KR20010111726A - Advertiser-oriented advertising method in the internet - Google Patents

Abstract

The present invention provides a method of advertising on the Internet, particularly on the Internet that allows an advertiser to announce the results of a particular event to connect a consumer to the advertiser's homepage or to directly connect the advertiser to the consumer, thereby enhancing the advertising effect of the advertiser. Relates to an advertiser-oriented advertising method. The configuration of the present invention is an Internet advertising method of a system having a manager server that provides an advertisement site, an advertiser computer that provides a product for displaying advertisements on the manager server, and a consumer computer that accesses the advertisement site. Hiring a manager to provide a product to the advertisement site to obtain an advertisement effect; The manager holding an event for providing the product at the advertisement site for the consumer; The administrator informing the consumer of the result announcement of the event at the advertising site; And causing the advertiser to announce the result of the event so that the consumer confirms the result of the event. According to the configuration of the present invention, the advertiser is in direct contact with the consumer, thereby promoting the advertisement of the advertiser's products and electronic commerce.

Description

Advertiser-Oriented Advertising on the Internet {ADVERTISER-ORIENTED ADVERTISING METHOD IN THE INTERNET}

The present invention provides a method of advertising on the Internet, particularly on the Internet that allows an advertiser to announce the results of a particular event to connect a consumer to the advertiser's homepage or to directly connect the advertiser to the consumer, thereby enhancing the advertising effect of the advertiser. Relates to an advertiser-oriented advertising method.

With the recent spread of the Internet, advertising on the Internet is becoming a new method of advertising. In other words, it can be seen that it is showing its value in the fields of advertising and marketing among the areas of use of the Internet. In particular, the characteristics of the interactive and real-time information transmission of the Internet have been evaluated as having the power to provide new opportunities and possibilities that are completely different from those of advertisements such as television and newspapers. In other words, the Internet is opening up a new paradigm of advertising by providing consumers and key targets with the information they want.

Advertisement on the Internet can overcome the limitations that traditional marketing and advertising not only require significant time and money to measure and determine the response of consumers, but also to accurately measure the response and effectiveness. There is this. In addition, the marketing and advertising on the Internet may lead to the purchase of products by consumers or users in the virtual space, and improve the image of the advertiser producing the product or the company requesting the advertisement before the purchase. It may be. The Internet advertising market is constantly increasing due to the exponential growth of Internet users due to various advantages, and it is determined that the use area of the Internet can be further expanded.

Conventional advertising methods on the Internet are known as banner (banner) advertising, the advantage of the banner advertising is not merely to promote the product, but more detailed information about the product when clicked in and the purchase or order method By presenting a specific method for, it is possible to increase the probability that the advertisement leads to a direct sale. In other words, by recognizing a product and generating a desire for purchase, it can be said to be an advertisement method that makes full use of the advantages of internet advertising, which minimizes the time difference until the product is actually purchased. However, since the banner advertisement is passively displayed on the site to which the consumer or the user connects, it is very unlikely that the consumer or the user clicks on the banner advertisement, and the consumer or the user displays the banner advertisement. If only the content of the site is a concern, the effectiveness of the banner advertisement is significantly reduced. In addition, the company or advertiser requesting the banner advertisement must wait for an uncertain connection of the consumer or the user, so that the banner advertisement is a manager-oriented advertisement method.

Another conventional internet advertising method is a method of recruiting members and paying a certain reward in return for the individual who subscribes as a member. That is, after the individual first registers as a member of the homepage for providing the advertisement, when the individual enters the homepage and sees a banner advertisement to which the predetermined amount is allocated, the amount of compensation is paid. This type of advertisement may also be viewed as an administrator-oriented advertisement method in which the advertiser cannot or cannot contact the consumer or user directly on the Internet.

1 is a schematic diagram of a conventional manager-oriented advertisement method, comprising: a manager 10; An advertiser 11; It consists of a consumer 12. The advertiser 11 provides goods or money to the manager 10 to advertise and improve the image of his or her goods or company, and the manager 10 uses the goods or money from the advertiser 11. Thereby displaying an advertisement (banner advertisement, video, text, etc.) on the advertisement site of the manager 10, and the consumer 12 accesses the advertisement site and recognizes the advertisement. That is, the advertiser 11 and the consumer 12 are attracted to the manager 10. Therefore, the advertiser 11 has no choice but to participate in information about the advertisement and a small degree of advertisement method, and the method of accessing the consumer 12 is limited.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and an object of the present invention is to improve the product of the advertiser or the image of the advertiser by allowing the advertiser to directly deal with the consumer or the user. Another object of the present invention is to provide the consumer or user with the activation of electronic commerce with the advertiser.

1 is a schematic diagram of a conventional manager-oriented advertising method.

Figure 2 is a schematic diagram of the advertising method according to the present invention.

Figure 3a is a flow chart showing the advertising method according to the invention in the schematic diagram of FIG.

3B is a detailed flowchart of the step of recruiting advertisers of FIG. 3A.

FIG. 3C is a detailed flowchart of the stage in which the manager of FIG. 3A hosts an event. FIG.

FIG. 3D is a detailed flowchart of the step in which the administrator of FIG. 3A notifies the consumer of an announcement of the outcome of the event. FIG.

FIG. 3E is a detailed flowchart of the step of enabling the consumer of the advertiser of FIG. 3A to confirm the outcome of the event. FIG.

FIG. 3F is a flow chart of how a consumer can see the result of an event in FIG. 3E.

The advertiser-directed advertising method on the Internet of the present invention is an internet of systems comprising a manager server for providing an advertisement site, an advertiser computer for providing a product for displaying advertisements on the manager server, and a consumer computer for accessing the advertisement site. An advertising method comprising the steps of: hiring an advertiser who wants to obtain an advertisement effect by providing a product to the advertisement site by the manager; The manager holding an event for providing the product at the advertisement site for the consumer; The administrator informing the consumer of the result announcement of the event at the advertising site; And causing the advertiser to announce the result of the event so that the consumer confirms the result of the event.

Figure 2 shows a schematic diagram of the advertising method according to the present invention, the advertiser 20; A manager 21; It consists of the consumer 22. FIG. 2 includes the structure of FIG. 1 and is provided with connections L1 and L2. The connection (L1) is a way that the consumer 22 can be connected to the advertiser 20 without going through the manager 21, the connection (L2) is that the advertiser 20 is connected to the manager 21 A method of connecting with the consumer 22 without passing through is shown. That is, the present invention allows the administrator-oriented advertisement method to implement the advertiser-oriented advertisement method by additionally forming the connections L1 and L2 while utilizing the connection utilized in the conventional advertisement method on the Internet. will be.

FIG. 3A illustrates an advertising method according to the present invention in the system of FIG. 2, in which an administrator recruits advertisers 300 in an advertising site; An administrator (301) holding an event at an advertising site for a consumer; An administrator (302) informing the consumer of a result announcement of the event at the advertisement site; Step 303, wherein the advertiser confirms the result of the event by having the advertiser announce the result of the event. That is, in step 300, the manager 21 recruits the advertiser 20 to obtain advertisement effect by providing a product to the advertisement site, and in step 301, the manager 21 receives the consumer. (22) to hold an event to obtain a product provided by the advertiser 20, in step 302 the manager 210 notifies the end of the event at the advertising site, for each of the provided products In other words, the consumer 22 confirms the result of the event announced by the advertiser 20 in a step 303. It consists of doing. In this step, the advertiser 20 becomes the center of the result announcement of the event to attract the consumer 22 and the manager 21.

FIG. 3B is a detailed flowchart of recruiting advertisers of FIG. 3A, wherein the administrator transmits the content of the event to the advertiser (310); Step 311 is transmitted to the manager the quantity and type of goods to be provided by the advertiser, the announcement method of the event results. In other words, in step 310, the manager 21 prepares an event for the advertiser 20 to be an advertiser of the advertisement site for the operation of the advertisement site while the advertisement site is previously created. The advertiser 20 transmits the content (date, expected number of participants, advertisement method, advertisement effect, etc.), and in step 311, the advertiser 20 presents the quantity and type of goods to be provided to the event, and the result of the event. Information about the method is transmitted to the manager 21 so that the manager 21 provides the advertisement site with a presentation order of the goods to be provided according to the result of the event to be provided.

FIG. 3C illustrates a detailed flow chart of the steps in which the manager of FIG. 3A hosts an event, in which an administrator registers a consumer as a member at an advertisement site and stores it in the server of the manager (320); Providing, by the administrator, the type of event to be held on the consumer's computer and the manager's advertisement site, the participation method, and the result presentation method (321); The consumer signing up for the event and transmitting the contact information of the consumer (322); Providing, by the manager, the progress of the event to the consumers who participated in the event (323); The administrator notifying the consumer of the event at the advertisement site (324); The administrator transmits the result of the event to the advertiser's computer (325). That is, in step 320, the manager 21 provides a means for recruiting members to the advertisement site, registers a consumer 22 who registers as a member in response to the recruitment, and the personal information of the member ( A variety of information such as name, gender, hobbies, contact information, and whether the user agrees to the terms and conditions) is stored in the server of the manager 21, and in step 321, the manager 21 provides the goods to be provided by the advertiser 20. The type of event, the method of participation and the method of presenting the result of the event transmitted by the advertiser 20 are provided to the advertisement site or the contact so that the consumer 22 can obtain information about the event. The consumer 22 who has obtained information on the event in step 322 signs up for participation in the advertising site, stores the contact information of the consumer 22, and in step 323 the event proceeds. The results are sent by the manager 21 to the advertising site or to the contact of the consumer 22 for the consumer 22 to know, and in step 324 the manager 21 terminates the event. Displayed on the advertising site so that the consumer 22 who participated in the event can be known, and in step 325, the manager 21 transmits the result of the event to the advertiser 20 to provide the product. It allows the advertiser 20 to obtain information about the consumer 22.

FIG. 3D is a detailed flow chart of the steps in which the manager of FIG. 3A announces the results of the event to the consumer, comprising steps 330 that the manager can be linked to the advertiser's homepage; And displaying the connection means together with the announcement of the result announcement of the event (331). That is, in step 330, the manager 21 notifies the end of the event and then means for connecting with the homepage of the advertiser 20 that provides the product of the event (for example, the homepage and the advertisement site). And the manager 21 is displayed together with the linking means and the product advertisement of the advertiser 20 in step 331 so that the consumer 22 participating in the event is the advertiser 20. ), You can access the homepage. By providing the result of the event in the area (homepage, etc.) of the advertiser 20 that provides the product given in the event, the consumer 22 may access the area of the advertiser 20 to know the result.

FIG. 3E is a detailed flow chart of the steps of the consumer of FIG. 3A confirming the results of the event by the administrator, presenting the results of the event on the advertiser's home page (340); A step 341 in which the consumer accesses the advertiser's homepage; The advertiser displaying the results of the event (342); An advertiser 343 advertising another product to the consumer; The advertiser asks whether the consumer registers as a member of his homepage, and then registers the consumer as a member of the advertiser (344). That is, in step 340, the advertiser 20 publishes and publishes the result of the event transmitted by the manager 21 on the homepage of the advertiser 20, and in step 341, the consumer 22. After the end of the event from the manager 21 to access the homepage of the advertiser 20 to confirm the result of the event, in step 343 the consumer 22 confirms the result of the event While displaying the other products of the advertiser 20 for viewing, and in step 344, the consumer 22 to subscribe the consumer 22 to which the advertiser 20 accesses the homepage as a member thereof. It is to be provided with a means to ask the intention to join their members to increase the membership of the advertiser 20, as well as the advertisement of the product.

FIG. 3F shows a flow chart of how a consumer can see the results of an event in FIG. 3E, with a presentation of results 350 on the home page; And a connection 351 to the contact of the consumer. In step 350, the consumer 22 accesses the homepage of the advertiser 20 connected to the advertisement site of the manager 21, directly accesses the homepage of the advertiser 20, or in step 351. The advertiser 20 may directly access the contact information provided by the consumer 22 at the event participation and deliver the result of the event. That is, the consumer 22 can check the result of the event in the situation where the advertiser 20 is centered, so that the advertiser 20 becomes the center of the product advertisement.

In the present invention, as the event attracting the advertiser 20 and the consumer 22, if the consumer 22 designates six of 51 selectable numbers, names, songs, and the like, a predetermined period (one week) , Two weeks, etc.), and the rankings are given by numbers, place names, songs, etc., which are drawn on a designated date, and give the goods provided by the advertiser 20.

According to the present invention having the above-described configuration, the center of the advertisement is moved from the manager to the advertiser on the Internet, the advertiser has the effect of promoting the advertisement or image of the product through the manager's advertising site, and also the consumer directly By accessing the homepage or directing the advertiser directly to the consumer, it is possible to renew the advertisement of the product specific to the advertiser, and additionally, the consumer can be registered as a member of the advertiser. Another effect is to facilitate the activation of e-commerce through direct connection between advertisers and consumers.

Claims (9)

An administrator server for providing an advertisement site; An advertiser computer for providing a product for displaying advertisements on said manager server; In the Internet advertising method of a system having a consumer computer connected to the advertising site, Hiring, by the administrator, the advertiser to provide an advertisement on the advertisement site to obtain an advertisement effect; The manager holding an event for providing the product at the advertisement site for the consumer; The administrator informing the consumer of the result announcement of the event at the advertising site; Allowing the advertiser to announce the result of the event so that the consumer confirms the result of the event. The method of claim 1, Recruiting the advertiser Transmitting, by the manager, the content of the event to the advertiser; And transmitting the quantity and type of goods to be provided by the advertiser and a method of presenting the event result to the manager. The method of claim 1, Hosting the event The manager registering the consumer as a member at the advertisement site and storing the consumer in the server of the manager; Providing, by the administrator, a type of the event to be held on the consumer's computer and the advertisement site, a participation method, and a result presentation method; The consumer applying to participate in the event and transmitting the contact information of the consumer; Providing, by the manager, the progress of the event to a consumer who participated in the event; The administrator notifying a consumer at the advertisement site of the end of the event; And transmitting, by the administrator, the result of the event to a computer of an advertiser to provide the product. The method of claim 1, Announcing the outcome announcement of the event may include providing a means for the administrator to connect to the homepage of the advertisement client; And displaying the connection means together with the announcement of the result announcement of the event. The method according to claim 1 or 3, The event may allow the administrator to designate 6 items in one of 51 selectable numbers, place names and songs within a certain period of time, and draw the prize after the predetermined period of time to provide the product. Advertiser-oriented advertising method on the web. The method according to claim 1 or 2 or 4, The step of presenting the result of the event by the advertiser may include presenting the result of the event on the homepage of the advertiser; Accessing the home page of the advertiser by the consumer; Displaying, by the advertiser, the results of the event; Advertiser-oriented advertising method on the Internet comprising a. The method of claim 6, And the step of announcing the result of the event by the advertiser further includes advertising another product of the advertiser to the consumer. The method of claim 6, The step of presenting the result of the event by the advertiser further includes the step of registering the consumer as a member of the advertiser by asking the consumer to register the member of the homepage of the advertiser. Advertising method. The method of claim 1 or 3, And the advertiser directly announces the result of the event to the contact information of the consumer and additionally advertises another product of the advertiser.