JP2006309488A - System, device and program for advertisement delivery service - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To deliver an appropriate advertisement the advertisement content of which is focused on each customer while keeping a customer's anonymity without collecting customer information such as name or age. <P>SOLUTION: A payment terminal device in a shop comprises a means acquiring electronic money identification information used for payment of a commodity from an electronic money retaining medium presented by a customer; and a means transmitting the acquired electronic money identification information and unique payment terminal identification information preset in the payment terminal device to an advertisement delivery device. The advertisement delivery device comprises a means registering the electronic money identification information and payment terminal identification information received from the payment terminal device in conformation to each other; and a means acquiring electronic money identification information registered in conformation to identification information of a payment terminal device set in a shop which receives advertisement information, and forming delivery information of advertisement information with the electronic money identification information as a delivery destination. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement distribution service system, apparatus, and program for distributing advertisements to electronic money users.

When a store collects user information such as the customer's name and age and distributes advertisement information of products according to the user's age etc. by e-mail or postal mail, it is on paper or a Web screen from each user who receives the advertisement distribution service It was necessary to collect personal information and register it in the customer management device on the store side. The contents are various such as name, age, gender, address, telephone number, e-mail address. In addition to the complexity of registration, the Personal Information Protection Law will be enforced in the future, and very strict management is required for service providers (mainly stores) to collect.
When a store distributes advertisements using the Internet, it often uses an advertising agency. However, when an advertising agency is used, the usage fee corresponding to the number of times the advertisement is displayed is paid from the store to the advertising agency. There is a need. For this reason, it is useful for stores with franchise throughout the country, such as large stores, from the perspective of guiding them to actual stores, but for stores with a narrow commercial area, such as local shopping streets, The advertising effect is small for the cost.

On the other hand, electronic money has recently become widespread and used as regional money for a certain closed area. As long as it is regional money, it has been lacking in versatility across regions. However, due to technological advances, it has become possible to mount from a card type to a mobile phone that has become established as an infrastructure. Is recognized as a general payment method. At the same time, read / write devices necessary for electronic money settlement are also installed in users and stores, and fundamental issues related to applications such as unknown usage location and method are being solved compared to conventional devices. Further penetration is expected.
Conventionally, as marketing technique technologies depending on settlement means, for example, those described in Patent Document 1 and Patent Document 2 below are known.
JP 2001-117951 A JP 2001-357297 A

However, the technique described in Patent Document 1 relates to marketing centered on an EC site developed on the Internet, and does not perform marketing targeting actual stores such as local shopping streets.
Similarly, the technique described in Patent Document 2 describes that marketing is performed mainly by using a credit card as a settlement means. However, the collection of user information is based on a conventional method. In addition, since it is premised on the registration of personal information by the user, it does not eliminate the complexity of registration and management of personal information.

  An object of the present invention is to automatically allow an electronic money user to maintain anonymity of a customer without collecting customer information such as name and age by using electronic money settlement at an actual store such as a local shopping street. It is an object to provide an advertisement distribution service system, apparatus, and program capable of recognizing, analyzing the purchasing tendency of each recognized customer, and distributing an appropriate advertisement with a narrowed advertisement content for each customer.

In order to achieve the above object, an advertisement distribution service system according to the present invention comprises an advertisement distribution device and a payment terminal device installed in a store,
The settlement terminal device of the store is
First means for acquiring electronic money identification information used for payment of a product from an electronic money holding medium presented by a customer, the acquired electronic money identification information, and a unique payment terminal identification preset in the payment terminal device And a second means for transmitting information to the advertisement distribution device,
The advertisement distribution device is
A third means for registering the electronic money identification information and the payment terminal identification information received from the payment terminal device in association with each other in the payment information table; and a fourth means for receiving advertisement information from a store where the payment terminal device is installed. And the electronic money identification information registered in the payment information table in association with the identification information of the payment terminal device installed in the store that received the advertisement information, and the electronic money identification information is distributed to The fifth means for creating the distribution information of the advertisement information and the distribution information for receiving the electronic money identification information of the customer from the information terminal capable of reading the electronic money identification information and using the electronic money identification information as the distribution destination And sixth means for transmitting to the information terminal.

In addition, the settlement terminal device of the store,
First means for acquiring electronic money identification information used for payment of a product from an electronic money holding medium presented by a customer, acquired electronic money identification information, product information of a product purchased by a customer, and the payment terminal device A second means for transmitting unique settlement terminal identification information set in advance to the advertisement distribution device,
The advertisement distribution device is
A third means for registering the electronic money identification information, the merchandise information, and the payment terminal identification information received from the payment terminal device in association with the payment information table; and a specific advertisement product from the store where the payment terminal device is installed. Among the electronic money identification information registered in the payment information table in association with identification information of a payment terminal device installed in a store that has received the advertisement information; 5th means for acquiring electronic money identification information used for settlement of a product corresponding to the product type, and creating the distribution information of the advertisement information using the electronic money identification information as a distribution destination, and reading the electronic money identification information Sixth means for receiving customer electronic money identification information from a possible information terminal and transmitting distribution information with the electronic money identification information as a distribution destination to the information terminal Characterized in that it comprises a.

In addition, the settlement terminal device of the store,
First means for acquiring electronic money identification information used for payment of a product from an electronic money holding medium presented by a customer, acquired electronic money identification information, and unique payment terminal identification preset in the payment terminal device And a second means for transmitting information to the advertisement distribution device,
The advertisement distribution device is
Third means for associating and registering in the store information table the region code of the store where the payment terminal device is installed and the payment terminal identification information, and the region code corresponding to the payment terminal identification information received from the payment terminal device 4th means which acquires the said area code and the said electronic money identification information and payment terminal identification information which were received from the payment terminal device in association with each other, and it registers into a payment information table, and the said payment terminal device Is registered in the payment information table in association with the fifth means for receiving advertising information for a specific area from the store where is installed and the identification information of the payment terminal device installed in the store receiving the advertising information. The electronic money identification information used for the settlement of the product at the store of the area code corresponding to the specific area is obtained Receiving the electronic money identification information of the customer from an information terminal capable of reading the electronic money identification information; and a sixth means for creating the distribution information of the advertisement information using the electronic money identification information as a distribution destination. And seventh means for transmitting distribution information as a distribution destination to the information terminal.

  The sixth means sorts the usage frequency of the electronic money identification information registered in the settlement information table by region code, and estimates a region where the usage frequency is high as a main purchase region of a customer who uses the electronic money. The electronic money identification information used for the settlement of the product at the store having the region code of the purchase region as the estimation result is acquired from the settlement information table, and the distribution information of the advertisement information is the distribution destination of the electronic money identification information. It is characterized by creating.

In addition, the settlement terminal device of the store,
First means for acquiring electronic money identification information used for payment of a product from an electronic money holding medium presented by a customer, acquired electronic money identification information, product information of a product purchased by a customer, and the payment terminal device A second means for transmitting unique settlement terminal identification information set in advance to the advertisement distribution device,
The advertisement distribution device is
Third means for associating and registering in the store information table the region code of the store where the payment terminal device is installed and the payment terminal identification information, and the region code corresponding to the payment terminal identification information received from the payment terminal device A fourth means for associating the region code with the electronic money identification information and the product information received from the payment terminal device and the payment terminal identification information in association with each other and registering them in the payment information table; Corresponds to the fifth means for receiving advertising information of a specific advertising product type for a specific area from the store where the payment terminal device is installed, and the identification information of the payment terminal device installed in the store receiving the advertising information In addition, among the electronic money identification information registered in the settlement information table, the merchandise of the advertisement product type is stored at a store having an area code corresponding to the specific area. A sixth means for acquiring electronic money identification information used for the settlement of the information, creating distribution information of the advertisement information using the electronic money identification information as a distribution destination, and an information terminal capable of reading the electronic money identification information from the customer Receiving the electronic money identification information and transmitting the distribution information having the electronic money identification information as a distribution destination to the information terminal.

  Further, the sixth means sorts the usage frequency of the electronic money identification information registered in the settlement information table according to the region code, and sets the frequently used region as the main purchase region of the customer who uses the electronic money. The electronic money identification information used for the payment of the product of the advertisement product type in the store having the region code of the purchase area of the estimation area is estimated and obtained from the payment information table, and the electronic money identification information is used as a delivery destination. The distribution information of the advertisement information is created.

  The advertisement distribution apparatus according to the present invention receives electronic money identification information used by a customer for payment of goods and payment terminal identification information of a payment terminal apparatus installed in a store from the payment terminal apparatus, and the received electronic money A first means for associating the identification information with the payment terminal identification information and registering it in the payment information table; a second means for receiving advertising information from a store where the payment terminal device is installed; and the advertising information. Acquire electronic money identification information registered in the payment information table in association with identification information of a payment terminal device installed in a store, and create distribution information of the advertisement information using the electronic money identification information as a distribution destination The third means for receiving the information and receiving the electronic money identification information of the customer from the information terminal capable of reading the electronic money identification information, and the distribution information having the electronic money identification information as a distribution destination Characterized in that it comprises a fourth means for transmitting to the information terminal.

  Also, the electronic money identification information and product information used by the customer for payment of the product and the payment terminal identification information of the payment terminal device installed in the store are received from the payment terminal device, and the received electronic money identification information and the product are received. First means for associating information and payment terminal identification information in association with each other and registering them in the payment information table; second means for receiving advertisement information of a specific advertising product type from the store where the payment terminal device is installed; The electronic used for the payment of the product corresponding to the advertisement product type among the electronic money identification information registered in the payment information table in association with the identification information of the payment terminal device installed in the store that received the information Third means for acquiring money identification information and creating distribution information of the advertisement information using the electronic money identification information as a distribution destination, and reading the electronic money identification information Receiving the electronic money identification information from the information terminal customer can, characterized in that it comprises a fourth means for transmitting the distribution information to the electronic money identification information and delivery destination to the information terminal.

  A first means for associating the region code of the store where the product payment terminal device is installed and the payment terminal identification information and registering them in the store information table; and electronic money identification information used by the customer for payment of the product; The payment terminal identification information of the payment terminal apparatus is received from the payment terminal apparatus, the area code corresponding to the received payment terminal identification information is acquired from the store information table, and the area code and the payment terminal apparatus received from the payment terminal apparatus Second means for associating electronic money identification information and payment terminal identification information with each other and registering them in the payment information table; and third means for receiving advertisement information for a specific area from a store where the payment terminal device is installed And an electronic manager registered in the payment information table in association with the payment terminal identification information of the payment terminal device installed in the store that has received the advertisement information. The electronic money identification information used for the settlement of the product at the store of the area code corresponding to the specific area is acquired from the identification information, and the distribution information of the advertisement information is created using the electronic money identification information as a distribution destination. And a fifth means for receiving the customer's electronic money identification information from an information terminal capable of reading the electronic money identification information and transmitting distribution information having the electronic money identification information as a distribution destination to the information terminal. It is characterized by providing.

  The fourth means sorts the usage frequency of the electronic money identification information registered in the settlement information table by region code, and estimates the region where the usage frequency is high as the main purchase region of the customer who uses the electronic money. The electronic money identification information used for the settlement of the product at the store having the region code of the purchase region as the estimation result is acquired from the settlement information table, and the distribution information of the advertisement information is the distribution destination of the electronic money identification information. It is characterized by creating.

  A first means for associating the region code of the store where the product payment terminal device is installed and the payment terminal identification information and registering them in the store information table; and electronic money identification information used by the customer for payment of the product; The product information and the payment terminal identification information of the payment terminal device are received from the payment terminal device, the area code corresponding to the received payment terminal identification information is obtained from the store information table, and the area code and the payment terminal apparatus are A second means for associating the received electronic money identification information, product information, and payment terminal identification information with each other and registering them in a payment information table; and a specific area targeted for a specific area from a store where the payment terminal device is installed A third means for receiving the advertising information of the advertising product type, and the identification information of the settlement terminal device installed in the store that has received the advertising information, Among the electronic money identification information registered in the completed information table, the electronic money identification information used for the settlement of the product of the advertisement product type is acquired at the store of the area code corresponding to the specific area, and the electronic money identification information The fourth means for creating the distribution information of the advertisement information with the distribution destination as the distribution destination and the electronic money identification information of the customer from the information terminal capable of reading the electronic money identification information, and the electronic money identification information as the distribution destination And fifth means for transmitting distribution information to the information terminal.

  Further, the fourth means sorts the usage frequency of the electronic money identification information registered in the settlement information table by region code, and sets the region where the usage frequency is high as the main purchase region of the customer who uses the electronic money. The electronic money identification information used for the payment of the product of the advertisement product type in the store having the region code of the purchase area of the estimation area is estimated and obtained from the payment information table, and the electronic money identification information is used as a delivery destination. The distribution information of the advertisement information is created.

  An advertisement distribution program according to the present invention receives electronic money identification information used by a customer for payment of a product and payment terminal identification information of a payment terminal device installed in a store from the payment terminal device, and the received electronic money A first step of registering the identification information and the payment terminal identification information in association with each other in the payment information table; a second step of receiving advertisement information from a store in which the payment terminal device is installed; Acquire electronic money identification information registered in the payment information table in association with identification information of a payment terminal device installed in a store, and create distribution information of the advertisement information using the electronic money identification information as a distribution destination Receiving the electronic money identification information of the customer from an information terminal capable of reading the electronic money identification information and distributing the electronic money identification information. It is executed and a fourth step of transmitting the distribution information to previously the information terminal to the computer and said.

  Also, the electronic money identification information and product information used by the customer for payment of the product and the payment terminal identification information of the payment terminal device installed in the store are received from the payment terminal device, and the received electronic money identification information and the product are received. A first step of associating information and payment terminal identification information with each other and registering them in the payment information table; a second step of receiving advertisement information of a specific advertising product type from a store where the payment terminal device is installed; The electronic used for the payment of the product corresponding to the advertisement product type among the electronic money identification information registered in the payment information table in association with the identification information of the payment terminal device installed in the store that received the information A third step of acquiring money identification information and creating distribution information of the advertisement information using the electronic money identification information as a distribution destination; Receiving a customer's electronic money identification information from an information terminal capable of reading information, and causing the computer to execute a fourth step of transmitting distribution information having the electronic money identification information as a distribution destination to the information terminal. And

  A first step of registering in the store information table in association with the region code of the store where the payment terminal device for the product is installed and the payment terminal identification information; and electronic money identification information used by the customer for payment of the product; The payment terminal identification information of the payment terminal apparatus is received from the payment terminal apparatus, the area code corresponding to the received payment terminal identification information is acquired from the store information table, and the area code and the payment terminal apparatus received from the payment terminal apparatus A second step of registering electronic money identification information and payment terminal identification information in association with each other in a payment information table; and a third step of receiving advertisement information for a specific area from a store in which the payment terminal device is installed. And registered in the payment information table in association with the payment terminal identification information of the payment terminal device installed in the store that has received the advertisement information. The electronic money identification information used for the settlement of the goods at the store of the area code corresponding to the specific area is acquired, and the distribution information of the advertisement information is obtained using the electronic money identification information as a distribution destination. A fourth step of creating, a fifth step of receiving the customer's electronic money identification information from an information terminal capable of reading the electronic money identification information, and transmitting distribution information having the electronic money identification information as a distribution destination to the information terminal; These steps are executed by a computer.

  In the fourth step, the usage frequency of the electronic money identification information registered in the settlement information table is sorted by region code, and the region where the usage frequency is high is set as the main purchase region of the customer who uses the electronic money. The electronic money identification information used for the settlement of the product at the store having the area code of the purchase area of the estimation area is obtained from the payment information table, and the electronic money identification information is used as a delivery destination of the advertisement information. The method includes the step of creating distribution information.

  A first step of registering in the store information table in association with the region code of the store where the payment terminal device for the product is installed and the payment terminal identification information; and electronic money identification information used by the customer for payment of the product; The product information and the payment terminal identification information of the payment terminal device are received from the payment terminal device, the area code corresponding to the received payment terminal identification information is obtained from the store information table, and the area code and the payment terminal apparatus are A second step of associating the received electronic money identification information, merchandise information, and payment terminal identification information with each other and registering them in a payment information table; and a specific area targeted for a specific area from the store where the payment terminal device is installed For the third step of accepting advertisement information of the advertisement product type and the identification information of the settlement terminal device installed in the store that accepted the advertisement information. At the same time, the electronic money identification information used for the payment of the product of the advertising product type at the store of the area code corresponding to the specific area is acquired from the electronic money identification information registered in the payment information table, A fourth step of creating distribution information of the advertisement information using the money identification information as a distribution destination; receiving the electronic money identification information of the customer from an information terminal capable of reading the electronic money identification information; and distributing the electronic money identification information A fifth step of transmitting the distribution information to the information terminal is executed by a computer.

  In the fourth step, the usage frequency of the electronic money identification information registered in the settlement information table is sorted by region code, and the region where the usage frequency is high is set as the main purchase region of the customer who uses the electronic money. The electronic money identification information used for the payment of the product of the advertisement product type in the store having the region code of the purchase area of the estimation area is estimated and obtained from the payment information table, and the electronic money identification information is used as a delivery destination. A step of creating distribution information of the advertisement information is provided.

According to the present invention, electronic money identification information is acquired from an electronic money holding medium held by a customer, the electronic money identification information is collected by store, product type, or region, and advertisement information received from the store is obtained. Created when advertisement delivery information was created using the electronic money identification information as the delivery destination, and the customer sent the electronic money identification information to the advertisement delivery device using an information terminal installed in the home or a shopping street. Deliver ad delivery information.
This makes it possible to distribute advertisements according to the purchasing tendency of each customer without registering personal information for identifying the customer in advance. That is, it is possible to distribute advertisements according to the purchasing tendency of each customer while maintaining the customer's anonymity.
And since advertising information can be distributed only to stores or regions that customers use frequently, it can increase advertising effectiveness with low advertising costs, increase the number of customers in local shopping streets, etc. Can contribute.

Hereinafter, an embodiment for carrying out the present invention will be specifically described with reference to the drawings.
FIG. 1 is a system configuration diagram showing an embodiment of an advertisement distribution service system according to the present invention.
The advertisement distribution service system of this embodiment is installed in a store device 2 and an advertisement distribution device 3 connected via the Internet 1 and the user (customer) 's home, and is connected to the advertisement distribution device 3 via the Internet 1. Information terminal device 4, information terminal device 5 installed in a local shopping street and connected to the advertisement distribution device 3 via the Internet 1, a mobile phone 6 carried by a user and equipped with an electronic money card 61 therein, and many The EC site 7 where the virtual store 71 is opened.
The store apparatus 2 includes a plurality of POS terminals (settlement terminals) 21a and 21b installed in the store, a store management apparatus 22 that transmits settlement information in these POS terminals 21a and 21b to the advertisement distribution apparatus 3, and a user U Reads the electronic money ID from the electronic money cards 23a and 23b presented by the customer, transmits the electronic money ID to the POS terminals 21a and 21b, and determines the amount of electronic money held in the electronic money card 23a or the electronic money card 23b of the mobile phone 25. Electronic money read / write devices 24a and 24b that are rewritten to the amount corresponding to the price of the product purchased by the user, and store information such as the store name and advertisement information of the own store are transmitted to the advertisement distribution device 3 and registered. An information terminal 25 is provided.
Here, the electronic money ID is identification information unique to the IC chip constituting the electronic money card, and is unique information regardless of increase or decrease in the amount of electronic money.
A unique payment terminal ID assigned in advance is set in the POS terminals 21a and 21b.
The POS terminal 21a. 21 b may be directly connected to the advertisement distribution device 3 via the Internet 1 without going through the store management device 22.

The advertisement distribution device 3 receives the electronic money ID and the payment terminal ID from the store management device 22 of the store via the Internet 1 and stores them in the payment information table 321 of the database 32 and the information terminal of the store device 2 25, store information and advertisement information are received from the Internet 1 and registered in the store information table 322 of the database 32 and the advertisement information file 323, and the frequency of use of the electronic money used by each user for each region is obtained. It is configured with a Web server 33 that performs processing such as storing in the regional use frequency table 324.
The settlement server 31 and the web server 33 are configured as separate servers, but may be configured as a single server.

The information terminal device 4 installed at the user's home includes an electronic money read / write device 42 that reads an electronic money ID from an electronic money card 41 possessed by the user and a personal computer 43.
In the personal computer 43, a product displayed in the virtual store 71 can be selected on the EC site 7 via the Internet 1, and the product can be settled using electronic money.
When payment is made, the amount of electronic money held in the electronic money card 41 is equivalent to the price of the product purchased by the user by the electronic money read / write device 42, as in the case of purchasing the product at the store. It can be rewritten with a reduced amount.
Further, the personal computer 43 accesses the Web server 33 of the advertisement distribution apparatus 3 via the Internet 1 and causes the electronic money read / write apparatus 42 to read the electronic money ID of the electronic money card 41 owned by the user. When transmitted to 33, the advertisement distribution information destined for the electronic money ID is returned and displayed.

An information terminal device 5 installed in a service center in a local shopping street has the same function as the information management device 4 and reads an electronic money ID from an electronic money card 81 built in a mobile phone 8 carried by the user. An electronic money read / write device 82 and a personal computer 83 are included.
Also in this information terminal device 5, the personal computer 83 accesses the Web server 33 of the advertisement distribution device 3 via the Internet 1, and the electronic money ID of the electronic money card 81 of the mobile phone 8 owned by the user is stored in the electronic money. When the reading / writing device 42 reads the data and transmits it to the Web server 33, the advertisement distribution information destined for the electronic money ID is returned and displayed.
As a result, even if the user does not have a personal computer installed at home, the advertisement distribution information destined for the electronic money ID owned by the user can be confirmed on the display screen of the personal computer 83.

When the mobile phone 6 accesses the Web server 33 of the advertisement distribution apparatus 3 via the Internet 1 and transmits the electronic money ID of the built-in electronic money card 61 to the Web server 33, the advertisement distribution is made with the electronic money ID as the destination. Information is returned and displayed.
The information terminal device 4 and the mobile phone 6 may be configured as one device.

  FIG. 2 is a hardware configuration diagram of the payment server 31, which includes a CPU 311, a display device 312, an input device 313, and an internal memory 314, and a payment program 315 is stored in the internal memory 314.

  FIG. 3 is a hardware configuration diagram of the Web server 32, which includes a CPU 321, a display device 322, an input device 323, and an internal memory 324. The internal memory 324 stores a store information registration program 325 and electronic money usage frequency by region. A program 326, an advertisement information registration program 327, and an advertisement information distribution program 328 are stored.

FIG. 4 is a flowchart showing the store information registration processing procedure of the store information registration program 325 in the Web server 32.
In each store, when it is desired to distribute the advertisement information of the own store to a user who has settled with electronic money at the own store, the information terminal 25 of the own store first accesses the Web server 33 via the Internet 1 and is prepared in the Web server 33. Select the store information registration menu.
Then, the store information registration program 325 returns a store information registration screen 500 as illustrated in FIG. 5 to the information terminal 25 for display.
Therefore, when the store name, address, telephone number, area code, and POS terminal ID installed at the store are entered on the store information registration screen 500 and the OK button is operated, the input information is transferred to the Web server 33. Sent.
In this case, the area code is a unique code assigned to the area where the store exists, and for example, a zip code is input. Alternatively, the information is entered by referring to a list created by an organization having jurisdiction over the commercial area such as the Chamber of Commerce and Industry.

If the store information registration program 325 receives the store information input from the store information terminal 25 on the store information registration screen 500 (step 401), the store information registration program 325 stores the received store information in the store information table 322 of the database 32. (Step 402).
By receiving store information for each store, store information as shown in FIG. 6 is stored in the store information table 322.
FIG. 6 shows an example in which store ID 3221, store name 3222, address 3223, telephone number 3224, area code 325, and one or more POS terminal IDs (3226) are registered as store information.
The store ID 3221 is automatically numbered and registered by the store information registration program 325.

FIG. 7 is a flowchart showing an advertisement information registration program 327 advertisement information registration processing procedure.
In each store, when it is desired to distribute advertisement information of the own store to a user who has settled with electronic money at the own store, the store information of the own store is first registered in the Web server 33, and then the information terminal 25 of the own store is transferred to the Web server 33. Access is made via the Internet 1 and an advertisement information registration menu prepared in the Web server 33 is selected.
Then, the advertisement information registration program 327 returns an advertisement information registration screen 800 illustrated in FIG. 8 to the information terminal 25 for display.
Therefore, in this advertisement information registration screen 800, a region code and a store name are input, and further, a store-limited advertisement or an advertisement for the entire region is specified. Further, a distinction between sale and bargain, type of advertisement target product, advertisement period When the user inputs information such as time, discount information, and comments and operates the OK button, the input information is transmitted to the Web server 33.
When the advertisement information registration program 327 receives the advertisement information input from the store information terminal 25 through the advertisement information registration screen 500 (step 701), the advertisement information registration program 327 stores the received advertisement information in the advertisement information file 323 of the database 32. Separately stored (step 702).
In the example of FIG. 8, an example in which advertisement information composed only of characters is shown. Needless to say, an image of an advertisement target product can be input from a digital camera or an image scanner.

FIG. 9 is a flowchart showing a payment processing procedure of the payment program 315 in the payment server 31.
In the present embodiment, when the user U purchases a product at a store where the electronic money read / write devices 24a and 24b are installed and makes a payment at the POS terminal 21a, the electronic money card 23a owned by the user or the electronic money card The cellular phone 25 having the built-in 23b is brought close to the electronic money read / write devices 24a and 24b, and the ID and the remaining balance of the electronic money card are read.
The POS terminal 24a reduces the electronic money corresponding to the purchased merchandise amount from the retained balance, and then sends the electronic money ID, the product type information, the settlement date and time, and the POS terminal ID to the settlement server 31 via the store management device 22 and the Internet 1. Send.
When the payment program 315 of the payment server 31 receives the electronic money ID, the product type information, the payment date and time, and the POS terminal ID of the purchased product, the received information is stored in the payment information table 321 of the database 32 (step 901). .
The process of step 901 is executed every time an electronic money ID is received from each store.
Accordingly, the payment information table 321 stores the payment information as shown in FIG.

FIG. 10 shows an example in which a store ID 1001, a store name 1002, a POS terminal ID 1003, a settlement date 1004, product information 1005, a region code 1006, and an electronic money ID 1007 are stored.
Note that the store ID 1001, store name 1002, and area code are automatically acquired from the store information table 322 by the payment program 315 using the POS terminal ID as a key and stored.
Moreover, although the example which registered the classification information of the purchased goods is shown, it can be constituted so that it can be divided and registered into the maker, the brand name, and the product name in a narrow sense, starting with the classification by the JICFS code in a broad sense. Needless to say.

FIG. 11 is a flowchart showing the procedure of the advertisement information distribution process of the advertisement information distribution program 328 in the Web server 32.
The advertisement information distribution program 328 determines whether there is advertisement information for which advertisement mail has not been created among the advertisement information stored in the advertisement information file 323 (step 1101). It is determined whether the information is limited to the store or the entire area (step 1102). If the information is limited to the store, it is registered in the settlement information table 321 in association with the store ID or POS terminal ID of the advertisement request source. The acquired electronic money ID and product type information are acquired (step 1103).
Next, the electronic money ID of the customer who purchased the product corresponding to the advertisement target product information of the advertisement request source is extracted from the information acquired in step 1103, and the customer having the electronic money is set as the advertisement mail delivery destination. Select (step 1104).
Then, an advertisement mail for the selected advertisement mail delivery destination is created and registered in the transmission file (step 1105).

FIG. 12 shows the configuration of the advertisement mail registered in the transmission file, and a plurality of electronic money IDs are designated as transmission destinations for one advertisement content.
Next, it is determined whether there is an advertisement mail whose advertisement delivery time limit has passed in the transmission file (step 1106), and if there is, it is deleted (step 1107).
If not, next, it is determined whether or not the electronic money ID is received from the customer information terminal or the shopping street information terminal (step 1108). The mail is extracted from the transmission file and distributed (step 1109), and the process returns to step 1101.
On the other hand, if the advertisement information is specified for the entire area in step 1102, it is registered in the settlement information table 321 in association with the same area code as the area code in which the store that requested the advertisement exists. All the existing electronic money IDs are acquired (step 1110).
Then, the customer having the electronic money is selected as the advertisement mail delivery destination (step 1101).
Thereafter, an advertisement mail for the selected advertisement mail delivery destination is created and registered in the transmission file (step 1105).
FIG. 13 shows an example of advertisement distribution information that is distributed to the information terminal or mobile phone of the user who owns the electronic money ID = 045123456 and displayed on the display screen 1300.

  As described above, it is possible to distribute advertisements according to the purchasing tendency of each customer by using the electronic money ID collected at the time of payment without causing the user to register personal information including a user name and a telephone number in advance. Become. That is, it is possible to distribute advertisements according to the purchasing tendency of each customer while maintaining the customer's anonymity.

FIG. 14 is a flowchart showing the processing procedure of the electronic money use frequency sorting program 326 by region.
The regional use frequency sorting program 326 examines in which region each customer mainly purchases products by electronic money settlement, determines the region that is frequently used as the main consumption region or living region, This is for distributing advertisement information in the region.
The regional use frequency sorting program 326 acquires all electronic money IDs for the current month registered in the settlement information table 321 and sorts them in order of ID values (step 1401).
Next, after setting the variable K = 1 (step 1402), all the area codes registered in association with the electronic money ID of the Kth sort order are acquired from the settlement information table 321, and the number of registrations is counted for each area code. Then, it is registered in the regional use frequency table 324 (step 1403).
FIG. 15 shows an example of the regional use frequency table 324. In this table 324, count values 3241 to 3244 of the first to fourth usage frequencies are registered for each electronic money ID.

Next, the area of the area code with the largest count value is estimated as the main living area of the customer who owns the electronic money, and the main living area area code 3245 is registered in the area-specific use frequency table 324 (step 1404).
Next, it is determined whether or not an electronic money ID that has not yet been sorted for use frequency remains (step 1405), and if it remains, after the variable K is updated to K = K + 1 (step 1406), step 1403 is performed. The process of determining the use frequency of the electronic money ID of the next sort order is repeated.

FIG. 16 is a flowchart showing a processing procedure of the advertisement information distribution program 328 in the case of distributing advertisement information using the regional usage frequency table 324 of electronic money.
15, only the step 1610 is different from the processing in FIG. 11, and the steps 1101 to 1109 and 1111 in FIG. 11 and the steps 1601 to 1609 and 1611 in FIG. 16 are the same processing.
In step 1610 of FIG. 16, when the advertisement information is advertisement information for the entire area, the electronic money ID registered in the usage frequency table 324 as the main living area is the same area code as the area code in which the store that requested the advertisement exists. To get all. Then, the customer having the electronic money is selected as an advertisement mail distribution destination and distributed.

  As a result, it is possible to distribute advertising information only to stores or regions that customers use frequently, so it is possible to increase the advertising effect with a small advertising cost, increase the number of visitors in the local shopping street, increase the sales of stores Can contribute.

1 is a system configuration diagram showing an embodiment of an advertisement distribution service system according to the present invention. It is a hardware block diagram of a payment server. It is a hardware block diagram of a Web server. It is a flowchart which shows the shop information registration processing procedure of the shop information registration program in a Web server. It is a figure which shows the example of a shop information registration screen. It is a figure which shows the example of the shop information stored in a shop information table. It is a flowchart which shows the advertisement information registration process sequence of an advertisement information registration program. It is a figure which shows the example of an advertisement information registration screen. It is a flowchart which shows the payment processing procedure of the payment program in a payment server. It is a figure which shows the example of the payment information stored in a payment information table. It is a flowchart which shows the procedure of the advertisement information delivery process of the advertisement information delivery program in a Web server. It is a figure which shows the example of the advertisement mail registered into the transmission file. It is a figure which shows the example of the advertisement delivery information displayed on the display screen of the radio | wireless terminal of the user who owns electronic money ID = 045123456. It is a flowchart which shows the process sequence of the use frequency classification program according to area of electronic money. It is a figure which shows the example of the usage frequency table according to area. It is a flowchart which shows the process sequence of the advertisement information delivery program in the case of delivering advertisement information using the area usage frequency table of electronic money.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Internet 2 Store apparatus 3 Advertisement distribution apparatus 4, 5 Information terminal 6 Mobile phone 21a, 21b POS terminal 23a, 23b Electronic money card 24a, 24b Electronic money read / write device 31 Payment server 32 Database 33 Web server 321 Payment information table 322 Store information Table 323 Advertising information file 324 Usage frequency table by region 315 Payment program 325 Store information registration program 326 Usage frequency sorting program by region 327 Advertising information registration program 328 Advertising information distribution program

Claims (18)

An advertisement distribution service system comprising an advertisement distribution device and a payment terminal device installed in a store,
The settlement terminal device of the store is
First means for acquiring electronic money identification information used for payment of a product from an electronic money holding medium presented by a customer, the acquired electronic money identification information, and a unique payment terminal identification preset in the payment terminal device And a second means for transmitting information to the advertisement distribution device,
The advertisement distribution device is
A third means for registering the electronic money identification information and the payment terminal identification information received from the payment terminal device in association with each other in the payment information table; and a fourth means for receiving advertisement information from a store where the payment terminal device is installed. And the electronic money identification information registered in the payment information table in association with the identification information of the payment terminal device installed in the store that received the advertisement information, and the electronic money identification information is distributed to A fifth means for creating distribution information of the advertisement information as:
6th means which receives a customer's electronic money identification information from the information terminal which can read electronic money identification information, and transmits the delivery information which uses the said electronic money identification information as a delivery destination to the said information terminal. Ad delivery service system. An advertisement distribution service system comprising an advertisement distribution device and a payment terminal device installed in a store,
The settlement terminal device of the store is
First means for acquiring electronic money identification information used for payment of a product from an electronic money holding medium presented by a customer, acquired electronic money identification information, product information of a product purchased by a customer, and the payment terminal device A second means for transmitting unique settlement terminal identification information set in advance to the advertisement distribution device,
The advertisement distribution device is
A third means for registering the electronic money identification information, the merchandise information, and the payment terminal identification information received from the payment terminal device in association with the payment information table; and a specific advertisement product from the store where the payment terminal device is installed. Among the electronic money identification information registered in the payment information table in association with identification information of a payment terminal device installed in a store that has received the advertisement information; 5th means for acquiring electronic money identification information used for settlement of a product corresponding to the product type, and creating the distribution information of the advertisement information using the electronic money identification information as a distribution destination, and reading the electronic money identification information A sixth method of receiving customer electronic money identification information from a possible information terminal and transmitting distribution information having the electronic money identification information as a distribution destination to the information terminal Ad delivery service system, characterized in that it comprises a door. An advertisement distribution service system comprising an advertisement distribution device and a payment terminal device installed in a store,
The settlement terminal device of the store is
First means for acquiring electronic money identification information used for payment of a product from an electronic money holding medium presented by a customer, acquired electronic money identification information, and unique payment terminal identification preset in the payment terminal device And a second means for transmitting information to the advertisement distribution device,
The advertisement distribution device is
Third means for associating and registering in the store information table the region code of the store where the payment terminal device is installed and the payment terminal identification information, and the region code corresponding to the payment terminal identification information received from the payment terminal device 4th means which acquires the said area code and the said electronic money identification information and payment terminal identification information which were received from the payment terminal device in association with each other, and it registers into a payment information table, and the said payment terminal device Is registered in the payment information table in association with the fifth means for receiving advertising information for a specific area from the store where is installed and the identification information of the payment terminal device installed in the store receiving the advertising information. The electronic money identification information used for the settlement of the product at the store of the area code corresponding to the specific area is obtained Receiving the electronic money identification information of the customer from an information terminal capable of reading the electronic money identification information; and a sixth means for creating the distribution information of the advertisement information using the electronic money identification information as a distribution destination. An advertisement distribution service system comprising: seventh means for transmitting distribution information as a distribution destination to the information terminal.   The sixth means sorts the usage frequency of the electronic money identification information registered in the settlement information table by region code, and estimates a region where the usage frequency is high as a main purchase region of a customer who uses the electronic money. The electronic money identification information used for the settlement of the product at the store having the region code of the purchase region as the estimation result is acquired from the settlement information table, and the distribution information of the advertisement information is the distribution destination of the electronic money identification information. The advertisement distribution service system according to claim 3, wherein: An advertisement distribution service system comprising an advertisement distribution device and a payment terminal device installed in a store,
The settlement terminal device of the store is
First means for acquiring electronic money identification information used for payment of a product from an electronic money holding medium presented by a customer, acquired electronic money identification information, product information of a product purchased by a customer, and the payment terminal device A second means for transmitting unique settlement terminal identification information set in advance to the advertisement distribution device,
The advertisement distribution device is
Third means for associating and registering in the store information table the region code of the store where the payment terminal device is installed and the payment terminal identification information, and the region code corresponding to the payment terminal identification information received from the payment terminal device A fourth means for associating the region code with the electronic money identification information and the product information received from the payment terminal device and the payment terminal identification information in association with each other and registering them in the payment information table; Corresponds to the fifth means for receiving advertising information of a specific advertising product type for a specific area from the store where the payment terminal device is installed, and the identification information of the payment terminal device installed in the store receiving the advertising information In addition, among the electronic money identification information registered in the settlement information table, the merchandise of the advertisement product type is stored at a store having an area code corresponding to the specific area. A sixth means for acquiring electronic money identification information used for the settlement of the information, creating distribution information of the advertisement information using the electronic money identification information as a distribution destination, and an information terminal capable of reading the electronic money identification information from the customer Receiving the electronic money identification information, and transmitting the distribution information having the electronic money identification information as a distribution destination to the information terminal.   The sixth means sorts the usage frequency of the electronic money identification information registered in the settlement information table by region code, and estimates the region where the usage frequency is high as the main purchase region of the customer who uses the electronic money. The electronic money identification information used for the settlement of the product of the advertisement product type in the store having the region code of the purchase region of the estimation result is acquired from the settlement information table, and the advertisement is used as the distribution destination. 6. The advertisement distribution service system according to claim 5, wherein information distribution information is created.   The customer receives the electronic money identification information used for the settlement of the product and the payment terminal identification information of the payment terminal device installed in the store from the payment terminal device, and receives the received electronic money identification information and the payment terminal identification information. First means for associating and registering in the payment information table, second means for receiving advertisement information from the store in which the payment terminal device is installed, and a payment terminal device installed in the store in which the advertisement information is received A third means for acquiring electronic money identification information registered in the payment information table in association with the identification information, and creating distribution information of the advertisement information using the electronic money identification information as a distribution destination; Receiving the customer's electronic money identification information from the information terminal capable of reading the identification information, and transmitting distribution information having the electronic money identification information as a distribution destination to the information terminal. Advertisement distribution device, characterized in that it comprises a means.   Electronic money identification information and merchandise information used by a customer for merchandise payment, and payment terminal identification information of a payment terminal apparatus installed in a store are received from the payment terminal apparatus, and the received electronic money identification information and merchandise information and First means for associating payment terminal identification information with each other and registering them in the payment information table; second means for receiving advertisement information of a specific advertising product type from a store where the payment terminal device is installed; and advertising information. Electronic money identification used for the settlement of the product corresponding to the advertisement product type among the electronic money identification information registered in the settlement information table in association with the identification information of the settlement terminal device installed in the accepted store A third means for acquiring information and creating the distribution information of the advertisement information using the electronic money identification information as a distribution destination, and the electronic money identification information can be read Receiving the customer electronic money identification information from the information terminal, the advertisement distribution device, characterized in that it comprises a fourth means for transmitting the distribution information to the electronic money identification information and delivery destination to the information terminal.   First means for associating and registering in the store information table the regional code of the store where the payment terminal device for the product is installed and the payment terminal identification information, and electronic money identification information and payment terminal used by the customer for payment of the product The payment terminal identification information of the device is received from the payment terminal device, the area code corresponding to the received payment terminal identification information is acquired from the store information table, and the area code and the electronic money received from the payment terminal apparatus are received. A second means for associating the identification information with the payment terminal identification information and registering it in the payment information table; a third means for receiving advertisement information for a specific area from the store where the payment terminal device is installed; Electronic money identification registered in the payment information table in association with the payment terminal identification information of the payment terminal device installed in the store that accepted the advertisement information The electronic money identification information used for the settlement of the product at the store of the area code corresponding to the specific area is acquired from the information, and the distribution information of the advertisement information is created using the electronic money identification information as a distribution destination. And fifth means for receiving the customer's electronic money identification information from an information terminal capable of reading the electronic money identification information and transmitting distribution information having the electronic money identification information as a distribution destination to the information terminal. An advertisement distribution apparatus comprising:   The fourth means sorts the usage frequency of the electronic money identification information registered in the settlement information table by region code, and estimates the region where the usage frequency is high as the main purchase region of the customer who uses the electronic money. The electronic money identification information used for the settlement of the product at the store having the region code of the purchase region as the estimation result is acquired from the settlement information table, and the distribution information of the advertisement information is the distribution destination of the electronic money identification information. The advertisement distribution apparatus according to claim 9, wherein the advertisement distribution apparatus generates the advertisement.   First means for associating and registering the region code of the store where the payment terminal device for the product is installed and the payment terminal identification information in the store information table, and electronic money identification information and product information used by the customer for payment of the product And the payment terminal identification information of the payment terminal apparatus is received from the payment terminal apparatus, the area code corresponding to the received payment terminal identification information is acquired from the store information table, and the area code and the payment terminal apparatus are received. A second means for associating the electronic money identification information, the merchandise information, and the payment terminal identification information and registering them in the payment information table; and a specific advertising product for a specific area from the store where the payment terminal device is installed A third means for receiving the advertisement information of the type, and the payment information associated with the identification information of the payment terminal device installed in the store that has received the advertisement information. Acquire electronic money identification information used for settlement of the product of the advertising product type at a store having an area code corresponding to the specific area among the electronic money identification information registered in the table, and distribute the electronic money identification information The fourth means for creating the distribution information of the advertisement information as a destination, and the distribution information for receiving the electronic money identification information of the customer from the information terminal capable of reading the electronic money identification information and using the electronic money identification information as the distribution destination And a fifth means for transmitting the information to the information terminal.   The fourth means sorts the usage frequency of the electronic money identification information registered in the settlement information table by region code, and estimates the region where the usage frequency is high as the main purchase region of the customer who uses the electronic money. The electronic money identification information used for the settlement of the product of the advertisement product type in the store having the region code of the purchase region of the estimation result is acquired from the settlement information table, and the advertisement is used as the distribution destination. 12. The advertisement distribution apparatus according to claim 11, wherein information distribution information is created.   The customer receives the electronic money identification information used for the settlement of the product and the payment terminal identification information of the payment terminal device installed in the store from the payment terminal device, and receives the received electronic money identification information and the payment terminal identification information. A first step of associating and registering in the payment information table; a second step of receiving advertising information from a store where the payment terminal device is installed; and a payment terminal device installed in the store receiving the advertising information A third step of acquiring electronic money identification information registered in the settlement information table in association with the identification information of the electronic information, and creating distribution information of the advertisement information using the electronic money identification information as a distribution destination; The customer's electronic money identification information is received from an information terminal capable of reading the identification information, and distribution information with the electronic money identification information as a distribution destination is sent to the information terminal Ad serving, characterized in that to execute a fourth step of signal to the computer.   Electronic money identification information and merchandise information used by a customer for merchandise payment, and payment terminal identification information of a payment terminal apparatus installed in a store are received from the payment terminal apparatus, and the received electronic money identification information and merchandise information and A first step of associating with payment terminal identification information and registering it in the payment information table; a second step of receiving advertisement information of a specific advertising product type from a store where the payment terminal device is installed; Electronic money identification used for the settlement of the product corresponding to the advertisement product type among the electronic money identification information registered in the settlement information table in association with the identification information of the settlement terminal device installed in the accepted store A third step of acquiring information and creating distribution information of the advertisement information using the electronic money identification information as a distribution destination; and electronic money identification information Receiving a customer's electronic money identification information from a readable information terminal, and causing the computer to execute a fourth step of transmitting distribution information having the electronic money identification information as a distribution destination to the information terminal. Advertising distribution program.   A first step of associating the region code of the store in which the product payment terminal device is installed and the payment terminal identification information with each other and registering them in the store information table; and electronic money identification information and payment terminal used by the customer for the product payment The payment terminal identification information of the device is received from the payment terminal device, the area code corresponding to the received payment terminal identification information is acquired from the store information table, and the area code and the electronic money received from the payment terminal apparatus are received. A second step of associating the identification information and the payment terminal identification information with each other and registering them in the payment information table; a third step of receiving advertisement information for a specific area from a store where the payment terminal device is installed; The electric power registered in the payment information table in association with the payment terminal identification information of the payment terminal device installed in the store that has received the advertisement information. The electronic money identification information used for the settlement of the product at the store of the area code corresponding to the specific area is acquired from the money identification information, and the distribution information of the advertisement information is created using the electronic money identification information as a distribution destination. Fourth step and fifth step of receiving customer's electronic money identification information from an information terminal capable of reading the electronic money identification information and transmitting distribution information having the electronic money identification information as a distribution destination to the information terminal. An advertisement distribution program that causes a computer to execute.   The fourth step sorts the usage frequency of the electronic money identification information registered in the settlement information table by region code, and estimates the region where the usage frequency is high as the main purchase region of the customer who uses the electronic money. The electronic money identification information used for the settlement of the product at the store having the region code of the purchase region as the estimation result is acquired from the settlement information table, and the distribution information of the advertisement information is the distribution destination of the electronic money identification information. The advertisement distribution program according to claim 15, further comprising:   A first step of associating the region code of the store where the product payment terminal device is installed and the payment terminal identification information with each other and registering them in the store information table; and electronic money identification information and product information used by the customer for product payment And the payment terminal identification information of the payment terminal apparatus is received from the payment terminal apparatus, the area code corresponding to the received payment terminal identification information is acquired from the store information table, and the area code and the payment terminal apparatus are received. A second step of registering the electronic money identification information, product information, and payment terminal identification information in a payment information table in association with each other, and a specific advertising product targeting a specific area from the store where the payment terminal device is installed Corresponding to the third step of accepting the type of advertisement information and the identification information of the payment terminal device installed in the store accepting the advertisement information The electronic money identification information used for the settlement of the product of the advertisement product type is acquired at a store having an area code corresponding to the specific area among the electronic money identification information registered in the payment information table, and the electronic money identification A fourth step of creating the distribution information of the advertisement information using the information as a distribution destination; receiving the electronic money identification information of the customer from an information terminal capable of reading the electronic money identification information; An advertisement distribution program for causing a computer to execute a fifth step of transmitting distribution information to be transmitted to the information terminal.   The fourth step sorts the usage frequency of the electronic money identification information registered in the settlement information table by region code, and estimates the region where the usage frequency is high as the main purchase region of the customer who uses the electronic money. The electronic money identification information used for the settlement of the product of the advertisement product type in the store having the region code of the purchase region of the estimation result is acquired from the settlement information table, and the advertisement is used as the distribution destination. The advertisement distribution program according to claim 17, further comprising a step of creating information distribution information.

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