KR20130041876A - Method and system customized push service using place data of a customer or store - Google Patents

Abstract

PURPOSE: A push service providing method utilizing space data of a service provider or a client, and a system thereof are provided to offer a specific space service corresponding to an extracted user to a specific portable terminal through an SMS(Short Message Service), or MMS(Multimedia Message Service). CONSTITUTION: A service providing device(100) extracts differentiated clients. The service providing device provides coupons and various messages to the extracted clients through a push type service. A member store terminal(200) registers coupon and message information. A legacy server(300) registers CRM, trading area analysis, member store, and client information. A user terminal(400) transmits a current location in a specific period to the service providing service. The user terminal receives the coupon and message information from the service providing device. [Reference numerals] (110) Location information management server; (120) Message notification server; (131) Application builder(coupon management system); (132) Legacy interface; (133) Manager; (140) Push gateway server; (150) Independent push server; (300) Legacy server; (AA) Cloud Location(Yahoo/Google/SKT, and others); (BB) Cloud Push(APNS/GCM/AOM, and others); (CC) User location information; (DD) Coupon/event information; (EE) CRM, business district analysis, member store/customer information, and others;

Description

Method and system customized push service using place data of a customer or store}

The present invention relates to a method and system for providing a customized push service using the spatial data of a customer or a business operator, and more specifically, an event (entry, existence, departure) target person in a specific space based on the current location information of the user mobile terminal. The present invention relates to a method and system for providing a customized push service using spatial data of a customer or a business operator to provide a user with a mobile terminal of a specific space corresponding to the extracted target person.

With the rapid development of mobile communication technology and the popular dissemination of communication terminals, most people now possess communication terminals that perform multifunction. Such a multi-function communication terminal is a multimedia terminal capable of playing digital cameras or playing MP3 music files in addition to the voice call function, which is an inherent function of the telephone, and is expanding its functions as well as providing various additional services.

In addition, in recent years, smart phones, which combine the functions of a communication terminal and a function of a personal digital assistant (PDA), have been in the spotlight. The smart phone is an intelligent terminal that adds computer support functions such as Internet communication and information retrieval to a mobile phone, and is equipped with a large memory and a high-performance central processing unit (CPU), compared to a conventional communication terminal, to execute various applications and voice. An operating system (OS) for supporting data communication and PC (Personal Computer) interworking is mounted. Accordingly, the user can freely use the Internet unlike a conventional communication terminal through a smart phone.

In addition, recently, the demand of users to receive information based on their location is increasing. In order to meet the needs of these users, location-based services are emerging. For example, based on the current location of the user terminal, merchants related to the current location transmit discount coupons, etc., to the user terminal to be provided to the user, and the user of the terminal visits the merchant to use the received discount coupon. Discount benefits can be obtained by presenting discount coupons transmitted to the user's terminal to the affiliated stores.

However, the location-based services to date have been made in such a way that the server side grasps the current location of the user terminal and provides the service unilaterally. As a result, the server does not know the current location of the user terminal in a timely manner and does not provide a service such as a coupon or an event to the user or provide a service to a user moving out of the location. In addition, the user may receive a coupon or event information unilaterally transmitted by the server, and thus may be treated as spam.

Accordingly, an object of the present invention has been devised in view of the above-mentioned point, and extracts an event target corresponding to a specific space based on current location information actively transmitted by a mobile terminal at a specific cycle or when moving a specific distance, and extracted user. The present invention provides a method and system for providing a customized push service using spatial data of a customer or operator, which transmits a service of a specific space corresponding to a specific mobile terminal through push, SMS, MMS, and the like.

Method for providing a customized push service using the spatial data of the customer or operator of the present invention for achieving the above object, (1) the user mobile terminal to transmit the current position at a specific distance and at a specific cycle, and (2) Receiving, by the service providing device, the location information transmitted from the user mobile terminal, (3) extracting the user mobile terminal corresponding to the registered spatial data and the event based on the location information received by the service providing device, and ( 4) providing a push service of various message information to the user mobile terminal extracted by the service providing apparatus.

Customized push service providing system utilizing the spatial data of the customer or operator to achieve the object of the present invention, in the customized push service providing system using the location information, to obtain the user location information to extract and extract the differentiated customer Service providing device for providing a service and push a variety of message information in the form of push (Push), Merchant terminal for registering coupons and various message information, CRM, business analysis, merchant and register the customer information A legacy server for transmitting a current location for each specific distance and a specific period to the service providing device, and includes a user mobile terminal receiving a coupon and various message information from the service providing device.

The method and system for providing a customized push service utilizing the spatial data of the customer or the operator of the present invention can accurately obtain user location information by transmitting the current location at a specific distance or at a specific period from the user mobile terminal, and obtain the user location. Based on the information, it is possible to provide a push service to the extracted mobile terminal by extracting the user mobile terminal corresponding to the registered specific spatial range and event (entry, existence, departure). Therefore, the user can be provided in the service area, the user entering or leaving the service area to provide a customized push service to the extracted user.

In addition, it can be extended to various additional services such as coupons, SNS, child care, friend search, etc., it is possible to send instant coupons or various message information for each merchant.

In addition, the Push Gateway enables unified integration with Cloud Push to provide push services to all Android and iOS devices, and is easy to develop and maintain. In addition, it can support push services in Android 2.1 or lower by building an independent push server.

1 is a block diagram showing a customized push service providing system using the spatial data of the customer or operator according to the present invention,
2 is a flow chart illustrating a method for providing a customized push service using spatial data of a customer or operator according to the present invention;
3 is a conceptual diagram illustrating a user location information collection and push service provision according to the present invention;
4 is a view showing a merchant coupon registration and user coupon use process according to the present invention,
5 is an exemplary view showing a merchant coupon registration screen of FIG. 4;
6 and 7 are screen state diagrams showing the user coupon confirmation process of FIG.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a system for providing a customized push service using spatial data of a customer or operator according to the present invention.

As shown in FIG. 1, the system of the present invention includes a service providing apparatus 100, a merchant terminal 200 for registering coupons and various message information, a legacy server for registering a CRM, business analysis, merchants and customer information, and the like. (Legacy Server) 300, and the user mobile terminal 400.

The device 100 for providing a service provides a user location information management server 110, a message notification server 120, a message management server 130, a push gateway server 140, and an independent push server 150. It is configured to include.

The message management server 130 includes a coupon registered in the merchant terminal 200 and a legacy interface (Legacy Interface) 132 for interfacing with a variety of message information management system (App) builder 131, the legacy server 300, And it comprises a manager terminal 133.

2 is a flowchart illustrating a method of providing a customized push service using spatial data of a customer or an operator according to the present invention, and may be classified into a user location information acquisition procedure, a target person extraction procedure, and a service provision procedure.

First, looking at the user location information acquisition procedure, the user mobile terminal 400 transmits the current location for each specific distance and the specific period to the location information management server 110 (①, ②). That is, the user mobile terminal 400 equipped with the application of the present service transmits the current location information to the location information management server 110 at a specific cycle. The user mobile terminal 400 also transmits the current location information to the location information management server 110 when it moves a specific distance from the immediately preceding location. In the user mobile terminal 400, location information is generally obtained based on GPS (Global Positioning System) information, Wi-Fi (Wireless Fidelity) or base station location.

Referring to FIG. 3, the location information management server 110 collects user location information transmitted from mobile terminals 400 equipped with the application of the present service based on the LBS (Location Based Service) platform 111. The message notification server 120 receives and stores the user location information collected by the location information management server 110 (③).

Next, looking at the subject extraction and service provision procedure, the message management server 130 registers a message corresponding to a specific space and a specific event to the message notification server 120 (④). That is, the message management server 130 receives coupons and various message information from the merchant terminal 200 and registers and manages the app builder 131, and performs an interface with the legacy server 300 through the legacy interface 132. It manages registration by receiving CRM, business analysis, merchant and customer information. In addition, the manager 133 may directly register coupons and events in the message management server 130.

The message notification server 120 receives the location information collected by the location information management server 110 based on the push platform 121 and corresponds to a specific space and a specific event registered by the message management server 130. Extract the user mobile terminal (⑤). That is, the message notification server 120 enters or leaves the user or service area 500 corresponding to the specific space (hereinafter, referred to as a service area) 500 registered by the message management server 130 based on the received location information. Extract the user. The message notification server 120 also informs the user mobile terminal 400 of the message information corresponding to the extracted user from the specific message registered by the message management server 130 using push, SMS, MMS, etc. ( ⑥).

The message notification server 120 provides a push service to the user mobile terminal 400 through a push gateway server 140. Previously, various cloud pushes should be linked with each service server, and in particular, Android 2.1 or lower (Eclair) was not supported. In the present invention, the push gateway server 140 facilitates development and maintenance by unifying the integration with various cloud pushes such as APNS / GCM / AOM. In the present invention, it is also possible to build an independent push server 150 to support the push service in Android 2.1 or less that was not previously supported.

FIG. 4 is a diagram illustrating a process of registering a merchant coupon and using a user coupon according to the present invention.

Referring to FIG. 4, the affiliated store terminal 200 subscribed to the present invention service requests the coupon management by accessing the network to the app builder 131 of the message management server 130. That is, the merchant terminal 200 connected to the App Builder 131 may not only register a coupon but also modify, inquire, and manage transmission. Here, the merchant terminal 200 may easily register, inquire, and transmit a coupon including a tablet, a PC, a smartphone, a digital signature, and the like as well as a general POS. 5 illustrates an example screen for registering a coupon in the app builder 131 of the merchant terminal 200.

Referring to FIG. 5, the coupon name item at the top of the screen includes the contents of the coupon issued by the affiliate store. In the lower range item, the push service area 500 of the corresponding coupon may be designated. In other words, it is decided to target people within a radius of M from the store. In addition, gender or age can be specified, and the message transmission item can specify whether the coupon message is immediately sent to the person who satisfies the specified condition or scheduled transmission at the desired time. That is, the coupon is registered to be transmitted through the push service at a desired time according to the range, gender, and age.

App builder 131 sends a request to the message notification server 120 when the coupon is registered from the merchant terminal 200.

The message notification server 120 extracts an object corresponding to the registered contents of the requested coupon based on the current location information of the user mobile terminal 400 received from the location information management server 110 and pushes it through the push platform 121. The coupon is pushed to the extracted mobile terminal 400 via the gate server 140. In this case, when the extracted mobile terminal 400 is Android 2.1 or lower, the coupon or event information is pushed through the independent push server 150.

When the user mobile terminal 400 is located in the service area, the user receives a push service message such as "the coupon has arrived", and when the coupon is checked, a coupon that can be used at the merchant in a certain radius from the current location is displayed on the screen. Manifestation. The coupon confirmation screen includes a directions menu, and when the user selects the directions menu, the location of the coupon use destination is displayed on a map from my location. The user can visit the store identified through the directions and use the coupon.

On the other hand, when a message screen indicating that the coupon has arrived a user can determine whether to check now or later. When the user selects the confirmation later, as shown in FIG. 6, an icon is generated at the top of the mobile terminal 400 so that the user can check later. Later, the user can check the coupon by clicking the icon at the top of the mobile terminal 400 screen.

In the user mobile terminal 400 downloaded the service application, when running the application, as shown in Figure 7, you can check the coupon list in the order of coupons nearest to the current location. At this time, if you select the desired coupon, the details of the coupon is displayed on the screen and allows the user to find the location of the store through directions.

In addition to the general push service, an extension solution linked with other services is possible. For example, there are location-based SNS or child guard services. Location-based SNS is a service that provides the location and information between friends using a smartphone, it is a service that can only search for information within a certain radius around the place where you are. It is a service that can search and evaluate nearby shops and restaurants.

Eye guard service is a service that can receive the contents as a push message when the child's location is outside the specific area or enters a specific location.

As such, in the method and system for providing a customized push service using the spatial data of the customer or the operator, the user mobile terminal 400 transmits the current location at a specific cycle or at a specific distance to provide a service corresponding to the current location. Can be provided actively. Therefore, the tracking timing of the subject is not missed as in the conventional service system for tracking the location of the user, thereby increasing service utilization to both the user and the affiliated store.

100: service providing device 110: location information management server
111: LBS Platform 120: Message Notification Server
121: push platform 130: message management server
131: AppBuilder 132: Legacy Interface
133: administrator terminal 140: push gateway server
150: independent push server 200: merchant terminal
300: legacy server 400: user mobile terminal
500: service area

Claims (9)

(1) transmitting, by the user mobile terminal, the current position at a specific distance and at a specific period;
(2) receiving, by the service providing apparatus, location information transmitted from the user mobile terminal;
(3) extracting the user mobile terminal corresponding to the registered spatial data and the event based on the location information received by the service providing apparatus; And
(4) A method for providing a customized push service utilizing the spatial data of a customer or a business operator comprising providing a push service of various message information to a user mobile terminal extracted by a service providing apparatus. The method of claim 1, wherein the step (3) receives the coupon and event information from the merchant terminal,
Coupon and event information is a method of providing a customized push service using the spatial data of the customer or operator including one or more of the specific spatial data, gender, age, message transmission date and time. The method according to claim 1, wherein the step (4) provides a service by using push, SMS, and MMS. The method according to claim 1, further comprising the step (5) of providing a way of guiding a merchant using the coupon when the user mobile terminal checks the coupon transmitted from the service providing apparatus. How to provide a customized push service. In the customized push service providing system using the spatial data of the customer or operator,
A service providing apparatus for extracting differentiated customers by acquiring user location information and providing a coupon and various message information suitable for the extracted customers in a push form;
Merchant terminal for registering the coupon and various message information;
Legacy server for registering CRM, business analysis, merchants and customer information; And
The system provides a personalized push service using a spatial data of a customer or operator, including a user mobile terminal, which transmits a current location at a specific distance and a specific period to a service providing device, and receives coupons and various message information from the service providing device. The apparatus of claim 5, wherein the service providing apparatus
A location information management server that collects current location information transmitted from a user mobile terminal based on an LBS platform;
A message notification server based on a push platform, for extracting user mobile terminals corresponding to specific spatial data and events registered by receiving the collected location information, and for notifying various extracted message information to the extracted user mobile terminals;
A message management server for registering spatial data and messages;
A push gateway server to push message information regardless of a user mobile terminal OS; And
Customized push service providing system utilizing the spatial data of the customer or operator characterized in that it has an independent push server for pushing message information to the user mobile terminal of Android 2.1 or lower. The method of claim 6, wherein the message management server
App builder for managing the coupon and various message information registered in the merchant terminal;
A legacy interface for performing an interface with a legacy server; And
Personalized push service providing system utilizing the spatial data of the customer or operator, characterized in that consisting of a manager terminal for directly registering the coupon and various messages on the manager side. The method of claim 7, wherein the App Builder receives a coupon registration from a merchant terminal, specifies a service area range, gender, and age, which are spatial data when registering a coupon, and specifies whether to immediately transmit or reserve a message to a subject who satisfies a specified condition. Customized push service providing system utilizing the spatial data of the customer or operator, characterized in that to transmit the push service according to the range, gender, and age registered coupons. 7. The method of claim 6, wherein the message notification server extracts an event subject to specific spatial data based on the current location information of the received user mobile terminal, and pushes a service of a specific space corresponding to the extracted subject to a user mobile terminal, pushes SMS, Customized push service providing system utilizing the spatial data of the customer or operator characterized in that the transmission through the MMS.

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