JP2010049423A - Digital photograph print system and digital photograph print method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a digital photograph print system for printing a photograph with advertisements distributed One to One. <P>SOLUTION: A digital photograph print device 2 requests the distribution of advertisement data to an advertisement distribution server 3 when the user succeeds in authentication of a user. The advertisement distribution server 3 retrieves advertisement data matched with the user attribute information of a user who has succeeded in user authentication, and transmits the retrieved advertisement data to a digital photograph print device 2. When receiving advertisement data from the advertisement distribution server 3, the digital photograph print device 2 prints a digital photograph obtained by synthesizing photographic data to be printed by the user with the advertisement data. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a technique for printing a digital photograph with an advertisement, and more particularly to a technique for printing a digital photograph with an advertisement suitable for a user.

  Along with the development of computer technology, the wave of digitization has also progressed in the field of photo print services, and attempts have been made to print advertisement-added photos for the purpose of making print fees free or reducing costs.

For example, in Patent Document 1, a template image including characters and images of advertisements / promotions of sponsors affiliated with the facility side or the facility side in advance is recorded in the recording means, and visitors to the facility are captured and imaged. An advertising method is disclosed in which a template image recorded in a recording unit is combined and the combined image is printed on photographic paper to create a photo print with an advertisement.
JP 2002-51204 A

  If you target only the visitors of the facility, you may be able to expect a certain amount of advertising effect by printing the advertisement of the sponsor on the facility side or affiliated with the facility side on the digital photo. Since there are an unspecified number of users who use Printing, Enlargement, a mechanism for delivering advertisements on a one-to-one basis is necessary to increase the advertising effectiveness.

  Accordingly, an object of the present invention is to provide a digital photo print system and a digital photo print method capable of printing a photograph with an advertisement distributed one-to-one according to user's preference and needs.

  A first invention for solving the above-described problem is a digital photo print system including a device for printing a digital photo and a server for distributing advertisement data, and the device is a user who uses the device. User authentication means for authenticating, advertisement data requesting means for requesting delivery of advertisement data to the server upon successful user authentication, photo data obtaining means for obtaining photo data, and advertisement data and photo data received from the server And a print means for printing the combined data. The server receives an advertisement database storing a plurality of the advertisement data, and receives a request for distributing the advertisement data from the apparatus. The user attribute for acquiring user attribute information of the user who has been successfully authenticated by the device. An information acquisition unit, the searching the advertising data matching the user attribute information from the advertisement database, and comprising the advertisement data retrieval means for transmitting the advertisement data retrieved to the apparatus.

  Further, the second invention is the digital photo print system according to the first invention, wherein the user authentication means of the device is means for user authentication using an IC card possessed by the user. It is characterized by.

  Furthermore, the third invention is the digital photo print system according to the second invention, wherein the IC card stores the user attribute information, and the user attribute information acquisition means of the server is provided in the device. Means for requesting reading of user attribute information and acquiring the user attribute information read from the IC card by the device from the device, wherein the device reads the user attribute information from the IC card; Means are provided for transmitting information to the server.

  Furthermore, a fourth invention is the digital photo print system according to the second invention, wherein the user attribute information acquisition means of the server is configured such that the device authenticates the user from a database server storing the user attribute information. It is a means to acquire the user attribute information of the user who has succeeded.

  According to the first invention described above, the advertisement data transmitted from the server to the device has contents adapted to the user attribute information of the user that has been successfully authenticated by the device. According to needs, advertisement-added photos distributed one-to-one can be printed on the device.

  Furthermore, according to the second invention, the device can perform user authentication of the user by using an IC card widely used in traffic applications and electronic money applications.

  The user attribute information used by the server to search for the advertisement data may be stored in the IC card possessed by the user as in the third invention, or as in the fourth invention. It may be stored in a database server on the network.

  For example, if the IC card is used as a membership card, information (for example, gender, age, etc.) related to the user stored in the membership card can be used as user attribute information. In addition, if there is a database server that stores browsing history information on browsing web pages by the user, the browsing history information can be used as user attribute information, and the user purchases a product at a virtual store on the network. If there is a database server storing the purchase history information, the purchase history information can be used as user attribute information.

  Further, the fifth invention is a digital photo printing method using a device for printing a digital photo and a server for distributing advertisement data, wherein the device authenticates a user who uses the device a. When the device has succeeded in user authentication, step b for requesting the server to distribute advertisement data; and when the server receives the advertisement data distribution request from the device, the device is a user. Step c for obtaining user attribute information of the user who has succeeded in authentication, and the server searching the advertisement data matching the user attribute information from an advertisement database storing a plurality of advertisement data. Transmitting the searched advertisement data to the device, d, and the device receiving the advertisement data and photo data received from the server. And combined data obtained by combining the data, characterized in that it comprises a step e to print the synthesized data.

  Further, the sixth invention is the digital photo printing method according to the fifth invention, wherein the step a is a step in which the device authenticates the user using an IC card possessed by the user. It is characterized by.

  Furthermore, a seventh invention is the digital photo printing method according to the sixth invention, wherein the server requests the device to read the user attribute information stored in the IC card in the step c. And the step of acquiring the user attribute information read from the IC card by the device.

  Further, an eighth invention is the digital photo printing method according to the sixth invention, wherein the server succeeds in user authentication from the database server in which the server stores the user attribute information. It is a step of acquiring the user attribute information of the user who has performed.

  According to the fifth to eighth inventions described above, the same effects as those of the first to fourth inventions can be obtained.

  Thus, according to the present invention described above, it is possible to provide a digital photo print system and a digital photo print method capable of printing a photograph with an advertisement distributed one-to-one according to the user's preference and needs.

  From here, the digital photo printing system and digital photo printing method according to the present invention will be described in detail with reference to the drawings. FIG. 1 is a diagram for explaining the configuration of a digital photo print system 1 according to the present invention.

  The digital photo print system 1 shown in FIG. 1 is a system designed to print digital photos containing advertisements distributed on a one-to-one basis according to user preferences and needs. It is comprised at least from the apparatus 2 and the advertisement delivery server 3 which delivers the advertisement selected by One to One to the digital photograph printing apparatus 2.

  The digital photo printing apparatus 2 is an apparatus installed in a store or a DPE in order for a user to take a picture with a digital camera and print the photo data stored in a data storage medium such as a memory card. Is a server provided for distributing advertisement data suitable for the user attribute information of the user of the digital photo printing apparatus 2, and the advertisement distribution server 3 and the digital photo printing apparatus 2 are connected via a network 4.

  First, a photographic printing method according to the present invention will be described in detail with reference to the photographic printing system 1 shown in FIG. FIG. 2 is a flowchart showing the procedure of the photo print method.

  In the photo printing method according to the present invention, first, the digital photo printing apparatus 2 performs user authentication of a user who uses the digital photo printing apparatus 2 (S1). In this embodiment, the user of the digital photo printing apparatus 2 has an IC card 5 in which a user identifier for identifying the user is stored, and the digital photo printing apparatus 2 receives the user identifier from the IC card 5 possessed by the user. , The user authentication of the user is executed, and the use of the digital photo printing apparatus 2 is permitted only to the user who has succeeded in the user authentication.

  Any method may be used for the digital photo printing apparatus 2 to execute user authentication. For example, if the IC card 5 supports a command for verifying a password, the digital photo printing apparatus 2 transmits the command for verifying the password input to the digital photo printing apparatus 2 to the IC card 5 so that the digital photo printing apparatus 2 The user who possesses the card 5 is authenticated.

  When the user authentication is successful, the digital photo printing apparatus 2 transmits an advertisement transmission request message including the user identifier of the user who has succeeded in the user authentication to the advertisement distribution server 3 and requests transmission of composite data to be combined with the digital photograph ( Together with S2-1), the photograph data to be printed is read from the data storage medium possessed by the user (S2-2).

  When the advertisement distribution server 3 receives the advertisement transmission request message, the advertisement distribution server 3 acquires user attribute information used when selecting advertisement data (S3).

  The method by which the advertisement distribution server 3 acquires user attribute information differs depending on the device that stores the user attribute information. For example, when user attribute information is stored in the IC card 5, the advertisement distribution server 3 transmits a message requesting transmission of user attribute information to the digital photo print device 2, and the digital photo print device 2 receives the user attribute information. Is transmitted to the IC card 5 to read the user attribute information from the IC card 5, and the digital photo printing apparatus 2 transmits the user attribute information to the advertisement distribution server 3.

  Further, when the user attribute information of the user is stored in the database server connected to the advertisement distribution server 3 via the network 4, the advertisement distribution server 3 uses the user identifier included in the advertisement transmission request message, From the user attribute information stored in the database server, user attribute information to be used for searching advertisement data is specified.

  When the advertisement distribution server 3 acquires the user information attribute, the advertisement distribution server 3 searches for advertisement data that matches the acquired user attribute information, and determines advertisement data to be distributed to the digital photo printing apparatus 2 (S4).

  The advertisement data metadata stored in the advertisement distribution server 3 includes keywords related to the advertisement data, and the advertisement distribution server 3 searches for advertisement data having a keyword that matches the acquired user attribute information according to a predetermined rule. To do.

  For example, when the user attribute information is the user profile (age) stored in the IC card 5, if the target age is included in the metadata of the advertisement data, the advertisement data whose user age matches the target age is displayed. The advertisement data to be searched and transmitted to the digital photo printing apparatus 5 is randomly determined from the search results.

  Further, if the user attribute information is purchase history information or web browsing history information stored in the database server, the advertisement distribution server 3 may include a feature word and advertisement data included in the purchase history information (or browsing history information). The similarity of the keyword is calculated, and the advertisement data having a high similarity is used as the advertisement data to be transmitted to the digital photo printing apparatus 2.

  When the advertisement distribution server 3 selects the advertisement data, the advertisement distribution server 3 distributes the selected advertisement data to the digital photo printing apparatus 2 (S5).

  Upon receiving the advertisement data from the advertisement distribution server 3, the digital photo printing apparatus 2 generates composite data obtained by combining the photograph data read from the data storage medium in (S2-2) and the advertisement data received from the advertisement distribution server 3. In step S6, the composite data obtained by combining the photograph data and the advertisement data is printed (S7), and a digital photograph containing the advertisement data selected in One to One is printed according to the user's preference and needs.

  From here, the digital photo print apparatus 2 and the advertisement distribution server 3 which comprise the digital photo print system 1 are demonstrated.

  First, the digital photo printing apparatus 2 will be described. FIG. 3 is a circuit block diagram of the digital photo printing apparatus 2, and FIG. 4 is a functional block diagram of the digital photo printing apparatus 2. As shown in FIG. 3, the digital photo printing apparatus 2 includes a monitor 21 for displaying characters and images, an operation unit 22 provided for the user to operate the digital photo printing apparatus 2, and an IC possessed by the user. IC card reader 24 for data communication with card 5, memory card interface 26 for data communication with memory card, network interface 25 for network communication, print unit 23 for printing digital photos, and digital photo printing apparatus 2 is provided.

  The monitor 21 and the operation unit 22 of the digital photo printing apparatus 2 mean a liquid crystal display with a touch panel, and the memory card interface 26 and the network interface 25 are general-purpose interfaces built in the computer.

  The IC card reader 24 of the digital photo printing apparatus 2 corresponds to the type of the IC card 5 that the user possesses. For example, if the IC card 5 that the user possesses is a contact IC card, the contact IC card reader 24 is The digital photo printing apparatus 2 is provided.

  The printing unit 23 of the digital photo printing apparatus 2 is a printer that prints an image such as photo data, and is a sublimation color printer or a leather color printer.

  The control unit 20 is realized by a computer board including a CPU (Central Processing Unit) and a memory of a computer, and the nonvolatile memory (for example, FeRAM) of the control unit 20 functions as the apparatus of the present invention. A computer program is implemented.

  As shown in FIG. 4, the digital photo printing apparatus 2 includes a user authentication unit 200 that authenticates a user who uses the digital photo printing apparatus 2 as a unit realized by a computer program that operates the control unit 20. When the user authentication is successful, the advertisement data request means 201 that requests the advertisement distribution server to distribute the advertisement data, the photograph data acquisition means 202 that acquires the photograph data, and the advertisement data received from the advertisement server are combined with the photograph data. A composite data generating unit 203 for combining data and a printing unit 204 for printing the combined data are provided.

  The user authentication means 200 provided in the digital photo printing apparatus 2 controls the monitor 21, the operation unit 22, the IC card reader 24, etc., reads the user identifier from the IC card 5, and executes the contents of S1 in FIG. It is. Further, the advertisement data request unit 201 is a unit that controls the network interface 25 and the like, and generates the advertisement transmission request message including the user identifier, thereby executing the contents of S2-1 in FIG.

  The photographic data acquisition means 202 provided in the digital photographic printing apparatus 2 controls the monitor 21, the operation unit 22, the memory card interface 26, and the like, and reads photographic data from a data storage medium (here, a memory card). This is means for executing the contents of S2-2 in FIG.

  The composite data generation unit 203 provided in the digital photo printing apparatus 2 is a composite data obtained by combining the photo data read from the data storage medium (memory card) by the photo data acquisition unit 202 and the advertisement data received from the advertisement distribution server 3. 2 is a means for executing the contents of S6 in FIG. 2, and the printing means 204 is a means for executing the contents of S7 in FIG. 2 by outputting the composite data to the printing unit 23.

  Next, the advertisement distribution server 3 will be described. FIG. 5 is a circuit block diagram of the advertisement distribution server 3, and FIG. 6 is a functional block diagram of the advertisement distribution server 3. As shown in FIG. 5, the advertisement distribution server 3 includes a data storage device 32 stored so that advertisement data of various genres can be searched, a network interface 31 for network communication, and the advertisement distribution server 3. The control part 30 to control is provided.

  The data storage device 32 provided in the advertisement distribution server 3 is a data storage device such as a hard disk, and the network interface 31 is a general-purpose interface built in the computer.

  A database for storing advertisement data is constructed on the data storage device 32 of the advertisement distribution server 3, and the advertisement data stored in the database includes advertisement data in addition to the main body (characters and images) of the advertisement data. Metadata including keywords used when searching is added.

  The control unit 30 is realized by a computer board including a CPU (Central Processing Unit) and a memory of a computer. The control unit 30 includes a non-volatile memory (for example, FeRAM) of the control unit 30. A computer program for functioning as a server of the present invention is installed.

  As illustrated in FIG. 6, the advertisement distribution server 3 is an advertisement database 303 that stores a plurality of advertisement data, and advertisements from the digital photo printing apparatus 2 as means realized by a computer program that operates the control unit 30. When receiving the transmission request message, the user attribute information acquisition means 300 for acquiring the user attribute information of the user specified by the user identifier included in the advertisement transmission request message, and the advertisement data matching the user attribute information from the advertisement database 303 An advertisement data search means 301 for searching and an advertisement data transmission means 302 for transmitting the searched advertisement data to the apparatus are provided.

  The user attribute information acquisition unit 300 of the advertisement distribution server 3 acquires user attribute information corresponding to the user identifier included in the advertisement transmission request message from the device in which the user attribute information is stored, and stores the contents of S3 in FIG. It is a means to execute.

  The advertisement data search unit 301 of the advertisement distribution server 3 is a unit that searches the advertisement database 303 for advertisement data suitable for the user attribute information according to a predetermined scenario, and executes the contents of S4 in FIG. Further, the advertisement data transmitting unit 302 is a unit that controls the network interface 31 to transmit the advertisement data to the digital photo printing apparatus 2 and to execute the contents of S4 in FIG.

  As described above, according to the digital photo printing system and method according to the present invention, the digital photo printed by the user with the digital photo printing apparatus has the advertisement data suitable for the user attribute information, that is, the user's preference and needs. Since the advertisement data selected in One to One is printed, the advertiser can expect a higher advertising effect.

  Furthermore, in the present invention, various types of information can be used as user attribute information used for selection of advertisement data. Of course, advertisements printed on digital photographs differ depending on the type of user attribute information.

  For example, if the user attribute information is the user's profile (age, gender, address), the user attribute information can be stored in the IC card as in the present embodiment. , Advertising data about the area in which the user lives is printed on the digital photo.

  If the user attribute information is the browsing history information of the user's Web page, the advertisement distribution server accesses the database server that collects and stores the browsing history information and corresponds to the user identifier included in the advertisement transmission request message. By searching for advertisement data that matches the browsing history information to be searched, advertisement data that matches the content that the user is interested in is printed on the digital photograph.

  In addition, if the user attribute information is purchase history information for purchasing a product / service, the advertisement distribution server accesses the database server that collects and stores the purchase history information, and the user identifier included in the advertisement transmission request message By searching for advertisement data matching the purchase history information corresponding to, advertisement data related to products / services frequently purchased by the user is printed on the digital photograph.

The figure explaining the structure of a digital photograph printing system. The flowchart which showed the procedure of the photo printing method. 1 is a circuit block diagram of a digital photo printing apparatus. 1 is a functional block diagram of a digital photo printing apparatus. The circuit block diagram of an advertisement delivery server. The functional block diagram of an advertisement delivery server.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Digital photo printing system 2 Digital photo printing apparatus 20 Control part 21 Monitor 22 Operation part 23 Printing part 24 IC card reader 25 Network interface 26 Memory card interface 200 User authentication means 201 Advertising data request means 202 Photo data acquisition means 203 Composite data generation Means 204 Print means 3 Advertisement distribution server 30 Control unit 31 Network interface 32 Data storage device 300 User attribute information acquisition means 301 Advertisement data search means 302 Advertisement data transmission means 303 Advertisement database 4 Network 5 IC card

Claims (8)

  A digital photo print system comprising a device for printing a digital photo and a server for distributing advertisement data, wherein the device authenticates a user who uses the device, and if user authentication is successful. , Advertisement data requesting means for requesting delivery of advertisement data to the server, photograph data obtaining means for obtaining photograph data, composite data obtained by combining the advertisement data received from the server and photograph data, and printing the composite data The server has succeeded in user authentication when the server has received an advertisement database storing a plurality of the advertisement data and a distribution request for the advertisement data from the apparatus. User attribute information acquisition means for acquiring user attribute information of the user, and the user attribute information Digital photographic printing systems comprising the advertisement data retrieval means adapted the retrieved advertisement data from the advertisement database, and transmits the advertisement data retrieved to the apparatus.   2. The digital photo print system according to claim 1, wherein the user authentication means of the device is a means for user authentication using an IC card possessed by the user.   3. The digital photo print system according to claim 2, wherein the IC card stores the user attribute information, and the user attribute information acquisition unit of the server requests the device to read the user attribute information. Means for acquiring the user attribute information read from the IC card by the device from the device; and means for reading the user attribute information from the IC card and transmitting the user attribute information to the server. A digital photo print system characterized by being provided.   3. The digital photograph printing system according to claim 2, wherein the user attribute information acquisition unit of the server is configured to receive the user attribute of the user who has successfully authenticated the device from a database server storing the user attribute information. A digital photo print system, which is a means for acquiring information.   A digital photo printing method using a device for printing a digital photo and a server for distributing advertisement data, wherein the device authenticates a user who uses the device, and the device performs user authentication. If successful, step b for requesting the server to distribute advertisement data; and when the server receives the advertisement data distribution request from the device, the user of the user who has successfully authenticated the device. Obtaining attribute information c; and the server searches the advertisement data matching the user attribute information from an advertisement database in which a plurality of the advertisement data is stored, and the searched advertisement data is a device. And d. The synthesized data obtained by synthesizing the advertisement data received from the server with the photo data. Data, and digital photograph printing method characterized by comprising the steps e to print the synthesized data.   6. The digital photo printing method according to claim 5, wherein the step a is a step in which the apparatus performs user authentication using an IC card possessed by the user.   7. The digital photo printing method according to claim 6, wherein in the step c, the server requests the device to read the user attribute information stored in the IC card, and the device receives the information from the IC card. A digital photo printing method, comprising: acquiring the read user attribute information. 7. The digital photo printing method according to claim 6, wherein the step c includes obtaining the user attribute information of the user for which the device has been successfully authenticated from a database server in which the server stores the user attribute information. A digital photo printing method characterized in that it is a step of obtaining.

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