JP2002041932A - System and method for distributing advertisement, coupon utilizing method, recording medium with advertisement distribution program recorded therein, and recording medium with coupon utilizing program recorded therein - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system and method for distributing electronic advertisement and coupons to users of a network via an advertisement distribution server, a coupon utilizing method, a recording medium with the advertisement distribution program recorded therein, and a recording medium with a coupon utilizing program recorded therein. SOLUTION: Only advertisement requested by the users can be automatically distributed from the advertisement distribution server together with the coupons by completely converting advertisement information, coupon information and attributes of the users into electronic data and distributing via the network to protect paper resources, and automatically collecting and storing the attributes such as tastes of the users. The electronic coupons are stored in a portable terminal and an IC card, and automatically acquired by traders when the coupons are used, and the traders can automatically utilize information on the users utilizing the coupons as customer information by automatically adding user information to the coupons.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement distribution system and an advertisement distribution method for distributing digitized advertisements and coupons to users using the network via an advertisement distribution server in a computer network. The present invention relates to a coupon usage method, a recording medium recording an advertisement distribution program, and a recording medium recording a coupon usage program.

[0002]

2. Description of the Related Art At present, most of advertisement distribution is on paper, such as newspaper insertion advertisements, flyers, and direct mails, and privilege tickets such as coupons distributed along with advertisements are also on paper. . In addition, advertisement distribution is also carried out on the network, and each of the available data arranged on the network includes specific advertisement data and distributes it by e-mail to a network user who wants to distribute. . Further, a system has been put into practical use in which a user directly registers attribute information such as preferences on a homepage on a network, and thereby distributes advertisements required by the user by e-mail.

[0003]

In the conventional newspaper insertion advertisement, a large amount of paper is distributed to a user with information that is completely unnecessary, and such an advertisement is only a waste of paper resources. Was. In addition, coupons with some special benefits are also distributed from time to time, but since the medium is paper, there is annoyance that it is necessary to cut it out and bring it when using it.

[0004] Further, there are still systems for delivering advertisements by e-mail to specific desired users of the network, but most of them deliver even information that the users do not need like coupons in newspapers. There is almost no e-mail advertisement delivery. Furthermore, there are companies that unilaterally deliver large amounts of advertising e-mails to an unspecified number of network users, and these are currently becoming a social problem as spam mails and mail bombs.

[0005] On the other hand, there is a system in which a user of a network directly registers attribute information such as a preference on a homepage on the network and distributes an advertisement required by the user by e-mail. There is annoying user attribute information registration.

[0006] Regarding coupons on the network,
Some companies post coupons on their websites on the premise of active access from users, but with regard to their use, print out the coupon information posted on their websites or bring them to the network or It is necessary to save the homepage on which the coupon is posted and bring it with a portable terminal, and the system makes the user feel troublesome.

[0007] Further, these coupons are merely coupons, and it is necessary for the trader to register the user information again when the coupon user is to be registered as a promising customer. There is a surface that makes you feel annoying.

[0008] Similarly, a point is added to a specific advertisement on a homepage, points are added each time a user views the advertisement, and points are exchanged for products according to the number of points.
There is also a system that can be used as a usage fee with a partnered paid service, but since it uses a point system, user registration is required for access, and it is necessary to enter a user ID and password each time it is accessed And so on.

The present invention has been made in view of the above circumstances, and protects paper resources by digitizing all of advertisement information, coupon information, user attributes, and the like, and distributing them through a network. By automatically collecting and storing the attributes, only the advertisements required by the user are automatically distributed together with the coupon from the advertisement distribution server, and the electronic coupon is stored in the portable terminal or IC card and used. Advertisement distribution system that can automatically use user information using coupons as customer information by automatically acquiring the information and adding user information to the coupon at times. , An advertisement distribution method, a coupon usage method, a recording medium recording an advertisement distribution program, and a recording medium recording a coupon usage program. An object of the present invention is to.

[0010]

In order to achieve the above object, an advertisement distribution system according to the present invention uses a computer network to automatically input a request from a user and attributes such as a user's preference through dialogue. Means to extract the
A user-side data input / output device provided with a means for communicating user attributes and a means for displaying a coupon including digitized advertisements and privilege information; and various types of data transmitted from the user-side data input / output device. A communication management means for transmitting information to an advertisement distribution server on a network or processing information transmitted from the advertisement distribution server; an advertisement or coupon information transmitted from the advertisement distribution server according to a user instruction; Side data input / output device or means for displaying on a terminal such as a personal computer, user attribute storage means for storing specific information of the user, and coupon information sent from the advertisement distribution server stored in the user attribute storage means Advertisement and coupon processing for automatically adding user information and storing it in a storage medium such as a portable terminal or IC card specified by the user Advertisement and coupon processing device such as a portable terminal or an IC card provided with a user-side data communication device having a step and an advertisement obtained from the user-side data communication device, a means for storing coupon information and user information When,
Communication management means for processing a user request transmitted from the user-side data communication device, user attribute storage means for storing information such as user attributes, an advertisement sent from a provider of advertisements, Advertisement storage means for storing information such as coupons, advertisement processing means for selecting only advertisements and coupons which are of the type desired by the user or close to the desired type based on the attributes of each user, and classified for each user An advertisement distribution server having an advertisement distribution means for periodically distributing advertisements and coupons to the user-side data communication device of each user when there is a request from the user; Advertisement information processing means for storing coupon information, communication management means for transmitting advertisements and coupons to the advertisement distribution server according to the instructions of the trader, user information brought by the user Ads of storing the added coupon information, coupon processing means for capturing the coupon information from the coupon processing apparatus, storing user information as customer information,
Equipped with customer information processing means for processing, the user is provided with a data input / output device on the provider side that provides benefits according to the coupon information, and automatic electronic advertisement and coupon distribution to the user using the network The feature is that the user who has placed the advertisement automatically takes in the user information by using the coupon and can use it as customer information.

Further, the present invention provides the advertisement distribution system, wherein the advertisement storage means in the advertisement distribution server is used as a database, and an advertisement distribution request for a product of a specific category desired by the user is sent from the user side data input / output device. The information is transmitted to the communication management means of the advertisement distribution server via the communication management means in the user-side data communication device, and the advertisement and coupon information relating to the product of the category desired by the user are searched from the database, and there is a matching information. In this case, the advertisement and the coupon information are transmitted, and if none of them match, the information of the mismatch is transmitted from the advertisement distribution server to the user-side data communication device.

Further, the present invention provides the advertisement distribution system, wherein the user side data input having a function of allowing a user to select a desired product for purchase from various advertisements and coupon information sent from the advertisement distribution server. The payment device information such as the user information and the credit card number stored in the user attribute storage device are added to the output device and the user purchase desired product information transmitted from the user data input / output device. And the user-side data communication device having communication management means for encrypting the information and transmitting the information directly to the trader, and the encrypted information received from the user-side data communication device. It has sales processing means for taking in user information, products to be purchased, and coupon information, and customer information processing means for storing and processing user information. The system comprises the data input / output device on the trader side and the advertisement distribution server which provides a benefit according to the payment information and performs a billing process based on the payment means information, and an automatic electronic advertisement to a user using a network. It is characterized in that the coupon distribution, the sale by electronic payment, and the company that placed the advertisement automatically take in the user information by using the coupon and make it available as customer information.

Further, in the present invention, in the advertisement distribution system, the advertisement storage means in the advertisement distribution server is used as a database, and an advertisement distribution request for a product of a specific category desired by the user is sent from the user side data input / output device. The information is transmitted to the communication management means of the advertisement distribution server via the communication management means in the user-side data communication device, and the advertisement and coupon information relating to the product of the category desired by the user are searched from the database, and there is a matching information. In this case, the advertisement and coupon information are transmitted to the user-side data communication device from the advertisement distribution means of the advertisement distribution server if no match is found, and the transmitted advertisement is
When there is a product desired to be purchased from the coupon information, it is possible to sell by electronic payment.

Further, the present invention provides the advertisement distribution system, wherein the user side data input having a function of allowing a user to select a desired product for purchase from various advertisements and coupon information sent from the advertisement distribution server. An output device and the user information stored in the user attribute storage unit are added to the user's purchase desired product information transmitted from the user side data input / output device, and transmitted to the advertisement distribution server. The user-side data communication device having communication management means, and use for storing user information automatically extracted by the user-side data input / output device and payment means information such as a credit number separately extracted from the user. User attribute storage means, product information and user information from the user's desired product information and user information transmitted from the user side data communication device. The advertisement distribution server having a function of charging a user on behalf of a trader based on payment means information; communication management means for receiving a user's purchase request from the advertisement distribution server; user information; It is provided with sales processing means for taking in information, customer information processing means for storing and processing user information, and comprises a data input / output device on the side of the trader for providing a privilege in accordance with coupon information to a user. Automatic distribution of electronic advertisements and coupons to users, sales by electronic payment, and the companies that have placed advertisements automatically take user information by using coupons and make them available as customer information. By performing billing service, it is possible to shop safely without sending payment means information such as the user's credit card number on the network It is characterized in that the.

The present invention also provides the advertisement distribution system, wherein the advertisement storage means in the advertisement distribution server is a database, and an advertisement distribution request for a product of a specific category desired by the user is sent from the user side data input / output device. The information is transmitted to the communication management means of the advertisement distribution server via the communication management means in the user-side data communication device, and the advertisement and coupon information relating to the product of the category desired by the user are searched from the database, and there is a matching information. In this case, the advertisement and coupon information are transmitted to the user-side data communication device from the advertisement distribution means of the advertisement distribution server if no match is found, and the transmitted advertisement is
If there is a product you want to purchase from the coupon information, it is possible to sell by electronic payment, but payment means information such as the user's credit card number is transmitted on the network by performing charging on the advertisement distribution server side The feature is that it is possible to shop safely without any problem.

[0016] The present invention also provides the advertisement distribution system, further comprising a home information acquisition device for acquiring information on whether or not the user is at home at the user's home. It is characterized by distribution.

Further, according to the present invention, in the advertisement distribution system, an advertisement information transmitting device for distributing advertisements and coupon information using power-saving radio waves is provided in a store or the like on a trader side, receives the radio waves, and stores advertisements and coupon information. An advertisement having a function of displaying and displaying and adding a pre-stored user information to the coupon information, the user having a coupon processing device, and placing the advertisement in the vicinity of a store where the advertisement information transmitting device is installed. , By receiving an advertisement and coupon information when a user possessing the coupon processing device passes, and by using the coupon received at the same time when shopping for the product described in the received advertisement, the user Automatic distribution of electronic advertisements and coupons, and the advertiser will automatically take in user information by using the coupon and make it available as customer information. It is characterized in.

The present invention is a method for distributing digitalized advertisements and coupons to users who use a network, and it is possible to accelerate the digitization of newspaper insert advertisements and eliminate paper-based advertisements by increasing the number of users. And create an environmentally friendly society. In addition, the user can automatically obtain an advertisement that meets his or her needs, and can obtain a privilege by using an electronic coupon. In addition, the user can obtain the required advertisement or coupon when requesting it. In addition, the company can reliably deliver the advertisement to the user who wants the advertisement, and when the user uses the electronic coupon, it can automatically obtain the user information added to the coupon, and automatically stores the customer database etc. In addition to being able to create, it is also possible to automatically perform user membership registration and secure repeaters. Furthermore, by automatically distributing various types of advertisements and coupons to users, it is possible to draw out the purchase desires of users in various fields and to obtain customer information through electronic coupons, so You are given the opportunity to get many potential customers.

[0019]

Embodiments of the present invention will be described below in detail with reference to the drawings.

Embodiment 1 Referring to FIG. 1, an advertisement distribution system according to an embodiment of the present invention includes a user-side data input / output device 20, a user-side data communication device 30,
It comprises an advertisement distribution server 40, a trader-side data input / output device 50, an advertisement, and a coupon processing device 60.

The user-side data input / output device 20 includes a user request processing means 1 for processing various requests of the user, a user attribute extracting means 2 for extracting various attributes of the user, User information communication means 3 for transmitting attributes, advertisements,
It comprises an advertisement information display means 4 for displaying coupon information.

The user-side data communication device 30 includes a communication management unit 5 for performing communication between the user-side data input / output device 20 and the advertisement distribution server 40, a user attribute storage unit 6 for storing user attributes, and a distribution. Advertising information processing means 7 for storing received advertisements and coupon information and transmitting them to the user-side data input / output device 20, advertisements, advertisements storing coupon information, advertisements providing information to the coupon processing device 60, coupon processing means 8 Consists of

The advertisement distribution server 40 includes a communication management unit 9 corresponding to each user's request from the user-side data communication device 30 and a user attribute storage unit 10 for storing user attributes.
Advertisement storage means 13 for storing advertisements and coupon information transmitted from the trader, advertisements corresponding to the stored user attributes, advertisement processing means 11 for selecting coupon information, and distributing the selected advertisements to each user. The advertisement distribution unit 12 is configured.

The trader-side data input / output device 50 includes an advertisement information processing means 15 for storing advertisements and coupon information prepared by the trader, a communication management means 14 for transmitting advertisements and coupon information to the advertisement distribution server 40, and a user shopping. Coupon processing means 17 for extracting coupon information and user attributes from coupon processing device 60, advertisements brought at times, and customer information processing means 1 for processing the extracted user attribute information as customer information
6 is comprised.

The general method of advertisement distribution according to the present invention will be described with reference to the flow shown in FIG. However, a specific method of this means will be described later.

(1) First, the user-side data input / output device 2
The user attribute extracting means 2 extracts user attributes. The user attributes extracted at this time are name, gender,
Age, address, occupation, phone number, fax number, e-mail address, hobby, product category / store category for which advertisement delivery is desired, product category / store category for which advertisement delivery is not desired, particularly store name for which advertisement delivery is desired, particularly advertisement Store names that you do not want to distribute,
Information such as the area / store / time where the advertisement is desired to be delivered. (Step 100) (2) Next, the extracted information is transmitted to the user-side data communication device 30, and some of the information (name, gender, age, address, occupation, telephone number, fax number, e-mail address) ) Is stored in the user attribute storage means 6. (Step 101) (3) The IP address information of the user-side data communication device 30 is added to the information extracted in Step 100, and the information is transmitted to the advertisement distribution server 40. Advertising distribution server 4
0, all transmitted information is stored in the user attribute storage unit 10
To memorize. (Step 102) (4) On the other hand, the trader uses the trader-side data input / output device 50 to transmit information on advertisements and coupons to the advertisement information processing means 1.
5 and the communication management means 14 transmits the information to the advertisement distribution server 40. At this time, the information to be transmitted includes a product classification, a product name, a product image (video), a product feature, a price, a discount rate, a special sale date, a coupon privilege, a store classification, a store name, a region, an advertisement distribution desired region, an address, and a store opening. Day, business hours, phone number, F
ax number, mail address, URL, and the like. (Step 103) (5) The advertisement and coupon information transmitted to the advertisement distribution server 40 are stored in the advertisement storage unit 13. (Step 104) (6) Next, the advertisement processing means 11 in the advertisement distribution server 40
In, by comparing the user attributes stored in steps 102 and 104 with the advertisement information, the advertisement information corresponding to each user is selected and distributed according to the desired distribution time in each user attribute. (Step 105) (7) The advertisement information processing means 7 in the user-side data communication device 30 stores the transmitted advertisement and coupon information, and displays an advertisement information display device (for example, the user-side data The advertisement and coupon information are displayed on the advertisement information display means 4) of the input / output device 20. (Step 106) (8) If the desired product and coupon information exists, the user inputs the information in the user request processing means 1 of the user-side data input / output device 20. Then, the advertisement and coupon processing means 8 in the user-side data communication device 30
Is added to the advertisement information registered in step 103 in step 1
The information is transmitted to and stored in the advertisement / coupon processing device 60 by adding the user attribute stored in 01. (Step 1
07) At this time, a portable information terminal, an IC card, or the like is used for the advertisement and coupon processing device 60.

(9) The user brings the advertisement and coupon processing device 60 at the time of actual shopping, and the coupon processing means 17 in the trader-side data input / output device 50 stores the advertisement and coupon processing device 60 at the time of payment. Obtained information. (Step 108) (10) Finally, the user can receive the privilege added to the coupon. (Step 109) (11) The trader is responsible for each user's name, gender, age, address,
The occupation, telephone number, fax number, e-mail address, and purchased merchandise information can be obtained, and can be used for excellent customer information, customer member information, and the like. (Step 110) The above is the schematic method of advertisement distribution according to the present invention. The procedure from step 106 to step 110 is treated as a series of steps 111 here. Next, details of various procedures will be described.

A specific procedure for extracting and registering user attributes in the advertisement distribution method of the present invention will be described with reference to the flow shown in FIG.

(1) The first task to be performed is
A user inputs a request to start use to the user request processing means 1 of the user side data input / output device 20. (Step 120) (2) Next, the user attribute extracting means 2 extracts the user attribute in an interactive manner with the user on a computer display or the like. Data extracted includes name, gender, age,
Address, occupation, telephone number, fax number, e-mail address, hobby, product category / store category for which advertisement delivery is desired, product category / store category for which advertisement delivery is not desired, particularly store name for which advertisement delivery is desired, especially advertisement delivery This is data such as the name of the store that is not desired and the region, store, time, etc. where the advertisement is desired. (Step 12
1) (3) The user information communication unit 3 transmits the user attributes extracted in step 121 to the communication management unit 5 of the user-side data communication device 30. (Step 122) (4) The communication management unit 5 that has received the user attribute sends the user information to the user attribute storage unit 6 in the user-side data communication device 30 and the communication management unit 9 in the advertisement distribution server 40. Send attributes. (Step 123) (5) The user attribute storage means 6 in the user-side data communication device 30 selects the name, gender,
Age, address, occupation, telephone number, fax number, and e-mail address information are extracted and stored. (Step 124) (6) The advertisement distribution server 40 that has received the user attribute data
The communication management means 9 transmits user attribute data to the user attribute storage means 10. (Step 125) (7) The advertisement distribution server 40 that has received the user attribute data
The user attribute storage means 10 stores data separately for each user. (Step 126) Thus, a series of user attribute data registration is completed. This user attribute can update data every time the user requests.

Next, a specific procedure for the business operator to register advertisement and coupon information in the advertisement distribution method of the present invention will be described with reference to the flow shown in FIG.

[0031] (1) The business operator is responsible for merchandise classification, merchandise name, merchandise image (video), merchandise characteristics, price, discount rate, special sale date, coupon benefits, store classification, store name, area, advertisement distribution desired area, address, An advertisement having data such as a store opening date, business hours, a telephone number, a fax number, a mail address, and a URL, and coupon information are created, and the information is stored in the advertisement information processing means 15 in the data input / output device 50 on the business side. (Step 130) (2) The communication management unit 14 in the business-side data input / output device 50 stores the advertisement and the coupon information in the advertisement distribution server 40 every time the advertisement and the coupon information are stored or periodically. It is transmitted to the means 13. (Step 13
1) (3) The advertisement storage unit 13 in the advertisement distribution server 40 stores the received advertisement and coupon information. (Step 13
2) The registration of the advertisement and coupon information performed by the trader ends here. Here, by using a product image as a video, a 3D image, or the like, a new advertisement distribution different from the conventional advertisement distribution by e-mail or newspaper insertion advertisement becomes possible.

Next, a specific procedure for distributing an advertisement from the advertisement distribution server 40 to each user in the advertisement distribution method of the present invention will be described with reference to the flow shown in FIG.

(1) First, in the advertisement distribution server 40, a user attribute storage unit 1 in which attributes of each user are stored.
0 transmits an advertisement distribution request to the advertisement processing means 11 at the desired advertisement distribution time included in the attribute of each user. (Step 140) (2) Upon receiving the advertisement distribution request, the advertisement processing unit 11 compares the user attribute stored in the user attribute storage unit 10 with the advertisement and coupon information stored in the advertisement storage unit 13,
Select the advertisement and coupon information corresponding to the attributes of each user. (Step 141) (3) Advertisement distribution unit 1 transmits selected advertisement and coupon information
2, and the advertisement distribution unit 12 transmits the advertisement and the coupon information to the IP address of the user-side data communication device 30 included in the user attribute. (Step 14
2) (4) Subsequent processing is the same as step 111 described above.

The above is the advertisement distribution procedure from the advertisement distribution server 40 to each user. Here, for example, the user's desired advertisement distribution time is early in the morning, and if this is performed in the entire region, it is possible to digitize all the newspaper insertion advertisements.

Next, a specific procedure for processing the advertisement and coupon information distributed to each user in the advertisement distribution method of the present invention will be described with reference to the flow shown in FIG.

(1) The communication management means 5 in the user-side data communication device 30 transmits the received advertisement and coupon information to the advertisement information processing means 7 in the device. (Step 15
0) (2) The advertisement information processing means 7 stores the advertisement and coupon information, and displays the display device (for example,
Advertising information display means 4 of the user-side data input / output device 20,
Or an advertisement or coupon information on a TV or a personal computer. (Step 151) (3) When the user selects an advertisement or coupon information for a required product in the user request processing means 1 in the user side data input / output device 20, the information is transmitted to the user information communication means 3. Is transmitted to the advertisement and coupon processing means 8 via the communication management means 5 of the user-side data communication device 30, and is stored in the advertisement, the advertisement selected in the coupon processing means 8, the coupon information, and the user attribute storage means 6. The stored user attribute data is added. (Step 152) (4) Next, the advertisement / coupon processing means 8 transmits and stores the advertisement and the coupon information with the user attribute added to the advertisement owned by the user and the coupon processing device 60.
(Step 153) At this time, the advertisement and coupon processing device 60 uses a portable information terminal such as a mobile phone or a PDA or an IC.
This is a device such as a card, which allows the user to freely browse the stored advertisement and coupon information when the user desires.

(5) The user, at the time of shopping,
Bring the coupon processing device 60, and at the time of payment, the coupon processing means 17 in the trader-side data input / output device 50 acquires the advertisement of the user, the coupon information stored from the coupon processing device 60, and the user attribute data. . At this time, it is possible to simultaneously acquire information on the purchased product and the like. (Step 154) (6) The user can receive any privilege added to the coupon. (Step 155) (7) The trader-side data input / output device 50 transmits data such as user attribute data and purchased merchandise information extracted by the coupon processing device 17 to the customer information processing means 16, and outputs excellent customer information and customer information. Data acquired as member information or the like can be used. (Step 156) The above is the processing procedure of the advertisement and coupon distributed to each user. This gives the user some benefits,
The trader can obtain the customer information without making the customer feel troublesome, and in the future, it will be possible to directly provide information to the customer without going through the advertisement distribution server 40.

[Second Embodiment] Next, an embodiment of an advertisement search and distribution method for searching for and distributing advertisements according to the present invention will be described.

FIG. 7 is a flowchart for searching and delivering advertisements and coupons required by the user when instructed by the user. The specific procedure will be described with reference to FIG. The configuration of the system in the present invention is the same as the system configuration of the advertisement distribution in FIG.

(1) When the user needs an advertisement or a coupon for a specific product or a product of a certain category, the user requests the user request processing means 1 of the user-side data input / output device 20 to search for an advertisement. Enter (Step 16
0) (2) The user attribute extracting means 2 in the user side data input / output device 20 extracts information on commodities and merchandise categories required by the user in an interactive manner with the user. The information extracted at this time is a product category / store category for which advertisement distribution is desired, a specific product name / store name, a desired purchase area, a desired price, and the like. (Step 161) (3) The user information communication means 3 in the user-side data input / output device 20 communicates the search target information and the search request extracted in step 161 with the communication management in the user-side data communication device 30. Transmit to means 5. (Step 162) (4) Communication management means 5 in user-side data communication device 30
Transmits the received search target information and the search request to the communication management means 9 in the advertisement distribution server 40. (Step 16
3) (5) The communication management means 9 in the advertisement distribution server 40 transmits the received search target information and the search request to the advertisement processing means 11 (step 164). The advertisement information stored in the advertisement storage unit 13 is searched for advertisement information that matches the search target information transmitted from the user. (Step 165) (6) If no matching information is found as a result of the search in Step 165, information indicating that there is no advertisement is transmitted to the advertisement distribution unit 12 in the advertisement distribution server 40, and the advertisement distribution unit 12 Is transmitted to the communication management means 5 in the user-side data communication device 30. The communication management means 5 transmits the information to the advertisement information processing means 7, and the advertisement information processing means 7 displays the information on the advertisement information display means 4 desired by the user. (Step 1
66) (7) If the user wants to search again, he or she inputs a request through the user request processing means 1 and the user attribute extraction means 2 again interacts with the user in a product that the user needs. And information on the product classification, and transmits the extracted search target information and the search request in step 163. (Step 167) (8) As a result of the search in step 165, when there is matching information, the matching advertisement and coupon information are transmitted to the advertisement distribution means 12. (Step 168) (9) Subsequent processing is the same as step 111 described above.

[Embodiment 3] Next, an embodiment of an advertisement distribution method using electronic payment using a network according to the present invention will be described.

According to the present invention, in the advertisement distribution method according to the first embodiment, a user purchases a product on a network using electronic payment without using the advertisement and coupon processing device 60, and the trader purchases the product from the user. The feature is that customer information is extracted from request information.

FIG. 8 is a diagram showing the configuration of an advertisement distribution system using electronic payment, in which a user-side data input / output device 19 is provided.
0, user-side data communication device 200, advertisement distribution server 2
10. The data input / output device 220 on the trader side.

The user side data input / output device 190 includes a user request processing means 170 for processing various requests of the user,
User attribute extracting means 17 for extracting various attributes of the user
1. The system includes a user information communication unit 172 for transmitting a user request and an attribute, and an advertisement information display unit 173 for displaying advertisement and coupon information.

The user-side data communication device 200 is a communication management unit 174 for communicating between the user-side data input / output device 190, the advertisement distribution server 210, and the trader-side data input / output device 220, and stores user attributes. User attribute storage means 176, and an advertisement information processing means 175 for storing the distributed advertisement and coupon information and transmitting it to the advertisement information display means 173 of the user-side data input / output device 190.

The advertisement distribution server 210 is transmitted from a communication management unit 177 corresponding to each user's request from the user-side data communication device 200, a user attribute storage unit 178 storing user attributes, and a trader. Advertisement storage means 181 for storing advertisements and coupon information, advertisements corresponding to the stored user attributes, advertisement processing means 179 for selecting coupon information, and advertisement distribution means 180 for delivering the selected advertisements to each user Is done.

The trader-side data input / output device 220 includes an advertisement information processing means 183 for storing advertisements and coupon information created by the trader, and an advertisement distribution server 210 for transmitting advertisements and coupon information.
The communication management means 182 transmits the purchase information transmitted from the user-side data communication device 200 by electronic payment, and coupon information, the sales processing means 185 extracts user attributes, and the extracted user attribute information. It comprises customer information processing means 184 for processing as customer information.

In the advertisement distribution using electronic payment according to the present invention, the user attribute data registration procedure, the advertisement coupon information registration procedure, and the automatic advertisement distribution procedure are the same as those in FIGS. The same is true. However, in the advertisement distribution of the present invention, step 12 in FIG.
1 and one more data to be extracted and stored in step 124, and in the present invention, information of a payment method such as a credit card number used for electronic settlement is added, and step 121 is performed.
The data extracted by are the name, gender, age, address, occupation, telephone number, fax number, e-mail address, hobby, product category / store category for which advertisement delivery is desired, and product category / store category for which advertisement delivery is not desired. Classification, in particular, the name of the store for which advertisement distribution is desired, particularly the name of the store for which advertisement distribution is not desired, the area / store / time where advertisement distribution is desired, the payment method information such as the credit card number used for electronic payment, etc. Is payment method information such as name, gender, age, address, occupation, telephone number, fax number, e-mail address, and credit card number used for electronic settlement.

FIG. 6 differs from the advertisement distribution system of FIG.
Is a processing procedure part of the distributed advertisement and coupon, which is replaced by electronic settlement in the present invention. The processing procedure of electronic payment will be described with reference to FIG.

(1) The communication management means 174 in the user-side data communication device 200 transmits the advertisement and coupon information transmitted from the advertisement distribution server 210 to the user-side data communication device 2.
00 to the advertisement information processing means 175. (Step 230) (2) The advertisement information processing means 175 displays advertisement and coupon information on the advertisement information display means 173 designated by the user. (Step 231) (3) If there is a product that the user wants to purchase among the product information displayed on the advertisement information display unit 173, the user uses the user request processing unit 170 to make a request for product purchase. The user inputs and transmits the desired product information and coupon information to the user information communication unit 172, and the user information communication unit 172 transmits the information to the communication management unit 174 in the user side data communication device 200. . (Step 232) (4) The communication management unit 174 adds the user attribute stored in the user attribute storage unit 176 to the received purchase desired product information and coupon information, and performs an encryption process on this information. Communication management means 18 of trader-side data input / output device 220
2 and transmits the encrypted information to the sales processing means 185. (Step 233) (5) Sales processing means 1 of trader-side data input / output device 220
Reference numeral 85 deciphers the received information, and performs payment processing, delivery processing,
Sales processing such as billing processing and coupon processing is performed. (Step 234) (6) The user receives and pays for the product, and receives the privilege added to the coupon. (Step 235) (7) The trader can use the customer information extracted by the sales processing means 185 in the customer information processing means 184 in the trader-side data input / output device 220 as good customer information or the like. (Step 236) [Embodiment 4] Next, an embodiment of an advertisement search and distribution method using electronic settlement according to the present invention for searching and distributing advertisements will be described.

The present invention is characterized in that, in the advertisement search and distribution method using electronic payment according to the third embodiment, an advertisement and a coupon required by the user are searched and distributed when the user instructs. Fig. 8
And the flow is the same as the advertisement search and distribution procedure of FIG. However, in the flow of FIG. 7, all of the step 111 is replaced with the electronic settlement processing procedure of FIG.

[Embodiment 5] Next, an embodiment of an advertisement distribution method using electronic payment using a network according to the present invention will be described.

According to the present invention, in the advertisement distribution method using electronic settlement in the third embodiment, a payment method such as a credit card number of a user is registered in advance in the advertisement distribution server as a part of the user attribute. By sending the user's purchase request to the trader through the advertisement distribution server, the user can purchase the product without flowing information such as the user's credit card number directly on the network,
It is characterized in that both the user and the trader are given a sense of security by charging the credit card registered on the advertisement distribution server and performing the charge collection on behalf of the trader.

FIG. 10 is a diagram showing the configuration of an advertisement distribution system using electronic payment. The components are the same as those in FIG. 8, and the same portions are denoted by the same reference numerals and description thereof will be omitted.

In the advertisement distribution using electronic payment according to the present invention, the user attribute data registration procedure, the advertisement coupon information registration procedure, and the automatic advertisement distribution procedure are respectively the same as those in FIGS. The same is true. The processing procedure of the electronic payment according to the present invention will be described with reference to FIG.

(1) The communication management means 174 in the user-side data communication device 200 transmits the advertisement and coupon information transmitted from the advertisement distribution server 210 to the user-side data communication device 2.
00 to the advertisement information processing means 175. (Step 240) (2) The advertisement information processing means 175 displays advertisement and coupon information on the advertisement information display means 173 designated by the user. (Step 241) (3) If there is a product that the user wants to purchase among the product information displayed on the advertisement information display unit 173, the user uses the user request processing unit 170 to make a request for product purchase. The user inputs and transmits the desired product information and coupon information to the user information communication unit 172, and the user information communication unit 172 transmits the information to the communication management unit 174 in the user side data communication device 200. . (Step 242) (4) The communication management unit 174 adds the user attribute stored in the user attribute storage unit 176 to the received purchase desired product information and coupon information, and transmits the information to the advertisement distribution server 210. I do. (Step 243) (5) The communication management unit 177 in the advertisement distribution server 210 transmits the received information to the advertisement processing unit 179, and the advertisement processing unit 179 stores the user's payment method stored in the user attribute storage unit 178. And bill the user,
The trader-side data input / output device 2 via the communication management means 177
20, the user attribute, the product information to be purchased, and the coupon information are transmitted. (Step 244) (6) The communication management means 182 in the trader-side data input / output device 220 receives the information and sells the information to the sales processing means 185.
Send to The sales processing unit 185 performs sales processing such as product delivery and coupon processing based on the received user attributes and purchase desired product information. (Step 245) (7) The user receives the merchandise from the trader, pays the price according to the charge from the advertisement distribution server 210, and receives the privilege added to the coupon. (Step 246) (8) The trader can use the customer information extracted by the sales processing means 185 in the customer information processing means 184 in the trader-side data input / output device 220 as good customer information or the like. In addition, it is possible to separately obtain the cost of the goods collected by the advertisement distribution server 210 on behalf of the advertisement distribution server 210. (Step 247) [Embodiment 6] Next, an embodiment of an advertisement search and delivery method using electronic payment according to the present invention for searching and delivering an advertisement will be described.

The present invention is characterized in that, in the advertisement search and distribution method using electronic settlement according to the fifth embodiment, an advertisement and a coupon required by a user are searched and distributed when a user's instruction is given. The system configuration is shown in Fig. 1.
0 and the flow is the same as the advertisement search and distribution procedure in FIG. However, in the flow of FIG. 7, all of the step 111 is replaced with the electronic settlement processing procedure of FIG.

[Embodiment 7] Next, a real-time advertisement distribution method according to the present invention will be described.

According to the present invention, in the advertisement distribution method described in the first embodiment, by providing a home information acquisition device for acquiring home / absence information at a user's home, time limitation is provided only to home users. It features the sale of special prices and coupon information in real time.

FIG. 12 is a diagram showing the system configuration of the real-time advertisement distribution method of the present invention. The system configuration is such that the home information acquisition device 254 is added to the advertisement distribution system configuration of FIG. In the drawings, the same portions are denoted by the same reference numerals and description thereof will be omitted. The system flow is as follows. A home information acquisition device 254 such as a human sensor is installed in the home of the user, connected to the communication management unit 5 of the data communication device 30 on the user side, and the switch of the home information acquisition device 254 is switched. Each time from the communication management means 5 to the advertisement distribution server 40
And stores the home information of the user in the user attribute storage means 10 in the advertisement distribution server 40. Then, when an advertisement or coupon that requires real-time such as a time sale is distributed from the trader-side data input / output device 50, the advertisement and coupon information are distributed only to home users. Other flows are the same as the various procedures in FIGS.

[Embodiment 8] Next, an embodiment in which the coupon information is used for copying in the advertisement distribution method of the present invention will be described.

In the advertisement distribution method of the present invention described in the first to fourth embodiments, the user information, the advertisement, and the coupon information stored in the advertisement and coupon processing device 60 are directly taken in by the trader-side data input / output device 50. However, here, the coupon information is advertised to another user having the same advertisement and coupon processing device 60, and the coupon information is copied between the coupon processing devices 60, so that more users can receive coupon benefits. . This allows the merchant to give more users an advertising effect. Also, at the time of copying this coupon information, the attribute of the first user who had the original coupon information is added to the copied coupon, and by acquiring this information, the customer information with high use value can be obtained Can be used as Further, the advertisement and coupon processing device 60 has a structure in which the copied advertisement and coupon information can be viewed, but the copied user attribute cannot be viewed.

[Embodiment 9] Next, an embodiment of a wireless advertisement distribution method using an advertisement information transmitting apparatus using power-saving wireless communication according to the present invention will be described.

According to the present invention, in the advertisement distribution method according to the first embodiment, an advertisement information transmitting device using a power-saving radio is provided on the trader side, and the advertisement owned by the user and the coupon processing device include the advertisement and the coupon information. It has a function of receiving power-saving radio waves, and has the feature that it can receive advertisements and coupon information when a user passes near the advertisement information transmitting device and can use the received coupon immediately.

FIG. 13 is a diagram showing the configuration of a wireless advertisement distribution system according to the present invention. The advertisement distribution system shown in FIG. 1 is provided except that an advertisement information transmitting device 318 for transmitting a power-saving radio wave to the data input / output device 350 is provided. This is the same as the system configuration. The advertisement and coupon information of the trader transmitted from the advertisement distribution server 340 is received by the communication management means 314 in the trader-side data input / output device 350, and then transmitted to the advertisement information transmitting device 318, where the advertisement and coupon information are sent. Is stored and transmitted to the vicinity in a power-saving radio wave.

The procedure from receiving the transmitted radio wave to using the coupon will be described with reference to the flowchart shown in FIG. The other procedures are the same as the advertisement distribution method of the first embodiment.

(1) User is an advertisement, coupon processing device 3
Go shopping with 60. (Step 370) (2) When the user passes by the vicinity of the advertisement information transmitting device 318 in the data input / output device 350 of the trader such as the store of the trader, the advertisement and coupon processing device 360 can automatically receive the advertisement information. Information transmission device 31
8 and inform the user. (Step 371) (3) The user can select whether or not to receive the advertisement information on the advertisement / coupon information processing 360, and when the reception is selected, the advertisement / coupon processing device 360 receives the advertisement / coupon information. I do. In addition, the user selects whether or not to store each received advertisement and coupon information.
(Step 372) (4) In the advertisement and coupon processing device 360, the advertisement and the user information stored in the coupon processing device 360 are automatically added to the stored coupon information in advance. (Step 373) (5) When shopping at the merchant store that transmitted the stored coupon information, the user brings the advertisement storing the target coupon information and the coupon processing device 360, and enters the merchant-side data at the time of payment. The coupon processing unit 317 in the output device 350 acquires the advertisement of the user, the coupon information stored from the coupon processing device 360, and the user attribute data. At this time, it is possible to simultaneously acquire information on the purchased product and the like. (Step 374) (6) The user can receive any privilege added to the coupon. (Step 375) (7) The trader-side data input / output device 350 transmits the data such as the user attribute data and the purchased merchandise information extracted by the coupon processing means 317 to the customer information processing means 316. Data acquired as member information or the like can be used. (Step 376) The advertisement distribution method according to the present invention is specifically executed by a computer such as a personal computer (PC) based on an advertisement distribution program recorded in a predetermined recording medium in advance.

That is, the recording medium on which the advertisement distribution program of the present invention is recorded has a user attribute obtained by adding the IP address information of the user data communication device to the user attribute extracted by the user data input / output device. Information, an advertisement transmitted from the trader-side data input / output device, a communication management procedure for receiving coupon information, a user attribute storage procedure for storing the user attribute information received in the communication management procedure, and a communication management procedure for receiving the information. An advertisement, an advertisement storage procedure for storing coupon information, comparing the user attribute information stored in the user attribute information storage procedure with the advertisement information stored in the advertisement storage procedure, and generating advertisement information corresponding to each user. An advertisement processing procedure for selecting, and an advertisement distribution procedure for distributing the advertisement information selected in the advertisement processing procedure according to a desired distribution time in each user attribute. To be executed by the data.

Further, according to the present invention, in the recording medium storing the advertisement distribution program, an advertisement distribution request for a product of a specific category desired by a user is stored in a database by an advertisement storage procedure, and a user side data input / output is performed. It receives from the device via the user-side data communication device, searches the database for advertisement and coupon information related to the product of the user's desired classification, and if there is matching information, stores the advertisement and coupon information in one file. If they do not match, the computer is caused to execute a procedure for transmitting the mismatch information to the user-side data communication device.

The present invention also causes a computer to execute a procedure for adding payment method information such as a credit card number used for electronic payment as user attribute information on a recording medium on which the advertisement distribution program is recorded. In the recording medium on which the advertisement distribution program is recorded, the advertisement distribution request for a product of a specific classification desired by the user is stored in a database in an advertisement storage procedure, and a user-side data communication is performed from the user-side data input / output device. Received through the device, searches the database for advertisement and coupon information related to the product of the user's desired classification, and if there is matching information, the advertisement and coupon information is mismatched if no match is found And causing the computer to execute a procedure for transmitting this information to the user-side data communication device.

According to the present invention, in a recording medium on which the advertisement distribution program is recorded, user information automatically extracted by the user data input / output device and payment means information such as a credit number separately extracted from the user. Based on the user attribute storage procedure for storing the user's desired product information and user information transmitted from the user-side data communication device, based on the product information, user information, and payment means information on behalf of the trader. Causes the computer to execute an advertisement processing procedure for performing a charging process.

The present invention also relates to a recording medium storing the advertisement distribution program, wherein the advertisement distribution request is stored in a database in an advertisement storage procedure, and an advertisement distribution request for a product of a specific category desired by the user is input / output by the user. It receives from the device via the user-side data communication device, searches the database for advertisement and coupon information related to the product of the user's desired classification, and if there is matching information, stores the advertisement and coupon information in one file. If they do not match, the computer is caused to execute a procedure for transmitting the mismatch information to the user-side data communication device.

Further, the present invention causes a computer to execute a procedure for distributing time-limited special sales and coupon information in real time only to home users on a recording medium recording the advertisement distribution program.

Further, the present invention causes a computer to execute a procedure of distributing an advertisement and coupon information by power-saving radio waves from an advertisement information transmitting device on a recording medium recording the advertisement distribution program.

The method of using the coupon in the present invention is as follows.
Specifically, it is executed by a computer such as a personal computer (PC) based on a coupon utilization program recorded in a predetermined recording medium in advance.

That is, the recording medium on which the coupon use program of the present invention is recorded is a user attribute extraction procedure for extracting user attributes, and a user attribute storage for storing the user attributes extracted in the user attribute extraction procedure. Storing a communication management procedure for adding IP address information to the user attribute extracted in the user attribute extraction procedure and transmitting the user attribute to the advertisement distribution server; an advertisement transmitted from the advertisement distribution server; The advertisement information processing procedure to be performed, the desired product, the user request processing procedure in which coupon information is input, the user attribute registered in the data input / output device on the trader side is added, and the information is transmitted to the advertisement and coupon processing device and stored. The computer is caused to execute the advertisement and coupon processing procedure to be performed.

The present invention also provides a user request processing procedure in which a user selects a desired product for purchase from various advertisements and coupon information sent from an advertisement distribution server on a recording medium on which the coupon use program is recorded. Adding the user information stored in the user attribute storage procedure and payment method information such as a credit card number used for electronic payment to the purchase desired product information of the user selected in the user request processing procedure; The computer executes a communication management procedure for encrypting the information and transmitting the information directly to the trader.

The present invention also provides a user request processing procedure in which a user selects a desired product for purchase from various advertisements and coupon information sent from an advertisement distribution server in a recording medium storing the coupon usage program. A communication management procedure for adding the user information stored in the user attribute storage procedure to the purchase desired product information of the user selected in the user request processing procedure and transmitting the information to the advertisement distribution server to the computer; Let it run.

Further, the present invention provides a home information acquisition device for acquiring home / absence information provided at a user's home in a recording medium storing the coupon usage program,
Only the home user causes the computer to execute the procedure for receiving the limited time special sale and coupon information in real time.

Further, according to the present invention, an advertisement, user information stored in the coupon processing device, an advertisement, coupon information of another user, and an original use of the coupon processing device in a recording medium recording the coupon usage program. The user is caused to execute a procedure that allows the user information to be copied so that other users cannot view it.

Further, according to the present invention, in a recording medium on which the coupon utilization program is recorded, a coupon processing device receives radio waves from an advertisement information transmitting device that distributes advertisements and coupon information by power-saving radio waves, and stores advertisements and coupon information. And displaying and adding the pre-stored user information to the coupon information, wherein the advertisement and the coupon processing device receive the advertisement and the coupon information from the advertisement information transmitting device and are posted on the received advertisement. The computer is caused to execute a procedure of using the coupon received at the time of shopping for the product.

[0082]

As described above, according to the present invention, there is provided a method for distributing an electronic advertisement and a coupon to users using a network. It can accelerate and eliminate paper advertising and create an eco-friendly society. In addition, the user can automatically obtain an advertisement that meets his or her needs, and can obtain a privilege by using an electronic coupon. When a user requests a necessary advertisement or coupon, the user can automatically search in the advertisement distribution server to obtain necessary information. In addition, the company can reliably deliver the advertisement to the user who wants the advertisement, and when the user uses the electronic coupon, it can automatically obtain the user information added to the coupon, and automatically stores the customer database etc. In addition to being able to create, it is also possible to automatically perform user membership registration and secure repeaters. Furthermore, by automatically distributing various types of advertisements and coupons to users, it is possible to draw out the purchase desires of users in various fields and to obtain customer information through electronic coupons, so You are given the opportunity to get many potential customers.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram illustrating a configuration of an advertisement distribution system according to an embodiment of the present invention.

FIG. 2 is a flowchart illustrating an advertisement distribution method according to an embodiment of the present invention.

FIG. 3 is a flowchart showing a user attribute data registration procedure in the embodiment of the present invention.

FIG. 4 is a flowchart showing an advertisement and coupon information registration procedure according to the embodiment of the present invention.

FIG. 5 is a flowchart showing an automatic advertisement distribution procedure in the embodiment of the present invention.

FIG. 6 is a flowchart illustrating a processing procedure of advertisement and coupon information distributed to a user according to the embodiment of the present invention.

FIG. 7 is a flowchart illustrating a method for searching for and delivering an advertisement desired by a user according to an embodiment of the present invention.

FIG. 8 is an explanatory diagram illustrating a configuration of an advertisement distribution system using electronic payment according to an embodiment of the present invention.

FIG. 9 is a flowchart showing an electronic settlement processing procedure in the embodiment of the present invention.

FIG. 10 is an explanatory diagram illustrating a configuration of an advertisement distribution system using electronic payment according to an embodiment of the present invention.

FIG. 11 is a flowchart showing an electronic settlement processing procedure in the embodiment of the present invention.

FIG. 12 is an explanatory diagram illustrating a configuration of a real-time advertisement distribution system according to an embodiment of the present invention.

FIG. 13 is an explanatory diagram illustrating a configuration of a wireless advertisement distribution system according to an embodiment of the present invention.

FIG. 14 is a flowchart showing an advertisement and coupon information processing procedure in wireless advertisement distribution according to the embodiment of the present invention.

[Explanation of symbols]

 1 User request processing means 2 User attribute extraction means 3 User information communication means 4 Advertising information display means 5 Communication management means 6 User attribute storage means 7 Advertising information processing means 8 Advertising and coupon processing means 9 Communication management means 10 Use User attribute storage means 11 advertisement processing means 12 advertisement distribution means 13 advertisement storage means 14 communication management means 15 advertisement information processing means 16 customer information processing means 17 coupon processing means 20 user-side data input / output device 30 user-side data communication device 40 Advertisement distribution server 50 Trader-side data input / output device 60 Advertising / coupon processing device

 ──────────────────────────────────────────────────続 き Continuation of the front page (72) Inventor Yoshihiro Ito 2-3-1 Otemachi, Chiyoda-ku, Tokyo Inside Nippon Telegraph and Telephone Corporation (72) Inventor Rihiro Konno 2-3-3, Otemachi, Chiyoda-ku, Tokyo No. 1 Nippon Telegraph and Telephone Corporation F term (reference) 5B049 BB11 BB49 CC05 CC08 CC36 EE21 FF08 GG09

Claims (36)

[Claims] 1. A computer network comprising: means for inputting a request from a user; means for automatically extracting attributes such as user preferences through dialogue; means for communicating user attributes; and digitized advertisement. Data input / output device provided with a means for displaying coupons containing information and privilege information, and transmitting or transmitting various information transmitted from the user data input / output device to an advertisement distribution server on a network. Communication management means for processing information sent from the server, means for displaying information on advertisements and coupons sent from the advertisement distribution server on the user-side data input / output device or a terminal such as a personal computer in accordance with user instructions User attribute storage means for storing user specific information, and user attribute storage in coupon information sent from the advertisement distribution server A user-side data communication device comprising an advertisement and coupon processing means for automatically adding the user information stored in the column and storing the information in a storage medium such as a portable terminal or an IC card specified by the user; An advertisement obtained from the user-side data communication device, an advertisement such as a portable terminal or an IC card having means for storing coupon information and user information, a coupon processing device, and transmitted from the user-side data communication device. Communication management means for processing the request of the user, user attribute storage means for storing information such as user attributes, advertisement sent from a provider of advertisements, advertisement storage means for storing information such as coupons, An advertisement processing means for selecting only advertisements and coupons that are of the type desired by the user or close to the desired type based on the attributes of each user. An advertisement distribution server having advertisement distribution means for periodically distributing advertisements and coupons to the user data communication device of each user when requested by the user, and an electronic advertisement and Advertising information processing means for storing coupon information, advertising according to the instructions of the trader,
Communication management means for transmitting a coupon to the advertisement distribution server, an advertisement storing coupon information added with user information brought by a user, a coupon processing means for taking coupon information from a coupon processing device, and providing user information to customer information As a customer information processing means for storing and processing, and the user is constituted by a data input / output device on the side of the trader who provides a privilege according to the coupon information, and an automatic electronic advertisement to the user using the network and An advertisement distribution system characterized in that coupons are distributed and that the information is automatically taken into the advertiser and used as customer information by using the coupon. 2. The advertisement distribution system according to claim 1, wherein the advertisement storage means in the advertisement distribution server is a database, and the user data input / output device transmits an advertisement distribution request for a product of a specific category desired by the user. To the communication management means of the advertisement distribution server via the communication management means in the user-side data communication device, and searches the database for advertisement and coupon information relating to the product of the category desired by the user, and there is matching information. An advertisement distribution system characterized in that, if it does, the advertisement and coupon information is transmitted to the user-side data communication device from the advertisement distribution server if the information does not match any of the information. 3. The advertisement distribution system according to claim 1, wherein the user side data having a function of allowing a user to select a desired product for purchase from various advertisements and coupon information sent from the advertisement distribution server. An input / output device, and the user's purchase desired product information transmitted from the user side data input / output device, the user information stored in the user attribute storage means and payment means information such as a credit card number. The user-side data communication device having communication management means for adding the information, encrypting the information and transmitting the information directly to the trader, and the encrypted information received from the user-side data communication device. Sales processing means for taking in user information, desired products, and coupon information from the customer, and customer information processing means for storing and processing user information. The data input / output device and the advertisement distribution server that provide a benefit according to the payment information and perform a billing process based on the payment means information. An advertisement distribution system wherein coupon distribution, sale by electronic payment, and a business that has placed an advertisement automatically take user information by using the coupon and use it as customer information. 4. The advertisement distribution system according to claim 3, wherein the advertisement storage means in the advertisement distribution server is a database, and the user data input / output device transmits an advertisement distribution request for a product of a specific category desired by the user. To the communication management means of the advertisement distribution server via the communication management means in the user-side data communication device, and searches the database for advertisement and coupon information relating to the product of the category desired by the user, and there is matching information. The advertisement and coupon information is transmitted to the user-side data communication device from the advertisement distribution means of the advertisement distribution server if no match is found, and the transmitted advertisement and coupon information are not included. An advertising distribution system characterized in that if there is a product that the user wants to purchase, it can be sold by electronic payment. 5. The advertisement distribution system according to claim 1, wherein the user side data having a function of allowing a user to select a desired product for purchase from various advertisements and coupon information sent from the advertisement distribution server. An input / output device, and the user information stored in the user attribute storage unit is added to the user's purchase desired product information transmitted from the user side data input / output device, and transmitted to the advertisement distribution server. The user-side data communication device having communication management means for storing the user information automatically extracted by the user-side data input / output device and payment means information such as a credit number separately extracted from the user. User attribute storage means, merchandise information, user information, based on merchandise information desired by the user and user information transmitted from the user-side data communication device, The advertisement distribution server having a function of charging a user on behalf of a trader based on payment means information; communication management means for receiving a user's purchase request from the advertisement distribution server; user information; It comprises sales processing means for taking in information, customer information processing means for storing and processing user information, and comprises a data input / output device on the side of the trader for providing benefits according to coupon information to users. Automatic distribution of electronic advertisements and coupons to users, sales by electronic payment, and the companies that have placed advertisements automatically take user information by using coupons and make them available as customer information. By performing billing service, it is possible to shop safely without sending payment means information such as the user's credit card number on the network Ad delivery system, characterized in that was. 6. The advertisement distribution system according to claim 5, wherein the advertisement storage means in the advertisement distribution server is a database, and the advertisement distribution request for a product of a specific category desired by the user is transmitted to the user side data input / output device. To the communication management means of the advertisement distribution server via the communication management means in the user-side data communication device, and searches the database for advertisement and coupon information relating to the product of the category desired by the user, and there is matching information. The advertisement and coupon information is transmitted to the user-side data communication device from the advertisement distribution means of the advertisement distribution server if no match is found, and the transmitted advertisement and coupon information are not included. If there is a product you want to purchase from, you can sell it by electronic payment, but you must perform billing on the advertisement distribution server side Ad delivery system, characterized in that it was safely possible shopping without flowing the payment means information such as a credit card number of the user on the network. 7. The advertisement distribution system according to claim 1, further comprising a home information acquisition device for acquiring home / absence information at a user's home, wherein time-limited special sales and coupon information is provided only to home users in real time. An advertisement distribution system characterized in that the advertisement is distributed by the system. 8. The advertisement distribution system according to claim 1, further comprising an advertisement information transmitting device for distributing advertisements and coupon information using power-saving radio waves at a store or the like on a trader side, receiving the radio waves, and transmitting the advertisement and coupon information. An advertisement having a function of storing and displaying and adding a pre-stored user information to the coupon information, the user possesses a coupon processing device, and the vicinity of a dealer store where the advertisement information transmitting device is installed is described above. By using the coupon that was received at the same time as the user who has the advertisement and coupon processing device receives the advertisement and coupon information when passing by and uses the coupon received when shopping for the product listed in the received advertisement, Automatic distribution of electronic advertisements and coupons to consumers,
An advertisement distribution system, wherein a user who has placed an advertisement automatically takes in user information by using a coupon and can use it as customer information. 9. User attribute information obtained by adding the IP address information of the user side data communication device to the user attribute extracted by the user side data input / output device, and transmitted from the trader side data input / output device. Advertisement, a communication management step of receiving coupon information, a user attribute storage step of storing user attribute information received in the communication management step, an advertisement received in the communication management step, an advertisement storage step of storing coupon information. An advertisement processing step of comparing the user attribute information stored in the user attribute information storage step with the advertisement information stored in the advertisement storage step to select advertisement information corresponding to each user; and the advertisement processing And an advertisement distribution step of distributing the advertisement information selected in the step according to a desired distribution time in each user attribute. Ad delivery method to the symptoms. 10. The advertisement distribution method according to claim 9, wherein the advertisement is stored in a database in an advertisement storage step, and an advertisement distribution request for a product of a specific category desired by the user is transmitted from the user data input / output device to the user. Received through the side data communication device, and searches the database for advertisement and coupon information on the product of the category desired by the user. If there is matching information, no advertisement and coupon information matches Transmitting an unmatched information to the user-side data communication device in the advertisement distribution step. 11. The advertisement distribution method according to claim 9, wherein payment method information such as a credit card number used for electronic payment is added as user attribute information, so that advertisement distribution by electronic payment can be used. Ad delivery method to be. 12. The advertisement distribution method according to claim 11, wherein the advertisement is stored in a database in an advertisement storage step, and an advertisement distribution request for a product of a specific classification desired by the user is transmitted from the user data input / output device to the user. Received through the side data communication device, and searches the database for advertisement and coupon information on the product of the category desired by the user. If there is matching information, no advertisement and coupon information matches Transmits unmatched information to the user's data communication device in the advertisement distribution step, and if there is a desired product from the transmitted advertisement and coupon information, it is possible to sell by electronic payment Ad delivery method to be. 13. The advertisement distribution method according to claim 9, wherein user information automatically extracted by the user-side data input / output device and payment means information such as a credit number separately extracted from the user are stored. User attribute storage step and charging process for the user on behalf of the trader based on the product information, user information and payment means information from the user's desired product information and user information transmitted from the user side data communication device An advertisement distribution method, comprising the steps of: performing an advertisement processing step; and performing a billing agent so that shopping can be performed safely without flowing payment means information such as a user's credit card number over a network. 14. The advertisement distribution method according to claim 13, wherein the advertisement is stored in a database in an advertisement storage step, and an advertisement distribution request for a product of a specific category desired by the user is transmitted from the user data input / output device to the user. Received through the side data communication device, and searches the database for advertisement and coupon information on the product of the category desired by the user. If there is matching information, no advertisement and coupon information matches Transmits unmatched information to the user's data communication device from the advertisement distribution step, and if there is a desired product from the transmitted advertisement and coupon information, it can be sold by electronic payment. It is safe because the payment method information such as the user's credit card number is not sent on the network by performing the billing service on the server side Ad delivery method is characterized in that a possible shopping. 15. The advertisement distribution method according to claim 9, wherein time-limited special sales and coupon information is distributed only to home users in real time. 16. The advertisement distribution method according to claim 9, wherein the advertisement and the coupon information are transmitted from the advertisement information transmitting device by the power-saving radio wave, and can be used as automatic electronic advertisement and coupon distribution to the user. An advertisement distribution method characterized by the above-mentioned. 17. A user attribute extracting step for extracting a user attribute, a user attribute storing step for storing the user attribute extracted in the user attribute extracting step, and a user attribute extracting step in the user attribute extracting step. A communication management step of adding the IP address information to the user attribute and transmitting it to the advertisement distribution server; an advertisement information processing step of storing and displaying the advertisement and coupon information transmitted from the advertisement distribution server; , A user request processing step of inputting coupon information, and an advertisement and coupon processing step of adding a user attribute registered in the trader's data input / output device, transmitting an advertisement and transmitting information to the coupon processing device and storing the information. Coupon usage method characterized by that. 18. The coupon usage method according to claim 17, wherein the user selects a desired product for purchase from various advertisements and coupon information sent from the advertisement distribution server; The user information stored in the user attribute storage step and the payment method information such as the credit card number used for electronic payment are added to the purchase desired product information of the user selected in the user request processing step, and the information is added. A communication management step of performing encryption processing and directly transmitting information to a trader, and enabling electronic payment. 19. The coupon usage method according to claim 17, wherein the user selects a purchase desired product from various advertisements and coupon information sent from the advertisement distribution server; A communication management step of adding the user information stored in the user attribute storage step to the purchase desired product information of the user selected in the user request processing step and transmitting the user information to the advertisement distribution server. A coupon usage method wherein payment is made available, and furthermore, the advertisement distribution server performs billing service so that the user can safely shop without sending payment means information such as a user's credit card number over a network. . 20. The coupon usage method according to claim 17, wherein a home-based information acquisition device provided in the user's home for obtaining home / absence information is used, and only the home-based user can use the time-limited special sales and coupons. A coupon usage method characterized by receiving information in real time. 21. The coupon usage method according to claim 17, wherein the advertisement, the user information stored in the coupon processing device, the advertisement, the coupon information is an advertisement of another user, and the original user information in the coupon processing device is another. A coupon usage method characterized in that copying is possible in a form that cannot be viewed by a user. 22. The coupon usage method according to claim 17, wherein a radio wave is received by the coupon processing device from an advertisement information transmitting device that distributes advertisements and coupon information using power-saving radio waves, and stores and displays the advertisement and coupon information. Adding the user information stored in advance to the coupon information; and receiving the advertisement and the coupon processing device from the advertisement information transmitting device to receive the advertisement and the coupon information; Using the coupon received at the same time as in step (a). 23. User attribute information obtained by adding the IP address information of the user side data communication device to the user attribute extracted by the user side data input / output device, and transmitted from the trader side data input / output device. A communication management procedure for receiving advertisement and coupon information; a user attribute storage procedure for storing user attribute information received in the communication management procedure; an advertisement storage procedure for storing the advertisement and coupon information received in the communication management procedure; An advertisement processing procedure for comparing the user attribute information stored in the user attribute information storage procedure with the advertisement information stored in the advertisement storage procedure to select advertisement information corresponding to each user; Recording an advertisement distribution program for causing a computer to execute an advertisement distribution procedure for distributing the advertisement information according to a desired distribution time in each user attribute. Media. 24. A recording medium on which the advertisement distribution program according to claim 23 is recorded, wherein the advertisement distribution request is stored in a database in an advertisement storage procedure, and an advertisement distribution request for a product of a specific category desired by the user is input to the user side data. An advertisement and coupon information are received from the output device via the user-side data communication device, and the database is searched for advertisement and coupon information relating to the product of the user's desired classification. A recording medium on which is recorded an advertisement distribution program for causing a computer to execute a procedure of transmitting mismatched information to a user-side data communication device when no match is found. 25. An advertisement for causing a computer to execute a procedure for adding payment method information such as a credit card number used for electronic payment as user attribute information on a recording medium recording the advertisement distribution program according to claim 23. A recording medium on which a distribution program is recorded. 26. A recording medium on which the advertisement distribution program according to claim 25 is recorded, wherein the advertisement distribution request is stored in a database in an advertisement storage procedure, and an advertisement distribution request for a product of a specific category desired by the user is input to the user side data. An advertisement and coupon information are received from the output device via the user-side data communication device, and the database is searched for advertisement and coupon information relating to the product of the user's desired classification. A recording medium on which is recorded an advertisement distribution program for causing a computer to execute a procedure of transmitting mismatched information to a user-side data communication device when no match is found. 27. A recording medium on which the advertisement distribution program according to claim 23 is recorded, wherein payment means such as user information automatically extracted by the user-side data input / output device and a credit number separately extracted from the user. User attribute storage procedure for storing information,
The advertisement processing procedure for charging the user on behalf of the trader based on the product information, the user information, and the payment means information from the user's purchase desired product information and the user information transmitted from the user side data communication device. A recording medium on which an advertisement distribution program to be executed by a computer is recorded. 28. A recording medium storing the advertisement distribution program according to claim 27, wherein the advertisement distribution request is stored in a database in an advertisement storage procedure, and an advertisement distribution request for a product of a specific category desired by the user is input to the user side data. An advertisement and coupon information are received from the output device via the user-side data communication device, and the database is searched for advertisement and coupon information relating to the product of the user's desired classification. A recording medium on which is recorded an advertisement distribution program for causing a computer to execute a procedure of transmitting mismatched information to a user-side data communication device when no match is found. 29. A recording medium on which the advertisement distribution program according to claim 23 is recorded, wherein the advertisement distribution program causes a computer to execute a procedure for distributing time-limited special sales and coupon information only to home users in real time. Recording medium on which is recorded. 30. A recording medium on which the advertisement distribution program according to claim 23 is recorded, wherein an advertisement distribution program for causing a computer to execute a procedure of distributing an advertisement and coupon information by power-saving radio waves from an advertisement information transmitting device is recorded. recoding media. 31. A user attribute extraction procedure for extracting a user attribute, a user attribute storage procedure for storing the user attribute extracted in the user attribute extraction procedure, and a use extracted in the user attribute extraction procedure. Attribute to IP
A communication management procedure for adding address information and transmitting it to the advertisement distribution server, an advertisement transmitted from the advertisement distribution server and coupon information are stored and used, and an advertisement information processing procedure to be displayed and a desired product and coupon information are input. A user request processing procedure, an advertiser that adds a user attribute registered in the trader side data input / output device, an advertisement that transmits and stores information to the coupon processing device, and a coupon usage program for causing a computer to execute the coupon processing procedure. The recording medium on which it was recorded. 32. A user request process in which a user selects a desired product for purchase from various advertisements and coupon information sent from an advertisement distribution server in a recording medium storing the coupon use program according to claim 31. Adding the user information stored in the user attribute storage procedure and payment method information such as a credit card number used for electronic payment to the purchase desired product information of the user selected in the user request processing procedure. And a recording medium storing a coupon utilization program for causing a computer to execute a communication management procedure for encrypting such information and transmitting the information directly to a trader. 33. A user request process in which a user selects a desired product for purchase from among various advertisements and coupon information sent from an advertisement distribution server in a recording medium storing the coupon use program according to claim 31. A communication management procedure for adding the user information stored in the user attribute storage procedure to the purchase desired product information of the user selected in the user request processing procedure and transmitting the information to the advertisement distribution server; Recording medium for storing a coupon utilization program to be executed by the user. 34. A recording medium in which the coupon utilization program according to claim 31 is recorded, wherein a home information acquisition device for acquiring home or absence information provided at the user's home is used, and only the home user is limited in time. The recording medium which recorded the coupon utilization program for making a computer perform the procedure of receiving special price sale and coupon information in real time. 35. A recording medium on which the coupon use program according to claim 31 is recorded, wherein the advertisement, the user information stored in the coupon processing device, the advertisement, and the coupon information are copied to another user's advertisement and the original coupon processing device. A recording medium storing a coupon usage program for causing a computer to execute a procedure that allows user information to be copied so that other users cannot view the information. 36. A recording medium in which the coupon use program according to claim 31 is recorded, wherein a radio wave is received by a coupon processing device from an advertisement information transmitting device that distributes an advertisement using power-saving radio waves and coupon information, and transmits the advertisement and the coupon information. Procedure for storing and displaying and adding pre-stored user information to the coupon information, the advertisement and the coupon processing device receiving the advertisement and the coupon information from the advertisement information transmitting device, and posting the advertisement in the received advertisement. A recording medium recording a coupon usage program for causing a computer to execute a procedure of using a coupon received at the time of shopping for a certain product.