JP2004046568A - Sales promotion system, service providing device, and program for sales promotion thereof - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enhance the cost-effectiveness of an advertisement expense by preparing and delivering a promotion advertisement complying with the taste or royalty for each customer in online shopping. <P>SOLUTION: A service presentation computer 10 analyzes data, including attribute information or purchase history for each customer, preparing the promotion advertisement for each customer based on the result, and delivers the promotion advertisement through a broadband network 30 to the computer 20 of the corresponding customer. The customer looking the promotion advertisement accesses the service provision computer 10 through the customer computer 20 to obtain the commodity video or product information of a desired commodity. The service provision computer 10 provides the rotated, expanded/reduced commodity video by a desire from the customer. Information sharing by a video and voice instantly efficiently supports purchase. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention analyzes data through a computer capable of transmitting and receiving moving images or still images, and a line having a transmission capacity sufficient to transmit and receive the moving images or still images, using not only the attribute information of the customer but also the purchase history of the product previously purchased by the customer. The company's computer sends out a detailed video or still image of the product that the customer is interested in by creating a recommended advertisement that matches the customer's preference and distributing it. The present invention relates to a sales promotion system for promoting and advertising sales by explaining specifications and operation methods on a monitor that communicates with customers.
[0002]
[Prior art]
Flyers on clothing, groceries, home appliances, etc. are being distributed as newspaper inserts. In particular, in department stores, supermarkets, discount shops, etc., flyers cover the lineup and special sale items of the products handled.
[0003]
The advertising means using the flyer is more effective than television commercial (CM) and television shopping. The point is that the return on investment for advertising is expected when targeting customers living in the region where the company is located, instead of targeting customers nationwide. In fact, it is frequently used in supermarkets near residential areas. Another advantage is that the products targeted for advertisement can be renewed on a weekly or daily basis.
[0004]
As a means of purchasing clothes, daily necessities, gift sets, and the like, mail-order sales using catalogs are one means. In mail order sales, a customer selects and places an order for a product that the customer wants to purchase from among products listed in a catalog that is periodically sent from a mail order sales company. This is a convenient purchasing method for customers because they do not have to go directly to the store.
[0005]
[Problems to be solved by the invention]
However, the conventional advertising means based on flyers mainly focus on information on special sale items and sales, and the target customers are all. For example, it is meaningless to hand out a TV flyer to a customer who wants to renew a suit. Regarding the distribution of direct mail from a company, it is effective to distribute direct mail for each customer according to the taste and loyalty of the customer.
[0006]
In addition, conventional advertising methods using flyers and mail-order catalogs can only post information about the product outline, price, and simple specifications due to space limitations. Also, the product lineup can only be posted for a limited number of products.
[0007]
Therefore, advertisements using flyers and mail-order catalogs are effective for products for which customers have already acquired product specifications and knowledge (for example, daily necessities such as shampoos that are frequently used), special-selling products that do not matter in the first place, merchandise for middle-aged customers and year-end gifts. For products such as gift sets and other products, especially for products for which customers place emphasis on specifications and functions, such as home appliances, advertising through flyers and mail order catalogs is not always an effective means. Not really.
[0008]
SUMMARY OF THE INVENTION In view of the above problems, the present invention analyzes the royalties and preferences of each customer and creates a recommended advertisement for each customer, thereby improving the response probability from the customer and the cost-effectiveness of investing in advertising. It is an object of the present invention to provide a sales promotion system capable of improving the sales promotion system.
[0009]
[Means for Solving the Problems]
In order to solve the above problems, the present invention creates a recommended advertisement for each customer based on the attribute information and purchase history of the customer owned by the company, and provides each recommended advertisement to a target customer. Is distributed.
[0010]
Further, according to the present invention, a customer can use a customer computer to receive a moving image or a still image of a desired product from the products stored in the service providing computer, and can transmit and receive video and audio as needed between the customer and the operator. It is characterized by providing means such as recommendation of goods through functions, advice, and explanation of operation methods.
[0011]
In other words, in a computer system in which a plurality of customer computers are connected to a service providing computer through a broadband network such as ADSL, CATV, and FTTH, the service providing computer includes means for storing attribute information and purchase history for each customer, Based on information and purchase history, means to analyze the characteristics of product preferences for each customer, and based on the analysis results of a specific customer, or the analysis results of customers whose attributes are similar to a specific customer Means for creating a recommended advertisement for a specific customer and means for distributing the recommended advertisement to a customer computer of the specific customer are provided.
[0012]
Further, the service providing computer includes means for storing the image of the handled product and the product information, and means for transmitting the image of the handled product and the product information to the customer computer, and the customer computer includes the product received from the service providing computer. Means for displaying the image and the product information.
[0013]
In addition, the service providing computer includes means for transmitting the image of the product viewed from various angles in response to a request from the customer computer for the image of the product sent from the service providing computer.
[0014]
Alternatively, there is provided a means for a customer to operate an image of a product on the customer computer and display the image of the product from various angles with respect to the image of the product sent from the service providing computer.
[0015]
Further, the sales promotion system of the present invention is provided with means for performing mutual video and audio communication between the operator operating the service providing computer and the customer operating the customer computer. This enables further sales promotion.
[0016]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings. FIG. 1 is a diagram illustrating a configuration example of a sales promotion system according to an embodiment of the present invention. This sales promotion system includes a service providing computer 10, a customer computer 20, and a broadband network 30 such as ADSL, CATV, and FTTH. The service providing computer 10 is a computer operated by a company operator or the like, and is connected to a customer computer 20 operated by a customer through a broadband network 30.
[0017]
FIG. 2 is a diagram illustrating a configuration example of a service providing computer according to the present embodiment. The service providing computer 10 executes data analysis based on data of the communication control unit 11 for communicating with the customer computer 20, the customer information management unit 12 for storing customer attribute information, purchase history, and the like, and the customer information management unit 12. When the attributes and preferences of the customer are found by the data analysis unit 13, the recommendation advertisement creation unit 14 for creating a recommendation advertisement (flyer) for each customer based on the data, a moving image or a still image , A moving image or a still image is collectively referred to as an image), an image processing unit 16 for rotating or enlarging / reducing an image according to an instruction from the customer computer 20, and capturing an image of an operator. An imaging camera unit 17, a monitor unit 18 for displaying an image of a customer photographed through the imaging camera, and an image display unit 1 for displaying product images and the like. It is equipped with a. Here, for the sake of simplicity, an example is shown in which the service providing computer 10 is realized by a single computer, but the functions of the service providing computer 10 may be realized by a plurality of computers. .
[0018]
FIG. 3 is a diagram illustrating a configuration example of a customer computer according to the present embodiment. The customer computer 20 includes a communication control unit 21 that communicates with the service providing computer 10, an imaging camera unit 22 that captures an image of the customer, and an operator operating the computer to rotate, enlarge, and receive the received image. An image processing unit 23 for reducing the image, a monitor unit 24 for displaying a real-time image of the operator photographed through the imaging camera, and an image display unit 25 for displaying an image transmitted from the service providing computer 10 are provided.
[0019]
In the sales promotion system according to the present embodiment, the service providing computer 10 owned by a company such as a department store or a discount shop uses the data analysis unit 13 to transmit the attribute information and purchase history of the customer to be advertised from the customer information management unit 12. The acquired data is analyzed based on the acquired attribute information and the purchase history.
[0020]
Here, the method of obtaining customer information includes, for example, a method of creating a customer information registration card online or offline at the time of customer registration, and a method of purchasing a customer information registration card when the customer uses a card such as a point card. There is a way to get information every time. Collection of this purchase history may be either online or offline. In the data analysis, it is possible to analyze a tendency that a customer frequently purchases a product at the store, and what kind of product classification to purchase. Further, it is also possible to collect customer information of a type similar to the attribute information of the customer and make a recommendation for a new product field using data mining.
[0021]
After executing such data analysis, the recommended advertisement creating unit 14 receives the analysis result from the data analyzing unit 13, creates a recommended advertisement for each customer to be advertised, and distributes it by e-mail. A URL (Uniform Resource Locator) for the customer computer 20 to access the service providing computer 10 is embedded in the recommended advertisement.
[0022]
The customer who sees the recommendation advertisement received by the customer computer 20 accesses the service providing computer 10 using the customer computer 20. The service providing computer 10 manages various product videos relating to products handled, for example, home appliances. The product video is provided to the customer computer 20 as digital content.
[0023]
FIG. 4 is a diagram illustrating a display example of a product image handled on the customer computer according to the present embodiment. FIG. 4 shows an example of a product video of an electric appliance. In the following, home electric appliances will be described as an example, but clothes, daily necessities, gift sets, and the like may be used. In addition, as shown in FIG. 4, an operator image captured by an imaging camera provided in the service providing computer 10 may be combined and displayed on the same screen.
[0024]
When the customer selects a product of interest, the service providing computer 10 sends the product lineup to the customer computer 20. For example, when a refrigerator is selected in the example of FIG. 4, a refrigerator lineup is transmitted. The customer computer 20 displays the newly sent refrigerator content instead of the content of the entire home appliance displayed so far.
[0025]
FIG. 5 is a diagram illustrating a display example of a product lineup image on the customer computer according to the present embodiment. FIG. 5 shows a display example of a refrigerator lineup image. Refrigerators also have various products depending on their function, capacity, and manufacturer. Therefore, customers are asked to select the type of refrigerator desired by the customer in a top-down manner or the like according to functions, manufacturers, or prices. The customer selects a product after considering functions, manufacturers, prices, and the like.
[0026]
FIG. 6 is a diagram illustrating a display example of a product video on the customer computer according to the present embodiment. FIG. 6 shows an example in which the customer selects the 5-door refrigerator and the product video is displayed. As shown in FIG. 6, product information such as specifications, functions, and prices are also displayed on the screen.
[0027]
In the present embodiment, after that, the customer can rotate, enlarge or reduce the obtained product image, or check the image of, for example, opening and closing of a refrigerator door by using the coaster technology.
[0028]
There are two types of methods, such as a method of mainly performing the rotation, enlargement / reduction, and the like on the customer computer 20 side and a method of performing the processing on the service providing computer 10. When performed on the customer computer 20 side, the customer computer 20 receives all video data from the service providing computer 10 and performs rotation, enlargement / reduction by the video processing unit 23 of the customer computer 20. In this method, since processing such as rotation and enlargement / reduction is performed by the customer computer 20, no load is imposed on the service providing computer 10 by operation. However, since all data is transmitted, data unnecessary for the customer is also transmitted.
[0029]
On the other hand, in the method of performing rotation, enlargement / reduction, etc. on the service providing computer 10 side, when the customer wants to perform operations such as rotation, enlargement / reduction, etc. and display them on the screen, only a series of these operation requests is sent to the customer The computer 20 makes a request to the service providing computer 10, and the customer performs processing such as rotation and enlargement / reduction in the image processing unit 16 of the service providing computer 10, and transfers the processed image data to the customer computer 20. And display it. In this method, the service providing computer 10 transmits only necessary data, so that the line load can be reduced. However, an operation request is made to the service providing computer 10 as necessary, so that the load on the service providing computer 10 increases. I do.
[0030]
The customer can also receive detailed information on each part of the product and an explanation of the operation method based on the video of the product stored in the service providing computer 10.
[0031]
FIG. 7 is a diagram illustrating a display example of a video showing an operation method on the customer computer according to the present embodiment. For example, when the image of the refrigerator is displayed on the screen where the image of the refrigerator is displayed as shown in FIG. 7 (A), the portion of the door on the upper part of the refrigerator is designated by clicking the mouse, and as shown in FIG. Switch and product information is displayed. As a technology for realizing such a display, it is possible to use a coaster technology such as DRAGRI (http://dragri-fan.com/index_jp.html) provided by NTT Advanced Technology Corporation. it can.
[0032]
Through the above-described series of flows, the customer can talk with the operator through the monitor screen (monitor unit 24) displayed on the customer computer 20 as necessary. Through this conversation, the seller can sell the product in the same way as a normal store, such as recommending products and giving advice. As described above, in the sales promotion system according to the present embodiment, an image is taken using the imaging camera and the monitor (monitor unit 24) provided in the customer computer 20 on the customer side and the service providing computer 10 on the operator side. Sharing is possible, and customers can enhance their knowledge of the product through interactive conversations. In the present invention, it is not always necessary for the customer to transmit his / her own video to the service providing computer 10 side, and an interactive conversation can be performed by means of only voice exchange.
[0033]
FIG. 8 is a diagram showing an example of a screen display of the customer computer in the present embodiment. On the screen of the customer computer 20 in the example of FIG. 8, a product introduction video and a collection of FAQs are displayed as function buttons, and are used to obtain detailed information that the customer wants to know from the service providing computer 10. In the example of FIG. 8, the product screen and the monitor screen are combined, and the video display unit 25 and the monitor unit 24 display the product video and the operator video together. The product screen and the monitor screen may be different screens.
[0034]
FIG. 9 is a diagram illustrating a screen display example of the service providing computer according to the present embodiment. In the example of FIG. 9, the product screen by the video display unit 19 and the monitor screen by the monitor unit 18 are separate, and the product video is displayed separately on the product screen, and the operator video is displayed separately on the monitor screen.
[0035]
FIG. 10 is a processing flowchart of the service providing computer in the present embodiment. First, the service providing computer 10 analyzes the attribute information and purchase history of the advertisement target customer recorded in the customer information management unit 12 by the data analysis unit 13 (step S1), and from the analysis result, the recommended advertisement creation unit. In step 14, a recommended advertisement for a customer to be advertised is created for each customer (step S2), and the recommended advertisement is distributed to the customer computer 20 of the corresponding customer (step S3).
[0036]
Upon receiving access from a customer who has viewed the recommended advertisement (step S4), the service providing computer 10 transmits the product image to the customer computer 20 (step S5). When the customer selects a product to be handled (step S6), the service providing computer 10 transmits a product lineup image to the customer computer 20 (step S7). When the customer selects a lineup product (step S8), the service providing computer 10 transmits the product video and product information of the selected product (step S9).
[0037]
If the customer computer 20 requests rotation or enlargement / reduction of the product image (step S10), the service providing computer 10 rotates, enlarges / reduces the product image (step S11), and rotates or enlarges / reduces the product image. Is sent to the customer computer 20 (step S12). In addition to the above, the service providing computer 10 performs processing according to a request from the customer computer 20, such as a request for a product introduction video and a request for a FAQ collection.
[0038]
If there is an operator call request from the customer computer 20 (step S13), the service providing computer 10 sounds a buzzer or the like to notify the operator of the call request, and if the operator is ready for a response. Then, an operator connection notice is sent to the customer computer 20 (step S14). At the same time, a customer image is received from the customer computer 20 (step S15), and an image of the operator photographed by the imaging camera of the service providing computer 10 is sent to the customer computer 20 (step S16). Further, an operator screen as shown in FIG. 9 is displayed on the display of the service providing computer 10 (step S17). Thereafter, between the service providing computer 10 and the customer computer 20, the operator's video and audio and the customer's video and audio are mutually transmitted and received (step S18), and the dialog between the operator and the customer is enabled.
[0039]
If there is a request for purchase of a product from the customer computer 20 (step S19), sales processing of the product is performed (step S20). In this product sales process, a delivery destination is arranged, a payment process is performed in accordance with the input of a payment method, and the like. However, since this process is the same as a process in conventional online shopping, detailed description thereof is omitted. If there is a logout notification from the customer computer 20 (step S21), the provision of the service to the customer computer 20 is terminated.
[0040]
The above processing can be realized by a computer and a software program, and the program is stored in an appropriate recording medium, such as a portable medium memory, a semiconductor memory, and a hard disk, which can be read by a computer, and is read out therefrom. Can be executed by a computer.
[0041]
FIG. 11 and FIG. 12 are sequence diagrams of the sales promotion system in the present embodiment. FIG. 12 shows an example of a case where the service providing computer 10 executes processes such as rotation, enlargement / reduction, and the like. Hereinafter, an example of the sequence will be described with reference to (1) to (32) shown in FIGS. 11 and 12, but this sequence is an example, and the present invention is not limited to this.
[0042]
First, when the operator issues a recommended advertisement creation command to the service providing computer 10 (1), the service providing computer 10 generates data for obtaining customer preferences and royalties based on the customer attribute information and the purchase history. The analysis is performed, and a recommended advertisement is created from the result (2). When the operator issues a recommended advertisement distribution command to the service providing computer 10 (3), the service providing computer 10 distributes the recommended advertisement to the target customer computer 20 (4). The customer computer 20 displays the recommended advertisement (flyer) received from the service providing computer 10 (5).
[0043]
When the customer instructs the customer computer 20 to access the service providing computer 10 (6), the customer computer 20 accesses the service providing computer 10 (7). The service providing computer 10 sends the handled product video to the customer computer 20 (8). The customer computer 20 displays the product image received from the service providing computer 10 (9).
[0044]
When the customer selects a product using the customer computer 20 (10), the customer computer 20 notifies the service providing computer 10 of the product selection (11). The service providing computer 10 sends out a product lineup image to the customer computer 20 (12). The customer computer 20 displays the product lineup image received from the service providing computer 10 (13).
[0045]
When the customer presses, for example, a selection button for each maker with the mouse on the customer computer 20 (14), the customer computer 20 requests the service providing computer 10 to send out products for each maker (15). The service providing computer 10 sends out the manufacturer-specific products to the customer computer 20 (16). The customer computer 20 displays the product video received from the service providing computer 10 (17). Steps (14) to (17) are repeated as necessary.
[0046]
When the customer selects the rotation of the product video on the customer computer 20 (18), the customer computer 20 requests the service providing computer 10 to rotate the product video (19). The service providing computer 10 rotates the product video (20) and sends the rotated product video to the customer computer 20 (21). The customer computer 20 displays the rotated product image received from the service providing computer 10 (22).
[0047]
When the customer presses a function button (product introduction video) on the customer computer 20 (23), the customer computer 20 requests the service providing computer 10 to transmit a product introduction video (24). The service providing computer 10 sends a product introduction video to the customer computer 20 (25). The customer computer 20 displays the product introduction video received from the service providing computer (26). Steps (23) to (26) are executed in response to customer requests.
[0048]
When the customer desires a conversation with the operator on the customer computer 20 and performs a selection operation (27), the customer computer 20 requests the service providing computer 10 to call the operator (28). The service providing computer 10 calls the operator (29). When the operator responds to the service providing computer 10 (30), the service providing computer 10 notifies the customer computer 20 of the operator connection (31). The customer computer 20 notifies the customer of the operator connection (32). Thereafter, conversation between the operator and the customer becomes possible. With the above sequence, sales promotion via the network is realized.
[0049]
【Example】
FIG. 13 is a diagram showing a business model using the sales promotion system of the present invention. In FIG. 13, reference numeral 10A denotes a service providing computer managed by a company A which sells a product, and 10B denotes a service providing computer of an intermediary company which provides a service related to a product sold by the company B by entrusting the company B. The company computer 70 of the company B can transmit and receive necessary information to and from the service providing computer 10B of the intermediary company via the network. It is assumed that customers A, B,... Use customer computers 20A, 20B,. Each computer is connected by a broadband network 30.
[0050]
The service providing computer 10A of the company A performs data analysis for customer preference and loyalty based on the attribute information and purchase history of the customers A, B,..., And generates a recommended advertisement for each customer based on the result. , And distributes them to customer computers 20A, 20B,.
[0051]
Assume that the customer A looks at the recommendation advertisement and considers purchasing a product (refrigerator) of the company A. The customer A requests the transfer of the product video from the customer computer 20A to the service providing computer 10A of the company A. The service providing computer 10A of the company A provides the customer A with the product video. Here, when the customer A selects a refrigerator as a product, the service providing computer 10A of the company A transfers a product image and product information of the refrigerator to the customer computer 20A. The customer A determines whether or not to purchase the refrigerator by looking at the product image or product information of the refrigerator displayed on the customer computer 20A. When purchasing the refrigerator, the customer A uses a method such as a credit card or cash on delivery of the product. Pay the price for the product.
[0052]
Next, an example will be described in which the customer B looks at the recommended advertisement for each customer and intends to purchase a product (cooker) of the company B. Company B pays an operation agency fee and requests an agency company to operate the service providing computer 10B. The customer B requests the transfer of the product video to the service providing computer 10B of the intermediary company. The service providing computer 10B of the intermediary company provides the customer B with the product video requested in advance by the company B. When the customer B selects the rice cooker as a product, the service providing computer 10B of the intermediary company transfers the product video and product information of the rice cooker to the customer computer 20B. The customer B determines whether or not to purchase the rice cooker by looking at the product image or product information of the rice cooker displayed on the customer computer 20B. B pays the product price.
[0053]
The example of the company B is an example in which the company B only supports the operation of the service providing computer 10B when the company B cannot make a capital investment for operating the service providing computer. A business model of operating the computer 10B can also be realized by applying the present invention.
[0054]
【The invention's effect】
As described above, according to the present invention, the service providing computer analyzes the loyalty and preference of each customer based on the customer's attribute information and purchase history, and creates a recommended advertisement for each customer based on the analysis result. Therefore, it is possible to expect an improvement in the response probability from the customer as compared with a flyer for everyone, so that the cost-effectiveness of investing in advertising can be improved.
[0055]
In addition, since the customer computer on the network can connect to the service providing computer that stores the images related to the product and enjoy detailed information about the product, the customer can compare it with a static method such as a conventional flyer or mail order catalog. You can enjoy a remarkable amount of information. In addition, since operations such as rotating and enlarging / reducing a product video can be performed at the will of the customer, the amount of information that can be enjoyed by the customer is larger than that of conventional means such as online shopping and electronic shopping.
[0056]
In addition, the images of the customer and the operator captured by the imaging camera are displayed on the same screen as the product video, and through voice conversation, the operator can actually receive product recommendations and advice from the operator. Since explanations can be exchanged interactively using a common image, unlike one-way recommendations such as television shopping, it is possible to buy and sell goods in two-way fashion as if they were being developed in an actual store.
[Brief description of the drawings]
FIG. 1 is a diagram showing a configuration example of a sales promotion system according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating a configuration example of a service providing computer according to the present embodiment.
FIG. 3 is a diagram illustrating a configuration example of a customer computer in the present embodiment.
FIG. 4 is a diagram showing a display example of a handled product image on the customer computer according to the embodiment.
FIG. 5 is a diagram showing a display example of a product lineup image on the customer computer of the present embodiment.
FIG. 6 is a diagram showing a display example of a product video on the customer computer according to the embodiment.
FIG. 7 is a diagram showing a display example of an image such as an operation method on the customer computer of the present embodiment.
FIG. 8 is a diagram showing a screen display example of a customer computer in the present embodiment.
FIG. 9 is a diagram illustrating a screen display example of the service providing computer according to the present embodiment.
FIG. 10 is a processing flowchart of a service providing computer in the present embodiment.
FIG. 11 is a sequence diagram of the sales promotion system in the present embodiment.
FIG. 12 is a sequence diagram of the sales promotion system in the present embodiment.
FIG. 13 is a diagram showing a business model using the sales promotion system of the present invention.
[Explanation of symbols]
10 Service providing computer
11 Communication control unit
12 Customer Information Management Department
13 Data Analysis Department
14 Recommended Advertising Creation Department
15 Image management unit
16 Video processing unit
17 Imaging camera section
18 Monitor section
19 Video display section
20 Customer computer
21 Communication control unit
22 Camera unit
23 Video processing unit
24 Monitor section
25 Video display
30 Broadband Network

Claims (6)

A computer system in which a service providing device including a computer that provides a product advertisement / sales service and a customer computer that receives a service provided by the service providing device are connected via a network,
The service providing device includes:
Customer information management means for storing attribute information and purchase history for each customer;
Data analysis means for analyzing characteristics of attributes or preferences of each customer based on the attribute information and purchase history of each customer;
Recommendation advertisement creating means for creating a recommendation advertisement of a product for each customer for each customer based on the analysis result by the data analysis means;
A recommended advertisement distribution means for distributing the recommended advertisement created for each customer to a customer computer of each customer;
Means for storing images of the products handled and product information;
Means for transmitting an image of a handled product and product information to the customer computer in response to a request from the customer computer,
The customer computer is
A sales promotion system comprising a video display unit for displaying a recommended advertisement and a product image and product information received from the service providing device. In the sales promotion system according to claim 1,
The service providing device includes means for generating, in response to a request from the customer computer, an image obtained by rotating the image of the product so as to be an image viewed from an angle requested by the customer, or generating an enlarged or reduced image. Sales promotion system characterized by the following. In the sales promotion system according to claim 1,
The customer computer converts the image of the product into an image rotated to be an image viewed from an angle requested by the customer, or an enlarged or reduced image based on the image of the product received from the service providing device. A sales promotion system comprising means for converting and displaying. In the sales promotion system according to any one of claims 1 to 3,
The service providing device and the customer computer,
A sales promotion system comprising means for mutually transmitting and receiving video and audio of an operator who operates the service providing device, and voice or audio and video of a customer who operates the customer computer. A service providing device comprising a computer for providing a product advertisement / sales service to a customer computer connected via a network,
Customer information management means for storing attribute information and purchase history for each customer;
Data analysis means for analyzing characteristics of attributes or preferences of each customer based on the attribute information and purchase history of each customer;
Recommendation advertisement creating means for creating a recommendation advertisement of a product for each customer for each customer based on the analysis result by the data analysis means;
A recommended advertisement distribution means for distributing the recommended advertisement created for each customer to a customer computer of each customer;
Means for storing images of the products handled and product information;
Means for transmitting an image of a handled product and product information to the customer computer in response to a request from the customer computer. A sales promotion program for a service providing device for providing, by computer, a product advertisement / sales service to a customer computer connected via a network,
A process of analyzing characteristics of attributes or preferences of each customer based on attribute information and purchase history stored by the customer information management means for each customer;
A process of creating a recommended advertisement for each customer for each customer based on the analysis result;
Distributing the recommended advertisement created for each customer to the customer computer of each customer;
Transmitting the image of the handled product and the product information to the customer computer in response to a request from the customer computer;
A sales promotion program for a service providing device to be executed by a computer.

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