JP2015049811A - Method and system for estimating utilization state of electronic ticket usable during commercial transaction - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method and a system for measuring the distribution effect of an electronic ticket on a mobile terminal without using a positioning function of the mobile terminal or a visit check system.SOLUTION: A mobile terminal includes a first step of obtaining a base station identifier of a base station with which the mobile terminal can communicate in the vicinity when a user perform utilization operation of an electronic ticket. The mobile terminal includes a second step of transmitting the electronic ticket identifier by associating it with the base station identifier to a management server. The management server includes a third step of collecting electronic ticket identifiers from a large number of mobile terminals and stores them by associating them with base station identifiers. The management server includes a fourth step of extracting base station identifiers the number or ratio of which is equal to or more than a prescribed number or prescribed ratio per electronic ticket. The management server includes a fifth step of inferring that an electronic ticket was used in the vicinity of an extracted base station identifier per electronic ticket.

Description

  The present invention relates to a technique for using an electronic ticket, such as an electronic coupon, that can be used during a commercial transaction.

  In recent years, services for distributing electronic coupons to mobile terminals typified by smartphones and mobile phones have spread.

  Conventionally, there is a technique in which an electronic coupon distribution device distributes an electronic coupon according to the position of a mobile terminal (see, for example, Patent Documents 1 to 5). For example, according to the technique described in Patent Document 1, the electronic coupon distribution device collects position information from a mobile terminal using a GPS (Global Positioning System) function mounted on the mobile terminal, and determines the position of a predetermined store. When the distance from the position of the mobile terminal is within a predetermined length, the electronic coupon of the store is transmitted to the mobile terminal. According to the technique described in Patent Document 5, there is a technique in which a content distribution device sets an area using GPS, a base station identifier, signal strength, and the like, and distributes the content to a mobile terminal that has entered the area.

  In addition, when a user visits a store, there is a technique for detecting that the user has visited the store by causing a portable terminal to read a QR (Quick Response) code (registered trademark) installed in the store. (For example, refer to Patent Document 6). According to this technology, the mobile terminal accesses a predetermined server based on the QR code and transmits position information from GPS or the like. Then, the predetermined server compares the collected location information with the location information of the store, and if they match, the predetermined server recognizes that the user has visited the store. As a result, the number of visits to the user's store can also be detected.

JP 2012-003428 A JP 2010-238024 A JP 2009-217553 A JP 2005-215849 A JP 2010-205185 A JP 2008-021303 A

  When an electronic coupon is distributed to a large number of mobile terminals, it is important to evaluate the effect of whether or not the user who owns the mobile terminal actually uses the electronic coupon. For stores that have requested the distribution of electronic coupons, the adequacy of advertising expenses can be determined by the evaluation.

  When the electronic coupon is used, the content is only displayed on the display of the portable terminal. Therefore, it is unclear whether or not the content was presented to the store clerk at the actual store.

  Of course, even with the techniques of Patent Documents 1 to 4 described above, it is impossible to specify whether or not the user of the mobile terminal that has received the electronic coupon has actually visited the store. Further, according to the technique described in Patent Document 6, when the user does not install the QR code reading application on the mobile terminal, or when the mobile terminal does not perform the operation of reading the QR code of the store, If the website is not accessed, the number of visits to the store cannot be detected. Furthermore, when the store is in a building, the GPS positioning on the mobile terminal also fails, and eventually the position of the mobile terminal cannot be detected.

  However, the inventors have grasped the distribution effect of the presence or absence of rough use for electronic coupons distributed in large quantities without knowing whether or not individual electronic coupons are used for stores that have requested distribution of electronic coupons. Do you want to do that? I thought. For stores, it is desirable to avoid setting up a special system as much as possible in order to understand the distribution effect of electronic coupons. Furthermore, for the communication carrier, the location where the electronic coupon is used is estimated using the base station identifier that can be acquired by the mobile phone network, and the information is provided as a service to the store requesting the distribution of the electronic coupon. Can you do it? You might also say that.

  According to the techniques described in Patent Documents 5 and 6, the “base station identifier and signal strength” of the connection destination in the mobile terminal at the time of purchase is the “base station identifier and signal strength” measured in advance at the store. It can also be assumed that the number of visits is detected by comparison. However, the base station identifier and signal strength in the store change depending on base station parameter changes such as installation / removal of base stations and tilt. Therefore, it is necessary to periodically measure the base station identifier and signal strength at the store.

  Therefore, an object of the present invention is to provide a method and system capable of measuring the distribution effect of an electronic ticket to a mobile terminal without using a positioning function of the mobile terminal or a visit confirmation system.

According to the present invention, there is provided an electronic ticket usage status estimation method in a system having a portable terminal that clearly indicates to a user an electronic ticket that can be used during a commercial transaction, and a management server that estimates the usage status of the electronic ticket for the user,
A first step of acquiring a base station identifier of a base station capable of communicating in the vicinity when a user performs an operation of using an electronic ticket by a user;
A second step in which the mobile terminal associates the electronic ticket identifier with the base station identifier and transmits the same to the management server;
A third step in which the management server associates and stores electronic ticket identifiers and base station identifiers collected from a large number of mobile terminals;
A fourth step in which the management server extracts a predetermined number or more or a predetermined ratio or more of base station identifiers for each electronic ticket;
The management server includes, for each electronic ticket, a fifth step of estimating that the electronic ticket has been used around the extracted base station identifier.

According to another embodiment of the electronic ticket usage status estimation method of the present invention,
The electronic ticket is preferably an electronic coupon that is used in an O2O (Online to Offline) business, and is content that is beneficial to the user during a commercial transaction.

According to another embodiment of the electronic ticket usage status estimation method of the present invention,
For the fourth step, for each electronic ticket, the management server classifies a plurality of base station identifiers into a plurality of clusters by clustering, and extracts base station identifiers included in a predetermined number or more or a predetermined ratio or more of clusters. It is also preferable.

According to another embodiment of the electronic ticket usage status estimation method of the present invention,
For the fifth step, the management server
Estimate that there is a place where the electronic ticket was used at the time of commerce around the extracted base station identifier,
It is also preferable to estimate that electronic tickets based on other electronic ticket identifiers are not used for commercial transactions.

According to another embodiment of the electronic ticket usage status estimation method of the present invention,
For the first step, the mobile terminal acquires a radio quality value together with a base station identifier of a base station that can communicate in the vicinity when the user performs an operation of using the electronic ticket.
For the second step, the mobile terminal associates the electronic ticket identifier with a set of a base station identifier and a radio quality value, and transmits it to the management server.
For the third step, the management server stores the electronic ticket identifier in association with a set of base station identifier and radio quality value,
Regarding the fourth step, it is also preferable to extract a set of base station identifiers and radio quality value ranges of a predetermined number or more or a predetermined ratio or more for each electronic ticket.

According to another embodiment of the electronic ticket usage status estimation method of the present invention,
The radio quality value is
RSCP (Received Signal Code Power)
Ec / No (RSCP of connected station and total received power ratio),
RSS (Received Signal Strength),
C / I (interference wave ratio),
Ec / Io (adjacent base station transmission level vs. current base station transmission level),
RSRP (reference signal received power),
RSRQ (reference signal reception quality),
SNR (signal-to-noise ratio)
It is also preferable to include at least one of

According to the present invention, there is a system having a portable terminal that clearly indicates to a user an electronic ticket that can be used during a commercial transaction, and a management server that estimates the usage status of the electronic ticket in the user,
Mobile devices
When a user performs an operation to use an electronic ticket, a neighboring base station information obtaining unit that obtains a base station identifier of a base station capable of communicating in the vicinity;
Use information transmission means for associating an electronic ticket identifier with a base station identifier and transmitting it to a management server;
The management server
Usage information storage means that collects from a large number of mobile terminals and stores the electronic ticket identifier in association with the base station identifier;
Base station identifier extraction means for extracting a predetermined number or more or a predetermined ratio or more of base station identifiers for each electronic ticket;
It is characterized by having utilization status estimation means for estimating that an electronic ticket has been used around the extracted base station identifier for each electronic ticket.

According to another embodiment of the system of the present invention,
The electronic ticket is an electronic coupon used in the O2O business, and it is also preferable that the electronic ticket is a content that is beneficial to the user at the time of commercial transaction.

According to another embodiment of the system of the present invention,
The base station identifier extracting means of the management server classifies a large number of base station identifiers into a plurality of clusters for each electronic ticket, and extracts base station identifiers included in a predetermined number or more or a predetermined ratio of clusters. It is also preferable.

According to another embodiment of the system of the present invention,
The management server usage status estimation means is:
Estimate that there is a place where the electronic ticket was used at the time of commerce around the extracted base station identifier,
It is also preferable to estimate that electronic tickets based on other electronic ticket identifiers are not used for commercial transactions.

According to another embodiment of the system of the present invention,
The peripheral base station information acquisition means of the portable terminal acquires a radio quality value together with a base station identifier of a base station capable of communicating in the vicinity when an operation of using an electronic ticket is performed by the user,
The usage information transmitting means of the portable terminal associates the electronic ticket identifier with a set of base station identifier and radio quality value, and transmits it to the management server.
Usage information storage means of the management server stores the electronic ticket identifier in association with a set of base station identifier and radio quality value,
The base station identifier extracting means of the management server preferably extracts a set of base station identifiers and radio quality value ranges of a predetermined number or more or a predetermined ratio for each electronic ticket.

According to another embodiment of the system of the present invention,
The radio quality value preferably includes at least one of RSCP, Ec / No, RSS, C / I, Ec / Io, RSRP, RSRQ, and SNR.

  According to the method and system of the present invention, it is possible to measure the distribution effect of the electronic ticket to the portable terminal without using the positioning function of the portable terminal or the visit confirmation system.

It is a system configuration diagram in the present invention. It is explanatory drawing of the screen displayed on the display of the portable terminal in this invention. It is a sequence diagram in the present invention. It is a functional block diagram of the portable terminal and management server in this invention. It is explanatory drawing showing the process of a utilization information storage part and a base station identifier extraction part.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a system configuration diagram according to the present invention.

  According to the system of FIG. 1, the portable terminal 1 is possessed by the user and moves with the user's action. The mobile terminal 1 is, for example, a mobile phone or a smartphone, and is connected to one of the base stations 2 of the mobile phone network via wireless communication. Therefore, the mobile terminal 1 can always acquire the base station identifier that is the connection destination.

  The cellular phone network is interconnected to the Internet, and an electronic ticket distribution server 3 and a management server 4 are further connected to the Internet. The electronic ticket distribution server 3 distributes electronic tickets to a large number of portable terminals 1 in response to requests from stores. The portable terminal 1 can display the received electronic ticket as a content on a display and clearly show it to a user or a store clerk. In addition, the management server 4 estimates the usage status of the electronic ticket distributed to the mobile terminal 1.

  Here, the “electronic ticket” is content that can be used during commercial transactions. Specifically, it is an “electronic coupon” used in an O2O (Online to Offline) business, and is content that is beneficial to the user during a commercial transaction. O2O means a business in which online activities (advertisement activities on the Internet) and offline activities (sales of products etc. at actual stores) are linked. As a specific user action, an electronic coupon is downloaded online from a website, and a product or the like can be purchased at a low price by specifying the electronic coupon at an actual store. In the following description, it is assumed that the electronic ticket is an “electronic coupon”.

  According to FIG. 1, the mobile terminal 1 can download an electronic coupon as content at any position. The electronic coupon is clearly displayed on the display when used. Therefore, when the user operates to use the electronic coupon at the actual store, the electronic coupon displayed on the mobile terminal can be presented to the store clerk. On the other hand, when the user operates to use the electronic coupon at home, the electronic coupon is clearly shown on the mobile terminal, but is not actually used in the store.

FIG. 2 is an explanatory diagram of a screen displayed on the display of the mobile terminal according to the present invention.
FIG. 3 is a sequence diagram in the present invention.

(S11) The mobile terminal 1 receives the electronic coupon from the electronic ticket distribution server 3 and stores it. The plurality of electronic coupons are listed on the display and are clearly shown to the user.
(S12) The user operates to select a desired electronic coupon while looking at the display of the portable terminal 1.
(S13) The user operates the mobile terminal 1 to use the selected electronic coupon.
(S14) The portable terminal 1 stores the electronic ticket identifier and the identifier of the base station that can actually communicate in association with each other. At this time, it is also preferable to store the wireless quality value with the base station in association with each other. Then, the mobile terminal 1 transmits usage information in which the electronic ticket identifier and the base station identifier are associated with each other to the management server 4 at a predetermined timing.
(S41) The management server 4 stores the usage information received from the mobile terminal 1.
(S42) The management server 4 classifies the base station identifier in which the coupon is used by clustering the accumulated usage information.
(S43) The management server 4 estimates the usage status of the electronic coupon from the group of base station identifiers for each cluster.

  FIG. 4 is a functional configuration diagram of the mobile terminal and the management server in the present invention.

<Mobile terminal 1>
According to FIG. 4, the mobile terminal 1 includes a wireless interface unit 101 and a user interface unit 102 as hardware. The wireless interface unit 101 is connected to a base station of a mobile phone network and communicates with the electronic ticket distribution server 3 and the management server 4. When the portable terminal 1 is a smartphone, the user interface unit 102 is like a touch panel display.

  The mobile terminal 1 includes an electronic ticket storage unit 11, a peripheral base station information acquisition unit 12, and a usage information transmission unit 13. These functional components are realized by executing a program that causes a computer mounted on the mobile terminal to function.

[Electronic ticket storage unit 11]
The electronic ticket storage unit 11 stores the electronic ticket received from the electronic ticket distribution server 3. A list of identifiers of these electronic tickets is clearly shown to the user via the user interface unit 102. The acquisition of the electronic ticket may be downloaded based on a user operation, or may be automatically downloaded according to a predetermined condition (time or place).

[Nearby base station information acquisition unit 12]
The peripheral base station information acquisition unit 12 acquires a base station identifier of a base station that can communicate in the vicinity when the user performs an operation to use the electronic ticket. At this time, it is also preferable to acquire a wireless quality value. As a wireless quality value, for example, the following may be included, including at least one.
RSCP (Received Signal Code Power)
Ec / No (RSCP of connected station and total received power ratio),
RSS (Received Signal Strength),
C / I (interference wave ratio),
Ec / Io (adjacent base station transmission level vs. current base station transmission level),
RSRP (reference signal received power),
RSRQ (reference signal reception quality),
SNR (signal-to-noise ratio)

[Usage information transmitter 13]
When the electronic ticket is used, the usage information transmitting unit 13 associates the “electronic ticket identifier” with the “base station identifier” and transmits it to the management server 4. At this time, it is also preferable that the usage information transmitting unit 13 further associates the “radio quality value” with the transmission to the management server 4.

<Management server 4>
The management server 4 includes a usage information storage unit 41, a base station identifier extraction unit 42, and a usage status estimation unit 43. These functional components are realized by executing a program that causes a computer mounted on the server to function.

[Usage information storage unit 41]
The usage information storage unit 41 collects from a large number of portable terminals and stores the electronic ticket identifier in association with the base station identifier. Further, the wireless quality value may be further stored in association with each other.

  FIG. 5 is an explanatory diagram showing processing of the usage information storage unit and the base station identifier extraction unit.

  According to FIG. 5, the usage information storage unit 41 records a large number of records in which the electronic ticket ID, the base station ID, and the reception intensity are associated with each other.

[Base station identifier extraction unit 42]
The base station identifier extraction unit 42 extracts a predetermined number or more or a predetermined ratio of base station identifiers for each electronic ticket. Specifically, the base station identifier extraction unit 42 divides a plurality of base station identifiers into a plurality of clusters by clustering for each electronic ticket, and includes base station identifiers included in a predetermined number or more or a predetermined ratio or more of clusters. To extract. It is also preferable to execute clustering using the wireless quality value as an element. The number of extracted clusters is not limited to one, and a plurality of clusters that satisfy a predetermined condition may be used.

  Clustering classifies each electronic ticket identifier into clusters based on the base station ID (base station ID and radio quality value). For clustering, k-means may be used, and the number k of clusters may be determined based on a predetermined information criterion (such as a Bayesian information criterion (BIC)). In the clustering, the usage time may be further given to each record, and the usage information may be classified into clusters for each predetermined time range.

  According to FIG. 5, the electronic coupon identifier A01 is classified into three clusters as a result of clustering. Here, only a predetermined number or more or a predetermined ratio or more of clusters are extracted. For example, when the predetermined number = 3 or more, according to FIG. 5, only the cluster 1 including three records is extracted. When the predetermined ratio is 30% or more, according to FIG. 5, only the cluster 1 including three records (60%) out of the five records is extracted.

  According to the cluster 2, the base station ID included in the cluster 2 is the same as the base station included in the cluster 1, but the reception strength is greatly different. This can be presumed that the place where the electronic coupon is used is another place different from the store.

  According to cluster 3, the base station ID included in it is different compared to other clusters. It can be estimated that the place where the use operation is performed on the electronic coupon is another place (for example, home) different from the store. In other words, if the electronic coupon is erroneously used and operated, it becomes random to some extent, and the wireless quality value on the spot also differs.

  Actually, when a user performs an operation of using an electronic coupon at a store, a large amount of usage information comes within a certain range of positions. In addition, the characteristics of the radio quality value at that time are very similar. Using such a feature, it is possible to specify a place where a large amount of usage information is concentrated.

[Usage status estimation unit 43]
The usage status estimation unit 43 estimates that an electronic ticket is used around the extracted base station identifier for each electronic ticket. Specifically, it is estimated as follows.
(1) It is estimated that there is a place where the electronic ticket is used at the time of the commercial transaction around the extracted base station identifier.
(2) It is presumed that electronic tickets based on other electronic ticket identifiers are not used for commercial transactions.

  According to FIG. 5, regarding the electronic coupon identifier A01, it can be estimated that three records in the cluster 1 are used at the time of the commercial transaction. That is, it is estimated that the electronic coupon identifier A01 has been used five times but is actually used three times in the store.

  As described above in detail, according to the method and system of the present invention, it is possible to measure the distribution effect of the electronic ticket to the portable terminal without using the positioning function of the portable terminal or the visit confirmation system.

  Various changes, modifications, and omissions of the above-described various embodiments of the present invention can be easily made by those skilled in the art. The above description is merely an example, and is not intended to be restrictive. The invention is limited only as defined in the following claims and the equivalents thereto.

DESCRIPTION OF SYMBOLS 1 Mobile terminal 101 Wireless interface part 102 User interface part 11 Electronic ticket memory | storage part 12 Peripheral base station information acquisition part 13 Usage information transmission part 2 Base station 3 Electronic ticket delivery server 4 Management server 41 Usage information storage part 42 Base station identifier extraction part 43 Usage estimation section

Claims (12)

An electronic ticket usage status estimation method in a system having a portable terminal that clearly indicates to a user an electronic ticket that can be used during a commercial transaction, and a management server that estimates the usage status of the electronic ticket in the user,
A first step of acquiring a base station identifier of a base station capable of communicating in the vicinity when the mobile terminal performs an operation of using the electronic ticket by a user;
A second step in which the portable terminal associates an electronic ticket identifier with a base station identifier and transmits it to the management server;
A third step in which the management server stores the electronic ticket identifier and the base station identifier in association with each other, collected from a large number of portable terminals;
A fourth step in which the management server extracts a predetermined number or more or a predetermined ratio of base station identifiers for each electronic ticket;
The management server includes a fifth step of estimating, for each electronic ticket, that the electronic ticket has been used around the extracted base station identifier.   2. The electronic ticket usage status estimation method according to claim 1, wherein the electronic ticket is an electronic coupon used in an O2O (Online to Offline) business, and is a content that is beneficial to a user during a commercial transaction. . For the fourth step, for each electronic ticket, the management server classifies a plurality of base station identifiers into a plurality of clusters by clustering, and sets base station identifiers included in a predetermined number or more or a predetermined ratio or more of clusters. 3. The electronic ticket usage status estimation method according to claim 1, wherein the electronic ticket usage status is extracted. For the fifth step, the management server
Estimating that there is a place where the electronic ticket was used at the time of commerce around the extracted base station identifier,
The electronic ticket usage status estimation method according to any one of claims 1 to 3, wherein an electronic ticket based on other electronic ticket identifiers is estimated to have not been used for a commercial transaction. For the first step, the mobile terminal acquires a radio quality value together with a base station identifier of a base station that can communicate in the vicinity when the user performs an operation of using the electronic ticket.
For the second step, the portable terminal associates a set of a base station identifier and a radio quality value with the electronic ticket identifier, and transmits it to the management server.
For the third step, the management server stores a set of a base station identifier and a radio quality value in association with the electronic ticket identifier,
5. The method according to claim 1, wherein, in the fourth step, a set of base station identifiers and radio quality value ranges of a predetermined number or more or a predetermined ratio or more is extracted for each electronic ticket. Electronic ticket usage status estimation method. The radio quality value is
RSCP (Received Signal Code Power)
Ec / No (RSCP of connected station and total received power ratio),
RSS (Received Signal Strength),
C / I (interference wave ratio),
Ec / Io (adjacent base station transmission level vs. current base station transmission level),
RSRP (reference signal received power),
RSRQ (reference signal reception quality),
SNR (signal-to-noise ratio)
The electronic ticket usage status estimation method according to claim 5, comprising at least one of the following. A system having a portable terminal that clearly indicates to a user an electronic ticket that can be used during a commercial transaction, and a management server that estimates a usage status of the electronic ticket in the user,
The portable terminal is
When a user performs an operation of using the electronic ticket, a neighboring base station information obtaining unit that obtains a base station identifier of a base station capable of communicating in the vicinity;
Use information transmitting means for associating a base station identifier with an electronic ticket identifier and transmitting to the management server;
The management server
Usage information storage means for collecting the electronic ticket identifier and the base station identifier in association with each other, collected from a large number of portable terminals;
Base station identifier extraction means for extracting a predetermined number or more or a predetermined ratio of base station identifiers for each electronic ticket;
A system comprising: usage status estimation means for estimating that the electronic ticket has been used around the extracted base station identifier for each electronic ticket.   The system according to claim 7, wherein the electronic ticket is an electronic coupon used in an O2O business, and is content that is beneficial to a user during a commercial transaction. The base station identifier extraction unit of the management server classifies a plurality of base station identifiers into a plurality of clusters by clustering for each electronic ticket, and includes base station identifiers included in a predetermined number or more or a predetermined ratio of clusters. 9. The system according to claim 7 or 8, wherein the system is extracted. The utilization status estimating means of the management server is:
Estimating that there is a place where the electronic ticket was used at the time of commerce around the extracted base station identifier,
The system according to any one of claims 7 to 9, wherein an electronic ticket based on other electronic ticket identifiers is estimated not to be used for a commercial transaction. The peripheral base station information acquisition means of the portable terminal acquires a radio quality value together with a base station identifier of a base station capable of communicating in the vicinity when the user performs an operation of using the electronic ticket,
The usage information transmitting means of the portable terminal associates the electronic ticket identifier with a set of a base station identifier and a radio quality value, and transmits the electronic ticket identifier to the management server.
The usage information storage unit of the management server stores the electronic ticket identifier in association with a set of a base station identifier and a radio quality value,
The base station identifier extracting means of the management server extracts a set of base station identifiers and radio quality value ranges of a predetermined number or more or a predetermined ratio for each electronic ticket. The system according to any one of the above.   The system of claim 11, wherein the radio quality value includes at least one of RSCP, Ec / No, RSS, C / I, Ec / Io, RSRP, RSRQ, and SNR.

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