JP2009217413A - Store introduction system, and store introduction card medium to be used in the same - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a store introduction system which raises the repeat rate of a customer, and utilizes a coupon to be directly linked with the acquisition of a new customer by friend introduction by a customer. <P>SOLUTION: A sheet of separable store introduction card medium 10, which is issued by a store, is used, where a first identification code information 13a is previously printed on a side to be a first card medium piece 11 when separation is performed, and a second identification code information 13b is previously printed on a side to be a second card medium piece 12. After performing the separation, an introducing person keeps the first card medium piece 11, and an introduced person keeps the second card medium piece 12. An identification code reader 20 reads the identification information 13a or 13b which are printed on the store introduction card medium 10. A control part 30 receives the read identification code information, and manages the provision of privilege such as the discount of commodity prices in the store or service charges, based on the information. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a technical field of a store introduction system that uses a store introduction card medium issued by a store and introduces the store to an acquaintance who becomes an introducer by a customer visiting the store.

The issue of how to secure customers at a store is extremely important for store management. Also in the prior art, each store provides various incentives such as discount systems, and adopts various methods for the purpose of securing repeaters and referrals by word of mouth.
Conventionally, there are many cases in which a service coupon is issued and a service coupon is brought to give a customer a discount on goods and services.
In recent years, with the spread of computer systems and the spread of mobile phones, store introduction systems that digitize service coupons are being developed.

  For example, in the technology of Japanese Patent Application Laid-Open No. 2003-303297, an electronic coupon is issued, the electronic coupon is delivered to the user's mobile phone, an electronic coupon image is output on the display screen of the user's mobile phone, An online coupon distribution system is disclosed that is read by an input terminal on the side and authenticates additional information such as a discount according to an electronic coupon read by the input terminal.

  In addition, for example, in the technique disclosed in Japanese Patent Application Laid-Open No. 2003-323661, an electronic coupon is issued, the electronic coupon is delivered to a user's mobile phone, and the electronic vending machine is used in conjunction with the vending machine for vending. An online coupon distribution system for discounting merchandise items is disclosed.

  Further, for example, in the technology disclosed in Japanese Patent Application Laid-Open No. 2006-85244, an advertisement reproduction device and a printing device are deferred in the vicinity of a product, and a customer who sees an advertisement reproduced on the advertisement reproduction device receives a coupon from the printing device next to the advertisement. It is issued and discounted according to the coupon at the cash register, and is a system that tries to grasp how many customers have seen the advertisement playback with the frequency of use of the coupon.

  Also, for example, in Japanese Patent Application Laid-Open No. 2006-24402, with a coupon that can satisfy both the customer who wants to use the obtained coupon immediately and the store side who wants to improve the repeat rate by promoting revisiting the store. As a label, the coupon information that can be used on the product sale date (shopping day) and the coupon information that can be used only on the day after the sale date are displayed in combination with the coupon label. It is intended to further increase the repeat rate by promoting the purchase of products from the next day.

JP 2003-303297 A JP 2003-323661 A JP 2006-085244 A Japanese Patent Laid-Open No. 2006-024402

  The coupon system in the said prior art is each effective as a means to improve the customer attraction to a store.

  In the technology of Japanese Patent Laid-Open No. 2003-303297 and the technology of Japanese Patent Laid-Open No. 2003-323661, an electronic coupon is used, and the exchange means is transmission / reception via a mobile phone mail. However, as a sender, (1) work to attach an electronic coupon to mobile mail, (2) work to specify the destination of mobile mail, and (3) mobile Many work steps are involved, such as the work of opening an email, (4) the work of displaying an electronic coupon attached to a mobile mail at the storefront, and (5) the operation of reading the electronic coupon by the storefront reader. It ’s not easy.

  The technology disclosed in Japanese Patent Application Laid-Open No. 2006-85244 can check the movement tendency of customers in the store and the viewing trend of advertisements, but directly leads to acquisition of new customers by introduction to customers' friends and acquaintances. is not.

  In Japanese Patent Laid-Open No. 2006-24402, a plurality of coupons are printed in one coupon medium, and the usable dates and times of each coupon are different. That is, since the date and time when the coupon can be used is different, it is possible to prompt the customer to return to the store. However, Japanese Patent Laid-Open No. 2006-24402 is aimed at increasing the repeat rate, and does not directly lead to acquisition of a new customer by introduction to a friend / acquaintance of the customer. In addition, since the coupon usable date and time is determined as repeat, the customer who cannot use the coupon can not expect repeat when the expiration date has passed.

  It is an object of the present invention to provide a store introduction system that uses a coupon that improves the repeat rate of the same customer and that directly leads to acquisition of a new customer by introducing a friend / acquaintance of the customer.

In order to achieve the above object, a store introduction system according to claim 1 of the present invention uses a detachable one-leaf store introduction card medium issued by a store, and the store visitor serves as an introducer. A store introduction system for introducing the store to an acquaintance who becomes a person,
In the case of a detachable one-leaf store introduction card medium, when it is separated, the first identification code information is on the side that becomes the first card medium piece, and the first identification code information is on the side that becomes the second card medium piece. Is printed in advance, the card medium is separated and the introducer holds the first card medium piece, and the introducer holds the second card medium piece. Store introduction card media,
An identification code reader for reading the first identification code information or the second identification code information printed on the store introduction card medium;
The first identification code information read by the identification code reader from the first card medium piece or the second card medium piece presented when the introducer or the introduced person visits the store, or It is a store introduction system provided with the control part which manages the privilege with respect to the said introducer or the said introducer in the said store based on said 2nd identification code information.

  With the above configuration, it is possible to improve the repeat rate of the same customer by simply separating and handing out the store introduction card medium to a friend / acquaintance, and to acquire new customers by introducing the customer's friend / acquaintance etc. Becomes a store introduction system using directly connected coupons.

  As an example of the association between the first identification code information and the second identification code information, the first identification code information and the second identification code information are the same, and the first identification code information There is a configuration example in which the same identification code information is printed on both the card medium piece side and the second card medium piece side.

  As the store introduction card medium used in the store introduction system according to claim 1 of the present invention, the design and print contents of the surface of the first card medium piece and the second card medium piece are not limited and are free. One of the printed content on the front surface and the back surface of the first card medium piece and the printed content on the front surface and the back surface of the second card medium piece are held by the introducer. The first card medium piece and the second card medium piece are substantially the same except that the notation and the other are the ones held by the introducer, and the store introduction card medium is in a single leaf state before separation. It is preferable that the front and back of the printing are reversed.

By performing printing upside down as described above, before the introducer cuts off the second card medium piece to the non-introducer and passes it to the non-introducing person, Regardless of the folding method, the printed content on the front surface and the printed content on the back surface can be seen from the outer surface.
The store introduction system of the present invention is not limited to a single store, but can be applied to a store group such as a chain store. That is, the store is a store of a store group composed of a plurality of stores, and at least one of the identification code readers is installed in each store, and can exchange data with the control unit via a network; can do.

  According to the store introduction system of the present invention, it is possible to improve the repeat rate of the same customer and simply introduce the customer's friend / acquaintance, etc., by simply passing the store introduction card medium to a friend / acquaintance. It can be a store introduction system that uses coupons that are directly connected to the acquisition of new customers.

  Hereinafter, embodiments of the store introduction system of the present invention will be described with reference to the drawings. However, the technical scope of the present invention is not limited to the specific applications, shapes, dimensions, and the like shown in the following embodiments.

A configuration example of the store introduction system of the present invention will be shown as a first embodiment.
As an example of the store introduction system of the present invention, an introduction example in a store A of a restaurant will be given.

FIG. 1 is a block diagram showing a circuit configuration of a store introduction system 100 of the present invention.
The store introduction card medium 10 is a detachable one-leaf store introduction card medium issued by the restaurant store A. For example, the material is made of paper.
The method for handing over the store introduction card medium 10 to the store visitor is not particularly limited. For example, the paper store introduction card can be taken freely around the cash register of the restaurant store and obtained by the customer taking it home. It is also possible to distribute it by hand by a clerk near the store.

The store introduction card medium 10 can be separated into two pieces. In this example, a perforated cut line is provided in the vertical direction in the center, and can be separated into two pieces by cutting it left and right along this cut line.
Before the separation, in the one-leaf store introduction card medium 10, one piece when separated is a first card medium piece 11, and the other piece when separated is a second card medium piece 12.

The first identification code information 13 a is printed in advance on the first card medium piece 11, and the second identification code information 13 b is printed in advance on the second card medium piece 12. Here, the first identification code information 13a and the second identification code information 13b are associated with each other.
Here, as an example of the correspondence between the first identification code information 13a and the second identification code information 13b, the correspondence by making the first identification code information 13a and the second identification code information 13b the same There is a date. That is, in the configuration example, the same identification code information is printed on both the first card medium piece 11 side and the second card medium piece 12 side.
Hereinafter, in this embodiment, an example in which the first identification code information 13a and the second identification code information 13b are the same will be described. However, the first identification code information 13a and the second identification code information 13a are the same in the store introduction system 100. Even if the identification code information 13b is different code information, the data indicating the correspondence relationship between the two is retained and the association processing between the two can be performed, so the first identification code information 13a and the second identification code information This is basically the same as the process of associating 13b with the same as 13b, and is easy to those skilled in the art.
Each store introduction card medium 10 is given unique identification code information, and for example, a 10-digit number is given here. In this store introduction card medium 10, “01234456789” is the first. Are provided as the identification code information 13a and the second identification code information 13b.
In this example, the same identification code information (here, “01234456789”) is printed in the form of a barcode in advance on both the first card medium piece 11 and the second card medium piece 12 of the store introduction card medium 10. Yes.

  As for the method of using the store introduction card medium 10, the customer X who has visited the restaurant A and obtained the store introduction card medium 10 is the introducer of the first card medium piece 11 by separating the card medium 10. By handing over the second card medium piece 12 held and separated by the customer X to the friend Y who is an introduced person, the restaurant store A can be introduced to the friend Y.

  In the present invention, the following device can be applied to the store introduction card medium 10.

  First, the first idea is that the printed content on the front surface and the back surface of the first card medium piece 11, the printed content on the front surface of the second card medium piece, and the printed content on the back surface, one of which is an introducer. It is a device that is substantially the same except for the notation that X holds and the other that the other person Y holds. There are no restrictions on the printed content on the front surface and the printed content on the back surface of the first card medium piece 11 and they can be freely designed.

  The second device is a device in which the printing surfaces of the first card medium piece 11 and the second card medium piece 12 are reversed to each other. That is, the front and back of the printing of the first card medium piece 11 and the second card medium piece 12 are reversed while the store introduction card medium 10 is in a single leaf state before separation.

  FIG. 2 is an example of the store introduction card medium 10 that is actually used. FIG. 2A and FIG. 2B have a relationship between the front surface and the back surface of the one-store store introduction card medium 10 before separation. The right side is a store name, the left side is a store guide map, an address, a telephone number, and a barcode as identification code information. In other words, in the one-leaf state before separation, there is no difference between the front and back sides, and the same content can be seen from either side.

  However, as will be described later, since the introducer X holds the first card medium piece 11 and the introducer Y holds the second card medium piece 12, it is necessary to distinguish between the two, and the store introduction card Under the store name on the right side of the medium 10, printing for distinguishing the two is performed. In this example, in FIG. 2 (a), under the name of the store on the right side, "Introducing person: Please bring this card next time if you introduced us" It is written that the fragment is owned by the introducer X, that is, the first card medium piece 11, and in FIG. 2 (b), under the store name on the right side, "Introduced person: our store Please bring this card if you are introduced to the friend. "And the right-hand fragment is written by the referee Y, that is, the second piece of card media 12 Even if the store introduction card medium 10 is separated while looking at any side, according to the description, the card fragment that the introducer X should hold is on which side, and the card fragment that the introducer Y should hold is on which side It is obvious at a glance.

  FIG. 3 shows a state in which the store introduction card medium 10 is not folded before the introducer X cuts and hands the second card medium piece to the non-introducer Y (FIG. 3A), and the valley fold mountain fold. It is a figure which shows the state (FIG.3 (b)) folded into two by which folding method. Since the printing surfaces of the first card medium piece 11 and the second card medium piece 12 are reversed to each other, before the introducer X hands off the second card medium piece to the non-introducing person Y, the store is introduced. Whether the card medium 10 is folded in one leaf or valley folded mountain folded, it is folded in half, and the name of the store, the map of the store guide, address, phone number, barcode The surface marked with is positioned on the outer surface.

  4 (a) and 4 (b) show a state where the first card medium piece 11 and the second card medium piece 12 are the same as each other when the printing surfaces of the first card medium piece 11 and the second card medium piece 12 are the same. FIG.

  In the case of FIG. 4 (a), both sides are folded so that the name of the store and the above-described explanation of “introducing person” and “introducing person” are visible. It can be seen that the surface on which the telephone number and the barcode are written is hidden inside, and the outer surface is the surface of the same print content.

  In the case of FIG. 4 (b), both sides are folded so that the map with the store guide map, address, telephone number, and bar code can be seen, but the store name and the "introducing person" and "introducing" It is inconvenient when handing out the separated piece to an acquaintance. That is, as shown in FIG. 3, when the store introduction card medium 10 is folded when the printing surfaces of the first card medium piece 11 and the second card medium piece 12 are reversed to each other, Convenient.

Next, the components installed in the restaurant store A will be described.
In the restaurant A, an identification code reader 20 is provided.
The identification code reader 20 reads the identification code information printed on the store introduction card medium 10. In this example, since the identification code information is printed in the barcode format, the identification code reader 20 may be a barcode reader. Note that decoding software for decoding the identification code information is preferably incorporated. In this example, either the first identification code information 13a of the first card medium piece 11 of the store introduction card medium 10 or the second identification code information 13b of the second card medium piece 12 is decoded. , The same “01234456789” identification code information is decoded.

  In the configuration example of FIG. 1, the identification code reader 20 can exchange data with the control unit 30 via the network 40. For example, the network 40 may be the Internet. The control unit 30 may be a personal computer. In addition, it is preferable that the personal computer 21 exists also in the restaurant A to control the identification code reader 20 and provide a means for communicating with the network 40.

  The control unit 30 is a part that manages provision of benefits in the restaurant A based on the identification code information 13. For example, it is configured by installing software in a personal computer or a device having an equivalent function (for example, a barcode terminal).

  Various benefits such as discounts on product charges or service charges are assumed. What benefits are granted, for example, how to discount product charges or service charges is not particularly limited because it depends on the policy and concept of restaurant A, but as an example, if it is confirmed that the person is an introduced person It is also possible to discount 10% of the food and beverage charges at restaurant store A. Moreover, if it is confirmed that the person is an introducer, 10% of the food and beverage bill at the restaurant A may be discounted.

  When the data that is the identification code information “01234456789” is transmitted from the identification code reader 20 via the network 40, the presenting customer is either the introducer X or the introduced person Y of the store introduction card medium 10. As described above, a privilege such as a discount related to the product or service charge determined by the restaurant A is given.

  Here, before bringing the store introduction card medium 10 to the storefront of the restaurant store A and leaving it freely, each identification code information 13 of each store introduction card medium 10 is sent to the control unit 30 and has the identification code information 13. It is also preferable that each store introduction card medium 10 is placed by grasping that there is a possibility that the customer may take it home from the restaurant store A. However, in operation, even if the control unit 30 does not grasp the identification code information 13 of the store introduction card medium 10 placed at the store A of the restaurant store A, the card medium piece on which the genuine identification code information 13 is printed is brought. Offering benefits such as discounts to customers will also be effective for customer repeats and new customer introductions.

  As Example 2, a system configuration example in the case where the store is a store of a store group including a plurality of stores will be described.

  FIG. 5 is a diagram schematically illustrating a configuration example of the store introduction system 100a according to the second embodiment. In this example, the store group is composed of three stores, and each store A1, A2, A3 distributes store introduction card media 10-1, 10-2, 10-3 each of which describes information related to their own store. Yes.

  For example, the store introduction card medium 10-1 distributed at the store A1 is printed with the identification code information starting with 1 in the first digit among the 10-digit identification code information, and the store introduction card medium distributed at the store A2. 10-2 is printed 10-digit identification code information with the identification code information starting with 2 in the first digit. The store introduction card medium 10-3 distributed at the store A3 is a 10-digit identification code. In the information, it is assumed that identification code information whose first digit starts with 3 is printed.

  Thus, by making it possible to distinguish the identification code information printed on the store introduction card medium 10 distributed at each store, it becomes possible to distinguish at which store the customer has obtained the store introduction card medium 10.

  In the second embodiment, as described in the first embodiment, as contents described in the store introduction card medium 10, in addition to the store name and the above identification code information as the distribution source, It is also necessary to write guidance information. That is, in the first embodiment, the store A is a single store, and the purpose is to have the customer repeat the store A once again and introduce the store A to a friend. In the second embodiment, for example, Not only letting the customer repeat store A1 which is the distribution source of the store introduction card medium 10-1 again and introducing the store A to a friend, but also to other stores A2 and other stores A3 It is also intended to encourage other customers to visit other stores A2 and A3.

Next, cooperation between stores will be described.
As shown in FIG. 5, at least one identification code reader 20 is installed in each of the stores A1, A2, and A3 so that data can be exchanged with the control unit 30 via the network 40.

  FIG. 6 is a diagram schematically illustrating a process when visiting another store using the store introduction card medium 10 obtained in one store.

First, it is assumed that customer X visits store A1 and obtains store introduction card medium 10-1. Here, it is assumed that a bar code indicating 10-digit identification code information “12345567890” is printed on the store introduction card medium 10-1 obtained by the customer X.
It is assumed that the customer X cuts the store introduction card medium 10-1 along the cut line and handed the second card medium piece 12 to the friend Y. Here, a barcode indicating 10-digit identification code information “12345567890” is printed on the second card medium piece 12.

  Next, it is assumed that the friend Y selects the store A3 from the store group information written on the second card medium piece 12 of the store introduction card medium 10-1, and visits the store A3.

  When using the store A3, the friend Y presents the second card medium piece 12 of the store introduction card medium 10-1. In the store A3, the barcode printed on the second card medium piece 12 presented by the friend Y is read with the identification code reader 20. The identification code information 13 indicating “12345567890” is read from the identification code reader 20 of the store A3.

  The read identification code information 13 is transmitted from the identification code reader 20 to the control unit 30 via the network 40, and the control unit 30 prints the identification code information 13 indicating “12345567890” on the store introduction card medium 10-1. Is received from store A3. Since the head of the transmitted identification code information 13 is “1”, it is understood that the store introduction card medium 10-1 brought back at the store A 1 is used at the store A 3.

  In accordance with the management of the store group, benefits such as discounts to customers by repeat or introduction from other stores A1 are provided. For example, 10% of the usage fee at the store A3 is subtracted.

  In addition, by having a mechanism for distinguishing the store introduction card medium 10 to be issued for each store with respect to the store group in this way, which store customer or the friend visits to which other store It is possible to grasp the customer visit trends.

  While the preferred embodiment of the store introduction system of the present invention has been illustrated and described above, it will be understood that various modifications can be made without departing from the technical scope of the present invention.

  INDUSTRIAL APPLICABILITY The present invention can be widely applied to a store introduction system that uses a store introduction card medium issued by a store and introduces the store to an acquaintance of a customer who becomes an introducer as an introducer. .

The block diagram which shows the circuit structure of the store introduction system 100 of this invention The figure which shows the example of the store introduction card medium 10 actually used The figure which shows the state of one leaf which does not fold the store introduction card medium 10, and the state where it folds in half by either folding method of valley fold mountain fold The figure which shows the state made into valley fold or mountain fold, when the printing surface of the 1st card medium piece 11 and the 2nd card medium piece 12 is made the same mutually The figure which showed typically the structural example of the shop introduction system 100a concerning Example 2. FIG. The figure which illustrates typically the process at the time of coming to another store using the store introduction card medium 10 obtained in one store

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Store introduction card medium 11 1st card medium piece 12 2nd card medium piece 13 Identification code information 13a 1st identification code information 13b 2nd identification code information 20 Identification code reader 30 Control part 40 Network 100 Store introduction system

Claims (6)

A store introduction system that introduces the store to an acquaintance who becomes an introducer by a customer of the store using a detachable store introduction card medium issued by the store,
In the case of a detachable one-leaf store introduction card medium, when it is separated, the first identification code information is on the side that becomes the first card medium piece, and the first identification code information is on the side that becomes the second card medium piece. Is printed in advance, the card medium is separated and the introducer holds the first card medium piece, and the introducer holds the second card medium piece. Store introduction card media,
An identification code reader for reading the first identification code information or the second identification code information printed on the store introduction card medium;
The first identification code information read by the identification code reader from the first card medium piece or the second card medium piece presented when the introducer or the introduced person visits the store, or The store introduction system provided with the control part which manages the privilege with respect to the introducer or the introducer in the store based on the second identification code information.   The first identification code information and the second identification code information are the same, and the same identification code information is printed on both the first card medium piece side and the second card medium piece side. The store introduction system according to claim 1, wherein the store introduction system is provided. Notation that one of the printed content on the front surface and the back surface of the first card medium piece, and the printed content on the front surface and the back surface of the second card medium piece are possessed by the introducer. And the other, except for the notation held by the referee,
3. The front and back of printing of the first card medium piece and the second card medium piece are reversed in a state in which the store introduction card medium is one leaf before separation. The store introduction system described.   Before the introducer cuts off the second card medium piece to the non-introducing person, even if the store introduction card medium is in a single leaf state where it is not folded, or if it is folded in half by either valley folding or mountain folding, The store introduction system according to claim 3, wherein the printed content on the front surface and the printed content on the back surface are visible from the outer surface. The store is a store of a store group consisting of a plurality of stores,
5. The store introduction system according to claim 1, wherein at least one identification code reader is installed in each of the stores, and data can be exchanged with the control unit via a network.   The store introduction card medium used in the store introduction system according to any one of claims 1 to 5.

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