JP2009163533A - Service coupon management and issuing system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system for issuing, acquiring and using a service coupon across companies, and issuing a detailed service coupon suited to interests of a company or shop and a customer. <P>SOLUTION: The system comprises: a means allowing a member company to transmit a member customer identifier given to each member customer in association with purchase information to a management server 1; a means connected to the management server 1 and accumulating the member customer attribute information input in advance in association with each member customer identifier; a means accumulating the purchase information provided from the member company in association with each member customer identifier; and a means for accumulating service coupon information to be provided by the member company. The system also includes a means for displaying, for each member customer identifier, an optimum service coupon image on a service information display device based on the purchase information and the member customer attribute information. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a service coupon management issuance system, and more particularly to a system that collectively issues and issues service coupons across a plurality of company stores.

  Conventionally, when a product or service is purchased at a certain corporate store, service coupons such as discount coupons, cash vouchers, service tickets, etc. issued by the store at the address notified by the customer at the time of purchase at the corporate store and thereafter Has been issued or shipped, and sales promotion has been carried out by utilizing a cycle in which the customer uses the service coupon at the company store. Also, several systems are known in which the service coupon issuance work is digitized and a service coupon is sent by e-mail to a mail address previously informed to the company store by the customer.

For example, in the system disclosed in Patent Document 1, store information related to a store and an e-mail address of a mobile terminal carried by a customer who visits the store are associated with each other in advance and input from a certain company store terminal. Based on the service plan information, all the e-mail addresses associated with the store information of the store are read out, the distribution information regarding the service plan is uniformly generated, and the coupon information is sent to the customer terminal according to the coupon issue request from the customer. It is sent to an e-mail.
Japanese Patent Laid-Open No. 2007-304979

  The system disclosed in Patent Document 1 described above issues coupon information in response to the request of the company store and the customer, and the company store issues the coupon information in that it is transmitted by e-mail instead of a paper medium. The customer side has the advantage that coupon information according to the request can be obtained and the coupon is not lost.

  However, as in the prior art disclosed in Patent Document 1, the conventional service coupon issuing system uniformly transmits coupon information of a single store or a single company store to the registered customer's e-mail address. However, it was not possible to issue service coupons across multiple corporate stores of different industries, and it was not possible to issue detailed service coupons according to individual customer preferences. .

  Accordingly, the problem to be solved by the present invention is that service coupons can be issued, acquired, and used across a plurality of alliance companies of different types of business, and effective for each individual customer. In order to promote visits and purchases, the purpose is to provide a system that can issue detailed service coupons according to the tastes of each company store and customer based on the purchase history and attributes of customers. To do. Moreover, it aims at providing the system which can confirm an individual service coupon self with various devices.

  In order to achieve the above object, the present invention is a service coupon management issue system that is executed by a computer-readable program and issues a service coupon of a company to a customer. Means for associating member customer identifiers and purchase information given to the management server with each other and transmitting them to the management server; and means for storing member customer attribute information inputted in advance in association with each member customer identifier while being connected to the management server And means for storing the purchase information provided by the member company in association with each member customer identifier, and means for storing service coupon information that can be provided by the member company, the purchase information and the member customer. Based on the attribute information, the optimum service coupon display for each member customer identifier is displayed. And characterized in that it comprises means for displaying the-bis information display device.

  The means for displaying the optimum service coupon display for each member customer identifier on the service information display device is a constant set for each service coupon information with respect to purchase information and / or member customer attribute information to extract service coupon issue targets. A means for extracting a member customer based on a reference value, and means for displaying the service coupon display on a service information display device corresponding to the member customer identifier extracted by the extraction means. .

  The means for displaying the optimum service coupon display for each member customer identifier on the service information display device is based on a certain reference value for the purchase information and / or member customer attribute information to extract the service coupon issue target. A service coupon based on service coupon information provided from a member company different from the member company purchased by the member customer, extracting the member customer based on the reference value for each coupon information Means for displaying the display on a service information display device corresponding to the member customer identifier is provided.

  The means for displaying the optimum service coupon display for each member customer identifier on the service information display device is a member customer based on a certain reference value with respect to purchase information and / or member customer attribute information in order to extract service coupon issue targets. , A means for varying the reference value based on real-time information provided to the management server, a member customer is extracted based on the reference value for each service coupon information, and is extracted by the extraction means And a means for displaying the service coupon on a service information display device corresponding to the member customer identifier.

  It is characterized by comprising means for transmitting usage record information that a member customer has used a service coupon at a member company to a management server.

  The management server is characterized by comprising means for proposing service coupon information to be provided for each member company based on all or any of purchase history information, member customer attribute information, and usage record information.

  Means for previously registering the department or member company for which the member customer requests the issuance of the service coupon, and extracting the service coupon corresponding to the registered department or member company and displaying it on the service information display device corresponding to the member customer identifier It is characterized by providing the means to do.

  It is characterized by comprising means for displaying a list of service coupons issued for each member customer identifier on a service coupon display device corresponding to the member customer identifier.

  The service coupon display device is a POS terminal display screen provided at a member company, a receipt issued by the member company, a member customer fixed terminal, or a member customer mobile terminal.

  A member company provided in a plurality of member companies, and a member company that is assigned to each member customer and communicates the member customer identifier and purchase information to the management server in association with each other. Means for storing attribute information in association with each member customer identifier; means for storing the purchase information provided by the member company in association with each member customer identifier; and storing service coupon information that can be provided by the member company. A member company is provided with means for displaying an optimum service coupon display for each member customer identifier based on the purchase information and the member customer attribute information on a service information display device. Based on member customer attribute information and purchasing information, it is effective to meet the taste of each individual customer across member companies Online promotion, it is possible to carry out the sales promotion. In addition, member customers can always confirm only service coupon information such as discounts and novelty acquisitions that are useful to themselves, and can obtain service coupons that can be used immediately, enabling efficient purchasing activities. it can.

  The means for displaying the optimum service coupon display for each member customer identifier on the service information display device is a constant set for each service coupon information with respect to purchase information and / or member customer attribute information to extract service coupon issue targets. A means for extracting a member customer based on a reference value, and a means for displaying the service coupon display on a service information display device corresponding to the member customer identifier extracted by the extraction means; It is possible to provide an optimal service coupon for each member customer.

  The means for displaying the optimum service coupon display for each member customer identifier on the service information display device is based on a certain reference value for the purchase information and / or member customer attribute information to extract the service coupon issue target. A service coupon based on service coupon information provided from a member company different from the member company purchased by the member customer, extracting the member customer based on the reference value for each coupon information Service coupons that can be used in other member companies based on purchase information and member customer attribute information in a member company by providing means for displaying the display on a service information display device corresponding to the member customer identifier Can be issued. Accordingly, member companies can effectively promote store visits and sales across companies of different industries. In addition, the member customer can acquire information on member companies in accordance with his / her preference and who has not yet purchased goods and services.

  The means for displaying the optimum service coupon display for each member customer identifier on the service information display device is a member customer based on a certain reference value with respect to purchase information and / or member customer attribute information in order to extract service coupon issue targets. , A means for varying the reference value based on real-time information provided to the management server, a member customer is extracted based on the reference value for each service coupon information, and is extracted by the extraction means By providing means for displaying the service coupon on the service information display device corresponding to the member customer identifier, the member company can issue a service coupon in accordance with changing external factors such as weather and road conditions. It is possible to promote store visits and sales in real time. In addition, the member customer can acquire service coupons such as discounts and novelty acquisitions that change in real time and can perform more efficient purchasing activities.

  It is possible to know whether service coupon information provided by a member company has contributed to sales promotion by providing a means for transmitting usage record information that a member customer has used a service coupon to a management server. it can.

  The management server is provided with means for proposing service coupon information to be provided for each member company based on all or any of purchase history information, member customer attribute information, and usage record information. Furthermore, suitable service coupon information can be proposed. Therefore, effective store visit promotion and sales promotion can be performed.

  Means for previously registering the department or member company for which the member customer requests the issuance of the service coupon, and extracting the service coupon corresponding to the registered department or member company and displaying it on the service information display device corresponding to the member customer identifier By providing the means to do so, the member customer can obtain a service coupon more suited to his / her preference.

  By providing means for displaying a list of service coupons issued for each member customer identifier on a service coupon display device corresponding to the member customer identifier, the member customer can visually recognize service coupons of a plurality of member companies at a time. be able to.

  The service coupon display device is a POS terminal display screen provided at the member company, a receipt issued by the member company, a member customer fixed terminal, and a member customer mobile terminal. A service coupon issued to itself can be confirmed and used by various devices such as a personal computer, a television, and a mobile communication terminal. There is no risk of losing service coupons.

  1 is a schematic diagram of a service coupon management issue system according to the present invention, FIG. 2 is a schematic diagram of a display screen of a service coupon display device, FIG. 3 is a schematic diagram showing segments related to member customer attribute information and purchase information, FIG. FIG. 5 is a conceptual diagram of a service coupon management issue system.

  As shown in FIG. 1, the member company terminal 2 provided for each member company and capable of communicating with the management server 1 is a member company terminal with a magnetic stripe reading function directly installed in the store of the member company. The member information inquiry terminal and other member companies that have virtual stores on the Internet are input / output devices such as a hard disk, a monitor, and a keyboard, and are provided in a plurality of member companies that have contracted in advance. In particular, the member company terminal 2 installed directly in the store may have a POS and a display screen visible to the customer added to its function. The communication line to the management server 1 may be an Internet network, or a server-to-server transmission line using a dedicated line may be laid. For example, a transmission method such as HULFT or TCP / IP is used. Further, for example, a security ensuring device and a network relay device may be interposed in the transmission function.

  The management server 1 is provided by a member company and a member customer attribute database that stores member customer attribute information input in advance from any member company terminal 2 or member customer in association with each member ID as a member customer identifier. A purchase information database that stores the purchase information associated with each member ID and a service coupon information database that stores service coupon information that can be provided by the member company are stored. These databases may be stored in one server machine, or may be logically linked by a server machine that stores the databases separately.

  The service coupon display device 3 is a POS terminal display screen provided at the member company, a receipt issued by the member company, a member customer fixed terminal, a member customer mobile terminal, and a POS terminal display screen based on the member ID, a hard disk, A service coupon unique to each member customer is displayed on a personal computer comprising a monitor, a keyboard, etc., a bidirectional transmission / reception television, a member customer dedicated site screen displayed on a portable mobile terminal, or an e-mail.

  First, the system and operation between the member company terminal 2 and the management server 1 will be described. The member company terminal 2 manages instantly when the member customer reads the member ID on the member company terminal 2 when the member customer purchases a product or service by presenting a member card with a member ID such as 9 digits or 16 digits. The server 1 transmits the member ID and purchase information such as the purchased item and the purchase price to the management server 1 in association with each other or separately. In addition, when a member customer presents a service coupon and purchases a product or service, when the member ID is read by the member company terminal 2, purchase information such as a member customer identifier, a purchase item, a purchase price, And the coupon usage record information are transmitted to the management server 1 in association with each other or separately. On the other hand, the management server 1 stores the transmitted purchase information or usage record information in association with the member ID.

  Next, a service coupon display system and operation from the management server 1 to the service coupon display device 3 will be described. The management server 1 performs calculation by logically adding the member customer attribute database, the purchase information database, and the service coupon information database, and can create the optimum service coupon display data for each member ID and display it on the service information display device. To do.

  Specifically, as shown in FIG. 3, the card type, gender, age, address, annual income, family structure, work address, car ownership, home ownership, area of interest, and necessary areas stored in the management server 1 by segment Membership customer attribute information database consisting of customer location information, etc. provided according to the customer, genre, purchase history consisting of purchase history and RFM, decyl, aggregate value of customer unit price, number of owned points and number of returns Service coupon information that is optimal for each member ID for the purchase information database consisting of credit results, credit usage history, RFM, credit results, credit card usage, card usage, area marketing information, site usage information, etc. For each service coupon information to select It performs computation by AND condition / OR condition / NOR condition based on certain reference value set for the instrument, to extract the matching member customer reference value. The service coupon information is associated with the extracted member ID, and service coupon display data corresponding to the member ID can be displayed on the service information display device. The types and contents of segments are not limited to these.

  When displaying a service coupon display based on service coupon information provided by a member company different from the member company purchased by the member customer, the service coupon information of the member company different from the member company purchased by the member customer is displayed. A reference value is set for associating a member ID with the member ID, and member customer attribute information and purchase information are calculated based on the reference value based on the AND value / OR condition / NOR condition, and a member customer who meets the reference value is extracted. I do. The service coupon information is associated with the extracted member ID, and service coupon display data corresponding to the member ID can be displayed on the service information display device.

  In addition, when displaying a service coupon display based on real-time information that changes from time to time, such as season, month, day, day of the week, time, weather, temperature, road congestion, railway operation status, etc., member companies purchased by member customers When displaying a service coupon display based on service coupon information provided by a member company different from the member company, a criterion for associating a member ID with service coupon information of a member company different from the member company purchased by the member customer Set the value, change the reference value based on real-time information provided to the management server as needed, and extract matching customer customers based on the reference value for each service coupon information that can be provided according to the real-time information . The service coupon information is associated with the extracted member ID, and service coupon display data corresponding to the member ID can be displayed on the service information display device.

  In addition, a system may be constructed in which member customers use information about the use of service coupons at member companies is transmitted to the management server.

  The management server may construct a system for proposing service coupon information to be provided for each member company based on all or any of purchase history information, member customer attribute information, and usage record information.

  Also, a service information corresponding to the member ID by extracting a service coupon corresponding to the registered region of interest by constructing a system for registering the region of interest such as a department or member company from which the member customer requests issuance of a service coupon in advance. A system for displaying on a display device may be constructed.

  Moreover, you may construct | assemble the system which displays the service coupon currently issued for every member ID on the service coupon display device corresponding to member ID.

  Next, the system flow will be described. A plurality of member companies of different industries register in advance to transmit information to the management server 1, and also transmit service coupon information that can be provided by their own member companies as needed, and the management server 1 accumulates in the service coupon information database. To do. In addition, when a member customer makes a purchase at any member company or performs member registration in advance, the member ID is stored in the member customer attribute information database. In this embodiment, a member is registered at the store A, and a credit card with a 16-digit identification number as a member ID is created.

  For example, when a member customer a of a male company employee in his 50s living in the neighborhood of store A purchases a digital camera at a member company's electrical equipment store A store (S1), the member company terminal 2 of store A has a member ID. Is immediately transmitted to the management server 1 in association with the member ID and purchase information such as the purchased item and the purchase price, or separately to the management server 1 (S2). The management server 1 stores this information in the purchase information database for each segment (S3). For example, the management server 1 creates a reference value for the segment of the member customer attribute database and the purchase information database for each service coupon information “digital camera print 300 yen discount” provided from the photo print shop B store of the member company, An operation is performed to extract a member ID that matches this reference value. For example, when a person who is 40 years old or older who lives within 3 kilometers of the store A and has a digital camera purchase history is selected as a reference value, the member customer a who has a digital camera purchase history is extracted at the store A (S4). , The POS terminal display screen installed at the store A that recognizes the member ID of the member customer a, the service coupon display of the “digital camera point 300 yen discount” at the store B, the receipt issued at the store A, the personal computer of the member customer a , It can be displayed on the member customer dedicated site displayed on the mobile terminal. Alternatively, the service coupon display is transmitted to the e-mail address of the member customer a (S5). When the member customer a who has received the service coupon of “digital camera point 300 yen discount” by the service coupon display device goes to the store B, presents the service coupon and receives the service, the member company terminal 2 of the store B Usage result information such as a unique number of the service coupon is transmitted to the management server 1 together with the member ID and purchase information (S6), and the management server 1 accumulates the information.

  Also, for example, when a member customer b of a woman housewife in her 30s purchases gasoline at 12:00 at a gas station C store on the main road R of a member company (S1), the member company terminal 2 of the C store receives the member ID. When read, the management server 1 instantly transmits the member ID and purchase information such as the purchased item and the purchase price to the management server 1 in association with each other or separately (S2). The management server 1 stores this information in the purchase information database for each segment (S3). Further, the management server 1 is provided with real-time information such as season, month, day, day of the week, time, weather, temperature, road congestion, railway operation status, etc. that are fluctuating at any time (S4). Therefore, the member customer attribute database and purchasing information for each service coupon information of “free drink bar” with applicable conditions that can be provided after 13:00 on weekdays when the congestion on the main road R is below a certain level due to rain in Family Restaurant D A reference value for the segment of the database is created, and a calculation is performed to extract a member ID that matches the reference value by changing the reference value according to the application condition of the service coupon. For example, when a woman over 20 years old who is traveling near the main road R at 12:30 is selected as a reference value, a member customer b who has a gasoline purchase history at 12:00 is extracted at store C (S5). The service coupon display of the “free drink bar” of the store is displayed on the POS terminal display screen at the store C that recognizes the member ID of the member customer b, the receipt issued from the store C, the car navigation screen of the member customer b, and the mobile terminal. It can be displayed on a dedicated member customer site. Alternatively, the service coupon display is transmitted to the e-mail address of the member customer b (S6). The member customer b who has received the “free drink bar” service coupon goes to the store D, presents the service coupon and receives the service, and the member company terminal 2 of the store D displays the unique number of the service coupon, etc. Usage history information is transmitted to the management server 1 together with the member ID and purchase information (S7), and the management server 1 stores the information. It should be noted that the service coupon application condition information may be provided to the management server 1 at any time according to the congestion of the member company stores.

  Corresponding to the member ID of the member customer, the POS terminal display screen at any member company, the receipt issued by any member company, the car navigation screen of the member customer, and the member customer dedicated site displayed on the mobile terminal Displays a list of service coupons that can be used by the member customer according to the member ID of the member customer.

  In addition, the management server 1 may collect service coupon usage result information transmitted from the member company terminal 2 and feed back the result and suitable service coupon information to the member company. The service coupon information for each member company may be created independently.

  Note that the number of member companies, the number of member customers, the types of member company terminals and the service coupon display devices, the configuration and segments, and the reference value are not limited thereto.

The schematic diagram of the service coupon management issue system of embodiment of this invention. The schematic diagram of the display screen of a service coupon display device. The schematic diagram showing the segment regarding member customer attribute information and purchase information. The conceptual diagram of a service coupon management issue system. The conceptual diagram of a service coupon management issue system.

Explanation of symbols

1 management server 2 member company terminal 3 service coupon display device

Claims (9)

  A service coupon management issuance system that is executed by a computer-readable program and issues a service coupon of a company to a customer. The member customer identifier and purchase information provided to each member customer by a member company provided for a plurality of member companies Are connected to the management server, are connected to the management server, and are stored in association with member customer attribute information inputted in advance for each member customer identifier, and provided by the member company Means for storing purchase information in association with each member customer identifier, means for storing service coupon information that can be provided by a member company, and the member customer identifier based on the purchase information and the member customer attribute information The best service coupon display for each service information display device is displayed. Service coupon management issue system characterized by comprising comprises means that.   The means for displaying the optimum service coupon display for each member customer identifier on the service information display device is a constant set for each service coupon information with respect to purchase information and / or member customer attribute information to extract service coupon issue targets. A means for extracting a member customer based on a reference value, and means for displaying the service coupon display on a service information display device corresponding to the member customer identifier extracted by the extraction means. The service coupon management issue system according to claim 1.   The means for displaying the optimum service coupon display for each member customer identifier on the service information display device is based on a certain reference value for the purchase information and / or member customer attribute information to extract the service coupon issue target. A service based on service coupon information provided from a member company different from the member company purchased by the member customer, extracting the member customer based on the reference value for each service coupon information. 3. The service coupon management issue system according to claim 1, further comprising means for displaying a coupon display on a service information display device corresponding to the member customer identifier.   The means for displaying the optimum service coupon display for each member customer identifier on the service information display device is a member customer based on a certain reference value with respect to purchase information and / or member customer attribute information in order to extract service coupon issue targets. , A means for varying the reference value based on real-time information provided to the management server, a member customer is extracted based on the reference value for each service coupon information, and is extracted by the extraction means 4. The service coupon management issue system according to claim 1, further comprising means for displaying the service coupon on a service information display device corresponding to the member customer identifier.   The service coupon management issue system according to any one of claims 1 to 4, further comprising means for transmitting usage result information indicating that a member customer has used a service coupon at a member company to a management server.   The management server comprises means for proposing service coupon information to be provided for each member company based on all or any of purchase history information, member customer attribute information, and usage record information. The service coupon management issue system in any one of thru | or 5.   Means for previously registering the department or member company for which the member customer requests the issuance of the service coupon, and extracting the service coupon corresponding to the registered department or member company and displaying it on the service information display device corresponding to the member customer identifier The service coupon management issuance system according to any one of claims 1 to 6, further comprising:   8. Service coupon management issuance according to claim 1, further comprising means for displaying a list of service coupons issued for each member customer identifier on a service coupon display device corresponding to the member customer identifier. system.   9. The service coupon display device is a POS terminal display screen provided in a member company, a receipt issued by the member company, a member customer fixed terminal, or a member customer mobile terminal. Service coupon management issuance system described.

Images