JP4391669B2 - Online shopping system - Google Patents

Description

[0001]
TECHNICAL FIELD AND PRIOR ART
The present invention relates to a shopping system using a commodity display how in online shopping through the Internet.
[0002]
With the recent development of the Internet, online shopping using virtual stores on the Internet operated by supermarkets and the like has been actively performed.
[0003]
In online shopping, a consumer (customer) accesses a homepage such as a supermarket through the Internet by using a network terminal (client terminal) such as a personal computer owned by the consumer (customer). The consumer clicks the desired product on the screen while browsing the product with a browser and puts it in the shopping basket. When the final product confirmation is performed, the price is paid by a predetermined settlement method, and the product is delivered to the consumer by a predetermined delivery route.
[0004]
[Problems to be solved by the invention]
The present invention provides a maker that supports the sales promotion and provides the product for a product that is particularly promoted by a virtual store operating entity such as a supermarket or a product that the manufacturer wants to promote in the online shopping. It is an object of the present invention to provide a product display method and an online shopping system in online shopping that makes it possible to easily obtain original personal information (consumer information).
[0005]
[Means / Actions / Effects to Solve Problems]
According to the present invention, in online shopping, an online shopping system using a product display method having the following features is provided.
[0006]
That is, when a consumer accesses a virtual store in the server through a client terminal, a promotion display button is displayed for a specific product in the product group displayed on the browser screen, and the consumer clicks the button. Then, the promotion of the specific product is performed on the screen.
[0007]
Thereby, it is possible to support the sales promotion of the products that the management entity of the virtual store puts particular effort on and the products that the manufacturer wants to promote. This promotion is preferably performed using moving images and audio. Since such a product promotion has an atmosphere close to that of a promotion in an actual store, further sales promotion can be expected.
[0008]
In the online shopping system of the present invention, when the promotion is performed on the browser screen, a free sample button or a privilege button is also displayed on the screen. When the consumer clicks the free sample button or privilege button, an application screen is displayed asking for input of personal information (consumer information). In the case of a free sample, on the condition that the consumer inputs personal information on the application screen, in the case of a privilege, the free sample or privilege is given to the person concerned on the condition that the personal information is entered and the product is purchased. Give to the person. The “personal information” includes objective facts such as an individual's name and age, as well as responses to a predetermined questionnaire.
[0009]
In the above online shopping system, original personal information can be obtained in exchange for giving a sample or a privilege to a consumer. This personal information can be provided to a manufacturer that manufactures the product via the Internet or the like. Such personal information is useful for manufacturers when developing new products or improving existing products. It should be noted that on the screen for the consumer to input personal information, it is preferable to display that the information flows to the manufacturer side in the sense of obtaining confirmation from the consumer.
[0010]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described in detail below with reference to the accompanying drawings. FIG. 1 is a block diagram showing the concept of an online shopping system according to the present invention. A consumer (customer) accesses a homepage of the Internet supermarket from the network terminal (client terminal) 1 through the Internet. As will be described later, for a specific promotional product, a consumer can receive a free sample or a privilege instead of providing personal information (consumer information) on a super homepage. On the other hand, a manufacturer that manufactures a promotional product can access the substitute server 3 from the network terminal 4 that it owns to obtain personal information and use it for development of a new product.
[0011]
The server (virtual store server) 2 on the Internet supermarket side stores “personal information such as product information DB storing information on products displayed on the homepage”, “customer ID number, password, address, name, telephone number, etc. Various databases of “stored customer information DB” and “payment information DB storing a predetermined payment method for each customer” are included. The agent side server 3 as a merchandise distribution support site is a server (virtual store management server) of a merchant that performs supermarket homepage management, merchandise distribution management, etc. Product information DB storing information on free sample application screen or privilege application screen, etc., “customer information storing information related to customers who applied for free samples or benefits, taken from the client terminal 1 or super server 2 of the customer. Various databases of “DB” and “shipping information DB for storing shipping information regarding the shipping status of free samples and benefits” are included.
[0012]
The procedure for obtaining a free sample or privilege according to the present invention will be described with reference to the flowchart of FIG. Although not shown in the flowchart, when the consumer accesses the virtual store in the super server 2 through the client terminal, whether or not he / she is a member is confirmed on the top page displayed first. If the consumer has already registered as a member, an ID number and a password are input. If not, online registration can be performed by registering as a member on a member registration screen (not shown). FIG. 3 is an explanatory diagram illustrating an example of a product selection screen of a virtual store.
[0013]
On the merchandise selection screen 10, for the promotional merchandise that the supermarket or manufacturer is focusing on sales, a promotion display button 11 is also displayed in the vicinity of the merchandise. When the consumer clicks the promotion display button 11, the agent side server 3 transmits promotion information regarding the promotion screen to the client terminal 1. As a result, the browser screen of the client terminal 1 is switched to the promotion screen, and the promotion video is automatically reproduced (# 1 → 2). As another example, when the promotion display button 11 is clicked, the proxy server 3 transmits the promotion information to the super server 2 in response to a request from the super server 2, and the information is transmitted to the client terminal 1. You may be made to do. FIG. 4 is an explanatory diagram illustrating an example of a promotion screen. The promotion may be performed as a still image, but it is preferable to devise so that the atmosphere of the actual promotion at the store can be reproduced as much as possible by using a moving image and sound.
[0014]
On the promotion screen 20, a “privilege” button 21, a “free sample” button 22, and a “return” button 23 are displayed. When the consumer clicks the “return” button 23 without selecting either the “privilege” button 21 or the “sample” button 22, the product selection screen 10 is returned (# 3 → 30 → 50).
[0015]
When the consumer clicks the “privilege” button 21, the proxy server 3 transmits information regarding the privilege application screen 30 in response to a request from the client terminal 1, and the browser screen of the client terminal 1 displays FIG. Is displayed (# 3 → 4). When the consumer clicks the “return” button 31 on the privilege application screen 30, the screen returns to the promotion screen 20 (# 5 → 3). When applying for a privilege, the consumer inputs his / her name, age and other personal information on the privilege application screen 30 and clicks an “OK” button 32 (# 6 → 7). When the personal information is entered properly, the application confirmation screen 40 shown in FIG. 6 is displayed (# 8 → 9). When the consumer confirms this, the privilege application screen 30 is returned (# 20 → 21 → 6). When the consumer performs final confirmation on the application confirmation screen 40 and clicks the “OK” button 41 (# 10), the application for the privilege is completed and the entered personal information is stored in the proxy server 3. The information is stored in the customer information database, and the screen returns to the product selection screen 10 (# 11). In addition, a privilege is provided only when the consumer who input personal information finally purchases a product.
[0016]
When the consumer clicks the “free sample” button 22 on the promotion screen 20 in FIG. 4, the proxy server 3 transmits information on the free sample application screen 50 in response to a request from the client terminal 1, and the client terminal 1. 7 is displayed on the browser screen (# 30 → 31). A consumer can receive a free sample by answering the questionnaire shown on this screen and entering his / her name, age and other personal information. The free sample is provided on the condition that the questionnaire is answered, and is not conditional on the final purchase as in the case of the above-mentioned privilege.
[0017]
When the consumer clicks the “return” button 51 on the sample application screen 50, the screen returns to the promotion screen 20 (# 32 → 3). When applying for a free sample, the consumer inputs an answer to the questionnaire together with his / her personal information on the free sample application screen 50 and clicks an “OK” button 52 (# 33 → 34). When the personal information has been entered properly, the above-mentioned application confirmation screen 40 shown in FIG. 6 is displayed (# 35 → 36). When it is displayed and confirmed by the consumer, the screen returns to the free sample application screen 50 (# 40 → 41 → 33). When the consumer performs final confirmation on the application confirmation screen 40 and clicks the “OK” button 41 (# 37), the application for the privilege is completed, and the entered personal information is the customer of the proxy server 3. The information is stored in the information database, and the screen returns to the product selection screen 10 (# 11).
[0018]
In the above example, the information on the privilege application screen 30 and the free sample application screen 50 is held by the agent-side server 3, but the super-side server 2 has such information and requests from the client terminal 1. The same information may be transmitted from the server 2 in response. The personal information is first stored in the customer information database of the super server 2, and the proxy server 3 periodically accesses the super server 2 to transmit it indirectly to the proxy server 3. It is also good to do.
[0019]
FIG. 8 is a flowchart for explaining how the above-mentioned privilege and free sample are actually delivered to a consumer. The proxy server 3 obtains purchaser information (personal information) directly from the client terminal 1 or indirectly through the super server 2 and processes the information (# 100). Specifically, the person who entered the personal information (purchaser) applied for the benefit (# 101), or applied for a free sample (# 102). It is stored in the customer information database in the side server 3 (# 103).
[0020]
On the basis of the information, the agent transmits an email regarding a privilege and a free sample to the client terminal on the consumer side (# 104), and stores information regarding the shipping status in the shipping information database (# 105). In addition, the agent acts on behalf of the actual packing, shipping, etc. of the privilege or free sample based on the information accumulated in this way, and also undertakes the shipping business of various direct mails, It is also possible to perform an analysis proxy.
[0021]
In the present invention, a manufacturer that manufactures an item for online shopping can obtain personal information about a consumer instead of providing a privilege or a free sample to the consumer. By using this information, It can be used for development of new products and improvement of existing products.
[0022]
As described above (see # 103), the manufacturer can obtain the personal information stored in the customer information database in the agent side server 3 through three types of routes. That is, “Personal information stored in the database is browsed by directly accessing the proxy server 3 (first means)” and “e-mail with personal information attached are periodically received from the proxy. (Second means) "and" Personal information is periodically received from the agent in the form of a fax or other document (third means) ". These will be described with reference to the flowchart of FIG. Note that the three means are performed independently, and only one of them can be selected, or any combination can be selected.
[0023]
In the first means, the manager in the manufacturer first accesses the agent side server 3 from the manufacturer side terminal 4 through the Internet (# 200). When an ID number and a password decided in advance between the manufacturer and the agent are entered, authentication of the manager is performed (# 201 → 202). When the authentication is performed, personal information input by the consumer is displayed on the browser screen of the manufacturer side terminal 4 (# 203), and the manufacturer can browse the information (# 500). If the ID number and password are incorrect, the substitute server 3 displays a message to that effect and refuses to view the personal information (# 204), thereby protecting the personal information.
[0024]
In the second means, the agent performs data processing of information attached to the e-mail (# 300). Specifically, it is preferable to adopt a file format (CSV format) or the like in which data is separated by commas for each item. When the attached file is created, the agent transmits an e-mail attached with the file to the manufacturer side terminal 4 (# 301). The administrator who receives the e-mail can perform appropriate data processing on the attached file and use the information (# 302 → 500).
[0025]
In the third means, the agent performs data processing of information sent to the manager (# 400 → 401). Also in this case, it is preferable to adopt the CSV format or the like as described above. This data is sent to the manager in the manufacturer by FAX and can be used as appropriate by the manager (# 402 → 500). Instead of using the FAX, the agent may print it out and mail it to the administrator (# 403 → 500).
[0026]
In the above embodiment, the manufacturer obtains personal information via the agent-side server 3. However, the manufacturer-side terminal 4 may directly access the super-side server 2 to obtain personal information. Good.
[Brief description of the drawings]
FIG. 1 is a block diagram illustrating a concept of an online shopping system to which the present invention is applied.
FIG. 2 is a flowchart for explaining an example of a procedure for applying a free sample or a privilege in the online shopping system of FIG. 1;
FIG. 3 is an explanatory diagram illustrating an example of a product selection screen of a virtual store.
FIG. 4 is an explanatory diagram showing an example of a promotion screen.
FIG. 5 is an explanatory diagram showing an example of a privilege application screen.
FIG. 6 is an explanatory diagram showing an example of an application confirmation screen.
FIG. 7 is an explanatory diagram showing an example of a free sample application screen.
FIG. 8 is a flowchart illustrating a sample or privilege distribution process in an online shopping system to which the present invention is applied.
FIG. 9 is a flowchart illustrating a route for a manufacturer to acquire personal information in an online shopping system to which the present invention is applied.
[Explanation of symbols]
1 Consumer-side client terminal 2 Super-side server 3 Agent-side server 4 Manufacturer-side client terminal
10 Product selection screen
11 Promotion display button
20 Promotion screen
21 “Bonus” button
22 “Sample” button
23 Return button
30 Award application screen
31 Return button
32 “OK” button
40 Application confirmation screen
41 “OK” button
50 Free sample application screen
51 Return button
52 “OK” button

Claims (1)

A first client terminal (1) operated by a customer, a virtual shop server (2), a virtual shop management server (3), and a second client terminal (4) of a manufacturer that manufactures a specific product In an online shopping system connected via the Internet,
The virtual store server includes a first product information database storing information on products displayed on a homepage,
The virtual store management server includes a second product information database storing promotion information, which is a video and sound related to a specific product, information about a sample application screen, and information about a privilege application screen, and the sample and the privilege. With a customer information database that stores information about customers who have applied,
When the first client terminal accesses the home page of the virtual store server, the virtual store server transmits the information on the specific product stored in the first product information database to the first client terminal. And display the product selection screen together with the promotion display button (11) on the browser screen of the first client terminal,
When the promotion display button is selected on the product selection screen of the first client terminal, the virtual store management server uses the promotion information stored in the second product information database as the first client. Send it to the terminal and display it on the browser screen as a promotion screen including the promotion video and sound of the specific product, the free sample button (21), and the privilege button (22),
When the free sample button or the privilege button is selected on the promotion screen of the first client terminal, the virtual store management server may store the free sample application screen stored in the second product information database or Send information on the privilege application screen to the first client terminal to display it on the browser screen as the sample application screen or the privilege application screen,
The first client terminal transmits personal information of the customer input on the sample application screen or the privilege application screen to the virtual store management server,
The server for virtual store management stores the received personal information of the customer in the customer information database, and permits browsing of the personal information of the customer stored in the customer information database by the second client terminal. , An online shopping system.

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