WO2018086462A1

WO2018086462A1 - Method and device for generating loading, push, and interaction information of service data

Info

Publication number: WO2018086462A1
Application number: PCT/CN2017/107948
Authority: WO
Inventors: 李莉
Original assignee: 阿里巴巴集团控股有限公司
Priority date: 2016-11-10
Filing date: 2017-10-27
Publication date: 2018-05-17
Also published as: CN108073605B; CN108073605A

Abstract

A method and device for generating loading, push, and interaction information of service data. The method of generating loading information of service data comprises: downloading, by a terminal, and from a server, a service object, wherein the terminal has a user identifier, and the service object comprises service data and one or more candidate interaction information (201); acquiring preferred interaction information corresponding to the user identifier (202); querying candidate interaction information matching the preferred interaction information to serve as target interaction information (203); and loading, according to the target interaction information, the service data (204). The method utilizes user preference to dynamically select a suitable interaction method, preventing the issue of an interaction method being fixed owing to a preset interaction method, thereby enhancing flexibility of interaction methods.

Description

Method and device for loading, pushing and interactive information of business data

The present application claims the priority of the Chinese Patent Application No. 201610995501.7 filed on November 10, 2016, entitled "A Method for Loading, Pushing, and Transmitting Information, and Apparatus" for the application of the invention, the entire contents of which are incorporated by reference. Combined in this application.

Technical field

The present invention relates to the technical field of computer processing, and in particular, to a method for loading service data, a method for pushing service data, a method for generating preference interaction information, a method for generating candidate interaction information, and a service data. Loading device, a push device for business data, a device for generating preference information, a device for generating candidate interaction information, a terminal device, and a server.

Background technique

The business data of the Internet is often displayed in the form of creative pictures, and the user will jump to other pages for browsing and subsequent operations after clicking.

However, because the click interaction is boring and lacks a sense of participation, the user's willingness to click is not strong; moreover, the user may be limited to certain scenes (such as cooking, washing clothes, etc.) or limited to the device itself (such as a virtual reality helmet, Watch), it is not convenient to click.

Therefore, in addition to the traditional interaction method of clicking on this, many business data also provide other more vivid interaction modes such as somatosensory interaction, voice interaction, expression interaction, etc., and follow-up operations through interactions such as body feeling, voice, and expression.

In actual situations, interactions such as somatosensory interaction, voice interaction, and expression interaction are generally set in advance, and the flexibility is poor, resulting in low success rate of interaction, cumbersome interaction, and even inability to perform interactive operations.

For example, if a user has a language barrier, if the interaction mode is set to voice interaction, the success rate of the user interaction is low.

For another example, if a terminal does not have a gyroscope, if the interaction mode is set to a somatosensory interaction, the user cannot interact.

Summary of the invention

In view of the above problems, embodiments of the present application are provided to provide a method for loading service data, a method for pushing service data, and a preference interaction information, which overcome the above problems or at least partially solve the above problems. Method for generating candidate information, a method for generating candidate interaction information, and a corresponding loading device for business data, a device for pushing business data, a device for generating preference information, and a device for generating candidate interaction information, Kind of terminal device, a kind of server.

According to an aspect of the present application, a method for loading service data is provided, including:

Downloading a service object from a server in the terminal, where the terminal has a user identifier, where the service object includes service data and one or more candidate interaction information;

Obtaining preference interaction information corresponding to the user identifier;

Querying candidate interaction information that matches the preference interaction information as target interaction information;

Loading the service data according to the target interaction information.

According to another aspect of the present invention, a method for pushing service data is provided, including:

When receiving a service request sent by the terminal, the server searches for a service object according to the service request, where the terminal has a user identifier, where the service object includes service data and one or more candidate interaction information;

Pushing the service data and the target interaction information to the terminal to load the service data according to the target interaction information.

According to another aspect of the present invention, a method for generating preference interaction information is provided, including:

Collecting user interaction information and target context information generated when the business data is interactively operated;

Generating a preference event by using user interaction information under the target context information;

The preference interaction information is generated using the target context information and the preference event.

According to another aspect of the present invention, a method for generating candidate interaction information is provided, including:

Identify business data;

Setting operation information for the business object;

Setting a trigger event to the trigger operation information;

The candidate interaction information is generated by using the trigger operation information and the trigger event.

According to another aspect of the present invention, there is provided a loading device for service data, the device being located in a terminal, comprising:

a service object downloading module, configured to download a service object from a server, where the terminal has a user identifier, where the service object includes service data and one or more candidate interaction information;

a preference interactive information terminal acquiring module, configured to acquire preference interaction information corresponding to the user identifier;

a target interaction information terminal querying module, configured to query candidate interaction information that matches the preference interaction information, as target interaction information;

The service data loading module is configured to load the service data according to the target interaction information.

According to another aspect of the present invention, a push device for service data is provided, the device being located in a server, including:

a service object search module, configured to: when receiving a service request sent by the terminal, search for a service object according to the service request, where the terminal has a user identifier, where the service object includes service data and one or more candidate interaction information;

a preference interaction information server obtaining module, configured to acquire preference interaction information corresponding to the user identifier;

a target interaction information server query module, configured to query candidate interaction information that matches the preference interaction information, as target interaction information;

And a data pushing module, configured to push the service data and the target interaction information to the terminal, to load the service data according to the target interaction information.

According to another aspect of the present invention, a device for generating preference interaction information is provided, including:

The interaction operation information collection module is configured to collect user interaction information and target context information generated when the business data is interactively operated;

a preference event generating module, configured to generate a preference event by using user interaction information under the target context information;

And a preference interaction information generating module, configured to generate preference interaction information by using the target context information and the preference event.

According to another aspect of the present invention, a device for generating candidate interaction information is provided, including:

a service data determining module for determining service data;

Triggering an operation information setting module, configured to trigger operation information on the setting of the business object;

a trigger event setting module, configured to set a trigger event to the trigger operation information;

The candidate interaction information generating module is configured to generate candidate interaction information by using the trigger operation information and the trigger event.

a service data determining module for determining service data;

According to another aspect of the present invention, a server is provided, comprising:

One or more processors;

Memory; and

One or more modules, the one or more modules being stored in the memory and configured to be executed by the one or more processors, wherein the one or more modules have the function of receiving a terminal When the service request is sent, the service object is searched according to the service request, where the terminal has a user identifier, and the service object includes service data and one or more candidate interaction information;

According to another aspect of the present invention, a terminal device is provided, including:

One or more processors;

Memory;

One or more programs, one or more of which are stored in a memory, and configured to be executed by one or more processors. The one or more programs include instructions for:

One or more processors;

Memory; and

One or more modules, the one or more modules being stored in the memory and configured to be executed by the one or more processors, wherein the one or more modules have the following functions:

Identify business data;

Setting operation information for the business object;

Setting a trigger event to the trigger operation information;

Embodiments of the present application include the following advantages:

The embodiment of the present application downloads the service data and one or more candidate interaction information from the server in the terminal, acquires the preference interaction information of the user, and queries the candidate interaction information that matches the preference interaction information, and uses the target interaction information to load the service data. The user's preference dynamically selects the appropriate interaction mode to avoid the problem that the interaction mode is fixed due to the prior setting of the interaction mode, thereby improving the flexibility of the interaction mode, and excluding interactions that are difficult to interact due to factors such as user preference and terminal hardware support. In this way, the user interaction and the interactive mode that is easy to interact are selected, thereby improving the success rate and simplicity of the interaction operation, and avoiding the problem that the interaction cannot be performed.

DRAWINGS

1 is an architectural diagram of a processing system of service data of the present application;

2 is a flow chart showing the steps of an embodiment of a method for loading service data according to the present application;

3 is a flow chart of steps of another embodiment of loading a service data of the present application;

4 is a flow chart of steps of an embodiment of loading a service data according to another application of the present application;

FIG. 5 is a diagram showing an example of loading service data according to an embodiment of the present application; FIG.

6 is a flow chart showing the steps of an embodiment of a method for pushing service data according to the present application;

7 is a flow chart of steps of an embodiment of a method for generating preference interaction information according to the present application;

8 is a flow chart of steps of an embodiment of a method for generating candidate interaction information according to the present application;

9 is a structural block diagram of an embodiment of a loading device for service data according to the present application;

10 is a structural block diagram of an embodiment of a push device for service data according to the present application;

11 is a structural block diagram of an embodiment of a device for generating preference interaction information according to the present application;

12 is a structural block diagram of an embodiment of a device for generating candidate interaction information according to the present application;

FIG. 13 is a schematic structural diagram of a terminal device according to an embodiment of the present application;

FIG. 14 is a schematic structural diagram of a server according to an embodiment of the present disclosure;

FIG. 15 is a schematic structural diagram of a terminal device according to an embodiment of the present application;

FIG. 16 is a schematic structural diagram of a server provided by an embodiment of the present application.

detailed description

The above described objects, features and advantages of the present application will become more apparent and understood.

The service data in the embodiment of the present application may have different characteristics for different service domains, that is, the service data may refer to an object having the characteristics of the service domain.

For example, for the news media field, the business data can be news data; for the mobile communication field, the business object can be communication data; for the electronic commerce (Electronic Commerce, EC) field, the business data can be advertising data ( Such as product images, product links, etc., and so on.

In different fields, although the domain characteristics of business data are different, the essence is data, for example, text data, image data, audio data, video data, etc., relatively, processing of business data. The essence is the processing of data.

In order to enable those skilled in the art to better understand the embodiments of the present application, in the embodiment of the present application, the advertisement data is described as an example of the service data.

In the embodiment of the present application, referring to FIG. 1 , an embodiment of the present application provides a service data processing system, where the system may include a server 110 and one or more terminals 120.

The server 110 may be an independent server or a server cluster, for example, a distributed system; the terminal 120 may be a mobile terminal, such as a mobile phone 121, a tablet 122, a smart watch, a smart bracelet, a smart glasses, a virtual reality helmet. For example, the embodiment of the present application does not limit the fixed terminal, such as the computer 123.

In an actual application, the server 110 serves as a platform, and can collect business data provided by the background user and distribute the data to the front-end user through different channels.

In the embodiment of the present application, the background user can log in to the server 110, set the service data, and set information related to the interaction operation, and provide the candidate interaction information as the candidate interaction information to the front-end user selection.

The candidate interaction information may be set by the experience of the back-end user, or may be provided by the server to assist the back-end user in making a decision. For example, the recommendation methods include “recently popular interaction mode” and “interaction mode with high peer conversion rate”. Wait.

In addition, based on the business domain, in addition to the business data and its corresponding one or more candidate interaction information, the background user can also set relevant parameters for the business data.

For example, for the advertisement data, the background user is the advertiser, and the advertiser can set relevant parameters such as keywords and bids for the advertisement data.

The front-end user may use the terminal 120, especially in the process of interacting with the service data. The information related to the interaction is accumulated, and the preference information of the front-end user is trained by collecting the information.

Through the comparison between the candidate interaction information and the preference interaction information, the target interaction information suitable for the front-end user is selected from the candidate interaction information, thereby loading the service data, and then performing subsequent operations based on the preferences of the front-end user, thereby improving the success of the interaction operation. Rate and improve the ease of interaction.

It should be noted that the target interaction information is selected from the candidate interaction information according to the preference interaction information of the front-end user. This operation may be performed in the server 110 or in the terminal 120. The specific implementation manner is introduced below.

Referring to FIG. 2, a flow chart of a method for loading a service data of the present application is shown. In the embodiment of the present application, from the perspective of the terminal, the candidate interaction information is selected according to the preference interaction information of the front-end user. The target interaction information may specifically include the following steps:

Step 201: Download a business object from a server in the terminal.

In the embodiment of the present application, the terminal may send a loading request of the service object to the server, where the loading request is equivalent to traffic (traffic, website access amount).

For the server, the traffic of the server may be the traffic of the server itself or the externally introduced traffic. Relatively speaking, the front-end user may operate on the website of the server itself or an external website, triggering a loading request of the business object.

For example, a user may search for a keyword to trigger a loading request of a business object on a page of a shopping website (a website of a server), or search for a keyword to trigger a loading request of a business object in an external search engine, and may also be externally The website browses related web pages, clicks on the logo to trigger the loading request of the business object, and so on.

If the server receives the loading request of the business object, it can find the business data that matches the loading request.

In one example, if the user searches for a certain keyword on the page of the server or the external search engine, the keyword is included in the loading request, and after receiving the loading request, the server searches for the business data pre-bound to the keyword.

In this example, the business data of some business areas, in addition to matching with keywords, can be further filtered according to factors such as its own quality, set parameters, etc. For example, for advertising data, RPM can be further calculated ( Thousands of impressions, such as RPM=Bid*CTR (Click Probability)*1000, sorted by RPM, and select the highest R (N is a positive integer) business data.

Of course, in addition to the keyword matching, the server can also match the service data in other manners, for example, the user's operation mode, the user information, and the like.

If the matching service data is matched, one or more candidate interaction information may be extracted and combined into a service pair. For example, if the terminal is pushed to the terminal, the service object received by the terminal includes the service data and one or more candidate interaction information.

Step 202: Obtain preference interaction information corresponding to the user identifier.

In the embodiment of the present application, the terminal has a user identifier, and the user identifier is information of a uniquely determined user, for example, a user account, a cookie, an IMEI (International Mobile Equipment Identity) of the terminal, and the like.

In the processing system of the service data, the information recorded by the front-end user during the interaction operation may be collected, and the preference interaction information of the front-end user is trained and bound to the user identifier of the front-end user.

In practical applications, the interaction mode of the front-end user preferences and easy interaction can be generally recorded in the preference interaction information. The front-end user does not like it, and the interaction mode that is difficult to interact due to factors such as the terminal hardware does not generally load the preference interaction information.

In a training mode, collecting information about the user's successful interaction with the business data in the most recent period (such as one month), and classifying the context information such as time, location, and scene, and then counting the frequency of using different sensors for interaction. Parameters such as time closeness, and then weighted to calculate the interaction of different sensor preferences.

In addition, you can use SVM (Support Vector Machine), decision tree and other machine learning methods, using time, place, scene and other context information as features, training the prediction model, for specific time, place, scene and other parameters The user's preference interaction information is predicted.

Due to the large amount of calculation, the preference interaction information is generally trained in the cloud. If the trained preference interaction information is stored in the server, the terminal may send the user identifier to the server along with the loading request of the business object, while downloading the business object, Download the preference interaction information corresponding to the user ID.

If the trained preference interaction information is stored in another server, the terminal may send the user identifier to other servers, and download the preference interaction information corresponding to the user identifier from other servers.

In addition, if the preference interaction information corresponding to the user identifier has been downloaded and cached locally in the terminal, the preference interaction information corresponding to the user identifier may be directly extracted in the local cache of the terminal.

In addition to collecting information recorded by the front-end user during the interaction operation, and training the preference interaction information, the front-end user can also input the preference interaction operation, which is not limited in the embodiment of the present application.

Of course, in order to ensure the user's privacy and right to know, the user to which the terminal belongs may be checked whether the user belongs to the specified plan. If yes, the user to which the terminal belongs is authorized to train the user preference information, and the user may continue to be trained. Preference information, if the user to which the terminal belongs does not join the execution plan, and confirms that the user to which the terminal belongs does not authorize the training user preference information, the training user preference information is terminated.

The specified plan may include, but is not limited to, a user experience plan initiated by a website to which the server belongs, and the like.

Step 203: Query candidate interaction information that matches the preference interaction information as target interaction information.

In the terminal, the preference interaction information of the front-end user can be compared with the candidate interaction information provided by the back-end user. If the preference interaction information of the front-end user matches the candidate interaction information provided by the back-end user, the candidate interaction can be performed. The information is confirmed to be the target interaction information suitable for the front-end user.

Step 204: Load the service data according to the target interaction information.

In the terminal, the service data is loaded according to the target interaction information, and displayed to the user, and the user can perform the interaction operation through the target interaction information.

Referring to FIG. 3, a flow chart of the steps of the method for loading another service data of the present application is shown. In the embodiment of the present application, from the perspective of the terminal, the candidate interaction information according to the preference of the front-end user is illustrated from the candidate interaction information. Selecting the target interaction information may include the following steps:

Step 301: Download a business object from a server in the terminal.

In the embodiment of the present application, the terminal has a user identifier, and the service object includes service data and one or more candidate interaction information, where the candidate interaction information may be JSON (JavaScript Object Notation, a lightweight data exchange format). Data, XML (Extensible Markup Language) data, and more.

In a specific implementation, the candidate interaction information includes a trigger event and trigger operation information.

The trigger operation information records information for performing an operation, for example, for advertisement data of a certain item, the operation may include jumping a product detail page, collecting, adding a shopping cart, and the like.

The trigger event is a condition for performing the operation, for example, a somatosensory gesture "heart shape", a facial expression "smile", a voice "I want to view product details", and the like.

It should be noted that one trigger operation information may correspond to one or more trigger events, which may be a type of event (such as a somatosensory gesture) or a specific event (such as a somatosensory gesture "heart shape"). This embodiment of the present application does not limit this.

Step 302: Obtain preference interaction information corresponding to the user identifier.

In a specific implementation, the preference interaction information includes target context information and a preference event, wherein the preference interaction information may be JSON data, XML data, or the like.

The front-end user and the terminal continuously perform transparent interaction. During this interaction, the terminal obtains context information related to the front-end user requirements to confirm what kind of service is provided for the user.

In the embodiment of the present application, the target context information may refer to background information related to the front-end user preference, and may include one or more of the following:

(1) Computing context mainly refers to the network state of the information space, such as network availability, network bandwidth, and device performance.

(2) User context mainly refers to the information of the current service object, including the user's personality, location, social relationship, exercise status, and health status.

(3) Physical context mainly refers to basic physical environment information, including light and dark, noise, climate, temperature, etc.

In practical applications, target context information of different dimensions may be selected according to characteristics of different service data.

In one example, for advertising data, its target context information may include time (eg, day, night), location (eg, office, home), scene (eg, work, leisure), and the like.

The preference event may refer to an event in the target context information that is preferred to interact, such as a somatosensory gesture, a voice, and the like.

It should be noted that one target context information may correspond to one or more preference events, which may be a type of event (such as a somatosensory gesture) or a specific event (such as a somatosensory gesture "heart shape"). This embodiment of the present application does not limit this.

Step 303: Detect real-time context information.

In a specific implementation, the terminal may perform real-time context information detection according to the dimension of the target context information.

For example, if the target context information may include time, place, and scene, correspondingly, the current time, place, and scene may be detected as real-time context information.

Step 304: When the real-time context information matches the target context information, extract a preference event corresponding to the target context information.

If the real-time context information is detected, the target context information matching the real-time context information may be selected to be compared with the target context, thereby extracting a preference event suitable for the current context.

It should be noted that the real-time context information and the target context information may be full-pair matching. If the full-scale pairing is not possible, partial pairing may be performed, for example, the target context information with the highest number of pairs or the highest weight of pairing is considered. It is a matching target context information, which is not limited by the embodiment of the present application.

Step 305: Search for a trigger event that matches the preference event for each trigger operation information.

In a specific implementation, preference events and trigger events can be matched in a manner that is broadly paired.

For example, if the preference event is the type of the event, the trigger event is also the type of the event. When the two types are the same, such as a somatosensory gesture, the two can be considered to match.

In addition, preference events and trigger events can also be matched by applying exact pairing.

For example, if the preference event is a specific event, the trigger event is also a specific event. When the two types are the same, such as the somatosensory gesture "heart shape", the two can be considered to match.

Of course, the above-mentioned pairing manner is only an example. When the embodiment of the present application is implemented, other pairing manners may be set according to actual conditions, which is not limited by the embodiment of the present application. In addition, in addition to the above-mentioned pairing manner, other matching methods may be adopted by those skilled in the art according to actual needs, and the embodiment of the present application does not limit this.

If the matching of the preference event and the triggering event is successful, and the number is one, the candidate interaction information to which the triggering event belongs may be directly set as the target interaction information.

If the matching of the preference event and the triggering event is successful, and the number is two or more, a matching preference event and a triggering event may be selected from the two or more matching preference events and trigger events, The matched preference event and trigger event are set as target interaction information.

In a selection manner, the preference interaction information further includes a preference degree of the preference event, and the candidate interaction information further includes a trigger weight of the trigger event.

In this way, the event weight can be calculated by using the preference level of the preference event and the trigger weight of the trigger event, such as the product of the two as the event weight.

Select the trigger event according to the event weight, such as the trigger event with the highest event weight.

In addition to the event weights, the triggering event may be selected in other manners, for example, random selection, sorting selection, and the like, which is not limited by the embodiment of the present application.

If the pairing of the preference event and the triggering event fails, a triggering event may be selected from the triggering event according to certain rules (such as priority, randomness, similarity of the somatosensory gesture, etc.) as a triggering event that matches the preferred event.

Step 306: Set the trigger event and the trigger operation information as target interaction information.

When the trigger event is determined, the trigger event and its corresponding trigger operation information may be set as the target interaction information, and the service data is loaded.

Step 307: Generate interaction prompt information for the trigger event and the trigger operation information in the target interaction information.

In the embodiment of the present application, the interaction prompt information is generated for the trigger event in the target interaction information to prompt the user how to interact.

For example, if the trigger operation information is added to the shopping cart and the trigger event is the voice “I want to purchase”, an interactive prompt message “Add to the shopping cart: say “I want to buy” to the mobile phone” may be generated.

In a specific implementation, the prompt template may be set in advance for the trigger operation information, and the location of the trigger event is retained in the prompt template, and the related information of the trigger event is filled in the location, and the interactive prompt information may be generated.

For example, the prompt template added to the shopping cart is “Add to Cart: ***”, where *** is the location of the trigger event, and if the trigger event is the voice “I want to buy”, the prompt text corresponding to the voice is extracted. With the mobile phone saying ", fill in the "I want to buy" into the location, you can generate a mutual reminder message "Add to the shopping cart: say 'I want to buy' to the phone."

Step 308, when the service data is loaded, displaying the interaction prompt information.

In a specific implementation, the service data and the interaction prompt information may generate a new service data, and when the new service data is loaded as a whole, the interaction prompt information may be displayed.

Of course, the service data and the interactive prompt information can be separately loaded and displayed, which is not limited in this embodiment of the present application.

The embodiment of the present application selects a corresponding preference event by using context information, thereby determining a matching trigger event and its triggering operation information as a target interaction mode, and dividing the context information by different granularity, can more accurately determine the user's preference and improve the accuracy of the preference information. Therefore, the accuracy of the interaction mode is improved, and the success rate and simplicity of the interaction operation are further improved.

Referring to FIG. 4, a flow chart of the steps of the method for loading the service data of the present application is shown. In the embodiment of the present application, the front-end user performs the interaction operation according to the target interaction information from the perspective of the terminal. Including the following steps:

Step 401: Download a business object from a server in the terminal.

The terminal has a user identifier, and the service object includes service data and one or more candidate interaction information.

Step 402: Obtain preference interaction information corresponding to the user identifier.

Step 403: Query candidate interaction information that matches the preference interaction information as target interaction information.

Step 404: Load the service data according to the target interaction information.

Step 405: Call a sensor corresponding to the target interaction information to detect user interaction information.

Step 406: Perform a specified operation on the service data according to the target interaction information when the user interaction information matches the target interaction information.

In a specific implementation, after the service data is loaded, the user can perform an interaction operation for subsequent operations such as browsing.

After the service data is loaded, the terminal may invoke the responding sensor to detect information generated by the front-end user when interacting, and obtain user interaction information.

For example, if the target interaction information includes a somatosensory gesture, the gyroscope may be invoked for detection; if the target interaction information includes speech, the microphone may be invoked for detection; if the target interaction information includes a facial expression, the camera may be called for detection, and the like.

If the user interaction information matches the previously selected target interaction information, the specified operation can be performed on the business data.

In an embodiment of the present application, the preference interaction information includes target context information and a preference event, and the candidate interaction information includes a trigger event and trigger operation information.

In the embodiment of the present application, step 406 may include the following sub-steps:

Sub-step 4061, determining user interaction events by using the user interaction information;

Sub-step 4062, when the user interaction event matches the trigger event in the target interaction information, perform an operation on the service data according to the trigger operation information.

In a specific implementation, if user interaction information is collected, the user interaction event may be identified, such as a somatosensory gesture recognition, a voice recognition, an expression recognition, and the like.

If the identified user interaction event matches the selected trigger event, the operation data may be performed in accordance with the trigger operation information.

It should be noted that the user interaction event may be a type of event (such as a somatosensory gesture) or a specific event (such as a somatosensory gesture "heart shape"), so the pairing between the user interaction event and the trigger event The method may be a broad match, or may be a method of exact pairing, which is not limited by the embodiment of the present application.

In order to enable a person skilled in the art to better understand the embodiments of the present application, the following describes the method for processing service data in the embodiment of the present application by using the advertisement data as an example of the service data.

Advertisers set advertising data for a bag, including images, links, prices, sales, and more.

At the same time, for the advertisement data, candidate interaction information is set, one form (without trigger weight) as shown in Table 1, and another form (with trigger weight) as shown in Table 2.

Table 1

Table 2

The preferred interaction information of the front-end user (characterized by the user identification), one form (with no degree of preference) is shown in Table 3, and the other form (with degree of preference) is shown in Table 4.

table 3

目标上下文信息Target context information	时间time	地点location	场景Scenes	偏好事件Preference event
11	白天day	办公室office	工作jobs	体感手势Somatosensory gesture
22	晚上at night	家Family	休闲Leisure	语音voice

Table 4

In a pairing method:

Suppose application table 1 is paired with table 3. If real-time context information is detected, the time is “daytime”, location For the "office" and the scenario as "work", the sequence number of the target context information matching the real-time context information is 1 in the table 3, and the preference event corresponding to the sequence number 1 is a somatosensory gesture.

In Table 1, for each trigger operation information, a trigger event matching the preference event (sense gesture) is queried, and the obtained target interaction information is as shown in Table 5.

table 5

序号Serial number	触发操作信息Trigger operation information	触发事件trigger event
11	收藏宝贝Collection baby	体感手势“心形”Somatosensory gesture "heart shape"
22	跳转商品详情页Jump product details page	体感手势“快速左甩”Somatosensory gesture "fast left"
33	添加购物车Add shopping cart	体感手势“对勾”Somatosensory gesture "check mark"

In another pairing method:

Suppose the application table 1 is paired with the table 3. If the real-time context information is detected, the time is “evening”, the location is “home”, and the scene is “casual”, then the target context matching the real-time context information is queried in Table 3. The sequence number of the information is 2, and the preference event corresponding to the sequence number 1 is voice.

In Table 1, for each trigger operation information, a trigger event matching the preference event (speech) is queried, and because of the trigger operation information for the favorite baby, the trigger event interaction option matching "speech" is not found, Therefore, the somatosensory gesture can be selected as a matching trigger event according to the priority set by the advertiser, and the obtained target interaction information is as shown in Table 6.

Table 6

序号Serial number	触发操作信息Trigger operation information	触发事件trigger event
11	收藏宝贝Collection baby	体感手势“心形”Somatosensory gesture "heart shape"
22	跳转商品详情页Jump product details page	语音“我要查看商品详情”Voice "I want to view product details"
33	添加购物车Add shopping cart	语音“我要购买”Voice "I want to buy"

In another pairing method:

Assume that the application table 2 is paired with the table 4, and if the real-time context information is detected, the time is “evening”, the location is “home”, and the scene is “casual”, then the target context matching the real-time context information is queried in Table 4. The serial number of the information is 2, and the preferred events corresponding to the serial number 2 are voice, facial expression, and somatosensory gesture.

In Table 2, for each trigger operation information, a trigger event matching the preference event (sense gesture) is queried, and the obtained target interaction information is as shown in Table 5.

Among them, the advertiser sets the two kinds of triggering events: the somatosensory gesture and the facial expression for the collection baby. The event weight of the somatosensory gesture is 0.1×0.4=0.04, and the event weight of the facial expression=0.9×0.1=0.09, that is, the event right of the facial expression. Significant For the event weight of the somatosensory gesture, the facial expression "smile" is selected as the trigger event of the final match.

The advertiser sets three trigger events for the body gesture, facial expression and voice for the jump product details page. The event weight of the somatosensory gesture = 0.5×0.4=0.2, the event weight of the facial expression = 0.3×0.1=0.03, the event of the voice The weight = 0.2 × 0.5 = 0.1, that is, the event weight of the somatosensory gesture is the highest, and the somatosensory gesture "fast left" is selected as the matching trigger event.

The advertiser sets the somatosensory gesture and the voice two trigger events for adding the shopping cart. The event weight of the somatosensory gesture is 0.5×0.4=0.2, and the event weight of the speech is 0.5×0.5=0.25, that is, the event weight of the speech is greater than the somatosensory gesture. For the event weight, select the voice "I want to buy" as the trigger event for the final match.

Therefore, the obtained target interaction information is as shown in Table 7.

Table 7

序号Serial number	触发操作信息Trigger operation information	触发事件trigger event
11	收藏宝贝Collection baby	面部表情“微笑”Facial expression "smile"
22	跳转商品详情页Jump product details page	体感手势“快速左甩”Somatosensory gesture "fast left"
33	添加购物车Add shopping cart	语音“我要购买”Voice "I want to buy"

For the target interaction information with the sequence number 1 in Table 7, the interactive prompt information “Collected goods: please face the lens is small” may be generated; for the target interaction information with the serial number 2 in Table 7, the interactive prompt information may be generated “View product details: Quickly click on the phone to the left; for the target interaction information with the serial number 3 in Table 7, you can generate an interactive prompt message "Add to Cart: I want to buy".

As shown in FIG. 5, advertisement data such as pictures, prices, sales, and the like are loaded in the area 501, and in the area 502, the interactive prompt information can be loaded accordingly.

At the same time, the terminal can call the camera, the gyroscope, and the microphone to detect the user interaction information.

If the user wants to join the shopping cart after browsing the advertisement data and the interactive prompt information, he or she will say "I want to buy", and at this time, the terminal detects the voice data (user interaction information), thereby performing voice recognition and obtaining text information of the voice data. "I want to buy" (user interaction event) to add the item corresponding to the ad data to the shopping cart.

Referring to FIG. 6 , a flow chart of the steps of the method for pushing the service data of the present application is shown. In the embodiment of the present application, from the perspective of the server, the candidate interaction information is selected from the candidate interaction information according to the preference information of the front-end user. The target interaction information may specifically include the following steps:

Step 601: When receiving a service request sent by the terminal, the server searches for a service object according to the service request.

In a specific implementation, the terminal has a user identifier, and the user identifier can be sent to the server along with the service request.

Business objects include business data and one or more candidate interaction information.

In an embodiment of the present application, the candidate interaction information includes a trigger event and trigger operation information.

Step 602: Acquire preference interaction information corresponding to the user identifier.

In an embodiment of the present application, the preference interaction information includes target context information and a preference event.

Step 603: Query candidate interaction information that matches the preference interaction information as target interaction information.

In an embodiment of the present application, in step 603, the server may acquire the real-time context information of the terminal; when the real-time context information matches the target context information, extract a preference event corresponding to the target context information; A trigger event matching the preference event is searched for each trigger operation information; and the trigger event and the trigger operation information are set as target interaction information.

In an example of the embodiment of the present application, the preference interaction information further includes a preference degree of the preference event, and the candidate interaction information further includes a trigger weight of the trigger event.

Therefore, in this example, in step 603, the server may further calculate an event weight by using a preference degree of the preference event and a trigger weight of the trigger event; and selecting a matching trigger event according to the event weight.

Step 604: Push the service data and the target interaction information to the terminal to load the service data according to the target interaction information.

In one embodiment of the present application, the business data can be loaded as follows:

And generating an interaction prompt information for the trigger event and the trigger operation information in the target interaction information; and displaying the interaction prompt information when loading the service data.

In a specific implementation, the target interaction information may be used to trigger the terminal to call the sensor corresponding to the target interaction information to detect user interaction information; when the user interaction information matches the target interaction information, according to the target interaction information The business data performs the specified operation.

Further, the triggering operation information in the target interaction information may be further configured to: when the user interaction event determined by using the user interaction information matches a trigger event in the target interaction information, according to the triggering operation information Business data performs operations.

In the embodiment of the present application, the application is basically similar to the application of the loading embodiment of the service data, so the description is relatively simple, and the related parts can be referred to the description of the loading embodiment of the service data, and the embodiment of the present application does not Detailed.

Referring to FIG. 7, a flow chart of steps of an embodiment of a method for generating preference interaction information according to the present application is shown. The body can include the following steps:

Step 701: Collect user interaction information and target context information generated when the business data is interactively operated.

In the embodiment of the present application, if the business object displays and displays the interaction prompt information in the terminal, if the user interacts according to the interaction prompt information and the interaction is successful, the user interaction information may be collected at this time.

For example, if the user triggers a somatosensory gesture, the gyroscope may be called to perform detection to obtain user interaction information of the somatosensory gesture; if the user triggers the voice, the microphone may be invoked for detection to obtain user interaction information of the somatosensory voice; if the user triggers the facial expression, Then you can call the camera to detect, get user interaction information of facial expressions, and so on.

In the meantime, the embodiment records the target context information, that is, the background information related to the front-end user preference, and may include one or more of the following:

Step 702: Generate a preference event by using user interaction information under the target context information.

In the embodiment of the present application, the collected original data, that is, the target context information and the user interaction information may be clustered, and the interaction operation of the user in different contexts is counted, and the preference event is obtained.

In one example, parameters such as frequency and time closeness of using different sensors for different operations in different backgrounds can be counted, and the usage of different sensors in different backgrounds is calculated by weighting as a preference event.

Step 703: Generate preference interaction information by using the target context information and the preference event.

In a specific implementation, for the target context information and the preference event, the preference interaction information may be generated according to an agreed format.

One form is shown in Table 8, which forms a mapping relationship between the target context information and the preference event, and another form is shown in Table 9, which forms a mapping relationship between the target context information and the preference event with the degree of preference. system.

Table 8

Table 9

In the embodiment of the present application, the preference interaction information is used to match the candidate interaction information corresponding to the service data with the target interaction information, so that the service data is loaded according to the target interaction information.

It should be noted that, since the application of the preference interaction information is basically similar to the application of the loading embodiment of the service data, the description is relatively simple, and the relevant part can be referred to the description of the loading embodiment of the service data. This will not be detailed.

Referring to FIG. 8 , a flow chart of steps of an embodiment of a method for generating candidate interaction information according to the present application is shown. Specifically, the method may include the following steps:

Step 801, determining service data.

In the network platform, each user (including natural persons and enterprises) can configure at least one account, the user can log in to the account in the network platform, and manage business data under the account, such as uploading, modifying, deleting, etc. .

The user may select a setting candidate interaction information from the existing service data, or may re-upload a service data setting candidate interaction information, and the like, which is not limited in this embodiment of the present application.

Step 802: Trigger operation information on the setting of the business object.

Step 803, setting a trigger event to the trigger operation information.

In the embodiment of the present application, the network platform may recommend one or more candidate triggering operation information and one or more candidate triggering events for the user to select based on factors such as the interaction frequency and the number of interactions, and the user may trigger the operation information from the candidates. Select the desired trigger operation information and trigger event from the candidate trigger events.

Of course, users can also upload customized trigger operation information and trigger events to the network platform for setting. The application embodiment does not limit this.

Step 804: Generate candidate interaction information by using the trigger operation information and the trigger event.

In a specific implementation, for triggering the operation information and the preference event, the candidate interaction information may be generated according to an agreed format.

One form is shown in Table 10, which forms a mapping relationship between the triggering operation information and the triggering event. The other form is as shown in Table 11, which forms a mapping relationship between the triggering operation information and the triggering event carrying the triggering weight. .

Table 10

Table 11

It should be noted that, in addition to the candidate interaction information, the user may also set other information. For example, for the advertisement data, the keyword may be bound to the advertisement data, and the matching mode of the keyword, the bidding, the delivery area of the advertisement data, and the like may be set. Wait.

In the embodiment of the present application, the candidate interaction information is used to match the target interaction information with the user, and the target interaction information is matched. So that the business data is loaded according to the target interaction information.

It should be noted that, since the application of the candidate interaction information is basically similar to the application of the loading embodiment of the service data, the description is relatively simple, and the related part can be referred to the description of the loading embodiment of the service data. This will not be detailed.

It should be noted that, for the method embodiments, for the sake of simple description, they are all expressed as a series of action combinations, but those skilled in the art should understand that the embodiments of the present application are not limited by the described action sequence, because In accordance with embodiments of the present application, certain steps may be performed in other sequences or concurrently. In the following, those skilled in the art should also understand that the embodiments described in the specification are all preferred embodiments, and the actions involved are not necessarily required in the embodiments of the present application.

Referring to FIG. 9, a structural block diagram of an embodiment of a loading device for service data of the present application is shown. The device is located in a terminal, and specifically includes the following modules:

The service object downloading module 901 is configured to download a service object from a server, where the terminal has a user identifier, where the service object includes service data and one or more candidate interaction information;

The preference interactive information terminal obtaining module 902 is configured to obtain preference interaction information corresponding to the user identifier;

The target interaction information terminal querying module 903 is configured to query candidate interaction information that matches the preference interaction information as the target interaction information;

The service data loading module 904 is configured to load the service data according to the target interaction information.

In an embodiment of the present application, the method further includes:

a user interaction information detecting module, configured to invoke a sensor corresponding to the target interaction information to detect user interaction information;

And triggering an operation execution module, configured to perform a specified operation on the service data according to the target interaction information when the user interaction information matches the target interaction information.

In an embodiment of the present application, the target interactive information terminal query module 903 includes:

a real-time context information detecting sub-module for detecting real-time context information;

a preference event terminal extraction submodule, configured to extract a preference event corresponding to the target context information when the real-time context information matches the target context information;

a trigger event terminal matching submodule, configured to search for a trigger event that matches the preference event for each trigger operation information;

The target interaction information terminal setting sub-module is configured to set the trigger event and the trigger operation information as target interaction information.

In an embodiment of the present application, the preference interaction information further includes a preference degree of the preference event, and the candidate interaction information further includes a trigger weight of the trigger event;

The target interactive information terminal query module 903 further includes:

An event weight terminal calculation submodule, configured to calculate an event weight by using a preference degree of the preference event and a trigger weight of the trigger event;

The trigger event terminal selection sub-module is configured to select a matching trigger event according to the event weight.

In an embodiment of the present application, the service data loading module 904 includes:

The interactive prompt information generating submodule is configured to generate interaction prompt information for the trigger event and the triggering operation information in the target interaction information;

The interactive prompt information display submodule is configured to display the interactive prompt information when loading the service data.

In an embodiment of the present application, the triggering operation execution module includes:

a user interaction event determining submodule, configured to determine a user interaction event by using the user interaction information;

And triggering an operation information execution submodule, configured to perform an operation on the service data according to the trigger operation information when the user interaction event matches a trigger event in the target interaction information.

Referring to FIG. 10, a structural block diagram of an embodiment of a push device for service data of the present application is shown. The device is located in a server, and may specifically include the following modules:

The service object search module 1001 is configured to: when receiving a service request sent by the terminal, search for a service object according to the service request, where the terminal has a user identifier, where the service object includes service data and one or more candidate interaction information;

The preference interaction information server obtaining module 1002 is configured to obtain preference interaction information corresponding to the user identifier;

The target interaction information server querying module 1003 is configured to query candidate interaction information that matches the preference interaction information as the target interaction information;

The data pushing module 1004 is configured to push the service data and the target interaction information to the terminal to load the service data according to the target interaction information.

In an embodiment of the present application, the preference interaction information includes target context information and a preference event, where The candidate interaction information includes a trigger event and trigger operation information.

In an embodiment of the present application, the target interaction information server query module 1003 includes:

a real-time context information obtaining sub-module, configured to acquire real-time context information of the terminal;

a preference event server extraction submodule, configured to extract a preference event corresponding to the target context information when the real-time context information matches the target context information;

The triggering event server matching submodule is configured to search for a trigger event that matches the preference event for each triggering operation information;

The target interaction information server setting submodule is configured to set the trigger event and the trigger operation information as target interaction information.

The target interaction information server query module 1003 further includes:

An event weight server calculation submodule, configured to calculate an event weight by using a preference degree of the preference event and a trigger weight of the trigger event;

The trigger event server selection submodule is configured to select a matching trigger event according to the event weight.

Referring to FIG. 11, a structural block diagram of an embodiment of a device for generating preference interaction information according to the present application is shown, which may specifically include the following modules:

The interaction operation information collection module 1101 is configured to collect user interaction information and target context information generated when the business data is interactively operated;

a preference event generating module 1102, configured to generate a preference event by using user interaction information under the target context information;

The preference interaction information generating module 1103 is configured to generate preference interaction information by using the target context information and the preference event.

In a specific implementation, the preference interaction information is used to match the candidate interaction information corresponding to the service data with the target interaction information, so that the service data is loaded according to the target interaction information.

Referring to FIG. 12, a structural block diagram of an embodiment of a device for generating candidate interaction information according to the present application is shown. Specifically, the following modules may be included:

a service data determining module 1201, configured to determine service data;

Trigger operation information setting module 1202, configured to trigger operation information on the setting of the business object;

a trigger event setting module 1203, configured to set a trigger event to the trigger operation information;

The candidate interaction information generating module 1204 is configured to generate candidate interaction information by using the trigger operation information and the trigger event.

In a specific implementation, the candidate interaction information is used to match the user's preference interaction information with the target interaction information, so that the service data is loaded according to the target interaction information.

For the device embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment.

FIG. 13 is a schematic structural diagram of a terminal device according to an embodiment of the present application. Referring to FIG. 13, the terminal device can be used to implement a loading method of service data provided in the foregoing embodiment. The terminal device may be a mobile phone, a tablet pad, a wearable mobile device (such as a smart watch).

The terminal device 1300 may include a communication unit 1310, a memory 1320 including one or more computer readable storage media, an input unit 1330, a display unit 1340, a sensor 1350, an audio circuit 1360, a WiFi (wireless fidelity) module 1370. A processor 1380 having one or more processing cores, and a power supply 1390 and the like are included. It will be understood by those skilled in the art that the terminal device structure shown in FIG. 13 does not constitute a limitation of the terminal device, and may include more or less components than those illustrated, or a combination of certain components, or different component arrangements. among them:

The communication unit 1310 can be used for transmitting and receiving information or receiving and transmitting signals during a call. The communication unit 1310 can be an RF (Radio Frequency) circuit, a router, a modem, or the like. In particular, when the communication unit 1310 is an RF circuit, the downlink information of the base station is received, and then processed by one or more processors 1380; in addition, data related to the uplink is transmitted to the base station. Generally, RF circuits as communication units include, but are not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, and a LNA (Low Noise Amplifier, low). Noise amplifier), duplexer, etc. In addition, the communication unit 1310 can also communicate with the network and other devices through wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access). , code division multiple access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), e-mail , SMS (Short Messaging Service), etc. The memory 1320 can be used to store software programs and modules, and the processor 1380 executes various functional applications and data processing by running software programs and modules stored in the memory 1320. The memory 1320 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application required for at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may be stored according to The data created by the use of the terminal device 1300 (such as audio data, phone book, etc.) and the like. Moreover, memory 1320 can include high speed random access memory, and can also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, memory 1320 can also include a memory controller to provide access to memory 1320 by processor 1380 and input unit 1330.

Input unit 1330 can be used to receive input numeric or character information, as well as to generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function controls. Alternatively, input unit 1330 can include touch-sensitive surface 1331 and other input devices 1332. Touch-sensitive surface 1331, also referred to as a touch display or trackpad, can collect touch operations on or near the user (eg, the user uses a finger, stylus, etc., on any suitable object or accessory on touch-sensitive surface 1331 or The operation near the touch-sensitive surface 1331) and driving the corresponding connecting device according to a preset program. Alternatively, the touch-sensitive surface 1331 may include two parts of a touch detection device and a touch controller. Wherein, the touch detection device detects the touch orientation of the user, and detects a signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts the touch information into contact coordinates, and sends the touch information. The processor 1380 is provided and can receive commands from the processor 1380 and execute them. In addition, the touch sensitive surface 1331 can be implemented in various types such as resistive, capacitive, infrared, and surface acoustic waves. In addition to the touch-sensitive surface 1331, the input unit 1330 can also include other input devices 1332. Optionally, other input devices 1332 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control buttons, switch buttons, etc.), trackballs, mice, joysticks, and the like.

Display unit 1340 can be used to display information entered by the user or information provided to the user and various graphical user interfaces of terminal device 1300, which can be constructed from graphics, text, icons, video, and any combination thereof. The display unit 1340 can include a display panel 1341. Alternatively, the display panel 1341 can be configured in the form of an LCD (Liquid Crystal Display), an OLED (Organic Light-Emitting Diode), or the like. Further, the touch-sensitive surface 1331 may cover the display panel 1341, and when the touch-sensitive surface 1331 detects a touch operation thereon or nearby, it is transmitted to the processor 1380 to determine the type of the touch event, and then the processor 1380 according to the touch event The type provides a corresponding visual output on the display panel 1341. Although in FIG. 13, the touch-sensitive surface 1331 and the display panel 1341 function as two separate components to implement input and input functions, In some embodiments, the touch-sensitive surface 1331 can be integrated with the display panel 1341 to implement input and output functions.

Terminal device 1300 can also include at least one type of sensor 1350, such as a light sensor, motion sensor, and other sensors. Optionally, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 1341 according to the brightness of the ambient light, and the proximity sensor may close the display panel when the terminal device 1300 moves to the ear. 1341 and / or backlight. As a kind of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in all directions (usually three axes). When it is stationary, it can detect the magnitude and direction of gravity. It can be used to identify the gesture of the mobile phone (such as horizontal and vertical screen switching, related Game, magnetometer attitude calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for the terminal device 1300 can also be configured with gyroscopes, barometers, hygrometers, thermometers, infrared sensors and other sensors, here No longer.

An audio circuit 1360, a speaker 1361, and a microphone 1362 can provide an audio interface between the user and the terminal device 1300. The audio circuit 1360 can transmit the converted electrical data of the received audio data to the speaker 1361, and convert it into a sound signal output by the speaker 1361; on the other hand, the microphone 1362 converts the collected sound signal into an electrical signal, by the audio circuit 1360. After receiving, it is converted into audio data, and then processed by the audio data output processor 1380, sent to, for example, another terminal device via the RF circuit 1310, or outputted to the memory 1320 for further processing. The audio circuit 1360 may also include an earbud jack to provide communication of the peripheral earphones with the terminal device 1300.

In order to implement wireless communication, the terminal device may be configured with a wireless communication unit 1370, which may be a WiFi module. WiFi is a short-range wireless transmission technology, and the terminal device 1300 can help a user to send and receive emails, browse web pages, and access streaming media through the wireless communication unit 1370, which provides wireless broadband Internet access for users. Although FIG. 13 shows the wireless communication unit 1370, it can be understood that it does not belong to the essential configuration of the terminal device 1300, and may be omitted as needed within the scope of not changing the essence of the invention.

The processor 1380 is the control center of the terminal device 1300, which connects various portions of the entire handset using various interfaces and lines, by running or executing software programs and/or modules stored in the memory 1320, and recalling data stored in the memory 1320. The various functions and processing data of the terminal device 1300 are executed to perform overall monitoring of the mobile phone. Optionally, the processor 1380 may include one or more processing cores; preferably, the processor 1380 may integrate an application processor and a modem processor, where the application processor mainly processes an operating system, a user interface, an application, and the like. The modem processor primarily handles wireless communications. It will be appreciated that the above described modem processor may also not be integrated into the processor 1380.

The terminal device 1300 further includes a power source 1390 (such as a battery) for supplying power to the various components. Preferably, the power source can be The logic management system is connected to the processor 1380 to manage functions such as charging, discharging, and power management through the power management system. The power supply 1390 can also include any one or more of a DC or AC power source, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.

Although not shown, the terminal device 1300 may further include a camera, a Bluetooth module, and the like, and details are not described herein again. Specifically, in this embodiment, the display unit of the terminal device is a touch screen display, the terminal device further includes a memory, and one or more programs, wherein one or more programs are stored in the memory and configured to be one or Execution of the one or more programs by more than one processor includes instructions for performing the following operations:

Downloading a service object from a server, where the terminal has a user identifier, where the service object includes service data and one or more candidate interaction information;

Loading the service data according to the target interaction information.

Optionally, the memory further includes instructions to:

Invoking a sensor corresponding to the target interaction information to detect user interaction information;

And when the user interaction information matches the target interaction information, performing a specified operation on the service data according to the target interaction information.

Optionally, the preference interaction information includes target context information and a preference event, and the candidate interaction information includes a trigger event and trigger operation information.

Optionally, the memory further includes instructions to:

Detect real-time context information;

Extracting a preference event corresponding to the target context information when the real-time context information matches the target context information;

A trigger event matching the preference event is searched for each trigger operation information;

The trigger event and the trigger operation information are set as target interaction information.

Optionally, the preference interaction information further includes a preference degree of the preference event, the candidate interaction information further includes a trigger weight of the trigger event, and the memory further includes an instruction to:

Calculating an event weight by using a preference degree of the preference event and a trigger weight of the trigger event;

A matching trigger event is selected according to the event weight.

Optionally, the memory further includes instructions to:

Generating interactive prompt information for the trigger event and the trigger operation information in the target interaction information;

The interactive prompt information is displayed when the business data is loaded.

Optionally, the memory further includes instructions to:

Determining a user interaction event by using the user interaction information;

And when the user interaction event matches the trigger event in the target interaction information, performing an operation on the service data according to the trigger operation information.

FIG. 14 is a schematic structural diagram of a server provided by an embodiment of the present application. The server 1400 can vary considerably depending on configuration or performance, and can include one or more central processing units (CPUs) 1422 (eg, one or more processors) and memory 1432, one or one The storage medium 1430 (for example, one or one of the Shanghai quantity storage devices) stores the application 1442 or the data 1444. Among them, the memory 1432 and the storage medium 1430 may be temporarily stored or persistently stored. The program stored on storage medium 1430 may include one or more modules (not shown), each of which may include a series of instruction operations in the server. Still further, central processor 1422 can be configured to communicate with storage medium 1430, executing a series of instruction operations in storage medium 1430 on server 1400.

Server 1400 may also include one or more power sources 1426, one or more wired or wireless network interfaces 1450, one or more input and output interfaces 1458, one or more keyboards 1456, and/or one or more operating systems 1441 For example, Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc. The central processor 1422 can execute instructions on the server 1400 to:

Upon receiving the service request sent by the terminal, the service object is searched according to the service request, where the terminal has a user identifier, and the service object includes service data and one or more candidate interaction information;

Optionally, the one or more modules may have the following functions:

Detect real-time context information;

Optionally, the preference interaction information further includes a preference degree of the preference event, where the candidate interaction information further includes a trigger weight of the trigger event; the one or more modules may have the following functions:

A matching trigger event is selected according to the event weight.

FIG. 15 is a schematic structural diagram of a terminal device according to an embodiment of the present application. Referring to FIG. 15, the terminal device can be used to implement a loading method of service data provided in the foregoing embodiment. The terminal device may be a mobile phone, a tablet pad, a wearable mobile device (such as a smart watch).

The terminal device 1500 can include a communication unit 1510, a memory 1520 including one or more computer readable storage media, an input unit 1530, a display unit 1540, a sensor 1550, an audio circuit 1560, a WiFi (wireless fidelity) module 1570. A processor 1580 having one or more processing cores, and a power supply 1590 and the like are included. It will be understood by those skilled in the art that the terminal device structure shown in FIG. 15 does not constitute a limitation of the terminal device, and may include more or less components than those illustrated, or a combination of certain components, or different component arrangements. among them:

The communication unit 1510 can be used for transmitting and receiving information and receiving and transmitting signals during a call. The communication unit 1510 can be an RF (Radio Frequency) circuit, a router, a modem, or the like. In particular, when the communication unit 1510 is an RF circuit, the downlink information of the base station is received and then processed by one or more processors 1580; in addition, data related to the uplink is transmitted to the base station. Generally, RF circuits as communication units include, but are not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, and a LNA (Low Noise Amplifier, low). Noise amplifier), duplexer, etc. In addition, the communication unit 1510 can also communicate with the network and other devices through wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access). , Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), e-mail, SMS (Short Messaging Service), and the like. The memory 1520 can be used to store software programs to And a module, the processor 1580 executes various functional applications and data processing by running software programs and modules stored in the memory 1520. The memory 1520 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application required for at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may be stored according to The data created by the use of the terminal device 1500 (such as audio data, phone book, etc.) and the like. Moreover, memory 1520 can include high speed random access memory, and can also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, memory 1520 can also include a memory controller to provide access to memory 1520 by processor 1580 and input unit 1530.

Input unit 1530 can be used to receive input numeric or character information, as well as to generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function controls. Alternatively, input unit 1530 can include touch-sensitive surface 1531 and other input devices 1532. Touch-sensitive surface 1531, also known as a touch display or touchpad, can collect touch operations on or near the user (eg, the user uses a finger, stylus, etc., on any touch-sensitive surface 1531 or on the touch-sensitive surface 1531 The operation near the touch-sensitive surface 1531) and driving the corresponding connecting device according to a preset program. Alternatively, the touch sensitive surface 1531 can include two portions of a touch detection device and a touch controller. Wherein, the touch detection device detects the touch orientation of the user, and detects a signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts the touch information into contact coordinates, and sends the touch information. The processor 1580 is provided and can receive commands from the processor 1580 and execute them. In addition, the touch-sensitive surface 1531 can be implemented in various types such as resistive, capacitive, infrared, and surface acoustic waves. In addition to the touch-sensitive surface 1531, the input unit 1530 can also include other input devices 1532. Optionally, other input devices 1532 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control buttons, switch buttons, etc.), trackballs, mice, joysticks, and the like.

Display unit 1540 can be used to display information entered by the user or information provided to the user and various graphical user interfaces of terminal device 1500, which can be composed of graphics, text, icons, video, and any combination thereof. The display unit 1540 may include a display panel 1541. Alternatively, the display panel 1541 may be configured in the form of an LCD (Liquid Crystal Display), an OLED (Organic Light-Emitting Diode), or the like. Further, the touch-sensitive surface 1531 can cover the display panel 1541, and when the touch-sensitive surface 1531 detects a touch operation thereon or nearby, it is transmitted to the processor 1580 to determine the type of the touch event, and then the processor 1580 according to the touch event The type provides a corresponding visual output on display panel 1541. Although in FIG. 15, touch-sensitive surface 1531 and display panel 1541 are implemented as two separate components to implement input and input functions, in some embodiments, touch-sensitive surface 1531 can be integrated with display panel 1541 for input. And output function.

Terminal device 1500 can also include at least one type of sensor 1550, such as a light sensor, motion sensor, and other sensors. Optionally, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 1541 according to the brightness of the ambient light, and the proximity sensor may close the display panel when the terminal device 1500 moves to the ear. 1541 and / or backlight. As a kind of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in all directions (usually three axes). When it is stationary, it can detect the magnitude and direction of gravity. It can be used to identify the gesture of the mobile phone (such as horizontal and vertical screen switching, related Game, magnetometer attitude calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for the terminal device 1500 can also be configured with gyroscopes, barometers, hygrometers, thermometers, infrared sensors and other sensors, here No longer.

An audio circuit 1560, a speaker 1561, and a microphone 1562 can provide an audio interface between the user and the terminal device 1500. The audio circuit 1560 can transmit the converted electrical data of the received audio data to the speaker 1561, and convert it into a sound signal output by the speaker 1561. On the other hand, the microphone 1562 converts the collected sound signal into an electrical signal, and the audio circuit 1560. After receiving, it is converted into audio data, and then processed by the audio data output processor 1580, sent to, for example, another terminal device via the RF circuit 1510, or outputted to the memory 1520 for further processing. The audio circuit 1560 may also include an earbud jack to provide communication of the peripheral earphones with the terminal device 1500.

In order to implement wireless communication, the terminal device may be configured with a wireless communication unit 1570, which may be a WiFi module. WiFi is a short-range wireless transmission technology, and the terminal device 1500 can help a user to send and receive emails, browse web pages, and access streaming media through the wireless communication unit 1570, which provides wireless broadband Internet access for users. Although FIG. 15 shows the wireless communication unit 1570, it can be understood that it does not belong to the essential configuration of the terminal device 1500, and may be omitted as needed within the scope of not changing the essence of the invention.

The processor 1580 is a control center of the terminal device 1500 that connects various portions of the entire handset with various interfaces and lines, by running or executing software programs and/or modules stored in the memory 1520, and recalling data stored in the memory 1520. The various functions and processing data of the terminal device 1500 are executed to perform overall monitoring of the mobile phone. Optionally, the processor 1580 may include one or more processing cores; preferably, the processor 1580 may integrate an application processor and a modem processor, where the application processor mainly processes an operating system, a user interface, an application, and the like. The modem processor primarily handles wireless communications. It will be appreciated that the above described modem processor may also not be integrated into the processor 1580.

The terminal device 1500 further includes a power source 1590 (such as a battery) for supplying power to the various components. Preferably, the power source can be logically connected to the processor 1580 through the power management system to manage charging and discharging through the power management system. Power, and power management functions. The power supply 1590 can also include any one or more of a DC or AC power source, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.

Although not shown, the terminal device 1500 may further include a camera, a Bluetooth module, and the like, and details are not described herein. Specifically, in this embodiment, the display unit of the terminal device is a touch screen display, the terminal device further includes a memory, and one or more programs, wherein one or more programs are stored in the memory and configured to be one or Execution of the one or more programs by more than one processor includes instructions for performing the following operations:

Optionally, the preference interaction information is used to match the candidate interaction information corresponding to the service data with the target interaction information, so that the service data is loaded according to the target interaction information.

FIG. 16 is a schematic structural diagram of a server provided by an embodiment of the present application. The server 1600 can vary considerably depending on configuration or performance, and can include one or more central processing units (CPUs) 1622 (eg, one or more processors) and memory 1632, one or one The above storage medium 1642 or storage medium 1630 of data 1644 (eg, one or one storage device in Shanghai). Among them, the memory 1632 and the storage medium 1630 may be temporarily stored or persistently stored. The program stored on storage medium 1630 may include one or more modules (not shown), each of which may include a series of instruction operations in the server. Still further, central processor 1622 can be configured to communicate with storage medium 1630, executing a series of instruction operations in storage medium 1630 on server 1600.

Server 1600 may also include one or more power sources 1626, one or more wired or wireless network interfaces 1650, one or more input and output interfaces 1658, one or more keyboards 1656, and/or one or more operating systems 1641 For example, Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc. The central processor 1622 can execute instructions on the server 1600 for:

Identify business data;

Setting operation information for the business object;

Setting a trigger event to the trigger operation information;

Optionally, the candidate interaction information is used to match the user's preference interaction information with the target interaction information, so that the service data is loaded according to the target interaction information.

The various embodiments in the present specification are described in a progressive manner, and each embodiment focuses on differences from other embodiments, and the same similar parts between the various embodiments can be referred to each other.

Those skilled in the art will appreciate that embodiments of the embodiments of the present application can be provided as a method, apparatus, or computer program product. Therefore, the embodiments of the present application may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware. Moreover, embodiments of the present application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

In a typical configuration, the computer device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory. The memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory. Memory is an example of a computer readable medium. Computer readable media includes both permanent and non-persistent, removable and non-removable media. Information storage can be implemented by any method or technology. The information can be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transportable media can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-persistent computer readable media, such as modulated data signals and carrier waves.

Embodiments of the present application are described with reference to flowcharts and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the present application. It will be understood that each flow and/or block of the flowchart illustrations and/or FIG. These computer program instructions can be provided to a processor of a general purpose computer, special purpose computer, embedded processor or other programmable data processing terminal device to produce a machine such that instructions are executed by a processor of a computer or other programmable data processing terminal device Means are provided for implementing the functions specified in one or more of the flow or in one or more blocks of the flow chart.

These computer program instructions can also be stored in a computer or other programmable data processing terminal device. The computer readable memory that operates in a fixed manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising an instruction device implemented in a block or a block and/or a block diagram of a flowchart or The functions specified in multiple boxes.

These computer program instructions can also be loaded onto a computer or other programmable data processing terminal device such that a series of operational steps are performed on the computer or other programmable terminal device to produce computer-implemented processing, such that the computer or other programmable terminal device The instructions executed above provide steps for implementing the functions specified in one or more blocks of the flowchart or in a block or blocks of the flowchart.

While a preferred embodiment of the embodiments of the present application has been described, those skilled in the art can make further changes and modifications to the embodiments once they are aware of the basic inventive concept. Therefore, the appended claims are intended to be interpreted as including all the modifications and the modifications

Finally, it should also be noted that in this context, relational terms such as first and second are used merely to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply these entities. There is any such actual relationship or order between operations. Furthermore, the terms "comprises" or "comprising" or "comprising" or any other variations are intended to encompass a non-exclusive inclusion, such that a process, method, article, or terminal device that includes a plurality of elements includes not only those elements but also Other elements that are included, or include elements inherent to such a process, method, article, or terminal device. An element defined by the phrase "comprising a ..." does not exclude the presence of additional identical elements in the process, method, article, or terminal device that comprises the element, without further limitation.

The method for loading service data provided by the present application, the method for pushing service data, the method for generating preference interaction information, the method for generating candidate interaction information, the loading device for service data, and the like A push device for service data, a device for generating preference interactive information, a device for generating candidate interaction information, a terminal device and a server are described in detail. In this paper, a specific example is applied to the principle of the present application. The embodiments are described, and the description of the above embodiments is only for helping to understand the method of the present application and its core ideas; at the same time, for those skilled in the art, according to the idea of the present application, in the specific embodiments and application scopes In the above, the contents of this specification should not be construed as limiting the present application.

Claims

A method for loading business data, comprising:

Downloading a service object from a server in the terminal, where the terminal has a user identifier, where the service object includes service data and one or more candidate interaction information;

Downloading a service object from a server in the terminal, where the terminal has a user identifier, where the service object includes service data and one or more candidate interaction information;

Obtaining preference interaction information corresponding to the user identifier;

Querying candidate interaction information that matches the preference interaction information as target interaction information;

Loading the service data according to the target interaction information.
The method of claim 1 further comprising:

Invoking a sensor corresponding to the target interaction information to detect user interaction information;

And when the user interaction information matches the target interaction information, performing a specified operation on the service data according to the target interaction information.
The method according to claim 1 or 2, wherein the preference interaction information comprises target context information and a preference event, and the candidate interaction information comprises a trigger event and trigger operation information.
The method according to claim 3, wherein the step of querying the candidate interaction information that matches the preference interaction information as the target interaction information comprises:

Detect real-time context information;

Extracting a preference event corresponding to the target context information when the real-time context information matches the target context information;

A trigger event matching the preference event is searched for each trigger operation information;

The trigger event and the trigger operation information are set as target interaction information.
The method according to claim 4, wherein the preference interaction information further includes a preference degree of the preference event, and the candidate interaction information further includes a trigger weight of the trigger event;

The step of querying the candidate interaction information that matches the preference interaction information as the target interaction information further includes:

Calculating an event weight by using a preference degree of the preference event and a trigger weight of the trigger event;

A matching trigger event is selected according to the event weight.
The method according to claim 3, wherein the step of loading the service data according to the target interaction information comprises:

Generating interactive prompt information for the trigger event and the trigger operation information in the target interaction information;

The interactive prompt information is displayed when the business data is loaded.
The method according to claim 3, wherein when the user interaction information matches the target interaction information, the step of performing a specified operation on the service data according to the target interaction information comprises:

Determining a user interaction event by using the user interaction information;

And when the user interaction event matches the trigger event in the target interaction information, performing an operation on the service data according to the trigger operation information.
A method for pushing business data, comprising:

When receiving a service request sent by the terminal, the server searches for a service object according to the service request, where the terminal has a user identifier, where the service object includes service data and one or more candidate interaction information;

Obtaining preference interaction information corresponding to the user identifier;

Querying candidate interaction information that matches the preference interaction information as target interaction information;

Pushing the service data and the target interaction information to the terminal to load the service data according to the target interaction information.
A method for generating preference interaction information, comprising:

Collecting user interaction information and target context information generated when the business data is interactively operated;

Generating a preference event by using user interaction information under the target context information;

The preference interaction information is generated using the target context information and the preference event.
The method according to claim 9, wherein the preference interaction information is used to match the candidate interaction information corresponding to the service data with the target interaction information, so that the service data is loaded according to the target interaction information.
A method for generating candidate interaction information, comprising:

Identify business data;

Setting operation information for the business object;

Setting a trigger event to the trigger operation information;

The candidate interaction information is generated by using the trigger operation information and the trigger event.
The method of claim 11 wherein said candidate interaction information is for use with a user The preference interaction information matches the target interaction information, so that the service data is loaded according to the target interaction information.
A device for loading service data, wherein the device is located in a terminal, and includes:

a service object downloading module, configured to download a service object from a server, where the terminal has a user identifier, where the service object includes service data and one or more candidate interaction information;

a preference interactive information terminal acquiring module, configured to acquire preference interaction information corresponding to the user identifier;

a target interaction information terminal querying module, configured to query candidate interaction information that matches the preference interaction information, as target interaction information;

The service data loading module is configured to load the service data according to the target interaction information.
The device according to claim 13, further comprising:

a user interaction information detecting module, configured to invoke a sensor corresponding to the target interaction information to detect user interaction information;

And triggering an operation execution module, configured to perform a specified operation on the service data according to the target interaction information when the user interaction information matches the target interaction information.
The apparatus according to claim 13 or 14, wherein the preference interaction information comprises target context information and a preference event, the candidate interaction information comprising a trigger event and trigger operation information.
The apparatus according to claim 15, wherein the target interactive information terminal query module comprises:

a real-time context information detecting sub-module for detecting real-time context information;

a preference event terminal extraction submodule, configured to extract a preference event corresponding to the target context information when the real-time context information matches the target context information;

a trigger event terminal matching submodule, configured to search for a trigger event that matches the preference event for each trigger operation information;

The target interaction information terminal setting sub-module is configured to set the trigger event and the trigger operation information as target interaction information.
The apparatus according to claim 16, wherein the preference interaction information further includes a preference degree of the preference event, and the candidate interaction information further includes a trigger weight of the trigger event;

The target interactive information terminal query module further includes:

An event weight terminal calculation submodule, configured to calculate an event weight by using a preference degree of the preference event and a trigger weight of the trigger event;

The trigger event terminal selection sub-module is configured to select a matching event according to the event weight.
The apparatus according to claim 15, wherein the service data loading module comprises:

The interactive prompt information generating submodule is configured to generate interaction prompt information for the trigger event and the triggering operation information in the target interaction information;

The interactive prompt information display submodule is configured to display the interactive prompt information when loading the service data.
The apparatus according to claim 15, wherein the triggering operation execution module comprises:

a user interaction event determining submodule, configured to determine a user interaction event by using the user interaction information;

And triggering an operation information execution submodule, configured to perform an operation on the service data according to the trigger operation information when the user interaction event matches a trigger event in the target interaction information.
A device for pushing service data, wherein the device is located in a server, and includes:

a service object search module, configured to: when receiving a service request sent by the terminal, search for a service object according to the service request, where the terminal has a user identifier, where the service object includes service data and one or more candidate interaction information;

a preference interaction information server obtaining module, configured to acquire preference interaction information corresponding to the user identifier;

a target interaction information server query module, configured to query candidate interaction information that matches the preference interaction information, as target interaction information;

And a data pushing module, configured to push the service data and the target interaction information to the terminal, to load the service data according to the target interaction information.
A device for generating interactive information, characterized in that it comprises:

The interaction operation information collection module is configured to collect user interaction information and target context information generated when the business data is interactively operated;

a preference event generating module, configured to generate a preference event by using user interaction information under the target context information;

And a preference interaction information generating module, configured to generate preference interaction information by using the target context information and the preference event.
A device for generating candidate interaction information, comprising:

a service data determining module for determining service data;

Triggering an operation information setting module, configured to trigger operation information on the setting of the business object;

a trigger event setting module, configured to set a trigger event to the trigger operation information;

The candidate interaction information generating module is configured to generate candidate interaction information by using the trigger operation information and the trigger event.
A terminal device, comprising:

One or more processors;

Memory;

One or more programs, one or more of which are stored in a memory, and configured to be executed by one or more processors. The one or more programs include instructions for:

Downloading a service object from a server, where the terminal has a user identifier, where the service object includes service data and one or more candidate interaction information;

Obtaining preference interaction information corresponding to the user identifier;

Querying candidate interaction information that matches the preference interaction information as target interaction information;

Loading the service data according to the target interaction information.
A server, comprising:

One or more processors;

Memory; and

One or more modules, the one or more modules being stored in the memory and configured to be executed by the one or more processors, wherein the one or more modules have the function of receiving a terminal When the service request is sent, the service object is searched according to the service request, where the terminal has a user identifier, and the service object includes service data and one or more candidate interaction information;

Obtaining preference interaction information corresponding to the user identifier;

Querying candidate interaction information that matches the preference interaction information as target interaction information;

Pushing the service data and the target interaction information to the terminal to load the service data according to the target interaction information.
A terminal device, comprising:

One or more processors;

Memory;

One or more programs, one or more of which are stored in a memory, and configured to be executed by one or more processors. The one or more programs include instructions for:

Collecting user interaction information and target context information generated when the business data is interactively operated;

Generating a preference event by using user interaction information under the target context information;

The preference interaction information is generated using the target context information and the preference event.
A server, comprising:

One or more processors;

Memory; and

One or more modules, the one or more modules being stored in the memory and configured to be executed by the one or more processors, wherein the one or more modules have the following functions:

Identify business data;

Setting operation information for the business object;

Setting a trigger event to the trigger operation information;

The candidate interaction information is generated by using the trigger operation information and the trigger event.