JP2021107958A - Customer attraction support system, customer attraction support method, store terminal, and store program - Google Patents

Abstract

To perform customer attraction for a user terminal by a store terminal.SOLUTION: A customer attraction support apparatus 1 includes: a storage apparatus 110 that stores user data 111 including position of user terminals used by users; an instruction unit 122 that transmits, to a store terminal 2, an instruction displaying a symbol identifying a user terminal 4 located within a predetermined range including a position of a store in association with the position of the user terminal 4; and a transmission unit 123 that outputs a transmission instruction transmitting customer attraction information of the store to a customer attraction target terminal identified by identification information of the customer attraction target terminal received from the store terminal 2. The store terminal 2 includes a display selection unit 221 that displays symbols of the user terminals 4 on map data of the predetermined range including the position of the store in association with the position of the user terminal 4 according to the instruction transmitted from the attracting customer support apparatus 1, selects the customer attraction target terminal from the symbols, and transmits the identification information of the customer attraction target terminal to the customer attraction support apparatus 1.SELECTED DRAWING: Figure 1

Description

The present invention relates to a customer attraction support system, a customer attraction support method, a store terminal, and a store program.

In order to increase the number of customers visiting stores that exist in the real space, customers are being attracted to passers-by, but it may be difficult to connect with customers to the stores.

As an example of attracting customers, a clerk may call on passers-by or give out coupons. It is difficult for a clerk to identify a passerby who is interested in the store, and the call is made randomly, so the effect of the call is low. In addition, it may be costly to attract customers to passers-by because the clerk has to concentrate on calling outside the store and needs to prepare in advance such as creating a leaflet. In addition, it is often called at the convenience of the store, such as when there is a surplus of clerk or during the off-season, and it is difficult to realize the call at a timing when potential visitors can easily visit the store.

There is an application that recognizes the user's attributes, current location, and time zone, and then displays information that the user may like, such as the surrounding sunset spots, the timetable of the nearest station, and a local pub (see Non-Patent Document 1).

New Switch, "Click here for recommended sightseeing spots ..." Hospitality engine "proven by JR East", [online], September 16, 2018, livedoor NEWS, [Search on December 16, 2019], Internet <URL: https //news.livedoor.com/article/detail/15313035/>

Non-Patent Document 1 only displays information according to the user's taste on the user terminal, and does not disclose a device for attracting customers to the user by the store.

The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a technique capable of attracting customers to a user terminal by a store terminal.

One aspect of the present invention relates to a customer attraction support system including a customer attraction support device and a store terminal connected to the customer attraction support device. The customer attraction support device associates a storage device that stores user data including the position of the user terminal used by the user and a symbol that identifies the user terminal located in a predetermined range including the position of the store with the position of the user terminal. A transmission that outputs an instruction unit that transmits an instruction to be displayed to the store terminal and a transmission instruction that transmits the customer attraction information of the store to the customer attraction target terminal specified from the specific information of the customer attraction target terminal received from the store terminal. It has a part. The store terminal displays the user terminal symbol in association with the user terminal position on the map data in a predetermined range including the store position according to the instruction transmitted from the customer attraction support device, and selects the customer attraction target terminal from the symbols. However, it is provided with a display selection unit that transmits specific information of the terminal targeted for attracting customers to the customer attraction support device.

In one aspect of the customer attraction support method of the present invention, the customer attraction support device stores user data including the position of the user terminal used by the user in the storage device, and the customer attraction support device includes a predetermined range including the store position. The step of transmitting an instruction to display the symbol specifying the user terminal located in the user terminal in association with the position of the user terminal to the store terminal, and the store terminal according to the instruction transmitted from the customer attraction support device to determine the position of the store. A step of displaying the symbol of the user terminal in association with the position of the user terminal on the map data of a predetermined range including the customer terminal, and the store terminal selects the target terminal for attracting customers from the symbol and supports the specific information of the target terminal for attracting customers. It includes a step of transmitting to the device and a step of outputting a transmission instruction for the customer attraction support device to transmit the customer attraction information of the store to the customer attraction target terminal specified from the specific information of the customer attraction target terminal received from the store terminal. ..

The store terminal of one aspect of the present invention relates to a store terminal connected to a customer attraction support device. The customer attraction support device associates a storage device that stores user data including the position of the user terminal used by the user and a symbol that identifies the user terminal located in a predetermined range including the position of the store with the position of the user terminal. A transmission that outputs an instruction unit that transmits an instruction to be displayed to the store terminal and a transmission instruction that transmits the customer attraction information of the store to the customer attraction target terminal specified from the specific information of the customer attraction target terminal received from the store terminal. It has a part. The store terminal displays the user terminal symbol in association with the user terminal position on the map data in a predetermined range including the store position according to the instruction transmitted from the customer attraction support device, and selects the customer attraction target terminal from the symbols. However, it is provided with a display selection unit that transmits specific information of the terminal targeted for attracting customers to the customer attraction support device.

One aspect of the present invention is a store program in which a computer functions as the store terminal.

According to the present invention, a store terminal can provide a technique capable of attracting customers to a user terminal.

FIG. 1 is a diagram illustrating a customer attraction support system according to an embodiment of the present invention. FIG. 2 is a block diagram showing a configuration of a customer attraction support device. FIG. 3 is a diagram illustrating a data structure of user data and an example of the data. FIG. 4 is a diagram illustrating a data structure of customer attraction rule data and an example of the data. FIG. 5 is a diagram illustrating a data structure of suggestion rule data and an example of the data. FIG. 6 is a diagram for explaining the classification used for the suggestion rule data. FIG. 7 is a block diagram showing a configuration of a store terminal. FIG. 8 is a sequence diagram for explaining the customer attraction process for the user terminal. FIG. 9 is a diagram illustrating a peripheral user display screen displayed on the store terminal. FIG. 10 is a sequence diagram illustrating a reservation process for attracting customers to the user terminal. FIG. 11 is a diagram illustrating a customer attraction rule setting screen displayed on the store terminal. FIG. 12 is a diagram illustrating a customer attraction schedule confirmation screen displayed on the store terminal. FIG. 13 is a sequence diagram illustrating a process of proposing a customer attraction to a store terminal. FIG. 14 is a diagram illustrating a suggestion notification screen displayed on the store terminal. FIG. 15 is a diagram illustrating a detailed display screen displayed on the store terminal. FIG. 16 is a diagram illustrating a hardware configuration of a computer used in a customer attraction support device and a store terminal.

Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the description of the drawings, the same parts are designated by the same reference numerals and the description thereof will be omitted.

(Customer attraction support system)
As shown in FIG. 1, the customer attraction support system 5 according to the embodiment of the present invention includes a customer attraction support device 1, a store terminal 2, a distribution device 3, and a user terminal 4.

The customer attraction support device 1, the store terminal 2, the distribution device 3, and the user terminal 4 are realized by each general computer implementing a program that realizes a predetermined function. The customer attraction support device 1 is connected to the store terminal 2 and the distribution device 3 so as to be able to communicate with each other. The distribution device 3 is connected to the customer attraction support device 1 and the user terminal 4 so as to be able to communicate with each other.

In the example shown in FIG. 1, the customer attraction support system 5 includes one store terminal 2 and three user terminals 4, but the number of store terminals 2 and user terminals 4 may be one or more. Further, the customer attraction support system 5 includes one customer attraction support device 1 and one distribution device 3, but the number of computers does not matter as long as the functions described later are realized. For example, the function of the customer attraction support device 1 may be realized by a plurality of computers, or both the function of the customer attraction support device 1 and the function of the distribution device 3 may be realized by one computer.

The customer attraction support device 1 supports the customer attraction by the store using the store terminal 2. The customer attraction support device 1 acquires the position information of the user terminal 4 and the attributes of the user who uses the user terminal 4 from the distribution device 3, and provides the information of the user terminal 4 located in the vicinity of the store. Further, the customer attraction support device 1 transmits an instruction to transmit the customer attraction information to the predetermined user terminal 4 to the distribution device 3 according to the instruction of the store terminal 2. The customer attraction information may be, for example, information that conveys the availability of the store, or information that includes coupons that can be used at the store.

The store terminal 2 is installed in the store and operated by a clerk. The store terminal 2 narrows down the target terminals for attracting customers from the user terminals 4 located around the store presented by the customer attracting support device 1, and notifies the customer attracting support device 1.

The distribution device 3 relays the transmission and reception of data between the user terminal 4 and the customer attraction support device 1. The distribution device 3 acquires the position of the user terminal 4, the user's attributes, and the like, and provides the user terminal 4 to the customer attraction support device 1. The distribution device 3 transmits the customer attraction information to the predetermined user terminal 4 according to the instruction transmitted from the customer attraction support device 1.

For example, a predetermined application is installed in the user terminal 4, and data is transmitted / received to / from the distribution device 3 via the application. The user terminal 4 provides the distribution device 3 with the position of the user terminal 4, the attributes of the user, and the like via the application. Further, the user terminal 4 acquires and displays customer attraction information of a predetermined store from the distribution device 3 via an application.

(Customer attraction support device)
The customer attraction support device 1 according to the embodiment of the present invention will be described with reference to FIG. In the embodiment of the present invention, the customer attraction support device 1 cooperates with the store terminal 2 to mainly perform (1) customer attraction processing, (2) customer attraction reservation processing, and (3) customer attraction proposal processing for the store terminal 2. Perform two processes. The customer attraction support device 1 attracts customers to the user terminal 4 specified by the operation of the store terminal 2 in (1) customer attraction processing. In (2) the customer attraction reservation process, the customer attraction support device 1 automatically attracts customers to a predetermined user terminal 4 in accordance with the customer attraction conditions input in advance at the customer attraction time input in advance by the store terminal 2. The customer attraction support device 1 can propose to the store terminal 2 to attract customers according to the external environment in the process of proposing customer attraction to the store terminal 2 in (3).

The customer attraction support device 1 includes a storage device 110 for storing data, a processing device 120 for processing data, and a communication control device 130 for communicating with other devices.

The storage device 110 stores a customer attraction support program that realizes the function of the customer attraction support device 1, and also stores user data 111, customer attraction rule data 112, and suggestion rule data 113.

The user data 111 includes the position of the user terminal 4 used by the user. The position of the user terminal 4 is the latitude / longitude of the user terminal 4, the mesh code, and the like. The user data 111 may further hold the user's attributes in association with each other.

As shown in FIG. 3, the user data 111 has location information and attributes associated with the user ID that identifies the user terminal 4. The attributes are attributes of the user who uses the user terminal 4, such as gender, age, user type, purpose of movement, and companion. The user attributes are set from the data acquired by the application installed on the user terminal 4.

The customer attraction rule data 112 is the customer attraction rule data input from the store terminal 2. In the customer attraction rule data 112, as shown in FIG. 4, the content ID is associated with the customer attraction time, the customer attraction target, the customer attraction information, and the like. The customer attraction rule is input in advance from the store terminal 2. The customer attraction rule data 112 holds data necessary for the store terminal 2 to automatically attract customers.

The customer attraction time is information that specifies the time for attracting customers. The customer attraction time may be specified by, for example, the customer attraction start time and the customer attraction end time, or may be specified by the customer attraction start time and the time to continue attracting customers. Further, in the customer attraction time, conditions for attracting customers at a specific time on a specific day of the week may be set.

The target for attracting customers is a condition for specifying the target terminal for attracting customers. For example, the position of the user terminal 4, the attributes of the user, and the like are set as the target for attracting customers. For example, the user terminal 4 that meets the conditions set for the customer attraction target in the user data 111 is specified as the customer attraction target terminal.

The customer attraction information is information transmitted to the user terminal 4 at the time of attracting customers, and is information for encouraging customers to visit the store. The customer attraction information may include information on coupons that can be used at the store.

The suggestion rule data 113 associates the conditions of the surrounding environment of the store with the proposal of attracting customers to the store when the conditions are satisfied. The suggestion rule data 113 is data that proposes to attract customers to the store when it is expected to attract customers due to the weather around the store, traffic conditions, events, and the like. As shown in FIG. 5, the suggestion rule data 113 is data in which an ID for specifying the suggestion rule, a store classification, a peripheral definition, a peripheral environmental condition, a notification content, and a customer attraction information proposal are associated with each other.

The store classification is an identifier for classifying the stores when the customer attraction support device 1 supports a plurality of stores. The store classification is associated with the category, the details of the category, the distance from the station, etc. with respect to the classification identifier. Stores are classified according to the store category, category details, distance from the station, and so on.

The peripheral definition is used to specify the aggregation range that is referred to when the number of peripheral users is aggregated. The user terminal 4 located within the range of the distance defined in the peripheral definition is the target terminal when the number of peripheral users is totaled.

The conditions of the surrounding environment are the number of surrounding users, temperature, congestion level of the station, weather, time zone, and the like. When the surrounding environment matches the conditions of the surrounding environment of the suggestion rule data 113, a notification proposing to attract customers is transmitted to the store terminal 2 of the store of the store category corresponding to the conditions of the surrounding environment.

The content of the notification is a message transmitted to the store terminal 2 in order to encourage the store to attract customers. The store can grasp that there is an opportunity to attract customers depending on the content of the notification.

The customer attraction information plan is a content plan of the customer attraction information transmitted to the user terminal 4. The customer attraction information plan includes a type plan indicating whether to send only a message, a message and a coupon, and the like, and the content of the message. The customer attraction information plan can be edited on the store terminal 2, and the edited customer attraction information is transmitted to the user terminal 4.

The processing device 120 includes an update unit 121, an instruction unit 122, a transmission unit 123, and a proposal unit 124.

The update unit 121 updates the user data 111 stored in the storage device 110. The update unit 121 connects to the distribution device 3, acquires the latest position of the user terminal 4 and the attributes of the user, and updates the user data 111. The update unit 121 may periodically inquire the distribution device 3 for the latest user data, or may receive the update notification from the distribution device 3 and acquire the latest user data.

The instruction unit 122 transmits an instruction to display the user information around the store to the store terminal 2 to the store terminal 2. The instruction unit 122 transmits an instruction to display the user information around the store on the map to the store terminal 2, so that the store clerk can visually recognize the information of the user around the store from the store terminal 2.

As (1) customer attraction processing, the instruction unit 122 gives an instruction to display a symbol (icon) that identifies the user terminal 4 located in a predetermined range including the position of the store in association with the position of the user terminal. Send to. The instruction unit 122 identifies the user terminal 4 located in a predetermined range including the location of the store from the user data 111. The predetermined range of this map may be specified in the store terminal 2 or may be a predetermined default range. The instruction unit 122 displays a symbol indicating the user terminal 4 at the position of the user terminal 4 on the map including the store based on the position and the attribute of the specified user terminal 4. As a result, the clerk who visually recognizes the store terminal 2 can visually grasp the number, position, and the like of the users around the store, and determine whether or not it is an opportunity to attract customers.

Here, the symbol may correspond to the attribute of the user of the user terminal 4. The symbols displayed on the map may differ depending on gender, and may differ depending on the presence or absence of a companion and the type of companion. As a result, the clerk who visually recognizes the store terminal 2 can visually grasp the attributes and the like of the users around the store and determine whether or not it is an opportunity to attract customers.

The instruction unit 122 may transmit an instruction to display the symbol of the user terminal 4 that meets the narrowing conditions specified by the store terminal 2 in association with the position of the user terminal 4 to the store terminal 2. When the narrowing-down condition is specified from the store terminal 2, the instruction unit 122 identifies the user terminal 4 that matches the narrowing-down condition from the user data 111. The instruction unit 122 displays a symbol indicating the user terminal 4 at the position of the user terminal 4 on the map including the store based on the position and the attribute of the specified user terminal 4. As a result, the clerk who visually recognizes the store terminal 2 can visually grasp the number of users who are expected to visit the store, the attributes, and the like, and determine whether or not it is an opportunity to attract customers.

The transmission unit 123 transmits a transmission instruction for transmitting the customer attraction information of the store to the distribution device 3. The distribution device 3 transmits the customer attraction information of the store to the customer attraction target terminal according to the transmission instruction transmitted from the customer attraction support device 1.

As (1) customer attraction processing, the transmission unit 123 outputs a transmission instruction for transmitting the customer attraction information of the store to the customer attraction target terminal specified from the specific information of the customer attraction target terminal received from the store terminal 2. The transmission unit 123 acquires the identifier of the symbol displayed on the map as the specific information of the customer attracting target terminal from the store terminal 2. The transmission unit 123 converts the acquired symbol identifier into an identifier of a customer attracting target terminal such as an identifier of the user terminal 4. The transmission unit 123 transmits to the distribution device 3 a transmission instruction specifying the identifier of the customer attraction target terminal and the store customer attraction information to be transmitted to these terminals. The distribution device 3 transmits the customer attraction information of the store designated by the transmission instruction to the customer attraction target terminal specified by the transmission instruction. Here, the customer attraction information of the store may be specified from the store terminal 2 together with the transmission instruction, or the customer attraction support device 1 may hold the default customer attraction information in advance.

Further, the transmission unit 123 transmits (2) transmission of customer attraction information to the customer attraction target terminal specified from the user data 111 at the customer attraction time defined by the customer attraction rule data 112 as a reservation process for attracting customers. Output the instruction. Conditions for extracting the target terminal for attracting customers from the user data 111, such as gender and user type, are set as the target for attracting customers. The transmission unit 123 refers to the customer attraction rule data 112, and when the customer attraction time is set in advance in the customer attraction rule data 112, the transmission unit 123 is a user terminal that meets the customer attraction target conditions defined in the customer attraction rule data 112 from the user data 111. 4 is specified as a terminal for attracting customers. The transmission unit 123 transmits to the distribution device 3 a transmission instruction specifying the identifier of the specified customer attraction target terminal and the store customer attraction information to be transmitted to these terminals. As a result, the store can attract customers in parallel with daily operations such as store management without losing the opportunity to attract customers.

The proposal unit 124 determines (3) as a process of proposing the attraction of customers to the store terminal 2, when the surrounding environment such as the number of surrounding users, the temperature, the congestion level of the station, the weather, and the time zone satisfies the predetermined conditions. We propose to the store terminal to attract customers to the user terminal 4. When the surrounding environment of the store meets the condition of the suggestion rule data 113, the proposal unit 124 transmits a proposal corresponding to the condition to the store terminal 2.

The proposal unit 124 determines whether or not the conditions of the surrounding environment conform to the conditions of the surrounding environment defined in the suggestion rule data 113 for each store managed by the customer attraction support device 1. At this time, the proposal unit 124 specifies the store division of each store managed by the customer attraction support device 1 by the category, the details of the category, the distance from the station, and the like as shown in FIG. The proposal unit 124 calculates the number of users in the vicinity from the user position information defined in the user data 111 and the store position, and determines whether or not the conditions set in the suggestion rule data 113 are met. Further, the proposal unit 124 acquires information such as temperature, station congestion level, and weather from an external server or the like, and determines whether or not it conforms to the conditions set in the suggestion rule data 113. When the conditions of the peripheral conditions set in the suggestion rule data 113 are met, the proposal unit 124 transmits the notification content proposing to attract customers to the store terminal 2 of the store that meets the conditions.

In the example shown in FIG. 5, when 10 or more people gather within 200 m of the store of the store category D, the proposal unit 124 proposes to attract customers to the store of the store category D. At this time, the proposal unit 124 also notifies the type proposal and the message proposal of the message to be transmitted to the user terminal 4.

As a result, the store can appropriately attract customers according to the external environment. In addition, since the customer attraction support device 1 proposes to attract customers, the clerk does not miss the opportunity to attract customers even when performing daily operations such as store management without being aware of the external environment.

(Store terminal)
The store terminal 2 according to the embodiment of the present invention will be described with reference to FIG. 7. In the embodiment of the present invention, the store terminal 2 cooperates with the customer attraction support device 1 to mainly perform (1) customer attraction processing, (2) customer attraction reservation processing, and (3) customer attraction proposal processing for the store terminal 2. Perform three processes.

The store terminal 2 includes a storage device 210 that stores a store program and stores data used for processing, a processing device 220 that processes data, and a communication control device 230 that communicates with other devices. Although not shown in FIG. 7, the store terminal 2 includes an input device such as a keyboard and a mouse, and an output device such as a display device. The store terminal 2 may include a device including an input device and a display device, such as a touch panel.

The processing device 220 includes a display selection unit 221, a narrowing-down condition transmission unit 222, a customer attraction condition transmission unit 223, and a proposal display unit 224.

The display selection unit 221 displays the position of the user terminal 4 around the store on the display device according to the instruction from the customer attraction support device 1, causes the clerk to select the customer attraction target terminal, and displays the information of the selected customer attraction target terminal. It is transmitted to the customer attraction support device 1.

As (1) customer attraction processing, the display selection unit 221 corresponds the symbol of the user terminal 4 to the position of the user terminal 4 on the map data in a predetermined range including the position of the store according to the instruction transmitted from the customer attraction support device 1. Attach and display. Further, the display selection unit 221 selects a customer attraction target terminal from the displayed symbols, and transmits specific information of the customer attraction target terminal to the customer attraction support device 1. When the clerk specifies the terminal to attract customers by enclosing the symbol displayed on the map with a line, the display selection unit 221 uses the specific information of the symbol surrounded by the line as the specific information of the terminal to attract customers to support customer attraction. Send to device 1. Various methods can be considered, such as the clerk identifying the target terminal for attracting customers by clicking the symbol for the target terminal for attracting customers.

The narrowing-down condition transmission unit 222 transmits the narrowing-down condition for which the user's attribute is specified to the customer-drawing support device 1 as (1) customer-drawing processing. When narrowing down the number of terminals targeted for attracting customers, such as when the display selection unit 221 has many symbols to be displayed on the map, the user specifies the attributes of the user and generates the narrowing-down condition. For example, in the example shown in FIG. 3, a man in his twenties and thirties may be designated, or a fashion-oriented woman may be designated. When the narrowing-down condition specified in this way is transmitted to the customer-drawing support device 1, the customer-drawing support device 1 causes the display selection unit 221 to display the symbol corresponding to the user terminal 4 narrowed down by the designated narrowing-down condition. .. As a result, the store terminal 2 can efficiently attract customers to users who fit the store.

The customer attraction condition transmission unit 223 (2) transmits the customer attraction condition including the customer attraction time, the customer attraction target, and the customer attraction information to the customer attraction support device 1 as the reservation process of the customer attraction. The clerk can specify the future customer attraction time as a customer attraction condition. As a result, the clerk can attract customers while concentrating on daily work other than attracting customers.

The proposal display unit 224 displays the proposal transmitted from the customer attraction support device 1 on the display device as (3) the proposal process for attracting customers to the store terminal 2. The proposal display unit 224 displays the notification content for proposing customer attraction and the customer attraction information proposal received from the customer attraction support device 1. Further, the proposal display unit 224 transmits an instruction to accept the proposal to the customer attraction support device 1. At this time, if the customer attraction information plan is changed by the clerk, the proposal display unit 224 transmits the changed customer attraction information to the customer attraction support device 1. The customer attraction support device 1 inputs to the distribution device 3 an instruction to transmit the changed customer attraction information to the customer attraction target terminal. As a result, the clerk can attract customers without missing the opportunity to attract customers in response to changes in the surrounding environment.

((1) Customer attraction processing)
(1) Customer attraction processing will be described with reference to FIGS. 8 to 9.

First, in step S101, the instruction unit 122 of the customer attraction support device 1 extracts the user terminal 4 from the user data 111 according to the default display conditions. Here, the default display condition is, for example, within a predetermined distance from the store terminal 2. Further, conditions such as the distance from the store terminal 2 and the attributes of the user specified from the store terminal 2 may be specified as the default display conditions. In step S102, the instruction unit 122 transmits the display instruction of the symbol of the user terminal 4 extracted in step S101 to the store terminal 2.

In step S103, the display selection unit 221 of the store terminal 2 displays the symbol designated by the customer attraction support device 1 on the map data around the store. As shown in the peripheral user display screen V1 shown in FIG. 9, the store terminal 2 displays a symbol corresponding to the position of the user terminal 4 on the map display unit V11. In the example shown in FIG. 9, symbols for male users and symbols for female users are different from each other. Further, in the example shown in FIG. 9, the size of the symbol is changed for each small area that divides the display area of the displayed map into a plurality of areas according to the number of users located in the small area. As another embodiment, one symbol may be displayed for one user terminal 4.

In step S104, the store terminal 2 transmits the narrowing-down conditions for specifying the customer attraction target terminal to the customer attraction support device 1. For example, in the narrowing-down condition setting unit V12 of the peripheral user display screen V1 of FIG. 9, the narrowing-down condition is set by selecting an attribute that becomes the narrowing-down condition. In step S105, the display selection unit 221 of the customer attraction support device 1 extracts the user terminal 4 from the user data 111 according to the narrowing-down conditions transmitted in step S104. In step S106, the instruction unit 122 transmits the display instruction of the symbol of the user terminal 4 extracted in step S101 to the store terminal 2.

In step S107, the display selection unit 221 of the store terminal 2 displays the symbol designated by the customer attraction support device 1 on the map data around the store. As shown in the map display unit V11 of FIG. 9, the display selection unit 221 can specify the customer attraction target terminal by enclosing the symbol of the user terminal 4 to be attracted customers with a circle or the like. When the customer attraction button B1 is pressed here, the display selection unit 221 transmits the specific information of the customer attraction target terminal corresponding to the symbol in the circle to the customer attraction support device 1 in step S108.

When the transmission unit 123 of the customer attraction support device 1 receives the specific information of the customer attraction target terminal from the store terminal 2, the transmission unit 123 transmits a transmission instruction to the distribution device 3 in step S109. The transmission instruction includes the store customer attraction information transmitted to the user terminal 4 and the specific information of the customer attraction target terminal.

When the distribution device 3 receives the transmission instruction, in step S110, the distribution device 3 notifies the user terminal 4 specified from the specific information of the customer attraction target terminal specified in the transmission instruction of the customer attraction information of the store.

According to such a customer attraction support system 5, the store terminal 2 can grasp the number or index of the number of user terminals 4 in the vicinity of the store and the attributes of the user, so that the user in the store can understand the number or the attribute of the user. And can attract customers. Moreover, since it is sufficient to send electronic contents, it is possible to save the trouble of preparing leaflets in advance.

((2) Reservation processing for attracting customers)
(2) Reservation processing for attracting customers will be described with reference to FIGS. 10 to 12.

In step S201, the customer attraction condition transmission unit 223 of the store terminal 2 transmits the customer attraction condition to the transmission unit 123 of the customer attraction support device 1. Here, the store terminal 2 sets the customer attraction conditions on the customer attraction rule setting screen V2 shown in FIG. The customer attraction rule setting screen V2 includes a customer attraction time setting unit V21, a customer attraction target setting unit V22, and a customer attraction information setting unit V23. When the setting button B2 is pressed after setting each item of the customer attraction condition, the customer attraction condition is transmitted to the customer attraction support device 1.

When the customer attraction condition is transmitted from the store terminal 2, the transmission unit 123 of the customer attraction support device 1 stores it in the customer attraction rule data 112 and waits for the arrival of the customer attraction time. When the customer attraction time arrives in step S202, the transmission unit 123 refers to the latest user data 111 in step S203, and extracts the user terminal 4 that satisfies the customer attraction target as the customer attraction target terminal. In step S204, the transmission unit 123 transmits a transmission instruction to the distribution device 3. The transmission instruction includes customer attraction information transmitted to the user terminal 4 and specific information of the customer attraction target terminal.

The processing after step S204 is the same as in FIG.

According to such a customer attraction support system 5, the store terminal 2 can reliably attract customers without losing the opportunity to attract customers by registering the conditions suitable for attracting customers in the customer attraction support device 1 in advance.

Further, by displaying the customer attraction schedule confirmation screen V3 as shown in FIG. 12 on the store terminal 2 and selecting the day on which the customer attraction rule is set (the day with the star mark), the customer attraction rule registered from the store terminal 2 is selected. Can be confirmed. Further, by selecting the day on which the customer attraction rule is set, it is possible to display the customer attraction rule setting screen V2 shown in FIG. 11 again and change the customer attraction rule.

((3) Proposal processing for attracting customers to store terminal 2)
(3) Proposal processing for attracting customers to the store terminal 2) will be described with reference to FIGS. 13 to 15.

In step S301, the proposal unit 124 of the customer attraction support device 1 determines whether the conditions of the surrounding environment of the store are defined by the suggestion rule data 113. When the conditions of the surrounding environment of the store are defined by the suggestion rule data 113, the proposal unit 124 notifies the store of the proposal for attracting customers in step S302. This notification includes the content of the notification and the draft information for attracting customers.

Upon receiving the notification from the customer attraction support device 1, the proposal display unit 224 of the store terminal 2 displays the proposal notification screen V4. The proposal notification screen V4 is provided with a proposal notification unit V41 on the peripheral user display screen V1 shown in FIG. In the example shown in FIG. 14, the proposal notification unit V41 is provided on the peripheral user display screen V1, but the proposal notification unit V41 may be provided on any screen currently displayed on the store terminal 2. Further, the customer attraction support device 1 may notify via a communication application or the like installed in the store terminal 2.

When the proposal notification unit V41 is selected in the store terminal 2, the detailed display screen V5 shown in FIG. 15 is displayed. The detailed display screen V5 is provided with a proposal display unit V51 for displaying the notification content from the customer attraction support device 1, and a customer attraction information input unit V52 for inputting customer attraction information. A customer attraction information proposal transmitted from the customer attraction support device 1 is set in the customer attraction information input unit V52, and can be updated on the store terminal 2. When the map display button B5 is pressed on the detailed display screen V5, the peripheral user display screen V1 shown in FIG. 9 is displayed. On the peripheral user display screen V1, the symbols of peripheral users defined by the suggestion rule data 113 are displayed. A terminal targeted for attracting customers may be selected on the peripheral user display screen V1.

When the customer attraction button B1 is pressed on the peripheral user display screen V1 shown in FIG. 9, the proposal display unit 224 of the store terminal 2 transmits a customer attraction request to the customer attraction support device 1 in step S303. The customer attraction request includes the customer attraction information set in the customer attraction information input unit V52. When the customer attraction target terminal is selected in the store terminal 2, the customer attraction request may include the specific information of the customer attraction target terminal.

When the transmission unit 123 of the customer attraction support device 1 receives the customer attraction request from the store terminal 2, in step S304, the transmission unit 123 extracts the user terminal 4 that satisfies the customer attraction target from the user data 111. For example, the transmission unit 123 may target the user terminal 4 within the range of the peripheral definition specified by the suggestion rule data 113 from the proposal for attracting customers notified to the store terminal 2. Further, when the specific information of the customer attracting target terminal is received from the store terminal 2, the received specific information may be targeted for attracting customers.

The processing after step S305 is the same as in FIG.

According to such a customer attraction support system 5, it is possible to attract customers without missing an opportunity to expect visitors in response to changes in the surrounding environment.

Since the customer attraction support system 5 specifies the position and attributes of the user and attracts customers to the user terminal 4 that meets the specified conditions, the customer is attracted to the person who wants to attract customers at a timing suitable for the store. It is possible to effectively attract customers. Further, since the electronic content is transmitted to the user terminal 4, there is no need to incur costs such as creating and storing a leaflet. Further, since the customer can be attracted to a plurality of user terminals 4 by a simple operation of the clerk, it can be performed in the gap time while in the store, and the work load is small.

Such a customer attraction support system 5 can attract customers to the user terminal without imposing a burden on the clerk.

The customer attraction support device 1 and the store terminal 2 of the present embodiment described above have, for example, a CPU (Central Processing Unit, processor) 901, a memory 902, and a storage 903 (HDD: Hard Disk Drive, SSD: Solid State Drive, respectively). ), A general-purpose computer system including a communication device 904, an input device 905, and an output device 906. The CPU 901 are processing devices 120 and 220. The memory 902 and the storage 903 are storage devices 110 and 210. In this computer system, each function of the customer attraction support device 1 and the store terminal 2 is realized by executing a predetermined program loaded on the memory 902 by the CPU 901.

The customer attraction support device 1 and the store terminal 2 may be mounted on one computer or a plurality of computers, respectively. Further, the customer attraction support device 1 and the store terminal 2 may be virtual machines mounted on a computer, respectively.

The programs of the customer attraction support device 1 and the store terminal 2 should be stored in a computer-readable recording medium such as an HDD, SSD, USB (Universal Serial Bus) memory, CD (Compact Disc), or DVD (Digital Versatile Disc), respectively. It can also be delivered via a network.

The present invention is not limited to the above embodiment, and many modifications can be made within the scope of the gist thereof.

1 Customer attraction support device 2 Store terminal 3 Distribution device 4 User terminal 5 Customer attraction support system 110, 210 Storage device 111 User data 112 Customer attraction rule data 113 Suggestion rule data 120, 220 Processing device 121 Update unit 122 Indicator unit 130, 230 Communication control device 221 Display selection unit 222 Filtering condition transmission unit 223 Customer attraction condition transmission unit 224 Proposal display unit 901 CPU
902 Memory 903 Storage 904 Communication device 905 Input device 906 Output device

Claims (8)

A customer attraction support system including a customer attraction support device and a store terminal connected to the customer attraction support device.
The customer attraction support device is
A storage device that stores user data including the position of the user terminal used by the user,
An instruction unit that transmits to the store terminal an instruction to display a symbol that identifies the user terminal located in a predetermined range including the position of the store in association with the position of the user terminal.
A transmission unit for outputting a transmission instruction for transmitting the customer attraction information of the store to the customer attraction target terminal specified from the specific information of the customer attraction target terminal received from the store terminal is provided.
The store terminal is
According to the instruction transmitted from the customer attraction support device, the symbol of the user terminal is displayed in association with the position of the user terminal on the map data in a predetermined range including the position of the store, and the customer attraction target terminal is displayed from the symbol. A customer attraction support system including a display selection unit that selects and transmits specific information of a customer attraction target terminal to the customer attraction support device. The user data further holds the attributes of the user in association with each other.
The store terminal is
It is provided with a narrowing-down condition transmission unit that transmits the narrowing-down condition for specifying the user's attribute to the customer attraction support device.
The instruction unit of the customer attraction support device is
The customer attraction support system according to claim 1, wherein an instruction for displaying a symbol of the user terminal that meets the narrowing conditions in association with the position of the user terminal is transmitted to the store terminal. The customer attraction support system according to claim 2, wherein the symbol corresponds to a user attribute of the user terminal. The store terminal is
Further provided with a customer attraction condition transmission unit that transmits customer attraction conditions including customer attraction time, customer attraction target, and customer attraction information to the customer attraction support device.
The transmission unit of the customer attraction support device is
The customer attraction support system according to claim 1, which outputs a transmission instruction for transmitting the customer attraction information to the customer attraction target terminal specified from the user data at the customer attraction time. The storage device of the customer attraction support device is
The suggestion rule data that associates the conditions of the surrounding environment of the store with the proposal of attracting customers to the store when the conditions are satisfied is stored.
The customer attraction support device is
The customer attraction support system according to claim 1, further comprising a proposal unit that transmits a proposal corresponding to the condition to the store terminal when the surrounding environment of the store meets the condition of the suggestion rule data. A customer attraction support method used in a customer attraction support system including a customer attraction support device and a store terminal connected to the customer attraction support device.
The step in which the customer attraction support device stores user data including the position of the user terminal used by the user in the storage device, and
A step in which the customer attraction support device transmits an instruction to the store terminal to display a symbol identifying the user terminal located in a predetermined range including the position of the store in association with the position of the user terminal.
A step in which the store terminal displays a symbol of the user terminal in association with the position of the user terminal on map data in a predetermined range including the position of the store according to an instruction transmitted from the customer attraction support device.
A step in which the store terminal selects a customer attraction target terminal from the symbol and transmits specific information of the customer attraction target terminal to the customer attraction support device.
A customer attraction support method comprising a step of outputting a transmission instruction for transmitting the customer attraction information of the store to the customer attraction target terminal specified from the specific information of the customer attraction target terminal received from the store terminal. A store terminal that connects to a customer attraction support device
The customer attraction support device is
A storage device that stores user data including the position of the user terminal used by the user,
An instruction unit that transmits to the store terminal an instruction to display a symbol that identifies the user terminal located in a predetermined range including the position of the store in association with the position of the user terminal.
A transmission unit for outputting a transmission instruction for transmitting the customer attraction information of the store to the customer attraction target terminal specified from the specific information of the customer attraction target terminal received from the store terminal is provided.
The store terminal is
According to the instruction transmitted from the customer attraction support device, the symbol of the user terminal is displayed in association with the position of the user terminal on the map data in a predetermined range including the position of the store, and the customer attraction target terminal is displayed from the symbol. A store terminal including a display selection unit that selects and transmits specific information of a terminal targeted for attracting customers to the customer attraction support device. A store program that causes a computer to function as the store terminal according to claim 7.

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