JP2013097528A - Leaflet creation system, leaflet creation method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To send leaflets finely corresponding to a consumption tendency of consumers, and increase utilization efficiency of advertisements for advertisers.SOLUTION: A leaflet creation system includes: a leaflet management server 2 for registering leaflet basic information of advertisers; a leaflet original registration server 3 for creating original data of leaflets from merchandise information and merchandise image of the leaflets, or registering preliminarily created original data of the leaflets; a customer database 4 for storing basic information of respective customers and desired information of the leaflets; leaflet selection means for selecting the plurality of leaflets to be distributed to the customers from the leaflet basic information registered in the leaflet management server on the basis of the customer information; and print data creation means for acquiring the original data of the leaflets corresponding to the selected leaflet basic information, and creating a map showing locations of a plurality of stores from the location information of the leaflet basic information, and creating print data of joint leaflets including the map. The system selects the leaflets of the plurality of advertisers for each customer to create the print data.

Description

  The present invention relates to a flyer creation system that creates a printed matter such as a flyer according to individual conditions.

  Since conventional newspaper leaflets are distributed on a regional basis, there is no room for consumers to choose and many leaflets are unnecessary for each consumer. As a result, recipients (consumers) of insert flyers sometimes find it difficult to find the necessary flyers or feel uncomfortable. On the other hand, because advertisers distribute leaflets in a uniform manner, it is necessary to print a large number of advertisements, but they are also distributed to consumers who can not expect demand, so the cost effect can not be improved, There was inefficiency in advertising costs.

  In addition, in the case of mail order companies, advertisements such as catalogs may be sent to registered members. In addition, in the case of an over-the-counter business owner, customer information may be obtained by registering a member of a customer who has visited the store in the past, and a flyer, etc. may be created and sent to the member for the purpose of visiting the store or inducing purchases. is there.

  As described above, flyers distributed by merchandise distributors such as supermarkets, department stores, and mail-order companies have daily special sale information, event information, and the like, and are effective in promoting customers' willingness to purchase. Such leaflet manuscripts are generally created using DTP (Desk Top Publishing) technology.

  For example, Patent Document 1 includes a combining unit that combines additional data with form data, which is common data for advertisements, when printing a large number of one paper pattern as a printed matter such as direct mail. An invention relating to a variable printing system in which a part of the paper surface is replaced is disclosed. Specifically, customer information (customer name, address, telephone number, etc.) to be replaced for each printed matter is stored in the database as variable data, and specific information such as area information included in the variable data is extracted. A variable printing system is disclosed in which additional data corresponding to specific information is selected and combined with form data to create advertisement data, which is transmitted to a printing apparatus.

  Patent Document 2 discloses a joint advertisement printing order that can accept an advertisement request using a user terminal that is communicably connected via a communication network, regarding creation of a joint advertisement for simultaneously placing a plurality of advertisements on the same sheet. A system is disclosed. Specifically, by displaying the plan information of the joint advertisement stored in advance on the user terminal, when an applicant who wishes to place the joint advertisement in the joint advertisement confirms the plan information and inputs the application information related to the desired plan information. , Application information is accumulated as order information for each project, and when the order information reaches a predetermined number, joint advertisement printing, printing, and printing are processed for the plan, and the joint advertisement printing order for delivering printed matter to a predetermined place A system is disclosed.

  Furthermore, in Patent Document 3, user terminals belonging to any group are connected to an advertisement creation server via a network, an advertisement product is selected based on information about users for each group, and individual advertisements for each group are displayed. An individual advertisement creation system that creates and transmits individual advertisements to user terminals of users belonging to each group is disclosed.

JP 2008-33635 A JP 2002-99794 A JP 2002-230414 A

  The technique disclosed in Patent Document 1 cannot collect manuscripts from a plurality of advertisers, and thus does not lead to a reduction in home delivery charges. In addition, with the technologies disclosed in Patent Literature 1 and Patent Literature 2, the customer cannot select the contents of the advertisement, cannot provide the advertisement according to the customer's propensity for consumption, and receives an advertisement that the customer does not want. Therefore, it was difficult for the advertiser to obtain a sufficient effect by the advertisement.

  Furthermore, in the technique disclosed in Patent Document 2, there is a possibility that an advertisement cannot be issued unless a predetermined advertisement space is filled, and a fine response to the needs cannot be made. In addition, since the technique of Patent Document 3 is a method for confirming an advertisement by accessing a predetermined website on the user terminal, the advertisement cannot be viewed unless the customer actively uses the user terminal. The effect expected by the Lord cannot be obtained sufficiently.

  That is, in the conventional techniques as disclosed in Patent Documents 1 to 3, it is possible to partially replace an advertisement corresponding to the needs of either the advertiser or the customer. It was difficult to respond specifically to the needs.

  The present invention has been made in view of such problems, and can send a flyer corresponding to the consumer's propensity for consumption, individual action range, etc., and improve the efficiency of advertisement use for the advertiser. It is an object to provide an advertisement creation system, an advertisement creation method, and a program that can be used.

  In order to solve the above-described problems, the first invention is a flyer creation system that selects and creates and distributes a plurality of advertiser flyers for each customer, and manages flyer basic information of the advertisers. A server, a flyer manuscript registration server that creates manuscript data of a flyer from product information and product images of each advertiser's leaflet, or a pre-created manuscript data of the flyer, and basic information and leaflet of each customer A customer database for storing desired information, a flyer selection means for selecting a plurality of flyers to be distributed to customers based on information stored in the customer database from basic flyer information registered in the flyer management server, and the selected Acquire flyer manuscript data corresponding to basic flyer information, and indicate the location of multiple stores from the location information in the basic flyer information Create a figure, a flyer creation system comprising: a print data generating unit that generates print data of joint leaflets including the map.

According to the first aspect, a flyer having a high degree of matching between customer information including desired information of a flyer by a customer and advertisement information of an advertiser can be created and provided to the customer. As a result, it is possible to reduce the number of flyers that are discarded without confirming the content of the advertisement, and it is possible to efficiently create and provide a flyer.
And a customer can receive a flyer with high possibility that a customer is interested, and can suppress the receipt of a flyer of an advertiser who is not interested. In addition, since only flyers that match the customer's wishes are created, the advertiser can compare with advertisements such as newspaper inserts or posted leaflets distributed to all households regardless of the customer's propensity to consume. The number of printed sheets can be reduced to the required number, and the advertising cost such as printing cost can be greatly reduced. In addition, in the case of direct mail where an advertiser plans, creates and distributes a flyer alone, the advertiser needs to consider area marketing independently, but in the present invention, the advertiser's area marketing effort is saved. Therefore, it is possible to reduce the burden on small and medium-sized advertisers who are particularly burdensome in area marketing.

  In addition, according to the first invention, since the map of the location information of the selected advertiser's store is also printed, it is possible to provide an easy-to-understand map to the customer and increase the possibility of visiting the store.

  Furthermore, in the first invention, the flyer selecting means calculates an adaptability of an advertiser adapted to the information stored in the customer database, and selects an arbitrary number of advertisers in descending order of the adaptability. It is desirable.

  In this way, by limiting the number of advertisers in descending order of fitness, it will be printed preferentially from the flyers that are most likely to be interested, reducing the number of unnecessary flyers and attracting customer interest It is easy to do, and waste that is thrown away without looking at information is reduced.

Furthermore, in the first invention, the print data generating means acquires map information of an area including the locations of n advertisers selected from a map database including printable map data, and includes n pieces of information on a flyer. It is desirable to provide map data creation means for displaying the advertiser's location in a single map.
Thereby, when the use of a store that has not been used by the customer is planned, an easy-to-understand map can be provided to the customer and the store visit can be guided.

In the first invention, the print data generation means obtains the horizontal length x and the vertical length y of the map display area in the leaflet manuscript data, and the customer's address and n selected advertisements. The position information including the latitude and longitude at the main location point is acquired, the maximum and minimum values of latitude and longitude included in the position information are extracted, respectively, and the address of the customer and the selected n advertisers are extracted. Calculate the east-west distance C _EW and the north-south distance C _NS including all of each point, and set the map scale in the east-west direction to xa / C _EW (a is an adjustment value set arbitrarily within the range of 0 <a <1) The scale of the map in the north-south direction is calculated by ya / C _NS , and the scale of the smaller value of the scale of the map in the north-south direction and the scale of the map in the east-west direction is set as the scale of the map to be posted on the flyer. To indicate the location of the advertiser It is desirable to create a map data capable of displaying indicia on a map.

  Thus, the print data generation means can easily customize and create a map corresponding to the jointly created flyer created according to the desire of each customer. In addition, the scale of the map is set appropriately according to the distance in the north-south direction or the east-west direction, and an easy-to-view map can be easily created. Further, when the scale is determined, by using the adjustment value a, it is possible to display the position of the store printed on the map so that it can be appropriately guided. This point will be described later.

In the first invention, the print data generation means obtains the horizontal length x and the vertical length y of the map display area in the leaflet manuscript data, and the customer's address and n selected advertisements. Acquire location information including latitude and longitude at each location of the main location, extract the maximum and minimum values of latitude and longitude contained in the location information, respectively, and the customer's address and n selected advertisements calculating the east-west distance C _EW and north-south distance C _NS containing all the main location points, scale and xa / C _{EW (a} zonal map was set arbitrarily in the range 0 <a <1 adjustment Value), the scale of the map in the north-south direction is calculated by ya / C _NS , the scale of the map in the north-south direction and the scale of the map in the east-west direction, and a preset scale threshold b Compared with the threshold value b In the case where the smaller scale is set as the scale of the map to be posted on the flyer, the map data that can display the mark indicating the advertiser's location on the map is created, and if it is smaller than the threshold value b, The landmark with the shortest distance is extracted from the latitude and longitude included in the location information of the landmark data stored in the landmark database and the latitude and longitude of each location point of the advertiser, excluding the customer's address , Calculating the east-west distance L _EW and the north-south distance L _NS including all of the extracted landmarks and the latitude and longitude of the advertiser's location, and the scale of the map in the east-west direction is xa / L _EW , the north-south direction the scale of the map is calculated again by ya / L _NS, the scale of the map to post scale towards smaller value scale of the north-south direction of the scale and the east-west direction map map flyers Set to, it is also desirable to create a map data capable of displaying indicia indicating the location of the landmark and the advertiser on the map.

  With such print data generating means, even when the customer's address and the advertiser's store are separated, an appropriate map with easy-to-understand directions to the store can be printed. In other words, when the distance between the advertiser's store selected based on the customer's request in the leaflet editing apparatus and the customer's address is long, the scale of the map printed on the leaflet becomes small, resulting in a poorly practical map. However, in such a case, if the map data creation means of the print data output device according to the present invention is used, instead of excluding the area including the customer's address from the map to be created, an appropriate scale including landmarks near the store You can easily create a map. Therefore, it is possible to provide an easy-to-understand location of a store by providing a map that shows directions from landmarks such as public facilities.

  A second invention is a flyer creating method for selecting and creating and distributing flyers of a plurality of advertisers for each customer, wherein a flyer management server registers the advertiser's flyer basic information, and a flyer manuscript. A registration server creates flyer manuscript data from product information and product images or registers flyer manuscript data created in advance, and a customer database stores basic information of each customer and desired flyer information A flyer editing device, a step of selecting a plurality of flyers to be distributed to customers based on information stored in the customer database from basic flyer information registered in the flyer management server, and a print data output device. , Obtain flyer manuscript data corresponding to the selected basic flyer information, and obtain a plurality of location information from the basic flyer information. Create a map showing the location of the shop, a flyer creation method characterized by comprising the steps of: generating print data of joint leaflets including the map.

  According to the second invention, since the flyer of the advertiser who is not interested in the customer is not distributed, the distribution efficiency is high, and there is no fear that the useful flyer is buried in the flyer which the customer is not interested in. We can expect to increase the rate. Also, the advertiser can reduce the advertising cost and increase the effect on the advertising cost.

  A third invention is a program described in a computer-readable format for realizing the flyer creation method of the second invention, wherein each computer is connected to the flyer management server, the flyer manuscript registration server, It is a program for functioning as the customer database, the leaflet editing device, and the print data output device.

  According to the third invention, it is possible to construct the leaflet creation system of the first invention by a general-purpose computer.

  According to the present invention, it is possible to individually and specifically match an advertiser and an advertisement that a customer wants to receive, and a flyer creation system capable of adding a map corresponding to the individually corresponding advertisement. , Flyer creation methods and programs can be provided. As a result, it is possible to individually respond to the needs of advertisers and customers, and it is possible to provide highly efficient leaflets.

Schematic configuration diagram of a flyer creation system 1 according to the present invention Block diagram showing the hardware configuration of the computer Functional block diagram of a flyer creation system 1 according to the present invention Flowchart for explaining the flow of customer data registration processing executed in the flyer creation system 1 Flowchart for explaining the flow of advertiser data registration processing executed in the flyer creation system 1 Flowchart explaining the procedure of flyer editing processing Flowchart explaining the procedure of the flyer print data generation process Flow chart explaining the procedure of map data generation processing The figure which shows an example of the map created by the map creation means Flow chart explaining the procedure of map data generation processing

  Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.

First, with reference to FIG. 1, a flyer creation system 1 to which the present invention is applied will be described.
FIG. 1 is a diagram showing an outline of a leaflet creation system 1 according to the present invention.
The leaflet creation system 1 includes a leaflet management server 2, a leaflet document registration server 3, a customer database 4, a leaflet editing device 5, a print data output device 6, a printing machine 7, and a terminal for inputting customer information ( A customer terminal or customer administrator terminal) 8 and a terminal (advertiser terminal or advertiser administrator terminal) 9 for inputting advertiser information, and connected via networks 10a, 10b, and 10c as necessary. Configured.

The flyer creation system according to the present invention is a flyer creation system that selects and creates and distributes flyers of a plurality of advertisers for each customer.
Here, the leaflet referred to in the present invention refers to, for example, a printed material including advertisement information such as catalogs, bargain information, and event information, and is a booklet that is bound to a printed material of a single page or a plurality of pages. Alternatively, it may be a multi-page printed material folded into a newspaper form, a postcard, or the like.
Moreover, in this invention, it applies to the joint handbill which publishes the advertisement of several advertisers collectively on a part of handbill among flyers.

  The flyer management server 2 is a computer that receives the advertiser's basic information and advertisement information and outputs information necessary for creating a flyer manuscript. The flyer management server 2 inputs the name, location, identification number (ID) of each advertiser input from the advertiser terminal 9, the handling product genre, and the business information the advertiser wants to advertise (business days, special sales dates, special sales products, Basic leaflet information describing recommended products etc. is stored.

The flyer manuscript registration server 3 includes a database for storing product information and product image data, and stores an image management table for managing images of products to be posted on the flyer. Product information and product image data are input to the leaflet manuscript registration server 3 by the date designated by the printing company according to the delivery time of the leaflet, and the manuscript data of the designated paper size is created.
Product information and product images are stored in a database so that an advertiser can be identified by an advertiser ID, and a flyer manuscript form specifying a flyer layout and product information format is also registered in the flyer manuscript registration server 3.
The leaflet manuscript registration server 3 is a computer that creates and registers leaflet manuscript data based on information of each advertiser acquired from the leaflet management server 2. That is, the flyer manuscript registration server 3 has a function of extracting product information necessary for the flyer from the product information stored in the database, and arranges the extracted product information and product image data according to the flyer manuscript form. The function of creating the manuscript data of the flyer and the function of transmitting the manuscript data of the flyer corresponding to the signal (advertiser ID) received from the print data output device 6 to the print data output device 6 are provided.
The flyer manuscript registration server 3 creates flyer manuscript data from product information and product images registered in the database. The advertiser prepares a flyer manuscript in which product information and product images are laid out in advance from the advertiser terminal 9. Data may be registered with the flyer manuscript registration server 3 together with the advertiser ID.

  Next, the customer database 4 is a database that accumulates and stores basic information of each customer and desired information of leaflets input from the customer terminal 8. A customer is a customer who wishes to receive a delivery service for an individual collaborative flyer created by the flyer creation system according to the present invention, and performs customer registration when using the service. The customer database 4 is realized as, for example, a computer in which software of a DBMS (DataBase Management System) is installed.

The customer's basic information includes an address, name, and identification number (ID) necessary for delivery of the leaflet, and information that can be referred to when providing the leaflet, such as age and sex, may be added as necessary.
The customer's desired information is information that the customer wants to receive the flyer. For example, stores with a high intention to use, regions with a high intention to use, products with a purchase intention, advertisers or industries with low priority to receive a flyer. The information can be arbitrarily registered by the customer.

The customer terminal 8 and the advertiser terminal 9 are computers in which an application for using a web browser or a flyer creation system is installed. Further, when the advertiser terminal 9 logs in to the leaflet management server 2, the advertiser operation screen information is received and displayed on the display unit. The advertiser terminal 9 and the leaflet management server 2 execute various processes related to search and acquisition, confirmation, addition, correction, etc. of the leaflet basic information from the leaflet management server 2 using the operation screen for advertisers. Similarly, the advertiser terminal 9 can access the leaflet manuscript registration server 3 to register, add, and change product information, product images, and leaflet manuscript data.
In the same way, the customer terminal 8 also executes various processes related to registration, confirmation, addition, correction, etc. of customer information.

The customer terminal 8 and the advertiser terminal 9 can be realized by a digital television, a mobile phone, a mobile terminal, a game machine equipped with a communication function, or the like, instead of a general-purpose computer.
Further, the customer terminal 8 and the advertiser terminal 9 described above are not limited to the case where the customer himself or the advertiser himself operates through the networks 10a and 10c. For example, a customer may provide information necessary for using the service to a printing company, and a customer administrator of the printing company may register by operating the terminal. The same applies to advertisers.

  Next, the flyer editing device 5 prints a selection result and a function for selecting an appropriate advertiser from a plurality of advertisers registered in the flyer management server 2 based on information stored in the customer database 4. It is a computer having a function of transmitting to the data output device 6.

  The print data output device 6 has a function of acquiring the flyer manuscript data corresponding to the selection result transmitted from the flyer editing device 5 from the flyer manuscript registration server 3 and the location of the advertiser store corresponding to the selection result. A computer having a function of creating a map of information and a function of generating print data of a joint flyer including an advertisement of a selected advertiser and a map indicating a location and transmitting the print data to the printing machine 7. The print data output device 6 has a DTP work function for producing a flyer manuscript, and a DTP application program or the like is installed to perform manuscript production processing.

  The printer 7 includes a control unit, an operation unit, a communication unit, a double-sided printing device, and the like, and performs printing according to input print output data. The print data output device 6 corresponds to an output device such as a printer 7 that outputs an image, and collects information including a plurality of images by using a profile incorporated in the image or an associated profile. To convert and output.

Next, FIG. 2 is a hardware configuration diagram of a computer (a leaflet management server 2, a leaflet document registration server 3, a leaflet editing device 5, a print data output device 6, a customer terminal 8, an advertiser terminal 9, etc.). Note that the hardware configuration in FIG. 2 is an example, and various configurations can be adopted depending on the application and purpose.
As shown in FIG. 2, the computer 100 includes a control unit 101, a storage unit 102, an input unit 103, a display unit 104, a media input / output unit 105, a communication control unit 106, a peripheral device I / F unit 107, and the like. Connected through.

The control unit 101 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like. The CPU calls a program stored in the storage unit 102, ROM, recording medium or the like to a work memory area on the RAM, executes it, drives and controls each device connected via the bus 109, and the processing performed by the computer 100 Is realized.
The ROM is a non-volatile memory and permanently stores a boot program for the computer 100, a program such as BIOS, data, and the like.
The RAM is a volatile memory, and temporarily stores a program, data, and the like loaded from the storage unit 102, ROM, recording medium, and the like, and includes a work area used by the control unit 101 for performing various processes.

  The storage unit 102 is an HDD (hard disk drive), and stores a program executed by the control unit 101, data necessary for program execution, an OS (operating system), and the like. With respect to the program, a control program corresponding to an OS (operating system) and an application program for causing a computer to execute processing described later are stored.

The input unit 103 inputs data and includes, for example, a keyboard, a pointing device such as a mouse, and an input device such as a numeric keypad. An operation instruction, an operation instruction, data input, and the like can be performed on the computer 100 via the input unit 103.
The display unit 104 includes a display device such as a liquid crystal panel, and a logic circuit (a video adapter or the like) for realizing a video function of a computer in cooperation with the display device.

The media input / output unit 15 (drive device) performs data input / output, for example, a CD drive (-ROM, -R, -RW, etc.), DVD drive (-ROM, -R, -RW, etc.), MO drive, etc. And other media input / output devices.
The communication control unit 106 includes a communication control device, a communication port, and the like, and is a communication interface that mediates communication between the computer 100 and the networks 10a, 10b, and 10c. Other computers are connected via the networks 10a, 10b, and 10c. Communication control with 100 is performed.

A peripheral device I / F (interface) unit 107 is a port for connecting a peripheral device to the computer 100, and the computer 100 transmits and receives data to and from the peripheral device via the peripheral device I / F unit 17. The peripheral device I / F unit 17 is configured by USB, IEEE 1394, RS-232C, or the like, and usually includes a plurality of peripheral devices I / F. The connection form with the peripheral device may be wired or wireless.
The bus 109 is a path that mediates transmission / reception of control signals, data signals, and the like between the devices.

Next, with reference to FIGS. 3 to 8, the flow of creating an individual joint flyer in the flyer creating system 1 will be described.
FIG. 3 is a block diagram for explaining the outline of the function for creating an individual joint leaflet in the leaflet creation system 1, FIG. 4 is a flowchart for explaining the flow of customer data registration processing executed in the leaflet creation system 1, and FIG. FIG. 6 is a flowchart for explaining the flow of advertiser data registration processing executed in the leaflet creation system 1. FIG. 6 is a flowchart for explaining the procedure of leaflet editing processing. FIG. 7 is for explaining the procedure for generating leaflet print data. It is a flowchart to do. FIG. 8 is a diagram showing an example of a map created by the map creating means.

(1) Registration of customer information As shown in FIGS. 3 and 4, a customer who wants to deliver an individual collaborative flyer by the flyer creation system of the present invention has no customer data registered (Yes in step S <b> 1). The terminal 8 registers customer information, customer ID, etc. in the customer database 4 (step S2).
The customer's basic information includes an address, name, and identification number (ID) necessary for delivery of the leaflet, and information that can be referred to when providing the leaflet, such as age and sex, may be added as necessary.
The customer's desired information is information that the customer desires to receive the flyer, and is information that can be arbitrarily registered by the customer, such as a store with a high intention to use.

(2) Registration of Flyer Basic Information and Product Information As shown in FIGS. 3 and 5, when the flyer basic information is not registered (Yes in step S11), the advertiser terminal (advertiser manager terminal) 9 The flyer management server 2 stores basic information such as the advertiser's name, location, identification number (ID), product genre, and business information that the advertiser wants to advertise (business days, special sales dates, special sales products, recommended products, etc.). sign up. (Step S12).

The advertiser terminal 9 registers product information and product image data in the flyer manuscript registration server 3.
From the input product information and product image data, the flyer manuscript registration server 3 creates flyer manuscript data of the specified paper size by the date specified by the printing company according to the delivery time of the flyer. An ID is given.
Alternatively, the flyer manuscript registration server 3 transmits the leaflet manuscript data of DTP data (ai, indd, pdf format, etc.) that can be DTP printed from the advertiser terminal (advertiser manager terminal) 9 in association with the advertiser ID. (Step S13).

(3) Flyer Edit Processing Next, individual flyer edit processing suitable for each customer information will be described with reference to FIGS. 3 and 6.

  First, the leaflet editing apparatus 5 designates a customer ID to be sent a leaflet (step S101). A customer to whom a flyer is to be sent can also designate a specific customer using a printing company terminal. However, in order to quickly create more individual joint leaflets, the control unit 101 of the leaflet editing device 5 sequentially specifies customer IDs from a list of customer information stored in the customer database 4 according to predetermined conditions. It is desirable to perform processing. In addition, for example, a method of regularly selecting by rotation number, planning according to the advertiser's wishes, planning for specific demands such as mid-year and year-end gifts, marketing planning, etc. It is also conceivable to perform a process of designating a customer ID after narrowing down the customers to be a certain degree.

  Next, the leaflet editing apparatus 5 acquires the customer address and desired information corresponding to the customer ID from the customer database (customer DB) 4 (step S102). The customer's address information is used as information for creating a cover sheet for sending the created individual collaborative flyer, and information on latitude and longitude corresponding to the address is used in map data creation processing described later. It can also be used as a condition for narrowing down advertisers.

Next, the leaflet editing device 5 sets a region as an advertiser narrowing condition based on the acquired customer address and desired information (step S103).
For example, if the acquired customer's address is in the Kanto region, it is considered unlikely that even if an advertiser from a remote location such as Hokkaido or Kyushu is offered, it is unlikely that the store can be visited. The advertisers are narrowed down by setting to exclude those belonging to remote areas from the location information of the stores.
Here, for example, if the customer is planning a trip to such a remote location and the customer's desired information has registered that the remote advertiser's information is desired to be provided, the advertisement Even in narrowing down the main, it is only necessary to create an individual collaborative flyer reflecting the desired information.

  On the other hand, the customer's desired information is information that the customer wants to receive the flyer. The information can be arbitrarily registered by the customer. As a specific example, if you select a store with a high intention to use from a list of advertisers who use the flyer creation service, or if you specify a business type with a high intention to use, A case may be considered where a customer frequently specifies an area.

In addition, in the conventional newspaper leaflet or posting leaflet, a leaflet of an advertiser having a store around the customer's address is distributed. However, depending on the customer, there are cases where shopping is often performed in a region away from the place of residence, and the advertising effect of the flyer can be obtained even in regions that are not related to the geographical distance of the place of residence or the administrative region classification. there is a possibility. Conventionally, the distribution of leaflets to such distant commercial areas has not been done because it is difficult to determine the distribution area and the response rate is reduced, and direct customer registration at stores that have been used by customers. In that case, the flyer was delivered directly from the store.
However, in the present invention, since the customer himself / herself can specify the desired advertiser, regardless of the distance between the advertiser's store location and the customer's address, the advertiser's advertisement corresponding to the request can be received in a lump in a flyer. .

  Thus, after setting the area of the advertiser's store location based on the customer address and the desired area, the flyer editing device 5 next acquires the advertiser data that matches the narrowing conditions from the flyer management server 2. Processing is performed (step S104).

The flyer editing device 5 performs a process of determining whether or not an advertiser with a low priority is specified in the customer's desired information (step S105).
Here, if the flyer basic information is created for all advertiser flyers that meet the customer's conditions, the flyer basic information may be enormous. Therefore, the present invention calculates the adaptability of the advertiser that adapts to the customer information stored in the customer database 4 for the advertiser data that matches the narrowing-down conditions, and an arbitrary number of advertisers in descending order of the adaptability. It is desirable to select
Advertisers that can be received as individual collaborative flyers are prioritized from the flyers most likely to be of interest to customers by prioritizing them in order of increasing fitness and selecting an arbitrary number of advertisers from the highest priority. Therefore, it is possible to reduce the number of leaflets that are thrown away without the customer viewing the information, and to improve the quality of the individual joint leaflets provided.

  If the customer's desired information includes an advertiser having a low priority for receiving (Yes in step S105), the flyer editing device 5 uses the desired information and the advertiser obtained after narrowing down is the corresponding advertiser. The output priority order is lowered, and processing for storing this is performed (step S106).

Further, the leaflet editing device 5 determines whether or not the customer's desired information is designated as an advertiser or business type with a high intention to use (step S107).
In other words, when the customer's desired information includes designation of an advertiser with a high intention to use (Yes in step S107), the flyer editing device 5 uses the acquired information on the desired flyer based on the desired information. The output priority is increased and the process of storing this is performed (step S108).

Further, the flyer editing device 5 determines whether or not the customer's desired information is designated as a highly motivated product or its genre (step S109).
That is, if the customer's desired information includes a product with a future purchase plan (Yes in step S109), the flyer editing device 5 uses the acquired desired flyer basic information based on the desired information. The output priority of the advertiser who handles is raised and the process of storing this is performed (step S110).

  The flyer editing device 5 performs the processing from step S105 to step S110 according to the number of customer's desired information, calculates the output suitability of the advertiser, ranks it, and ranks the output priority in the top n (from the top) n) advertisers will be selected as the advertisers to be posted on individual flyers. Then, the flyer editing device 5 associates the advertiser ID of the selected advertiser with the customer ID and transmits it to the print data output device 6 (step S111), and ends the flyer editing process.

(4) Print Data Generation Processing Next, print data generation processing in the print data output device 6 will be described with reference to FIGS. 3 and 7.
First, the print data output device 6 acquires data relating the advertiser IDs of the n selected advertisers with the customer ID from the flyer editing device 5 (step S201).

  The print data output device 6 acquires the manuscript data of the corresponding advertiser's leaflet from the leaflet manuscript registration server 3 based on the acquired advertiser IDs of the n advertisers (step S202).

  The print data output device 6 generates leaflet print data for each customer based on the acquired document data (step S203). That is, the flyer print data is generated by laying out the original data of the flyer by DTP processing according to predetermined printing conditions such as the paper size of the individual joint flyer to be created and the printing position and range assigned to each advertiser.

  The print data output device 6 acquires the address / name of the target customer from the customer database 4 (step S204), and generates invoice print data (step S205).

Here, the print data output device 6 generates map data indicating the location of each advertiser's store to be posted in addition to the manuscript data of the flyer provided by each advertiser, and posts it on the individual joint flyer (step) S206). There are cases where the map data is published as a small part together with the advertiser's manuscript data on a part of the individual collaborative flyer, or the map data is published using a large area of the paper. In addition, when a map divided for each store or several nearby stores is placed in the vicinity of each advertiser's advertising column, and all the advertiser's stores listed in the individual joint flyers are placed on one map. May be posted together.
The map data generation process will be described in detail below with reference to FIGS. In the present invention, two types of map data generation processing are exemplified, and any of them may be used.

(4-1) Map data generation process 1
The first map data generation process is a process of generating map data so that the customer's address and the location of the advertiser's store posted on the individual joint flyer are all displayed on the same map. In particular, it is suitably used when the distance between the customer's address and the location of the advertiser's store is relatively short, or when the map field of the individual joint flyer can be arranged large.

  As shown in FIG. 8, first, the print data output device 6 acquires information on the horizontal length x and the vertical length y of the area for displaying the map from the original joint flyer document data to be created (step) S301).

  Next, the print data output device 6 acquires position information including latitude and longitude at the location point of the customer's address from the customer database 4 (step S302).

  Similarly, the print data output device 6 acquires position information including the latitude and longitude at the location points of the selected n advertisers' stores from the flyer management server 2 (step S303).

The print data output device 6 extracts the maximum value of latitude, the maximum value of longitude, the minimum value of latitude, and the minimum value of longitude from all the acquired position information, and from this value, the customer's address and n selected items An east-west distance C _EW and a north-south distance C _NS of an area including all of the advertisers' points are calculated (step S304). C represents a customer, EW represents an east-west, and NS represents a north-south.

The print data output device 6 uses the east-west distance C _EW and the north-south distance C _NS calculated in step S304, and the horizontal length x and vertical length y of the map area printed on the individual joint flyer. Use to determine the scale of the map to be printed.

  Here, when the scale is determined in order to print an easy-to-read map, the print data output device 6 has an adjustment value a (a value of 0 <a <1) arbitrarily set according to the map display area. Therefore, the adjustment value a is acquired before determining the scale of the map to be displayed (step S305).

  The map displayed on the individual collaborative flyer is used as a route guide map, and in the case of a limited display area, the larger the scale, the more easily the detailed position can be displayed. From this point of view, if the point located at the end of the point of the customer's address and all of the advertiser's stores on the flyer is aligned with the end of the print area of the map, the scale of the map is the most. Can be bigger. However, if the mark of the store to be plotted on the map is in a position close to the boundary of the display area of the map, the information around the store becomes difficult to understand, which is insufficient as a guidance display. On the other hand, as shown in FIG. 9, the map displayed on the individual collaborative flyer has a position when the landmark of the advertiser's store is displayed at a position somewhat away from the boundary of the map display area. It becomes easy to understand.

  Therefore, the print data output device 6 calculates the north-south distance Lx and the east-west distance Py calculated in step S304, and the horizontal length x and vertical length y of the map area printed on the individual joint flyer. When determining the scale of the map from the ratio, the following formulas (1) and (2) using the adjustment value a are adopted, the scales of the map in the east-west direction and the north-south direction are calculated, and the smaller value Is set as the scale of the map to be posted on the flyer (step S306).

Scale in the east-west direction = xa / C _EW (1)
(A is an adjustment value set arbitrarily in the range of 0 <a <1)

North-south scale = ya / C _NS (2)
(A is an adjustment value set arbitrarily in the range of 0 <a <1)

  The print data output device 6 extracts, from the map database 11, map data centered on the median of latitude and longitude from the location information of the customer address and the store location at the scale obtained in step S306 (step S307). . The map database 11 only needs to be able to create map data for printing. For example, a map provided by a commercial map data service can be considered.

  The print data output device 6 adds the location information of the advertiser's store location to the map data extracted from the map database 11 and processed so as to be displayed in a predetermined size, and further indicates the location of the advertiser in the map data. The mark is plotted (step S308), and the map data is transmitted to the printer 7. (Step S309).

(4-2) Map data generation process 2
The second map data generation process is a process that is particularly suitable when the distance between the customer's address and the advertiser's store location is far away, or when the map area to be printed on the individual joint flyer is small. It is. This will be described with reference to FIG.

  First, the print data output device 6 acquires the adjustment value a (step S401) from the process (step S401) of acquiring information about the horizontal length x and the vertical length y of the area for displaying the map from the document data. Steps S405) are performed in the same manner as steps S301 to S305 of the map data generation process 1 described above.

Next, the print data output device 6 acquires a scale threshold value b set in advance so that the printed map is easy to see (step S406). The threshold value b is a threshold value of a scale that is easy to see as a guide display of a store location with respect to the size of the map display field of the individual joint flyer. As described in the map data generation process 1, the scale of the map displayed on the individual collaborative flyer is affected by the size of the map display field and the area necessary for displaying the store location. If the area of the map to be displayed is too large for the size of the map display field of the individual collaborative flyer, it is necessary to reduce the scale of the map. However, if the scale of the map is too small, it will be difficult to understand as a map for showing directions to the store.
Specifically, if the customer's address is far away from the area where the advertiser's store is listed on the individual collaborative flyer, the area including the customer's address and the advertiser's store will be wide and the scale will be smaller .
Therefore, a threshold value b is set in advance for a scale of an easy-to-see level for the size of the map display field on the flyer, and the map data generation process is changed based on the threshold value b.

  Next, the print data output device 6 calculates the scale of the map in the east-west direction and the north-south direction according to the equations (3) and (4) using the adjustment value a (step S407).

East-west scale = xa / C _EW (3)
(A is an adjustment value set arbitrarily in the range of 0 <a <1)

North-south scale = ya / C _NS (4)
(A is an adjustment value set arbitrarily in the range of 0 <a <1)

Next, the print data output device 6 compares the scale with a smaller value out of the calculated scale in the east-west direction = xa / C _EW and scale in the north-south direction = ya / C _NS with a preset threshold value b. (Step S408). As a result of the comparison, if the calculated small scale is smaller than the threshold value b, it is determined that an easy-to-see map cannot be displayed, and the process of step S409 is performed to change the area of the map to be displayed.

  That is, the print data output device 6 performs processing for excluding the customer's address from the map display area and setting the map area to be displayed in a predetermined map display field to a narrower range. At this time, simply displaying a map that excludes the area of the customer's address from the display area of the map may make it difficult for the customer to grasp the outline of the store location, such as not knowing the direction from the customer's address. is there. Therefore, by displaying landmarks such as public facilities and famous facilities in the vicinity of each location of the advertiser, the location of the advertiser's store can be displayed in an easy-to-understand manner.

Specifically, the print data output device 6 determines the longest distance from the latitude and longitude included in the position information of the landmark data stored in the landmark database 12 and the latitude and longitude of each location point of the advertiser. A short landmark is extracted (step S409).
Next, the print data output device 6 acquires the latitude and longitude of the location of the extracted landmark (step S410).

Then, the print data output unit 6 calculates the east-west distance L _EW and north-south distance L _NS containing all the extracted landmark and advertisers location latitude and longitude (step S411), the calculated value Based on the following formulas (5) and (6), the map scales in the east-west direction and the north-south direction are calculated again (step S412). Note that L indicates a landmark.

The east-west direction of the scale _{= xa / L EW ··· (5} )
(A is an adjustment value set arbitrarily in the range of 0 <a <1)

North-south scale = ya / L _NS (6)
(A is an adjustment value set arbitrarily in the range of 0 <a <1)

  The print data output device 6 sets the scale of a small value among the scales of the obtained map in the east-west direction and the north-south direction as the scale of the map to be posted on the flyer (step S413). The print data output device 6 generates map data that can print a map including landmarks by the same processing (step S413 to step S415) as the processing of step S306 to step S309 of the map data generation processing 1. Then, it is processed as print data transmitted to the printing press 7, and the map data generation process 2 is completed.

  On the other hand, as a result of the comparison in step S408, if the calculated scale of the small value is larger than the threshold value b, the print data output device 6 determines that an easy-to-read map can be displayed, and the map data generation processing 1 step Map data is generated by processing similar to the processing of S306 to S309 (step S413 to step S415), processed as print data transmitted to the printer 7, and the map data generation processing 2 is completed.

When map data is generated by the above-described processing, the print data output device 6 proceeds to step S207 in FIG. 7 and merges the flyer print data, map data, and invoice print data into print data.
The print data output device 6 transmits the print data to the printing machine 7 (step S208), and ends the process.
The printing press 7 that has received the print data transmitted from the print data output device 6 prints an invoice including the individual joint flyer and the address, name, etc. of the customer of the destination by on-demand printing. The individual collaborative flyer is sent to the customer by the printing company.
The printing company aggregates information such as the number of print data used in the individual collaborative flyers and the printing space for each advertiser, and charges the advertiser for a printing fee and a delivery fee.

  As described above, according to the flyer creation system 1 of the present embodiment, only the flyer with high customer interest that matches the customer's desire is printed and delivered, so that the loss of the home delivery flyer is suppressed and the response rate is reduced. An increase can be expected, and an efficient service for advertising costs can be provided.

  In addition, what is described in the above-described embodiment is an application example of the present invention, and is not limited to this. In addition, it is obvious that those skilled in the art can come up with various changes and modifications within the scope of the technical idea disclosed in the present application, and these naturally belong to the technical scope of the present invention. It is understood.

DESCRIPTION OF SYMBOLS 1 ... Flyer creation system 2 ... Flyer management server 3 ... Flyer manuscript registration server 4 ... Customer database 5 ... Flyer editing device 6 ... Print data output device 7 ... Printing machine 8 ... Customer terminals (customer administrator terminals)
9 ... Advertiser terminal (Advertiser administrator terminal)
10a, 10b, 10c ... Network 11 ... Map database 12 ... Landmark database

Claims (7)

A flyer creation system that creates and distributes multiple advertiser flyers for each customer,
A flyer management server for registering the advertiser's basic flyer information,
A flyer manuscript registration server that creates flyer manuscript data from product information and product images of each advertiser's flyer, or registers manuscript data of a pre-created flyer,
A customer database that stores basic information of each customer and desired information of flyers;
Based on information stored in the customer database, leaflet selection means for selecting a plurality of leaflets to be distributed to customers from the leaflet basic information registered in the leaflet management server;
Print that obtains manuscript data of a flyer corresponding to the selected basic leaflet information, creates a map showing the locations of a plurality of stores from the location information of the basic leaflet information, and generates print data of the joint leaflet including the map A flyer creation system comprising data generation means.   2. The flyer selecting means calculates an adaptability of an advertiser adapted to information stored in the customer database, and selects an arbitrary number of advertisers in descending order of the adaptability. The flyer creation system described in 1. The print data generation means acquires map information of an area including the locations of n advertisers selected from a map database including map data that can be printed,
The flyer creation system according to claim 1 or 2, further comprising map data creation means for displaying the locations of n advertisers on a flyer in a single map. The print data generation means acquires a horizontal length x and a vertical length y of the map display area in the manuscript data of the leaflet,
Obtain location information including latitude and longitude at the customer's address and the location of the n selected advertisers,
The maximum and minimum values of latitude and longitude included in the position information are extracted, respectively, and the east-west distance C _EW and the north-south distance C including all of the customer's address and each of the selected n advertisers' points. _NS is calculated,
The scale of the map in the east-west direction is calculated by xa / C _EW (a is an adjustment value arbitrarily set in the range of 0 <a <1), and the scale of the map in the north-south direction is calculated by ya / C _NS . Set the scale of the map and the scale of the map in the east-west direction, whichever is smaller, as the scale of the map to be posted on the flyer, and create map data that can display the advertiser's location mark on the map The flyer creation system according to claim 3, wherein: The print data generation means acquires a horizontal length x and a vertical length y of the map display area in the manuscript data of the leaflet,
Obtain location information including latitude and longitude at each point of the customer's address and the selected n advertiser locations,
The maximum and minimum values of latitude and longitude included in the position information are extracted, respectively, and the east-west distance C _EW and the north-south distance C including the customer's address and all of the selected n advertisers' location points are extracted. _NS is calculated,
The scale of the map in the east-west direction is calculated by xa / C _EW (a is an adjustment value arbitrarily set in the range of 0 <a <1), the scale of the map in the north-south direction is calculated by ya / C _NS ,
Compared to the scale of the map in the north-south direction and the scale of the map in the east-west direction, a smaller value scale, and a preset threshold b,
If it is greater than the threshold value b, set the scale of the smaller value as the scale of the map to be posted on the flyer, and create map data that can display a mark indicating the advertiser's location on the map,
If it is smaller than the threshold value b, the shortest landmark is extracted from the latitude and longitude included in the location information of the landmark data stored in the landmark database and the latitude and longitude of each location point of the advertiser. And
Except for customer address, it calculates the east-west distance L _EW and north-south distance L _NS containing all the extracted landmark and advertisers location latitude and longitude,
The scale of the map in the east-west direction is recalculated by xa / L _EW and the scale of the map in the north-south direction is again calculated by ya / L _NS . 4. The map data that can set the scale of the user as the scale of the map to be posted on the flyer and display the landmark and the mark indicating the advertiser's location on the map is created. 5. Flyer creation system. A flyer creation method that creates and distributes flyers of multiple advertisers for each customer,
A step in which the flyer management server registers the advertiser's flyer basic information;
A flyer manuscript registration server creates flyer manuscript data from product information and product images, or registers pre-created manuscript manuscript data;
A customer database storing basic information of each customer and desired information of a flyer;
The flyer editing device selects a plurality of flyers to be distributed to customers based on information stored in the customer database from the flyer basic information registered in the flyer management server;
The print data output device acquires flyer manuscript data corresponding to the selected flyer basic information, creates a map showing the locations of a plurality of stores from the location information of the flyer basic information, and prints the joint flyer including the map Generating data; and
A flyer creation method characterized by comprising: A program written in a computer-readable format for realizing the flyer creation method according to claim 6,
A program for causing each computer to function as the leaflet management server, the leaflet document registration server, the customer database, the leaflet editing device, and the print data output device.

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