CN113610551B - Rubbish classification advertisement playing control method, device, system and electronic equipment - Google Patents

Rubbish classification advertisement playing control method, device, system and electronic equipment Download PDF

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Publication number
CN113610551B
CN113610551B CN202110705774.4A CN202110705774A CN113610551B CN 113610551 B CN113610551 B CN 113610551B CN 202110705774 A CN202110705774 A CN 202110705774A CN 113610551 B CN113610551 B CN 113610551B
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garbage classification
advertisement
propaganda
total
outdoor electronic
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CN113610551A (en
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张泽恩
李超威
林立勇
张海森
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Foshan Zhizhi Environmental Protection Technology Co.,Ltd.
LANDSCAPE ENVIRONMENTAL SCI-TECH CO.,LTD.
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Foshan Yazhi Environmental Protection Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location

Abstract

The invention provides a method, a device, a system and electronic equipment for controlling the playing of garbage classified advertisements, wherein the total garbage classified integral value obtained by each region in a preset period is obtained; sorting all the slices from high to low according to the garbage classification total integral value of each slice; calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the sequencing result; according to the throwing amount of the garbage classification propaganda advertisements of each section, controlling the outdoor electronic billboards of each section to play the garbage classification propaganda advertisements; thereby being beneficial to improving the rationality of the distribution of the garbage classification propaganda advertisement delivery quantity and further improving the propaganda effect.

Description

Rubbish classification advertisement playing control method, device, system and electronic equipment
Technical Field
The present invention relates to the field of data analysis and processing technologies, and in particular, to a method, an apparatus, a system, and an electronic device for controlling playing of garbage classification advertisements.
Background
Some authorities currently promote garbage classification by placing garbage classification propaganda advertisements on outdoor electronic billboards in the jurisdiction. However, when the garbage classification advertisement is put, an average putting mode is adopted, namely the putting amount on each outdoor electronic billboard is the same, and the garbage classification advertisement putting amount on each outdoor electronic billboard is not allocated according to the actual situation of garbage classification work execution of each area in the jurisdiction. In practice, if the garbage classification advertisement delivery amount of the region with poor garbage classification work execution can be increased, and the garbage classification advertisement delivery amount of the region with good garbage classification work execution can be reduced, better propaganda effect can be realized under the condition of certain delivery expense. Therefore, the conventional average delivery mode has poor distribution rationality of the advertisement delivery amount of the garbage classification propaganda and unsatisfactory propaganda effect.
In practical application, in order to encourage people to carry out garbage classification, some authorities are provided with garbage classification and point platforms, users can acquire certain points when carrying out garbage classification according to regulations, and then the points can be used for exchanging gifts in the garbage classification and point platforms; therefore, the garbage classification integral acquisition condition of the user of one region reflects the garbage classification work execution condition of the region to a great extent; if the garbage classification score acquisition condition of the users in each region can be reasonably considered to distribute the throwing amount of different regions when garbage classification propaganda advertisement throwing is carried out, the method is beneficial to improving the rationality of garbage classification propaganda advertisement throwing amount distribution, thereby improving propaganda effect.
Disclosure of Invention
In view of the shortcomings of the prior art, the embodiment of the application aims to provide a method, a device, a system and electronic equipment for controlling the playing of garbage classification advertisements, which are beneficial to improving the rationality of garbage classification propaganda advertisement delivery distribution, thereby improving propaganda effect.
In a first aspect, an embodiment of the present application provides a method for controlling playing of a spam classified advertisement, which is applied to a server of an outdoor electronic billboard, where the server is communicatively connected to a plurality of outdoor electronic billboards, and includes steps that are periodically executed according to a preset period:
A1. Acquiring a garbage classification total integral value obtained by each piece of area in a preset period;
A2. sorting all the slices from high to low according to the garbage classification total integral value of each slice;
A3. calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the sequencing result; the put-in amount of the garbage classification propaganda advertisement refers to the total play times of the garbage classification propaganda advertisement in one day;
A4. and controlling the outdoor electronic billboards of each zone to play the garbage classification propaganda advertisements according to the putting quantity of the garbage classification propaganda advertisements of each zone.
According to the garbage classification advertisement playing control method, the garbage classification total integral value obtained by each region in the preset period can reflect the execution condition of garbage classification work of the region, so that the distribution of the throwing amount of garbage classification propaganda advertisements of each region is carried out according to the height of the garbage classification total integral value of each region, and further, the outdoor electronic advertisement board of each region is controlled to play the garbage classification propaganda advertisements according to the distribution result, the rationality of garbage classification propaganda advertisement throwing amount distribution is improved, and the propaganda effect is improved.
Preferably, the total garbage classification integral value comprises the sum of integral values obtained when the garbage classification integral platform user of the present region performs garbage classification in a preset period, and further comprises the sum of additional integral values obtained when the garbage classification integral platform user of the non-present region performs garbage classification in the present region in the preset period.
In some embodiments, step A3 comprises:
inquiring in a preset release proportion inquiry table according to the sequence number of each fragment to obtain a corresponding release proportion; the sum of the putting proportion of each slice area is 100%;
and multiplying the throwing proportion of each section by the preset total throwing amount to obtain the throwing amount of the garbage classification propaganda advertisement of each section.
In other embodiments, step A3 comprises:
calculating the sum value of the garbage classification total integral value of each piece of area;
calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the following formula:
；
where n is the total number of tiles,to sort the placement of the promotional advertisements for garbage classifications of the regions with sequence number i,for the preset total dosage, +.>For order sequence numberAnd E is the sum value of the garbage classification total integral value of each area.
Preferably, step A3 further comprises:
acquiring the number of outdoor electronic billboards in each area;
and adjusting the putting quantity of garbage classification propaganda advertisements of each film area according to the quantity of the outdoor electronic billboards of each film area.
Preferably, the step of adjusting the putting amount of the garbage classification propaganda advertisement of each area according to the number of the outdoor electronic billboards of each area comprises the following steps:
Calculating a first adjustment coefficient of each tile according to the following formula:
,j=1、2…n;
wherein,first adjustment coefficient for jth slice,/-, for the j-th slice>For a predetermined fixed factor, n is the total number of slices,number of outdoor electronic billboards for jth zone, +.>The total number of the outdoor electronic billboards in all the areas;
calculating the throwing amount of the adjusted garbage classification propaganda advertisement of each region according to the following formula:
；
wherein,the release amount of the garbage classification propaganda advertisement adjusted for the jth zone is +.>The release amount of the garbage classification propaganda advertisement before the jth zone is adjusted, and the content of the garbage classification propaganda advertisement is +.>First adjustment coefficient for ith slice,/->And adjusting the putting quantity of the garbage classification propaganda advertisement before the ith area.
Preferably, step A4 comprises:
acquiring garbage classification propaganda advertisement playing time period information;
calculating the playing period of the garbage classification propaganda advertisement of each zone according to the number of the outdoor electronic billboards of each zone, the putting amount of the garbage classification propaganda advertisement of each zone and the playing time period information of the garbage classification propaganda advertisement;
sending a playing instruction to the corresponding outdoor electronic advertisement board according to the garbage classification propaganda advertisement playing period of each film area, so that the outdoor electronic advertisement board periodically plays the garbage classification propaganda advertisement according to the corresponding garbage classification propaganda advertisement playing period.
In a second aspect, an embodiment of the present application provides a garbage classification advertisement playing control device, which is applied to a server of an outdoor electronic billboard, where the server is communicatively connected with a plurality of outdoor electronic billboards, and includes:
the first acquisition module is used for acquiring a garbage classification total integral value obtained by each region in a preset period;
the first sorting module is used for sorting the fragments from high to low according to the total garbage classification integral value of the fragments;
the first calculation module is used for calculating the putting quantity of the garbage classification propaganda advertisement of each region according to the sorting result; the put-in amount of the garbage classification propaganda advertisement refers to the total play times of the garbage classification propaganda advertisement in one day;
the first control module is used for controlling the outdoor electronic billboards of each section to play the garbage classification propaganda advertisements according to the putting quantity of the garbage classification propaganda advertisements of each section.
In a third aspect, an embodiment of the present application provides an electronic device, including a processor and a memory, where the memory stores a computer program, and the processor is configured to execute the steps of the garbage classification advertisement playing control method by calling the computer program stored in the memory.
In a fourth aspect, an embodiment of the present application provides a garbage classification advertisement playing control system, including a garbage classification point platform, a server, and a plurality of outdoor electronic billboards; the garbage classification integration platform and the outdoor electronic billboard are both in communication connection with the server;
the garbage classification integration platform is used for collecting garbage classification total integration values obtained in a preset period of each area;
the server is used for acquiring the garbage classification total integral value of each section in a preset period from the garbage classification integral platform, sequencing each section from high to low according to the garbage classification total integral value of each section, calculating the putting quantity of garbage classification propaganda advertisements of each section according to sequencing results, and controlling the outdoor electronic billboards of each section to play the garbage classification propaganda advertisements according to the putting quantity of the garbage classification propaganda advertisements of each section.
The beneficial effects are that:
according to the method, the device, the system and the electronic equipment for controlling the playing of the garbage classification advertisement, the garbage classification total integral value obtained by each region in a preset period is obtained; sorting all the slices from high to low according to the garbage classification total integral value of each slice; calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the sequencing result; according to the throwing amount of the garbage classification propaganda advertisements of each section, controlling the outdoor electronic billboards of each section to play the garbage classification propaganda advertisements; thereby being beneficial to improving the rationality of the distribution of the garbage classification propaganda advertisement delivery quantity and further improving the propaganda effect.
Drawings
Fig. 1 is a flowchart of a method for controlling playing of a spam classified advertisement according to an embodiment of the present application.
Fig. 2 is a schematic structural diagram of a garbage classification advertisement playing control device according to an embodiment of the present application.
Fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Fig. 4 is a schematic structural diagram of a garbage classified advertisement playing control system according to an embodiment of the present application.
Detailed Description
Embodiments of the present application are described in detail below, examples of which are illustrated in the accompanying drawings, wherein the same or similar reference numerals refer to the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the drawings are exemplary only for explaining the present application and are not to be construed as limiting the present application.
In the description of the present application, it should be understood that the terms "center", "longitudinal", "lateral", "length", "width", "thickness", "upper", "lower", "front", "rear", "left", "right", "vertical", "horizontal", "top", "bottom", "inner", "outer", "clockwise", "counterclockwise", etc. indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings are merely for convenience in describing the present application and simplifying the description, and do not indicate or imply that the device or element referred to must have a specific orientation, be configured and operated in a specific orientation, and thus should not be construed as limiting the present application. Furthermore, the terms "first," "second," and the like, are used for descriptive purposes only and are not to be construed as indicating or implying a relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defining "a first" or "a second" may explicitly or implicitly include one or more of the described features. In the description of the present application, the meaning of "a plurality" is two or more, unless explicitly defined otherwise.
The following disclosure provides embodiments or examples for implementing different configurations of the present application. In order to simplify the present disclosure, components and arrangements of specific examples are described below. They are, of course, merely examples and are not intended to limit the application. Furthermore, the present application may repeat reference numerals and/or letters in the various examples, which are for the purpose of brevity and clarity, and which do not themselves indicate the relationship between the various embodiments and/or arrangements discussed. In addition, the present application provides examples of various specific processes and materials, but one of ordinary skill in the art will recognize the application of other processes and/or the use of other materials.
Referring to fig. 1, the method for controlling playing of garbage classified advertisements provided by the embodiment of the application is applied to a server of an outdoor electronic billboard, wherein the server is in communication connection with a plurality of outdoor electronic billboards, and comprises the steps of periodically executing according to a preset period:
A1. acquiring a garbage classification total integral value obtained by each piece of area in a preset period;
A2. sorting all the slices from high to low according to the garbage classification total integral value of each slice;
A3. Calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the sequencing result; the put-in amount of the garbage classification propaganda advertisement refers to the total play times of the garbage classification propaganda advertisement in one day;
A4. and controlling the outdoor electronic billboards of each zone to play the garbage classification propaganda advertisements according to the putting quantity of the garbage classification propaganda advertisements of each zone.
In practical application, the garbage classification advertisement playing control method can be applied to a server in the garbage classification advertisement playing control system shown in fig. 4, wherein the server is in communication connection with a garbage classification integration platform and a plurality of outdoor electronic billboards, and each area is provided with the outdoor electronic billboards. Therefore, the garbage classification integral platform can collect the garbage classification total integral value obtained by each region in a preset period and then send the garbage classification total integral value to the server.
The area to be managed is divided into a plurality of areas in advance, and the areas can be divided according to the actual administrative area or the longitude and latitude line.
Because the total garbage classification integral value obtained by each segment in the preset period can reflect the execution condition of garbage classification work of the segment, generally, the higher the total garbage classification integral value is, the better the execution condition of garbage classification work is, so that more advertisement delivery quantity is allocated to the segment with lower total garbage classification integral value, therefore, the distribution of the delivery quantity of garbage classification propaganda advertisements of each segment is carried out according to the height of the total garbage classification integral value of each segment, and further, the outdoor electronic billboards of each segment are controlled to play the garbage classification propaganda advertisements according to the distribution result, so that more delivery quantities are obtained for the segments needing garbage classification propaganda (namely, the segments with lower total garbage classification integral value), thereby being beneficial to improving the rationality of the distribution of the delivery quantity of the garbage classification propaganda advertisements and improving the propaganda effect.
The preset period may be set according to actual needs, for example, a month, a week, etc. (but not limited thereto).
Generally, in step A1, the total garbage classification integral value obtained in a preset period of one segment is the sum of integral values obtained when the garbage classification platform user of the segment performs garbage classification in the preset period.
In fact, when the user not belonging to the present zone performs the garbage classification work according to the specification in the present zone, the execution condition of the garbage classification work of the present zone can be reflected to a certain extent, so in some preferred embodiments, the garbage classification total integral value includes the sum of integral values obtained when the garbage classification integral platform user of the present zone performs garbage classification in a preset period, and further includes the sum of additional integral values obtained when the garbage classification integral platform user of the non-present zone performs garbage classification in the range of the present zone in the preset period. For example, a total garbage classification integral value y=y1+a×y2 obtained in a preset period of one segment, where Y1 is a sum of integral values obtained when a garbage classification integral platform user of the present segment performs garbage classification in the preset period, Y2 is a sum of integral values obtained when a garbage classification integral platform user of the non-present segment performs garbage classification in the present segment in the preset period, a is a preset additional integral proportionality coefficient, and 0<a is less than or equal to 1, so that a×y2 is a sum of additional integral values obtained when a garbage classification integral platform user of the non-present segment performs garbage classification in the present segment in the preset period. The total garbage classification integral value obtained by adopting the method can more accurately reflect the garbage classification work execution condition of the region. And the final advertisement delivery amount distribution is more reasonable.
In the embodiment, in step A2, the higher the total garbage classification integral value, the earlier the sorting of the fragments, the smaller the sorting sequence number, and the sorting sequence number is a digital sequence number, for example, the total number of fragments is n, and the sorting sequence numbers of the fragments are 1 and 2 … … n, respectively.
In practical application, there may be two or more than two garbage classification total integral values of the garbage classification equal, at this time, the sequence among the garbage classification total integral values equal may be determined according to the sequence result of the last M periods, where M is a preset positive integer and M is greater than or equal to 1; for example, the average value of the sequence numbers of each of the segments having the same total garbage classification integral value in the last M cycles is calculated, and the smaller the average value of the sequence numbers, the earlier the sequence of the segment (the smaller the sequence number thereof) is.
In some embodiments, step A3 comprises:
inquiring in a preset release proportion inquiry table according to the sequence number of each fragment to obtain a corresponding release proportion; the sum of the putting proportion of each slice area is 100%;
and multiplying the throwing proportion of each section by the preset total throwing amount to obtain the throwing amount of the garbage classification propaganda advertisement of each section.
In this embodiment, different delivery ratios are allocated in advance according to different sequence numbers, and a delivery ratio lookup table is formed, where the smaller the sequence number is, the smaller the corresponding delivery ratio is, and the sum of the delivery ratios of all sequence numbers is equal to 100%. Therefore, after the throwing proportion of each section is multiplied by the preset total throwing amount to obtain the throwing amount of the garbage classification propaganda advertisement of each section, the total throwing amount can be ensured to be unchanged, and the throwing expense can not be additionally increased. Compared with the average throwing mode in the prior art, the garbage classification advertisement playing control method can achieve better propaganda effect under the condition of a certain throwing expense.
In other embodiments, step A3 comprises:
calculating the sum value of the garbage classification total integral value of each piece of area;
calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the following formula:
；
where n is the total number of tiles,to sort the placement of the promotional advertisements for garbage classifications of the regions with sequence number i,for the preset total dosage, +.>And E is the sum value of the garbage classification total integral values of all the slices, wherein the garbage classification total integral values of the slices are sequenced with the sequence number i.
This embodiment corresponds to: the preset total throwing amount is calculated according to the ratio of the total garbage classification integral value of each area in the total value EDividing, sorting the divided throwing amounts from small to large, and distributing the throwing amounts to the corresponding sorting serial number. Not only ensure the throwing of each slice areaThe sum of the discharge amounts is equal to the preset total discharge amount, so that the discharge amount of the areas with smaller total garbage classification integral value is ensured to be larger, the distribution proportion of the discharge amount is related to the proportion of the total garbage classification integral value of each area in the total sum value E, and the distribution is more reasonable. Compared with the average throwing mode in the prior art, the garbage classification advertisement playing control method can achieve better propaganda effect under the condition of a certain throwing expense.
In practical application, the number of outdoor electronic billboards in different film areas may be different, if the amount of delivered to an area is small, but the number of outdoor electronic billboards is large, the playing period of garbage classification propaganda advertisements is easy to be too large when advertisements are played; in contrast, if the amount of delivered to a region is large, but the number of outdoor electronic billboards is small, the playing period of the garbage classification propaganda advertisement is easy to be too short when the advertisement is played; thereby affecting the rationality of dispensing the delivered-quantity. To further increase the rationality of the dispensing of the dose, in some embodiments, step A3 further comprises:
acquiring the number of outdoor electronic billboards in each area;
and adjusting the putting quantity of garbage classification propaganda advertisements of each film area according to the quantity of the outdoor electronic billboards of each film area.
For example, in some examples, the step of "adjusting the amount of delivery of the spam promotion advertisement for each tile according to the number of outdoor electronic billboards for each tile" includes:
calculating a first adjustment coefficient of each tile according to the following formula:
,j=1、2…n;
wherein,first adjustment coefficient for jth slice,/-, for the j-th slice>For a predetermined fixed factor, n is the total number of slices, Number of outdoor electronic billboards for jth zone, +.>The total number of the outdoor electronic billboards in all the areas;
calculating the throwing amount of the adjusted garbage classification propaganda advertisement of each region according to the following formula:
；
wherein,the release amount of the garbage classification propaganda advertisement adjusted for the jth zone is +.>The release amount of the garbage classification propaganda advertisement before the jth zone is adjusted, and the content of the garbage classification propaganda advertisement is +.>First adjustment coefficient for ith slice,/->And adjusting the putting quantity of the garbage classification propaganda advertisement before the ith area.
In this example, the greater the number of outdoor electronic billboards in a tile, the greater the first adjustment coefficient, the greater the adjusted drop-out amount of the tile with a greater number of billboards will be compared to the drop-out amount before adjustment, while the adjusted drop-out amount of the tile with a lesser number of billboards will be less than the drop-out amount before adjustment, and the sum of the adjusted drop-out amounts of each tile will be ensured to be equal to the preset total drop-out amount, thereby further improving the rationality of drop-out amount distribution.
For another example, in other examples, the step of "adjusting the amount of the garbage classification advertisement placed for each segment according to the number of the outdoor electronic billboards for each segment" includes:
Acquiring advertisement playing frequency lower limit value information in one day;
calculating the lower limit value of the throwing amount of each film area according to the information of the lower limit value of the advertisement playing times and the number of the outdoor electronic billboards of each film area;
judging whether the putting quantity of the garbage classification propaganda advertisement of each area is smaller than the corresponding lower limit value of the putting quantity;
if the putting quantity of the garbage classification propaganda advertisement with at least one fragment area is smaller than the corresponding lower limit value of the putting quantity, executing:
taking the region with the garbage classification propaganda advertisement putting quantity smaller than the corresponding putting quantity lower limit value as a first type region and other regions as a second type region;
replacing the put-in quantity of the garbage classification propaganda advertisement of the first type of the pieces with a corresponding lower limit value of the put-in quantity;
calculating the difference between the sum of the put-in amounts of the garbage classification propaganda advertisements of the replaced first type of film areas and the sum of the put-in amounts of the garbage classification propaganda advertisements of the replaced first type of film areas to obtain a total supplement value;
the decrement value of each second type of patch is calculated according to the following formula:
;
wherein,decrement value for jth second type sector,/-, for the next type sector>For the total supplement value,/->The release amount of the advertisement is promoted for the garbage classification of the jth second type of the region, +.>The lower limit value of the release amount of the jth second type of the areas is set, and m is the total amount of the second type of the areas;
Subtracting the corresponding subtraction value from the put-in quantity of the garbage classification propaganda advertisement of each second type of film area to obtain the put-in quantity of the garbage classification propaganda advertisement after adjustment of each second type of film area.
The lower limit value of the advertisement playing times in one day is a preset value and can be set according to actual needs.
In the above example, the method is equivalent to taking out the out-of-tolerance part exceeding the lower limit value of the corresponding put amount in the put amount of the second type of film area, and then taking out the corresponding put amount according to the proportion of each out-of-tolerance part to compensate the first type of film area; therefore, the throwing amount of the first type of the film areas is not lower than the corresponding lower limit value, and the throwing amount of the adjusted second type of the film areas is not lower than the corresponding lower limit value.
In this embodiment, step A4 includes:
acquiring garbage classification propaganda advertisement playing time period information;
calculating the playing period of the garbage classification propaganda advertisement of each zone according to the number of the outdoor electronic billboards of each zone, the putting amount of the garbage classification propaganda advertisement of each zone and the playing time period information of the garbage classification propaganda advertisement;
sending a playing instruction to the corresponding outdoor electronic advertisement board according to the garbage classification propaganda advertisement playing period of each film area, so that the outdoor electronic advertisement board periodically plays the garbage classification propaganda advertisement according to the corresponding garbage classification propaganda advertisement playing period.
Generally, since the number of outdoor people is small in late-night hours, the advertising effect of playing the garbage classification advertisement is poor in late-night hours, and therefore, the garbage classification advertisement is played in the period where the number of outdoor people is large. In general, the spam advertisement playing time period information includes start time information and end time information, for example, if the spam advertisement playing time period is from 6 in the morning to 9 in the evening, the start time is 6, and the end time is 21.
When the playing period of the garbage classification propaganda advertisement of each section is calculated, the starting time is subtracted from the ending time to obtain the playing period length, the putting amount of the garbage classification propaganda advertisement of each section is divided by the corresponding number of the outdoor electronic billboards to obtain the corresponding average playing times, and finally the playing period length is divided by the average playing times of each section to obtain the garbage classification propaganda advertisement playing period of each section.
According to the method for controlling the playing of the garbage classification advertisement, the total garbage classification integral value obtained by each region in a preset period is obtained; sorting all the slices from high to low according to the garbage classification total integral value of each slice; calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the sequencing result; according to the throwing amount of the garbage classification propaganda advertisements of each section, controlling the outdoor electronic billboards of each section to play the garbage classification propaganda advertisements; thereby being beneficial to improving the rationality of the distribution of the garbage classification propaganda advertisement delivery quantity and further improving the propaganda effect.
Referring to fig. 2, an embodiment of the present application provides a garbage classification advertisement playing control device, which is applied to a server of an outdoor electronic advertisement board, where the server is communicatively connected with a plurality of outdoor electronic advertisement boards, and includes:
the first acquisition module 1 is used for acquiring a garbage classification total integral value obtained by each region in a preset period;
the first sorting module 2 is used for sorting the fragments from high to low according to the total garbage classification integral value of the fragments;
the first calculating module 3 is used for calculating the putting quantity of the garbage classification propaganda advertisement of each region according to the sorting result; the put-in amount of the garbage classification propaganda advertisement refers to the total play times of the garbage classification propaganda advertisement in one day;
the first control module 4 is used for controlling the outdoor electronic billboards of each zone to play the garbage classification propaganda advertisements according to the putting quantity of the garbage classification propaganda advertisements of each zone.
The area to be managed is divided into a plurality of areas in advance, and the areas can be divided according to the actual administrative area or the longitude and latitude line.
The preset period may be set according to actual needs, for example, a month, a week, etc. (but not limited thereto).
In general, the total garbage classification integral value obtained by a segment in a preset period is the sum of integral values obtained by a garbage classification integral platform user of the segment when garbage classification is performed in the preset period.
In fact, when the user not belonging to the present zone performs the garbage classification work according to the specification in the present zone, the execution condition of the garbage classification work of the present zone can be reflected to a certain extent, so in some preferred embodiments, the garbage classification total integral value includes the sum of integral values obtained when the garbage classification integral platform user of the present zone performs garbage classification in a preset period, and further includes the sum of additional integral values obtained when the garbage classification integral platform user of the non-present zone performs garbage classification in the range of the present zone in the preset period. For example, a total garbage classification integral value y=y1+a×y2 obtained in a preset period of one segment, where Y1 is a sum of integral values obtained when a garbage classification integral platform user of the present segment performs garbage classification in the preset period, Y2 is a sum of integral values obtained when a garbage classification integral platform user of the non-present segment performs garbage classification in the present segment in the preset period, a is a preset additional integral proportionality coefficient, and 0<a is less than or equal to 1, so that a×y2 is a sum of additional integral values obtained when a garbage classification integral platform user of the non-present segment performs garbage classification in the present segment in the preset period.
In this embodiment, the higher the total garbage classification integral value, the earlier the sorting of the segments, the smaller the sorting number, and the sorting number is the digital number, for example, the total number of segments is n, and the sorting numbers of the segments are 1 and 2 … … n, respectively.
In practical application, there may be two or more than two garbage classification total integral values of the garbage classification equal, at this time, the sequence among the garbage classification total integral values equal may be determined according to the sequence result of the last M periods, where M is a preset positive integer and M is greater than or equal to 1; for example, the average value of the sequence numbers of each of the segments having the same total garbage classification integral value in the last M cycles is calculated, and the smaller the average value of the sequence numbers, the earlier the sequence of the segment (the smaller the sequence number thereof) is.
In some embodiments, the first calculating module 3 calculates the delivery amount of the garbage classification propaganda advertisement of each segment according to the sorting result:
inquiring in a preset release proportion inquiry table according to the sequence number of each fragment to obtain a corresponding release proportion; the sum of the putting proportion of each slice area is 100%;
and multiplying the throwing proportion of each section by the preset total throwing amount to obtain the throwing amount of the garbage classification propaganda advertisement of each section.
In this embodiment, different delivery ratios are allocated in advance according to different sequence numbers, and a delivery ratio lookup table is formed, where the smaller the sequence number is, the smaller the corresponding delivery ratio is, and the sum of the delivery ratios of all sequence numbers is equal to 100%. Therefore, after the throwing proportion of each section is multiplied by the preset total throwing amount to obtain the throwing amount of the garbage classification propaganda advertisement of each section, the total throwing amount can be ensured to be unchanged, and the throwing expense can not be additionally increased. Compared with the average throwing mode in the prior art, the garbage classification advertisement playing control method can achieve better propaganda effect under the condition of a certain throwing expense.
In other embodiments, the first calculating module 3 calculates the delivery amount of the garbage classification propaganda advertisement of each segment according to the sorting result:
calculating the sum value of the garbage classification total integral value of each piece of area;
calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the following formula:
；
where n is the total number of tiles,to sort the placement of the promotional advertisements for garbage classifications of the regions with sequence number i,for the preset total dosage, +.>And E is the sum value of the garbage classification total integral values of all the slices, wherein the garbage classification total integral values of the slices are sequenced with the sequence number i.
This embodiment corresponds to: the preset total throwing amount is calculated according to the ratio of the total garbage classification integral value of each area in the total value EDividing, sorting the divided throwing amounts from small to large, and distributing the throwing amounts to the corresponding sorting serial number. The method ensures that the sum of the throwing amounts of all the areas is equal to the preset total throwing amount, and ensures that the throwing amount of the areas with smaller garbage classification total integral value is larger, the distribution proportion of the throwing amount is related to the proportion of the garbage classification total integral value of all the areas in the total sum value E, and the distribution is more reasonable. Compared with the average throwing mode in the prior art, the garbage classification advertisement playing control method can achieve better propaganda effect under the condition of a certain throwing expense.
In practical application, the number of outdoor electronic billboards in different film areas may be different, if the amount of delivered to an area is small, but the number of outdoor electronic billboards is large, the playing period of garbage classification propaganda advertisements is easy to be too large when advertisements are played; in contrast, if the amount of delivered to a region is large, but the number of outdoor electronic billboards is small, the playing period of the garbage classification propaganda advertisement is easy to be too short when the advertisement is played; thereby affecting the rationality of dispensing the delivered-quantity. To further increase the rationality of the distribution of the delivered-quantity, in some embodiments, the first calculation module 3 further, when calculating the delivered-quantity of the garbage classification propaganda advertisement of each segment according to the sorting result:
Acquiring the number of outdoor electronic billboards in each area;
and adjusting the putting quantity of garbage classification propaganda advertisements of each film area according to the quantity of the outdoor electronic billboards of each film area.
For example, in some examples, the first computing module 3 adjusts the amount of spam advertising for each tile as a function of the number of outdoor electronic billboards for each tile:
calculating a first adjustment coefficient of each tile according to the following formula:
,j=1、2…n;
wherein,first adjustment coefficient for jth slice,/-, for the j-th slice>For a predetermined fixed factor, n is the total number of slices,number of outdoor electronic billboards for jth zone, +.>The total number of the outdoor electronic billboards in all the areas;
calculating the throwing amount of the adjusted garbage classification propaganda advertisement of each region according to the following formula:
；
wherein,the release amount of the garbage classification propaganda advertisement adjusted for the jth zone is +.>The release amount of the garbage classification propaganda advertisement before the jth zone is adjusted, and the content of the garbage classification propaganda advertisement is +.>First adjustment coefficient for ith slice,/->And adjusting the putting quantity of the garbage classification propaganda advertisement before the ith area.
In this example, the greater the number of outdoor electronic billboards in a tile, the greater the first adjustment coefficient, the greater the adjusted drop-out amount of the tile with a greater number of billboards will be compared to the drop-out amount before adjustment, while the adjusted drop-out amount of the tile with a lesser number of billboards will be less than the drop-out amount before adjustment, and the sum of the adjusted drop-out amounts of each tile will be ensured to be equal to the preset total drop-out amount, thereby further improving the rationality of drop-out amount distribution.
For another example, in other examples, the first computing module 3 adjusts the amount of the garbage classification advertisement placed for each sector according to the number of outdoor electronic billboards for each sector:
acquiring advertisement playing frequency lower limit value information in one day;
calculating the lower limit value of the throwing amount of each film area according to the information of the lower limit value of the advertisement playing times and the number of the outdoor electronic billboards of each film area;
judging whether the putting quantity of the garbage classification propaganda advertisement of each area is smaller than the corresponding lower limit value of the putting quantity;
if the putting quantity of the garbage classification propaganda advertisement with at least one fragment area is smaller than the corresponding lower limit value of the putting quantity, executing:
taking the region with the garbage classification propaganda advertisement putting quantity smaller than the corresponding putting quantity lower limit value as a first type region and other regions as a second type region;
replacing the put-in quantity of the garbage classification propaganda advertisement of the first type of the pieces with a corresponding lower limit value of the put-in quantity;
calculating the difference between the sum of the put-in amounts of the garbage classification propaganda advertisements of the replaced first type of film areas and the sum of the put-in amounts of the garbage classification propaganda advertisements of the replaced first type of film areas to obtain a total supplement value;
the decrement value of each second type of patch is calculated according to the following formula:
;
Wherein,decrement value for jth second type sector,/-, for the next type sector>For the total supplement value,/->The release amount of the advertisement is promoted for the garbage classification of the jth second type of the region, +.>The lower limit value of the release amount of the jth second type of the areas is set, and m is the total amount of the second type of the areas;
subtracting the corresponding subtraction value from the put-in quantity of the garbage classification propaganda advertisement of each second type of film area to obtain the put-in quantity of the garbage classification propaganda advertisement after adjustment of each second type of film area.
The lower limit value of the advertisement playing times in one day is a preset value and can be set according to actual needs.
In the above example, the method is equivalent to taking out the out-of-tolerance part exceeding the lower limit value of the corresponding put amount in the put amount of the second type of film area, and then taking out the corresponding put amount according to the proportion of each out-of-tolerance part to compensate the first type of film area; therefore, the throwing amount of the first type of the film areas is not lower than the corresponding lower limit value, and the throwing amount of the adjusted second type of the film areas is not lower than the corresponding lower limit value.
In this embodiment, the first control module 4 controls the outdoor electronic billboards of each section to play the garbage classification advertisement according to the amount of the garbage classification advertisement of each section:
Acquiring garbage classification propaganda advertisement playing time period information;
calculating the playing period of the garbage classification propaganda advertisement of each zone according to the number of the outdoor electronic billboards of each zone, the putting amount of the garbage classification propaganda advertisement of each zone and the playing time period information of the garbage classification propaganda advertisement;
sending a playing instruction to the corresponding outdoor electronic advertisement board according to the garbage classification propaganda advertisement playing period of each film area, so that the outdoor electronic advertisement board periodically plays the garbage classification propaganda advertisement according to the corresponding garbage classification propaganda advertisement playing period.
Generally, since the number of outdoor people is small in late-night hours, the advertising effect of playing the garbage classification advertisement is poor in late-night hours, and therefore, the garbage classification advertisement is played in the period where the number of outdoor people is large. In general, the spam advertisement playing time period information includes start time information and end time information, for example, if the spam advertisement playing time period is from 6 in the morning to 9 in the evening, the start time is 6, and the end time is 21.
When the playing period of the garbage classification propaganda advertisement of each section is calculated, the starting time is subtracted from the ending time to obtain the playing period length, the putting amount of the garbage classification propaganda advertisement of each section is divided by the corresponding number of the outdoor electronic billboards to obtain the corresponding average playing times, and finally the playing period length is divided by the average playing times of each section to obtain the garbage classification propaganda advertisement playing period of each section.
From the above, the garbage classification advertisement playing control device obtains the total garbage classification integral value of each region in a preset period; sorting all the slices from high to low according to the garbage classification total integral value of each slice; calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the sequencing result; according to the throwing amount of the garbage classification propaganda advertisements of each section, controlling the outdoor electronic billboards of each section to play the garbage classification propaganda advertisements; thereby being beneficial to improving the rationality of the distribution of the garbage classification propaganda advertisement delivery quantity and further improving the propaganda effect.
Referring to fig. 3, an embodiment of the present application further provides an electronic device 100, including a processor 101 and a memory 102, where the memory 102 stores a computer program, and the processor 101 is configured to execute the steps of the above-mentioned garbage classification advertisement playing control method by calling the computer program stored in the memory 102.
The processor 101 is electrically connected to the memory 102. The processor 101 is a control center of the electronic device 100, connects various parts of the entire electronic device using various interfaces and lines, and performs various functions of the electronic device and processes data by running or calling computer programs stored in the memory 102, and calling data stored in the memory 102, thereby performing overall monitoring of the electronic device.
Memory 102 may be used to store computer programs and data. The memory 102 stores a computer program having instructions executable in a processor. The computer program may constitute various functional modules. The processor 101 executes various functional applications and data processing by calling a computer program stored in the memory 102.
In this embodiment, the processor 101 in the electronic device 100 loads instructions corresponding to the processes of one or more computer programs into the memory 102 according to the following steps, and the processor 101 executes the computer programs stored in the memory 102, so as to implement various functions: taking a garbage classification total integral value obtained by each piece of area in a preset period; sorting all the slices from high to low according to the garbage classification total integral value of each slice; calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the sequencing result; and controlling the outdoor electronic billboards of each zone to play the garbage classification propaganda advertisements according to the putting quantity of the garbage classification propaganda advertisements of each zone.
From the above, the electronic device obtains the total garbage classification integral value of each area in a preset period; sorting all the slices from high to low according to the garbage classification total integral value of each slice; calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the sequencing result; according to the throwing amount of the garbage classification propaganda advertisements of each section, controlling the outdoor electronic billboards of each section to play the garbage classification propaganda advertisements; thereby being beneficial to improving the rationality of the distribution of the garbage classification propaganda advertisement delivery quantity and further improving the propaganda effect.
Referring to fig. 4, the embodiment of the application further provides a garbage classification advertisement playing control system, which includes a garbage classification integration platform 200, a server 300 and a plurality of outdoor electronic billboards 400; the garbage classification integrating platform 200 and the outdoor electronic billboard 400 are both in communication connection with the server 300;
the garbage classification integration platform 200 is used for collecting garbage classification total integration values obtained in a preset period of each region;
the server 300 is configured to obtain, from the garbage classification integration platform 200, a garbage classification total integration value obtained by each segment in a preset period, sort each segment from high to low according to the garbage classification total integration value of each segment, calculate a delivery amount of garbage classification advertisement for each segment according to the sorting result, and control the outdoor electronic billboard 400 of each segment to play the garbage classification advertisement according to the delivery amount of the garbage classification advertisement for each segment (refer to the foregoing garbage classification advertisement play control method for specific steps).
From the above, the garbage classification advertisement playing control system obtains the garbage classification total integral value of each region in a preset period; sorting all the slices from high to low according to the garbage classification total integral value of each slice; calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the sequencing result; according to the throwing amount of the garbage classification propaganda advertisements of each section, controlling the outdoor electronic billboards of each section to play the garbage classification propaganda advertisements; thereby being beneficial to improving the rationality of the distribution of the garbage classification propaganda advertisement delivery quantity and further improving the propaganda effect.
In summary, although the present invention has been described with reference to the preferred embodiments, the preferred embodiments are not intended to limit the invention, and various modifications and alterations can be made by those skilled in the art without departing from the spirit and scope of the invention, and the aspects are substantially the same as the present invention.

Claims (6)

1. A method for controlling the playing of spam classified advertisements, which is applied to a server of an outdoor electronic billboard, wherein the server is in communication connection with a plurality of outdoor electronic billboards, and is characterized by comprising the steps of periodically executing according to a preset period:
A1. acquiring a garbage classification total integral value obtained by each piece of area in a preset period;
A2. sorting all the slices from high to low according to the garbage classification total integral value of each slice;
A3. calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the sequencing result; the put-in amount of the garbage classification propaganda advertisement refers to the total play times of the garbage classification propaganda advertisement in one day;
A4. according to the throwing amount of the garbage classification propaganda advertisements of each section, controlling the outdoor electronic billboards of each section to play the garbage classification propaganda advertisements;
the step A3 comprises the following steps:
calculating the sum value of the garbage classification total integral value of each piece of area;
Calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the following formula:
wherein n is the total number of tiles, X i The throwing amount of garbage classification propaganda advertisements for the regions with the sequence number of i is the preset total throwing amount, E i The total garbage classification integral value of the segments with the sequence number of i is the sum value of the total garbage classification integral values of the segments;
acquiring the number of outdoor electronic billboards in each area;
according to the quantity of the outdoor electronic billboards in each section, the quantity of the garbage classification propaganda advertisements in each section is adjusted;
the step of adjusting the putting quantity of garbage classification propaganda advertisements of each film area according to the quantity of the outdoor electronic billboards of each film area comprises the following steps:
calculating a first adjustment coefficient of each tile according to the following formula:
wherein c j A first adjustment coefficient for the jth slice, k being a preset fixed coefficient, N being the total number of slices, N j The number of outdoor electronic billboards for the jth sector,the total number of the outdoor electronic billboards in all the areas;
calculating the throwing amount of the adjusted garbage classification propaganda advertisement of each region according to the following formula:
wherein X 'is' j The release quantity X of the garbage classification propaganda advertisement adjusted for the jth zone j C, adjusting the put-in quantity of the garbage classification propaganda advertisement before the jth zone i For the first adjustment coefficient, X, of the ith slice i Throw of garbage classification propaganda advertisement before adjustment for ith zoneAnd (5) measuring the amount.
2. The method for controlling the playing of the classified advertisement according to claim 1, wherein the total garbage classification integral value comprises a sum of integral values obtained when the garbage classification integral platform user of the present region performs garbage classification within a preset period, and further comprises a sum of additional integral values obtained when the garbage classification integral platform user of the non-present region performs garbage classification within the present region within the preset period.
3. The method for controlling the playing of a spam classified advertisement according to claim 1, wherein the step A4 comprises:
acquiring garbage classification propaganda advertisement playing time period information;
calculating the playing period of the garbage classification propaganda advertisement of each zone according to the number of the outdoor electronic billboards of each zone, the putting amount of the garbage classification propaganda advertisement of each zone and the playing time period information of the garbage classification propaganda advertisement;
sending a playing instruction to the corresponding outdoor electronic advertisement board according to the garbage classification propaganda advertisement playing period of each film area, so that the outdoor electronic advertisement board periodically plays the garbage classification propaganda advertisement according to the corresponding garbage classification propaganda advertisement playing period.
4. The utility model provides a rubbish classification advertisement broadcast controlling means is applied to the server of outdoor electronic billboard, server and a plurality of outdoor electronic billboard communication connection, its characterized in that includes:
the first acquisition module is used for acquiring a garbage classification total integral value obtained by each region in a preset period;
the first sorting module is used for sorting the fragments from high to low according to the total garbage classification integral value of the fragments;
the first calculation module is used for calculating the putting quantity of the garbage classification propaganda advertisement of each region according to the sorting result; the put-in amount of the garbage classification propaganda advertisement refers to the total play times of the garbage classification propaganda advertisement in one day;
the first control module is used for controlling the outdoor electronic billboards of each zone to play the garbage classification propaganda advertisements according to the putting quantity of the garbage classification propaganda advertisements of each zone;
the first calculation module performs the following steps when calculating the putting quantity of the garbage classification propaganda advertisement of each region according to the sorting result:
calculating the sum value of the garbage classification total integral value of each piece of area;
calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the following formula:
wherein n is the total number of tiles, X i The throwing amount of garbage classification propaganda advertisements for the regions with the sequence number of i is the preset total throwing amount, E i The total garbage classification integral value of the segments with the sequence number of i is the sum value of the total garbage classification integral values of the segments;
acquiring the number of outdoor electronic billboards in each area;
according to the quantity of the outdoor electronic billboards in each section, the quantity of the garbage classification propaganda advertisements in each section is adjusted;
the first calculation module executes when the putting quantity of garbage classification propaganda advertisements of each area is adjusted according to the quantity of outdoor electronic billboards of each area:
calculating a first adjustment coefficient of each tile according to the following formula:
wherein c j A first adjustment coefficient for the jth slice, k being a preset fixed coefficient, N being the total number of slices, N j The number of outdoor electronic billboards for the jth sector,the total number of the outdoor electronic billboards in all the areas;
calculating the throwing amount of the adjusted garbage classification propaganda advertisement of each region according to the following formula:
wherein X 'is' j The release quantity X of the garbage classification propaganda advertisement adjusted for the jth zone j C, adjusting the put-in quantity of the garbage classification propaganda advertisement before the jth zone i For the first adjustment coefficient, X, of the ith slice i And adjusting the putting quantity of the garbage classification propaganda advertisement before the ith area.
5. An electronic device comprising a processor and a memory, wherein the memory has stored therein a computer program, and wherein the processor is configured to perform the steps of the spam classified advertisement play control method of any one of claims 1-3 by invoking the computer program stored in the memory.
6. A garbage classification advertisement playing control system is characterized by comprising a garbage classification integration platform, a server and a plurality of outdoor electronic billboards; the garbage classification integration platform and the outdoor electronic billboard are both in communication connection with the server;
the garbage classification integration platform is used for collecting garbage classification total integration values obtained in a preset period of each area;
the server is used for acquiring the total garbage classification integral value of each section in a preset period from the garbage classification integral platform, sequencing each section from high to low according to the total garbage classification integral value of each section, calculating the putting quantity of garbage classification propaganda advertisements of each section according to sequencing results, and controlling the outdoor electronic billboards of each section to play the garbage classification propaganda advertisements according to the putting quantity of the garbage classification propaganda advertisements of each section;
When calculating the put quantity of the garbage classification propaganda advertisement of each region according to the sequencing result, the server executes: calculating the sum value of the garbage classification total integral value of each piece of area;
calculating the put-in quantity of garbage classification propaganda advertisements of each region according to the following formula:
wherein n is the total number of tiles, X i The throwing amount of garbage classification propaganda advertisements for the regions with the sequence number of i is the preset total throwing amount, E i The total garbage classification integral value of the segments with the sequence number of i is the sum value of the total garbage classification integral values of the segments;
acquiring the number of outdoor electronic billboards in each area;
according to the quantity of the outdoor electronic billboards in each section, the quantity of the garbage classification propaganda advertisements in each section is adjusted; the server executes when adjusting the putting quantity of garbage classification propaganda advertisements of each zone according to the quantity of the outdoor electronic billboards of each zone:
calculating a first adjustment coefficient of each tile according to the following formula:
wherein c j A first adjustment coefficient for the jth slice, k being a preset fixed coefficient, N being the total number of slices, N j The number of outdoor electronic billboards for the jth sector,the total number of the outdoor electronic billboards in all the areas;
Calculating the throwing amount of the adjusted garbage classification propaganda advertisement of each region according to the following formula:
wherein X 'is' j The release quantity X of the garbage classification propaganda advertisement adjusted for the jth zone j C, adjusting the put-in quantity of the garbage classification propaganda advertisement before the jth zone i For the first adjustment coefficient, X, of the ith slice i And adjusting the putting quantity of the garbage classification propaganda advertisement before the ith area.
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