JP2008181504A - Advertisement and advertisement map display system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide advertisements out of which an advertisement desired by a sponsor can be displayed on a mobile terminal like a mobile phone terminal and which allows display of map information by which a position relation between a position of an advertized store or the like which the sponsor wants to display and a location of a user can be displayed on the same screen. <P>SOLUTION: An advertisement is notified in a preliminarily determined location and has a QR code including web page information, which can be read by the mobile terminal and allows the mobile terminal to be connected to a prescribed web page, on an advertisement surface. The QR code includes at least sponsor information capable of specifying the location of the sponsor and location information capable of specifying the location of the advertisement, and the mobile terminal which has acquired the QR code can connect with the prescribed web page to transmit the sponsor information and the location information and can acquire map information including the location of the location information and the location of sponsor information, from the sponsor information and the location information. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertisement installed so as to be noticed by a user who can be a customer, and in particular, relates to an advertisement displayed on a telephone pole or displayed like a standing signboard.

The advertisement must be easily visible to the user who can be a customer, so that the user can easily grasp the content and the content capacity should be increased.
Therefore, in a conventional advertisement that is pasted and displayed on a power pole or like a standing signboard, for example, if a restaurant advertisement is pasted on a power pole, the name, location, and menu of the restaurant Etc. and features were printed with texts and photographs, etc., and attached to a telephone pole as an advertisement.
Then, in order to display the advertiser's store location by the advertisement, the location information of the store, the address of the mobile phone terminal site, etc. are placed on the advertisement, the location of the store is specified, and the map is displayed by the mobile phone terminal. The map information indicating the location of the store was displayed on the person's mobile phone terminal.

This map information is displayed by placing a URL for displaying an advertiser's store location map on an advertisement page accessed by a user from a mobile phone terminal. A URL for displaying the displayed store location map is selected (clicked) so that information on the server of the network site designated by the URL can be displayed. Map information that can be displayed on the user's mobile phone terminal is stored in advance on the server of the network site represented by the URL. Therefore, the advertiser displays a URL for automatically displaying the store location map when the user displays the advertisement site by the mobile phone terminal, and further displays the URL according to the URL when the user selects the URL. It is possible to access the site server and display the store information stored on the server on the user's mobile phone terminal. In the store position map displayed at this time, the store is displayed in the center and is displayed at a predetermined scale. And it is comprised so that the reduction rate of a map can be changed by selecting the predetermined location displayed with a map.
Thus, the map information to be displayed in accordance with the advertisement is map information created in advance, and is not related to the position of the mobile phone terminal displayed via the network.
On the other hand, for displaying a “map” linked to an Internet portal site or the like, a map of a position corresponding to the address can be displayed by inputting a desired address from a network terminal. In the display of the map information, a portion including the address input from the network terminal is cut out from the map information, and the map is displayed. The map information to be displayed at this time has a plurality of layers, and a plurality of layer information such as a store layer indicating a store position and the like are superimposed and displayed in accordance with a map layer representing information such as terrain and roads. The map information can be provided with a larger amount of information.

  However, in the advertisement that has been generally performed in the past, information such as the advertiser's store and food and drink is directly displayed by text or a photograph, a figure, etc., but the direct visual recognition by the customer is sufficiently performed. The advertisement information that can be displayed is limited due to the limitation of the advertisement area.

  In addition, the information displayed on the advertisement screen is valid only at the place. For example, even if a map is placed, the advertisement information cannot be referred to while the map is actually walking, and the map information is not displayed. There was a problem that it was difficult to use effectively.

  Then, a URL for displaying a store location map is separately displayed on the screen displayed on the mobile phone terminal, and the store location map can be displayed on the mobile phone terminal by selecting the URL, and the display magnification of the map can be changed. Even if you are doing so, since the store is located at the center of the map displayed on the mobile phone terminal, it is not possible to display the relationship between the location of the user who is operating the mobile phone terminal and the store position It had the problem that it was not possible. That is, when the map information is cut out from the map information database in order to display the map information on the mobile phone terminal, it is set in advance to the mobile site of the connected URL, not the location information of the user's mobile phone terminal. The map information representing the store location is simply transmitted to the mobile phone terminal for display. Therefore, only the store location and the map information around it are displayed on the mobile phone terminal, and the relationship between the location of the mobile phone terminal and the store location cannot be clearly displayed on the map.

  In view of these problems, the advertisement desired by the advertiser can be displayed on a mobile terminal such as a mobile phone terminal, and the positional relationship between the location of the advertising store, etc. that the advertiser wants to display and the location of the user is displayed on the same screen An advertisement capable of displaying map information that can be displayed on the top is provided.

  Therefore, in the present invention, in order to display an advertisement at a predetermined position as in the past and to perform a conventional advertisement and to display the position of the store etc. and the position where the user is located on the mobile terminal,

An advertisement having a two-dimensional code that is posted at a predetermined location and that can be read by a mobile terminal on an advertisement surface and includes Web page information that can be connected to a predetermined Web page.
The two-dimensional code includes at least advertiser information for specifying the location of the advertiser and advertisement specifying information for specifying the location information for specifying the location of the advertisement, and the mobile terminal that has acquired the two-dimensional code has a predetermined Web page. And the advertiser information and the location information can be transmitted, and map information including the location of the location information and the location of the advertiser information can be acquired from the advertiser information and the location information. Advertising,

I will provide a. Therefore, the user can operate the advertisement by placing at least the advertiser information that can identify the advertiser's location with the two-dimensional code and the location information that is the location of the advertisement for which the mobile terminal has obtained the two-dimensional code. Increase the amount of advertisements obtained by the mobile terminal. The mobile terminal acquires the location of the mobile terminal itself specified by the location and location information of the advertiser stored in association with the advertiser information from the advertiser information and location information included in the advertisement information. In this case, the mobile terminal itself specified by the location of the advertiser and the location information stored in association with the advertiser information from the Web page specified by the URL included in the two-dimensional code that is generally performed The mobile phone terminal acquires various information such as map information including both locations.
One of the information obtained by using the location of the mobile terminal itself is map information, and the inventor as a system for acquiring map information using the location of the mobile terminal,

Advertisement specifying information that is posted at a predetermined location and has a two-dimensional code on the advertisement surface, and at least the advertiser information that identifies the advertiser's location and the location information that identifies the location of the advertisement can be specified in the two-dimensional code A plurality of advertisements that can be transmitted to the advertiser information and the location information by connecting the mobile terminal to a predetermined web page by acquiring a two-dimensional code,
Acquires advertisement specifying information capable of specifying advertiser information and location information via a network from a portable terminal that has obtained a connection request by acquiring the two-dimensional code, and sends the advertiser of the two-dimensional code to the portable terminal. A web server having web page generation means capable of generating a predetermined web page specified by information, and transmitting the generated web page to a mobile terminal for display;
A map server for storing map data;
Advertiser information that can be communicated with the Web server, the advertiser location data is stored in advance in association with the advertiser information, and the current location data is stored in advance in association with the location information. And the advertiser location data and the current location data stored in association with each other based on the location information, and the map containing the advertiser location specified by the advertiser location data and the current location specified by the current location data. The map information having map range specifying means for specifying the range, having the map creating means for generating the map information that can be displayed on the mobile terminal by cutting out the map of the range specified by the map range specifying means from the map server And a processing server that transmits to the web server,
A web server that transmits map information generated by a processing server to a mobile terminal and displays the map information on the mobile terminal;

  I will provide a. In addition, the inventor as a system where the location information represents the current location,

  In the advertisement map display system, the location information that can specify the posted location is current location data, and the location data of the advertiser is stored in advance in the processing server in association with the advertiser information. An advertisement map display system for identifying a range of a map including an advertiser location and a current location based on the advertiser location data stored in the processing server and the location information acquired from the web server,

  I will provide a. And furthermore, the inventor is able to generate the acquired map information.

  The map information by the map creation means of the processing server is generated as a map in which the current location acquired by the location information is located in the center of the map.

  An advertisement map display system is provided.

In this advertisement map display system, a portable terminal that can read a two-dimensional code reads a two-dimensional code posted in an advertisement and transmits it to a Web server. In the Web server, the advertiser information and the location information described in the two-dimensional code are acquired and transmitted to the processing server.
The processing server specifies the location of the advertiser from the acquired advertiser information and specifies the location of the advertisement from the location information. Next, the processing server cuts out map information including the advertiser and the two locations where the advertisement is located from the map server, and generates map information that can simultaneously display two or more points on the portable terminal. Then, the generated map information is transmitted to the Web server.
The Web server transmits the map information received from the processing server to the mobile terminal via the network.
By receiving and displaying the map information, the mobile terminal displays a map including the current location indicated by the location information and the location of the advertiser indicated by the advertiser information on the display screen of the mobile terminal. At this time, the current location is displayed at the center of the display screen of the portable terminal, and the location of the advertiser is displayed at other positions.

Furthermore, if the mobile terminal that acquires the two-dimensional code has a GPS display function,
In the case of having a portable terminal GPS display function for acquiring the two-dimensional code, the location information obtained by the advertisement is obtained from the portable terminal.
With this configuration, the location information included in the information transmitted from the mobile terminal is always the location of the mobile terminal. Therefore, the two-dimensional code stored once in a memory or the like inside the mobile terminal is called to By connecting to the Web server using a two-dimensional code, appropriate map information is obtained from the two-dimensional code and the current location obtained by the GPS display function even after moving from the place where the advertisement was placed.
In addition, the Web page information included in the two-dimensional code that is posted in the advertisement and acquired by the mobile terminal is transmitted to the intermediate server that can convert the advertisement specifying information before the mobile terminal transmits to the Web server. You may form so that the said web server may be converted so that it can acquire as advertiser information and location information from information. Then, the advertiser information and location information that can be acquired by the Web server after the conversion is transmitted to the mobile terminal again and then transmitted from the mobile terminal to the Web server, or the advertiser information and location information are sent to the Web server. May be directly transmitted (output). When the intermediate server converts, the two-dimensional code only needs to have information that allows the location information where the advertisement is placed and the advertiser information to be specified by the conversion in the intermediate server. That is, for example, in the case of an advertisement posted on a utility pole, the location of the utility pole varies from one utility pole to another, so if the utility pole number can be identified, the location information of the advertisement posted on the utility pole can be identified, and the intermediate server can be determined from the two-dimensional code. It is sufficient that information for identifying a power pole is posted as advertisement specifying information in the two-dimensional code by a method of obtaining location information and advertiser information by table data conversion based on the obtained information. The intermediate server may be integrated with the Web server, or may be provided as a separate server.

Furthermore, the present invention provides an advertisement and an advertisement map display system in which each two-dimensional code is a standardized and generalized QR code.
As a result, the mobile terminal or the like normally has an analysis means provided in the mobile phone, etc., so that the two-dimensional code is decoded, and the advertiser information and the location information are obtained from the information included in the code. The web server immediately generates a predetermined web page specified by the advertiser information from the advertiser information and the location information without obtaining the information.
Since the two-dimensional code is a QR code and the mobile phone already has a generalized QR code analysis program, it is necessary to acquire advertisement specifying information that can specify advertiser information and location information. Is suitable.

  Therefore, according to the present invention, in an advertisement to be affixed to a power pole, an advertisement to be affixed to a bus stop, an advertisement to be displayed on a field advertisement, a station advertisement, etc. It is possible to obtain information from a web server or the like by analyzing the information, so that not only the amount of advertisement information is larger than the advertisement side, but also the current location where the advertisement is posted and the advertiser's You can earn map information that includes your location.

  The advertisement is printed or affixed with a QR code as a two-dimensional code. This QR code includes location information indicating the location where the advertisement on which the QR code is printed or affixed and advertiser information that can specify the location of the advertiser. Further, the QR code includes Web page information that allows the portable terminal that has read the QR code to connect to a predetermined Web page. Accordingly, a portable terminal capable of reading the QR code reads the QR code, analyzes the QR code, and requests and connects to a predetermined web page via the network based on the web page information included in the QR code.

The Web server is connectable through a network to a mobile terminal that acquires the QR code and requests connection to the Web page represented by the Web page information. The Web server stores advertiser information specified by the advertiser information of the QR code as advertiser data. Since there are a plurality of advertisers listed in the QR code, the advertiser data is stored for each existing number of advertisers. The advertiser data is stored in association with the advertiser information received from the mobile terminal.
The Web server includes a data communication interface that is connected when a connection request is received from a portable terminal and that can communicate with each other via a network after the connection. Then, when there is a connection request from the mobile terminal, the advertiser information and the location information transmitted from the mobile terminal are received, and each is stored in the QR data storage area. A data communication interface generates a display screen generation unit that reads the advertiser data stored in association with the advertiser information from the received advertiser information, and displays information specified by the advertiser data on the mobile terminal. To the mobile terminal. The screen to be displayed at this time is the advertiser's advertisement page, and a map display selection field for selecting whether or not to display map information is provided on the advertisement page, which is displayed and selected on the mobile terminal. Of course, in addition to the map display selection field, other data related to the advertiser, for example, other fields such as a product data display selection field for which product data is desired to be displayed, are displayed and can be selected. Note that the communication between the portable terminal and the Web server described below is performed through a data communication interface although not particularly described.

  When the mobile terminal displays the home page transmitted from the Web server and the mobile terminal selects and transmits the map display selection field, the Web server receives the map field selection information. Then, the Web server receives the map field selection information and determines that the mobile terminal desires to display the map information, reads the location information from the QR data storage area that has already been received and stored, and the advertisement. The advertiser location data is read from the main data and transmitted to the processing server.

  In the processing server, advertiser location data that can specify the point desired by the advertiser (usually the store location of the advertiser) is stored in association with the advertiser information. Further, the processing server stores in advance current location data that can identify the point where the advertisement is posted in association with the location information. As a result, the positions of the plurality of advertisers are stored as the locations desired by the advertisers, and the advertisements posted on the utility poles are also stored as the locations of the respective advertisements. The processing server further includes a map range specifying unit and a map creating unit.

The map range specifying means reads the advertiser location data and the current location data stored in association with each other based on the advertiser information and location information received from the Web server. Then, the range of the map including the advertiser location specified by the read advertiser location data and the current location specified by the current location data is specified, and the map range information is output to the map creating means. This map range is specified by calculating the distance between each location and selecting a scale that includes the distance from a plurality of predetermined scales, and the current location is located in the center of the range and the advertiser location is Specify the map to be located elsewhere.
The map creating means receives the map range information from the map range specifying means, and instructs the map server to output the map information of the map range specified by the map range specifying means.

The map server outputs map information in a range specified based on this instruction to the map creating means.
The map creation means converts the map information received from the map server into map information that can be displayed on the mobile terminal. At this time, the map information is positioned so that the top is north, and the current location located in the center of the map and other advertiser locations are displayed with star marks etc. for easy viewing and the characters of the location Map information is created by attaching data to a map.
Then, the processing server outputs the map information created by the map creating means to the Web server. The Web server transmits the received map information to the mobile terminal.
In the portable terminal, the map information is received from the Web server, and the received map information is displayed by the display means.
Therefore, the current location is located in the center of the map displayed on the mobile terminal at this time, and the advertiser location is also displayed.

  Embodiment 1 of the present invention will be described below with reference to the drawings. 1 shows an advertisement of the present invention, FIG. 2 shows an advertisement map display system of the present invention, FIG. 3 is an explanatory diagram showing a Web server, FIG. 4 is an explanatory diagram showing a map server, and FIG. FIG. 6 is an explanatory view showing a processing server, FIG. 6 is an explanatory view showing a mobile phone terminal, FIG. 7 is a flowchart of the embodiment, and FIG. 8 is an explanatory view showing a display example of the mobile phone terminal A. 9 is a flowchart of the embodiment, FIG. 10 is a flowchart of the embodiment, FIG. 11 is an explanatory diagram illustrating a display example of the mobile phone terminal A, and FIG. 12 is an explanatory diagram illustrating a display example of the mobile phone terminal A. FIG. 13 is an explanatory diagram showing a display example of the mobile phone terminal A, and FIG. 14 is a flowchart showing the second embodiment.

1 is an advertisement. The advertisement 1 is an advertisement that is wound around and attached to a utility pole as shown in FIG. 1. In this embodiment, the advertisement 1 is provided above the public display section 14 displayed on the utility pole. The advertisement 1 displays an advertisement display 11 that is an advertisement design to be displayed by the advertiser, and also displays a two-dimensional code. In this embodiment, a QR code 13 will be described as an example of a two-dimensional code. This QR code 13 is displayed separately attached in a sticker shape so as not to hang on the advertisement display 11, but may be printed directly together with the advertisement display 11 when creating the advertisement. Reference numeral 14 denotes a public display unit such as a traffic slogan or address that is already installed in the telephone pole advertisement.
The QR code 13 is one of the matrix two-dimensional bar codes, and is standardized by JIS standard (JIS X 0510), ISO standard (ISO / IEC18004), and the like. In addition, symbol marks called “round” finder patterns are arranged at three corners of the square-shaped code, and are configured so that information can be read accurately from any direction. Various data of up to 23648 bits can be represented by the number and arrangement of dots described in FIG. In the present invention, the QR code 13 represents information of the advertiser Web page.
In the above embodiment, the two-dimensional code has been described by using a commonly used QR code as an example. However, the two-dimensional code is not specified as a QR code, but in a so-called matrix type, Various codes such as SP code, Veri code, Maxi code, DataMatrix, CODE1, AztecCode, inactor code, card e, or color code may be used. In a so-called stack type, PDF417, Code49, Code16K, Codeblock, SuperCode, , Ultra Code, RSS Composite, or Aztec Mesa may be used.

The QR code 13 includes information on the URL of a Web page managed by the Web server 2 or the like, and the Web page can be accessed by the read mobile phone terminal A. Further, it includes advertiser information related to advertisers managed by the Web server 2 and the like, and further includes location information indicating the location of the advertisement 1. Each of the location information and the advertiser information is stored as advertisement specifying information. In this embodiment, the location information and the advertiser information are separately included in the QR code 13 as information. However, the advertisement specifying information is sufficient if the location information and the advertiser information can be understood from the advertisement specifying information. For example, serial numbers are assigned to all advertisements 1 and linked to the serial numbers of the respective advertisements 1. The location information and the advertiser information are stored in the storage means, and the URL of the Web page acquired by the QR code 13 is a URL that enables communication via the network NET. The information represented by the QR code 13 and transmitted from the mobile phone terminal A to the Web server 2 is, for example, “http://kdkco.jp/ST/4352686/ss?qsnid=100000&lat=35.466&lon139.6219adv=XX clinic” "Http://kdkco.jp/ST/4352686" is the upper part of the Web page of the connection destination server, and the advertiser information and location information are listed below "qsnid = 100000 & lat = 35.466 &lon139.6219". In addition, “qsnid = 100000” is the advertiser information, and “& lat = 35.466 & lon139.6219” following & represents the location information and represents the location of the advertisement.
The QR code 13 is read by the mobile phone terminal A. The cellular phone terminal A has a reading function for reading the QR code 13 and a decoding function for decoding the read QR code 13. In addition, when the QR code 13 represents a predetermined web page, the mobile phone terminal A has a function of making a connection request to the web page and displaying a web page received based on the connection request. Processing means and display means. That is, the mobile phone terminal A has a standard function of a general mobile phone of recent years. In this embodiment, the QR code 13 is read and access to the Web server 2 is performed by the mobile phone terminal A. However, the access to the Web server 2 may not necessarily be the mobile phone terminal A. , Provided with means for accessing the Web server 2 after reading the QR code 13 as described above, having a display function capable of displaying the information represented by the URL, and capable of accessing the Web server 2 via the network. For example, it may be a mobile terminal or a computer, and is not limited to the mobile phone terminal A.

As described above, the QR code 13 read by the mobile phone terminal A includes the advertiser information and the advertisement location information mentioned above, but is managed by the Web server 2 represented by at least “http: //” or less. Includes web page information.
As shown in FIG. 6, the mobile phone terminal A has a transmission / reception processing unit A1, controls the QR code reader camera A2 and the QR code analysis processing unit A3, and transmits the URL analyzed by the QR code analysis processing unit A3. Is possible. A4 is a keypad section that is an input section, and comprises a numeric keypad and function keys. A5 is a display unit which is a liquid crystal display.
In this embodiment, the mobile phone terminal A and the Web server 2 communicate with each other via the network NET, and the network NET connects the network TNET of the mobile phone group and the Internet INET to the gateway G. In this case, the gateway connects the cellular phone network and the Internet, but this is an existing technology. In the present invention, different networks are connected to each other via these two networks. It is said that communication is performed via the network NET, including those in which the cellular phone terminal A belonging to the Web server 2 communicates.

2 is a Web server, 3 is a map server, and 4 is a processing server.
The Web server 2 includes an input / output unit 21 that transmits and receives data so as to communicate with the mobile phone terminal A that transmits the QR code 13 specified by the advertisement 1. Then, the Web server 2 receives the advertiser information and the location information specified by the QR code 13 in the advertisement map display system according to the present invention through the input / output means 21, and is stored in association with the advertiser information. It is possible to generate and transmit an advertiser's Web page based on the information stored on the mobile phone terminal A and display the Web page.
The Web server 2 is composed of a computer having a CPU, memory, display means, and the like, and advertiser data is stored in advance in association with advertiser information specified by the QR code 13 transmitted from the mobile phone terminal A. The advertiser data storage unit 22 is provided. The advertiser data storage unit 22 stores advertiser data including information specifying the advertiser's store name (branch name) and the location of the store (branch) in association with the advertiser information. Is stored in association with advertiser information that can be identified for each advertiser. The location data specifying the location of the store stored in the advertiser data may be address data representing the location of the store or the like, or may be location information represented by latitude and longitude, which are used when generating map information. Any data can be used. The advertiser data may also store information such as the advertiser's product advertisement.
The input / output unit 21 and the advertiser data storage unit 22 are connected to the web processing unit 23, and each is processed according to an instruction from the web processing unit 23.

  The Web processing unit 23 includes a CPU, a buffer, a memory, and the like. When there is a connection request from the mobile phone terminal A via the input / output unit 21, the Web processing unit 23 identifies the mobile phone terminal A and transmits data to the mobile phone terminal A. Therefore, the address information of the mobile phone terminal A and the advertiser information and location information transmitted from the mobile phone terminal A can be acquired and stored in the QR data storage area 24. Note that the advertiser information and the location information are read from the contents described in the URL information when the mobile phone terminal A makes a connection request. Reference numeral 25 denotes a display screen generation unit that is connected to the Web processing unit 23 and generates screen display data that can be displayed on the mobile phone terminal A in accordance with an instruction from the Web processing unit 23. Further, the Web processing means 23 reads the advertiser data stored in association with the advertiser information from the advertiser data storage unit 22 based on the advertiser information acquired from the mobile phone terminal A. Based on the advertiser data, an advertisement page related to the advertiser can be generated by the display screen generation means 25 and transmitted to the mobile phone terminal A that has requested connection via the input / output means 21.

At this time, the information transmitted to the mobile phone terminal A includes a map display selection field that allows the mobile phone terminal A to select and return whether or not to display the location of the advertiser stored in the advertiser data. In addition to the field, field information such as a product data display selection field for displaying the product data of the advertiser may be included. When the Web processing unit 23 receives an instruction to display map information from the mobile phone terminal A, the Web processing unit 23 generates map information to be displayed on the mobile phone terminal A by the processing server 4. Instruct. At this time, the Web processing unit 23 processes the location information indicating the location of the advertisement 1 stored in the QR data storage area 24 and the advertiser information indicating the location of the advertiser who is desired to display a map by the mobile phone terminal. Output to server 4. In addition, when the location of the advertiser is different for each store and can be selected from a plurality by the mobile phone terminal A, store location information representing the locations of the plurality of stores is stored in association with the advertiser information. Information on the selected predetermined store position is output to the processing server 4 as advertiser information. Further, for example, when a specific product displayed in the product data display selection field is selected, the advertisement received by receiving the selection data and associated with the advertiser information is stored in the data related to the selected product. Read from the main data, the Web processing unit 23 causes the display screen generation unit 25 to generate a Web page that can be displayed on the mobile phone terminal A, and transmits it to the mobile phone terminal A.
In the first embodiment, the location information and the advertiser information are stored separately as the advertisement specifying information, and the location information and the advertiser information are included in the QR code 13 as separate information. However, since it is sufficient for the advertisement specifying information to be information that allows the location information and advertiser information to be understood from the advertisement specifying information, for example, serial numbers are assigned to all advertisements 1 as serial number information. The location information and the advertiser information are stored in the advertiser data storage means 22 in association with each other, and the data is provided so that it can be converted into table data. You may comprise so that information may be acquired. A method for collating the serial number information with the table data in this case will not be described in detail because only a method that is already generally used as a program for a personal computer is used.

The map server 3 stores map information 31 and cuts out a map within a predetermined range according to an instruction from the processing server 4 and outputs the map to the processing server 4. The map server 3 stores in advance field data 32 for displaying information such as a station name on a map represented by the map information in association with the map information, together with the map information representing the position. When the map server 3 cuts out map information and outputs it to the processing server 4, the field data is also output as a set. Thereafter, when the map server 3 cuts out the map information and outputs it to the processing server 4, the field data is also cut out and output even if not described, and when the cut out map information is displayed, the field data is also displayed on the map. Shall be displayed. Further, the map server 3 is provided with a scale table in which a plurality of map scales to be extracted are determined. As will be described in detail later, this scale table is used when determining the scale of the map to be cut out in the map range specifying step S2-6.
The processing server 4 associates the current location data stored in association with the location information specified by the QR code 13 with the current location storage unit 41 stored in advance and the advertiser information specified by the QR code 13. An advertiser location storage unit 42 in which the advertiser location data desired by the advertiser is stored in advance. Note that the advertiser location data stored in association with the advertiser information indicates the locations of a plurality of stores (branches) in association with the advertiser information when there are a plurality of advertiser locations for each store. Stored store information is stored corresponding to each store (branch), and the desired store may be specified by the advertiser information input from the Web server 2.

Further, the processing server 4 includes a map range specifying unit 43 and a map creating unit 44. The map range specifying means 43 reads the current location data stored in the current location storage unit 41 in association with the location information input from the Web server 2 and also links it to the advertiser information input from the Web server 2. The advertiser location data stored in the advertiser location storage unit 42 is read, and the map range including the advertiser location data is selected and specified from a predetermined scale, and the current location data is centered on the read current location data. Output to the map creation means 44.
Based on the map range and map scale specified by the map range specifying means 43, the map creating means 44 instructs the map server 3 to cut out and output the map of the range and reduced scale. Then, the map information received from the map server 3 generates field data to be displayed together with the map information so that the position of the current location data and the location of the advertiser location data are respectively displayed on the map with a star mark or the like. Based on the map information and field data received from the map server 3 and the field data generated by itself, map information that can be displayed on the mobile phone terminal A is generated and output to the Web server 2.

The Web server 2 transmits a Web page composed of map data generated by the processing server 4 to the mobile phone terminal, and displays it on the liquid crystal display A5 of the mobile phone terminal A.
Below, the process in each server is demonstrated based on a block diagram. In the process described below, the QR code 13 has one advertiser store specified by the advertiser information, and the first advertisement processing form in which the store location is displayed as the advertiser location; In the case of the second advertisement processing mode in which the advertiser information includes the display of a plurality of stores and the stores specified by the mobile phone terminal A are displayed from the plurality of stores, and there are a plurality of stores to be displayed as the advertiser location, There is a case of the third advertisement processing form in which there is no store at the same time or there are no stores and a plurality of public facilities are displayed instead of the store position, and information representing these advertisement processing forms is stored as processing pattern information in the processing server 4. A case where advertiser information is processed for each processing pattern will be described. The processing pattern information is stored in advance in association with the advertiser information specified by the advertiser information.

FIG. 7 shows each process by the web processing means 23 of the web server 2.
Step S1-17 is a third advertisement processing mode determination step. In the third advertisement form determination step S1-17, the process request from the mobile phone terminal A is the first process request for transmitting the read QR code 13 in the third advertisement process form, or the QR code 13 is read and connected. This is a step of determining whether it is a re-processing request for displaying map information or the like after processing. If the QR code 13 is initially read from the mobile phone terminal A and connected, the second advertisement processing mode determination step S1. -16 is executed, otherwise, advertiser information search step S1-7 is executed. Whether or not it is a re-processing request for displaying map information and the like after the QR code 13 is read and connected, whether or not the processing mode of the currently processed advertisement is the first advertising processing mode, Whether the second advertisement processing form or the third advertisement processing form is used is processed based on the information because the processing pattern information is read by the analysis in the analysis processing step S1-3.
The second advertisement processing mode determination step S1-16 to be executed next is a step of determining whether or not a display screen has been selected in the second advertisement processing mode, and initially reads the QR code 13 from the mobile phone terminal A. If it is connected, standby determination step S1-1 is executed, and otherwise, advertiser information search step S1-7 is executed. Whether or not it is a re-processing request for displaying map information and the like after the QR code 13 is read and connected, whether or not the processing mode of the currently processed advertisement is the first advertising processing mode, Whether the second advertisement processing form or the third advertisement processing form is used is processed based on the information because the processing pattern information is read by the analysis in the analysis processing step S1-3.
Next, step S1-1 to be executed is a standby determination step. The standby determination step S1-1 waits for whether or not there is a processing request from the mobile phone terminal A. If there is no processing request, the standby determination step S1-1 is repeated again, and continues if there is a processing request. Then process selection step S1-2 is performed.
In the process selection step S1-2, the process request from the mobile phone terminal A is the first process request that has transmitted the read QR code 13, or after the QR code 13 is read and connected, the map information or the like is displayed. It is determined whether the processing request is to be displayed again, and if it is the first processing request, the analysis processing step S1-3 is continuously executed, and otherwise, the map generation step S2 is continuously executed.

The analysis processing step S1-3 is a step of analyzing and reading the advertiser information, the location information, and the processing pattern information from the information received from the mobile phone terminal A, and subsequently the storage step S1-4 is executed.
The storage step S1-4 is a step of storing the advertiser information, the location information, and the processing pattern information analyzed and read in the analysis processing step S1-3 in the QR data storage area 24. Subsequent to the storage step S1-4, a process pattern determination step S1-5 is executed.
In the process pattern determination step S1-5, it is determined whether or not the process pattern information is in the second advertisement process form. If the process pattern information is other than the second advertisement process form, the advertiser information search reading step S1-6 is executed. In the case of the second advertisement processing mode, step S1-12 is executed.
The process pattern determination step S1-6 determines whether or not the process pattern information is in the third advertisement process form. If the process pattern information is other than the third advertisement process form, the process pattern determination step S1-7 is executed. In the case of the three advertisement processing mode, step S3-1 is executed.

Hereinafter, a case where the processing pattern is the first advertisement processing mode will be described.
In the advertiser information search step S1-7, the advertiser information stored in the QR data storage area 24 is read, and the information is searched from the advertiser data storage unit 22, and the advertiser information in the advertiser data storage unit 22 is retrieved. Is compared with the advertiser information stored in the QR data storage area 24. If they do not match, comparison is made with the next information stored in the advertiser data storage unit 22, If the information matches, the reading step S1-8 is subsequently executed.
The reading step S1-8 is a step of reading the advertiser data stored in the advertiser data storage unit 22 matched in the advertiser information search step S1-7.
The subsequent display screen generation step S1-9 is a step for causing the display screen generation means 25 to generate an advertisement page related to the advertiser based on the advertiser data. The display screen data generated by the display screen generation means 25 includes a map display selection field B as a selectable area in the display data, as shown in FIG. . In the embodiment shown in FIG. 8, as other selectable fields, there are provided a selection field that can represent an advertiser's telephone number, an advertiser's homepage address, and a location map of a public facility. What is necessary is just to provide suitably.

Subsequently, transmission step S1-10 is executed.
The transmission step S1-10 is a step in which the display screen data generated in the display screen generation step S1-9 is transmitted to the mobile phone terminal A by the input / output means 21 (input / output interface).
When the transmission step S1-10 is executed, the third advertisement processing mode determination step S1-17 and the second advertisement processing mode determination step S1-16 are executed again in order to wait for the processing request from the mobile phone terminal A. It will be.
Next, when the cellular phone terminal A selects the map display selection field, information indicating the selection is transmitted from the cellular phone terminal A. Therefore, in the process selection step S1-2, from the cellular phone terminal A, Since the request received the map information display request information to which the information for selecting the map display selection field has been transmitted, the process proceeds to the map generation step S2. In the case of the second advertisement processing form and the third advertisement processing form, the third advertisement processing form determination step S1-17 and the second advertisement processing form determination step S1-16 are respectively performed from the mobile phone terminal as the process selection step S1-. Since it is executed prior to step 2, the next step to be executed is changed by the third advertisement processing mode determination step S1-17 and the second advertisement processing mode determination step S1-16.
The map generation step S2 will be described with reference to FIG.
In map generation step S2, first, advertiser information reading step S2-1 is executed.
In the advertiser information reading step S2-1, the advertiser information and the location information stored in the QR data storage area 24 are read, and then the advertiser location search step S2-2 is executed.

In the advertiser location search step S2-2, the advertiser location data stored in the advertiser location storage unit 42 in association with the advertiser information based on the advertiser information read in the advertiser information reading step S2-1. Are sequentially searched. If no hit is found, the next data is searched. If the hit is found, the advertiser location data reading step S2-3 is subsequently executed.
The advertiser location data reading step S2-3 is a step of reading the advertiser location data hit in the previous step S2-2.
Next, step S2-4 to be executed is a location information reading step, which is stored in the current location storage unit 41 in association with the location information based on the location information read in the advertiser information reading step S2-1. The current location data is sequentially searched. If there is no hit, the next data is searched. If there is a hit, the current location data reading step S2-5 is subsequently executed.

Current location data reading step S2-5 is a step of reading current location data hit in the previous step S2-4.
Next, the map range specifying step S2-6 is executed. The map range specifying step S2-6 is a step of selecting the best map scale that the advertiser location data can be displayed when the current location data is set to the center of the map from the already read current location data and advertiser location data. It is.
That is, as for the details of the map range specifying step S2-6, as shown in FIG. 10, first, the variable setting step S2-61 is executed. In the variable setting step S2-61, the variable “n = 0” is set. Next, a distance calculation step S2-62 is executed, the distance between the two points is calculated from the advertiser location data and the current location data, and twice the calculated distance is temporarily stored as a variable “β”.
Next, a scale table acquisition step S2-63 is executed. In the scale table acquisition step S2-63, the table data of n = 0 set in the variable setting step S2-61 is read from the scale table stored in advance in the processing server 4 and is set as “αn”. In this embodiment, the table data is arranged in ascending order of the scale ratio, and is sequentially read as “αn” in the order of the smaller scale ratio.
Next, a cut-out map scale selection step S2-65 is executed. In the extracted map scale selection step S2-65, the distance “β” that is twice the distance between the two points calculated in the distance calculation step S2-62 is compared with “αn” acquired in the scale table acquisition step S2-63. If “αn” is larger than “β”, the map data extraction instruction step S2-66 is executed, and otherwise, the table variable addition step S2-64 is executed.
In the table variable addition step S2-64, “n = n + 1” is executed, the calculation result is temporarily stored again as “n”, and the table acquisition step S2-63 is subsequently executed.
Then, map generation step S2-7 is executed. In the map generation step S2-7, the reduced scale determined in the map range specifying step S2-6 is output to the map generation means 44 of the processing server 4, and the map range of the reduced scale centered on the current location data is displayed. An instruction for specifying and cutting out the map to the map server 3 is output.
In the map generation step S2-7 executed when “αn> β” in the extracted map scale selection step S2-65, the map generation of the processing server 4 is performed using the reduced scale determined in the map range specifying step S2-6. It outputs to the means 44, specifies the map range of the reduced scale centered on the current location data, and instructs the map server 3 to cut out the map of the scale “αn” centered on the advertisement location. In response to this instruction, the map server 3 cuts out the map data.
In this embodiment, the extracted map scale selection step S2-65 determines an inequality of “αn> β”, so that the table data stored in advance in the processing server 4 is arranged in ascending order of the scale ratio. The scale ratio may be determined by setting the inequality in the cut map scale selection step S2-65 as “αn ≦ β”, and in this case, the table data is read in advance as “αn” in order from the largest scale ratio. What is necessary is just to memorize | store, The procedure of judgment / determination by cutting instruction | indication step S2-66 etc. for determining a reduced scale may use another method.

  This reduction scale selection uses a method of calculating and comparing the distance between two points. However, the distance between two points that can be displayed using a predetermined cutout reduction scale corresponds to the cutout reduction scale. The distance between the two points and the corresponding distance may be compared, and the cut-out scale may be calculated in advance from the distance between the two points and the maximum vertical and horizontal width that can be displayed. The cut-out reduced scale may be obtained by comparing the cut-out reduced scale with a predetermined cut-out reduced scale, or may be obtained by simply calculating the reduced scale directly from the distance between two points and the maximum display vertical / horizontal length. .

Subsequent to the map generation step S2-7, a map data reception step S2-8 for obtaining map data cut out from the map server 3 instructed by the map generation step S2-7 is executed. In the map data receiving step S2-8, the map generating means 44 of the processing server 4 instructs to receive the map data acquired from the map server 3.
Accordingly, in this step S2-6, when the current position specified by the current location data is set as the center, the current scale and the scale of the advertisement specified by the advertiser location data are most enlarged and displayed. Can be selected.
In this cut-out map receiving step S2-8, field data explaining the location of the station and the like are received together with the location and map data. Further, there is information other than the map as shown in FIG. 11, for example, the description of the advertiser location data position as the destination and the mark displayed on the current location, the horizontal distance display on the scale, and the like. A reduction scale switching field to be selected for enlarging or reducing the display map, a moving direction key field for moving the position of the displayed map, and the like are displayed. Note that map scale reduction, display position movement, and the like are known techniques and will not be described in detail.
Next, location mark step S2-9 is executed. The location mark step S2-9 is a step of generating field data for displaying a mark for visually recognizing a display position such as a star mark in the current location data and the advertiser location data. Accordingly, in the location mark step S2-9, the advertiser location which is the destination is displayed on the map data together with the extracted map data so that other data can be easily identified by a red star mark or the like, and the center is similarly set. The current position is also displayed with a red star mark so that other data can be easily identified. At that time, it is desirable that the advertiser's location and the current position have different shapes.

Subsequent to the location mark step S2-9, a display map conversion step S2-10 is executed. The display map conversion step S2-10 is a step of converting information related to the map acquired in the cut-out map receiving step S2-8 into display map data that can be displayed on the mobile phone terminal A. Therefore, the map converted by the display map conversion step S2-10 becomes display map data matched to the display resolution which is the display means of the mobile phone terminal A.
Subsequent to the display map conversion step S2-10, a transmission step S1-10 is executed.
In the transmission step S1-10, a Web page including the map data converted in the display map conversion step S2-10 as shown in FIG.
When the transmission step S1-10 is executed, the third advertisement processing mode determination step S1-17 is repeated again.
Then, on the mobile phone terminal A, the Web page as shown in FIG. 11 transmitted in the transmission step S1-10 is displayed.

  Next, step S1-12 and subsequent steps executed when the processing pattern determination step S1-5 is determined to be the second advertisement processing mode will be described. The advertiser data stored in association with the advertiser information in the second advertisement processing mode has advertiser data associated with the store for each of the plurality of stores, and the desired store is selected in the mobile phone terminal A. In such a case, the information on the selected store is treated as advertiser information, and steps S1-12 and subsequent steps are performed so that the processes in and after step S1-7 can be performed.

Step S1-12 is a multiple store search step.
In the multiple store search step S1-12, the advertiser information stored in the QR data storage area 24 is read, and the information is searched from the advertiser data storage unit 22, and the advertiser information stored in the advertiser data storage unit 22 This is a step of searching by comparing with the advertiser information stored in the QR data storage area 24. If they do not match, the information is compared with the next information stored in the advertiser data storage unit 22, and both information If they match, the reading step S1-13 is subsequently executed.
The reading step S1-13 is a step of reading the advertiser data stored in the advertiser data storage unit 22 matched in the advertiser information search step S1-12. If the case where there are three stores (branches) stored in the advertiser data 22 is described as an example, information such as names relating to the three stores (branches) is read.
In the reading step S1-13, when there are three or more branches, the branch location data sequentially read in the advertiser information search step S1-12 and the current location data are compared, and all the read It may be possible to read the three nearest stores of the current location data from the branch as three selected stores, and to read information such as names related to the three stores (branches). Information such as a name related to a branch office may be read out.

Next, a selection page display step S1-14 for displaying these three store information on the mobile phone terminal A and generating a selectable selection page is executed. In the selection page display step S1-14, the display screen generation means 25 displays three store (branch) information as shown in FIG. 12, and generates a Web page from which the desired store can be selected. Next, transmission step S1-15 is executed.
The transmission step S1-15 is the same as the transmission step S1-10. The Web page generated in the selection page display step S1-14 is transmitted to the mobile phone terminal A, and a page as shown in FIG. 12 is displayed.
Subsequent to the transmission step S1-15, a third advertisement processing mode determination step S1-17 is executed. However, the third advertisement processing mode determination step S1-17 is processed when the processing pattern is the third advertisement processing mode and a response is received from the mobile phone terminal A in the third advertisement processing mode. An advertisement processing form determination step S1-16 is executed.

  The second advertisement processing mode determination step S1-16 is a step of determining whether or not there has been a specific store selection from the Web page for selecting a plurality of stores transmitted in the transmission step S1-15. Subsequently, advertiser information search step S1-7 is executed, and otherwise, standby determination step S1-1 is executed. Then, when the second advertisement processing form determination step S1-16 determines that a specific store selection has been made, an advertiser information search step S1-7 is then executed. In the advertiser information search step S1-7, processing is sequentially performed in the same manner as described above.

Next, the case where the advertisement form is the third advertisement processing form will be described.
When the advertisement is in the third advertisement processing mode, it is determined in processing pattern determination step S1-6 that the processing pattern information is in the third advertisement processing mode, and step 3 is executed. In step 3, since the advertisement processing pattern is the third advertisement processing mode, information on a plurality of stores must be displayed on the map simultaneously with the current position.
Accordingly, in step 3, as shown in FIG. 7, a multiple store search step S3-1 is executed. The multiple store search step S3-1 is a step of reading the advertiser information stored in the QR data storage area 24 and searching the information from the advertiser data storage unit 22, and the advertiser information stored in the advertiser data storage unit 22 This is a step of searching by comparing with the advertiser information stored in the QR data storage area 24. If they do not match, the information is compared with the next information stored in the advertiser data storage unit 22, and both information If they match, the reading step S3-2 is subsequently executed.
The reading step S3-2 is a step of reading the advertiser data stored in the advertiser data storage unit 22 matched in the plural store search step S3-1. If the case where there are three stores (branches) stored in the advertiser data 22 is described as an example, information such as names relating to the three stores (branches) is read.
In the reading step S3-2, when there are three or more branches, the reading step S3-2 compares the location data of the branch sequentially read with the current location data, and from all the read branches. It may be possible to read the latest three stores of the current location data as the selected three stores and read information such as names related to the three stores (branches). Information such as a name related to) may be read out.

  Next, a map creation area determination step S3-3 is executed. The map creation area determination step S3-3 is a step of calculating a store position farthest from the advertisement location in order to display these three store positions together with the advertisement location on the map. Therefore, in the map creation area determination step S3-3, the store location and the advertisement location to be read sequentially are compared, the distances in the latitude direction and the longitude direction are calculated and temporarily stored in a buffer memory or the like. When the calculation of the distance is completed, the location information of the store farthest from the advertisement location is temporarily stored in the buffer memory or the like as advertiser location data. The advertiser location data temporarily stored at this time is used as the advertiser location data for specifying the map range when the map is cut out in the map range specifying step S2-6.

  Then, following the map creation area determination step S3-3, a display screen generation step S3-4 is executed. The display screen generation step S3-4 is a step for causing the display screen generation means 25 to generate an advertisement page related to the advertiser based on the advertiser data. The display screen data generated by the display screen generation means 25 includes a map display selection field B as a selectable area in the display data, as shown in FIG. . In the embodiment shown in FIG. 8, as other selectable fields, there are provided a selection field that can represent an advertiser's telephone number, an advertiser's homepage address, and a location map of a public facility. What is necessary is just to provide suitably. However, when the selection field B is selected so as to display a map in the display screen generation step S3-4, a plurality of store positions stored in association with the advertiser information are displayed on the displayed map. (Current position) is displayed.

Subsequent to the display screen generation step S3-4, a transmission step S1-10 is executed. Then, the transmission step S1-10 and subsequent steps are executed according to the flowchart shown in FIG. 7. In the third advertisement form determination step S1-17, it is determined that the display screen is selected in the third advertisement processing form, and then the map generation step 2 is performed. (Advertiser information reading step S2-1 and subsequent steps) will be executed.
Further, the processing in each step further proceeds, and in the processing in the map range specifying step S2-6, the advertiser location data temporarily stored in the buffer memory or the like in the map creation area determination step S3-3 is used as the advertiser location data. From the current location data already read and the advertiser location data, the best map scale that can display the advertiser location data when the current location data is set at the center of the map is selected.

  Further, a map generation step S2-7 is executed, and a cut map receiving step S2-8 is executed following the step S2-7. In the cut-out map receiving step S2-8, information other than the map shown in FIG. 11, for example, the description of the advertiser location data position as the destination and the mark displayed at the current location, the horizontal distance display on the scale display, etc. Further, a reduction scale switching field to be selected for enlarging or reducing the displayed map, a moving direction key field for moving the position of the displayed map, and the like are displayed.

  Next, location mark step S2-9 is executed. The location mark step S2-9 is a step of generating field data for displaying a mark for visually recognizing a display position such as a star mark in the current location data and the advertiser location data. Accordingly, in the location mark step S2-9, the advertiser location which is the destination is displayed on the map data together with the extracted map data so that other data can be easily identified by a red star mark or the like, and the center is similarly set. The current position is also displayed with a red star mark so that other data can be easily identified. At that time, it is desirable that the advertiser's location and the current position have different shapes. In the third advertisement processing mode, since there are a plurality of advertiser location data, the plurality of locations and the current location are displayed as shown in FIG.

  Then, the display map conversion step S2-10 is executed in the same manner as described above after the location mark step S2-9.

  A second embodiment of the present invention will be described below with reference to the drawings. FIG. 14 is a flowchart showing the second embodiment.

In the first embodiment, after the QR code 13 is read by a terminal such as a mobile phone and connected to the Web server 2, the Web server 2, the map server 3 and the processing server 4 sequentially display the map to be displayed on the terminal such as the mobile phone. Information necessary for specifying an image is inquired, and as a result, necessary map information is extracted from the map server 3 and transmitted to a terminal such as a mobile phone. In contrast, in the second embodiment, when information such as location information and advertiser information is transmitted from a terminal such as a mobile phone based on the QR code 13 read by the terminal, the Web server 2 and the map server 3 In addition, the processing server 4 is an embodiment that specifies a map to be cut out based on the information, generates map information for cutting out the map, and sends the map information to a terminal such as a mobile phone that has been sent. . By doing in this way, since it is not necessary to preserve | save the map information which should be cut out on the web server 2, the map server 3, and the processing server 4 side, the burden to the web server 2, the map server 3, and the processing server 4 is carried out. Can be reduced.
Details will be described below. The configuration of the second embodiment is the same as that of the first embodiment, and is configured as shown in FIGS. Therefore, in the description of the second embodiment, only the parts different from the first embodiment will be described below.

In the second embodiment, the web processing unit 23 is executed as each process of the flowchart shown in FIG.
The third advertisement processing mode determination step S1-17, the second advertisement processing mode determination step S1-16, and the standby determination step S1-1 are the same as in the first embodiment, but the third advertisement processing mode determination step S1-17 and the first After the determination, the two advertisement processing form determination step S1-16 branches to the map cutout information reading step S2-11.
The process selection step S1-2 executed subsequent to the standby determination step S1-1 is a step of determining whether or not the process request from the mobile phone terminal A is a map display process request for displaying a map. In the case of a map display request, the map cutout information reading step S2-11 is subsequently executed, and in other cases, the analysis processing step S1-3 is subsequently executed.
The analysis processing step S1-3 executed subsequent to the processing selection step S1-2 is the same as that in the first embodiment.

In the storage step S1-4 executed subsequent to the analysis processing step S1-3, the advertiser information, the location information, and the processing pattern information analyzed and read in the analysis processing step S1-3 are stored in a temporary storage area such as a buffer memory. This is a step of temporarily storing. Subsequent to the storage step S1-4, a process pattern determination step S1-5 is executed.
The processing pattern determination step S1-5 is also the same as in the first embodiment, and it is determined whether or not the processing pattern information is in the second advertisement processing form. If the processing pattern information is other than the second advertisement processing form, the advertiser information search reading step S1-6 is executed, and in the case of the second advertisement processing mode, step S2 is executed.
The processing pattern determination step S1-6 is the same as that in the first embodiment, and it is determined whether or not the processing pattern information is in the third advertisement processing mode. If the processing pattern information is other than the third advertisement processing mode, the advertiser information search step S1 is performed. -7 is executed, and in the case of the third advertisement processing mode, step S3 is executed.

Next, the advertiser information search step S1-7 is executed, and the case where the processing pattern is the first advertisement processing mode will be described below.
The advertiser information retrieval step S1-7 is the same as that in the first embodiment, and is a step of reading the advertiser information stored in the QR data storage area 24 and retrieving the information from the advertiser data storage unit 22, and the advertiser data storage. The advertiser information in the unit 22 is compared with the advertiser information temporarily stored in the temporary storage area to search. If they do not coincide with each other, the next information stored in the advertiser data storage unit 22 is compared. If both pieces of information coincide, the reading step S1-8 is executed.
The reading step S1-8 is a step of reading the advertiser data stored in the advertiser data storage unit 22 matched in the advertiser information search step S1-7.

  In the second embodiment, unlike the first embodiment, the advertiser information reading step S2-1 to the map generation step S2-7 in the first embodiment are sequentially executed following the reading step S1-8. Accordingly, in the second embodiment, by performing each step of step S2, map cut-out information to be displayed in advance is generated and transmitted to the mobile phone terminal A. When the mobile phone terminal A requests a map display again. In this case, a map to the mobile phone terminal is cut out based on the cut out information and generated and transmitted. Thus, in the first embodiment, the Web server 2 stores and holds the advertiser information and the current location information transmitted from the mobile phone terminal A until the map is displayed after the connection request is received from the mobile phone terminal A. However, in the second embodiment, the mobile phone terminal A always sends the information on the map to be cut out, that is, the map cut-out information as attached information, so that the advertiser information and the current location information are not stored thereafter. Both get better.

Therefore, the advertiser information reading step S2-1 is executed following the reading step S1-8. The advertiser information reading step S2-1 is executed in the same manner as in the first embodiment, and then the advertiser location search step S2-2 is executed.
The advertiser location search step S2-2 is the same as that in the first embodiment, and is stored in the advertiser location storage unit 42 in association with the advertiser information based on the advertiser information read in the advertiser information reading step S2-1. If there is no hit, the next data is searched. If there is a hit, the advertiser location data reading step S2-3 is executed.

The advertiser location data reading step S2-3 is the same as that in the first embodiment, and the advertiser location data hit in the advertiser location search step S2-2 is read.
Next, the location information reading step S2-4 to be executed is the same as in the first embodiment, and is stored in the current location storage unit 41 in association with the location information based on the location information read in the advertiser information reading step S2-1. The current current location data is sequentially searched. If there is no hit, the next data is searched. If the current location data is hit, the current location data reading step S2-5 is subsequently executed.

The current location data reading step S2-5 is the same as that of the first embodiment, and is a step of reading the current location data hit in the previous location information reading step S2-4.
Next, the map range specifying step S2-6 is also executed in the same manner as in the first embodiment. When the current location data is set to the center of the map from the already read current location data and advertiser location data, the advertiser location is displayed. Selecting the best map scale that the data can be displayed on. Then, the map range specifying step S2-6 is also executed in the same manner as in the embodiment, and an optimum reduced scale is selected in which twice the distance between two points is smaller than the distance of the longest one side of the cut-out reduced scale.

Next, a map generation step S2-7 is executed in which the reduced scale determined in the map range specifying step S2-6 is output to the map generation means 44 and the map generation means 44 generates a map. This map generation step S2-7 is different from the first embodiment in the map generation step S2-7, specifies the map range of the reduced scale centering on the current location data, and instructs the map server 3 to cut out the map of the range. Stay in generating information.
In Example 2, display screen generation step S1-9 is executed following map generation step S2-7.

In display screen generation step S1-9, the display screen generation means 25 is made to generate the advertisement page regarding an advertiser based on advertiser data like Example 1. The display screen data generated by the display screen generation means 25 includes a map display selection field B as a selectable area in the display data, as shown in FIG. . In the embodiment shown in FIG. 8, as other selectable fields, there are provided a selection field that can represent an advertiser's telephone number, an advertiser's homepage address, and a location map of a public facility. What is necessary is just to provide suitably.
Further, in the second embodiment, the map cut-out information generated in the map generation step S2-7 is added as additional information to the information of the advertisement page generated in the display screen generation step S1-9, and the transmission step executed subsequently. The additional information is transmitted in S1-10.

  Subsequently, transmission step S1-10 is executed. The transmission step S1-10 is the same as that in the first embodiment, but the information to be transmitted includes the map cutout information. The information to be sent at this time is, for example, `` http://kdkco.jp/ST/4352686/ss?lon=502638840&lat=12677600&em=I1100000&qsnid=100000&map=ZZZZ8acb85353d52368fe13ba3c2c0966c108b8bl3eaala9fef02''map=ZZZZ8cb3 And transmitted to the mobile phone terminal A. In this embodiment, the advertiser information “qsnid = 100000” and the location information “lon = 502638840 & lat = 12677600” are also attached to the mobile phone terminal A and transmitted as additional information.

Then, when the transmission step S1-10 is executed, in order to wait for the processing request from the cellular phone terminal A, it waits again through the third advertisement processing mode determination step S1-17 and the second advertisement processing mode determination step S1-16. Judgment step S1-1 will be performed.
Next, when the cellular phone terminal A selects the map display selection field, information indicating the selection is transmitted from the cellular phone terminal A. Therefore, in the process selection step S1-2, from the cellular phone terminal A, Since the request received the map information display request information to which the information for selecting the map display selection field has been transmitted, the process proceeds to the map generation step S2.
In the second embodiment, the map generation step S2 is already performed by the advertiser information reading step S2-1 to the map generation step S2-7 until the map cutout information is generated. In addition, the map data is cut out based on, and a display screen is generated and transmitted to the mobile phone terminal A.

That is, in the map generation step S2 processed subsequent to the process selection step S1-2, the map cutout information reading step S2-11 is first executed.
The map cutout information reading step S2-11 is information transmitted from the mobile phone terminal A, for example, “http://kdkco.jp/ST/4352686/ss?lon=502638840&lat=12677600&em=I1100000&qsnid=100000&mp=ZZZZ8acb85353d52368fe13ba3c2c0966c108b8bl3eaala9ef Then, the map extraction information “mp = ZZZZ8acb85353d52368fe13ba3c2c0966c108b8bl3eaala9fef02” indicating the extraction position of the map to be extracted is read, and an instruction to perform map extraction based on the information is output to the map server 3.

Then, similarly to the first embodiment, the cut-out map receiving step S2-8 is executed. The cut-out map receiving step S2-8 is the same as that in the first embodiment.
Next, location mark step S2-9 is executed. The location mark step S2-9 is also the same as that of the first embodiment, and is a step of generating field data for displaying a mark for visually recognizing a display position such as a star mark in the current location data and the advertiser location data.

The display map conversion step S2-10 executed subsequent to the location mark step S2-9 is also the same as that in the first embodiment, and the display related to the map acquired in the cut-out map receiving step S2-8 can be displayed on the mobile phone terminal A. This is a step of converting into map data. Therefore, the map converted by the display map conversion step S2-10 becomes display map data matched to the display resolution which is the display means of the mobile phone terminal A.
Subsequent to the display map conversion step S2-10, a transmission step S1-10 is executed.
In the transmission step S1-10, the Web page including the map data converted in the display map conversion step S2-10 is transmitted to the mobile phone terminal A.
When transmission step S1-10 is executed, standby determination step S1-17 is repeated again. Then, in the mobile phone terminal A, a Web page as shown in FIG. 11 transmitted by the transmission step S1-10 is displayed.

Next, a case where it is determined in the second embodiment that the processing pattern determination step S1-5 is the second advertisement processing mode will be described. Also in the second embodiment, the standby determination step S1-1 is executed through the third advertisement processing mode determination step S1-17 and the second advertisement processing mode determination step S1-16 as in the case of the first advertisement processing mode. The processing pattern determination step S1-5 is executed.
In the case of the second advertisement processing mode, since it is determined in the processing pattern determination step S1-5 that the second advertisement processing mode is selected, the multiple store search step S1-12 and subsequent steps are subsequently executed. The steps from the multiple store search step S1-12 to the transmission step S1-15 are executed in the same manner as in the first embodiment. In the transmission step S1-15, a Web page for selecting a desired store from a plurality of stores is displayed on the mobile phone terminal A as shown in FIG.
Then, when one store is selected by the mobile phone terminal A and there is a transmission to the effect that it has been selected from the mobile phone terminal A again, the transmission is performed in the second advertisement type determination step S1-16, which is subsequently executed, in the transmission step S1-15 Since there was a specific store selection from the selected multiple store Web page, the advertiser information search step S1-7 is subsequently executed, and then the advertiser information search step S1-7 is executed.

Therefore, in the second embodiment, the second advertisement processing mode determination step S1-16 determines whether or not a predetermined store has been selected from a plurality of stores in the advertisement processing mode. Further, in the advertiser information retrieval step S1-7, the cutout map receiving step S1-8 shown in FIG. 14 and the subsequent steps are executed from the advertiser information reading step S2-1 to the map generation step S2-7, and the display screen generation step S1-9 and The transmission step S1-10 is executed, and finally, the map information including the advertiser's store position and the advertisement insertion position in the second advertisement processing form is displayed on the mobile phone terminal A.
Furthermore, when the processing of the third advertisement processing mode is performed in the second embodiment, when the QR code 13 is read and connected, the processing is performed in the same manner as the first embodiment, and the third advertisement is processed in the processing pattern determination step S1-6. The multi-store search step S3-1 and subsequent steps are executed after the processing form is determined. In the display screen generation step S3-4, a plurality of store display instruction fields (not shown) are provided as selectable areas in the display data in the display screen data generated by the display screen generation means 25 to display the display screen. Generate. And this display screen data is transmitted by transmission step S1-10.
When the multi-store display instruction field is selected and transmitted by the mobile phone terminal A, the third advertisement processing mode determination step S1-17 is a selection of whether or not to display a plurality of stores simultaneously in the third advertisement processing mode. Since the field has been selected, the advertiser information search step S1-7 is subsequently executed.

The processing after the advertiser information search step S1-7 is performed in the same manner as in the first advertisement processing mode, but in the third advertising processing mode, an advertisement representing the location of a store or the like is displayed in the advertiser location storage unit 42. Since a plurality of main location data is stored in association with the advertiser information, as shown by a star in FIG. 13, the data of the map cut-out area on the display screen that can display the positions of the plurality of stores is attached. It transmits by transmission step S1-10.
Next, when the map display selection field B displayed on the mobile phone terminal A is selected and transmitted, it is determined that the process selection step S1-2 is a map display request as in the case of the first advertisement processing mode determination. Then, the map cut-out information reading step S2-11 and subsequent steps are performed to display a map on the mobile phone terminal A. When the mobile phone terminal A has a GPS function and connects to a web page or another mobile phone, etc. If it is possible to transmit information related to its own location together with additional information (terminal information such as a telephone number) for identifying the mobile phone terminal A itself by the GPS function, it is obtained from the QR code 13 in the first and second embodiments. The current location information includes additional information that identifies the mobile phone terminal A itself when the mobile phone terminal A reads the QR code 13 and connects to the Web page. Information relating to a position transmitted as terminal information such as a telephone number) may be used.

In the first embodiment, the QR code 13 includes location information representing the location and advertiser information related to the advertiser. However, for example, when the medium on which the advertisement 1 is placed is a utility pole, a utility pole number is assigned to each utility pole in advance, and the location of the utility pole is associated with the number and registered. By including the utility pole number in the QR code 13, it is possible to specify the location information of the utility pole, that is, the location information of the advertisement 1 from the utility pole number. Accordingly, the QR code 13 may be configured as advertisement specifying information including power pole number information that can specify the power pole number, and the advertisement specifying information may be transmitted from the mobile phone.
The Web server 2 that receives the advertisement specifying information from the mobile phone is provided with an intermediate server that can be converted so as to obtain location information and advertiser information from the advertisement specifying information transmitted from the mobile phone. In the storage means, information on the location of the utility pole specified by the utility pole number information and the advertiser posted on the utility pole is linked to the utility pole number information as location information and advertiser information, respectively. Stored as conversion table data.
Then, when receiving the advertisement specifying information that can specify the location information and the advertiser information from the mobile phone by the two-dimensional code, the intermediate server acquires the telephone pole number information included in the advertisement specifying information, and obtains the conversion table data and the telephone pole. Check number information. As a result of this collation, the location information and the advertiser information stored in association with the telephone pole number information are acquired.
Further, the location information and the advertiser information acquired from the advertisement specifying information in the intermediate server may be processed in the Web server 2 as in the first and second embodiments.
A method for collating with the table data will not be described in detail because it uses only a method already commonly used as a program for a personal computer.

The intermediate server is configured to generate a map in the Web server 2 from the acquired location information and advertisement information and transmit the map to the mobile phone, but the intermediate server is a server independent of the Web server 2 on the network. May be present. Then, the intermediate server that has existed independently receives the telephone pole number information included in the advertisement identification information when receiving the advertisement identification information that can identify the location information and the advertiser information by the two-dimensional code from the mobile phone as described above. Then, the conversion table data and the utility pole number information are collated. As a result of this collation, the location information and the advertiser information stored in association with the telephone pole number information are acquired.
Thereafter, the location information and advertiser information acquired from the intermediate server to the mobile phone are transmitted, and the mobile phone is caused to acquire the location information and advertiser information specified from the advertisement specifying information.
Then, in the mobile phone, after acquiring the location information and the advertiser information specified by the advertisement specifying information from the intermediate server, the QR code 13 is acquired in the first and second embodiments, and the Web is performed in the same manner as that performed later. The server 2 may be accessed and the map information may be acquired with a mobile phone as in the first and second embodiments.
Note that the means for transmitting the location information and the advertiser information to the mobile phone in the intermediate server are already generally implemented and will not be described in detail, but the same means as the communication with the mobile phone by the Web server 2 It is sufficient to go with

  In the above embodiment, the advertiser information and the location information are obtained by using the QR code. For example, the mobile terminal is provided with a function of reading a so-called IC tag and is incorporated in the advertisement. It is also possible to obtain the advertiser information and the location information from the contactless IC tag. In this case, the portable terminal supplies power to the IC tag to acquire the information. In addition, in a self-powered IC tag for advertisement, if a solar cell and a storage battery are provided in a power pole or the like, the power of the mobile terminal can be used without being used for power supply to the IC tag.

  The present invention can be implemented for an advertisement whose location such as a utility pole is known.

Explanatory diagram showing advertisement Schematic showing the advertisement display system concerning this invention Explanatory drawing showing a Web server Explanatory drawing showing map server Explanatory drawing showing processing server Explanatory drawing showing a mobile phone terminal Example flowchart Explanatory drawing showing the example of a display of the mobile telephone terminal A Example flowchart Example flowchart Explanatory drawing showing the example of a display of the mobile telephone terminal A Explanatory drawing showing the example of a display of the mobile telephone terminal A Explanatory drawing showing the example of a display of the mobile telephone terminal A Flowchart representing the second embodiment

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertisement 11 Advertisement display 13 QR code 14 Public display part 2 Web server 21 Input / output means 22 Advertiser data storage part 23 Web processing means 24 QR data storage area 25 Display screen generation means 3 Map server 4 Processing server 41 Current location storage part 42 Advertiser Location Storage Unit 43 Map Range Identification Unit 44 Map Creation Unit

Claims (7)

An advertisement having a two-dimensional code that is posted at a predetermined location and that can be read by a mobile terminal on an advertisement surface and includes Web page information that can be connected to a predetermined Web page.
The two-dimensional code includes at least advertiser information for specifying the location of the advertiser and advertisement specifying information for specifying the location information for specifying the location of the advertisement, and the mobile terminal that has acquired the two-dimensional code has a predetermined Web page. And the advertiser information and the location information can be transmitted, and map information including the location of the location information and the location of the advertiser information can be acquired from the advertiser information and the location information. Advertising. Advertisement specifying information that is posted at a predetermined location and has a two-dimensional code on the advertisement surface, and at least the advertiser information that identifies the advertiser's location and the location information that identifies the location of the advertisement can be specified in the two-dimensional code A plurality of advertisements that can be transmitted to the advertiser information and the location information by connecting the mobile terminal to a predetermined web page by acquiring a two-dimensional code,
Acquires advertisement specifying information capable of specifying advertiser information and location information via a network from a portable terminal that has obtained a connection request by acquiring the two-dimensional code, and sends the advertiser of the two-dimensional code to the portable terminal. A web server having web page generation means capable of generating a predetermined web page specified by information, and transmitting the generated web page to a mobile terminal for display;
A map server for storing map data;
Advertiser information that can be communicated with the Web server, the advertiser location data is stored in advance in association with the advertiser information, and the current location data is stored in advance in association with the location information. And the advertiser location data and the current location data stored in association with each other based on the location information, and the map containing the advertiser location specified by the advertiser location data and the current location specified by the current location data. The map information having map range specifying means for specifying the range, having the map creating means for generating the map information that can be displayed on the mobile terminal by cutting out the map of the range specified by the map range specifying means from the map server And a processing server that transmits to the web server,
An advertisement map display system capable of transmitting map information generated by a processing server to a mobile terminal and displaying the map information on the mobile terminal.   In the advertisement map display system, the location information that can specify the posted location is current location data, and the location data of the advertiser is stored in advance in the processing server in association with the advertiser information. 3. The advertisement map display system according to claim 2, wherein the means specifies the range of the map including the advertiser location and the current location based on the advertiser location data stored in the processing server and the location information acquired from the Web server.   The advertisement map display system according to claim 2, wherein the map information by the map creation means of the processing server is generated as a map in which the location acquired by location information is located at the center of the map.   The advertisement map display system according to claim 2, wherein, when a mobile terminal that acquires the two-dimensional code has a GPS display function, location information obtained by the advertisement is obtained from the mobile terminal.   The advertisement according to claim 1, wherein the two-dimensional code including Web page information connectable to a predetermined Web page is a QR code.   The advertisement map display system according to any one of claims 2 to 5, wherein the two-dimensional code on the advertisement screen is a QR code.