CN110322260B

CN110322260B - Method for determining application resource coefficient, method and device for applying content resource

Info

Publication number: CN110322260B
Application number: CN201810273745.3A
Authority: CN
Inventors: 徐恺; 张凯; 段琪辉; 钟畅波
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2018-03-29
Filing date: 2018-03-29
Publication date: 2023-09-19
Anticipated expiration: 2038-03-29
Also published as: CN110322260A

Abstract

The embodiment of the application discloses a method, a related device and a system for determining application resource coefficients, wherein the method is applied to data processing equipment and comprises the following steps: acquiring first effect data and second effect data of the content resource in a first period; the first effect data comprises effect data of the content resources under the first type of date in the first period, and the second effect data comprises effect data of the content resources under the second type of date in the first period; and determining the application resource coefficient in the second period according to the first effect data and the second effect data. According to the method and the device for transferring the content resources, the application resources can be more when the application effect is better than when the application effect is worse through the application resource coefficients, so that excessive applications are prevented from being concentrated on certain dates to a certain extent, the application rationality is improved, and the utilization rate of the content resources when the application effect is worse is effectively increased.

Description

Method for determining application resource coefficient, method and device for applying content resource

Technical Field

The application relates to the technical field of Internet, in particular to determination of application resource coefficients and application of content resources.

Background

In the internet platform, the content resource operator can popularize objects corresponding to the content resource in a manner of pushing and displaying the content resource.

The pushing and displaying opportunity of the content resource can be obtained by applying on an internet platform. In the conventional manner, the application resources consumed by the application content resources at different dates are not different, for example, the application resources consumed by the application content resources at holidays and non-holidays are the same.

The application mode without distinguishing the dates leads to that a content resource operator hopes to apply for the content resource on the date with better content resource effect, such as holidays, so that unreasonable application of the content resource is caused, and the content resource on the date with worse content resource effect is wasted.

Disclosure of Invention

In order to solve the technical problems, the application provides a method, a related device and a system for determining application resource coefficients, which can avoid the concentration of excessive applications on certain dates to a certain extent, improve the application rationality and effectively increase the utilization rate of content resources on dates with poor content resource effects.

The embodiment of the application discloses the following technical scheme:

the first aspect of the present application provides a method for determining an application resource coefficient, which is applied to a data processing device, and the method includes:

Acquiring first effect data and second effect data of the content resource in a first period; the first effect data comprises effect data of content resources under a first type of date in the first period, and the second effect data comprises effect data of content resources under a second type of date in the first period;

determining an application resource coefficient in a second period according to the first effect data and the second effect data; and the second time period is later than the first time period, and the application resource coefficient is used for calculating application resources which are required to be transferred when the application content resources are applied under the first type date of the second time period.

A second aspect of the present application provides a device for determining a resource coefficient, applied to a data processing apparatus, the device comprising: an acquisition module and a determination module;

the acquisition module is used for acquiring first effect data and second effect data of the content resources in the first period; the first effect data comprises effect data of content resources under a first type of date in the first period, and the second effect data comprises effect data of content resources under a second type of date in the first period;

the determining module is used for determining an application resource coefficient in a second period according to the first effect data and the second effect data; and the second time period is later than the first time period, and the application resource coefficient is used for calculating application resources which are required to be transferred when the application content resources are applied under the first type date of the second time period.

A third aspect of the present application provides a device for determining a resource coefficient, the device comprising a processor and a memory:

the memory is used for storing program codes and transmitting the program codes to the processor;

the processor is configured to execute the method for determining the application resource coefficient according to any one of the first aspects according to an instruction in the program code.

A fourth aspect of the present application provides a method for applying for a content resource, applied to a data processing device, the method including:

acquiring a date of a content resource to be applied;

if the date belongs to a first type of date, calculating application resources required for applying the content resources according to application resource coefficients corresponding to the first type of date and application resources corresponding to a second type of date;

the application resource coefficient is calculated by first effect data and second effect data of the content resource in a first period, the first effect data comprises effect data of the content resource under a first type of date in the first period, and the second effect data comprises effect data of the content resource under a second type of date in the first period; the date of the content resource to be applied is in a second period, and the second period is later than the first period.

A fifth aspect of the present application provides an application apparatus for a content resource, applied to a data processing device, the apparatus comprising: an acquisition module and a calculation module;

the acquisition module is used for acquiring the date of the content resource to be applied;

the computing module is used for computing application resources required for applying the content resources according to the application resource coefficients corresponding to the first type of date and the application resources corresponding to the second type of date if the date belongs to the first type of date;

A sixth aspect of the present application provides a device for applying for a content resource, the device comprising a processor and a memory:

The processor is configured to execute the method for applying for a content resource according to any one of the fourth aspects according to an instruction in the program code.

The seventh aspect of the present application provides a method for applying for a content resource, applied to a terminal device, where the method includes:

acquiring a selected date of a content resource to be applied, wherein the date is a first type date;

sending a content resource application request for the date to the data processing equipment;

acquiring application resources sent by the data processing equipment, wherein the application resources are application resources required by the data processing equipment for applying the content resources according to application resource coefficients corresponding to the first class date and application resources corresponding to the second class date;

the application resource coefficient is calculated by first effect data and second effect data of the content resource in a first period, the first effect data comprises effect data of the content resource under a first type of date in the first period, and the second effect data comprises effect data of the content resource under a second type of date in the first period; the date is in a second period of time, the second period of time being later than the first period of time.

An eighth aspect of the present application provides a device for applying for a content resource, applied to a terminal device, where the device includes: the device comprises a first acquisition module, a sending module and a second acquisition module;

the first acquisition module is used for acquiring the selected date of the content resource to be applied, wherein the date is a first type date;

the sending module is used for sending a content resource application request aiming at the date to the data processing equipment;

the second obtaining module is configured to obtain an application resource sent by the data processing device, where the application resource is an application resource required by the data processing device for applying the content resource according to an application resource coefficient corresponding to the first class date and an application resource corresponding to the second class date;

A ninth aspect of the present application provides a device for applying for a content resource, the device comprising a processor and a memory:

the processor is configured to execute the method for applying for a content resource according to any one of the seventh aspects according to an instruction in the program code.

A tenth aspect of the present application provides a computer-readable storage medium storing program code for executing the determination method of the application resource coefficient according to any one of the first aspect, the application method of the content resource according to any one of the fourth aspect, or the application method of the content resource according to any one of the seventh aspect.

An eleventh aspect of the present application provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method of determining an application resource coefficient according to any one of the first aspect, the method of applying for a content resource according to any one of the fourth aspect, or the method of applying for a content resource according to any one of the seventh aspect.

A twelfth aspect of the present application provides a system for applying for a content resource, the system including a data processing device and a terminal device, specifically:

The data processing equipment is used for acquiring first effect data and second effect data of the content resources in a first period; determining an application resource coefficient in a second period according to the first effect data and the second effect data; acquiring a date of a content resource to be applied; if the date belongs to a first type of date, calculating application resources required for applying the content resources according to application resource coefficients corresponding to the first type of date and application resources corresponding to a second type of date; the first effect data comprises effect data of content resources under a first type of date in the first period, and the second effect data comprises effect data of content resources under a second type of date in the first period; the second period is later than the first period, and the application resource coefficient is used for calculating application resources which are required to be transferred when the content resources are applied under the first type of date of the second period;

the terminal equipment is used for acquiring the selected date of the content resource to be applied, wherein the date is a first type date; sending a content resource application request for the date to the data processing equipment; acquiring application resources sent by the data processing equipment; the date is in a second period.

According to the technical scheme, the application resource coefficient is introduced when the application resources required by the application content resources are calculated according to different types of dates, so that the application resources required to be transferred by the application content resources are different in different types of dates. For example, when determining that the application resource coefficient of the application resource required by the application content resource under the first type date is calculated in the second period, the application resource coefficient can be determined by acquiring the first effect data and the second effect data of the content resource in the first viewpoint and using the first effect data and the second effect data. Because the first effect data comprises the effect data of the content resources under the first type of date in the first period, the second effect data comprises the effect data of the content resources under the second type of date in the first period, the application resource coefficient calculated according to the first effect data and the second effect data can show the effect difference generated by the content resources under the first type of date and the second type of date in the first period, and the effect difference can show the effect difference generated by the content resources under the first type of date and the second type of date to a certain extent. Therefore, the application resource coefficient can enable the application resources to be more when the application effect is better than the application resources to be transferred when the application effect is worse, so that the excessive application is prevented from being concentrated on certain dates to a certain extent, the application rationality is improved, and the utilization rate of the content resources is effectively increased when the application effect is worse.

Drawings

In order to more clearly illustrate the embodiments of the application or the technical solutions of the prior art, the drawings which are used in the description of the embodiments or the prior art will be briefly described, it being obvious that the drawings in the description below are only some embodiments of the application, and that other drawings can be obtained according to these drawings without inventive faculty for a person skilled in the art.

Fig. 1 is a schematic architecture diagram of a content resource application system according to an embodiment of the present application;

FIG. 2 is a flow chart of a method for applying for determining a resource coefficient according to an embodiment of the present application;

FIG. 3a is a flowchart of a method for applying for content resources according to an embodiment of the present application;

FIG. 3b is a flowchart illustrating a method for applying for a content resource according to an embodiment of the present application;

fig. 4 is a schematic diagram of an application scenario provided in an embodiment of the present application;

fig. 5 is a schematic structural diagram of a device for determining a resource coefficient according to an embodiment of the present application;

fig. 6a is a schematic structural diagram of a device for applying for content resources according to an embodiment of the present application;

fig. 6b is a schematic structural diagram of a device for applying for content resources according to an embodiment of the present application;

Fig. 6c is a schematic structural diagram of a device for applying for content resources according to an embodiment of the present application;

fig. 6d is a schematic structural diagram of a device for applying for content resources according to an embodiment of the present application;

fig. 7 is a schematic diagram of a server structure according to an embodiment of the present application;

fig. 8 is a schematic structural diagram of a determining device for applying for a resource coefficient according to an embodiment of the present application;

fig. 9 is a schematic structural diagram of a system for applying for content resources according to an embodiment of the present application.

Detailed Description

In order to make the present application better understood by those skilled in the art, the following description will clearly and completely describe the technical solutions in the embodiments of the present application with reference to the accompanying drawings, and it is apparent that the described embodiments are only some embodiments of the present application, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to be within the scope of the application.

The terms "first," "second," "third," "fourth" and the like in the description and in the claims and in the above drawings, if any, are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the application described herein may be implemented, for example, in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

The inventor researches that in the traditional content resource application mode, application resources consumed by applying for content resources at different dates are not different, for example, application resources consumed by applying for content resources at holidays and non-holidays are the same. The traditional application mode without distinguishing the dates leads to that a content resource operator hopes to apply for the content resource on the date with better content resource effect, such as holidays, so that unreasonable application of the content resource is caused, and the content resource on the date with worse content resource effect is wasted.

Therefore, the embodiment of the application provides a method for determining the application resource coefficient and a method for applying for the content resource, which are expected to avoid the concentration of excessive applications on certain dates to a certain extent, improve the application rationality and effectively increase the utilization rate of the content resource under the date with poor content resource effect.

In the embodiment of the application, the content resource can be a resource provided on the Internet, and the resource can popularize the object displayed by the resource; for example, the content resource may be an ad slot resource in a website page that presents advertisements, for example, a presentation location in a Tech-game website page that presents game advertisements; for another example, the content resource may also be an ad slot resource in an application push interface, such as the first page carousel frames 1-5 of a QQ dance on a PC client. The application resources required for applying for the content resources may be understood as the cost required for obtaining the usage rights of the content resources, such as the amount of money, the amount of virtual objects or the amount of other types of articles. The application for the content resource may be understood as trading the usage right of the content resource, for example, when the content resource is an advertisement resource, the application for the advertisement resource may be understood as purchasing or renting the usage right of the advertisement resource.

It should be emphasized that the method for determining the application resource coefficient and the method for applying for the content resource provided by the embodiments of the present application may be applied to a data processing device, where the data processing device may be a server or a terminal device, and in the embodiments of the present application, the data processing device is not limited.

As an example, fig. 1 shows a schematic architecture diagram of a content resource application system provided in this embodiment, and the application resource coefficient determining method and the content resource application method provided in the present application may be applied to the scenario shown in fig. 1. In this scenario, the server 103 may be considered as a data processing device; specifically, referring to fig. 1, the content resource application system may include: terminal equipment 101, server 102, wherein, can include database 103 in this server 102.

In order to avoid that excessive applications are concentrated on certain dates to a certain extent and improve the rationality of applications, in this embodiment, when calculating application resources required by application content resources for different types of dates, the server 103 may calculate according to application resource coefficients corresponding to different types of dates, so that application resources required to be transferred by application content resources on different types of dates are different. Therefore, the application resource coefficient can be used for distinguishing the content resource under the date with better application effect from the application resource required to be transferred under the date with worse application effect, so that the condition that excessive applications are concentrated on certain dates can be avoided to a certain extent, and the rationality of the application is improved.

Specifically, the database 103 may store therein in advance the effect data of the content resource under the different types of dates in the respective periods, for example, the first effect data of the content resource under the first type of date in the first period and the second effect data of the content resource under the second type of date in the first period may be stored. For convenience of description, in the present embodiment, description will be mainly given by taking a first type date and a second type date in a first period as examples.

The effect data of the content resources under the first type of date and the second type of date can show the effect difference generated by the content resources under the first type of date and the second type of date. For example, the holiday content resource has better effect, and the non-holiday content resource has worse effect, so the holiday can be used as a first type date, the non-holiday can be used as a second type date, and the non-holiday can be used as the first type date, and the holiday can be used as the second type date; it is to be appreciated that the holiday may include legal holidays, but may include other specific holidays (e.g., lover's day, seven day, market year-round celebration, etc.), and the non-holiday may be a date other than the holiday. It should be noted that, although only the first type of date and the second type of date are mentioned in the embodiment of the present application, there are not only two types of dates, but also a plurality of types of dates.

The first period may be any continuous date, for example, a month or a half year. And, the first period may include a first type of date and a second type of date, for example, assuming that the first type of date is a holiday, the second type of date is a non-holiday, and the first period is 1 month, then the holiday in 1 month may be taken as the first type of date in the first period, and the non-holiday in 1 month may be taken as the second type of date in the first period.

In this embodiment, the first effect data may include effect data of a content resource under a first type of date in the first period, the second effect data may include effect data of a content resource under a second type of date in the first period, and the application resource coefficient in the second period may be determined according to the first effect data and the second effect data of the content resource in the first period. The application resource coefficient may be a coefficient capable of showing a distinction between an effect generated by the content resource on the first category date and an effect generated by the content resource on the second category date in the same period. Therefore, the application resource coefficient calculated according to the first effect data and the second effect data can show the effect difference generated by the content resources under the first type of date and the second type of date in the first period, and the effect difference can also show the effect difference generated by the content resources under the first type of date and the second type of date in the second period to a certain extent.

Accordingly, when the server 102 needs to determine the application resource coefficient corresponding to the first type of date in the second period, the first effect data and the second effect data of the content resource in the first period may be acquired from the database 103, where the second period may be later than the first period. Then, the server 102 may determine the application resource coefficient in the second period according to the first effect data and the second effect data. After the server 102 determines the application resource coefficient in the second period, the server 102 may calculate the application resource to be transferred for applying the content resource under the first type date of the second period by using the application resource coefficient in the second period.

Next, description will be made of how the server 102 calculates the application resources to be transferred for the application of the content resources on the first class date in the second period in the present embodiment.

Specifically, the terminal device 101 may be a device such as a smart phone, a tablet computer, a notebook computer, or a desktop computer with a content resource application function, for example, the terminal device 101 may provide an application interface for a content resource application, where the application interface may provide a plurality of options such as a date option and a content resource option for the content resource application. After the terminal device 101 acquires the date and content resource of the application required input by the user, the terminal device 101 may transmit the content resource under the date to the server 102.

After receiving the content resource under the date, the server 102 may first determine whether the date belongs to the first type of date in the second period; if yes, the server 102 may calculate an application resource required for applying the content resource according to the application resource coefficient corresponding to the first type of date in the second period and the application resource corresponding to the second type of date in the second period; the application resources corresponding to the second class date in the second period may be stored in the database 103 of the server 102 in advance. The server 102 may then send the application resources (and the application resource coefficients) required for applying the content resources to the terminal device 101. So that the terminal device 101 can present the application resources (and the application resource coefficients) required for applying the content resources to the user.

For example, the user inputs that the content resource to be applied is "game platform advertisement space resource" and the date of application of the game platform advertisement space resource is "2018 No. 3/8" through the content resource application interface 104 provided by the terminal device 101. The terminal device 101 may send the date "2018 3/8" and the content resource "game platform ad slot resource" to the server 102. Since the server 102 determines that the date "2018, 3, 8" belongs to the first category of dates in the second period; therefore, the server 102 can calculate that the application resource required for applying the "2018 3 month 8" under "game platform advertisement space resource" is the "24-point virtual object" according to the application resource coefficient "1.2" corresponding to the first type of date in the second period and the application resource "20-point virtual object" corresponding to the second type of date in the second period. The server 102 may then send the application resource coefficient "1.2" and the application resource "24-point virtual object" to the terminal device 101. In this way, the terminal device 101 may display the application resource coefficient "1.2" and the application resource "24-point virtual object" in the content resource application interface 104, so that the user may know that the application resource required for applying for the "under the game platform advertisement slot resource" in the date "2018, 3, 8" is the "24-point virtual object".

It is to be understood that in the above application scenario, although the server 102 is used as a data processing device, the terminal device 101 may be used as a data processing device. That is, although the actions of the embodiments of the present application are described as being performed in part by the terminal apparatus 101 and in part by the server 102, these actions may be performed entirely by the terminal apparatus 101. The present application is not limited to the execution subject, and may be executed by performing the operations disclosed in the embodiments of the present application. In the above-described scenario, the database 103 is disposed in the server 102, but in actual application, the database may be disposed in another device.

It should be noted that the above application scenario is only shown for the convenience of understanding the present application, and embodiments of the present application are not limited in this respect. Rather, embodiments of the application may be applied to any scenario where applicable.

Various non-limiting embodiments of the present application are described in detail below with reference to the attached drawing figures.

Next, a method for determining the application resource coefficient provided by the present application will be described from the viewpoint of the data processing apparatus. Referring to fig. 2, a method flowchart of a method for applying for determining a resource coefficient is provided in an embodiment of the present application. As shown in fig. 2, the steps may be included as follows:

S201: and acquiring first effect data and second effect data of the content resource in the first period.

The effect data of the content resource may be data for reflecting a promotion effect of the content resource, where the promotion effect may be understood as an effect of promoting and displaying the content resource, for example, when the content resource is an advertisement slot, the effect of the content resource may be exposure degree corresponding to an advertisement displayed in the advertisement slot. Specifically, the better the effect data of the content resource, the better the effect of the content resource corresponding to the content resource, and conversely, the worse the effect of the content resource corresponding to the content resource. For example, the effect data of the content resource may be an exposure flow of the content resource, such as a Unique identifier (UV) of a daily average of the content resource, a Page View (PV) of a daily average of the content resource, and an effective View or an effective click rate of a daily average of the content resource; the larger the exposure flow of the content resource is, the better the content resource effect corresponding to the content resource is, otherwise, the smaller the exposure flow of the content resource is, the worse the content resource effect corresponding to the content resource is.

For convenience of description, the effect data of the content resource under the first type of date in the first period may be referred to as first effect data, and the effect data of the content resource under the second type of date in the first period may be referred to as second effect data.

S202: and determining the application resource coefficient in the second period according to the first effect data and the second effect data.

Wherein the second period may be later than the first period, and the time lengths of the second period and the first period may be the same, for example, the first period and the second period may each be one month; of course, the time length of the second period and the first period may also be different, for example, the first period may be half a year, and the second period is one day.

It should be noted that the second period may include a first type of date and a second type of date, or the second period may also be the first type of date or the second type of date. For example, assuming that the first type of date is a holiday and the second type of date is a non-holiday, then the second period may be half a year, i.e., the second period may include a holiday and a non-holiday; the second period may be one day of the first type of day (such as the day of the Qingming festival) or a continuous period of time (such as the Saturday and sunday of a week); alternatively, the second period may be one day (e.g., a working day) or a continuous period of time (e.g., monday through friday of a week) of the second class of days.

In this embodiment, since the application resource coefficient may be used to calculate the application resource to be transferred for applying the content resource under the first class date of the second period. Therefore, in order to reflect the difference of the effects that the content resources should generate on the first type of date and the second type of date in the second period, the application resource coefficient in the second period may be determined according to the first effect data and the second effect data of the content resources in the first period, for example, the ratio between the first effect data and the second effect data may be used as the application resource coefficient in the second period. For example, assume that in the last month (i.e., the first period), the advertisement home page (i.e., the content resource) that the king glows on the holiday (i.e., the first type of date in the first period) has a first exposure UV (i.e., the first effect data) of 3000 ten thousand, and the advertisement home page (i.e., the second effect data) on the non-holiday (i.e., the second type of date in the first period) has a second exposure UV (i.e., the second effect data) of 2000 ten thousand; then, the application resource coefficient in the month (i.e. the second period) may be 1.5 times the ratio between the first exposure UV and the second exposure UV, i.e. 1.5 times the application resource required to be transferred for applying for the advertisement spot resource in the advertisement home page under the holiday (i.e. the first type date in the second period) in the month, and the application resource required to be transferred for applying for the advertisement spot resource in the advertisement home page under the non-holiday (i.e. the second type date in the second period) in the month.

Specifically, when first effect data of a content resource under a first category of date in a first period and second effect data of the content resource under a second category of date in the first period are acquired, an application resource coefficient in a second period may be calculated using the following formula (1):

wherein x represents an application resource coefficient in the second period; n represents the number of content resources on the first type of date in the first period; p (P) _1i First effect data representing an ith content resource on a first category date in a first period; m represents the number of content resources on the second class of date in the first period; p (P) _2j Second effect data representing a j-th content resource on a second category of date in the first period. Note that n and m may be the same or different.

For example, the ad slot resource (i.e., content resource) of the Tencer game platform has 2 ad slots, ad slot A and ad slot B, respectively. Assume that the advertisement space a has a number of advertisement presentations (i.e., effect data) of 2000 times in the holiday of the last month (i.e., the first type of date in the first period) and a number of advertisement presentations (i.e., effect data) of 1000 times in the non-holiday of the last month (i.e., the second type of date in the first period); the advertisement B shows 3000 times in holidays in the last month and 1000 times in non-holidays in the last month. Then the applied resource coefficient in the month (i.e. the second period) may be

In this embodiment, the effect data of the content resource under the first type of date may be better than the effect data of the content resource under the second type of date, or may be worse than the effect data of the content resource under the second type of date. Taking holidays and non-holidays in the first period as examples, the first type of date can be holidays with better effect data, and the second type of date can be non-holidays with poorer effect data; alternatively, the first category of dates may be non-holidays with less effect data, and the second category of dates may be holidays with better effect data. It should be emphasized that in the present embodiment, no limitation is made to the effect data of the content resource on the first category date.

It can be appreciated that when the effect data of the content resource under the first type of date in the first period is better than the effect data of the content resource under the second type of date in the first period, the application resource coefficient in the second period can be greater than 1, so that more cost is required to be paid when the content resource under the first type of date in the second period is applied; conversely, when the effect data of the content resource under the first type of date in the first period is worse than the effect data of the content resource under the second type of date in the first period, the application resource coefficient in the second period may be smaller than 1, so that less cost is required to apply for the content resource under the first type of date in the second period. Therefore, the application resources which are required to be transferred for applying for the content resources under different types of dates in the second period can be different, and the effect difference which is required to be generated by the content resources under different types of dates in the second period can be represented.

It can be seen that, in the embodiment of the present application, for different types of dates, when calculating the application resources required for applying for the content resources, the application resource coefficients are introduced, so that the application resources required to be transferred for applying for the content resources on different types of dates are different. For example, when determining that the application resource coefficient of the application resource required by the application content resource under the first type date is calculated in the second period, the application resource coefficient can be determined by acquiring the first effect data and the second effect data of the content resource in the first viewpoint and using the first effect data and the second effect data. Because the first effect data comprises the effect data of the content resources under the first type of date in the first period, the second effect data comprises the effect data of the content resources under the second type of date in the first period, the application resource coefficient calculated according to the first effect data and the second effect data can show the effect difference generated by the content resources under the first type of date and the second type of date in the first period, and the effect difference can show the effect difference generated by the content resources under the first type of date and the second type of date to a certain extent. Therefore, the application resource coefficient can enable the application resources to be more when the application effect is better than the application resources to be transferred when the application effect is worse, so that the excessive application is prevented from being concentrated on certain dates to a certain extent, the application rationality is improved, and the utilization rate of the content resources is effectively increased when the application effect is worse.

In order to make the application resource coefficients calculated in the embodiment corresponding to fig. 2 more targeted, in this embodiment, a plurality of ways of determining the application resource coefficients in the second period are provided. Next, two ways will be described.

The first way is: the application resource coefficient corresponding to the time interval in the second period can be determined according to any time interval in the period.

Specifically, when the dates of the first period and the second period include the same time interval, the application resource coefficient corresponding to the time interval in the second period can be determined according to the first effect data and the second effect data in the time interval in the first period. Of course, in this manner, the application resource coefficient in the second period may still be determined according to the first effect data and the second effect data in the first period.

For example, assume that the first period and the second period are each one month, and the dates of the first period and the second period each include the same time interval, wherein the time interval is a golden period of each day (i.e., eight pm to ten pm); then, according to the first effect data and the second effect data in the golden period in the first period, determining an application resource coefficient corresponding to the golden period in the second period on the first type date, and according to the first effect data and the second effect data in the first period, determining an application resource coefficient in the second period on the first type date; thus, when the time interval in which the content resource to be applied is obtained is the golden period, the application resource coefficient corresponding to the golden period under the first type of date can be utilized to calculate the application resource required for applying the content resource, and when the time interval in which the content resource to be applied is the non-golden period in the first type of date, the application resource coefficient under the first type of date in the second period can be utilized to calculate the application resource required for applying the content resource.

In this embodiment, when the first type of dates of the first period and the second period include the same time interval, the application resource coefficient corresponding to the time interval under the first type of dates can be calculated for the time interval under the first type of dates, so that when the time interval where the content resource needs to be applied in the second period is acquired, the application resource coefficient corresponding to the time interval under the first type of dates can be utilized to calculate the application resource needed for applying the content resource, and thus, the corresponding application resource coefficients can be calculated for different time intervals, and the calculated application resource coefficient has pertinence.

The second way is: the application resource coefficients corresponding to the content resources of the type in the second period can be determined for the content resources of the different types.

Specifically, when the content resource in the first period and the second period may have the same type, for example, the content resource is an advertisement slot resource, the type may be a game-type advertisement slot resource, a shopping-type advertisement slot resource, or the like; then, according to the first effect data and the second effect data corresponding to the type in the first period, the application resource coefficient corresponding to the type under the first type date in the second period can be determined. Of course, in this manner, the application resource coefficient in the second period may still be determined according to the first effect data and the second effect data in the first period. It will be appreciated that the application resource coefficients corresponding to the different types in the first period may also be different.

For example, assume that the content resources in the first period and the second period are of the same type, wherein the type of content resource is a game-like ad slot resource; then, according to the first effect data and the second effect data corresponding to the game advertisement position resource in the first period, determining an application resource coefficient corresponding to the game advertisement position resource under the first type of date in the second period, and according to the first effect data and the second effect data in the first period, determining an application resource coefficient under the first type of date in the second period; thus, when the type of the content resource to be applied is the game advertisement space resource, the application resource coefficient corresponding to the game advertisement space resource under the first type of date can be utilized to calculate the application resource required for applying the content resource, and when the type of the content resource to be applied is the non-game advertisement space resource, the application resource coefficient under the first type of date in the second period can be utilized to calculate the application resource required for applying the content resource.

In this embodiment, when the content resources in the first period and the second period have the same type, the application resource coefficient corresponding to the type in the first type of date can be calculated for the content resources of the type in the first type of date, so that when the type of the content resources to be applied is obtained, the application resource coefficient corresponding to the type under the first type of date can be utilized to calculate the application resource required for applying the content resources, and thus the corresponding application resource coefficient can be calculated for different types, and the calculated application resource coefficient has more pertinence.

Because the application resource coefficient in the second period is determined according to the first effect data and the second effect data in the first period, if the relevance between the first period and the second period is higher, the application resource coefficient can show the difference of the effect generated by the content resource under the first type of date and the second type of date in the second period to a greater extent.

Accordingly, for the first period of time in the embodiment corresponding to fig. 2, various manners of determining the first period of time are provided in this embodiment, and two manners will be described below.

The first way is: the first period of time may be determined from the second period of time.

In one example of the first manner, the first period may be a period adjacent to the second period. For example, assume that the content asset is an ad slot asset and the advertisement presented in the ad slot is a perfume advertisement; because the perfume requirement is not influenced by the conditions of time, area and the like, the relevance of the effect data of the advertisement space resource in the last month (or the last half year adjacent to the month) and the effect data of the advertisement space resource in the month (namely the second period) is higher; therefore, the last month (or the last half year) adjacent to the present month may be taken as the first period.

In another example of the first approach, the first period may be the same period as the second period in a different time period. For example, when the content resource is an ad slot resource and the advertisement shown in the ad slot is a down jacket advertisement, since the demand of the down jacket is typically the fourth quarter of a year, the effect data of the ad slot resource at the fourth quarter of each year before 2017 is more correlated with the effect data of the ad slot resource at the fourth quarter of 2017 (i.e., the second period), and thus the fourth quarter of any one year before 2017 can be taken as the first period.

The second way is: the first period of time may be determined based on a first type of date in the second period of time.

In one example of the second approach, the first period of time may be the same period of time as the first type of date in the second period of time is in a different time period. For example, assume that the content asset is an ad slot asset and the advertisement presented in the ad slot is a spring festival scroll advertisement; since the demand of the spring festival is usually the vacation of the spring festival, the relationship between the effect data of the advertisement resource under the vacation of the spring festival in each year before 2018 and the effect data of the advertisement resource under the vacation of the spring festival in 2018 is higher. Thus, when the first type date in the second period is the spring festival holiday, 27 days to 2 months 2 days in 2017 (i.e., the spring festival holiday in 2017) may be taken as the first period.

It can be seen that, in the embodiment of the present application, by determining the first time period according to the second time period or the first type of date in the second time period, the relevance between the first time period and the second time period may be made higher, so that the application resource coefficient determined according to the first effect data and the second effect data in the first time period may be made to show the difference between the effects generated by the content resources under the first type of date and the second type of date in the second time period to a greater extent.

After how to determine the application resource coefficients is described through the above embodiment corresponding to fig. 2, next, how to determine the application resources required for applying for the content resources by using the calculated application resource coefficients will be described from the perspective of the data processing apparatus. Referring to fig. 3a, a method flow chart of a method for applying for a content resource according to an embodiment of the present application is provided. As shown in fig. 3a, the method may comprise the steps of:

s301: and acquiring the date of the content resource to be applied.

In this embodiment, the user may input the date and the content resource to be applied through the terminal device, for example, the user may input the date and the content resource to be applied (i.e. the date of the content resource to be applied) through the content resource application interface provided by the terminal device. The terminal device may then send the date of the content resource to be applied to the data processing device, so that the data processing device may obtain the date of the content resource to be applied.

For example, assuming that a user needs to apply for a game platform ad spot resource (i.e., a content resource to be applied for) for 3 months and 16 days in 2018 (i.e., a date of applying for a content resource), the user can input the date "2018, 3 months and 16 days" of applying for the ad spot resource through the game platform ad spot application interface in the mobile phone. Thus, the terminal device can obtain the date "2018, 3 months and 16 days" of the advertisement resource to be applied for, which is sent by the mobile phone.

S302: and if the date belongs to the first type of date, calculating the application resources required for applying the content resources according to the application resource coefficient corresponding to the first type of date and the application resources corresponding to the second type of date.

After the data processing device obtains the date of the content resource to be applied, in order to determine the application resource coefficient corresponding to the date of the content resource, the data processing device can determine whether the date of the content resource belongs to the first type of date. If the data processing device determines that the date of the content resource belongs to the first type of date, the application resource required for applying the content resource can be calculated according to the application resource coefficient corresponding to the first type of date and the application resource corresponding to the second type of date, for example, the product between the application resource coefficient corresponding to the first type of date and the application resource corresponding to the second type of date can be used as the application resource required for applying the content resource; if the data processing device determines that the date of the content resource does not belong to the first class date but belongs to the second class date, the application resource corresponding to the second class date can be used as the application resource required by applying the content resource. The application resource corresponding to the second type of date may be preset and may be stored in a database of the data processing device. In addition, after the application resource required for applying the content resource is calculated, the application resource corresponding to the content resource may be removed from the application party applying the content resource.

For example, assume that a first type of date is a holiday, an application resource coefficient corresponding to the first type of date is 1.5, and an application resource corresponding to a second type of date stored in a database of the data processing device in advance is a 10-point virtual object. When the date of the application game platform advertisement space resource (i.e. the content resource to be applied) acquired by the data processing device is "2018, 3, 16 days", the date "2018, 3, 16 days" belongs to the first class of date because the date "2018, 3, 16 days" is spring festival. Therefore, the product of the application resource coefficient 1.5 corresponding to the first class date and the application resource 10-point virtual object corresponding to the second class date can be used as the application resource required by applying the game platform advertisement space resource, namely the application resource required by applying the game platform advertisement space resource is 15-point virtual object.

It can be seen that, in the embodiment of the present application, for different types of dates, when calculating the application resources required for applying for the content resources, the application resource coefficients may be utilized, so that the application resources required to be transferred for applying for the content resources on different types of dates are different. That is, through the application resource coefficient, the application resources which are required to be transferred under the date of better application effect can be more compared with the content resources under the date of worse application effect, so that the condition that excessive applications are concentrated on certain dates is avoided to a certain extent, the application rationality is improved, and the utilization rate of the content resources under the date of worse application effect is effectively increased.

It should be noted that, the above embodiments provide a plurality of ways of determining the application resource coefficient in the second period, and each way may determine a specific application resource coefficient, for example, an application resource coefficient corresponding to a time interval in the first type of date, an application resource coefficient corresponding to a type in the first type of date, and so on. Accordingly, for different specific application resource coefficients, on the basis of the embodiment corresponding to fig. 3a, the embodiment of the present application provides various implementation manners for calculating the application resources required for applying for the content resources, that is, S302 may have various implementation manners. Two of these implementations are described below.

The first way is: in the case that the data processing device determines the application resource coefficient corresponding to the time interval in the first type of date, S302 may include the following steps: acquiring a time interval in which a content resource to be applied is located; and calculating the application resources required for applying the content resources according to the application resource coefficient corresponding to the time interval in the first class of date and the application resources corresponding to the second class of date.

It can be understood that, after the data processing device determines that the date of the content resource to be applied belongs to the first class of date, the time interval in which the content resource to be applied is located can be acquired first; then, according to the time interval in the first type of date, determining an application resource coefficient corresponding to the time interval in the first type of date; then, the application resource required for applying the content resource can be calculated according to the application resource coefficient corresponding to the time interval in the first class of date and the application resource corresponding to the second class of date.

For example, assume that the first type of date is a holiday, the application resource coefficient corresponding to 18 to 22 points (i.e., the real-time interval) in the first type of date is 1.5, and the application resource corresponding to the second type of date stored in advance by the data processing device is a 10-point virtual object. When the time of the data processing device to apply for the game platform advertisement space resource (i.e. the content resource to be applied for) is 18 to 19 points of the date "2018, 3 and 16, the date" 2018, 3 and 16 "belongs to the first category of date. Therefore, the time interval in which the advertisement space resource of the game platform is located is from 18 point to 19 point, and the time interval from 18 point to 19 point belongs to the time interval from 18 point to 22 point, so that the product between the application resource coefficient 1.5 corresponding to 18 point to 22 point in the first type of date and the application resource 10 point virtual object corresponding to the second type of date can be used as the application resource required for applying the advertisement space resource of the game platform, namely the application resource required for applying the advertisement space resource of the game platform is 15 point virtual object.

It can be seen that, in this embodiment, when the data processing device determines the application resource coefficient corresponding to the time interval in the first type of date, the application resource coefficient corresponding to the time interval under the first type of date may be utilized, so that when the time interval in which the content resource to be applied is located is obtained, the application resource coefficient corresponding to the time interval under the first type of date may be utilized to calculate the application resource required for applying the content resource, so that the corresponding application resource coefficient may be calculated for different time intervals, and the calculated application resource coefficient may have more pertinence.

The second way is: in the case that the data processing device determines the application resource coefficient corresponding to the content resource type in the first class date, S302 may include the following steps: acquiring the type of the content resource to be applied; and calculating the application resources required for applying the content resources according to the application resource coefficient corresponding to the type in the first type of date and the application resources corresponding to the second type of date.

It can be understood that, after the data processing device determines that the date of the content resource to be applied belongs to the first type of date, the type of the content resource to be applied can be acquired first; then, according to the type in the first type date, determining an application resource coefficient corresponding to the type in the first type date; then, the application resources required for applying the content resources can be calculated according to the application resource coefficient corresponding to the type in the first type of date and the application resources corresponding to the second type of date.

For example, assume that the first type of date is a holiday, the second type of date is a non-holiday, the application resource coefficient corresponding to the game advertisement space resource (i.e. the type of the content resource) in the first type of date is 1.5, and the application resource corresponding to the second type of date stored in advance by the data processing device is a 10-point virtual object. When the time of the data processing device to apply for the game platform advertisement space resource (i.e. the content resource to be applied for) is "2018, 3, 16 days", the date "2018, 3, 16 days" belongs to the first category of date. Therefore, the type of the game platform advertisement space resource can be obtained first as the game advertisement space resource, then the product between the application resource coefficient 1.5 corresponding to the game advertisement space resource in the first type of date and the application resource 10 point virtual object corresponding to the second type of date can be used as the application resource required by applying the game platform advertisement space resource, namely the application resource required by applying the game platform advertisement space resource is 15 point virtual object.

In this embodiment, when the data processing device determines the application resource coefficient corresponding to the type of the content resource in the first type of date, the application resource coefficient corresponding to the type in the first type of date may be utilized, so that when the type of the content resource to be applied is obtained, the application resource coefficient corresponding to the type in the first type of date may be utilized to calculate the application resource required for applying the content resource, thereby calculating the corresponding application resource coefficient for different types, and making the calculated application resource coefficient more targeted.

In the following, from the point of view of the terminal device, how to apply for the application resources required for the content resources will be described. Referring to fig. 3b, a method flowchart of a method for applying for a content resource is provided in an embodiment of the present application. As shown in fig. 3b, the method may comprise the steps of:

s311: the date of the selected application content resource is obtained.

In this embodiment, when the user needs to apply for a content resource on a certain date, the date may be the first type of date in the second period. The user may input the date and the content resource through the terminal device, for example, the user may input the date and the content resource to be applied (i.e., the date on which the content resource is to be applied) through a content resource application interface provided by the terminal device. At this time, the terminal device can obtain the date selected by the user and required to apply for the content resource.

For example, assuming that a user needs to apply for a game platform ad spot resource (i.e., a content resource to be applied for) for 3 months and 16 days in 2018 (i.e., a date of applying for a content resource), the user can input the date "2018, 3 months and 16 days" of applying for the ad spot resource through the game platform ad spot application interface in the mobile phone. At this time, the mobile phone can obtain the date "2018, 3, 16 days" of the advertisement resource to be applied for, which is selected by the user.

S312: and sending a content resource application request for the date to the data processing equipment.

After the terminal device obtains the date of the content resource to be applied selected by the user, in order to obtain the application resource required by the content resource under the application date, the terminal device may generate a content resource application request for the date according to the date of the content resource to be applied selected by the user, where the content resource application request may include the date of the content resource to be applied selected by the user. The terminal device may then send a content resource application request for the date to the data processing device.

For example, assume that the terminal device is a mobile phone, and the date that the mobile phone obtains the advertisement space resource (i.e. the content resource to be applied) of the game platform selected by the user is "2018, 3, 16 days". Then, the mobile phone can generate an application request for the game platform advertisement space resource of the date '2018 3 month 16 days' according to the date '2018 3 month 16 days' of the game platform advertisement space resource to be applied; wherein the request includes a date "2018, 3 months, 16 days" selected by the user to apply for the game platform ad slot resource. The handset may then send the application request to the data processing device.

S313: and acquiring application resources sent by the data processing equipment.

After the terminal device sends a content resource application request for a date on which a content resource needs to be applied to the data processing device, the data processing device can determine an application resource coefficient corresponding to the date (namely, an application resource coefficient corresponding to a first type date) according to the date on which the content resource needs to be applied in the content resource application request; then, the data processing device may calculate an application resource required for applying the content resource according to the application resource coefficient corresponding to the date and the application resource corresponding to the second class date, and may send the application resource to the terminal device. Thus, the terminal equipment can acquire the application resource sent by the data processing equipment. In order to facilitate the user to know the application resources required for applying for the selected content resources, in an implementation manner of this embodiment, after the terminal device obtains the application resources sent by the data processing device, the application resources may be displayed to the user.

For example, assuming that the data processing device obtains an application request for a game platform advertisement space resource (i.e. a content resource to be applied) of the date "2018, 3, 16", and calculates that an application resource required for applying the game platform advertisement space resource of the date "2018, 3, 16", is a "20-point virtual object", the data processing device may send the application resource "20-point virtual object" to the terminal device. After the terminal device obtains the application resource '20-point virtual object', the application resource '20-point virtual object' can be displayed in a screen of the terminal device.

In order to better understand and implement the above-mentioned scheme of the embodiment of the present application, a corresponding application scenario will be exemplified with reference to fig. 4, and a method for determining a resource application coefficient and a method for applying a content resource provided by the embodiment of the present application will be specifically described.

Assuming that a user needs to apply for shopping advertisement space resources of 5 months and 18 days in 2018, inputting the content resources to be applied as the shopping advertisement space resources and the date to be applied as 18 days in 2018 through a shopping platform advertisement space application interface in the mobile phone; then, the method for calculating the application resources for applying for the transfer of the shopping mall advertisement space resources in 2018, 5, 18 may include the steps of:

S401: the data processing device obtains first effect data and second effect data of shopping advertisement space resources in 5 months of 2017 (namely a first period), and application resources '10-point virtual objects' corresponding to the second class dates in 5 months of 2017 from the database.

Wherein, the first effect data may include effect data of shopping advertisement resources under a first category of date in 5 months of 2017, and the second effect data may include effect data of shopping advertisement resources under a second category of date in 5 months of 2017. The first type of date may be a non-holiday, the second type of date may be a holiday, and the effect data of the shopping advertisement resources under the first type of date in 5 months of 2017 is worse than the effect data of the shopping advertisement resources under the second type of date in 5 months of 2017.

S402: and the data processing equipment determines that the application resource coefficient corresponding to the first type date in 5 months 2018 is 0.5 according to the first effect data and the second effect data.

S403: the handset obtains the selected date "2018, 5, 18 days" that needs to apply for shopping ad spot resources.

S404: the handset sends an application request for shopping advertisement slot resources on date "2018, 5, 18 days" to the data processing device.

S405: the data processing device determines that the date "2018, 5, 18 days" on which the shopping mall resource is to be applied belongs to the first category of dates.

S406: the data processing equipment calculates that the application resource required for applying the shopping advertisement space resource is a 5-point virtual object according to the application resource coefficient 0.5 corresponding to the first class date in 5 months in 2018 and the application resource 10-point virtual object corresponding to the second class date in 5 months in 2018.

S407: the data processing equipment returns the application resource coefficient of 0.5 and the application resource of 5-point virtual object to the mobile phone.

S408: the mobile phone obtains the application resource '5-point virtual object', and displays the application resource coefficient of 0.5 and the application resource '5-point virtual object' in the shopping platform advertisement space application interface.

It can be seen that, in the embodiment of the present application, for the first type of date, when calculating the application resource required for applying for the shopping advertisement space resource of 5/18/2018, the application resource coefficient corresponding to the first type of date in 5/2018 may be utilized, so that the application resource required for transferring for applying for the shopping advertisement space resource in different types of dates in 5/2018 is different. That is, through the application resource coefficient, the application resources required to be transferred by the shopping advertisement space resource under the date with better application effect are more than the application resources required to be transferred by the shopping advertisement space resource under the date with worse application effect, so that the excessive application is prevented from being concentrated on certain dates to a certain extent, the application rationality is improved, and the utilization rate of the shopping advertisement space resource under the date with worse content resource effect is effectively increased.

In order to facilitate the better implementation of the above-described aspects of embodiments of the present application, the following also provides related devices for implementing the above-described aspects

Referring to fig. 5, an apparatus 500 for determining an application resource coefficient according to an embodiment of the present application is applied to a data processing device, where the apparatus 500 for determining an application resource coefficient includes: an acquisition module 501 and a determination module 502;

the obtaining module 501 is configured to obtain first effect data and second effect data of a content resource in a first period; the first effect data comprises effect data of content resources under a first type of date in the first period, and the second effect data comprises effect data of content resources under a second type of date in the first period;

the determining module 502 is configured to determine an application resource coefficient in a second period according to the first effect data and the second effect data; and the second time period is later than the first time period, and the application resource coefficient is used for calculating application resources which are required to be transferred when the application content resources are applied under the first type date of the second time period.

In one embodiment, the dates of the first period and the second period comprise the same time interval.

In one embodiment, the content resources in the first period and the second period are of the same type.

In one embodiment, the first period is determined from the second period; alternatively, the first period of time is determined based on a first type of date in the second period of time.

In one embodiment, the effect data of the content resource under the first type of date is better than the effect data of the content resource under the second type of date; or the effect data of the content resource under the first type of date is worse than the effect data of the content resource under the second type of date.

Referring to fig. 6a, an application device 600 for a content resource according to an embodiment of the present application is applied to a data processing apparatus, where the application device 600 for a content resource includes: an acquisition module 601 and a calculation module 602;

the acquiring module 601 is configured to acquire a date on which a content resource needs to be applied;

the calculating module 602 is configured to calculate an application resource required for applying the content resource according to an application resource coefficient corresponding to the first type of date and an application resource corresponding to the second type of date, where the date belongs to the first type of date;

In one embodiment, referring to fig. 6b, the application device 600 for content resources further includes: a determination module 603;

the determining module 603 is configured to use the application resource corresponding to the second type of date as the application resource required for applying the content resource if the date belongs to the second type of date.

In one embodiment, the calculating module 602 is further configured to obtain a time interval in which the content resource is located, and calculate an application resource required for applying the content resource according to an application resource coefficient corresponding to the time interval in the first class of date and an application resource corresponding to the second class of date.

In one embodiment, the calculating module 602 is further configured to obtain a type of the content resource, and calculate an application resource required for applying the content resource according to an application resource coefficient corresponding to the type in the first class of date and an application resource corresponding to the second class of date.

In one embodiment, referring to fig. 6c, the application device 600 for content resources further includes: a removal module 604;

the removing module 604 is configured to remove an application resource corresponding to the content resource from an application party that applies for the content resource.

Referring to fig. 6d, an application device 650 for a content resource according to an embodiment of the present application is applied to a terminal device, where the application device 650 for a content resource includes: a first acquisition module 651, a transmission module 652, and a second acquisition module 653;

the first obtaining module 651 is configured to obtain a selected date on which a content resource needs to be applied, where the date is a first type date;

the sending module 652 is configured to send a content resource application request for the date to the data processing device;

the second obtaining module 653 is configured to obtain an application resource sent by the data processing apparatus, where the application resource is an application resource required by the data processing apparatus for applying the content resource according to an application resource coefficient corresponding to the first type date and an application resource corresponding to the second type date;

Fig. 7 is a schematic diagram of a server structure according to an embodiment of the present application, where the server 700 may have a relatively large difference between configurations or performances, and may include one or more central processing units (central processing units, CPU) 722 (e.g., one or more processors) and a memory 732, and one or more storage media 730 (e.g., one or more mass storage devices) storing application programs 742 or data 744. Wherein memory 732 and storage medium 730 may be transitory or persistent. The program stored in the storage medium 730 may include one or more modules (not shown), each of which may include a series of instruction operations on a server. Still further, the central processor 722 may be configured to communicate with the storage medium 730 and execute a series of instruction operations on the server 700 in the storage medium 730.

The server 700 may also include one or more power supplies 726, one or more wired or wireless network interfaces 750, one or more input/output interfaces 758, and/or one or more operating systems 741, such as Windows ServerTM, mac OS XTM, unixTM, linuxTM, freeBSDTM, and the like.

The steps performed by the server in the above embodiments may be based on the server structure shown in fig. 7.

Wherein, the CPU 722 is configured to perform the following steps:

The embodiment of the application provides a device for determining a resource coefficient, as shown in fig. 8, for convenience of explanation, only the relevant parts of the embodiment of the application are shown, and specific technical details are not disclosed, please refer to the method part of the embodiment of the application. The terminal can be any terminal equipment including a mobile phone, a tablet personal computer, a personal digital assistant (English full name: personal Digital Assistant, english abbreviation: PDA), a Sales terminal (English full name: point of Sales, english abbreviation: POS), a vehicle-mounted computer and the like, taking the mobile phone as an example of the terminal:

Fig. 8 is a block diagram showing a part of the structure of a mobile phone related to a terminal provided by an embodiment of the present application. Referring to fig. 8, the mobile phone includes: radio Frequency (RF) circuitry 88, memory 820, input unit 830, display unit 840, sensor 850, audio circuitry 860, wireless fidelity (wireless fidelity, wiFi) module 870, processor 880, and power supply 890. Those skilled in the art will appreciate that the handset configuration shown in fig. 8 is not limiting of the handset and may include more or fewer components than shown, or may combine certain components, or may be arranged in a different arrangement of components.

The following describes the components of the mobile phone in detail with reference to fig. 8:

the RF circuit 88 may be used for receiving and transmitting signals during the process of receiving and transmitting information or communication, in particular, after receiving downlink information of the base station, it is processed by the processor 880; in addition, the data of the design uplink is sent to the base station. Generally, RF circuitry 88 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier (English full name: low Noise Amplifier, english abbreviation: LNA), a duplexer, and the like. In addition, the RF circuitry 88 may also communicate with networks and other devices via wireless communications. The wireless communication may use any communication standard or protocol, including but not limited to global system for mobile communications (english: global System of Mobile communication, english: GSM), general packet radio service (english: general Packet Radio Service, GPRS), code division multiple access (english: code Division Multiple Access, english: CDMA), wideband code division multiple access (english: wideband Code Division Multiple Access, english: WCDMA), long term evolution (english: long Term Evolution, english: LTE), email, short message service (english: short Messaging Service, SMS), and the like.

The memory 820 may be used to store software programs and modules, and the processor 880 performs various functional applications and data processing of the cellular phone by executing the software programs and modules stored in the memory 820. The memory 820 may mainly include a storage program area that may store an operating system, application programs required for at least one function (such as a sound playing function, an image playing function, etc.), and a storage data area; the storage data area may store data (such as audio data, phonebook, etc.) created according to the use of the handset, etc. In addition, memory 820 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device.

The input unit 830 may be used to receive input numeric or character information and to generate key signal inputs related to user settings and function controls of the handset. In particular, the input unit 830 may include a touch panel 831 and other input devices 832. The touch panel 831, also referred to as a touch screen, may collect touch operations thereon or thereabout by a user (e.g., operations of the user on the touch panel 831 or thereabout using any suitable object or accessory such as a finger, stylus, etc.), and actuate the corresponding connection device according to a predetermined program. Alternatively, the touch panel 831 may include two portions of a touch detection device and a touch controller. The touch detection device detects the touch azimuth of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device and converts it into touch point coordinates, which are then sent to the processor 880 and can receive commands from the processor 880 and execute them. In addition, the touch panel 831 may be implemented in various types of resistive, capacitive, infrared, surface acoustic wave, and the like. The input unit 830 may include other input devices 832 in addition to the touch panel 831. In particular, other input devices 832 may include, but are not limited to, one or more of a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, mouse, joystick, etc.

The display unit 840 may be used to display information input by a user or information provided to the user and various menus of the mobile phone. The display unit 840 may include a display panel 841, and optionally, the display panel 841 may be configured in the form of a liquid crystal display (english full name: liquid Crystal Display, acronym: LCD), an Organic Light-Emitting Diode (OLED), or the like. Further, the touch panel 831 may overlay the display panel 841, and when the touch panel 831 detects a touch operation thereon or thereabout, the touch operation is transferred to the processor 880 to determine the type of touch event, and the processor 880 then provides a corresponding visual output on the display panel 841 according to the type of touch event. Although in fig. 8, the touch panel 831 and the display panel 841 are implemented as two separate components to implement the input and input functions of the mobile phone, in some embodiments, the touch panel 831 and the display panel 841 may be integrated to implement the input and output functions of the mobile phone.

The handset may also include at least one sensor 850, such as a light sensor, motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 841 according to the brightness of ambient light, and the proximity sensor may turn off the display panel 841 and/or the backlight when the mobile phone moves to the ear. As one of the motion sensors, the accelerometer sensor can detect the acceleration in all directions (generally three axes), and can detect the gravity and direction when stationary, and can be used for applications of recognizing the gesture of a mobile phone (such as horizontal and vertical screen switching, related games, magnetometer gesture calibration), vibration recognition related functions (such as pedometer and knocking), and the like; other sensors such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc. that may also be configured with the handset are not described in detail herein.

Audio circuitry 860, speaker 861, microphone 862 may provide an audio interface between the user and the handset. The audio circuit 860 may transmit the received electrical signal converted from audio data to the speaker 861, and the electrical signal is converted into a sound signal by the speaker 861 to be output; on the other hand, microphone 862 converts the collected sound signals into electrical signals, which are received by audio circuit 860 and converted into audio data, which are processed by audio data output processor 880 for transmission to, for example, another cell phone via RF circuit 88, or which are output to memory 820 for further processing.

WiFi belongs to a short-distance wireless transmission technology, and a mobile phone can help a user to send and receive emails, browse webpages, access streaming media and the like through a WiFi module 870, so that wireless broadband Internet access is provided for the user. Although fig. 8 shows a WiFi module 870, it is understood that it does not belong to the necessary constitution of the handset, and can be omitted entirely as needed within the scope of not changing the essence of the invention.

The processor 880 is a control center of the mobile phone, connects various parts of the entire mobile phone using various interfaces and lines, and performs various functions of the mobile phone and processes data by running or executing software programs and/or modules stored in the memory 820, and calling data stored in the memory 820. In the alternative, processor 880 may include one or more processing units; preferably, the processor 880 may integrate an application processor that primarily handles operating systems, user interfaces, applications, etc., with a modem processor that primarily handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 880.

The handset further includes a power supply 890 (e.g., a battery) for powering the various components, which may be logically connected to the processor 880 through a power management system, as well as performing functions such as managing charge, discharge, and power consumption by the power management system.

Although not shown, the mobile phone may further include a camera, a bluetooth module, etc., which will not be described herein.

In the embodiment of the present application, the processor 880 included in the terminal further has the following functions:

The embodiment of the application also provides a device for applying the content resource, which has the same structure as the audio and video source preview device shown in fig. 8, and is different in that:

acquiring a date of a content resource to be applied;

Referring to fig. 9, fig. 9 is a schematic diagram of an embodiment of a system for applying a content resource according to an embodiment of the present application, where the system for applying a content resource includes a data processing device 901 and a terminal device 902, and the system includes:

an action performed by the data processing apparatus 901, for example, acquiring first effect data and second effect data of a content resource in a first period; determining an application resource coefficient in a second period according to the first effect data and the second effect data; acquiring a date of a content resource to be applied; if the date belongs to a first type of date, calculating application resources required for applying the content resources according to application resource coefficients corresponding to the first type of date and application resources corresponding to a second type of date; the first effect data comprises effect data of content resources under a first type of date in the first period, and the second effect data comprises effect data of content resources under a second type of date in the first period; the second period is later than the first period, and the application resource coefficient is used for calculating application resources which are required to be transferred when the content resources are applied under the first type of date of the second period;

The action performed by the terminal device 902, for example, obtaining a selected date on which the content resource needs to be applied, where the date is a first type date; sending a content resource application request for the date to the data processing equipment; acquiring application resources sent by the data processing equipment; the date is in a second period.

The embodiment of the present application also provides a computer readable storage medium, configured to store program code, where the program code is configured to perform any one implementation of a method for determining a resource application coefficient or a method for applying a content resource according to the foregoing embodiments.

The embodiments of the present application further provide a computer program product including instructions, which when executed on a computer, cause the computer to perform any one of the determining method for applying for a resource coefficient or the applying method for a content resource described in the foregoing embodiments.

It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described systems, apparatuses and units may refer to corresponding procedures in the foregoing method embodiments, which are not repeated herein.

The terms "first," "second," "third," "fourth," and the like in this disclosure, if any, are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the application described herein may be implemented, for example, in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

It should be understood that in the present application, "at least one (item)" means one or more, and "a plurality" means two or more. "and/or" for describing the association relationship of the association object, the representation may have three relationships, for example, "a and/or B" may represent: only a, only B and both a and B are present, wherein a, B may be singular or plural. The character "/" generally indicates that the context-dependent object is an "or" relationship. "at least one of" or the like means any combination of these items, including any combination of single item(s) or plural items(s). For example, at least one (one) of a, b or c may represent: a, b, c, "a and b", "a and c", "b and c", or "a and b and c", wherein a, b, c may be single or plural.

In the several embodiments provided in the present application, it should be understood that the disclosed systems, devices, and methods may be implemented in other manners. For example, the apparatus embodiments described above are merely illustrative, e.g., the division of the units is merely a logical function division, and there may be additional divisions when actually implemented, e.g., multiple units or components may be combined or integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or units, which may be in electrical, mechanical or other form.

The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in the embodiments of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.

The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be embodied essentially or in part or all of the technical solution or in part in the form of a software product stored in a storage medium, including instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: u disk, mobile hard disk, read-Only Memory (ROM), random access Memory (Random Access Memory, RAM), magnetic disk or optical disk, etc.

The above embodiments are only for illustrating the technical solution of the present application, and not for limiting the same; although the application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

1. A method for determining application resource coefficients, applied to a data processing device, the method comprising:

acquiring first effect data and second effect data of the content resource in a first period; the first effect data comprises effect data of content resources under a first type of date in the first period, and the second effect data comprises effect data of content resources under a second type of date in the first period; the first period of time is a continuous date;

taking the ratio between the first effect data and the second effect data as an application resource coefficient in a second period; the second period is later than the first period, and the application resource coefficient is used for calculating application resources which are required to be transferred when the content resources are applied under the first type of date of the second period; the second period of time is a continuous date; the first time period and the first type date in the second time period are in the same time period in different time periods;

wherein the first type of date is holidays and the second type of date is non-holidays; alternatively, the first category of dates is a non-holiday and the second category of dates is a holiday.

2. The method of claim 1, wherein the dates of the first period and the second period comprise the same time interval.

3. The method of claim 1, wherein the content resources in the first period and the second period are of the same type.

4. A method according to any one of claims 1-3, wherein the effect data of the content resource on the first type of date is better than the effect data of the content resource on the second type of date; or the effect data of the content resource under the first type of date is worse than the effect data of the content resource under the second type of date.

5. A device for determining a resource coefficient, the device being applied to a data processing apparatus, the device comprising: an acquisition module and a determination module;

the acquisition module is used for acquiring first effect data and second effect data of the content resources in the first period; the first effect data comprises effect data of content resources under a first type of date in the first period, and the second effect data comprises effect data of content resources under a second type of date in the first period; the first period of time is a continuous date;

the determining module is used for taking the ratio between the first effect data and the second effect data as an application resource coefficient in a second period; the second period is later than the first period, and the application resource coefficient is used for calculating application resources which are required to be transferred when the content resources are applied under the first type of date of the second period; the second period of time is a continuous date; the first time period and the first type date in the second time period are in the same time period in different time periods;

6. A device for determining a resource coefficient, the device comprising a processor and a memory:

the processor is configured to execute the method for determining the application resource coefficients according to any of claims 1-4 according to instructions in the program code.

7. A method of applying for a content resource, applied to a data processing apparatus, the method comprising:

acquiring a date of a content resource to be applied;

the application resource coefficient is a ratio between first effect data and second effect data of the content resource in a first period, the first effect data comprises effect data of the content resource under a first type of date in the first period, and the second effect data comprises effect data of the content resource under a second type of date in the first period; the date of the content resource to be applied is in a second period, and the second period is later than the first period; the first period and the second period are continuous dates; the first time period and the first type date in the second time period are in the same time period in different time periods;

8. The method of claim 7, wherein the method further comprises:

and if the date belongs to the second class date, taking the application resource corresponding to the second class date as the application resource required by applying the content resource.

9. The method according to claim 7, wherein the calculating the application resources required for applying the content resources according to the application resource coefficients corresponding to the first class date and the application resources corresponding to the second class date includes:

acquiring a time interval in which the content resource is located;

and calculating the application resources required by applying the content resources according to the application resource coefficients corresponding to the time intervals in the first class of dates and the application resources corresponding to the second class of dates.

10. The method according to claim 7, wherein the calculating the application resources required for applying the content resources according to the application resource coefficients corresponding to the first class date and the application resources corresponding to the second class date includes:

Acquiring the type of the content resource;

and calculating the application resources required for applying the content resources according to the application resource coefficients corresponding to the types in the first class date and the application resources corresponding to the second class date.

11. An application device for content resources, applied to a data processing apparatus, the device comprising: an acquisition module and a calculation module;

12. A device for applying for a content resource, the device comprising a processor and a memory:

the processor is configured to execute the method for applying for a content resource according to any of claims 7-10 according to instructions in the program code.

13. A method for applying for a content resource, applied to a terminal device, the method comprising:

the application resource coefficient is a ratio between first effect data and second effect data of the content resource in a first period, the first effect data comprises effect data of the content resource under a first type of date in the first period, and the second effect data comprises effect data of the content resource under a second type of date in the first period; the date is in a second period of time, the second period of time being later than the first period of time; the first period and the second period are continuous dates; the first time period and the first type date in the second time period are in the same time period in different time periods;

14. A computer-readable storage medium storing program code for executing the determination method of the application resource coefficient of any one of claims 1 to 4, the application method of the content resource of any one of claims 7 to 11, or the application method of the content resource of claim 13.