KR20210088472A - System and method for guidance and advertisement service based geofence - Google Patents

Abstract

The present invention relates to a system and method for providing a guide and an advertisement service based on geo-fence, which comprises: a user terminal device for transmitting a request signal of a guide including a departure and a destination to a service device, receiving information on the guide mapped to the advertisement in stores from the service device to display the same, and transmitting information on store entrance including geo-fencing identification information to the service device when a user enters a store guided through the advertisement; and the service device for generating information on a guide between the departure and the destination according to reception of the request signal of the guide, mapping the advertisement of the stores located on the information on the guide to information on the guide to provide the mapped one to the user terminal device, and charging for the advertisement of a store located at an area corresponding to the geo-fencing identification information when the information on store entrance is received.

Description

SYSTEM AND METHOD FOR GUIDANCE AND ADVERTISEMENT SERVICE BASED GEOFENCE

The present invention relates to a geofence-based navigation and advertisement service system and method, and more particularly, when a navigation request is made, route information between a departure point and a destination is generated, and advertisements of stores located on the route information are mapped. When store entry information including geo-fencing identification information is received, the system and method of a geo-fence-based navigation and advertisement service that charges for advertisements in stores located in the area corresponding to the geo-fencing identification information. it's about

In general, a navigation device is a device that generates road guidance information based on a Global Positioning System (GPS) signal and map information, and provides the road guidance information to a user. Here, in order to visit the searched store, the navigation service menu must be used. The user selects the route guidance service menu mounted on the terminal, sets the point where he is currently located as the departure point, sets the point he wants to go to as the destination, and the waypoints and means of transportation (e.g., bus, subway, walking, etc.) Thereafter, when the guidance execution is selected, the searched route information is displayed on the terminal.

However, in the prior art, in order to obtain an advertisement of a store located on a route while receiving a navigation service, a user has to input through another application inconvenience.

In addition, the conventional advertising technology uses a billing method such as CPC (Cost Per Click) and CPM (Cost Per Millenium) based on clicks or impressions for the advertisement products exposed to the user through the terminal device to provide offline advertising products. It was difficult to prove the effectiveness of

Prior Art 1: Korean Patent No. 10-0841641: Apparatus and method for providing location information-based advertisement information using a broadband wireless access communication system

The present invention has been devised to solve the above problems, and while providing a route guide service, a geofence-based route guidance and advertisement service system that provides advertisements such as events and discounts to stores located on the route, and The purpose is to provide a method.

Another object of the present invention is to recognize that a user who has received an advertisement of an offline store moves to the corresponding point using the GeoFence function installed in the terminal device, and to charge when entering the geofencing area of the store that sent the advertisement. An object of the present invention is to provide a fence-based route guidance and advertisement service system and method.

On the other hand, the technical problems to be achieved by the present invention are not limited to the technical problems mentioned above, and various technical problems may be included within the range obvious to those skilled in the art from the content to be described below.

According to one aspect of the present invention for solving the above problems, when a route guidance request signal including a departure point and a destination is received, the route between the departure point and the destination is displayed on map data to generate route guidance information. An information generating unit, an advertisement mapping processing unit that maps advertisements of stores located on the way guide information to the way guide information, and corresponding to the geofencing identification information when store entry information including geofencing identification information is received There is provided a service device including a billing processing unit that performs billing processing on advertisements of stores located in a region of

When an advertisement registration request signal including store information and advertisement information is received, the service device sets a geo-fencing area of the corresponding store, and maps advertisement information and store information to the geo-fencing area to register an advertisement registration unit further may include

The advertisement mapping processing unit may identify stores located at a destination among the stores located on the road guide information, and map the advertisements of the identified stores to the road guide information and provide them.

Also, the advertisement mapping processing unit may map advertisements of stores corresponding to the user's preference information among the stores located on the road guide information to the road guide information and provide them.

When two or more store advertisements are transmitted to the area corresponding to the geo-fencing identification information, the billing processing unit may perform a billing process in a 1/N format.

According to another aspect of the present invention, a route guidance request signal including a communication unit for transmitting and receiving information with a service device, a departure point, and a destination is transmitted to the service device through the communication unit, and the directions to which advertisements of stores are mapped from the service device There is provided a terminal device including a route guidance processor for receiving and displaying information, and transmitting store entry information including geofencing identification information to the service device when entering a store guided through an advertisement.

The terminal device may further include an advertisement information registration processing unit for transmitting an advertisement registration request signal including store information and advertisement information to the service device through the communication unit.

When a destination is input, the route guidance processing unit confirms a current location, and transmits a route guidance request signal including the current location and destination to the service device through the communication unit, a route guidance request processing module, and a store from the service device When directions information mapped with their advertisements are received, an advertisement sending module that transmits advertisements of stores while displaying the directions information, when entering a store guided through advertisements, current location, geofencing identification information, current It may include a geofencing entry determination module for transmitting store entry information including time to the service device.

According to another aspect of the present invention, a route guidance request signal including a departure point and a destination is transmitted to a service device, and directions information mapped with advertisements of stores is received and displayed from the service device, and the information received through the advertisement is received and displayed. When entering a store, a user terminal device that transmits store entry information including geofencing identification information to the service device, generates the route information between the departure point and the destination according to the reception of the route guidance request signal, and the route The advertisements of the stores located on the guide information are mapped to the route information and provided to the user terminal device, and when the store entry information is received, billing is processed for the advertisements of the stores located in the area corresponding to the geo-fencing identification information. A geofence-based navigation and advertisement service system including a service device is provided.

The geo-fence-based route guidance and advertisement service system may further include a store terminal device for registering advertisement information by transmitting an advertisement registration request signal including store information and advertisement information to the service device, wherein the service device includes The advertisement information and the store information may be mapped and registered.

According to another aspect of the present invention, in a method for a service device to provide a geo-fence-based route guidance and advertisement service, when a route guidance request signal including a departure point and a destination is received from a terminal device, between the starting point and the destination navigating a route, generating route guidance information by displaying the searched route on map data, mapping advertisements of stores located on the route guide information to the route guide information, and mapping the advertisement to the route guide information transmitting to the terminal device, and when store entry information including geo-fencing identification information is received from the terminal device, billing for an advertisement of a store located in an area corresponding to the geo-fencing identification information includes the steps of: A geofence-based route guidance and advertisement service method is provided.

According to another aspect of the present invention, when a route guidance request signal including a source and a destination is received from a terminal device when executed by a service device, a route between the source and destination is searched, and the searched route is mapped generating road guide information by displaying it in data; mapping advertisements of stores located on the road guide information to the road guide information; and transmitting the road guide information to which the advertisement is mapped to the terminal device; the terminal; When store entry information including geo-fencing identification information is received from the device, a geo-fence-based route guidance and advertisement service method comprising the step of charging an advertisement of a store located in an area corresponding to the geo-fencing identification information A recording medium readable by an electronic device recorded in the form of a program is provided.

According to another aspect of the present invention, in a method for a terminal device to provide a geo-fence-based route guidance and advertisement service, transmitting a route guidance request signal including a departure point and a destination to a service device, the store from the service device A geo-fence-based road comprising the step of receiving and displaying route guidance information mapped with their advertisements, and transmitting store entry information including geo-fencing identification information to the service device when entering a store guided through the advertisement A guide and advertising service method is provided.

According to another aspect of the present invention, when executed by a terminal device, transmitting a navigation request signal including a departure point and a destination to a service device, receiving route guidance information to which advertisements of stores are mapped from the service device, A geo-fence-based route guidance and advertisement service method including the step of displaying and transmitting store entry information including geo-fencing identification information to the service device when entering a store guided through an advertisement is recorded in the form of a program A recording medium readable by an electronic device is provided.

On the other hand, the 'geofence-based route guidance and advertisement service method' discussed above may be recorded in a recording medium readable by an electronic device after being implemented in the form of a program, or distributed through a program download management device (server, etc.). have.

According to the present invention, a user can easily access a desired store by providing advertisements such as events and discounts for stores located on the route while providing a navigation service.

In addition, by using the GeoFence function installed in the terminal device to recognize that the user who has received the advertisement of the offline store moves to the corresponding point, and charging when entering the geofencing area of the store that sent the advertisement, the user is exposed to There is no need to induce additional clicks on advertisements, and advertisers can perform more realistic billing by using the destination-based billing method rather than billing for the amount of exposure.

On the other hand, the effects of the present invention are not limited to the above-mentioned effects, and various effects may be included within the range apparent to those skilled in the art from the description below.

1 is a view showing a geo-fence-based route guidance and advertisement service system according to an embodiment of the present invention.
2 is a block diagram schematically showing the configuration of a terminal device according to an embodiment of the present invention;
FIG. 3 is a view showing in detail the configuration of the road guide processing unit shown in FIG. 2 .
4 is a block diagram schematically showing the configuration of a service apparatus according to an embodiment of the present invention.
5 is an exemplary screen view for explaining a geo-fencing area according to an embodiment of the present invention.
6 is a diagram illustrating a geo-fence-based advertisement service method according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings, a 'geofence-based navigation and advertisement service system and method' according to the present invention will be described in detail. The described embodiments are provided so that those skilled in the art can easily understand the technical spirit of the present invention, and the present invention is not limited thereto. In addition, matters expressed in the accompanying drawings may be different from the forms actually implemented in the drawings schematically for easy explanation of the embodiments of the present invention.

Meanwhile, each component represented below is only an example for implementing the present invention. Accordingly, other components may be used in other implementations of the present invention without departing from the spirit and scope of the present invention. In addition, each component may be implemented purely by a configuration of hardware or software, or may be implemented by a combination of various hardware and software components that perform the same function. In addition, two or more components may be implemented together by one piece of hardware or software.

In addition, the expression 'including' certain components merely refers to the existence of the components as an expression of 'open type', and should not be construed as excluding additional components.

1 is a diagram illustrating a geo-fence-based route guidance and advertisement service system according to an embodiment of the present invention.

Referring to FIG. 1 , a geo-fence-based route guidance and advertisement service system includes a user terminal device 100A, a store terminal device 100B, and a service device 200 , which may transmit and receive data through a communication network.

When a destination is input, the user terminal device 100A transmits a route guidance request signal including a departure point and a destination to the service device 200 , and receives route guidance information mapped with advertisements of stores from the service device 200 . is displayed, and when entering a store guided through an advertisement, store entry information including geo-fencing identification information is transmitted to the service device 200 .

Geofencing is a compound word of Geographic and Fencing, and it is an API that informs the user access status to a specific area. This is an interface using GPS, one of the location tracking technologies. If a virtual fence called 　 Geofence is specified through GPS, 　 Geofencing's role is to notify when a user enters or leaves the Geofence area.　Geofence here refers to a specific area designated by the user, that is, a virtual fence, and the function that detects the user entering and leaving the set 　Geofence (GPS fence) is 　Geofencing. The geofencing identification information is identification information allocated to the geofencing area entered by the user, and may be in various forms such as numbers and alphabets.

The user terminal device 100A is a terminal device provided by users who want to receive a navigation service, and a detailed description thereof will be described with reference to FIG. 2 .

The store terminal device 100B transmits an advertisement registration request signal including store information and advertisement information to the service device 200 to register the advertisement information of the corresponding store in the service device 200 . That is, the store terminal device 100B transmits an advertisement registration request signal including store identification information and advertisement information to the service device 200 when advertisement information for customer attraction such as store description, ongoing event, customer preferential benefit, etc. is input from the store owner. ) to register the advertisement information in the service device 200 .

The store terminal device 100B may be a terminal device provided by a store owner who registers a store advertisement.

On the other hand, the user terminal device 100A and the store terminal device 100B may be implemented in the form of electronic devices such as smartphones, tablets, PCs, laptops, and PDAs, and in addition to this, various electronic devices capable of arithmetic operations and data transmission/reception operations are possible. It may be implemented in the form of a device. In this embodiment, since the user terminal device and the store terminal device have the same configuration except for different functions, it is referred to as '100'.

When a route guidance request signal including a departure point and a destination is received from the user terminal device 100A, the service device 200 searches for a route between the departure point and the destination, and displays the searched route on map data to provide route guidance information. create Then, the service device 200 maps advertisements of stores located on the road guide information to the road guide information, and transmits the advertisement mapped road guide information to the user terminal device 100A, and the user terminal device 100A. When the store entry information including the geofencing identification information is received from the , billing processing is performed on the advertisement of the store located in the area corresponding to the geofencing identification information.

Meanwhile, the service device 200 may be implemented as a single computing device or as an aggregate device in which two or more computing devices are connected to each other. For example, the service device 200 may be implemented as a single server or in a form in which two or more servers are connected.

A detailed description of the service device 200 will be referred to FIG. 4 .

FIG. 2 is a block diagram schematically showing the configuration of a terminal device according to an embodiment of the present invention, and FIG. 3 is a diagram showing in detail the configuration of the road guide processing unit shown in FIG. 2 .

Referring to FIG. 2 , the terminal device 100 includes a communication unit 110 , an input unit 120 , a display unit 130 , a storage unit 140 , and a control unit 170 for transmitting and receiving data with various electronic devices. do.

The communication unit 110 is configured to transmit/receive data to/from various electronic devices. Specifically, the communication unit 110 may be connected to the terminal device 200 and the service device (server, etc.) through a wired communication network or a wireless communication network, and based on such a connection, a road guidance request signal, road guidance information, and geofencing entry It is a configuration capable of transmitting and receiving various data including information and the like.

The communication unit 110 may include various wired communication modules or wireless communication modules, and may transmit or receive data through various wireless or wired communication standards. For example, the communication unit 110 may be implemented in a form including various standard communication modules such as ITU, IEEE, ISO, IEC, and may be implemented in a form including various communication modules in addition to these standard communication modules. .

The input unit 120 is configured to receive information from a user. The input unit 120 may be particularly used to receive a destination through a navigation app.

Meanwhile, the input unit 120 may be implemented as an input device such as a keypad or a touch panel, and may be implemented as various input devices in addition to these input devices. Also, the input unit 120 may be implemented in the form of a touch screen integral with the display unit 130 .

The display unit 130 is configured to display various information related to the operation of the terminal device 100 . The display unit 130 may display various information such as road guide information, store advertisements, and geofencing areas set on a route. The display unit 130 may be implemented through various display devices including LCDs, LEDs, and the like.

The storage unit 140 is configured to store data related to the operation of the terminal device 100 . For example, the storage unit 140 may store various data including a navigation app, data for implementing a UI, data transmitted through the communication unit 110 , data input through the input unit 120 , and the like. . The storage unit 140 may be implemented in a form including various types of memory devices. When a user inputs a departure point and a destination, the navigation app serves to guide the route from the departure point to the destination, as well as send out advertisements for stores located on the route.

The terminal device 100 having such a configuration includes a user terminal device and a store terminal device, and functions are different depending on the case of operating as the user terminal device and the store terminal device.

First, when the terminal device 100 operates as a user terminal device, the terminal device 100 includes a navigation processing unit 150 .

The route guidance processing unit 150 transmits a route guidance request signal including a departure point and a destination to the service device through the communication unit 110 , and receives and displays route guidance information mapped with advertisements of stores from the service device.

When entering the store guided through the advertisement, the navigation processing unit 150 transmits store entry information including geofencing identification information to the service device.

Referring to FIG. 3 for the route guidance processor 150 , the route guidance processor 150 includes a route guidance request processing module 152 , an advertisement sending module 154 , and a geofencing entry determination module 156 .

When a destination is input, the route guidance request processing module 152 transmits a route guidance request signal including a departure point and a destination to the service device through the communication unit 110 . That is, when the user executes the navigation app, a destination input screen is displayed on the display, and when the destination is input, the route guidance request processing module 152 receives a route guidance request signal including a departure point (current location) and a destination. sent to the service device. In this case, the route guidance request processing module 152 uses various methods such as a GPS module, base station information, and WiFi positioning technology to confirm the current location of the terminal device.

The advertisement sending module 154 transmits the advertisements of the stores while displaying the directions when guidance information to which advertisements of stores are mapped is received from the service device. In this case, the advertisement transmitting module 154 may transmit the advertisement using various methods such as video, video, and voice.

When entering a store guided through an advertisement, the geofencing entry determination module 156 transmits store entry information including a current location, geofencing identification information, and a current time to the service device. At this time, the geofencing entry determination module 156 measures the current location of the terminal device using various methods such as the GPS method and the base station method of the terminal apparatus 100, and geofencing identification information assigned to the measured current location and transmits the store entry information including the information to the service device.

That is, the geo-fencing entry determination module 156 determines whether to enter a preset geo-fencing area based on the measured current position, and when entering the geo-fencing area, at least one of a current position, a geo-fencing number, and a current time. and transmits store entry information including

Next, when the terminal device 100 operates as a store terminal device for registering advertisements, the terminal device includes the advertisement information registration processing unit 160 .

The advertisement information registration processing unit 160 transmits an advertisement registration request signal including store information and advertisement information to the service device through the communication unit. That is, the advertisement information registration processing unit 160 transmits an advertisement registration request signal including store identification information and advertisement information to the service device when advertisement information for customer attraction such as store description, ongoing event, customer preferential benefit, etc. is input to the service device, Advertisement information is registered in the service device.

The control unit 170 controls the terminal device 100 including the communication unit 110 , the input unit 120 , the display unit 130 , the storage unit 140 , the route guidance processing unit 150 , and the advertisement information registration processing unit 160 . It is a configuration that controls the operation of various components.

The control unit 170 may include at least one arithmetic unit, where the arithmetic unit is a general-purpose central processing unit (CPU), a programmable device device (CPLD, FPGA) implemented appropriately for a specific purpose, and an application-specific semiconductor operation. It can be a device (ASIC) or a microcontroller chip.

4 is a block diagram schematically showing the configuration of a service apparatus according to an embodiment of the present invention, and FIG. 5 is an exemplary screen view for explaining a geofencing area according to an embodiment of the present invention.

Referring to FIG. 4 , the service device 200 includes a map information database 210 , an advertisement information database 220 , a communication unit 230 , an advertisement registration unit 240 , a route information generation unit 250 , and an advertisement mapping processing unit ( 260 ), a billing processing unit 270 , and a control unit 280 .

Map data is stored in the map information database 210 .

The advertisement information database 220 stores advertisement information of stores. In addition, in the advertisement information database 220, geo-fencing information for stores in which advertisement information is registered is set. That is, the advertisement information database 220 stores each geo-fencing area and advertisement information of a store located in the corresponding area.

The communication unit 230 is configured to transmit/receive data to/from various electronic devices. In particular, the communication unit 230 may be connected to two or more terminal devices, and may transmit/receive various information such as route guidance information and advertisement information.

When an advertisement registration request signal including store information and advertisement information is received, the advertisement registration unit 240 maps advertisement information and store information and registers it in the advertisement information database 220 . In this case, the advertisement registration unit 240 may set the geo-fencing area of the corresponding store, match the store advertisement in the geo-fencing area and store it.

When a route guidance request signal including a departure point and a destination is received, the route guidance information generator 250 searches a route between the departure point and the destination, and displays the searched route on map data to generate route guidance information. In this case, the route guide information generator 250 may search the map information database 210 to search for a route between the departure point and the destination. If the map information database 210 is not provided, the route guide information generator 250 may generate route guide information by requesting and receiving a route between the departure point and the destination from an external device that provides map information.

The advertisement mapping processing unit 260 maps advertisements of stores located on the direction information generated by the direction information generating unit 250 to the direction information, and provides the advertisement-mapped directions. The advertisements of the stores located on the road guide information may be obtained from the advertisement information database 220 . In this case, the advertisement mapping processing unit 260 may check the stores located at the destination among the stores located on the road guide information, and map only the verified advertisements of the stores to the road guide information and provide the same. In addition, when the service device is provided with a user information database (not shown), the advertisement mapping processing unit 260 searches the user information database to check the user's preference information, and check the information among the stores located on the route information. Only advertisements of stores corresponding to the selected preference information are mapped to directions and provided. Here, preference information such as user identification information (such as terminal device identification information), preferred food information, and preferred cafe information is stored in the user information database.

The advertisement mapping processing unit 260 may display and provide geofencing areas for stores to which advertisements are mapped on the route information. For example, the advertisement mapping processing unit 260 may display and provide geofencing areas for stores in which advertisements are mapped to area A, area B, area C, and area D as shown in FIG. 5 on the road guide information.

When the store entry information including the geo-fencing identification information is received, the billing processing unit 270 performs billing processing on an advertisement of a store located in an area corresponding to the geo-fencing identification information. At this time, when two or more store advertisements are transmitted to the area corresponding to the geo-fencing identification information, the billing processing unit 270 may perform a billing process in a 1/N format.

The control unit 260 includes a map information database 210 , an advertisement information database 220 , a communication unit 230 , an advertisement registration unit 240 , a route information generation unit 250 , an advertisement mapping processing unit 260 , and a billing processing unit 270 . ) is a configuration for controlling the operation of various components of the service device 200 including the.

The control unit 270 may include at least one arithmetic unit, where the arithmetic unit is a general-purpose central processing unit (CPU), a programmable device device (CPLD, FPGA) implemented to suit a specific purpose, and an application-specific semiconductor operation. It can be a device (ASIC) or a microcontroller chip.

6 is a diagram illustrating a geo-fence-based advertisement service method according to an embodiment of the present invention.

Referring to FIG. 6 , when the user terminal device executes a navigation app (S502) and inputs a destination (S504), the user terminal device transmits a navigation request signal including a departure point and a destination to the service device (S506) ).

The service device generates route information from the origin to the destination (S508), matches advertisements of stores located on the route information to the route guide information (S510), and transmits them to the user terminal device (S512).

The user terminal device transmits an advertisement of the store while displaying the directions information (S514), and when entering the store guided through the advertisement (S516), store entry information including geofencing identification information in which the store is located It is transmitted to the service device (S518).

The service device performs a billing process on the advertisement of the store located in the area corresponding to the geo-fencing identification information (S520).

Meanwhile, according to another aspect of the present invention, when a route guidance request signal including a departure point and a destination is received from the terminal device when executed by a service device, a route between the source and destination is searched, and the searched route is Generating road guide information by displaying it on map data, mapping advertisements of stores located on the road guide information, and transmitting the advertisement mapped road guide information to the terminal device, geofencing from the terminal device When store entry information including identification information is received, a geo-fence-based route guidance and advertisement service method comprising the step of charging an advertisement of a store located in an area corresponding to the geo-fencing identification information in the form of a program A recording medium readable by a recorded electronic device is provided.

Further, according to another aspect of the present invention, when executed by a terminal device, transmitting a navigation request signal including a departure point and a destination to the service device, receiving from the service device navigation information mapped with advertisements of stores When entering the store guided through the advertisement, the geofence-based way guidance and advertisement service method including the step of transmitting store entry information including geofencing identification information to the service device in the form of a program A recording medium readable by a recorded electronic device is provided.

Such a geo-fence-based route guidance and advertisement service method can be written as a program, and codes and code segments constituting the program can be easily inferred by a programmer in the art. In addition, the program related to the geo-fence-based route guidance and advertisement service method may be stored in a readable media readable by an electronic device, read and executed by the electronic device.

As such, those skilled in the art to which the present invention pertains will understand that the present invention may be embodied in other specific forms without changing the technical spirit or essential characteristics thereof. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

The present invention provides a geo-fence-based route guidance and advertisement service system and method, thereby eliminating the need to induce a separate click on the advertisement exposed to the user, and in the case of an advertiser, the destination-based billing method rather than charging for the amount of exposure It can increase the will to run advertisements by performing more realistic billing.

100: terminal device 110, 230: communication unit
120: input unit 130: display unit
140: storage unit 150: navigation processing unit
160: advertisement information registration processing unit 170, 280: control unit
200: service device 220: map information database
220: advertisement information database 240: advertisement register
250: Direction information generating unit 260: Advertising mapping processing unit
270: billing processing unit

Claims (4)

a route guidance information generator configured to generate route guidance information by displaying a route between the departure point and the destination on map data when a route guidance request signal including a departure point and a destination is received;
When an advertisement registration request signal including store information and advertisement information is received, an advertisement registration unit for setting a geo-fencing area of the corresponding store and mapping advertisement information and store information to the geo-fencing area and registering the same;
an advertisement mapping processing unit for mapping advertisements of selected stores among the stores located on the route guide information to the route guide information; and
After the advertisement of the selected store is mapped to the route information by the advertisement mapping processing unit and provided, when the store entry information for the store to which the advertisement is provided is received including the geofencing identification information, the received geofencing identification information is a billing processing unit located in the corresponding area and configured to perform distributed billing processing for a plurality of stores in which advertisements are provided in the route information;
service device comprising According to claim 1,
and the advertisement mapping processing unit identifies stores located at a destination from among the stores located on the road guide information, and maps the advertisements of the identified stores to the road guide information and provides them. According to claim 1,
and the advertisement mapping processing unit maps advertisements of stores corresponding to the user's preference information among the stores located on the route information to the route guide information and provides the mapping information. When executed by a terminal device,
transmitting a route guidance request signal including a departure point and a destination to a service device; and
Receives and displays route guidance information mapped with advertisements of stores including at least one of store descriptions, ongoing events, and customer preferential benefits from the service device, and displays geofencing identification information when entering a store guided through advertisements A recording medium readable by an electronic device in which a geo-fence-based route guidance and advertisement service method including the step of transmitting store entry information to the service device is recorded in the form of a program.

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