KR20020066813A - Method for Advertising and Customer Relationship Management through on line and off line sales - Google Patents

Abstract

PURPOSE: A method for managing an advertisement and a client combining off-line and on-line is provided to increase sale amount of various commodities, and manufacture/lead new market by linking with an on-line business and forming new service culture based on a client instead of a typical off-line business. CONSTITUTION: A consumer buys a commodity including an advertisement having an accumulated amount of electronic money and an identifier on an on-line/off-line(100). The consumer connects to an on-line service as the Internet, inputs information as personal contents and a purchase state of the consumer, and an identifier of the embodied electronic money, and accumulates corresponding electronic money(200). The accumulated electronic money is used(300). A marketing database is constructed by the inputted information(400). The constructed marketing database is sold to an advertiser and a data requesting person(500).

Description

Combined offline and online advertising and customer care {Method for Advertising and Customer Relationship Management through on line and off line sales}

The present invention relates to an on-offline advertisement and customer management method, and more particularly, after the on-offline consumer purchases the on-offline product and acquires an identification symbol, which is an earning requirement for electronic money, By accessing the internet, mobile phone and other methods, inputting the identification symbols of the relevant products (on / offline), and earning electronic money and using the accumulated electronic money, the purchaser can return to consumers by returning profits. It relates to a method of advertising and customer management combined with offline and online, which contributes to increased sales by inducing repeated purchases through the accumulation of opportunities and curiosity about new marketing strategies.

In general, various advertising techniques are used to promote products or to improve corporate image.

Advertisements are used in various forms, such as paper media such as newspapers and magazines, broadcast media such as radio or TV, signboards attached to the roof or front of buildings, or posters installed inside subway or bus vehicles.

Like this, advertisements are appearing everywhere, but the effect of advertisements is very small compared to the advertising costs.

In particular, the four offline media, TV, radio, newspapers, magazines, etc., are high in terms of reach, but they are unable to advertise to target audiences through database analysis, and are expensive to execute. There was a problem of forming a low advertising awareness by occupying.

On the other hand, the advertising method using the online medium is able to target the target advertisement by database analysis, and the recognition of the clicked advertisement is high, but since the advertisement appears to all users who are online, the reach rate is low, In the case of sites, advertising costs are gradually increasing.

Accordingly, the present invention was devised to solve the above-mentioned problems. Instead of the typical offline business, the present invention creates a customer-oriented new service culture by connecting with the online business, thereby increasing the sales of all products and new products. Its purpose is to generate revenue and to shape and lead new markets.

The offline and online combined advertising and customer care method of the present invention for achieving the above object,

On- or off-line consumers purchase various products on / off-line to obtain the identification code, which is a requirement for earning electronic money, and then access them through the Internet, mobile phones, and other methods. Receiving electronic money by inputting the identification symbol of the above) and using the accumulated electronic money to increase sales by inducing recurring purchases by accumulating opportunity for purchasers and inducing curiosity about new marketing strategies by returning consumers to profits. In order to contribute to

A first step in which the consumer purchases the online / offline merchandise containing the electronic money reserve and the advertisement assigned the identification code;

A second process in which a consumer accesses an online service such as the Internet and inputs information such as a consumer's personal information, a purchase situation, an identification symbol of an granted electronic money, and accumulates the electronic money;

A third process of using the electronic money accumulated in the second process;

A fourth step of constructing a marketing database based on the information input in the second step; And,

And a fifth process of selling the marketing database constructed in the fourth process to advertisers and data requesters.

1 is an exemplary embodiment of a confectioner packing machine having an advertisement according to the present invention,

2 is an exemplary screen illustrating a method of inputting a specific symbol (serial number, symbol, character, etc.) according to the present invention;

3 is an operation flowchart of a method of increasing sales and customer management through a new advertisement technique combined with offline and online according to the present invention;

4 is a flowchart illustrating a detailed operation of the second process of FIG. 3.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

In the advertisement and customer management method combined with offline and online according to the present invention, a consumer first purchases a product including an advertisement to which an electronic money reserve and an identification symbol are assigned through online or offline.

As described above, the product purchased by the consumer as described above, the identification symbol which is a requirement for earning electronic money for each product is described.

The identification symbol, which is an accumulation requirement of the electronic money, means a unique identification symbol for each product, and means a two-digit or more number through a combination of English letters, numbers, and dashes (-).

At this time, looking at the description method of the electronic money earning identification symbol as follows,

① Write on the front, back, side, and inside of the product packaging or box surface.

② Appear on promotional items such as lottery tickets, lottery cards, or tojo

③ Display using surface scratch (scratch) technique such as instant lottery packaged in the product

④ Display inside the manual using the manual of the product

⑤ Display the sticker on the inside or outside of the product

⑥ Mark the product by inserting it into the container lid

⑦ Included in product related program

⑧ Displayed using bar code

⑨ Insert the strip on the outer surface of product packaging or box

표시 Marked by the notation procedure paid after promotional events in trains, theaters, etc.

역방향 Provided by inputting by reverse transmission through e-mail at the same time as online purchase authorization

The identification symbol may be described by using a method such as the above.

Meanwhile, the consumer cuts a third-party advertisement attached to the purchased product, obtains an advertisement identification symbol for each product to establish an electronic money earning requirement, and then accesses the service provider's website.

A consumer who accesses a website of a service provider clicks on an electronic money earning window and then inputs predetermined information in the information window provided by the click, thereby earning electronic money for each consumer based on the input information.

At this time, the electronic money earning identification code is to write a unique identification code for each product and purchased product name, buyer information, sales information, etc., the input method of the identification code, which is an earning requirement of electronic money is as follows.

① Enter through the homepage

② Input by using communication device such as mobile phone

③ Input using PDA, portable computer, etc.

④ Input by image transmission through digital camera, scanner, etc.

⑤ Delivery by postcard, letter, card, e-mail

⑥ Delivered through telephone service such as ARS, 080

⑦ Input using electronic card such as credit card, affiliate card, cyber card

⑧ Input through document recognition program or equipment

As shown in FIG. 2, the method of inputting using the homepage, after accessing a service provider's website through a certain medium (Internet, mobile phone, etc.) after purchasing a product, inputs certain personal information. Earn electronic money by logging in as a member and entering the identifier of the purchased product.

By selecting and displaying the place of purchase of the product as a reference for constructing the database, the consumer can use the accumulated electronic money by presenting the current accumulated amount and the alternative product that can be used as the accumulated amount. .

Here, electronic money refers to electronic money circulated through the virtual space, and is credited with the amount specified in the wrapping paper advertisement of the product in association with the identifier.

For example, the payment form of the electronic money can be paid in various ways as follows.

① Payment by acquiring the internal identification code of all products when purchasing them

② Payment when participating in various on / offline events

③ Benefits for the performance of on / offline service

④ Payment of connectivity to other cyber money

At this time, the method of using the electronic money earned as described above,

① Used as online paid website contents such as movies, cartoons, games, music, cards, etc.

② Payment in cash

③ Purchase all goods on / offline

④ Payment for amusement parks, amusement parks, etc.

⑤ Convert to a public transportation fare such as bus, subway, or train

⑥ Used in connection with various utilities such as remittance fee, telephone fee, electricity bill

⑦ Converted to the fee for using game room or karaoke

⑧ Transfer between members such as exchange and transfer of name

⑨ Pay for fast food, restaurants, etc.

사용 Used to pay donations to social groups such as boys and girls, fasting children

For example, it can be used by consumers online or offline, and the usage method is presented in stages according to the amount of accumulated electronic money.

In particular, this paper suggests how to use low-level electronic money at a low price.

Because low-priced products such as sweets, due to the low-price nature of the product, if you set an excessive target value for the use of electronic money, it can increase the possibility of depriving consumers of the opportunity to use the actual electronic money or lacking the will to participate. On the other hand, the frequent use of electronic money in a realistic range can improve the purchasing power of many consumers' products.

On the other hand, a massive marketing database (DB) is constructed in real time using the information written as described above as information data.

For example, when a consumer accesses a service provider's website to enter a product identification code, the user enters information such as personal information, purchase status, and identification code of an electronic money to log in. Information can be databased.

① Calculate gender division and age through resident registration number

② Region classification by phone number and address

③ Occupational inclination analysis through occupation classification

④ Analysis of preferred products (on / offline) through personal preferences (on / offline)

⑤ Analysis of preference hobby through personal hobby input

In addition, by selecting and entering a purchase destination such as a department store, a hole shop, a general supermarket, a convenience store, a discount store, and the like, the purchase destination can be analyzed and made into a database.

As described above, the marketing analysis data such as the purchasing tendency formed according to the input of the identification symbol may be accumulated, and the built marketing database may be sold to the advertiser and the data requester.

At this time, the marketing analysis data,

① Secure profit model using member information such as partnership with offline businesses, fast food, and chain stores

② Used as service data to secure advertisers

③ Used as part of an event for a company's marketing strategy

④ Use as strategic information for all our products

⑤ Used as a survey system in connection with research firms

⑥ Used to reprocess and sell data

⑦ It is used to increase our sales and explore new profit models through targeted advertising through e-mail.

It can be used as such.

As described above, when the operation according to the present invention is shown in a flowchart, as shown in FIG. 3, a first process 100 in which a consumer purchases a product on the online / offline including an advertisement to which an amount of electronic money is accumulated and an identifier is given. And; A second process 200 in which a consumer accesses an online service such as the Internet and inputs information such as personal information of a consumer, a purchase situation, an identification symbol of an electronic money, and accumulates corresponding electronic money; A third process 300 using the electronic money accumulated in the second process 200; A fourth process 400 of establishing a marketing database based on the information input in the second process 200; And a fifth process 500 of selling the marketing database constructed in the fourth process 400 to advertisers and data requesters.

As shown in FIG. 4, the second process 200 includes a first step 210 in which a consumer who acquires electronic money accesses a website of a service provider; A second step 220 in which the consumer who accesses the service provider's website in the first step 210 clicks the electronic money earning window; A third step 230 of inputting predetermined information into the information window provided by the click of the second step 220; And a fourth step 240 in which electronic money is accumulated for each consumer based on the information input in the third step 230.

As described in detail above, the method of increasing sales and customer management through a new advertisement technique combining offline and online according to the present invention includes all the products (on / off) of the company's products on the package of the respective products (on / offline). By displaying the advertisement contents about the products of other companies (on / off line) together with the indication on the line), you can get the accompanying effect from the double advertisement, and actively use unnecessary space on the wrapping paper, In the case of a product, you can receive high advertising charges from other companies by using the recognition, induce consumer's curiosity through various events, and obtain information on various products (on / offline) from the consumer's point of view. By charging advertising charges from other companies to reduce the cost of all products (on / offline) It used there is an effect that can increase sales of various items (on / off on the line).

Therefore, by inserting advertisements of other companies in the wrapping paper of the company (on / offline) to obtain the profit, and return the profit to the consumer, the consumer exercises the right according to the accumulated value, and the four existing media A new advertising technique that breaks the market has a number of advantages, such as high reach, customer care, targeted advertising, and low cost, which can bring high merit to advertisers.

In addition, it is possible to contribute to the increase of sales by inducing repetitive purchases by accumulating opportunities for purchasers and inducing curiosity about new marketing strategies through consumer return of profits.

In other words, the possibility of e-CRM (Customer Relationship Management) business due to active consumer participation, data accumulation in real time, and analysis of the purchaser's propensity can be analyzed, and thus marketing strategy data can be processed and resold.

Although the invention has been described in detail only with respect to specific examples, it will be apparent to those skilled in the art that various modifications and variations are possible within the spirit of the invention, and such modifications and variations belong to the appended claims.

Claims (9)

A first step (100) in which the consumer purchases goods on-line / offline including an advertisement to which an electronic money reserve and an identifier are assigned; A second process 200 in which a consumer accesses an online service such as the Internet and inputs information such as personal information of a consumer, a purchase situation, an identification symbol of an electronic money, and accumulates corresponding electronic money; A third process 300 using the electronic money accumulated in the second process 200; A fourth process 400 of establishing a marketing database based on the information input in the second process 200; And, A fifth process (500) of selling a marketing database established in the fourth process (400) to advertisers and data requesters, offline and online combined advertising and customer management method. The method of claim 1, The first process 100, Advertising and customer management method combined with offline and online, characterized in that the electronic money reserve and the identification symbol is given by cutting off the third-party advertising attached to the product purchased by the consumer. The method of claim 1, The second process 200, A first step 210 of accessing a service provider's website by a consumer who has acquired electronic money; A second step 220 in which the consumer who accesses the service provider's website in the first step 210 clicks the electronic money earning window; A third step (230) of inputting predetermined information into the information window provided by the click of the second step (220); And a fourth step (240) of accumulating electronic money for each consumer based on the information input in the third step (230). The method according to claim 1, 2 or 3, Electronic money earning identification symbol, The combination of offline and online advertising and customer management, characterized in that it means two or more numbers through a combination of English, numbers, dash (-). The method according to claim 1, 2 or 3, Electronic money earning identification symbol, Write it on the front, back, side, or inside of the product's packaging or box surface, On promotional items such as lottery tickets, lottery cards, tojo cards, etc. Use surface scratching techniques, such as instant lottery packs, to display or Use the product manual to display inside the manual, By attaching a sticker on the inside or outside of the product, Mark it by inserting it into the container lid Include in product-related programs, Display using a bar code of the product, Insert a strip on the outer surface of the package or box, or By the notation procedure paid after a promotional event in a train or theater, Advertising and customer management method combined with offline and online, characterized in that the input is provided by the reverse transmission through the e-mail at the same time as the product purchase authentication on the online. The method according to claim 1, 2 or 3, Information for earning electronic money, You can enter it using the homepage, Input using a communication device such as a mobile phone, Input using a PDA, a portable computer, or Input by sending images via digital cameras, scanners, etc. Use postcards, letters, cards, e-mails, etc. Use a telephone service, such as ARS or 080, or Input using an electronic card such as a credit card, affiliate card, or cyber card, Offline and online combined advertising and customer management method, characterized in that input via a document recognition program or equipment. The method of claim 1, Earned electronic money, As online paid website content such as movies, cartoons, games, music, cards, Paid in cash, Purchase all goods online or offline, Pay for amusement parks, amusement parks, etc. Convert to a public transit fare such as bus, subway, or train, Use it in connection with various utilities such as remittance fee, telephone fee, electricity bill, Switch to the fee for using games, karaoke, etc., Transfer between members such as exchange, transfer of name, Pay for fast food, restaurants, The method of advertising and customer care combined with offline and online, which is used for paying donations to social groups such as boys and girls, hungry children. The method of claim 1, The fifth process 500, Secure profit models using member information such as partnership with offline businesses, fast food, and chain stores, As service data for advertiser acquisition, As part of an event for a company's marketing strategy, As our overall product strategy information, Use it as a survey system in connection with research firms, To reprocess and sell your data, A combination of offline and online advertising and customer management, characterized in that it is used to increase our sales and explore new profit models with targeted advertising via email. The method of claim 1, Advertisement, Advertising all the goods of enterprise production, Ads that promote publicly recognized or commercial characters, such as entertainers and artists, Advertising for corporate promotion, Promotions, such as nuance, espionage, tourism, Ads that introduce upcoming works, such as movies and plays, The combination of offline and online advertising and customer management, characterized in that the advertisement for the promotion of the project through the planning company such as Comtec Show, Motor Show.