JP2010186457A - Means for leading to sales promotion website - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enable a consumer to shop via the Internet, participate to prize competition, and join in a campaign to provide a gift and a commodity discount service through a mobile communication terminal at ease without having suspicion. <P>SOLUTION: In a commodity store, a website leading means and first sales promotion information are displayed on a commodity (or its packaging material), a printed matter attached to the commodity (or its packaging material), a printed matter mounted near the commodity (or its packaging material), a mounting tool to mount the commodity (or its packaging material), and so on. A customer can be led to questionnaire information provided in the website through the mobile communication terminal for reading the website leading means. When the customer answers a question which is formed according to a level in the questionnaire information, second sales promotion information can be transmitted to the mobile communication terminal, according to the answer level. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention provides a web site guidance means and a first sale attached to a product (or its packaging material), a product (or its packaging material) displaying the web site guidance means and the first sales promotion information in a merchandise store. Printed matter displaying promotion information, Web site guidance means installed in the vicinity of the product (or its packaging material) and part of the installation tool for installing printed matter, product (or its packaging material) displaying the first sales promotion information Installed on the website via a mobile communication terminal that allows the customer to read the website guidance means from, for example, an installation tool with website guidance means attached to the website guidance means and a printed matter displaying the first sales promotion information. When the customer responds to a question configured according to the level in the questionnaire information, the shift is made according to the response level. Characterized in that to send a second promotional information to the communication terminal, a Web site guide means promotional.

  In recent years, mobile phones with camera etc. have been popularized by consumers, and mass media related companies such as various product providers or advertising companies, publishers, newspaper companies, TV companies, TV screens, PC screens, magazines and newspapers. Displaying barcode patterns and promotional code patterns such as two-dimensional codes, etc. on consumers, etc., and providing consumers with prizes, prizes, etc. via optical code patterns on mobile phones with cameras It is common to encourage participation in campaigns. In addition, bar codes and two-dimensional codes that include sales promotion information are displayed on various products and merchandise containers, and consumers can apply for prizes via the optical code patterns on mobile phones with cameras. And encourages participation in campaigns that provide prizes and prizes. However, it has been pointed out that these methods are becoming more popular and becoming less effective than before.

  Therefore, in recent years, it is desirable to express novelty for further sales promotion of products, to differentiate, or to sell products that are closely related to the local area, and to sell a variety of products in small quantities, regional characteristics, and seasonality. Stickers (labels) that display optical reading code patterns such as barcodes and two-dimensional codes that include sales promotion information on various products and product containers so that they can be used for small-lot products and short-term campaigns. The following patent document that prompts the consumer to enter the sticker (label) with a camera-equipped mobile phone via an optical reading code pattern, etc. Development projects such as

  For example, it is possible to apply for a campaign by printing an ID number (including characters, symbols, etc.) coded on a campaign label of a product and transmitting information obtained by imaging (reading) this code. As a solution to this problem, a database server of a product supplier that provides a campaign product and a customer terminal of a consumer who purchases the product are connected via a communication network, and each product is associated with a campaign. An ID code for participation is attached, and the customer can capture the ID code with a camera such as a mobile phone and send it to the database server. The database server can qualify for application based on the ID code information. A development project characterized by judging and transmitting an application result to a customer terminal of a consumer is known. (For example, refer to Patent Document 1)

  In addition, for example, the retailer can manage the product, and the purchaser can receive the manufacturer's information service and the store's information service. As a solution, a bar code and a two-dimensional bar code are printed on the product that can be printed on the package, and a bar code and a two-dimensional bar code are printed on the product that cannot be printed on the package. This allows retailers to read barcodes and manage accounting and product sales information, and buyers can read 2D barcodes using a mobile phone equipped with a 2D barcode reading function, and the manufacturer or dealer Development projects that make it possible to receive information services are known. (For example, refer to Patent Document 2)

  JP 2005-18271 A   JP 2007-164740 A

  However, it is common for companies such as those mentioned above to encourage consumers to participate in campaigns that offer prizes, prizes, etc. via optical reading code patterns on mobile phones with cameras, etc. In proportion to the increase in the number of users, problems such as the reuse of e-mail addresses acquired by this service, cross-flow and leakage were pointed out, and the service that I did not remember, the mail service I did not intend to apply for, the e-mail magazine and e-mail information In general, things called spam mails are often received, and mobile communication terminals such as camera-equipped mobile phones and general mobile phones apply for shopping and prizes, prizes, etc. via the Internet. There are now reports that more and more consumers are distrusted by participating in campaigns that provide

The development project of Patent Document 1 is characterized in that a consumer can apply for a campaign using a campaign label or the like in which an ID code is captured by a camera such as a mobile phone. It has been pointed out by a person skilled in the art that an effect desired by the developer of Patent Document 1 cannot be expected because measures against distrust of the campaign via the Internet have not been taken.
In addition, in the development project of Patent Document 2, a purchaser of a product with a bar code and a two-dimensional bar code printed together with a product package or a sticker printed with a bar code and a two-dimensional bar code attached is carried by a mobile phone. It is characterized by reading a two-dimensional barcode using a telephone (mobile communication terminal), etc., and receiving information services of manufacturers and dealers. It has been pointed out by a person skilled in the art that an effect desired by the developer of Patent Document 2 cannot be expected because no countermeasure has been taken.

  The present invention has been made to solve the above-mentioned problems, and consumers can apply for shopping, prizes, prizes, etc. via the Internet using mobile communication terminals such as mobile phones with cameras and general mobile phones. It is an object of the present invention to provide a website promotion means for sales promotion that enables participation without worrying about distrust in participating in campaigns and product discount services.

  A first means for solving the problem (Claim 1) is a product (or its packaging material), a product (or its packaging material) displaying the Web site guidance means and the first sales promotion information at the merchandise store. ) Attached to the website guiding means and the printed matter displaying the first sales promotion information, the website guiding means installed in the vicinity of the product (or its packaging material), the printed matter displaying the first sales promotion information, and the product ( Or at least one selected from the installation tool with the website guiding means in which the printed material displaying the first sales promotion information is attached to a part of the installation tool for installing the packaging material) Guide to questionnaire information provided on a website connected to a communication network via a mobile communication terminal having a detecting means for reading and decoding the website guiding means The second sales promotion information can be transmitted to the mobile communication terminal according to the response level when the customer responds to the question configured according to the level in the questionnaire information. It is to provide a website guidance means for sales promotion.

As for the products described in the first means to solve the problems, the general consumers can improve the life (preferences) that can be purchased relatively easily when it is judged necessary to maintain life activities. When it is necessary to maintain a healthy body that can be purchased relatively easily when it is determined that it is necessary to act to achieve life desired, meaningful life, happiness, goal achievement, dream realization) Can be purchased relatively easily, can be purchased relatively easily when it is necessary to maintain a healthy spirit, and can be purchased relatively easily when it is deemed necessary for a means of earning income Necessary for improving physical or mental health (aesthetically and healthily), which can be purchased relatively easily when it is deemed necessary, and can be purchased relatively easily when deemed necessary to maintain or improve relationships. Judging Can be relatively easily purchase point, can be relatively easily purchase when it determines is necessary to physical or mental can be improved when unhealthy, all are subject as long as the article or movable property or services.
For the service, the contents of the service are displayed, printed matter, content on television, content in video (tape, CD, DVD) (contents: information on the product, text describing the product, use the product) Program, data of the product), data in the semiconductor memory, data in the CPU, contents in the Internet Web site (contents: information on the product, text describing the product, the product is used) The product is in the form of a program, the product data).
As for the store described in the first means for solving the problem, a store, a convenience store, a super store, a supermarket, a department store that has a system in which the product can be installed, handled, and obtained. , Mass retailers, specialty stores, home centers, shopping stores, shopping centers, DIY-type stores, self-service stores, custom-made stores, unmanned stores, the stores installed on the Internet (examples) However, it is possible to target the product introduction homepage, shopping mall, vending machines (including cases where they are installed outside the store), and the like.

Regarding the Web site guidance means described in the first means for solving the problem, the following techniques are generally known.
For example, in the case of using a customer having a mobile communication terminal (for example, a camera-equipped mobile phone) having an optical reading code pattern and a detecting means for reading and decoding the optical reading code pattern, the customer visited the store. The means for guiding the customer to the target website on the Internet is shown. For example, the customer can encode the URL (Uniform Resource Locator) information of the target website using a camera-equipped mobile phone or the like. In this method, the product provided with an optical reading code pattern is imaged to be guided to the Web site. Regarding the optical reading code pattern, a barcode (one-dimensional barcode, one-dimensional code) and a two-dimensional barcode (two-dimensional code) are generally known. In the present invention, at least one barcode is used. Can be used alone or in combination, and as the two-dimensional barcode, for example, a QR code (registered trademark) can be used.
In addition, for example, an IC chip (RFID tag) and a mobile communication terminal (for example, an IC chip (RFID tag) compatible mobile phone) having detection means for receiving and decoding radio waves from the IC chip (RFID tag) are possessed. In the case of using the customer, the means for guiding the customer who visited the store to the target website on the Internet is shown. For example, the customer uses an IC chip (RFID tag) compatible mobile phone or the like. In this method, the URL (Uniform Resource Locator) information of the target Web site is encoded and stored, and the user can be guided to the Web site by approaching the product provided with the IC chip (RFID tag) stored therein. is there. Since the IC chip has already been applied to a product tag (RFID tag), it can also be applied to the present invention.
For example, in the case of using a customer having a mobile communication terminal (for example, an infrared-compatible mobile phone) having an infrared transmission circuit and a detection means for receiving and decoding infrared rays from the infrared transmission circuit, the store Means for directing the customer who visited the store to the target website on the Internet, for example, using an infrared-compatible mobile phone or the like to provide the URL (Uniform Resource Locator) information of the target website to the customer. In this method, the user can be guided to the Web site by approaching the product provided with the infrared transmission circuit that is encoded and stored. Since the infrared-compatible mobile phone and the like are already generally sold, they can be applied to the present invention.

Regarding the first sales promotion information described in the first means for solving the problem, the consumer corresponding to the product selected from the target product among the general consumers by the dealer Is an expression content that stimulates a desire to purchase the target product, for example, the expression content is a display of a discount price of the target product, a display of a discount rate of the target product price, and the target product Is a display of a free gift present at the time of purchase, a display that a free gift is attached to the target product, a notification of a campaign related to the target product, and a display that a prize is set for the target product. Yes, it is advertising texts or designs that appeal to consumer sentiment in order to improve the name recognition of the target product, and aim to improve the name recognition of the merchant that handles the target product (or increase corporate value) Promotional texts, designs, sweepstakes, and campaign announcements that appeal to consumer psychology (for activities) and can be selected and used alone or in combination .
With respect to the packaging material described in the first means for solving the problem, for example, wrapping material, wrapping paper, containers and bags, cans and bottles, shopping bags, handbags, shopping bags, etc. Etc. are widely included. Regarding the packaging material, even if it is a disposable type, it can be recycled (Recycle), or it can be reused (Reuse). It does not matter if it is possible to suppress the discharge of objects). In addition, the packaging material is preferably made of paper (including cellophane, hatron, sulfate paper), cloth (made of natural fiber, synthetic fiber, or a combination thereof) or plastic (flexible and film-like). ) Or metal foil (preferably made of aluminum in terms of cost, and aluminum vapor deposition or aluminum coating can also be used), and may be used alone or in combination.

Regarding the product (or its packaging material) displaying the Web site guidance means and the first sales promotion information described in the first means for solving the problem, the provider of the product (or its packaging material) The Web site guiding means and the first sales promotion information are displayed on the product (or the packaging material) by a printing means generally known at the time of creation (or packaging material) or at the time of shipment or distribution. Any means can be used.
With regard to the website guidance means attached to the product (or its packaging material) described in the first means for solving the problem and the printed matter displaying the first sales promotion information, general printing means, for example, predetermined Intaglio printing (can be manual or automatic type with tools, machines and devices), letterpress printing (can be manual type or automatic type with tools, machines and devices), offset printing (tools and tools) Manual or automatic type may be used for machines and devices), silk printing (manual type or automatic type may be used for tools and machines and devices), inkjet printers, laser printers, dot printers, line printers, thermal printers, carbon printers , Transfer printer, photocopier, printer with built-in information device, printer with built-in portable terminal device And either used in combination or used alone to choose from, such as, the Web site guide means and the first promotional information it is sufficient to print.
Regarding the sheet body, it is made of paper (including cellophane, hatron, sulfate paper), cloth (made of natural fiber, synthetic fiber, or a combination thereof), plastic (flexible and preferably in film form), metal It may be selected from foils (aluminum is preferable in terms of cost, and aluminum vapor deposition or aluminum coating can be used) and may be used alone or in combination. In addition, regarding the sheet body, it is possible to use a type in which the sheet body for peeling is provided in layers by attaching an adhesive or an adhesive to at least a part of the front surface, back surface, or both surfaces, but generally available It may be used by selecting from various sealing materials and label materials.
The printed material may be formed into an arbitrary shape from the sheet body, but depending on the size and shape, the website guiding means, and the first sales promotion information, a message card, a business card, a name tag, a tag (tag) ), Which is a tag that writes the name and name of the destination and shipper and attaches it to the cargo), and is also called a price tag (price tag). ), Used as greeting cards, bookmarks, catalogs, indexes, postcards. The printed matter is divided into a type created by the dealer, a type created by the merchandise provider, a type created by the packaging material provider, and a type created by an advertising agency.
In addition, regarding the means for attaching the printed matter to the product (or its packaging material), for example, when a sealing material or a label material is used for the printed matter, the printed matter is adhered (adhered or adhered) to the product (or its packaging material). For example, the printed material may be formed in a predetermined shape and a predetermined size and wound or suspended via a string. For example, the printed material may be clamped (for example, a clip). ), For example, the printed material may be inserted through a fastener (for example, a pin, a bag, a safety pin, a thumbtack, etc.). For example, the printed material may be inserted via a commercially available adhesive tape. May be adhered.
Further, not only the web site guiding means is formed on the surface of the printed material, but also the web site guiding means is formed on the back surface of the printed material, the printed material is formed in a laminated structure and the web is interposed between the layers. You may make it form so that a site guidance means may be clamped.

With respect to the printed material displaying the Web site guiding means and the first sales promotion information installed in the vicinity of the product (or its packaging material) described in the first means for solving the problem, the printed material is the product or the As a means to be installed in the vicinity of the packaging material, POP (abbreviation of “Point of purchase advertising”, which is an advertising medium for sales promotion used in the above-mentioned stores, etc.) can be used. is there.
In addition, the POP indicates all advertisements provided in the store, and includes a table lamp (using a stand or assembling a solid), a large panel (the one output by the printing means). Affixed to the panel), price card, price tag (output on the sheet body or affixed to the panel), ceiling suspension (hanging the output from the printing means with a hanging tool), banner or banner (the printing on the sheet body) The output from the means is provided on a pole) and used as a poster.
Web site guidance in which a web site guidance means and a printed matter displaying first sales promotion information are attached to a part of the installation tool for installing the product (or its packaging material) described in the first means for solving the problem As for the installation tool with means, it may be used by selecting from a product installation shelf, a product installation container, a product installation corner, a product rack, a product wagon, etc., and with respect to the means for attaching the printed matter to a part of the installation tool, For example, when a sealing material or a label material is used for the printed material, a means for attaching (fixing or detaching) the printed material to a part of the installation tool, for example, the printed material is formed in a predetermined shape and a predetermined size. Means for suspending via a shape and a hanging tool, for example, means for clamping the printed matter to a part of the installation tool via a clamping tool (for example, a clip), for example In the case where the installation tool is made of wood, a means for inserting the printed matter into a part of the installation tool via a fastening tool (for example, a pin, a bag, a safety pin, a thumbtack, etc.), for example, the installation tool is made of metal ( In the case of a magnetized type), means for inserting the printed matter into a part of the installation tool through a magnet, for example, the installation tool is formed of metal, plastics, or a painted wood system, and the surface smoothness In the case of a high type, it is selected from among means for inserting the printed matter into a part of the installation tool through a suction cup, for example, means for adhering the printed matter through a commercially available adhesive tape, etc. Or may be used in combination.

For a mobile communication terminal having a detecting means for reading and decoding the Web site guiding means described in the first means for solving the problem, for example, the mobile communication terminal has a detecting means for reading and decoding the optical reading code pattern. Mobile phone with camera, IC chip (RFID tag) -compatible mobile phone having detection means for receiving and decoding radio waves from the IC chip (RFID tag), detection for receiving and decoding infrared rays from the infrared transmitter circuit Information from an infrared compatible mobile phone having means, a PHS having means for detecting information from the website guiding means, a PDA having means for detecting information from the website guiding means, and information from the website guiding means Select from a small personal computer or the like having a means for detection, and a program corresponding to it is selected in the present invention. It may be provided to the server computer to use.
The communication network described in the first means for solving the problem may be of any mobile phone service company type as long as it is combined with the Internet.
The Web site described in the first means for solving the problem may be both provided on the communication network or provided on the Internet.

  Regarding the questionnaire information described in the first means for solving the problem, a question asking whether or not there is an intention to answer the questionnaire provided in the website to the customer guided in the website If you answered yes, go to the next step, if not, set the response level to 1 and give the gender (for example, to the customer who is willing to answer the questionnaire in the questionnaire information) , Male ?, female?) If you answered gender, move to the next step. If you did not answer gender, set the response level to 2 and answer the gender in the questionnaire information. There is a question that asks the age (for example, teenage, 20s, 30s, 40s, 50s, 60s, 70s, 80s, or real age) If you answered the age If the age is not answered, the response level is set to 3 and the customer who answered the age in the questionnaire information is given a job (for example, student ?, unemployed ?, housewife ?, part? If you answer a job, go to the next step. If you do not answer a job, set the response level to 4. There is a question asking the customer who answered the question about the distance between the target store and the residence (for example, within 100 m, within 200 m, within 300 m, within 400 m, within 500 m, 500 m to 1000 m, 1000 m or more), If you answer the distance, move to the next step, if you do not answer the distance, set the response level to 5 and set the question according to the customer's personal information, and according to it Answer Level [5 + n (n is a natural number starting from 1)] may be set. For example, questions about current housing conditions (home (single house or condominium), rented house, rental (apartment or condominium), etc.), questions asking how many times the questionnaire information has been accessed, and products subject to the questionnaire information Questions about the number of purchases of the store, questions about the quality of the in-store image of the target store, questions about the satisfaction level of the in-store service of the target store, and sales staff of the target store Questions about the satisfaction of customer service, questions about the satisfaction of other contents in the website, and questions about the first sales promotion information to customers who use the present invention more than once And questions that ask customers who have used the present invention more than once about their satisfaction with the second sales promotion information and whether to enter personal information (real name, actual address, date of birth). Questions, questions as to whether or not to register personal information, questions as to whether or not you wish to receive e-mail magazines, questions as to whether you want to distribute information on the first sales promotion information, A question that asks whether or not distribution of information related to second sales promotion information to be described later is desired is assumed.

  Regarding the second sales promotion information described in the first means for solving the problem, the store, the product provider, the packaging material provider, the website administrator, the advertising agency, etc. However, as a thank you for responding to the questionnaire to customers with the response level 1 to the response level [5 + n (n is a natural number starting from 1)], and the website will be reused in the future. The purpose is to improve the frequency, and any added value that seems to meet this purpose is the subject of the present invention. Regarding the added value, for example, it is transmission of coupon information (coupon voucher image) of a designated product at a designated dealer, for example, transmission guidance of point additional information (image of additional points) of a designated product at a designated dealer, for example, This is a guide for sending cash return information (return amount image) at the time of purchase of a designated product at a designated store. This is a guide for sending gift gift information when purchasing a designated product at a designated retailer. For example, information provided by a designated voucher, a gift certificate, a book coupon, or a beer ticket (images of a gold certificate, gift certificate, book coupon, or beer ticket) These transmission guides can be selected from these and used alone or in combination.

Regarding the fact that the second sales promotion information can be transmitted to the mobile communication terminal according to the response level described in the first means for solving the problem, the response level 1 to the response level [5 + n ( n is a natural number starting from 1)], and is selected from the second sales promotion information and used alone or in combination. It is preferable to set the value, whereby the image of the store, the image of the provider of the product, the image of the provider of the packaging material, the image of the website, the image of the first sales promotion information, Etc. can be predicted with considerable probability.
In addition, it is preferable that the customer of the response level 2 sets the added value at a level exceeding the customer's expectation, so that the image of the store, the image of the product provider, the provider of the packaging material It can be predicted with considerable probability that the image of the website, the image of the website, the image of the first sales promotion information, and the like will be improved.
In addition, it is preferable that the customer of the response level 3 sets the added value at a level exceeding the customer's expectation, whereby the image of the store, the image of the product provider, the provider of the packaging material It can be predicted with considerable probability that the image of the website, the image of the website, the image of the first sales promotion information, and the like will be improved.
In addition, it is preferable that the customer of the response level 4 sets the added value at a level exceeding the customer's expectation, so that the image of the store, the image of the product provider, the provider of the packaging material It can be predicted with considerable probability that the image of the website, the image of the website, the image of the first sales promotion information, and the like will be improved.
In addition, it is preferable that the customer of the response level 5 sets the added value at a level exceeding the customer's expectation, whereby the image of the store, the image of the product provider, the provider of the packaging material It can be predicted with considerable probability that the image of the website, the image of the website, the image of the first sales promotion information, and the like will be improved.
In addition, it is preferable that the customer of the response level [5 + n (n is a natural number starting from 1)] set the added value at a level exceeding the customer's expectation, whereby the image of the store and the provision of the product are provided. It can be predicted with a considerable probability that the image of the person who has been sold, the image of the provider of the packaging material, the image of the website, the image of the first sales promotion information, and the like will be improved.
Further, regarding the setting of the added value, it is a case of a customer who uses the questionnaire information for the first time, but it is preferable to set the question of the questionnaire information and the setting of the added value in accordance with the usage degree of the questionnaire information. .

  The second means for solving the problem (Claim 2) is that the provider of the first sales promotion information and the second sales promotion information is different from the provider of the product (or its packaging material). Another object of the present invention is to provide a website promotion means for sales promotion described in the first means for solving the problem, which may be different from an administrator of the website.

Regarding the case where the provider of the first sales promotion information and the second sales promotion information described in the second means for solving the problem is different from the provider of the product (or its packaging material), for example, In this case, the store is an administrator of the website, and the store can implement the present invention so that the store can sell a desired product at a relatively low cost of advertising / advertisement. As a result, it is possible to reduce advertising and advertising expenses while increasing sales. In addition, since the store can collect personal information relatively easily, it can be reflected in the selection of purchased products, the display method of products, and the sales price of products based on the collected information. It can be used as a cost marketing method.
Regarding the fact that the provider of the first sales promotion information and the second sales promotion information described in the second means for solving the problem may be different from the administrator of the Web site, for example, the sales The store is a manager of the website, and the provider of the first sales promotion information and the second sales promotion information is an advertising agency, and the advertising agency implements the present invention. Therefore, it becomes possible to seek a sponsor different from the provider of the product (or its packaging material) from other industries, and the advertising agency obtains a new advertising / advertisement medium in the store. Is possible and the benefits are great. For example, the advertising agency can increase the number of advertisers because it becomes an attractive market for advertisers because various products displayed in the dealerships become advertising media. The management merit is great.
Further, with respect to the store, it is possible to increase the recognition degree and the number of accesses of the Web site, collect personal information and obtain the merits thereof, and increase the sales with little cost.

  The third means for solving the problem (Claim 3) is that the provider of the first sales promotion information and the second sales promotion information is different from the provider of the product (or its packaging material), Further, the website guiding means for sales promotion described in the first means for solving the problem is provided, which may be provided by an administrator of the website when different from the dealer It is to be.

  The provider of the first sales promotion information and the second sales promotion information described in the third means for solving the problem is different from the provider of the product (or its packaging material), and the store. If the Web site administrator may provide information that is different from, the Web site administrator is not the retailer (that is, not a seller or retailer), and the product (or It is not a provider of the packaging material (that it is not a manufacturer), nor is it an advertising agency (that it is not an advertising / advertisement company), and it may be a company of a completely different industry, If a company wishes to become an implementer of the present invention when it wants to increase the number of accesses and attention of its website, and if a plan proposal for the implementation of the present invention to the store is understood, The company It will be possible to start an advertising agency, and then the company will be able to conduct sales activities looking for sponsors. It can be judged that there are a lot of merits of entering the market. Furthermore, if the sales activities of the company looking for sponsors are on track and the advertising agency business of the company seems to be stable, as the provider of the first sales promotion information and the second sales promotion information of the company The ability will improve and the possibility of the company becoming a threat to existing advertising agencies will increase. The sponsor also has the above-mentioned advantages, so if an existing advertising agency has a low proposal ability or planning ability (if the hit rate of a conventional type of advertisement remains the same), a new advertising agency It is likely that the company will be replaced by the company.

  The fourth means for solving the problem (Claim 4) is the sales promotion according to any one of the first means for solving the problem to the third means for solving the problem. A method of advertising or advertising solicitation using website guidance means, wherein the computer receives the questionnaire information transmitted from the mobile communication terminal via a communication network, and based on the received questionnaire information A computer selecting the second sales promotion information; and a computer transmitting the selected second sales promotion information to the mobile communication terminal via a communication network. It is to provide Web site guidance means for sales promotion.

Regarding the method of advertising or advertising solicitation using the sales promotion website guiding means described in the fourth means for solving the problem, at least one of the first sales promotion information and the second sales promotion information. It is possible to provide a space for advertising / advertisement in the department, and in this case, if the practitioner of the present invention is not an advertising agency, the advertising agency business can be started if desired.
As for the computer described in the fourth means for solving the problem, any type of computer can be used in the present invention as long as it functions as a server computer. As the server computer, a commercially available personal computer can be used as the server computer.
Regarding the step of receiving the questionnaire information transmitted from the mobile communication terminal via a communication network described in the fourth means for solving the problem, the questionnaire information is recorded on the website. When the questionnaire information of the response level 1 to the response level [5 + n (n is a natural number starting from 1)] is transmitted from the mobile communication terminal guided to the website via the website guidance means, A step in which questionnaire information of the response level 1 to the response level [5 + n (n is a natural number starting from 1)] transmitted from the mobile communication terminal is received and recorded through the communication network in the server computer will be described. .
Regarding the step of the computer selecting the second sales promotion information based on the received questionnaire information described in the fourth means for solving the problem, the response level 1 to the response are included in the server computer. The second sales promotion information corresponding to questionnaire information of level [5 + n (n is a natural number starting from 1)] is recorded, and the response level 1 to the response level [5 + n (n is a natural number starting from 1)] It will be described that means for selecting the second sales promotion information is recorded corresponding to the questionnaire information.
Regarding the step of transmitting the second sales promotion information selected by the computer described in the fourth means for solving the problem to the mobile communication terminal via a communication network, in the server computer, A step of transmitting the second sales promotion information selected corresponding to the questionnaire information of response level 1 to response level [5 + n (n is a natural number starting from 1)] to the mobile communication terminal via a communication network; explain.

If the company implementing the sales promotion website guiding means according to the present invention is not a merchandise distributor (sales shop), the following effects can be expected.
For example, the number of accesses to the company's website and the degree of attention are improved, so that sales can be increased.
For example, a business model that builds a credit relationship with a customer becomes possible, so this business model can be planned and adopted when there is a dealer at a business partner, for example, and a new business division is established. It becomes possible to raise.
For example, when there is a store having a conventional website as a business partner, the number of accesses and the degree of attention of the website of this dealer can be improved, so a credit relationship is established, the transaction amount increases, and sales Can be increased.
For example, when there is a store that does not have a Web site as a business partner, it is possible to plan and adopt an effective Web site for this store, and a new business department can be set up.

If the company implementing the sales promotion website guiding means according to the present invention is a merchandise distributor (sales shop), the following effects can be expected.
For example, since the number of accesses to the company's website and the degree of attention can be improved at a relatively low cost, a means for increasing sales with high cost performance is obtained.
For example, all POPs and merchandise shelves in the store can improve advertising effectiveness and increase the level of attention at a relatively low cost. Since it is possible to reduce advertising and advertising expenses while increasing sales, the management merit is great.
For example, since it is possible to collect personal information relatively easily even at stores where there is a shortage of talented human resources, selection of purchased products, display methods of products, and sales prices of products are reflected based on the collected information. Therefore, it can be used as a relatively low-cost marketing method, and the management merit is great.

If the company implementing the sales promotion website guiding means according to the present invention is an advertising agency, the following effects can be expected.
For example, the advertising agency can obtain a new advertising / advertising medium on the stage of the dealer, and has a great advantage. For example, the advertising agency has a wide variety of displays in the dealer. Since the product becomes an advertising medium, it becomes an attractive market for advertisers, so it becomes possible to increase the number of advertisers, and therefore, the management merit is great.

The following effects can be expected when the company implementing the sales promotion website guiding means according to the present invention is not an advertising agency.
For example, a company wishes to become an implementer of the present invention when it wants to improve the number of accesses and attention of its website, and a plan proposal for the implementation of the present invention to the dealer is approved. Then, it becomes possible for the company to start an advertising agency, and after that, the company will be able to conduct sales activities looking for sponsors. It can be judged that the merit of being able to enter different industries is enormous. Furthermore, if the sales activities of the company looking for sponsors are on track and the advertising agency business of the company seems to be stable, as the provider of the first sales promotion information and the second sales promotion information of the company The ability will improve and the possibility of the company becoming a threat to existing advertising agencies will increase. The sponsor also has the above-mentioned advantages, so if an existing advertising agency has a low proposal ability or planning ability (if the hit rate of a conventional type of advertisement remains the same), a new advertising agency It is likely that the company will be replaced by the company.

The following effects can be expected for any type of company that implements the website promotion means for sales promotion according to the present invention.
For example, there is a difference in the method of utilizing the questionnaire information depending on which company manages the server computer that manages the website, but it is important that the place of implementation of the present invention is a store that sells the product. , The more the store is a community-based store, the more the store will reflect its regional characteristics. This makes it easier to forecast sales trends and sales forecasts for specific products. As a result, it is easy to plan advertisements and advertisements according to the location conditions of the store, and the problem of product inventory can be reduced.
In addition, if the store is a community-based store, the relationship with local customers can be further strengthened. Therefore, a recycling-oriented business model between the local economy and local customers and community-based stores should be established. Is possible.

Hereinafter, embodiments of the present invention will be described with reference to FIGS.
FIG. 1 is a block diagram showing an embodiment of the present invention. FIG. 2 is a flowchart showing an embodiment of the present invention. FIG. 3 is a flowchart showing an embodiment of the present invention. FIG. 4 is a flowchart showing an embodiment of the present invention. FIG. 5 is a flowchart showing an embodiment of the present invention.

  As shown in FIG. 1, S is a general supermarket that handles the products described in the present invention, and is a store that implements the present invention. The store S includes a product L1 and P1 as a POP that have been implemented the present invention. And R1 which is a display shelf is installed. The product L1 is selected from the printed matter described in the present invention by selecting a two-dimensional barcode (for example, QR code (registered trademark), etc.) from the Web site guidance means described in the present invention. The label "30 yen discount" is selected from the first sales promotion information described in the present invention so that a shampoo with a fixed price of 300 yen can be selected from the products and pasted on the shampoo. After being formed so as to be capable of being attached, it is attached to an arbitrary position of this shampoo, and this shampoo is designated L1. P1 as POP selects vegetables as the product, installs a climbing type POP in this vegetable section, and accesses the two-dimensional bar code and “this QR code (registered trademark) to the carrot 1 carrot After the display of “service” is formed, this POP is set to P1. R1 which is a display shelf selects a rice cracker as the product, and replaces the price tag provided on the display shelf of this rice cracker with the price tag implemented in the present invention. The display shelf of the rice cracker provided with this price tag is defined as R1 after the display that "you will receive a free gift if you buy two or more bags of this rice cracker after accessing this QR code (registered trademark)" is defined as R1. P1 is a mobile phone with a camera as a mobile communication terminal having detection means for reading and decoding a two-dimensional barcode, and P2 is a mobile phone with a camera as a mobile communication terminal having a detection means for reading and decoding a two-dimensional barcode. P3 is a mobile phone with a camera as a mobile communication terminal having a detecting means for reading and decoding a two-dimensional bar code. C1 is a woman in his 20s who owns a mobile phone P1 and is a student in a neighborhood apartment (sale C2 is a 30-year-old woman in her 30s who owns a mobile phone P2 and is a housewife in her neighborhood rental apartment (within 300m from the store S). C3 is a woman in her 50s who owns a mobile phone P3, a part-time housewife, and a husband in the neighborhood (within 100 meters from the store S). Is a customer who is living with the mother and father-in-law. PN is a communication network provided so that mobile phone P1, mobile phone P2, mobile phone P3, etc. can communicate, and IN is an Internet network and is connected to communication network PN. SC is a server computer that manages the Web site guiding means. A mobile phone P1, a mobile phone P2, a mobile phone P3, etc. are connected to the communication network PN via the two-dimensional barcode, and via the Internet network IN. Are connected to the server computer SC. 10 is a means for displaying the questionnaire information described in the present invention on the screen of the mobile phone P1, the mobile phone P2, the mobile phone P3, etc., and for recording, controlling, managing and transmitting the Web site. It is recorded and managed in the computer SC. Reference numeral 20 denotes a means for recording, managing and transmitting the first sales promotion information and the second sales promotion information described in the present invention, which are recorded and managed in the server computer SC. Reference numeral 30 denotes a means for recording, managing and transmitting the questionnaire information, which is recorded and managed in the server computer SC. 40, when the customer C1, customer C2, customer C3, etc. respond to a question configured according to the level in the questionnaire information from the questionnaire information management means 30, second sales promotion information transmitted according to the response level Is a means for recording, controlling and transmitting the means for selecting, and is recorded and managed in the server computer SC. Reference numeral 50 denotes a means for recording, managing and transmitting customer information obtained by the questionnaire information management means 30, and is recorded and managed in the server computer SC.

  From FIG. 1, functions such as Web site management means 10, sales promotion information management means 20, questionnaire information management means 30, sales promotion information selection means 40, customer information management means 50, etc., recorded and managed in the server computer SC. The outline of will be described. The website management means 10 displays the recorded contents 11 of the website, step 12 for confirming whether the website contents 11 can be connected to the customer terminal, and information from the questionnaire information management means 30. Means 13, means 14 for displaying information from the sales promotion information selection means 40, and means 15 for transmitting the Web site content 11 to the customer. The sales promotion information management means 20 is a first sales promotion information 21 recorded, a second sales promotion information 22 recorded, a means 23 for transmitting the first sales promotion information 21 to another step, a second sales promotion. It comprises means 24 for transmitting information 22 to other steps. The questionnaire information management means 30 includes a question 31 set and recorded for each level, a step 32 for selecting which step the question 31 is transmitted to, and a means 33 for transmitting the question 31 for which the transmission destination is determined. It is configured. The sales promotion information selection means 40 is a means 41 for receiving and recording a signal in response to a question by level from the question 31, and information from the second sales promotion information 22 corresponding to the question response record 41. , A step 43 for selecting which step the selection information 42 is transmitted to, and a unit 44 for transmitting the selection information 42 for which the transmission destination is determined. The customer information management means 50 determines whether the customer information record 51 obtained from the question 31 or the question response record 41, whether the customer information 51 is data as a new customer or data as an existing customer, It comprises means 53 for comprehensive management.

1 and FIG. 2, 101 is a step in which the customer C1 purchases the product L1 at the store S, and 102 is a step in which the customer C1 captures and reads the two-dimensional barcode of the product L1 with the mobile phone P1. 103 executes the website connection confirmation 12, and if a signal for confirming the connection is received from the mobile phone P <b> 1, go to the next step A, and if a signal for rejecting the connection is received from the mobile phone P <b> 1, Explains the steps.
From FIG. 1 and FIG. 3, 201 is a step in which customer C2 is viewing POP-P1 at the vegetable store of retail store S, and 202 is a step in which customer C2 takes a two-dimensional barcode of POP-P1 with mobile phone P2. This is a reading step. 203 executes the website connection confirmation 12. If a signal for confirming the connection is received from the mobile phone P2, the process goes to the next step A, and a signal for rejecting the connection is received from the mobile phone P2. If this is the case, the step that ends will be described.
1 and 4, reference numeral 301 denotes a step in which the customer C3 is looking at the display shelf R1 of the rice cracker display shelf at the store S, and 302 is a step in which the customer C3 receives the two-dimensional barcode of the display shelf R1 on the mobile phone P3. Step 303 is a step of shooting / reading the web site. When the signal for confirming the connection is received from the mobile phone P3, the process goes to the next step A to reject the connection from the mobile phone P3. Steps that are terminated when is received are described.

From FIG. 1 to FIG. 5, 410 receives the Web site connection signal from the mobile phone P 1, the mobile phone P 2, or the mobile phone P 3 and records it in the server computer SC in the mobile phone P 1, the mobile phone P 2, or the mobile phone P 3. This is a step of displaying the questionnaire information 13 being displayed.
420 asks the question level 1 (for example, a question asking whether or not there is an intention to answer the questionnaire) from the question 31 recorded in the questionnaire information management means 30, and a signal indicating that there is an intention to answer the questionnaire. If it is transmitted, the process proceeds to step 430. If a signal indicating that there is no intention to answer the questionnaire is transmitted, it is determined to proceed to step 421 for determining the response level. In step 421, the data from step 420 is determined to be response level 1 and the process proceeds to step 422. In step 422, the question response record 41 for recording data from step 421 and the corresponding question response record 41 are used. The second step is to select the information 423 corresponding to the response level 1 through the selection information 42 for selecting the information from the sales promotion information 22, and 424 is the information 423 to the mobile phone P1, the mobile phone P2, or the mobile phone P3. It is a step to transmit.

  430 asks the question level 2 (for example, a question asking whether or not there is an intention to answer gender) from the question 31 recorded in the questionnaire information management means 30, and indicates a signal indicating that there is an intention to answer the gender. If it is transmitted, the process proceeds to step 440. If a signal indicating that there is no intention to answer sex is transmitted, it is determined to proceed to step 431 for determining the response level. In step 431, the data from step 430 is determined as response level 2 and the process proceeds to step 432. In step 432, the question response record 41 for recording data from step 431 and the corresponding question response record 41 are used. The step 434 is to select the information 433 corresponding to the response level 2 via the selection information 42 for selecting the information from the second sales promotion information 22, and 434 is the information 433 to the mobile phone P1, the mobile phone P2, or the mobile phone P3. It is a step to transmit.

  440 asks the question level 3 (for example, a question asking whether or not there is an intention to answer the age) from the question 31 recorded in the questionnaire information management means 30, and a signal indicating that there is an intention to answer the age. If it is transmitted, the process proceeds to step 450. If a signal indicating that there is no intention to answer the age is transmitted, it is determined to proceed to step 441 for determining the response level. In step 441, the data from step 440 is judged to be response level 3, and the process proceeds to step 442. In step 442, the question response record 41 for recording data from step 441 and the corresponding question response record 41 are used. The second step is to select the information 443 corresponding to the response level 3 via the selection information 42 for selecting information from the sales promotion information 22, and 444 is the information 443 to the mobile phone P1, the mobile phone P2, or the mobile phone P3. It is a step to transmit.

  450 asks the question level 4 (for example, a question asking whether or not there is an intention to answer a job) from the question 31 recorded in the questionnaire information management means 30, and a signal indicating that there is an intention to answer the job. If it is transmitted, the process proceeds to step 460. If a signal indicating that there is no intention to answer the occupation is transmitted, it is determined to proceed to step 451 for determining the response level. In step 451, the data from step 450 is judged to be response level 4 and the process proceeds to step 452. In step 452, the question response record 41 for recording data from step 451 and the corresponding question response record 41 are used. The second step is to select the information 453 corresponding to the response level 4 via the selection information 42 for selecting the information from the sales promotion information 22, and 454 is the information 453 to the mobile phone P1, the mobile phone P2, or the mobile phone P3. It is a step to transmit.

460 asks the question level 5 (for example, a question asking whether or not there is an intention to answer the distance between the target store S and the residence) from the question 31 recorded in the questionnaire information management means 30; If a signal indicating that there is an intention to answer to is transmitted, the process proceeds to step 470. If a signal indicating that there is no intention to answer the distance is transmitted, it is determined to proceed to step 461 for determining a response level. is there. In step 461, the data from step 460 is determined to be response level 5, and the process proceeds to step 462. In step 462, the question response record 41 for recording data from step 461 and the corresponding question response record 41 are used. (2) The step of selecting the information 463 corresponding to the response level 5 via the selection information 42 for selecting the information from the sales promotion information 22, 464 is the information 463 to the mobile phone P1, the mobile phone P2, or the mobile phone P3. It is a step to transmit.
470 may be set as a question level [5 + n (n is a natural number starting from 1)] with reference to the contents described in the present invention.

The description of the above embodiment is for explaining the present invention, and does not limit the invention described in the claims or reduce the scope thereof. Moreover, each part structure of this invention is not restricted to the said embodiment, A various deformation | transformation is possible within the technical scope as described in a claim.
In the description of the above embodiment, it is assumed that the place of implementation of the present invention is a store that sells the product. For example, even if the place of implementation of the present invention is a restaurant that provides food and drinks. The effect according to the effect of the present invention can be expected.

  The present invention can be applied in various other forms without departing from the main features thereof. For example, it is possible to use a three-dimensional barcode capable of an amount of information more than a two-dimensional barcode or a three-dimensional hologram capable of an amount of information greater than a three-dimensional barcode. In this way, it is possible to judge that the industrial utility value is high because more advanced customer service is possible.

It is a block diagram which shows the example of embodiment of this invention. It is a flowchart which shows the embodiment of this invention. It is a flowchart which shows the embodiment of this invention. It is a flowchart which shows the embodiment of this invention. It is a flowchart which shows the embodiment of this invention.

S ・ ・ Distributor, L1 ・ ・ Product, P1 ・ ・ POP, R1 ・ ・ Display shelf,
P1 ... mobile phone, P2 ... mobile phone, P3 ... mobile phone,
C1 ... customer, C2 ... customer, C3 ... customer, PN ... communication network,
IN · Internet network, SC · server computer,
10 .... Web site management means, 20 .... Sales promotion information management means,
30 ... Questionnaire information management means, 40 ... Sales promotion information selection means,
50..Customer information management means, 11..Web site content,
12 .... Connection confirmation step, 13 .... Information display means, 14 .... Information display means,
15..Transmission means, 21..First sales promotion information, 22..Second sales promotion information,
23..Transmission means, 24..Transmission means, 31..Questions,
32 ... Transmission selection step, 33 ... Question sending means, 41 ... Recording means,
42 ··· Selection information, 43 ··· Transmission selection step, 44 ··· Selection information transmission means,
51 .. Customer information, 52 .. Customer determination step, 53... Customer data management means,
101 ··· a step for purchasing the product L1, 102 · · a step in which the customer C1 captures and reads the two-dimensional barcode of the product L1 with the mobile phone P1, 103 · · a connection confirmation step,
201 ··· POP-P1 viewing step 202 ··· Customer C2 taking and reading POP-P1 two-dimensional barcode with mobile phone P2 · 203 · Connection confirmation step
301 .. Step for viewing display shelf R1 302. Step for customer C3 to photograph and read two-dimensional barcode on display shelf R1 with mobile phone P3 303. Connection confirmation step

Claims (4)

At the merchandise store, the product (or its packaging material) displaying the website guidance means and the first sales promotion information, the website guidance means attached to the product (or its packaging material) and the first sales promotion information are displayed. Website guidance means installed in the vicinity of the printed matter and product (or its packaging material) and the website guidance to a part of the installation tool for installing the printed matter and product (or its packaging material) displaying the first sales promotion information Mobile communication terminal having a detecting means for reading and decoding the website guiding means by at least one selected from the means and an installation tool with the website guiding means to which the printed matter displaying the first sales promotion information is attached Through the questionnaire information provided on the website connected to the communication network. When you answer the questions that are configured in accordance with the Le, characterized in that to send a second promotional information to the mobile communication terminal according to the response level, Web sites guiding means promotional. The provider of the first sales promotion information and the second sales promotion information may be different from the provider of the product (or its packaging material) or may be different from the administrator of the website. The sales promotion Web site guiding means according to claim 1. If the provider of the first sales promotion information and the second sales promotion information is different from the provider of the product (or its packaging material) and different from the store, the administrator of the Web site The sales promotion Web site guiding means according to claim 1, wherein the sales promotion Web site guiding means may be provided. A method for advertising or advertising solicitation using the sales promotion website guiding means according to any one of claims 1 to 3, wherein a computer transmits from the mobile communication terminal via a communication network. Receiving the received questionnaire information, a computer selecting the second sales promotion information based on the received questionnaire information, and the computer selecting the second sales promotion information selected by the computer to the mobile communication terminal. And a step of transmitting via a communication network to the sales promotion website guiding means.

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