KR20010068720A - Operating Method of Advertisement Site Based on Advertisement Medium - Google Patents

Abstract

PURPOSE: A method for operating an advertisement site based on an advertisement medium is provided to verify an advertisement effect in a site by inducing users to participate to an event at on-line based on an advertisement medium having an advertisement and being provided to users as a commodity and a service. CONSTITUTION: An advertisement commodity, the number of advertisement disclosures, and an advertisement cost of an advertiser are decided(21). The number of advertisement disclosures is the number of inherent codes to be embodied in the next stage. A site operator embodies an inherent code of the commodity the advertiser in accordance with the contents decided in above stage(22). An advertisement medium having the embodied inherent code is manufactured(23). The advertisement medium having the embodied inherent code is transmitted to a user in charge or no charge(24). The customer watching the advertisement medium connects to the site operator and inputs information as a member registration(25). The site operator transmits compensation to the customer and provides the customer's information to the advertiser(26).

Description

Operating Method of Advertisement Site Based on Advertisement Medium}

The present invention relates to a method of operating an advertisement site on the Internet, and in particular, based on an advertisement medium into which an advertisement is inserted, and the advertisement medium can be used to verify an advertisement effect by inducing a consumer to participate in an online event. The present invention relates to a method for operating an advertisement site based on an advertisement medium.

Conventional general internet advertising sites operate online only and are intended for online site visitors by motivating them to unilaterally present advertisements online or to pay site visitors who viewed them online. Exposing advertisements is the main component.

However, in the conventional general Internet advertising site, when there is no realistic purchasing power of the site visitor who viewed the advertisement, the advertising effect is almost insignificant, and an objective value that can verify the effect of the online advertisement cannot be presented.

In the online event performed as described above, since there is no distinction between a site visitor who has substantial purchasing power and an internet visitor who does not have a substantial purchasing power, it results in a decrease in suction power for event participation of an internet visitor having substantial purchasing power.

SUMMARY OF THE INVENTION The present invention has been made to remedy this problem of the prior art, and an object of the present invention is to improve a conventional method of only exposing advertisements to site visitors online, so that advertisements are inserted so that consumers can access products or services. Based on the advertising media that are present, and through the advertising media to induce the participation of online events, to propose an advertising site operation method that can verify the advertising effect on the site.

1 is a block diagram of a method for operating an advertisement site according to the present invention;

2 is a flowchart of a method for operating an advertisement site according to the present invention;

In order to achieve the above object, the advertising site operation method based on the advertising medium according to the present invention, the step of linking the advertiser and the site administrator to determine the advertiser's advertising products, advertising impressions, advertising costs (a) ; (B) assigning a unique code to the advertisement medium according to the content determined in the step (a); manufacturing the advertisement medium into which the unique code given in the step (b) is inserted; (D) paying the consumer the advertisement medium produced in step (c); A step (e) in which the consumer who is paid for the advertisement medium in the step (d) accesses the site and registers and provides information; And (f) rewarding the consumer who inputs the information in step (e) and collecting the consumer input information and providing the same to the advertiser.

Hereinafter, a method for operating an advertisement site based on the advertisement medium according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a method for operating an advertisement site according to the present invention.

As shown in FIG. 1, in the method of operating an advertisement site according to the present invention, the advertisement medium manager 12 participates in addition to the advertiser 11, the consumer 13, and the site operator 14.

In the present invention, the term "advertising medium" means any medium into which an advertisement can be inserted, such as evidence provided for a substantial product or service, or evidence related to the purchase of a product or service. Specific examples include practical items such as paper cups in which advertisements are inserted, postcards in which advertisements are inserted, cards in which advertisements are inserted, and online items such as e-mails, electronic cards, games, and MP3 files provided online. It may be a subway pass, various admission tickets, or a receipt after purchasing a product or service, such as an online product or service provided in a prize.

The advertisement medium manager 12 inserts the advertisement contents provided from the advertiser to complete the advertisement medium. At this time, for the advertisement of the advertiser associated with the site administrator, a unique code for each advertisement medium is received from the site administrator 14 and inserted into the advertisement medium. In this case, each advertisement medium has a unique code, it is preferable to give a code that can be classified according to the advertisement target (ie, advertiser's product) or advertiser inserted by the advertising medium. For example, the code may be configured as Advertiser Subcode-Product Subcode-Advertisement Object Subcode. This is to facilitate the later aggregation of marketing information, such as consumer preferences by advertiser or product.

The advertisement medium to which the unique code is assigned is paid to the consumer 13 for free or for a fee, and the consumer 13 who encounters such an advertisement medium accesses the site operator to register as a member and inputs the unique code inserted into the advertisement medium. . When registering the membership of the consumer 13, basic member information such as gender, age, occupation, etc. should be input, and in addition, the questionnaire about the advertiser or the question about the advertiser's product may be answered.

The site manager 14 rewards the consumer 13 who is a member, and stores the member information or the survey answer result in the database of the site. The information stored in the database of the site administrator 14 is collected and classified and provided to the advertiser 11 as marketing information. The way in which the site administrator 14 rewards the member may be in various ways, such as giving a chance to win a prize or paying a virtual currency that is worth exchanging with a content, a service, or a product.

For example, if the site operator 14 pays a member a virtual currency worth exchange of contents, services or goods, etc., the member who has received the virtual currency may use the virtual currency to perform an auction, online, or auction. You can participate in various events such as cartoon rooms and MP3 downloads.

In the method of operating an advertisement site according to the present invention, since the site operator motivates the consumer who is in contact with the advertisement medium to access the site operator, the consumer who is in contact with the advertisement medium is connected to the site operator. Through specific advertising media, you can check the performance of your ads exposed to consumers, which can be checked in real time.

The above example illustrates a case where the advertiser and the advertisement medium manager are separated, and the advertiser's product and the advertisement medium are different.

Meanwhile, in the method of operating an advertisement site based on the advertisement medium according to the present invention, the advertisement medium may be the product of the advertiser itself. In this case, since there is no separate advertising medium such as a paper cup or a card provided by the advertising medium manager 12, the advertiser 11 and the advertising medium manager 12 may be substantially integrated.

The advertisement medium manager 12 should insert the code given from the site operator 14 into the product of the advertiser which is the advertisement medium, and is unique to the product label, the product packaging, or the contents of the separately manufactured product according to the product type. Enter the code.

As such, when the advertising medium is the product of the advertiser itself, the consumer who is in contact with the advertising medium is actually the party who purchased the advertiser's product, so the information provided by such a consumer accessing the site operator can be very valuable information.

The advertising consumer, which is a form of the advertiser's product, is joined by the consumer 13 to the site operator 14 and enters a unique code embedded in the advertisement medium, and the site operator 14 is registered as a member. Compensating the consumer 13, storing the member information or questionnaire results in a database of the site, the information stored in the database of the site operator 14 is collected and classified and provided to the advertiser 11 as marketing information, Same as when the advertising medium is not the product of the advertiser.

Next, a method of operating an advertisement site based on the advertisement medium according to the present invention described above with reference to FIG. 2 is a flowchart of a method for operating an advertisement site according to the present invention.

First, in the linking step 21 of the advertiser and the advertiser of the advertisement site, the advertiser determines the advertisement product, the number of advertisement impressions, the advertisement cost, and the like. The number of ad impressions is the number of unique codes that will be given in the next step. The site operator then assigns a unique code for the advertiser's product according to the content determined in step 21 (22). In this case, it is preferable that the unique code given is a code that can be classified according to the advertisement target (that is, the product of the advertiser) or the advertiser inserted by the advertisement medium.

Then, the advertising medium inserted with the unique code given in step 22 is produced (23). In this case, the advertisement medium may be a product of an advertiser to be advertised, or a product or service provided on a separate offline or online.

In step 23, an advertisement medium provided with a unique code is paid to the consumer for free or free (24). A consumer who encounters an advertisement medium assigned a unique code accesses a site administrator and inputs information such as membership registration (25).

The site manager rewards the consumer who inputs the information in the above step, and collects the information input by the consumer and provides it to the advertiser (26). Rewards to the consumers connected to the site administrator may be provided with a chance to win a prize, or pay a virtual currency worth exchange for content, services or products.

As described above, the method of operating an advertisement site based on the advertisement medium according to the present invention improves the conventional method of only exposing advertisements to site visitors online, so that advertisements are inserted into a product or service. Based on the advertising media that can be encountered, and by inducing the participation of online events through such advertising media, it can provide effective marketing information, and advertisers can check the advertising effect on the site in real time. One-to-one target marketing and customer management is possible based on the information obtained along with the verification of the effect on advertising.

Claims (7)

(A) linking an advertiser and a site administrator to determine an advertisement product, an advertisement impression, and an advertisement cost of the advertiser; (B) assigning a unique code to the advertisement medium according to the content determined in step (a); (C) preparing an advertisement medium into which the unique code given in step (b) is inserted; (D) paying the consumer the advertisement medium produced in step (c); A step (e) in which the consumer who is paid for the advertisement medium in the step (d) accesses the site and registers and provides information; And And (f) rewarding the consumer who inputs the information in the step (e) and collecting the consumer input information and providing the same to the advertiser. The method of claim 1, The advertisement medium is a product itself to be advertised, or a product or service on the offline, or online or a product or service, characterized in that the advertising site operating method based on the advertising medium. The method of claim 1, The advertising medium, the advertisement site operating method based on the advertising medium, characterized in that the evidence related to the purchase of goods or services. The method of claim 1, The method of operating an advertisement site based on the advertisement medium, characterized in that the advertisement medium given a unique code in step (d) is paid to the consumer for free or free of charge. The method of claim 1, The unique code is a method of operating an advertising site based on the advertising medium, characterized in that consisting of the advertiser sub-code-product sub-code-advertising medium object sub-code. The method of claim 1, In the step (f), the method of compensating for the consumer connected by the site operator is based on an advertisement medium, which is a method of granting an opportunity to obtain a prize or paying a virtual currency worth exchange of contents, services or products. How to operate an advertising site. The method of claim 2, When the advertising medium is the product of the advertiser itself, the unique code is inserted into the label of the product, the packaging of the product, or the contents of the separately manufactured product according to the type of the product. .