CN108600356B - Message pushing method and device - Google Patents
Message pushing method and device Download PDFInfo
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- CN108600356B CN108600356B CN201810337871.0A CN201810337871A CN108600356B CN 108600356 B CN108600356 B CN 108600356B CN 201810337871 A CN201810337871 A CN 201810337871A CN 108600356 B CN108600356 B CN 108600356B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
- H04L67/62—Establishing a time schedule for servicing the requests
Abstract
The embodiment of the invention provides a message pushing method and a device, wherein the method comprises the following steps: acquiring an upper limit of the number of messages pushed by a preset application in a current message pushing period; and pushing a first number of messages of a preset application to a user, wherein the first number is less than or equal to the upper limit of the number of messages pushed by the preset application in the current message pushing period and is less than or equal to the number of messages to be pushed by the preset application in the current message pushing period. Through the mode, the method and the device can push the proper number of messages for the user, and improve the readability of the pushed messages, so that the viscosity of the user is enhanced, and the user experience is improved.
Description
Technical Field
The embodiment of the invention relates to the technical field of information pushing, in particular to a message pushing method and device.
Background
With the continuous development of intelligent terminals, Application stores have tens of thousands of video and audio applications, games and news Applications (APPs) which can be downloaded and used by users, Application message pushing plays a role in reminding users and enhancing user stickiness in interaction with users, and the method is commonly used by products and operation teams, and users can sense latest information in real time through the pushed messages.
Although the user can obtain information through the application message, a large number of APPs continuously push a large number of messages to the user, which easily brings trouble to the user, causes the user's discomfort, and the user may shield the APP and even uninstall the APP. Therefore, how to push a proper number of messages to a user is a technical problem to be solved.
Disclosure of Invention
The embodiment of the invention provides a message pushing method and a message pushing device, which are used for solving the problem of how to push a proper number of messages to a user.
In order to solve the technical problem, the invention is realized as follows:
in a first aspect, an embodiment of the present invention provides a method for pushing a message, including:
acquiring an upper limit of the number of messages pushed by a preset application in a current message pushing period;
and pushing a first number of messages of the preset application to a user, wherein the first number is smaller than or equal to the upper limit of the number of messages pushed by the preset application in the current message pushing period, and is smaller than or equal to the number of messages to be pushed by the preset application in the current message pushing period.
In a second aspect, an embodiment of the present invention provides a message pushing apparatus, including:
the message number generation module is used for acquiring the upper limit of the number of messages pushed by the preset application in the current message pushing time period;
and the message pushing module is used for pushing a first number of messages of the preset application to a user, wherein the first number is smaller than or equal to the upper limit of the number of messages pushed by the preset application in the current message pushing period and is smaller than or equal to the number of messages to be pushed by the preset application in the current message pushing period.
In a third aspect, an embodiment of the present invention provides a mobile terminal, including a processor, a memory, and a computer program stored on the memory and operable on the processor, where the computer program, when executed by the processor, implements the steps of the message pushing method.
In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program implements the steps of the above message pushing method.
In the embodiment of the invention, by acquiring the upper limit of the number of messages pushed by the preset application in the current message pushing time period, the first number of messages which are less than or equal to the upper limit of the number of messages pushed by the preset application in the current message pushing time period and less than or equal to the number of messages to be pushed by the preset application in the current message pushing time period are pushed to the user, the proper number of messages can be pushed to the user, the readability of the pushed messages is improved, the user stickiness is enhanced, and the user experience is improved.
Drawings
Fig. 1 is a flowchart illustrating a message pushing method according to a first embodiment of the present invention;
fig. 2 is a flowchart illustrating a message pushing method according to a second embodiment of the present invention;
FIG. 3 is a schematic diagram of a message push interface in accordance with some preferred embodiments of the invention;
FIG. 4 is a schematic illustration of a display interface of a default application in accordance with certain preferred embodiments of the present invention;
fig. 5 is a schematic structural diagram of a message pushing apparatus according to a third embodiment of the present invention;
fig. 6 is a schematic diagram of a hardware structure of a mobile terminal implementing various embodiments of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, fig. 1 is a schematic flow chart of a message pushing method according to a first embodiment of the present invention, where the method includes:
step 11: and acquiring the upper limit of the number of messages pushed by the preset application in the current message pushing time period.
Step 12: and pushing a first number of messages of the preset application to a user, wherein the first number is smaller than or equal to the upper limit of the number of messages pushed by the preset application in the current message pushing period, and is smaller than or equal to the number of messages to be pushed by the preset application in the current message pushing period.
By adopting the method, the invention can push a proper number of messages for the user, and improve the readability of the pushed messages, thereby enhancing the user viscosity and improving the user experience.
In the embodiment, the type of the pushed message can be determined according to the geographical position of the user using the preset application, and the message with high readability can be accurately pushed to the user.
Specifically, the geographic location of the user using the preset application in the current message pushing period may be obtained, so as to determine the type of the message pushed by the preset application. For example: if the user uses the office APP in the company, determining the type of the pushed message as a working message; when the user uses the leisure APP at home, the type of the pushed message is determined to be music messages such as games, music and movies.
In the above embodiment, the message to be pushed to the user may be updated by using various updating principles, for example: the method can be used for updating once a day, and the updated message can be updated the next day no matter whether the message on the current day is read or not, so that the timeliness of the message is guaranteed, the value of the message is improved, and the user experience is improved.
In the above embodiment, the message pushing period may be a time range, such as: 8:00-8:20, or a specific time point, such as: 13:00, so that the message can be pushed to the user at a proper time, the user viscosity is further enhanced, and the user experience is improved.
Referring to fig. 2, fig. 2 is a flowchart illustrating a message pushing method according to a second embodiment of the present invention, where the method includes:
step 21: and collecting data of the application used by the user to generate a user push information base.
Specifically, the user push information base includes: the name of the application, the length of time the user uses the application, the start time of the user using the application, the geographical location where the user most frequently uses the application, and the user's interest data. The data stored in the user push information base may be usage data of the user for a plurality of periods, for example: the usage duration of the application used by the user may include usage durations of three different periods early, middle and late in a day.
Step 22: and acquiring the use duration of the preset application used by the user corresponding to a message pushing time period of the preset application from the user pushing information base.
Specifically, the use duration of the preset application used by the user corresponding to one or more message pushing time periods of the preset application may be obtained in advance. For example: the using time of a user using a microblog stored in the user push information base is respectively 10 minutes at 7:00-7:10 in the morning and 30 minutes at 19:30-20:00 in the evening, the using time of the user using the microblog at each morning is 10 minutes at 0:00 of each day, the using time of the user using the microblog at each evening is 30 minutes, namely when the message push time is in the morning, the using time of the user using the microblog corresponding to the obtained message push time is 10 minutes, and when the message push time is in the evening, the using time of the user using the microblog corresponding to the obtained message push time is 30 minutes. The use time of the user for using the microblog in the morning is also acquired as 10 minutes at 6:30 in the morning; and acquiring the use time of the user for using the microblog every morning at 19:00 every night for 30 minutes.
Step 23: and acquiring the reading time for the user to read the message in the preset application.
Specifically, when the message in the preset application is a message in a single format, the reading duration of the message in the preset application may be determined only according to the history message in the preset application read by the user. For example: the push messages in the application N are all music messages, the user reads 20 music messages in the application N in total, and it takes 100 minutes in total, so that the average time for the user to read one message in the application N is 5 minutes, and the read time for the message in the application N is 5 minutes.
The average time length for the user to read each message to be pushed by the preset application can also be calculated and used as the read time length of the message in the preset application.
When the message to be pushed by the preset application is a video message or a music message, calculating the average value of the actual playing time of each message to be pushed as the reading time of the message in the preset application.
When the message to be pushed by the preset application is a text message, the time length of reading each text message to be pushed by the user is predicted, and then the average value of the time lengths of reading each text message to be pushed by the user is calculated and used as the reading time length of the message in the preset application.
For example: the application M has 20 text messages to be pushed, and the time length of each text message in the 20 messages read by the user is calculated, wherein the calculation formula is as follows:
the time length of reading a text message by a user is equal to the average reading time of a single article/average word number of a single article and the word number of the text message,
if the user reads 100 text messages in the application M in total, it takes 3 minutes to read each text message, the average word number of each text message is 500 words, the average reading time of each text message is 3 minutes, and the average word number of each text message is 500 words.
Respectively calculating the time length of reading each text message in the 20 text messages by the user, and then calculating the average time length of reading the 20 text messages by the user as the reading time length of the messages in the preset application.
When the messages in the preset application are messages in various formats, the sum of the actual time lengths for reading at least one message in the preset application by the user can be calculated and used as the reading time length of the message in the preset application.
For example, if the priority of the message read by the user in the application G is a text message, a music message, and a video message in sequence from high to low, the reading duration is calculated according to the sequence of reading the text message first, reading the music message second, and reading the video message last when the reading duration in the application G is calculated.
Specifically, the sum of the actual time lengths of the at least one message read by the user in the preset application may be calculated according to the priority of the message read by the user, and the sum is used as the read time length of the message in the preset application.
The priority of the message read by the user can be set according to the interest data of the user stored in the user push information base; the user can freely set the setting, and the method is more flexible and convenient and can further improve the user experience.
Step 24: and determining the upper limit of the number of messages pushed by a preset application in a message pushing time period according to the using time length and the reading time length.
And when the message in the preset application is a message in a single format, dividing the using time length by the reading time length, and determining the upper limit of the number of messages pushed by the preset application in a message pushing time period according to the division result. The method comprises the steps of dividing the use duration of a preset application by the reading duration of each message of the type read by a user according to the type of the message, and determining the upper limit of the number of messages pushed by the preset application in a message pushing time period according to the division result.
For example, if the reading time for a user to read each text message is 3 minutes, and the usage time for the user to use the application X corresponding to a message pushing time period of the application X is 20 minutes, 20/3 is 6.67, and the upper limit of the number of messages pushed by the application X is obtained by rounding down.
For another example, if the reading time for a user to read each text message, each music message, and each video message is 3 minutes, 5 minutes, and 20 minutes, the upper limit of the preset use time applied to a message pushing period and the determined number of pushed messages is as shown in table 1 below.
| Name of APP | Duration of APP application (minutes) | Message classification | Upper limit of number of strips to be pushed |
| Applications A | 55 | Music | 11 |
| Application B | 60 | Video | 3 |
| |
25 | Character(s) | 5 |
| Applications D | 20 | Character(s) | 4 |
| Applications E | 30 | Character(s) | 6 |
| Applications F | 15 | Character(s) | 3 |
TABLE 1
When the messages in the preset application are messages in various formats, comparing the use duration with the reading duration, and determining the upper limit of the number of messages pushed by the preset application in a message pushing time period according to the comparison result.
Specifically, the reading time for the user to read the message in the preset application must be less than or equal to the use time for the user to use the preset application.
For example: the use time of the application A corresponding to a message push time period by the user is 55 minutes, in the messages to be pushed of the application A, the music message 1 takes 3 minutes, the music message 2 takes 5 minutes, the video message 1 takes 40 minutes, and the text message 1 takes 3 minutes, then the reading time for the user to read the 4 messages is 51 minutes and less than 55 minutes, so that the upper limit of the number of messages pushed by the application A in the message push time period is 4.
Further, an upper limit of the number of messages pushed by the preset application in a message pushing period may be determined according to the priority of the user reading the messages.
For example: the priority of the message read by the user is sequentially a text message, a music message and a video message from high to low. In the messages to be pushed of the application P, the duration of the message reading in the application P is multiple, where the duration of the message reading in the application P is 2 minutes, the duration of the text message 2 is 1 minute, the duration of the music message 1 is 5 minutes, the duration of the music message 2 is 6 minutes, the duration of the video message 1 is 20 minutes, and the duration of the video message 2 is 15 minutes. The usage duration of the application P corresponding to a message pushing period by the user is 40 minutes. The message to be pushed of the application P is selected according to the priority, so that the reading time of the message in the application P read by the user is closest to 40 minutes and is less than or equal to 40 minutes. The reading time of 5 messages, namely, text message 1, text message 2, music message 1, music message 2 and video message 1, read by the user is 2+1+5+6+20 which is 34<40, and the reading time of 6 messages, namely, text message 1, text message 2, music message 1, music message 2, video message 1 and video message 2, read by the user is 2+1+5+6+20+15 which is 49>40, so that the upper limit of the number of messages pushed by the application P in the message pushing period is 5.
Step 25: a first number of messages to be sent is determined.
Specifically, the upper limit of the number of messages to be pushed in a message pushing period by the preset application is a saturation value of the pushed messages, and considering the possible concurrence of different applications, the upper limit of the number of messages to be pushed in the current message pushing period by the preset application is multiplied by the user history message viewing ratio, and the first number is determined according to the multiplication result and the number of messages to be pushed in the current message pushing period by the preset application. The number of messages to be pushed by the application in the current message pushing time period is preset as the number of messages which the application wants to push to the user in the current message pushing time period.
For example: the upper limit of the number of messages pushed by the application B in the current message pushing period is 10, and when a user uses the application B, the viewing proportion of the user history messages is 80%, 10 × 80% is 8, but the application B wants to push 5 messages in the current message pushing period, and the first number is determined to be 5.
For another example: the upper limit of the number of messages pushed by the application B in the current message pushing period is 12, when a user uses the application B, the viewing proportion of the user history messages is 70%, 12 × 70% is 8.4, the whole is rounded down to 8, the application B wants to push 10 messages in the current message pushing period, and the first number is determined to be 8.
Step 26: a first number of messages of a preset application are pushed to a user.
Specifically, the message can be pushed to the user by two modes, namely active push of the system and click triggering of the user. The user can select which mode to push the message according to the own needs, so that the message of the preset application is presented to the user in an active or passive mode when the message is appropriate, the user is not disturbed, the experience of reading the message by the user can be improved, and the stickiness of the user is further enhanced.
Step 27: and analyzing the reading condition of the user for reading the message in the preset application and the interest data of the user in a period of time.
Specifically, after the message is pushed to the user for a period of time by using the message pushing method in the present invention, the use condition of the user using the application in the period of time is analyzed in real time, including but not limited to: the name of the application used by the user, the length of time the user used the application, the start time the user used the application, the geographic location where the user used the application, and so on. The reading condition of the message in the application read by the user is analyzed in real time so as to update the user history message viewing proportion of the message viewed by the user; and analyzing whether the interest of the user is transferred or not in the period of time by combining the record read by the user in the search and/or message in the preset application during the period of time.
And after the user newly downloads the application, analyzing the use condition of the application used by the user in the period of time and the reading condition of the message in the application in real time so as to increase the use condition of the application used by the user to a user push information base.
Step 28: and updating the user push information base.
And updating the user push information base in real time according to the historical data stored in the user push information base and the result obtained by analyzing in the step 27 so as to accurately acquire the interest points and the attention points of the user in the latest period of time, ensure that the message pushed to the user is the message most desired by the user, enhance the readability of the message and improve the activity of the user in using the application. And the number of messages pushed to the user can be adjusted in time according to the reading condition of the messages clicked by the user, the user is not disturbed, the ratio of the messages clicked by the user to be checked is improved, and the viscosity of the user is further enhanced.
In some preferred embodiments of the present invention, the user push information base may be generated by collecting usage data of an application used by a user in each preset time period in a preset period.
That is, step 21 includes the steps of:
step 211: acquiring the use data of the application used by the user in each preset time period in the preset period.
For example, usage data of a user using an application on each day of a month may be obtained, the statistical time starting from 0:00 to 24:00 of the day, the obtained usage data including: the name of the application used by the user on the current day, the use duration of the application used by the user, the start time of the application used by the user, and the geographic location of the application used by the user. Referring specifically to table 2, table 2 is usage data of a user using an application on a certain day in a month.
| Name of APP | Duration of APP application (minutes) | APP Start time | Geographic location |
| Applications A | 60 | 11:00 | Site A |
| Application B | 70 | 10:00 | Site B |
| Applications C | 30 | 9:00 | Site C |
| Applications D | 20 | 12:00 | Site D |
| Applications E | 40 | 17:00 | Site E |
| Applications F | 15 | 18:00 | Site F |
TABLE 2
Usage data of the application used by the user at different time intervals of each day within one month can also be acquired, and for example, statistical time can be divided into a plurality of time intervals of 0:00-6:00 (sleep time interval), 6:00-9:00 (early rest time interval), 9:00-11:30 (work time interval), 11:30-13:00 (noon break time interval), 13:00-17:30 (work time interval), 17:30-22:00 (late rest time interval) and 22:00-24:00 (sleep time interval) according to work and life time intervals of the employee in one day. When the preset time period is the early-rest time period, acquiring the use data of the application used by the user at 6:00-9:00 every day in one month; when the preset time interval is a rest time interval, the use data of the application used by the user in each day of a month is respectively acquired at 6:00-9:00, 11:30-13:00 and 17:30-22: 00.
Step 212: determining average data of the user using the application at all preset periods within the preset period.
After the use data of the applications used by the user in each day of a month from 0:00 to 24:00 is acquired, the use data of each application used by the user in the month is respectively summarized according to the name of the used application, and the average data of each application used by the user in all preset time periods in a preset period is determined.
For example, the application used by the user is application A, and the total use time of the application A used by the user in one month, the starting time of the application A used and the geographic position of the application A used are summarized. The total usage time of the application A used by the user is divided by the number of days in the month, and the average usage time of the application A used by the user on each day in the month is obtained. The average of the start times of the summarized applications a for each day of a month is calculated as the average start time of the user using the applications a for each day of the month. And sorting the different geographical positions where the summarized users use the application A from high to low according to the occurrence times, and determining the geographical position with the highest occurrence time as the most frequently-occurring geographical position.
The average data of the user's use of each application every day in a month, which is determined according to the name of the application used, is shown in table 3.
TABLE 3
Similarly, after the usage data of the applications used by the user in different time periods of each day in a month are respectively acquired, in different time periods, the usage data of each application used by the user in the month is respectively summarized according to the name of the used application, and the average data of each application used by the user in all preset time periods in a preset period is determined. For example: respectively acquiring the use data of the applications used by the user in the early-break period, the noon-break period and the late-break period of each day in a month, respectively summarizing the use data of each application used by the user in 6:00-9:00 of each day of the month according to the name of the used application, and determining the average data of each application used by the user in the early-break period of each day of the month; the same may determine that the user uses the average data of each application during the noon break and the evening break of each day of the month.
Step 213: interest data of the user is determined.
Counting the searching record, the message reading record, the point-watching content and the content concerned after the application is used by the user in a preset period, dividing the searching record, the message reading record, the point-watching content and the content concerned after the application is used by the user, mining the interest points of the user, and determining the interest data of the user. If the user frequently watches news and frequently searches hotels in a month, the interest points of the user in the month can be matched quickly to determine that the interest data of the user are news and hotels.
The matched interest points of different categories can also be sorted according to the search record, the message reading record, the point-to-point content and the content concerned after the application used by the user in the preset period, for example: the user watches the royal jelly for 20 times in one month, searches for various movies for 10 times, reads financing messages for 30 times, and pays attention to gourmet blogs for 5 times, and then the information is sequenced from high to low according to the counted times, and the priority of the interest data of the user is as follows: financing, games, movies, and cate.
Step 214: and generating a user push information base.
Summarizing the average data of the APP used by the user in all the preset time periods in the preset period, which is determined in the step 212, and the interest data of the user, which is determined in the step 213, to generate a user push information base. The user push information base comprises: the length of time the user uses the APP, the start time, the most frequently occurring geographic location, and the user's interest data.
The using duration of the user using the APP is the average using duration of the user using the APP in all the preset time periods in the preset period determined in step 212; the start time is the average start time of the user using the APP in all the preset time periods in the preset period, which is determined in step 212; the most frequently occurring geographic location is the most frequently occurring geographic location determined in step 212; the interest data of the user is the interest data of the user determined in step 213.
In the above embodiment, the usage duration of the user using the APP stored in the user push information base is an average usage duration of the user using the APP in all preset periods in a preset period; in other embodiments of the present invention, the usage duration of the user using the APP in all the preset time periods in the preset period may also be counted, and the longest usage duration, the shortest usage duration, or the usage duration with the highest counted number may be used as the usage duration of the user using the APP stored in the user push information base, or the user may customize the usage duration of the user using the APP according to the requirement, which is more flexible and convenient, and the present invention is not limited.
In the above embodiment, the start time of using the APP by the user, which is stored in the user push information base, is an average start time of using the APP by the user in all preset periods in a preset period; in other embodiments of the present invention, different start times of using APPs by the user in all preset time periods in a preset period may also be sequenced, and the start time with the highest statistical number is used as the start time of using APPs by the user stored in the user push information base, or the user self-defines the start time of using APPs by the user according to the requirement, which is more flexible and convenient, and the present invention is not limited.
In some preferred embodiments of the present invention, the geographical position where the user uses the preset application most frequently can be obtained from the user push information base, and the geographical position where the user uses the preset application in the current message push period can be obtained, so as to determine the type of the message pushed by the preset application, and the message desired by the user can be more accurately matched, thereby further improving the activity of the user in clicking and reading the message.
For example: one user is a staff of a game company, the game APP is used at the company most frequently, the position where the user uses the game APP at the current message pushing time period is detected as the company, and the type of the pushed message is determined as the number of game types.
In some preferred embodiments of the present invention, the first number of messages are pushed to the user by the system active push method, so that the messages can be pushed to the user more conveniently and more conveniently, and the user can read the messages more quickly and timely.
Specifically, the starting time of the user using the preset application corresponding to a message pushing time period of the preset application is obtained from a user pushing information base; and determining the pushing time of a message pushing time period of the preset application according to the starting time.
The first number of messages may be automatically pushed to the user at a point in time or a period of time before the user's start time of use of the preset application. For example: acquiring that the starting time of the user using the application C in the noon break period is 11:10 from a user push information base, and pushing messages 10 minutes before the starting time of the user using the application C, wherein the first number of messages of the application C are pushed to the user at 11: 00; or 5 to 10 minutes before the start time of the user using application C, the first number of messages of application C are pushed to the user at 11:00-11: 05.
Further, the push time of the preset application in the message push time period can be determined according to the start time and the use duration of the preset application used by the user, corresponding to the message push time period of the preset application, acquired from the user push information base.
For example: the method comprises the steps of obtaining the starting time of the user for using the application C in the late rest period from a user pushing information base, wherein the starting time is 19:00, the using time is 60 minutes, determining the corresponding message pushing period to be 19:00-20:00, if the first number is 9, setting the using period of the user for using the application C to be 3 times for uniformly pushing 9 messages, determining the pushing time of the application C in the message pushing period to be 19:00, 19:20 and 19:40 respectively according to the starting time 19:00 and the using time 60 minutes of the user for using the application C, and pushing the 3 messages of the application C to the user at 19:00, 19:20 and 19:40 respectively.
In some preferred embodiments of the present invention, the step of pushing the first number of messages of the preset application to the user includes: displaying a first number of messages pushed to a preset application of a user on a message pushing interface, wherein the display content of the message pushing interface comprises: presetting the name of the application, the first number and the expected total reading duration of the first number of messages, for example, the message pushing interface in fig. 3 includes: the total read duration is expected for the name and/or icon of application a, the first number of 3 messages of application a and 3 messages of read application a, and for the name and/or icon of application B, the first number of 2 messages of read application B.
Furthermore, interest data of the user can be acquired from the user push information base; and sorting the first number of messages according to the interest data of the user and/or the predicted reading duration of each message in the first number of messages in the preset application, and displaying the sorted first number of messages on a display interface of the preset application.
After clicking the application a in fig. 3, the user enters a display interface of the application a, where the display interface may be a login pre-arrival interface of the application a, that is, an interface when the user opens the application a but does not log in the application a, a title and an expected reading duration of a message are respectively displayed on the login pre-arrival interface, display orders of different messages may be arranged according to interest data of the user and/or the expected reading duration of the message, and a first number of sorted messages are displayed on the display interface of the application a. As shown in fig. 4, there are 3 messages, which can be arranged according to the user's preference (e.g. message 1> message 2> message 3); the messages can also be arranged according to the predicted reading duration (such as: message 1> message 2> message 3) of the user reading messages; the arrangement may also be performed by integrating the user's preference and the expected reading duration of the read message, and the present invention is not limited thereto.
In other preferred embodiments of the present invention, the first number of messages are pushed to the user in a manner of clicking and triggering by the user, so that the pushing of the messages does not disturb the user, and the user stickiness is further enhanced.
Specifically, the time range of the message pushing time period of the preset application is determined according to the use duration and the start time of the preset application used by the user, which are stored in the user pushing information base; when detecting that a preset application is triggered and the message pushing of the preset application is set to be a do-not-disturb mode, judging whether the current moment is within the time range of a message pushing time period of the preset application; when the current time is within the time range of a message pushing time period of the preset application, determining that the current time is the pushing time of the message pushing time period of the preset application, and pushing a first number of messages to a user.
For example: the time range for a user to use application a during the noon break is determined, e.g., 12:00-12: 20. After the user clicks the application A, judging whether the current time when the user clicks the application A is within the time range of 12:00-12:20, if so, pushing a first number of messages to the user at the current time; if not, no message push is performed at the current time.
In the above embodiment, in order to protect the privacy of the user, the message and/or the message push interface of the preset application and/or the display interface of the preset application may be encrypted; when detecting that the user checks the message, verifying whether the identity of the user is legal; and when the identity of the user is legal, displaying the message in the message pushing interface and/or the display interface of the preset application. Thus, some important application messages can be prevented from being leaked, such as: the financial management information of the user improves the safety.
In some preferred embodiments of the present invention, the server may send the message of the preset application to the terminal, the terminal stores the message, and the terminal pushes the message of the preset application to the user according to the habit of the user using the preset application on the terminal, so that the message can be pushed to the user more specifically and accurately; in other preferred embodiments of the present invention, the server may also directly push the message of the preset application to the user according to the habit of the user using the preset application on the terminal, so that the information can be pushed to the user more quickly and conveniently; the invention is not limited.
Referring to fig. 5, fig. 5 is a schematic structural diagram of a message pushing apparatus according to a third embodiment of the present invention, where the message pushing apparatus 500 includes:
a message number generating module 501, configured to obtain an upper limit of the number of messages pushed by a preset application in a current message pushing period;
the message pushing module 502 is configured to push a first number of messages of the preset application to a user, where the first number is smaller than or equal to an upper limit of a number of messages pushed by the preset application in a current message pushing period, and is smaller than or equal to a number of messages to be pushed by the preset application in the current message pushing period.
Further, the message number generating module 501 is configured to obtain, from a user push information base, a use duration of the preset application used by a user corresponding to a message push time period of the preset application; acquiring the reading time for reading the message in the preset application by the user; and determining the upper limit of the number of messages pushed by the preset application in a message pushing time period according to the using time length and the reading time length.
Further, the message pushing apparatus 500 further includes:
the first data collection module is used for collecting the use duration of the preset application used by a user in each preset time period in a preset period; and calculating the average value of the use time of the preset application used by the user in all preset time periods in a preset period, and using the average value as the use time of the preset application used by the user corresponding to a message pushing time period of the preset application stored in the user pushing information base.
Further, the message number generating module 501 is configured to, when the message in the preset application is a message in a single format, calculate an average duration of reading each message in the preset application by a user, where the average duration is used as a reading duration of the message in the preset application; dividing the using time length by the reading time length, and determining the upper limit of the number of messages pushed by the preset application in a message pushing time period according to the dividing result; when the messages in the preset application are messages in various formats, calculating the sum of the actual time lengths of at least one message read by a user in the preset application, and taking the sum as the read time length of the message in the preset application; and comparing the using time length with the reading time length, and determining the upper limit of the number of messages pushed by the preset application in a message pushing time period according to the comparison result.
Further, the message pushing apparatus 500 further includes:
the determining module is used for acquiring the starting time of the user using the preset application corresponding to a message pushing time period of the preset application from the user pushing information base; and determining the pushing time of a message pushing time period of the preset application according to the starting time.
Further, the message pushing module 502 is configured to push a first number of messages of the preset application to a user at the pushing time; displaying a first number of messages of the preset application pushed to a user on a message pushing interface, wherein the display content of the message pushing interface comprises: the name of the preset application, the first number and the expected total reading duration of the first number of messages.
Further, the message pushing module 502 is configured to determine a time range of a message pushing time period of the preset application according to the usage duration and the start time; when the preset application is detected to be triggered and the message pushing of the preset application is set to be a do-not-disturb mode, judging whether the current moment is within the time range of a message pushing time period of the preset application; and when the current time is within the time range of a message pushing time period of the preset application, determining that the current time is the pushing time of the message pushing time period of the preset application.
Further, the message pushing apparatus 500 further includes:
and the second data collection module is used for counting the starting time of the user using the preset application in each preset time period in a preset period, and determining the starting time of the user using the preset application stored in the user push information base.
Further, the message pushing apparatus 500 further includes:
the analysis module is used for analyzing the reading condition of the user for reading the message in the preset application and the interest data of the user in a period of time;
and the reverse data updating module is used for updating the user push information base.
Further, the message number generating module 501 is configured to multiply an upper limit of the number of messages pushed by the preset application in the current message pushing period by the user history message viewing ratio, and determine the first number according to a multiplication result.
Further, the message pushing module 502 is configured to obtain interest data of the user from a user pushing information base; and sorting the first number of messages according to the interest data of the user and/or the predicted reading duration of each message in the first number of messages in the preset application, and displaying the sorted first number of messages on a display interface of the preset application.
Further, the message pushing apparatus 500 further includes:
the third data collection module is used for counting the searching and/or message reading records of the user in the preset application; and dividing the search and/or message reading records, and mining interest points of the user as the interest data of the user stored in the user push information base.
Further, the message pushing module 502 is configured to obtain, from a user pushing information base, a geographical location where the user most frequently uses the preset application; acquiring the geographic position of the user using the preset application in the current message pushing period; and determining the type of the message pushed by the preset application according to the geographical position of the user using the preset application in the current message pushing period and the geographical position which is most frequently appeared when the user uses the preset application.
Further, the message pushing apparatus 500 further includes:
and the fourth data collection module is used for counting the geographical positions of the users using the preset application in each preset time period in a preset period, and determining the geographical position stored in the user push information base, which is most frequently appeared when the users use the preset application.
Further, the message pushing module 502 is configured to encrypt the message and/or the message pushing interface of the preset application; when the user is detected to check the message, verifying whether the identity of the user is legal; and when the identity of the user is legal, displaying the message in the message pushing interface.
The message pushing device provided in the embodiment of the present invention can implement each process in the method embodiments of fig. 1 to fig. 2, and is not described here again to avoid repetition.
By adopting the message pushing device, a proper number of messages can be pushed for a user, and the readability of the pushed messages is improved, so that the stickiness of the user is enhanced, and the user experience is improved.
Referring to fig. 6, fig. 6 is a schematic diagram of a hardware structure of a mobile terminal for implementing various embodiments of the present invention.
The mobile terminal 100 includes, but is not limited to: radio frequency unit 101, network module 102, audio output unit 103, input unit 104, sensor 105, display unit 106, user input unit 107, interface unit 108, memory 109, processor 110, and power supply 111. Those skilled in the art will appreciate that the mobile terminal architecture shown in fig. 1 is not intended to be limiting of mobile terminals, which may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components. In the embodiment of the present invention, the mobile terminal includes, but is not limited to, a mobile phone, a tablet computer, a notebook computer, a palm computer, a vehicle-mounted terminal, a wearable device, a pedometer, and the like.
The processor 110 is configured to obtain an upper limit of the number of messages pushed by a preset application in a current message pushing period; and pushing a first number of messages of the preset application to a user, wherein the first number is smaller than or equal to the upper limit of the number of messages pushed by the preset application in the current message pushing period and is smaller than or equal to the number of messages to be pushed by the preset application in the current message pushing period.
The invention can push a proper number of messages for the user, and improves the readability of the pushed messages, thereby enhancing the user viscosity and improving the user experience.
It should be understood that, in the embodiment of the present invention, the radio frequency unit 101 may be used for receiving and sending signals during a message transmission or call process, and specifically, after receiving downlink data from a base station, the downlink data is processed by the processor 110; in addition, the uplink data is transmitted to the base station. Typically, radio frequency unit 101 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. In addition, the radio frequency unit 101 can also communicate with a network and other devices through a wireless communication system.
The mobile terminal provides wireless broadband internet access to the user through the network module 102, such as helping the user send and receive e-mails, browse webpages, access streaming media, and the like.
The audio output unit 103 may convert audio data received by the radio frequency unit 101 or the network module 102 or stored in the memory 109 into an audio signal and output as sound. Also, the audio output unit 103 may also provide audio output related to a specific function performed by the mobile terminal 100 (e.g., a call signal reception sound, a message reception sound, etc.). The audio output unit 103 includes a speaker, a buzzer, a receiver, and the like.
The input unit 104 is used to receive an audio or video signal. The input Unit 104 may include a Graphics Processing Unit (GPU) 1041 and a microphone 1042, and the Graphics processor 1041 processes image data of a still picture or video obtained by an image capturing device (e.g., a camera) in a video capturing mode or an image capturing mode. The processed image frames may be displayed on the display unit 106. The image frames processed by the graphic processor 1041 may be stored in the memory 109 (or other storage medium) or transmitted via the radio frequency unit 101 or the network module 102. The microphone 1042 may receive sound and may be capable of processing such sound into audio data. The processed audio data may be converted into a format output transmittable to a mobile communication base station via the radio frequency unit 101 in case of a phone call mode.
The mobile terminal 100 also includes at least one sensor 105, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor includes an ambient light sensor that can adjust the brightness of the display panel 1061 according to the brightness of ambient light, and a proximity sensor that can turn off the display panel 1061 and/or a backlight when the mobile terminal 100 is moved to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally three axes), detect the magnitude and direction of gravity when stationary, and can be used to identify the posture of the mobile terminal (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), and vibration identification related functions (such as pedometer, tapping); the sensors 105 may also include fingerprint sensors, pressure sensors, iris sensors, molecular sensors, gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc., which are not described in detail herein.
The display unit 106 is used to display information input by a user or information provided to the user. The Display unit 106 may include a Display panel 1061, and the Display panel 1061 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like.
The user input unit 107 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the mobile terminal. Specifically, the user input unit 107 includes a touch panel 1071 and other input devices 1072. Touch panel 1071, also referred to as a touch screen, may collect touch operations by a user on or near the touch panel 1071 (e.g., operations by a user on or near touch panel 1071 using a finger, stylus, or any suitable object or attachment). The touch panel 1071 may include two parts of a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 110, and receives and executes commands sent by the processor 110. In addition, the touch panel 1071 may be implemented in various types, such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. In addition to the touch panel 1071, the user input unit 107 may include other input devices 1072. Specifically, other input devices 1072 may include, but are not limited to, a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, a mouse, and a joystick, which are not described in detail herein.
Further, the touch panel 1071 may be overlaid on the display panel 1061, and when the touch panel 1071 detects a touch operation thereon or nearby, the touch panel 1071 transmits the touch operation to the processor 110 to determine the type of the touch event, and then the processor 110 provides a corresponding visual output on the display panel 1061 according to the type of the touch event. Although in fig. 6, the touch panel 1071 and the display panel 1061 are two independent components to implement the input and output functions of the mobile terminal, in some embodiments, the touch panel 1071 and the display panel 1061 may be integrated to implement the input and output functions of the mobile terminal, and is not limited herein.
The interface unit 108 is an interface through which an external device is connected to the mobile terminal 100. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification module, an audio input/output (I/O) port, a video I/O port, an earphone port, and the like. The interface unit 108 may be used to receive input (e.g., data information, power, etc.) from external devices and transmit the received input to one or more elements within the mobile terminal 100 or may be used to transmit data between the mobile terminal 100 and external devices.
The memory 109 may be used to store software programs as well as various data. The memory 109 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 109 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.
The processor 110 is a control center of the mobile terminal, connects various parts of the entire mobile terminal using various interfaces and lines, and performs various functions of the mobile terminal and processes data by operating or executing software programs and/or modules stored in the memory 109 and calling data stored in the memory 109, thereby performing overall monitoring of the mobile terminal. Processor 110 may include one or more processing units; preferably, the processor 110 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 110.
The mobile terminal 100 may further include a power supply 111 (e.g., a battery) for supplying power to various components, and preferably, the power supply 111 may be logically connected to the processor 110 via a power management system, so as to manage charging, discharging, and power consumption management functions via the power management system.
In addition, the mobile terminal 100 includes some functional modules that are not shown, and thus, the detailed description thereof is omitted.
Preferably, an embodiment of the present invention further provides a mobile terminal, which includes a processor 110, a memory 109, and a computer program stored in the memory 109 and capable of running on the processor 110, where the computer program, when executed by the processor 110, implements each process of the foregoing message pushing method embodiment, and can achieve the same technical effect, and in order to avoid repetition, details are not described here again.
The embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program implements each process of the above-mentioned message pushing method embodiment, and can achieve the same technical effect, and in order to avoid repetition, details are not repeated here. The computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
While the present invention has been described with reference to the embodiments shown in the drawings, the present invention is not limited to the embodiments, which are illustrative and not restrictive, and it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.
Claims (9)
1. A message pushing method, comprising:
acquiring an upper limit of the number of messages pushed by a preset application in a current message pushing period;
pushing a first number of messages of the preset application to a user, wherein the first number is smaller than or equal to the upper limit of the number of messages pushed by the preset application in the current message pushing period and is smaller than or equal to the number of messages to be pushed by the preset application in the current message pushing period;
the step of obtaining the upper limit of the number of messages pushed by the preset application in the current message pushing period comprises:
acquiring the use duration of the preset application used by the user corresponding to a message pushing time period of the preset application from a user pushing information base;
acquiring the reading time for reading the message in the preset application by the user;
and determining the upper limit of the number of messages pushed by the preset application in a message pushing time period according to the using time length and the reading time length.
2. Message push method according to claim 1,
when the message in the preset application is a message in a single format, the step of obtaining the reading duration of the user reading the message in the preset application includes: calculating the average time length of each message read by a user in the preset application, wherein the average time length is used as the read time length of the message in the preset application; the step of determining the upper limit of the number of messages pushed by the preset application in a message pushing period according to the use duration and the reading duration comprises: dividing the using time length by the reading time length, and determining the upper limit of the number of messages pushed by the preset application in a message pushing time period according to the dividing result;
when the message in the preset application is a message in multiple formats, the step of obtaining the reading duration of the message in the preset application read by the user includes: calculating the sum of the actual time lengths of at least one message read by a user in the preset application, and taking the sum as the read time length of the message in the preset application; the step of determining the upper limit of the number of messages pushed by the preset application in a message pushing period according to the use duration and the reading duration comprises: and comparing the using time length with the reading time length, and determining the upper limit of the number of messages pushed by the preset application in a message pushing time period according to the comparison result.
3. Message push method according to claim 1,
before the step of pushing the first number of messages of the preset application to the user, the method further includes:
acquiring the starting time of the user using the preset application corresponding to a message pushing time period of the preset application from the user pushing information base;
and determining the pushing time of a message pushing time period of the preset application according to the starting time.
4. The message pushing method of claim 1, wherein the step of pushing the first number of messages of the preset application to the user comprises:
obtaining interest data of a user from a user push information base;
and sorting the first number of messages according to the interest data of the user and/or the predicted reading duration of each message in the first number of messages in the preset application, and displaying the sorted first number of messages on a display interface of the preset application.
5. A message push apparatus, comprising:
the message number generation module is used for acquiring the upper limit of the number of messages pushed by the preset application in the current message pushing time period;
the message pushing module is used for pushing a first number of messages of the preset application to a user, wherein the first number is smaller than or equal to the upper limit of the number of messages pushed by the preset application in the current message pushing period and is smaller than or equal to the number of messages to be pushed by the preset application in the current message pushing period;
the message number generation module is used for acquiring the use duration of the preset application used by the user corresponding to a message pushing time period of the preset application from a user pushing information base; acquiring the reading time for reading the message in the preset application by the user; and determining the upper limit of the number of messages pushed by the preset application in a message pushing time period according to the using time length and the reading time length.
6. The message push apparatus of claim 5,
the message number generation module is configured to calculate an average time length for a user to read each message in the preset application as a read time length of the message in the preset application when the message in the preset application is a message in a single format; dividing the using time length by the reading time length, and determining the upper limit of the number of messages pushed by the preset application in a message pushing time period according to the dividing result; when the messages in the preset application are messages in various formats, calculating the sum of the actual time lengths of at least one message read by a user in the preset application, and taking the sum as the read time length of the message in the preset application; and comparing the using time length with the reading time length, and determining the upper limit of the number of messages pushed by the preset application in a message pushing time period according to the comparison result.
7. The message pushing apparatus as recited in claim 5, further comprising:
the determining module is used for acquiring the starting time of the user using the preset application corresponding to a message pushing time period of the preset application from the user pushing information base; and determining the pushing time of a message pushing time period of the preset application according to the starting time.
8. The message push apparatus of claim 5,
the message pushing module is used for acquiring interest data of the user from a user pushing information base; and sorting the first number of messages according to the interest data of the user and/or the predicted reading duration of each message in the first number of messages in the preset application, and displaying the sorted first number of messages on a display interface of the preset application.
9. A mobile terminal, characterized in that it comprises a processor, a memory and a computer program stored on the memory and executable on the processor, which computer program, when executed by the processor, implements the steps of the message push method according to any of claims 1 to 3.
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| CN113491878A (en) * | 2021-07-16 | 2021-10-12 | 广州七七游网络科技有限公司 | Game information pushing method, device, equipment and readable storage medium |
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