CN107590246A

CN107590246A - Method and apparatus for pushed information

Info

Publication number: CN107590246A
Application number: CN201710831143.0A
Authority: CN
Inventors: 郭海文; 王高垒
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Baidu Online Network Technology Beijing Co Ltd; Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2017-09-15
Filing date: 2017-09-15
Publication date: 2018-01-16

Abstract

The embodiment of the present application discloses the method and apparatus for pushed information.One embodiment of this method includes：Search information in response to receiving user's input, then parsed to the search with information, determines whether the search information is the search information for including geography information and the information for searching under the topic classification indicated by default topic classification logotype；If so, target area mark corresponding with the geography information included by the search information is then determined in default area identification set, wherein, area identification is corresponding with least one picture group identification in advance；The picture group that mark corresponding each picture group identification in the target area indicates respectively is obtained, and acquired picture group is pushed to the terminal device of the user.The embodiment, which realizes, is imbued with targetedly information push.

Description

Method and apparatus for pushed information

Technical field

The application is related to field of computer technology, and in particular to Internet technical field, more particularly, to pushed information Method and apparatus.

Background technology

At present, many demands having per family in search information on the net, for example, search tourism category information, food and drink category information, Entertainment newses etc., generally with clear and definite search intention.

For the search that is inputted with information include geography information (such as province, city, area or county title, or scenic spot title Etc.) user, how effectively using the search intention of the search information and the user to user's pushed information, be one Good problem to study.

The content of the invention

The purpose of the embodiment of the present application is to propose a kind of improved method and apparatus for pushed information, come solve with The technical problem that upper background section is mentioned.

In a first aspect, the embodiment of the present application provides a kind of method for pushed information, this method includes：In response to connecing The search information of user's input is received, then the search is parsed with information, determines whether the search information is to include The search information of geography information and the information for searching under the topic classification indicated by default topic classification logotype；If It is that target area mark corresponding with the geography information included by the search information is then determined in default area identification set Know, wherein, area identification is corresponding with least one picture group identification in advance；Obtain each corresponding to the mark of the target area The picture group that picture group identification indicates respectively, and acquired picture group is pushed to the terminal device of the user.

In certain embodiments, area identification is zone name；And in above-mentioned zone logo collection determine with it is above-mentioned Target area corresponding to geography information included by search information identifies, including：Determine included by above-mentioned search information The similarity between each area identification in geography information and above-mentioned zone logo collection, it will be wrapped with above-mentioned search information The geography information similarity highest area identification included identifies as target area.

In certain embodiments, the topic classification indicated by above-mentioned topic classification logotype is GT grand touring；Above-mentioned zone identifies There is each picture group identification corresponding to each area identification in set corresponding sight spot to identify, indicated by the mark of the sight spot Sight spot be present in the region indicated by the area identification；Every pictures bag in picture group indicated by the picture group identification Scene image and text information are included, and at least pictures in the picture group also include character image, wherein, the text information Including the verse related to the sight spot that sight spot mark is indicated；When the picture where the text information includes character image, The verse is the verse for describing people information.

In certain embodiments, acquired picture group is pushed into above-mentioned terminal device, including：By acquired picture Group pushes to above-mentioned terminal device with preset exhibition method, wherein, the preset exhibition method includes：For acquired each figure Piece group, shows at least two pictures in the picture group, and the picture in addition to this at least two pictures in the picture group passes through Screen sliding mode shows, wherein, existing at least two pictures includes the picture of character image and does not include the figure of character image Piece, the screen sliding mode include following any one：Upper and lower screen sliding, left and right screen sliding.

In certain embodiments, sight spot mark has corresponding sight spot detail information, wherein, the sight spot detail information includes At least one of below：Geographical location information, the rank of the scenic spot information, view temporal information, ticket information, comment information, ticket booking chain Connect information；And the above method also includes：For corresponding to each picture group identification corresponding with above-mentioned target area mark Sight spot identifies, and the sight spot is identified into corresponding sight spot detail information pushes to above-mentioned terminal device.

In certain embodiments, sight spot mark has corresponding traffic route information, wherein, the traffic route information includes At least one of below：Neighbouring Bus information, neighbouring subway information, electronic map link information；And the above method also includes：It is right Identified in the sight spot corresponding to each picture group identification corresponding with above-mentioned target area mark, sight spot mark is corresponding Traffic route information pushes to above-mentioned terminal device.

In certain embodiments, sight spot mark has corresponding hotel information list, wherein, in the hotel information list Hotel information includes hotel's mark and at least one of following：It is minimum starting price, favorable comment number, the first range information, this first away from The hotel for being used to describe indicated by the hotel information from information identifies the distance between indicated sight spot with the sight spot.

In certain embodiments, the above method also includes：For each picture group corresponding with above-mentioned target area mark The corresponding sight spot mark of mark, based on the corresponding hotel information list of sight spot mark, hotel's recommendation information is generated, and will Hotel's recommendation information pushes to above-mentioned terminal device, wherein, hotel's recommendation information includes the letter in following at least one hotel Breath：The most hotel of cheapest hotel, favorable comment number, the hotel nearest apart from the indicated sight spot of sight spot mark.

In certain embodiments, hotel's mark has corresponding hotel reservation link information；And the above method also includes： The hotel reservation link information associated with the hotel information included by above-mentioned hotel's recommendation information is pushed into above-mentioned terminal to set It is standby.

In certain embodiments, sight spot mark has corresponding catering information list, wherein, in the catering information list Catering information includes dining room mark or snack street mark and below at least one：Fast food classification logotype, contact method, reward voucher Information, favorable comment number, second distance information, it is fast food class dining room that the fast food classification logotype, which is used to characterize dining room, and the second distance is believed Cease for describing the distance between dining room indicated by the catering information or snack street sight spot indicated with sight spot mark.

In certain embodiments, the above method also includes：For each picture group corresponding with above-mentioned target area mark Corresponding sight spot mark is identified, based on the corresponding catering information list of sight spot mark, generates dining director information, and will The dining director information pushes to above-mentioned terminal device, wherein, the dining director information includes at least one of following：Fast food is recommended Information, characteristic snack information, the fast food recommendation information include the information in fast food class dining room, and the characteristic snack information includes and snack The related information in street.

In certain embodiments, dining room mark has a corresponding link information group, the link information group include it is following at least One：Telephone reservation link information, reward voucher link information, electronic map link information；And the above method also includes：Will be with The link information group that the catering information that above-mentioned dining director information is included is associated pushes to above-mentioned electronic equipment.

In certain embodiments, there is each area identification in above-mentioned zone logo collection corresponding candidate sight to identify Set, candidate sight mark have corresponding weighted value, the sight spot mark corresponding to picture group identification corresponding with the area identification Knowledge is to be based on the weighted value, is chosen from the candidate sight logo collection.

In certain embodiments, each sight spot mark has corresponding picture set, and at least one sight spot mark has Corresponding verse set, existing in the picture set includes the picture of character image and does not include the picture of character image, and should Every pictures in picture set are provided with weighted value；The verse for being used for describing people information in the verse set be present；And Picture group indicated by the corresponding picture group identification of each sight spot mark is generated by following generation step：Based on picture Weighted value, choose at least two pictures in the picture set corresponding from sight spot mark, wherein, selected each pictures Middle presence includes the picture of character image and does not include the picture of character image；Determine that the sight spot identifies whether to have corresponding poem Sentence set；It is selected every pictures in the corresponding verse set of sight spot mark if there is corresponding verse set Verse is matched, wherein, it is that the picture match for including character image is used for the verse for describing people information；By every selected figure Piece and synthesized to obtain new picture with the verse of the picture match, and each of gained new picture is formed into picture group.

In certain embodiments, the picture in picture set has corresponding picture description information；And above-mentioned generation step Suddenly also include：In response to determining sight spot mark without corresponding verse set, then to corresponding to selected every pictures Picture description information carry out cutting word to obtain term vector, by the term vector import training in advance verse generation model, with To the verse with the picture match, wherein, the verse generation model is used to characterize the corresponding relation between term vector and verse.

Second aspect, the embodiment of the present application provide a kind of device for pushed information, and the device includes：First determines Unit, the search information in response to receiving user's input is configured to, then the search is parsed with information, it is determined that should Whether search information is to include geography information and for searching under the topic classification indicated by default topic classification logotype The search information of information；Second determining unit, it is configured to if so, then determining to search with this in default area identification set Corresponding to geography information included by rope information target area identify, wherein, area identification in advance with least one picture group Identify corresponding；Push unit, each picture group identification for being configured to obtain corresponding to the mark of the target area indicate respectively Picture group, and acquired picture group is pushed to the terminal device of the user.

In certain embodiments, area identification is zone name；And above-mentioned second determining unit includes：It is determined that son is single Member, it is configured to determine that the geography information included by above-mentioned search information is marked with each region in above-mentioned zone logo collection Similarity between knowledge, target is used as by the use of the geography information similarity highest area identification included by information using with above-mentioned search Area identification.

In certain embodiments, above-mentioned push unit includes：First push subelement, is configured to acquired picture Group pushes to above-mentioned terminal device with preset exhibition method, wherein, the preset exhibition method includes：For acquired each figure Piece group, shows at least two pictures in the picture group, and the picture in addition to this at least two pictures in the picture group passes through Screen sliding mode shows, wherein, existing at least two pictures includes the picture of character image and does not include the figure of character image Piece, the screen sliding mode include following any one：Upper and lower screen sliding, left and right screen sliding.

In certain embodiments, sight spot mark has corresponding sight spot detail information, wherein, the sight spot detail information includes At least one of below：Geographical location information, the rank of the scenic spot information, view temporal information, ticket information, comment information, ticket booking chain Connect information；And said apparatus also includes：First push unit, it is configured to for corresponding with above-mentioned target area mark every Sight spot mark corresponding to individual picture group identification, mark corresponding sight spot detail information in the sight spot is pushed into above-mentioned terminal and set It is standby.

In certain embodiments, sight spot mark has corresponding traffic route information, wherein, the traffic route information includes At least one of below：Neighbouring Bus information, neighbouring subway information, electronic map link information；And said apparatus also includes：The Two push units, it is configured to mark for the sight spot corresponding to each picture group identification corresponding with above-mentioned target area mark Know, the sight spot is identified into corresponding traffic route information pushes to above-mentioned terminal device.

In certain embodiments, said apparatus also includes：3rd push unit, be configured to for above-mentioned target area Sight spot mark corresponding to mark corresponding to each picture group identification, corresponding hotel information list is identified based on the sight spot, Hotel's recommendation information is generated, Bing Jianggai hotels recommendation information pushes to above-mentioned terminal device, wherein, hotel's recommendation information includes The information in following at least one hotel：It is the most hotel of cheapest hotel, favorable comment number, indicated apart from sight spot mark The nearest hotel in sight spot.

In certain embodiments, hotel's mark has corresponding hotel reservation link information；And said apparatus also includes： 4th push unit, it is configured to link the hotel reservation associated with the hotel information included by above-mentioned hotel's recommendation information Information pushes to above-mentioned terminal device.

In certain embodiments, said apparatus also includes：5th push unit, be configured to for above-mentioned target area Sight spot mark corresponding to mark corresponding to each picture group identification, corresponding catering information list is identified based on the sight spot, Generation dining director information, and the dining director information is pushed into above-mentioned terminal device, wherein, the dining director information includes At least one of below：Fast food recommendation information, characteristic snack information, the fast food recommendation information include the information in fast food class dining room, should Characteristic snack information includes the information related to snack street.

In certain embodiments, dining room mark has a corresponding link information group, the link information group include it is following at least One：Telephone reservation link information, reward voucher link information, electronic map link information；And said apparatus also includes：6th Push unit, it is configured to push to the associated link information group of the catering information included with above-mentioned dining director information Above-mentioned terminal device.

The third aspect, the embodiment of the present application provide a kind of electronic equipment, and the electronic equipment includes：One or more processing Device；Storage device, for storing one or more programs；When said one or multiple programs are by said one or multiple processors Perform so that the method for said one or the realization of multiple processors as described in any implementation in first aspect.

Fourth aspect, the embodiment of the present application provide a kind of computer-readable recording medium, are stored thereon with computer journey Sequence, the method as described in any implementation in first aspect is realized when said procedure is executed by processor.

The method and apparatus for pushed information that the embodiment of the present application provides, by receiving the search of user's input During with information, the search is parsed with information, to determine whether the search information is to include geography information and for searching The search information of the information under topic classification indicated by the default topic classification logotype of rope.Then, it is determined that the search is used Information is when including geography information and search information for the information searched under the topic classification, in default area identification Target area mark corresponding with the geography information included by the search information is determined in set, to obtain the target area The picture group that corresponding each picture group identification indicates respectively is identified, and acquired picture group is pushed to the end of the user End equipment.So as to be effectively utilized to whether search information is to include geography information and for searching for default topic classification mark Know the determination of the search information of the information under indicated topic classification, realize and be imbued with targetedly information push.

Brief description of the drawings

By reading the detailed description made to non-limiting example made with reference to the following drawings, the application's is other Feature, objects and advantages will become more apparent upon：

Fig. 1 is that the application can apply to exemplary system architecture figure therein；

Fig. 2 is the flow chart according to one embodiment of the method for pushed information of the application；

Fig. 3 is the schematic diagram according to an application scenarios of the method for pushed information of the application；

Fig. 4 is the flow chart according to another embodiment of the method for pushed information of the application；

Fig. 4 a are a schematic diagrames according to the picture including scene image, character image and text information of the application；

Fig. 4 b are a schematic diagrames according to the picture for including scene image and text information of the application；

Fig. 4 c are a schematic diagrames according to the sight spot detail information of the application；

Fig. 4 d are a schematic diagrames according to the traffic route information of the application；

Fig. 4 e are a schematic diagrames according to hotel's recommendation information of the application；

Fig. 4 f are a schematic diagrames according to the dining director information of the application；

Fig. 4 g are to guide letter according to the sight spot detail information of the application, traffic route information, hotel's recommendation information and dining One schematic diagram of the exhibition method of breath；

Fig. 5 is the structural representation according to one embodiment of the device for pushed information of the application；

Fig. 6 is adapted for the structural representation of the computer system of the electronic equipment for realizing the embodiment of the present application.

Embodiment

The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to Be easy to describe, illustrate only in accompanying drawing to about the related part of invention.

It should be noted that in the case where not conflicting, the feature in embodiment and embodiment in the application can phase Mutually combination.Describe the application in detail below with reference to the accompanying drawings and in conjunction with the embodiments.

Fig. 1 shows the implementation of the method for pushed information that can apply the application or the device for pushed information The exemplary system architecture 100 of example.

As shown in figure 1, system architecture 100 can include terminal device 101,102,103, network 104 and server 105. Network 104 between terminal device 101,102,103 and server 105 provide communication link medium.Network 104 can be with Including various connection types, such as wired, wireless communication link or fiber optic cables etc..

User can be interacted with using terminal equipment 101,102,103 by network 104 with server 105, to receive or send out Send message etc..Various telecommunication customer end applications can be installed, such as web browser should on terminal device 101,102,103 With, information search class application etc..

Terminal device 101,102,103 can be the various electronic equipments for having display screen, including but not limited to intelligent hand Machine, tablet personal computer, pocket computer on knee and desktop computer etc..

Server 105 can be to provide the server of various services, such as to being shown on terminal device 101,102,103 Search result provides the background server supported.Background server can analyze etc. to the search that receives with information Reason, and result (such as acquired picture group) is fed back into terminal device.

It should be noted that the method for pushed information that the embodiment of the present application is provided typically is held by server 105 OK, correspondingly, the device for pushed information is generally positioned in server 105.

It should be understood that the number of the terminal device, network and server in Fig. 1 is only schematical.According to realizing need Will, can have any number of terminal device, network and server.

With continued reference to Fig. 2, the flow of one embodiment of the method for pushed information according to the application is shown 200.This is used for the flow 200 of the method for pushed information, comprises the following steps：

Step 201, the search information inputted in response to receiving user, then parsed to search with information, it is determined that Whether search information is to include geography information and for searching under the topic classification indicated by default topic classification logotype The search information of information.

In the present embodiment, method operation electronic equipment (such as the service shown in Fig. 1 thereon for pushed information Device 105) user can be received by wired connection mode or radio connection by terminal device (such as shown in Fig. 1 Terminal device 101,102,103) input search information.Here, the search information can be query statement or Query word, the present embodiment do not do any restriction to content in this respect.In addition, when above-mentioned electronic equipment receives above-mentioned search letter After breath, above-mentioned electronic equipment can be parsed to above-mentioned search with information, determine whether above-mentioned search information is to include ground The search information of reason information and the information for searching under the topic classification indicated by default topic classification logotype.

Wherein, topic classification can for example include GT grand touring, food and drink class, hotel's class, entertainment newses, sport category etc..In advance If topic classification logotype topic classification such as can be food and drink class, hotel's class or GT grand touring mark.Here, topic classification Mark for example can be the title of indicated topic classification, and the present embodiment does not do any restriction to content in this respect.

As an example, above-mentioned electronic equipment can carry out cutting word to obtain term vector, above-mentioned electricity to above-mentioned search with information Sub- equipment can import the term vector topic classification identification model of training in advance, corresponding with above-mentioned search information to obtain Topic classification.Wherein, the topic classification identification model can be used for characterizing the corresponding relation between term vector and topic classification. Here, such as can be tables of data or calculation formula, the present embodiment not be done the topic classification identification model to content in this respect Any restriction.For above-mentioned electronic equipment after the topic classification corresponding to above-mentioned search information is obtained, above-mentioned electronic equipment can be with By the topic classification compared with the topic classification indicated by default topic classification logotype, to determine above-mentioned search information Whether it is search information for searching for the information under the topic classification indicated by default topic classification logotype.

In addition, above-mentioned electronic equipment can be by determining whether above-mentioned search information includes default geography information set In geography information, to determine whether above-mentioned search information includes geography information.Geography information in the geography information set Such as can be the title in province, city, area or county etc. or the title etc. at scenic spot.The geography information set can be advance The server that above-mentioned electronic equipment is local or is connected with above-mentioned electronic equipment telecommunication is stored in, the present embodiment is not in this respect Content does any restriction.

Step 202, determined in default area identification set corresponding with the geography information included by search information Target area identifies.

In the present embodiment, determine that above-mentioned search with information is to include geography information and be used in response to above-mentioned electronic equipment The search information for the information searched under the topic classification indicated by default topic classification logotype, then above-mentioned electronic equipment can be with Target area mark corresponding with the geography information included by above-mentioned search information is determined in default area identification set. Wherein, area identification can be corresponding with least one picture group identification.Here, area identification and picture group identification for example can be with Including numeral, letter or Chinese character etc..It is local that picture group indicated by picture group identification can be stored in advance in above-mentioned electronic equipment Or in the server being connected with above-mentioned electronic equipment telecommunication.

As an example, when the topic classification indicated by default topic classification logotype is food and drink class, area identification institute is right Picture in the picture group indicated by each picture group identification answered can be the meal in the region indicated by the area identification The picture shot in the Room.When the topic classification indicated by default topic classification logotype is hotel's class, corresponding to area identification Each picture group identification indicated by picture group in picture can be the hotel in the region indicated by the area identification The picture of middle shooting.

It should be noted that above-mentioned electronic equipment local or the server being connected with above-mentioned electronic equipment local telecommunication In can be stored with the area identification forecast model of training in advance, above-mentioned electronic equipment can utilize area identification prediction mould Type, area identification corresponding with the geography information included by above-mentioned search information is predicted in above-mentioned zone logo collection, on Stating electronic equipment can identify the area identification as target area.Wherein, the area identification forecast model can be used for table Levy the corresponding relation between geography information and area identification.It is pointed out that the area identification forecast model for example can be Tables of data or calculation formula etc., the present embodiment do not do any restriction to content in this respect.

Alternatively, can be shown on the picture in the picture group indicated by each picture group identification corresponding to area identification There is text information, the text information is such as can be the text information for the image for describing to be presented on the picture, this reality Apply example and any restriction is not done to content in this respect.

In some optional implementations of the present embodiment, area identification for example can be zone name.Above-mentioned electronics Equipment can determine and the geography information included by above-mentioned search information in above-mentioned zone logo collection by the following method Corresponding target area mark：Determine geography information included by above-mentioned search information with it is every in above-mentioned zone logo collection Similarity between individual area identification, by with the geography information similarity highest area identification included by above-mentioned search information Identified as target area.Here, above-mentioned electronic equipment can pass through existing Text similarity computing method (such as cosine phase Like degree algorithm, Jaccard coefficient methods etc.) come the geography information and above-mentioned zone mark included by calculating above-mentioned search information Know the similarity between each area identification in set.Because cosine similarity algorithm, Jaccard coefficient methods are wide at present The known technology of general research and application, will not be repeated here.

Step 203, the picture group that mark corresponding each picture group identification in target area indicates respectively is obtained, and by institute The picture group of acquisition pushes to the terminal device of user.

In the present embodiment, for above-mentioned electronic equipment it is determined that after the mark of above-mentioned target area, above-mentioned electronic equipment can be from The local picture group for obtaining the corresponding each picture group identification of above-mentioned target area mark and indicating respectively, or from the clothes connected Business device obtains the picture group, and acquired picture group is pushed to the terminal device of above-mentioned user.For example, by acquired figure Piece group is pushed on the display screen of the terminal device, and user can be made directly to browse the picture in the picture group.

In some optional implementations of the present embodiment, above-mentioned electronic equipment can be by acquired picture group with pre- Put exhibition method and push to above-mentioned terminal device.Wherein, the preset exhibition method can include：For acquired each picture Group, shows at least two pictures in the picture group, and the picture in addition to this at least two pictures in the picture group can lead to Screen sliding mode is crossed to show.Wherein, there may be the picture including character image at least two pictures and do not include figure map The picture of picture, the screen sliding mode can include following any one：Upper and lower screen sliding, left and right screen sliding.

With continued reference to Fig. 3, Fig. 3 is a signal according to the application scenarios of the method for pushed information of the present embodiment Figure.In Fig. 3 application scenarios, the topic classification indicated by default topic classification logotype is food and drink class.First, user can be with Using terminal equipment input search information " which good dining room Beijing has ", and the search is committed to backstage with information and taken Business device.Then, as shown in label 301, above-mentioned search information, above-mentioned background service are received in response to above-mentioned background server Device can be parsed to above-mentioned search with information, determine that above-mentioned search with information is to include geography information " Beijing " and for searching The search information of information under rope food and drink class.Then, as shown in label 302, above-mentioned background server can be in default area Target area mark A corresponding with the geography information included by above-mentioned search information is determined in domain identifier set, i.e., " Beijing " Numbering A, wherein, target area mark A it is corresponding with picture group identification B1, B2, B3, B4, B5, picture group identification B1, B2, The picture group that B3, B4, B5 are indicated respectively is included in the picture shot in the dining room of Beijing incity, and in a picture group Each pictures are shot in same dining room, and different picture groups corresponds to different dining rooms.Finally, as shown in label 303, on The picture group that picture group identification B1, B2, B3, B4, B5 are indicated respectively can be obtained by stating background server, and the picture group is pushed To the display screen of above-mentioned terminal device, so that every pictures in the picture group to be presented to above-mentioned user.

The method that above-described embodiment of the application provides is effectively utilized to whether search information is to include geography information And the determination of the search information of the information for searching under the topic classification indicated by default topic classification logotype, realize It is imbued with targetedly information push.

With further reference to Fig. 4, it illustrates the flow 400 of another embodiment of the method for pushed information.The use In the flow 400 of the method for pushed information, comprise the following steps：

Step 401, the search information inputted in response to receiving user, then parsed to search with information, it is determined that Whether search information is to include geography information and for searching under the topic classification indicated by default topic classification logotype The search information of information.

In the present embodiment, the topic classification indicated by default topic classification logotype is GT grand touring.Here, step 401 Implementation method refer to the related description of the step 201 in embodiment illustrated in fig. 2, will not be repeated here.

Step 402, determined in default area identification set corresponding with the geography information included by search information Target area identifies.

In the present embodiment, the implementation method of step 402 refers to mutually speaking on somebody's behalf for the step 202 in embodiment illustrated in fig. 2 It is bright, it will not be repeated here.

In the present embodiment, each picture group identification corresponding to each area identification in above-mentioned zone logo collection can To be identified with corresponding sight spot, mark indicated sight spot in the sight spot is present in the region indicated by the area identification.Should Every pictures in picture group indicated by picture group identification can include scene image and text information, and in the picture group An at least pictures can also include character image.Wherein, the text information can include the scape indicated with sight spot mark The related verse (such as at least one in a whole first poem (word), or the whole first poem (word)) of point.Where the text information When picture includes character image, the verse can be the verse for describing people information.As shown in fig. 4 a, Fig. 4 a show bag Include the picture of scene image, character image and text information.The word packet includes verse, and " dream enters south of the River cigarette water route, row river to the greatest extent South, not with being met from people ".As shown in Figure 4 b, Fig. 4 b show the picture including scene image and text information.The word packet Include verse " horizontal to regard ridge side Cheng Feng as, far and near height is variant ".

It should be noted that when the region indicated by some area identification is the larger region of geographic range (such as Beijing Deng) when, the sight spot associated with area identification mark can be scenic spot (such as the position in region indicated by the area identification In Pekinese " Great Wall at Badaling ", " the Forbidden City ", " Summer Palace ", " Yuanmingyuan Park " etc.) mark, at this moment, the scenic spot can be described as sight spot. It is related to the area identification when the region indicated by some area identification is larger scenic spot (such as Jiu Zhai Gou scenic spot etc.) The sight spot mark of connection can be the mark at the sight spot (such as " Wu Huahai ", " virgin forest ", then " day ditch " etc.) in the scenic spot.

Here, sight spot mark can have corresponding sight spot detail information.Wherein, the sight spot detail information can include with It is at least one of lower：Geographical location information, the rank of the scenic spot information, view temporal information, ticket information, comment information, ticket booking link Information.It is pointed out that the comment information can be directed to the link at the interface for checking related commentary information.The ticket booking Link information can be directed to the link information at the specified interface of the website for ticket booking.It for example can be the net that this, which specifies interface, The landing page stood, or ticket booking page etc., the present embodiment does not do any restriction to content in this respect.

As illustrated in fig. 4 c, Fig. 4 c show a schematic diagram of sight spot detail information.Sight spot detail information shown in Fig. 4 c Including geographical position, the rank of the scenic spot, view time, ticket information, ticket booking link and trip's friend's comment (i.e. comment information) six part. Here, link portions of booking tickets point include ticket booking link information " [Click on ticket booking]”." trip's friend's comment：(5)>>" linked for one, lead to Cross and click on the link, corresponding trip friend comment interface can be jumped to.

Sight spot mark can also have corresponding traffic route information, wherein, the traffic route information can include following At least one of：Neighbouring Bus information, neighbouring subway information, electronic map link information.The electronic map link information can refer to To webpage version electronic map or the application interface of electronic map class.The interface adjusted by the electronic map link information can be with Check navigation information.

As shown in figure 4d, Fig. 4 d show a schematic diagram of traffic route information.Traffic route information shown in Fig. 4 d Including neighbouring public transport, neighbouring subway and self-driving navigation three parts.Wherein, self-driving navigational portions include electronic map link information " [navigation>>] ", electronic map the link information " [navigation>>] " webpage version electronic map or electronic map class application can be pointed to Interface.

Sight spot mark can also have corresponding hotel information list.Wherein, the hotel information in the hotel information list Hotel's mark and at least one of following can be included：Minimum starting price, favorable comment number, the first range information.The first distance letter The hotel that breath can be used for describing indicated by the hotel information identifies the distance between indicated sight spot with the sight spot.Moreover, Hotel's mark can also have corresponding hotel reservation link information.The hotel reservation link information can be pointed to for subscribing wine The specified interface of the website in shop.This specifies the landing page that interface for example can be the website, or hotel reservation interface etc., this reality Apply example and any restriction is not done to content in this respect.

In addition, sight spot mark can also have corresponding catering information list.Wherein, the food and drink in the catering information list Information can include dining room mark (such as dining room title etc.) or snack street mark (such as snack street title etc.) and it is following at least One：Fast food classification logotype, contact method (such as telephone number etc.), coupon information, favorable comment number, second distance information.Should It is fast food class dining room that fast food classification logotype, which can characterize dining room,.The second distance information can be used for describing catering information meaning The distance between the dining room shown sight spot indicated with sight spot mark.

In addition, dining room mark can have corresponding link information group, the link information group can include following at least one ：Telephone reservation link information, reward voucher link information, electronic map link information.Wherein, the telephone reservation link information can The specified interface of the first of the website for being used to make a reservation with sensing (such as the landing page of the website, or interface of making a reservation etc.), the telephone subscription Meal link information can be also used for directly dialing ordering number, and the present embodiment does not do any restriction to content in this respect.This is preferential Certificate link information can be used for the second specified interface for pointing to the website, such as the landing page of the website, or reward voucher gets boundary Face etc., the present embodiment do not do any restriction to content in this respect.The electronic map link information can point to webpage version electronically The application interface of figure or electronic map class.

In some optional implementations of the present embodiment, each area identification in above-mentioned zone logo collection can be with With corresponding candidate sight logo collection.Candidate sight mark can have corresponding weighted value, corresponding with the area identification Picture group identification corresponding to sight spot mark can be based on the weighted value, chosen from the candidate sight logo collection. Here, the corresponding weighted value of candidate sight mark can be based on the indicated sight spot of the candidate sight mark collected in advance Number of degrees set or it is based on comment information (such as the favorable comment number) setting collected in advance for the sight spot, The present embodiment does not do any restriction to content in this respect.

As an example, for the candidate sight logo collection corresponding to some area identification, above-mentioned electronic equipment can be by According to the order of the corresponding weighted value of candidate sight mark from high to low, selected from the candidate sight logo collection corresponding Weighted value highest before preset number (such as 5 etc.) individual candidate sight mark as the sight spot mark associated with the area identification Know.Here, the preset number can modify according to being actually needed, and the present embodiment does not do any limit to content in this respect It is fixed.

In some optional implementations of the present embodiment, each sight spot mark can have corresponding picture set, And at least one sight spot mark can have corresponding verse set.There may be the figure including character image in the picture set Piece and the picture for not including character image, and every pictures in the picture set can be provided with weighted value.Wherein, every figure The weighted value of piece can be that the historical viewings amount based on the picture is set, and the present embodiment does not do any limit to content in this respect It is fixed.In addition, there may be the verse for describing people information in verse set.

It should be noted that the picture group indicated by corresponding picture group identification, the picture are identified for each sight spot Group can be that the server that above-mentioned electronic equipment or above-mentioned electronic equipment are connected is generated by following generation step：Based on figure The weighted value of piece, at least two pictures are chosen in the picture set corresponding from sight spot mark, wherein, selected each figure Existing in piece includes the picture of character image and does not include the picture of character image；Determine that the sight spot is identified whether with corresponding Verse set；It is every selected figure in the corresponding verse set of sight spot mark if there is corresponding verse set Piece matches verse, wherein, it is that the picture match for including character image is used for the verse for describing people information；By selected every Picture and synthesized to obtain new picture with the verse of the picture match, and each of gained new picture is formed into picture group.This In, the new picture can be synthesized by the preset application for editing picture.It is pointed out that carrying out figure When piece synthesizes, it may be considered that the layout and coverage condition of picture, to avoid the scenery figure in the excessive covering picture of text information Picture and/or character image.

As an example, can have corresponding data markers per pictures, the values of the data markers can be the first value or Second value.Wherein, it is the picture for including character image that the first value, which can be used for characterizing the picture,.The second value can be used for characterizing The picture is the picture for not including character image.Above-mentioned electronic equipment can determine the figure by detecting the value of the data markers Whether piece is the picture for including character image.Here, the first value and second value can be used for the character representations such as numeral or letter.With Exemplified by numeral, the first value can for example use " 1 " to represent, second value can for example use " 0 " to represent.

In addition, it can be previously stored with correspondingly in the server that above-mentioned electronic equipment is local or above-mentioned electronic equipment is connected Relation list, every corresponding relation in the corresponding relation list can include sight spot mark and the sight spot identifies corresponding poem Sentence set identification.Identified for some sight spot, above-mentioned electronic equipment can determine the scape by checking the corresponding relation list Whether point identification has corresponding verse set.

It is pointed out that the verse for being used to describe people information in verse set can have corresponding people information Label, it is the verse for describing people information that the people information label, which can characterize verse,.For being selected from picture set Every pictures, if the picture set has associated verse set, above-mentioned electronic equipment can be first right based on picture institute The data markers answered determine whether the picture is the picture that includes character image；Then, if above-mentioned electronic equipment determines the figure Piece is the picture for including character image, then the poem with people information label that above-mentioned electronic equipment can be in the verse set Verse is randomly selected as the verse with the picture match in sentence；If above-mentioned electronic equipment determines the picture not include figure map The picture of picture, then randomly select in the verse without people information label that above-mentioned electronic equipment can be in the verse set Verse is as the verse with the picture match.

In some optional implementations of the present embodiment, above-mentioned electronic equipment is local or above-mentioned electronic equipment remotely leads to The Rating Model of training in advance can be stored with by believing on the server of connection, the Rating Model can be used for characterizing picture and verse Between matching degree.For the every pictures selected from picture set, if the picture set has associated verse set, Above-mentioned electronic equipment can determine the matching degree of the picture and every verse in the verse set using the Rating Model, and will With the picture match degree highest verse as the verse with the picture match.

In some optional implementations of the present embodiment, the picture in picture set can have corresponding picture to retouch State information.If above-mentioned electronic equipment determines sight spot mark without corresponding verse set, for right from sight spot mark institute The every pictures selected in the picture set answered, above-mentioned electronic equipment can enter to the picture description information corresponding to the picture For row cutting word to obtain term vector, above-mentioned electronic equipment can import the term vector verse generation model of training in advance, with To the verse with the picture match.Wherein, the corresponding pass that the verse generation model can be used for characterizing between term vector and verse System.Alternatively, above-mentioned electronic equipment can also establish verse set corresponding with sight spot mark, and the verse is included into the poem Sentence set.

Step 403, identified for the sight spot corresponding to identifying corresponding each picture group identification with target area, based on this The corresponding hotel information list of sight spot mark, generates hotel's recommendation information.

In the present embodiment, above-mentioned electronic equipment it is determined that above-mentioned target area mark after, for above-mentioned target area Sight spot mark corresponding to mark corresponding to each picture group identification, above-mentioned electronic equipment can be based on corresponding to the mark of the sight spot Hotel information list, generate hotel's recommendation information.Wherein, hotel's recommendation information can include following at least one hotel Information：The most hotel of cheapest hotel, favorable comment number, the hotel nearest apart from the indicated sight spot of sight spot mark.

Here, above-mentioned electronic equipment can be based on the minimum starting price included by the hotel information in the hotel information list Lattice are set price minimum hotel, can determine favorable comment based on the favorable comment number included by the hotel information in the hotel information list The most hotels of number, and can be determined based on the first range information included by the hotel information in the hotel information list away from The nearest hotel in the sight spot indicated from sight spot mark.

It should be noted that the information in cheapest hotel can for example include hotel name and minimum starting price Deng.The information in the most hotel of favorable comment number is such as can include hotel name.The sight spot indicated apart from sight spot mark is nearest Hotel information such as hotel name can be included, the first range information.In addition, above-mentioned electronic equipment can also will with it is upper The hotel reservation link information that stating the hotel information that hotel's recommendation information is included is associated is merged into as information to be pushed State in hotel's recommendation information.

As shown in fig 4e, Fig. 4 e show a schematic diagram of hotel's recommendation information.Hotel's recommendation information shown in Fig. 4 e Including price is minimum, environment preferably (it is best that favorable comment number can at most characterize environment) and closest three parts.Price lowest part Dividing includes hotel name " * mountains * * family hotels " and minimum starting pricing information " lowest price：58/ day ".Environment the pick of Including hotel name " * mountains * * villas ".Closest part includes hotel name " * mountains * * holiday inns " and the first range information “<500 meters ".In addition, above-mentioned three parts respectively include hotel reservation link information " [Click on and subscribe]”。

Step 404, identified for the sight spot corresponding to identifying corresponding each picture group identification with target area, based on this The corresponding catering information list of sight spot mark, generation dining director information.

In the present embodiment, above-mentioned electronic equipment it is determined that above-mentioned target area mark after, for above-mentioned target area Sight spot mark corresponding to mark corresponding to each picture group identification, above-mentioned electronic equipment can be based on corresponding to the mark of the sight spot Catering information list, generation dining director information.Wherein, the dining director information can include at least one of following：Fast food Recommendation information, characteristic snack information.The fast food recommendation information can include the information in fast food class dining room, and the characteristic snack information can With including the information related to snack street.Here, the dining room information included by the fast food recommendation information can be had soon The information in the first preset number (such as 2 etc.) individual dining room before classification logotype and the favorable comment number highest of eating.First preset number is It can be modified according to being actually needed, the present embodiment does not do any restriction to content in this respect.Moreover, the characteristic snack is believed The included information related to snack street of breath can for example include the snack nearest apart from the indicated sight spot of sight spot mark The information in street.

It should be noted that fast food recommendation information can for example include dining room title.Characteristic snack information can for example wrap Include snack street title and the second distance information associated with the snack street title.In addition, above-mentioned electronic equipment can also will be with The link information group that the catering information that above-mentioned dining director information is included is associated is merged into above-mentioned use as information to be pushed In meal director information.

As shown in fig. 4f, Fig. 4 f show a schematic diagram of dining director information.Fig. 4 f include fast food recommendation and characteristic Snack two parts.Wherein, fast food recommended unit point includes dining room title " * * fast foods " and " * * hamburger " and dining room title " * * fast foods " Associated telephone reservation link information " [Telephone reservation] ", and the reward voucher associated with dining room title " * * hamburger " link Information " [Reward voucher]”.Characteristic snack part include snack street title " * * institutes snack street ", second distance information "<1.2 thousand Rice " and the " [navigation of electronic map link information>>]”.

Step 405, the picture group that mark corresponding each picture group identification in target area indicates respectively is obtained.

In the present embodiment, above-mentioned electronic equipment can obtain the corresponding each figure of above-mentioned target area mark from local The picture group that piece group mark indicates respectively, or obtain the picture group from the server connected.

Step 406, by acquired picture group, the sight spot detail information associated with the picture group, traffic route information, Hotel's recommendation information and dining director information push to the terminal device of user.

In the present embodiment, above-mentioned electronic equipment is in each picture group mark corresponding to acquisition and above-mentioned area identification at present After knowing the picture group indicated respectively, above-mentioned electronic equipment can be by acquired picture group, the sight spot associated with the picture group Detail information (the corresponding sight spot detail information of corresponding sight spot mark i.e. with the picture group identification of the picture group), traffic route Information (the corresponding traffic route information of corresponding sight spot mark i.e. with the picture group identification of the picture group), hotel's recommendation information (the hotel's recommendation information generated in step 403) and dining director information (the dining director information generated in step 404) push To the terminal device of user.

As an example, in order to save spacial flex, above-mentioned electronic equipment can be presented to above-mentioned user for showing sight spot First option of detail information, the second option for showing hotel's recommendation information, for show traffic route information the 3rd Option and the 4th option for showing dining director information.When user clicks on any option, it is corresponding that the option can be presented Information.It should be noted that the present embodiment is not to sight spot detail information, traffic route information, hotel's recommendation information and dining The exhibition method of director information does any restriction.

As shown in figure 4g, 4g shows that sight spot detail information, traffic route information, hotel's recommendation information and dining guide letter One schematic diagram of the exhibition method of breath.Fig. 4 g, which are shown, to be shown scene image, character image and verse " dream enters south of the River Yan Shui The picture in road, the row south of the River to the greatest extent, not with being met from people ".The first option, the name of entitled " sight spot details " are shown below the picture Referred to as the 4th choosing of second option in " neighbouring hotel ", the 3rd option of entitled " traffic route " and entitled " dining is guided " .As an example, when above-mentioned user clicks on first option, sight spot detail information as illustrated in fig. 4 c can be shown；When When above-mentioned user clicks on second option, hotel's recommendation information as shown in fig 4e can be shown；It is somebody's turn to do when above-mentioned user clicks on During three options, traffic route information as shown in figure 4d can be shown；, can be with when above-mentioned user clicks on four options Show dining director information as shown in fig. 4f.

Figure 4, it is seen that compared with embodiment corresponding to Fig. 2, the method for pushed information in the present embodiment Flow the step of highlighting generation hotel's recommendation information, dining director information, and highlight in the acquired picture of push While group, push sight spot detail information, traffic route information, hotel recommendation information and the dining associated with the picture group refer to The step of fuse ceases.Thus, the scheme of the present embodiment description can realize the comprehensive of information push, but also can lift use The Experience Degree at family.

With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, it is used to push letter this application provides one kind One embodiment of the device of breath, the device embodiment is corresponding with the embodiment of the method shown in Fig. 2, and the device can specifically answer For in various electronic equipments.

As shown in figure 5, the device 500 for pushed information shown in the present embodiment includes：First determining unit 501, Two determining units 502 and push unit 503.Wherein, the first determining unit 501 is configured in response to receiving user's input Search information, then the search is parsed with information, determine whether the search information is to include geography information and be used for The search information for the information searched under the topic classification indicated by default topic classification logotype；Second determining unit 502 is matched somebody with somebody Put for if so, then determining mesh corresponding with the geography information included by the search information in default area identification set Area identification is marked, wherein, area identification is corresponding with least one picture group identification in advance；And push unit 503 is configured to The picture group that mark corresponding each picture group identification in the target area indicates respectively is obtained, and acquired picture group is pushed away Deliver to the terminal device of the user.

In the present embodiment, in the device 500 of pushed information：First determining unit 501, the second determining unit 502 Specific processing and its caused technique effect with push unit 503 can be respectively with reference to the steps in the corresponding embodiment of figure 2 201st, the related description of step 202 and step 203, will not be repeated here.

In some optional implementations of the present embodiment, area identification can be zone name；And above-mentioned second Determining unit 502 can include：Determination subelement (not shown), it is configured to determine included by above-mentioned search information The similarity between each area identification in geography information and above-mentioned zone logo collection, it will be wrapped with above-mentioned search information The geography information similarity highest area identification included identifies as target area.

In some optional implementations of the present embodiment, topic classification indicated by above-mentioned topic classification logotype can be with For GT grand touring；Each picture group identification corresponding to each area identification in above-mentioned zone logo collection can have corresponding Sight spot identifies, and mark indicated sight spot in the sight spot is present in the region indicated by the area identification；The picture group identification institute Every pictures in the picture group of instruction can include scene image and text information, and at least pictures in the picture group Character image can also be included, wherein, the text information can include the verse related to the sight spot indicated by the mark of the sight spot； When the picture where the text information includes character image, the verse can be the verse for describing people information.

In some optional implementations of the present embodiment, above-mentioned push unit 503 can include：First push is single First (not shown), it is configured to acquired picture group pushing to above-mentioned terminal device with preset exhibition method, wherein, The preset exhibition method can include：For acquired each picture group, at least two pictures in the picture group are shown, should The picture in addition to this at least two pictures in picture group shown by screen sliding mode, wherein, can at least two pictures The picture of character image is included with presence and does not include the picture of character image, the screen sliding mode can include following any one ：Upper and lower screen sliding, left and right screen sliding.

In some optional implementations of the present embodiment, sight spot mark can have corresponding sight spot detail information, Wherein, the sight spot detail information can include at least one of following：Geographical location information, the rank of the scenic spot information, view time letter Breath, ticket information, comment information, ticket booking link information；And said apparatus 500 can also include：First push unit is (in figure It is not shown), it is configured to identify for the sight spot corresponding to each picture group identification corresponding with above-mentioned target area mark, will Mark corresponding sight spot detail information in the sight spot pushes to above-mentioned terminal device.

In some optional implementations of the present embodiment, sight spot mark can have corresponding traffic route information, Wherein, the traffic route information can include at least one of following：Neighbouring Bus information, neighbouring subway information, electronic map chain Connect information；And said apparatus 500 can also include：Second push unit (not shown), be configured to for it is above-mentioned Sight spot mark corresponding to the mark of target area corresponding to each picture group identification, the sight spot is identified corresponding traffic route Information pushes to above-mentioned terminal device.

In some optional implementations of the present embodiment, sight spot mark can have corresponding hotel information list, Wherein, the hotel information in the hotel information list can include hotel's mark and at least one of following：Minimum starting price, good Number, the first range information are commented, the hotel that first range information can be used for describing indicated by the hotel information is marked with the sight spot Know the distance between indicated sight spot.

In some optional implementations of the present embodiment, said apparatus 500 can also include：3rd push unit (not shown), it is configured to mark for the sight spot corresponding to each picture group identification corresponding with above-mentioned target area mark Know, based on the corresponding hotel information list of sight spot mark, generate hotel's recommendation information, the push of Bing Jianggai hotels recommendation information To above-mentioned terminal device, wherein, hotel's recommendation information can include the information in following at least one hotel：Cheapest wine The most hotel of shop, favorable comment number, the hotel nearest apart from the indicated sight spot of sight spot mark.

In some optional implementations of the present embodiment, hotel's mark can have corresponding hotel reservation link letter Breath；And said apparatus 500 can also include：4th push unit (not shown), it is configured to push away with above-mentioned hotel Recommend the associated hotel reservation link information of the hotel information included by information and push to above-mentioned terminal device.

In some optional implementations of the present embodiment, sight spot mark can have corresponding catering information list, Wherein, the catering information in the catering information list can include dining room mark or snack street mark and below at least one：It hurry up Meal classification logotype, contact method, coupon information, favorable comment number, second distance information, the fast food classification logotype can be used for characterizing Dining room is fast food class dining room, the second distance information can be used for describing dining room indicated by the catering information or snack street with should The distance between indicated sight spot of sight spot mark.

In some optional implementations of the present embodiment, said apparatus 500 can also include：5th push unit (not shown), it is configured to mark for the sight spot corresponding to each picture group identification corresponding with above-mentioned target area mark Know, based on the corresponding catering information list of sight spot mark, generation dining director information, and the dining director information is pushed To above-mentioned terminal device, wherein, the dining director information can include at least one of following：Fast food recommendation information, characteristic snack Information, the fast food recommendation information can include the information in fast food class dining room, and the characteristic snack information can include and snack street phase The information of pass.

In some optional implementations of the present embodiment, dining room mark can have corresponding link information group, should Link information group can include at least one of following：Telephone reservation link information, reward voucher link information, electronic map link letter Breath；And said apparatus 500 can also include：6th push unit (not shown), it is configured to above-mentioned dining to refer to Fuse ceases the associated link information group of included catering information and pushes to above-mentioned terminal device.

In some optional implementations of the present embodiment, each area identification in above-mentioned zone logo collection can be with With corresponding candidate sight logo collection, candidate sight mark can have corresponding weighted value, corresponding with the area identification Picture group identification corresponding to sight spot mark can be based on the weighted value, chosen from the candidate sight logo collection.

In some optional implementations of the present embodiment, each sight spot mark can have corresponding picture set, And at least one sight spot mark can have corresponding verse set, there may be the figure including character image in the picture set Piece and the picture for not including character image, and every pictures in the picture set can be provided with weighted value；The verse set In there may be verse for describing people information；And the figure indicated by the picture group identification corresponding to each sight spot mark Piece group can be generated by following generation step：Weighted value based on picture, the pictures corresponding from sight spot mark At least two pictures are chosen in conjunction, wherein, there may be the picture including character image in selected each pictures and do not wrap Include the picture of character image；Determine that the sight spot identifies whether to have corresponding verse set；If there is corresponding verse set, It is selected every pictures matching verse in the corresponding verse set of sight spot mark, wherein, it is to include character image Picture match is used for the verse for describing people information；Synthesized by selected every pictures and with the verse of the picture match New picture is obtained, and each of gained new picture is formed into picture group.

In some optional implementations of the present embodiment, the picture in picture set can have corresponding picture to retouch State information；And above-mentioned generation step can also include：In response to determining the verse set without corresponding to of sight spot mark, then Cutting word is carried out to the picture description information corresponding to selected every pictures to obtain term vector, the term vector is imported advance The verse generation model of training, to obtain the verse with the picture match, wherein, the verse generation model can be used for characterizing word Corresponding relation between vector sum verse.

Below with reference to Fig. 6, it illustrates suitable for for realizing the computer system 600 of the electronic equipment of the embodiment of the present application Structural representation.Electronic equipment shown in Fig. 6 is only an example, to the function of the embodiment of the present application and should not use model Shroud carrys out any restrictions.

As shown in fig. 6, computer system 600 includes CPU (CPU) 601, it can be read-only according to being stored in Program in memory (ROM) 602 or be loaded into program in random access storage device (RAM) 603 from storage part 608 and Perform various appropriate actions and processing.In RAM 603, also it is stored with system 600 and operates required various programs and data. CPU 601, ROM 602 and RAM 603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to always Line 604.

I/O interfaces 605 are connected to lower component：Importation 606 including keyboard, mouse etc.；Penetrated including such as negative electrode The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage part 608 including hard disk etc.； And the communications portion 609 of the NIC including LAN card, modem etc..Communications portion 609 via such as because The network of spy's net performs communication process.Driver 610 is also according to needing to be connected to I/O interfaces 605.Detachable media 611, such as Disk, CD, magneto-optic disk, semiconductor memory etc., it is arranged on as needed on driver 610, in order to read from it Computer program be mounted into as needed storage part 608.

Especially, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description Software program.For example, embodiment of the disclosure includes a kind of computer program product, it includes being carried on computer-readable medium On computer program, the computer program include be used for execution flow chart shown in method program code.In such reality To apply in example, the computer program can be downloaded and installed by communications portion 609 from network, and/or from detachable media 611 are mounted.When the computer program is performed by CPU (CPU) 601, perform what is limited in the system of the application Above-mentioned function.

It should be noted that the computer-readable medium shown in the application can be computer-readable signal media or meter Calculation machine readable storage medium storing program for executing either the two any combination.Computer-readable recording medium for example can be --- but not Be limited to --- electricity, magnetic, optical, electromagnetic, system, device or the device of infrared ray or semiconductor, or it is any more than combination.Meter The more specifically example of calculation machine readable storage medium storing program for executing can include but is not limited to：Electrical connection with one or more wires, just Take formula computer disk, hard disk, random access storage device (RAM), read-only storage (ROM), erasable type and may be programmed read-only storage Device (EPROM or flash memory), optical fiber, portable compact disc read-only storage (CD-ROM), light storage device, magnetic memory device, Or above-mentioned any appropriate combination.In this application, computer-readable recording medium can any include or store journey The tangible medium of sequence, the program can be commanded the either device use or in connection of execution system, device.And at this In application, computer-readable signal media can include in a base band or as carrier wave a part propagation data-signal, Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including but unlimited In electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be that computer can Any computer-readable medium beyond storage medium is read, the computer-readable medium, which can send, propagates or transmit, to be used for By instruction execution system, device either device use or program in connection.Included on computer-readable medium Program code can be transmitted with any appropriate medium, be included but is not limited to：Wirelessly, electric wire, optical cable, RF etc., or it is above-mentioned Any appropriate combination.

Flow chart and block diagram in accompanying drawing, it is illustrated that according to the system of the various embodiments of the application, method and computer journey Architectural framework in the cards, function and the operation of sequence product.At this point, each square frame in flow chart or block diagram can generation The part of one module of table, program segment or code, a part for above-mentioned module, program segment or code include one or more For realizing the executable instruction of defined logic function.It should also be noted that some as replace realization in, institute in square frame The function of mark can also be with different from the order marked in accompanying drawing generation.For example, two square frames succeedingly represented are actual On can perform substantially in parallel, they can also be performed in the opposite order sometimes, and this is depending on involved function.Also It is noted that the combination of each square frame and block diagram in block diagram or flow chart or the square frame in flow chart, can use and perform rule Fixed function or the special hardware based system of operation are realized, or can use the group of specialized hardware and computer instruction Close to realize.

Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard The mode of part is realized.Described unit can also be set within a processor, for example, can be described as：A kind of processor bag Include the first determining unit, the second determining unit and push unit.Wherein, the title of these units is not formed under certain conditions To the restriction of the unit in itself, for example, receiving unit be also described as " determine user's input search information whether be Including geography information and it is used for the search letter of information searched under the topic classification indicated by default topic classification logotype Breath ".

As on the other hand, present invention also provides a kind of computer-readable medium, the computer-readable medium can be Included in electronic equipment described in above-described embodiment；Can also be individualism, and without be incorporated the electronic equipment in. Above computer computer-readable recording medium carries one or more program, and when said one or multiple programs, by one, the electronics is set During standby execution so that the electronic equipment includes：Search information in response to receiving user's input, then to the search information Parsed, determine whether the search information is to include geography information and for searching for indicated by default topic classification logotype Topic classification under information search information；If so, then determine to believe with the search in default area identification set Target area mark corresponding to the included geography information of breath, wherein, area identification in advance with least one picture group identification phase It is corresponding；Obtain the picture group that mark corresponding each picture group identification in the target area indicates respectively, and by acquired figure Piece group pushes to the terminal device of the user.

Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art Member should be appreciated that invention scope involved in the application, however it is not limited to the technology that the particular combination of above-mentioned technical characteristic forms Scheme, while should also cover in the case where not departing from foregoing invention design, carried out by above-mentioned technical characteristic or its equivalent feature The other technical schemes for being combined and being formed.Such as features described above has similar work(with (but not limited to) disclosed herein The technical scheme that the technical characteristic of energy is replaced mutually and formed.

Claims

A kind of 1. method for pushed information, it is characterised in that methods described includes：

Search information in response to receiving user's input, then parsed with information to the search, determine the search Whether it is to include geography information and the information for searching under the topic classification indicated by default topic classification logotype with information Search information；

If so, mesh corresponding with the geography information included by the search information is then determined in default area identification set Area identification is marked, wherein, area identification is corresponding with least one picture group identification in advance；

Obtain the picture group that mark corresponding each picture group identification in the target area indicates respectively, and by acquired figure Piece group pushes to the terminal device of the user.
2. according to the method for claim 1, it is characterised in that area identification is zone name；And

It is described that target corresponding with the geography information included by the search information is determined in default area identification set Area identification, including：

Determine between each area identification in the geography information and the area identification set included by the search information Similarity, using with the search by the use of the geography information similarity highest area identification included by information be used as target area mark Know.
3. according to the method for claim 1, it is characterised in that the topic classification indicated by the topic classification logotype is trip Swim class；There is each picture group identification corresponding to each area identification in the area identification set corresponding sight spot to mark Know, the indicated sight spot of the sight spot mark is present in the region indicated by the area identification；Indicated by the picture group identification Picture group in every pictures include scene image and text information, and at least pictures in the picture group also include people Object image, wherein, the text information includes the verse related to the sight spot indicated by the mark of the sight spot；When the word is believed When picture where breath includes character image, the verse is the verse for describing people information.
4. according to the method described in one of claim 1-3, it is characterised in that it is described acquired picture group is pushed to it is described The terminal device of user, including：

Acquired picture group is pushed into the terminal device with preset exhibition method, wherein, the preset exhibition method bag Include：For acquired each picture group, show at least two pictures in the picture group, in the picture group except it is described at least Picture beyond two pictures shown by screen sliding mode, wherein, existing at least two pictures includes character image Picture and the picture for not including character image, the screen sliding mode include following any one：Upper and lower screen sliding, left and right screen sliding.
5. according to the method for claim 3, it is characterised in that sight spot mark has corresponding sight spot detail information, wherein, The sight spot detail information includes at least one of following：Geographical location information, the rank of the scenic spot information, view temporal information, admission ticket Information, comment information, ticket booking link information；And

Methods described also includes：

Identified for the sight spot corresponding to each picture group identification corresponding with target area mark, the sight spot is identified into institute Corresponding sight spot detail information pushes to the terminal device.
6. according to the method for claim 3, it is characterised in that sight spot mark has corresponding traffic route information, wherein, The traffic route information includes at least one of following：Neighbouring Bus information, neighbouring subway information, electronic map link information； And

Methods described also includes：

Identified for the sight spot corresponding to each picture group identification corresponding with target area mark, the sight spot is identified into institute Corresponding traffic route information pushes to the terminal device.
7. according to the method for claim 3, it is characterised in that sight spot mark has corresponding hotel information list, wherein, Hotel information in the hotel information list includes hotel's mark and at least one of following：Minimum starting price, favorable comment number, the One range information, first range information are used to describe indicated by hotel and sight spot mark indicated by the hotel information The distance between sight spot.
8. according to the method for claim 7, it is characterised in that methods described also includes：

Identify for the sight spot corresponding to each picture group identification corresponding with target area mark, identified based on the sight spot Corresponding hotel information list, hotel's recommendation information is generated, and hotel's recommendation information is pushed into the terminal device, Wherein, hotel's recommendation information includes the information in following at least one hotel：The most wine of cheapest hotel, favorable comment number Shop, the hotel nearest apart from the indicated sight spot of sight spot mark.
9. according to the method for claim 8, it is characterised in that hotel's mark has corresponding hotel reservation link information； And

Methods described also includes：

The hotel reservation link information associated with the hotel information included by hotel's recommendation information is pushed into the end End equipment.
10. according to the method for claim 3, it is characterised in that sight spot mark has corresponding catering information list, its In, the catering information in the catering information list includes dining room mark or snack street mark and below at least one：Fast food class Not Biao Shi, contact method, coupon information, favorable comment number, second distance information, the fast food classification logotype is used to characterize dining room and be Fast food class dining room, the second distance information are used to describe the dining room or snack street and sight spot mark indicated by the catering information The distance between indicated sight spot.
11. according to the method for claim 10, it is characterised in that methods described also includes：

Identify for the sight spot corresponding to each picture group identification corresponding with target area mark, identified based on the sight spot Corresponding catering information list, generation dining director information, and the dining director information is pushed into the terminal device, Wherein, the dining director information includes at least one of following：Fast food recommendation information, characteristic snack information, the fast food are recommended Information includes the information in fast food class dining room, and the characteristic snack information includes the information related to snack street.
12. according to the method for claim 11, it is characterised in that dining room mark has corresponding link information group, described Link information group includes at least one of following：Telephone reservation link information, reward voucher link information, electronic map link information； And

Methods described also includes：

The associated link information group of the catering information included with the dining director information is pushed into the terminal device.
13. according to the method for claim 3, it is characterised in that each area identification tool in the area identification set There is corresponding candidate sight logo collection, candidate sight mark has corresponding weighted value, picture corresponding with the area identification The corresponding sight spot mark of group mark is to be based on the weighted value, is chosen from the candidate sight logo collection.
14. according to the method for claim 3, it is characterised in that each sight spot mark has corresponding picture set, and extremely Few sight spot mark has corresponding verse set, the picture for including character image in the picture set be present and does not include The picture of character image, and every pictures in the picture set are provided with weighted value；Exist in the verse set and be used for The verse of people information is described；And

Picture group indicated by the corresponding picture group identification of each sight spot mark is generated by following generation step：

Weighted value based on picture, at least two pictures are chosen in the picture set corresponding from sight spot mark, wherein, it is selected Existing in each pictures taken includes the picture of character image and does not include the picture of character image；

Determine that the sight spot identifies whether to have corresponding verse set；

It is selected every pictures matching in the corresponding verse set of sight spot mark if there is corresponding verse set Verse, wherein, it is that the picture match for including character image is used for the verse for describing people information；

Synthesized to obtain new picture by selected every pictures and with the verse of the picture match, and by each Zhang Xin of gained Picture forms picture group.
15. according to the method for claim 14, it is characterised in that there is the picture in picture set corresponding picture to describe Information；And

The generation step also includes：

In response to determining sight spot mark without corresponding verse set, then to the picture corresponding to selected every pictures Description information carry out cutting word to obtain term vector, by the term vector import training in advance verse generation model, with obtain with The verse of the picture match, wherein, the verse generation model is used to characterize the corresponding relation between term vector and verse.
16. a kind of device for pushed information, it is characterised in that described device includes：

First determining unit, the search information in response to receiving user's input is configured to, then to the search information Parsed, determine whether the search information is to include geography information and for searching for default topic classification logotype meaning The search information of information under the topic classification shown；

Second determining unit, it is configured to if so, then being determined and the search information institute in default area identification set Including geography information corresponding to target area mark, wherein, area identification is corresponding with least one picture group identification in advance；

Push unit, it is configured to obtain the picture that the corresponding each picture group identification of the target area mark indicates respectively Group, and acquired picture group is pushed to the terminal device of the user.
17. device according to claim 16, it is characterised in that area identification is zone name；And

Second determining unit includes：

Determination subelement, be configured to determine geography information included by the search information with the area identification set Each area identification between similarity, by with the geography information similarity highest region included by the search information Mark identifies as target area.
18. device according to claim 16, it is characterised in that the topic classification indicated by the topic classification logotype is GT grand touring；There is each picture group identification corresponding to each area identification in the area identification set corresponding sight spot to mark Know, the indicated sight spot of the sight spot mark is present in the region indicated by the area identification；Indicated by the picture group identification Picture group in every pictures include scene image and text information, and at least pictures in the picture group also include people Object image, wherein, the text information includes the verse related to the sight spot indicated by the mark of the sight spot；When the word is believed When picture where breath includes character image, the verse is the verse for describing people information.
19. a kind of electronic equipment, it is characterised in that including：

One or more processors；

Storage device, for storing one or more programs,

When one or more of programs are by one or more of computing devices so that one or more of processors are real The now method as described in any in claim 1-15.
20. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that described program is processed The method as described in any in claim 1-15 is realized when device performs.