WO2013011550A1 - Benefit provision system and method, as well as computer program and recording medium - Google Patents

Abstract

This benefit provision system provides benefit information for an advertisement to viewers of the advertisement. The benefit provision system is equipped with storage means (102) for storing benefit information for an advertisement together with a display position for the advertisement, acquisition means (103) for acquiring viewing position information possessed as information indicating a position at which a viewer has viewed the advertisement, extraction means (104) for extracting benefit information corresponding to the acquired viewing position information from the storage means, and output means (105) for outputting the extracted benefit information. Accordingly, it is possible to advantageously provide the benefit information to the advertisement viewer.

Description

Privilege providing system and method, and computer program and recording medium

TECHNICAL FIELD The present invention relates to a privilege providing system and method for providing a privilege corresponding to advertising information such as digital signage, a computer program for causing a computer to function as such a privilege providing system, and a recording medium recording the computer program. About.

As this type of system, there is known a system that provides privilege information corresponding to advertisements to viewers of advertisements displayed in public places such as digital signage. For example, Patent Document 1 proposes a system in which a server function is provided to an advertisement display device and a privilege is given to a mobile device of an advertisement viewer. Patent Document 2 proposes a system in which a privilege is provided when a QR code is embedded in an advertisement video and read by a viewer's mobile device.

On the other hand, a system that provides a privilege based on the user's range of action is also known. For example, Patent Document 3 proposes a system that reads a history of an IC card or the like used when boarding a transportation facility and provides a privilege of a store in the boarding section.

JP 2002-49543 A JP 2007-49584 A JP 2009-3688 A

However, in the technologies described in Patent Documents 1 and 2 described above, it is necessary to provide the advertisement display device with a server function or to embed a QR code in the advertisement video itself. There arises a technical problem that is required. In addition, a technical problem arises that it is required to give a special function for acquiring a privilege to a portable device or the like possessed by the viewer.

On the other hand, in the technique as described in Patent Document 3, since the target to which the privilege can be provided is limited to stores that exist within the user's action range, there is a technical problem that the effect is limited. Arise.

The present invention has been made in view of the above-described problems, for example, and provides a privilege providing system and method, a computer program, and a recording medium capable of suitably providing privilege information to an advertisement viewer. Is an issue.

In order to solve the above-described problem, the privilege providing system of the present invention is a privilege providing system that provides privilege information of the advertisement to a viewer of the advertisement, and stores the privilege information of the advertisement together with the display position of the advertisement. Storage means for acquiring, viewing means for acquiring viewing position information held as information indicating a position where the viewer has viewed the advertisement, and the privilege information corresponding to the acquired viewing position information. And an output means for outputting the extracted privilege information.

According to the privilege providing system of the present invention, for example, advertisement privilege information is provided to a viewer of an advertisement displayed in a public place. The “privilege information” here is a wide concept including not only discount information and present information in a store but also various information that brings some benefit to the advertisement viewer.

In the privilege providing system according to the present invention, the privilege information of the advertisement is stored in the storage means together with the display position of the advertisement. A memory | storage means is comprised as a database which memorize | stores several privilege information, for example, and memorize | stores the privilege information of advertisement with the information of what kind of place it displays. The privilege information is stored in the storage means by, for example, data input by an advertisement provider or administrator (specifically, a system administrator, a person in charge at each store, etc.) or reading of data using an external device. Done.

In the present invention, the viewing position information held as information indicating the position where the viewer views the advertisement is first requested to the viewer who wants to obtain the privilege information of the advertisement. The “viewing position information” here is information for determining whether or not the displayed advertisement is actually viewed, and is information including latitude and longitude, for example. The position time position time information is recorded by, for example, performing a predetermined operation on a portable terminal possessed when the viewer views an advertisement displayed. In the portable terminal, for example, the latitude and longitude indicating the current position are acquired using a GPS (Global Positioning System) function, and recorded as viewing position information. In addition, although the GPS logger which keeps recording the positional information acquired from GPS is known, it is preferable that acquisition of the viewing position information mentioned above is acquired by a user's intention (namely, operation by a user). Thereby, the amount of matching processing between viewing position information and advertisement information can be reduced. Also, the viewing position information may include information related to altitude using an atmospheric pressure sensor, an altitude sensor, or the like. Thereby, it is also possible to record, for example, the number of floors in the building from which information was viewed from an advertisement display device.

When the location time information is acquired, privilege information corresponding to the location time information is extracted from the storage means. Specifically, for example, the latitude and longitude included in the position time information and the display position of the advertisement stored together with the privilege information are compared, and when they match each other, it is determined that the viewer has watched the advertisement, Corresponding privilege information is extracted.

The extracted privilege information is output by the output means. Specifically, the privilege information is displayed on a display screen of a terminal of each store or a portable terminal held by a viewer. Thereby, the viewer of the advertisement can use the benefit of the advertisement. In addition, what is necessary is just to output that the privilege information which can be utilized does not exist, when privilege information is not extracted (that is, privilege information corresponding to position time information does not exist in a memory | storage means).

As described above, according to the privilege providing system of the present invention, the viewer of the advertisement can obtain the privilege information of the viewed advertisement only by performing an extremely simple operation. That is, since it is possible to prove that the advertisement has been viewed by the position time information, the viewer of the advertisement can obtain the privilege information very easily. On the other hand, the advertisement provider can acquire data indicating what kind of advertisement is viewed at what place and what product is purchased as a result. In other words, it is possible to know the effect of advertising costs according to detailed conditions such as location and time zone. Therefore, marketing can be performed extremely efficiently.

In one aspect of the privilege providing system of the present invention, the storage means stores the privilege information of the advertisement together with the display position and display time of the advertisement, and the acquisition means includes the viewer in addition to the viewing position information. Acquires the viewing time information held as information indicating the viewing time of the advertisement, and the extraction means extracts the privilege information corresponding to the viewing position information and the viewing time information from the storage means.

According to this aspect, the privilege information of the advertisement is stored together with the display position and the display time of the advertisement in the storage means. That is, the privilege information of the advertisement is stored in association with the display time in addition to the display position.

On the other hand, in the acquisition means, in addition to the viewing position information held as information indicating the position where the viewer has viewed the advertisement, viewing time information held as information indicating the time when the advertisement is viewed is acquired. Then, the extraction means extracts privilege information corresponding to the viewing position information and the viewing time information. Specifically, among the privilege information stored in the storage means, information that matches both the acquired viewing position information and viewing time information is extracted.

The advertisement display may be performed, for example, while not only continuing the same display but also switching display contents every predetermined period. In such a case, it is not always possible to determine that the viewer has watched the advertisement having the privilege information simply by matching the viewing position information. That is, there may be a case where the advertisement is displayed only during a period in which no advertisement is displayed.

However, in this aspect, viewing time information is used in addition to viewing position information when extracting privilege information. Therefore, it is possible to accurately determine whether or not the viewer has watched the advertisement.

In another aspect of the privilege provision system of the present invention, the storage unit stores the privilege information of the advertisement together with the display position of the advertisement and the attribute of the viewer to which the privilege information should be provided, and the acquisition unit includes In addition to the viewing position information, attribute information indicating an attribute of the viewer is acquired, and the extraction unit extracts the viewing position information and the privilege information corresponding to the attribute information from the storage unit.

According to this aspect, the privilege information of the advertisement is stored in the storage means together with the display position of the advertisement and the attribute of the viewer to whom the privilege information should be provided. Examples of the attribute to be stored include gender, age, student / non-student, and the like.

In this aspect, when the viewing position information is acquired, the attribute information indicating the attribute described above is acquired. And when extracting privilege information, attribute information is used together with viewing position information. As a result, for example, it is possible to provide privilege information limited to attributes such as limited to women, limited to 20s, limited to students, and the like.

In the aspect using the viewing position time information described above, the storage unit stores the privilege information of the advertisement together with the display position and display time of the advertisement and the attribute of the viewer to which the privilege information should be provided, The acquisition unit acquires attribute information indicating the attribute of the viewer in addition to the viewing position information and the viewing time information, and the extraction unit corresponds to the viewing position information, the viewing time information, and the attribute information. You may comprise so that the said privilege information to extract may be extracted from the said memory | storage means.

According to this aspect, the privilege information of the advertisement is stored in the storage means together with the display position and display time of the advertisement and the attributes of the viewer to whom the privilege information should be provided. Examples of the attribute to be stored include gender, age, student / non-student, and the like.

In this aspect, when viewing position information and viewing time information are acquired, attribute information indicating the above-described attributes is acquired. And when extracting privilege information, attribute information is used together with viewing position information and viewing time information. As a result, for example, it is possible to provide privilege information limited to attributes such as limited to women, limited to 20s, limited to students, and the like.

In another aspect of the privilege providing system of the present invention, the storage unit stores the privilege information of the advertisement together with the display position of the advertisement and an effective distance range in which viewing of the advertisement is valid, and the extraction unit includes: The privilege information whose viewing position information corresponds to the effective distance range is extracted from the storage means.

According to this aspect, the privilege information of the advertisement is stored in the storage unit together with the display position of the advertisement and the effective distance range in which the advertisement is viewed. Here, the “effective distance range” means a range in which the advertisement can be viewed, and is set according to the advertisement viewing environment (for example, the installation position and size of the advertisement display medium). For example, the effective distance range is set to a radius of 10 m for a station advertisement and to a radius of 100 m for a relatively large outdoor aurora vision.

In this aspect, when the privilege information is extracted, the privilege information whose viewing position information corresponds to the effective distance range is extracted. Thus, if the effective distance range is used in addition to the viewing position information, it is possible to more accurately determine whether or not the viewer has watched the advertisement. Therefore, it becomes possible to provide privilege information more suitably.

In another aspect of the privilege providing system of the present invention, the distribution system includes a distribution device including the storage unit and the extraction unit, and an output device including the acquisition unit and the output unit, and the distribution device includes the acquired viewing The output device includes a first communication unit that receives the position information and transmits the extracted privilege information, and the output device transmits the acquired viewing position information and receives the extracted privilege information. A second communication unit is included.

According to this aspect, the privilege providing system is configured to include a distribution device including a storage unit and an extraction unit, and an output device including an acquisition unit and an output unit. The distribution device is configured as a server corresponding to a plurality of output devices, for example. On the other hand, the output device is configured as a store terminal installed in each store or a mobile terminal held by the user. The distribution device and the output device can communicate with each other by a first communication unit and a second communication unit provided in each. For example, the Internet can be used for communication between the first communication unit and the second communication unit.

In this aspect, when the viewer tries to obtain the privilege information of the advertisement, first, the viewing position information is obtained by the obtaining means in the output device. The acquired viewing position information is transmitted to the distribution device by the second communication unit. When the distribution device receives the viewing position information acquired by the first communication unit, the distribution device extracts the privilege information corresponding to the viewing position information from the privilege information stored in the storage unit by the extraction unit. The extracted privilege information is transmitted to the output device by the first communication unit. When the output device receives the privilege information extracted by the second communication unit, the output device outputs the privilege information by the output means.

According to such a configuration, privilege information to be provided in a plurality of output devices can be collectively managed in one distribution device, and thus privilege information can be managed extremely efficiently. In addition, since the distribution device includes the storage unit and the extraction unit, the configuration of the output device provided in each store or owned by each user can be made relatively simple. Specifically, the output device may not include a storage unit for storing a large amount of privilege information or a device for inputting the privilege information to the storage unit. Therefore, the configuration of the entire system can be simplified.

In the aspect including the distribution device and the output device described above, the second communication unit transmits the acquired viewing position information in a divided manner, and stops the divided transmission when the extracted privilege information is received. May be.

In this case, the second communication unit in the output device does not transmit the obtained viewing position information to the distribution device in a batch, but sequentially transmits the divided viewing position information. Moreover, a 2nd communication part stops transmission of viewing-and-listening position information, when the privilege information extracted in the delivery apparatus is received. More specifically, for example, when the viewing position information held by the viewer of the advertisement includes a plurality of pieces of position information, the second communication unit transmits the viewing position information to the distribution device on a case-by-case basis. At this time, after the second communication unit transmits one piece of viewing position information, the privilege information corresponding to the transmitted viewing position information was not extracted (that is, the corresponding privilege information did not exist in the storage unit). ) In such a case, send the next one.

The viewing position information held by the viewer of the advertisement is often stored in a mobile terminal or the like, for example. In particular, since the viewing position information is considered as a kind of personal information, it is not desirable to transmit viewing position information more than necessary to the outside. On the other hand, according to the divided transmission described above, since the transmission of the viewing position information is stopped when the privilege information is extracted, it is possible to prevent leakage of information extremely effectively.

In another aspect of the privilege providing system of the present invention, the system includes a second acquisition unit that acquires a display position of the advertisement from the advertisement display device that displays the advertisement, and the extraction unit extracts the viewing position information from the advertisement. The privilege information is extracted in comparison with the display position acquired from the display device.

According to this aspect, the advertisement display device that displays the advertisement can transmit the display position of the advertisement. More specifically, the advertisement display device has a GPS function, for example, and can acquire the position when the advertisement is displayed in real time. The advertisement display device transmits the acquired display position to a second acquisition unit included in the privilege providing system using a communication method such as the Internet.

In the privilege providing system according to this aspect, when the display position of the advertisement is acquired from the advertisement display device, the privilege information is extracted by comparing the viewing position information with the display position acquired from the advertisement display device. That is, in the extracting means, the privilege information is extracted using the advertisement display position acquired from the advertisement display device in addition to or instead of the advertisement display position stored in the storage means together with the privilege information.

The display position of the advertisement stored in the storage means together with the privilege information may be stored, for example, before the advertisement is actually displayed, so that the accuracy may be impaired for some reason. For example, when the advertisement display device is movable, there is a problem that an advertisement is not displayed at a position to be initially displayed due to an unexpected movement or the like.

However, in this aspect, since the position where the advertisement display device actually displayed the advertisement can be acquired, it is possible to accurately extract the privilege information corresponding to the viewing position information. As a result, it is possible to avoid the disadvantage that privilege information that should originally be provided is not provided or privilege information that should not be provided is provided.

In the aspect of acquiring the viewing time information described above, the display device includes a second acquisition unit that acquires the display position and display time of the advertisement from the advertisement display device that displays the advertisement, and the extraction unit stores the viewing position information. The privilege information may be extracted in comparison with the display position and display time acquired from the advertisement display device.

In this case, the advertisement display device that displays the advertisement can transmit the display position and display time of the advertisement. The advertisement display device transmits the acquired display position and display time to a second acquisition unit included in the privilege providing system using a communication method such as the Internet.

In the privilege providing system according to this aspect, when the display position and display time of the advertisement are acquired from the advertisement display device, the viewing position information and the viewing time information are compared with the display position and display time acquired from the advertisement display device, and the privilege information To extract. In other words, the extraction means extracts the benefit information using the advertisement display position and display time acquired from the advertisement display device in addition to or instead of the advertisement display position and display time stored in the storage means together with the benefit information. Is done.

The display position and display time of the advertisement stored in the storage means together with the privilege information may be stored, for example, before the advertisement is actually displayed, so that the accuracy may be lost for some reason.

However, in this aspect, since the position and time at which the advertisement display device actually displayed the advertisement can be acquired, it is possible to accurately extract the privilege information corresponding to the viewing position information and the viewing time information. As a result, it is possible to avoid the disadvantage that privilege information that should originally be provided is not provided or privilege information that should not be provided is provided.

In order to solve the above-mentioned problem, the privilege providing method of the present invention is a privilege providing method for providing privilege information of the advertisement to a viewer of the advertisement, and stores the privilege information of the advertisement together with the display position of the advertisement. A storage step, an acquisition step of acquiring viewing position information held as information indicating a position where the viewer views the advertisement, and the privilege information corresponding to the acquired viewing position information. An extraction step for extracting from the privilege information stored in the step, and an output step for outputting the extracted privilege information.

According to the privilege providing method of the present invention, privilege information can be extracted and output using the viewing position information held by the viewer of the advertisement, as in the privilege providing system of the present invention described above. Therefore, privilege information can be suitably provided to advertisement viewers.

In addition, also in the privilege provision method of this invention, it is possible to take the various aspects similar to the various aspects in the privilege provision system of this invention mentioned above.

In one aspect of the privilege provision method of the present invention, in the storage step, the advertisement privilege information is added to the viewing position information, and at least the display time of the advertisement and the attribute of the viewer to which the privilege information is to be provided. And in the acquisition step, in addition to the viewing position information, viewing time information held as information indicating the time when the viewer viewed the advertisement and attribute information indicating the attribute of the viewer At least one is acquired, and in the extraction step, in addition to the viewing position information, the privilege information corresponding to at least one of the viewing time information and the attribute information is extracted from the privilege information stored in the storage step To do.

According to this aspect, since the viewing time information and the attribute information are used in addition to the viewing position information when the privilege information is extracted, it is possible to more accurately determine whether or not the viewer has watched the advertisement. It becomes possible. Therefore, it becomes possible to provide privilege information more suitably.

In another aspect of the privilege providing method of the present invention, in the storing step, the privilege information of the advertisement is stored together with an effective distance range in which the display position of the advertisement and the viewing of the advertisement are valid, and in the extracting step, The privilege information whose viewing position information corresponds to the effective distance range is extracted from the storage means.

According to this aspect, since the effective distance range is used when the privilege information is extracted, it is possible to more accurately determine whether or not the viewer has watched the advertisement. Therefore, it becomes possible to provide privilege information more suitably.

In order to solve the above-described problem, the computer program of the present invention is a computer program that causes a computer to function as a privilege providing system that provides privilege information of the advertisement to a viewer of the advertisement. Storage means for storing the privilege information together with the display position of the advertisement, acquisition means for acquiring viewing position information held as information indicating a position where the viewer has viewed the advertisement, and the acquired viewing position It functions as an extraction means for extracting the privilege information corresponding to information from the storage means and an output means for outputting the extracted privilege information.

According to the computer program of the present invention, since the computer can function as the above-described privilege providing system of the present invention, it is possible to suitably provide privilege information to advertisement viewers.

In one aspect of the computer program of the present invention, the storage means adds at least one of the advertisement privilege information to the viewing position information and the advertisement display time and the attribute of the viewer to which the privilege information should be provided. And at least the viewing time information held as the information indicating the time when the viewer viewed the advertisement and the attribute information indicating the attribute of the viewer in addition to the viewing position information. One is acquired, and the extraction means extracts the privilege information corresponding to at least one of the viewing time information and the attribute information from the privilege information stored in the storage step in addition to the viewing position information. The computer is caused to function as the privilege providing system.

According to this aspect, since the viewing time information and the attribute information are used in addition to the viewing position information when the privilege information is extracted, it is possible to more accurately determine whether or not the viewer has watched the advertisement. It becomes possible. Therefore, it becomes possible to provide privilege information more suitably.

In another aspect of the computer program of the present invention, the storage means stores the privilege information of the advertisement together with the display position of the advertisement and an effective distance range that enables viewing of the advertisement, and the extraction means includes the The computer is caused to function as the privilege providing system for extracting the privilege information whose viewing position information corresponds to the effective distance range from the storage means.

According to this aspect, since the effective distance range is used when the privilege information is extracted, it is possible to more accurately determine whether or not the viewer has watched the advertisement. Therefore, it becomes possible to provide privilege information more suitably.

In order to solve the above problems, the recording medium of the present invention records the above-described computer program of the present invention.

According to the recording medium of the present invention, since the computer can function as the above-described privilege providing system of the present invention by the recorded computer program, privilege information can be suitably provided to the advertisement viewer. Is possible.

The operation and other gains of the present invention will be described together with the following embodiments.

It is a block diagram which shows the structure of the privilege provision system which concerns on 1st Embodiment. It is a flowchart which shows the input process of the privilege information in the privilege provision system which concerns on 1st Embodiment. It is a conceptual diagram which shows an example of the privilege information memorize | stored in the privilege provision system which concerns on 1st Embodiment. It is a flowchart which shows the output process of privilege information in the privilege provision system which concerns on 1st Embodiment. It is a conceptual diagram which shows an example of the position time information acquired by the privilege provision system which concerns on 1st Embodiment. It is a block diagram which shows the structure of the privilege provision system which concerns on 2nd Embodiment. It is a flowchart which shows the output process of the privilege information by the side of the terminal in the privilege provision system which concerns on 2nd Embodiment. It is a flowchart which shows the output process of the privilege information by the side of the server in the privilege provision system which concerns on 2nd Embodiment. It is a block diagram which shows the structure of the modification of the privilege provision system which concerns on 2nd Embodiment. It is a block diagram which shows the structure of the privilege provision system which concerns on 3rd Embodiment. It is a flowchart which shows the advertisement display process in the privilege provision system which concerns on 3rd Embodiment. It is a conceptual diagram which shows the advertisement content displayed in an advertisement display apparatus in a time series. It is a conceptual diagram which shows an example of the advertisement display log | history containing position information.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

<First Embodiment>
First, the configuration of the privilege providing system according to the first embodiment will be described with reference to FIG. FIG. 1 is a block diagram showing the configuration of the privilege providing system according to the first embodiment.

In FIG. 1, the privilege provision system according to the first embodiment includes a privilege information input device 10, a position time information reading device 20, a privilege information output device 30, and a privilege provision device 100.

The privilege information input device 10 is an input device for storing the privilege information of the advertisement in the privilege providing device 100. For example, the privilege information input device 10 may be a device that inputs data like a keyboard, or data from a storage medium. May be a reading device.

The location time information reading device 20 is a device for reading location time information held by the user. The “location time information” here is information held as information indicating the position and time when the user viewed the advertisement. For example, when the user performs a predetermined operation on the mobile terminal or the like. Remembered. For this reason, the position time information reading device 20 is configured as a reader or the like that reads position time information from a user's mobile terminal or the like.

The privilege information output device 30 is a device for outputting the privilege extracted by the privilege providing device 100 so that the user can use the privilege, and is configured as a monitor that displays the privilege information as an image, for example.

The privilege providing apparatus 100 includes an input receiving unit 101, a privilege information database 102, a position time information acquiring unit 103, an extracting unit 104, and an output unit 105.

The input receiving unit 101 receives the privilege information input by the privilege information input device 10 and stores it in the privilege information database 102.

The privilege information database 102 is an example of the “storage unit” of the present invention, and receives privilege information input by the privilege information input device 10 from the input receiving unit 101 and stores it. The privilege information database 102 stores the input privilege information together with the display position and display time of the advertisement. The advertisement display position may include not only the planar installation position of the advertisement display medium but also position information regarding the altitude such as the floor of the building. In addition, information regarding not only the installation position of the advertisement display medium but also the viewable range of the advertisement may be included.

The location time information acquisition unit 103 is an example of the “acquisition unit” of the present invention, acquires the location time information read by the location time information reader 20, and sends it to the extraction unit 104. The position time information acquisition unit 103 according to the present embodiment is configured to be able to acquire user attribute information in addition to the position time information.

The extraction unit 104 is an example of the “extraction unit” of the present invention, and extracts privilege information corresponding to the location time information acquired by the location time information acquisition unit 103 from the privilege information database 102. The privilege information extraction method here will be described in detail later.

The output unit 105 is an example of the “output unit” of the present invention, and outputs the privilege information extracted by the extraction unit 104 to the privilege information output device 30.

The above-described privilege providing system is provided, for example, in each store where the privilege can be used, and can acquire privilege information corresponding to the advertisement viewed by the user by acquiring position time information from the user who visited the store. It is.

Next, privilege information input processing in the privilege provision system according to the first embodiment will be described with reference to FIGS. FIG. 2 is a flowchart showing privilege information input processing in the privilege provision system according to the first embodiment. FIG. 3 is a conceptual diagram illustrating an example of privilege information stored in the privilege provision system according to the first embodiment.

In FIG. 2, in the privilege information input process, when privilege information is input by the privilege information input device 10 (step S <b> 101: YES), the input privilege information is registered in the privilege information database 102 via the input receiving unit 101. (Step S102).

As shown in FIG. 3, for example, the privilege information of an advertisement displayed at a predetermined location is stored in the privilege information database 102 as information including an ID, a display period, a display time, a display location, privilege contents, and an object.

Specifically, the privilege information indicated by the ID “01” in the figure is an advertisement displayed in the building A from 1st January to 31st January 2011 from 8:00 to 11:00. The corresponding privilege information. The target to which the privilege should be provided is not limited, and the privilege content is 10% off for all products. Also, the privilege information indicated by the ID “02” in the figure corresponds to an advertisement displayed at the B station east exit from 9:00 to 15:00 on January 1st to February 28th, 2011. It is privilege information. The subject to whom the privilege should be granted is a student, and the privilege content is 200 yen discount on all items.

Note that the various information included in the privilege information shown in FIG. 3 is an example, and if the information for extracting the privilege information corresponding to the position time information is included, it may be registered as including other information. Good.

Returning to FIG. 2, after the privilege information is input, if there is privilege information to be added (step S103: YES), the processing from S101 described above is repeated again. On the other hand, when there is no privilege information to be added (step S103: NO), the privilege information input process is terminated.

Next, privilege information output processing in the privilege provision system according to the first embodiment will be described with reference to FIGS. 4 and 5. FIG. 4 is a flowchart showing privilege information output processing in the privilege provision system according to the first embodiment. FIG. 5 is a conceptual diagram illustrating an example of position time information acquired by the privilege providing system according to the first embodiment.

In FIG. 4, in the privilege information output process, the location time information reading device 20 first reads location time information from a portable terminal owned by the user (step S201). The read position time information is sent to the extraction unit 104 via the position time information acquisition unit 103.

As shown in FIG. 5, for example, position time information when viewing an advertisement is stored in a mobile terminal or the like held by the user as information including viewing date and time, viewing location, latitude, and longitude. In the example shown in FIG. 5, the history of viewing advertisements at A building at 10:00 on January 1, 2011 and the advertisement at the east exit of B station at 17:00 on February 1, 2011. Is stored. In addition, although the GPS logger which keeps recording the positional information acquired from GPS is known, it is preferable that acquisition of positional time information is acquired by a user's intention (namely, operation by a user). Thereby, the amount of matching processing between viewing position information and advertisement information, which will be described later, can be reduced.

When the location time information is read, the extraction unit 104 extracts the privilege information corresponding to the location time information from the privilege information stored in the privilege information database 102 (step S201). Specifically, when the viewing location and viewing time included in the position time information are compared with the display position and display time of the advertisement stored in the privilege information database 102 together with the privilege information, there are portions that overlap each other. It is determined that the user has watched the advertisement, and the corresponding privilege information is extracted.

For example, it is assumed that the privilege information shown in FIG. 3 is stored in the privilege information database 102 and the position time information shown in FIG. 5 is read. In this case, since the user has a history of viewing advertisements at A building at 10:00 on January 1, 2011, the user is viewing an advertisement having privilege information indicated by ID “01”. it is conceivable that. Therefore, the privilege information indicated by the ID “01” is extracted. On the other hand, the user has a history of viewing an advertisement at the B station east exit at 17:00 on February 1, 2011, but the display time of the advertisement having the privilege information indicated by the ID “02” is 9:00 to 15:00. Therefore, the advertisement viewed by the user at the B station east exit is considered to be an advertisement different from the advertisement having the privilege information indicated by the ID “02”. Therefore, the privilege information indicated by ID “02” is not extracted.

Further, when the display position of the advertisement stored together with the privilege information includes the viewable range of the advertisement, it is possible to more accurately determine whether or not the viewer has watched the advertisement. . For example, an advertisement displayed on a relatively small advertisement display medium can be viewed only at a distance of about 10 m from the installation position of the advertisement display medium, but an advertisement displayed in an outdoor large aurora vision is It is possible to view from a position near 100 m from the position where the Aurora Vision is installed. In this way, if matching processing is performed including the viewable range, it is possible to determine whether or not the viewer has watched the advertisement very accurately.

When the privilege information is extracted (step S203: YES), the extraction unit 104 determines whether the extracted privilege information depends on the attribute information (step S204). That is, it is determined whether or not the provision target of privilege information is limited by the attribute. Here, for example, if the privilege information of ID “02” shown in FIG. 3 is extracted, it is determined that the privilege information is dependent on the attribute information because the privilege grant target is limited to students. (Step S204: YES). In this case, it is determined whether or not the attribute information held by the user can be acquired (step S205). Specifically, it is determined whether or not the user holds the attribute information in a state where the attribute information can be output to a portable terminal or the like in which the position time information is stored.

If the attribute information can be acquired (step S205: YES), the position time information reading device 20 reads the attribute information from the mobile terminal or the like held by the user (step S206). The read attribute information is sent to the extraction unit 104 via the position time information acquisition unit 103. The attribute information is preferably read from the storage medium storing the position time information, but may be read from a storage medium other than the storage medium storing the position time information.

When the attribute information is acquired, the extraction unit 104 determines whether or not the acquired attribute information matches the attribute for which privilege information is provided (step S207). And when the acquired attribute information corresponds with the attribute which is provision object of privilege information (step S207: YES), the extracted privilege information is output by the output part 105 (step S208). The output privilege information is displayed on the privilege information output device 30, and the user can use the privilege.

If the extracted privilege information does not depend on the attribute information (step S204: NO), the above-described processing from step S205 to step S207 is omitted, and the extracted privilege information is output by the output unit 105. The Moreover, when privilege information is not extracted (step S203: NO), when attribute information is not acquirable (step S205: NO), and when acquired attribute information does not match the conditions of privilege information (step S207: NO) ) Is output that there is no privilege information to be output (step S209). That is, privilege information is not output.

As described above, according to the privilege provision system according to the first embodiment, the viewer of the advertisement can obtain the privilege information of the viewed advertisement only by performing an extremely simple operation. That is, since it is possible to prove that the advertisement has been viewed by the position time information, the viewer of the advertisement can obtain the privilege information very easily. On the other hand, the advertisement provider can acquire data indicating what kind of advertisement is viewed at what place and what product is purchased as a result. In other words, it is possible to know the effect of advertising costs according to detailed conditions such as location and time zone. Therefore, marketing can be performed extremely efficiently.

<Second Embodiment>
Then, the privilege provision system which concerns on 2nd Embodiment is demonstrated. In addition, the privilege provision system which concerns on 2nd Embodiment differs in only a one part structure and operation | movement compared with the privilege provision system which concerns on 1st Embodiment mentioned above, and is substantially the same about another point. For this reason, below, a different part from 1st Embodiment is demonstrated in detail, and description shall be abbreviate | omitted suitably about the overlapping part.

First, the configuration of the privilege providing system according to the second embodiment will be described with reference to FIG. FIG. 6 is a block diagram showing the configuration of the privilege providing system according to the second embodiment.

In FIG. 6, the privilege provision system according to the second embodiment includes a privilege information input device 10, a position time information reading device 20, a privilege information output device 30, a server 110, and a store terminal 120. ing. That is, the privilege providing apparatus 100 shown in FIG. 1 is divided and provided as the server 110 and the store terminal 120.

The server 110 is an example of the “distribution device” of the present invention, and is arranged in a management center or the like that collectively manages advertisement information handled in the privilege providing system.

The store terminal 120 is an example of the “output device” of the present invention, and is disposed in each store that provides a privilege. A plurality of store terminals 120 are typically arranged for one server 110. In other words, the server 110 corresponds to a plurality of store terminals 120.

The server 110 includes an input reception unit 110, a privilege information database 102, an extraction unit 104, and a server-side communication unit 108.

The store terminal 120 includes a location time information acquisition unit 103, an output unit 105, a control unit 106, and a terminal side communication unit 107.

The control unit 106 is configured as a controller that controls the operation of the store terminal 120.

The server side communication unit 108 is an example of the “first communication unit” of the present invention, and can communicate with the terminal side communication unit 107 which is an example of the “second communication unit” of the present invention. That is, the server 110 and the shop terminal 120 can communicate with each other. The server side communication unit 108 and the terminal side communication unit 107 can communicate with each other using, for example, the Internet.

Next, privilege information output processing in the privilege provision system according to the second embodiment will be described with reference to FIGS. FIG. 7 is a flowchart showing a privilege information output process on the terminal side in the privilege provision system according to the second embodiment. FIG. 8 is a flowchart showing a privilege information output process on the server side in the privilege provision system according to the second embodiment.

Referring to FIG. 7, in the privilege information output process, the position time information is first read from the portable terminal or the like owned by the user by the position time information reading device 20 on the store terminal 120 side (step S301). The read position time information is sent to the control unit 106 via the position time information acquisition unit 103. Subsequently, the control unit 106 transmits the acquired location time information to the server 110 by the terminal side communication unit 107 (step S302). Subsequent processing is performed in the server 110.

Note that the terminal-side communication unit 107 transmits the location time information to the server 110 on a case-by-case basis when there are a plurality of location time information held by the user. And after the terminal communication part 107 transmitted one position time information, the privilege information corresponding to the transmitted position time information was not extracted (that is, the corresponding privilege information does not exist in the privilege information database 102). )), Send the next message.

The location time information possessed by the user is often stored in, for example, a mobile terminal, so that there are many cases. Here, in particular, since the position time information is considered as a kind of personal information, it is not desirable that position time information more than necessary is transmitted to the outside. On the other hand, according to the transmission in units of one case described above, the transmission of the position time information is stopped at the time when the privilege information is extracted, so that leakage of information can be prevented very effectively.

8, in the server 110, when the location time information is received by the server side communication unit 108 (step S401: YES), the location time information is sent to the extraction unit 104. In the extraction unit 104, the privilege information corresponding to the position time information is extracted from the privilege information stored in the privilege information database 102 (step S402). Specifically, when the viewing location and viewing time included in the position time information are compared with the display position and display time of the advertisement stored in the privilege information database 102 together with the privilege information, there are portions that overlap each other. It is determined that the user has watched the advertisement, and the corresponding privilege information is extracted.

When privilege information is extracted (step S403: YES), the extracted privilege information is transmitted to the store terminal 120 by the server side communication unit 108 (step S404). On the other hand, when privilege information is not extracted (step S403: NO), it is transmitted to the shop terminal 120 by the server side communication part 108 that there is no extracted privilege information (step S405). The subsequent processing is performed again at the store terminal 120.

Returning to FIG. 7, in the store terminal 120, when the terminal-side communication unit 107 receives information from the server 110 (step S303: YES), it is determined whether or not privilege information is extracted by the control unit 106 (step S304). ). That is, it is determined whether privilege information has been transmitted from the server 110 or whether there is no privilege information.

When privilege information is extracted (step S304: YES), the control unit 106 determines whether or not the extracted privilege information depends on attribute information (step S305). That is, it is determined whether or not the provision target of privilege information is limited by the attribute. If it is determined that the extracted privilege information is dependent on the attribute information (step S305: YES), it is determined whether the attribute information held by the user can be acquired (step S306). If the attribute information can be acquired (step S306: YES), the attribute information is read from the mobile terminal held by the user by the position time information reading device 20 (step S307). The read attribute information is sent to the control unit 106 via the position time information acquisition unit 103.

When the attribute information is acquired, the control unit 106 determines whether or not the acquired attribute information matches an attribute for which privilege information is provided (step S308). And when the acquired attribute information corresponds with the attribute which is provision object of privilege information (step S308: YES), the extracted privilege information is output by the output part 105 (step S309). The output privilege information is displayed on the privilege information output device 30, and the user can use the privilege.

If the extracted privilege information does not depend on the attribute information (step S305: NO), the processing from step S306 to step S308 described above is omitted, and the extracted privilege information is output by the output unit 105. The Moreover, when privilege information is not extracted (step S304: NO), when attribute information is not acquirable (step S306: NO), and when acquired attribute information does not correspond to conditions of privilege information (step S308: NO) ) Indicates that there is no privilege information to be output. That is, privilege information is not output.

Incidentally, in this embodiment, although the process regarding the attribute information described above is performed by the control unit 106 of the store terminal 120, the same process may be performed by the extraction unit 104 of the server 110. That is, the attribute information acquired on the store terminal 120 side may be sent to the server 110, and the server 110 may perform processing related to the attribute information.

Next, a modified example of the privilege providing system according to the second embodiment will be described with reference to FIG. FIG. 9 is a block diagram showing a configuration of a modified example of the privilege providing system according to the second embodiment.

In FIG. 9, the privilege providing system according to the second embodiment includes a privilege information input device 10, a position time information reading device 20, a privilege information output device 30, a server 110, and a user terminal 130. It may be. That is, the privilege provision system according to the second embodiment may be configured to include the user terminal 130 instead of the store terminal 120.

The user terminal 130 is an example of the “output device” of the present invention, similar to the store terminal 120 described above, and is configured as a mobile terminal owned by each user, for example.

The user terminal 130 includes a location time information acquisition unit 103, an output unit 105, a control unit 106, a terminal side communication unit 107, and a location time information recording unit 190.

The location time information recording unit 190 records the location time information of the user, and can send the location time information to the location time information acquisition unit 103 as necessary.

According to such a user terminal 130, when the user intends to use the privilege information, the position time information is directly acquired inside the user terminal 130 without reading the storage medium possessed by the user with the store terminal 120. Is possible. This eliminates the need to substantially place the store terminal 120 at each store, thereby reducing the cost of the system.

As described above, according to the privilege provision system according to the second embodiment, it is possible to suitably provide a privilege to the user as in the first embodiment. In addition, in the second embodiment, privilege information to be provided at a plurality of store terminals 120 or user terminals 130 can be collectively managed in one server 110, and thus privilege information is managed extremely efficiently. be able to. Further, since the server 110 includes the privilege information database 102 and the extraction unit 104, the configuration of the store terminal 120 and the user terminal 130 can be made relatively simple. Therefore, the configuration of the entire system can be simplified.

<Third Embodiment>
Then, the privilege provision system which concerns on 3rd Embodiment is demonstrated. In addition, the privilege provision system which concerns on 3rd Embodiment differs only in a part structure and operation | movement compared with the privilege provision system which concerns on 2nd Embodiment mentioned above, and is substantially the same about another point. For this reason, below, a different part from 2nd Embodiment is demonstrated in detail, and description shall be abbreviate | omitted suitably about the overlapping part.

First, the configuration of the privilege providing system according to the third embodiment will be described with reference to FIG. FIG. 10 is a block diagram showing the configuration of the privilege providing system according to the third embodiment.

In FIG. 10, the privilege providing system according to the third embodiment includes a privilege information input device 10, a position time information reading device 20, a privilege information output device 30, a server 110, a store terminal 120, and an advertisement display terminal 200. And an advertisement display device 250.

The advertisement display terminal 200 is a terminal that performs control for displaying an advertisement on the advertisement display device 250 configured as, for example, a monitor. The advertisement display terminal 200 includes a control unit 201, an advertisement display history database 202, a position information acquisition unit 203, and an advertisement display terminal side communication unit 204.

The control unit 201 is configured as a controller that controls the entire advertisement display terminal 200.

The advertisement display history database 202 is configured to be able to store information including advertisement display contents, start time, end time, start position, and end position.

The position information acquisition unit 203 has a GPS function, for example, and is configured to be able to acquire the position of the advertisement display terminal 200.

The advertisement display terminal side communication unit 204 is configured to transmit various information stored in the advertisement display history database 202 to the server side communication unit 108 in the server 110. That is, the server-side communication unit 108 here also functions as a “second acquisition unit” of the present invention.

Next, advertisement display processing in the privilege providing system according to the third embodiment will be described with reference to FIGS. FIG. 11 is a flowchart showing the advertisement display process in the privilege provision system according to the third embodiment. FIG. 12 is a conceptual diagram showing advertisement contents displayed on the advertisement display device in time series, and FIG. 13 is a conceptual diagram showing an example of an advertisement display history including position information.

In FIG. 11, in the advertisement display process, first, the control unit 201 starts displaying an advertisement on the advertisement display device 250 (step S501). At this time, the control unit 201 acquires the position information of the advertisement display terminal 200 at the time when the display of the advertisement is started by the position information acquisition unit 203 (step S502). The control unit 201 further stores the content of the displayed advertisement, the display start time, and the display start position in the advertisement display history database 202 (step S503).

When the advertisement display period ends, the control unit 201 ends the advertisement display on the advertisement display device 250 (step S504). At this time, the control unit 201 acquires the position information of the advertisement display terminal 200 at the time when the display of the advertisement is ended by the position information acquisition unit 203 (step S505). The control unit 201 further stores the content of the displayed advertisement, the display end time, and the display end position in the advertisement display history database 202 (step S506).

Finally, the control unit 201 uses the advertisement display terminal side communication unit 204 to send the advertisement content, the display start time, the display start position, the display end time, and the display end position stored in the advertisement display history database 202 to the server 110. Send to. Thereby, in the server 110, it becomes possible to grasp | ascertain exactly when and where the advertisement which has privilege information was displayed. Hereinafter, the display position and display time of the advertisement will be described in more detail with specific examples.

Suppose that, as shown in FIG. 12, three types of advertisements are displayed while switching at predetermined intervals in a certain place. In this case, information that an advertisement is displayed in the morning of a certain schedule section is managed on the server 110 side. Here, since three types of advertisements are displayed as described above, one advertisement display also affects other advertisement displays, and it becomes difficult for the server 110 to grasp what advertisement was displayed at what time. There is a fear.

On the other hand, as shown in FIG. 13, if the advertisement display terminal 200 transmits the advertisement content history to the server 110 together with the start time, the start position, the end time, and the end position, the server 110 It is possible to grasp in detail in which section the advertisement was displayed. Therefore, it becomes possible to extract privilege information using position time information with higher accuracy. More specifically, if, for example, you say that you want to display ads three times in the morning for a certain period of time, instead of granting benefits to everyone who was there in the morning, It becomes possible to give a privilege only to a person who is in the vicinity of the three display times actually displayed.

As described above, according to the privilege provision system according to the third embodiment, the privilege information corresponding to the position time information can be extracted with high accuracy by using the information transmitted from the advertisement display terminal 200. . Therefore, it becomes possible to give a privilege to a user more suitably.

The present invention is not limited to the above-described embodiment, and can be changed as appropriate without departing from the spirit or idea of the invention that can be read from the claims and the entire specification. A method, a computer program, and a recording medium are also included in the technical scope of the present invention.

DESCRIPTION OF SYMBOLS 10 Privilege information input device 20 Position time information reading device 30 Privilege information output device 100 Privilege provision device 101 Input receiving part 102 Privilege information database 103 Position time information acquisition part 104 Extraction part 105 Output part 106 Control part 107 Terminal side communication part 108 Server Side communication unit 109 Position time information recording unit 110 Server 120 Store terminal 130 User terminal 200 Advertisement information display terminal 201 Control unit 202 Advertisement display history database 203 Position information acquisition unit 204 Advertisement display terminal side communication unit 250 Privilege information display device

Claims (16)

1. A privilege providing system that provides privilege information of the advertisement to viewers of the advertisement,
   Storage means for storing privilege information of the advertisement together with a display position of the advertisement;
   Acquisition means for acquiring viewing position information held as information indicating a position where the viewer has viewed the advertisement;
   Extraction means for extracting the privilege information corresponding to the acquired viewing position information from the storage means;
   A privilege providing system comprising: output means for outputting the extracted privilege information.
2. The storage means stores privilege information of the advertisement together with a display position and a display time of the advertisement,
   The acquisition means acquires viewing time information held as information indicating a time at which the viewer views the advertisement in addition to the viewing position information,
   The privilege providing system according to claim 1, wherein the extraction unit extracts the privilege information corresponding to the viewing position information and viewing time information from the storage unit.
3. The storage means stores the privilege information of the advertisement together with the display position of the advertisement and the attribute of the viewer to which the privilege information should be provided,
   The acquisition means acquires attribute information indicating an attribute of the viewer in addition to the viewing position information,
   The privilege providing system according to claim 1, wherein the extraction unit extracts the privilege information corresponding to the viewing position information and the attribute information from the storage unit.
4. The storage means stores the privilege information of the advertisement together with the display position and display time of the advertisement, and the attribute of the viewer to whom the privilege information should be provided,
   The acquisition means acquires attribute information indicating an attribute of the viewer in addition to the viewing position information and the viewing time information,
   The privilege providing system according to claim 2, wherein the extraction means extracts the privilege information corresponding to the viewing position information, the viewing time information, and the attribute information from the storage means.
5. The storage means stores privilege information of the advertisement together with a display position of the advertisement and an effective distance range that enables viewing of the advertisement,
   The privilege providing system according to claim 1, wherein the extraction unit extracts the privilege information whose viewing position information corresponds to the effective distance range from the storage unit.
6. A distribution device including the storage unit and the extraction unit;
   An output device including the acquisition means and the output means,
   The distribution device includes a first communication unit that receives the acquired viewing position information and transmits the extracted privilege information,
   The privilege output system according to claim 1, wherein the output device includes a second communication unit that transmits the acquired viewing position information and receives the extracted privilege information.
7. The said 2nd communication part divides and transmits the said viewing-and-listening positional infomation, and stops the said division | segmentation transmission, when the said extracted privilege information is received. Bonus system.
8. A second acquisition means for acquiring a display position of the advertisement from the advertisement display device displaying the advertisement;
   The privilege providing system according to claim 1, wherein the extraction means extracts the privilege information by comparing the viewing position information with a display position acquired from the advertisement display device.
9. A second acquisition means for acquiring the display position and display time of the advertisement from the advertisement display device displaying the advertisement;
   The privilege providing system according to claim 2, wherein the extraction means extracts the privilege information by comparing the viewing position information with a display position and a display time acquired from the advertisement display device.
10. A privilege providing method for providing privilege information of the advertisement to viewers of the advertisement,
    Storing the privilege information of the advertisement together with the display position of the advertisement;
    An acquisition step of acquiring viewing position information held as information indicating a position where the viewer has viewed the advertisement;
    An extraction step of extracting the privilege information corresponding to the acquired viewing position information from the privilege information stored in the storage step;
    An output step of outputting the extracted privilege information.
11. In the storing step, the privilege information of the advertisement is stored together with at least one of the display time of the advertisement and the attribute of the viewer to which the privilege information should be provided in addition to the viewing position information,
    In the acquisition step, in addition to the viewing position information, at least one of viewing time information held as information indicating a time at which the viewer viewed the advertisement and attribute information indicating an attribute of the viewer is acquired. ,
    In the extraction step, in addition to the viewing position information, the privilege information corresponding to at least one of the viewing time information and the attribute information is extracted from the privilege information stored in the storage step. The privilege providing method according to claim 10.
12. In the storing step, the privilege information of the advertisement is stored together with a display position of the advertisement and an effective distance range in which the viewing of the advertisement is valid,
    The privilege providing method according to claim 10, wherein, in the extraction step, the privilege information corresponding to the viewing distance information corresponding to the effective distance range is extracted from the storage unit.
13. A computer program for causing a computer to function as a privilege providing system that provides privilege information of the advertisement to a viewer of the advertisement,
    The computer,
    Storage means for storing privilege information of the advertisement together with a display position of the advertisement;
    Acquisition means for acquiring viewing position information held as information indicating a position where the viewer has viewed the advertisement;
    Extraction means for extracting the privilege information corresponding to the acquired viewing position information from the storage means;
    A computer program that functions as output means for outputting the extracted privilege information.
14. The storage means stores privilege information of the advertisement together with at least one of the display time of the advertisement and the attribute of the viewer to which the privilege information should be provided in addition to the viewing position information,
    In addition to the viewing position information, the acquisition means acquires at least one of viewing time information held as information indicating a time at which the viewer viewed the advertisement and attribute information indicating an attribute of the viewer. ,
    As the privilege providing system, the extraction means extracts the privilege information corresponding to at least one of the viewing time information and the attribute information from the privilege information stored in the storage step in addition to the viewing position information. The computer program according to claim 13, which causes the computer to function.
15. The storage means stores privilege information of the advertisement together with a display position of the advertisement and an effective distance range that enables viewing of the advertisement;
    The said extraction means makes the said computer function as the said privilege provision system which extracts the said privilege information from which the said viewing-and-listening position information respond | corresponds to the said effective distance range from the said memory | storage means. Computer program.
16. A recording medium in which the computer program according to claim 14 is recorded.

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