JP2003263123A - System and method for updating contents of advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide advertisement contents updating system and method capable of simply changing and updating advertisement from a remote place through a network. <P>SOLUTION: A moble information display device 3a is attached to the side face or rear face of a vehicle such as a truck and a bus, a fixed information display device 3b is attached to a wall surface of a building or the like and a signboard type information display device 3b is attached to a suspended signboard. Upon receiving the contents of advertisement inputted by an advertiser, an advertiser device 5 owned by the advertiser stores the received advertisement contents and transmits the contents to a notice information mediation device 9 in order to display the contents on information display devices 3a, 3b, 3c in accordance with a display instruction from the advertiser. The mediation device 9 transmits the advertisement contents received from the device 5 to the display devices 3a, 3b, 3c through a communication satellite 11 and the Internet 7 to display the contents. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention displays advertisement contents on the back and side surfaces of vehicles such as trucks, the surface and side walls of fixed objects such as buildings, and the surface of suspended fixed objects such as hanging signs. The present invention relates to an advertisement content update system and method that can easily and freely change and update the displayed advertisement content remotely via a network such as the Internet.

[0002]

2. Description of the Related Art Conventionally, an advertisement is created by painting a signboard or the like. Therefore, if you want to create a new advertisement, first erase the paint of the advertisement that is being drawn and then paint the new advertisement.

[0003]

As described above, since an advertisement is conventionally drawn with paint, it is necessary to erase the paint of the advertisement currently drawn when creating a new advertisement. There is a problem in that it takes a lot of time to create an advertisement and also costs a lot.

Further, for an owner who owns a signboard for advertising, when the advertiser does not appear, it is necessary to delete the existing advertisement until the new advertiser appears. , In some cases, the owner wants to create a classified advertisement etc. for recruiting his / her advertisement on a signboard, etc. before a new advertiser appears, but in such a case as well, the paint can be erased or newly added with paint. There is also the problem that it has to be drawn, which is time consuming and expensive.

Further, there is a problem that the advertisement drawn on the signboard by the conventional paint or the like has a very poor visibility at night and does not serve the purpose of the advertisement at night.

The present invention has been made in view of the above,
An object of the present invention is to provide an advertisement content updating system and method capable of easily changing and updating an advertisement remotely from a network.

[0007]

In order to achieve the above-mentioned object, the present invention according to claim 1 is an information display device for displaying an advertisement content and an advertisement content owned by an advertiser and displayed on the information display device. Is connected to the information display device via a network and a communication satellite, the advertisement content displayed on the information display device is received from the advertiser device, and the advertisement content is transmitted to the communication satellite and the network. A bulletin board information intermediary device for transmitting information to the information display device via an information display device management company that manages the information display device, and is connected to the advertiser device and the post information mediation device via a network to display information. Management of devices, management of display of advertisement contents on information display devices by devices for advertisers, and management of information display devices for management of advertisers and their advertiser devices A device for company, the device for advertiser receives the advertisement content input from the advertiser, holds the accepted advertisement content, and displays it on the information display device according to a display instruction from the advertiser. It has an advertisement content receiving means for transmitting to the information intermediary device, and the posted information intermediary device transmits the advertisement content received from the advertiser's device to the information display device via a communication satellite and a network in order to display it on the information display device. The gist is to have a means for transmitting the advertisement content.

According to the first aspect of the present invention, when the advertiser's device receives the advertisement content input from the advertiser, the advertiser's device holds the advertisement content and displays the information on the information display device according to a display instruction from the advertiser. When it is transmitted to the bulletin information mediation device for the purpose of displaying, and the bulletin information mediation device receives the advertisement content from the advertiser's device, it transmits the advertisement content to the information display device via the communication satellite and the network and displays it on the information display device. In order to do so, the advertiser who wants to advertise can simply enter the advertisement content into the advertiser's device and send it to the posting information intermediary device, that is, erase the paint as before or write the advertisement with paint. Without doing so, it is possible to advertise in an extremely simple and economical manner in a short time. Also, the information display device management company that owns and manages the information display device that displays the advertisement does not have any advertisement, and when creating a classified advertisement for advertisement recruitment, it is extremely easy to display the advertisement. Moreover, when a new advertiser appears, it is possible to very easily delete the classified advertisement for advertisement advertisement.

Further, the present invention according to claim 2 is based on claim 1.
In the invention described above, the information display device is provided on a surface of a moving body including a vehicle and displays a content of advertisement, and a fixed information display device is provided on a surface of a fixed object including a building and displays the content of advertisement. The gist of the present invention is to have at least one of a hanging type information display device and a hanging sign type information display device which is provided on the surface of a suspended fixed object and displays advertisement contents.

According to the second aspect of the present invention, since at least one of a mobile information display device, a fixed information display device, and a hanging signboard type information display device is provided as the information display device, the information display device is fixed or hanging. Not only in the signboard type, but also in a vehicle such as a truck or a bus, for example, a side surface or a rear surface, an advertisement can be displayed or changed very easily and economically in a short time.

Furthermore, the present invention according to claim 3 provides the invention according to claim 1.
In the invention described, the billing information mediating device receives the billing information of the advertisement content received from the advertiser's device and transmitted to the information display device to display the installation location of the information display device, the advertising time zone, the advertising time, and the information. The gist of the present invention is to have a billing information creating unit that is created based on information including the type of display device and a settlement device that performs settlement processing of this billing information.

According to the third aspect of the present invention, the billing information is created based on the information including the installation location of the information display device, the advertising time zone, the advertising time, and the type of the information display device to perform the settlement process. It is possible to charge an appropriate fee according to the location, time zone, time, and device type.

According to a fourth aspect of the present invention, in the invention according to the first aspect, as a result of the user viewing the advertisement content displayed on the information display device, the information display device displays the advertisement content on the information display device. An advertisement in which the calling ID accompanied by the calling ID from the user's communication terminal for acquiring the URL to the advertised advertisement is detected and received, and the received calling ID is assigned to the information display device itself. When the bulletin information mediating apparatus receives the caller ID and the advertisement ID from the information display device, the position of the communication terminal corresponding to the received caller ID is provided. Location information acquisition means for acquiring information,
The information management database that registers and manages the calling ID and the corresponding position information as traffic information for each advertising ID, and the advertisement I for the communication terminal having the acquired calling ID.
It is characterized in that it has a URL transmitting means for transmitting the URL of the advertisement content advertised on the information display device D.

In the present invention according to claim 4, when the information display device detects and receives a call originating from the user's communication terminal with the caller ID, the caller ID is posted together with the advertisement ID of the user. To the device, and the posted information mediating device sends
Traffic information is acquired in order to acquire the location information of the communication terminal corresponding to D, register the caller ID and location information as traffic information in the information management database for each advertisement ID, and send the URL of the advertisement content to the communication terminal. You can see the number of users who are very interested in the advertisement product by looking at the advertisement content, you can know how effective the advertisement display was, and the advertisement content to that user. By sending the URL, it is possible to expect and promote the purchase of the advertising product by the user.

The present invention according to claim 5 provides the invention according to claim 4.
In the described invention, the bulletin information mediating device is the URL
URL access notification receiving means for receiving a notification that the communication terminal has accessed the home page of the advertisement content based on the URL together with the originating ID and the advertisement ID of the communication terminal, and the advertisement content based on this URL. As a result of accessing the home page, a product purchase notification receiving unit that receives a notification that a product has been purchased based on the advertisement content from the communication terminal together with the caller ID and the advertisement ID of the communication terminal, and each reception of the caller ID. The number of times of access to the advertisement content is counted as one for each, and the number of access registration control means for controlling the number of access to be registered and managed in the information management database for each advertisement ID;
URL transmission count registration control means for counting the number of URL transmissions for each transmission as one URL transmission count, and controlling the URL transmission count to be registered and managed in the information management database for each advertisement ID; and the advertisement content. The homepage access count registration control means for counting the number of times the homepage is accessed for each access as one homepage access count and controlling the homepage access count to be registered and managed in the information management database for each advertisement ID, Each product purchase count is counted as one product purchase count, and the product purchase count registration control unit controls the product purchase count to be registered and managed in the information management database for each advertisement ID. Use as a summary.

In the present invention according to claim 5, the bulletin information mediating apparatus receives the notification that the communication terminal has accessed the home page of the advertisement content based on the URL, and further the product as a result of the access to the home page. Received notification of purchase, and manages the number of access times, number of URL transmissions, number of homepage accesses, and number of product purchases registered in the advertisement information management database for each advertisement ID. From sending, you can access the homepage and promote product purchase,
And, from the number of times of access, the number of times of URL transmission, the number of times of home page access, and the number of product purchases that are the history, it is possible to accurately know how many users are interested in the advertisement product and how effective the advertisement display is. be able to.

Furthermore, the present invention according to claim 6 provides the invention according to claim 5.
In the invention described above, the billing information creating means also creates billing information for each advertisement ID based on the number of accesses, the number of URL transmissions, the number of home page accesses, and the number of product purchases registered in the information management database. It is a gist to have.

In the present invention according to claim 6, billing information is also created for each advertisement ID based on the number of accesses, the number of URL transmissions, the number of homepage accesses, and the number of product purchases registered in the information management database. It is possible to accurately charge a fee according to the effect of the generated advertisement.

According to a seventh aspect of the present invention, in the invention according to the fourth aspect, when the position information acquisition means receives a caller ID and an advertisement ID from the information display device, a communication terminal corresponding to the received caller ID. Position information requesting means for transmitting the calling ID and the advertisement ID to the communication satellite to request the position information of the information display device corresponding to the position information and the advertisement ID of the information display device, and the communication satellite responds to the request for the position information. The gist of the present invention is to have position information receiving means for receiving the position information of the communication terminal corresponding to the incoming call ID and the position information of the information display device corresponding to the advertisement ID.

According to the present invention of claim 7, when the position information acquisition means receives the caller ID and the advertisement ID, the position information acquisition means of the information display device corresponding to the position information and the advertisement ID of the communication terminal corresponding to the caller ID. Receives position information from communication satellites.

The present invention according to claim 8 is owned by an information display device for displaying advertisement content and an advertiser,
An advertiser's device for holding advertisement content displayed on the information display device, a bulletin information mediating device connected to the information display device via a network and a communication satellite, and an information display device management for managing the information display device. Owned by a company, connected to the advertiser's device and the posted information mediating device via a network, managing the information display device, managing the display of the advertising content on the information display device by the advertiser device, and the advertiser and its advertisement An advertisement content updating method in an advertisement content updating system having an information display device management company device for managing a main device, wherein the advertiser device comprises:
The advertisement content input from the advertiser is accepted, the accepted advertisement content is retained, and the advertisement information is transmitted to the bulletin information mediating apparatus to be displayed on the information display device according to the display instruction from the advertiser. The gist is to transmit the advertisement content received from the main device to the information display device via a communication satellite and a network so as to be displayed on the information display device.

According to the present invention of claim 8, when the advertiser's device receives the advertisement content input from the advertiser, the advertiser's device holds the advertisement content and displays the information on the information display device according to a display instruction from the advertiser. When it is transmitted to the bulletin information mediation device for the purpose of displaying, and the bulletin information mediation device receives the advertisement content from the advertiser's device, it transmits the advertisement content to the information display device via the communication satellite and the network and displays it on the information display device. In order to do so, the advertiser who wants to advertise can simply enter the advertisement content into the advertiser's device and send it to the posting information intermediary device, that is, erase the paint as before or write the advertisement with paint. Without doing so, it is possible to advertise in an extremely simple and economical manner in a short time. Also, the information display device management company that owns and manages the information display device that displays the advertisement does not have any advertisement, and when creating a classified advertisement for advertisement recruitment, it is extremely easy to display the advertisement. Moreover, when a new advertiser appears, it is possible to very easily delete the classified advertisement for advertisement advertisement.

Furthermore, the present invention according to claim 9 provides the invention according to claim 8.
In the invention described above, the information display device is provided on a surface of a moving body including a vehicle and displays a content of advertisement, and a fixed information display device is provided on a surface of a fixed object including a building and displays the content of advertisement. The gist of the present invention is to have at least one of a hanging type information display device and a hanging sign type information display device which is provided on the surface of a suspended fixed object and displays advertisement contents.

In the present invention according to claim 9, since at least one of a mobile information display device, a fixed information display device, and a hanging signboard type information display device is provided as the information display device, the information display device is fixed or hanging. Not only in the signboard type, but also in a vehicle such as a truck or a bus, for example, a side surface or a rear surface, an advertisement can be displayed or changed very easily and economically in a short time.

According to a tenth aspect of the present invention, in the invention according to the eighth aspect, the billing information of the advertisement content received from the advertiser device and transmitted to the information display device and displayed by the bulletin information mediating device is displayed. Information display device installation location, advertising time,
The gist is that the billing information is created based on the information including the advertisement time and the type of the information display device, and the billing information is closed.

According to the tenth aspect of the present invention, the billing information is created based on the information including the installation location of the information display device, the advertising time zone, the advertising time, and the type of the information display device to perform the settlement process. It is possible to charge an appropriate fee according to the location, time zone, time, and device type.

The invention according to claim 11 is the invention according to claim 8, wherein the information display device displays the information as a result of the user viewing the advertisement content displayed on the information display device. UR to the advertising content advertised on the device
A call originating from a user's communication terminal for acquiring L is detected and received, and the received caller ID is posted via the network together with the advertisement ID assigned to the information display device itself. The information is transmitted to the intermediary device, and the notice information intermediary device causes the information display device to generate the calling ID and advertisement I.
When D is received, the position information of the communication terminal corresponding to the received calling ID is acquired, and the calling ID and the corresponding position information are registered and managed as traffic information in the information management database for each advertisement ID, and the acquired information is acquired. The gist is to transmit the URL of the advertisement content advertised on the information display device having the advertisement ID to the communication terminal having the calling ID.

In the present invention according to claim 11, when the information display device detects and receives a call originating from the user's communication terminal with the caller ID, the caller ID and the caller's advertisement information are sent to the information display device. To the device, the bulletin information mediating device acquires the position information of the communication terminal corresponding to the calling ID, registers the calling ID and the position information as traffic information in the information management database for each advertising ID, and manages the communication terminal. Since the URL of the advertisement content is sent, the advertisement content can be seen from the traffic information to know the number of users who are very interested in the advertisement product, and to know how effective the advertisement display is. At the same time, by sending the URL of the advertising content to the user, the user can expect and promote the purchase of the advertising product.

Further, in the invention described in claim 12, in the invention described in claim 11, the bulletin information mediating apparatus accesses the home page of the advertisement content based on the URL in response to the transmission of the URL. Is received together with the originator ID and the advertisement ID of the communication terminal, and as a result of accessing the homepage of the advertisement content based on this URL, the communication terminal issues a notification that the product has been purchased based on the advertisement content. Received together with the ID and the advertisement ID, the reception of the calling ID is counted as one time of the number of times the advertisement content is accessed for each reception, and the number of times of access is registered and managed in the information management database for each advertisement ID, and the URL is stored. Each transmission is counted as one URL transmission count, and this URL transmission count is stored in the information management database for each advertisement ID. Record and manage the number of accesses to the home page with the advertisement content as one of the number of times of home page access for each access, register the number of times of home page access in the information management database for each advertisement ID, and purchase the product. It is a gist to count the number of product purchases for each purchase as one and to manage the number of product purchases for each advertisement ID in the information management database.

In the twelfth aspect of the present invention, the bulletin information mediating apparatus receives a notice that the communication terminal has accessed the home page of the advertisement content based on the URL, and further, as a result of the access to the home page, the product. Received notification that you have purchased the
Since the number of times the home page is accessed and the number of times the product is purchased are registered and managed in the advertisement information management database for each advertisement ID, it is possible to promote not only the display of the advertisement but also the transmission of the URL to access the home page and further purchase of the product. And, from the number of times of access, the number of times of URL transmission, the number of times of home page access, and the number of product purchases that are the history, it is possible to accurately know how many users are interested in the advertisement product and how effective the advertisement display is. be able to.

According to a thirteenth aspect of the present invention, in the invention according to the twelfth aspect, the billing information creating means registers the access count registered in the information management database, the URL transmission count, the home page access count, and the homepage access count. It is a gist to have a means for creating billing information for each advertisement ID based on the number of purchases of goods.

In the present invention according to claim 13, billing information is also created for each advertisement ID based on the number of accesses, the number of URL transmissions, the number of homepage accesses, and the number of product purchases registered in the information management database. It is possible to accurately charge a fee according to the effect of the generated advertisement.

According to a fourteenth aspect of the present invention, in the invention according to the eleventh aspect, when the step of acquiring the position information receives a caller ID and an advertisement ID from the information display device, the step corresponds to the received caller ID. An originator ID and an advertisement ID are transmitted to the communication satellite to request the location information of the information display device corresponding to the location information of the communication terminal and the advertisement ID, and the originator replies to the request for the location information from the communication satellite. The gist is to receive the position information of the communication terminal corresponding to the ID and the position information of the information display device corresponding to the advertisement ID.

In the present invention according to claim 14, when the position information acquisition means receives the calling ID and the advertisement ID, the position information and the advertising ID of the communication terminal corresponding to the calling ID.
The position information of the information display device corresponding to is received from the communication satellite.

[0035]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram showing a configuration of an advertisement content update system according to an embodiment of the present invention. The advertisement content updating system shown in FIG. 1 includes an information display device 3 including a mobile information display device 3a, a fixed information display device 3b, and a hanging signboard type information display device 3c for displaying the advertisement content, and the information display device 3. A device 5 for an advertiser that holds the displayed advertisement content and is owned and managed by the advertiser, such as a data processing device such as a personal computer, is connected to the information display device 3 via the Internet 7 and a communication satellite 11, and the information is displayed. A bulletin board information mediating device 9 that receives the advertisement content displayed on the display device 3 from the advertiser device 5 via the Internet 7 and transmits the advertisement content to the information display device 3 via the communication satellite 11 and the Internet 7. It is connected to the advertiser's device 5 and the posted information mediating device 9 via the Internet 7, and is managed by a management company that manages the information display device. An information display device management company that is owned and managed and manages the information display device 3, displays the advertisement content on the information display device 3 by the advertiser device 5, and manages the advertiser and the advertiser device 5 And a device 1 for use.

Also, the advertiser's device 5 accepts the advertisement content input from the advertiser, holds the accepted advertisement content, and displays it on the information display device 3 according to the display instruction from the advertiser. The device has an advertisement content receiving means for transmitting it via the Internet 7, and the posted information mediating device 9 transmits the advertisement content received from the advertiser's device 5 to the information display device via the communication satellite 11 and the Internet 7. And an advertisement content transmitting unit for transmitting the advertisement content to the information display device 3.

Further, the mobile information display device 3a has a mobile information display unit which is provided on the surface of a moving body including a vehicle and displays advertisement contents, and the fixed information display device 3b.
Is provided on the surface of a fixed object including a building and has a fixed information display unit for displaying advertisement contents, and the hanging signboard type information display device 3c is provided on the surface of an object such as a hanging signboard. And has a hanging information display unit for displaying advertisement contents. It should be noted that these information display units are composed of display devices such as liquid crystal and plasma, and their visibility is significantly improved as compared with the conventional one so that they can be seen well at night, for example. is there.

Although FIG. 3 shows the mobile information display device 3a provided on the side surface and the back surface of the truck,
Liquid crystal bulletin boards 31 made of liquid crystal are provided as mobile information display units for displaying advertisement contents on the side surface and the back surface of the truck.

Further, the bulletin information mediating apparatus 9 creates billing information of the advertisement content received from the advertiser's device 5 and transmitted to the information display device 3, and billing information creating means, and settlement of the billing information. To the advertiser who owns the advertiser's device 5, the financial institution such as a bank that concludes a fee deduction contract with the advertiser, and the information display device management company that manages the information display device 3. It has a means for settlement.

Next, referring to FIG. 2, the operation of the advertisement content updating system configured as described above will be described.

First, in this advertisement content updating system, an advertiser who wants to make an advertisement uses the advertiser's device 5 in order to make a contract for using this system with an information display device management company that manages the information display device. Advertisement application is made to the information display device management company device 1 through the process (process (a)). Further, the advertiser makes a fee withdrawal request contract with the bank 13 which is a financial institution in order to pay the fee when the advertisement is posted, for example, by debiting from the financial institution (processing (b)). When the bank 13 completes the fee withdrawal request contract with the advertiser, the bank 13 sends a fee withdrawal contract completion notice to the information display device management company via the information display device management company device 1 (process (c)). . When the fee deduction contract is completed in this way, an ID is given to the advertiser and
The advertiser also makes a contract regarding whether to use any one of the mobile information display device 3a, the fixed information display device 3b, the hanging signboard information display device 3c, or a plurality or all of these. It should be noted that which of the mobile information display device 3a, the fixed information display device 3b, and the hanging sign information display device 3c to be used may be determined each time an advertisement is requested.

When the contract for using the system for displaying the advertisement and the contract for the withdrawal of charges are completed as described above, the advertiser displays the data of the advertisement content to be advertised on the information display device 3 on the information display device 3. Type information, that is, information display device type information indicating whether it is the mobile information display device 3a, the fixed information display device 3b, or the hanging sign type information display device 3c, and this type is the fixed information display device 3b and hanging sign. In the case of the formula information display device 3c, the location information of the advertisement,
Advertisement condition information including advertisement display time information, etc. that determines the advertisement content to be displayed from what time of day to what time, or which day of the week to display advertisement content The information is input to the advertiser's device 5 together with the advertisement contract period information that determines the year, month, day, time, and from which the display is performed, the ID given from the system at the time of the contract, and the advertisement display instruction.

When the advertiser device 5 receives the advertisement content data, the advertisement condition information, the advertisement contract period information, the ID, and the advertisement display instruction from the advertiser, these data are sent from the advertiser device 5 to the Internet 7. It transmits to the bulletin information mediation apparatus 9 via (process (1)).

When the posted information intermediary device 9 receives the above-mentioned data from the advertiser device 5, that is, the data of the advertising content, the advertising condition information, the advertising contract period information, the ID, and the advertisement display instruction, these data are temporarily sent to the web. It is saved in the server 91 (processing (2)). Then, the posted information mediating device 9
Displays the display information, which is the advertisement content data received from the advertiser's device 5, according to the advertisement condition information such as the information display device type, the advertisement place information, the advertisement time display information, and the advertisement contract period information, or together with these information, the communication satellite 11 And it transmits to the information display device 3 corresponding to the advertisement condition information via the Internet 7 (process (3)).

When the information display device 3 receives the advertisement content data which is the display information from the bulletin information intermediary device 9, the information display device 3 displays the advertisement content on the display unit. As a result, the advertisement content input by the advertiser is displayed on the information display device 3 according to the advertisement condition information.

In the display according to the advertising condition information and the advertising contract period information of the advertising content on the information display device 3, the control by the advertising condition information and the advertising contract period information is performed by the bulletin information mediating device 9 to always display the advertising condition information. The display of the advertising content on the information display device 3 may be managed based on the advertising condition information and the advertising contract period information based on the centralized management by the posted information mediating device 9, or the advertising condition information and the advertising contract period. Information is passed from the posted information intermediation device 9 to the information display device 3, and the information display device 3 itself manages the display of advertisement contents in a decentralized manner according to the advertising condition information and the advertising contract period information. It is also good.

Further, when the advertiser wants to change the advertisement content displayed on the information display device 3 as described above, new advertisement content data, advertisement condition information, and advertisement contract are issued to the advertiser device 5. When the period information and ID are input together with the advertisement display instruction or the advertisement change instruction, the new advertisement content is displayed on the information display device 3 in the same procedure as described above.

Specifically, the advertiser, when the previous advertisement content is displayed on the information display device 3 as described above, adds new advertisement content data to the advertiser device 5,
When the advertisement condition information, the advertisement contract period information, and the ID are input together with the advertisement display instruction or the advertisement display instruction, these data are transmitted from the advertiser apparatus 5 to the bulletin information mediating apparatus 9 via the Internet 7 and the bulletin board information mediating apparatus. 9 is temporarily stored in the web server 91.

Then, the bulletin information mediating apparatus 9 receives the advertisement content data newly received from the advertiser apparatus 5 together with the advertisement display instruction or the advertisement change instruction in accordance with the advertisement condition information, the advertisement contract period information, the ID, or together with these information. It is transmitted to the information display device 3 via the communication satellite 11 and the Internet 7. As a result, in the information display device 3, the advertisement content data received from the bulletin information mediating apparatus 9 now is displayed instead of the advertisement content that has been displayed so far. That is, in the advertisement content update system of the present embodiment, the advertisement content can be immediately changed in this way, and the wasteful time and cost of erasing the paint one by one as in the conventional art and drawing new advertisement content with the paint can be saved. It doesn't need anything at all.

As described above, the advertisement content displayed on the information display device 3 is extracted from the information display device type, advertisement location information, advertisement condition information such as advertisement time display information, and conditions such as advertisement contract period information. The billing amount is determined based on the extracted conditions (process (4)), the billing information is created based on the billing amount (process (5)), the bill is created based on the billing information, and the advertisement is made. The invoice is issued to the bank 13 that has concluded the charge withdrawal contract with the main person, and the settlement process is performed (process (6)). The settlement process based on the billing information is performed by the advertiser device 5
Will be performed for the advertiser who owns the bank, the bank 13 which is a financial institution that has concluded a fee deduction contract with the advertiser, and the information display device management company that manages the information display device 3. .

Next, an advertisement content updating system according to another embodiment of the present invention will be described with reference to FIG.

The advertisement content updating system of the embodiment shown in FIG. 4 is the advertisement content as a result of the user viewing the advertisement content displayed on the information display device 3 in the advertisement content updating system having the configuration shown in FIG. When the user wants to know in more detail or wants to purchase a product having the advertisement content, the user makes a call to the information display device 3 using a communication terminal such as a mobile phone, so that the user's communication terminal can display the information display device. Three
Is connected to the bulletin board information intermediary device 9, and the URL of the homepage that introduces the advertisement content displayed on the information display device 3 in detail from the bulletin board information intermediary device 9 is transmitted to the user's communication terminal. At the same time, as a result of the user accessing the home page of the advertisement content at the URL from the communication terminal and seeing a more detailed explanation of the advertisement content,
It is also possible for a user to purchase a product having an advertisement content from a communication terminal, and the advertiser is further charged based on information such as the number of times of access and the number of purchases.

More specifically, referring to FIG. 4, in the embodiment shown in FIG. 4, the user uses a mobile terminal 21 such as a mobile phone as a communication terminal, and the information display device 3 includes, for example, a truck. The mobile information display device 3a provided on the side surface or the rear surface of the vehicle is illustrated, and the mobile terminal 21 of the user accesses the mobile information display device 3a, and the mobile information display device 3a is accessed. Further access the bulletin board information intermediary device 9 via the communication satellite 11, whereby the bulletin board information intermediary device 9 is connected to the portable terminal 21.
In the figure, the URL of the home page of the advertisement content displayed on the mobile information display device 3a is transmitted.

More specifically, when the user carrying the portable terminal 21 looks at the advertisement content of the mobile information display device 3a that is advertising a certain product and wants to know the advertisement content in more detail, use In order to obtain the URL of the home page of the advertisement content, the person points from the mobile terminal 21 to the mobile information display device 3a and uses a specific number "#etc".
Is dialed with one push, and the mobile terminal 21
Originating with a signal such as the originating ID of
1)).

The mobile information display device 3a is a portable terminal 21.
When a call originating from the call originator is detected and received, the received call originator ID and the advertisement ID assigned to the information display device itself are used to mediate the posted information via the Internet 7 and communication satellite 11 not shown in FIG. The data is transmitted to the device 9 by the transmitting / receiving means (process (12)).

Upon receiving the calling ID of the mobile terminal 21 and the advertisement ID of the mobile information display device 3a, the bulletin information mediating apparatus 9 corresponds to the position information and the advertisement ID of the mobile terminal 21 corresponding to the received calling ID. Mobile information display device 3
In order to obtain the position information of a, the calling information and the advertising ID are transmitted to the communication satellite 11 by the position information requesting means in order to request the position information corresponding to the calling ID and the position information corresponding to the advertising ID. On the other hand, the position information receiving means receives the position information of the communication terminal corresponding to the calling ID and the position information of the information display device corresponding to the advertisement ID returned from the communication satellite 11 (process (13)). The communication satellite 11 constantly monitors the position of the mobile information display device 3a, and can acquire the position information of the mobile information display device 3a and the position information of the mobile terminal 21 from the advertisement ID. .

When the bulletin information mediating apparatus 9 acquires the position information of the communication terminal corresponding to the calling ID and the position information of the information display apparatus corresponding to the advertisement ID, it details the advertisement content corresponding to the advertisement ID. The URL of the home page (or advertisement information) is transmitted to notify the mobile terminal 21 (process (14)). The mobile terminal 21 receives this notified U
When receiving the RL (or advertisement information), the RL (or advertisement information) is connected to the bulletin information mediating apparatus 9 to access the URL (or advertisement information) (process (15)). As a result, the mobile terminal 21
Visits the home page of the URL and
It is possible to acquire detailed information on the advertisement content corresponding to D. Further, it is possible to purchase a product having this advertisement content as described later.

As described above, the number of times the portable terminal 21 has accessed the bulletin board information mediating device 9 via the mobile information display device 3a, and the number of times the bulletin board information mediating device 9 has transmitted the URL to the portable terminal 21 the number of URL transmissions. , The number of times of accessing the home page of the advertisement content at this URL, and the number of times the mobile terminal 21 purchases the product of the advertisement content, the number of purchases of the advertisement is stored in the advertisement information management database (DB) not shown in FIG. Registration is managed for each item. Then, the number of times of access registered and managed in this advertisement information management database, U
Billing information is separately created for each advertisement ID based on information such as the RL transmission count, home page access count, and product purchase count. This separately created billing information is combined with the billing information created based on the conditions such as the information display device type, the advertising location information, the advertising condition information such as the advertising time display information, and the advertising contract period information described above, The billing information as a whole is created, and the settlement process is performed for the advertiser or the like based on the billing information.

Next, the advertisement content updating system of this embodiment will be described in more detail with reference to the sequence diagram shown in FIG.

In FIG. 5, the user sees the advertisement content advertised on the mobile information display device 3a, and obtains the URL of the homepage which explains the advertisement content in more detail from the mobile terminal 21. Mobile information display device 3a
Dial a specific number toward (step S1),
When making a call with the calling ID of the mobile terminal 21 (step S
3), the mobile information display device 3a detects and receives the call originating from the mobile terminal 21 with the caller ID.

The mobile information display device 3a includes a mobile terminal 21.
When the calling ID from the mobile terminal 21 is received, the calling ID from the mobile terminal 21 is transmitted to the bulletin information mediating apparatus 9 via the Internet 7 and the communication satellite 11 together with the advertisement ID assigned to the information display apparatus itself (step S5). ).

When the bulletin information mediating apparatus 9 receives the calling ID of the mobile terminal 21 and the advertisement ID of the mobile information display apparatus 3a from the mobile information display apparatus 3a, the mobile terminal 21 corresponding to the calling ID and the advertisement ID, respectively. And the request for the respective position information of the mobile information display device 3a is made to the communication satellite 11 (step S7). The communication satellite 11 uses the mobile information display device 3a corresponding to each registered advertisement ID.
Since the position of the mobile terminal 21 corresponding to the calling ID is always monitored, the position of the mobile terminal 21 corresponding to the calling ID corresponds to the calling ID and the advertising ID in response to the position information request from the bulletin information mediating apparatus 9. The position information of each of the mobile terminal 21 and the mobile information display device 3a is transmitted to the posted information mediating device 9 (step S9).

When the bulletin information mediating apparatus 9 acquires from the communication satellite 11 the position information of the mobile terminal 21 corresponding to the calling ID and the position information of the mobile information display device 3a corresponding to the advertising ID, this calling ID and its correspondence Position information to be advertised ID
Each time, that is, registered and managed as traffic information in the advertisement information management database corresponding to the advertisement ID,
Reception of the calling ID by the bulletin information mediating apparatus 9 is received by the mobile terminal 21.
Is a bulletin board information mediating device 9 via the mobile information display device 3a.
As the number of times of access to the advertisement information management database, that is, as the number of times of access to the advertisement content displayed on the mobile information display device 3a is increased by one. Update (step S11).

FIG. 6 shows an example of data registered and managed in the advertisement information management database. In the advertisement information management database, URLs, advertisement information, advertisement areas, and advertisement time zones are set for each advertisement ID. In addition, the above-mentioned access count, URL transmission count, home page access count,
The traffic information including the number of purchases of goods and a plurality of calling IDs and their corresponding position information is registered and managed.

Therefore, in step S11 described above, the calling ID of the mobile terminal 21 and the corresponding position information are additionally registered as traffic information in the corresponding advertising ID of the advertising information management database in the form of correspondence between the calling ID and the position information. In addition, the reception of the calling ID by the bulletin information mediating apparatus 9 indicates that the mobile terminal 21 makes one access to the bulletin information mediating apparatus 9 via the mobile information display device 3a, and the corresponding advertisement ID in the advertising information management database. Access count is 1
One count up is updated.

When the bulletin information mediating apparatus 9 updates the traffic information and the number of accesses to the advertisement information management database, the URL (or advertisement information) for the advertisement ID is displayed.
Is transmitted to the mobile terminal 21 having the calling ID (step S13), and the number of URL transmissions corresponding to the advertisement ID in the advertisement information management database is counted up by setting the URL transmission to the mobile terminal 21 as one of the URL transmission times. Update.

When the portable terminal 21 receives the URL of the advertisement ID from the bulletin information intermediary device 9, the portable terminal 21 accesses this URL to access the home page that explains the advertisement content of the advertisement ID in detail (step S1).
5), The caller ID and advertisement ID of the mobile terminal 21 are transmitted to the posted information mediating device 9 (step S17). When the posted information mediating apparatus 9 recognizes from the notification that the mobile terminal 21 has accessed the home page of the advertisement ID by the URL or the like, it updates the number of times the home page of the corresponding advertisement ID is accessed in the advertisement information management database (step S1).
9).

When the user of the mobile terminal 21 accesses the home page of the advertisement ID, browses a more detailed explanation of the advertisement content, and purchases a product having this advertisement content, the product purchase information is obtained from the mobile terminal 21. Originating ID and advertising ID
It is transmitted together with the bulletin information mediating apparatus 9 (step S2).
1, S23).

Upon receiving the product purchase information from the portable terminal 21 together with the caller ID and the advertisement ID, the bulletin information mediating apparatus 9 updates the product purchase count corresponding to the advertisement ID in the advertisement information management database (step S25).

The bulletin information mediating apparatus 9 sends the billing information for each advertisement ID based on the information such as the number of accesses registered, the number of URL transmissions, the number of homepage accesses, and the number of product purchases registered and managed in the advertisement information management database as described above. First billing information created based on the created billing information based on the conditions such as the information display device type, advertisement location information, advertisement time display information, and advertisement contract period information described above. By combining as necessary, billing information as a whole is created, and payment processing is performed for the advertiser or the like based on this billing information as a whole.

The billing of the advertisement fee to the advertiser, etc., is (1) a pay-as-you-go billing based on the number of times of access, and (2) a pay-per-use fee based on the number of times of access and the number of URL transmissions, the number of times of home page access, and the number of product purchases. Charges and (3) pay-as-you-go charges based on access records according to time zones and advertisement places are appropriately performed according to the billing party, system, and the like.

In the above embodiment, the user looks at the mobile information display device 3a, and in order to acquire the URL of the advertisement, the mobile terminal 21 sends a call with the calling ID to the mobile information display device 3a. Toward the mobile information display device 3a
Detects this call, connects the mobile terminal 21 to the bulletin information mediating apparatus 9 via the mobile information display device 3a, and transmits the URL from the bulletin information mediating apparatus 9 to the mobile terminal 21. Instead of such a method, a telephone number for accessing the bulletin information mediating apparatus 9 to obtain the URL of the advertisement is displayed together with the advertisement content on the mobile information display device 3a, and the bulletin information is used as this telephone number. In addition to the telephone number of the intermediary device 9, a telephone number such as a number indicating the position of the mobile information display device 3a is added, for example, 03-xxxx-xxxx (telephone number of the bulletin information intermediary device 9) + yyyy (mobile information The number indicating the position of the display device 3a) = 03-xxxx-xxxx-yyy is displayed on the mobile information display device 3a, and the user looks at this telephone number and If the telephone number is dialed from the mobile terminal 21, the bulletin information intermediation device 9 may be able to recognize the position of the mobile information display device 3a from the incoming call. is there.

[0073]

As described above, according to the present invention,
When the advertiser device receives the advertisement content input from the advertiser, the advertiser device sends the advertisement content to the bulletin information intermediary device for display on the information display device according to the display instruction from the advertiser, and the advertiser information intermediary device advertises the advertisement information. When the advertising content is received from the advertising device, the advertising content is transmitted to the information display device and displayed on the information display device. You can easily and economically advertise by simply sending it to the device, that is, without erasing the paint and writing the advertisement as in the past, and you can advertise economically in an extremely simple and short time. The displayed advertisement content can be seen well even at night, and visibility can be improved day and night to enhance the advertising effect. In addition, the information display device management company that owns and manages the information display device that displays the advertisement does not have a request for the advertisement, and the advertisement is displayed very easily even when creating a classified advertisement for advertisement recruitment. Moreover, when a new advertiser appears, it is possible to very easily delete the classified advertisement for advertisement advertisement. Furthermore, the advertisement content displayed on the information display device can be easily changed. For example, the advertisement content can be changed at any time within the contract period. The other advertiser's content can be separated and displayed efficiently.

Further, according to the present invention, when the information display device detects and receives a call originating from the communication terminal of the user with the caller ID, the information display device transmits the caller ID together with the advertisement ID of the user to the bulletin information mediating device. , The bulletin information mediating apparatus acquires the position information of the communication terminal corresponding to the calling ID, registers the calling ID and the position information as traffic information in the information management database for each advertisement ID, and manages the URL of the advertisement content for the communication terminal. , The number of users who are very interested in the advertisement product can be seen by looking at the advertisement content from the traffic information, and it is possible to know how effective the advertisement display is and Since the URL of the advertisement content is sent to the user, the user can acquire the URL of the advertisement very easily, and the user can purchase the product of the advertisement without missing the opportunity of purchase. It can be expected and facilitate the purchase of advertising products by the user so.

Further, according to the present invention, the bulletin information mediating apparatus receives the notification that the communication terminal has accessed the home page of the advertisement content based on the URL, and further purchases the product as a result of the access to the home page. Is received and the number of times of access, number of times of URL transmission, number of times of home page access and number of product purchases are registered and managed in the advertisement information management database for each advertising ID, so not only displaying advertisements but also sending URLs to home pages Access, the number of URLs sent, the number of homepage accesses, and the number of product purchases that are the history of such advertisements, and how many users are interested in the advertised product. It is possible to accurately know how effective the advertisement display was.

According to the present invention, the billing information is created based on the information including the installation location of the information display device, the advertisement time zone, the advertisement time, and the type of the information display device, and the settlement process is performed.
An appropriate fee can be charged according to location, time zone, time, and device type.

Further, according to the present invention, the advertisement ID is based on the number of accesses, the number of URL transmissions, the number of homepage accesses, and the number of product purchases registered in the information management database.
Since the billing information is also created and the settlement processing is performed for each time, it is possible to accurately bill the fee according to the effect of the displayed advertisement.

[Brief description of drawings]

FIG. 1 is a diagram showing a configuration of an advertisement content update system according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram showing an operation of the advertisement content updating system of the embodiment shown in FIG.

FIG. 3 is a perspective view showing a mobile information display device provided on a side surface and a back surface of a truck as an information display device.

FIG. 4 is a diagram showing an advertisement content update system according to another embodiment of the present invention.

5 is a sequence diagram showing an operation of the advertisement content update system of the exemplary embodiment shown in FIG.

6 is a diagram showing an example of data registered and managed in an advertisement information management database used in the advertisement content updating system of the embodiment shown in FIG.

[Explanation of symbols]

1 Information display device management device 3 Information display device 3a Mobile information display device 3b Fixed information display device 3c Hanging signboard type information display device 5 Advertiser device 7 Internet 9 Bulletin information mediation device 11 communication satellites 21 Mobile terminal 31 LCD bulletin board

─────────────────────────────────────────────────── ─── Continued Front Page (51) Int.Cl. ⁷ Identification Code FI Theme Coat (Reference) G09F 21/04 G09F 21/04 C

Claims (14)

[Claims] 1. An information display device for displaying advertisement contents, an advertiser device owned by an advertiser for holding advertisement contents to be displayed on the information display device, and the information display device via a network and a communication satellite. A bulletin board information intermediary device that is connected to the information display device, receives advertisement content displayed on the information display device from the advertiser device, and transmits the advertisement content to the information display device via a communication satellite and a network, and manages the information display device. Owned by an information display device management company that is connected to the advertiser device and the posted information intermediary device via a network, managing the information display device, managing the display of advertising content on the information display device by the advertiser device, and It has an advertiser and an information display device management company device that manages the advertiser device, and the advertiser device is input from the advertiser. Receiving the notification content, holding the accepted advertisement content and having an advertisement content receiving means for transmitting to the bulletin information mediating apparatus to be displayed on the information display device according to a display instruction from the advertiser, the bulletin information mediating apparatus, An advertising content updating system comprising advertising content transmitting means for transmitting the advertising content received from the advertiser's device to the information display device via a communication satellite and a network in order to display it on the information display device. 2. The information display device is provided on a surface of a moving body including a vehicle and displays a content of advertisement, and a fixed information display device is provided on a surface of a fixed object including a building to display the content of advertisement. The advertising content updating system according to claim 1, further comprising at least one of a type information display device and a hanging signboard type information display device which is provided on the surface of a suspended fixed object and displays advertising contents. . 3. The bulletin information mediating device receives billing information of the advertisement content received from the advertiser's device and transmitted to the information display device, and displays the billing information of the advertising content, the installation location of the information display device, the advertising time zone, the advertising time, and the information. The advertisement content updating system according to claim 1, further comprising: a billing information creating unit that creates the billing information based on information including a type of the display device; and a settlement device that performs a settlement process of the billing information. 4. The information display device is used for acquiring a URL to an advertisement content advertised on the information display device as a result of a user viewing the advertisement content displayed on the information display device. I from a person's communication terminal
There is a transmitting / receiving means for detecting and receiving a call accompanied by D and transmitting the received caller ID to the bulletin information mediating apparatus via the network together with the advertisement ID assigned to the information display apparatus itself. When the device receives the calling ID and the advertising ID from the information display device,
A position information acquisition unit that acquires the position information of the communication terminal corresponding to the received calling ID, an information management database that registers and manages the calling ID and the corresponding position information as traffic information for each advertisement ID, and the acquired information. The URL transmitting means for transmitting the URL of the advertisement content advertised on the information display device having the advertisement ID to the communication terminal having the caller ID.
Advertising content update system described. 5. The URL for receiving the notice information mediating device together with the originator ID and the advertisement ID of the communication terminal, in response to the transmission of the URL, the notification that the communication terminal has accessed the home page of the advertisement content based on the URL. As a result of the access notification receiving means and the access to the homepage of the advertisement content based on this URL, a notification that the product has been purchased based on the advertisement content is notified from the communication terminal by the sender ID of the communication terminal and the advertisement I.
The product purchase notification receiving means for receiving together with D, and the reception of the caller ID are counted as one access frequency to the advertisement content for each reception, and this access frequency is registered and managed in the information management database for each advertisement ID. Access count registration control means for controlling as described above, and the URL transmission count is counted as one URL transmission count for each transmission, and the URL transmission count is registered and managed in the information management database for each advertisement ID. UR
L transmission count registration control means, counting the access to the homepage of the advertisement content as one time of the homepage access for each access, and registering and managing this homepage access count for each advertisement ID in the information management database. Homepage access frequency registration control means for controlling, counting each purchase of the product as one product purchase count, and controlling the product purchase count to be registered and managed in the information management database for each advertisement ID. 5. An advertisement content updating system according to claim 4, further comprising a product purchase frequency registration control means. 6. The billing information creating means also creates billing information for each advertisement ID based on the access count, the URL transmission count, the home page access count, and the product purchase count registered in the information management database. The advertisement content updating system according to claim 5, further comprising: 7. The position information acquisition means receives the calling ID and the advertisement ID from the information display device,
Position information requesting means for transmitting the caller ID and the advertisement ID to the communication satellite to request the position information of the communication terminal corresponding to the received caller ID and the position information of the information display device corresponding to the advertisement ID, and the position information. Information and advertisement ID of the communication terminal corresponding to the calling ID returned from the communication satellite in response to the request of
5. The advertisement content updating system according to claim 4, further comprising a position information receiving means for receiving the position information of the information display device corresponding to. 8. An information display device for displaying advertisement contents, an advertiser device owned by an advertiser for holding advertisement contents displayed on the information display device, and the information display device via a network and a communication satellite. And a posted information intermediary device connected by the information display device management company that manages the information display device, is connected to the advertiser device and the posted information intermediary device via a network, and manages the information display device, A method for updating advertisement contents in an advertisement contents updating system having an advertisement display device for managing display of advertisement contents on an information display device and an advertiser and a device for an information display device management company for managing the advertiser device. The advertiser device receives the advertisement content input from the advertiser, holds the received advertisement content, and displays the advertisement content from the advertiser. It transmits to the notice information mediation device to display on the information display device according to the instruction, and the notice information mediation device displays information through the communication satellite and the network to display the advertisement content received from the advertiser device on the information display device. A method for updating advertisement content, which comprises transmitting the advertisement content to a device. 9. The information display device is provided on a surface of a moving body including a vehicle and displays a content of advertisement, and a fixed information display device is provided on a surface of a fixed object including a building to display the content of advertisement. 9. An advertising content updating method according to claim 8, further comprising at least one of a hanging information display device and a hanging signboard type information display device provided on the surface of a suspended fixed object and displaying advertising contents. . 10. The bulletin information mediating device receives billing information of the advertisement content received from the advertiser's device and transmitted to the information display device for display, the installation location of the information display device, the advertising time zone, the advertising time, and the information. 9. The advertisement content updating method according to claim 8, wherein the billing information is created based on information including the type of display device, and the settlement processing of the billing information is performed. 11. The information display device is used to acquire a URL to an advertisement content advertised on the information display device as a result of a user viewing the advertisement content displayed on the information display device. I from a person's communication terminal
The call originator with D is detected and received, and the received call originator ID is transmitted to the bulletin information mediating apparatus via the network together with the advertisement ID assigned to the information display apparatus itself. When the calling ID and the advertising ID are received from the device,
The position information of the communication terminal corresponding to the received caller ID is acquired, the caller ID and the corresponding position information are registered and managed in the information management database for each advertisement ID as traffic information, and the communication terminal of the acquired caller ID is acquired. 9. The advertisement content update method according to claim 8, wherein the URL of the advertisement content advertised on the information display device with the advertisement ID is transmitted to the advertisement content updater. 12. The bulletin information mediating apparatus receives, in response to the transmission of the URL, a notification that the home page of the advertisement content has been accessed based on the URL, together with the originating ID and the advertisement ID of the communication terminal, and the URL As a result of the access to the homepage of the advertisement content based on, the notification that the product is purchased based on the advertisement content from the communication terminal is notified by the communication terminal's calling ID and advertisement I.
D is received together with D, the reception of the caller ID is counted as one time of the number of times the advertisement content is accessed for each reception, the number of times of access is registered and managed in the information management database for each advertisement ID, and the URL is transmitted. The number of URL transmissions is counted once for each transmission, and the number of URL transmissions is registered and managed in the information management database for each advertisement ID. The number of times the home page is accessed is registered and managed in the information management database for each advertisement ID, and the purchase of the product is counted as one time of the number of product purchases for each purchase. The information management database is registered and managed in the information management database according to claim 1.
The method for updating advertisement content described in 1. 13. The billing information creating means also creates billing information for each advertisement ID based on the access count, the URL transmission count, the home page access count, and the product purchase count registered in the information management database. The advertisement content updating method according to claim 12, further comprising: 14. The step of acquiring the positional information comprises: receiving a calling ID and an advertisement ID from the information display device,
In order to request the position information of the communication terminal corresponding to the received calling ID and the position information of the information display device corresponding to the advertising ID, the calling ID and the advertising ID are transmitted to the communication satellite. Position information and advertisement ID of the communication terminal corresponding to the calling ID returned from the communication satellite
12. The advertisement content updating method according to claim 11, wherein the position information of the information display device corresponding to is received.