CN110322260A

CN110322260A - A kind of application resource factor determines method, content resource application method and device

Info

Publication number: CN110322260A
Application number: CN201810273745.3A
Authority: CN
Inventors: 徐恺; 张凯; 段琪辉; 钟畅波
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2018-03-29
Filing date: 2018-03-29
Publication date: 2019-10-11
Anticipated expiration: 2038-03-29
Also published as: CN110322260B

Abstract

The embodiment of the present application discloses a kind of determination method, relevant apparatus and system for applying for resource factor, and this method is applied to data processing equipment, this method comprises: obtaining the first effect data and the second effect data of content resource in the first period；First effect data includes the effect data of content resource under the first kind date in the first period, and the second effect data includes the effect data of content resource under the second class date in the first period；The application resource factor in the second period is determined according to the first effect data and the second effect data.The application is by applying for that resource factor can to apply that the application resource shifted needed for content resource under the content resource opposite application effect poor date under the effect preferable date is more, excessive application is avoided to a certain extent concentrates on certain dates, application reasonability is improved, the utilization rate of content resource under the content resource effect poor date is effectively increased.

Description

A kind of application resource factor determines method, content resource application method and device

Technical field

This application involves Internet technical fields, the Shen of determination and content resource more particularly to application resource factor Please.

Background technique

In internet platform, content resource operator can be provided content by way of pushing, showing content resource The corresponding object in source is promoted.

Push, the display machine meeting of content resource can be by being applied obtaining on internet platform.In traditional approach, The application resource consumed by not same date application content resource is not had any different, such as within festivals or holidays and the application of non-festivals or holidays It is identical for holding application resource consumed by resource.

It is preferable that this application way for not distinguishing the date causes content resource operator to be desirable in content resource effect Such as festivals or holidays on date apply for content resource, cause the unreasonable application of content resource, waste content resource effect poor day The content resource of phase.

Summary of the invention

In order to solve the above-mentioned technical problem, this application provides a kind of determination methods for applying for resource factor, relevant apparatus And system, it realizes and avoids excessively applying to a certain extent concentrating on certain dates, improve application reasonability, effectively increase The utilization rate of content resource under the content resource effect poor date.

The embodiment of the present application discloses following technical solution:

The application first aspect provides a kind of determination method for applying for resource factor, is applied to data processing equipment, institute The method of stating includes:

Obtain the first effect data and the second effect data of content resource in the first period；The first effect data packet The effect data for including content resource under the first kind date in first period, when second effect data includes described first In section under the second class date content resource effect data；

The application resource factor in the second period is determined according to first effect data and the second effect data；It is described Second period was later than first period, and the application resource factor is for calculating under the first kind date of second period Apply for the application resource shifted needed for content resource.

The application second aspect provides a kind of determining device for applying for resource factor, is applied to data processing equipment, institute Stating device includes: to obtain module and determining module；

The acquisition module, for obtaining the first effect data and the second effect data of content resource in the first period； First effect data includes the effect data of content resource under the first kind date in first period, second effect Data include the effect data of content resource under the second class date in first period；

The determining module, for being determined in the second period according to first effect data and the second effect data Apply for resource factor；Second period is later than first period, and the application resource factor is for calculating described second Apply for the application resource shifted needed for content resource under the first kind date of period.

The application third aspect provides a kind of application resource factor locking equipment really, the equipment include processor and Memory:

Said program code is transferred to the processor for storing program code by the memory；

The processor is used for the application according to any one of instruction execution first aspect in said program code The determination method of resource factor.

The application fourth aspect provides a kind of application method of content resource, is applied to data processing equipment, the side Method includes:

Obtain the date that need to apply for content resource；

If the date belongs to the first kind date, according to the first kind date corresponding application resource factor, Yi Ji Two class dates corresponding application Resource Calculation is for application resource needed for applying for the content resource；

Wherein, the application resource factor is the first effect data and the second effect data of content resource in the first period It being calculated, first effect data includes the effect data of content resource under the first kind date in first period, Second effect data includes the effect data of content resource under the second class date in first period；It is described need to apply in The date for holding resource was in for the second period, and second period is later than first period.

The 5th aspect of the application provides a kind of application device of content resource, is applied to data processing equipment, the dress Set includes: to obtain module and computing module；

The acquisition module, for obtaining the date that need to apply for content resource；

The computing module, if belonging to the first kind date for the date, according to the first kind date corresponding Shen Please resource factor and the second class date corresponding application Resource Calculation for required application money of applying for the content resource Source；

The 6th aspect of the application provides a kind of application equipment of content resource, and the equipment includes processor and storage Device:

The processor is used for the content according to any one of instruction execution fourth aspect in said program code The application method of resource.

The 7th aspect of the application provides a kind of application method of content resource, is applied to terminal device, the method packet It includes:

The selected date for needing to apply content resource is obtained, the date is the first kind date；

The content resource application request for the date is sent to data processing equipment；

Obtain the application resource that the data processing equipment is sent, the apply resource for the data processing equipment according to First kind date corresponding application resource factor and the second class date corresponding application Resource Calculation are described for applying Application resource needed for content resource；

Wherein, the application resource factor is the first effect data and the second effect data of content resource in the first period It being calculated, first effect data includes the effect data of content resource under the first kind date in first period, Second effect data includes the effect data of content resource under the second class date in first period；The date is in Second period, second period are later than first period.

The application eighth aspect provides a kind of application device of content resource, is applied to terminal device, described device packet Include: first obtains module, sending module and second obtains module；

Described first obtains module, and for obtaining the selected date for needing to apply content resource, the date is the A kind of date；

The sending module, for sending the content resource application request for the date to data processing equipment；

Described second obtains module, the application resource sent for obtaining the data processing equipment, the application resource It is the data processing equipment according to the first kind date corresponding application resource factor and the second class date corresponding Shen Please Resource Calculation for application resource needed for applying for the content resource；

The 9th aspect of the application provides a kind of application equipment of content resource, and the equipment includes processor and storage Device:

The processor is used for the content according to any one of aspect of instruction execution the 7th in said program code The application method of resource.

The tenth aspect of the application provides a kind of computer readable storage medium, and the computer readable storage medium is used for Program code is stored, said program code is used to execute the determination side for applying for resource factor described in any one of first aspect Content resource described in any one of the application method of content resource described in any one of method, fourth aspect or the 7th aspect Application method.

The tenth one side of the application provides a kind of computer program product including instruction, when it runs on computers When, so that the computer executes in the determination method, fourth aspect of application resource factor described in any one of first aspect The application method of content resource described in any one of the application method of described in any item content resources or the 7th aspect.

The 12nd aspect of the application provides a kind of application system of content resource, and the system comprises data processing equipments And terminal device, specifically:

The data processing equipment, for obtaining the first effect data and the second effect number of content resource in the first period According to；The application resource factor in the second period is determined according to first effect data and the second effect data；Acquisition needs Shen Please content resource date；If the date belongs to the first kind date, according to the first kind date corresponding application resource system Several and the second class date corresponding application Resource Calculation is for application resource needed for applying for the content resource；Described One effect data includes the effect data of content resource under the first kind date in first period, the second effect data packet Include the effect data of content resource under the second class date in first period；Second period is later than first period, The application resource factor is used to calculate the Shen of the transfer needed for application content resource under the first kind date of second period It please resource；

The terminal device, for obtaining the selected date for needing to apply content resource, the date is the first kind Date；The content resource application request for the date is sent to data processing equipment；Obtain the data processing equipment hair The application resource sent；The date was in for the second period.

The different types of date is directed to it can be seen from above-mentioned technical proposal, the Shen needed for calculating application content resource Please resource when, introduce application resource factor so that the different types of date apply content resource needed for transfer application Resource is different.Such as the Shen for applying for applying for resource needed for content resource under the first kind date is calculated in determining for the second period Please resource factor when, can by obtain the first viewpoint in content resource the first effect data and the second effect data, and with First effect data and the second effect data determine this application resource factor.Since the first effect data included the first period The effect data of content resource under the middle first kind date, the second effect data include content under the second class date in the first period The effect data of resource can be embodied according to the first effect data and the calculated application resource factor of the second effect data The effect of content resource generation is distinguished under the first kind date and under the second class date in first period, and effect difference can be certain The effect difference that content resource should generate under first kind date and the second class date in the second period is embodied in degree.Therefore pass through This application resource factor can to apply that content provides under the content resource opposite application effect poor date under the effect preferable date The application resource shifted needed for source is more, avoids excessive application to a certain extent and concentrates on certain dates, improves application and close Rationality effectively increases the utilization rate of content resource under the content resource effect poor date.

Detailed description of the invention

In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this Some embodiments of application without any creative labor, may be used also for those of ordinary skill in the art To obtain other drawings based on these drawings.

Fig. 1 is a kind of configuration diagram of content resource application system provided by the embodiments of the present application；

Fig. 2 is a kind of method flow diagram of determination method for applying for resource factor provided by the embodiments of the present application；

Fig. 3 a is a kind of method flow diagram of the application method of content resource provided by the embodiments of the present application；

Fig. 3 b is a kind of method flow diagram of the application method of content resource provided by the embodiments of the present application；

Fig. 4 is a kind of application scenarios schematic diagram provided by the embodiments of the present application；

Fig. 5 is a kind of structural schematic diagram of determining device for applying for resource factor provided by the embodiments of the present application；

Fig. 6 a is a kind of structural schematic diagram of the application device of content resource provided by the embodiments of the present application；

Fig. 6 b is a kind of structural schematic diagram of the application device of content resource provided by the embodiments of the present application；

Fig. 6 c is a kind of structural schematic diagram of the application device of content resource provided by the embodiments of the present application；

Fig. 6 d is a kind of structural schematic diagram of the application device of content resource provided by the embodiments of the present application；

Fig. 7 is a kind of server architecture schematic diagram provided by the embodiments of the present application；

Fig. 8 is a kind of application resource factor provided by the embodiments of the present application locking equipment structural schematic diagram really；

Fig. 9 is a kind of structural schematic diagram of the application system of content resource provided by the embodiments of the present application.

Specific embodiment

In order to make those skilled in the art more fully understand application scheme, below in conjunction in the embodiment of the present application Attached drawing, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described embodiment is only this Apply for a part of the embodiment, instead of all the embodiments.Based on the embodiment in the application, those of ordinary skill in the art exist Every other embodiment obtained under the premise of creative work is not made, shall fall in the protection scope of this application.

The description and claims of this application and term " first ", " second ", " third ", " in above-mentioned attached drawing The (if present)s such as four " are to be used to distinguish similar objects, without being used to describe a particular order or precedence order.It should manage The data that solution uses in this way are interchangeable under appropriate circumstances, so that embodiments herein described herein for example can be to remove Sequence other than those of illustrating or describe herein is implemented.In addition, term " includes " and " having " and theirs is any Deformation, it is intended that cover it is non-exclusive include, for example, containing the process, method of a series of steps or units, system, production Product or equipment those of are not necessarily limited to be clearly listed step or unit, but may include be not clearly listed or for this A little process, methods, the other step or units of product or equipment inherently.

Through inventor the study found that in traditional content resource application way, disappeared in not same date application content resource The application resource of consumption is not had any different, such as the application resource consumed by festivals or holidays and application of non-festivals or holidays content resource is phase With.It is preferable that this traditional application way for not distinguishing the date causes content resource operator to be desirable in content resource effect Such as festivals or holidays on date apply for content resource, cause the unreasonable application of content resource, waste content resource effect poor day The content resource of phase.

For this purpose, the embodiment of the present application, which provides a kind of application resource factor, determines method, content resource application method, with uncommon Prestige can avoid excessively applying concentrating on certain dates to a certain extent, improve application reasonability, effectively increase content money The utilization rate of content resource under the source effect poor date.

In the embodiment of the present application, content resource can be provided resource on internet, which can be to its institute The object of displaying is promoted；For example, content resource can be the advertisement position resource for showing advertisement in Website page, citing comes It says, can be the display location for showing game advertisement in Tencent's game website page；In another example content resource is also possible to apply Push the advertisement position resource in interface, for example, can be QQ and dazzle the homepage carousel figure 1-5 frame waved on pc client. And application resource needed for applying for content resource can be understood as the cost paid required for obtaining the right to use of the content resource, For example it can be quantity of money, ideal money quantity or the other types of number of articles for needing to pay.Wherein, apply for content Resource can be understood as trading to the right to use of content resource, for example, applying for advertisement when content resource is advertisement position resource Position resource can be understood as buying or renting the right to use of the advertisement position resource.

It is emphasized that application resource factor provided by the embodiments of the present application determines method, content resource application method It can be applied to data processing equipment, wherein the data processing equipment can be server, be also possible to terminal device, at this Data processing equipment is not defined in application embodiment.

As an example, Fig. 1 shows a kind of configuration diagram of content resource application system provided in this embodiment, Application resource factor provided herein determines that method and content resource application method can be applied to field as shown in Figure 1 Jing Zhong.In this scenario, server 103 can be regard as data processing equipment；Specifically, referring to Fig. 1, the content resource application System may include: terminal device 101, server 102, wherein may include database 103 in the server 102.

It avoids excessively applying to a certain extent concentrating on certain dates to realize, the reasonability of application is improved, in this implementation In example, server 103 is being directed to the different type date, can be according to not when calculating application resource needed for applying for content resource Same type date corresponding application resource factor is calculated, so that applying turning needed for content resource on the different type date The application resource of shifting is different.In this way, can be by applying for resource factor, so that content provides under the application effect preferable date Source and the application resource shifted needed for content resource under the application effect poor date be it is distinguishing, to a certain extent can be to avoid Excessive application concentrates on certain dates, improves the reasonability of application.

Specifically, the effect of content resource under the different type date in each period can be previously stored in database 103 Fruit data, for example, can store in the first period under the first kind date the first effect data of content resource and this first when In section under the second class date the content resource the second effect data.It for ease of description, in the present embodiment, will be mainly with It is illustrated for the first kind date and the second class date in one period.

Wherein, the effect data of content resource can be embodied in first kind day under the first kind date and under the second class date The effect of content resource generation is distinguished under phase and under the second class date.For example, the effect that festivals or holidays content resource generates is preferable, it is non- The effect that festivals or holidays content resource generates is poor, so, can will festivals or holidays as the first kind date, using non-festivals or holidays as the Two class dates, it is of course also possible to using non-festivals or holidays as the first kind date, will festivals or holidays as the second class date；It is understood that , which may include the legal festivals and holidays, also may include (such as Valentine's Day, the seventh evening of the seventh moon in lunarcalendar, market of other specific red-letter days Zhou Nianqing etc.), and the non-festivals or holidays can be the date in addition to the festivals or holidays.It should be noted that, although the application is implemented Example in be only referred to first kind date and the second class date, but not only only have the two kinds of date, can also there are many The date of type.

And the first period can be also possible to half a year for example, can be one month for any one section of continuous date.And And first the period may include first kind date and the second class date, for example, assuming that the first kind date is festivals or holidays, the Two class dates were non-festivals or holidays, and the first period was January, it is possible to using the festivals or holidays in January as first period It the middle first kind date, can be using the non-festivals or holidays in January as the second class date in first period.

In the present embodiment, the first effect data may include the effect of content resource under the first kind date in the first period Data, the second effect data may include the effect data of content resource under the second class date in the first period, and it is possible to root According to the first effect data and the second effect data of content resource in the first period, the application resource system in the second period is determined Number.Wherein, application resource factor can be and can embody in the same period, the effect that content resource generates under the first kind date The coefficient of the difference for the effect that fruit generates relative to content resource under the second class date.Therefore, according to the first effect data and The calculated application resource factor of two effect datas can embody in the first period under the first kind date and the second class date The effect difference that lower content resource generates, also, effect difference can also be embodied to a certain extent first in the second period The effect difference that content resource should generate under class date and the second class date.

So server 102 is it needs to be determined that when the first kind date corresponding application resource factor in the second period, it can The first effect data and the second effect data of content resource in first period are obtained from database 103 with elder generation, wherein this Two periods can be later than first period.Then, server 102 can be according to first effect data and the second effect number According to determining the application resource factor in second period.The application resource system in second period is determined in server 102 After number, which can calculate the first kind in second period using the application resource factor in second period Apply for the application resource shifted needed for content resource under date.

Next, will introduce in the present embodiment, how which calculates in the second period Shen under the first kind date It please the required application resource shifted of content resource.

Specifically, terminal device 101 can be smart phone, tablet computer, notes with content resource application function The equipment such as this computer, desktop computer, for example, the terminal device 101 can provide the application interface of a content resource application, it should Application interface can provide multiple options such as the date option of content resource application, content resource option.Terminal device 101 obtains After the date applied to the needs of user's input and content resource, which can be provided the content under the date Source is sent to server 102.

After server 102 receives the content resource under the date, can first judge the date whether belong to this second when The first kind date in section；If so, the server 102 can be according to first kind date corresponding application resource in second period Coefficient and the second class date corresponding application resource in second period are calculated for Shen needed for applying for the content resource It please resource；Wherein, the second class date corresponding application resource can be stored in advance in the number of the server 102 in second period According in library 103.Application resource needed for then, which can will apply for the content resource (and this application resource system Number) it is sent to the terminal device 101.Shen needed for can showing the application content resource to user so as to the terminal device 101 It please resource (and this application resource factor).

For example, user passes through the content resource application interface 104 that terminal device 101 provides, what input needed to apply Content resource is " gaming platform advertisement position resource " and the date of the gaming platform advertisement position resource bid is " in March, 2018 No. 8 ".The terminal device 101 can be by the date " on March 8th, 2018 " and the content resource " gaming platform advertisement position resource " It is sent to server 102.Since the server 102 determines that the date " on March 8th, 2018 " belongs to the first kind in second period Date；Therefore, the server 102 can according to the corresponding application resource factor " 1.2 " of first kind date in second period, with And the second class date corresponding application resource " 20 ideal moneys " in second period, it calculates for applying for the date " 2018 Application resource needed for " gaming platform advertisement position resource " is " 24 ideal moneys " under on March 8, in ".Then, the server 102 can send this application resource factor " 1.2 " and this application resource " 24 ideal moneys " to the terminal device 101. In this way, the terminal device 101 can show this application resource factor " 1.2 " and the Shen in the content resource application interface 104 Please resource " 24 ideal moneys ", so as to user it is known that applying for that " gaming platform is wide under the date " on March 8th, 2018 " Application resource needed for announcement position resource " is " 24 ideal moneys ".

It is understood that in above-mentioned application scenarios, although regarding server 102 as data processing equipment, Terminal device 101 can be regard as data processing equipment.That is, although the action description of the application embodiment is part It is executed by the execution of terminal device 101, partially by server 102, still, these movements can also be held by terminal device 101 completely Row.The application is unrestricted in terms of executing subject, as long as performing movement disclosed in the application embodiment.Separately Outside, although in above-mentioned scene by the configuration of database 103 in server 102, it in practical applications can also be by the data Library configures in other equipment.

It should be noted that above-mentioned application scenarios are merely for convenience of understanding the application and showing, the embodiment party of the application Formula is unrestricted in this regard.On the contrary, presently filed embodiment can be applied to applicable any scene.

With reference to the accompanying drawing, the various non-limiting embodiments of the application are described in detail.

Next, by from the angle of data processing equipment, to the determination method of application resource factor provided herein It is introduced.It referring to fig. 2, is a kind of method flow diagram for the determination method for applying for resource factor provided by the embodiments of the present application. As shown in Fig. 2, may include steps of:

S201: the first effect data and the second effect data of content resource in the first period are obtained.

Wherein, the effect data of content resource can be the data for reflecting the promotion effect of the content resource, this is pushed away Wide effect can be understood as the content resource and promote the effect for showing object, for example, when content resource is advertisement position, content resource Effect can be the corresponding depth of exposure of advertisement that is shown in the advertisement position.Specifically, the effect data of content resource is better, Illustrate that the corresponding content resource effect of the content resource is also better, conversely, then illustrating the corresponding content resource effect of the content resource Fruit is poorer.For example, the effect data of content resource can be the exposure flow of content resource, for example can be content resource Average daily independent user sessions (Unique Visitor, UV), is also possible to the average daily page browsing amount (Page of content resource View, PV), it can also be content resource average daily effective pageview or effective click volume；If the exposure flow of content resource is got over Greatly, then illustrate that the corresponding content resource effect of the content resource is better, conversely, if the exposure flow of the content resource is smaller, Illustrate that the corresponding content resource effect of the content resource is poorer.

For ease of description, the effect data of content resource under the first kind date in the first period can be referred to as first Effect data, and the effect data of content resource under the second class date in the first period can be referred to as the second effect number According to.

S202: the application resource system in the second period is determined according to first effect data and the second effect data Number.

Wherein, the second period can be later than for the first period, and the time span of the second period and the first period can be It is identical, for example, first period and second period can be one month；Certainly, second period and first period Time span be also possible to it is different, for example, first period can be half a year, second period be one day.

It should be noted that the second period may include first kind date and the second class date, alternatively, second period It can be first kind date or the second class date.As an example it is assumed that the first kind date is festivals or holidays, the second class date was non- Festivals or holidays, then, the second period can be half a year, i.e. second period may include festivals or holidays and non-festivals or holidays；Second period Can in the first kind date one day (such as the Ching Ming Festival same day) or continuous a period of time (such as the Saturday in a certain week with Sunday)；Alternatively, second period may be one day (such as some working day) or continuous one in the second class date Section time (such as the Mon-Fri in a certain week).

In the present embodiment, apply under the first kind date of the second period since application resource factor can be used for calculating The application resource shifted needed for content resource.It therefore, is that can embody in the second period under first kind date and the second class date The effect difference that content resource should generate, can be according to the first effect data and the second effect number of content resource in the first period According to the application resource factor in the second period being determined, for example, can will be between first effect data and the second effect data Ratio as the application resource factor in second period.As an example it is assumed that in last month (i.e. the first period), king The advertisement homepage (i.e. content resource) of honor exposes UV (i.e. first the first of festivals or holidays (i.e. first kind date in the first period) Effect data) it is 30,000,000, and second in non-festivals or holidays (i.e. the second class date in the first period) exposes UV (i.e. the second effect Data) it is 20,000,000；So, the application resource factor in this month (i.e. the second period) can for the first exposure UV and this Ratio 1.5 between two exposure UV, i.e., apply for advertisement head under festivals or holidays (i.e. first kind date in the second period) in this month The application resource shifted needed for advertisement position resource in page is non-festivals or holidays (i.e. the second class date in the second period) in this month Under 1.5 times.

Specifically, when get in the first period under the first kind date the first effect data of content resource and this first when In section under the second class date when the second effect data of the content resource, it can use following formula (1) and calculate in the second period Application resource factor:

Wherein, x indicates the application resource factor in the second period；N indicates that content provides under the first kind date in the first period The number in source；P_1iIndicate first effect data of i-th of content resource in the first period under the first kind date；M indicates first In period under the second class date content resource number；P_2jIndicate j-th of content resource in the first period under the second class date The second effect data.It should be noted that n and m can be identical, it is also possible to different.

For example, the advertisement position resource (i.e. content resource) of Tencent's gaming platform has 2 advertisement positions, respectively advertisement position A and advertisement position B.It is assumed that the advertisement position A advertisement in part under festivals or holidays (i.e. in the first period under the first kind date) in the month before Show that number (i.e. effect data) is 2000 times, and in the month before in part under non-festivals or holidays (i.e. first the second class date period) Advertising display number is 1000 times；The advertising display number in part under festivals or holidays is 3000 times to advertisement position B in the month before, and Advertising display number in last month under non-festivals or holidays is 1000 times.So, the application of (i.e. the second period) provides in this month Source coefficient can be

In the present embodiment, the effect data of content resource can be better than content money under the second class date under the first kind date The effect data in source can also be worse than the effect data of content resource under the second class date.With the festivals or holidays in the first period For non-festivals or holidays, the first kind date can be effect data preferable festivals or holidays, and the second class date can be effect number According to poor non-festivals or holidays；Alternatively, the first kind date can be effect data poor non-festivals or holidays, and the second class date can be with It is effect data preferable festivals or holidays.It is emphasized that in the present embodiment not to the effect of content resource under the first kind date Fruit data do any restriction.

It is understood that when the effect data of content resource under the first kind date in the first period is better than first period In under the second class date when the effect data of content resource, the application resource factor in the second period may be greater than 1, this Sample, can be so that need to pay more costs when content resource under the first kind date in applying for second time period；Conversely, It is provided when the effect data of content resource under the first kind date in the first period is worse than in first period content under the second class date When the effect data in source, the application resource factor in the second period be can be less than 1, in this way, can be so that in application the It needs to pay less cost when content resource under the first kind date in two periods.In this way, can be so that when applying for second The application resource shifted needed for content resource under the different type date in section is different, so as to embody in the second period The effect difference that content resource should generate under the different type date.

As it can be seen that in the embodiment of the present application, for the different types of date, the application needed for calculating application content resource When resource, application resource factor is introduced, so that the application money of transfer needed for applying for content resource on the different types of date Source is different.Such as the application for applying for applying for resource needed for content resource under the first kind date is calculated in determining for the second period It, can be by obtaining the first effect data and the second effect data of content resource in the first viewpoint, and with the when resource factor One effect data and the second effect data determine this application resource factor.Since the first effect data includes in the first period The effect data of content resource under the first kind date, the second effect data include that content provides under the second class date in the first period The effect data in source can be embodied according to the first effect data and the calculated application resource factor of the second effect data The effect of content resource generation is distinguished under the first kind date and under the second class date in one period, and effect difference can certain journey The effect difference that content resource should generate under first kind date and the second class date in the second period is embodied on degree.Therefore by being somebody's turn to do Application resource factor can to apply that content resource applies for content resource under the effect poor date relatively under the effect preferable date The application resource of required transfer is more, avoids excessive application to a certain extent and concentrates on certain dates, it is reasonable to improve application Property, effectively increase the utilization rate of content resource under the content resource effect poor date.

In order to enable calculated application resource factor is more targeted in the corresponding embodiment of above-mentioned Fig. 2, this implementation The mode of the application resource factor in a variety of second periods of determination is provided in example.Next, will for two of them mode into Row is introduced.

First way: the time interval in the second period can be determined for any one time interval in the date Corresponding application resource factor.

Specifically, when the date of the first time period and the second time period includes identical time interval, can according to this first The first effect data and the second effect data in period under the time interval, determine the time interval pair in second period The application resource factor answered.It certainly, in this mode, still can also be according to the first effect data and in first period Two effect datas determine the application resource factor in second period.

For example, it is assumed that the first time period and the second time period is one month, and the date of first period and second period It include identical time interval, wherein the time interval is daily prime time (i.e. at night 8 points to 10 points at night)； So, according to the first effect data and the second effect data under the prime time in first period, determine this second when The prime time corresponding application resource factor under the first kind date in section, and can be imitated according to first in first period Fruit data and the second effect data determine the application resource factor in second period under the first kind date；In this way, when obtaining To need to apply time interval locating for content resource be the prime time when, can use the prime time pair under the first kind date The application resource factor answered is calculated for application resource needed for applying for the content resource, and this need to apply locating for content resource Time interval be the first kind date in the non-prime time when, can use the Shen in second period under the first kind date Please resource factor, calculate for application resource needed for applying for the content resource.

As it can be seen that in the present embodiment, when the first kind date of the first time period and the second time period includes identical time interval, The corresponding application resource of the time interval under the first kind date can be calculated for the time interval under the first kind date Coefficient, so that can use first kind day when getting needs time interval locating for application content resource in the second period The corresponding application resource factor of the time interval under phase, calculates for application resource needed for applying for the content resource, so as to Corresponding application resource factor is calculated for different time intervals to realize, so that calculated application resource factor has more Targetedly.

The second way: it can be directed to different types of content resource, determine the type content resource pair in the second period The application resource factor answered.

Specifically, when in the first time period and the second time period content resource can have identical type, for example, the content provide When source is advertisement position resource, the type can be game class advertisement position resource, shopping series advertisements position resource etc.；It is possible to root According to corresponding first effect data of the type in the first period and the second effect data, the first kind date in the second period is determined The corresponding application resource factor of lower the type.Certainly, in this mode, still can also be imitated according to first in first period Fruit data and the second effect data determine the application resource factor in second period.It is understood that in the first period The corresponding application resource factor of different type also can be different.

For example, it is assumed that content resource type having the same in the first time period and the second time period, wherein the content resource Type is game class advertisement position resource；It is possible to according to corresponding first effect of game series advertisements position resource in first period Fruit data and the second effect data determine resource corresponding application in game series advertisements position under the first kind date in second period Resource factor, and can according in first period the first effect data and the second effect data determine second period Application resource factor under the middle first kind date；In this way, being the game series advertisements when getting the type that need to apply for content resource When the resource of position, the corresponding application resource factor of game class advertisement position resource under the first kind date can use, calculate and be used for Shen Please application resource needed for the content resource can and when this need to apply for that the type of content resource is non-gaming series advertisements position resource To calculate for application needed for applying for the content resource using the application resource factor under the first kind date in second period Resource.

It, can be with needle when content resource type having the same in the first time period and the second time period as it can be seen that in the present embodiment To the content resource of the type in the first kind date, the corresponding application resource factor of the type in the first kind date is calculated, So that can use the corresponding application resource of the type under the first kind date when getting the type that need to apply for content resource Coefficient is calculated for application resource needed for applying for the content resource, so as to realize that being directed to different type calculates accordingly Application resource factor so that calculated application resource factor is more targeted.

Since the application resource factor in the second period is according to the first effect data and the second effect in the first period What data were determined, therefore, if the relevance of first period and second period are higher, this application resource factor can be more It embodies to big degree in the second period under the first kind date and the effect of content resource generation is distinguished under the second class date.

So for the first period in embodiment corresponding to above-mentioned Fig. 2, provided in the present embodiment a variety of determinations this The mode of one period will be introduced below for two of them mode.

First way: the first period can be according to the determination of the second period.

In a kind of example of first way, the first period can be the period adjacent with the second period.For example, it is assumed that Content resource is advertisement position resource, and the advertisement shown in the advertisement position is Perfume Advertisement；Due to perfume demand not by when Between, the influences of the conditions such as region, so, the advertisement position money in last month (or in the nearest half a year adjacent with this month) The effect data in source and the relevance of the effect data of the advertisement position resource in this month (i.e. the second period) are higher；Therefore, may be used Using by last month (or nearest half a year) as first period adjacent with this month.

In another example of first way, it is in the different time period that the first period, which can be with the second period, In the identical period.For example, when content resource is advertisement position resource, and the advertisement shown in the advertisement position is down jackets advertisement When, since the demand of down jackets is usually the fourth quarter in 1 year, so, fourth quarter in each time before 2017 The effect data of the lower advertisement position resource and under fourth quarter in 2017 (i.e. the second period) the advertisement position resource effect data Relevance it is higher, therefore, can be using the fourth quarter in any one time before 2017 as the first period.

The second way: first period can be according to first kind date determination in the second period.

In a kind of example of the second way, it is in difference that the first period, which can be with the first kind date in the second period, The identical period is in time cycle.For example, it is assumed that content resource is advertisement position resource, and the advertisement shown in the advertisement position For new Year scroll advertisement；Since the demand of new Year scroll is usually Spring Festival holiday, so, in each time before 2018 under Spring Festival holiday The effect data of the advertisement position resource with 2018 under Spring Festival holiday the effect data of the advertisement position resource relevance it is higher. It therefore, can be by January 27th, 2017 to (i.e. 2017 2 days 2 months when the first kind date is Spring Festival holiday in the second period Spring Festival holiday) be used as the first period.

As it can be seen that in the embodiment of the present application, by determining according to the first kind date in the second period or the second period First time period can make the relevance of first period and second period higher so that according to this first The application resource factor that the first effect data and the second effect data in period are determined can embody to a greater degree The effect of content resource generation is distinguished under the first kind date and under the second class date in two periods.

Introduced by the corresponding embodiment of above-mentioned Fig. 2 how to determine application resource factor after, next, will be from data The angle of processing equipment is introduced application needed for how determining application content resource using calculated application resource factor and is provided Source.It is a kind of method flow diagram of the application method of content resource provided by the embodiments of the present application referring to Fig. 3 a.Such as Fig. 3 a institute Show, this method may include steps of:

S301: the date that need to apply for content resource is obtained.

In the present embodiment, user can first pass through the date and content resource that terminal device input need to be applied, for example, with Family can input the date that need to apply and content resource by content resource application interface provided by terminal device (needs Shen Please content resource date).Then, which can need to apply for this that date of content resource is sent out to data processing equipment It send, in this way, the data processing equipment, which can get this, need to apply for the date of content resource.

As an example it is assumed that user needs to apply the game on March 16th, 2018 (date that need to apply for content resource) Platform advertisement position resource (content resource that need to apply), the user can pass through the gaming platform advertisement position application of this in mobile phone Interface, input need to apply for the date " on March 16th, 2018 " of the advertisement position resource.In this way, terminal device is available to arrive the hand The need that machine is sent apply for the date " on March 16th, 2018 " of the advertisement position resource.

S302: if the date belongs to the first kind date, according to the first kind date corresponding application resource factor, with And second class date corresponding application Resource Calculation for application resource needed for applying for the content resource.

After data processing equipment gets the date that need to apply for content resource, in order to determine the date of the content resource Corresponding application resource factor, the data processing equipment may determine that whether the date of the content resource belongs to the first kind date. It, can be corresponding according to the first kind date if the data processing equipment determines that the date of the content resource belongs to the first kind date Application resource factor and the second class date corresponding application resource, calculate for application needed for applying for the content resource provide Source, for example, can by the first kind date corresponding application resource factor and the second class date corresponding application resource it Between product as apply the content resource needed for application resource；If the data processing equipment determines the date of the content resource It is not belonging to the first kind date, but belonged to for the second class date, then it can be using the second class date corresponding application resource as Shen It please application resource needed for the content resource.Wherein, the second class date corresponding application resource can be pre-set, and It can store in the database of data processing equipment.In addition, being provided calculating for application needed for applying for the content resource After source, the corresponding application resource of the content resource can be removed from the applicant of the content resource is applied for.

As an example it is assumed that the first kind date is festivals or holidays, the first kind date corresponding application resource factor is 1.5, And pre-stored second class date corresponding application resource is 10 ideal moneys in the database of data processing equipment.When this The date for the need application gaming platform advertisement position resource (content resource that need to apply) that data processing equipment obtains is " 2018 When March 16 ", since the date " on March 16th, 2018 " is the Spring Festival, which belongs to first The class date.So can be by the first kind date corresponding application resource factor 1.5 and the second class date corresponding Shen Please product between 10 ideal moneys of resource as application resource needed for applying for the gaming platform advertisement position resource, that is, apply Application resource needed for the gaming platform advertisement position resource is 15 ideal moneys.

As it can be seen that in the embodiment of the present application, for the different types of date, the application needed for calculating application content resource When resource, application resource factor can use, so that the application of transfer needed for applying for content resource on the different types of date Resource is different.That is, can make to apply for content resource phase under the effect preferable date by this application resource factor It is more to the application resource of transfer needed for content resource under the application effect poor date, excessive application collection is avoided to a certain extent In on certain dates, improve application reasonability, effectively increase the utilization of content resource under the content resource effect poor date Rate.

It should be noted that above mentioned embodiment provide the mode of the application resource factor in a variety of second periods of determination, And each way can be determined specifically to apply for resource factor, such as the corresponding application of a time interval in the first kind date Resource factor, corresponding application resource factor of a type etc. in the first kind date.Correspondingly, for different specific application resources Coefficient, on the basis of Fig. 3 a corresponding embodiment, the embodiment of the present application provides a variety of calculating for applying for content resource institute The implementation of the application resource needed, i.e. S302 can be there are many implementations.Below will for two of them implementation into Row is introduced.

First way: the corresponding application resource factor of time interval in the first kind date is determined in data processing equipment In the case where, S302 may comprise steps of: acquisition need to apply for time interval locating for content resource；According to the first kind date In the corresponding application resource factor of the time interval and the second class date corresponding application Resource Calculation for applying for the content Application resource needed for resource.

It is understood that data processing equipment determine need to apply content resource date belong to the first kind date it Afterwards, can first obtain needs time interval locating for application contents resource；It is then possible to according to the time zone in the first kind date Between, determine the corresponding application resource factor of the time interval in the first kind date；Then, can according in the first kind date this when Between the corresponding application resource factor in section and the second class date corresponding application Resource Calculation for applying for the content resource institute The application resource needed.

As an example it is assumed that the first kind date is festivals or holidays, 18 points to 22 points (i.e. time interval) in the first kind date Corresponding application resource factor is 1.5, and data processing equipment pre-stored second class date corresponding application resource is 10 Point ideal money.When the need application gaming platform advertisement position resource (content resource that need to apply) that the data processing equipment obtains Time be " 18 points to 19 points of on March 16th, 2018 " when, since the date " on March 16th, 2018 " belongs to first kind day Phase.Therefore, can first obtain time interval locating for the gaming platform advertisement position resource is " 18 points to 19 points ", due to the time Section " 18 points to 19 points " belongs to time interval " " at 18 points to 22 points, so, it can will be 18 points to 22 points in the first kind date Product between corresponding application resource factor 1.5 and the second class date corresponding application 10 ideal moneys of resource is made For application resource needed for applying for the gaming platform advertisement position resource, that is, application needed for applying for the gaming platform advertisement position resource Resource is 15 ideal moneys.

As it can be seen that in the present embodiment, when data processing equipment defines the corresponding application of time interval in the first kind date When resource factor, the corresponding application resource factor of time interval under the first kind date can use, so that needing when getting When applying for time interval locating for content resource, the corresponding application resource system of the time interval under the first kind date can use Number is calculated for application resource needed for applying for the content resource, so as to realize that being directed to different time intervals calculates Corresponding application resource factor, so that calculated application resource factor is more targeted.

The second way: the corresponding application resource of content resource type in the first kind date is determined in data processing equipment In the case where coefficient, S302 be may comprise steps of: obtain the type that need to apply for content resource；It is somebody's turn to do according in the first kind date The corresponding application resource factor of type and the second class date corresponding application Resource Calculation are for applying needed for the content resource Application resource.

It is understood that data processing equipment determine need to apply content resource date belong to the first kind date it Afterwards, the type for needing application contents resource can first be obtained；It is then possible to determine first according to the type in the first kind date The corresponding application resource factor of the type in the class date；Then, it can be provided according to the corresponding application of the type in the first kind date Source coefficient and the second class date corresponding application Resource Calculation are for application resource needed for applying for the content resource.

As an example it is assumed that the first kind date is festivals or holidays, the second class date was non-festivals or holidays, the first kind date middle reaches Series advertisements position resource (i.e. the type of content resource) corresponding application resource factor of playing is 1.5, and data processing equipment is deposited in advance The second class date corresponding application resource of storage is 10 ideal moneys.When the need application game that the data processing equipment obtains is flat When the time of platform advertisement position resource (content resource that need to apply) is " on March 16th, 2018 ", due to " 2018 3 date The moon 16 " belongs to the first kind date.Therefore, the type that can first obtain the gaming platform advertisement position resource is game class advertisement position Resource, then, can by resource corresponding application resource factor 1.5 in game series advertisements position in the first kind date and this Product between two class dates corresponding application 10 ideal moneys of resource is as needed for the application gaming platform advertisement position resource Application resource, that is, application resource needed for applying for the gaming platform advertisement position resource be 15 ideal moneys.

As it can be seen that in the present embodiment, when data processing equipment determines the corresponding Shen of content resource type in the first kind date Please resource factor when, can use the corresponding application resource factor of the type in the first kind date so that when get need When applying for the type of content resource, the corresponding application resource factor of the type under the first kind date can use, calculate and be used for Shen Please application resource needed for the content resource, so as to realize that being directed to different type calculates corresponding application resource factor, So that calculated application resource factor is more targeted.

Below by from the angle of terminal device, application resource needed for how applying for content resource is introduced.Referring to Fig. 3 b, it is A kind of method flow diagram of the application method of content resource provided by the embodiments of the present application.As shown in Figure 3b, this method can wrap Include following steps:

S311: the selected date for needing to apply content resource is obtained.

In the present embodiment, when user needs to apply the content resource under a certain date, wherein the date can be the The first kind date in two periods.The user can input the date and the content resource by terminal device, for example, user can To input the date that need to apply and content resource (in need to applying by content resource application interface provided by terminal device Hold the date of resource).At this point, the terminal device can get the user selected day for needing to apply content resource Phase.

As an example it is assumed that user needs to apply the game on March 16th, 2018 (date that need to apply for content resource) Platform advertisement position resource (content resource that need to apply), the user can pass through the gaming platform advertisement position application of this in mobile phone Interface, input need to apply for the date " on March 16th, 2018 " of the advertisement position resource.At this point, the mobile phone can get the use The family selected date " on March 16th, 2018 " that need to apply for the advertisement position resource.

S312: the content resource application request for the date is sent to data processing equipment.

After terminal device gets user's selected date for needing to apply content resource, in order to which available application should Application resource needed for the content resource under date, the terminal device first can need to apply for content according to user is selected The date of resource, the content resource application generated for the date are requested, wherein content resource application request may include using The family selected date for needing to apply content resource.Then, which can will be directed to the content resource Shen on the date It please request to send to data processing equipment.

As an example it is assumed that terminal device is mobile phone, and mobile phone gets that user is selected need to apply for that gaming platform is wide The date for accusing position resource (content resource that need to apply) is " on March 16th, 2018 ".Then, which can need Shen according to this Please gaming platform advertisement position resource date " on March 16th, 2018 ", generate be directed to the date " on March 16th, 2018 " the trip The application request for platform advertisement position resource of playing；Wherein, this application request, which includes that user is selected, need to apply for the gaming platform The date " on March 16th, 2018 " of advertisement position resource.Then, which can request this application to send out to data processing equipment It send.

S313: the application resource that the data processing equipment is sent is obtained.

The content resource application for being directed to the date for needing to apply content resource is sent to data processing equipment in terminal device After request, data processing equipment can determine first according to the date for needing to apply content resource in content resource application request Application resource factor (i.e. first kind date corresponding application resource factor) corresponding with the date；Then, which sets It is standby to be calculated according to the date corresponding application resource factor and the second class date corresponding application resource for applying for this Application resource needed for content resource, and this application resource can be sent to the terminal device.In this way, the terminal device To get the application resource of data processing equipment transmission.In order to be known that its selected content money of application so as to user Application resource needed for source, in a kind of implementation of the present embodiment, terminal device gets data processing equipment transmission After applying for resource, this application resource can be shown to user.

As an example it is assumed that data processing equipment gets the gaming platform advertisement for date " on March 16th, 2018 " The application request of position resource (content resource that need to apply), and calculate for applying under the date " on March 16th, 2018 " Application resource needed for the gaming platform advertisement position resource is " 20 ideal moneys ", then, which can incite somebody to action This application resource " 20 ideal moneys " is sent to terminal device.The terminal device gets this application resource " 20 points of virtual goods After coin ", this application resource " 20 ideal moneys " can be shown in the screen of the terminal device.

For the above scheme convenient for better understanding and implementing the embodiment of the present application, illustrate below in conjunction with Fig. 4 corresponding Application scenarios, to provided by the embodiment of the present application apply resource factor determination method and content resource application method into Row illustrates.

Assuming that user needs to apply shopping on May 18th, 2018 series advertisements position resource, and pass through the shopping platform in mobile phone Advertisement position application interface, the content resource that having input need to apply are for shopping series advertisements position resource, and the date that need to apply " on May 18th, 2018 "；So, the Shen of transfer needed for applying for the shopping series advertisements position resource on May 18th, 2018 is calculated Please the method for resource may comprise steps of:

S401: data processing equipment obtains shopping series advertisements position money in May, 2017 (i.e. the first period) from database First effect data and the second effect data in source and the second class date corresponding application resource " 10 points of void in 5 months 2017 Quasi- currency ".

Wherein, which may include series advertisements position resource of doing shopping under the first kind date in 5 months 2017 Effect data, second effect data may include the effect of shopping series advertisements position resource under the second class date in 5 months 2017 Data.And the first kind date can be non-festivals or holidays, which can be festivals or holidays, and first in 5 months 2017 The effect data for series advertisements position resource of doing shopping under the class date is worse than in 5 months 2017 shopping series advertisements position resource under the second class date Effect data.

S402: data processing equipment is determined in 5 months 2018 according to first effect data and second effect data First kind date corresponding application resource factor is 0.5.

S403: the mobile phone obtains the selected date " on May 18th, 2018 " for needing to apply shopping series advertisements position resource.

S404: the mobile phone sends the shopping series advertisements position money for date " on May 18th, 2018 " to data processing equipment The application in source is requested.

S405: data processing equipment determines that this need to apply for the date of the shopping series advertisements position resource " on May 18th, 2018 " Belong to the first kind date.

S406: data processing equipment according to first kind date corresponding application resource factor 0.5 in 5 months 2018, and The second class date corresponding application resource " 10 ideal moneys ", calculates for applying for the shopping series advertisements in 5 months 2018 Application resource needed for the resource of position is " 5 ideal moneys ".

S407: data processing equipment returns to this application resource factor 0.5 and this application resource " 5 ideal moneys " To the mobile phone.

S408: the mobile phone obtains this application resource " 5 ideal moneys ", and in the shopping platform advertisement position application interface Show this application resource factor 0.5 and this application resource " 5 ideal moneys ".

As it can be seen that in the embodiment of the present application, for the first kind date, in the shopping class for calculating application on May 18th, 2018 Needed for advertisement position resource when application resource, first kind date corresponding application resource factor in 5 months 2018 can use, with So that in 5 months 2018 the different types of date apply for the shopping series advertisements position resource needed for transfer application resource not Together.That is, can make to apply for the shopping series advertisements position resource phase under the effect preferable date by this application resource factor It is more to the application resource of transfer needed for the shopping series advertisements position resource under the application effect poor date, it avoids to a certain extent Excessive application concentrates on certain dates, improves application reasonability, effectively increases the purchase under the content resource effect poor date The utilization rate of species advertisement position resource.

For the above scheme convenient for better implementation the embodiment of the present application, phase for implementing the above scheme is also provided below Close device

It please refers to shown in Fig. 5, a kind of determining device 500 for applying for resource factor provided by the embodiments of the present application is applied to Data processing equipment, the determining device 500 of this application resource factor include: to obtain module 501 and determining module 502；

The acquisition module 501, for obtaining the first effect data and the second effect number of content resource in the first period According to；First effect data includes the effect data of content resource under the first kind date in first period, and described second Effect data includes the effect data of content resource under the second class date in first period；

The determining module 502, for determining for the second period according to first effect data and the second effect data In application resource factor；Second period is later than first period, and the application resource factor is for calculating described Apply for the application resource shifted needed for content resource under the first kind date of second period.

In one embodiment, the date of first period and second period include identical time interval.

In one embodiment, content resource type having the same in first period and second period.

In one embodiment, first period was determined according to second period；Alternatively, first period It is to be determined according to the first kind date in second period.

In one embodiment, the effect data of content resource was better than under the second class date under the first kind date The effect data of content resource；Alternatively, the effect data of content resource is worse than the second class date under the first kind date The effect data of lower content resource.

It please refers to shown in Fig. 6 a, a kind of application device 600 of content resource provided by the embodiments of the present application, is applied to data Processing equipment, the application device 600 of the content resource include: to obtain module 601 and computing module 602；

The acquisition module 601, for obtaining the date that need to apply for content resource；

The computing module 602 belongs to the first kind date for the date, according to the first kind date corresponding Shen Please resource factor and the second class date corresponding application Resource Calculation for required application money of applying for the content resource Source；

In one embodiment, it please refers to shown in Fig. 6 b, the application device 600 of the content resource further include: determining module 603；

The determining module 603 provides the corresponding application of the second class date if belonging to for the second class date for the date Source is as application resource needed for applying for the content resource.

In one embodiment, the computing module 602, is also used to obtain time interval locating for the content resource, According to the corresponding application resource factor of time interval described in the first kind date and the second class date corresponding application money Source is calculated for application resource needed for applying for the content resource.

In one embodiment, the computing module 602, is also used to obtain the type of the content resource, according to described The corresponding application resource factor of type described in the first kind date and the second class date corresponding application Resource Calculation are used for Shen It please application resource needed for the content resource.

In one embodiment, it please refers to shown in Fig. 6 c, the application device 600 of the content resource further include: remove module 604；

The remove module 604, it is corresponding for removing the content resource from the applicant of the application content resource Apply for resource.

It please refers to shown in Fig. 6 d, a kind of application device 650 of content resource provided by the embodiments of the present application, is applied to terminal Equipment, the application device 650 of the content resource include: the first acquisition module 651, sending module 652 and the second acquisition module 653；

Described first obtains module 651, and for obtaining the selected date for needing to apply content resource, the date is The first kind date；

The sending module 652, for sending the content resource application request for the date to data processing equipment；

Described second obtains module 653, the application resource sent for obtaining the data processing equipment, the application money Source is that the data processing equipment is corresponding according to the first kind date corresponding application resource factor and the second class date Application Resource Calculation is for application resource needed for applying for the content resource；

Fig. 7 is a kind of server architecture schematic diagram provided by the embodiments of the present application, which can be because of configuration or performance It is different and generate bigger difference, it may include one or more central processing units (central processing Units, CPU) 722 (for example, one or more processors) and memory 732, one or more storages apply journey The storage medium 730 (such as one or more mass memory units) of sequence 742 or data 744.Wherein, 732 He of memory Storage medium 730 can be of short duration storage or persistent storage.The program for being stored in storage medium 730 may include one or one With upper module (diagram does not mark), each module may include to the series of instructions operation in server.Further, in Central processor 722 can be set to communicate with storage medium 730, execute on server 700 a series of in storage medium 730 Instruction operation.

Server 700 can also include one or more power supplys 726, one or more wired or wireless networks Interface 750, one or more input/output interfaces 758, and/or, one or more operating systems 741, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM etc..

The step as performed by server can be based on the server architecture shown in Fig. 7 in above-described embodiment.

Wherein, CPU 722 is for executing following steps:

The embodiment of the present application provides a kind of application resource factor locking equipment really, as shown in figure 8, for ease of description, Part relevant to the embodiment of the present application is illustrated only, it is disclosed by specific technical details, please refer to the embodiment of the present application method Part.The terminal can be include mobile phone, tablet computer, personal digital assistant (full name in English: Personal Digital Assistant, english abbreviation: PDA), point-of-sale terminal (full name in English: Point of Sales, english abbreviation: POS), vehicle mounted electric Any terminal device such as brain, taking the terminal as an example:

Fig. 8 shows the block diagram of the part-structure of mobile phone relevant to terminal provided by the embodiments of the present application.With reference to figure 8, mobile phone includes: radio frequency (full name in English: Radio Frequency, english abbreviation: RF) circuit 88, memory 820, input list Member 830, display unit 840, sensor 850, voicefrequency circuit 860, Wireless Fidelity (full name in English: wireless fidelity, English abbreviation: WiFi) components such as module 870, processor 880 and power supply 890.It will be understood by those skilled in the art that Fig. 8 Shown in handset structure do not constitute the restriction to mobile phone, may include than illustrating more or fewer components, or combination Certain components or different component layouts.

It is specifically introduced below with reference to each component parts of the Fig. 8 to mobile phone:

RF circuit 88 can be used for receiving and sending messages or communication process in, signal sends and receivees, particularly, will be under base station After row information receives, handled to processor 880；In addition, the data for designing uplink are sent to base station.In general, RF circuit 88 wraps Include but be not limited to antenna, at least one amplifier, transceiver, coupler, low-noise amplifier (full name in English: Low Noise Amplifier, english abbreviation: LNA), duplexer etc..In addition, RF circuit 88 can also by wireless communication with network and other Equipment communication.Any communication standard or agreement, including but not limited to global system for mobile communications can be used in above-mentioned wireless communication (full name in English: Global System of Mobile communication, english abbreviation: GSM), general grouped wireless clothes Business (full name in English: General Packet Radio Service, GPRS), CDMA (full name in English: Code Division Multiple Access, english abbreviation: CDMA), wideband code division multiple access (full name in English: Wideband Code Division Multiple Access, english abbreviation: WCDMA), long term evolution (full name in English: Long Term Evolution, english abbreviation: LTE), Email, short message service (full name in English: Short Messaging Service, SMS) etc..

Memory 820 can be used for storing software program and module, and processor 880 is stored in memory 820 by operation Software program and module, thereby executing the various function application and data processing of mobile phone.Memory 820 can mainly include Storing program area and storage data area, wherein storing program area can application journey needed for storage program area, at least one function Sequence (such as sound-playing function, image player function etc.) etc.；Storage data area can be stored to be created according to using for mobile phone Data (such as audio data, phone directory etc.) etc..It, can be in addition, memory 820 may include high-speed random access memory Including nonvolatile memory, for example, at least a disk memory, flush memory device or other volatile solid-states Part.

Input unit 830 can be used for receiving the number or character information of input, and generate with the user setting of mobile phone with And the related key signals input of function control.Specifically, input unit 830 may include that touch panel 831 and other inputs are set Standby 832.Touch panel 831, also referred to as touch screen, collect user on it or nearby touch operation (such as user use The operation of any suitable object or attachment such as finger, stylus on touch panel 831 or near touch panel 831), and root Corresponding attachment device is driven according to preset formula.Optionally, touch panel 831 may include touch detecting apparatus and touch Two parts of controller.Wherein, the touch orientation of touch detecting apparatus detection user, and touch operation bring signal is detected, Transmit a signal to touch controller；Touch controller receives touch information from touch detecting apparatus, and is converted into touching Point coordinate, then gives processor 880, and can receive order that processor 880 is sent and be executed.Furthermore, it is possible to using electricity The multiple types such as resistive, condenser type, infrared ray and surface acoustic wave realize touch panel 831.In addition to touch panel 831, input Unit 830 can also include other input equipments 832.Specifically, other input equipments 832 can include but is not limited to secondary or physical bond One of disk, function key (such as volume control button, switch key etc.), trace ball, mouse, operating stick etc. are a variety of.

Display unit 840 can be used for showing information input by user or be supplied to user information and mobile phone it is various Menu.Display unit 840 may include display panel 841, optionally, can use liquid crystal display (full name in English: Liquid Crystal Display, english abbreviation: LCD), Organic Light Emitting Diode (full name in English: Organic Light-Emitting Diode, english abbreviation: OLED) etc. forms configure display panel 841.Further, touch panel 831 can cover display surface Plate 841 sends processor 880 to determine and touches thing after touch panel 831 detects touch operation on it or nearby The type of part is followed by subsequent processing device 880 according to the type of touch event and provides corresponding visual output on display panel 841.Though So in fig. 8, touch panel 831 and display panel 841 are the input and input for realizing mobile phone as two independent components Function, but in some embodiments it is possible to touch panel 831 and display panel 841 is integrated and realize the input of mobile phone and Output function.

Mobile phone may also include at least one sensor 850, such as optical sensor, motion sensor and other sensors. Specifically, optical sensor may include ambient light sensor and proximity sensor, wherein ambient light sensor can be according to ambient light Light and shade adjust the brightness of display panel 841, proximity sensor can close display panel 841 when mobile phone is moved in one's ear And/or backlight.As a kind of motion sensor, accelerometer sensor can detect (generally three axis) acceleration in all directions Size, can detect that size and the direction of gravity when static, can be used to identify the application of mobile phone posture, (for example horizontal/vertical screen is cut Change, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap) etc.；May be used also as mobile phone The other sensors such as gyroscope, barometer, hygrometer, thermometer, the infrared sensor of configuration, details are not described herein.

Voicefrequency circuit 860, loudspeaker 861, microphone 862 can provide the audio interface between user and mobile phone.Audio-frequency electric Electric signal after the audio data received conversion can be transferred to loudspeaker 861, be converted to sound by loudspeaker 861 by road 860 Signal output；On the other hand, the voice signal of collection is converted to electric signal by microphone 862, is turned after being received by voicefrequency circuit 860 It is changed to audio data, then by after the processing of audio data output processor 880, such as another mobile phone is sent to through RF circuit 88, Or audio data is exported to memory 820 to be further processed.

WiFi belongs to short range wireless transmission technology, and mobile phone can help user's transceiver electronics postal by WiFi module 870 Part, browsing webpage and access streaming video etc., it provides wireless broadband internet access for user.Although Fig. 8 is shown WiFi module 870, but it is understood that, and it is not belonging to must be configured into for mobile phone, it can according to need do not changing completely Become in the range of the essence of invention and omits.

Processor 880 is the control centre of mobile phone, using the various pieces of various interfaces and connection whole mobile phone, is led to It crosses operation or executes the software program and/or module being stored in memory 820, and call and be stored in memory 820 Data execute the various functions and processing data of mobile phone, to carry out integral monitoring to mobile phone.Optionally, processor 880 can wrap Include one or more processing units；Preferably, processor 880 can integrate application processor and modem processor, wherein answer With the main processing operation system of processor, user interface and application program etc., modem processor mainly handles wireless communication. It is understood that above-mentioned modem processor can not also be integrated into processor 880.

Mobile phone further includes the power supply 890 (such as battery) powered to all parts, it is preferred that power supply can pass through power supply pipe Reason system and processor 880 are logically contiguous, to realize management charging, electric discharge and power managed by power-supply management system Etc. functions.

Although being not shown, mobile phone can also include camera, bluetooth module etc., and details are not described herein.

In the embodiment of the present application, processor 880 included by the terminal is also with the following functions:

The embodiment of the present application also provides a kind of application equipment of content resource, the application equipment and Fig. 8 of the content resource Shown in audio-video source preview device structure it is identical, difference is:

Obtain the date that need to apply for content resource；

Referring to Fig. 9, Fig. 9 is application system one embodiment schematic diagram of content resource in the embodiment of the present application, wherein In the application system of the content resource include data processing equipment 901 and terminal device 902, the system comprises:

Movement performed by the data processing equipment 901, for example, obtaining the first effect number of content resource in the first period According to the second effect data；The application resource in the second period is determined according to first effect data and the second effect data Coefficient；Obtain the date that need to apply for content resource；It is corresponding according to the first kind date if the date belongs to the first kind date Application resource factor and the second class date corresponding application Resource Calculation for application needed for applying for the content resource Resource；First effect data includes the effect data of content resource under the first kind date in first period, and described Two effect datas include the effect data of content resource under the second class date in first period；Second period is later than institute Stated for the first period, the application resource factor is for calculating the application content resource institute under the first kind date of second period The application resource that need to be shifted；

Movement performed by the terminal device 902, for example, obtaining the selected date for needing to apply content resource, institute Stating the date is the first kind date；The content resource application request for the date is sent to data processing equipment；Described in acquisition The application resource that data processing equipment is sent；The date was in for the second period.

The embodiment of the present application also provides a kind of computer readable storage medium, for storing program code, the program code For executing a kind of the determination method or a kind of application of content resource of application resource factor described in foregoing individual embodiments Any one embodiment in method.

The embodiment of the present application also provides a kind of computer program product including instruction, when run on a computer, So that computer execute a kind of application resource factor described in foregoing individual embodiments determination method or a kind of content resource Application method in any one embodiment.

It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description, The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.

The (if present)s such as term " first ", " second ", " third ", " the 4th " in the application are for distinguishing similar Object, without being used to describe a particular order or precedence order.It should be understood that the data used in this way in the appropriate case may be used To exchange, so that embodiments herein described herein for example can be other than those of illustrating or describing herein Sequence is implemented.In addition, term " includes " and " having " and their any deformation, it is intended that cover it is non-exclusive include, For example, the process, method, system, product or equipment for containing a series of steps or units are not necessarily limited to that being clearly listed A little step or units, but may include it is being not clearly listed or intrinsic for these process, methods, product or equipment its Its step or unit.

It should be appreciated that in this application, " at least one (item) " refers to one or more, and " multiple " refer to two or two More than a."and/or" indicates may exist three kinds of relationships, for example, " A and/or B " for describing the incidence relation of affiliated partner It can indicate: only exist A, only exist B and exist simultaneously tri- kinds of situations of A and B, wherein A, B can be odd number or plural number.Word Symbol "/" typicallys represent the relationship that forward-backward correlation object is a kind of "or"." at least one of following (a) " or its similar expression, refers to Any combination in these, any combination including individual event (a) or complex item (a).At least one of for example, in a, b or c (a) can indicate: a, b, c, " a and b ", " a and c ", " b and c ", or " a and b and c ", and wherein a, b, c can be individually, can also To be multiple.

In several embodiments provided herein, it should be understood that disclosed system, device and method can be with It realizes by another way.For example, the apparatus embodiments described above are merely exemplary, for example, the unit It divides, only a kind of logical function partition, there may be another division manner in actual implementation, such as multiple units or components It can be combined or can be integrated into another system, or some features can be ignored or not executed.Another point, it is shown or The mutual coupling, direct-coupling or communication connection discussed can be through some interfaces, the indirect coupling of device or unit It closes or communicates to connect, can be electrical property, mechanical or other forms.

The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme 's.

It, can also be in addition, each functional unit in each embodiment of the application can integrate in one processing unit It is that each unit physically exists alone, can also be integrated in one unit with two or more units.Above-mentioned integrated list Member both can take the form of hardware realization, can also realize in the form of software functional units.

If the integrated unit is realized in the form of SFU software functional unit and sells or use as independent product When, it can store in a computer readable storage medium.Based on this understanding, the technical solution of the application is substantially The all or part of the part that contributes to existing technology or the technical solution can be in the form of software products in other words It embodies, which is stored in a storage medium, including some instructions are used so that a computer Equipment (can be personal computer, server or the network equipment etc.) executes the complete of each embodiment the method for the application Portion or part steps.And storage medium above-mentioned includes: USB flash disk, mobile hard disk, read-only memory (full name in English: Read-Only Memory, english abbreviation: ROM), random access memory (full name in English: Random Access Memory, english abbreviation: RAM), the various media that can store program code such as magnetic or disk.

The above, above embodiments are only to illustrate the technical solution of the application, rather than its limitations；Although referring to before Embodiment is stated the application is described in detail, those skilled in the art should understand that: it still can be to preceding Technical solution documented by each embodiment is stated to modify or equivalent replacement of some of the technical features；And these It modifies or replaces, the spirit and scope of each embodiment technical solution of the application that it does not separate the essence of the corresponding technical solution.

Claims

1. a kind of determination method for applying for resource factor, which is characterized in that be applied to data processing equipment, which comprises

Obtain the first effect data and the second effect data of content resource in the first period；First effect data includes institute The effect data of content resource under the first kind date in the first period is stated, second effect data includes in first period The effect data of content resource under second class date；

The application resource factor in the second period is determined according to first effect data and the second effect data；Described second Period is later than first period, and the application resource factor is applied under the first kind date of second period for calculating The application resource shifted needed for content resource.

2. the method according to claim 1, wherein the date of first period and second period include Identical time interval.

3. the method according to claim 1, wherein content resource in first period and second period Type having the same.

4. method according to claim 1 to 3, which is characterized in that first period is according to described second What the period determined；Alternatively, first period was determined according to the first kind date in second period.

5. method according to claim 1 to 3, which is characterized in that content resource under the first kind date Effect data is better than the effect data of content resource under the second class date；Alternatively, content resource under the first kind date Effect data be worse than the effect data of content resource under the second class date.

6. a kind of determining device for applying for resource factor, which is characterized in that be applied to data processing equipment, described device includes: Obtain module and determining module；

The acquisition module, for obtaining the first effect data and the second effect data of content resource in the first period；It is described First effect data includes the effect data of content resource under the first kind date in first period, second effect data Effect data including content resource under the second class date in first period；

The determining module, for determining the application in the second period according to first effect data and the second effect data Resource factor；Second period is later than first period, and the application resource factor is for calculating in second period The first kind date under application content resource needed for shift application resource.

7. a kind of application resource factor locking equipment really, which is characterized in that the equipment includes processor and memory:

The processor is used for according to the described in any item application resources of instruction execution claim 1-5 in said program code The determination method of coefficient.

8. a kind of application method of content resource, which is characterized in that be applied to data processing equipment, which comprises

Obtain the date that need to apply for content resource；

If the date belongs to the first kind date, according to the first kind date corresponding application resource factor and the second class Date corresponding application Resource Calculation is for application resource needed for applying for the content resource；

Wherein, the application resource factor is that the first effect data of content resource and the second effect data calculate in the first period It obtains, first effect data includes the effect data of content resource under the first kind date in first period, described Second effect data includes the effect data of content resource under the second class date in first period；It is described to apply for that content provides The date in source was in for the second period, and second period is later than first period.

9. according to the method described in claim 8, it is characterized in that, the method also includes:

If the date belonged to for the second class date, using the second class date corresponding application resource as the application content resource institute The application resource needed.

10. according to the method described in claim 8, it is characterized in that, described provide according to the first kind date corresponding application Source coefficient and the second class date corresponding application Resource Calculation are for application resource needed for applying for the content resource, packet It includes:

Obtain time interval locating for the content resource；

According to the corresponding application resource factor of time interval described in the first kind date and the second class date corresponding Shen Please Resource Calculation for application resource needed for applying for the content resource.

11. according to the method described in claim 8, it is characterized in that, described provide according to the first kind date corresponding application Source coefficient and the second class date corresponding application Resource Calculation are for application resource needed for applying for the content resource, packet It includes:

Obtain the type of the content resource；

According to the corresponding application resource factor of type described in the first kind date and the second class date corresponding application money Source is calculated for application resource needed for applying for the content resource.

12. a kind of application device of content resource, which is characterized in that be applied to data processing equipment, described device includes: to obtain Module and computing module；

The computing module provides if belonging to the first kind date for the date according to the first kind date corresponding application Source coefficient and the second class date corresponding application Resource Calculation are for application resource needed for applying for the content resource；

13. a kind of application equipment of content resource, which is characterized in that the equipment includes processor and memory:

The processor is used to be provided according to the described in any item contents of instruction execution claim 8-11 in said program code The application method in source.

14. a kind of application method of content resource, which is characterized in that be applied to terminal device, which comprises

The application resource that the data processing equipment is sent is obtained, the application resource is the data processing equipment according to First kind date corresponding application resource factor and the second class date corresponding application Resource Calculation are for applying for the content Application resource needed for resource；

Wherein, the application resource factor is that the first effect data of content resource and the second effect data calculate in the first period It obtains, first effect data includes the effect data of content resource under the first kind date in first period, described Second effect data includes the effect data of content resource under the second class date in first period；The date is in second Period, second period are later than first period.

15. a kind of computer readable storage medium, which is characterized in that the computer readable storage medium is for storing program generation Code, said program code require determination method, the right of application resource factor described in any one of 1-5 to want for perform claim Ask content resource described in any one of 8-11 application method or claim 14 described in content resource application method.