JP2004295326A - Purchase information management system for keeping secret personal information - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide personal merchandise information and advertisement information by collecting and analyzing personal purchase information while keeping secret personal information. <P>SOLUTION: Purchase information is recorded in a purchase information database 30 when payment of merchandise is executed by using a POS terminal 1. When a user who has purchased merchandise performs access from a user terminal 5 to a purchase information management server 3, and inputs a receipt number 101, password and purchaser identification code 7 irrelevant to personal information carried on a receipt 100, the purchase information managing server 3 records the purchase information acquired form the POS terminal 1 and the purchase identification code 7 in the purchase information database 30 by associating them with each other. An electronic receipt server 4 retrieves the purchase information database 30 based on the purchaser identification code 7 in response to access from the user terminal 5, and transmits the purchase history information of the user, merchandise information and advertisement information to the user terminal 5. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a technology for collecting purchase information of an individual using a POS (Point Of Sales) terminal, analyzing the purchase information, and providing information suitable for the individual. The present invention relates to a purchase information management system that collects and analyzes purchase information of individuals and can provide product information to individuals.
[0002]
[Prior art]
In recent years, as seen in supermarkets, when a customer purchases a product, the store side attaches a barcode to the product in advance, reads the barcode with a POS terminal, issues a receipt, and performs payment. Widespread.
[0003]
On the other hand, as described in Patent Document 1 below, an individual fills in personal information on an application form or the like, registers as a member of a store, obtains a membership card, and reads the membership card with a POS terminal at the time of settlement. In addition to providing services such as giving points to individuals, combining purchasing information and personal information and storing them in a database etc., examining the purchasing information and customer attributes such as address, gender, age, etc. There is a way to provide.
[0004]
Also, as disclosed in Patent Document 2 below, there is a method of analyzing purchase information of a POS terminal and automatically providing merchandise information to an individual. However, these methods do not presuppose confidentiality of personal information to the store. Generally, it has been difficult for a store to provide merchandise information or the like to an individual based on the purchase information of the individual without personal information such as a name and an address.
[0005]
In the past, when handling personal information on the store side, it has been common sense to take measures to prevent the leakage of information to third parties, but 100% security is not possible, especially on the Internet, etc. Various security problems are constantly being discovered through such networks. From such a background, it is difficult to target those who register personal information and avoid being a member because of fear of leakage or misuse of the personal information for marketing and data mining.
[0006]
[Patent Document 1]
JP-A-2002-109382
[Patent Document 1]
JP 2000-207460 A
[0007]
[Problems to be solved by the invention]
The present invention has been made in order to solve the above-mentioned problems. The present invention has made it possible to collect and analyze purchase information for each individual while keeping personal information confidential, and to provide product information, advertisement information, and the like suited to the individual. The purpose is to do.
[0008]
[Means for Solving the Problems]
In order to solve the above-mentioned problems, the present invention collects purchase information obtained from a receipt, and converts the purchase information into various identifiers such as a mobile phone and a two-dimensional barcode as an identifier indicating an individual separated from the attribute of the individual. The main feature is that the product information is provided based only on the purchase history based on the purchase information collected next by means of association. As a result, it is possible to acquire personal purchase information without worrying the user of leakage of attribute information such as the name, address, age, and telephone number of the individual, and it is possible to obtain useful product information and advertisement information for the individual. Can be provided.
[0009]
Specifically, the present invention relates to a purchase information management system that records and holds customer purchase information input to a POS terminal located in one or more stores in a purchase information database via a network. When purchasing goods at a store or the like, at the time of checkout by the POS terminal, the purchase information of the individual is recorded in the purchase information database together with the receipt number, and the individual separately receives the receipt number recorded on the receipt received at the time of the checkout And a specific purchaser identification code different from the personal information of the individual by accessing the purchase information database and associating it with the purchase information of the individual.
[0010]
Also, when an individual purchases a product or the like at a store or the like, the individual's purchase information is recorded in the purchase information database together with a receipt number or a two-dimensional barcode at the time of settlement by a POS terminal. Photographing the receipt number or the two-dimensional barcode recorded on the receipt received at the time of settlement by the communication terminal of the present invention, and transmitting a specific purchaser identification code different from the photographed information and personal information of the individual to the purchase information database. And is associated with the individual purchase information.
[0011]
Further, when an individual purchases a product or the like at a store or the like, the purchaser identification code different from the personal information previously acquired by the individual from the personally owned communication terminal is set as a two-dimensional barcode at the time of settlement by the POS terminal. And the POS terminal records the individual purchase information in the purchase information database together with the purchaser identification code.
[0012]
Also, when an individual purchases a product or the like at a store or the like, at the time of settlement by the POS terminal, the purchaser identification code is stored in the POS terminal from a recording medium in which a purchaser identification code different from the personal information previously acquired by the individual is recorded. And the POS terminal records the individual purchase information in the purchase information database together with the purchaser identification code.
[0013]
In addition, an electronic receipt server is provided separately from a purchase information database that records and retains customer purchase information input from a POS terminal located in one or more stores via a network, and a purchaser different from personal information. When an individual accesses the electronic receipt server based on the identification code, the purchase information database collected for each purchaser identification code is coordinated or processed according to the individual's request, and the purchase information of the individual is retrieved. Is provided.
[0014]
In addition, the purchase information in the purchase information database is analyzed for each purchaser identification code different from the personal information, for example, the purchase pattern and the willingness to purchase a new product, and recorded as analysis data, and the purchase information is recorded based on the purchaser identification code. When the individual accesses the electronic receipt server, the analysis data is linked with a product management database and / or an advertisement management database separately owned by a company or the like, so that product information and advertisement information suitable for the individual and the individual Is provided with additional information of the purchased product.
[0015]
Further, the purchase information of the purchase information database is analyzed for each purchaser identification code different from the personal information, for example, a purchase pattern and a desire to purchase a new product, and recorded as analysis data, and the purchase information is recorded on the basis of the purchaser identification code. When the individual accesses the electronic receipt server, the analysis data is linked with a sales strategy and / or a new product development strategy previously recorded in a company system owned by a company or the like, and new product information suitable for the individual is obtained. And product information that is suitable for the individual and that the company wants to sell.
[0016]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
[0017]
[Overview of the system]
FIG. 1 is a diagram showing a system configuration example according to the present invention, wherein 1 is a POS terminal located in a store, 2 is a communication network such as the Internet, 3 is a purchase information management server, 30 is a purchase information database, 4 Is an electronic receipt server, 5 is a user terminal, 6 is a mobile communication terminal such as a mobile phone owned by the user, 7 is a specific purchaser identification code irrelevant to personal information of each user, 8 is a product management server, 80 Denotes a product management database, 9 denotes an advertisement management server, and 90 denotes an advertisement management database. Reference numeral 100 denotes a receipt output from the POS terminal 1, and 101 denotes a receipt number recorded on the receipt 100. In the figure, S-1 to S-7 indicate operations.
[0018]
The basic operation of the present system will be described with reference to FIG. Now, when a user who is a customer makes a purchase at a store and makes a payment at the POS terminal 1, the user receives a receipt 100 recording the purchase information, and the purchase information is transmitted from the POS terminal 1 via the communication network 2 to the purchase information. The information is transmitted to the management server 3 and recorded in the purchase information database 30 (S-1).
[0019]
On the other hand, the user accesses the purchase information management server 3 using the user terminal 5 or the mobile communication terminal 6, and registers the receipt number 101 described in the received receipt 100 with the purchase information database 30 in advance. The user enters the personal identification number and the purchaser identification code 7 which is arbitrarily designated by the user and which is not related to the personal information uniquely determined in the system, and is recorded in the purchase information database 30 by the user. The purchase information is recorded in association with the purchaser identification code 7 of the user (S-2).
[0020]
On the other hand, when there is an access (S-3) from the user terminal 5, the electronic receipt server 4 purchases the purchase information recorded corresponding to the purchaser identification code 7 of the user according to the request of the user. The information database 30 is searched (S-4), the purchase trend of the user is checked, and the product information is read out from the product management database 80 of the product management server 8 (S-5). Such advertisement information is read from the advertisement management database 90 managed by the advertisement management server 9 (S-6) and transmitted to the user terminal 5 (S-7). A similar operation may be performed by the mobile communication terminal 6 instead of the user terminal 5.
[0021]
According to the present invention, by associating the purchaser identification code 7 for each individual with the purchase information while concealing information for identifying the individual, it is possible to analyze individual purchase trends and the like, and to find information suitable for the individual. Is obtained.
[0022]
[First Embodiment]
FIG. 2 is a diagram for explaining the first embodiment of the present invention, and shows the database structure of the purchase information database 30 in detail. Reference numeral 31 denotes a date of purchase by the user, 32 denotes a purchased merchandise name, 33 denotes a purchase price, 34 denotes a receipt number, and 35 denotes a purchaser identification code (also referred to as a user ID) of the purchaser. In the figure, S-11 and S-12 indicate the respective operations.
[0023]
The user makes a purchase at the store, pays at the POS terminal 1, and receives the receipt 100. The purchase information is transmitted from the POS terminal 1 to the purchase information management server 3 together with the receipt number, and is recorded in the purchase information database 30 (S-11). At this time, the purchaser identification code 7 is not recorded in the user ID field 35 of the purchase information database 30. Therefore, in this state, it is unknown who purchased the purchase information.
[0024]
On the other hand, the user returns to his / her home, accesses the purchase information management server 3 from the user terminal 5, and instructs the purchase information management server 3 to enter a password registered in advance in the system and a purchaser identification code 7 uniquely determined in the system. The purchase information management server 3 searches the purchase information database 30, finds the purchase information corresponding to the receipt number 101, and receives the purchase information received from the user. The user identification code 7 is written in the user ID field 35 (S-12).
[0025]
By this operation, the purchase information is associated with the purchaser identification code 7 in the purchase information database 30, but since the purchaser identification code 7 alone cannot identify an individual, there is an advantage that the personal information can be kept secret. In addition, since the purchaser identification code 7 can be arbitrarily rewritten by the user on the Web screen of the purchase information management server 3, there is an advantage that the confidentiality can be further improved.
[0026]
As a method for the user to acquire the purchaser identification code 7, for example, the user accesses the purchase information management server 3 from the user terminal 5, and from the Web screen displayed on the user terminal 5, the user ID and the password (arbitrarily determined by the user) Password). The purchase information management server 3 checks whether the same user ID has already been registered in response to the input of the user ID and the password, and if there is no such user ID, the user ID is used as the purchaser identification code 7. Register and store it with your password. Instead of prompting the user to input the user ID, the purchaser identification code 7 uniquely determined by the system may be issued as needed at the request of the user. One user may register and own a plurality of purchaser identification codes 7.
[0027]
In this system, the purchase information management server 3 and the electronic receipt server 4 do not necessarily have to be realized as separate servers, but can be realized as one server. Further, the electronic receipt server 4 can be constructed so as to have the function of the product management server 8 or the advertisement management server 9.
[0028]
FIG. 3 shows a configuration example of the purchase information management server 3 used in the first embodiment. The purchase information management server 3 includes a purchaser identification code issuing unit 301, a purchase information reception unit 302, a purchase information recording unit 303, a purchaser identification code / receipt number input unit 304, a purchase information / purchase identification code association unit 305, a purchase It has information reading means 306 and manages the purchase information database 30.
[0029]
The purchaser identification code issuing means 301 gives the user a unique purchaser identification code 7 that is not associated with personal information indicating personal attributes such as the name, address, age, gender, occupation, and telephone number of the user. Issuing means. For example, when there is a request for issuing a purchaser identification code from the user terminal 5 or the mobile communication terminal 6, the purchaser identification code issuing means 301 displays the input screen of the user ID and the password as the purchaser identification code 7 on the request source. A message is displayed on the terminal to prompt the user to input a user ID and a password. If the user ID and the password have been input, it is checked whether the same user ID has already been registered, and after confirming that the same user ID has not been registered, the user ID and the password are not registered. The set information is registered in a purchaser identification code management database (not shown). If the same user ID has been registered, this fact is displayed and the user is prompted to enter another user ID.
[0030]
Further, the purchaser identification code issuing means 301 also provides a means for changing the already issued user ID in response to a request from the user. When the user ID is changed, all fields 35 of the corresponding user ID in the purchase information database 30 are also rewritten.
[0031]
Note that the purchaser identification code issuing means 301 may exist in another device instead of the purchase information management server 3. When another apparatus issues the purchaser identification code 7 to the user, the apparatus receives the notification of the user ID and the password from the apparatus and manages the purchaser identification code.
[0032]
The purchase information receiving means 302 is means for receiving purchase information of a product purchased by the user from the POS terminal 1 installed in the store and the receipt number 101 recorded on the receipt 100 issued at the time of settlement. As the purchase information, a date, a purchased product name or product code, a purchase price, and the like are received. The purchase information recording means 303 is means for recording the received purchase information in the purchase information database 30 together with the receipt number 101.
[0033]
The purchaser identification code / receipt number input means 304 inputs, from the user terminal 5 or the user's mobile communication terminal 6, the purchaser identification code 7 and the receipt number 101 recorded on the receipt 100 issued when the product was purchased. Means. The purchase information / purchaser identification code associating means 305 searches the purchase information database 30 using the receipt number 101 input from the user terminal 5 or the mobile communication terminal 6 as a key, and if there is purchase information having the corresponding receipt number 101, And means for recording the inputted purchaser identification code 7 in the purchase information database 30 in association with the purchase information.
[0034]
The purchase information reading means 306 reads the purchase information having the purchaser identification code 7 (user ID) from the purchase information database 30 in response to the purchase information readout request specifying the purchaser identification code 7 from the electronic receipt server 4. , And means for transmitting to the electronic receipt server 4.
[0035]
[Second embodiment]
FIG. 4 is a diagram illustrating a second embodiment of the present invention. Reference numeral 120 denotes a receipt output from the POS terminal 1, reference numeral 121 denotes a receipt number, reference numeral 122 denotes a two-dimensional barcode representing the receipt number recorded on the receipt 120, and reference numeral 61 denotes a camera-equipped mobile communication terminal. In the figure, S-21, S-22, and S-23 indicate operations. The system configuration according to the second embodiment of the present invention is the same as the configuration shown in FIG. 1 except for the mobile communication terminal with camera 61 and the receipt 120.
[0036]
As in the first embodiment, the user makes a purchase at the store, pays at the POS terminal 1, and receives the receipt 120. The purchase information is transmitted from the POS terminal 1 to the purchase information management server 3 and recorded in the purchase information database 30 (S-21). At this time, the purchaser identification code 7 is not recorded in the purchase information of the purchase information database 30.
[0037]
On the other hand, the user photographs and reads the two-dimensional barcode 122 of the receipt number 121 recorded on the received receipt 120 with the mobile communication terminal with camera 61 (S-22), and purchase information from the mobile communication terminal with camera 61. By accessing the management server 3, the personal identification number previously obtained from the system, the purchaser identification code 7 uniquely determined in the system by the user arbitrarily designating, and the two-dimensional barcode 122 of the receipt or the Send the decrypted result.
[0038]
In the purchase information management server 3, the purchaser identification code 7 received from the user's camera-equipped mobile communication terminal 61 is written into the purchase information database 30 in the user ID field 35 of the purchase information record with the matching receipt number (S -23). Here, the decoding of the two-dimensional barcode 122 may be performed by the mobile communication terminal with camera 61 or may be performed by the purchase information management server 3. When the purchase information management server 3 decodes the two-dimensional barcode 122, the purchaser identification code / receipt number input means 304 of the purchase information management server 3 shown in FIG. The image of the two-dimensional barcode 122 is decoded, and the receipt number is recognized.
[0039]
According to the present embodiment, the user reads the two-dimensional barcode 122 of the receipt number with the mobile communication terminal with camera 61 and manages the purchase information together with the purchaser identification code 7 recorded on the mobile communication terminal with camera 61. By transmitting the information to the server 3, there is an advantage that the purchase information can be associated with the purchaser identification code 7 almost at the same time as shopping.
[0040]
[Third Embodiment]
FIG. 5 is a diagram illustrating a third embodiment of the present invention. Reference numeral 11 denotes a POS terminal capable of reading a two-dimensional barcode by a scanner or the like, and 62 denotes a portable terminal capable of displaying a two-dimensional barcode. In the figure, S-31 to S-34 each show an operation. In the third embodiment, the POS terminal 11 and the portable terminal 62 are different from the above-described embodiment, and a part of the purchase information management server 3 is different.
[0041]
In the case of the third embodiment, the purchaser identification code issuing means 301 of the purchase information management server 3 shown in FIG. 3 indicates the purchaser identification code 7 in response to a user's request for issuing the purchaser identification code 7. The image file of the two-dimensional barcode is transmitted to the user terminal 5. Further, there is no purchaser identification code / receipt number input means 304 and purchase information / purchaser identification code associating means 305, and instead, the purchase information receiving means 302 has two-dimensional barcode information or two-dimensional barcode information representing the purchase information and the purchaser identification code 7. The decoding result is received from the POS terminal 11. The purchase information recording unit 303 registers the user's purchase information and the purchaser identification code 7 in the purchase information database 3 in association with each other.
[0042]
The operation of the third embodiment is as follows. The user downloads an image file of a two-dimensional barcode representing the purchaser identification code 7 to the user terminal 5 or the like with the personal information kept secret from the purchase information management server 3 in advance (S-31). The image file of the code is transferred to the portable terminal 62 using a storage medium, a communication cable, or the like (S-32). If the portable terminal 62 is a model that can be connected to the communication network 2, an image file of a two-dimensional barcode representing the purchaser identification code 7 may be directly downloaded from the purchase information management server 3.
[0043]
Thereafter, when the user makes a purchase at the store and pays at the POS terminal 11, a two-dimensional bar code is displayed on the screen of the portable terminal 62 and read by the POS terminal 11 (S-33). , And transmits the two-dimensional barcode information to the purchase information management server 3 together with the purchase information. The purchase information management server 3 analyzes the received two-dimensional barcode, and records the purchaser identification code 7 resulting from the analysis in the purchase information database 30 together with the purchase information (S-34). The POS terminal 11 may decode the two-dimensional barcode and transmit the result to the purchase information management server 3.
[0044]
According to the present system, when the user simply causes the POS terminal 11 to read the two-dimensional barcode information of the purchaser identification code 7 from the portable terminal 62 at the time of purchase, the correspondence between the purchase information and the purchaser identification code 7 in the purchase information database 30 is obtained. There is an advantage that the user can send the receipt number and the purchaser identification code 7 after shopping each time without shopping. Further, since the purchaser identification code 7 is a two-dimensional barcode, there is an advantage that it is generally difficult to decode.
[0045]
[Fourth Embodiment]
FIG. 6 is a diagram for explaining a fourth embodiment of the present invention. Reference numeral 12 denotes a POS terminal that can read data from a magnetic card or an IC card, and 10 denotes a magnetic card or an IC card owned by a user. In the figure, S-41 and S-42 each show an operation. The system configuration according to the fourth embodiment of the present invention is the same as the system configuration shown in FIG. 1 except for the POS terminal 12, the magnetic card or IC card 10, and a part of the purchase information management server 3.
[0046]
First, the user purchases a magnetic card 10 or the like on which the purchaser identification code 7 is recorded by a vending machine or the like or obtains a card that is randomly distributed at a store. Next, when the user makes a purchase at the store and pays at the POS terminal 12, the user gives the magnetic card 10 or the like obtained in advance to the clerk, and the clerk identifies the buyer identification recorded on the magnetic card 10 or the like. The code 7 is read by the POS terminal 12 (S-41). The POS terminal 12 sends the purchaser identification code 7 read together with the purchase information to the purchase information management server 3 (S-42). The purchase information management server 3 records the received purchase information together with the purchaser identification code 7 in the purchase information database 30.
[0047]
According to the present system, it is impossible to identify an individual by associating the purchaser identification code 7 recorded on the magnetic card 10 or the like with which the purchaser cannot be identified with the purchase information. In addition, there is an advantage that it is possible to associate the purchase information with the purchaser identification code 7 while keeping the confidentiality of the individual. In addition, there is an advantage that the user does not have to transmit the receipt number or the purchaser identification code 7 after shopping.
[0048]
[Fifth Embodiment]
FIG. 7 is a diagram for explaining a fifth embodiment of the present invention. 21 is a data mining server, 22 is a marketing server, 23 is a product code management server, and 24 is an additional information providing server. In the figure, S-51 to S-57 and S-61 to S67 indicate operations, respectively. The system configuration according to the fifth embodiment of the present invention is the same as the system configuration shown in FIG. 1 except for the data mining server 21, the marketing server 22, the product code management server 23, and the additional information providing server 24.
[0049]
Now, the purchase history of the user is recorded in the purchase information database 30 as purchase information. When the user accesses the electronic receipt server 4 by adding the purchaser identification code 7 from the user terminal 5 (S-51) and requests to output his / her purchase history for this month as household account information, the electronic receipt is issued. The server 4 reads the purchase information from the purchase information database 30 managed by the purchase information management server 3 (S-52), sorts the purchase history, and sends the purchase information to the data mining server 21 so that there is no useless shopping. (S-53), the purchase information is sent to the product management server 8 to check the production place and the expiration date (S-54), and the purchase information is transmitted to the additional information providing server 24. To check the possible cooking recipes and cooking methods from the purchase information (S-55), and send the purchase information to the advertisement management server 9 to check the purchase history. Over items The prefers, for example, a similar Hinto of advertising information of purchases sister product and other manufacturers take-out (S-56), provides the user with household account book information with these information (S-57).
[0050]
FIG. 8 shows an example of information exchange between the electronic receipt server 4, the product management server 8, and the advertisement management server 9.
[0051]
The product management server 8 manages various products using a product management database 80. The merchandise management database 80 records various merchandise information such as a merchandise ID for identifying the merchandise, a merchandise name, a category indicating a merchandise classification, a price, manufacturer information or a production place, and a shelf life.
[0052]
The advertisement management server 8 manages various types of advertisement information using the advertisement management database 90. The advertisement management database 90 records a product ID for identifying a product, a category indicating a classification of a product, an advertisement content, an image ID indicating an image of an advertisement, and advertisement information such as a bargain item.
[0053]
The electronic receipt server 4 sends the purchase information P shown in FIG. 8 from the purchase information management server 3 based on the purchaser identification code of the user A, for example. _A , The purchase information P _A To the product management server 8 to obtain detailed information of each product registered in the product management database 80 in advance, for example, information on the place of origin, producer, and amount of pesticide for vegetables and fruits, and present it to the user A. . Similarly, the purchase information P is stored in the advertisement management server 9. _A Is sent from the advertisement management server 9 to obtain advertisement information of a product closely related to a product frequently purchased by the user A (for example, a product in the same category) and present it to the user A.
[0054]
As another example, when the user accesses the electronic receipt server 4 by adding the purchaser identification code 7 from the user terminal 5 (S-61) and requests to output his / her purchase history as household account information, The electronic receipt server 4 retrieves the user's purchase information from the purchase information database 30 managed by the purchase information management server 3 (S-62), sends it to the data mining server 21, and lists the product categories that the user frequently buys, A color, a type, a combination pattern of purchased products, and the like are extracted (S-63), and the extracted result is sent to the marketing server 22, and a marketing policy in which the priority order of selection criteria for recommended products is described for each product category is described. Refer to and extract conditions for narrowing down recommended products (price range, release date, etc.) If there is a category, it is also extracted (S-64), and the extracted condition and category are sent to the product code management server 23 to obtain the product code (product ID) of the corresponding product (S-65). The advertisement information of the corresponding product is extracted from the advertisement management database 90 of the advertisement management server 9 (S-66), and the information is transmitted to the user terminal 5 (S-67).
[0055]
It should be noted that the user can request the electronic receipt server 4 at any time as recommended information separately from the request for household account information.
[0056]
FIG. 9 shows an example of information exchange between the electronic receipt server 4, the data mining server 21, and the marketing server 22.
[0057]
As shown in FIG. 9, the data mining server 21 sends the purchase information P of the user B from the electronic receipt server 4. _B Received, the purchase information P _B , Data mining is performed using various data mining techniques such as statistical information, multiple regression analysis, and basket analysis. As a result of the data mining, for example, a purchase pattern analysis result is obtained in which the purchased goods of the user B include many cosmetics and clothes, many clothes are black, many shoes are brown, and often buy clothes and handkerchiefs at the same time. In this example, as a result of the purchase pattern analysis, a list of product categories (cosmetics, jackets) that the user B frequently buys, and information such as a preferred type and color are transmitted from the data mining server 21 to the electronic receipt server 4. When there is a request from the user B, the electronic receipt server 4 presents the information on the result of the purchase pattern analysis to the user B.
[0058]
Further, the electronic receipt server 4 sends a purchase pattern analysis result such as a list of product categories that the user B frequently buys to the marketing server 22. The marketing server 22 refers to the marketing policy in which the priority order of the selection criteria of the recommended products is described for each product category such as cosmetics and jackets, and narrows down the conditions for narrowing down the recommended products (price range, release date, etc.) If there is a specially recommended product category such as, for example, it is also extracted and the result is notified to the electronic receipt server 4. The class information in the marketing policy is, for example, information for ranking three recommended products, such as class A, two products, and class B, one product.
[0059]
The electronic receipt server 4 sends the product narrowing condition and the product category to the product code management server 23, obtains the product ID of the corresponding product, extracts the advertisement information from the advertisement management server 9 based on the product ID, Present to B.
[0060]
Here, the purchase information management server 3, the electronic receipt server 4, and the other various servers or database functions of 8 to 24 shown in the figure correspond to one or several servers at the store where the purchase information management system is constructed and operated. It may be constructed using a server machine, or each server function may be outsourced to use a function provided by a third party.
[0061]
According to this system, a user can obtain household account book information from a purchase history in which personal information is kept secret, without inputting purchase information, and can also obtain advice and information on purchased items. In addition, there is an advantage that it is possible to obtain information on merchandise suitable for the user without inputting his / her preference and age.
[0062]
【The invention's effect】
As described above, the present invention has various advantages as follows.
[0063]
By associating the purchaser identification code of each individual with the purchase information while concealing information that identifies the individual, there is an advantage that individual purchase trends can be analyzed, and information suitable for the individual can be obtained for the individual. .
[0064]
Further, although the purchase information and the purchaser identification code are associated with each other in the purchase information database, it is not possible to identify an individual by using the purchaser identification code alone, so that there is an advantage that the personal information can be kept secret. There is an advantage that confidentiality can be further enhanced by allowing the user to freely rewrite the purchaser identification code.
[0065]
Also, the user reads the receipt number with the camera-equipped mobile communication terminal and sends it to the purchase information management server together with the purchaser identification code recorded in the mobile communication terminal, so that the purchase information and the purchaser can be obtained almost at the same time as shopping. There is an advantage that it can be associated with an identification code.
[0066]
Further, the user can make the POS terminal read bar code information such as a two-dimensional bar code of the purchaser identification code from the mobile communication terminal at the time of purchase, thereby associating the purchase information with the purchaser identification code. Since the purchaser identification code is converted into a bar code, there is an advantage that it is generally difficult to decode the code. In addition, it is impossible to identify an individual by associating a purchaser identification code recorded on a magnetic card or the like with purchase information with information that cannot be identified as to who has obtained it. There is an advantage that the purchase information and the purchaser identification code can be associated with each other while keeping the same.
[0067]
Further, the user can obtain household account book information from the purchase history in which personal information is kept secret, without inputting purchase information, and can also obtain advice and information on purchased items. In addition, there is an advantage that it is possible to obtain information on merchandise suitable for the user without inputting his / her preference and age.
[0068]
In addition, by using the purchase history as described above, the store side can know the user's preferences and purchase patterns without using personal information, and it is possible to market users who are concerned about leakage of personal information. It becomes easy to be targeted for data mining.
[Brief description of the drawings]
FIG. 1 is a diagram showing an outline of a system configuration of the present invention.
FIG. 2 is a diagram illustrating a first embodiment of the present invention.
FIG. 3 is a diagram illustrating a configuration example of a purchase information management server.
FIG. 4 is a diagram illustrating a second embodiment of the present invention.
FIG. 5 is a diagram illustrating a third embodiment of the present invention.
FIG. 6 is a diagram illustrating a fourth embodiment of the present invention.
FIG. 7 is a diagram illustrating a fifth embodiment of the present invention.
FIG. 8 is a diagram illustrating an example of information exchange between an electronic receipt server, a product management server, and an advertisement management server.
FIG. 9 is a diagram illustrating an example of information exchange between an electronic receipt server, a data mining server, and a marketing server.
[Explanation of symbols]
1,11,12 POS terminal
2 Communication network
3 Purchasing information management server
4 Electronic receipt server
5 User terminal
6 mobile communication terminals
7 Buyer identification code
8 Product management server
9 Advertisement management server
10 Magnetic card or IC card
21 Data Mining Server
22 Marketing server
23 Product code management server
24 Additional information providing server
30 Purchasing Information Database
31 Date field
32 Purchased product name field
33 Purchase Price Field
34 Receipt number field
35 User ID field
61 Mobile communication terminal with camera
62 Mobile Terminal
80 Product Management Database
90 Advertising management database
100,120 receipt
101, 121 receipt number
122 2D barcode
301 Purchaser identification code issuing means
302 Purchasing information receiving means
303 Purchasing information recording means
304 Purchaser identification code / receipt number input means
305 Purchasing information / purchaser identification code association means
306 Purchasing information reading means

Claims (7)

A purchase information management system that records and retains customer purchase information input to a POS terminal located in one or more stores in a purchase information database via a network,
Means for issuing to the user at least a unique purchaser identification code not associated with at least the user's personal name and address;
A purchase information database storing correspondence information between purchase information including at least the purchase product name, receipt number information, and a purchaser identification code;
Means for receiving, from the POS terminal, purchase information of a product purchased by the user and a receipt number of a receipt issued at the time of payment;
Means for recording the received purchase information together with a receipt number in the purchase information database;
Means for inputting, from a user terminal, the purchaser identification code and a receipt number of a receipt issued at the time of settlement;
Means for searching the purchase information database using a receipt number input from the terminal of the user as a key, and recording the input purchaser identification code in the purchase information database in association with the corresponding purchase information. Purchasing information management system that keeps secret personal information. A purchase information management system that records and retains customer purchase information input to a POS terminal located in one or more stores in a purchase information database via a network,
Means for issuing to the user at least a unique purchaser identification code not associated with at least the user's personal name and address;
A purchase information database storing at least purchase information including a purchased product name, a receipt number or barcode information representing the same, and correspondence information with a purchaser identification code;
Means for receiving, from a POS terminal, purchase information of a product purchased by a user and a receipt number of a receipt issued at the time of settlement or bar code information indicating the receipt number;
Means for recording the received purchase information in the purchase information database together with a receipt number or barcode information representing the same,
Means for inputting, from a user terminal, the purchaser identification code and a receipt number obtained by photographing the receipt issued at the time of settlement or bar code information representing the receipt number;
Means for searching the purchase information database using the receipt number input from the user terminal or barcode information representing the key as a key, and recording the input purchaser identification code in the purchase information database in association with the corresponding purchase information And a purchase information management system concealing personal information. A purchase information management system that records and retains customer purchase information input to a POS terminal located in one or more stores in a purchase information database via a network,
Means for issuing to the user at least a unique purchaser identification code that is not associated with the user's personal name and address, and transferring barcode information representing the purchaser identification code to the user terminal;
A purchase information database storing correspondence information between purchase information including at least a purchase product name and a purchaser identification code;
Means for receiving, from the POS terminal, purchase information of a product purchased by the user and a purchaser identification code input by reading the barcode information displayed on the terminal owned by the user by the POS terminal;
Means for associating the received purchase information with the purchaser identification code and recording the same in the purchase information database. A purchase information management system that records and retains customer purchase information input to a POS terminal located in one or more stores in a purchase information database via a network,
Means for issuing to the user a recording medium recording at least a unique purchaser identification code that is not associated with at least the user's personal name and address;
A purchase information database storing correspondence information between purchase information including at least the purchased product name and a purchaser identification code;
Means for receiving, from the POS terminal, purchase information of a product purchased by the user and a purchaser identification code input by reading from the recording medium owned by the user by the POS terminal;
Means for associating the received purchase information with the purchaser identification code and recording the same in the purchase information database. A purchase information management system in which personal information is concealed according to any one of claims 1 to 4,
Means for inputting, from a user terminal, a request for providing purchase information of an individual who has designated the purchaser identification code;
Means for searching the purchase information database for purchase information associated with the corresponding purchaser identification code based on the input purchaser identification code;
Means for organizing or processing the individual purchase information obtained as a result of the search in accordance with a request from a user and outputting the same to a terminal of the requesting user. . The purchase information management system according to claim 5, wherein the personal information is kept secret.
Means for analyzing a purchase pattern or a product preference for each purchaser identification code based on individual purchase information recorded in the purchase information database;
Means for providing, based on the analysis result, merchandise information, advertisement information or additional information on merchandise purchased by the individual to the terminal of the user based on the analysis result; Information management system. The purchase information management system according to claim 5, wherein the personal information is kept secret.
Means for analyzing a purchase pattern or a product preference for each purchaser identification code based on individual purchase information recorded in the purchase information database;
The analysis result is linked with a company system for a sales strategy or a new product development strategy, and new product information suitable for the individual having the purchaser identification code or product information that the company wants to sell is provided to the user terminal. And a means for concealing personal information.

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