KR101486246B1 - Method and system customized push service using place data of a customer or store - Google Patents

Abstract

The present invention relates to a customized push service providing method and system utilizing spatial data of a customer or a provider. The present invention transmits a current location to a location information management server when a specific mobile terminal transmits current location information to a location information providing server or when a current location information of a specific mobile terminal moves a specific distance from a previous location, (Including both entrance and departure) corresponding to a specific space such as a franchise shop or a relic based on the current location information of the specific mobile terminal received from the location information providing server, SMS, and MMS to a specific mobile terminal. Accordingly, the present invention extracts differentiated customers based on user location information, provides a push service corresponding thereto, and provides a push service to all Android and iOS terminals through a push gateway.

Description

TECHNICAL FIELD [0001] The present invention relates to a method and system for providing customized push service using spatial data of a customer or a company,

The present invention relates to a customized push service providing method and system using spatial data of a customer or a business operator. More specifically, the present invention relates to a method and system for providing customized push service using spatial data of a customer or a business operator, And to provide a customized push service providing method and system using spatial data of a customer or a provider that can provide a service of a specific space corresponding to the extracted object to the user mobile terminal.

With the rapid development of mobile communication technology and the popularization of communication terminals, most people now have multifunctional communication terminals. Such a multifunctional communication terminal is not only a voice communication function which is an original function of a telephone, but also a multimedia terminal capable of photographing a digital camera or reproducing an MP3 music file, as well as providing various additional services.

Recently, a smart phone combining the functions of a communication terminal and a function of a PDA (Personal Digital Assistant) is getting popular. This smart phone is an intelligent terminal that adds computer support functions such as internet communication and information search to a mobile phone. It has a large capacity memory and a high performance CPU (Central Processing Unit) compared to conventional communication terminals, / Operating System (OS) for supporting data communication and PC (personal computer) interworking. Accordingly, a user can freely use the Internet through a smart phone, unlike an existing communication terminal.

Also, in recent years, there has been an increasing demand from users who want to receive information based on their location. In order to meet these users' needs, location-based services are emerging. For example, based on the current location of the user terminal, a merchant associated with the current location transmits a discount coupon to the user's terminal, and the user of the terminal visits the merchant to use the discount coupon A discount can be obtained by presenting a discount coupon transmitted to the user's terminal to the merchant.

However, up to now, location-based services have been provided by unilaterally providing the service by detecting the current location of the user terminal on the server side. Accordingly, the server is unable to grasp the current position of the user terminal in a timely manner, thereby failing to provide a service such as a coupon or an event at a current location to the user, or providing a service to a user moving out of the location. In addition, since users receive coupon or event information transmitted unilaterally from the server, they are sometimes treated as spam.

Accordingly, it is an object of the present invention to provide a method and apparatus for extracting an event target corresponding to a specific space based on current position information actively transmitted from a mobile terminal at a specific cycle or at a specific distance, And a method and system for providing customized push service using spatial data of a customer or a provider, which transmits a service of a specific space corresponding to a specific service to a specific mobile terminal through push, SMS, MMS or the like.

In order to achieve the above object, there is provided a method of providing customized push service using spatial data of a customer or a provider of the present invention, including: (1) transmitting a current position at a specific distance and at a specific period, (3) extracting user mobile terminals corresponding to the registered spatial data and events based on the location information received by the service providing apparatus, and And 4) providing a push service to the user mobile terminal extracted by the service providing apparatus.

In order to achieve the object of the present invention, a customized push service providing system using spatial data of a customer or a business entity is provided with a customized push service providing system using location information, A merchant terminal for registering coupons and various message information, a CRM, a merchandise analysis, a merchant shop, and a customer information in a Push form, And a user mobile terminal for transmitting a current location of a specific distance and a specific period to a service providing apparatus and receiving a coupon and various message information from the service providing apparatus.

A customized push service providing method and system using spatial data of a customer or a provider of the present invention can precisely acquire user location information by transmitting a current location at a specific distance or at a specific period in a user mobile terminal, The user can extract a user mobile terminal corresponding to a specific space range and an event (entry, presence, departure) registered on the basis of the information, and provide the push service to the extracted mobile terminal. Accordingly, a user in a service area, a user entering or departing from a service area can be extracted and a customized push service can be provided to the extracted user.

Furthermore, it can be applied to a variety of supplementary services such as coupons, SNS, eye guard, and friend search, and it is possible to transmit instant coupons or various message information for each merchant.

In addition, push service can be provided to all Android and iOS terminals by unifying interworking with cloud push through push gateway, and it is easy to develop and maintain. In addition, it can support push service under Android 2.1 with independent push server construction.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a configuration diagram illustrating a customized push service providing system utilizing spatial data of a customer or a provider according to the present invention;
FIG. 2 is a flowchart illustrating a customized push service providing method using spatial data of a customer or a provider according to the present invention;
FIG. 3 is a conceptual diagram for explaining provision of a user location information collection and push service according to the present invention;
4 is a diagram illustrating a process of registering a merchant coupon and using a user coupon according to the present invention;
5 is an exemplary view showing a merchant coupon registration screen of FIG. 4,
FIG. 6 and FIG. 7 are screen state diagrams showing the user coupon checking process of FIG. 4;

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a customized push service providing system utilizing spatial data of a customer or a provider according to the present invention.

1, the system of the present invention includes a service providing apparatus 100, a merchant terminal 200 for registering coupons and various message information, a legacy server 200 for registering CRM, commercial analysis, (Legacy Server) 300, and a user mobile terminal 400.

The service providing apparatus 100 includes a user location information management server 110, a message notification server 120, a message management server 130, a push gateway server 140, and an independent push server 150 .

The message management server 130 includes an app builder 131 which is a coupon registered in the merchant terminal 200 and various message information management systems, a legacy interface 132 for interfacing with the legacy server 300, And an administrator terminal 133.

FIG. 2 is a flowchart for explaining a customized push service providing method using spatial data of a customer or a provider according to the present invention, and can be roughly classified into a user location information acquisition procedure, a subject extraction and a service provision procedure.

First, in the user location information acquisition procedure, the user mobile terminal 400 transmits the current location of the specific distance and the specific period to the location information management server 110 (1, 2). That is, the user mobile terminal 400 having the application of the service transmits the current location information to the location information management server 110 at a specific period. The user mobile terminal 400 also transmits the current location information to the location information management server 110 when the current location information has moved a certain distance from the previous location. In the user mobile terminal 400, location information is generally obtained based on GPS (Global Positioning System) information, Wi-Fi (Wireless Fidelity), or base station location.

Referring to FIG. 3, the location information management server 110 collects user location information transmitted from the mobile terminals 400 equipped with the application of the service based on the LBS (Location Based Service) platform 111 , And the message notification server 120 receives and stores the user location information collected by the location information management server 110 (3).

Next, in the process of extracting a subject and providing a service, the message management server 130 registers a message corresponding to a specific space and a specific event in the message notification server 120 (4). That is, the message management server 130 receives the coupon and various message information from the merchant terminal 200, registers and manages the coupon and the various message information in the application builder 131, and interfaces with the legacy server 300 through the legacy interface 132 CRM, commercial analysis, merchants, and customer information. In addition, the administrator 133 may directly register the coupon and the event in the message management server 130.

The message notification server 120 receives location information collected by the location information management server 110 on the basis of a push platform 121 and transmits the location information to the message management server 130, The user mobile terminal is extracted (5). That is, the message notification server 120 enters or leaves a user or a service area 500 corresponding to a specific space (hereinafter referred to as a service area) 500 registered in the message management server 130 based on the received location information And extracts a user who is a user. The message notification server 120 also informs the user mobile terminal 400 of the message information corresponding to the user extracted from the specific messages registered in the message management server 130 using SMS, MMS or the like ⑥).

The message notification server 120 provides a push service to the user mobile terminal 400 through a push gateway server 140. Traditionally, each service server has to be linked to various cloud pushes, especially Android 2.1 or less (Eclire) is not supported. In the present invention, the interworking with various cloud pushes such as APNS / GCM / AOM through the push gateway server 140 can be unified to facilitate development and maintenance. According to the present invention, the independent push server 150 can be constructed to support the push service even under Android 2.1 which is not supported in the past.

FIG. 4 is a diagram illustrating a process of registering a merchant coupon and using a user coupon according to the present invention.

Referring to FIG. 4, the merchant terminal 200 that subscribes to the service of the present invention accesses the app builder 131 of the message management server 130 to request a coupon management. That is, the merchant terminal 200 connected to the app builder 131 can not only register the coupon but also modify, inquire, and manage transmission. Here, the merchant terminal 200 can easily register, inquire, and transmit a coupon including a tablet, a PC, a smart phone, and a digital signage as well as a general POS. FIG. 5 shows an example of a screen for registering coupons in the app builder 131 of the merchant terminal 200.

5, the coupon name item at the top of the screen includes the contents of the coupon issued by the merchant. And the push service area 500 of the coupon can be designated in the range item at the lower end thereof. That is, a person who is within a few meters of the radius from the store is designated as the target. In addition, the gender and age can be specified. In the message transmission item, it is possible to designate whether the coupon message is transmitted immediately to the target who satisfies the specified condition or not at the desired time. That is, the coupon is registered so that it can be transmitted through the push service at a desired time according to the range, sex, and age.

In the app builder 131, when the coupon is registered from the merchant terminal 200, the request is sent to the message notification server 120.

The message notification server 120 extracts an object corresponding to the registered content of the coupon requested to be transmitted based on the current location information of the user mobile terminal 400 received from the location information management server 110, And pushes the coupon to the target mobile terminal 400 extracted via the gate server 140. At this time, when the extracted mobile terminal 400 is Android 2.1 or less, the push server 150 pushes coupon or event information through the independent push server 150.

When the user mobile terminal 400 is located in the service area, a push service message such as "Coupon has arrived" is received. At this time, when a coupon is confirmed, a coupon It becomes visible. On the coupon confirmation screen, a navigation menu is included, and when the user selects the navigation menu, the location of the coupon usage location is displayed on the map from the current location. Users can use the coupon by visiting the store that they identified through directions.

On the other hand, the user can decide whether to check now or later when a message screen informing that the coupon has arrived is displayed. If the user selects the confirmation later, an icon is generated for checking at the upper end of the mobile terminal 400 as shown in FIG. The user can check the coupon by clicking on the icon at the top of the screen of the mobile terminal 400. [

The user mobile terminal 400 that downloaded the service application can also check the coupon list in the order of coupons closest to the current location as shown in FIG. 7 when the application is executed. At this time, if a desired coupon is selected, details of the coupon are displayed on the screen, and the user can find the location of the shop through a route search.

In addition to general push service, it is possible to extend the solution in conjunction with other services. For example, there are location based SNS and eye care services. Location-based SNS is a service that provides location and information between acquaintances using smartphones. It is a service that allows users to search only information within a certain radius distance around their own location. It is a service that can search and evaluate nearby shops and restaurants.

The child care service is a service that can receive a push message when a child's location moves outside a specific area or enters a specific location.

As described above, in the customized push service providing method and system utilizing the spatial data of the customer or the business, the user mobile terminal 400 transmits the current location when the user moves the mobile terminal 400 at a specific period or a specific distance, It can be provided actively. Therefore, since the tracking timing of the target is not missed as in the conventional service system for tracking the user's position, the utilization of the service can be increased for both the user and the franchisee.

100: Service providing apparatus 110: Location information management server
111: LBS platform 120: message notification server
121: push platform 130: message management server
131: App Builder 132: Legacy Interface
133: administrator terminal 140: push gateway server
150: independent push server 200: merchant terminal
300: legacy server 400: user mobile terminal
500: Service area

Claims (9)

(1) when the user mobile terminal transmits the current location at a specific distance and at a specific period, receiving the location information transmitted from the user mobile terminal by the service providing apparatus and obtaining the user location information;
(2) the service providing apparatus registers the coupon and event information from the merchant terminal;
(3) extracting a user mobile terminal corresponding to the event including the entry and departure, corresponding to the registered spatial data based on the location information received by the service providing apparatus; And
(4) providing a push service for various message information to the user mobile terminal extracted by the service providing device, and providing the customized push service using the spatial data of the customer or the provider. The method of claim 1, wherein the coupon and event information in step (2) includes at least one of a coupon message issued by the merchant, specific space data specifying a push service area of the coupon, sex, A method of providing a custom push service utilizing spatial data of an enclosing customer or business. The method according to claim 1, wherein the step (4) provides a service using Push, SMS, or MMS. The method according to claim 1, further comprising the step (5) of providing a route guidance for guiding the coupon-use merchant point at the coupon confirmation through message confirmation transmitted from the service providing device by the user mobile terminal A custom push service delivery method. A system for providing customized push services using spatial data of a customer or a business,
A service providing device for acquiring user location information, extracting a customer who corresponds to specific registered spatial data or entering and leaving, and providing a service in a push form to coupons and various message information suitable for the extracted customer;
A merchant terminal for registering coupons and various message information;
A legacy server for registering CRM, commercial analysis, merchant and customer information; And
A system for providing customized push services using spatial data of a customer or a business that includes a user mobile terminal that transmits a specific distance and a current position for each specific period to a service providing device and receives a coupon and various message information from the service providing device. 6. The service providing apparatus according to claim 5,
A location information management server for collecting current location information transmitted from a user mobile terminal based on an LBS (Location Based Service) platform;
A message notification server for extracting user mobile terminals corresponding to specific spatial data and events registered by receiving the collected location information based on the push platform and notifying the extracted user mobile terminal of various message information;
A message management server for registering spatial data and messages;
A push gateway server for push service of message information regardless of the user mobile terminal OS; And
And a stand-alone push server for pushing message information to a user mobile terminal of Android 2.1 or lower. The method of claim 6, wherein the message management server
An app builder for managing coupons and various message information registered in the merchant terminal;
A legacy interface for performing an interface with a legacy server; And
And a manager terminal for directly registering coupons and various messages on the manager side. The customized push service providing system utilizing the spatial data of a customer or a company. The method of claim 7, wherein the app builder receives coupon registration from the merchant terminal, specifies a service area range, a gender, and an age as spatial data when registering coupons, and designates whether the message is immediately transmitted or reserved to an object satisfying a specified condition And the push service can be transmitted in accordance with the range, sex, and age of the registered coupons, thereby providing customized push service using the spatial data of the customer or the business. 7. The method of claim 6, wherein the message notification server extracts the event object from the specific spatial data based on the current location information of the received user mobile terminal, pushes the service of the specific space corresponding to the extracted object to the user mobile terminal, And transmitting the service data via the MMS. The present invention provides a customized push service providing system utilizing spatial data of a customer or a business.

Images