JP2009058737A - System for deliverying electronic pop display information - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To deliver content data, such as, distribution merchandise information and advertisement information to electronic POP equipment installed at the distributor side, via a management server on a network, such as, the Internet to display merchandise information and advertisement information, and to set, register, change and update the delivered content data over the network. <P>SOLUTION: This electronic POP display information delivery system is provided with electronic POP equipment Aa on the first distributor A side, terminal equipment Ba on the second distributor B side capable of transmitting generation specifying information for generating content data, and material data on distribution goods, its advertisement, and the like; an information management server Ca on the electronic POP service provider C side for delivering the content data; and an electrical communication line network N, such as the Internet, for connecting the electronic POP equipment Aa on the first distributor A side, the terminal equipment Ba on the second distributor B side and the information management server Ca on the electronic POP service provider C side. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention is installed in distribution stores such as supermarkets, convenience stores, mass retailers, etc. that sell products such as food, household appliances, furniture, household items, clothing, daily necessities, etc., and displays distribution item information, advertisement information, etc. The present invention relates to an electronic POP display information distribution system that distributes content data for display to an electronic POP device (electronic advertisement information display device), and displays distribution product information, advertisement information, and the like as video information (image information). .

  In recent years, in merchandise distribution stores such as supermarkets and convenience stores, content such as product information and advertising information related to products displayed on the merchandise display shelves in the store has been provided to customers such as display shelves. It is broadcast as a moving image or a still image on a display screen of an electronic POP (device) such as a small liquid crystal display installed at a plurality of locations.

  Examples of image broadcasting systems for merchandise information and advertisements related to store handling products using such electronic POPs include Patent Document 1, Patent Document 2, Patent Document 3, and the like. When POP is installed and content data such as product information and advertisement information is reproduced and streamed, content data such as product information and advertisement information is set in advance for the electronic POP one by one. Or registered.

  In addition, when changing or updating the content data to be reproduced on the electronic POP installed in the distribution store, the electronic POP is removed from the distribution store and the content is manually replaced. Therefore, when changing and updating the contents data of the electronic POP installed in a plurality of distribution stores instead of one distribution store at the same time, it is done by manual human tactics.

  In addition, when an electronic POP is installed in a distribution store, an electronic POP service provider (software manufacturer) that provides in-store broadcasting of content data (software) using the electronic POP to the distribution store is an electronic POP. Equipment (hardware) was prepared and installed.

The prior art documents relevant to the present application are described below.
Japanese Patent Laid-Open No. 11-015376 JP 2000-089892 A JP, 2004-227126, A In this way, when setting, registering, changing, or updating content data for an electronic POP, it is necessary to do it manually one by one. It is necessary to manually register, change, and update content data at the site or taking it home. For this reason, when working at a plurality of stores, it takes a lot of labor and labor.

  In addition, setting, changing, and updating electronic POP content data at a plurality of stores at the same time requires work personnel as many as the number of stores at the minimum, and the electronic POP installed in any store In addition, it is very difficult to grasp and specify which content is set, and there is a problem that labor costs are excessive.

  The present invention provides an electronic POP service provider (software manufacturer) with an electronic communication line installed in a distributor (distribution store) of a supermarket, a convenience store, a mass retailer or the like by a terminal of the service provider. Distribute content data such as distribution merchandise information and advertisement information related to store handling products to electronic POP devices via a data management server on a network such as the Internet without directly touching and operating the electronic POP devices. Thus, product information and advertisement information are displayed, and content data to be distributed can be set, registered, changed, or updated in an electronic POP device.

  According to the first aspect of the present invention, there is provided an electronic POP device on the first distributor A side that outputs and displays distribution information and advertisement information thereof as video information based on content data for electronic POP display, and the electronic Distributes generation designation information for generating content data for POP display and terminal devices on the second distributor side capable of transmitting material data relating to distribution items and advertisements thereof, and content data for electronic POP display Electricity such as the Internet connecting the data management server on the electronic POP service provider side, the electronic POP device on the first distributor side, the terminal device on the second distributor side, and the data management server on the electronic POP service provider side And a data management server on the electronic POP service provider side sends it from a terminal device on the second distributor side. Based on the generated generation designation information and the material data relating to the distribution product and its advertisement, the content data for electronic POP display is generated and distributed to the designated electronic POP device on the first distributor side, The POP device is an electronic POP display information distribution system that outputs and displays video information based on the received content data.

  According to a second aspect of the present invention, in the electronic POP display information distribution system according to the first aspect, the electronic POP device is connected to the first distributor side according to an instruction from a data management server on the electronic POP service provider side. 1 is an electronic POP display information distribution system installed in

  According to a third aspect of the present invention, in the electronic POP display information distribution system according to the first aspect, the electronic POP device on the first distributor side is designated by an instruction from a terminal device on the second distributor side. 1 is an electronic POP display information distribution system installed on the distributor side.

  According to the electronic POP display information distribution system of the present invention, since the electronic POP device installed on the first distributor side (for example, a distribution store) is provided with communication means using an electric communication line, the electronic POP service provider side Content data is distributed and sent from the data management server to designated electronic POP devices via the network, and the distribution product information based on the content data and its advertisement information are reproduced and broadcast as video information. be able to.

  In addition, according to the electronic POP display information distribution system of the present invention, one or more electronic POP devices on the first distributor side each have a communication function, and at the same time, each electronic POP device can be identified. Since each electronic POP device can be identified, a plurality of electronic POP devices are distinguished from the data management server on the electronic POP service provider side, and the content data is obtained. It becomes possible to send in.

  Further, on the data management server on the electronic POP service provider side, distribution content data generating means (application program is installed) for generating distribution content data based on the material data for generating distribution content data. In order to generate generation instruction information (including application data and application programs) and distribution content data supplied from the second distributor through a terminal device such as a personal computer. Based on the material data, distribution content data (distribution data) can be generated by the application program on the data management server.

  In addition, since the data management server on the electronic POP service provider side is provided with a distribution setting unit, the distribution destination of the distribution content data generated on the data management server (the name of the first distributor or the electronic POP device) The unique identification code symbol), the date and time of delivery (period), the contents of data to be delivered, etc. can be set by the delivery setting means.

  Also, a timer for recording the distribution date (actual information) such as the distribution date and time of the content data distributed to the electronic distributor device on the first distributor side on the data management server on the electronic POP service provider side And the distribution result measuring means using the memory, the distribution result corresponding to the electronic POP device on the first distributor side is transmitted from the data management server via the network at the terminal device on the second distributor side. Search and collect.

  The electronic POP display information distribution system of the present invention will be described in detail below based on the embodiment. FIG. 1 is a system block diagram illustrating the electronic POP display information distribution system of the present invention.

  As shown in FIG. 1, the electronic POP display information distribution system of the present invention is an electronic POP device Aa on the first distributor A side and a terminal device Ba that supplies material data (source data) on the second distributor B side. And a data management server Ca on the electronic POP service provider C side, and the electronic POP device Aa, the terminal device Ba, and the data management server Ca are connected via a telecommunication network N such as the Internet. Configured.

  The electronic POP device Aa arranged on the first distributor A side is a communication that can be connected to a telecommunication network N such as the Internet (via a telecommunication line connection center on the first distributor A side if necessary). Provided in a sales store (distribution store) of the first distributor A, and distribution product information, advertisement information thereof, etc. are distributed via the network N at the store. Based on the content data for the electronic POP display that comes, it is reproduced and displayed as video information on the display screen.

  In addition, the electronic POP device Aa records, as necessary, a timer for accumulating the actual time required for reproduction and broadcast, a reproduction actual date and time, a reproduction actual video (image such as a moving image and a still image) information name, and the like. Content reception performance measuring means equipped with a memory or the like, each of which records playback / broadcast performance information of the electronic POP device Aa, and the performance information is periodically provided as confirmed performance information via the network N as an electronic POP service provider. It is transmitted to the data management server Ca on the C side.

  The terminal device Ba (such as a personal computer) arranged on the second distributor B side is an electronic device for outputting and displaying the distribution product information, its advertisement information, etc. as image information on the display screen of the electronic POP device Aa. It is possible to transmit generation designation information for generating content data for POP display and material data (source data) such as information relating to distribution products and advertisements thereof.

  On the electronic POP service provider C side, content generation designation information transmitted from the terminal device Ba on the second distributor B side and material data (source data) that is material information of the distribution data and content data related to the advertisements thereof. ), A data management server Ca for generating content data for electronic POP display, which is content data for distribution to the electronic POP device Aa, is provided. The electronic POP display content data (distribution data) can be generated based on dedicated application data or application programs prepared by the second distributor B side or the electronic POP service provider C side.

  Further, the electronic POP service provider C side has a database Cb that can be written and read by the data management server Ca, and material data (source data) transmitted from the terminal device Ba on the second distributor B side, Stores application data, application program data, application data prepared by the electronic POP service provider C, application program data, content data for electronic POP display for distribution generated by the data management server Ca, etc. To do.

  The data management server Ca on the electronic POP service provider C side sends the electronic POP device Aa of the designated first distributor A via the network N based on the generation designation information on the second distributor B side. Based on the content data, the display screen of the electronic POP device Aa that distributes the content data for POP display and receives the content data displays video information (video, still image, Image information such as characters).

  In addition, on the data management server Ca on the electronic POP service provider C side, distribution content data generation means (application program is installed) for generating distribution content data based on material data for generating distribution content data. Including).

  Data based on generation instruction information (including application data and application programs) supplied from the second distributor through a network using a terminal device such as a personal computer, and material data for generating content data for distribution Content data (distribution data) for distribution is generated by an application program on the management server Ca.

  In addition, a distribution setting unit is provided on the data management server Ca on the electronic POP service provider C side. The distribution destination of the content data for distribution generated on the data management server Ca (the name of the first distributor A, the unique identification code symbol of the electronic POP device Aa, etc.), the distribution date and time (period), the data contents to be distributed, etc. Set by the distribution setting means.

  Further, on the data management server Aa on the electronic POP service provider C side, actual information (distribution results) such as the distribution date and contents of the content data distributed to the electronic POP device Aa on the first distributor A side is displayed. It is provided with a delivery record measuring means using a timer for recording and a memory. Then, the terminal device Ba on the second distributor B side searches and collects the distribution results corresponding to the electronic POP devices Aa on the first distributor A side from the data management server Ca via the network. Can do.

  In implementing the electronic POP display information distribution system of the present invention, first, the first distributor A installs the electronic POP device Aa from the second distributor B or the electronic POP service provider C to the first distributor A side. Receive the request. Then, the second distributor B or the electronic POP service provider C obtains consent from the first distributor A to install the electronic POP device Aa.

  After obtaining approval from the first distributor A to install the electronic POP device Aa, an electronic POP service in which the second distributor B or an order from the second distributor B orders the store of the first distributor A One or more electronic POP devices Aa are installed by the provider C.

  In the present invention, the first distributor A is, for example, a trading company that plans and sells distribution goods (or products), wholesalers, wholesalers, retailers, etc., and the second distributor B is, for example, A manufacturer, processor, or processor that manufactures, processes, or processes a distribution product (or product). Further, the first distributor A and the second distributor B may be different companies, the same management company or the same group management company (for example, a manufacturing and sales company), or a parent company and a subsidiary.

  The electronic POP display information distribution system of the present invention is operated based on the system flowcharts shown in FIGS.

  FIG. 2 shows installation of electronic POP equipment Aa on the first distributor A side, registration of material data for generating content data for electronic POP display from the second distributor B to the electronic POP service provider C, and FIG. 10 is a flowchart for explaining video information (video information, image information such as still images and characters) of the electronic POP device Aa until playback / broadcasting.

<S1a>
First, the electronic POP service provider C installs the electronic POP device Aa in the store of the first distributor A.

<S1b>
From the terminal device Ba of the second distributor B via the network N, the data management server Ca of the electronic POP service provider C receives generation instruction information, content data (material data), application data, and the like regarding the target distribution product. Send and register in database Cb.

<S2>
The data management server Ca of the electronic POP service provider C distributes the registered generation instruction information and content data (material data) based on application data (application program prepared by the electronic POP service provider C). Convert to

<S3>
The second distributor B connects the terminal device Ba to the data management server Ca of the electronic POP service provider C via the network N and opens an input screen for service management.

<S4>
The second distributor B inputs the specific electronic POP equipment Aa to be distributed to the first distributor A and the designation information such as the distribution date and time and the content data to be distributed to the data management server Ca at the terminal device Ba. ,sign up.

<S5>
The data management server Ca of the electronic POP service provider C sends the designated content data and the like to each designated electronic POP device Aa of the store of the first distributor A based on the designation information registered by the terminal device Ba. Start distribution.

<S6>
Each designated electronic POP device Aa in the store of the first distributor A receives designated content data distributed from the data management server Ca of the electronic POP service provider C.

<S7>
Each designated electronic POP device Aa in the store of the first distributor A reproduces and broadcasts information related to the distribution product information and advertisement information based on the received designated content data and the like.

  FIG. 3 shows change / registration of material data for generating content data for electronic POP display from the second distributor B to the electronic POP service provider C, and change of the electronic POP device Aa of the first distributor A ( FIG. 6 is a flowchart for explaining up to playback / broadcast of updated (updated) video information (image information such as moving images, still images, and characters).

<S1>
The second distributor B transmits the generation designation information to be changed and the content data (material data) to be changed from the terminal device Ba to the data management server Ca of the electronic POP service provider C via the network N, and the data management server Ca. Registered in the database Cb.

<S2>
The data management server Ca converts the registered change generation designation information and the changed content data (material data) into content data in a distribution format based on the application data.

<S3>
The second distributor B connects the terminal device Ba to the data management server Ca of the electronic POP service provider C via the network N and opens an input screen for service management.

<S4>
The second distributor B inputs, changes, and registers the specific electronic POP device Aa to be distributed to the data management server Ca and designation information such as the distribution date and time and the content data to be distributed at the terminal device Ba.

<S5>
The data management server Ca starts distribution of the designated changed content data to each designated electronic POP device Aa in the store of the distributor A based on the designation information changed and registered by the terminal device Ba of the second distributor B. To do.

<S6>
Each designated electronic POP device Aa in the store of the first distributor A receives designated changed content data distributed from the data management server Ca.

<S7>
Each designated electronic POP device Aa in the store of the first distributor A, based on the received designated changed content data and the like, updated distribution product information, video information related to the advertisement and advertisement (video, still image, (Image information such as text) is played back and aired.

  FIG. 4 shows an inquiry about the reproduction results of video information (video information, image information such as still images and characters) of the electronic POP device Aa on the first distributor A side, the first distributor A, the second distributor B, and the electronic FIG. 10 is a flowchart for explaining an operation example of calculation of charge for playing performance, billing for charging, and payment in provision and use of an electronic POP information service between POP service providers C.

FIG. 5 also shows an example of calculation of replay performance charge, charge billing, and payment operation in the provision and use of the electronic POP information service between the first distributor A, the second distributor B, and the electronic POP service provider C. FIG.

<S1>
The second distributor B connects the terminal device Ba to the data management server Ca of the electronic POP service provider C via the network N and opens an input screen for service management.

<S2>
At the terminal device Ba, the second distributor B designates each electronic POP device Aa unique to the first distributor to the data management server Ca, and records the actual information (reproduction, broadcast performance time, reproduction, broadcast performance contents, respectively). Inquiries about distribution results data).

<S3>
The data management server Ca sends the actual information of the designated electronic POP device Aa (unique code) inquired from the terminal device Ba of the second distributor B, and receives and collects the actual information transmitted from the electronic POP device Aa. A search is made from the inside, and the result information of the electronic POP device Aa (reproduction result data such as reproduction, broadcast result time, reproduction, broadcast result contents, etc.) is sent as a response to the terminal device Ba.

<S4>
The second distributor B receives the performance information of the designated electronic POP device Aa received from the data management server Ca at the terminal device Ba.

<S5>
Based on the record information of the designated electronic POP device Aa received by the terminal device Ba, the second distributor B operates the data management server Ca for the electronic POP service provider C, and the electronic to the first distributor A. POP display fees, etc. are calculated and fixed at regular intervals.

The system block diagram explaining the electronic POP display information delivery system of this invention. The system flowchart figure explaining installation of electronic POP apparatus, data registration, and reproduction | regeneration of video information (image information) in the electronic POP display information delivery system of this invention. The system flowchart figure explaining the reproduction | regeneration (update), data registration, and reproduction | regeneration of video information (image information) in the electronic POP display information delivery system of this invention. The system flowchart figure explaining the reproduction | requirement performance inquiry and charge calculation in the electronic POP display information delivery system of this invention. The system flowchart figure explaining the charge of the charge in the electronic POP display information delivery system of this invention, and payment.

Explanation of symbols

A ... 1st distributor (for example, distributor)
Aa ... Electronic POP device B ... Second distributor (for example, manufacturer, processor)
Ba ... Terminal equipment C ... Electronic POP service provider (for example, information service provider)
Ca ... Data management server Cb ... Database N ... Network

Claims (3)

  Electronic POP device on the first distributor side that outputs and displays distribution information, advertisement information thereof, etc. as video information based on content data for electronic POP display, and generation for generating content data for electronic POP display A terminal device on the second distributor's side capable of transmitting designated data and material data relating to the distribution product and its advertisement, etc., a data management server on the electronic POP service provider's side that distributes the content data for electronic POP display, An electronic communication network such as the Internet for connecting the electronic distributor device on the first distributor side, the terminal device on the second distributor side, and the data management server on the electronic POP service provider side, and providing the electronic POP service The data management server on the merchant side generates the generation designation information transmitted from the terminal device on the second distributor side, Based on the material data relating to the advertisement, etc., content data for electronic POP display is generated and distributed to the designated electronic POP device on the first distributor side, and the electronic POP device is based on the received content data. An electronic POP display information distribution system characterized in that video information is output and displayed.   2. The electronic POP display information distribution system according to claim 1, wherein the electronic POP device is installed on the first distributor side according to an instruction from a data management server on the electronic POP service provider side.   The electronic POP display information distribution system according to claim 1, wherein the electronic POP device on the first distributor side is installed on the first distributor side according to an instruction from a terminal device on the second distributor B side.

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