JP5323869B2 - Information processing apparatus and method - Google Patents

Description

  The present invention relates to cooperation between a signboard and navigation technology.

  2. Description of the Related Art In recent years, with the development of information technology, technology for electronic devices that search for and set a route to a destination designated by an end user and guide the direction of travel has become widespread. This type of electronic device depends on the usage mode, such as on-vehicle or pedestrian use, and the implementation mode such as whether it is based on an embedded program or downloaded application (application software such as a mobile phone terminal). These are called car navigation systems, portable navigation systems, etc., but are collectively referred to as “navigation terminals” in the present application.

  For this type of navigation terminal, advertisements are displayed on route guidance screens (called "map screens" and "navigation screens") that display surrounding maps and directions, etc., and the navigation terminal reaches the facility such as the advertised store Then, the proposal which charges an advertising fee to an advertiser is known (for example, refer to patent documents 1 and 2).

JP 2002-183591 A JP 2008-197930 A

  However, for safety reasons, drivers and pedestrians do not pay attention to the map screen except for necessary confirmation such as road maps and routes, so it is said that even if advertisements are displayed on the map screen, sufficient effects cannot be expected There was a problem. Rather, it is a variety of real-world advertising displays such as billboards near the road (referred to simply as “signboards” in this application), but conventional billboards are intended for end users who have passed. There was a limit to the effectiveness of advertising by attracting customers to other facilities.

  In other words, even if an end user who has passed by is interested in the signage facility, it is not always easy to understand guidance such as “Future Sug!”. However, it takes time and effort to stop and search for a place on the navigation terminal. In addition, a technique for easily linking such a signboard and a navigation terminal at hand of the user has not been known. For this reason, it is difficult to guide the end user to the facility and attract customers, and the advertising effect is limited. In addition, since it is not easy to know whether each store visitor is a signboard, it was difficult to evaluate the advertising effectiveness of the signboard.

  In view of the above problems, an object of the present invention is to provide a technique for improving and evaluating an advertising effect by easily guiding a place related to a signboard to a place related to a signboard with a navigation terminal while saving the end user.

  Based on the above object, one aspect (1) of the present invention is directed to an advertisement processing device having an information processing device and a navigation terminal that displays a map screen, from the information processing device to the navigation terminal. Information transmitting means for transmitting data of icons to be displayed corresponding to a predetermined signboard, approach detecting means for detecting that the navigation terminal has approached within a predetermined distance from the signboard, and when the approach is detected And an icon display means for displaying an icon corresponding to the sign on the map screen of the navigation terminal based on the icon data, and when a predetermined operation is performed on the displayed icon on the navigation terminal. And a route setting means for setting a route to a destination associated in advance with the signboard, and the information processing apparatus, when the route setting to the destination is performed, Characterized in that for said billboard according to target locations have the information updating means for updating the predetermined billing information.

  According to another aspect (4) of the present invention, the above aspect is captured by a method category, and an advertisement in an advertisement processing apparatus having an information processing apparatus including a computer and a navigation terminal that displays a map screen by the computer. In the processing method, an information transmission process in which a computer of the information processing apparatus transmits data of an icon to be displayed corresponding to a predetermined signboard to be processed to the navigation terminal, and the information processing apparatus or the computer of the navigation terminal However, an approach detection process for detecting that the navigation terminal has approached within a predetermined distance from the signboard, and when the approach is detected, the computer of the navigation terminal can detect the signboard based on the icon data. Icon display processing for displaying an icon corresponding to the icon on the map screen of the navigation terminal, and a navigation terminal for the displayed icon When a predetermined operation is performed, the navigation terminal or the computer of the information processing apparatus performs route setting processing for setting a route to a destination associated with the signboard in advance, and to the destination The computer of the information processing apparatus includes an information update process for updating predetermined billing information for the signboard relating to a destination when a route is set.

  Thus, in the above aspect, an icon corresponding to the sign is displayed on the navigation terminal approaching the sign, and a route is set to a destination such as a sign shop in response to an operation on the icon. Thereby, it is possible to save the effort of the end user and easily guide to the place related to the signboard with the navigation terminal and improve the advertising effect such as customer collection. Furthermore, it is possible to evaluate the advertising effect by updating the billing information of the signboard in response to the route setting, and promote the business management efforts related to the icon display of the signboard and the navigation screen.

  According to another aspect (2) of the present invention, in any one of the above aspects, the information processing apparatus includes a transmitter installed on the signboard, and a counting device that counts notifications from the navigation terminal. The transmitter has the information transmitting means for wirelessly transmitting the data to a navigation terminal, and the counting device has the information updating means.

  As described above, in the above aspect, the icon and the destination data are wirelessly transmitted to the navigation terminal by infrared rays or radio waves from the information transmission means provided in the transmitter installed on the signboard, and the billing information is updated upon receiving the route setting notification. The information updating means to be provided is provided in the counting device. As a result, even if the location information of the navigation terminal is not continuously transmitted to the server or the like, the approach to the signboard can be detected when the data from the signboard arrives, and the data such as the icon is directly transmitted from the signboard. Centralized management is unnecessary, and the configuration can be simplified. On the other hand, with regard to the processing of the billing information, the route setting is notified from the navigation terminal via the communication network, and the central processing is performed by the counting device, so that the business efficiency can be maintained.

  According to another aspect (3) of the present invention, in any of the above aspects, the icons are a first icon representing the signboard and a second icon representing a destination related to the signboard, The icon display means displays at least the first icon at the position of the signboard on the map screen and highlights the corresponding second icon when a predetermined operation is performed on the first icon. The route setting means sets the route to the destination represented by the second icon when a predetermined operation is performed on the second icon.

  As described above, in the above aspect, when the first icon representing the signboard is operated on the map screen, the destination such as the store related to the signboard is highlighted with the second icon, and when the second icon is operated, the destination is displayed. Set the route. Thereby, it is possible to easily confirm in which direction the destination related to the signboard is away from the current location or the planned route, so that the user is convinced and reassured, and guidance for route setting is effective.

  It should be noted that a category (method for the apparatus, program for the method, etc.) different from each of the above-described modes and more specific modes described below are also included in the present invention. For different categories, “means” shall be appropriately read as “process” or “step”. Further, the order of execution of processes and steps is not limited to the above, and can be changed as appropriate or can be processed collectively. Furthermore, the “computer” that executes each process (step) may be common or may be different for each process.

  ADVANTAGE OF THE INVENTION According to this invention, the technique which improves and evaluates an advertising effect by omitting an end user's effort and guiding easily to the place which concerns on a signboard with a navigation terminal can be provided.

The functional block diagram which shows the structure of embodiment of this invention. The figure which illustrates the information (data) in the embodiment of the present invention. The flowchart which shows the process sequence in embodiment of this invention. The figure which shows the example of a screen display in embodiment of this invention. The figure which shows the example of a screen display in embodiment of this invention. The figure which shows the example of a screen display in embodiment of this invention. The figure which shows the example of a screen display in embodiment of this invention. The figure which shows the example of a screen display in embodiment of this invention. The functional block diagram which shows the structure of 2nd Embodiment of this invention.

  Next, as an example of the present invention, a mode for carrying out the present invention (referred to as “embodiment”) will be described with reference to the drawings. It should be noted that assumptions common to those already described in the background art and problems are omitted as appropriate.

[1. Constitution〕
In this embodiment, as shown in FIG. 1 (configuration diagram), an information processing apparatus 1 (also referred to as “server” or “server 1”) and a navigation terminal T (hereinafter referred to as “terminal T” or “server”) that displays a map screen. It is also related to an advertisement processing apparatus as an overall system that combines “terminal”. The server 1 and the terminal T each have at least an arithmetic control unit 6 such as a CPU, a storage device 7 such as a main memory and an auxiliary storage device, and a communication network N (for example, the Internet, a mobile phone network, A communication means 8 (such as a wireless LAN adapter, a mobile phone network or a PHS network, a communication gateway device).

  In particular, the terminal T includes a navigation mechanism G represented by the GPS function in addition to the computer configuration as described above (in addition to a VICS receiver, a vehicle speed pulse sensor, or a gyro sensor in an in-vehicle navigation device), and And an input / output unit 13 using a liquid crystal display panel, a touch panel, a push button, and the like. The terminal T is, for example, a car navigation device, a smart phone, a mobile phone terminal, a tablet PC, a mobile PC, or the like, and actually there are a large number according to the number of users.

  In each of the server 1 and the terminal T, a predetermined computer program stored (installed) in the storage device 7 controls the arithmetic control unit 6 so that elements (10, 12, 15, 18 and so on) shown in FIG. Etc.). Of these elements, the information storage means can be realized in the storage device 7 in any format such as various databases (also referred to as “DB”), variables such as files and arrays, various stacks and registers, and system setting values.

  Among such storage means, the distribution data storage means 12 of the server 1 is means for storing data such as icons (to be described later) to be displayed on the terminal corresponding to the signboard (for example, FIG. 2 (1)). The received data storage means 18 of the terminal T is means for storing received data such as icons.

  In addition, each means other than the storage means is a processing means for realizing and executing the following information processing functions / actions, but these are functional units arranged for explanation, actual hardware elements and It doesn't matter if it matches the software module.

[2. Action)
In the present embodiment configured as described above, the processing procedure executed by the server 1 is shown in the flowchart of FIG. This processing procedure shows a typical example of characteristic processing in the present embodiment, and assumes that route guidance to the destination has already been started on the map screen of the terminal T. That is, FIG. 4 exemplifies a map screen M that performs route guidance at the terminal T, and guide route R1 (in the drawing, indicated by a checkered flag graphic) along the road L to the destination D1. This is an example in which a current position A (indicated by an arrowhead in the figure) such as the vehicle position is displayed. In this example, the destination D1 is within the map screen, but the destination D1 does not fit within the screen and is not displayed depending on the map display scale or the distance to the destination.

[2-1. Data transmission)
In the procedure of FIG. 3, first, the information transmission means 10 of the server 1 transmits data of icons to be displayed corresponding to a predetermined signboard to be processed from the information processing apparatus 1 to the terminal T (step S1). This is received by the data receiving means 15 of the terminal T (step S2). Here, the types of signboards to be used are free, such as board signs, neon signs, and digital signage, and are not limited. The timing of transmission is also free, but typically, as the current position advances to some extent, a fan having a predetermined forward range (for example, a fan with a radius of about several hundred meters that is opened several tens of degrees to the left and right around the current moving direction). It is conceivable to send data within a range of types). As a result, the number of communications and the amount of data can be minimized.

  The data to be transmitted is generically referred to as “icon data”, but is not limited to icon data, and can include information on a destination corresponding to the icon. In the example of FIG. 2A, as the icon data, in addition to the “item ID” for identifying the signboard, the corresponding icon to be displayed on the map “position of the signboard” (latitude and longitude) and “icon” are displayed. “Character string” is exemplified, but other characters and figures to be displayed as icons, and their types may be used. In addition, the icon data in the example of FIG. 2 (1) includes the location coordinates ("Destination" field) and other "attached information" (for example, the name, address, type, phone number) of the destination. The icon data may include other arbitrary data such as a destination introduction image.

[2-2. Detection of approach
When the approach detection unit 20 detects that the terminal T has approached within a predetermined distance (several tens of meters or hundreds of meters) from the signboard (step S3: “YES”), the icon display unit 30 displays the icon. Based on the data, the icon 31 corresponding to the sign is displayed on the map screen M of the input / output unit 13 (step S4). An example of the display is shown in FIG. That is, the moving user displays the icon 31 corresponding to the signboard at the position on the map screen M corresponding to the signboard at the same time as or near the time when the signboard such as the road shoulder enters the eyes. You will see it.

  The fact that the terminal T has approached a predetermined distance from the sign as described above indicates that the approach detection means 20 on the terminal T sequentially compares the current position obtained sequentially by GPS or the like and the position of the sign included in data such as icons. However, the present invention is not limited to this, and the terminal T sequentially transmits the current position to approach detection means (not shown) provided in the server, and the approach detection means compares with the position of the signboard held in the server. Then, the result of determining the presence or absence of approach may be sent back from the server to the terminal T.

  As described above, the icon 31 displayed when approaching the signboard sets the route to the destination associated with the signboard in advance when operated, and is referred to as a “route icon”. Note that the route icon and other icons are not limited to icons in a narrow sense based on patterns, and may be any display object such as characters.

[2-3. (Route setting)
As a simplest example, the route setting means 40 preliminarily displays a sign when a predetermined operation (such as a selection operation by a screen touch) is performed on the displayed icon by the input / output unit 13 at the terminal T. Set the route to the associated destination. FIG. 6 illustrates the map screen M after route setting in this case. Compared to FIGS. 4 and 5, the destination is changed from D1 to D2, and the guidance route is also changed from R1 to R2.

  The process of transition from FIG. 5 to FIG. 6 as described above is the simplest, and is an example in which the guide route R2 to the corresponding destination D2 is set only by operating the sign 31 icon. A plurality of processes can be performed using a plurality. Specifically, here, as icons, a first icon representing a signboard (referred to as “signboard icon”) and a second icon representing the destination related to the signboard (referred to as “destination icon”) are used. Examples of screen transitions to be used are shown in FIGS.

  In this example, when the current position approaches the signboard (step S3: “YES”), the icon display means 30 first displays the signboard icon 33 on the map screen M2, as shown in FIG. It is displayed on the left front as viewed from the position A (step S4). When a predetermined operation such as a selection operation is performed on the signboard icon 33 (step S5: “YES”), the corresponding destination icon 34 is highlighted with a conspicuous background color 35 or blinking (step S6). An association with the signboard icon 33 is displayed by an arrow 36. The destination icon 34 may be displayed at the same time as the sign icon 33 and may be switched to highlighting by blinking when the sign icon 33 is operated, or may be blinked from the beginning after the sign icon 33 is operated. Display may be started in a highlighted state.

  Then, when a predetermined operation is performed on the destination icon 34 (step S7: “YES”), the route setting unit 40 sets the route to the destination D2 represented by the destination icon 34 (step S7). S8), the state shown in FIG. In order to set the route to the destination corresponding to the signboard, the previous destination may be canceled and replaced with a new destination (example in FIG. 6), or the previous destination is maintained while being routed. A new destination may be inserted in the middle of the route as a ground or a stopover.

[2-4. Information update〕
Then, the information updating unit 50 of the information processing apparatus 1 updates predetermined billing information (for example, FIG. 2 (2)) for the signboard related to the destination when the route to the destination is set as described above. To do. Specifically, the route setting means 40 of the terminal T performs route setting (step S8), notifies the server 1 that the route setting has been performed (step S9), and receives this notification (step S10: “ YES ”), the information update means 50 of the server 1 updates the predetermined billing information stored in the settlement data storage means 55 or the like for the signboard relating to the destination (step S11). The specific contents of the billing information update are free, but typically, as shown in FIG. 2 (2), for the signboard related to the route setting, such as a customer-guided reward that has been promised in advance as the amount charged to the advertiser Regarding the advertising unit price (XX yen / every time etc.), it is conceivable to increment the number of times such as the number of route settings or to update by adding the corresponding advertising unit price to the accumulated amount.

[3. effect〕
As described above, in the present embodiment, the icon 31 corresponding to the signboard is displayed on the navigation terminal approaching the signboard (for example, FIG. 5), and the destination D2 such as the signboard shop is received in response to the operation on the icon 31. (For example, FIG. 6). Thereby, it is possible to save the effort of the end user and easily guide to the place related to the signboard with the navigation terminal and improve the advertising effect such as customer collection. In addition, the billing information (for example, FIG. 2 (2)) is updated upon receiving the route setting (for example, step S11 in FIG. 3) to evaluate the advertising effect, and the business management efforts related to the icon display on the signboard and the navigation screen Can be promoted.

  In particular, in this embodiment (steps S5 to S8 in FIG. 3), when the signboard icon 33, which is the first icon representing a signboard, is operated on the map screen M2 (for example, FIG. 7), a destination such as a store related to the signboard is displayed. The destination icon 34, which is the second icon, is highlighted (for example, FIG. 8), and when the second icon 34 is operated, a route to the destination is set (for example, FIG. 6). Thereby, it is possible to easily confirm in which direction the destination related to the signboard is away from the current location or the planned route, so that the user is convinced and reassured, and guidance for route setting is effective.

[4. Second Embodiment]
In the above embodiment, the transmission of data such as icons and the update of the billing information are performed by the same server 1, but as the second embodiment (FIG. 9), the transmitter 2 installed on the signboard K and the navigation terminal (terminal) T) The information processing apparatus 11 can be configured by the totaling apparatus 3 that totals the notifications from T2 and updates the billing information. In this case, the transmitter 2 includes an information transmission unit 200 that wirelessly transmits data to the terminal T2, and the tabulation device 3 includes an information update unit 500.

  In such a second embodiment, icons and destination data are wirelessly transmitted to the navigation terminal T2 by infrared rays or radio waves from the information transmission means 100 of the transmitter 2 installed on the signboard K. A commercial power source, a battery, or the like is used as the power source for wireless transmission. Then, the approach detection means 200 of the navigation terminal T2 can detect the approach to the signboard K when the data from the transmitter 2 provided on the signboard K has arrived. The process of route setting by 400 proceeds. Then, the information updating unit 500 provided in the counting device 3 receives the route setting notification and updates the billing information.

  In such a second embodiment, the data from the transmitter 2 provided on the signboard K has arrived as a function of the approach detection means 200 without continuously transmitting the real-time position information of the navigation terminal T2 to the server or the like. Thus, the approach to the signboard K can be detected. In addition, since data such as icons is also transmitted directly from the signboard K (transmitter 2 provided on the signboard K), centralized management at a server or the like is not required, and the configuration can be simplified. On the other hand, regarding the processing of the billing information, the route setting is notified from the navigation terminal T2 via the communication network N, and the aggregation device 3 performs the centralized processing, so that the business efficiency can be maintained.

[5. Other embodiments]
In addition, the said embodiment is only an illustration and this invention includes what is illustrated below and other embodiment other than that. For example, each configuration diagram, data diagram, flowchart, and the like are merely examples, and the presence / absence of each element, the order of arrangement and processing execution, and the specific content can be changed as appropriate. As an example, route setting means for setting a route may be provided on the server 1 side in FIG. 5, 7, and 8 show examples of screens in which the current position has not yet passed through the icon, but if the current position is displayed closer to the center of the screen, after passing the side of the icon However, it is possible to operate the icon displayed diagonally backward from the present.

  In particular, a configuration in which each means is realized by a separate and independent device or system in a server or a totaling device is also common, and depending on the function on the terminal side, an external platform or the like may be used as an API (Application Program Interface). The configuration can be changed flexibly, for example, by calling it with network computing (so-called cloud). Furthermore, each element such as means relating to the present invention may be realized by other information processing mechanisms such as a physical electronic circuit as well as a computer control unit.

1 Information processing device (server)
2 Transmitter 3 Aggregation device 6 Arithmetic control unit 7 Storage device 8 Communication means 10, 100 Information transmission means 11 Information processing device 12 Distribution data storage means 13 Input / output unit 15 Data reception means 18 Received data storage means 20, 200 Access detection means 30 icon display means 31 route icon 33 signboard icon 34 destination icon 35 background color 36 arrow 40,400 route setting means 50,500 information update means A current position G navigation mechanism D1, D2 destination K signboard L road M, M2 map Screen N Communication network R1, R2 Guide route T, T2 Navi terminal (terminal)

Claims (3)

In an advertisement processing device having an information processing device and a navigation terminal that displays a map screen,
An icon including a first icon representing the signboard to be displayed in correspondence with a predetermined signboard as a target from the information processing apparatus to the navigation terminal, and a second icon representing a destination related to the signboard Information transmitting means for transmitting data;
An approach detecting means for detecting that the navigation terminal has approached within a predetermined distance from the signboard;
When the approach is detected, based on the data of the icon, the first icon is displayed at the position of the signboard on the map screen, and a predetermined operation is performed on the first icon Icon display means for connecting the first icon and the corresponding second icon with an arrow, and displaying a correspondence relationship between the signboard and the destination related to the signboard ;
Route setting means for setting a route to the destination relating to the signboard represented by the second icon when a predetermined operation is performed on the second icon ;
Have
The information processing apparatus, when the routing to the destination according to the signboard has been performed, characterized by having an information update means for updating the predetermined charging information for engaging Ru Nursing plate to the destination Ad Processing equipment. The information processing apparatus includes a transmitter installed on the signboard, and a counting device that counts notifications from the navigation terminal,
The transmitter has the information transmitting means for wirelessly transmitting the data to a navigation terminal;
The advertisement processing apparatus according to claim 1, wherein the counting apparatus includes the information updating unit. In an advertisement processing method in an advertisement processing device having an information processing device including a computer and a navigation terminal that displays a map screen by the computer,
The computer of the information processing apparatus includes a first icon representing the signboard to be displayed corresponding to a predetermined signboard as a target on the navigation terminal, and a second icon representing a destination related to the signboard An information transmission process for transmitting icon data;
An approach detection process in which the information processing device or the computer of the navigation terminal detects that the navigation terminal has approached within a predetermined distance from the signboard;
When the approach is detected, the computer of the navigation terminal displays the first icon at the position of the signboard on the map screen based on the data of the icon. When a predetermined operation is performed, an icon display process for connecting the first icon and the corresponding second icon with an arrow, and displaying a correspondence relationship between the signboard and the destination related to the signboard ;
A route setting process for setting a route to the destination relating to the signboard represented by the second icon when a predetermined operation is performed on the second icon ;
If the routing to the destination according to the signboard has been performed, the computer of the information processing apparatus, an information updating process for updating the predetermined charging information for engaging Ru Nursing plate to its destination,
An advertisement processing method comprising:

Images