JP2004030447A - System and method for operating large-scale exhibition and their program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a large-scale exhibition operation system, a large-scale exhibition operating method and their program which grasp the needs of visiting users and provide optimum exhibition place and seminar guidance in a large-scale exhibition which the general public visits. <P>SOLUTION: This large-scale exhibition operation system is provided with: a receiving terminal for registering user basic information and managing exhibition visiting/leaving information; a user information management server for receiving the user basic information and the exhibition visiting/leaving information registered by the receiving terminal through a network and analyzing a visitors' tendency; a presentation terminal for receiving the tendency from the user information management server and selecting a theme; and a main stage for displaying contents according to the theme selected by the presentation terminal, and automatically displays optimum contents on the main stage. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a large-scale exhibition management system, a large-scale exhibition management method, and a program thereof, which can grasp the needs of visitors to a large-scale exhibition and provide optimal venue and seminar information.
[0002]
[Prior art]
At the exhibition currently being performed, as a management of user information, a method of receiving a business card at the time of entry and carrying an entry card with a barcode in exchange is taken. According to this method, a bar code reader is used to scan an entrance certificate carried by a user at an exhibition hall in order to grasp user information at a presentation table. Then, the scanned user information is associated with the business card information at the time of entry later (approximately one week later) and fed back to the exhibitor in charge.
[0003]
[Problems to be solved by the invention]
However, the above-described method has the following problems. {Circle around (1)} The basic information of the user cannot be obtained in a timely manner. {Circle around (2)} It is not possible to accumulate useful information obtained during the user's field of interest or dialogue. (3) Information cannot be shared with other exhibitors in the exhibition hall in real time. {Circle over (4)} Information cannot be obtained so that the user can tour more effectively in the venue.
[0004]
Further, as a related art related to the present invention, Japanese Patent Application Laid-Open No. H11-85861 discloses a method of performing a presentation corresponding to the attribute of each user who has visited an exhibition. Japanese Patent Application Laid-Open No. H11-306159 discloses a method of issuing an ID card in an exhibition hall and efficiently collecting uncade data.
[0005]
On the other hand, the present invention provides a presentation corresponding to the attribute tendency of a large number of users who have visited the exhibition. Further, according to the present invention, the theme of a case to be presented can be periodically switched. That is, the tendency of the visitors is checked, and if the tendency has changed, the case theme is switched. In this regard, the above-mentioned Japanese Patent Application Laid-Open No. 11-85861 does not describe or assume the timing of switching.
[0006]
Further, according to the present invention, it is possible to provide a user with information on a recommended seminar or the like based on the collected information. In this regard, Japanese Patent Application Laid-Open No. H11-306159 does not describe how to use the collected questionnaire.
[0007]
The present invention has been made in order to solve the above-described problems, and in a large-scale exhibition where an unspecified number of users visit, it is necessary to grasp the needs of visitors and provide optimal venue and seminar information. The purpose of the present invention is to provide a large-scale exhibition management system, a large-scale exhibition management method, and a program therefor.
[0008]
[Means for Solving the Problems]
In order to achieve the above object, the invention according to claim 1 provides a reception terminal that registers user basic information and manages visit / exit information, and stores user basic information and visit / exit information registered by the reception terminal. A user information management server that receives via the network and analyzes the trends of visitors, a presentation terminal that receives the trends from the user information management server and selects a theme, and displays the content according to the theme selected by the presentation terminal And a main stage.
[0009]
The invention according to claim 2 is the invention according to claim 1, further comprising a plurality of exhibiting product terminals mounted with a portable recording medium that the visitor receives at the reception and exchanging information of the visitor with the user information management server. It is characterized by:
[0010]
According to a third aspect of the present invention, in the second aspect, the exhibiting product terminal transmits the correspondence history information to the user information management server, and the user information management server transmits the correspondence history information transmitted from the exhibiting product terminal. Is registered.
[0011]
The invention according to claim 4 is the invention according to claim 3, further comprising a guide terminal for providing guide information for each visitor when the portable recording medium is mounted, wherein the user management server includes: It is characterized in that guide information is generated based on the correspondence history information, and the guide information of the visitor specified by the portable recording medium is transmitted to the guide terminal.
[0012]
The invention according to claim 5 is the invention according to any one of claims 1 to 4, characterized in that it further includes an in-house terminal capable of referring to information managed by the user management server.
[0013]
The invention according to claim 6 is a user information management server for registering user basic information and managing visit / exit information, and transmitting the user basic information and visit / exit information registered in the accepting step via a network. Receives and analyzes a visitor's tendency, displays a content in accordance with a theme selected in the theme selection step, and a theme selection step of selecting a theme from the tendency analyzed in the user information management step. And a display step.
[0014]
According to a seventh aspect of the present invention, in the invention of the sixth aspect, correspondence history information update registration for transmitting correspondence history information to a user information management server from an exhibiting product terminal equipped with a portable recording medium received by a visitor at reception. It is characterized by further comprising a step.
[0015]
According to an eighth aspect of the present invention, in the invention of the seventh aspect, a guide information generating step of generating guide information based on the user basic information and the correspondence history information, and providing the guide terminal with the portable recording medium mounted thereon And transmitting guidance information of the visitor specified by the portable recording medium and providing the information to the visitor.
[0016]
According to a ninth aspect of the present invention, there is provided the invention according to any one of the sixth to eighth aspects, further comprising a reference step of referring to information managed by the user management server from the in-house terminal.
[0017]
According to a tenth aspect of the present invention, there is provided a reception process for registering user basic information and managing visit / exit information, and transmitting the user basic information and the visit / exit information registered by the reception process to a user information management server via a network. Receives and analyzes the tendency of the visitors, displays the content according to the theme selected by the theme selection processing, the theme selection processing of selecting the theme from the tendency analyzed by the user information management processing, and the content. The display processing is performed by a computer.
[0018]
According to an eleventh aspect of the present invention, in the invention of the tenth aspect, the correspondence history information update registration for transmitting the correspondence history information to the user information management server from the exhibiting product terminal equipped with the portable recording medium received by the visitor at the reception. It is characterized in that the processing is further executed by a computer.
[0019]
According to a twelfth aspect of the present invention, in accordance with the eleventh aspect of the present invention, there is provided a guide information generating process for generating guide information based on user basic information and correspondence history information, and a guide terminal provided with a portable recording medium. And transmitting guide information of the visitor specified by the portable recording medium, and causing the computer to further execute a guide information providing process for providing the visitor.
[0020]
According to a thirteenth aspect of the present invention, in the invention according to any one of the tenth to twelfth aspects, the computer further executes a reference process of referring to information managed by the user management server from an in-house terminal. And
[0021]
BEST MODE FOR CARRYING OUT THE INVENTION
First, the present invention will be outlined. The present invention makes it possible to grasp the needs of visitors and provide optimal venue and seminar information in large-scale exhibitions visited by an unspecified number of users. That is, information sharing is performed at the exhibiting product table where the user has dropped in so that the user can obtain the most suitable information, and the explainer performs the optimal response to the product / solution desired by the user. Also, based on the user's action history, the exhibitor can send recommended products and seminars from the exhibitor side, thereby enabling information provision to be carried out.
[0022]
FIG. 1 is a block diagram showing an entire configuration of a large-scale exhibition operation system according to an embodiment of the present invention. An operator or a user inputs basic user information using the reception terminal 10 at the exhibition entrance reception window. The input user basic information is stored in the user information management server 40 using the network 100. At the exhibition entrance reception counter, the operator issues a portable storage device in which the user ID is stored as an entrance certificate to the user, and requests that the user carry the device.
[0023]
In the main stage 70 for appealing the main theme in the exhibition hall, the contents of the appeal are automatically switched so as to display the most appropriate information from the total information such as the type of business and the field of interest of the visitors. When the user stops at each exhibition table in the exhibition hall, the information on the portable storage device carried by the user is read to refer to the basic information using the exhibit product terminal 20. Further, the operator (explanator) uses the exhibited product terminal 20 to input response history information such as a question, a field of interest, and a feeling of response. The input correspondence history information is updated by the user information management server 40 via the network 100. In each exhibiting product terminal, it is also possible to refer to the user basic information and update the correspondence history.
[0024]
Further, the user obtains information on recommended seminars and recommended exhibited products based on the past activity history in the venue by reading information of the portable storage device into the guide terminals 60 installed in various places in the venue. be able to. At the in-house terminal 50, the visitor user information can be referred from the user information management server 40 via the network 100, and the sales department can follow in real time.
[0025]
Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. Referring to FIG. 1, the large-scale exhibition management system of the present invention includes a reception terminal 10, an exhibition product terminal 20, an exhibition product terminal 30, a user information management server 40, an in-house terminal 50, and a guidance terminal 60. , And the main stage 70 are connected via a network 100. Although FIG. 1 shows only two exhibited product terminals, the number is not limited to two and any number can be installed.
[0026]
The reception terminal 10 is an information processing device such as a personal computer. The user basic information input by the operator from the reception terminal 10 is sent to the user information management server 40 via the network 100 and stored. In addition, the reception terminal 10 has a function of writing ID information associated with user basic information to a portable storage device such as an IC card.
[0027]
The presentation terminal connected to the main stage 70 is an information processing device such as a personal computer. For example, in an exhibition of software and systems, the content of the appeal is automatically switched by the presentation terminal connected to the main stage 70 based on the basic information such as the type of business and the field of interest of the user registered at the time of admission. Displayed on stage 70. Specifically, when the distribution business is high in the user's business, the contents of the system case are appealed in the case of the distribution business.
[0028]
The exhibited product terminals 20 and 30 are information processing devices such as personal computers. For example, in an exhibition of software and systems, a terminal on an exhibition desk that exhibits exhibitions of solutions using EC package software, groupware software, and several types of software. When the portable storage device is mounted on the exhibited product terminals 20 and 30, the information is automatically detected, and the user basic information can be displayed on the terminal. Thereby, the explainer can explain to the user in front of the exhibited product terminals 20 and 30.
[0029]
Also, information obtained by the explainer during the dialogue with the user, such as the field of interest of the user, the keywords that have appeared, and the future response, is input using the exhibiting product terminals 20 and 30. The input user correspondence history information is transmitted to the user information management server 40 via the network 100 and is updated.
[0030]
At each of the exhibiting product terminals 20 and 30, the user's basic information, information on exhibiting product desks that have dropped in previously (in-hall action history information), and corresponding history information there can be referenced at any time. The exhibitor at each exhibiting product desk can make an optimal response to the user's needs using the referred user basic information and response history information.
[0031]
The user information management server 40 includes a large-capacity storage device such as a hard disk to construct a database, and the operator periodically inputs basic information of the user and correspondence history information input at each of the exhibited product terminals 20 and 30. Is used to register recommendation information for the user. For example, register information about seminars to be held and information on exhibiting product tables that have been dropped in. The user can use the guidance terminal 60 to acquire guidance information.
[0032]
The guide terminal 60 is a dedicated information terminal such as a multimedia kiosk, and has a function of reading data from a portable storage device and a printer function. The user refers to and prints the information stored in the user information management server 40 via the network 100 by using the guide terminals 60 installed at various places in the venue when necessary. Can be out.
[0033]
The in-house terminal 50 is an information processing device such as a personal computer. The exhibitor's in-house organization uses the in-house terminal 50 to refer to the user information via the network 100. It is used to follow the sales department and the department in charge of exhibited products, and enables quick response to users.
[0034]
The network 100 can use the Internet or an intranet. A network form such as a WAN (Wide Area Network) or a LAN (Local Area Network) may be used.
[0035]
Next, the operation of the first embodiment of the present invention will be described in detail with reference to FIGS. Referring to FIG. 1 and FIG. 2, the information of the exhibition visitors is the name, company name, affiliation, post, e-mail, postal code, address, telephone number shown in FIG. 2 by the operator who operates the reception terminal 10. , FAX number, and basic information of the type of business are input and stored in the user information management server 40 via the network 100. In addition, the reception terminal 10 writes the ID information associated with the user basic information to the portable storage device. The presentation terminal connected to the main stage 70 periodically switches the case theme to be presented based on the tendency of the visitor basic information.
[0036]
The exhibited product terminals 20 and 30 can refer to the basic information input at the reception terminal 10 as shown in FIG. At the exhibiting product table, the user can refer to the exhibiting product terminals 20 and 30 by viewing the user's basic information by detecting the information with the portable storage device of the visitor of the visitor. In addition, correspondence history information can be registered by a product explainer according to the content of the exhibition.
[0037]
For example, at a software and system exhibition, a terminal on the exhibition desk that exhibits EC package software, groupware software, and solutions using several types of software, will be able to communicate with customers. Information such as the field of the user's interest, the keywords that have come out, and the future correspondence collected inside can be input from the input format of FIG. The input user correspondence history information is updated to the user information management server 40 via the network 100.
[0038]
FIG. 4 is a flowchart for explaining the operation (reception terminal, main stage 70) of the first embodiment of the present invention. First, user basic information is input to the reception terminal 10 (step A1). The reception terminal 10 transmits the input user basic information to the user information management server 40 via the network 100 (Step A2). When the portable storage device is returned when the visitor exits the venue, the reception terminal 10 transmits ID information including the ID information of the exiting user to the user information management server 40 (step A3). .
[0039]
The user information management server 40 analyzes the tendency of the users in the current venue based on the transmitted user basic information and the leaving information (step A4). For example, among the users in the current venue, the most common type of business is analyzed. Not only one parameter such as the type of business but also other parameters such as the field of interest can be used to analyze the trend more precisely. The analysis result is sent to the presentation terminal.
[0040]
Thereafter, when the analysis result of the user information management server 40 changes (step A5 / Y), for example, when the visitor layer changes due to the day of the week or time zone, the fact is transmitted to the presentation terminal. The presentation terminal selects a theme based on the trend information transmitted from the user information management server 40 (step A6). The main stage 70 displays the content on a large screen display or the like according to the selection of the presentation terminal (step A7).
[0041]
FIG. 5 is a flowchart for explaining the operation (reception terminal 10, exhibited product terminals 20 and 30) of the first embodiment of the present invention. First, user basic information is input to the reception terminal 10 (step B1). The reception terminal 10 transmits the input user basic information to the user information management server 40 via the network 100 (Step B2). The user information management server 40 additionally registers the transmitted user basic information in the database (step B3).
[0042]
When there is a user information reference request including ID information from the exhibiting product terminal 20 (step B4), the user information management server 40 searches for the corresponding user information from the ID information and returns the user information to the exhibiting product terminal 20. (Step B5). The exhibiting product terminal 20 transmits the response history information collected and input from the user by the explainer to the user information management server 40 together with the ID information of the user (step B6). The user information management server 40 additionally updates the transmitted correspondence history information to an item corresponding to the ID information as a key (step B7). The database of the user information management server 40 manages user information as shown in FIG. 8, for example.
[0043]
Similarly, when there is a user information reference request including ID information from the exhibiting product terminal 30 (step B8), the user information management server 40 searches for the corresponding user information from the ID information, and stores the user information in the exhibiting product terminal 30. (Step B9). The exhibiting product terminal 30 transmits the response history information collected and input from the user by the explainer, together with the ID information of the user, to the user information management server 40 (step B10). The user information management server 40 additionally updates the transmitted correspondence history information to an item corresponding to the ID information as a key (step B11).
[0044]
The user information management server 40 determines the user's interest and the degree of prosperity of each exhibition content based on the user basic information and the reference history information accumulated in the database. Information and the like are generated (step B12). Alternatively, the administrator of the user information management server 40 inputs seminar information to be recommended to the user based on the above-mentioned article and exhibited product information in the database and registers them.
[0045]
In the present embodiment, the user information and the information input at the exhibited product terminals 20 and 30 are constantly updated and centrally managed by the user information management server 40. Each of the exhibited product terminals 20 and 30 can refer to the user basic information, the action history information, and the corresponding history information there at any time. Therefore, the exhibitor at each exhibiting product desk can perform an optimal response according to the user's needs by using the referred user basic information and response history information.
[0046]
FIG. 6 is a flowchart for explaining the operation (guidance terminal 60) of the first embodiment of the present invention. First, when the portable storage device carried by the user is mounted on the guide terminal 60, the guide terminal 60 acquires ID information from the portable storage device and transmits it to the user information management server 40 (step C1). The user information management server 40 sends seminar information, exhibiting product information, and the like to be recommended to the user from the accumulated basic information and correspondence history information of the user corresponding to the ID information to the guide terminal 60 (step C2). . Further, the user information management server 40 registers, for each user, a guidance reference history indicating that information or the like that is recommended is transmitted (step C4).
[0047]
The guidance terminal 60 displays the seminar information or the like to be recommended transmitted from the user information management server 40, and the user can refer to the guidance information that is effective for the user in the exhibition (step C3). Further, the guide terminal 60 has a printer function, and the user can obtain the guide information on the recording paper, and by referring to the guide information, a more meaningful exhibition tour can be performed (step C5).
[0048]
In the exhibitor's in-house organization, the in-house terminal 50 can be used to refer to the user information shown in FIG. The sales department and the exhibiting product department can quickly follow up by analyzing the user information.
[0049]
Next, a second embodiment of the present invention will be described in detail with reference to the drawings. The second embodiment of the present invention differs from the first embodiment in that the explainer does not input a response history at the exhibited product terminals 20 and 30 in FIG. Therefore, the exhibited product terminals 20 and 30 have only the function of referring to the user basic information, and the user information management server 40 stores only the reference history.
[0050]
Next, the operation of the present embodiment will be described. FIG. 7 is a flowchart for explaining the operation (reception terminal 10, exhibited product terminals 20 and 30) of the second embodiment of the present invention. First, user basic information is input to the reception terminal 10 (step D1). The reception terminal 10 transmits the input user basic information to the user information management server 40 via the network 100 (Step D2). The user information management server 40 additionally registers the transmitted user basic information in the database (step D3).
[0051]
When there is a user information reference request including ID information from the exhibiting product terminal 20 (step D4), the user information management server 40 searches for the corresponding user information from the ID information, and displays the user information and the previously visited exhibit. The information of the product table is returned to the exhibited product terminal 20 (step D5). The user information management server 40 updates the reference operation in the database (step D6). In this case, the correspondence history information of the user information management items shown in FIG. 8 is basically not stored. In this regard, if the user inputs a question or the like from the exhibiting product table, the information or the like can be accumulated.
[0052]
Similarly, when there is a user information reference request including ID information from the exhibiting product terminal 30 (step D7), the user information management server 40 searches for the corresponding user information from the ID information, and stops by the user information and the previous one. The information of the exhibited product table is returned to the exhibited product terminal 30 (step D8). The user information management server 40 updates the reference operation in the database (step D9).
[0053]
The user information management server 40 determines the interest of the user and the degree of prosperity of each exhibition content based on the user basic information and the reference history information accumulated in the database, and provides seminar information to be recommended to the user and exhibit products. Information and the like are generated (step D10). Alternatively, the administrator of the user information management server 40 inputs seminar information to be recommended to the user based on the above-mentioned article and exhibited product information in the database and registers them. Thereby, appropriate guidance to a large number of participants can be efficiently performed.
[0054]
Note that the above-described embodiment is an example of a preferred embodiment of the present invention, and the present invention is not limited thereto, and various modifications can be made without departing from the scope of the invention. is there.
[0055]
The large-scale exhibition management method of the present invention can be realized by causing a computer to execute a program. The program is provided by being recorded on an optical recording medium, a magneto-optical recording medium, a magnetic recording medium, or a semiconductor recording medium. Alternatively, the program is distributed and provided from a program server via a network using a protocol such as FTP (File Transfer Protocol) or HTTP (Hypertext Transfer Protocol).
[0056]
【The invention's effect】
As is apparent from the above description, the first effect of the present invention is to perform maximum customer satisfaction for the user. In addition to presenting examples that are easy to understand from the user's perspective, it also grasps the exhibiting tables where the user has dropped in, the status of the dialogue when the user has dropped in, analyzes the needs from limited information, and performs optimal responses. .
[0057]
A second effect of the present invention is that information can be shared by centralized management of user information, and that follow-up after the exhibition is held can be speeded up.
[Brief description of the drawings]
FIG. 1 is a block diagram showing an overall configuration of a large-scale exhibition operation system according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating an example of a user information input screen.
FIG. 3 is a diagram showing an example of a user information search / update screen.
FIG. 4 is a flowchart for explaining the operation (reception terminal 10, main stage 70) of the first embodiment of the present invention.
FIG. 5 is a flowchart for explaining the operation (reception terminal 10, exhibited product terminals 20 and 30) of the first embodiment of the present invention.
FIG. 6 is a flowchart for explaining the operation (guide terminal 60) of the first embodiment of the present invention.
FIG. 7 is a flowchart for explaining the operation (reception terminal 10, exhibited product terminals 20 and 30) of the second embodiment of the present invention.
FIG. 8 is a diagram showing an example of a user information management item.
[Explanation of symbols]
10 Receiving Terminal 20 Exhibit Product Desk Terminal 30 Exhibit Product Desk Terminal 40 User Information Management Server 50 In-house Terminal 60 Guide Terminal 70 Main Stage 100 Network

Claims (13)

A reception terminal that registers user basic information and manages visit / exit information,
A user information management server that receives the user basic information registered by the reception terminal, and visit / exit information via a network, and analyzes a tendency of visitors;
A presentation terminal that receives the tendency from the user information management server and selects a theme;
A main stage for displaying content according to a theme selected by the presentation terminal;
A large-scale exhibition management system characterized by having: 2. The large-scale exhibition according to claim 1, further comprising a plurality of exhibiting product terminals for mounting the portable recording medium that the visitor receives at the reception and exchanging information of the visitor with the user information management server. Management system. The exhibiting product terminal transmits correspondence history information to the user information management server,
The large-scale exhibition management system according to claim 2, wherein the user information management server updates and registers the correspondence history information transmitted from the exhibiting product terminal. When the portable recording medium is mounted, the apparatus further includes a guidance terminal that provides guidance information for each visitor,
The user management server generates the guide information based on the user basic information and the correspondence history information, and transmits the guide information of the visitor specified by the portable recording medium to the guide terminal. The large-scale exhibition management system according to claim 3, wherein: The large-scale exhibition system according to any one of claims 1 to 4, further comprising an in-house terminal capable of referring to information managed by the user management server. A reception process for registering user basic information and managing visit / exit information;
A user information management step of receiving the user basic information registered by the reception step, and the visit / exit information via a network by a user information management server, and analyzing a tendency of visitors;
A theme selection step of selecting a theme from the trends analyzed by the user information management step,
A display step of displaying content according to the theme selected in the theme selection step;
Large-scale exhibition management method characterized by having. 7. The correspondence history information update registration step of transmitting correspondence history information to the user information management server from an exhibiting product terminal equipped with a portable recording medium received by the visitor at reception. Large-scale exhibition management method. A guide information generating step of generating guide information based on the user basic information and the correspondence history information;
A guidance information providing step of transmitting the guidance information of the visitor specified by the portable recording medium to the guidance terminal equipped with the portable recording medium, and providing the guidance information to the visitor. The large-scale exhibition management method according to claim 7, wherein The large-scale exhibition method according to any one of claims 6 to 8, further comprising a reference step of referring to information managed by the user management server from an in-house terminal. A reception process for registering user basic information and managing visit / exit information,
The user basic information registered by the reception process, and a user information management server receives the visit / exit information via a network, and a user information management process for analyzing a tendency of visitors,
A theme selection process of selecting a theme from the trends analyzed by the user information management process;
Display processing for displaying content according to the theme selected by the theme selection processing;
A computer-readable program for causing a computer to execute the program. The computer further executes a correspondence history information update registration process of transmitting correspondence history information to the user information management server from an exhibiting product terminal equipped with a portable recording medium received by the visitor at reception. A computer-readable program according to claim 10. Guidance information generation processing for generating guidance information based on the user basic information and the correspondence history information;
Transmitting the guidance information of the visitor specified by the portable recording medium to the guidance terminal equipped with the portable recording medium, and further performing a guidance information providing process for providing the visitor to the computer. 12. The computer-readable program according to claim 11, wherein the program is executed. 13. The computer-readable program according to claim 10, further causing a computer to execute a reference process of referring to information managed by the user management server from an in-house terminal.

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