JP2010267163A - Advertisement composition system, composition server, and control method and program therefor - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method for laying out an advertisement paper such that a user can easily select an advertisement therefrom. <P>SOLUTION: An information processing apparatus 100 registers advertisement posting condition information (advertisement data 800) to the composition server 200 prior to a distribution desired date of the advertisement. The composition server 200 extracts advertisement data 800 preliminarily registered by the information processing apparatus 100 from an advertisement database 400 at a predetermined time, and determines advertisement data to be posted based on the posting conditions of the advertisement data 800. Information is described in a map based on an address in the determined advertisement data 800, determines the scale of the map to be posted on the advertisement paper, and lays out the advertisement to correspond to the layout of store information displayed on the map. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a technology of a system for composition of advertising paper for further enhancing advertising effectiveness.

  In recent years, as a new method for advertisers to advertise, we have issued a booklet that can be used as a coupon for coupons issued by restaurants and service providers. There is technology to use.

  Patent Document 1 describes a service in which store information is registered on a Web site, a user can input and search for desired conditions, and store information and coupons can be acquired if stores matching the conditions are registered. Is disclosed.

JP 2006-146952 A

  However, as in Patent Document 1, a method of accessing a website from a PC or a mobile terminal and searching for a coupon may require time for the search, and is not suitable when it is desired to immediately acquire store information. Moreover, it is difficult for those who do not have a PC or a mobile terminal to enjoy the service.

  In addition, it is inconvenient to carry the discount coupons that have been issued in a booklet instead of using the website, and coupons for stores that may be used must be cut in advance. There is inconvenience. In the first place, when the amount of coupons to be published per book becomes excessive and the user wants to use the coupons immediately, it may be difficult to find a store that suits the purpose.

  Moreover, with the map information published in the conventional coupon booklet, it may be difficult for the user who visits the area for the first time to find a store.

  Further, many of the conventional coupons have an expiration date determined in units of one week, one month, etc., and the user has an old coupon indefinitely, and the expiration date passes when it is used. In this case, the advertiser submits the same coupon in units of one week or one month, so it is difficult to issue coupons with discount services applied daily. In some cases, it may be difficult to make a repeat visitor by taking advantage of various services.

  An object of the present invention is a system that publishes a map obtained by further subdividing an advertisement placement area, and formats the advertisement paper by associating the position information of the store pointed to the map with the position of the advertisement laid out on the advertisement paper Is to provide.

  Furthermore, the present invention has been made to solve the above-mentioned problems, and an object of the present invention is to provide an advertising paper having a layout suitable for portability and collected in a certain amount of information.

  The present invention has been made to solve the above-mentioned problems, and is specifically solved by using the following means.

  That is, the present invention relates to a typesetting system in which an information processing apparatus for adding a plurality of insertion conditions to advertisement data to be posted in an advertisement and a server capable of storing and managing the advertisement data can be connected via a network. The apparatus generates generating data including at least information for specifying a position on the map to be posted in the advertisement and posted information to be posted on the map to be posted in the advertisement generated by the generating means. Registration instruction means for transmitting an instruction for registering advertisement data including information for specifying a position to the server, wherein the server receives the advertisement data instructed to be registered by the information processing apparatus; Extraction means for extracting the advertisement data according to a predetermined insertion condition from the advertisement data received by the reception means; and the extraction Determining means for determining at least a range of a map in which position information of a plurality of pieces of advertisement data specified by using position information for specifying a position on a map to be placed in the advertisement included in the advertisement data extracted in a step can be placed And layout means for allocating the advertisement information included in the advertisement data to the advertisement in an arrangement corresponding to positions of a plurality of position information items posted on the map.

  According to the present invention, a system that publishes a map in which an advertisement insertion area is further subdivided, and formats the advertisement paper by associating the position information of the store pointed to the map with the position of the advertisement laid out on the advertisement paper. Can be provided.

  Furthermore, according to the present invention, it is possible to provide an advertising paper having a layout suitable for portability and collected in a certain amount of information.

It is a figure showing an example of the whole system configuration of this system. It is an example of the figure which shows the hardware constitutions of the information processing apparatus 100 and the typesetting server 200 which are used by this system. It is a flowchart figure which shows a series of processes in this system. It is a flowchart figure which shows the advertisement submission process in this system. It is a flowchart figure which shows the advertisement submission process in this system. It is a flowchart figure which shows the advertisement typesetting process in this system. It is a figure showing an example of the screen which the information processing apparatus 100 displays on the submission process in this system. It is a figure showing an example of the screen which the information processing apparatus 100 displays on the submission process in this system. It is a figure showing an example of the attribute information table of the advertisement registered into the typesetting server 200 by the submission process in this system. It is a figure showing an example of the typesetting process in this system. It is a figure showing an example of the typesetting process in this system. It is a figure showing an example of the advertising paper in this system. It is a figure showing an example of the typesetting process in this system. It is a figure showing an example of the map of the advertisement paper in the typesetting process in this system. It is a figure showing an example of the advertising paper in the typesetting process in this system. It is a figure showing an example of the map of the advertisement paper in the typesetting process in this system.

  Hereinafter, an example of a system configuration according to the embodiment of the present invention will be described with reference to FIG.

  FIG. 1 shows an example of an advertisement typesetting system in the present embodiment.

  In the advertisement layout system 10, the information processing apparatus 100, the typesetting server 200, the printing apparatus 300, and the advertisement database 400 are connected by a network 500 that can communicate with each other.

  In FIG. 1, the information processing apparatus 100 accepts an advertisement submission request from an advertiser (hereinafter referred to as a user).

  The typesetting server 200 can be connected to an advertisement database 400 that stores advertisement data of advertisements submitted by the advertiser from the information processing apparatus 100, and the advertisement data requested by the advertiser from the information processing apparatus 100 is stored in the advertisement database. 400 is stored and managed.

  At the time of formatting, the advertisement of the restaurant / service provider corresponding to the output region is read to determine the layout on the advertisement paper.

  Accepting the submission for a certain period of time, and when the predetermined time comes, the typesetting server 200 lays out the advertising paper and transmits a print instruction to the printing apparatus 300.

  The printing apparatus 300 receives and outputs the print data of the advertising paper whose layout is determined by the typesetting server. The printing apparatus 300 may be configured to be at a different location from the typesetting server 200, and is not implemented in this limited example.

  The information processing apparatus 100, the composition management server 200, the printing apparatus 300, and the advertisement DB 400 are preferably in an environment where they can communicate with each other through the network 500.

  FIG. 2 is a hardware configuration diagram of the information processing apparatus 100 and the typesetting server 200.

  In FIG. 2, reference numeral 201 denotes a CPU that comprehensively controls each device and controller connected to the system bus 204.

  In the ROM 202 or the external memory 211, a BIOS (Basic Input / Output System) or an operating system program (hereinafter referred to as OS), which is a control program of the CPU 201, or a function to be executed by each server or each PC is described later. Various programs to be stored are stored.

  A RAM 203 functions as a main memory, work area, and the like for the CPU 201. The CPU 201 implements various operations by loading a program or the like necessary for execution of processing from the ROM 202 or the external memory 211 into the RAM 203 and executing the loaded program.

  An input controller 205 controls input from a keyboard (KB) 209 or a pointing device such as a mouse (not shown). A video controller 206 controls display on a display device such as a CRT display (CRT) 210. In FIG. 2, although described as CRT 210, the display device is not limited to the CRT, but may be another display device such as a liquid crystal display. These are used by the administrator as needed.

  A memory controller 207 is connected to the hard disk (HD), flexible disk (FD), or PCMCIA card slot for storing a boot program, various applications, font data, user files, editing files, various data, etc. via an adapter. The access to the external memory 211 such as a compact flash (registered trademark) memory is controlled.

  A communication I / F controller 208 is connected to and communicates with an external device via a network (for example, the LAN 600 shown in FIG. 1), and executes communication control processing on the network. For example, communication using TCP / IP is possible.

  Note that the CPU 201 enables display on the CRT 210 by executing outline font rasterization processing on a display information area in the RAM 203, for example. In addition, the CPU 201 enables a user instruction with a mouse cursor (not shown) on the CRT 210.

  Various programs to be described later for realizing the present invention are recorded in the external memory 211 and executed by the CPU 201 by being loaded into the RAM 203 as necessary. Furthermore, definition files and various information tables used when executing the program are also stored in the external memory 211, and a detailed description thereof will be described later.

  Hereinafter, a series of processes of the advertisement typesetting system according to the present invention will be described with reference to the flowchart of FIG.

  FIG. 3 is a flowchart showing a series of processes of the advertisement typesetting system according to the present invention.

  In step S301, the information processing apparatus 100 inputs information about an advertisement to be submitted. The submission process will be described in detail with reference to the flowchart of FIG.

  When the submission process is completed, in step S302, the information processing apparatus 100 transmits the advertisement data of the advertisement to be submitted to the typesetting server 200.

  In step S303, the typesetting server 200 receives the advertisement data transmitted from the information processing apparatus 100 in step S302, and stores the advertisement data in a predetermined position in the advertisement database 400 in step 304.

  When the predetermined time comes, in step S305, the composition server 200 calls advertisement data from the advertisement database stored in the advertisement database 400 in step 304 described above, and executes the composition process. This typesetting process will be described in detail in the flowchart of FIG.

  When the typesetting process is completed, in step 306, the typesetting server transmits print data to the printing apparatus 300. When the printing apparatus 300 receives the print data in step 307, the printing process is started in step 308.

  A series of processing of the advertisement typesetting system in the present invention is as described above.

  Hereinafter, the procedure when the advertiser submits the advertisement will be described with reference to FIGS. 4 and 5.

  FIG. 4 is a flowchart illustrating a procedure when an advertiser submits an advertisement using the information processing apparatus 100.

  When the user logs in to the advertisement submission system from the information processing apparatus 100, the submission process starts. In order to use the system, it is necessary to give a login ID or the like in advance.

  First, in step S401, the information processing apparatus 100 selects a desired publication area where an advertisement is desired to be posted from the distribution area of the advertising paper.

  Specifically, the selection is made from the “Distribution designation place” pull-down on the desired posting area selection screen 500 in FIG. In the pull-down menu, depending on the publisher (medium), the station exit unit details such as “Tokyo Station / Yaesu Exit”, “Tokyo Station / Marunouchi Exit”, “Shinagawa Station / Takanawa Exit”, “Shinagawa Station / Konan Exit”, etc. Ad distribution areas are defined by region.

  In step S <b> 402, the information processing apparatus 100 transmits the selected placement desired area to the typesetting server 200. In step S403, the composition server 200 receives the desired publication area, reads the calendar on which the advertising paper is scheduled to be distributed in the desired area in step S404, and reads the calendar on which the distribution is scheduled in step S405. To 100.

  In step S406, when the information processing apparatus 100 receives a calendar on which distribution is scheduled, in step S407, the information processing apparatus 100 selects a distribution designated date from the selection screen. Specifically, the designated date is selected from the calendar with “designated distribution date” in FIG. The “distribution date designation” calendar in FIG. 6 displays distributable dates by color. The distribution date can be specified from one day, and can be configured so that a plurality of days can be specified.

  In step S <b> 408, the distribution designation date selected in step S <b> 407 can be selected, and upon receiving an instruction by the user pressing the “publishing condition selection start” button 504, the information processing apparatus 100 displays a more detailed posting condition selection screen. Is displayed.

  In step S409, the information processing apparatus 100 accepts selection of detailed posting conditions. Specifically, the user can select conditions such as “advertising distribution time zone”, “gender / age / profession to be distributed”, “distributed weather conditions”, and “other hopes” from the pull-down menu. Accept the selection. The age may be divided in units of 10 years, such as teens, 20s, 30s, and 40s. The occupation is information such as an office worker (OL), a housewife, and a student, and may be classified according to the personnel composition of the user.

  When the selection of all posting conditions is completed and the “data registration start” button in FIG. 6 is pressed by a user instruction, in step S410, the information processing apparatus 100 displays a posting condition confirmation screen (not shown). When the posting conditions are confirmed, the information processing apparatus 100 selects a template that accepts the input of advertisement data in step S411.

  For the advertisement data, an existing template (not shown) stored in advance by the typesetting server 200 may be used, or a user's original template may be used.

  When using an existing template, in step S412, the typesetting server 200 accepts a request for the template and transmits it to the information processing apparatus 100. In step S415, the information processing apparatus receives the template. When using a self-made template, the information processing apparatus 100 accepts a template selection in step S414.

  In step S416, the information processing apparatus 100 receives an input of advertisement data. Specifically, the input of the text described in the predetermined part of a template is received.

  In step S417, the information processing apparatus 100 confirms whether an image is attached to a predetermined position of the advertisement data. If there is an image to be attached, an image to be attached is selected in step S418, and if there is no image, the process proceeds to step S419.

  In step S419, the information processing apparatus 100 performs final confirmation of the advertisement data registered in the typesetting server 200. Specifically, the information input in steps S416 to S418 described above is displayed as a list. If correction is necessary, the process returns to step S416.

  In step S420, the information processing apparatus 100 accepts the selection as to whether or not to register the advertisement data again in another area, and if so, returns to step S401 to select the desired publication area. When not registering, it progresses to step S421 and the selection of whether to register for reservation so that the advertisement data which requested the registration at step S420 can be submitted on another day is received. In the case of reservation registration, submission reservation registration is performed on a reservation registration screen (not shown) in step S422. Reservation registration may be done in the same way as routine work, such as submission every Friday.

  When the reservation registration is completed, in step S423, the information processing apparatus 100 displays a screen (not shown) for confirming the input insertion conditions and reservation registration. In S302, the advertisement data registration request is transmitted to the typesetting server 200. Upon receiving the advertisement data registration request, the typesetting server 200 stores the advertisement data in a predetermined position of the advertisement database 400 connected to the server, and the information processing apparatus. When 100 receives a notification of completion of registration, the submission process ends. The advertisement data storage management method is not particularly defined in this case, but it may be configured to store for each posting desired area selected in steps S401 and S402 described above.

  It is assumed that the advertisement data registered in the typesetting server 200 includes information as shown in FIG.

  FIG. 8 is a diagram showing advertisement data registered in the typesetting server 200 from the information processing apparatus 100.

  The advertisement ID 801 is a number that is uniquely assigned when a registration request for advertisement data is received in step S425.

  The advertiser name 802 represents the name of the advertiser in the user information registered by the user in order to use the typesetting system of the present embodiment. In the case of a restaurant, the store name is the advertiser name.

  The advertiser address 803 represents the location of the advertiser store in the user information registered by the user in order to use the typesetting system of the present embodiment.

  The distribution desired area 804 represents an area where the user wants to place an advertisement selected in the distribution desired area selection screen in step S401.

  The distribution designated date 805 is a distribution designated date selected by the user in the distribution designated date calendar in step S405.

  The distribution time zone 806 is a desired distribution time zone selected by the user on the posting condition selection screen in step S409.

  The distribution target sex 807 is the sex to be distributed selected by the user in the posting condition selection screen in step S409.

  The distribution target age 808 is an age group to be distributed that is selected by the user on the posting condition selection screen in step S409.

  The distribution target occupation is 809, which is the distribution target occupation selected by the user on the posting condition selection screen in step S409.

  The advertisement name 810 is the name of the advertisement to be submitted input by the user in step S416.

  The advertisement text 811 is the text data of the advertisement input by the user in step S416.

  The attached image 812 is an image attached to the advertisement data submitted in step S418.

  The reservation registration 813 represents reservation registration information for advertisement submission selected by the user in step S422.

  The submission time 814 is the time when the information processing apparatus 100 submits advertisement data to the typesetting server 200 in step S423.

  In the advertisement data shown in FIG. 8, “NULL” is registered when the condition is not selected in the posting condition selection in the above-described submission processing flow, and “NULL” is posted at the time of layout at the time of the formatting process described later. The condition is ignored.

  Next, with reference to FIG. 5 and FIG. 10, advertisement sheet composition processing by the composition server 200 in which advertisement data is registered will be described.

  In step S501, the typesetting server 200 determines whether or not the time for starting the typesetting process has elapsed. For example, the composition of the advertising paper scheduled to be distributed on January 12, 2009 may be configured such that the timer is set so that it starts at midnight on the same day.

  When the formatting process start time has elapsed, the formatting server 200 extracts advertisement data for each placement area from the advertisement database 400 in step S502. More specifically, when “0:00 am on May 12, 2009” is reached, it will be submitted by “2009: May 11, 11:59 pm” on the previous day, and “2009 Get a list of advertising data for which you wish to post “day”.

  In step S503, the typesetting server 200 determines whether or not the registered advertisement data is larger than the number that can be posted within the specified size of one sheet of advertisement paper. If the number of registered advertisement data is larger than the possible number of placements, the number of advertisement data is adjusted in step S505 so that the number of frames can be accommodated. If the number of placements is equal to or less than the number of placements, layout processing is performed in step S504. To start.

  In the advertising paper shown in FIG. 10, there are 20 frames numbered A1 to D6 excluding the map posting range. In the present embodiment, since the number of advertisement data that can be posted is 20 frames per surface, it is determined whether the number of registered advertisement data is larger or smaller than 20 that can be posted. Of course, the number of frames is not limited to the present embodiment, and it is assumed that each advertisement paper produced using the present system has a specified number of frames.

  In step S <b> 505, the typesetting server 200 performs a process for adjusting the number of advertisement data that is more than the number that can be placed.

  In the present embodiment, the adjustment method is not particularly defined. For example, the top 20 advertisement data that have received the advertisement data submission process from the information processing apparatus 100 shown in FIGS. 4A and 4B are posted. The advertisement data other than the top 20 may be logic that sends a notification requesting the user to change the condition. This process is not particularly limited.

  In step S506, the typesetting server 200 determines whether or not there is a blank in the advertisement insertion column. If there is a blank, the process proceeds to step S511.

  In step S <b> 511, the typesetting server 200 searches for “advertisement data desired to be published when there is a vacant frame” registered by the information processing apparatus 100. In the present embodiment, this condition is set so that it can be selected in the item “Other Requests” on the posting condition selection screen in FIG. 7 among the posting conditions selected in step S409. The user can select this condition as a means for preliminary registration. The information held in the preliminary registration data is almost the same as the information held in the advertisement data of FIG. 8, but has a “preliminary registration” status (not shown).

  By providing a means of pre-registration, the user is positioned as a substitute for placing an advertisement if there is a vacancy in situations such as “I want to submit advertisements, but I have to keep it down as the budget for advertising and promotional expenses is low”. Registration as is possible.

  In step S <b> 512, the typesetting server 200 extracts the preliminary registration data for the number that is insufficient with respect to the possible number of publications.

  In step S507, the typesetting server 200 identifies the addresses of all the advertisement data to be posted on the advertisement paper, and points the position information on the map to be posted on the advertisement paper. In step S508, the map range to be displayed on the advertising paper is determined. Specifically, the address is specified using the data of the address 803 in FIG. 8 among the advertisement data in the advertisement database 400. The determination of the map range to be displayed will be described using the flowcharts of FIGS. 9A and 9B described later.

  In step S508, the typesetting server 200 performs a layout process in which the advertisement data is applied to the frame of the advertisement paper whose display map is determined in step S507 described above. Specifically, a plurality of position information on the map posted on the advertisement paper and the position of the top of the advertisement paper correspond to each other, and an advertisement similar to the positional relationship on the map is laid out.

  This process will be described in detail with reference to a flowchart of FIG. 11 described later and an example of a layout method of FIG.

  When the layout process is completed, in step S509, print data is transmitted to the printing apparatus 300 at the base adjacent to each distribution area.

  According to this layout process, advertisements are laid out in accordance with the store location information on the map. Therefore, it is possible to produce an advertisement paper having a layout that is easy for an advertisement user to find an advertisement from the location information on the map. .

  Next, the process for determining the map display range in step S507 will be described with reference to FIGS. 9A and 9B.

  In step S901, the typesetting server 200 specifies (maps) a point of the address in the map based on the address (803 in FIG. 8) of the advertisement data to be posted on the advertisement paper. The mapping is performed using a known technique. For example, processing is performed using a prior art represented by JP 2003-271660 (Nippon Telegraph and Telephone Corporation). In this embodiment, the method is not particularly limited.

  In step S902, the typesetting server 200 changes the scale of the map in such a range that all the points of the address specified in step S901 are posted. Specifically, all the address points specified in step S901 (in this embodiment, 20 address points that can be posted on the advertisement paper in FIG. 10) are described on the map as shown in FIG. Four points existing at the end are selected from the coordinate information, and a map range in which these four points are described is determined. In FIG. 14, the point “1” is the west, the point “2” is the north, the point “3” is the south, and the point “4” is the east. At least the range of the map to be included is determined, and the scale is changed to a size that can be displayed on the advertisement paper. By this processing, the minimum map range to be posted on the advertisement paper can be determined.

  When the placement range of the map is determined, the typesetting server determines the frame on which the advertisement data is to be placed on the advertisement paper based on the position where the point is placed on the map. This process will be described in detail with reference to the flowchart of FIG.

  According to the processing of this flowchart, the store address of the advertisement data is posted on the map of the desired publication area selected by the user in step S401, and the advertisement is displayed on the frame according to the positional relationship with other stores on the map. Can be laid out.

  As another map display range determination method, in step S904 in FIG. 9B, the typesetting server 200 determines whether address points of all advertisement data can be displayed at a specified scale. If display is possible, the range of the map to be displayed is fixed at the specified scale in step S905, and if there is an address point that cannot be displayed, the advertisement data in the range that cannot be displayed is cut in step S906. , Place it in a separate ad space that can be displayed.

  According to the process of this flowchart, it is possible to display advertisements of stores in a limited area displaying a more detailed map.

  Next, a process of assigning frame numbers to address points to be displayed on a map and laying out advertisement data on frames will be described with reference to FIGS. 11 and 12.

  FIG. 11 is a flowchart showing a process for assigning numbers to address points displayed on the map of the advertisement paper.

  FIG. 12 is a diagram illustrating an example of processing steps for assigning numbers to address points displayed on a map of advertisement paper.

  First, in step S1101, the typesetting server 200 specifies the number of frames in which advertisement data can be placed per advertisement sheet. Taking FIG. 10 as an example, the number of frames that can be placed on the advertising paper is 20, so 20 is used as an argument.

  Next, in step S1102, the typesetting server 200 divides the map into two blocks so that the address point is divided into 10 points on the left and right on the map in the X direction of the map placed on the advertisement paper. Specifically, by using the coordinate information of each point in FIG. 12A, counting from the 0 coordinate of the X axis and selecting 10 address points whose X value of the coordinate information is closer to 0 is selected. A vertical line x is drawn so as to fit in one block. In FIG. 12, vertical lines x, horizontal lines y, and z1 to z4 are drawn so that the numbering process can be understood. However, these lines are not described in the actually distributed advertising paper.

  Next, in step S1103, the typesetting server 200 divides the two blocks obtained by dividing the Y direction of the map placed on the advertisement paper in step S1102 into four blocks, and further separates the map into four blocks so that the address points are divided into five points vertically. Divide into Specifically, by using the coordinate information of each point, counting is performed from the 0 coordinate of the Y axis in FIG. 12B, and five address points whose Y value of the coordinate information is closer to 0 are selected. A horizontal line y that fits in one block is drawn and divided into four blocks so as to include five address points.

  In step S1104, the typesetting server 200 further divides the four blocks divided in step S1103 into two, and divides the entire map into eight blocks. Specifically, as shown in FIG. 12 (c), lines Z1 to Z4 are drawn on the map, and each block is divided into eight blocks including two to three address points.

  In the 8-division processing in step S1104, the number of address points that can fit in the 8-divided block changes depending on the frame arrangement in the advertisement paper. If the advertising paper frame of FIG. 10 is divided into eight, as shown in FIG. 13, the frame can be divided into eight by three and two blocks, so in step S1104, the top and bottom blocks are divided. Uses an algorithm that fits two address points in the central two-stage block so that three address points fit.

  In step S1105, the typesetting server 200 assigns a number corresponding to the frame number of the advertising paper to the advertisement data specified from the address point included in the block divided into eight in step S1104. Go. Specifically, as shown in FIG. 12 (d), the columns delimited by the horizontal line y and Z1 to Z4 are A, B, C, D from the top, and numbers 1 to 6 are assigned from the left. Go. In the advertisement paper layout shown in FIG. 10, since the map is located at the center of the advertisement paper, the frames B3, B4, C3, and C4 do not exist, but the map is located at this position. Since it is not limited, the non-existing frame changes every time.

  When the numbering is completed, the advertisement data is laid out on the advertising paper frame corresponding to the numbered number. By associating the numbered number with the frame, the position arranged on the map and the position of the advertisement placed on the advertisement paper can be arranged in the same arrangement.

  In this flowchart, the process of dividing the map as a block is a process in which the map is divided vertically in step S1102 and then divided in step S1103 so as to be perpendicular to the vertical line in step S1102. However, it is not limited to this order.

  For example, an algorithm may be used in which the map is divided into two blocks so as to be divided vertically in step S1102, and then the block divided vertically is further divided into two in step S1103.

  FIG. 10 is a diagram showing an example of advertisement paper laid out according to the processing of the flowchart of FIG.

  In the center of the advertisement paper surface of FIG. 10, a map showing the location information of the store where the advertisement is posted is posted. In addition, the position where the map is posted in the advertisement paper is not necessarily limited to the central portion, and may be an arbitrary position. Advertisements are placed around the map. The numbers such as “A1” and “A2” assigned to each advertisement correspond to the numbers given to the store information pointed to the map on the advertisement page. The advertisements to be posted are arranged in accordance with the positional relationship on the map in accordance with the arrangement of the address points shown on the map.

As described above, by using the present invention, the advertising paper compiled into a certain amount of information is issued on the same day, the store information is compiled for each subdivided area, and further based on the location information on the map to be posted Store advertisements are also arranged, making it easier for users to find the desired store,
It is possible to provide a system that distributes advertisement paper that allows a user to select a restaurant / service provider that is discounted on the day of receipt.

  Furthermore, by using the present invention, the location information of the store to be posted on the advertisement paper is mapped, and the advertisement is arranged in the same positional relationship as the position on the mapped map, so that the advertisement is displayed after the user sees the map. It is possible to provide a system that distributes advertising paper with a layout that makes it easy to search for.

  With the above configuration, according to the present invention, a map in which the advertisement placement area is further subdivided is posted, and the location information of the store pointed to the map is associated with the location of the advertisement laid out on the advertisement paper. A system for typesetting paper can be provided.

  Furthermore, with the above-described configuration, it is possible to provide advertisement paper having a layout suitable for portability, which is collected in a certain amount of information.

Although the embodiments have been described in detail above, the present invention can take an embodiment as, for example, a system, an apparatus, a method, a program, or a storage medium, and specifically includes a plurality of devices. However, the present invention is not limited to this embodiment, and may be applied to an apparatus composed of a single device.

DESCRIPTION OF SYMBOLS 100 Information processing apparatus 200 Typesetting server 300 Advertising database 400 Advertising data 500 Network connection 201 CPU
202 ROM
203 RAM
204 System bus 205 Input controller 206 Video controller 207 Memory controller 208 Communication I / F controller 209 KB
210 Display 211 External memory 600 Desired distribution area selection screen 700 Posting condition selection screen 800 Advertising data table 1000 Advertising page

Claims (13)

In a typesetting system in which an information processing apparatus for adding a plurality of insertion conditions to advertisement data to be posted in an advertisement and a server capable of storing and managing the advertisement data can be connected via a network.
The information processing apparatus includes:
Generating means for generating advertisement data including at least information for specifying a position on a map to be posted in the advertisement and posted information to be posted;
Registration instruction means for transmitting an instruction to register the advertisement data generated by the generation means, including information specifying a position on a map to be posted in the advertisement, to the server;
The server
Receiving means for receiving the advertisement data instructed to be registered by the information processing apparatus;
Extracting means for extracting the advertisement data according to a predetermined posting condition from the advertisement data received by the receiving means;
The position information of the plurality of advertisement data specified by using the position information for specifying the position on the map to be posted in the advertisement included in the advertisement data extracted by the extraction means determines at least a map range where the position information can be posted. A confirmation means;
The composition system comprising: layout means for allocating the posting information included in the advertisement data to the advertisement in an arrangement corresponding to the positions of a plurality of position information posted on the map.   The composition system according to claim 1, wherein the layout unit assigns the advertisement placement field corresponding to the same position as the position of the position information on the map placed in the advertisement.   The layout means includes the positional information of a plurality of pieces of advertisement data specified by using position information for specifying positions on a map to be posted on the advertisement included in the advertisement data, in a positional relationship of the position information on the map. The typesetting system according to claim 1, wherein a number assigned in advance in the corresponding advertisement posting column is numbered.   The said determination means determines the range where all the positional information on the said map is published, and changes a map to the scale which can be published in the said advertisement, The one of Claim 1 thru | or 3 characterized by the above-mentioned. The typesetting system described.   5. The pre-registered advertisement data including information indicating that the generation unit of the information processing apparatus desires to be posted when there is a vacancy in the insertion column of the advertisement. The typesetting system according to item 1.   The typesetting server further stores and manages the number of advertisement data that can be placed in the advertisement, and when the number of advertisement data extracted by the extraction unit is smaller than the number of advertisement data that can be placed in the advertisement, Registered advertisement data is acquired, The typesetting system of any one of Claim 1 thru | or 5 characterized by the above-mentioned.   2. The registration instructing unit transmits not only the placement of the advertisement corresponding to a specific date and time but also an instruction to register the advertisement data according to a rule having a certain periodicity to the server. The typesetting system of any one of thru | or 6. The said registration instruction | indication means is an instruction | indication which registers the said advertisement data in the said server based on the insertion conditions for posting the said advertisement data added by the said information processing apparatus. The typesetting system according to any one of the above. A method for controlling a composition system in which an information processing apparatus for adding a plurality of insertion conditions to advertisement data to be placed in an advertisement and a server capable of storing and managing the advertisement data can be connected via a network,
In the information processing apparatus,
A generating step of generating advertising data including at least information for specifying a position on a map to be posted in the advertisement and posted information to be posted by the generation unit of the information processing apparatus;
A registration instruction step in which the registration instruction means of the information processing apparatus transmits an instruction to register advertisement data including information specifying a position on a map to be posted in the advertisement, which is generated in the generation step, to the server. Prepared,
In the server,
A receiving step in which the receiving means of the server receives the advertisement data instructed to be registered by the information processing apparatus;
An extraction step in which the extraction means of the server extracts the advertisement data according to a predetermined posting condition from the advertisement data received by the reception step;
The determination means of the server can post at least position information of a plurality of advertisement data specified by using position information specifying a position on a map to be posted in the advertisement included in the advertisement data extracted in the extraction step A confirmation step to determine the range of the correct map;
The layout means of the server comprises a layout step in which the posting information included in the advertisement data is allocated to the advertisement in an arrangement corresponding to the positions of a plurality of position information posted on the map. Control method. A program that is executed in a typesetting system in which an information processing device that adds a plurality of placement conditions to advertisement data to be placed in an advertisement and a server that can store and manage the advertisement data can be connected via a network,
The information processing apparatus;
Generating means for generating advertisement data including at least information for specifying a position on a map to be posted in the advertisement and posted information to be posted;
Functioning as registration instruction means for transmitting an instruction to register the advertisement data generated by the generation means, including information for specifying a position on a map to be posted on the advertisement, to the server;
The server,
Receiving means for receiving the advertisement data instructed to be registered by the information processing apparatus;
Extracting means for extracting the advertisement data according to a predetermined posting condition from the advertisement data received by the receiving means;
The position information of the plurality of advertisement data specified by using the position information for specifying the position on the map to be posted in the advertisement included in the advertisement data extracted by the extraction means determines at least a map range where the position information can be posted. A confirmation means;
The program which makes the said publication information contained in the said advertisement data function as a layout means to allocate to the said advertisement by arrangement | positioning corresponding to the position of the several positional information published on the said map. In a typesetting server that can be connected to an information processing device that adds a plurality of insertion conditions to advertisement data to be posted in an advertisement, and that can store and manage the advertisement data of the advertisement,
Receiving means for receiving the advertisement data instructed to be registered by the information processing apparatus;
Extracting means for extracting the advertisement data according to a predetermined posting condition from the advertisement data received by the receiving means;
The position information of the plurality of advertisement data specified by using the position information for specifying the position on the map to be posted in the advertisement included in the advertisement data extracted by the extraction means determines at least a map range where the position information can be posted. A confirmation means;
A typesetting server comprising: layout means for allocating the posting information included in the advertisement data to the advertisement in an arrangement corresponding to the positions of a plurality of position information posted on the map. A method of controlling a composition server that can be connected to an information processing device that adds a plurality of insertion conditions to advertisement data to be posted in an advertisement, and that can store and manage advertisement data of the advertisement,
A receiving step in which the receiving means receives the advertisement data instructed to be registered by the information processing apparatus;
An extraction step in which the extraction means extracts the advertisement data according to a predetermined posting condition from the advertisement data received in the reception step;
A map on which at least position information of a plurality of pieces of advertisement data specified by the determination means can be placed using position information for specifying a position on a map to be placed in the advertisement included in the advertisement data extracted in the extraction step A confirmation step to confirm the range of
A layout step, wherein the layout means includes a layout step in which the placement information included in the advertisement data is assigned to the advertisement in an arrangement corresponding to positions of a plurality of pieces of position information placed on the map. . In a program that can be connected to an information processing device that adds a plurality of insertion conditions to advertisement data to be posted in an advertisement and that can be executed in a typesetting server that can store and manage advertisement data of the advertisement,
Receiving means for receiving the advertisement data instructed to be registered by the information processing apparatus;
Extracting means for extracting the advertisement data according to a predetermined posting condition from the advertisement data received by the receiving means;
The position information of the plurality of advertisement data specified by using the position information for specifying the position on the map to be posted in the advertisement included in the advertisement data extracted by the extraction means determines at least a map range where the position information can be posted. A confirmation means;
The program which makes the said publication information contained in the said advertisement data function as a layout means to allocate to the said advertisement by arrangement | positioning corresponding to the position of the several positional information published on the said map.

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