JP2016133841A - Program, information processing device and information processing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a program and the like capable of appropriately measuring an advertisement effect in one aspect.SOLUTION: A program of one aspect is a program 22P used for an information processing device 2 and causes the information processing device 2 to execute processing for outputting, to another information processing device 1, advertisement position information within a predetermined range from a position shown by position information indicating a position on the basis of the position information and advertisement position information indicating a position where an advertisement 6 is displayed, and acquiring advertisement identification information on the advertisement 6 imaged by another information processing device 1, the information corresponding to the advertisement 6 displayed at the position shown by the advertisement position information, from another information processing device 1.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a program for processing information related to advertisements.

  2. Description of the Related Art Conventionally, a technique for measuring the effect of an advertisement by capturing an image in front of the advertisement and measuring the number of people and the time at which the advertisement is stopped and imaged by image analysis is known (for example, Patent Document 1). ).

JP 2010-123727 A

  However, the technique disclosed in Patent Document 1 sometimes measures a person who stops and sees other adjacent advertisements in a place where there are many advertisements such as in front of a station, and it is difficult to appropriately measure the effect of the advertisement. There is a problem.

  An object of one aspect is to provide a program or the like that can appropriately measure the effectiveness of an advertisement.

  In one aspect, the program is used for an information processing device, and the information processing device is predetermined from a position indicated by the position information based on position information indicating a position and advertisement position information indicating a position where an advertisement is displayed. Is output to other information processing apparatus, corresponds to the advertisement displayed at the position indicated by the advertisement position information, and is advertisement identification information of the advertisement imaged by the other information processing apparatus Is acquired from the other information processing apparatus.

  In one aspect, advertising effectiveness can be measured appropriately.

It is a schematic diagram which shows the outline | summary of an information processing system. It is a block diagram which shows the hardware group of a portable terminal device. It is a block diagram which shows the hardware group of a server. It is a figure which shows an example of the data stored in advertisement information DB. It is a figure which shows an example of the data stored in user information DB. It is explanatory drawing explaining an example of an information processing system. It is the flowchart which showed the process sequence of the information processing system in this embodiment. It is the flowchart which showed the process sequence of the information processing system in this embodiment. It is a figure which shows an example of the data stored in advertisement information DB. It is a figure which shows an example of the data stored in user information DB. It is the flowchart which showed the process sequence of the information processing system in this embodiment. It is a figure which shows an example of the data stored in advertisement information DB. It is a figure which shows an example of the data stored in user information DB. It is explanatory drawing explaining an example of an information processing system. It is the flowchart which showed the process sequence of the information processing system in this embodiment. It is a schematic diagram which shows the outline | summary of an information processing system. It is a block diagram which shows the hardware group of a transmitter. It is a block diagram which shows the hardware group of a server. It is a figure which shows an example of the data stored in advertisement information DB. It is a figure which shows an example of the data stored in indoor advertisement information DB. It is explanatory drawing explaining the information processing system which operate | moves indoors. It is the flowchart which showed the process sequence of the information processing system in this embodiment. It is the flowchart which showed the process sequence of the information processing system in this embodiment. FIG. 20 is a block diagram illustrating a hardware group of a server according to a sixth embodiment. FIG. 10 is a functional block diagram of a server according to a sixth embodiment.

Embodiment 1
Hereinafter, the present embodiment will be described with reference to the drawings. FIG. 1 is a schematic diagram showing an outline of an information processing system. The information processing system shown in FIG. 1 includes mobile terminal devices 1A, 1B, and 1C and a server 2. In this specification, the mobile terminal devices 1A, 1B, and 1C are sometimes referred to as a mobile terminal device (hereinafter also referred to as an information processing device) 1. The mobile terminal device 1 and the server 2 are connected to each other by a communication network N such as the Internet, a LAN (Local Area Network) or a mobile phone network. The mobile terminal device 1 acquires or outputs information with the server 2 via the communication network N. The server 2 is an information processing device.

  The outline of the information processing system will be described below. The mobile terminal device 1 has a function of capturing an image and outputs the captured image to the server 2, and is, for example, a smartphone, a mobile phone, or a wearable terminal. The mobile terminal device 1 outputs to the server 2 a user ID for identifying a user associated with the mobile terminal device 1 and terminal location information indicating the location of the mobile terminal device 1. The server 2 is a computer that stores information related to the advertisements 6A, 6B, and 6C, and is, for example, a server computer or a platform. In this specification, the advertisements 6A, 6B, and 6C are referred to as advertisements 6 in some cases. The server 2 acquires a user ID and terminal position information from the mobile terminal device 1. Based on the acquired terminal position information and the advertisement position information indicating the position where the advertisement 6 is displayed, the server 2 sends the advertisement position information within a predetermined range from the position indicated by the terminal position information to the mobile terminal device 1 corresponding to the user ID. Output. Specifically, the server 2 explains the position where the advertisement 6 is installed within a predetermined range from the position indicated by the terminal position information based on the acquired terminal position information and position information such as latitude and longitude where the advertisement 6 is installed. The position explanation information indicating the message to be output is output to the mobile terminal device 1 corresponding to the user ID. That is, the advertisement position information includes the concept of the position information and position explanation information of the advertisement 6. The mobile terminal device 1 acquires location explanation information from the server 2 and displays it.

  The user moves to a position where the advertisement 6 can be captured based on the advertisement position information, and captures an advertisement ID (hereinafter referred to as advertisement identification information) that is attached to the advertisement 6 and is identified by the mobile terminal device 1. To do. The advertisement ID is, for example, information such as a QR code (registered trademark) or numbers or characters embedded in an image. The mobile terminal device 1 outputs the advertisement ID to the server 2. The server 2 acquires the advertisement ID from the mobile terminal device 1. The server 2 outputs correspondence information corresponding to the advertisement ID to the mobile terminal device 1. The mobile terminal device 1 acquires correspondence information from the server 2. The correspondence information is, for example, coupon information such as discounts or points or a link to a website related to the advertisement 6.

  Details of the information processing system will be described below. FIG. 2 is a block diagram showing a hardware group of the mobile terminal device 1. 2 includes a CPU (Central Processing Unit) 11, a storage unit 12, a RAM 13, an input unit 14, a display unit 15, a communication unit 16, an imaging unit 17, and a GPS (Global Positioning System) receiving unit 18. Prepare.

  The CPU 11 is connected to each part of hardware via a bus. The CPU 11 includes, for example, one or a plurality of CPUs or a multi-core CPU. The CPU 11 controls each part of the hardware according to the program 12P stored in the storage unit 12.

  The storage unit 12 is, for example, a hard disk or a large capacity memory. The storage unit 12 stores various data required when the CPU 11 performs processing, a user ID (hereinafter referred to as user identification information) for identifying a user associated with the mobile terminal device 1, and a program 12P.

  The RAM 13 is, for example, an SRAM (Static Random Access Memory), a DRAM (Dynamic Random Access Memory), a flash memory, or the like. The RAM 13 also functions as a storage unit, and temporarily stores various data generated when the CPU 11 executes various programs.

  The input unit 14 is an input device such as a touch panel, and outputs received operation information to the CPU 11. The display unit 15 outputs the image data output from the CPU 11. The display unit 15 is a liquid crystal screen, for example. The touch panel is provided so as to cover the display screen of the display unit 15. The input unit 14 may be various buttons for receiving user instructions, an enter key or a numeric keypad for receiving confirmation of instructions.

  The communication unit 16 is, for example, a wireless LAN card or a mobile phone communication module, and transmits / receives various information to / from the server 2 via the communication network N. The imaging unit 17 is a CCD camera or a CMOS camera, for example, and acquires image data by photoelectrically converting an optical signal input via the CCD or the COMS.

  The GPS receiver 18 has an antenna (not shown) that receives radio waves output from the GPS satellite, and receives radio waves from the GPS satellite via the antenna. The GPS receiving unit 18 converts the acquired radio wave into an electrical signal, and outputs the converted electrical signal to the CPU 11. The CPU 11 acquires position information such as latitude and longitude by executing the program 12P stored in the storage unit 12 based on the electrical signal received from the GPS receiving unit 18. The CPU 11 may acquire altitude position information from the GPS receiver 18.

  FIG. 3 is a block diagram showing a hardware group of the server 2. 3 includes a CPU 21, a storage unit 22, a RAM 23, an input unit 24, a display unit 25, and a communication unit 26. In the server 2, the operations and operations of the CPU 21, the RAM 23, and the display unit 25 are the same as the operations and operations of the CPU 11, the RAM 13, and the display unit 15 of the mobile terminal device 1.

  The storage unit 22 is, for example, a hard disk or a large capacity memory. The storage unit 22 stores various data required when the CPU 21 performs processing, an advertisement information DB 221, a user information DB 222, and a program 22P.

  The input unit 24 is an input device such as a mouse, a keyboard, or a touch panel, and outputs received operation information to the CPU 11. The communication unit 26 is, for example, a wireless LAN card or a mobile phone communication module, and transmits / receives various information to / from the mobile terminal device 1 via the communication network N.

  FIG. 4 is a diagram illustrating an example of data stored in the advertisement information DB 221. The advertisement information DB 221 is a database that stores advertisement information related to the advertisement 6. The advertisement information DB 221 includes an advertisement ID column, an advertisement name column, a latitude column, a longitude column, an advertisement plane direction column, a viewing range column, a position explanation column, and a correspondence information column. An advertisement ID for identifying the advertisement 6 is stored in the advertisement ID column. That is, the advertisement ID is advertisement identification information. The name of the advertisement is stored in the advertisement name column. The latitude at which the advertisement 6 is installed is stored in the latitude column. The longitude column stores the longitude at which the advertisement 6 is installed. The advertisement plane direction column stores the advertisement plane direction indicating the direction in which the advertisement 6 is displayed. That is, the advertisement plane direction is the advertisement display direction. For example, east, south, west, or north is stored in the advertisement plane direction column. A viewing range indicating a range in which the advertisement 6 can be viewed is stored in the viewing range column, and the unit is meters, for example. The viewing range is determined based on the size of the advertisement 6 or the position where the advertisement 6 is installed. For example, when the advertisement 6 is installed on the roof of a building, the viewing range is 200 meters. The position explanation information is stored in the position explanation column. Correspondence information is stored in the correspondence information column. The advertisement information DB 221 is stored in advance.

  FIG. 5 is a diagram illustrating an example of data stored in the user information DB 222. The user information DB 222 is a database that stores information about users. The user information DB 222 includes a user ID column, a mobile terminal device column, and a stored advertisement ID column. A user ID is stored in the user ID column. The name of the portable terminal device 1 related to the user is stored in the portable terminal device column. In the stored advertisement ID column, a stored advertisement ID indicating the advertisement ID acquired from the mobile terminal device 1 and stored in the user information DB 222 is stored. The user ID in the user ID column and the name of the portable terminal device 1 in the portable terminal device row can be registered from the portable terminal device 1. In the present embodiment, it is assumed that the user has previously registered the user ID and the name of the mobile terminal device 1 in the mobile terminal device 1. The CPU 11 captures an image of the advertisement 6 by the imaging unit 17. The CPU 11 outputs the advertisement ID and the user ID included in the captured image to the server 2 through the communication unit 16. CPU21 acquires advertisement ID and user ID from the portable terminal device 1 by the communication part 26. FIG. The CPU 21 stores the stored advertisement ID in the row of the stored advertisement ID column corresponding to the user ID.

  FIG. 6 is an explanatory diagram illustrating an example of an information processing system. A specific operation and action of the information processing system will be described with reference to FIG. The user A is walking west while looking at the terminal device 1A. The CPU 11 of the portable terminal device 1 </ b> A receives the radio wave transmitted from the GPS satellite by the GPS receiver 18, and acquires the terminal position information of latitude and longitude based on the electrical signal received from the GPS receiver 18. The CPU 11 calculates the traveling direction “west” of the user related to the mobile terminal device 1 based on the terminal position information. The traveling direction is a change direction determined based on a change in position indicated by the terminal position information. For example, the CPU 11 calculates a change in latitude and longitude at a predetermined time interval, and calculates a traveling direction from a ratio of the calculated change in latitude and longitude. The predetermined time interval is, for example, 10 minutes. The CPU 11 outputs the terminal position information, the user ID “111”, and the traveling direction “west” to the server 2 through the communication unit 16. The CPU 21 of the server 2 acquires the terminal position information, the user ID “111”, and the traveling direction “west” from the portable terminal device 1 through the communication unit 26.

  The mobile terminal device 1A is within the viewing range 200 m from the longitude “11.1111” latitude “111.111” of the advertisement 6A and within the viewing range 100 m from the longitude “11.1113” latitude “111.113” of the advertisement 6C. For this reason, the CPU 21 extracts advertisement IDs “1111” and “1113” in the viewing range from the position of the mobile terminal device 1A. The CPU 21 further extracts, from the extracted advertisement IDs “1111” and “1113”, the advertisement ID “1111” corresponding to the advertisement 6A facing the advertisement plane direction “east” with respect to the traveling direction “west”. That is, the CPU 21 extracts the advertisement 6 that faces the traveling direction of the terminal device 1A. The CPU 21 specifies the position explanation information “Look at the rooftop advertisement of department store A” corresponding to the extracted advertisement ID “1111”. The CPU 21 outputs the specified location explanation information “Look at the department store A rooftop advertisement” to the mobile terminal device 1 </ b> A corresponding to the user ID “111” through the communication unit 26. The CPU 11 acquires the position explanation information “Look at the department store A rooftop advertisement” from the server 2 by the communication unit 16. The CPU 11 displays the position explanation information “Look at the department store A rooftop advertisement” on the display unit 15 by push notification.

  The CPU 11 captures an image of the advertisement 6 </ b> A by the imaging unit 17. The CPU 11 determines whether or not the captured image of the advertisement 6A includes the advertisement ID “1111”. For example, the CPU 11 reads a QR code included in the captured image, and determines whether or not an advertisement ID is included in the read QR code. Alternatively, the CPU 11 may perform image analysis on the captured image and determine whether or not the advertisement ID is included in the image analyzed. When the CPU 11 determines that the captured image of the advertisement 6A includes the advertisement ID “1111”, the CPU 11 outputs the advertisement ID “1111” and the user ID “111” to the server 2 through the communication unit 16. The CPU 21 acquires the advertisement ID “1111” and the user ID “111” from the mobile terminal device 1 </ b> A through the communication unit 26. In the user information DB 222, the CPU 21 stores the advertisement ID “1111” in the first row of the advertisement ID column corresponding to the user ID “111”. Since the stored advertisement ID “1111” is stored in the user IDs “111” and “113”, the CPU 21 displays on the display unit 25 that the number of stored advertisement IDs “1111” is two. The CPU 21 outputs the coupon A corresponding to the advertisement ID “1111” to the mobile terminal device 1A corresponding to the user ID “111”. CPU 11 obtains coupon A from server 2. The CPU 11 displays the coupon A on the display unit 15. The user uses the displayed coupon by printing or the like.

  The user B is walking west while looking at the terminal device 1B. The CPU 11 of the portable terminal device 1 </ b> A receives the radio wave transmitted from the GPS satellite by the GPS receiver 18, and acquires the terminal position information of latitude and longitude based on the electrical signal received from the GPS receiver 18. The CPU 11 calculates the traveling direction “west” of the user related to the mobile terminal device 1 based on the terminal position information. The CPU 11 outputs the terminal position information, the user ID “112”, and the traveling direction “west” to the server 2 through the communication unit 16. The CPU 21 of the server 2 acquires the terminal position information, the user ID “112”, and the traveling direction “west” from the portable terminal device 1 through the communication unit 26.

  The mobile terminal device 1B is within a viewing range of 100 m from the longitude “11.110” latitude “111.111” of the advertisement 6B. For this reason, the CPU 21 extracts the advertisement ID “1112” in the viewing range from the position of the mobile terminal device 1B. When the CPU 21 determines that the extracted advertisement ID “1112” is the advertisement 6B facing the advertisement plane direction “east” with respect to the traveling direction “west”, the position explanation information “store” corresponding to the extracted advertisement ID “1112” “Look at B's signboard”. The CPU 21 outputs the specified location explanation information “Look at the signboard of the store B” to the mobile terminal device 1B corresponding to the user ID “112” through the communication unit 16. The CPU 11 acquires position explanation information “Look at the signboard of the store B” from the server 2 by the communication unit 26. The CPU 11 displays the position explanation information “Look at the sign of store B” on the display unit 15 by push notification.

  The CPU 11 captures an image of the advertisement 6B with the imaging unit 17. The CPU 11 determines that the captured image of the advertisement 6B includes the advertisement ID “1112”. The CPU 11 outputs the advertisement ID “1112” and the user ID “112” to the server 2 through the communication unit 16. The CPU 21 acquires the advertisement ID “1112” and the user ID “112” from the mobile terminal device 1B through the communication unit 26. In the user information DB 222, the CPU 21 stores the advertisement ID “1112” in the first row of the stored advertisement ID column corresponding to the user ID “112”. The CPU 21 displays on the display unit 25 that the number of stored advertisement IDs “1112” is one. The CPU 21 outputs a link “http...” To the website corresponding to the advertisement ID “1112” to the mobile terminal device 1B corresponding to the user ID “112”. The CPU 11 acquires a link “http ...” to the website from the server 2. The CPU 11 displays a link “http...” To the website on the display unit 15. The user touches the link “http ...” to the website and goes to the website. The same applies hereinafter, and the description is omitted for the sake of brevity.

  7 to 8 are flowcharts showing the processing procedure of the information processing system in the present embodiment. The CPU 11 receives the radio wave transmitted from the GPS satellite by the GPS receiver 18 and acquires terminal position information based on the electrical signal received from the GPS receiver 18 (step S11). CPU11 calculates the advancing direction of the user which concerns on the portable terminal device 1 based on terminal position information (step S12). The CPU 11 outputs the terminal position information, the traveling direction, and the user ID to the server 2 through the communication unit 16 (step S13). The CPU 21 of the server 2 acquires the terminal position information, the traveling direction, and the user ID from the portable terminal device 1 through the communication unit 26 (step S14).

  The CPU 21 refers to the advertisement information DB 221 and extracts an advertisement ID corresponding to the advertisement 6 including the position indicated by the terminal position information within the viewing range from the position indicated by the advertisement position information (step S15). That is, the CPU 21 extracts the advertisement ID of the advertisement 6 within the viewing range from the position indicated by the terminal position information. The CPU 21 further extracts an advertisement ID corresponding to the advertisement 6 whose advertisement plane direction is opposite to the traveling direction from the extracted advertisement ID (step S16). That is, the CPU 21 further extracts an advertisement ID corresponding to the advertisement 6 that is opposite to the advertisement plane direction with respect to the traveling direction, among the extracted advertisement IDs. The CPU 21 specifies position explanation information corresponding to the extracted advertisement ID (step S17). The CPU 21 outputs the specified location explanation information to the mobile terminal device 1 corresponding to the user ID through the communication unit 26 (step S18). The CPU 11 acquires position explanation information from the server 2 through the communication unit 16 (step S19). The CPU 11 displays the position explanation information on the display unit 15 (step S20).

  The CPU 11 captures an image of the advertisement 6 by the imaging unit 17 (step S21). The CPU 11 determines whether the captured image includes an advertisement ID (step S22). When determining that the captured image does not include the advertisement ID (step S22: NO), the CPU 11 moves the process to step S21 and repeats the process until the captured image includes the advertisement ID. When the CPU 11 determines that the captured image includes the advertisement ID (step S22: YES), the CPU 11 outputs the advertisement ID and the user ID included in the captured image to the server 2 through the communication unit 16 (step S23). CPU21 acquires advertisement ID and user ID from the portable terminal device 1 by the communication part 26 (step S24). The CPU 21 stores the stored advertisement ID in the user information DB 222 based on the user ID (step S25). The CPU 21 counts the number of stored advertisement IDs for each stored advertisement ID (step S26). The CPU 21 displays the counted number of stored advertisement IDs on the display unit 25 for each stored advertisement ID (step S27). CPU21 outputs the corresponding information corresponding to advertisement ID to the portable terminal device 1 corresponding to user ID by the communication part 26 (step S28). The CPU 11 acquires correspondence information from the server 2 through the communication unit 16 (step S29). The CPU 11 displays the correspondence information on the display unit 15 (step S30) and ends the process.

  In the present embodiment, GPS is used for calculating the traveling direction, but an electronic compass may be used. Further, in this embodiment, the position information is acquired by receiving radio waves from the GPS receiving unit 18, but the position information is calculated based on Wifi (Wireless Fidelity), the cell ID received from the base station, the beacon ID received from the beacon, or the like. May be. In this embodiment, the latitude and longitude are measured, but the altitude may be measured. In that case, the CPU 11 may calculate the traveling direction including the altitude.

  According to one aspect, it is possible to appropriately measure the effectiveness of the advertisement.

  According to one aspect, the CPU 11 extracts an advertisement ID corresponding to an advertisement whose advertisement plane direction is opposite to the traveling direction. Accordingly, since an advertisement entering the user's line of sight can be displayed on the mobile terminal device 1, an advertisement that is easy for the user to view can be presented.

  According to one aspect, it is possible to appropriately measure the effect of the advertisement by counting the number of stored advertisement IDs.

Embodiment 2
The second embodiment is an embodiment in which an advertisement ID in which the field of interest matches the type of the advertisement 6 is output to the mobile terminal device 1. Hereinafter, a second embodiment of the present invention will be described in detail with reference to the drawings showing the embodiment. FIG. 9 is a diagram illustrating an example of data stored in the advertisement information DB 221. In the following, the configuration and operation other than those specifically described are the same as those of the first embodiment, and the description is omitted for the sake of brevity.

  The advertisement information DB 221 further includes a type column. In the type column, the type of the advertisement 6 is stored. In the type column, for example, sightseeing, eating and drinking, sports, etc. are stored. The type column is stored in advance. FIG. 10 is a diagram illustrating an example of data stored in the user information DB 222. The user information DB 222 further includes an interest field column, a gender column, and an age column. An interest field indicating the type of the advertisement 6 in which the user is interested is stored in the interest field column. The gender column stores the gender of the user related to the mobile terminal device 1. In the age column, the age of the user related to the mobile terminal device 1 is stored. The interest field, gender, or age in the interest field column can be registered from the mobile terminal device 1 together with the user ID. In the present embodiment, it is assumed that the user registers gender or age in the mobile terminal device 1 in advance. In the present embodiment, it is assumed that some users have registered interest fields in the mobile terminal device 1 in advance.

  A specific operation and action of the information processing system will be described. The CPU 21 extracts the advertisement ID “1111” in the viewing range from the position of the mobile terminal device 1A. The CPU 21 refers to the user information DB 222 and determines that there is a registration of the field of interest corresponding to the user ID “111”. The CPU 21 determines that the field of interest “sightseeing” matches the type “tourism” of the advertisement 6 corresponding to the extracted advertisement ID “1111”. The CPU 21 specifies the position explanation information “Look at the rooftop advertisement of department store A” corresponding to the extracted advertisement ID “1111”. The following is the same as in the first embodiment, and the description is omitted for the sake of brevity.

  The CPU 21 extracts the advertisement ID “1112” in the viewing range from the position of the mobile terminal device 1B. The CPU 21 refers to the user information DB 222 and determines that there is no registration of the field of interest corresponding to the user ID “112”. CPU21 determines with the age corresponding to user ID "112" being 20 years old or more. When the CPU 21 determines that the gender corresponding to the user ID is a woman, the CPU 21 specifies “food”. The CPU 21 determines that the field of interest “food” matches the type “food” of the advertisement 6 corresponding to the extracted advertisement ID “1112”. The CPU 21 specifies the position explanation information “Look at the sign of store B” corresponding to the extracted advertisement ID “1112”. The following is the same as in the first embodiment, and the description is omitted for brevity.

  FIG. 11 is a flowchart showing a processing procedure of the information processing system in the present embodiment. Since the processes in steps S11 to S30 are the same as those in the information processing system according to the first embodiment, the description thereof is omitted for the sake of brevity. After completing the process in step S16, the CPU 21 refers to the user information DB 222 and determines whether there is a registration of the field of interest corresponding to the user ID (step S31).

  When determining that there is no registration of the field of interest corresponding to the user ID (step S31: NO), the CPU 21 determines whether the age corresponding to the user ID is 20 years or older (step S32). If the CPU 21 determines that the age corresponding to the user ID is 20 years or older (step S32: YES), the CPU 21 specifies a predetermined first field of interest (step S33), and moves the process to step S37. The predetermined first field of interest is, for example, tourism. If the CPU 21 determines that the age corresponding to the user ID is not 20 years old or more (step S32: NO), the CPU 21 determines whether or not the gender corresponding to the user ID is male (step S34). If the CPU 21 determines that the gender corresponding to the user ID is male (step S34: YES), the CPU 21 specifies a predetermined second field of interest (step S35), and moves the process to step S37. The predetermined second field of interest is, for example, sports. When the CPU 21 determines that the gender corresponding to the user ID is not male (step S34: NO), that is, when the gender is determined to be female, the CPU 21 specifies a predetermined third field of interest (step S36), and the process is performed. Move to S37. The predetermined third field of interest is, for example, food and drink. That is, the above process is a process in which the CPU 21 specifies a field of interest based on attribute information indicating a user attribute. The attribute information is, for example, age or sex.

  If the CPU 21 determines that there is a registration of the field of interest corresponding to the user ID (step S31: YES), the registered field of interest or the specified field of interest matches the type of the advertisement 6 corresponding to the extracted advertisement ID. It is determined whether or not to perform (step S37). If the CPU 21 determines that the registered field of interest or the specified field of interest matches the type of the advertisement 6 corresponding to the extracted advertisement ID (step S37: YES), the process proceeds to step S17. If the CPU 21 determines that the registered field of interest or the identified field of interest does not match the type of the advertisement 6 corresponding to the extracted advertisement ID (step S37: NO), the process ends.

  According to one aspect, the advertisement ID in which the field of interest matches the type of the advertisement 6 is output to the mobile terminal device 1. As a result, the advertisement 6 that the user is interested in can be displayed, so that the possibility that the user views the advertisement 6 increases.

Embodiment 3
The third embodiment is an embodiment in which it is determined that the advertisement is more effective when advertisements 6 of the same group are stored. Embodiment 3 of the present invention will be described below in detail with reference to the drawings showing the embodiment. FIG. 12 is a diagram illustrating an example of data stored in the advertisement information DB 221. In the following, the configuration and operation other than those specifically described are the same as those of the first embodiment, and the description is omitted for the sake of brevity. The advertisement information DB 221 further includes a group column. The group column stores a group of classified advertisements 6 associated with each other, such as types of advertisements 6 that are related or the same company or group company. The group sequence is stored in advance. FIG. 13 is a diagram illustrating an example of data stored in the user information DB 222. The user information DB 222 further includes a point sequence. In the point column, points indicating the effect of the advertisement on the user are stored. The initial point setting is set to zero. CPU11 acquires user ID and advertisement ID. The CPU 11 increments the point corresponding to the user ID. When the CPU 21 determines that the acquired advertisement ID is the same group as the acquired advertisement ID and the stored advertisement ID corresponding to the user ID is in the user information DB 222, the point corresponding to the user ID is incremented. The CPU 21 stores the incremented point in the user information DB 222 in association with the user ID.

  FIG. 14 is an explanatory diagram illustrating an example of an information processing system. A specific operation and action of the information processing system will be described. The user C is walking west while looking at the mobile terminal device 1C. After the mobile terminal device 1C and the server 2 perform the same operations and operations as in the first embodiment, the communication unit 16 outputs the advertisement ID “1111” and the user ID “113” to the server 2. The CPU 21 acquires the advertisement ID “1111” and the user ID “113” from the mobile terminal device 1 </ b> A through the communication unit 26. The CPU 11 increments the points and stores one point in the user information DB 222 in association with the user ID “113”. In the user information DB 122, the CPU 21 stores the advertisement ID “1111” in the third row of the advertisement ID column corresponding to the user ID “113”.

  Next, the user C walks north while looking at the mobile terminal device 1C. After the mobile terminal device 1C and the server 2 perform the same operations and operations as in the first embodiment, the communication unit 16 outputs the advertisement ID “1113” and the user ID “113” to the server 2. The CPU 21 acquires the advertisement ID “1113” and the user ID “113” from the mobile terminal device 1 </ b> C through the communication unit 26. The CPU 21 increments 1 point corresponding to the user ID “113” and updates it to 2 points. The CPU 21 determines that the user information DB 222 has the stored advertisement ID “1111” corresponding to the user ID “113”, which is the same group A as the acquired advertisement ID “1113”. When the CPU 21 determines that the stored advertisement ID “1111” is in the user information DB 122, the CPU 21 increments 2 points and updates the point to 3 points. The CPU 21 displays 3 points on the display unit 25 together with the user ID “113”.

  FIG. 15 is a flowchart showing a processing procedure of the information processing system in the present embodiment. Since the processes in steps S11 to S30 are the same as those in the information processing system according to the first embodiment, the description thereof is omitted for the sake of brevity. After completing the process in step S24, the CPU 21 increments the point corresponding to the user ID (step S41). The CPU 21 determines whether there is a stored advertisement ID corresponding to the user ID in the user information DB 222 in the same group as the acquired advertisement ID (step S42). If the CPU 21 determines that the stored advertisement ID is not in the user information DB 222 (step S42: NO), the process proceeds to step S44. When the CPU 21 determines that the stored advertisement ID is in the user information DB 222 (step S42: YES), the CPU 21 increments the point (step S43). CPU21 displays a point on the display part 25 with a user ID (step S44), and moves a process to step S25.

  According to one aspect, when the advertisement 6 of the same group is stored, the CPU 11 determines that the user is watching the related advertisement by incrementing the points, and determines that the advertisement is more effective. Can do.

Embodiment 4
The fourth embodiment is an embodiment corresponding to an indoor advertisement. Hereinafter, a fourth embodiment of the present invention will be described in detail with reference to the drawings showing the embodiment. FIG. 16 is a schematic diagram showing an outline of the information processing system. In the following, the configuration and operation other than those specifically described are the same as those of the first embodiment, and the description is omitted for the sake of brevity. The information processing system further includes a transmission device 7 in the room where the advertisement 6D is installed. The transmission device 7 is a device that transmits a transmission ID for identifying itself. The transmission ID is a beacon ID. The transmission device 7 is a beacon, for example. The transmission device 7 is not limited to a beacon and may be Wi-Fi.

  FIG. 17 is a block diagram illustrating a hardware group of the transmission device 7. A transmission device 7 illustrated in FIG. 17 includes a CPU 71, a storage unit 72, a RAM 73, and a transmission unit 76. Since the operations and operations of the CPU 71 and the RAM 73 of the transmission device 7 are the same as the operations and operations of the CPU 11 and the RAM 13 of the mobile terminal device 1, the description is omitted for the sake of brevity.

  The storage unit 72 is, for example, a hard disk or a large capacity memory. The storage unit 72 stores various data and programs 72P required when the CPU 71 performs processing. The transmission unit 76 is, for example, a Bluetooth (registered trademark) module, converts the digital signal output from the CPU 11 into a radio signal, and outputs a radio signal including the beacon ID to the mobile terminal device 1.

  FIG. 18 is a block diagram illustrating a hardware group of the server 2. The storage unit 22 of the server 2 further stores an indoor advertisement information DB 223.

  FIG. 19 is a diagram illustrating an example of data stored in the advertisement information DB 221. The advertisement information DB 221 further includes an installation position column. The installation position column stores installation position information for determining whether or not the position where the advertisement 6 is installed is indoors. For example, indoors or outdoors are stored in the installation position column. Indoor indicates that the position where the advertisement 6 is installed is indoor. “Outdoor” means that the position where the advertisement 6 is installed is outdoors. The installation position row is stored in advance.

  FIG. 20 is a diagram illustrating an example of data stored in the indoor advertisement information DB 223. The indoor advertisement information DB 223 is a database that stores information related to indoor advertisements installed indoors. The indoor advertisement information DB 223 includes an advertisement ID column, an advertisement plane direction column, a viewing range column, a position explanation column, a correspondence information column, and a beacon ID column. The configuration of the advertisement ID column, the advertisement plane direction column, the viewing range column, the position explanation column and the correspondence information column of the indoor advertisement information DB 223 is the advertisement ID column, the advertisement plane direction column, the viewing range column, the position explanation column and the correspondence of the advertisement information DB 221 This is the same operation and operation as the configuration of the information sequence, and the description is omitted for the sake of brevity. A beacon ID is stored in the beacon ID column. The beacon ID string is stored in advance.

  FIG. 21 is an explanatory diagram illustrating an information processing system that operates indoors. A specific operation and action of the information processing system will be described. After the portable terminal device 1D and the server 2 perform the same operations and operations as in the first embodiment, the CPU 21 determines whether or not the advertisement D corresponding to the advertisement ID “1114” is installed indoors. The CPU 21 determines that it is installed indoors. The CPU 21 outputs the output request for the position explanation information “enter the department store A” and the beacon ID “11” to the mobile terminal device 1 corresponding to the user ID “114” by the communication unit 26. The CPU 11 acquires the output request for the position explanation information “entering the department store A” and the beacon ID “11” from the server 2 by the communication unit 16. The CPU 11 displays the position explanation information “Enter the inside of department store A” on the display unit 15.

  The user enters the department store A indoors. The CPU 11 receives the beacon ID “11” from the transmission device 7. The CPU 11 outputs the beacon ID “11” and the user ID “114” to the server 2 through the communication unit 16. The CPU 21 acquires the beacon ID “11” and the user ID “114” from the mobile terminal device 1D through the communication unit 26. The CPU 21 refers to the indoor advertisement information DB 223 and specifies the position explanation information “Look at the west wall of department store A” corresponding to the beacon ID “11”. The CPU 21 outputs the position explanation information “Look at the west wall of the department store A” to the mobile terminal device 1 </ b> D through the communication unit 26. The CPU 11 acquires the position explanation information “Look at the west wall of department store A” from the server 2 by the communication unit 16. The CPU 11 displays the position explanation information “Look at the West Wall of Department Store A” on the display unit 15. Hereinafter, it is the same as that of Embodiment 1, and description is abbreviate | omitted for brevity.

  FIG. 22 is a flowchart showing the processing procedure of the information processing system in this embodiment. Since the processes in steps S11 to S30 are the same as those in the information processing system according to the first embodiment, the description thereof is omitted for the sake of brevity. CPU21 determines whether the advertisement corresponding to advertisement ID is installed indoors, after complete | finishing the process of step S17 (step S51). That is, the CPU 21 determines whether or not the advertisement corresponding to the advertisement ID is indoors. When it is determined that the CPU 21 is not installed indoors (step S51: NO), that is, when it is determined that the advertisement corresponding to the advertisement ID is installed outdoors, the process proceeds to step S18. When determining that the CPU 21 is installed indoors (step S51: YES), the communication unit 26 outputs the specified location explanation information and the beacon ID output request to the mobile terminal device 1 corresponding to the user ID (step S52). ). CPU11 acquires the output request of position description information and beacon ID from the server 2 by the communication part 16 (step S53). The CPU 11 displays the position explanation information on the display unit 15 (step S54).

  The CPU 11 determines whether or not a beacon ID is received from the transmission device 7 (step S55). When determining that the beacon ID is not received from the transmission device 7 (step S55: NO), the CPU 11 repeats the process until the beacon ID is received. When determining that the beacon ID is received from the transmission device 7 (step S55: YES), the CPU 11 outputs the beacon ID and the user ID to the server 2 through the communication unit 16 (step S56). CPU21 acquires beacon ID and user ID from the portable terminal device 1 by the communication part 26 (step S57). The CPU 21 refers to the indoor advertisement information DB 223 and identifies position explanation information corresponding to the beacon ID (step S58). CPU21 outputs position description information to the portable terminal device 1 by the communication part 26 (step S59). The CPU 11 acquires position explanation information from the server 2 by the communication unit 16 (step S60). CPU11 displays position explanation information on the display part 15 (step S61), and moves a process to step S21.

  According to one aspect, indoor advertisements can also be handled.

Embodiment 5
The fifth embodiment is an embodiment in which the display of the advertisement 6 is restricted. Hereinafter, a fifth embodiment of the present invention will be described in detail with reference to the drawings illustrating the embodiment. In the following, the configuration and operation other than those specifically described are the same as those of the first embodiment, and the description is omitted for the sake of brevity. When the user is located at a place where advertisements are concentrated, such as in front of a station or on a main street, the CPU 21 may have a predetermined number or more of extracted advertisement IDs. In this case, the user's mobile terminal device 1 is continuously notified of push notifications. This may make the user feel uncomfortable. For this reason, the server 2 restricts the number of extracted advertisement IDs. The information processing system of this embodiment will be described below with reference to flowcharts.

  FIG. 23 is a flowchart showing a processing procedure of the information processing system in the present embodiment. Since the processes in steps S11 to S30 are the same as those in the information processing system according to the first embodiment, the description thereof is omitted for the sake of brevity. After completing the process in step S16, the CPU 21 determines whether or not the extracted advertisement ID is equal to or greater than a predetermined number (step S71). The predetermined number is, for example, three. If the CPU 21 determines that the extracted advertisement ID is not equal to or greater than the predetermined number after completing the process of step S16 (step S71: NO), the process proceeds to step S17. CPU21 will complete | finish the process of step S16, and when it determines with the extracted advertisement ID being more than a predetermined number (step S71: YES), advertisement ID of predetermined number of advertisements will be extracted at random (step S72), The process moves to step S17. That is, the CPU 21 restricts the extraction of the advertisement ID. For example, the predetermined number of advertisements is two.

  According to one aspect, it is possible to reduce user discomfort by limiting the number of advertisement IDs to be extracted.

Embodiment 6
Embodiment 6 of the present invention will be described below in detail with reference to the drawings showing the embodiment. FIG. 24 is a block diagram illustrating a hardware group of the server 2 according to the sixth embodiment. In the following, the configuration and operation other than those specifically described are the same as those of the fifth embodiment, and the description is omitted for the sake of brevity.

  A program for operating the server 2 reads a portable recording medium 27A such as a CD-ROM, a DVD (Digital Versatile Disc) disk, a memory card, or a USB (Universal Serial Bus) memory in a reading unit 27 such as a disk drive. May be stored in the storage unit 22. Further, a semiconductor memory 27B such as a flash memory storing the program may be mounted in the server 2. The communication unit 26 is, for example, a wireless LAN card or a mobile phone communication module, and is connected to another server via the communication network N. The program can be downloaded from another server (not shown) connected by the communication unit 26 via the communication network N such as the Internet. The contents will be described below.

  The server 2 shown in FIG. 24 reads a program for executing the above-described various software processes from the portable recording medium 27A or the semiconductor memory 27B or downloads it from another server (not shown) via the communication network N. . The program is installed as a program 22P, loaded into the storage unit 22, and executed. This functions as the server 2 described above.

  FIG. 25 is a functional block diagram of the server 2 according to the sixth embodiment. When the CPU 21 executes the program 22P, the server 2 operates as follows. Based on the position information indicating the position and the advertisement position information indicating the position where the advertisement 6 is displayed, the output unit 21A outputs the advertisement position information within a predetermined range from the position indicated by the position information to the other information processing apparatus 1. . The acquisition unit 21 </ b> B acquires the advertisement identification information attached to the advertisement 6 displayed at the position indicated by the advertisement position information and captured by the other information processing apparatus 1 from the other information processing apparatus 1.

Regarding the above embodiment, the following additional notes are disclosed.
(Appendix 1)
A program 22P used for the information processing apparatus 2,
In the information processing apparatus 2,
Based on the position information indicating the position and the advertisement position information indicating the position where the advertisement 6 is displayed, the advertisement position information within a predetermined range from the position indicated by the position information is output to the other information processing apparatus 1,
A process corresponding to the advertisement 6 displayed at the position indicated by the advertisement position information and acquiring the advertisement identification information of the advertisement 6 captured by the other information processing apparatus 1 from the other information processing apparatus 1 is executed. Program 22P to be executed.
(Appendix 2)
The advertisement position information and the advertisement display direction indicating the direction in which the advertisement 6 is displayed are associated with each other and stored in the storage unit 22.
A change direction indicating a direction determined based on a change in position indicated by the position information is acquired from another information processing apparatus 1;
It is determined whether or not the acquired change direction and the advertisement display direction stored in the storage unit 22 are opposite to each other,
If it is determined that the change direction and the advertisement display direction are opposite to each other, the advertisement position information associated with the advertisement display direction in the advertisement position information within the predetermined range is sent to another information processing apparatus 1. The program 22P according to appendix 1, which causes the process to be output to be executed.
(Appendix 3)
The acquired advertisement identification information is stored in the storage unit 22,
The program 22P according to supplementary note 1, which executes a process of counting the number of times the advertisement identification information is acquired for each advertisement identification information stored in the storage unit 22.
(Appendix 4)
Associating the advertisement identification information with each other;
The program 22P according to supplementary note 3, which executes a process of increasing a score indicating an effect of the advertisement 6 when a plurality of associated advertisement identification information is stored in the storage unit 22.
(Appendix 5)
User identification information for identifying a user and the type of the advertisement 6 are associated with each other and stored in the storage unit 22,
Obtaining the user identification information;
Determining whether the type of the advertisement 6 associated with the acquired user identification information matches the type of the advertisement 6 displayed at the position indicated by the advertisement position information within the predetermined range;
When the type of the advertisement 6 associated with the acquired user identification information matches the type of the advertisement 6 displayed at the position indicated by the advertisement position information within the predetermined range, the advertisement position information is used as the other information. The program 22P according to any one of appendix 1 to appendix 4, which causes the process to be output to the processing device 1.
(Appendix 6)
Identifying the type of the advertisement 6 based on attribute information indicating the attribute of the user;
Determining whether the type of the specified advertisement 6 matches the type of the advertisement 6 displayed at the position indicated by the advertisement position information within the predetermined range;
When the type of the specified advertisement 6 matches the type of the advertisement 6 displayed at the position indicated by the advertisement position information within the predetermined range, a process of outputting the advertisement position information to the other information processing apparatus 1 The program 22P according to supplementary note 5 to be executed.
(Appendix 7)
The advertisement 6 and indoor information indicating whether or not the advertisement 6 is indoors are associated with each other and stored in the storage unit 22;
Determining whether the advertisement 6 is indoors based on the indoor information;
If it is determined that the advertisement 6 is indoors, requesting transmission identification information for identifying a transmission device 7 installed indoors and transmitting a radio signal;
Obtaining the transmission identification information from the other information processing apparatus 1,
The program 22P according to any one of appendix 1 to appendix 6, which executes a process of outputting the advertisement position information to the other information processing apparatus 1 based on the acquired transmission identification information.
(Appendix 8)
Determining whether the ad position information within the predetermined range is greater than or equal to a predetermined number;
The program according to any one of appendix 1 to appendix 7, which executes a process of restricting the number of output of the advertisement position information when it is determined that the advertisement position information within the predetermined range is equal to or greater than a predetermined number. 22P.
(Appendix 9)
An output unit 21A that outputs advertisement position information within a predetermined range from the position indicated by the position information to another information processing apparatus 1 based on the position information indicating the position and the advertisement position information indicating the position where the advertisement 6 is displayed; ,
An information processing unit that includes an acquisition unit 21B that is attached to the advertisement 6 displayed at the position indicated by the advertisement position information and acquires the advertisement identification information captured by the other information processing apparatus 1 from the other information processing apparatus 1. Device 2.
(Appendix 10)
An information processing method in the information processing apparatus 2,
Based on the position information indicating the position and the advertisement position information indicating the position where the advertisement 6 is displayed, the advertisement position information within a predetermined range from the position indicated by the position information is output to the other information processing apparatus 1,
An information processing method for acquiring, from the other information processing apparatus 1, advertisement identification information attached to the advertisement 6 displayed at the position indicated by the advertisement position information and captured by the other information processing apparatus 1.

  The permission or prohibition of access to the invention information or the invention-related information shown in the above embodiments is merely an example, and should be considered as not restrictive. The permission or prohibition of the invention information or the invention related information after each determination process can be arbitrarily replaced.

  The embodiment disclosed this time is to be considered as illustrative in all points and not restrictive. The scope of the present invention is defined by the terms of the claims, rather than the meanings described above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims. Further, each embodiment can be appropriately combined within a range in which processing contents are not contradictory.

1 Mobile terminal device (information processing device)
2 servers (information processing equipment)
22P program 21A output unit 21B acquisition unit

Claims (7)

A program used in an information processing apparatus,
In the information processing apparatus,
Based on the position information indicating the position and the advertisement position information indicating the position where the advertisement is displayed, the advertisement position information within a predetermined range from the position indicated by the position information is output to another information processing apparatus,
A program for executing a process corresponding to an advertisement displayed at a position indicated by the advertisement position information and acquiring advertisement identification information of an advertisement imaged by the other information processing apparatus from the other information processing apparatus. Storing the acquired advertisement identification information in a storage unit;
The program according to claim 1, wherein a process for counting the number of times the advertisement identification information is acquired is executed for each of the advertisement identification information stored in the storage unit. User identification information for identifying a user and the type of advertisement are associated with each other and stored in the storage unit,
Obtaining the user identification information;
Determining whether the type of advertisement associated with the acquired user identification information matches the type of advertisement displayed at the position indicated by the advertisement position information within the predetermined range;
When the advertisement type associated with the acquired user identification information matches the advertisement type displayed at the position indicated by the advertisement position information within the predetermined range, the advertisement position information is converted to the other information processing apparatus. The program of Claim 1 or Claim 2 which performs the process output to. Identifying the type of the advertisement based on attribute information indicating the attribute of the user;
Determining whether the identified advertisement type matches the advertisement type displayed at the position indicated by the advertisement position information within the predetermined range,
When the identified advertisement type matches the advertisement type displayed at the position indicated by the advertisement position information within the predetermined range, a process of outputting the advertisement position information to the other information processing apparatus is executed. Item 4. The program according to item 3. The advertisement and indoor information indicating whether the advertisement is indoors are associated with each other and stored in the storage unit,
Determining whether the advertisement is indoors based on the indoor information;
If it is determined that the advertisement is indoors, requesting transmission identification information for identifying a transmission device installed indoors and transmitting a radio signal;
Obtaining the transmission identification information from the other information processing apparatus;
The program according to any one of claims 1 to 4, wherein a process of outputting the advertisement position information to the other information processing apparatus based on the acquired transmission identification information is executed. An output unit that outputs advertisement position information within a predetermined range from the position indicated by the position information to another information processing device based on the position information indicating the position and the advertisement position information indicating the position where the advertisement is displayed;
An information processing apparatus comprising: an acquisition unit that acquires advertisement identification information attached to an advertisement displayed at a position indicated by the advertisement position information and captured by the other information processing apparatus from the other information processing apparatus. An information processing method in an information processing apparatus,
Based on the position information indicating the position and the advertisement position information indicating the position where the advertisement is displayed, the advertisement position information within a predetermined range from the position indicated by the position information is output to another information processing apparatus,
An information processing method for acquiring advertisement identification information attached to an advertisement displayed at a position indicated by the advertisement position information and captured by the other information processing apparatus from the other information processing apparatus.

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