JP5568624B2 - Advertising effect totaling system and advertising effect totaling method - Google Patents

Description

  The present invention relates to an advertisement effect totaling system, and more particularly to an advertisement effect totaling system that measures the effect of street advertising.

  At present, performance-guaranteed advertisements and affiliates are known as advertising methods via networks such as the Internet. By these methods, the link source can be specified and the effectiveness of the advertisement can be measured to some extent.

  However, these methods are advertising methods for websites, e-mail magazines, etc., and advertisements indoors and outdoors viewed on the go like advertisements using signs, posters, multimedia terminals, digital signage, etc. It cannot be used as an advertising method for.

  As a method for identifying advertisements using signs, posters, multimedia terminals, digital signage, etc., a unique QR code (registered trademark) or URL (Uniform Resource Locator) is posted for each advertisement, and mobile terminal users However, there are techniques for measuring the effectiveness of advertisements by trying to access a website using these, or displaying unique coupon information based on these on a mobile terminal and presenting them at a store.

  The QR code (registered trademark) or URL unique to each advertisement includes an identifier (advertisement identifier) for specifying an advertisement in the QR code (registered trademark) or URL.

  However, when a unique QR code (registered trademark) or URL is used for each advertisement, such information becomes enormous and the management burden increases. In particular, when a URL is used, if an advertisement identifier is included in the URL, there is a high possibility that the user inputs a wrong URL.

  As a related technique, Patent Document 1 (Japanese Patent Laid-Open No. 2002-251565) discloses an in-building information providing method, apparatus, and elevator apparatus. In this related technology, an advertisement is displayed on the display unit of the information display device in a form that can be downloaded to a mobile phone or the like possessed by the user. The user who has seen the advertisement downloads if interested and purchases goods and services based on the download. When the download and service provision are received, these data are collected and aggregated through the network or from the service base to the integrated device. Aggregate results are provided as data to advertisers as actions that directly lead to the purchase of goods and services.

  Further, an advertisement management method is disclosed in Patent Document 2 (Japanese Patent Laid-Open No. 2002-149943). In this related technology, when the advertisement provider transmits the advertisement information to the advertisement manager, the advertisement manager processes the advertisement information into provided data. The provided data includes media information of the media for the advertisement. The advertisement manager distributes the provided data to media providers corresponding to the media information included in the provided data. The user receives the provided data from any of the media, and uses the provided data at the advertisement provider or the kiosk terminal. Then, information usage data in which usage status information is added to the provided data is transmitted from the advertisement provider or kiosk terminal to the advertisement manager. The advertisement manager receives the information use data, analyzes the advertisement effect for each medium, and reflects the analysis result in the creation and distribution of the next provided data.

JP 2002-251565 A Japanese Patent Laid-Open No. 2002-149943

  An object of the present invention is to acquire position information of a mobile terminal when a user visually recognizes (recognizes) a street advertisement and performs some operation, and when the action related to the advertisement is performed, the position information and the action Is provided, an advertisement is specified based on position information, and an advertisement effect totaling system is provided that counts the number of times of the action for each specified advertisement.

  The advertisement effect totaling system of the present invention includes a mobile terminal and an information processing device. The mobile terminal includes a mechanism for detecting a user operation according to the advertisement, a mechanism for acquiring the position information of the mobile terminal according to the user operation, and a mechanism for holding the position information. An information processing device includes a mechanism for acquiring position information directly or indirectly from a mobile terminal when a user performs any one of a plurality of actions related to an advertisement, and for each position information And a mechanism for counting the number of times for each action. The information processing apparatus may be a combination of a plurality of servers. For example, the functions of the information processing apparatus can be distributed to each of a plurality of servers.

  In the advertisement effect tabulating method of the present invention, a user's operation corresponding to the advertisement is detected in the mobile terminal, and the position information of the mobile terminal is acquired and held in accordance with the user's operation. Further, in the information processing apparatus, when the user performs any one of a plurality of actions related to the advertisement, the position information is acquired directly or indirectly from the mobile terminal, and In addition, the number of actions is counted.

  A program according to the present invention is a program for causing an electronic device or a computer to execute processing in the above-described advertisement effect tabulation method. The program according to the present invention can be stored in a storage device or a storage medium.

  Information for specifying advertisements can be simplified, and the administrative burden can be reduced.

It is a block diagram which shows the structural example of the advertisement effect totaling system of this invention. It is a figure for demonstrating the structural example of the performance data in 1st Embodiment. It is a flowchart which shows operation | movement of the advertisement effect totaling system of this invention. It is a figure for demonstrating the structural example of the performance data in 2nd Embodiment. It is a figure for demonstrating the structural example of the performance data in 3rd Embodiment. It is a figure for demonstrating the structural example of the performance data in 4th Embodiment.

<First Embodiment>
Hereinafter, a first embodiment of the present invention will be described with reference to the accompanying drawings.
As shown in FIG. 1, the advertisement effect tabulation system of the present invention includes a mobile terminal 10, an in-facility sensor 20, an operator server 30, and an advertisement effect measurement server 40.

  The mobile terminal 10 is a terminal that is operated when a user views a street advertisement, and has a function of acquiring position information.

  Examples of the portable terminal 10 include a mobile phone having a wireless communication function and a position information acquisition function, a mobile notebook PC (personal computer), a PDA (Personal Digital Assistant), a car navigation system (car navigation system), a GPS terminal, a portable game machine, and portable audio. Players, other gadgets (electronic devices), etc. can be considered. However, actually, it is not limited to these examples.

  Street advertisements are indoor / outdoor advertisements viewed on the go, such as advertisements using signs, posters, multimedia terminals, digital signage, and the like. Basically, street advertisements are assumed to be visually recognizable by letters, symbols, figures, paintings, photographs, images, outlines, etc. Or a Braille advertisement or other advertisement that appeals to the sense of touch. The contents advertised by street advertisements include products, stores, events, and the like. When the user performs some operation while viewing the street advertisement, the mobile terminal 10 acquires and stores the position information of the mobile terminal 10 at that time.

  Examples of operations that users perform by looking at street advertisements include an operation of reading a two-dimensional barcode such as a QR code (registered trademark) posted on a street advertisement, an operation of inputting a URL, a product name, a store name, etc. Information for inputting a keyword and performing a search, or displaying a button indicating that a street advertisement has been viewed (recognized) on the display screen of the mobile terminal 10, and a user pressing the button, or information for posting a street advertisement Communication between the transmission medium and the mobile terminal 10 can be considered. At this time, there may be a device for communicating with the mobile terminal 10 in the information transmission medium itself or in the vicinity of the information transmission medium. The mobile terminal 10 acquires and stores the location information of the mobile terminal 10 simultaneously with these operations. However, actually, it is not limited to these examples.

  As an example of the position information of the mobile terminal 10, GPS (Global Positioning System) position information is assumed. However, actually, it is not limited to GPS position information. For example, identification information or location information of the nearest relay device or base station may be used.

  The mobile terminal 10 includes an input unit 11, a processing unit 12, a storage unit 13, a position information acquisition unit 14, a display unit 15, and a communication unit 16.

  The input unit 11 is a camera for reading a two-dimensional barcode, an input device for inputting a URL and a keyword, or the like. Examples of the input unit 11 include a device that converts an image into an electrical signal using a semiconductor element that reacts to light, such as a CCD camera or a CMOS camera, a reading device that reads an IC chip or a storage medium (media), a keyboard or a keypad, A keypad on the screen, a touch panel, a tablet, or the like can be considered. However, actually, it is not limited to these examples.

  The processing unit 12 performs data processing and device control. As an example of the processing unit 12, a CPU (Central Processing Unit), a microprocessor (microprocessor), a microcontroller, or a semiconductor integrated circuit (Integrated Circuit (IC)) having a dedicated function can be considered. However, actually, it is not limited to these examples.

  The storage unit 13 holds data. As an example of the storage unit 13, a semiconductor storage device such as a RAM (Random Access Memory), a ROM (Read Only Memory), an EEPROM (Electrically Erasable and Programmable Read Only Memory), a flash memory, or an HDD (Sold HDD). An auxiliary storage device such as a state drive), a removable disk such as a DVD (Digital Versatile Disk) or an SD memory card (Secure Digital memory card), a storage medium (media), or the like is conceivable. However, actually, it is not limited to these examples.

  The position information acquisition unit 14 acquires position information from a GPS satellite, a base station, or the like. Here, the position information acquisition unit 14 stores the acquired position information in the storage unit 13. The position information acquisition unit 14 may be realized by a combination of the processing unit 12 and the communication unit 16.

  The display unit 15 displays input / output data, data being processed, held data, and the like. As an example of the display unit 15, a display device such as an LCD (Liquid Crystal Display), a PDP (Plasma Display), an organic EL display (Organic electroluminescence display) or the like is assumed. In addition, a printing apparatus such as a printer that prints output contents on paper or the like, a projection apparatus such as a projector that projects output contents on a wall or a screen, and the like are also conceivable. Alternatively, the display unit 15 may be an interface (I / F) for outputting information to an external display device or storage device. That is, the display unit 15 may be any output device. However, actually, it is not limited to these examples.

  The communication unit 16 is a device for communicating with other communication terminals and servers. Here, the communication unit 16 is used to communicate with the in-facility sensor 20 and the operator server 30. Examples of the communication unit 16 include a communication device such as an antenna, a semiconductor integrated circuit such as a board (motherboard or I / O board) that supports network communication, a network adapter such as a NIC (Network Interface Card), or a similar expansion card, connection A communication port such as a port (connector) is conceivable. Examples of communication lines / networks used by the communication unit 16 include a mobile phone network, WiMAX (IEEE 802.16a), 3G (3rd Generation), the Internet, a LAN (Local Area Network), a wireless LAN (Wireless LAN), WAN (Wide Area Network), IrDA (Infrared Data Association), Bluetooth (registered trademark), and the like are conceivable. When the in-facility sensor 20 or the business server 30 includes a contact / non-contact IC card reader (reading device), the communication unit 16 may be an IC chip or the like in a mobile terminal equipped with an IC chip. However, actually, it is not limited to these examples.

  The in-facility sensor 20 acquires position information stored in the mobile terminal 10 when the mobile terminal 10 approaches.

  Examples of the in-facility sensor 20 include a gate-type device such as a shoplifting prevention device, a contact / non-contact IC card reader, and the like. The in-facility sensor 20 may be a device that transmits a signal requesting the mobile terminal 10 to provide location information and receives the location information stored in the mobile terminal 10. Alternatively, the in-facility sensor 20 may be a device that receives position information that is automatically transmitted when the mobile terminal 10 detects the in-facility sensor 20. When the facility is a virtual store on the website, the business server 30 may also serve as the in-facility sensor 20. However, actually, it is not limited to these examples.

  The in-facility sensor 20 is installed at a location designated by street advertisement. The place designated by the street advertisement is, for example, a store that sells products listed in the street advertisement, a facility advertised in the street advertisement, or an event venue that holds an event posted in the street advertisement. A web site corresponding to a two-dimensional barcode or URL posted on a street advertisement.

  The in-facility sensor 20 includes a visit detection sensor 21 and a specific behavior detection sensor 22. That is, the visit detection sensor 21 and the specific behavior detection sensor 22 are one of the in-facility sensors 20.

  The visit detection sensor 21 acquires position information stored in the mobile terminal 10 when the user carries the mobile terminal 10 and “visits”. The term “visit” means “entrance” to a predetermined place or building. For example, visiting a store.

  The specific action detection sensor 22 acquires position information stored in the mobile terminal 10 from the mobile terminal 10 when the user performs “specific action”. The specific action means “execution” of a predetermined purpose. For example, purchase of goods.

  As an example of the installation position of the visit detection sensor 21, an entrance of a building or a parking lot, an entrance / exit of a specific floor (floor) of the building, an entrance / exit of a stairs, an elevator / escalator entrance / exit, and the like can be considered. Further, as an example of the installation position of the specific behavior detection sensor 22, a payment window, the vicinity of an automatic cash register, and the like can be considered. When the facility is a virtual store on a website, the top page of the website can be considered as an example of the installation position of the visit detection sensor 21. Further, as an example of the installation position of the specific behavior detection sensor 22, a reservation / settlement / purchase confirmation page of the website can be considered. However, actually, it is not limited to these examples.

  The business entity server 30 acquires location information of the mobile terminal 10 from the mobile terminal 10 when receiving a visit or reservation for product purchase from the user. Further, the business server 30 acquires location information of the mobile terminal 10 from the in-facility sensor 20 when the user actually visits or purchases a product. Then, the business server 30 adds reservation information, visit information, and purchase information to the position information of the mobile terminal 10 and notifies the advertisement effect measurement server 40 of the information. At this time, the business operator server 30 may automatically notify the advertisement effect measurement server 40 of the location information of the mobile terminal 10, or may notify the request information from the advertisement effect measurement server 40. May be.

  The business server 30 includes a communication unit 31, a processing unit 32, and a storage unit 33.

  The communication unit 31 is a device for communicating with other communication terminals and servers. Here, the communication unit 31 is used to communicate with the mobile terminal 10 and the in-facility sensor 20.

  The processing unit 32 performs data processing and device control. Here, the processing unit 32 acquires the position information of the mobile terminal 10 from the mobile terminal 10 or the in-facility sensor 20, and associates the acquired position information with the action of the user of the mobile terminal 10 at the time of acquisition. Store in the storage unit 33.

  The storage unit 33 holds data. Here, the memory | storage part 33 memorize | stores the information which matched the positional information acquired from the portable terminal 10 or the in-facility sensor 20, and the action of the user of the portable terminal 10 at the time of acquisition. For example, the storage unit 33 stores a log (log) in which position information and user behavior are associated with each other, and record data as shown in FIG.

  The advertisement effect measurement server 40 accumulates / aggregates data collected from the business operator server 30. In other words, the advertisement effect measurement server 40 plays a role as an aggregation server that collects and aggregates data from a plurality of provider servers.

  The advertisement effect measurement server 40 includes a communication unit 41, a processing unit 42, and a storage unit 43.

  The communication unit 41 is a device for communicating with other communication terminals and servers. Here, the communication unit 41 is used to communicate with the operator server 30 and other communication terminals.

  The processing unit 42 performs data processing and device control. Here, the processing unit 42 totals the data collected from the provider server 30. Further, the processing unit 42 measures the effect of the advertisement based on the data collected from the provider server 30 and stores the result in the storage unit 43. Further, the processing unit 42 transmits the data stored in the storage unit 43 to the outside via the communication unit 41 as necessary.

  The storage unit 43 holds data. Here, the storage unit 43 stores the processing result in the processing unit 42 and the like. For example, the storage unit 43 stores performance data as shown in FIG.

[Result data]
With reference to FIG. 2, the structural example of performance data is demonstrated. The performance data is aggregated for each facility such as a store and stored in the storage unit 33 of the business server 30 and data collected from all target business servers 30. And is stored in the storage unit 43 of the advertisement effect measurement server 40.

  Note that the position information of the performance data shown in FIG. 2 indicates different positions. Those with the same notation of the position information of the result data indicate advertisements of the same content with different location positions. In other words, for the same content, for convenience, the position information of the record data has the same notation. In actual advertisements, it is common that advertisements having the same content are posted in a plurality of places.

  The actual data includes position information and a flag (count number).

  The position information is position information for specifying the advertisement in comparison with the position information of the mobile terminal 10 when the advertisement is viewed. Here, it is assumed that the position information is indicated by latitude / longitude information such as “north latitude” and “east longitude”. This position information indicates the location of the advertisement. For example, the server that holds the record data registers in advance area (region) information indicating a certain range of the front / periphery of the advertisement as the position information of the record data, and the position information of the mobile terminal 10 is If it is within a certain range indicated by the position information of the record data, the advertisement corresponding to the position information of the record data is determined as the advertisement seen by the user. Or the advertisement which exists in the positional information of the performance data nearest to the positional information on the portable terminal 10 is estimated as the advertisement which the user saw. It is assumed that the server holding the record data separately holds information that associates the advertisement with the position information of the record data.

  The flag (count number) is flag information for counting the number of owners of the mobile terminal 10 who have performed some operation / behavior and the number of actions in response to visually recognizing the advertisement. That is, the flag (count number) is a total of the number of users who have performed some operation / behavior according to the advertisement, or the number of operations / behaviors. For example, when the user or the mobile terminal is not identified, even if the same person performs the operation / behavior a plurality of times, it is counted every time. Further, when identifying a user or a mobile terminal and counting only the first (first) operation / behavior per user, the flag (count number) indicates the number of users. Here, the flag (count number) is used to count “website browsing”, “reservation”, “visit”, “specific behavior”, and the like. In practice, each flag may be managed as separate performance data.

  The advertisement effect measurement server 40 can also measure the effect of the advertisement based on the above result data. For example, the number and the number of times of performing some operation / behavior according to a specific advertisement may be determined as the effect of the advertisement.

  The business server 30 and the advertising effectiveness measurement server 40 may be the same server. For example, in the advertising effect totaling system of the present invention, as the business server 30 and the advertising effect measurement server 40, an information processing apparatus in which the functions of the business server 30 and the advertising effect measurement server 40 are unified can be used. This information processing apparatus may be a system realized by a combination of the provider server 30 and the advertisement effect measurement server 40. In addition, a plurality of servers in which the functions of the provider server 30 and the advertisement effect measurement server 40 are integrated are prepared, and each of the plurality of servers is used as the provider server 30 and the advertisement effect measurement server 40 according to the usage. It is also possible.

  As an example of the business server 30 and the advertisement effect measurement server 40, a computer such as a PC (personal computer), a workstation, a mainframe, a supercomputer is assumed. Further, the provider server 30 and the advertisement effect measurement server 40 are not limited to terminals and servers, and may be relay devices or peripheral devices. Further, the provider server 30 and the advertisement effect measurement server 40 may be an expansion board mounted on a computer or a virtual machine (Virtual Machine (VM)) environment constructed on a physical machine. When the facility is a virtual store on a website, the business entity server 30 may be a web server that operates the website or a linked server thereof. However, actually, it is not limited to these examples.

  Examples of the communication unit 31 and the communication unit 41 are the same as those of the communication unit 16.

  Examples of the processing unit 32 and the processing unit 42 are the same as those of the processing unit 12.

  Examples of the storage unit 33 and the storage unit 43 are the same as those of the storage unit 13. The storage unit 33 is not limited to a storage device built in the computer main body, but is a storage device installed in a peripheral device (such as an external HDD) or an external server (such as a Web server or a file server), or a DAS ( Direct-attached storage (FC), FC-SAN (Fibre Channel-Storage Area Network), NAS (Network-attached Storage), and IP-SAN (IP-Storage Area Network) may be used. However, actually, it is not limited to these examples.

[Advertising Effect Total System Operation]
With reference to FIG. 3, a series of operation | movement in the advertisement effect totaling system of this invention is demonstrated.

(1) Step S101
When the user sees an indoor / outdoor advertisement (street advertisement) when he / she is out, he / she tries some operation related to the content of the advertisement on the mobile terminal 10 owned by the user. For example, the user operates the mobile terminal 10 to read a two-dimensional bar code or an attached IC chip posted in the advertisement, input a URL posted in the advertisement, or a keyword posted in the advertisement. Or search. Alternatively, an application (program) related to the advertisement is activated and a specific button is pressed. That is, the mobile terminal 10 receives a user operation related to the content of the advertisement. At this time, the processing unit 12 detects an operation on the input unit 11.

  Here, it is assumed that the mobile terminal 10 is executing an application for supporting the advertisement effect totaling system of the present invention in advance or when viewing an advertisement. The mobile terminal 10 detects a user operation based on the function of the application and recognizes it as an operation related to the advertisement. Note that the mobile terminal 10 may download (acquire) and install (introduce) the application from a Web page accessed based on information posted in the advertisement.

(2) Step S102
When the user's operation is performed, the mobile terminal 10 acquires and holds the position information of the mobile terminal 10 at that time. At this time, the processing unit 12 acquires the position information of the mobile terminal 10 via the position information acquisition unit 14 and stores the acquired position information in the storage unit 13. Note that the processing unit 12 may store the content of the operation actually performed by the user in association with the position information of the mobile terminal 10 in the storage unit 13.

(3) Step S103
The user uses the mobile terminal 10 to make a reservation regarding the content posted in the advertisement. For example, the user uses the mobile terminal 10 to make a purchase reservation for a product posted in an advertisement, a store visit reservation, or the like to the business server 30. When making a reservation from the mobile terminal 10, the business server 30 acquires the location information of the mobile terminal 10 and associates it with the reservation information. The business server 30 creates a log that associates the location information of the mobile terminal 10 with the reservation information. Alternatively, the position information of the mobile terminal 10 and the position information of the result data are compared and counted as the reservation information of the corresponding record. At this time, the processing unit 32 receives the location information stored in the storage unit 13 of the mobile terminal 10 when making a reservation from the mobile terminal 10 via the communication unit 31, and receives the location information of the mobile terminal 10. A log that associates the reservation information is created and stored in the storage unit 33. Alternatively, the record data is held in the storage unit 33, and the position information of the mobile terminal 10 is compared with the position information of the record data, and the count value of the number of reservations of the corresponding record is incremented by one (increment). If the user does not make a reservation, this process is not necessary.

  As for reservation, reservation by electronic processing such as Internet reservation and e-mail reservation is assumed. For example, when accessing a website for reservation or sending an e-mail, the mobile terminal 10 automatically operates the location information stored in the storage unit 13 by the function of the application running on the mobile terminal 10. To the operator server 30. Further, if the website or mail server for reservation and the provider server 30 are linked, the provider server 30 directly stores the reservation in the storage unit 13 with respect to the mobile terminal 10 when the reservation is received. The provision of stored location information can be requested. At this time, the specific behavior detection sensor 22 is installed on the website or the mail server, the specific behavior detection sensor 22 requests the location information stored in the storage unit 13 from the mobile terminal 10, and the business operator The server 30 may be notified.

  Furthermore, it is considered that telephone reservations are acceptable. For example, the mobile terminal 10 automatically transmits the location information stored in the storage unit 13 to the operator server 30 by the function of the application running on the mobile terminal 10 when making a call for making a reservation / calling. To do. Alternatively, when the business server 30 directly accepts a reservation notification by voice guidance, or when a store-side person who has received a reservation notification manually inputs reservation content into the business server 30, the business server 30 Requests the portable terminal 10 to provide the position information stored in the storage unit 13. However, actually, it is not limited to these examples.

(4) Step S104
The user moves / visits the place designated by the advertisement while holding the mobile terminal 10. For example, the user moves to or visits a store that handles a product posted in an advertisement, a facility advertised in the advertisement, a venue that holds an event posted in the advertisement, or the like. The visit detection sensor 21 of the in-facility sensor 20 installed at the place detects the mobile terminal 10 and acquires the position information stored in the storage unit 13. At this time, the location information may be requested from the visit detection sensor 21 to the mobile terminal 10, or the mobile terminal 10 may automatically notify the location detection sensor 21 of the location information.

(5) Step S105
The visit detection sensor 21 of the in-facility sensor 20 notifies the business server 30 of the position information acquired from the mobile terminal 10. The business server 30 creates a log in which the location information of the mobile terminal 10 is associated with the visit information. Alternatively, the position information of the mobile terminal 10 and the position information of the result data are compared and counted as the visit information of the corresponding record. At this time, the processing unit 32 receives the position information of the mobile terminal 10 from the visit detection sensor 21 via the communication unit 31, and creates a log in which the position information of the mobile terminal 10 and the visit information are associated with each other. And stored in the storage unit 33. Alternatively, the record data is held in the storage unit 33, and the position information of the mobile terminal 10 is compared with the position information of the record data, and the count value of the number of visitors of the corresponding record is incremented by one (increment). That is, the company server 30 confirms the visit of the user.

(6) Step S106
The user presents the mobile terminal 10 when performing a specific action at a place specified by the advertisement. For example, the mobile terminal 10 is presented at the time of product purchase, consultation / application at a window, event participation, or the like. The specific behavior detection sensor 22 of the in-facility sensor 20 detects the mobile terminal 10 and acquires position information stored in the storage unit 13. At this time, the specific action detection sensor 22 may request the position information from the mobile terminal 10, or the mobile terminal 10 may automatically notify the specific action detection sensor 22 of the position information.

(7) Step S107
The specific behavior detection sensor 22 of the in-facility sensor 20 notifies the business server 30 of the position information acquired from the mobile terminal 10. The company server 30 creates a log in which the position information of the mobile terminal 10 is associated with the specific behavior information. Alternatively, the position information of the mobile terminal 10 and the position information of the result data are compared and counted as the specific action information of the corresponding record. At this time, the processing unit 32 receives the location information of the mobile terminal 10 from the specific behavior detection sensor 22 via the communication unit 31, and creates a log in which the location information of the mobile terminal 10 and the specific behavior information are associated with each other. And stored in the storage unit 33. Alternatively, the record data is stored in the storage unit 33, and the position information of the portable terminal 10 is compared with the position information of the record data, and the count value of the specific action execution number of the corresponding record is incremented by one (increment). . In other words, the business server 30 confirms that the user has performed a specific action.

(8) Step S108
The company server 30 notifies the advertisement effect measurement server 40 of the data (various logs / result data) stored in the storage unit 33. For example, the processing unit 32 transmits the data stored in the storage unit 33 to the advertisement effect measurement server 40 via the communication unit 31 periodically (for example, every month) or at a request at a certain timing. . That is, the advertisement effect measurement server 40 performs a totaling process.

(9) Step S109
The advertisement effect measurement server 40 accumulates / aggregates data acquired from the provider server 30. At this time, the processing unit 42 acquires data from the business operator server 30 via the communication unit 41, stores the acquired data in the storage unit 43, aggregates the data, and measures the effect of the advertisement. The processing unit 42 may store the acquired data separately for each source company server 30 (for each facility), or may store all the data collectively. Further, the processing unit 42 may create the result data by summing up every source company server 30 (for each facility) as the source, or may create the result data by summing up all together. . Further, the processing unit 42 may measure the effect of the advertisement based on the result data, and store the result of measuring the effect of the advertisement in the storage unit 43.

(10) Step S110
The advertisement effect measurement server 40 notifies the desired party of the result of measuring the advertisement effect. For example, the processing unit 42 sends the result data, the result of measuring the effect of the advertisement, etc. via the communication unit 41 periodically (for example, every month) at a certain timing or upon request. 30 and the advertiser's terminal.

Second Embodiment
The second embodiment of the present invention will be described below.
More preferably, the information (operation details) related to the operation performed when acquiring the position information of the mobile terminal is associated with the position information of the mobile terminal 10.

  By referring to the operation content, it can be confirmed whether the operation is actually performed by the user looking at the street advertisement. In addition, it is possible to know the specific operation performed immediately after or immediately after the user sees the street advertisement. For example, when a user sees an advertisement, it is possible to know which operation, such as reading a two-dimensional barcode and accessing / searching a Web site, is performed first. In addition, it is possible to know what application is started immediately after the user sees the advertisement. Thereby, it is possible to grasp the action taken immediately / immediately after the user sees the advertisement, and it is possible to reflect the content suitable for such action in the advertisement produced thereafter.

  In the present embodiment, the mobile terminal 10 holds position information and operation content in association with each other. In this case, the in-facility sensor 20 and the operator server 30 receive the operation content together with the position information from the mobile terminal 10. The business entity server 30 and the advertisement effect measurement server 40 store performance data in a format as shown in FIG. Alternatively, the business operator server 30 may create a log in which operation contents are associated with position information, and notify the advertisement effect measurement server 40 of the log.

  Note that the position information of the record data shown in FIG. 4 indicates different positions. Those with the same notation of the position information of the result data indicate advertisements of the same content with different location positions. In practice, the set of the position information of the performance data and the operation content may be a single record. For example, the server holding the record data compares the set of position information and operation details acquired from the mobile terminal 10 when the user visits / performs, and the set of position information and operation contents of the record data. Thus, both the position information and the operation content are counted as the visit information / specific action information of the corresponding record. In addition, if the position information acquired from the mobile terminal 10 corresponds to the position information of the result data, but the operation content acquired from the mobile terminal 10 is an unregistered operation content, the result is recorded as a new record. Make sure to register for data. Thereby, the advertisement corresponding to the position information of the result data can be aggregated separately for each operation content.

<Third Embodiment>
The third embodiment of the present invention will be described below.
It is more preferable that the advertisement insertion content information for specifying the content posted in the street advertisement is associated with the position information of the mobile terminal 10.

  In the present embodiment, the mobile terminal 10 acquires advertisement placement content information from the advertisement itself or a website related to the advertisement, and holds the advertisement placement content information and the position information in association with each other. In this case, the in-facility sensor 20 and the company server 30 receive the advertisement posting content information together with the position information from the mobile terminal 10. The business entity server 30 and the advertisement effect measurement server 40 store performance data in a format as shown in FIG. Alternatively, the business entity server 30 may create a log in which the advertisement placement content information is associated with the position information, and notify the advertisement effect measurement server 40 of this log.

  However, the advertisement placement content information here does not need to be information for specifying the advertisement itself or position information of the advertisement itself, unlike a conventional advertisement identifier. In the present invention, the advertisement is specified by the “location information of the mobile terminal” acquired when the street advertisement is visually recognized. Accordingly, the advertisement placement content information may be duplicated. For example, even if there are a plurality of street advertisements whose advertisement content information is “product A”, the street advertisement of the group of “product A, mobile terminal location information 1” and “product A, location information 2 of mobile terminal” It can be seen that the street advertisements of "" are different.

  The advertisement insertion content information may be information (direction information) indicating the direction of the mobile terminal 10. Examples of direction information include information on the camera direction of the mobile terminal 10, image information taken by the camera of the mobile terminal 10 at that point, detection results of an electronic compass such as a geomagnetic sensor mounted on the mobile terminal 10, and the mobile terminal 10 The detection result of a measuring instrument such as a gyro sensor that detects the angle and angular velocity of the sensor can be considered. If the position information and the direction information are known, it is possible to identify / estimate the advertisement viewed by the user to some extent. Further, if position information and direction information are used, an advertisement using AR (Augmented Reality) technology can also be handled.

  Note that the position information of the performance data shown in FIG. 5 indicates different positions. Those with the same notation of the position information of the result data indicate advertisements of the same content with different location positions. In addition, the direction information registered in the performance data may indicate a certain range, similar to the position information. For example, if the position information of the mobile terminal 10 is within the range of the position information of the record data and the direction information of the mobile terminal 10 is within the range of the direction information of the record data, the position information and the direction information of the record data are supported. The advertisement is determined as the advertisement seen by the user.

  Here, when the accuracy of the location information of the mobile terminal by GPS or the like is sufficiently high (sufficiently accurate), the location of the street advertisement can be specified only by “location information of the mobile terminal” and is posted on the street advertisement. Therefore, even if there are a plurality of street advertisements, the advertisement placement information is not necessary.

<Fourth embodiment>
The fourth embodiment of the present invention will be described below.
It is more preferable that information (time information) related to the time when the mobile terminal 10 acquires the position information is associated with the position information.

  For example, when a street advertisement posting period is determined, such as for a limited time sale, if the mobile terminal 10 has time to hold the location information, the street advertisement posted at that time can be specified. become. Also, even if the street advertisement moves, such as an advertisement posted on the outside of the vehicle body, if there is location information and time information, the street advertisement seen by the user can be specified / estimated to some extent. Is possible.

  In the present embodiment, the mobile terminal 10 holds position information and time information in association with each other. In this case, the in-facility sensor 20 and the company server 30 receive time information together with position information from the mobile terminal 10. The business server 30 and the advertisement effect measurement server 40 store the result data in a format as shown in FIG. Alternatively, the business entity server 30 may create a log in which time information is associated with position information and notify the advertisement effect measurement server 40 of this log.

  Note that the position information of the performance data shown in FIG. 6 indicates different positions. Those with the same notation of the position information of the result data indicate advertisements of the same content with different location positions. In addition, the time information of the performance data may indicate a certain time zone as in a street advertisement posting period. For example, if the position information of the mobile terminal 10 is within the range of the position information of the record data and the time when the mobile terminal 10 acquires the position information is a time zone indicated in the time information of the record data, the position information of the record data The advertisement corresponding to the time information is determined as the advertisement seen by the user.

  In addition, when a certain time (for example, one month) has elapsed since the time when the mobile terminal 10 acquired the position information, the mobile terminal 10 stores the street advertisement in the storage unit 13 of the mobile terminal 10 as having no effect. It is also possible to automatically delete the position information that is being processed. Alternatively, the server that holds the performance data is assumed that the street advertisement is ineffective when a certain time (for example, one month) has elapsed since the time when the mobile terminal 10 acquired the position information. The position information may not be acquired / aggregated.

<Fifth Embodiment>
The fifth embodiment of the present invention will be described below.
Based on the fourth embodiment, it is more preferable that information (time information) related to the time when the mobile terminal 10 acquires the position information is acquired at a plurality of timings and associated with the position information.

  For example, after the mobile terminal 10 first acquires the position information and the time information, the position information and the time information are acquired at a plurality of times (for example, three times every 5 seconds) at regular intervals. As a result, the subsequent “movement speed” can be grasped.

  For example, for advertisements along roads (road advertisements) viewed from inside a moving car and advertisements (in-car advertisements) on a train, the current position often moves constantly after seeing the advertisement. There is a possibility that advertisements cannot be identified by information alone. However, if the position information of the mobile terminal 10 and the movement speed information after acquiring the position information are known, the situation when the position information is acquired (moving by car / train) and the road / route can be specified. Thus, it becomes possible to identify / estimate the advertisement seen by the user to some extent.

  In the present embodiment, the mobile terminal 10 acquires position information and time information a fixed number of times for each user operation / behavior, and holds the position information and time information in association with each other. In this case, the in-facility sensor 20 and the company server 30 receive time information together with position information from the mobile terminal 10. The business server 30 and the advertisement effect measurement server 40 calculate the moving speed from a plurality of existing position information and time information. Alternatively, the business entity server 30 may create a log in which time information is associated with position information and notify the advertisement effect measurement server 40 of this log. Actually, the mobile terminal 10 itself may calculate the moving speed from the position information and the time information. That is, the provider server 30 and the advertisement effect measurement server 40 may receive the position information of the mobile terminal 10, the time information when the mobile terminal 10 acquires the position information, and the subsequent movement speed information. .

  In the conventional method of specifying an advertisement with a two-dimensional barcode such as QR code (registered trademark), the two-dimensional barcode cannot be read while moving with respect to the advertisement fixed at a specific position. It cannot be used for street advertisements seen from inside the car. In addition, in the method of specifying an advertisement by URL or keyword, it is necessary to prepare a unique advertisement identifier for each URL or keyword, which causes a great burden on management of the advertisement identifier. In the present embodiment, these problems can be solved.

<Sixth Embodiment>
The sixth embodiment of the present invention will be described below.
In the above, the example of associating the location information of the mobile phone with the advertisement is described. However, actually, the location information of the mobile phone is not directly associated with the advertisement, but simply as “location information where some operation is performed”. You may make it recognize.

  In the present embodiment, as in the second embodiment, information (operation contents) related to the operation performed when acquiring the position information of the mobile terminal is associated with the position information of the mobile terminal 10.

  For example, when location information when a user searches for a specific product or store is concentrated within a certain range, that is, a plurality of users search for a specific product or store at the same location. If the location where the search is frequently performed is specified from the acquired location information, a high advertisement effect can be expected by posting an advertisement at the location.

  In addition, users may search for products and stores that are listed in advertisements not only at the time of seeing the advertisement, but also during meetings with others or while waiting at a meeting place with others. it is conceivable that. In addition, there is a case where a product or a store posted in the advertisement is known by a communication (such as a word of mouth) from another person regardless of the advertisement, and the product or the store is searched. In the present embodiment, it is possible to specify a place where such users concentrate.

  Knowing where a user who searches for a specific product or store concentrates is also indispensable information for measuring the advertising effectiveness.

  In addition, regarding the position information when the user searches for a specific product or store, “position information that directly corresponds to the advertisement” in other embodiments and “position information that does not directly correspond to the advertisement” in this embodiment It is considered meaningful to compare with. As in the present invention, when the advertisement is specified by the position information of the mobile terminal, “position information directly corresponding to the advertisement” and “position information not directly corresponding to the advertisement” can be acquired by the same mechanism.

<Combination of each embodiment>
Note that the above embodiments can be implemented in combination. For example, the performance data shown in FIG. 2, FIG. 4, FIG. 5, and FIG.

<Remarks>
As mentioned above, although embodiment of this invention was explained in full detail, actually, it is not restricted to said embodiment, Even if there is a change of the range which does not deviate from the summary of this invention, it is included in this invention.

DESCRIPTION OF SYMBOLS 10 ... Mobile terminal 11 ... Input part 12 ... Processing part 13 ... Memory | storage part 14 ... Position information acquisition part 15 ... Display part 16 ... Communication part 20 ... In-facility sensor 21 ... Visit detection sensor 22 ... Specific action detection sensor 30 ... Business person Server 31 ... Communication unit 32 ... Processing unit 33 ... Storage unit 40 ... Advertising effect measurement server 41 ... Communication unit 42 ... Processing unit 43 ... Storage unit

Claims (10)

A mobile device,
Including an information processing device,
The portable terminal is
A means of detecting user actions in response to an advertisement;
Means for acquiring position information of the mobile terminal in response to an operation of the user;
Means for holding the position information,
The information processing apparatus includes:
Means for acquiring the position information directly or indirectly from the mobile terminal when the user performs any one of a plurality of actions related to the advertisement;
Means for counting the number of times for each action for each of the position information ,
The means for holding the position information holds operation content information indicating the content of the user's operation in association with the position information,
The means for acquiring the position information acquires operation content information associated with the position information together with the position information,
The means for counting the number of times for each action is an advertising effect totaling system for counting the number of times for each action for each pair of the associated position information and the operation content information . The advertisement effect totaling system according to claim 1,
The information processing apparatus includes:
Further comprising means for identifying an advertisement based on the location information;
The means for counting the number of times for each action is an advertisement effect totaling system for counting the number of times for each action for each advertisement specified based on the position information. The advertising effect totaling system according to claim 1 or 2,
The portable terminal is
It further comprises means for acquiring advertisement content information from the advertisement itself or a website related to the advertisement,
The means for holding the position information holds the advertisement posting content information and the position information in association with each other,
The means for counting the number of times for each action is an advertisement effect totaling system for counting the number of times for each action for each set of the position information and the advertising content information. The electronic device used as a portable terminal in the advertising effect totaling system according to any one of claims 1 to 3 . A computer used as an information processing apparatus in the advertisement effect tabulation system according to any one of claims 1 to 3 . On mobile devices,
Detecting user actions in response to ads,
Acquiring position information of the mobile terminal in accordance with the operation of the user;
Holding the position information;
When holding the position information, holding the operation content information indicating the content of the user's operation in association with the position information;
In an information processing device,
When the user performs any one of a plurality of behaviors related to the advertisement, directly or indirectly from the mobile terminal, obtaining the position information;
For each position information, counting the number of times for each action ;
Acquiring the operation content information associated with the position information together with the position information when acquiring the position information;
An advertisement effect totaling method, comprising: counting the number of times for each action for each set of the associated position information and the operation content information when counting the number of times for each action . The advertisement effect totaling method according to claim 6 ,
In the information processing apparatus,
Identifying an advertisement based on the location information;
The advertisement effect totaling method further comprising counting the number of times for each action for each advertisement specified based on the position information when counting the number of times for each action. The advertisement effect tabulation method according to claim 6 or 7 ,
In the mobile terminal,
Obtaining advertisement content information from the advertisement itself or a website associated with the advertisement;
When holding the position information, holding the advertisement posting content information and the position information in association with each other;
In the information processing apparatus,
The advertisement effect counting method further comprising counting the number of times for each action for each set of the position information and the advertisement insertion content information when counting the number of times for each action. The program for making an electronic device perform the operation | movement as a portable terminal in the advertising effect totaling method as described in any one of Claims 6 thru | or 8 . The program for making a computer perform the operation | movement as an information processing apparatus in the advertising effect totaling method as described in any one of Claims 6 thru | or 8 .

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