JP2011039700A - System and method for providing counter service, mobile terminal, and management server device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To collect executing situations of a counter service, and to easily obtain marketing information without adding any facility equipment or complicate processing. <P>SOLUTION: A counter service providing system includes: an execution processing part 25c for executing an application for providing a counter service on a mobile terminal 2, and for constructing a display part 22a for accepting an operation for accepting the provision of a counter service; a UI control part 25d for switching the validity and invalidity of the display part 22a; an execution condition determination part 25a for determining whether conditions for validating the display part 22a are satisfied; and an executing situation notification part 25b for transmitting information related with an operation accepted by the display part 22a as execution situation notification. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a face-to-face service providing system, a face-to-face service providing method, a mobile terminal, and a management server device that support a face-to-face service such as a discount service using a coupon at a store or the like for a user using a mobile terminal such as a mobile terminal. .

  In recent years, there is a system using a so-called electronic coupon in which coupon information is electronic information, which has an effect equivalent to that of a paper coupon. This conventional system will be described in detail. For example, as a system for using an electronic coupon distributed by a server on a network in a store, first, the store's home page is accessed and the electronic coupon is downloaded to a mobile phone. In a store or the like, the downloaded electronic coupon is displayed on a mobile phone, and the electronic coupon downloaded to the mobile phone can be used by presenting the displayed electronic coupon to a service provider such as a store clerk. .

  Here, in the conventional system described above, since the electronic coupon is simply displayed on the screen of the mobile phone, it is determined on the service provider side in which store the user actually used the electronic coupon. It was difficult to grasp and it was difficult to collect marketing information about coupon users. In order to cope with this, there is a technology for installing a special device for reading coupon information in each store in order to obtain coupon user's marketing information, and obtaining information on the store and user used from the device (for example, patent document) 1). In addition, there is a technology that does not require a special device for reading coupon information and a store clerk on the store side inputs store information to a mobile terminal at the time of use to obtain information on the used store or user (for example, a patent) Reference 2).

JP 2002-298025 A JP 2002-279280 A

  However, in the technique disclosed in Patent Document 1, it is necessary to install a device or the like that reads coupon information in all stores where coupons can be used, and there is a problem that the installation cost increases. Moreover, in the technique disclosed in Patent Document 2, there is a problem that the store side needs to input the store information and the like every time an electronic coupon is processed, and the processing becomes complicated.

  Therefore, the present invention has been made in view of the above points, and only when a predetermined condition such as location information and current time is satisfied, enables an operation for receiving a face-to-face service in a mobile terminal, It is an object of the present invention to provide a face-to-face service providing system, a face-to-face service providing method, a mobile terminal, and a management server apparatus that can collect service implementation status and easily obtain marketing information without adding complicated processing.

(Providing system and providing method for face-to-face service)
In order to solve the above-described problems, the present invention provides a face-to-face service providing system for providing a face-to-face service to a user who uses a mobile terminal that can be connected to a communication network. An execution processing unit that builds a user interface that accepts an operation for receiving provision of a face-to-face service on a terminal, a user interface control unit that switches between enabling and disabling the user interface on a mobile terminal, and enabling the user interface An execution condition determination unit that determines whether or not a condition for the operation is satisfied, an implementation status notification unit that transmits information related to an operation accepted by the user interface as an implementation status notification from the mobile terminal to the management server device, From the terminal, communication network And a management server device that accumulates data extracted from the received implementation status notification, and the user interface control unit determines that the condition is satisfied by the execution condition determination unit In this case, the user interface is validated so that an operation for receiving provision of the face-to-face service can be accepted.

Another invention is a face-to-face service providing method for providing face-to-face services to a user who uses a mobile terminal connectable to a communication network,
(1) an execution processing step of executing an application for providing a face-to-face service on a mobile terminal and constructing a user interface for receiving an operation for receiving the face-to-face service;
(2) an execution condition determination step for determining whether or not a condition for enabling the user interface is satisfied;
(3) a user interface control step that enables a user interface and accepts an operation for receiving a face-to-face service when it is determined in the execution condition determination step that the condition is satisfied;
(4) an implementation status notification step of transmitting information related to an operation accepted by the user interface as an implementation status notification to the communication network;
(5) The management server device disposed on the communication network includes a management step of receiving an implementation status notification from the mobile terminal through the communication network and storing data extracted from the received implementation status notification.

  In these inventions, for example, the user interface of the application can be operated when a predetermined condition such as the current position of the user and the current time is satisfied, and an operation for receiving a face-to-face service as long as the condition is satisfied It can be performed. As an operation for receiving this face-to-face service, for example, an electronic coupon ticket and a GUI (Graphical User Interface) such as an operation button are displayed on the screen of the mobile terminal, and a store clerk clicks the operation button. Etc. In response to this operation, an implementation status notification is transmitted to the management server device side. By collecting these notifications, the service providing side can grasp the implementation status of the face-to-face service.

  In addition, since the user interface can be operated only when the conditions are met, the user can be prevented from operating accidentally at a place or time that is not related to the face-to-face service, making the service more reliable. Can be provided to users and more accurate marketing information can be collected.

  In the above invention, it is preferable to measure the current position of the mobile terminal and determine that the condition is satisfied when the current position of the mobile terminal falls within a predetermined area such as a store providing a face-to-face service. In this case, since the user interface of the application can be operated when the user enters a predetermined area such as a store, the user can be prevented from operating accidentally in a place unrelated to the face-to-face service, Services can be provided to users more reliably, and more accurate marketing information can be collected.

  In the above invention, it is preferable to measure the current time and determine that the condition is satisfied when the current time falls within a predetermined time or period. In this case, if the service provision period is limited, the user interface of the application can be operated when that period arrives, so that the user can accidentally operate it at a time not related to the face-to-face service. Can be prevented, the service can be provided to the user more reliably, and more accurate marketing information can be collected.

  In the above invention, the management server aggregates the implementation status of the stored face-to-face service, and sets or updates a condition for enabling the user interface for the execution condition determination unit of the mobile terminal based on the aggregation result Is preferred. In this case, for example, when the face-to-face service is limited to a predetermined number of people, the service can be provided only to users who are arbitrarily or randomly selected by first-come-first-served basis or lottery.

  In the above invention, the user interface includes a user attribute input unit for inputting a user attribute, and the implementation status notification unit includes the user attribute input in the user attribute input unit and transmits the user attribute to the management server. preferable. In this case, the service providing side can select whether or not to implement the service according to the user attributes such as age and gender, and can provide a service adapted to the user's needs.

(Mobile terminals and management servers for face-to-face services)
In the above-mentioned face-to-face service providing system and providing method, the following face-to-face service mobile terminals and management server devices can be used.

  That is, the invention of the mobile terminal of the face-to-face service is a mobile terminal that can be connected to a communication network and used to provide a face-to-face service to a user, and an application for providing the face-to-face service is provided on the mobile terminal. An execution processing unit that builds a user interface that accepts operations for receiving face-to-face services, a user interface control unit that switches between enabling and disabling the user interface, and conditions for enabling the user interface are met An execution condition determination unit that determines whether or not an operation has been performed, and an implementation status notification unit that transmits information related to an operation accepted by the user interface as an implementation status notification to the communication network. Judgment part If it is determined that the matter is satisfied, activate the user interface, characterized in that to enable reception operation for receiving provision of face-to-face service.

  According to the present invention, for example, the user interface of the application can be operated when predetermined conditions such as the current position of the user and the current time are satisfied, and in order to receive a face-to-face service as long as the conditions are satisfied The operation can be performed.

  As an operation for receiving this face-to-face service, for example, together with an electronic coupon ticket, a GUI (Graphical User Interface) such as an operation button is displayed on the screen of the mobile terminal, and a store clerk clicks the operation button. In addition, a password input field, a character input for a clickable URL, a URL click, and the like are also included.

  In the present invention, since the implementation status notification is transmitted from the mobile terminal to the management server apparatus side in accordance with these operations, it is possible to grasp the implementation status of the face-to-face service on the service providing side by collecting this notification. . In addition, since the user interface can be operated only when the conditions are met, the user can be prevented from operating accidentally at a place or time that is not related to the face-to-face service, making the service more reliable. Can be provided to users and more accurate marketing information can be collected.

  In the above invention, further comprising a position information acquisition unit that measures the current position of the own device, the execution condition determination unit, when the current position of the mobile terminal is within a predetermined area such as a store that provides a face-to-face service, It is preferable to determine that the condition is satisfied. In this case, since the user interface of the application can be operated when the user enters a predetermined area such as a store, the user can be prevented from operating accidentally in a place unrelated to the face-to-face service, Services can be provided to users more reliably, and more accurate marketing information can be collected.

  In the above-mentioned invention, it is preferable to further include a time measuring unit that measures the current time, and the execution condition determining unit determines that the condition is satisfied when the current time falls within a predetermined time or period. In this case, if the service provision period is limited, the user interface of the application can be operated when that period arrives, so that the user can accidentally operate it at a time not related to the face-to-face service. Can be prevented, the service can be provided to the user more reliably, and more accurate marketing information can be collected.

  In the above invention, the user interface includes a user attribute input unit for inputting a user attribute, and the implementation status notification unit includes the user attribute input in the user attribute input unit and transmits the user attribute to the management server. preferable. In this case, the service providing side can select whether or not to implement the service according to the user attributes such as age and gender, and can provide a service adapted to the user's needs.

  On the other hand, the invention of the management server device for face-to-face service is a management server device that is arranged on a communication network and manages the implementation status of the face-to-face service for the user through the communication network. A communication unit that receives the implementation status notification, a history aggregation database that accumulates data extracted from the implementation status notification received by the communication unit, and a service management unit that aggregates the data accumulated in the history aggregation database The implementation status notification is information related to an operation received by a user interface built on the mobile terminal. The user interface is enabled when it is determined that a predetermined condition is satisfied on the mobile terminal, and provides a face-to-face service. Can accept operations to receive It is characterized in.

  According to such an invention, the management server device receives the implementation status notification regarding the operation received by the user interface of the mobile terminal, accumulates and aggregates the data extracted from the implementation status notification. The implementation status of face-to-face services can be grasped, and accurate marketing information can be collected.

  In the above invention, it is preferable that the management server device further includes a condition setting unit that sets a condition for validating the user interface constructed on the mobile terminal, based on a result of aggregation by the service management unit. In this case, for example, when the face-to-face service is limited to a predetermined number of people, the service can be provided only to users who are arbitrarily or randomly selected by first-come-first-served basis or lottery.

  As described above, according to the present invention, when providing a face-to-face service to a user using a mobile terminal in a predetermined area such as a store, the mobile terminal has predetermined conditions such as position information and current time. Only when it is satisfied, an operation for receiving the face-to-face service is possible, and the implementation status of the service can be collected and marketing information can be easily acquired without adding equipment and complicated processing.

It is a conceptual diagram which shows the whole structure of the facing service provision system which concerns on this embodiment. It is a block diagram which shows the internal structure of the user terminal which concerns on embodiment. It is a block diagram which shows the internal structure of the base station and relay apparatus which concern on embodiment. It is a block diagram which shows the internal structure of the management server group which concerns on embodiment. It is a screen block diagram which shows the electronic coupon displayed on the display part which concerns on embodiment, (a) is the state where the execution button is invalid, (b) shows the state where the execution button is effective. It is a flowchart figure which shows the operation | movement at the time of utilizing an electronic coupon in the facing service provision system which concerns on embodiment. It is a screen block diagram which shows the electronic coupon displayed on the display part which concerns on the example of a change. It is a screen block diagram which shows the electronic coupon displayed on the display part which concerns on the example of a change. It is a screen block diagram which shows the electronic taxi ticket displayed on the display part which concerns on the example of a change.

(Overall system configuration)
Embodiments of a face-to-face service providing system according to the present invention will be described below in detail with reference to the accompanying drawings. FIG. 1 is a conceptual diagram showing the overall configuration of a face-to-face service providing system according to the present embodiment. The “module” used in the description refers to a functional unit that is configured by hardware such as an apparatus or a device, software having the function, or a combination thereof, and achieves a predetermined operation. .

  The face-to-face service providing system according to the present embodiment is a system that provides face-to-face services in a predetermined area such as a store 30 to a user 1 who uses a mobile terminal 2 that can be connected to the Internet or a public line network. In the present embodiment, as shown in FIG. 1, a management server 81 is arranged on the Internet 71, and further, a public network 72 includes a relay device 6 and a radio base station connected to the relay device 6. 4 and a mobile terminal 2 capable of wireless communication through the wireless base station 4 are arranged.

  In the present embodiment, the management server 81 is a server device operated by a service provider that issues electronic coupons, collects usage status, and conducts marketing surveys using the collected results. In this embodiment, an electronic coupon is arranged on the Internet 71 so that it can be browsed by a Web server function, and a discount service using the coupon is provided by accessing the URL of the electronic coupon using dedicated viewer software or browser software. ing. The URL of the electronic coupon is distributed to an unspecified number of users by e-mail, for example, and the electronic coupon can be used by accessing the web page on which the electronic coupon is posted by following the URL. Become.

  The Internet 71 is constructed by connecting various communication lines (public lines such as telephone lines, ISDN lines, ADSL lines, optical communication lines, private lines, and wireless communication networks) using the communication protocol TCP / IP. This is a distributed communication network (IP network), and this communication network includes LANs such as 10BASE-T, 100BASE-TX, etc., intranets (enterprise networks) and home networks. The public line network 72 is a general subscriber telephone line network also called PSTN (Public Switched Telephone Networks), and is a communication line (telephone line or ISDN line, which connects a caller and a callee by a circuit switching method and makes a voice call). The Internet 71 and the public line network 72 are connected to each other by a gateway device so that data can be transmitted and received between them, from the mobile terminal 2 through the radio base station 4. The public line network 72 can access the Internet 71.

  The store 30 is a facility that provides services in a face-to-face manner, such as a convenience store or a restaurant, and the store clerk 3 is in charge of settlement processing such as cash register. In this store 30, the management server 81 is used to distribute electronic coupons to users by e-mail, and when this electronic coupon is presented to the store clerk 3 in the store 30, a service for discounting the price of the product is provided. We are carrying out.

  A small wireless base station 4 is installed in the store 30, and a communication network is formed in an area A 1 including the store 30 around the wireless base station 4. In particular, the wireless base station 4 in the present embodiment is a small mobile phone base station called a femtocell, which covers a narrow area with a radius of about 10 m, and is a user 1 who has a mobile terminal 2. Enters the area A1 and stays in the area, a wireless link is automatically established between the mobile terminal 2 and the wireless base station 4, and wireless communication is possible between them.

(User terminal configuration)
The mobile terminal 2 is a mobile phone using wireless communication, communicates wirelessly with a relay point such as a general base station, and can receive communication services such as calls and data communication while moving. The mobile terminal 2 also has a function of performing wireless communication with the wireless base station 4 and a function of executing an application. Examples of the mobile phone communication system include FDMA system, TDMA system, CDMA system, W-CDMA, PHS (Personal Handyphone System) system, and the like. In addition, as a wireless communication interface different from the above-described communication method, a function corresponding to a communication method based on transmission / reception of IP packets conforming to a wireless LAN standard or the like is also provided. Further, the mobile terminal 2 is equipped with functions such as a digital camera function, an application software execution function, or a GPS function, and also functions as a personal digital assistant (PDA).

  Specifically, as shown in FIG. 2, the mobile terminal 2 includes an input interface 21 and an output interface 22 as user interface modules. The input interface 21 is a device that inputs user operations such as operation buttons, a touch panel, and a jog dial. The output interface 22 is a device that outputs video and sound, such as a display and a speaker. In particular, the output interface includes a display unit 22a such as a liquid crystal display, and a GUI (Graphical User Interface) constructed by an application is displayed on the display unit 22a.

  Furthermore, the mobile terminal 2 includes a position information acquisition function 23. For example, the mobile terminal 2 calculates the coordinates of the current position based on the GPS signal from the satellite 5 or the communication partner established by the connection processing unit 27. The mobile terminal 2 itself can acquire the position information of its own device from the radio station status such as the base station identifier of the station and the signal intensity from the base station. In addition, the mobile terminal 2 includes a time measuring unit 28 that measures the current time, acquires the current time at any time, and transmits the acquired current time to the control unit 25.

  The mobile terminal 2 includes a wireless interface 26 and a connection processing unit 27 as communication modules. The wireless interface 26 has a function of executing wireless communication using a mobile communication protocol for performing a call or data communication in the femto cell and wireless communication using a data communication protocol such as a wireless LAN. . The wireless interface 26 has a transmission / reception function based on IEEE 802.11b for wireless LAN connection, and an ESSID that matches the wireless base station 4 is assigned to receive a service by this system. This wireless interface can be realized by a wireless LAN adapter or the like in a mobile computer or PDA.

  The ESSID is an identifier of a network used in a wireless LAN. In a network constructed by a plurality of wireless LANs, both the wireless base station 4 as an access point and the mobile terminal 2 as a client identify both networks. Will set the same ESSID. Through this ESSID, the wireless base station 4 detects a user terminal existing in the wireless communication range of the own device, automatically sets a link, forms a wireless LAN hot spot, and enables data communication. Become.

  The connection processing unit 27 is a module for connecting to the wireless base station 4 via wireless communication, and an identifier (telephone number, IP address, user ID) for identifying the own device is a wireless base to be connected. It transmits to the station 4 and performs authentication. The connection processing unit 27 monitors the wireless signal and identifies the wireless base station 4 in order to establish a link for transmitting and receiving data when performing wireless LAN connection with the wireless base station 4. You may make it detect ESSID to perform.

  Furthermore, the mobile terminal 2 includes a control unit 25 and a memory 24 as application execution system modules. The control unit 25 is an arithmetic processing unit such as a CPU, and each function module is virtually constructed by executing various programs on the control unit 25. In the control unit 25, an execution processing unit 25c, an execution condition determination unit 25a, and an implementation status notification unit 25b are constructed as application execution modules.

  The execution processing unit 25c is a module that constructs a user interface that executes an application for receiving provision of the face-to-face service by the user 1 and accepts an operation for receiving provision of the face-to-face service. A predetermined function is added into a dedicated viewer software to be displayed or general-purpose browser software, and is activated and executed. In this embodiment, this application is electronic coupon viewer software. This viewer software is activated by a user's manual operation, and when it is activated, it acquires location information and uses a coupon expiration date, etc. Reference and monitoring of conditions are started, and these processes are executed periodically.

  In addition, a UI control unit 25d is provided in the application executed by the execution processing unit 25c. The UI control unit 25d displays an electronic coupon and an execution button 22b for confirming the use of the coupon on the display unit 22a. The execution button 22b is an interface through which an operation for receiving provision of a face-to-face service is input. The operation on the execution button 22b can be executed by an enter key included in the input interface 21 or a click on the touch panel. it can. In the present embodiment, the execution button 22b is displayed as a user interface for receiving an operation for receiving provision of a face-to-face service. However, the present invention is not limited to this, and for example, for password input The operation for displaying the mobile terminal 2 and the like, or receiving the provision of the face-to-face service, may include inputting characters or clicking on the URL, etc.

  Further, as shown in FIGS. 5A and 5B, the UI control unit 25d has a function of switching the execution button 22b between valid (the state shown in FIG. 5B) and invalid (the state shown in FIG. 5A). When the execution condition determination unit 25a determines that the coupon use condition is satisfied, the execution button 22b is activated and an operation for receiving provision of the face-to-face service can be received. In the present embodiment, the execution button 22b is validated only when the user is in the store 30, and the execution button 22b is invalidated when the user leaves the store 30.

  The implementation status notification unit 25b is a module that notifies the management server 81 of information related to an operation as an implementation status notification when a user operation is input, such as when the execution button 22b is operated. As the notification method, for example, an e-mail describing a predetermined character string may be transmitted, or a predetermined URL may be accessed to transmit / receive predetermined information data using a protocol such as HTTP. This implementation status notification includes an identifier (telephone number, terminal ID) for specifying the mobile terminal 2 so that authentication processing can be automatically performed. In association therewith, it can be accumulated in the history tabulation database 84.

  The execution condition determination unit 25a is a module that determines whether or not a condition (execution condition) related to execution of an application is satisfied, and restricts execution of the application by the execution processing unit 25c in each mobile terminal. The conditions determined by the execution condition determination unit 25a include usage conditions such as location information, time information, the number of executions, whether user authentication is possible, and user attributes.

  As the position information, the current position acquired by the position information acquisition function 23 may be used, and a base station identifier or radio wave status that identifies the wireless base station 4 that is the counterpart of the wireless communication established by the connection processing unit 27. (Signal strength or the like). The base station identifier includes a so-called scrambling code unique to the base station in order to specify a communication frequency with the base station, a cell managed by the base station, a spreading code related to the established communication connection, and the like. Can also be used. As the time information, the current time acquired from the time measuring unit 28 is used.

  Then, the execution condition determination unit 25a uses the current time of the mobile terminal 2 as the position information within a predetermined area of the store 30 that provides the face-to-face service, or the current time is a predetermined time or period as the time information. When it becomes inside, it is determined that the use condition is satisfied.

  The usage conditions include, for example, limiting discount services to registered members, limiting target users according to attributes such as sex and age, and setting an upper limit on the number of times of use. Whether or not this usage condition is satisfied is determined by the authentication result by the authentication unit 815, the attribute information of the user stored in the user database 83, the service usage history stored in the history tabulation database 84, or the like. This is performed for each user based on the above, and the determination result is notified to the condition setting unit 813 to be reflected in the next use condition (execution condition).

(Configuration of radio base and relay device)
The wireless base station 4 is a radio base station device that transmits and receives data to and from the mobile terminal 2 through wireless communication. In this embodiment, the wireless base station 4 wirelessly communicates with a communication terminal located in the area A1 of the software exhibition hall. Establish. In particular, the radio base station 4 in the present embodiment is a small-sized mobile phone base station called a femtocell, which covers a narrow area with a radius of about 10 m, and is connected to the backbone via the relay device 6. Are connected to a public network 72 such as an optical fiber or ADSL, and are connected to the Internet 71 through the public network 72.

  In the present embodiment, the wireless base station 4 is a small mobile phone base station such as a femtocell, but may be a base station in a LAN (Local Area Network). It may be an access point for transmitting / receiving data to / from a plurality of user terminals according to the “802.11b” standard. In this case, a common ESSID (Extended Service Set Identifier) is assigned to the radio base station 4 and each mobile terminal 2 in order to receive services by the present system, and the radio base station 4 uses the ESSID to transmit the own base station. A user terminal existing in the wireless communication range is detected, a link is automatically set, and a hot spot of a wireless LAN is formed. In addition to this wireless LAN, for example, a short-range wireless system such as infrared communication or Bluetooth can also be adopted.

  The relay device 6 is a node device such as a modem, a terminal adapter, or a gateway device for connecting to the Internet 7, performs communication path selection and mutual conversion of data (signals), the radio base station 4, and a public line. Relay processing between the network 72 and the Internet 71 is performed.

  Specifically, as shown in FIG. 3, the relay device 6 is a communication system module that controls a connection between a communication unit 61 that is a communication interface to the public network 72 and a wireless interface 41 of the wireless base station 4. The management unit 65 includes a data conversion unit 63 that performs data conversion between wireless communication with the wireless base station 4 and packet communication with the public line network 72.

  In addition, the relay device 6 includes a location information management unit 62 for specifying the current location of the mobile terminal 2, manages the base station identifier that specifies the radio base station 4 with which the mobile terminal 2 has established communication, Based on the base station identifier, the femtocell in which the mobile terminal 2 is located is specified, and the position information of the mobile terminal 2 is calculated by using the radio field strength of the radio base station 4 with respect to the mobile terminal 2. Thus, the location information obtained based on the base station identifier is notified to the mobile terminal 2 and the management server 81. The location information by the base station identifier is specified on the mobile terminal 2 side, and can be notified from the mobile terminal 2 to the management server 81.

(Management server configuration)
The management server 81 is a server device group in which a plurality of server devices on the Internet 71 cooperate to manage the implementation status of the coupon service. FIG. 4 is a block diagram showing an internal configuration of the management server group.

  The management server 81 includes a communication unit 812 and a connection processing unit 811 as communication modules, and a user registration unit 816 and an authentication unit 815 as user management modules. These user registration unit 816 and authentication unit 815 are connected to a user database 83 that holds information about users. Each module provided in the management server 81 is controlled by the control unit 818.

  The communication unit 812 is a communication device that transmits and receives various data to and from the Internet 7 by transmitting and receiving packet data. In this embodiment, the communication unit 812 has a Web server function for distributing a Web page over the Internet and an e-mail receiving function. Access to a Web site from a mobile terminal and a protocol such as HTTP and SMTP It is possible to execute transmission / reception of e-mail with the mobile terminal and obtain an implementation status notification through these protocols. The connection processing unit 811 is a module that establishes wireless communication between the wireless base station 4 and the mobile terminal 2 located in a predetermined area under the control of the wireless base station 4.

  The authentication unit 815 is a module that determines access permission for the user, and the user registration unit 816 is a module that accepts user registration for receiving services by this system. The user registration process and the authentication process by the authentication unit 815 and the user registration unit 816 are executed when the service is limited to registered members, for example. If the content is distributed to an unspecified number of users, such as a coupon, the authentication process by the authentication unit 815 and the user registration process by the user registration unit 816 can be omitted.

  Specifically, the authentication unit 815 is a computer that verifies the legitimacy of an accessor or software having the function, and obtains a combination of a user name and a password through the Internet 7 and collates the user database 83 to obtain access. This module confirms whether the user has the right and whether the accessor is the person himself / herself. The user registration unit 816 records the telephone number, IP address, user ID, password, and the like of the terminal used by the user in the user database 83 as an identifier for identifying the user at the time of user registration.

  The management server 81 includes a condition setting unit 813, a service management unit 817, and a database management unit 819 as service management modules. The database management unit 819 includes a coupon database 810 and a history tabulation database 84. It is connected.

  The condition setting unit 813 is a module that regulates the provision of services based on the total results of the service implementation status. Specifically, on the basis of the service execution history tabulation results accumulated in the history tabulation database 84 by the service management unit 817, conditions for validating a user interface such as an execution button constructed on each mobile terminal are set as follows: Set or update the execution condition determination unit 25a of the corresponding mobile terminal.

  The execution condition is set or updated by accessing the mobile terminal 2 through the communication unit 812 and storing it in the memory of the mobile terminal 2. In the mobile terminal 2, when the execution condition is determined by the execution condition determination unit 25a, the execution condition recorded in the memory is read and the suitability of the condition is determined. The execution conditions set by the condition setting unit 813 include location information, time (expiration date, service period, etc.), and target user attributes (gender, age, etc.).

  The service management unit 817 is a module that receives an implementation status notification from each mobile terminal via the Internet 71, extracts and stores and manages the implementation status of the face-to-face service, and totals the implementation status received from each mobile terminal. is there.

  The database management unit 819 is a module that manages data input / output with respect to databases such as the history tabulation database 84 and the coupon database 810. The history tabulation database 84 is a database device that accumulates data extracted from the implementation status notification received from each mobile terminal. The coupon database 810 includes the type of service provided by each coupon, the provision period, and the target user. Such information is accumulated.

(Method for providing face-to-face service)
The face-to-face service providing method of the present invention can be implemented by operating the face-to-face service providing system having the above-described configuration. FIG. 6 is a flowchart showing an operation when using an electronic coupon in the face-to-face service providing system according to the present embodiment. Here, a case where a discount service using coupons is provided in the face-to-face sales service in the store 30 to the user 1 who uses the mobile terminal 2 will be described as an example.

  First, an application is activated by a user's manual operation (S100). By executing this application on the mobile terminal, an execution button for receiving a face-to-face service (coupon discount service) is virtually constructed on the user 1.

  Here, coupon data viewer software is started as an application. The viewer software is activated to determine whether or not a condition for validating the execution button is satisfied. Specifically, acquisition of position information (S101) is started, and in step S102, the user's entry into the area (store 30) is periodically monitored by loop processing (S102: N). While the current position of the user is out of the area, the execution button is disabled and cannot be operated.

  If it is determined in step S101 that the user has entered the area (store 30) (S101: Y), then the use conditions such as the expiration date of the coupon are referred to (S104). If it is determined in step S104 that the usage conditions are not satisfied (S104: N), error processing such as displaying a message indicating that the coupon cannot be used is executed (S110), and then the application is terminated (S109).

  On the other hand, when it is determined in step S104 that the use conditions are satisfied (S104: Y), the execution button is validated (S105), and an operation for receiving the provision of the face-to-face service can be accepted. In a state where this execution button is activated, the mobile terminal is presented to the store clerk (S106). The clerk confirms the presented coupon, provides a discount service using the coupon, and operates the execution button (S107).

  In response to the operation of the execution button, an implementation status notification is transmitted. Thereby, utilization of a coupon can be grasped | ascertained by the management server 8 side. This implementation status notification is received by the management server 81 through the communication network, and data is extracted from the received implementation status notification and aggregated. The counting result is reflected in the condition for providing the service by the coupon, and may be set or updated for the mobile terminal as a condition for enabling the execution button.

(Action / Effect)
According to the embodiment described above, for example, the application execution button 22b can be operated when a predetermined condition such as the current position of the user (in the store) or the current time (during the service period) is satisfied. It becomes. This operation button is presented to the store clerk 3, and the use of the coupon can be properly confirmed by the store clerk 3 performing an execution operation. In response to the operation of the execution button, an implementation status notification is transmitted to the management server. By collecting these notifications, the service providing side can grasp the implementation status of the face-to-face service.

  In addition, since the application execution button 22b can be operated only when the condition is satisfied, it is possible to prevent the user 1 from operating erroneously at a place or time not related to the face-to-face service, Services can be provided to users more reliably, and more accurate marketing information can be collected.

  Furthermore, in the above embodiment, since the total number of used electronic coupons is counted by collecting the implementation status notifications, a discount service is provided only to the first 100 customers. Service can be provided only to users who are arbitrarily or randomly selected by lottery or the like, and the service can be diversified.

(Example of change)
In the above-described embodiment, only the presence / absence of coupon usage is collected via the implementation status notification. For example, as shown in FIG. 7, a user attribute input unit 22c that inputs a user attribute together with an execution button. When the face-to-face service is performed, the store clerk may determine the age and sex of the user and input them as attributes.

  In this case, the implementation status notification unit 25b includes the user attribute input to the user attribute input unit 22c in the implementation status notification and transmits it to the management server 81. As a result, the service provider can collect detailed service implementation status, such as user attributes such as age and gender, and use the results to obtain more detailed marketing information. Can provide services that meet the needs of users. Furthermore, since the store clerk inputs user attributes, it is possible to provide a coupon service without requiring the user to perform user registration procedures.

  In addition, the user attribute input unit 22c can be displayed only at the first use. For example, when a discount service using a coupon is received for the first time, the user attribute input unit 22c is displayed, the attributes of the user are collected, and an identifier such as a telephone number of the mobile terminal is associated with the attribute information of the user in the user database. 83, and from the next time, the presence / absence of attribute information is referred to, and when the attribute information has already been acquired, the user attribute input unit 22c is not displayed.

  Furthermore, in the above-described embodiment, a coupon ticket that has been used after being used once and can no longer be used has been described as an example. However, it can be used multiple times. In this case, as shown in FIG. 7, various usage conditions can be determined by appropriately setting usage conditions, such as setting an upper limit on the number of times of use, or enabling repeated use without an upper limit during the service period. A service form can be provided.

  Further, as shown in FIG. 9, a service such as a taxi ticket that controls the execution button at the use start position and use end position of the ticket is also possible. For example, the “use start” execution button 22e is clicked at a taxi boarding location, and the position information and time at the boarding location are associated with each other and transmitted to the management server 81 as an implementation status notification. The management server 81 records the position information and the time in the history tabulation database 84 as information on the start of using the taxi ticket. Thereafter, when the user arrives at the getting-off place, by clicking the “used” execution button 22f, the position information in the getting-off place and the time are associated with each other and transmitted to the management server 81 as an implementation status notification.

  The position information acquisition function 23 of the mobile terminal 2 is the communication partner with which the position information acquisition function 23 of the mobile terminal 2 calculates the coordinates of the current position based on the GPS signal received from the satellite 5 or the connection processing unit 27 has established. It can be acquired from the radio wave status such as the base station identifier of the base station and the signal strength from this base station. Further, the taxi boarding time can be the current time acquired by the time measuring unit 28 of the mobile terminal 2 when the execution button 22e is clicked.

  The management server 81 records the location information and time in the history tabulation database 84 as information on completion of use of the taxi ticket. The service management unit 817 calculates the usage amount from the distance between the boarding place and the getting-off place and records it in the user database 83 as billing information.

  Note that the operation of the execution button at the place of getting off may be restricted, for example, such that only use within a predetermined distance from the boarding place is possible. In this case, the management server 81 calculates the available range of the taxi ticket from the location information at the boarding location, records it in the user database 83, notifies the condition setting unit 813 of the range, and notifies the mobile terminal To set as an execution condition. On the mobile terminal side, after getting on a taxi and starting to use the ticket, the current position is periodically monitored and whether the ticket is within the usable range or not is out of range. At that point, disable the run button. Thereby, the range of use of taxi tickets can be managed, and illegal long-distance use can be prevented.

  The execution condition described above is used within a predetermined distance from an arbitrary boarding position, but is not limited to this, and is only used within a predetermined distance from a specific boarding position or specified from a specific boarding place. It is also possible to use only a predetermined section to get off at. In this case, you can further manage the taxi ticket usage range by setting the boarding and getting-off areas where taxi tickets can be used in advance, and prevent unauthorized use such as private use. be able to.

A1 ... Area 1 ... User 2 ... Mobile terminal 3 ... Clerk 4 ... Radio base station 5 ... Satellite 6 ... Relay device 7 ... Internet 8 ... Management server 21 ... Input interface 22 ... Output interface 22a ... Display unit 22b ... Execution button 23 ... Position information acquisition function 24 ... Memory 25 ... Control unit 25a ... Execution condition determination unit 25b ... Implementation status notification unit 25c ... Execution processing unit 25d ... UI control unit 26 ... Wireless interface 27 ... Connection processing unit 28 ... Timekeeping unit 30 ... Store 41 ... Wireless interface 61 ... Communication part 62 ... Position information management part 63 ... Data conversion part 65 ... Connection management part 71 ... Internet 72 ... Public network 81 ... Management server 83 ... User database 84 ... History summary database 810 ... Coupon database 811 ... Connection processing unit 812 ... communication unit 813 ... Condition setting part 815 ... Authentication part 816 ... User registration part 817 ... Service management part 818 ... Control part 819 ... Database management part

Claims (16)

A face-to-face service providing system that provides face-to-face services to users who use mobile terminals that can be connected to a communication network,
An execution processing unit that executes an application for providing the face-to-face service on the mobile terminal and constructs a user interface that receives an operation for receiving the provision of the face-to-face service;
A user interface controller that switches between enabling and disabling the user interface in the mobile terminal;
An execution condition determination unit that determines whether a condition for enabling the user interface is satisfied;
An implementation status notification unit that transmits information related to operations accepted by the user interface as an implementation status notification from the mobile terminal to the management server device;
A management server device that receives the implementation status notification from the mobile terminal through the communication network and stores data extracted from the received implementation status notification;
The user interface control unit enables the user interface and accepts an operation for receiving provision of the face-to-face service when the execution condition determination unit determines that the condition is satisfied. A face-to-face service provision system. A position information acquisition unit for measuring the current position of the mobile terminal;
The said execution condition determination part determines that the said conditions were satisfy | filled when the present position of the said mobile terminal became in predetermined areas, such as a store which provides the said face-to-face service, It is characterized by the above-mentioned. The face-to-face service provision system described. Further equipped with a timekeeping section that keeps the current time,
The face-to-face service providing system according to claim 1, wherein the execution condition determining unit determines that the condition is satisfied when the current time falls within a predetermined time or period. The management server device totalizes the accumulated implementation status of the face-to-face service, and sets a condition for enabling the user interface for the execution condition determination unit of the mobile terminal based on the aggregation result 2. The face-to-face service providing system according to claim 1, wherein the system is updated. The user interface includes a user attribute input unit that inputs an attribute of the user,
The face-to-face service providing system according to claim 1, wherein the implementation status notification unit includes the user attribute input to the user attribute input unit and transmits the user attribute to the management server. A face-to-face service providing method for providing a face-to-face service to a user who uses a mobile terminal connectable to a communication network,
An execution processing step of executing an application for providing the face-to-face service on the mobile terminal and constructing a user interface for receiving an operation for receiving the provision of the face-to-face service;
An execution condition determination step for determining whether a condition for enabling the user interface is satisfied;
In the execution condition determination step, when it is determined that the condition is satisfied, a user interface control step that enables the user interface and accepts an operation for receiving provision of the face-to-face service;
An implementation status notification step of transmitting information about the operation accepted by the user interface as an implementation status notification to the communication network;
The management server device arranged on the communication network includes a management step of receiving the implementation status notification from the mobile terminal through the communication network and storing data extracted from the received implementation status notification. A featured face-to-face service provision method. In the execution condition determining step, the current position of the mobile terminal is measured, and it is determined whether or not the current position of the mobile terminal is within a predetermined area such as a store providing the face-to-face service,
7. The face-to-face service providing method according to claim 6, wherein, in the execution condition determining step, the user interface is validated when the current position of the mobile terminal is within the predetermined area. In the execution condition determining step, the current time is counted, and it is determined whether or not the current time is within a predetermined time or period,
7. The face-to-face service providing method according to claim 6, wherein, in the user interface control step, the user interface is validated when the current time falls within a predetermined time or period. In the management step, in the management server device, the accumulated implementation status of the face-to-face service is totaled, and a condition for enabling the user interface is set for the execution condition determination unit based on the total result Alternatively, the face-to-face service providing method according to claim 6, wherein the method is updated.   7. The face-to-face service providing method according to claim 6, wherein in the implementation status notifying step, the user attribute input to the attribute input unit of the user interface is included in the implementation status and transmitted to the management server. A mobile terminal that can be connected to a communication network and used to provide a face-to-face service to a user,
An execution processing unit that executes an application for providing the face-to-face service on the mobile terminal and constructs a user interface that receives an operation for receiving the provision of the face-to-face service;
A user interface controller that switches between enabling and disabling the user interface;
An execution condition determination unit that determines whether a condition for enabling the user interface is satisfied;
An implementation status notification unit that transmits information related to the operation received by the user interface as an implementation status notification to the communication network, and the user interface control unit includes the execution condition determination unit that satisfies the condition. A mobile terminal characterized by enabling the user interface and accepting an operation for receiving provision of the face-to-face service when it is determined that the user interface has been received. It further includes a location information acquisition unit that measures the current location of the aircraft,
The said execution condition determination part determines that the said conditions were satisfy | filled when the present position of the said mobile terminal becomes in predetermined areas, such as a store which provides the said facing service, It is characterized by the above-mentioned. The described mobile terminal. It is further equipped with a timekeeping part that keeps the current time,
The mobile terminal according to claim 11, wherein the execution condition determination unit determines that the condition is satisfied when the current time falls within a predetermined time or period. The user interface includes a user attribute input unit that inputs an attribute of the user,
The mobile terminal according to claim 11, wherein the implementation status notifying unit includes the user attribute input to the user attribute input unit and transmits the user attribute to the management server. A management server device that is arranged on a communication network and manages the implementation status of a face-to-face service for a user through the communication network;
A communication unit that receives an implementation status notification from the mobile terminal used by the user through the communication network;
A history tabulation database for accumulating data extracted from the implementation status notification received by the communication unit;
A service management unit that counts data accumulated in the history tabulation database,
The implementation status notification is information related to an operation accepted by a user interface constructed on the mobile terminal,
The management server device, wherein the user interface is enabled when it is determined that a predetermined condition in the mobile terminal is satisfied, and an operation for receiving provision of the face-to-face service can be accepted. The management according to claim 15, further comprising: a condition setting unit that sets a condition for validating a user interface constructed on the mobile terminal based on a result of aggregation by the service management unit. Server device.