JP2008046987A - Advertisement information providing device and method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To allow an advertiser to designate/register a predetermined part as an advertisement publication area and to display an advertisement on a web page when a display destination of the advertisement is not a map and the web page for shops and landmarks existing inside the advertisement publication area is displayed. <P>SOLUTION: This advertisement information providing device has an advertisement database storing advertisement information including area information about an area for publishing the advertisement, and a control means. When content is transmitted in response to a request from a terminal device, the control means extracts the advertisement information having coordinate information, which shows the position of the content on a map, included inside the advertisement publication area from the advertisement database, and creates a web page including the advertisement and the content based on the extracted advertisement information to transmit the web page to the terminal device. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an information processing technique for providing advertisement information via a network.

  2. Description of the Related Art Conventionally, there are known websites and car navigation systems that place icon images on map images in accordance with points where stores and landmarks exist, and provide the location of stores and advertisement information thereof.

For example, Patent Document 1 prompts an advertisement requester's terminal connected via the Internet to input advertisement information and displays a map based on map information stored in advance in the storage unit 15. The location of the advertisement object is prompted on the map, and the coordinates of the advertisement object located on the map are stored in the storage means 17 as a customer file in association with the inputted advertisement information, while the advertisement recipient's The map is displayed on the terminal on the basis of the map information stored in the storage means 15, and the advertisement is imaged at a point on the map corresponding to the stored coordinates of the advertisement object. Display the object, prompt the user to select a desired advertisement object, read the advertisement information associated with the selected advertisement object, and use the read advertisement information as the terminal of the advertisement recipient And outputs for, registration and the method of supplying the advertisement information is described.
Japanese Patent No. 2756483

  By the way, the invention described in Patent Document 1 uses a predetermined “point (point where a store or the like exists)” on the map image as an advertisement posting point. It is displayed on the top. As a result, the user can easily recognize the point where the advertising object (store or the like) actually exists.

  However, from the viewpoint of advertising effectiveness, not only the advertisement information is posted on a predetermined “point (a point where a store or the like exists)” on the map image, but also a predetermined “surface (a set of points) on the map image. In other words, it is desirable to post advertisement information in association with stores, facilities, etc. in a predetermined neighborhood area (area). This is because, for example, in the real world, a karaoke store not only puts up a sign at its own store (“dot”), but also by posting an advertisement in a nearby izakaya store or at the nearest station (“face”). This is the same as improving the effect and attracting customers.

  The present invention has been made in view of such circumstances, and an object thereof is to provide an advertisement information providing apparatus and the like that allow an advertiser to designate and register a predetermined “surface” as an advertisement placement area. At this time, when the display destination of the advertisement is not on the map but a page of a store or landmark existing in the advertisement placement area is displayed, an object is to enable the advertisement to be posted on the page. It is another object of the present invention to make it easy to select and specify an advertisement placement area on a map image.

  In order to solve the above-described problems, an advertisement information providing apparatus according to the present invention includes an advertisement database that stores advertisement information including area information (hereinafter referred to as an “advertisement placement area”) relating to an advertisement placement area, and a terminal device. When content is transmitted in response to a request, advertisement information including the coordinate information indicating the position of the content on the map within the advertisement placement area is extracted from the advertisement database, and the advertisement and content based on the extracted advertisement information Control means for generating and transmitting a web page including the information to the terminal device.

  At this time, the control means causes the terminal device of the advertiser to display a map image based on the map image information stored in the map database, and to prompt the area designation of the advertisement placement area on the map image; It is preferable to further comprise means for registering an area designated on the map image as an advertisement placement area in the advertisement database.

  Preferably, the advertisement database stores the advertisement placement area by rectangular area information. Preferably, the content is information regarding any one of a store, a landmark, and a station.

  More preferably, the web page displayed on the terminal device includes a plurality of advertisements, and the control means stores the coordinate information indicating the position of the content on the map and the store stored in the database in association with the content. Based on the attribute information, the display order of a plurality of advertisements is determined.

  The advertisement information providing system according to the present invention is configured by connecting the above-described advertisement information providing apparatus and a terminal device via a network.

  Furthermore, the advertisement information providing method according to the present invention provides an advertisement information providing apparatus comprising an advertisement database for storing advertisement information including an advertisement placement area, when transmitting content to a terminal apparatus in response to a request from the terminal apparatus. A terminal device that extracts from the advertisement database the advertisement information in which the coordinate information indicating the position of the content on the map is included in the advertisement placement area, and generates a web page including the advertisement and the content based on the extracted advertisement information And transmitting to.

  The program of the present invention causes a computer to execute each processing step of the advertisement information providing method according to the present invention. The program of the present invention can be installed or loaded on a computer through various recording media such as an optical disk such as a CD-ROM, a magnetic disk, or a semiconductor memory, or via a communication network.

  In this specification and the like, the means does not simply mean a physical means, but includes a case where the functions of the means are realized by software. Further, the function of one means may be realized by two or more physical means, or the functions of two or more means may be realized by one physical means.

  In addition, in the present invention, “advertisement” means that a person promotes a person (user) who can be a consumer or the like regarding a product or service of the person (hereinafter referred to as “advertisement object”). To do. A person who provides advertisement information, that is, a person who requests an advertisement is called an “advertiser”, and a person who receives advertisement information, that is, a person who can be a consumer is called a “user”.

  Further, in the present invention, “page” means a web page unless there is a particular limitation. In addition, “store” is a concept that includes not only so-called stores such as izakayas, cafes, beauty salons, but also stations, shopping malls, department stores, meeting places, and other landmarks unless otherwise specified. Used.

  According to the advertisement information providing apparatus and the like of the present invention, advertisements can be put out collectively on a store or landmark page existing in a predetermined area (advertisement placement area). As a result, for example, it is possible to realize an advertisement with a high advertising effect on the website, such as a station signboard. Further, the advertiser can register the area as an advertisement placement area easily and easily by selecting and designating the area arbitrarily on the map image displayed on the terminal device.

  In addition, because the display order of advertisements displayed on the page can be determined according to the distance and correlation between the store or landmark and the advertising target, priority is given to each page with a close and highly relevant advertisement. Displayed, and it is possible to improve the number of customers by higher advertising effectiveness.

  Embodiments of the present invention will be described below with reference to the drawings. In addition, the same code | symbol is attached | subjected to the same element and the overlapping description is abbreviate | omitted.

  FIG. 1 is a block diagram showing the overall configuration of an advertisement information providing system 100 according to an embodiment of the present invention. As shown in FIG. 1, the advertisement information providing system 100 includes an advertisement information providing server 10 and one or more terminal devices 20, which are connected to each other via a network N. Here, the advertisement information providing server 10 is a computer server that has a function as a web server and provides various types of information in response to access from the terminal device 20.

  The terminal device 20 is a computer used by a user or an advertiser. For example, a personal computer (PC) or a mobile terminal (such as a mobile phone or a PDA) can be used. The terminal device 20 includes a browser for browsing a website. In this embodiment, for convenience, the terminal device used by the advertiser is represented by the terminal device 201, and the terminal device used by the user is represented by the symbol 202.

  The network N is a communication line for transmitting and receiving information between the advertisement information providing server 10 and the terminal device 20. For example, it may be any of the Internet, a LAN, a dedicated line, a packet communication network, a telephone line, a corporate network, other communication lines, combinations thereof, and the like, regardless of whether they are wired or wireless.

  FIG. 2 is a block diagram illustrating a configuration of the advertisement information providing server 10. As shown in FIG. 2, the advertisement information providing server 10 includes an input / output unit 11, a control unit 12, and a storage unit 13. The advertisement information providing server 10 may be composed of a single computer or may be composed of a plurality of computers distributed on a network.

  The input / output means 11 has a function as a communication or input / output interface, controls data input from the input device or data received from the terminal device 20 connected via the network N, and outputs an output device. Or the data transmitted to the terminal device 20 is controlled.

  The control means 12 is constituted by a CPU or the like, and performs control of each unit, data transfer, various calculations, temporary storage of data, and the like. Then, by executing a main program described later, the control means 12 is configured to register the advertisement means for the advertiser to register the advertisement placement area, the extraction means for extracting the advertisement according to the coordinate information, and the advertisement on the web page. Functions as each processing means such as providing means for posting and providing to the user.

  The storage unit 13 stores a main program for causing the control unit 12 to function as each unit described above, and also stores a map database (hereinafter referred to as “map DB”) 14 for storing map information, and a store for storing store information. A database (hereinafter referred to as “store DB”) 15 and an advertisement database (hereinafter referred to as “advertisement DB”) 16 for storing advertisement information are provided.

  Map data displayed on the terminal device 20 is stored in the map DB 14. This map data can be scaled in multiple steps. For example, a raster map that stores bitmap-format map data for a plurality of different scales, a vector map that handles a map as a collection of coordinate data, and the like.

  The store DB 15 stores a store file 150 created for each store, and is a database on which information provided by the advertisement information providing server 10 to the user is based. For example, each store file 150 corresponds to each article (information) published in an information magazine. The store file 150 assumes that the administrator of the advertisement information providing server 10 inputs and stores information. However, every time information is posted to an information magazine, the user can input and store the store file 150. May be.

  The advertisement DB 16 is a database related to advertisements posted on a web page provided by the advertisement information providing server 10, and stores an advertisement file 160 created for each advertisement. For example, the advertisement file 160 corresponds to an advertisement published in an information magazine or an advertising flyer attached to the wall of each store. In principle, the advertisement file 160 inputs and accumulates information necessary for the advertiser.

  FIG. 3 is a diagram illustrating an example of a specific data configuration of the store file 150. As shown in the figure, the store file 150 includes a store ID for identifying the store, store attribute information indicating the store attribute, and coordinate information for specifying the location of the store. The store attribute information further includes store name, telephone number, fax number, nearest landmark / place name / station name, classification key including categories such as industry / business category, posted media, store introduction, link information to store homepage (URL ) And the like. Here, the classification key is, for example, a keyword related to a business category such as a beauty salon, karaoke, a hotel, a gas station, a keyword related to a business category such as a tavern, a cafe, or an arbitrary keyword such as ATM, healing, sports, meeting, lunch, etc. Is included. The posted media indicates the name of a magazine in which the store is introduced.

  The coordinate information is information indicating where the actual store is located on the map. For example, the coordinate information includes information regarding latitude and longitude, information indicating the coordinates of the map, or a store address. In this embodiment, coordinate information is represented by information (x, y) regarding latitude and longitude.

  FIG. 4 is a diagram illustrating an example of a specific data configuration of the advertisement file 160. As shown in the drawing, the advertisement file 160 includes an advertisement ID for identifying an advertisement, an advertiser ID for identifying an advertiser, advertisement attribute information indicating an attribute of the advertisement, and an area for specifying an advertisement placement area on the map. It is comprised by the information and the coordinate information which pinpoints the position of advertising object. The advertisement attribute information further includes various information related to the advertisement such as the title and content of the advertisement, the search key, the advertisement target product or the link information to the homepage of the service. Here, the search key includes a genre and a search word. In the present embodiment, the genre indicates an advertisement target product or service category, and is selected from a plurality of options at the time of registration. In addition, the search word includes the business type / business condition information of advertisement, various categories, and other keywords as in the classification key of the store file 150 described above.

  The area information is information for specifying an arbitrary area (advertisement placement area) where the advertiser intends to place an advertisement. For example, information on latitude and longitude, information indicating map coordinates, or an address (town name, An arbitrary area is specified based on the address name) or the like. In this embodiment, the advertisement placement area is specified by an arbitrary rectangular area on the map, and the area information is represented by latitude and longitude information (x1, y1)-(x2, y2) of two vertices on the diagonal of the rectangular area. And A plurality of rectangular areas may be used as the advertisement placement area.

  Furthermore, the advertisement target coordinate information is information indicating at which point on the map the position of the advertisement target is located. In the present embodiment, the coordinate information of the advertisement target is represented by information (x0, y0) regarding latitude and longitude.

  Next, an outline of the operation of the advertisement information providing system configured as described above will be described.

  In the following, unless otherwise specified, “access” means that an advertiser or user accesses a predetermined location (URL) of the advertisement information providing server 10 using his / her terminal device 20. Further, “display” means that the terminal device 20 displays information received from the advertisement information providing server 10 on an output device such as a CRT or LCD. Further, when “inputting” characters, coordinates, or the like, information such as characters is input using an input device such as a keyboard or a pointing device provided in the terminal device 20, and the input information is used as the advertisement information providing server 10. To send to. The term “click” means that a button of an input device such as a pointing device provided in the terminal device 20 is pressed to select / designate / execute an icon or link information displayed on the output device. Furthermore, when “drag” is used, the input device is moved while the button of the input device such as a pointing device is being pressed to instruct to scroll the map image, or to select / designate an area on the map image. Say.

  FIG. 5 is a flowchart showing the flow of the advertisement information registration process by the advertisement information providing system 100. FIG. 6 is a diagram showing a schematic image of the advertisement registration page 40.

  First, the advertisement information providing server 10 receives an access from the advertiser and performs a login process (S31). At this time, when the advertiser inputs and sends the advertiser ID and password to the advertiser login form received from the advertisement information providing server 10, the advertisement information providing server 10 stores the received advertiser ID and password in the storage means 13. The login process is performed by comparing with the advertiser file (not shown). For an advertiser who has not registered an account in the advertisement information providing server 10, the process proceeds to an account registration process, and a login process is performed after the account registration.

  After login, the advertisement information providing server 10 generates an advertisement registration page 40 including the map information acquired from the map DB and transmits it to the advertiser, and the terminal device 201 displays the received advertisement registration page 40 (S32). As shown in FIG. 6, the advertisement registration page 40 includes a map image 41, and the map image 41 is moved up, down, left, and right by dragging up, down, left, and right. The map image 41 can be changed in multiple scales using a slide bar 42. Further, when a landmark, place name, station name, or the like is entered in the search box 43 and searched, the map is moved and displayed at a point centered on the entered landmark.

  The advertiser displays the map of the desired area by dragging, sliding, searching, etc. on the map image 41 of the advertisement registration page 40 displayed on the terminal device 201, and then the area where the advertisement is to be put out. Is designated (S33). For example, when the advertiser drags on the map image 41 from the point 51 to the point 52 as shown in FIG. 6, the rectangular area 53 is designated as the advertisement placement area. A plurality of rectangular areas may be designated.

  In addition to specifying the advertisement placement area, the advertiser inputs various advertisement attribute information on the advertisement registration page 40. Specifically, the radio genre 44 is used to select the genre of the advertisement to be registered, and the text boxes 45 and 46 are used to select the search word and the advertisement content including the title, text and URL of the advertisement. input. The advertisement registration page 40 also displays a display button 48 for totaling and displaying the past 30 days of PV for the displayed map, and a display for totalizing and displaying the previous month's PV for the input search word. A button 49 is provided. The advertiser can use the display buttons 48 and 49 as necessary to estimate the advertising effectiveness and advertising cost of the advertisement placement area and search word to be purchased.

  After the advertiser inputs necessary information on the advertisement registration page 40, the advertiser clicks the registration button 47 to register the advertisement information (S34). When the registration button 47 is clicked, the advertisement information providing server 10 creates a new advertisement file 160 based on the information input to the advertisement registration page 40 and stores it in the advertisement DB. At this time, the area included in the rectangular area 53 specified in step S33 is registered in the area information. In the example illustrated in FIG. 6, the region information is registered by the two vertices on the diagonal line of the rectangular region 53, that is, the latitude / longitude information (x 51, y 51) − (x 52, y 52) of the points 51 and 52.

  In this embodiment, the advertisement placement area is designated / registered by the rectangular area obtained by the advertiser dragging on the map. However, the designation of the advertisement placement area is not limited to this method. Absent. For example, a circular area may be designated. When a circular area is designated, the advertisement placement area can be designated by a circular area having a drag start point as a center point and a radius from the start point to the end point. In the advertisement file 160, the latitude and longitude of the center point and the length of the radius may be registered. Further, a mesh may be applied to the map image to divide the map image into rectangular regions of a certain size, and arbitrary blocks (rectangular regions) may be selected from the divided regions. In this case, the latitude and longitude information of the two vertices on the diagonal line of the selected block may be registered as region information.

  Next, display processing on the terminal device 202 of advertisement information registered in the advertisement DB will be described.

  FIG. 7 is a flowchart showing the flow of advertisement display processing by the advertisement information providing system 100. 8 is a diagram illustrating an example of a top page of a website managed by the advertisement information providing server 10, FIG. 9 is a diagram illustrating a schematic image of a search result list page, and FIG. It is a figure which shows a schematic image. In the present embodiment, the advertisement information providing server 10 will be described as providing a user with a website for searching for a store based on keywords, station names, and place names.

  First, when the user accesses the advertisement information providing server 10 from the terminal device 202, the advertisement information providing server 10 displays the top page of the search site on the terminal device 202 in response to the request. FIG. 8 is a diagram illustrating an example of the top page. In the present embodiment, the top page includes a text box 71 for inputting a store name and a keyword, a text box 72 for inputting a station name, a place name, and the like, and a search button 73 for executing a search. The user inputs the keyword or area of the store to be searched in the text boxes 71 and 72, and clicks the search button 73 to execute the search (S61).

  The advertisement information providing server 10 searches the store DB 15 based on the keyword and the station name / place name input by the user, and extracts the corresponding store file 150 (S62). The store DB search is performed by using latitude and longitude information (hereinafter referred to as “base point coordinate information”) corresponding to the keywords and station names / place names input in the text boxes 71 and 72, the classification key and the coordinate information of the store file 150. Contrast with each other. For example, the store file 150 of a store that has a classification key that matches the input keyword and whose store coordinate information is within a predetermined distance is extracted from the coordinate information of the base point. At this time, it is preferable that the extracted store file 150 is pointed based on the distance between the store coordinate information and the base coordinate information, the number of posted media, and the like, and the search results are sorted and output in the order of points.

  Further, along with the search of the store DB 15, the advertisement information providing server 10 searches the advertisement DB based on the keyword and the station name / place name input by the user, and extracts a predetermined number of corresponding advertisement files 160 (S63). The search of the advertisement DB is first performed based on whether or not the coordinate information of the base point exists in the advertisement placement area of each advertisement. That is, it is detected whether or not the coordinate information of the base point is included in the area information of the advertisement file 160. And about the advertisement in which the coordinate information of a base point is contained in area | region information, based on the content registered into the advertisement file 160, each advertisement file 160 is pointed, and predetermined number (for example, ten pieces) from the top in order of points. The advertisement file 160 is extracted and output. In this point assignment, points are calculated based on the distance from the base point of the advertisement target and the correlation. The distance from the base point is calculated from the coordinate information of the advertisement target registered in the advertisement file 160 and the coordinate information of the base point. Further, the correlation is calculated based on the degree of coincidence or similarity between the genre and the search word registered in the advertisement file 160 and the keyword input in the text box 71. Then, the calculated distance and correlation are multiplied by a predetermined coefficient, for example, to perform a predetermined calculation to calculate points, thereby determining the advertisement display order.

  The advertisement information providing server 10 generates a search result page based on the store file 150 extracted in step S62 and the advertisement file 160 extracted in step S63, and displays it on the terminal device 202 (S64).

  FIG. 9 is a diagram illustrating an example of a search result page. As shown in FIG. 9, the search result page includes a map image 81, a store list 82 of search results, and a sponsor area 83 where an advertisement is posted. The map image 81 is a map with a predetermined scale centered on the coordinate information of the base point, and is created by the map DB 14. In this map image 81, an icon 84 for indicating the position of each store is displayed at a point on the map corresponding to the place where the store is actually located based on the coordinate information of the store output in the store list 82. It is displayed.

  The store list 82 displays a store list as a search result created based on the store file 150 extracted in step S62. At this time, the information of each store is summary information created by extracting the store name, classification key, nearest landmark / place name / station name, etc. from the store file 150.

  Further, a predetermined number of advertisements are placed in the sponsor area 83 based on the advertisement file 160 extracted in step S63. The advertisement to be posted is generated based on the advertisement content such as the title and advertisement text in the advertisement file 160. Each advertisement is linked, and when a user clicks on the title of the advertisement, a predetermined URL is accessed based on link information registered in the advertisement file 160. At this time, it is preferable to create a log file related to the advertisement by using the redirect function.

  Thereafter, when the user clicks the store name portion of each store from the store list 82 on the search result page displayed on the terminal device 202 (S65), the advertisement information providing server 10 stores the clicked store name file 150 in the store file 150 of the clicked store. The registered store attribute information is extracted to generate detailed store information (S66), and the advertisement file 160 is extracted (S67). Then, the advertisement information providing server 10 generates a store detail page based on the detailed information generated in step S66 and the advertisement file 160 extracted in step S67, and displays it on the terminal device 202 (S68).

  FIG. 10 is a diagram illustrating an example of a store detail page displayed on the terminal device 202. As shown in FIG. 10, the detailed page includes store detailed information 95, a map image 91, and a sponsor area 93. The detailed store information 95 is created based on the store attribute information in the store file 150 in step S66. The map image 91 is a map of a predetermined scale centered on the store coordinate information, and is created by the map DB 14. In the map image 91, an icon 94 for indicating the position of the store is displayed at a point on the map corresponding to the place where the store is actually located, that is, the center point of the map, based on the coordinate information of the store. It has come to be.

  Further, a predetermined number of advertisements are posted in the sponsor area 93 based on the advertisement file 160 extracted in step S67, which is the same as the sponsor area 83 in FIG. Here, the process in step S67 will be described in detail. The advertisement information providing server 10 searches the advertisement DB based on the classification key and coordinate information registered in the store file 150 and determines an advertisement to be displayed in the sponsor area 83. The search of the advertisement DB is first performed based on whether or not the coordinate information of the store that the user intends to browse exists in the advertisement placement area of each advertisement. That is, it is detected whether or not the store coordinate information is included in the area information of the advertisement file 160. Then, the advertisement file 160 is pointed based on the contents registered in the advertisement file 160 with respect to the advertisement in which the store exists in the advertisement placement area, and a predetermined number of advertisement files 160 are extracted and output from the top in the order of points. To do. As in step S63, the points are calculated by performing a predetermined calculation based on the distance from the store to the advertising target and the correlation between the store and the advertising target. Here, the correlation is calculated based on the degree of coincidence and similarity by comparing the genre and search word of the advertisement file 160 with the classification key of the store.

  Next, advertisement extraction processing in the advertisement information providing system 100 will be described as viewed from the advertiser side.

  FIG. 11 is a flowchart of the advertisement placement process in the advertisement information providing system 100. First, the advertiser delimits a desired area on the map in advance by a rectangle or the like, and selects and designates the delimited area as an advertisement placement area (S101 (S33)). Then, an advertisement file 160 is created based on the content of the advertiser's submission and is stored in the advertisement DB. After that, when a page of a store, a station name, a place name, a landmark, etc. included in the range of the area selected / designated by the advertiser is browsed by the user, the advertiser has placed in the sponsor areas 83, 93 of the page. An advertisement is displayed (S102 (S64, S68)). When a plurality of advertisements become display candidates, advertisements are extracted and output based on the relationship with the store or the base point.

  In this way, the advertiser can register an advertisement placement area by selecting and designating an area (surface) instead of a point on the map, and can easily place a web advertisement in a batch. At this time, when the advertisement placement area is designated by a rectangular area divided by a rectangle, it is sufficient to designate and register two points on the map, so that the storage capacity of the advertisement DB can be suppressed.

  In addition, because the advertisement is displayed when the user browses the store or landmark page included in the selected area, it is possible to implement an advertisement with a focus on the region, such as a station signboard, on the website. Become. Moreover, according to the relevance (distance, correlation, etc.) of a store etc. and an advertising object, it displays in order from a highly relevant advertisement. As a result, for example, for a user browsing a pub page, an advertisement for another pub in the neighborhood can be displayed on the introduction page for the pub, or an advertisement for a karaoke shop in the neighborhood can be displayed. Advertisers can expect high advertising effectiveness. In addition, since a page with high information value linked with a store and an advertisement can be provided, many users can be attracted to the advertisement information providing server 10.

  The present invention is not limited to the above-described embodiment, and can be implemented in various other forms without departing from the gist of the present invention. For this reason, the said embodiment is only a mere illustration in all points, and is not interpreted limitedly. For example, the processing steps of the flowcharts described above can be executed in any order or in parallel within a range that does not cause a contradiction in the processing contents.

  In addition to the ones exemplified in the embodiment, various point markings can be adopted as the calculation formulas for point marking when extracting advertisements, depending on what information priority is set large. For example, the point calculation formula may be changed depending on the search time.

  Furthermore, in the above embodiment, the text format advertisement is posted in the sponsor areas 83 and 93. However, a banner image may be recorded in the advertisement file 160 and a banner image advertisement may be posted.

1 is a block diagram illustrating an overall configuration of an advertisement information providing system 100. FIG. 2 is a block diagram illustrating a configuration of an advertisement information providing server 10. FIG. It is a figure which shows an example of the specific data structure of the store file 150. FIG. It is a figure which shows an example of the specific data structure of the advertisement file. It is a flowchart which shows the flow of a registration process of advertisement information. 3 is a diagram showing a schematic image of an advertisement registration page 40. FIG. It is a flowchart which shows the flow of an advertisement display process. It is a figure which shows an example of the top page of a website. It is a figure which shows the schematic image of a search result list page. It is a figure which shows the schematic image of a store page. It is a flowchart of the advertisement insertion process seen from the advertiser side.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Advertisement information provision server (advertisement information provision apparatus), 11 Input / output means, 12 Control means, 13 Storage means, 14 Map DB, 15 Store DB, 16 Advertisement DB, 20 (201, 202) Terminal device, 100 Advertisement information provision System, 150 store files, 160 advertisement files

Claims (9)

An advertisement database that stores advertisement information including area information (hereinafter referred to as "advertisement placement area") related to the area where the advertisement is to be placed;
When transmitting content to the terminal device in response to a request from the terminal device, the advertising information in which the coordinate information indicating the position of the content on the map is included in the advertisement placement area is extracted from the advertising database, and the extraction Control means for generating a web page including the advertisement based on the advertisement information and the content, and transmitting the web page to the terminal device;
An advertisement information providing device comprising: The control means includes
Means for causing the terminal device of the advertiser to display a map image based on the map image information stored in the map database, and to prompt the area designation of the advertisement placement area on the map image;
Means for registering an area designated on the map image as an advertisement placement area in the advertisement database;
The advertisement information providing apparatus according to claim 1, further comprising: The advertisement database stores an advertisement placement area by rectangular area information.
The advertisement information providing apparatus according to claim 1 or 2, characterized in that The content is information regarding any of stores, landmarks, and stations.
The advertisement information providing device according to any one of claims 1 to 3. The web page includes a plurality of advertisements;
The control means includes
Determining the display order of the plurality of advertisements based on the coordinate information indicating the position of the content on the map and the store attribute information stored in the database in association with the content;
The advertisement information providing apparatus according to claim 1, wherein the advertisement information providing apparatus is provided.   An advertisement information providing system in which the advertisement information providing apparatus according to any one of claims 1 to 5 and a terminal device are connected via a network. In a method for providing advertisement information in an advertisement information providing apparatus including an advertisement database that stores advertisement information including area information (hereinafter referred to as “advertisement placement area”) related to an area where an advertisement is placed,
When transmitting content to the terminal device in response to a request from the terminal device, extracting from the advertising database the advertising information in which the coordinate information indicating the position of the content on the map is included in the advertisement placement area;
Generating a web page including the advertisement based on the extracted advertisement information and the content and transmitting the web page to the terminal device;
A method for providing advertisement information. Displaying a map image on the terminal device of the advertiser based on the map image information stored in the map database, and prompting the area specification of the advertisement placement area on the map image;
Registering an area designated on the map image as an advertisement placement area in the advertisement database;
The advertisement information providing method according to claim 7, further comprising:   A program for causing a computer to execute the advertisement information providing method according to claim 7 or 8.

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