KR102326897B1 - System and method for providing personalization coupon, and Point service server - Google Patents

Abstract

The present invention relates to a system for providing a personalized coupon, a point service server, and a method for providing a personalized coupon, and more particularly, to generate and transmit a personalized coupon for each of a plurality of customer terminals so that the customer terminal provides personal purchase information corresponding to the personalized coupon As a point service server that receives and checks the customer terminal by matching the store purchase card information and the personal purchase information when the store terminal receives the store purchase card information, the accumulation rate of points for the purchased product according to the personal purchase information or the point service server, characterized in that the discount rate of the purchase product price is applied, the manufacturer terminal transmitting product data, receiving a personalized coupon, and providing personal purchase information including information about the product to be purchased as the point service When customer terminal and point card information transmitted to the server are input, the store purchase card information of the point card is transmitted to the point service server, and receipt information to which the accumulation rate or discount rate is applied is received and output from the point service server It relates to a personalized coupon providing system further comprising a store terminal.

Description

Personalization coupon providing system and method, and point service server {System and method for providing personalization coupon, and Point service server}

The present invention relates to a system for providing a personalized coupon, a point service server, and a method for providing a personalized coupon, and more particularly, by generating and transmitting a personalized coupon for each of a plurality of customer terminals, the customer terminal provides personal purchase information corresponding to the personalized coupon When the store terminal receives the store purchase card information, the customer terminal is checked by matching the store purchase card information with the personal purchase information, and the rate of accumulation of points for the purchased product or the price of the purchased product is determined according to the personal purchase information. It relates to a system and method for applying a discount rate.

In the customer service providing market of modern society, various types of coupons are being provided for the purpose of promotion and purchase online due to the development of information and communication technology. In particular, mobile coupons, which have recently been attracting attention, have the advantage of being provided with basic data required in terms of CRM (Customer Relationship Management) and delivering the three functions of discounts, savings, and advertisements to users in one message. .

In general, these mobile coupons are issued to individual members only to those wishing to purchase and inducing purchases of goods using the coupons to increase sales. Since the number of coupons leading to actual purchase is significantly smaller than the number of issued coupons, it is difficult for an advertising agency or a coupon management agency to determine the coupon fee or advertising agency fee that must be received from the affiliated store.

Therefore, conventional advertising agencies or coupon management agencies have been using the method of calculating the number of coupons used by individual members when purchasing goods and charging a coupon issuance fee based on this. There is a problem in that it is difficult for a merchant or a coupon issuance requester to estimate the advertising effect due to the coupon issuance because it is not possible to check the status of the coupon issuance to individual members.

In addition, since these coupons are provided for a limited time by designating the deadline, or only a certain number of coupons are provided by limiting the number of downloaded coupons, coupons are issued even for individual members who are certain to purchase items using the actual coupons. Because the number of coupons actually used is only a small part compared to the number of downloaded coupons because customers can move to other competitors, and they can easily download coupons online, the advertising effect from coupon issuance is reduced by merchants. Frequently, this desired level of expectation was not reached.

On the other hand, conventional mobile coupons provide coupons with similar contents to an unspecified number of individual members without understanding the consumer's purchase status and target customer's product purchase patterns. There is a disadvantage in that the coupon and point card are presented separately when doing so, making it cumbersome for the user.

In order to overcome this, in the prior patent literature to be described later, a device and method that can expand customer-tailored target marketing by enabling the transmission of discount coupons, prizes/lotteries/anniversaries, etc. However, there is a disadvantage in that it is difficult to estimate the advertising effect due to issuance of coupons, and there is no use of auxiliary tools such as cards or applications that can conveniently save discounts and points during purchase.

Korean Patent Publication No. 2010-0080259

The present invention is to solve the above problem, and if a personalized coupon is sent to customers with a high degree of purchase involvement, and if a product is reserved or directly purchased through this, a customized discount is performed online or offline, and coupon confirmation through a point card It aims to provide a point system through services such as , point accumulation, and point management.

In particular, when the manufacturer's terminal requests to send a personalized coupon to a specific customer, the personalized coupon providing system of the present invention transmits the personalized coupon to the customer terminal, and personal purchase information of the customer terminal and store purchase card information of the store terminal The purpose of the comparison is to provide a personalized coupon providing system that provides customized coupons for each customer by applying the accumulation rate or discount rate of Daeran points to the corresponding customer.

The technical problems to be achieved by the present invention are not limited to the technical problems mentioned above, and various technical problems may be included within the range apparent to those skilled in the art from the content to be described below.

A personalized coupon providing system according to an embodiment of the present invention for solving the above problems generates and transmits a personalized coupon for each of a plurality of customer terminals, and the customer terminal receives personal purchase information corresponding to the personalized coupon, and , When the store terminal receives store purchase card information, as a point service server that matches the store purchase card information and the personal purchase information to confirm the customer terminal, the accumulation rate or purchase of points for the purchased product according to the personal purchase information It characterized in that it includes the point service server, characterized in that applying a discount rate of the product price.

At this time, the system for providing personalized coupons according to an embodiment of the present invention receives a manufacturer terminal that transmits product data, a personalized coupon, and a customer terminal that transmits personal purchase information including information about a product to be purchased to the point service server , When the point card information is input, the store terminal transmits the store purchase card information of the point card to the point service server, and receives and outputs the receipt information to which the accumulation rate or discount rate is applied from the point service server. characterized in that

On the other hand, the point service server according to an embodiment of the present invention analyzes product data transmitted by the manufacturer terminal, and generates a personalized coupon for each of a plurality of customer terminals, among an analysis unit, a manufacturer terminal, a customer terminal, and a store terminal. A communication unit that transmits and receives data with any one and transmits a personalized coupon to a customer terminal, when the customer terminal receives personal purchase information corresponding to the personalized coupon, and the store terminal transmits store purchase card information, the store purchase card information and a control unit that identifies a customer terminal by matching the personal purchase information, a point management unit that applies a point accumulation ratio for a purchased product or a discount rate of a purchased product price according to the personal purchase information of the customer terminal, the personalized coupon, and the and a storage unit for storing data including at least one of product data, the personal purchase information, and the store purchase card information.

At this time, in the point service server according to an embodiment of the present invention, the analysis unit analyzes the product data including at least one of a quantity of a product, a product name, a product data code, a product providing point, a product manufacturer, and an event period. , characterized in that the personalized coupons with different discount rates or accumulation rates are generated for each customer terminal.

In addition, in the point service server according to an embodiment of the present invention, when the analysis unit generates a personalized coupon for each customer terminal, it analyzes the accumulated purchased products of the customer terminal, and applies a weight for each product to obtain a product with a high purchase rate. It is characterized in that the discount rate or the accumulation rate is increased by a preset amount to generate a personalized coupon.

In addition, in the point service server according to an embodiment of the present invention, when the analysis unit generates a personalized coupon for each customer terminal, a weight is applied to the store use time for each customer terminal, and the discount rate or accumulation rate of the product at a certain time Characterized in generating this upwardly adjusted personalized coupon.

In addition, when the point service server according to an embodiment of the present invention receives the personal purchase information transmitted by the customer terminal to the control unit, the ratio of purchasing the product and the product to be purchased by the customer terminal at the same time based on the accumulated information Retransmitting an advertisement message for advertising other high-value products to the customer terminal, and checking the customer terminal, the card number of the store purchase card information is converted into a customer ID conversion system and confirmed.

At this time, in the point service server according to an embodiment of the present invention, when the point management unit transmits the personal purchase information from the customer terminal and the store purchase card information is transmitted from the store terminal within a preset time, a discount rate or accumulation It is characterized in that the ratio is adjusted upward by a preset amount.

In addition, in the point service server according to an embodiment of the present invention, when the control unit transmits the store purchase card information to the store terminal, the purchase amount of the product purchased by the customer terminal is compared with a preset accumulation rate or discount rate, and , it is characterized in that the personalization coupon including additional purchase amount information that can receive the maximum accumulation or discount benefit is additionally generated and transmitted to the customer terminal.

At this time, in the point service server according to an embodiment of the present invention, the control unit transmits receipt information including price information of the product to which the accumulation rate or discount rate is applied and current point information of the customer terminal to the store terminal, When the purchase of the product by the customer terminal is completed, the product purchase details and analysis information that have been settled are transmitted to the manufacturer's terminal.

On the other hand, the method for providing a personalized coupon according to an embodiment of the present invention includes the steps of analyzing product data transmitted by a manufacturer terminal, generating a personalized coupon for each of a plurality of customer terminals, and transmitting the personalized coupon to the customer terminal , receiving, by the customer terminal, personal purchase information corresponding to a personalized coupon; when the store terminal transmits store purchase card information, matching the store purchase card information with the personal purchase information to confirm the customer terminal; and applying a point accumulation ratio for the purchased product or a discount rate of the purchased product price according to the personal purchase information of the customer terminal.

According to the present invention, if a personalized coupon is sent to customers with a high degree of purchase involvement and a product is reserved or purchased directly through it, a customized discount can be performed online or offline, and coupon confirmation, point accumulation, It is possible to provide a point system that can use all services such as point management, and the manufacturer can know the sales level using coupons, so that efficient marketing can be used.

In addition, manufacturers can target specific customers for targeted marketing, and customers receive additional customer benefits by registering purchases in advance, thereby forming a loyal customer group. there is an effect

1 is an exemplary diagram illustrating a system for providing a personalized coupon according to an embodiment of the present invention.
2 is an exemplary diagram illustrating a configuration of a point service server of a system for providing personalized coupons according to an embodiment of the present invention.
3 is an exemplary diagram illustrating a configuration of a customer terminal of a system for providing personalized coupons according to an embodiment of the present invention.
4 and 5 are exemplary views illustrating a method for generating and providing a coupon by the system for providing a personalized coupon according to an embodiment of the present invention.
6 is an exemplary diagram illustrating a method of using a personalized coupon by a customer terminal of a personalized coupon providing system according to an embodiment of the present invention.
7 is an exemplary diagram illustrating a method for the point service server of the personalized coupon providing system according to an embodiment of the present invention to apply the discount rate and the accumulation rate of the personalized coupon.

First, as described above, the 'points' used in the present invention are bonus points provided to customers in various ways depending on the amount used for the customers using the site or store when purchasing goods or using services online or offline, It is called by various names such as 'mileage' and 'cashback', but all will be referred to as points below.

Hereinafter, the present invention will be described in detail with reference to the drawings.

First, in order to use the personalized coupon providing system of the present invention, it is preferable that each customer terminal registered in the point service server performs a registration procedure as a member of the point card. Customers who use the personalized coupon providing system fill out a membership registration application offline or online in advance and send the registration application information offline or online to the point service server, which then registers the customer as a member and sends it to the customer terminal A member registration confirmation message is sent, and a point card is provided to customers either offline or online.

Next, the point service server generates issuance information and application programs according to the customer to the customer terminal and downloads them to the provided customer terminal, and the point service server 200 issues the point card by entering the serial number and issuance date. When registering in the customer terminal 300 including information and application programs, the registration process for providing personalized coupons is completed.

The customer can purchase various products through the customer terminal 200 equipped with a medium equipped with a security solution required when receiving the point service, and can receive a personalized coupon providing system by using the point card.

In other words, the customer is registered as a member in the point service server, earns points, visits an offline store only with the member information registered as a member of the point service server without any special customer program, and purchases products, and receives coupons provided offline or online. In addition to confirmation, point service can be provided in one medium.

1 is an exemplary diagram illustrating a system for providing a personalized coupon according to an embodiment of the present invention.

Referring to FIG. 1 , in the personalized coupon providing system of the present invention, a manufacturer terminal 100 , a point service server 200 , a customer terminal 300 , and a store terminal 400 work together to provide a personalized coupon to a customer.

More specifically, an embodiment of the personalized coupon providing system of the present invention receives product data from the manufacturer terminal 100, converts the received product data into a personalized coupon, transmits it to the customer terminal 300, and receives personal purchase information. A point service that matches the store purchase card information received from the store terminal 400 and informs the manufacturer terminal 100, the customer terminal 300, and the store terminal 400 each necessary information by applying the discount rate and the accumulation rate. Server 200 is included.

In this case, the personalized coupon may be composed of letters, numbers, barcodes, and QR codes, and the provision to the customer terminal is embedded in an e-mail, an app, or a web application and transmitted through the Internet, or moved through SMS, MMS, etc. It can be transmitted over a communication network.

In addition, the personalized coupon may be written or sent by mail to a member who subscribes to a point service using a point card. It may be configured in a form including.

In addition, the personalized coupon providing system allows customers to order media (such as magnetic or IC chips with barcodes, QR codes, etc.) equipped with an authentication module (service (card) application that can identify customers) with offline stores such as marts or affiliates. It is preferable to be accessible from an online issuance service system or a mobile application using

On the other hand, the manufacturer terminal 100 transmits product data, and the customer terminal 300 receives a personalized coupon and transmits personal purchase information including information about a product to be purchased to the point service server. In addition, when the point card information is input, the store terminal 400 transmits the store purchase card information of the point card to the point service server, and receives and outputs the receipt information to which the accumulation rate or discount rate is applied from the point service server do.

The manufacturer terminal 100 is a terminal installed in a company that manufactures products (eg, Lotte Confectionery, Haitai Confectionery, Namyang Dairy Industry, etc.), and a portable terminal such as a personal computer (PC), smart phone or touchpad may be used. .

The point service server 200 is a device that analyzes the product data transmitted by the manufacturer terminal 100, generates a personalized coupon, receives personal purchase information from the customer terminal 300, applies a discount rate and an accumulation rate, and manages, It may also be implemented in the form of a recording medium containing instructions executable by a computer, such as an application or program module executed by a computer.

The customer terminal 300 is a device personally owned by the customer, and it transmits personal purchase information corresponding to the personalized coupon received from the point service server 200 to reserve the product, and points information accumulated when the actual purchase is completed It is a device that receives and updates (eg, smart phone, personal computer (PC), tablet computer, etc.).

It may also be implemented in the form of a recording medium including instructions executable by a computer, such as an application or program module, which is executed by the terminal prior to a conventional terminal device, and the terminal-readable medium is any that can be accessed by the terminal. It may be a usable medium of the present invention, and includes both volatile and nonvolatile media, removable and non-removable media, and may include both terminal storage media and communication media. In this case, the computer storage medium includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules, or other data. Communication media typically include terminal readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism, and when including any information delivery media, the point service of the present invention included in the server.

The store terminal 400 is a device (eg, a card reader, card reader, etc.) in which a customer can purchase a product by presenting a point card at a discount, and an application or program module executed in the store by the terminal prior to a normal terminal device. It may also be implemented in the form of a recording medium including instructions executable by a computer, such as

2 is an exemplary diagram illustrating the configuration of a point service server of a system for providing personalized coupons according to an embodiment of the present invention.

Referring to FIG. 2 , the point service server of the personalized coupon providing system of the present invention may include an analysis unit 201 , a communication unit 202 , a control unit 203 , a point management unit 204 , and a storage unit 205 . have.

The analysis unit 201 analyzes the product data transmitted by the manufacturer's terminal, and generates a personalized coupon for each of the plurality of customer terminals. At this time, the product data that can be input from the manufacturer's terminal is a data format that contains product information such as the quantity of the product, product name, data code, provided point, manufacturer, and event period. It is possible to receive the customer's personal purchase information after purchase, including the analysis information, to understand the customer's tendency, and to create new product data through this.

In particular, the data code of the product data is to output predetermined image data or content, and is image data or content in the form of two-dimensional barcode (one-dimensional barcode image data in which predetermined data is encoded and expressed according to the intention of those skilled in the art) or content, or image data or content in the form of a three-dimensional barcode, or image data or content in the form of a color code, or a logo image of a specific company), product data is converted into a predetermined data code. Check the data structure corresponding to the 2D barcode format information.

The data structure corresponding to the two-dimensional barcode format information is a matrix-type two-dimensional code, QR-code, Data Matrix Code, Maxicode Code, Codeone Code, Code49 Code. (Code49 Code) or PDF-417 Code (PDG-417 Code).

In addition, when product data is converted into personalized coupons, it may be raw data in which only a few elements are deleted from the product data as it is, or corresponding mart information and customer information may be added according to the coupon type to be transmitted to the customer.

Personalized coupons can then create new personalized coupons with changes in size, points, and event period based on the reception of analysis data. A method of further discounting, a method of advertising additionally purchased products by people who purchased similar products, a method of conducting a time sale through hourly purchase information, a method of purchasing at a discounted price with the points held, etc. may be applied.

Next, the analysis unit 201 of the point service server analyzes the product data transmitted by the manufacturer's terminal, and generates a personalized coupon for each of the plurality of customer terminals. A personalized coupon is a coupon that is generated for each customer terminal, and is data that collects information such as the quantity, product name, point, or event period required for the customer among the information of product data. It is a data format that has been simplified to make it possible. At this time, the analysis unit 201 of the point service server analyzes the product data received and stored from the manufacturer's terminal to generate a personalized coupon that can be expressed in the customer terminal, and the target customer, quantity, product name, and data code existing in the product data. Coupons are converted into text and image data that customers can recognize as coupons, along with brief information such as product name, data code, manufacturer, and event period required for coupons, by converting large amounts of data such as , points, manufacturer, and event period. can create

For example, if the manufacturer's terminal sends product data for product A to the analysis unit, the analysis unit sends target customers in the product data (accumulative purchases of product A of KRW 100,000 or more, or customers with a purchase record within 1 week, quantity (30 people) , Points (accumulation rate 10%) Discount rate from Jan. 1 to Jan. 10 of product A from 'Company Z to customers with accumulated purchases of 100,000 won or more of product A or a record of purchase within 1 week A personalized coupon such as '10%, 10% accumulation rate' is sent to the customer's terminal.

In addition, the analysis unit 201 may analyze the accumulated data of the customer terminal and conduct a time sale of the purchased product through the customer's hourly purchase information. When repurchasing within a certain period of time based on the purchase time, the discount rate may increase, and time unit information may be added to the product purchase status to transmit the information to the customer terminal. At this time, the analysis unit 201 analyzes the product purchase status as a mind map, Tech-Tree, or similar analysis methods and analysis patterns in order to advertise products additionally purchased by other customers who have purchased products similar to the customer. It is possible to create a personalized coupon with a guide message highlighting the product and send it to the customer terminal.

For example, if 10 customers purchase paper-pen-eraser and 20 other customers purchase candy-chocolate-gum, paper, pen, and eraser are classified as weak stems of the Tech-Tree, and candy, chocolate, and gum are classified as strong. It can be classified by stem, and when bread-milk is input through the mind map, bread and milk are grouped together and it is determined that customers can purchase together by stem and group.

The communication unit 202 transmits/receives data to and from any one of a manufacturer terminal, a customer terminal, and a store terminal, and transmits a personalized coupon to the customer terminal. In this case, the communication unit 202 may include a configuration that is operable according to various communication standards currently used or to be used in the future as a communication device necessary for the point service server to transmit and receive data with other devices and terminals.

When the customer terminal receives the personal purchase information corresponding to the personalized coupon, and the store terminal transmits the store purchase card information, the control unit 203 matches the store purchase card information with the personal purchase information to confirm the customer terminal.

Personal purchase information is data that contains customer information necessary for purchase, and may be generated by processing customer store purchase card information, customer personal information and purchasing propensity generated when payment is made in the customer terminal 300 into a specific data format, and secure It is a data format in which customer information is simplified for maintenance, and may include customer card information, product selected in the customer terminal, information on personalized coupons, and information such as a store selected in the customer terminal.

In the method of maintaining the security of personalized coupons, since coupon issuance is provided to individual customers with purchasing power, personal purchase information should be transmitted to the point service server through reservation only when the customer himself/herself is correct. In other words, when the customer does not recognize that his or her personal information has been stolen, the meaning of the coupon provided to each individual becomes insignificant, and he or she may suffer disadvantages such as invasion of privacy due to the theft of personal information. In addition, from the manufacturer's point of view, there may be disadvantages in providing discount services to customers who are not customers with purchasing power. By converting personal purchase information into simplified customer information such as customer ID, membership number, and point card number, store purchase card information and personal purchase information can be compared, security problems can be prevented.

The point management unit 204 applies a point accumulation ratio for the purchased product or a discount rate of the purchased product price according to the personal purchase information of the customer terminal.

The point management unit 204 may manage the customer's points to calculate the points applied to different personalized coupons for each customer when the customer purchases a product. In this case, points may be accumulated according to product purchases, or the accumulated points may be used for product purchases, and a discount for product purchases may be applied to be useful for analysis of personal purchase information.

In addition, the point management unit 204 collects personal purchase information for the customer to complete the purchase of the product through the coupon provided by the point service server and to use the settled product purchase history and analysis information, The status can be automatically converted into the document format selected by the administrator, such as Hangul (hwp), Word (doc, docx), PowerPoint (ppt, pptx), Excel (xls, xlsx), Acrobat (pdf), and Hunminjeongeum (gul). have.

In addition, the control unit 203 and the point management unit 204 may be implemented by a processor capable of data processing, etc., and may be separately implemented by different processors, or may be functionally separated within one processor.

On the other hand, the point management unit 204 may create a product discount rate or point accumulation rate rule in various ways, and apply various reasonable product discount rate or point accumulation rate rules as in the examples to be described below for each product according to product data Points can be entered.

Also, when a customer purchases a product using a personalized coupon, the point management unit 204 calculates points for each product applied based on a preset accumulation or discount rule. First, a point grant rule consisting of a point item assigned to each product, a point value, an operation rule, etc. is created and stored.

Such an operation may be set as a default value in the analysis unit 201, may be defined by input from the manufacturer's terminal, and the point item may be a time element according to an additional discount according to the hourly purchase information of the analysis unit 201 Items may be added and classified as yielding a cost factor that adjusts product-specific discount rates.

Next, the time element may be broadly classified into personal purchase information creation time and store purchase card information sending time, and cost element items may include sales volume, quantity, margin, customer's purchase history, and the like. In this case, the point item may be designated as a time element, one of the time elements, a cost element, and one of the cost elements, and both the time element and the cost element may be designated.

In addition, the point management unit 204 applies the point calculation rule, lists the purchase history of the customer, gives weight when the time element of the purchased product overlapping is included within a predetermined period, and the amount of purchased product exceeds a certain level If you stand, you can assign weights. In addition, each value is assigned according to the calculation of points according to the calculation rule, and when the customer presents the point card after purchase, it is calculated according to the accumulation ratio in the point accumulation step, and the accumulated point information can be updated.

The storage unit 205 stores data including at least one of the personalized coupon, the product data, the personal purchase information, and the store purchase card information. At this time, the storage unit 205 stores product data transmitted from the point service server, personalized coupons based on the product data, store purchase card information for a point card presented when a customer purchases a product, and an individual transmitted through the customer terminal. Various data such as purchase information and point accumulation information can be stored.

3 is an exemplary diagram illustrating a configuration of a customer terminal of a system for providing personalized coupons according to an embodiment of the present invention.

Referring to FIG. 3 , the customer terminal 300 of the system for providing personalized coupons of the present invention includes a communication unit 301 that communicates with the point service server 200 , a control unit 302 that controls the operation of each component, and a point service server It includes a storage unit 303 for storing the personalized coupon received from the 200, and a coupon verification unit 304 for verifying the validity of the personalized coupon received from the point service server.

The communication unit 301 is a communication device required for the customer terminal 300 to transmit and receive data to and from the point service server 200, and includes a configuration operable according to various communication standards currently used or to be used in the future.

The control unit 302 is a configuration that gives a specific command to each configuration so that each configuration can operate according to its original function, and may be implemented by a processor capable of data processing, etc. , may be functionally separated within one processor. That is, the control unit 302 may include at least one arithmetic unit, wherein the arithmetic unit is a general-purpose central processing unit (CPU), a programmable device device (CPLD, FPGA) implemented appropriately for a specific purpose, and an application-specific semiconductor. It may be an arithmetic unit (ASIC) or a microcontroller chip.

The storage unit 303 is a configuration for storing data, and may be implemented by a hard disk or the like, and may include all of a variety of storage media.

The coupon verification unit 304 can confirm that the coupon issuance is provided to individual customers with purchasing power, and implements a process for verifying that data transmitted from different places are the same information, and each is separated and implemented by a different processor It may also be functionally separated within one processor.

From a manufacturer's point of view, there may be a disadvantage of providing a discount service to customers who are not customers with purchasing power, so a method of verifying the identity of the customer of the coupon sent to each individual is required.

Accordingly, the coupon issuance of the point service server is provided to individual customers with purchasing power, and the coupon verification unit 304 verifies the coupon through customer identification, and transmits personal purchase information to the point service server through reservation only in the case of the customer. do. In this case, purchasing power is defined as having purchasing power when the frequency or amount of purchasing a product exceeds a certain condition or more. The nature of the scale for abnormal conditions may vary depending on personal purchase information and the type of product.

For example, when product A is discounted, a customer condition in which a customer who has received a personalized coupon is determined to be a customer with purchasing power of product A may be included in the personalized coupon. Such a customer condition may be an accumulated purchase amount of the corresponding product or may be determined as a purchase record within a certain period. In addition, when these customer conditions are accumulated, it is also possible to designate a customer who has satisfied the customer condition several times or more.

When the personalized coupon converted from each product data is transmitted to the customer terminal of each corresponding customer, the target customer item included in the personalized coupon, the purchase status item through the customer's purchase status, and the simplified personal information of the customer are compared respectively. At this time, the item to be compared by the coupon verification unit 304 may compare the target customer size status and the customer's purchase status, or if the customer is designated or limited in the personalized coupon generation process, simplified personal information of the customer can be compared.

The coupon verification unit 304 determines to be included in the product discount list when the personalized coupon including the customer condition matches the personal purchase information entered by the customer through the customer terminal, and generates personal purchase information and then points service server Send to 200. In this case, personal purchase information may be transmitted in the form of a reservation, and personal purchase information may be input using a security solution (ex; Ipin, public certificate, password, etc.).

If the customer condition is not personal purchase information input through the customer terminal 300 , the point service server determines that the customer terminal is not included in the product discount target and does not proceed with further product purchase.

In this way, by preventing the theft of coupons through the coupon verification unit 304 of the customer terminal, additional discounts are possible only to customers with purchasing power through coupons, and personal purchase information through purchase can be analyzed to retain loyal customers. Not only that, but also the product can be offered at a discount at a low price.

4 and 5 are exemplary views illustrating a method for generating and providing a coupon by the system for providing a personalized coupon according to an embodiment of the present invention.

Referring to FIG. 4 , first, a computer or readable record containing a program for a manufacturer employee to execute product sales information such as target customer, scale, product name, data code, point, manufacturer, and event period through the manufacturer terminal 100 . When input is made using a medium, the manufacturer terminal 100 generates product data corresponding to product sales information (S401), and transmits the generated product data to the point service server 200 (S402).

At this time, the target customer, size, product name, data code, point, manufacturer, and event period input by the manufacturer's staff may be arbitrary values stipulated by the manufacturer, or may be values based on analysis information provided by the point service server. For example, if beer is designated as an event product, the manufacturer's staff designates a 15% discount rate specified by the manufacturer, a 10% discount rate that does not exceed the 15% accumulation rate, and a 10% accumulation rate, but In the analysis information, if the sales rate of beer is sold 10% lower than the standard value, you can increase the sales rate by designating a discount rate of 15% and a savings rate of 15%, each adding a rate of 5% to sell products above the standard value.

In addition, if, through the analysis information sent by the point service server, when a customer purchases beer, fried products are purchased at the same time, a personalized coupon with a 5% discount rate for fried products and 5% accumulation rate for the customer who purchased beer is temporarily provided. You can try to increase the sales rate for fried products by sending them to

Next, the point service server stores the received product data, generates personalized coupons for each of the plurality of customer terminals (S410), and transmits the personalized coupons to the customer terminals (S411).

When the customer terminal transmits personal purchase information including customer card information, selected product, personalized coupon information, and selected store (S420), the point service server stores the personal purchase information (S421).

At this time, if the customer information of the personalized coupon sent to each customer matches the personal purchase information entered by the customer through the customer terminal, it is determined that the legitimacy of the customer's personalized coupon has been proven, and the personal purchase information is transmitted (S420) The point service server determines that the purchase of the product is reserved through the step of storing the personal purchase information (S421). However, if the personal purchase information entered by the customer through the customer terminal does not match the customer information of the personalized coupon, it is determined that the legitimacy of the personalized coupon has not been proven and further product purchase is not performed.

Referring to FIG. 5 , after a predetermined period of time has elapsed, a customer visits a store and purchases a product, and inputs it to the store terminal through a point card ( S501 ).

The store terminal transmits store purchase card information including card information, product information, product quantity, affiliated store code, etc. to the point service server (S502).

Next, the point service server checks the customer terminal by matching the transmitted store purchase card information with the personal purchase information (S510), and according to the personal purchase information of the customer terminal, the point accumulation rate for the purchased product or the discount of the purchased product price A ratio is applied (S520).

In the process of matching the store purchase card information and personal purchase information to confirm the customer terminal (S510), the product purchase process can be continued only when the received personalized coupon is valid. However, if the store purchase card information and personal purchase information do not match, it is determined that the personalized coupon does not belong to the customer and the purchase is not proceeded.

At this time, in the process of applying the point accumulation rate for the purchased product or the discount rate of the purchased product price (S520), first, a point grant rule consisting of a point item, a point value, an operation rule, etc. assigned to each product is created and stored. do. Such an operation may be set as a default value in the analysis unit 201 , and may be defined by an input of the manufacturer terminal 100 . As for the point item, a time element item may be added according to the additional discount according to the hourly purchase information of the analysis unit, and may be classified as a cost element yield for adjusting a discount rate for each product. Time element items can be broadly classified into personal purchase information creation time and store purchase card information sending time, and cost element items may include sales volume, quantity, margin, customer purchase history, and the like. The point item may be designated as a time element, one of the time elements, a cost element, and one of the cost elements, and both the time element and the cost element may be designated. As a point calculation rule, if a customer's purchase history is listed and overlapping time elements of purchased products are included within a certain period, weight can be given, and when the amount of purchased products exceeds a certain level, weight can be given . In addition, each value is assigned according to the calculation of points according to the calculation rule, and when the customer presents the point card after purchase, it is calculated according to the point accumulation ratio in the point accumulation step and the accumulated point information is updated.

Finally, the point service server transmits the receipt information to which the accumulation rate and the discount rate are applied to the store terminal (S530) so that the customer can check it, and transmits the product purchase details and analysis information settled to the manufacturer's terminal (S540).

At this time, when a customer purchases a product and presents a point card for point accumulation to the store terminal after the transaction, the store terminal must authenticate that the customer is the customer separately from the payment information and request the point service server to accumulate points.

When the point store purchase card information that authenticates the customer is transmitted to the point service server, the point service server matches the store purchase card information based on the point accumulation request with the personal purchase information held by the point service server 200, and for this purpose, the control unit 203 may match the personal purchase information with the store purchase card information with simplified customer information, for example, a customer ID, a member number, a point card number, and the like.

6 is an exemplary diagram illustrating a method of using a personalized coupon by a customer terminal of a personalized coupon providing system according to an embodiment of the present invention.

6 , the customer terminal 300 of the present invention receives and stores a personalized coupon from the point service server 200 (S610), the customer inputs purchase information through the customer terminal 300 ( S620), verifying the validity of the received personalized coupon (S630), transmitting personal purchase information to the point service server 200 (S640), and receiving the updated point information from the point service server 200 after purchase It may include a receiving step (S650).

First, the point service server may send a personalized coupon to a customer terminal through various message transmission methods such as SMS, e-mail, and PUSH message. In this case, the personalized coupon may be encrypted by a security key shared by the point service server 200 , the customer terminal 300 , and the store terminal 400 .

Next, when the customer receives the personalized coupon, purchase information is input to the customer terminal 300 based on this (S620). The purchase intention is expressed by inputting purchase information such as product name, points, customer information, or select mart, which are items that the customer enters into the personalized coupon, and the purchased item is reserved and can be used as a transaction tool at the time of purchase. Information of reserved items and customer information are provided to the point service server 200 in the form of personal purchase information.

Meanwhile, the customer terminal may check the validity of the personalized coupon. When the point service server provides a personalized coupon to a customer terminal, it is important to provide a personalized coupon to a customer with high purchasing power. .

To this end, in the step of verifying the validity of the personalized coupon received from the point service server (S403), the transmission of personal purchase information is performed through reservation only when the received personalized coupon is valid. In this case, in the step of verifying the validity, a security solution including security information such as IPIN, public certificate, and password may be used.

Then, when the validity is confirmed, the purchase reservation of the product is automatically proceeded through the personal purchase information, and the personal purchase information input from the customer terminal is transmitted to the point service server (S640).

The point service server determines that the purchase reservation of the product is completed by storing the personal purchase information, and when the store purchase card information is transmitted from the store terminal later, it is used when applying the discount rate or the accumulation rate by comparing the stored personal purchase information. can

In addition, if it is checked whether the received payment request information is a legitimate customer's request, and it is confirmed that the customer is a legitimate customer, the point management unit 204 processes the information about the point deduction and purchases the product using points. Points consumed in the customer terminal You can check it easily by updating the information.

At this time, the point information is updated by being transmitted not only to the customer terminal, but also to the store terminal and the point service server. Furthermore, it is possible to check the information on the items to be accumulated and used for points among the items displayed on the receipt.

For example, a customer purchases product A (10000 won) without using a personalized coupon, and uses a personalized coupon for a discounted price (15,000 won) in the existing product B (20,000 won) with a discount rate of 10%, and the accumulation rate If you purchase by applying 10% and purchase product C (500 KRW) without spending cash using 500 of the customer’s 10,000 points, ‘Purchase product A by KRW 10000, add 10% discount to product B to KRW 13,500 Purchasing and accumulating an additional 10% of points to accumulate 100 points, purchase with 500 points for product C, and notify customers by marking the remaining 9600 points on the receipt, and display purchase information, personalized coupon usage information, and point accumulation information on the customer terminal It can be displayed and notified in the same way as display, sound, or vibration.

Accordingly, the customer can check the information on the items that are the target of accumulating and using points among the items purchased by the customer, and through this, an advertisement effect can be obtained for the items targeted for accumulating and using points.

7 is an exemplary diagram illustrating a method for the point service server of the personalized coupon providing system according to an embodiment of the present invention to apply the discount rate and the accumulation rate of the personalized coupon.

Referring to FIG. 7 , the method of applying the discount rate and the accumulation rate of the point service server of the present invention includes the step of generating and storing an application rule of the point discount rate or the accumulation rate (S710), and the points for each product according to the product data are input (S720), calculating points for each product (S730), calculating a discount rate for each product and point accumulation rate for a purchase request (S740), and updating the accumulated point information (S750). can

At this time, the point service server issues personalized coupons to maintain loyalty of customers with purchasing power and grant various discount benefits, creates and stores application rules for discount ratios or point accumulation ratios for each coupon, and collects personal purchase information By doing so, you can list the purchase product status by customer.

At this time, in the process of cataloging, in the form of documents selected by the administrator, such as Hangul (hwp), Word (doc, docx), PowerPoint (ppt, pptx), Excel (xls, xlsx), Acrobat (pdf), and Hunminjeongeum (gul) It may be converted automatically, or data cataloging such as conversion to fit the store terminal form may be performed.

In addition, a method of increasing the discount rate of a product by checking the information of repurchasing the same product within a certain period of time after purchasing one product through the coupon provided by the point service server by performing cumulative calculations on the listed data can proceed.

In addition, in the algorithm for increasing the product discount rate, the accumulated purchase quantity can be added to the personalized coupon, allowing customers to directly check the discount rate that increases when a certain purchase quantity is met. You can conduct marketing that allows you to use the same product at a lower price by identifying not only the list of purchased products on a regular basis, but also purchasing patterns.

Subsequently, a method of periodically inducing purchases of the same product by using the method of conducting a time sale by adding hourly purchase information in the process of data cataloging may also be added.

On the other hand, the point service server analyzes the product data including at least one of quantity of product, product name, product data code, product providing point, product manufacturer, and event period, and provides personalized coupons with different discount rates or accumulation rates. It can be created for each customer terminal.

For example, if the point service server sets the standard of a customer with purchasing power to purchase 10 times within 30 days for product C transmitted by a manufacturer's terminal, if customer A purchases product C more than 10 times in 30 days, customer A In determining product C as a customer with high purchasing power and sending personalized coupons to customer A with high purchasing power and customer B with low purchasing power, a personalized coupon with a 20% discount rate and 20% accumulation rate is issued to customer A. , a personalized coupon with 5% discount rate and 5% accumulation rate can be issued to customer B.

In addition, in consideration of the different purchasing power for each product, personalized coupons may be separately generated, and different personalized coupons may be provided for each product for each of the above customers A and B.

For example, if the standard of customers with purchasing power for product D is 10,000 won or more within 10 days, if customer B purchases product D for 10,000 won or more within 10 days and customer A does not purchase, then customer A will receive D Personalized coupons for products are not issued, and personalized coupons with 10% discount rate and 10% accumulation rate can be issued to customer B.

When the personalization coupon is generated for each customer terminal, the point service server analyzes the accumulated purchased products of the customer terminal and applies a weight for each product to receive a personalized coupon whose discount rate or accumulation rate for products with a high purchase rate is adjusted upward by a preset amount. can be created, and by applying a weight to the store use time for each customer terminal, it is possible to generate a personalized coupon with an upwardly adjusted discount rate or accumulation rate of the product at a certain time.

For example, if the point service server creates a personalized coupon with a 10% discount rate for sweets and meat and a 10% accumulation rate for customer A, the customer A shows a pattern of buying a lot of sweets and meat when purchasing products. If there is, a personalized coupon with a discount rate of 20% and a savings rate of 20% can be issued by raising the preset amount by 10%.

In addition, if the percentage of customer B using the point card is usually high between 19:00 and 21:00, the point service server considers this when providing the personalized coupon to customer B, and inserts "19:00 to 21:00 on the personalized coupon." If used within, a 10% discount rate and an additional 10% discount rate will apply." It is possible to send a guide message, such as, and issue a coupon to which it is applied.

On the other hand, the point service server, when the customer terminal receives personal purchase information, based on the accumulated information of the individual purchase, the customer terminal, based on the product to be purchased and another product with a high purchase ratio at the same time to the customer an advertisement message to the customer It can be retransmitted to the terminal.

For example, if customer A plans to purchase beverages or fish and sends personal purchase information to the point service server, the point service server analyzes the accumulated data and other products that other customers purchase together with beverages and fish, bread , seasonings, etc. to provide a personalized coupon with a 10% discount rate and 10% accumulation rate for bread and seasoning applied to customer A, and retransmit an advertisement message containing advertisements for bread and seasoning to the customer terminal. can

When creating personalized coupons for each customer terminal, the point service server designates the number of purchases or purchase amount regardless of product in order to activate the use of personalized coupons. It is possible to additionally create a personalized coupon with an upwardly adjusted discount or accumulation rate.

For example, if the number of personalized coupons used within 30 days on the point service server exceeds 20 times, it is possible to create a personalized coupon that applies a 5% discount rate and 5% accumulation rate from the total amount of products purchased 21 times. In this case, when customer A purchases a personalization coupon for a total of 20 times, through the customer terminal, “At the 21st visit, a 5% discount of the total price and a 5% point accumulation rate will be applied to any product.” It is possible to send a guide message, such as, and issue a coupon to which it is applied.

In addition, in order to activate the use of the personalized coupon, a guide message is transmitted every 5, 10, and 15 times, and the customer can check the number of times of using the personalized coupon remaining until the additional personalized coupon is issued through the customer terminal.

In addition, when the customer terminal transmits personal purchase information and the store purchase card information is transmitted from the store terminal within a preset time, the point service server may increase the discount rate or the accumulation rate by a preset amount, and the customer terminal may The purchase amount of the purchased product may be compared with a preset accumulation rate or discount rate, and a personalized coupon including additional purchase amount information for maximally receiving accumulation or discount benefits may be additionally generated and transmitted to the customer terminal.

For example, when customer B uses the customer terminal to transmit the details of his/her planned purchase product and personalized coupon to the point service server at 17:00, and uses customer B's point card at 17:30 at the store terminal, The point service server may confirm that the point card has been used within a preset time (eg, 1 hour), and may further issue a personalized coupon to which a discount rate of 10% and an accumulation rate of 10% are applied upward.

In addition, if customer A purchases 1.5L of milk and 1.5kg of meat and uses a point card, the point service server states that if an additional purchase of 500ml of milk or 0.5kg of meat, the discount rate of 10% and the accumulation rate of 10% may be increased. A personalized coupon of the content may be additionally generated, and a personalized coupon including additional purchase amount information that can maximize accumulation or discount benefits may be issued and transmitted to the customer terminal.

On the other hand, the personalized coupon providing method of the present invention may be implemented by a computer-readable medium or a terminal-readable medium. Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media.

In addition, computer-readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

Communication media typically include computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism, and when including any information delivery media, the point service of the present invention included in the server.

Terminal readable media can be any available media that can be accessed by a terminal and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the terminal-readable medium may include both a terminal storage medium and a communication medium.

Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

Communication media typically include terminal readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism, and when including any information delivery media, the point service of the present invention included in the server.

In addition, in the algorithm that can increase the product discount rate when repurchasing, a method of providing additional discount information to customers through signals such as screen display, alarm, vibration, and sound within the repurchase time can be added, and the accumulated purchase amount of the customer can be added. Customers with purchasing power can be identified at a glance, and by introducing a discount method that exceeds the existing coupon discount rate for frequently purchased items, it is possible to retain many loyal customers for the same product.

In addition, as an algorithm used in the advertising method, a mind map, tech-tree or similar analysis method of the product purchase status can be added. can be used to emphasize the

As an analysis pattern, the items purchased by other customers are primarily linked and the data of multiple customers' purchases is accumulated to send the most overlapping items and items discounted using coupons together in the point information transmission stage. Through this method, the customer can check discount information on other items that can be purchased in addition to the items previously purchased by the customer, and use the customer’s purchasing psychology to advertise discount prices for other purchased items of customers who have purchased similar products. Other products can be purchased cheaply as well.

For example, if 10 customers purchase vegetables, seasonings, and alcoholic beverages through a personalized coupon, and another 10 customers purchase meat, ramen, or alcoholic beverages through a personalized coupon, the product is vegetables - seasonings - alcoholic beverages and meat - ramen - If customer A purchases only fish and uses a personalized coupon with a discount rate of 10% and accumulation rate of 10%, then through customer A's customer terminal, a 5% discount rate and 5% accumulation rate of seasonings and fish are personalized Issue coupons and advertise personalized coupons that allow discounts and accumulation of meat, ramen, and alcoholic beverages.

From the product seller's point of view, it has the effect of increasing the overall sales revenue by increasing the purchase probability and inducing purchases of several items to customers who purchase frequently through discount information on items purchased by other customers similar to the customer.

In addition, you can select potential purchasers who do not use the store for a certain period of time, and temporarily issue personalized coupons with small discounts to potential purchasers to promote services for personalized coupons as well as purchases from other companies Customers can also be attracted.

For example, if customer A has not used store B for 180 days, a one-time meat discount rate of 5% and a savings rate of 5% are sent to customers who have not used store B for more than 180 days, so that customer A An advertisement is sent to the customer's terminal saying, "If you purchase meat 5 or more times in 30 days, a personalized coupon with a 10% discount rate and 10% accumulation rate will be provided." In addition, by applying the advertisement using the above accumulated data, “If a personalized coupon with a meat discount rate of 10% and a savings rate of 10% is provided, you can receive a discount coupon for ramen and alcohol with a 5% discount rate and 5% accumulation rate.” An advertisement message containing the contents of can also be transmitted.

As such, those skilled in the art to which the present invention pertains will recognize that the present invention can be implemented in other specific embodiments without changing the technical spirit or essential features thereof. Therefore, it should be understood that the embodiments described above are merely exemplary, and not restrictive in that the scope is limited. In addition, the flowchart shown in the drawings is merely a sequential order exemplarily shown in order to achieve the most desirable result in practicing the present invention, and it goes without saying that other additional steps may be provided or some steps may be deleted. .

The technical features described in this specification and the implementation implementing the same are implemented as digital electronic circuits, computer software, firmware, or hardware including the structures described herein and structural equivalents thereof, or a combination of one or more thereof can be implemented as In addition, an implementation implementing the technical features described herein is a computer program product, ie, a module relating to computer program instructions encoded on a tangible program storage medium for controlling the operation of a processing system or for execution by it. It can also be implemented as

The computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of matter that affects a machine readable radio wave signal, or a combination of one or more thereof.

Meanwhile, in this specification, the term “device” or “system” includes all devices, devices, and machines for processing data, including, for example, a processor, a computer, or a multiprocessor or computer. A processing system includes, in addition to hardware, all code forming an execution environment for a computer program upon request, such as, for example, code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more thereof. can do.

A computer program, known as a program, software, software application, script or code, etc., may be written in any form of a programming language, including compiled or interpreted language or a priori or procedural language, and may be a stand-alone program, module, component, sub It may be implemented in any form, including in routines or other units suitable for use in a computer environment. A computer program, on the other hand, does not necessarily correspond to a file in a file system, and stores multiple interactive files (e.g., one or more modules, subprograms, or portions of code) within a single file or provided to the requested program. files), or parts of files that hold other programs or data (eg, one or more scripts stored within a markup language document). The computer program may be implemented to be executed on one or more computers or multiple computers located at one site or distributed over a plurality of sites and interconnected by a wired/wireless communication network.

On the other hand, a computer-readable medium suitable for storing computer program instructions and data is, for example, a semiconductor memory device such as an EPROM, an EEPROM, and a flash memory device, such as a magnetic disk such as an internal hard disk or an external disk, a magneto-optical disk and all forms of non-volatile memory, media, and memory devices, including CD and DVD disks. The processor and memory may be supplemented by, or integrated into, special purpose logic circuitry.

Implementations implementing the technical features described herein may include, for example, backend components, such as data servers, or middleware components, such as, for example, application servers, or may include, for example, implementations of the subject matter described herein by the user. It may be implemented in a front-end component, such as a web browser or a client computer having a graphical user interface that can interact with it, or in a computing system including any combination of one or more of such back-end, middleware or front-end components. The components of the system may be interconnected by any form or medium of digital data communication, such as, for example, a communication network.

Hereinafter, in addition to the above-described content, a more specific embodiment that can implement the components included in the system and the method for providing a personalized coupon described herein will be described in detail.

The system and the method for providing personalized coupons described in this specification are partially or through means for executing computer software, program code or instructions on a client device or a server associated with a web-based storage system or one or more processors included in the server. can be used as a whole. Here, the processor may be a part of a computing platform such as a server, a client, a network infrastructure, a mobile computing platform, a fixed computing platform, and the like, and specifically may be a type of computer or processing device capable of executing program instructions, codes, and the like. In addition, the processor may further include a memory for storing the method for providing personalized coupons, instructions, codes and programs, and if the memory is not included, the method for providing personalized coupons through a separate interface, instructions, codes and programs are stored on the CD- You can also access storage devices such as ROM, DVD, memory, hard disk, flash drive, RAM, ROM, cache, etc.

In addition, the systems and methods of providing personalized coupons described herein may be used, in part or in whole, by means of a server, client, gateway, hub, router, or device executing computer software on network hardware. Here, the software may be executed on various types of servers such as a file server, a print server, a domain server, an Internet server, an intranet server, a host server, a distributed server, etc., and the aforementioned servers include a memory, a processor, a computer-readable storage medium, The storage medium, communication device, port, client, and may further include an interface for accessing other servers through a wired/wireless network. In addition, the personalized coupon providing method, command, code, etc. may also be executed by the server, and other devices necessary for executing the personalized coupon providing method may be implemented as a part of a hierarchy associated with the server.

In addition, the server may provide an interface to other devices including, without limitation, a client, another server, a printer, a database server, a print server, a file server, a communication server, a distributed server, and the like, and the connection through the interface is a wired/wireless network can facilitate remote execution of programs. In addition, any of the devices connected to the server through the interface may further include at least one storage device capable of storing the personalized coupon providing method, command, code, etc., and the central processor of the server is the command, code to be executed on different devices. etc. may be provided to the device to be stored in the storage device.

On the other hand, the system and the method for providing personalized coupons described in this specification may be partially or wholly used through the network infrastructure. Here, the network infrastructure may include devices such as computing devices, servers, routers, hubs, firewalls, clients, personal computers, communication devices, routing devices, and the like, and separate modules capable of executing respective functions, and the like, as mentioned above. In addition to one device and module, it may further include storage media such as storage flash memory, buffer, stack, RAM, ROM, and the like. In addition, the method for providing a personalized coupon, a command, a code, etc. may also be executed and stored by any one of a device, a module, and a storage medium included in the network infrastructure, and other devices necessary for executing the method for providing a personalized coupon are also network infrastructure. It may be implemented as part of a structure.

In addition, the system and the method for providing a personalized coupon described herein may be implemented as hardware or a combination of hardware and software suitable for a specific application. Here, the hardware includes both general-purpose computer devices such as personal computers and mobile communication terminals and enterprise-specific computer devices, and the computer devices include memory, microprocessors, microcontrollers, digital signal processors, application integrated circuits, programmable gate arrays, programmable arrays, etc. It may be implemented as a device including the like or a combination thereof.

The computer software, instructions, code, etc. described above may be stored or accessed by a readable device, wherein the readable device is a computer component having digital data used for computing for a certain time interval, such as RAM or ROM. Solid state storage, permanent storage such as optical disk, mass storage such as hard disk, tape, drum, etc., optical storage such as CD or DVD, flash memory, floppy disk, magnetic tape, paper tape, standalone RAM disk, large capacity removable from computer It may include memory such as storage and dynamic memory, static memory, variable storage, network-attached storage such as cloud, and the like. On the other hand, commands and codes here include data-oriented languages such as SQL and dBase, system languages such as C, Objective C, C++, and assembly, architectural languages such as Java and NET, and application languages such as PHP, Ruby, Perl, and Python, etc. All of the same languages are included, but the present invention is not limited thereto and may include all languages widely known to those of ordinary skill in the art to which the present invention pertains.

In addition, the term “computer-readable medium” as used herein includes any medium that contributes to providing instructions to a processor for program execution. Specifically, it includes, but is not limited to, a data storage device, a non-volatile medium such as an optical disk, a magnetic disk, etc., a volatile medium such as a dynamic memory, and a transmission medium such as a coaxial cable, a copper wire, an optical fiber, etc. for transmitting data.

On the other hand, the components implementing the technical features of the present invention included in the block diagrams and flowcharts shown in the accompanying drawings herein mean a logical boundary between the components. However, according to an embodiment of software or hardware, the illustrated components and their functions are executed in the form of stand-alone software modules, monolithic software structures, codes, services, and combinations thereof, and can execute stored program codes, instructions, etc. Since the functions may be implemented by being stored in an executable medium in a computer having a processor, all such embodiments should also be regarded as falling within the scope of the present invention.

Accordingly, although the accompanying drawings and descriptions thereof describe the technical features of the present invention, they should not be simply inferred unless a specific arrangement of software for implementing these technical features is clearly mentioned. That is, the various embodiments described above may exist, and since such embodiments may be partially modified while retaining the same technical characteristics as the present invention, this should also be regarded as falling within the scope of the present invention.

In addition, in the case of the flowchart, the operations are depicted in the drawings in a specific order, but this is illustrated to obtain the most desirable result, and such operations must be performed in the illustrated specific order or sequential order, or that all illustrated operations must be executed should not be construed as being In certain cases, multitasking and parallel processing may be advantageous. In addition, the separation of various system components of the embodiments described above should not be construed as requiring such separation in all embodiments, and the described program components and systems are generally integrated together into a single software product or in multiple software products. It should be understood that it may be packaged.

As such, this specification is not intended to limit the invention by the specific terminology presented. Therefore, although the present invention has been described in detail with reference to the embodiments described above, those of ordinary skill in the art to which the present invention pertains may modify, change and deformation can be applied. The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts are interpreted as being included in the scope of the present invention. should be

100: manufacturer terminal
200: point service server
201: analysis unit
202: communication department
203: control unit
204: point management unit
205: storage
300: customer terminal
301: communication department
302: control unit
303: storage
304: coupon verification unit
400: store terminal

Claims (13)

delete delete an analysis unit that analyzes the product data transmitted by the manufacturer's terminal and generates a personalized coupon for each of a plurality of customer terminals;
a communication unit for transmitting and receiving data to and from any one of a manufacturer terminal, a customer terminal, and a store terminal, and transmitting a personalized coupon to the customer terminal;
a control unit for receiving personal purchase information corresponding to the personalized coupon from the customer terminal, and matching the store purchase card information with the personal purchase information when receiving the store purchase card information from the store terminal to identify the customer terminal;
a point management unit for applying a point accumulation rate for purchased products or a discount rate for the purchase product price according to the personal purchase information of the customer terminal;
a storage unit for storing data including at least one of the personalized coupon, the product data, the personal purchase information, and the store purchase card information;
includes,
The analysis unit,
When the personalized coupon is generated for each customer terminal, the accumulated purchase product of the customer terminal is analyzed, and the discount rate or the accumulation rate of the product with a high purchase rate is applied by applying a weight to each product to generate a personalized coupon, which is adjusted upward by a preset amount,
The control unit is
When receiving personal purchase information from the customer terminal, based on the accumulated information of the personal purchase information, the customer terminal retransmits to the customer terminal an advertisement message advertising another product with a high rate of purchase at the same time as the product to be purchased Point service server, characterized in that.
◈Claim 4 was abandoned when paying the registration fee.◈ 4. The method of claim 3,
The analysis unit,
Analyze the product data including at least one of quantity of product, product name, product data code, product providing point, product manufacturer, and event period to generate personalized coupons with different discount rates or accumulation rates for each customer terminal A point service server with
delete ◈Claim 6 was abandoned when paying the registration fee.◈ 4. The method of claim 3,
The analysis unit,
When the personalized coupon is generated for each customer terminal, a weight is applied to the store use time for each customer terminal to generate a personalized coupon with an upwardly adjusted discount rate or accumulation rate of the product at a certain time.
delete delete ◈Claim 9 was abandoned when paying the registration fee.◈ 4. The method of claim 3,
The point management unit,
Point service server, characterized in that when the customer terminal transmits personal purchase information and the store terminal transmits the store purchase card information within a preset time, the discount rate or the accumulation rate is increased by a preset amount.
◈Claim 10 was abandoned when paying the registration fee.◈ 4. The method of claim 3,
The control unit is
When the store terminal transmits the store purchase card information, the purchase amount of the product purchased by the customer terminal is compared with a preset accumulation rate or discount rate, and personalization including additional purchase amount information that can maximize accumulation or discount benefits Point service server, characterized in that the coupon is additionally generated and transmitted to the customer terminal.
delete delete delete

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