CN108268573A

CN108268573A - For the method and apparatus of pushed information

Info

Publication number: CN108268573A
Application number: CN201710005192.9A
Authority: CN
Inventors: 徐光勇; 李光; 熊丽萍; 蒋智超; 杨铭
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Baidu Online Network Technology Beijing Co Ltd; Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2017-01-04
Filing date: 2017-01-04
Publication date: 2018-07-10
Anticipated expiration: 2037-01-04
Also published as: WO2018126740A1; CN108268573B

Abstract

This application discloses the method and apparatus for pushed information.One specific embodiment of this method includes：Obtain the geographical location information of the terminal of user；Obtain the corresponding geographical location information of item to be pushed to prestore；Geographical location information based on terminal, the corresponding geographical location information of item to be pushed and preset distance threshold determine item set to be pushed, and obtain each characteristic information of item to be pushed and each score of item to be pushed in the item set to be pushed being generated in advance；For each item to be pushed in item set to be pushed, the matching degree of the characteristic information and the characteristic information of the item to be pushed of the user being generated in advance is determined；The matching degree of the characteristic information of score, user based on each item to be pushed and the characteristic information of each item to be pushed, choose item to be pushed in item set to be pushed, and to the selected item to be pushed of terminal push and with selected item to be pushed is associated is associated with item to be pushed.This embodiment improves the quality of selected information.

Description

For the method and apparatus of pushed information

Technical field

This application involves field of computer technology, and in particular to technical field of information processing, more particularly, to push letter The method and apparatus of breath.

Background technology

With the rapid hair based on the application based on user's original content (User Generated Content, UGC) Exhibition, user can deliver gains in depth of comprehension, comment and opinion in such application, in collection netizen comment, consumer's exposure and Social Public Feelings The trade company having higher rating can be collected in the evaluation system of user's original content being integrated and evaluates relatively low trade company, is passed through It was found that the hobby of consumer and trade company of interest, recommend valuable comment information and practical trade company to believe to consumer Breath, so as to the understanding trade company for helping consumer more comprehensive or commodity, so that consumer makes purchase decision, therefore, to disappearing Expense person's push is imbued with specific aim and good merchant information and merchandise news are particularly important.

Invention content

The purpose of the application is to propose a kind of improved method and apparatus for pushed information, to solve background above The technical issues of technology segment is mentioned.

In a first aspect, this application provides a kind of method for pushed information, this method includes：Obtain the terminal of user Geographical location information；Obtain the corresponding geographical location information of item to be pushed to prestore；Geographical location information based on terminal, is treated The corresponding geographical location information of item and preset distance threshold are pushed, determines item set push, and treating of being generated in advance of acquisition Push each characteristic information of item to be pushed and each score of item to be pushed in item set；For every in item set to be pushed A item to be pushed determines the matching degree of the characteristic information and the characteristic information of the item to be pushed of the user being generated in advance；Based on each The matching degree of the score of a item to be pushed, the characteristic information of user and the characteristic information of each item to be pushed, in item collection to be pushed At least one item to be pushed is chosen in conjunction, and is associated with to the selected item to be pushed of terminal push and with selected item to be pushed Be associated with item to be pushed.

In some embodiments, the characteristic information of score, user based on each item to be pushed and each item to be pushed The matching degree of characteristic information chooses at least one item to be pushed in item set to be pushed, including：For in each item to be pushed Each item to be pushed, determine the item to be pushed score whether be more than preset score threshold；If so, by the item to be pushed It is divided into the first subclass of item to be pushed；According to the characteristic information of user and item to be pushed from the first subclass of item to be pushed The descending sequence of the matching degree of the characteristic information of each item to be pushed in first subclass is chosen and at least one waits to push .

In some embodiments, the characteristic information of score, user based on each item to be pushed and each item to be pushed The matching degree of characteristic information chooses at least one item to be pushed in item set to be pushed, including：For in each item to be pushed Each item to be pushed, determine the characteristic information of user and the characteristic information of the item to be pushed matching degree whether be more than it is preset Matching degree threshold value；If so, the item to be pushed is divided into item second subset conjunction to be pushed；It is closed from item second subset to be pushed In closed according to item second subset to be pushed in each item push the descending sequence of score, selection is at least one to be waited to push away Send item.

In some embodiments, to the selected item to be pushed of terminal push and with the selected associated pass of item to be pushed Join item to be pushed, including：It obtains and selected item to be pushed is associated is associated with item set to be pushed；It obtains each to be associated with and waits to push away Send the score of item and the characteristic information for being each associated with item to be pushed；Item to be pushed is associated with for each, determines that this is associated with and waits to push The matching degree of the characteristic information of item and the characteristic information of user；It waits to push away based on each score for being associated with item to be pushed, each be associated with The matching degree of the characteristic information of item and the characteristic information of user is sent, at least one association is chosen in item set to be pushed is associated with and is treated Item is pushed, and item to be pushed is associated with to selected by terminal push.

In some embodiments, this method further includes：For each item to be pushed in each item to be pushed, treated based on this The associated at least one marking item of item and default weight corresponding with each marking item at least one marking item are pushed, to each A item marking to be pushed.

In some embodiments, this method further includes：The characteristic information of user is excavated in the behavioral data of user, In, behavioral data includes at least one of following：Location data, search information and consumption information.

In some embodiments, this method further includes：The to be pushed item associated comment information selected to terminal push With with the selected associated comment information for being associated with item to be pushed of item to be pushed.

Second aspect, this application provides a kind of device for pushed information, which includes：First acquisition unit, It is configured to obtain the geographical location information of the terminal of user；Second acquisition unit is configured to obtain the item to be pushed to prestore Corresponding geographical location information；First determination unit, is configured to the geographical location information based on terminal, and item to be pushed is corresponding Geographical location information and preset distance threshold determine item set to be pushed, and obtain in the item set to be pushed being generated in advance The characteristic information of each item to be pushed and each score of item to be pushed；Second determination unit is configured to for item to be pushed Each item to be pushed in set, determines the matching of the characteristic information and the characteristic information of the item to be pushed of the user being generated in advance Degree；First push unit is configured to the score based on each item to be pushed, the characteristic information of user and each item to be pushed The matching degree of characteristic information is chosen at least one item to be pushed in item set to be pushed, and is treated to terminal push is selected Push item and with selected item to be pushed is associated is associated with item to be pushed.

In some embodiments, which includes：First determining module is configured to wait to push for each Each item to be pushed in, determines whether the score of the item to be pushed is more than preset score threshold；First division module, matches It puts for if so, the item to be pushed is divided into the first subclass of item to be pushed；First chooses module, is configured to from treating It pushes in the first subclass of item according to the spy of the characteristic information of user and each item to be pushed in the first subclass of item to be pushed The descending sequence of matching degree of reference breath, chooses at least one item to be pushed.

In some embodiments, which further includes：Second determining module is configured to wait to push away for each Each item to be pushed in item is sent, determines whether the characteristic information of user is more than with the matching degree of the characteristic information of the item to be pushed Preset matching degree threshold value；Second division module is configured to if so, the item to be pushed is divided into the second son of item to be pushed In set；Second chooses module, is configured in being closed in being closed from item second subset to be pushed according to item second subset to be pushed The descending sequence of the score of each item to be pushed, chooses at least one item to be pushed.

In some embodiments, which further includes：First acquisition module, be configured to obtain with it is selected Item to be pushed associated be associated with item set to be pushed；Second acquisition module, is configured to obtain and each is associated with item to be pushed Score and the characteristic information for being each associated with item to be pushed；Third determining module is configured to be associated with item to be pushed for each, really Determine the matching degree of the characteristic information for being associated with item to be pushed and the characteristic information of user；Pushing module is configured to based on each The matching degree of the score of item to be pushed, each characteristic information for being associated with item to be pushed and the characteristic information of user is associated with, is being associated with Chosen in item set to be pushed it is at least one be associated with item to be pushed, and to terminal push it is selected be associated with item to be pushed.

In some embodiments, which further includes：Marking unit is configured to each item marking to be pushed for each Each item to be pushed in a item to be pushed, based on the associated at least one marking item of the item to be pushed and at least one marking The corresponding default weight of each marking item in, gives a mark to each item to be pushed.

In some embodiments, which further includes：Unit is excavated, is configured to excavate in the behavioral data of user and use The characteristic information at family, wherein, behavioral data includes at least one of following：Location data, search information and consumption information.

In some embodiments, which further includes：Second push unit is configured to treat to terminal push is selected Push the associated comment information of item and with the selected associated comment information for being associated with item to be pushed of item to be pushed.

The third aspect, present invention also provides a kind of server, including：One or more processors；Memory, for depositing The one or more programs of storage；When said one or multiple programs are performed by said one or multiple processors so that above-mentioned place Reason device realizes the method for pushed information that the application provides.

Fourth aspect, present invention also provides a kind of computer readable storage mediums, are stored thereon with computer program, should When program is executed by processor so that above computer readable storage medium storing program for executing realizes the side for pushed information that the application provides Method.

The method and apparatus for pushed information that the application provides are believed by the geographical location based on the user got The geographical location information and preset distance threshold of the item to be pushed cease, to prestore, determine item set to be pushed, later, based on treating Push score, the characteristic information of each item to be pushed and the feature for the user being generated in advance of each item to be pushed in item set Information chooses at least one item to be pushed in above-mentioned item set to be pushed, and waits to push to selected by above-mentioned user push And with selected item push is associated is associated with item push, so as to the quality of the information selected by improving, and realization It is pushed with more targeted information.

Description of the drawings

By reading the detailed description made to non-limiting example made with reference to the following drawings, the application's is other Feature, objects and advantages will become more apparent upon：

Fig. 1 is that this application can be applied to exemplary system architecture figures therein；

Fig. 2 is the flow chart according to one embodiment of the method for pushed information of the application；

Fig. 3 is an exemplary process diagram according to the application scenarios of the method for pushed information of the application；

Fig. 4 is the flow chart according to another embodiment of the method for pushed information of the application；

Fig. 5 is the structure diagram according to one embodiment of the device for pushed information of the application；

Fig. 6 is adapted for the structure diagram of the computer system of the server for realizing the embodiment of the present application.

Specific embodiment

The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched The specific embodiment stated is used only for explaining related invention rather than the restriction to the invention.It also should be noted that in order to Convenient for description, illustrated only in attached drawing and invent relevant part with related.

It should be noted that in the absence of conflict, the feature in embodiment and embodiment in the application can phase Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.

Fig. 1 shows the implementation of the method for pushed information that can apply the application or the device for pushed information The exemplary system architecture 100 of example.

As shown in Figure 1, system architecture 100 can include terminal device 101,102,103, network 104 and server 105. Network 104 between terminal device 101,102,103 and server 105 provide communication link medium.Network 104 can be with Including various connection types, such as wired, wireless communication link or fiber optic cables etc..

User 110 can be interacted with using terminal equipment 101,102,103 by network 104 with server 105, with receive or Send message etc..Various telecommunication customer end applications can be installed on terminal device 101,102,103, such as class application of doing shopping, Map class application, navigation type application, searching class application, web browser applications, instant messaging tools, mailbox client, social activity Platform software, payment software etc..

Terminal device 101,102,103 can be had display screen and data receiver is supported to be set with the various electronics sent It is standby, including but not limited to smart mobile phone, tablet computer, smartwatch, pocket computer on knee and desktop computer etc..

Server 105 can be to provide the server of various services, such as the geographical location information of the terminal to getting, The background server that the score and characteristic information of the characteristic information of the user of using terminal and the item to be pushed to prestore are supported. Background server can to the geographical location information of the terminal got, using the user of the terminal characteristic information and prestore Item to be pushed score and characteristic information analyze etc. processing, and by handling result (such as the item to be pushed of selected taking-up With with the item to be pushed of selected taking-up is associated is associated with item to be pushed) feed back to terminal device.

It should be noted that the method for pushed information that the embodiment of the present application is provided generally is held by server 105 Row, correspondingly, is generally positioned at for the device of pushed information in server 105.

It should be understood that the number of the terminal device, network and server in Fig. 1 is only schematical.According to realization need Will, can have any number of terminal device, network and server.

With continued reference to Fig. 2, the flow of one embodiment of the method for pushed information according to the application is shown 200.This is used for the method for pushed information, includes the following steps：

Step 201, the geographical location information of the terminal of user is obtained.

In the present embodiment, electronic equipment (such as the service shown in FIG. 1 for the operation of the method for pushed information thereon Device) geographical location information of above-mentioned terminal can be obtained by the terminal that radio connection is positioned from user using it. Above-mentioned electronic equipment can pass through global positioning system (Global Positioning System, GPS), Chinese big-dipper satellite The satellite navigation systems such as navigation system (BeiDou Navigation Satellite System, BDS) carry out above-mentioned terminal Positioning, and obtain the geographical location information of above-mentioned terminal.Above-mentioned geographical location information can be the warp of above-mentioned terminal position Information and latitude information are spent, for example, when terminal is located at Beijing Tian'anmen Square, then the geographical location information of the terminal can be 39 degree 54 points of 116 degree 23 points of east longitude 17 seconds and north latitude 27 seconds；Can also be the street name residing for above-mentioned terminal or position Number information etc., for example, the crossroad of Zhichun Road, Haidian District, Beijing City and Zhong Guan-cun East Road；It can also be above-mentioned terminal Landmark or significant place near present position, for example, Peking University east gate subway station B is exported.

Step 202, the corresponding geographical location information of item to be pushed to prestore is obtained.

In the present embodiment, above-mentioned electronic equipment can obtain the geography in the attribute information of pre-stored item to be pushed Location information.Above-mentioned electronic equipment can prestore multiple items to be pushed, wherein, above-mentioned item to be pushed can be that trade company believes Breath, merchandise news, action message, coupon information etc..Above-mentioned item to be pushed can correspond to multiple attribute informations, for example, treating The corresponding geographical location information (being referred to as position interest points (Position Of Interest, POI)) of item is pushed, waits to push away Send the category of employment (for example, food and drink class, GT grand touring, dress and personal adornment class etc.) belonging to item, the characteristic information (example of item to be pushed Such as, attitude is good, cost-effective, food materials are fresh etc.), evaluation information, exposure information and public feelings information of item to be pushed etc. Deng.Above-mentioned electronic equipment can be from news category application or based on user's original content application (for example, public praise net, Sina are micro- Win etc.) in obtain the exposure information and public feelings information of above-mentioned item to be pushed.Above-mentioned exposure information typically refers to what is be disclosed for out Negative report, above-mentioned public feelings information are referred to as public opinion situation information, refer in certain social space, around intermediary Generation, development and the variation of social event, as main body the common people to as the social governor of object, enterprise, individual and its The social attitude that the orientation of his various organization and its politics, society, morals etc. is generated and held, public feelings information can be just Face information, negative report or neutral information.

Step 203, the geographical location information based on terminal, the corresponding geographical location information of item to be pushed and preset distance Threshold value, determines item set to be pushed, and obtain in item set push being generated in advance each the characteristic information of item to be pushed with The score of each item to be pushed.

In the present embodiment, above-mentioned electronic equipment gets the geographical location information of above-mentioned terminal in step 201, and After getting the corresponding geographical location information of above-mentioned item to be pushed in step 202, it may be determined that the geographical location of above-mentioned terminal The distance between geographical location corresponding with above-mentioned item to be pushed, and the distance and preset distance threshold are compared, it obtains Above-mentioned distance is taken to be less than the item to be pushed corresponding to the distance of preset distance threshold, and generates item to be pushed；Later, it can obtain The each characteristic information of item to be pushed and each score of item to be pushed in the above-mentioned item set to be pushed being generated in advance are taken, In, features described above information can be the information for the feature for describing above-mentioned item to be pushed, and features described above information is referred to as label Information, that is, the information for the characteristics of identifying above-mentioned item to be pushed, for example, when above-mentioned when it is food and drink class merchant information to push item, Characteristic information can be clean hygiene, big, the authentic North-east China cuisine of dish amount etc., when above-mentioned item to be pushed is service class merchandise news (example Such as, manicure information on services, beauty services information when) when, characteristic information can be attitude is good, has present etc..It is above-mentioned to treat The score of push item can be the evaluation score that netizen treats push item, for example, five stars or 9.8 grading；It can also be root The evaluation score that comment information, exposure information and public feelings information that push item is treated according to netizen etc. calculates.

In the present embodiment, above-mentioned electronic equipment can be extracted or be excavated from the comment information of above-mentioned item to be pushed and is above-mentioned Characteristic information.Above-mentioned electronic equipment can extract each comment information of above-mentioned item to be pushed first；Later, above-mentioned each item is commented It is segmented by information, and generates comment set of words；It finally, will be in above-mentioned comment set of words and preset characteristic information library Characteristic information matched, characteristic information of the characteristic information that will match to as above-mentioned item to be pushed.It waits to push when above-mentioned When item is merchant information, above-mentioned electronic equipment can also be corresponding when being registered in Administration for Industry and Commerce from the trade company corresponding to merchant information The characteristic information of above-mentioned merchant information is extracted in business scope in log-on message, for example, can be from the business scope of trade company Extract the main style of cooking that the trade company is managed, e.g., Hunan cuisine, Guangdong dishes, the south of Fujian Province dish etc..Above-mentioned electronic equipment can also be from news Obtain the exposure information and public feelings information of above-mentioned item to be pushed in class application or the application based on user's original content, and from upper State the characteristic information that above-mentioned item to be pushed is extracted in exposure information and public feelings information.

In some optional realization methods of the present embodiment, above-mentioned electronic equipment can comment each item to be pushed Point.It is possible, firstly, to obtain the scoring item to score the item to be pushed, above-mentioned scoring item can be comment information, exposure letter Breath and public feelings information etc.；Later, some sentiment classification models (e.g., condition random field (Conditional Random can be utilized Fields, CRFs), support vector machines (Support Vector Machine, SVM) etc.) emotion point is carried out to comment information Comment information can be divided into positive comment information, negative reviews information and neutral comment information (ameleia comment information) by class, Emotional semantic classification can also be carried out to public feelings information using these sentiment classification models, public feelings information can be divided into positive public sentiment letter Breath, negative public feelings information and neutral public feelings information (ameleia public feelings information).It is then possible to it obtains to every in above-mentioned scoring item A corresponding default weighted value of item that scores, for example, can be according to scoring significance level setting exposure information, comment information and public sentiment The weighted value of information.Finally, the quantity and the product of the default weighted value of the marking item of each marking item are calculated, and is multiplied each Product is added, and obtains the score of the item to be pushed, wherein, above-mentioned electronic equipment can be with this dozen of automatic identification when carrying out scoring operations The emotion of subitem if the marking item is negative report, plus negative sign (-) or can utilize institute before gained product It obtains product and is multiplied by the value of " -1 " as result of product；If the marking item is neutral information, can be by the weight of the marking item Value is set as 0.As an example, when the weighted value of exposure information is -3, the weighted value of positive comment information is 2, negative reviews letter The weighted value of breath is -2, and the weighted value of front public feelings information is 1, when the weighted value of negative public feelings information is -1, gets exposure Information is 1, and positive comment information is 15, and negative reviews information is 2, and front public feelings information is 3, negative public feelings information It it is 1, then the score that can obtain the item to be pushed is 25.

Step 204, for each item to be pushed in item set to be pushed, the characteristic information of user being generated in advance is determined With the matching degree of the characteristic information of the item to be pushed.

In the present embodiment, above-mentioned electronic equipment can obtain the characteristic information of above-mentioned user, the feature letter of user first Breath is referred to as the portrait information of user, refer to according to information such as the social property of user, living habit and consumer behaviors and The information of a labeling taken out.It can such as be believed according to the feature of the Folk Information extraction user in the essential information of user Breath, if the nationality of user is the Hui ethnic group, then the characteristic information that can extract the user is " Islamic "；It can be according to the life of user Custom, for example, focus on health, the extraction user such as like cleanliness characteristic information；It can also be believed according to the eating habit of user, consumption The characteristic information of the extraction user such as breath.Later, in step 203 determine item set to be pushed in each item to be pushed, It can determine the matching degree of the characteristic information and the characteristic information of the item to be pushed of above-mentioned user, above-mentioned electronic equipment can will be upper The characteristic information for stating user is matched, and determine use according to the number matched one by one with the characteristic information of the item to be pushed The matching degree of the characteristic information at family and the characteristic information of the item to be pushed.If it for example, is wrapped in the characteristic information of the item to be pushed Whole characteristic informations in the characteristic information of above-mentioned user have been included, then can determine the characteristic information of the item to be pushed and above-mentioned use There is the relationship that exactly matches in the characteristic information at family, i.e. matching degree is 1；If include in the characteristic information of the item to be pushed above-mentioned Partial Feature information in the characteristic information of user can then determine the characteristic information of the item to be pushed and the feature of above-mentioned user There are part matching relationships for information, can determine matching degree according to the quantity there are matching relationship；And the if item to be pushed Do not include any characteristic information in the characteristic information of above-mentioned user in characteristic information, then can determine the feature of the item to be pushed The characteristic information of information and above-mentioned user are 0 there are mismatch relationship, i.e. matching degree.

In some optional realization methods of the present embodiment, wait to push with above-mentioned in the characteristic information for determining above-mentioned user Item is associated with before the matching degree of item to be pushed, and the behavioral data of above-mentioned user can be excavated first above-mentioned to generate The characteristic information of user, wherein, above-mentioned behavioral data can include the location data of user, such as above-mentioned according to dining peak time The location data of user, to determine hobby of the above-mentioned user to dining room type；Above-mentioned behavioral data can also include searching for user Rope information if user searches for " Beijing orthodox school Sichuan cuisine shop " in a search engine, can go out user according to this search information extraction Characteristic information " Sichuan cuisine ", " peppery " etc.；Above-mentioned behavioral data can also include the consumption information of user, if user is in western-style restaurant The number of consumption is relatively more, then can extract the characteristic information " western-style food " of user.

Step 205, the characteristic information of score, user based on each item to be pushed and the characteristic information of each item to be pushed Matching degree, choose at least one item to be pushed in item set to be pushed, and to selected item push of terminal push with With selected item to be pushed is associated is associated with item to be pushed.

In the present embodiment, above-mentioned electronic equipment can be based on each item to be pushed obtained in step 203 score and The matching degree of the characteristic information of the user determined in step 204 and the characteristic information of each item to be pushed, in item set to be pushed It is middle to choose at least one item to be pushed, for example, the whole item to be pushed that matching degree is 1 can be pushed, can also push except matching It is whole item to be pushed except 0 to spend；The part item to be pushed that matching degree is 1 can also be pushed；Later, it can be pushed to terminal Selected item to be pushed and with selected item to be pushed is associated is associated with item to be pushed, wherein, above-mentioned electronic equipment can be with By carrying out big data analysis to the multiple items to be pushed got, show that user is checked in item to be pushed to first, purchased Item to be pushed to second such as is checked, is bought, being clicked at the probability of operations while the operations such as buying, click or later, will be greater than What the second item to be pushed corresponding to the probability of preset probability threshold value was set as the above-mentioned first item to be pushed is associated with item to be pushed. It is above-mentioned to be associated with item to be pushed to be that scene information corresponding with selected item to be pushed is associated be associated with item to be pushed, example Such as, when above-mentioned when it is food and drink class merchant information to push item, the item to be pushed that is associated with of the item to be pushed can be food and drink class quotient Casino information (e.g., cinema's information, table trip club information etc.) near family；Can also wait to push with selected The corresponding associated item to be pushed of geographical location information of item, for example, when above-mentioned when it is merchandise news to push item, the item to be pushed Be associated in the merchant information or the trade company that item to be pushed can be the trade company that the corresponding commodity of the merchandise news are sold its The merchandise news of his commodity.

In the present embodiment, above-mentioned electronic equipment can the score based on each item to be pushed, from above-mentioned item collection to be pushed According to the sequence that score is descending in conjunction, at least one item to be pushed is chosen；It can also the characteristic information based on above-mentioned user With the matching degree of the characteristic information of each item to be pushed, according to descending suitable of matching degree from above-mentioned item set to be pushed Sequence chooses at least one item to be pushed.

In some optional realization methods of the present embodiment, above-mentioned electronic equipment can be obtained first previously according to big number According to analysis scheduling algorithm generation with selected item to be pushed is associated is associated with item set to be pushed；Later, it can obtain above-mentioned It is associated in item set to be pushed and is each associated with the score of item to be pushed and the characteristic information for being each associated with item to be pushed；Then, Item to be pushed is associated with for each, it may be determined that this is associated with of the characteristic information and the characteristic information of above-mentioned user of item to be pushed With degree, the feature that can be matched by determining the characteristic information of the above-mentioned characteristic information for being associated with item to be pushed and above-mentioned user is believed The quantity of breath determines matching degree；It finally, can be based on each score for being associated with item to be pushed, each spy for being associated with item to be pushed Reference ceases the matching degree with the characteristic information of above-mentioned user, chooses at least one be associated in above-mentioned be associated in item set push and treats Item is pushed, and item to be pushed is associated with to selected by the push of above-mentioned terminal, wherein, above-mentioned electronic equipment can be waited to push away according to being associated with The sequence for sending the score of item descending it is above-mentioned be associated in item set to be pushed to choose at least one be associated with item to be pushed；Also may be used With according to the descending sequence of matching degree it is above-mentioned be associated in item set to be pushed to choose at least one be associated with item to be pushed；Also It can determine whether the score for being associated with item to be pushed is more than preset score threshold, above-mentioned score is more than preset score threshold The item to be pushed that is associated be pushed to user；It can also determine to be associated with the characteristic information of item to be pushed and the characteristic information of above-mentioned user Matching degree whether be more than preset matching degree threshold value, above-mentioned matching degree is waited to push more than being associated with for preset matching degree threshold value Item is pushed to user.

In some optional realization methods of the present embodiment, above-mentioned electronic equipment can also be to selected by the push of above-mentioned terminal The associated comment information of item to be pushed that takes and believe with the associated comment for being associated with item to be pushed of above-mentioned selected item to be pushed Breath, so that above-mentioned user carries out decision according to comment information.

The method that above-described embodiment of the application provides is by by the characteristic information of user, behavioural information and item to be pushed Characteristic information, score are associated, and while pushing item to be pushed to user, also push be associated with associated with item to be pushed and wait to push away Item is sent, so as to improve the quality of selected information, and realizes and is pushed with more targeted information.

With continued reference to Fig. 3, Fig. 3 is exemplary according to one of the application scenarios of the method for pushed information of the application Flow chart.In figure 3, background information push server can first to the behavioral data in the behavior database of user 311 into Row big data analysis generates the characteristic information of user；Later, item to be pushed is extracted from the attribute information base 312 of item to be pushed Geographical location information, category of employment and characteristic information, further according in the scoring item library 313 of item to be pushed comment information, expose Optical information and public feelings information determine each item score to be pushed；Then, the geographical location information based on each item to be pushed, it is raw Into item set to be pushed, then score and the characteristic information of each item to be pushed, the feature letter of user based on each item to be pushed Breath, chooses at least one item to be pushed in item set to be pushed；Finally to selected item push of above-mentioned user push with/ Or with the associated comment information for being associated with item to be pushed and/or the item to be pushed of the item to be pushed.Above-mentioned background information push clothes The comment information that above-mentioned user delivers can also be added in the scoring item library 313 of item to be pushed by business device.

With further reference to Fig. 4, it illustrates the flows 400 of another embodiment of the method for pushed information.The use In the flow 400 of the method for pushed information, include the following steps：

Step 401, the geographical location information of the terminal of user is obtained.

In the present embodiment, electronic equipment (such as the service shown in FIG. 1 for the operation of the method for pushed information thereon Device) geographical location information of above-mentioned terminal can be obtained by the terminal that radio connection is positioned from user using it. Above-mentioned electronic equipment can be by satellite navigation systems such as global positioning system, Chinese Beidou satellite navigation systems to above-mentioned terminal It is positioned, and obtains the geographical location information of above-mentioned terminal.Above-mentioned geographical location information can be above-mentioned terminal position Longitude information and latitude information；Can also be street name residing for above-mentioned terminal or the number information of position etc.； It can also be the landmark near above-mentioned terminal present position or significant place.

Step 402, the corresponding geographical location information of item to be pushed to prestore is obtained.

In the present embodiment, above-mentioned electronic equipment can obtain the geographical location in the attribute of pre-stored item to be pushed Information.Above-mentioned electronic equipment can prestore multiple items to be pushed, wherein, above-mentioned item to be pushed can be merchant information, quotient Product information, action message, coupon information etc..Above-mentioned item to be pushed can correspond to multiple attributes, for example, item to be pushed corresponds to Geographical location information, the category of employment belonging to item to be pushed, the characteristic information of item to be pushed, the evaluation information of item to be pushed, Exposure information and public feelings information etc..Above-mentioned electronic equipment can be from news category application or the application based on user's original content The middle exposure information and public feelings information for obtaining above-mentioned item to be pushed.Above-mentioned exposure information typically refers to the negative letter being disclosed for out Breath, above-mentioned public feelings information is referred to as public opinion situation information, refers in certain social space, around intermediary society thing Generation, development and the variation of part, the common people as main body are to as the social governor of object, enterprise, individual and other kinds The social attitude that the orientation of tissue and its politics, society, morals etc. is generated and held, public feelings information can be front letter Breath, negative report or neutral information.

Step 403, the geographical location information based on terminal, the corresponding geographical location information of item to be pushed and preset distance Threshold value, determines item set to be pushed, and obtain in item set push being generated in advance each the characteristic information of item to be pushed with The score of each item to be pushed.

In the present embodiment, above-mentioned electronic equipment gets the geographical location information of above-mentioned terminal in step 401, and After getting the corresponding geographical location information of above-mentioned item to be pushed in step 402, it may be determined that the geographical location of above-mentioned terminal The distance between geographical location corresponding with above-mentioned item to be pushed, and the distance and preset distance threshold are compared, it obtains Above-mentioned distance is taken to be less than the item to be pushed corresponding to the distance of preset distance threshold, and generates item to be pushed；Later, it can obtain The each characteristic information of item to be pushed and each score of item to be pushed in the above-mentioned item set to be pushed being generated in advance are taken, In, features described above information can be the information for the feature for describing above-mentioned item to be pushed, and features described above information is referred to as label Information, that is, the information for the characteristics of identifying above-mentioned item to be pushed, for example, when above-mentioned when it is food and drink class merchant information to push item, Characteristic information can be clean hygiene, big, the authentic North-east China cuisine of dish amount etc., when above-mentioned when item is pushed as service class merchandise news, Its characteristic information can be that attitude is good, has present etc..The score of above-mentioned item to be pushed can be that netizen treats push item Evaluation score, for example, five stars or 9.8 grading；Can also be comment information, the exposure information that push item is treated according to netizen The evaluation score calculated with public feelings information etc..

Step 404, for each item to be pushed in item set to be pushed, the characteristic information of user being generated in advance is determined With the matching degree of the characteristic information of the item to be pushed.

In the present embodiment, above-mentioned electronic equipment can obtain the characteristic information of above-mentioned user, the feature letter of user first Breath is referred to as the portrait information of user, refer to according to information such as the social property of user, living habit and consumer behaviors and The information of a labeling taken out.It can such as be believed according to the feature of the Folk Information extraction user in the essential information of user Breath；Can according to the living habit of user, for example, focus on health, the extraction user such as like cleanliness characteristic information；It can also basis Eating habit, consumption information of user etc. extract the characteristic information of user.Later, the item to be pushed for being determined in step 403 Each item to be pushed in set, it may be determined that the matching of the characteristic information of above-mentioned user and the characteristic information of the item to be pushed Degree, above-mentioned electronic equipment can be matched the characteristic information of above-mentioned user one by one with the characteristic information of the item to be pushed, and The matching degree of the characteristic information and the characteristic information of the item to be pushed of user is determined according to the number matched.If for example, Include whole characteristic informations in the characteristic information of above-mentioned user in the characteristic information of the item to be pushed, then can determine that this is treated It pushes the characteristic information of item and there is the relationship that exactly matches with the characteristic information of above-mentioned user, is i.e. matching degree is 1；If this waits to push Include the Partial Feature information in the characteristic information of above-mentioned user in the characteristic information of item, then can determine the item to be pushed The characteristic information of characteristic information and above-mentioned user can be determined according to there are the quantity of matching relationship there are part matching relationship With degree；And if in the characteristic information of the item to be pushed not include above-mentioned user characteristic information in any characteristic information, Can determining the characteristic information of the item to be pushed, there are mismatch relationships with the characteristic information of above-mentioned user, i.e. matching degree is 0.

Step 405, for each item to be pushed in each item to be pushed, determine whether the score of the item to be pushed is more than Preset score threshold.

In the present embodiment, for each item to be pushed in each item to be pushed, above-mentioned electronic equipment can determine this Whether the score of item to be pushed is more than preset score threshold, and above-mentioned score threshold can manually be set, can also It is that above-mentioned electronic equipment is given tacit consent to, for example 5 points represent very satisfied, 4 points represent when feeling quite pleased, then can set score threshold It is 4 points.When determine the item to be pushed score be more than preset score threshold, then can perform step 406.

Step 406, if the score of the item to be pushed is more than preset score threshold, which is divided into and waits to push away It send in the first subclass of item.

In the present embodiment, if the score of the item to be pushed is more than preset score threshold, above-mentioned electronic equipment can be with The item to be pushed is divided into the first subclass of item to be pushed, i.e., the Xiang Jun to be pushed in above-mentioned the first subclass of item to be pushed It can be the item to be pushed that score is more than preset score threshold.The item to be pushed is divided into the first subclass of item to be pushed Later, step 407 is performed.

Step 407, according to the characteristic information of user and the first subclass of item to be pushed from the first subclass of item to be pushed In each item to be pushed characteristic information the descending sequence of matching degree, choose at least one item to be pushed.

In the present embodiment, it can be pushed from above-mentioned the first subclass of item to be pushed according to the characteristic information of user with waiting The descending sequence of the matching degree of the characteristic information of each item push in the first subclass, selection is at least one to be waited to push away Send item.If selection is an item to be pushed, which is an item to be pushed of matching degree maximum；If selection is Three items to be pushed then are ordered as the item to be pushed of first three for matching degree.After selecting item to be pushed, step 411 is performed.

Step 408, for each item to be pushed in each item to be pushed, determine that the characteristic information of user is waited to push with this Whether the matching degree of the characteristic information of item is more than preset matching degree threshold value.

In the present embodiment, for each item to be pushed in each item to be pushed, above-mentioned electronic equipment can determine to use Whether the characteristic information at family and the matching degree of the characteristic information of the item to be pushed are more than preset matching degree threshold value, above-mentioned matching degree Threshold value can be that electronic equipment manually set or above-mentioned is given tacit consent to, such as matching degree threshold value is set as 0.8.When determining that the characteristic information of user and the matching degree of the characteristic information of the item to be pushed be more than preset matching degree threshold value, Step 409 can then be performed.

Step 409, if the characteristic information of user and the matching degree of the characteristic information of the item to be pushed are more than preset matching Threshold value is spent, then the item to be pushed is divided into item second subset conjunction to be pushed.

In the present embodiment, if the matching degree of the characteristic information of user and the characteristic information of the item to be pushed is more than preset Matching degree threshold value, then above-mentioned electronic equipment the item to be pushed can be divided into during item second subset to be pushed closes, i.e., it is above-mentioned to treat Item to be pushed during push item second subset is closed may each be the item to be pushed that matching degree is more than preset matching degree threshold value.It should After item to be pushed is divided into during item second subset to be pushed is closed, step 410 is performed.

Step 410, each item to be pushed in being closed from item second subset to be pushed conjunction according to item second subset to be pushed The descending sequence of score, choose at least one item to be pushed.

In the present embodiment, in being closed in being closed from above-mentioned item second subset to be pushed according to item second subset to be pushed The descending sequence of the score of each item to be pushed, chooses at least one item to be pushed.If selection is an item to be pushed, Then the item to be pushed is the item to be pushed of score maximum；If selection is three items to be pushed, first three is ordered as score Item to be pushed.After selecting item to be pushed, step 411 is performed.

Step 411, it waits to push away to the selected item to be pushed of terminal push and with associated be associated with of selected item to be pushed Send item.

In the present embodiment, after item to be pushed is selected from step 407 or step 410, above-mentioned electronic equipment can With to the selected item to be pushed of terminal push and with selected item to be pushed is associated is associated with item to be pushed, wherein, it is above-mentioned Electronic equipment can obtain user in item to be pushed to first by carrying out big data analysis to the multiple items to be pushed got It checked, bought, being clicked etc. while operations or item to be pushed to second such as is checked, bought, clicked at the operations later Probability will be greater than the pass that the corresponding to the probability of preset probability threshold value second item to be pushed is set as the above-mentioned first item to be pushed Join item to be pushed.It is above-mentioned that be associated with item to be pushed can be that the associated association of corresponding with selected item to be pushed scene information is treated Item is pushed, for example, when above-mentioned when it is food and drink class merchant information to push item, the item to be pushed that is associated with of the item to be pushed can be this Casino information near food and drink class trade company；It can also be geographical location information association corresponding with selected item to be pushed Item to be pushed, for example, when it is above-mentioned wait push item be merchandise news when, the item to be pushed that is associated with of the item to be pushed can be the quotient The merchant information for the trade company that the corresponding commodity of product information are sold or the merchandise news of other commodity in the trade company.

Figure 4, it is seen that compared with the corresponding embodiments of Fig. 2, the method for pushed information in the present embodiment Flow 400 highlight and treat push item the step of being chosen.The scheme of the present embodiment description can introduce more multiselect as a result, The method for taking item to be pushed so as to improve the quality of selected information, and is realized and is pushed with more targeted information.

With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, this application provides one kind for pushing letter One embodiment of the device of breath, the device embodiment is corresponding with embodiment of the method shown in Fig. 2, which can specifically answer For in various electronic equipments.

As shown in figure 5, include described in the present embodiment for the device 500 of pushed information：First acquisition unit 501, Two acquiring units 502, the first determination unit 503, the second determination unit 504 and the first push unit 505.Wherein, it first obtains Unit 501 is configured to obtain the geographical location information of the terminal of user；Second acquisition unit 502 is configured to obtain what is prestored The corresponding geographical location information of item to be pushed；First determination unit 503 is configured to the geographical location information based on the terminal, The corresponding geographical location information of item to be pushed and preset distance threshold, determine item set to be pushed, and obtain pre- Mr. The each characteristic information of item to be pushed and each score of item to be pushed in the item set to be pushed described in；Second determination unit 504 are configured to, for each item to be pushed in the item set to be pushed, determine the feature of the user being generated in advance Information and the matching degree of the characteristic information of the item to be pushed；First push unit 505 is configured to based on each item to be pushed The matching degree of the characteristic information of score, the characteristic information of the user and each item to be pushed, in the item set to be pushed Choose at least one item to be pushed, and to the selected item to be pushed of terminal push and with the selected item to be pushed It is associated to be associated with item to be pushed.

It in the present embodiment, can be by wireless connection side for the first acquisition unit 501 of the device of pushed information 500 Formula obtains the geographical location information of above-mentioned terminal from user using the terminal that it is positioned.Above-mentioned first acquisition unit 501 can To be positioned by satellite navigation systems such as global positioning system, Chinese Beidou satellite navigation systems to above-mentioned terminal, and obtain Take the geographical location information of above-mentioned terminal.Above-mentioned geographical location information can be the longitude information and latitude of above-mentioned terminal position Spend information；Can also be street name residing for above-mentioned terminal or the number information of position etc.；It can also be above-mentioned end Hold the landmark near present position or significant place.

In the present embodiment, it can be obtained for the second acquisition unit 502 of the device of pushed information 500 pre-stored Geographical location information in the attribute of item to be pushed.Above-mentioned second acquisition unit 502 can prestore multiple items to be pushed, In, above-mentioned item to be pushed can be merchant information, merchandise news, action message, coupon information etc..Above-mentioned item to be pushed can With the multiple attributes of correspondence, for example, the corresponding geographical location information of item to be pushed, the category of employment belonging to item to be pushed are waited to push The characteristic information of item, evaluation information, exposure information and public feelings information of item to be pushed etc..Above-mentioned second acquisition unit 502 can To obtain the exposure information of above-mentioned item to be pushed and public sentiment letter in the application from news category application or based on user's original content Breath.Above-mentioned exposure information typically refers to the negative report being disclosed for out, and above-mentioned public feelings information is referred to as public opinion situation information, Refer in certain social space, around the generation, development and variation of intermediary social event, the common people as main body are to making It is generated for the social governor of object, enterprise, individual and the orientation of other various organizations and its politics, society, morals etc. With the social attitude held, public feelings information can be positive information, negative report or neutral information.

In the present embodiment, based on above-mentioned first acquisition unit 501 get above-mentioned terminal geographical location information and on It states after second acquisition unit 502 gets the corresponding geographical location information of above-mentioned item to be pushed, above-mentioned first determination unit 503 Can determine the distance between the geographical location of above-mentioned terminal geographical location corresponding with above-mentioned item to be pushed, and by the distance with Preset distance threshold is compared, and obtains to be pushed item of the above-mentioned distance corresponding to less than the distance of preset distance threshold, And generate item to be pushed；Later, the feature letter of each item to be pushed in the above-mentioned item set to be pushed being generated in advance can be obtained The score of breath and each item to be pushed, wherein, features described above information can be the information for the feature for describing above-mentioned item to be pushed, on State the information for the characteristics of characteristic information is referred to as label information, that is, identifies above-mentioned item to be pushed.Point of above-mentioned item to be pushed Number can be the evaluation score that netizen treats push item；Can also be comment information, the exposure letter that push item is treated according to netizen The evaluation score that breath and public feelings information etc. calculate.

In the present embodiment, above-mentioned use can be obtained first for the second determination unit 504 of the device of pushed information 500 The characteristic information at family, the characteristic information of user are referred to as the portrait information of user, refer to the social property according to user, life The information such as custom living and consumer behavior and the information of a labeling taken out.It such as can be in the essential information according to user Folk Information extracts the characteristic information of user；The characteristic information of user can be extracted according to the living habit of user；It can be with root According to the characteristic information of the extraction user such as the eating habit of user, consumption information.Later, in above-mentioned first determination unit 503 Each item to be pushed in determining item set to be pushed, it may be determined that the spy of the characteristic information of above-mentioned user and the item to be pushed The matching degree of reference breath, above-mentioned electronic equipment can carry out the characteristic information of above-mentioned user and the characteristic information of the item to be pushed It matches one by one, and the matching of the characteristic information and the characteristic information of the item to be pushed of user is determined according to the number matched Degree.

In the present embodiment, above-mentioned first push unit 505 can be each based on being obtained in above-mentioned first determination unit 503 The characteristic information of the user determined in the score of a item to be pushed and above-mentioned second determination unit 504 and the spy of each item to be pushed The matching degree of reference breath, chooses at least one item to be pushed in item set to be pushed；Later, selected by being pushed to terminal Item to be pushed and with selected item to be pushed is associated is associated with item to be pushed, wherein, above-mentioned first push unit 505 can be with By carrying out big data analysis to the multiple items to be pushed got, show that user is checked in item to be pushed to first, purchased Item to be pushed to second such as is checked, is bought, being clicked at the probability of operations while the operations such as buying, click or later, will be greater than What the second item to be pushed corresponding to the probability of preset probability threshold value was set as the above-mentioned first item to be pushed is associated with item to be pushed. It is above-mentioned to be associated with item to be pushed to be that scene information corresponding with selected item to be pushed is associated be associated with item to be pushed；Also may be used To be the associated item to be pushed of geographical location information corresponding with selected item to be pushed.

In some optional realization methods of the present embodiment, above-mentioned first push unit 505 can include first and determine Module (not shown), the first division module (not shown) and first choose module (not shown).Wherein, for Each item to be pushed in each item to be pushed, above-mentioned first determining module can determine whether the score of the item to be pushed is more than Preset score threshold, above-mentioned score threshold can be that electronic equipment manually set or above-mentioned is given tacit consent to；It Afterwards, if above-mentioned first determining module determines that the score of the item to be pushed is more than preset score threshold, above-mentioned first divides The item to be pushed can be divided into the first subclass of item to be pushed by module, i.e., treated in above-mentioned the first subclass of item to be pushed Push item may each be the item to be pushed that score is more than preset score threshold；Finally, above-mentioned first choose module can be from upper It states in the first subclass of item to be pushed according to each item to be pushed in the characteristic information of user and the first subclass of item to be pushed Characteristic information the descending sequence of matching degree, choose at least one item to be pushed.

In some optional realization methods of the present embodiment, above-mentioned first push unit 505 can also include second really Cover half block (not shown), the second division module (not shown) and second choose module (not shown).Wherein, it is right Each item to be pushed in each item to be pushed, above-mentioned second determining module can determine that the characteristic information of user is waited to push away with this Send whether the matching degree of the characteristic information of item is more than preset matching degree threshold value, above-mentioned matching degree threshold value can manually be set Electronic equipment acquiescence put or above-mentioned；Later, if above-mentioned second determining module determine the characteristic information of user with The matching degree of the characteristic information of the item to be pushed is more than preset matching degree threshold value, then above-mentioned second division module can treat this Push item is divided into item second subset conjunction to be pushed, i.e., the item to be pushed during above-mentioned item second subset to be pushed is closed may each be Matching degree is more than the item to be pushed of preset matching degree threshold value；Finally, above-mentioned second selection module can be from above-mentioned item to be pushed According to the sequence that the score of each item to be pushed in item second subset to be pushed conjunction is descending in second subset conjunction, choose extremely A few item to be pushed.

In some optional realization methods of the present embodiment, above-mentioned first push unit 505 can also be obtained including first Modulus block (not shown), the second acquisition module (not shown), third determining module (not shown) and push mould Block (not shown).Wherein, above-mentioned first acquisition module can obtain first generates previously according to big data analysis scheduling algorithm With selected item to be pushed is associated is associated with item set to be pushed；Later, above-mentioned second acquisition module can obtain above-mentioned It is associated in item set to be pushed and is each associated with the score of item to be pushed and the characteristic information for being each associated with item to be pushed；Then, Item to be pushed is associated with for each, above-mentioned third determining module can determine that this is associated with the characteristic information of item to be pushed and above-mentioned use The matching degree of the characteristic information at family, can be by determining that the above-mentioned characteristic information for being associated with item to be pushed and the feature of above-mentioned user are believed The quantity of characteristic information that matches is ceased to determine matching degree；Finally, above-mentioned pushing module can be waited to push based on each be associated with The score of item, the matching degree of each characteristic information for being associated with item to be pushed and the characteristic information of above-mentioned user, are treated in above-mentioned association Chosen in push item set it is at least one be associated with item push, and item to be pushed is associated with to selected by the push of above-mentioned terminal, In, above-mentioned electronic equipment can be associated with item set to be pushed according to the descending sequence of the score for being associated with item to be pushed above-mentioned Middle selection is at least one to be associated with item to be pushed；According to the descending sequence of matching degree item collection to be pushed can also be associated with above-mentioned It is chosen in conjunction and at least one is associated with item to be pushed；It can also determine whether the score for being associated with item to be pushed is more than preset score threshold Value, the item to be pushed that is associated with that above-mentioned score is more than to preset score threshold are pushed to user；It can also determine to be associated with and wait to push Whether the characteristic information of item and the matching degree of the characteristic information of above-mentioned user are more than preset matching degree threshold value, by above-mentioned matching degree The item to be pushed that is associated with more than preset matching degree threshold value is pushed to user.

In some optional realization methods of the present embodiment, marking can also be included for the device 500 of pushed information Unit (not shown).First, above-mentioned marking unit can obtain the scoring item to score the item to be pushed, upper commentary Subitem can be comment information, exposure information and public feelings information etc.；Later, some sentiment classification model (e.g., conditions can be utilized Random field, support vector machines etc.) to comment information carry out emotional semantic classification, comment information can be divided into positive comment information, Negative reviews information and neutral comment information can also carry out emotional semantic classification using these sentiment classification models to public feelings information, Public feelings information can be divided into front public feelings information, negative public feelings information and neutral public feelings information.It is then possible to it obtains to above-mentioned The corresponding default weighted value of each scoring item in scoring item, for example, exposure information can be set according to scoring significance level, commented By information and the weighted value of public feelings information.Finally, each marking quantity of item and multiplying for the default weighted value of the marking item are calculated Product, and by each product addition, the score of the item to be pushed is obtained, wherein, above-mentioned electronic equipment can when carrying out scoring operations It, can be before gained product plus negative if the marking item is negative report with the emotion of the automatic identification marking item Number (-) or the value of " -1 " is multiplied by as result of product by the use of gained product；If the marking item is neutral information, can incite somebody to action The weighted value of the marking item is set as 0.

In some optional realization methods of the present embodiment, it can also include excavating for the device 500 of pushed information Unit (not shown).With above-mentioned item to be pushed or the matching of item to be pushed is associated in the characteristic information for determining above-mentioned user Before degree, above-mentioned excavation unit can first excavate the behavioral data of above-mentioned user to be believed with the feature for generating above-mentioned user Breath, wherein, above-mentioned behavioral data can include the location data of user；The search that above-mentioned behavioral data can also include user is believed Breath；Above-mentioned behavioral data can also include the consumption information of user.

In some optional realization methods of the present embodiment, second can also be included for the device 500 of pushed information Push unit (not shown).Above-mentioned second push unit can also push selected item to be pushed to above-mentioned terminal and be associated with Comment information and with the above-mentioned associated comment information for being associated with item to be pushed of selected item to be pushed, for above-mentioned user's root Decision is carried out according to comment information.

It will be understood by those skilled in the art that the above-mentioned device 500 for pushed information further includes some other well known knots Structure, such as processor, memory etc., in order to unnecessarily obscure embodiment of the disclosure, these well known structures are in Figure 5 not It shows.

Below with reference to Fig. 6, it illustrates suitable for being used for realizing the computer system 600 of the server of the embodiment of the present invention Structure diagram.Server shown in Fig. 6 is only an example, should not be to the function of the embodiment of the present application and use scope band Carry out any restrictions.

As shown in fig. 6, computer system 600 includes central processing unit (CPU) 601, it can be read-only according to being stored in Program in memory (ROM) 602 or be loaded into program in random access storage device (RAM) 603 from storage section 608 and Perform various appropriate actions and processing.In RAM 603, also it is stored with system 600 and operates required various programs and data. CPU 601, ROM 602 and RAM 603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to always Line 604.

I/O interfaces 605 are connected to lower component：Importation 606 including keyboard, mouse etc.；It is penetrated including such as cathode The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loud speaker etc.；Storage section 608 including hard disk etc.； And the communications portion 609 of the network interface card including LAN card, modem etc..Communications portion 609 via such as because The network of spy's net performs communication process.Driver 610 is also according to needing to be connected to I/O interfaces 605.Detachable media 611, such as Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on driver 610, as needed in order to be read from thereon Computer program be mounted into storage section 608 as needed.

Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description Software program.For example, embodiment of the disclosure includes a kind of computer program product, including being carried on computer-readable medium On computer program, which includes for the program code of the method shown in execution flow chart.In such reality It applies in example, which can be downloaded and installed from network by communications portion 609 and/or from detachable media 611 are mounted.When the computer program is performed by central processing unit (CPU) 601, perform what is limited in the present processes Above-mentioned function.It should be noted that computer-readable medium described herein can be computer-readable signal media or Computer readable storage medium either the two arbitrarily combines.Computer readable storage medium for example can be --- but It is not limited to --- electricity, magnetic, optical, electromagnetic, system, device or the device of infrared ray or semiconductor or arbitrary above combination. The more specific example of computer readable storage medium can include but is not limited to：Electrical connection with one or more conducting wires, Portable computer diskette, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only deposit Reservoir (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory Part or above-mentioned any appropriate combination.In this application, computer readable storage medium can any be included or store The tangible medium of program, the program can be commanded the either device use or in connection of execution system, device.And In the application, computer-readable signal media can include the data letter propagated in a base band or as a carrier wave part Number, wherein carrying computer-readable program code.Diversified forms may be used in the data-signal of this propagation, including but not It is limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer Any computer-readable medium other than readable storage medium storing program for executing, the computer-readable medium can send, propagate or transmit use In by instruction execution system, device either device use or program in connection.It is included on computer-readable medium Program code any appropriate medium can be used to transmit, including but not limited to：Wirelessly, electric wire, optical cable, RF etc., Huo Zheshang Any appropriate combination stated.

Flow chart and block diagram in attached drawing, it is illustrated that according to the system of various embodiments of the invention, method and computer journey Architectural framework in the cards, function and the operation of sequence product.In this regard, each box in flow chart or block diagram can generation The part of one module of table, program segment or code, the part of the module, program segment or code include one or more use In the executable instruction of logic function as defined in realization.It should also be noted that it in some implementations as replacements, is marked in box The function of note can also be occurred with being different from the sequence marked in attached drawing.For example, two boxes succeedingly represented are actually It can perform substantially in parallel, they can also be performed in the opposite order sometimes, this is depended on the functions involved.Also it to note Meaning, the combination of each box in block diagram and/or flow chart and the box in block diagram and/or flow chart can be with holding The dedicated hardware based system of functions or operations as defined in row is realized or can use specialized hardware and computer instruction Combination realize.

Being described in unit involved in the embodiment of the present invention can be realized by way of software, can also be by hard The mode of part is realized.Described unit can also be set in the processor, for example, can be described as：A kind of processor packet Include first acquisition unit, second acquisition unit, the first determination unit, the second determination unit and the first push unit.Wherein, these The title of unit does not form the restriction to the unit in itself under certain conditions.For example, first acquisition unit can also be retouched It states as " unit for obtaining the geographical location information of the terminal of user ".

As on the other hand, present invention also provides a kind of computer-readable medium, which can be Included in device described in above-described embodiment；Can also be individualism, and without be incorporated the device in.Above-mentioned calculating Machine readable medium carries one or more program, when said one or multiple programs are performed by the device so that should Device：Obtain the geographical location information of the terminal of user；Obtain the corresponding geographical location information of item to be pushed to prestore；Based on end The geographical location information at end, the corresponding geographical location information of item to be pushed and preset distance threshold, determine item set to be pushed, And obtain each characteristic information of item to be pushed and each score of item to be pushed in the item set to be pushed being generated in advance；For Each item to be pushed in item set to be pushed determines that the characteristic information for the user being generated in advance is believed with the feature of the item to be pushed The matching degree of breath；Of the characteristic information of score, user based on each item to be pushed and the characteristic information of each item to be pushed With degree, choose at least one item to be pushed in item set to be pushed, and to the selected item to be pushed of terminal push and with institute The item to be pushed of selection is associated to be associated with item to be pushed.

Above description is only presently preferred embodiments of the present invention and the explanation to institute's application technology principle.People in the art Member should be appreciated that invention scope involved in the present invention, however it is not limited to the technology that the specific combination of above-mentioned technical characteristic forms Scheme, while should also cover in the case where not departing from foregoing invention design, it is carried out by above-mentioned technical characteristic or its equivalent feature The other technical solutions for arbitrarily combining and being formed.Such as features described above has similar work(with the (but not limited to) disclosed in the present invention The technical solution that the technical characteristic of energy is replaced mutually and formed.

Claims

A kind of 1. method for pushed information, which is characterized in that the method includes：

Obtain the geographical location information of the terminal of user；

Obtain the corresponding geographical location information of item to be pushed to prestore；

Based on the geographical location information of the terminal, the corresponding geographical location information of the item to be pushed and preset apart from threshold Value, determines item set push, and obtain be generated in advance described in each characteristic information of item to be pushed in item set to be pushed With the score of each item to be pushed；

For each item to be pushed in the item set to be pushed, determine the characteristic information for the user being generated in advance with being somebody's turn to do The matching degree of the characteristic information of item to be pushed；

The matching of the characteristic information of score, the user based on each item to be pushed and the characteristic information of each item to be pushed Degree chooses at least one item to be pushed in the item set to be pushed, and selected item to be pushed is pushed to the terminal With with the selected item to be pushed is associated is associated with item to be pushed.
2. according to the method described in claim 1, it is characterized in that, the score based on each item to be pushed, the user Characteristic information and each item to be pushed characteristic information matching degree, choose at least one treat in the item set to be pushed Item is pushed, including：

For each item to be pushed in each item to be pushed, determine whether the score of the item to be pushed is more than preset score threshold Value；

If so, the item to be pushed is divided into the first subclass of item to be pushed；

According to the characteristic information of the user and first subclass of item to be pushed from first subclass of item to be pushed In each item to be pushed characteristic information the descending sequence of matching degree, choose at least one item to be pushed.
3. according to the method described in claim 1, it is characterized in that, the score based on each item to be pushed, the user Characteristic information and each item to be pushed characteristic information matching degree, choose at least one treat in the item set to be pushed Item is pushed, including：

For each item to be pushed in each item to be pushed, the feature of the characteristic information and the item to be pushed of the user is determined Whether the matching degree of information is more than preset matching degree threshold value；

If so, the item to be pushed is divided into item second subset conjunction to be pushed；

Point of each item to be pushed in being closed in being closed from the item second subset to be pushed according to the item second subset to be pushed The descending sequence of number, chooses at least one item to be pushed.
4. according to the method described in one of claim 1-3, which is characterized in that described to wait to push away to selected by terminal push Send item and with the selected item to be pushed is associated is associated with item to be pushed, including：

It obtains and the selected item to be pushed is associated is associated with item set to be pushed；

Acquisition is each associated with the score of item to be pushed and the characteristic information for being each associated with item to be pushed；

Item to be pushed is associated with for each, determines for being associated with the characteristic information of item to be pushed and the characteristic information of the user With degree；

Based on each score for being associated with item to be pushed, each characteristic information for being associated with item to be pushed and the characteristic information of the user Matching degree, it is described be associated in item set to be pushed to choose at least one be associated with item to be pushed, and institute is pushed to the terminal Selection is associated with item to be pushed.
5. according to the method described in one of claim 1-3, which is characterized in that the method further includes：

For each item to be pushed in each item to be pushed, based on the associated at least one marking item of the item to be pushed and with institute The corresponding default weight of each marking item at least one marking item is stated, is given a mark to each item to be pushed.
6. according to the method described in one of claim 1-3, which is characterized in that the method further includes：

The characteristic information of the user is excavated in the behavioral data of the user, wherein, the behavioral data include with down toward One item missing：Location data, search information and consumption information.
7. according to the method described in claim 1, it is characterized in that, the method further includes：

To the selected associated comment information of item to be pushed of terminal push and the described and selected item to be pushed The associated comment information for being associated with item to be pushed.
8. a kind of device for pushed information, which is characterized in that described device includes：

First acquisition unit is configured to obtain the geographical location information of the terminal of user；

Second acquisition unit is configured to obtain the corresponding geographical location information of item to be pushed to prestore；

First determination unit, is configured to the geographical location information based on the terminal, the corresponding geographical position of the item to be pushed Confidence ceases and preset distance threshold, determines item set to be pushed, and obtains every in the item set to be pushed being generated in advance The characteristic information of a item to be pushed and each score of item to be pushed；

Second determination unit is configured to, for each item to be pushed in the item set to be pushed, determine what is be generated in advance The matching degree of the characteristic information of the user and the characteristic information of the item to be pushed；

First push unit is configured to the score based on each item to be pushed, the characteristic information of the user is waited to push away with each The matching degree of the characteristic information of item is sent, chooses at least one item to be pushed in the item set to be pushed, and to the terminal The selected item to be pushed of push and with the selected item to be pushed is associated is associated with item to be pushed.
9. device according to claim 8, which is characterized in that first push unit includes：

First determining module is configured to for each item to be pushed in each item to be pushed, and determines point of the item to be pushed Whether number is more than preset score threshold；

First division module is configured to if so, the item to be pushed is divided into the first subclass of item to be pushed；

First chooses module, is configured to the characteristic information according to the user and institute from first subclass of item to be pushed The descending sequence of the matching degree of the characteristic information of each item to be pushed in the first subclass of item to be pushed is stated, is chosen at least One item to be pushed.
10. device according to claim 8, which is characterized in that first push unit further includes：

Second determining module is configured to, for each item to be pushed in each item to be pushed, determine the feature of the user Whether information and the matching degree of the characteristic information of the item to be pushed are more than preset matching degree threshold value；

Second division module is configured to if so, the item to be pushed is divided into item second subset conjunction to be pushed；

Second chooses module, is configured to close according to the item second subset to be pushed from the item second subset conjunction to be pushed In each item to be pushed the descending sequence of score, choose at least one item to be pushed.
11. according to the device described in one of claim 8-10, which is characterized in that first push unit further includes：

First acquisition module, is configured to obtain and the selected item to be pushed is associated is associated with item set to be pushed；

Second acquisition module is configured to obtain each score for being associated with item to be pushed and is each associated with the feature letter of item to be pushed Breath；

Third determining module is configured to be associated with item to be pushed for each, determine this be associated with the characteristic information of item to be pushed with The matching degree of the characteristic information of the user；

Pushing module, be configured to based on each score for being associated with item to be pushed, each characteristic information for being associated with item to be pushed with The matching degree of the characteristic information of the user, it is described be associated in item set to be pushed choose it is at least one be associated with item to be pushed, And it is associated with item to be pushed to selected by terminal push.
12. according to the device described in one of claim 8-10, which is characterized in that described device further includes：

Marking unit is configured to be based on each item to be pushed in each item to be pushed each item marking to be pushed The associated at least one marking item of the item to be pushed and corresponding default with each marking item at least one marking item Weight gives a mark to each item to be pushed.
13. according to the device described in one of claim 8-10, which is characterized in that described device further includes：

Unit is excavated, is configured to excavate the characteristic information of the user in the behavioral data of the user, wherein, the row Include for data at least one of following：Location data, search information and consumption information.
14. device according to claim 8, which is characterized in that described device further includes：

Second push unit, be configured to the selected associated comment information of item push of terminal push and it is described and The selected associated comment information for being associated with item to be pushed of item to be pushed.
15. a kind of server, including：

One or more processors；

Memory, for storing one or more programs；

When one or more of programs are performed by one or more of processors so that one or more of processors Realize the method as described in any in claim 1-7.
16. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor The method as described in any in claim 1-7 is realized during execution.