JP2003280561A - System and method for electronic advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an electronic advertisement system for setting advertise ment rates to the amount corresponding to the advertisement effect of merchan dise, etc., and also to provide its method. <P>SOLUTION: The electronic advertisement system includes: an electronic advertisement server 1; an electronic advertisement database 2; the Internet 3; an advertisement producer terminal 4; an advertiser terminal 5; and electronic advertisement devices 6 (61 to 6n). When the electronic advertisement server 1 distributes advertisement information, the server 1 prepares history information including the distribution time of the advertisement information and the position of a bus mounting the electronic advertisement device which receives the advertisement distribution. The advertisement rates are calculated from, among history information, the distribution time of the advertisement information, a distribution time period, the position of the bus, and photographic images taken by video equipment on the bus. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic advertisement system and an electronic advertisement method, and more particularly, to an electronic advertisement system and an electronic advertisement method for advertising by an electronic advertisement device.

[0002]

2. Description of the Related Art Conventionally, a huge poster or signboard is attached to an outer wall of a building or a moving body, for example, a side surface of a bus, and a product is advertised to a passerby who passes through a downtown area. , An advertising method that enhances the advertising effect is known. As for the signboards etc. attached in this way, the advertisement company creates the advertisement content regarding the product etc. in consideration of the request of the advertisement client. For example, if the product changes, the advertisement content must be recreated with new advertisement content. I won't. For this reason, it is considered that an electronic advertisement device having a large-sized display such as a liquid crystal display or an LED is attached to advertise.

When an advertisement is made by an electronic advertisement device,
By transmitting the advertisement information including the image data as the advertisement content to the electronic advertisement device, a new product or the like can be advertised. For example, a product or the like for a short time of only a few seconds can be advertised. .

[0004]

By the way, when an advertisement is carried out by an electronic advertisement device mounted on a bus, the number of passersby, the age group, etc. may vary depending on the traveling position, time, weather, temperature, etc. of the bus at the time of advertisement. Since they are different, the advertisement of products, etc., and the advertising effect are greatly different.

Even when an electronic advertisement device mounted on the outer wall of a building is used for advertisement, the number of passersby, the age group, etc. differ depending on the time, weather, temperature, etc. at the time of advertisement.
Advertising of products, etc., advertising effect will be greatly different.

For this reason, it is necessary to set the advertisement fee in consideration of the factors that change the advertising effect of the product or the like. However, it is difficult to set the advertising fee to a fee that matches the advertising effect of the product or the like.

The present invention has been made in view of the above problems, and an object of the present invention is to provide an electronic advertisement system and an electronic advertisement method which can set an advertisement fee to a fee in accordance with an advertising effect of a product or the like. To do.

[0008]

In order to achieve the above object, an electronic advertisement system according to a first aspect of the present invention is an electronic advertisement system for delivering an advertisement from an electronic advertisement device equipped with a photographing device. An advertisement information storage unit that stores advertisement information indicating the content of the advertisement, an advertisement information transmission unit that transmits the advertisement information stored in the advertisement information storage unit to the predetermined electronic advertisement device, and the advertisement information transmission unit The advertisement information distribution means for distributing the advertisement information transmitted by the predetermined electronic advertisement device, the distribution time of the advertisement information distributed by the advertisement information distribution means, and the vicinity of the electronic advertisement device at the time of the advertisement distribution to the photographing device. History information creating means for creating a history information including the taken shot image, and the history information creating means. An advertisement fee calculating means for calculating an advertisement fee from history information, wherein the advertisement fee calculating means is at least the distribution time of the advertisement information and the photographed image of the history information stored in the history information storage means. The feature is that the advertisement fee is calculated from the image.

According to this structure, when the advertisement information is distributed from the predetermined electronic advertisement apparatus, the history information including the distribution time of the advertisement information and the photographed image is created. Then, the advertisement fee is calculated from at least the distribution time of the advertisement information and the captured image taken from the created history information. In this way, the advertisement fee is calculated from the captured image taken in addition to the distribution time of the advertisement information, so that the advertisement fee can be set to a fee according to the advertisement effect of the product or the like.

The electronic advertisement device is mounted, for example, on the exterior of a moving body. In this case, it further comprises a moving body position specifying means for specifying the position of the moving body on which the electronic advertisement device is mounted, and the history information creating means includes the position of the moving body specified by the moving body position specifying means. It is preferable that the history information is created and the advertisement fee calculating means further calculates the advertisement fee from the position of the moving body.

The moving body position specifying means is, for example, a global positioning system.

[0012] It is preferable that the advertisement fee calculation means calculates the advertisement fee from the number of passersby photographed in the photographed image.

[0013] It is preferable that the advertisement fee calculating means further calculates the advertisement fee from a distribution time period in which the advertisement information is distributed from the predetermined electronic advertisement apparatus.

The electronic advertising device includes a weather sensor capable of specifying a weather condition including weather and temperature, and further includes weather condition specifying means for causing the weather sensor to specify a weather condition near the electronic advertising device, The advertisement information transmitting means may transmit predetermined advertisement information among the advertisement information stored in the advertisement information storage means to a predetermined electronic advertisement device according to the weather condition specified by the weather condition specifying means. preferable.

An emergency information receiving means for receiving an emergency call from an external system is further provided, and the advertisement information transmitting means transmits all the advertisement information when the emergency information receiving means receives the emergency information. More preferentially, the emergency information is transmitted to the electronic advertisement device, and the advertisement information distribution unit gives priority to the emergency information transmitted by the advertisement information transmission unit over distribution of all advertisement information, It is preferable that the emergency information is distributed from an advertising device.

An electronic advertisement method according to a second aspect of the present invention is an electronic advertisement method for delivering an advertisement from an electronic advertisement device equipped with a photographing device, and an advertisement for storing advertisement information indicating the content of the advertisement. An information storage step, an advertisement information transmission step of transmitting the advertisement information stored in the advertisement information storage step to the predetermined electronic advertisement apparatus, and an advertisement information transmitted in the advertisement information transmission step from the predetermined electronic advertisement apparatus The advertisement information distribution step to be distributed, the distribution time of the advertisement information distributed in the advertisement information distribution step, and the photographing device to photograph a photographed image of the vicinity of the electronic advertisement device at the time of advertisement distribution, and the photographing is performed. A history information creating step of creating history information including the captured image, and an advertisement fee calculating step of calculating an advertisement fee from the history information created in the history information creating step, The serial advertising fee calculation process, among the history information stored in the history information storage step, and calculates the advertising fee from at least the delivery time of the advertisement information and the images picked up, characterized in that.

According to this structure, when the advertisement information is distributed from the predetermined electronic advertisement apparatus, the history information including the distribution time of the advertisement information and the photographed image is created. Then, the advertisement fee is calculated from at least the distribution time of the advertisement information and the captured image taken from the created history information. In this way, the advertisement fee is calculated from the captured image taken in addition to the distribution time of the advertisement information, so that the advertisement fee can be set to a fee according to the advertisement effect of the product or the like.

The electronic advertising device is mounted, for example, on the exterior of a moving body. In this case, the method further includes a moving body position specifying step of specifying the position of the moving body on which the electronic advertisement device is mounted, and the history information creating step includes the position of the moving body specified in the moving body position specifying step. It is preferable to create history information and further calculate the advertisement fee from the position of the moving body in the advertisement fee calculating step.

It is preferable that a global positioning system is used in the moving body position specifying step.

In the advertisement fee calculation step, it is preferable to calculate the advertisement fee from the number of passers-by photographed in the photographed image.

In the advertisement charge calculating step, it is preferable that the advertisement charge is further calculated from a distribution time period in which the advertisement information is distributed from the predetermined electronic advertising device.

The electronic advertising device is provided with a weather sensor capable of specifying a weather condition including weather and temperature, and the weather sensor further comprises a weather condition specifying step of specifying a weather condition near the electronic advertising device. In the advertisement information transmitting step, depending on the weather condition specified in the weather condition specifying step,
Of the advertisement information stored in the advertisement information storing step, it is preferable to transmit predetermined advertisement information to a predetermined electronic advertisement device.

An emergency information receiving step of receiving an emergency notification from an external system is further provided, and in the advertisement information transmitting step, when the emergency information is received in the emergency information receiving step, all advertisement information is transmitted. More preferentially, the emergency information is transmitted to the electronic advertisement device, and in the advertisement information distribution step, the emergency information transmitted in the advertisement information transmission step is prioritized over distribution of all advertisement information, and the electronic information is transmitted. It is preferable to deliver the emergency information from an advertising device.

A computer-readable recording medium according to a third aspect of the present invention is a computer-readable recording medium, which stores advertisement information indicating advertisement content in a computer.
Advertisement information transmission means for transmitting the advertisement information stored in the advertisement information storage means to the predetermined electronic advertisement device, and advertisement information distribution means for distributing the advertisement information transmitted by the advertisement information transmission means from the predetermined electronic advertisement device A distribution time of the advertisement information distributed by the advertisement information distribution means, a photographing image composed of a video near the electronic advertisement device at the time of the advertisement distribution by the photographing device, and history information including the photographed image. Of the history information created by the history information creation means, and at least the advertisement time calculation means for calculating the advertisement charge from the taken time of the advertisement information and the photographed image taken. The program is recorded.

[0025]

DETAILED DESCRIPTION OF THE INVENTION An electronic advertisement system and an electronic advertisement method according to embodiments of the present invention will be described below. In the present embodiment, an example of an electronic advertisement system in which an electronic advertisement device is attached to the exterior portion of a bus to perform an advertisement will be described. First, the electronic advertisement system will be described.

FIG. 1 shows the configuration of the electronic advertisement system.
As shown in FIG. 1, the electronic advertisement system includes an electronic advertisement server 1, an electronic advertisement database 2, and an Internet 3.
And an ISP (Internet S
service provider), a terminal 4 for an advertisement creator, a terminal 5 for an advertiser connected to the Internet 3 via an ISP (not shown), and an electronic advertising device 6 (61 to 61).
6n).

The electronic advertisement server 1 is for performing various processes of this system, such as a process of transmitting predetermined advertisement information to a predetermined electronic advertisement device 6 according to a schedule. Here, the advertisement information is mainly composed of image data, but also includes information composed of this image data and audio data. That is, the advertisement includes an advertisement composed of only an image and an advertisement composed of an image and a sound. The electronic advertisement server 1, as shown in FIG.
The processing control unit 12 and the data storage unit 13 are provided.

The communication control unit 11 is for transmitting and receiving various kinds of information via the Internet 3 under the control of the processing control unit 12.

The processing control unit 12 communicates via the communication control unit 11 and processes various kinds of information. further,
The processing control unit 12 creates image data.

The data storage unit 13 is composed of a semiconductor memory, a magnetic disk recording device, etc., and records various information and programs.

The electronic advertisement database 2 is a database (D) for storing various information regarding the electronic advertisement system.
B). FIG. 3 shows the configuration of the electronic advertisement database 2. As shown in FIG. 3, the electronic advertisement database 2 includes an advertiser DB 21, an advertisement creator DB 22, an advertisement data information DB 23, an advertisement information DB 24, an electronic advertisement device information DB 25, a schedule information DB 26, and an advertisement history D.
B27, a photographed image DB 28, an advertisement fee DB 29,
It has a billing DB 30 and a homepage DB 31.

The advertiser DB 21 is a database that stores information about advertisers. In the advertiser DB 21, for example, as shown in FIG. 4, the advertiser's ID, name / name,
Address / location, email address, password, etc. are stored. The ID is identification information of the advertiser. The name / name and address / location is the name / name and address / location of the advertiser. The mail address is an e-mail address (E-mail address) of the advertiser. The password is a password for the advertiser to log in to the electronic advertisement system.

The advertisement creator DB 22 is a database that stores information about advertisement creators. Advertisement creator DB
22 includes, for example, as shown in FIG.
D, name / name, address / location, mail address, password, etc. are stored.

The advertisement data information DB 23 is a database that stores information targeted for advertisement in the electronic advertisement system. In the advertisement data information DB 23, for example, as shown in FIG. , The advertiser ID, the advertisement information No. stored in the advertisement data information DB 24. , Special notes, etc. are stored. Advertisement No. Is a number that identifies the advertisement information. Advertising information No. Is a number that identifies image data or the like delivered as an advertisement. Special notes are, for example,
On a rainy day, the advertisement information of the advertisement information No. XX is used instead of the advertisement information of the advertisement information No. XX. It is a noteworthy matter about the advertisement of.

The advertisement information DB 24 is a database that stores image data and the like showing the advertisement content. Further, the advertisement information DB 24 is the advertisement information No. stored in the advertisement data information DB 23. The image data and the like are stored corresponding to.

The electronic advertisement device information DB 25 is a database that stores information about each electronic advertisement device 6. In the electronic advertisement device information DB 25, for example, as shown in FIG. , The size of the electronic advertising device, the moving route, etc. are stored. Electronic advertising device No. Is a number that identifies the electronic advertising device 6 that delivers the advertisement. The size of the electronic advertising device is the size of the electronic advertising device 6. The moving route is a moving route of a moving body such as a bus on which the electronic advertising device 6 is mounted.

The schedule information DB 26 is a database that stores information about a schedule for delivering predetermined advertisement information from a predetermined electronic advertisement device 6. here,
Distributing the advertising information means displaying the image data on the electronic advertising device 6 when the advertising information is composed of image data. Further, when the advertisement information is composed of image data and voice data, it means that the image data is displayed on the electronic advertisement device 6 and the voice data is output from the electronic advertisement device 6.

In the schedule information DB 26, for example,
As shown in FIG. Advertising No. ,
Electronic advertising device No. , Advertisement start time, advertisement end time, etc. are stored. Schedule No. Is a number that identifies schedule information for delivering the advertisement. The advertisement start time and the advertisement end time are the times when the distribution of the advertisement is started and ended.

The advertisement history DB 27 is a database that stores information relating to the advertisement history advertised by the electronic advertisement apparatus 6. In the advertisement history DB 27, for example, as shown in FIG. , Electronic advertising device No. , The advertisement start time, the advertisement end time, the advertisement position at the time when the advertisement is delivered, the weather, the temperature, the captured image No. of the image data stored in the captured image DB 28. Etc. are stored. The advertisement position is the position of the moving body at the time when the advertisement is delivered,
For example, Global Positioning System (GTS)
The position of the moving body such as a bus at the time when the advertisement is distributed is determined by. Further, the advertisement position may be determined by the operation table of the mobile body such as the bus at the position of the mobile body such as the bus at the time when the advertisement is distributed. Weather and temperature
The weather and temperature of the moving area of the moving body at the time when the advertisement is distributed, and are determined by, for example, a weather sensor. Captured image No. Is a number that identifies the captured image data. The captured image is, for example, an image for confirming the advertisement and advertisement effect by capturing a passerby at the time of advertisement distribution by a video device provided in a moving body such as a bus.

The photographed image DB 28 is a database that stores the image data of the moving area of the moving body at the time of advertisement distribution. In the photographed image DB 28, the advertisement history DB 27
Image No. stored in No. The image data corresponding to is stored. A passerby at the time of advertisement distribution is photographed in this photographed image, and the advertisement of the product etc. and the advertisement effect can be confirmed.

The advertisement fee DB 29 is a database that stores information relating to the calculation of advertisement fees. Advertising fee DB
In 29, for example, the charge according to the distribution time of the advertisement, the charge according to the distribution time zone, the charge according to the position of the moving body such as a bus, the passerby coefficient, etc. are stored.

The charge according to the advertisement distribution time is a charge for the time when the advertisement is distributed. For example, as shown in FIG. 10, a basic advertisement calculated by distribution time (minutes) × a (10,000 yen) It is a charge.

The distribution time zone charge is a charge for the time zone in which the advertisement is distributed. For example, as shown in FIG. 10, when the advertisement is distributed in the time zone from 7:00 to 9:00. , It is the charge obtained by multiplying the charge according to the distribution time by the time period coefficient b. The time zone coefficient is set to a value corresponding to the estimated number of passers-by assuming the number of passers-by for each time zone from past statistics and the like.

The position-based charge is a charge for the position where the advertisement is distributed. For example, when the position where the advertisement is distributed is a position where there are many passersby such as in front of the station, the position coefficient c is added to the charge depending on the distribution time. It will be the charge multiplied by. The charge for each position is set to a value corresponding to the estimated number of passers-by assuming the number of passers-by at a predetermined position from past statistics and the like.

The passerby coefficient has a role of correcting a deviation between the actual number of passers-by when the advertisement is delivered and the number of passers-by, which is assumed in advance, and is installed in the electronic advertisement device 6 described later. It is calculated from the number of passers-by photographed by the video equipment and the number of passers-by assumed in advance. The passerby coefficient is
It is multiplied by the delivery time zone fee and the location fee, and for example, when the passerby coefficient is d, the delivery time zone fee is the delivery time (minutes) × a × b × d (10,000 yen). Become.

Then, the electronic advertisement server 1 determines the advertisement fee D.
From the information about the advertisement charge stored in B29 and the information about the advertisement history stored in the advertisement history DB 27,
Calculate advertising fees.

The billing DB 30 is a database for issuing bills for the electronic advertisement system. Billing DB30
For example, as shown in FIG. 11, information such as advertisement date, advertiser ID, name / name, address / location, and amount of money is stored.

The homepage DB 31 is a database that stores various necessary homepages. Also,
It stores images of various materials and various forms for creating a home page. In the present embodiment, the case where this page or the like is stored as information in the HTML format will be described as an example, but information in other formats that can exhibit the same function may be used.

The advertisement creator terminal 4 in FIG. 1 is composed of a computer having a communication function, a mobile terminal, and the like. A browser is installed in the advertisement creator terminal 4. The advertisement creator terminal 4 displays a request input from the advertisement creator to the electronic advertisement system, other operation input, and a message such as a processing result to the advertisement creator from the electronic advertisement system.

The advertiser terminal 5 is composed of a computer having a communication function, a mobile terminal, and the like. A browser is installed in the advertiser terminal 5. The advertiser terminal 5 displays a request input from the advertiser to the electronic advertisement system, other operation input, and a message such as a processing result from the electronic advertisement system to the advertiser.

The electronic advertisement device 6 is, as shown in FIG.
Communication control unit 61, processing control unit 62, data storage unit 6
3, a display processing unit 64, and a voice processing unit 65.

The communication control section 61 is for transmitting and receiving various kinds of information via the Internet 3 under the control of the processing control section 62.

The processing control unit 62 communicates via the communication control unit 61 and also processes various kinds of information. further,
The processing control unit 62 creates image data.

The data storage unit 63 is composed of a semiconductor memory, a magnetic disk recording device, etc., and records various information and programs.

The display processing section 64 is composed of a display device or the like, and displays an image according to the image data supplied from the processing control section 62.

The voice processing unit 65 is composed of a voice output device or the like, and outputs a voice according to the voice data supplied from the process control unit 62.

The electronic advertising device 6 configured as described above
Is mounted on the exterior portion of the bus 66, as shown in FIG. The electronic advertisement device 6 has a large-sized display device such as a liquid crystal display or LED as the display processing unit 64, and a voice output device as the voice processing unit 65. And
By displaying the image data on the display device (when the advertisement information includes the voice data, the voice data is further output from the voice output device) to deliver the advertisement information from the electronic advertisement apparatus 6.

A video device 67 is mounted on the electronic advertisement device 6, and the video device 67 photographs the situation of a passerby or the like near the bus 66. A weather sensor (not shown) is mounted on the electronic advertisement device 6, and the weather sensor measures the weather and temperature near the bus 66. Then, these pieces of information are transmitted to the electronic advertisement server 1 via the Internet 3.

Next, an electronic advertisement method using the electronic advertisement system configured as described above will be described. In the electronic advertisement method according to the present embodiment, after the pre-registered advertisement creator registers the advertisement data information, the pre-registered advertiser selects the advertisement No. And the electronic advertising device No. By selecting such items and registering the schedule, the advertisement is distributed from the predetermined electronic advertisement device 6 according to this schedule, and the advertisement fee is calculated from the history information of the distributed advertisement. Hereinafter, description will be made in order of pre-registration of an advertiser and an advertisement creator, login to an electronic advertisement system, registration of advertisement content, correction of advertisement content, reservation of advertisement, delivery of advertisement, and calculation of advertisement fee.

(Advance Registration) In order for the advertiser and the advertisement creator to use the electronic advertisement system, it is necessary to register in advance. Hereinafter, pre-registration of the advertiser and the advertisement creator will be described.

The advertiser transmits information such as the advertiser's name, address, mail address and payment method from the advertiser terminal 5 to the electronic advertisement server 1 via the Internet 3 to the electronic advertisement server 1. Upon receiving the information such as the advertiser's name, the electronic advertisement server 1 issues the advertiser ID and password, and transmits the advertiser ID and password to the advertiser terminal 5 by e-mail, for example. The electronic advertisement server 1 also registers the transmitted predetermined information, advertiser ID, and password in the advertiser DB 21.

Further, the advertisement creator is the advertisement creator terminal 4
Sends information such as the name and address of the advertisement creator to the electronic advertisement server 1 via the Internet 3. When the electronic advertisement server 1 receives the information such as the name of the advertisement creator, the electronic advertisement server 1 issues an advertisement creator ID and a password.
The advertisement creator ID and password are transmitted to the advertisement creator terminal 4 by mail. The electronic advertisement server 1 also registers the transmitted predetermined information, advertisement creator ID, and password in the advertisement creator DB 22.

(Login) The advertiser and the advertisement creator can connect to the electronic advertisement system by inputting the ID and password transmitted in advance registration. The login to the electronic advertisement system will be described below.

When the advertiser accesses the login screen of the home page provided by the electronic advertisement server 1 from the advertiser terminal 5 via the Internet 3, the electronic advertisement server 1
Starts the process shown in the flowchart of FIG.

First, the electronic advertisement server 1 reads a login screen page (HTML format information) as shown in FIG. 15 from the homepage DB 31 and transmits it to the advertiser terminal 5, and the login screen to the advertiser terminal 5 is displayed. A page for use is displayed (step S1). This page has a login name,
An input field for entering a password is arranged.

The advertiser inputs the login name and password on this screen and clicks "send". When the advertiser inputs the login name and password and clicks "send", the input items are notified to the electronic advertisement server 1 via the Internet 3.

The electronic advertisement server 1 responds to this notification by
It is determined whether the input information is registered in the advertiser DB 21 (step S2).

When the electronic advertisement server 1 determines that the advertiser is not registered (step S2; No), it sends the information (HTML document) of the member registration guide page (not shown) to the advertiser terminal 5. The member registration guide page is displayed on the advertiser terminal 5 (step S3), and this process ends.

On the other hand, when the electronic advertisement server 1 determines that the advertiser is registered (step S2; Yes),
The top page information (HTML format information) as shown in FIG. 16 is read from the homepage DB 31 and transmitted to the advertiser terminal 5, the top page is displayed on the advertiser terminal 5 (step S4), and this processing is executed. finish.

When the advertisement creator logs in, the advertisement creator uses the advertisement creator terminal 4 to access the Internet 3
The login screen of the home page provided by the electronic advertisement server 1 is accessed via and. The electronic advertisement server 1 performs the same process as described above to display the top page or the member registration guide page on the advertisement creator terminal 4, and ends this process.

The advertiser, or the advertisement creator who receives a request from the advertiser, registers the advertisement content by clicking "Register", "Change", and "Reservation" from the top page shown in FIG. It is possible to change the content of the advertisement and reserve the advertisement.

(Registration of Advertisement Content) When the advertisement creator who receives a request from the advertiser clicks “Register” to register the advertisement content from the top page shown in FIG. 16, the electronic advertisement server 1 displays in FIG. The processing shown in the flowchart is started.

First, the electronic advertisement server 1 requests the advertisement creator to transmit advertisement information (step S11). In response to this request, the advertisement creator transmits advertisement information from the advertisement creator terminal 4 to the electronic advertisement server 1 via the Internet 3. When the electronic advertisement server 1 receives the advertisement information,
The received advertisement information is registered in the advertisement information DB 24 (step S12). Further, the electronic advertisement server 1 adds the advertisement information No. to the registered advertisement information. Is added, and this advertisement information and advertisement information No. Are stored (registered) in association with.

Next, the electronic advertisement server 1 registers a registration page (HTM) for registering advertisement data information as shown in FIG.
(L format information) is read from the homepage DB 31 and transmitted to the advertisement creator terminal 4 to display the registration page on the advertisement creator terminal 4 (step S13). In this page, the advertisement No. Is automatically assigned a number, for example, 0001. Advertiser ID, advertisement information No. , An input field for inputting special notes is arranged. Also, the advertisement information N
o. Is the advertisement information No. corresponding to the advertisement information received earlier. , For example, G0001 is added.

On this screen, the advertisement creator displays the advertiser I
D, enter special notes and click "Send". In addition, the advertisement creator determines that the advertisement information No. If it is not G0001, the new advertisement information No. Also enter. When "Send" is clicked, the advertisement creator terminal 4 and the Internet 3
The input items are notified to the electronic advertisement server 1 via.

Based on this notification, the electronic advertisement server 1 determines whether or not necessary information has been input (step S14). When the electronic advertisement server 1 determines that the necessary information has not been input (step S14; No), it indicates that the necessary information has not been input, and requests the advertisement creator to input the necessary information again. .

When the electronic advertisement server 1 determines that the necessary information has been input (step S14; Yes),
The input information is registered in the advertisement data information DB 23 (step S15), and this processing ends.

Further, the registration processing of such advertisement contents is as follows.
It can be performed by the advertiser as well as the advertisement creator. In this case, the advertiser selects "register" from the top page shown in FIG.
By clicking, the advertisement content registration process can be performed as described above.

(Change of Advertisement Content) When the advertisement creator who receives a request from the advertiser clicks “Change” to change the advertisement content from the top page shown in FIG. 16, the electronic advertisement server 1 causes the electronic advertisement server 1 of FIG. The processing shown in the flowchart is started.

First, the electronic advertisement server 1 reads out a change page (HTML format information) for changing the advertisement content as shown in FIG. 20 from the homepage DB 31 and sends it to the advertisement creator terminal 4, and the advertisement creator The change page is displayed on the display terminal 4 (step S21). This page has
Advertisement No. There is an input field for inputting. Also,
On this page, the registered advertisement number. "List display" key for displaying a list is arranged. However, the advertisement N displayed by clicking the "List" key
o. Is the advertisement N related to the advertisement registered by the advertisement creator (and the advertiser who requests the advertisement creator to create the advertisement).
o. , That is, the advertisement No. having the authority to change the advertisement content. Only (advertisement number with change authority) is displayed.

On the screen, the advertisement creator displays the advertisement number.
Enter and click “Send”. When “Send” is clicked, the input items are notified to the electronic advertisement server 1 via the advertisement creator terminal 4 and the Internet 3.

Based on this notification, the electronic advertisement server 1 receives the advertisement number. It is determined whether or not is input (step S22). The electronic advertisement server 1 has an advertisement No. When it is determined that “No.” has been input (step S22; No), the advertisement No. that does not have change authority. Indicates that the advertisement No. has been entered, and the advertisement creator has the right to change the advertisement No. Request input.

The electronic advertisement server 1 displays the advertisement No. having the change authority. When it is determined that is input (step S
22; Yes), the entered advertisement number. The registration page of is displayed (step S23). This registration page includes an advertiser ID and advertisement information N on the registration page shown in FIG.
o. , Special notes are registered.

The advertisement creator inputs the changed contents on this screen and clicks "send". When “Send” is clicked, the input items are notified to the electronic advertisement server 1 via the advertisement creator terminal 4 and the Internet 3.

Based on this notification, the electronic advertisement server 1 determines whether the content has been changed (step S2).
4). If the electronic advertisement server 1 determines that the content has not been changed (step S24; No), this processing ends.

When the electronic advertisement server 1 determines that the content has been changed (step S24; Yes), the changed content is registered in the advertisement data information DB 23 (step S25), and this processing ends.

Further, the process of changing the advertisement content is as follows.
It can be performed by the advertiser as well as the advertisement creator. In this case, the advertiser "changes" from the top page shown in FIG.
By clicking, the advertisement content change process can be performed as described above.

(Advertisement Reservation) When the advertiser clicks "Reserve" to reserve an advertisement from the top page shown in FIG. 16, the electronic advertisement server 1 starts the process shown in the flowchart of FIG.

First, the electronic advertisement server 1 reads out a reservation page (information in HTML format) for reserving an advertisement as shown in FIG. 22 from the homepage DB 31 and transmits it to the advertiser terminal 5, and the advertiser terminal 5 The reservation page is displayed at (step S31). In this page, the advertisement No. ,
Electronic advertising device No. An input field for inputting the desired advertisement date (date) is arranged. In addition, two "list display" keys are arranged on this page. Advertisement No. Click "Display list" next to the advertisement number registered by the advertiser. Is displayed. Electronic advertising device No. Clicking “Display list” on the side displays a list of electronic advertisement devices and a list of their travel routes.

The advertiser inputs necessary information on this screen and clicks "send". When “Send” is clicked, the input items are notified to the electronic advertisement server 1 via the advertiser terminal 5 and the Internet 3.

Based on this notification, the electronic advertisement server 1 determines whether or not necessary information has been input (step S32). If the electronic advertisement server 1 determines that the necessary information has not been input (step S32; No), it indicates that the necessary information has not been input, and requests the advertiser to input the necessary information again.

When the electronic advertisement server 1 determines that the necessary information is input (step S32; Yes),
A schedule page (HTML format information) for displaying the schedule of the electronic advertisement device 6 as shown in FIG. 23 is read from the homepage DB 31 and transmitted to the advertiser terminal 5, and the schedule page is displayed on the advertiser terminal 5. Yes (step S33). On this page, the schedule status of distributing the advertisement from the predetermined electronic advertisement device 6 for the predetermined day is displayed. Also, on this page, there are arranged input fields for inputting the advertisement start time and the advertisement end time.

The advertiser inputs the advertisement start time and the advertisement end time on this screen and clicks "Send".
When “Send” is clicked, the input items are notified to the electronic advertisement server 1 via the advertiser terminal 5 and the Internet 3.

Based on this notification, the electronic advertisement server 1 determines whether or not the reservation has been made in the already reserved time zone and the reservations are duplicated (step S34). When the electronic advertisement server 1 determines that the reservations are duplicated (step S34; Yes), the electronic advertisement server 1 indicates that the reservations are duplicated and requests the advertiser to input necessary information again.

When it is determined that the reservations do not overlap (step S34; No), the electronic advertisement server 1 registers the contents of the reservation in the schedule information DB 26 (step S3).
5) The process is completed.

(Distribution of advertisement) Schedule information DB 26
When the content of the reservation is registered in, the electronic advertisement server 1 delivers the advertisement. The electronic advertisement server 1 is shown in FIG.
The process shown in the flowchart of 4 is started. In the present embodiment, the schedule No. as shown in FIG. S000
1 (advertisement No. K0001, electronic advertising device No. M0
Distribution of advertisement will be described by taking the case of 1) as an example.

First, the advertisement start time (7:00 hours 0) on the reservation date (March 8) registered in the schedule information DB 26.
0 seconds), the electronic advertisement server 1 receives the reserved advertisement number. The advertisement information of K0001 is changed to the advertisement data information D
Search from B23.

Next, the electronic advertisement server 1 displays the advertisement No. registered in the advertisement data information DB 23. K0001 advertising information No. G0001 is specified as advertisement information (step S
41). Here, the electronic advertisement server 1 uses the advertisement No. registered in the advertisement data information DB 23. It is determined whether or not the special notice is registered in the advertisement information of, and if the special notice is registered, the special notice is followed. As shown in FIG. K0001 says, "On rainy days, advertisement information N
o. Instead of G0001, the advertisement information No. The special notice “Uses the advertising information of G0002” is registered. Therefore, the electronic advertisement server 1 determines that the electronic advertisement device No. Based on the weather data transmitted from M01, the electronic advertising device No. M
Check the weather around 01. In this embodiment, the weather is:
Since the weather is fine and the temperature is 10 ° C. (see FIG. 7), the electronic advertisement server 1 sets the advertisement information No. G0001 is specified as advertisement information.

Subsequently, the electronic advertisement server 1 identifies the specified advertisement information No. Advertising information of G0001 to advertising data information D
B23 is searched, and the searched advertisement information No. G0001
Information data of the electronic advertising device No. It is transmitted to M01 (step S42).

[0100] Then, the advertisement start time (7:00:00)
Second), the electronic advertisement server 1 sends the transmitted electronic advertisement device No. Advertising information No. is added to M01. G0001 is distributed (step S43).

The electronic advertisement server 1 uses the electronic advertisement device No. The video device 67 mounted on the M01 captures a video (passerby, etc.) around the advertisement place to create a captured image (step S44). A passerby at the time of advertisement distribution is photographed in the photographed image, and it is possible to confirm the advertisement of the product etc. and the advertisement effect. Then, a number (photographed image No. SG0001) is attached to the photographed image, and the photographed image DB
28 (store).

Next, the electronic advertisement server 1 creates an advertisement history (step S45). In the present embodiment, the advertisement N
o. K0001, electronic advertising device No. M01, Advertising start time: 7:00:00, Advertising end time: 7: 30: 0
0 seconds, captured image No. SG0001, Advertising position: Minato-ku
.. Create an ad history of weather: fine, temperature: 10 ° C. Here, the advertisement position is the position of the bus at the time when the advertisement is distributed, and is determined by, for example, GTS. Then, the electronic advertisement server 1 registers the created advertisement history in the advertisement history DB 27 (step S46).

(Calculation of Advertising Charge) Electronic Advertising Device No. M
No. 01 advertisement number. K0001 advertising information No. G000
When 1 is distributed and the advertisement history is registered in the advertisement history DB 27, the electronic advertisement server 1 calculates the advertisement fee.

The electronic advertisement server 1 substitutes the information regarding the advertisement history registered in the advertisement history DB 27 into the information regarding the advertisement fee registered in the advertisement fee DB 29 to calculate the advertisement fee. In the present embodiment, the position where the advertisement is delivered is in front of the station (position coefficient c), and the captured image No. SG00
01 has the expected number of passers-by (passenger coefficient:
1) The case will be described as an example.

First, the distribution time of the advertisement is 30 minutes, and the charge according to the distribution time is 30 × a = 30a (10,000 yen). The time when the advertisement is distributed is from 7:00, and the charge for each distribution time period is 30a × b = 30ab (10,000 yen). The position where the advertisement was delivered is in front of the station, and the charge by position is 30
It becomes a × c = 30ac (10,000 yen). Therefore, the advertisement fee of the present embodiment is 30a + 30ab + 30ac = a
It becomes (30 + 30b + 30c) (10,000 yen).

Next, when an advertisement was made under the same conditions,
Captured image No. The advertisement fee is calculated when SG0001 has only 2/3 of the expected number of passers-by (passenger number coefficient: 2/3).

First, the distribution time is 30 minutes, and the charge according to the distribution time is 30 × a = 30a (10,000 yen). The advertisement was delivered from 7 o'clock, but the captured image No.
Since SG0001 has only two-thirds of the expected number of passers-by, the charge by delivery time is 30a x b x (2/3)
= 20ab (10,000 yen). The position where the advertisement was delivered is in front of the station, but the captured image No. Since there are only 2/3 of the expected number of passers in SG0001, the charge by location is 3
It becomes 0a × c × (2/3) = 20ac (10,000 yen). Therefore, the advertisement fee of this embodiment is 30a + 20ab +
20ac = a (30 + 20b + 20c) (10,000 yen).

As described above, since the advertisement fee is calculated from the total of the fee according to the delivery time and the fee according to the delivery time zone and the advertisement position, the advertisement fee is set to the fee according to the advertisement effect of the product or the like. be able to. This is because the charge depending on the distribution time zone and the advertisement position is calculated by using a coefficient corresponding to the expected number of passers-by at a predetermined time and position from past statistics and the like.

Further, since the fee depending on the distribution time zone and the advertisement position is multiplied by the passerby coefficient, even if the number of passersby is different from the expected number, the advertisement fee is a fee according to the advertising effect of the product etc. Can be set to.

Finally, when the electronic advertisement server 1 calculates the advertisement fee, it creates a bill from the information registered in the billing DB 30 and sends the bill to the advertiser.

As described above, according to the present embodiment, the fee depending on the distribution time zone and the advertisement position is multiplied by the passerby coefficient, so that the advertisement fee is set to the fee corresponding to the advertising effect of the product etc. can do.

According to the present embodiment, the advertisement fee is calculated by the total of the fee according to the delivery time and the fee according to the delivery time zone and the advertisement position. Therefore, the advertisement fee is adapted to the advertisement effect of the product etc. Can be set to a fee.

According to the present embodiment, the weather can be specified by the weather sensor and the advertisement information can be changed according to the weather. Therefore, the advertisement information having general versatility according to the advertiser's request can be delivered. You can

The present invention is not limited to the above embodiment, and various modifications and applications are possible. For example, the system configuration and screen configuration can be changed as appropriate. Further, if the substantially same function can be realized, the processing procedure and the like can be appropriately changed.

In the above embodiment, the present invention has been described by taking the case where the electronic advertisement device 6 is mounted on the exterior portion of the bus 66 as an example. However, when the electronic advertisement device 6 is mounted on another moving body such as a truck. May be Also in this case, the advertisement fee can be set to a fee that matches the advertisement effect of the product or the like.

Furthermore, the electronic advertisement device 6 may be mounted on the outer wall of a building or a building such as a rooftop. Even in these cases, the advertising fee is calculated by multiplying the passerby coefficient obtained from the situation of the passersby photographed by the video device 67, so that the advertisement fee is set to the fee corresponding to the advertising effect of the product etc. can do.

In the above embodiment, the present invention has been described by taking as an example the case where the advertisement fee is calculated by multiplying the number of people passing by for the fee depending on the distribution time zone and the advertisement position.
It is not necessary to multiply by the passerby coefficient. Also in this case, the advertisement fee can be set to a fee that matches the advertisement effect of the product or the like.

In the above embodiment, the present invention has been described by taking the case where the advertisement fee is calculated as the sum of the fee according to the delivery time and the fee according to the delivery time zone and the advertisement position.
It is only necessary to calculate the advertisement charge from at least the distribution time of the advertisement information and the advertisement position. For example, the advertisement charge may be calculated from the total of the charge according to the distribution time and the charge according to the advertisement position. Further, an arbitrary charge system may be used, such as a charge obtained by multiplying the charge according to the distribution time by a coefficient determined by the advertisement position. Further, the fee system may be added with other factors such as the size of the electronic advertisement device 6.

In addition to the electronic advertisement system of this embodiment, as shown in FIG.
May be connected. In this case, the emergency information communication system 1
The emergency notification from 01 is received by the electronic advertisement server 1.
The electronic advertisement server 1 that has received this emergency notification transmits the emergency information to all the electronic advertisement devices 6 with priority over the transmission of all the advertisement information, and also transmits the electronic advertisement with priority over the distribution of all the advertisement information. Distribute emergency information to the device 6. As a result, important information such as emergency news and evacuation sites in the event of a disaster can be notified to passers-by.

In the above embodiment, the present invention has been described by taking as an example the case where the advertisement fee is changed from the image photographed by the photographing device according to the number of passers-by at the time of advertisement distribution. The advertisement fee may be changed according to the number of people of the product to be sold by gender and age.

Electronic advertisement database 3 of the present embodiment
In addition, a DB that stores dialects, native languages, etc. of each region may be provided, and the advertisement information may be distributed in accordance with the movement of the moving body by changing the dialects, native languages, etc. suitable for the moving region. .

A solar power generation panel, a storage battery or the like may be attached to the bus 66 of this embodiment. In this case, the power consumption of the electronic advertising device 6 can be covered by solar power generation.

Further, a sensor is provided on the front surface of the electronic advertisement device 6 to turn on a light when a person passes in front of the electronic advertisement device 6,
Means for reproducing sound may be provided. In this case, the passerby can be surely notified of the distribution of the advertisement information.

All or a part of the programs necessary for causing a computer or a group of computers to function as the above-mentioned system or to execute the above-mentioned steps is recorded on a recording medium (ROM, flexible disk, hard disk, CD-ROM, MO, CD-R, flash memory, etc. may be recorded and distributed.

[00125]

As described above, according to the present invention,
It is possible to set the advertising fee to a fee according to the advertising effect of the product or the like.

[Brief description of drawings]

FIG. 1 is a diagram showing a configuration of an electronic advertisement system according to an embodiment of the present invention.

FIG. 2 is a diagram showing a configuration of an electronic advertisement server in FIG.

3 is a diagram showing a configuration of an electronic advertisement database in FIG.

FIG. 4 is a diagram showing a configuration of an advertiser database.

FIG. 5 is a diagram showing a configuration of an advertisement creator database.

FIG. 6 is a diagram showing a configuration of an advertisement data information database.

FIG. 7 is a diagram showing a configuration of an electronic advertisement device information database.

FIG. 8 is a diagram showing a configuration of a schedule information database.

FIG. 9 is a diagram showing a configuration of an advertisement history database.

FIG. 10 is a diagram showing a configuration of an advertisement fee database.

FIG. 11 is a diagram showing a configuration of a billing database.

FIG. 12 is a diagram showing a configuration of an electronic advertisement device.

FIG. 13 is a diagram showing a moving body to which an electronic advertising device is attached.

FIG. 14 is a flowchart illustrating a process executed by the electronic advertisement server when logging in.

FIG. 15 is a diagram showing an example of a login screen page.

FIG. 16 is a diagram showing an example of a top page.

FIG. 17 is a flowchart illustrating a registration process of advertisement content.

FIG. 18 is a diagram showing an example of a registration page.

FIG. 19 is a flowchart illustrating an advertisement content change process.

FIG. 20 is a diagram showing an example of a change page.

FIG. 21 is a flowchart for explaining a reservation process.

FIG. 22 is a diagram showing an example of a reservation page.

FIG. 23 is a diagram showing an example of a schedule page.

FIG. 24 is a flowchart illustrating a distribution process.

FIG. 25 is a diagram showing a configuration of an electronic advertisement system according to another embodiment.

[Explanation of symbols]

1 electronic advertisement server 2 Electronic advertisement database 3 Internet 4 Advertising Creator Terminal Terminal for 5 advertisers 6 Electronic Advertising Device

Claims (17)

[Claims] 1. An electronic advertisement system for delivering an advertisement from an electronic advertisement device equipped with a photographing device, comprising: advertisement information storage means for storing advertisement information indicating the content of the advertisement; and storage in the advertisement information storage means. Advertisement information transmitting means for transmitting the generated advertisement information to the predetermined electronic advertisement device; advertisement information distributing means for distributing the advertisement information transmitted by the advertisement information transmitting means from the predetermined electronic advertisement device; and the advertisement information distribution Distribution time of advertisement information distributed by means and history information for causing the photographing device to photograph a photographed image composed of a video near an electronic advertisement device at the time of advertisement distribution, and creating history information including the photographed image And an advertisement fee calculating means for calculating an advertisement fee from the history information created by the history information creating means. Serial history information storage means of the stored history information, calculates the advertisement rate from at least the delivery time of the advertisement information and the images picked up,
An electronic advertising system characterized by the above. 2. The electronic advertisement system according to claim 1, wherein the electronic advertisement device is mounted on an exterior portion of a moving body. 3. The moving body position specifying means for specifying the position of the moving body equipped with the electronic advertisement device, wherein the history information creating means is the position of the moving body specified by the moving body position specifying means. The electronic advertisement system according to claim 2, wherein the advertisement fee calculation means further calculates history information including the advertisement information, and the advertisement fee calculation means further calculates an advertisement fee from the position of the moving body. 4. The electronic advertisement system according to claim 3, wherein the moving body position specifying means is a global positioning system. 5. The electronic advertisement according to claim 1, wherein the advertisement fee calculation means calculates the advertisement fee from the number of passers-by photographed in the photographed image. system. 6. The advertisement fee calculating means further calculates an advertisement fee from a distribution time period in which the advertisement information is distributed from the predetermined electronic advertisement apparatus. The electronic advertisement system according to item 1. 7. The electronic advertising device is provided with a weather sensor capable of specifying a weather condition including weather and temperature, further comprising weather condition specifying means for causing the weather sensor to specify a weather condition near the electronic advertising device. The advertisement information transmitting means transmits predetermined advertisement information to a predetermined electronic advertisement device among the advertisement information stored in the advertisement information storage means according to the weather condition specified by the weather condition specifying means. The electronic advertisement system according to any one of claims 1 to 6, wherein. 8. An emergency information receiving means for receiving an emergency call from an external system is further provided, and the advertisement information transmitting means, when the emergency information receiving means receives the emergency information, all advertisement information. Of the emergency information transmitted to the electronic advertising device, the advertisement information distribution unit prioritizes the emergency information transmitted by the advertisement information transmission unit over the distribution of all advertisement information, The electronic advertisement system according to any one of claims 1 to 7, wherein the emergency information is distributed from the electronic advertisement device. 9. An electronic advertisement method for delivering an advertisement from an electronic advertisement device equipped with a photographing device, comprising: an advertisement information storage step of storing advertisement information indicating the content of the advertisement; and a storage in the advertisement information storage step. An advertisement information transmitting step of transmitting the generated advertisement information to the predetermined electronic advertisement device; an advertisement information distributing step of distributing the advertisement information transmitted in the advertisement information transmitting step from the predetermined electronic advertisement device; Distribution time of the advertisement information distributed in the process, and a history of creating history information including the captured image by causing the capturing device to capture a captured image of a video near the electronic advertisement device at the time of the advertisement distribution. An information creating step, and an advertisement fee calculating step of calculating an advertisement fee from the history information created in the history information creating step, wherein the advertisement fee calculating step includes the history information. Of the history information stored in about 憶工, calculates the advertisement rate from at least the delivery time of the advertisement information and the images picked up, the electronic advertisement and wherein the. 10. The electronic advertisement method according to claim 9, wherein the electronic advertisement device is mounted on an exterior portion of a moving body. 11. A moving body position specifying step of specifying a position of a moving body equipped with the electronic advertisement device, wherein in the history information creating step, the position of the moving body specified in the moving body position specifying step. 11. The history information including the above is created, and in the advertisement fee calculating step, the advertisement fee is further calculated from the position of the moving body.
The electronic advertisement method described in. 12. The electronic advertising method according to claim 11, wherein a global positioning system is used in the moving body position specifying step. 13. The electronic advertisement according to claim 9, wherein in the advertisement fee calculation step, the advertisement fee is calculated from the number of passers-by photographed in the photographed image. Method. 14. The advertisement charge calculation step further calculates an advertisement charge from a distribution time period in which the advertisement information is distributed from the predetermined electronic advertisement device. The electronic advertisement method according to item 1. 15. The electronic advertising device is provided with a weather sensor capable of specifying a weather condition including weather and temperature, further comprising a weather condition specifying step of specifying the weather condition near the electronic advertising device by the weather sensor. In the advertisement information transmitting step, predetermined advertisement information among the advertisement information stored in the advertisement information storage step is transmitted to a predetermined electronic advertisement device according to the weather condition specified in the weather condition specifying step. The electronic advertisement method according to any one of claims 9 to 14, wherein: 16. An emergency information receiving step of receiving an emergency call from an external system, further comprising: in the advertising information transmitting step, when the emergency information is received in the emergency information receiving step, all advertising information is received. Of the emergency information transmitted to the electronic advertising device, in the advertisement information distribution step, the emergency information transmitted in the advertisement information transmission step is prioritized over the distribution of all advertisement information, The electronic advertisement method according to claim 9, wherein the emergency information is delivered from the electronic advertisement device. 17. A computer, advertisement information storage means for storing advertisement information indicating the content of the advertisement, advertisement information transmission means for transmitting the advertisement information stored in the advertisement information storage means to the predetermined electronic advertisement device, Advertisement information distribution means for distributing the advertisement information transmitted by the advertisement information transmission means from the predetermined electronic advertisement device, distribution time of the advertisement information distributed by the advertisement information distribution means, and electronic at the time of advertisement distribution to the photographing device At least the advertisement information among history information created by history information created by a history information created by shooting a shot image formed of a video near an advertising device and creating history information including the shot image Record a program to function as an advertisement fee calculation means that calculates the advertisement fee from the delivery time of the image and the captured image. A computer-readable recording medium characterized in that the.