JP2006107047A - Campaign system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a campaign system for facilitating an operation for participating in a campaign provided by a web server on the Internet. <P>SOLUTION: A server 2 holds a site for providing an event for the campaign. When a user accesses the server 2 from a portable telephone set 3, transmits individual authentication information further, and makes registeration to the campaign site, he/she can participate in the event of taking quizzes and acquiring points or the like. An application for the campaign prepared by using JAVA(R) for participating in the event for the campaign is prepared in the server 2, and by downloading the application for the campaign to the portable telephone set and operating the application, the user immediately communicates with the server without carrying out the operation of transmitting the individual identification information, and participates in the event for the campaign. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a campaign system that provides purchasers of goods and services to a campaign event using a server arranged on the Internet.

  In recent years, with the spread of the Internet and mobile phones, a method using a Web server connected to the Internet is widely used as a campaign activity for sales promotion of goods and services.

  In this method, for example, a campaign activity of a product in which a beverage such as coffee or tea is enclosed in a container such as a can or a PET bottle, the product seller arranges a campaign server on the Internet and performs various operations. Established a website that provides events (such as playing simple games such as answering quizzes and drawing lotteries and earning prizes and points according to the game results) to give benefits to product buyers On the other hand, an address code (URL (Uniform Resource Locator) code) of the website for the product and an ID code for authenticating that the product has been properly qualified by purchasing the product (hereinafter referred to as an ID code for purchase authentication). .) Are attached and sold with predetermined code information.

  The purchaser of the product accesses the website of the access code attached to the product using an information terminal device such as a mobile phone, and when the ID code attached to the product is transmitted to the website, the purchase is provided on the website. If a certain condition is met such as, for example, winning a win or answering a quiz correctly, it is possible to receive premiums (goods, services, etc.) and points from the merchandise seller. In addition, the point here is the point system generally adopted in department stores etc. (The privilege that can be used for the expenses for the next product purchase by using a part of the product purchase price is a method called “points”. It fulfills the same function as the point of the system for returning to product buyers.

  The campaign method using a web server placed on the Internet is immediately participating in the campaign when purchasing a product if you have a mobile phone, compared to the campaign method with a postcard attached to an application sticker and mailing. The points that stimulate the purchaser's willingness to participate in the campaign, such as being able to immediately know the results of events such as whether or not the lottery is possible, and rewards based on the event results to all participants. Is excellent.

  However, in order to participate in a campaign using a mobile phone, an operation of inputting an access code attached to a product and an operation of inputting an ID code after connecting to a campaign website are required, and key operations are easy. However, the mobile phone has a disadvantage in that the operation of inputting these codes is troublesome and the purchaser's willingness to participate in the campaign is reduced. When using an information terminal device such as a personal computer for home use instead of a mobile phone, the code input operation is easier than that of a portable information terminal, but the place to participate in the campaign is limited. In this respect, there is a disadvantage that the purchaser's willingness to participate in the campaign is reduced.

  Therefore, conventionally, a method has been proposed in which an operation for participating in a campaign using an information terminal device such as a mobile phone is simplified. For example, in Japanese Patent Laid-Open No. 2002-279268, for example, in the sale of goods such as canned juice, the address code of a Web site (hereinafter referred to as a campaign site) that provides a campaign event on the surface of a container and for purchase authentication. A label of a two-dimensional code such as a QR (Quick Response) code including an ID code is attached, and a product purchaser who has purchased the can juice reads the two-dimensional code attached to the product with a dedicated scanner. A campaign participation method is described in which an address code is decoded from the read data and a campaign site is automatically accessed based on the address code.

  In this campaign participation method, after accessing the campaign site, clicking the application button to display the application registration form, reading the 2D code, decoding the ID code from the read data, and applying for the ID code It describes a configuration that can be automatically entered in a registration form and participate in events such as mini-games.

JP 2002-279268 A

  In the campaign participation method described in the above publication, the address code of the campaign site and the ID code for purchase authentication are automatically obtained by reading the QR code attached to the product with an information terminal device equipped with the QR code reading function. Therefore, the product purchaser can easily participate in the campaign because there is no need to manually input these codes by key operation.

  However, in a campaign site, when a campaign participant first participates in a campaign event for the first time, information for authenticating the campaign participant such as an e-mail address and a password (hereinafter referred to as personal authentication information) is usually used for the campaign site. To register for the campaign and create a registrant-specific campaign site page (commonly called "My Page"), but depending on the campaign site, every time a registrant purchases a product after registration When participating in a campaign, there are sites that request personal authentication information and permit only those who have been able to authenticate the campaign participant to log in to the “My Page” of the campaign participant.

  Since the campaign participation method of the above publication only involves the input operation of the campaign site address code and purchase authentication ID code with the QR code reader, when a registrant of the campaign site participates in the event. Although operations for accessing the campaign site and transmitting an ID code are easy, personal authentication information cannot be automatically transmitted.

  For this reason, in a campaign site that requires personal authentication information every time it participates in the campaign as described above, the product purchaser always accesses the campaign site from the information terminal device and purchases personal authentication information every time the product is purchased. In this respect, the campaign participation method disclosed in the above publication cannot be said to have sufficient operability for participating in the campaign.

  Moreover, a consumer does not necessarily purchase campaign products one by one, but may purchase a plurality of campaign products at a time. In this case, it is very convenient for consumers to log in to My Page of the campaign site with a single operation and participate in multiple events at once. Participation in a campaign event is made once for each ID code, that is, every time a product is purchased, it is possible to participate in a campaign event. Even if it is acquired, it is necessary to repeat the access operation to the campaign site, the login operation to My Page, and the purchase authentication operation using the ID code for each ID code, and the QR code reading operation saves manual input of the address code and ID code. Even if it was broken, the troublesomeness of the operation remained.

  The present invention has been made in view of the above problems, and provides a campaign system that can easily participate in a campaign provided by a campaign server on the Internet.

  The invention according to claim 1 is a communication network, a server connected to the communication network and providing a campaign event for a product or service, an address code of the server and the product attached to the product or service. Or a code reading function for reading a two-dimensional code including an ID code for authenticating the purchase of a service, and comprising an information terminal device connectable to the communication network, and communicating with the server by the information terminal device A campaign system for participating in the campaign event, wherein the server is downloaded to the information terminal device, and can participate in the campaign event from the information terminal device through communication between the information terminal device and the server. I remembered the campaign application A storage unit, and an application transmission unit that reads the campaign application from the storage unit and transmits the campaign application to the information terminal device when the campaign application is not downloaded to the accessed information terminal device; When accessed from the information terminal device using the campaign application, the information terminal device includes event providing means for performing a process of providing the campaign event through communication with the information terminal device. If the campaign application is not downloaded when accessed, a download means for downloading the campaign application and the campaign downloaded by the download means When the second storage means for storing the application for storage and the participation in the campaign event is instructed, the campaign application is used to access the server, and the campaign event is transmitted by communication with the server. And an event execution means for performing a process to be executed.

  Further, the invention according to claim 2 is the campaign system according to claim 1, wherein the server is configured to execute the campaign application each time the campaign application is transmitted to the information terminal device by the application transmission unit. When an access is made using an identification symbol assigning means for assigning an identification symbol to a campaign application downloaded from the previous information terminal device, a campaign by the information terminal device is performed based on the identification symbol assigned to the campaign application. And a participant management means for managing the participants of the event.

  The invention according to claim 3 is the campaign system according to claim 1 or 2, wherein the campaign application reads the two-dimensional code and obtains an ID code. And the information terminal device transmits the ID code acquired by the reading operation to the server when the reading operation of the two-dimensional code is performed, When the ID code is transmitted from the information terminal device, the server authenticates the propriety of purchase of the product or service based on the ID code, and when authenticated, the server transmits the campaign to the information terminal device. Events are provided.

  According to a fourth aspect of the present invention, in the campaign system according to the second or third aspect, before the ID code is automatically transmitted to the campaign application to participate in the campaign event, 1 or The two-dimensional code reading process for acquiring two or more ID codes is repeated once or twice, and the one or more ID codes acquired by the two-dimensional code reading process Is further provided, and the information terminal device repeats the reading process of the two-dimensional code every time the reading process is selected, and the participation process participates in the campaign event. When the process is selected, one or more ID codes acquired in the previous reading process are collectively transmitted to the server, When one or more ID codes are transmitted from the information terminal device, the server authenticates the propriety of the purchase of the product or service based on the ID codes, and the number of items that are authenticated as appropriate. The campaign event is provided to the information terminal device only.

  According to the present invention, a campaign application that enables participation in the campaign event is downloaded from the server that provides the campaign event to the information terminal device, and the campaign application is used to download the campaign application from the information terminal device to the server. Since it is possible to immediately participate in the campaign event, there is no troublesome operation of inputting and transmitting the personal authentication information every time the campaign event is participated, and it is possible to easily participate in the campaign event.

  When the campaign application is given an identification symbol and downloaded to each information terminal device, and the server is accessed from each information terminal device using the campaign application, the identification symbol assigned to the campaign application is added to the campaign application. Since the participants of the campaign event are managed based on this, the initial registration process when participating in the campaign event is unnecessary, and the operation for transmitting the information necessary for the registration process from the information terminal device is unnecessary. This makes it easier to participate in campaign events.

  Also, it is possible to read a plurality of two-dimensional codes, send a plurality of ID codes obtained by the reading operation to the server in a lump, and collectively participate in events for the plurality of ID codes. In addition, participation in a campaign event can be facilitated, and a purchaser of a product or service can be more motivated to participate in the campaign. Also, if multiple ID codes are sent at once, the packet communication fee will be lower than when sending them individually, so the communication fee for participating in the campaign can be reduced as a whole, and this will also increase the willingness to participate in the campaign be able to.

  A campaign system using the Internet according to the present invention will be described with reference to the drawings.

  FIG. 1 is a diagram showing a basic configuration of an embodiment of a campaign system using the Internet, in which a mobile phone is used as an information terminal device for campaign participation.

  The campaign system is connected to the Internet (network) 1, a communication line 6 connected to the Internet 1, and a server 2 for providing a campaign event, and is connected to the server 2 so as to be able to communicate, and communicates necessary information. The mobile phone 3 for participating in the campaign event and the base station 4 connected to the Internet 1 via the communication line 5 and for connecting the mobile phone 3 to the Internet 1 by wireless communication. The communication system in this campaign system uses the well-known TCP / IP.

  In the system shown in FIG. 1, only one server 2, mobile phone 3, and base station 4 are shown for convenience of explanation, but these devices and apparatuses are generally composed of a plurality of units. Yes, it is not limited to one.

  In the campaign system, the server 2 holds an event on the network for a product campaign by a product seller, and the product purchaser participates in the event and satisfies a predetermined condition, thereby giving a prize or a point privilege. It is a device for providing to the purchaser. Here, an event is a simple mini-game such as answering a quiz, slotting or drawing a lot, and satisfying a predetermined condition means answering the quiz correctly or drawing a winning lottery.

  On the other hand, the mobile phone 3 is an information terminal for participating in a campaign event provided by the server 2. The base station 4, the communication line 5, the Internet 1, and the communication line 6 constitute a communication path for connecting the mobile phone 3 to the server 2 so that communication is possible. Note that the communication line 5, the Internet 1, and the communication line 6 are not specific to the present invention, and thus detailed description thereof is omitted.

  In this campaign system, the merchandise seller has an address code of the server 2 (URL code of the Web site provided by the server 2) and an ID code for authenticating the purchase of the merchandise (for example, a numerical value of 10 or more digits) for all merchandise. For example, a two-dimensional code consisting of a QR code is attached to the market.

  When the merchandise of the merchandise seller is, for example, can juice or can coffee, a label 8 with a QR code printed is attached to the side surface of the can 7 as shown in FIG. The label 8 has a QR code 82 printed on a mount 81, and the mount 81 is covered with a shielding sheet 83 so as to be peeled off. The shielding sheet 83 is intended to suppress an illegal act of performing only a QR code reading operation without purchasing a product, that is, an unauthorized activity of participating in a campaign event without purchasing a product.

  In the QR code 82, at least an address code (URL code) 82a of the campaign site and an ID code 82b for purchase authentication are recorded in the format shown in FIG. In this embodiment, the QR code (JIS X0510 / ISO18004) is described as an example. However, instead of the QR code, the same function as the QR code is performed. For example, PDF417 (ISO15438), DataMatrix (ISO16022), A code such as Maxicode (ISO16023) may be used.

  The mobile phone 3 is a mobile phone with a camera equipped with an image sensor such as a CCD (Charge-Coupled Device). In particular, when the QR code 82 printed on the label 8 is imaged, the QR code 82 is recorded from the captured image. The mobile phone with a camera having a function of decoding the URL code 82a and the ID code 82b, that is, a QR code 82 reading function. The mobile phone 3 includes a web browser and can browse web pages of the server 2.

  On the other hand, the server 2 provides a campaign website, and includes a campaign web page (HTML file and various data related to the file) viewed by a web browser. This Web page can be browsed by the mobile phone 3 using a built-in Web browser.

  The server 2 also includes a campaign participation application program (hereinafter referred to as a campaign application) created using the JAVA (registered trademark) programming language. The campaign application for participating in the campaign can be downloaded to the mobile phone 3 when the product purchaser accesses the campaign site provided by the server 2 using the mobile phone 3. When the merchandise purchaser downloads the campaign application, the campaign application is subsequently activated, thereby making it possible to log in to the My Page of the campaign site without transmitting personal authentication information.

  In the mobile phone 3 on which the campaign application is downloaded, the e-mail address set in the mobile phone 3 and the campaign participant (usually the owner of the mobile phone 3) are arbitrarily selected using the campaign application. When a password (for example, a multi-digit number sequence) and a handle name (provisional name for participating in a campaign) are transmitted to the campaign site, the user is registered as a campaign participant, and a campaign participation page dedicated to that registrant is created. This page is called “Mypage”, and various information related to the event participation of the registrant recorded in the campaign site (for example, event participation history, information on benefits such as accumulated points and prizes currently acquired) ) Is a campaign participation page dedicated to the registered user.

  When the campaign application is activated after registration, the campaign application requests the QR code 82 to be read. When the user performs the QR code 82 reading process in response to this request, the campaign application automatically enters the campaign site. While being accessed, the user is logged in to My Page. That is, the campaign site transmits user campaign page data (My Page data), which is displayed on the display unit of the mobile phone 3, and the user participates in the campaign event from the My Page screen. Can do. The event participation function of the mobile phone 3 by the campaign application will be described later.

  FIG. 3 is a block diagram showing the configuration of the mobile phone 3.

  The mobile phone 3 includes a CPU 31, a ROM 32, a RAM 33, an application memory 34, an image memory 35, a wireless communication control unit 36, a call control unit 37, an imaging unit 38, an image processing unit 39, a QR code decoding unit 40, a display unit 41, and an operation. A portion 42 is provided. These members are connected by a bus 43 so that data transmission is possible.

  The CPU 31 centrally controls the operation of the mobile phone 3. The ROM 32 is a memory that stores a control program for controlling the entire telephone and a control program for controlling each function such as a telephone function, a mail function, and an Internet communication function. The ROM 32 also stores a web browser for browsing web sites on the Internet.

  The RAM 33 is a memory for storing a data and a program necessary for the CPU 31 to execute the control program, and providing a work area for temporarily saving data generated during the execution. The application memory 34 is a memory for storing application programs. The campaign application created using JAVA (registered trademark) downloaded from the server 2 described above and the application created using JAVA (registered trademark) and other program languages downloaded from other servers are stored in the application memory 34. Is done.

  The image memory 35 is a memory that stores image data captured by the imaging unit 38 and subjected to predetermined image processing by the image processing unit 39. The wireless communication control unit 36 performs a function of transmitting / receiving radio waves to / from the base station 4. An antenna is connected to the wireless communication control unit 36, and the wireless communication control unit 36 detects data from the received wave received by the antenna and transmits the data to the CPU 31, while transmitting a transmission wave using the data transmitted from the CPU 31. Modulate and radiate from an unillustrated antenna.

  The call control unit 37 controls call processing when a call line is established by the wireless communication control unit 36. The call control unit 37 transmits a voice signal input from a microphone (not shown) during a call to the wireless communication control unit 36 as a transmission signal, and generates a voice signal from the reception signal transmitted from the wireless communication control unit 36. And output from an unillustrated speaker.

  The imaging unit 38 has an area image sensor including an imaging element such as a CCD (Charge-Coupled Device), and converts an optical image of a subject into an electric signal image and takes it in. The image processing unit 39 performs predetermined image processing (such as pixel data level adjustment and data correction) on the image signal output from the imaging unit 38. The image data output from the image processing unit 39 is stored in the image memory 35 in the case of a general captured image.

  The image processing unit 39 is provided with an image processing function for generating a code signal from the QR code 82 imaged by the imaging unit 38. The mobile phone 3 is provided with a code reading mode in addition to the normal shooting mode. When the image pickup unit 38 takes a picture with the code reading mode set, image processing is performed on the shot image. The unit 39 performs code signal generation processing. The code signal generated by the image processing unit 39 is input to the QR code decoding unit 40.

  The QR code decoding unit 40 decodes the code signal input from the image processing unit 39 into the URL code 82a and the ID code 82b. The decoded code data is transmitted to the CPU 31. If not in the code reading mode, the CPU 31 controls the QR code decoding unit 40 so as not to operate. For this reason, when not in the code reading mode, data is not transmitted from the QR code decoding unit 40 to the CPU 31.

  The display unit 41 includes a liquid crystal display and displays images, characters, and the like. In a mode in which Internet communication is performed, a Web site is accessed from the mobile phone 3 by a Web browser, and Web page data (HTML file data) transmitted from the Web site is displayed on the display unit 41. When accessing the campaign site provided by the server 2, image information regarding the campaign transmitted from the server 2 is displayed on the display unit 41.

  The operation unit 42 has a plurality of keys such as a numeric keypad and a cross key. By operating these keys, necessary data is externally input, and selection items displayed on the display unit 41 are selected. To do. A key operation signal output from the operation unit 42 is transmitted to the CPU 31.

  FIG. 4 is a block diagram showing the configuration of the server 2.

  The server 2 includes a communication control device 21, a control device 22, and a storage device 23. The communication control device 21, the control device 22 and the storage device 23 can mutually transmit data via a bus 24. The communication control device 21 is connected to the communication line 6 and controls data communication with an external information terminal, server, mobile phone, etc. via the Internet 1. When the server 2 is accessed by the mobile phone 3, the server 2 controls data communication with the mobile phone 3 via the Internet 1 by the communication control device 21.

  The control device 22 includes a computer having a CPU, a ROM, a RAM, and the like, and centrally controls the operation of the entire server 2. The storage device 23 is a database that stores Web page image data necessary for the campaign site, other image data linked to the Web page, data such as text data, and voice data. The storage device 23 also stores campaign application data. Data for managing my pages of registrants participating in the campaign is also stored in the storage device 23.

  When accessed from the mobile phone 3 by the Web browser, the control device 22 reads data corresponding to the request from the Web browser from the storage device 23 and transmits the data to the mobile phone 3. When a request for downloading the campaign application is received from the mobile phone 3, the campaign application is read from the storage device 23 and transmitted to the mobile phone 3.

  Next, a procedure for participating in a campaign event in this campaign system will be described with reference to FIGS.

  First, the procedure for campaign participation on the mobile phone 3 side will be described with reference to the flowchart shown in FIG. FIG. 5 is a flowchart showing a processing procedure when the mobile phone 3 accesses the server 2 for the first time and participates in the campaign event. In this embodiment, a case where points are awarded when a quiz is made correctly as a campaign event will be described.

  When the product purchaser purchases a product related to the campaign and participates in the campaign event for the first time, the mobile phone 3 is set to the code reading mode and the QR code attached to the product is imaged (S1). ). When the mobile phone 3 captures the QR code, the URL code and ID code included in the QR code are decoded (S2), while the built-in Web browser is activated and the decoded URL code (campaign site). Access processing (connection processing to the server 2) is performed (S3).

  When the mobile phone 3 is connected to the server 2, information on a normal home page is transmitted from the server 2 to the mobile phone 3 in response to a request from the Web browser, and the home page information is displayed on the display unit 41 of the mobile phone 3. (S4). In this campaign page information, as shown in FIG. 6, various information such as contents A relating to products and campaigns, contents B relating to events, contents C relating to campaign applications, and the like are posted.

  Here, when the user requests the campaign site to download the campaign application (S5), information requesting transmission of conditions necessary for downloading the campaign application is transmitted from the server 2 to the mobile phone 3 and displayed. It is displayed on the part 41 (S6). The necessary conditions here are, for example, a mail address set in the mobile phone 3, a password arbitrarily selected by the user, and a handle name. As is well known, the homepage includes a plurality of link items, and the process of downloading the campaign application is also a link item. Therefore, the user can request download of the campaign application by selecting a download item and performing a key operation for inputting “selection decision” in the operation unit 42.

  When the user performs key operation on the operation unit 42 of the mobile phone 3 to input a mail address, a password, and a handle name, and instructs transmission to the server 2 (S7), these pieces of information are transmitted to the server 2 and sent to the campaign. The registration process is performed. When the registration for event participation is completed in the server 2, the campaign application program is transmitted from the server 2 to the mobile phone 3, and this program is stored in the application memory 34 (S8).

  Next, when the user performs a key operation on the operation unit 42 of the mobile phone 3 to end communication with the server 2 by the Web browser and starts the campaign application again (S9), the CPU 31 reads the campaign application from the application memory 34. Is read into the RAM 33, the campaign application program is executed, and processing as described below is performed.

    First, the server 2 is accessed using a URL code that has already been read, and a request for participation in a campaign event is made (S10). At this time, since the personal authentication information is transmitted from the mobile phone 3 to the server 2, the server 2 transmits the My Page data registered based on the personal authentication information to the mobile phone 3. Therefore, when the campaign application is activated, a My Page for event participation as shown in FIG. 7 is immediately displayed on the display unit 41 of the mobile phone 3 (S11). As a result, the user can immediately participate in the event.

  On the event participation My Page, at least “quiz”, “My Check”, and “Point Exchange” selection items are provided (see FIG. 7). “Quiz” is a selection item for a quiz that is a campaign event. “My Check” is a selection item for confirming benefits such as the result of the acquired quiz and the acquired points. “Point exchange” is a selection item for exchanging acquired points for a desired prize. Since the present invention relates to event participation in a campaign, in the following description, a case where “quiz” is selected will be described.

  When the “quiz” item is selected by the user in the display state of My Page (S12: YES), first, a message for instructing reading of the QR code is displayed on the display unit 41 (S13). Note that the display unit 41 displays the selection items in a selectable state in order, and the user selects a selection item candidate currently selected by operating a predetermined selection key of the operation unit 42 as a desired selection item. After the change, a desired selection item is selected by operating the “selection selection” key. In the case where the cursor is displayed on the display unit 41, the user moves the cursor to a desired selection item by operating a predetermined cursor key of the operation unit 42, and then operates a “selection selection” key to select a desired selection. The item is selected.

  Subsequently, when the user performs an operation of reading the QR code affixed to the product using the imaging unit 38 of the mobile phone 3 according to the QR code reading instruction (S14), the ID code is detected from the read QR code. The ID code is temporarily stored in the RAM 33 (S15). The display unit 41 displays a selection item for re-reading the QR code and a selection item to be transmitted to the server 2 of the read ID code (S16).

  When the user selects rereading of the QR code (S16: rereading), the process returns to step S14, and the QR code reading process and the ID code detecting and storing process are performed again (S14, S15). This QR code re-reading process is a preparation process for the user to purchase a plurality of campaign products and send a plurality of ID codes to the server 2 at once.

  After a plurality of ID codes are read by reading the QR code as many times as desired by the user, when transmission to the server 2 is selected (S16: transmission), one or more stored in the RAM 33 are stored. The ID code is read and transmitted to the server 2 (S17). The server 2 performs purchase authentication processing based on the received ID code, and transmits “quiz” page information to the mobile phone 3 when it is confirmed that the event participation is based on regular purchase. On the other hand, if it is confirmed that the event participation is not based on regular purchase, the server 2 sends a message to the mobile phone 3 indicating that the mobile phone 3 cannot participate in the quiz because it is an event participation based on an illegal ID code. To do.

  Accordingly, the page information transmitted from the server 2 after the ID code is transmitted is displayed on the display unit 41 of the mobile phone 3, and if the page information is a page to be quized, the user performs a quiz according to the display content. (S18). The server 2 determines whether or not there is an unprocessed ID code every time the processing of the quiz transmitted to the mobile phone 3 is completed, and if the ID code remains, the page information for performing a new quiz is again transmitted to the mobile phone 3. Send to. If the ID code remains, a message indicating that the quiz has ended is transmitted to the mobile phone 3.

  Accordingly, when a plurality of ID codes are transmitted on the display unit 41 of the mobile phone 3, each time a quiz is completed, quiz page information that is different by the number of transmissions is repeatedly displayed. Quiz can be performed for the number of ID codes transmitted according to each page information. When the message indicating that the quiz is finished is displayed on the display unit 41, the event is finished. After that, when the operation for ending the campaign application is performed by the key operation by the user (S19: YES), the campaign is finished. The event participation process ends (S20).

  When the campaign application is started for downloading the campaign for the second time after downloading the campaign application, the processes in steps S1 to S9 are not necessary, and the participation process is performed from step S10. In other words, the server 2 is accessed using the URL code by the campaign application, and the My Page transmitted from the server 2 is displayed on the display unit 41 (S11). After that, the process after step S12 mentioned above is performed.

  In the process of FIG. 5, it is determined whether the campaign application is downloaded based on the URL code and the ID code decoded between step S2 and step S3. The campaign application may be activated and the process may proceed to step S10. In this case, when the QR code image capturing operation is performed for the second campaign participation, the process proceeds to launching the campaign application already downloaded based on the URL code and ID code read by the image capturing operation. The server 2 is accessed using the URL code by the campaign application, and thereafter, the processing after the switch S11 is performed.

  In this case, as a method of participating in the campaign event, for example, when it is possible to participate in the campaign event by using a predetermined value of accumulated points, if the points are accumulated more than a predetermined value, You may make it select whether to participate in an event using a point, or to input an ID code and participate in an event.

  That is, in this case, a process for selecting whether or not the event participant quizes using the accumulated points is added between step S12 and step S13 in FIG. When the input of the ID code is selected, the process may be shifted to Step 13, and when the event participant has selected the use of the accumulation point, the process may be shifted to Step S182.

  Next, a procedure for campaign participation on the server 2 side will be described using the flowchart shown in FIG. Since the server 2 mainly performs a process of responding to a request from the mobile phone 3, a description will be given while appropriately showing the relationship with the request from the mobile phone 3 shown in FIG.

  When there is an access to the server 2 from the mobile phone 3 (S21, step S3 in FIG. 5), the server 2 transmits normal homepage information from the server 2 in response to a request from the Web browser (S22).

  Subsequently, when there is a request for downloading the campaign application from the mobile phone 3 (S22, step S4 in FIG. 5), the server 2 sends a mail address, a password, and a handle as necessary conditions for downloading the campaign application. Information requesting the transmission of the name is transmitted to the mobile phone 3 (S23).

  Subsequently, when receiving information on the e-mail address, password, and handle name from the mobile phone 3 (S24: YES), the server 2 registers the campaign for the access person from the mobile phone 3 based on these information. After that, the campaign application program and data related thereto are read from the storage device 23 and transmitted to the mobile phone 3 (S26). This process corresponds to step S6 in FIG.

  Subsequently, when the communication by the web browser is disconnected from the mobile phone 3, the server 2 disconnects the communication accordingly, and when the mobile phone 3 is accessed by the campaign application (S 27: YES, step of FIG. 5). S7) It is determined whether or not the accessor is registered in the storage device 23 based on the personal authentication information transmitted at the time of access (S28). When the accessor is not registered (S28: NO), page information for prompting the registration procedure is transmitted to the mobile phone 3 (S29). On the other hand, when the accessor is registered (S28: YES), information related to the registrant is read from the storage device 23, and the information on the My Page is created using the information and transmitted to the mobile phone 3 (S30). .

    Subsequently, when the information on the selection of the “quiz” item and the information of the ID code are received from the mobile phone 3 (S31: YES, step S17 in FIG. 5), the server 2 issues the received ID code properly. It is discriminated whether or not it is (S32). Since the list of all issued ID codes is stored in the storage device 23, this determination process is performed by collating the received ID code with the list of ID codes stored in the storage device 23. If the received ID code is issued normally (S33: YES), the server 2 proceeds to a predetermined process for performing a quiz (S34). On the other hand, if the received ID code is not properly issued (S33: NO), a message indicating that the quiz cannot be performed because the event participation is based on the illegal ID code is transmitted to the mobile phone 3 (S35). .

  In the process for performing the quiz, a page for giving a quiz only to an ID code determined to be a properly issued ID code, that is, only to an ID code for which purchase authentication has been confirmed. Page information such as page information for notifying information and quiz results is transmitted to the mobile phone 3.

  Therefore, in the process for performing the quiz, the server 2 receives, for example, three ID codes A, B, and C. Of these, the purchase authentication has been confirmed for the ID codes A and B, but the ID code For C, if the purchase authentication could not be confirmed, after sending the message information indicating that the user can participate in the quiz only twice for ID codes A and B as a result of the purchase authentication to the mobile phone 3, the quiz question processing and quiz The result transmission process is repeated twice.

  When purchase authentication is confirmed for all of ID codes A, B, and C, message information indicating that the ID code A, B, and C can participate in the quiz for three times is transmitted, and then the quiz question processing The quiz result transmission process is repeated three times, and if purchase authentication cannot be confirmed for all ID codes A, B, and C, message information indicating that the quiz cannot be participated is transmitted.

  In the above embodiment, when the campaign site provided by the server 2 is accessed from the mobile phone 3 by the web browser and there is a campaign application on this site, the user operates the operation unit 42 to download the campaign application. Whether or not the campaign application is downloaded to the mobile phone 3 when the server 2 is accessed from the mobile phone 3 by the web browser. The campaign application may be downloaded to the mobile phone 3. Alternatively, if a campaign application is not acquired on the mobile phone 3 side, if a campaign application is prepared on the campaign site, a campaign request is transmitted to the server 2 without any user selection operation. May be downloaded.

  The first time that a product buyer has accessed the campaign site is that if he / she purchases a campaign product for the first time, he / she willing to participate in the campaign event. This is because it is considered that no particular inconvenience occurs even if the telephone 3 is automatically downloaded.

  Therefore, in this method, when the purchaser of the campaign product accesses the campaign site for the first time, the campaign application is downloaded, and from the next time, the campaign application can participate in the campaign event. Operation becomes easier.

  As described above, according to the campaign system according to the present invention, the campaign application created using JAVA (registered trademark) is downloaded to the information terminal device, and the campaign site is accessed using the campaign application. Since it is made to participate in the event, the troublesome work of manually entering the personal authentication information at the time of participating in the campaign and then sending it to the campaign site becomes unnecessary, and the product purchaser can easily participate in the campaign. .

  Furthermore, in the campaign application, a plurality of QR code reading processes (that is, a plurality of ID code reading processes) and a plurality of read ID codes are sent to the campaign site in a lump, and one campaign participation is made. Since it is possible to process events for multiple times in the procedure, it is not necessary to repeat the campaign participation procedure for each ID code, and the operability for participating in the campaign is further improved, and the product purchaser participates in the campaign. Can increase your willingness to.

  Also, since multiple ID codes are sent to the campaign site in a batch, the packet communication fee is lower than when multiple ID codes are sent individually, and the communication fee for participating in the campaign is total. Can be suppressed.

  In the above embodiment, when participating in a campaign event, the server 2 requests personal authentication information such as an e-mail address, a password, and a handle name from a person who wants to participate in the event, and performs a registration process. In order to identify the download destination when the server 2 downloads the campaign application, an identification symbol may be attached to the campaign application, and the event participant may be subsequently identified by the campaign application using this identification symbol. .

  That is, this idea is to prepare a plurality of campaign applications by assigning ID numbers to campaign applications having the same contents, and distribute each campaign application from the server 2 to an information terminal device such as a mobile phone 3. When an information terminal device accesses the server 2 using a campaign application, the ID number assigned to the campaign application is used to identify the campaign application owner. It is.

  Therefore, since the identification symbol assigned to the campaign application functions in the same manner as personal authentication information such as an email address, password, and handle name, the server 2 performs registration processing for the participants in the first campaign event. This is not necessary, and the applicant who wants to participate in the campaign does not need to send personal authentication information except for processing that requires specific personal authentication information, such as exchanging accumulated points for prizes. There is an advantage that the operability of participating in the minute campaign is improved.

  In the above embodiment, a mobile phone has been described as an example of the information terminal device. However, the present invention is not limited to this, and any information terminal device that can access the server 2 via the Internet 1. Can be applied to. In the above embodiment, an application created using JAVA (registered trademark) has been described as a campaign application. However, any campaign application created in another programming language can be used as long as it performs the same function. May be.

  In the above embodiment, the campaign for selling products has been described. However, this campaign is not limited to those related to product sales, and may be related to the provision of services, and campaigns for various activities that are not for profit. It may be.

It is a figure which shows the basic composition of one Embodiment of the campaign system using the internet. It shows an example of a two-dimensional code affixed to a product, (a) is a diagram showing the structure of a label printed with a two-dimensional code, (b) is an example of a format of a code recorded in the two-dimensional code FIG. It is a block diagram which shows the structure of a mobile telephone. It is a block diagram which shows the structure of a server. It is a flowchart which shows the process procedure of the campaign participation in a mobile telephone. It is a figure which shows an example of the content posted on the homepage of a campaign site. It is a figure which shows an example of my page for event participation. It is a flowchart which shows the process procedure of the campaign participation in a server.

Explanation of symbols

1 Internet (network)
2 Server 21 Communication Control Device 22 Control Device 23 Storage Device 24 Bus 3 Mobile Phone 31 CPU
32 ROM
33 RAM
34 Application memory 35 Image memory 36 Wireless communication control unit 37 Call control unit 38 Imaging unit 39 Image processing unit 40 QR code decoding unit 41 Display unit 42 Operation unit 43 Bus 4 Base station 5, 6 Communication line 7 Can 8 Label 81 Mount 82 Two-dimensional code (QR code)
82a Address code (URL code)
82b ID code 83 Shielding sheet

Claims (4)

A communication network, a server connected to the communication network and providing a campaign event for a product or service; an address code of the server attached to the product or service; and authentication of the purchase of the product or service A campaign system comprising a code reading function for reading a two-dimensional code including an ID code, and an information terminal device connectable to the communication network, and communicating with the server by the information terminal device to participate in the campaign event Because
The server
A first storage means for storing a campaign application that is downloaded to the information terminal device and enables participation in the campaign event from the information terminal device through communication between the information terminal device and the server;
When the campaign application has not been downloaded to the accessed information terminal device, an application transmission unit that reads the campaign application from the storage unit and transmits the application to the information terminal device;
When accessed from the information terminal device using the campaign application, event providing means for performing a process of providing the campaign event by communication with the information terminal device,
The information terminal device
When the server is accessed, if the campaign application is not downloaded, download means for downloading the campaign application;
Second storage means for storing the campaign application downloaded by the download means;
An event execution unit that, when instructed to participate in the campaign event, accesses the server using the campaign application and executes the campaign event by communicating with the server; A campaign system characterized by   Each time the server transmits the campaign application to the information terminal device by the application transmitting unit, the server assigns an identification symbol to the campaign application, and the campaign downloaded from the previous information terminal device. It further comprises a participant management means for managing participants of the campaign event by the information terminal device based on the identification symbol given to the campaign application when accessed using the application. The campaign system according to claim 1. In the campaign application, when the ID code is obtained by reading the two-dimensional code, a process for transmitting the ID code to the server and participating in the campaign event is provided.
When the reading operation of the two-dimensional code is performed, the information terminal device transmits the ID code acquired by the reading operation to the server,
When the ID code is transmitted from the information terminal device, the server authenticates the propriety of purchase of the product or service based on the ID code, and when authenticated, the server transmits the campaign to the information terminal device. The campaign system according to claim 1 or 2, wherein a business event is provided. Before the campaign application automatically transmits the ID code and participates in the campaign event, the two-dimensional code reading process for acquiring one or more ID codes is repeated once. Or a selection process of a reading process that is performed twice or more and a participation process in which the one or more ID codes acquired by the reading process of the two-dimensional code are collectively transmitted to participate in the campaign event,
The information terminal device repeats the reading process of the two-dimensional code every time the reading process is selected, and when the participation process is selected, one or more of the one or more acquired in the previous reading process is selected. Send the ID code to the server in a batch,
When one or more ID codes are transmitted from the information terminal device, the server authenticates the propriety of the purchase of the product or service based on the ID codes, and the number of items that are authenticated as appropriate. The campaign system according to claim 2 or 3, wherein the campaign event is provided to the information terminal device only.

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