JP2018077664A - Information processing system, information processing device, display device, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processing system capable of properly promoting sales of merchandise by advertisements, and storing beneficial analysis data as for advertisements.SOLUTION: An information processing system comprises: a display part installed in a shared space of a facility for displaying advertisements related to merchandise provided by a store outside the facility; an acquisition part for acquiring browsing information indicating a browsing history of advertisements displayed by the display part; a second display part provided at a display shelf installed in the store for displaying content related to the merchandise on a display surface extended in a rail shape along the front end section of a shelf board of the display shelf; a second acquisition part for acquiring purchase information related to purchase activity of a visitor in the store; and a storage part for storing the browsing information and the purchase information acquired by the acquisition part and the second acquisition part.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing system, an information processing device, a display device, and a program.

  In recent years, advertisement distribution technology using digital signage has been spreading. For example, in Patent Document 1, an advertisement is displayed on a display device related to digital signage installed in a vehicle or a station, and a coupon distribution terminal installed in the vicinity of the display device performs non-contact communication with a user's mobile terminal. An article purchasing system is disclosed. According to Patent Literature 1, a mobile terminal receives a coupon from a coupon distribution terminal and accesses a server device of a merchandise business operator to purchase an article. And when a portable terminal passes a traffic provider's automatic ticket gate, the settlement process by electronic money is performed.

JP 2010-271932 A

  However, the invention according to Patent Document 1 needs to perform payment processing with an automatic ticket gate, and cannot be applied to other than transportation.

  The present invention has been made under such circumstances, and an object of the present invention is to be able to promote appropriate sales promotion of products by advertisement and to accumulate useful analysis data regarding advertisements. It is to provide a processing system and the like.

  An information processing system according to the present invention is installed in a shared space of a facility, and displays a display unit that displays an advertisement related to a product provided at a store outside the facility, and a browsing that indicates a browsing history of the advertisement displayed by the display unit Content related to the product is displayed on a display surface provided in an acquisition unit for acquiring information and a display shelf installed in the store and extending in a rail shape along the front end of the shelf of the display shelf A second display unit that performs purchase, a second acquisition unit that acquires purchase information related to a customer's purchase activity at the store, and a storage unit that stores the browsing information and purchase information acquired by the acquisition unit and the second acquisition unit. It is characterized by providing.

  In the information processing system according to the present invention, the second display unit divides the display surface into a plurality of display areas according to display positions of the plurality of products displayed on the display shelves. The content is displayed.

  The information processing system according to the present invention includes a determination unit that determines whether the purchase activity of the store visitor near the display shelf satisfies a predetermined condition based on the purchase information acquired by the second acquisition unit, When the determination unit determines that the predetermined condition is satisfied, the second display unit switches the content.

  The information processing system according to the present invention includes an approach detection unit that detects approach of a store visitor to the display shelf, and the determination unit determines whether the approach detection unit detects approach of the store visitor. And when the said determination part determines that the approach of the said visitor is detected, the said 2nd display part switches the said content according to the approach position of the said visitor.

  The information processing system according to the present invention includes an operation detection unit that detects a gripping operation in which the customer grips the product, and the determination unit determines whether the operation detection unit has detected the gripping operation. When the determination unit determines that the gripping operation has been detected, the second display unit switches the content according to the gripped product.

  The information processing system according to the present invention is provided on the display shelf, and includes a short-range communication unit that performs short-range communication with the terminal device of the store visitor, and the second acquisition unit includes the short-range communication unit. The identification information of the terminal device is acquired via the network.

  The information processing system according to the present invention is characterized in that the short-range communication unit outputs the content displayed by the second display unit to the terminal device.

  An information processing apparatus according to the present invention includes an output unit that outputs an advertisement related to a product provided at a store outside the facility on a display device installed in a shared space of the facility, and viewing the advertisement output by the output unit An acquisition unit that acquires browsing information indicating a history, and a display unit that is provided on a display shelf installed in the store and displays an image on a display surface that extends in a rail shape along a shelf front end of the display shelf. A second output unit that outputs content related to the product to the two display device, a second acquisition unit that acquires purchase information related to a customer's purchase activity in the store, and the acquisition unit and the second acquisition unit And a storage unit for storing the browsing information and purchase information.

  The display device according to the present invention relates to the product on a display surface provided in a display shelf installed in a store that provides the product and extending in a rail shape along the front end of the shelf of the display shelf. A display unit that displays content; an acquisition unit that acquires purchase information related to the purchase activity of the store visitor near the display shelf; and the purchase activity of the store visitor satisfies a predetermined condition based on the purchase information acquired by the acquisition unit. A determination unit that determines whether or not the condition is satisfied, and when the determination unit determines that the predetermined condition is satisfied, the display unit switches the content.

  The program according to the present invention outputs an advertisement related to a product provided at a store outside the facility to a display device installed in a shared space of the facility, acquires browsing information indicating the browsing history of the output advertisement, Content related to the product is displayed on a second display device that is provided on a display shelf installed in the store and displays an image on a display surface that extends in a rail shape along the front end of the shelf of the display shelf. Outputting the purchase information on the purchase activity of the store visitor in the store, and causing the computer to execute a process of storing the obtained browsing information and purchase information in a storage unit.

  ADVANTAGE OF THE INVENTION According to this invention, while being able to aim at appropriate sales promotion of goods by advertisement, useful analytical data regarding advertisement can be accumulated.

It is a schematic diagram which shows the structural example of an information processing system. It is explanatory drawing which shows the internal structure of a shelf board. It is a block diagram which shows the structural example of a server. It is a block diagram which shows the structural example of a facility signage. It is a block diagram which shows the structural example of a store signage. It is explanatory drawing which shows an example of the record layout of advertisement DB. It is explanatory drawing which shows an example of the record layout of browsing DB. It is explanatory drawing which shows an example of the record layout of goods DB. It is explanatory drawing which shows an example of the record layout of purchase DB. It is explanatory drawing for demonstrating the advertisement display process by the facility side. It is explanatory drawing for demonstrating the display process in store signage. It is explanatory drawing for demonstrating the switching process of the display content by a user's approach. It is explanatory drawing for demonstrating the detection process of a holding | grip operation | movement. It is explanatory drawing for demonstrating the acquisition process of purchase information. It is a flowchart for demonstrating an example of the process sequence of the advertisement display process by the facility side. It is a flowchart which shows an example of the process sequence of the content display process in a shop side. It is a flowchart which shows an example of the process sequence of the content display process in a shop side. It is a flowchart which shows an example of the process sequence of the total process in a shop terminal. It is a block diagram which shows the structural example of the store signage which concerns on Embodiment 2. FIG. It is explanatory drawing which shows an example of the record layout of goods DB which concerns on Embodiment 2. FIG. It is explanatory drawing which shows an example of the record layout of purchase DB which concerns on Embodiment 2. FIG. 12 is an explanatory diagram illustrating an example of content display processing according to Embodiment 2. FIG. 10 is a flowchart illustrating an example of a processing procedure of content display processing on the store side according to the second embodiment. It is a functional block diagram which shows operation | movement of the server of the form mentioned above.

Hereinafter, the present invention will be described in detail with reference to the drawings illustrating embodiments thereof.
(Embodiment 1)
FIG. 1 is a schematic diagram illustrating a configuration example of an information processing system. In the present embodiment, an information processing system that distributes advertisements related to products and collects data for measuring the effect of the distributed advertisements will be described as an example. The information processing system includes an information processing device 1, a facility-side display device 2, a store-side display device 3, a user terminal 4, a store terminal 5, an accounting device 6, and the like. The information processing device 1, the facility-side display device 2, the store-side display device 3, and the store terminal 5 communicate via an external network N such as the Internet.

  The information processing apparatus 1 is an information processing apparatus that stores various types of information and transmits and receives information via the network N. The information processing apparatus 1 is, for example, a server computer or a personal computer. In the present embodiment, the information processing apparatus 1 is assumed to be a server computer and is read as the server 1. The server 1 outputs an advertisement for a product provided at the retail store to the facility-side display device 2. The server 1 also outputs display content for promoting the sale of merchandise at the retail store to the store-side display device 3. Furthermore, the server 1 collects information on advertising effects related to content output to the facility-side display device 2 and the store-side display device 3.

  The facility-side display device 2 and the store-side display device 3 are digital signage devices that communicate with the server 1 and display an image related to an advertisement or the like. Hereinafter, the facility-side display device 2 and the store-side display device 3 are read as the facility signage 2 and the store signage 3, respectively. As shown in FIG. 1, the facility signage 2 and the store signage 3 are installed in one or a plurality of facilities and one or a plurality of stores that provide commodities. The above facilities are, for example, an office, a factory, a government office facility, a university campus, and the like. In this embodiment, the facility signage 2 is installed in the office facility. The facility signage 2 is installed in a shared space of the office, and displays advertisements for products provided at stores outside the office for users working in the office.

  Further, the store signage 3 is provided on a display shelf of products installed in each store. For example, a plurality of display shelves are installed in the store, and the store signage 3 is provided on the shelf plate of each display shelf. Specifically, the store signage 3 is a projector device built in each of a plurality of shelf boards included in the display shelf, and projects an image on a display surface 37 provided at the front end portion of each shelf board. That is, the store signage 3 has a screen at a position corresponding to a so-called price rail, and displays an image on the screen. The store signage 3 may be a liquid crystal display or the like in addition to the projector device. For example, the store signage 3 displays a price tag image indicating the product name, price, etc. of the displayed product instead of the paper price tag. In the present embodiment, the store signage 3 not only displays product names, prices, etc., but also receives display content distribution from the server 1 and displays content images such as advertisements on the display surface 37.

  The user terminal 4 is a terminal device possessed by a user who browses advertisements and purchases merchandise from each store, and is, for example, a smartphone. The store terminal 5 is a terminal device that manages data such as sales of products in the store, and is a personal computer, for example. The accounting device 6 is a so-called register installed in the store, and accepts accounting input by the store clerk, electronic payment by the user terminal 4 and the like. For example, the accounting device 6 is connected to the store terminal 5 via a LAN (Local Area Network) in the store, and outputs a processing result related to accounting to the store terminal 5.

  FIG. 2 is an explanatory diagram showing the internal structure of the shelf board. Here, the direction in which the display shelf faces the store visitor is the front direction, and the opposite side is the back direction. Moreover, let the direction which goes to the ceiling from the installation surface of a display shelf be an upward direction, and let the other side be a downward direction. FIG. 2 schematically illustrates the inside of the display shelf as viewed from above. As described above, the store signage 3 is provided inside the shelf of the display shelf.

  The store signage 3 includes a projector 30 that projects an image and a display surface 37 that displays an image projected from the projector 30. The projector 30 is a projector main body, and is provided on the back side inside the shelf board. The projection lens of the projector 30 is located approximately at the center in the lateral direction of the shelf, and projects an image toward the front side. Specifically, the projection lens is a linear Fresnel lens having a saw-like cross section along the horizontal direction, and diffuses light emitted from the light source along the horizontal direction. Thereby, as shown in FIG. 2, the projector 30 projects an image radially toward the front.

  The display surface 37 is a screen for displaying an image projected from the projector 30. The display surface 37 is provided in a rail shape along the front end portion of the shelf board. Specifically, the display surface 37 has a rectangular shape elongated in the horizontal direction when viewed from the front, has a vertical width substantially the same as the thickness of the shelf plate in the vertical direction (see FIG. 1), and is substantially equal to the horizontal width of the shelf plate. Extend with the same width. Thereby, the display surface 37 is formed on the entire front surface of the shelf board. The image light emitted radially from the projector 30 enters the entire back surface of the display surface 37. The display surface 37 has a configuration in which a diffusion plate is laminated on the front of a LAF (Louver Array Film). The image light incident on the display surface 37 is emitted so that the viewing angle is adjusted by LAF and parallel to the front direction. As a result, the image projected from the projector 30 is displayed on the display surface 37.

FIG. 3 is a block diagram illustrating a configuration example of the server 1. The server 1 includes a control unit 11, a storage unit 12, a communication unit 13, and a mass storage device 14.
The control unit 11 includes arithmetic processing devices such as a CPU (Central Processing Unit) and an MPU (Micro-Processing Unit), and performs various information processing and control processing related to the server 1. The storage unit 12 includes memory elements such as a RAM (Random Access Memory) and a ROM (Read Only Memory), and stores a program P or data necessary for the control unit 11 to execute processing. The storage unit 12 temporarily stores data and the like necessary for the control unit 11 to execute arithmetic processing. The communication unit 13 includes a processing circuit for performing processing related to communication, and transmits / receives information to / from the facility signage 2, the store signage 3, and the like via the network N.

The large-capacity storage device 14 is a large-capacity storage device including, for example, a hard disk. The large-capacity storage device 14 stores an advertisement DB 141, a browsing DB 142, a product DB 143, a purchase DB 144, and the like. The advertisement DB 141 stores advertisement data to be output to the facility signage 2. The browsing DB 142 stores browsing information indicating a browsing history of advertisements browsed by the user at the facility. The product DB 143 stores information related to products provided at each store. The purchase DB 144 stores purchase information related to user purchase activities in the store. In the present embodiment, the storage unit 12 and the mass storage device 14 may be configured as an integrated storage device. Further, the mass storage device 14 may be constituted by a plurality of storage devices. The mass storage device 14 may be an external storage device connected to the server 1.
In the present embodiment, the server 1 is not limited to the above configuration. For example, an input unit that receives an operation input, a display unit that displays information related to the server 1, a reading unit that reads information stored in a portable storage medium, and the like May be included.

FIG. 4 is a block diagram illustrating a configuration example of the facility signage 2. The facility signage 2 includes a control unit 21, a storage unit 22, a communication unit 23, a display unit 24, and an NFC (Near Field Communication) communication unit 25.
The control unit 21 includes an arithmetic processing unit such as a CPU and an MPU, and performs various information processing, control processing, and the like related to the facility signage 2 by reading and executing a program stored in the storage unit 22. The storage unit 22 includes memory elements such as a RAM and a ROM, and stores programs or data necessary for the control unit 21 to execute processing. The storage unit 22 temporarily stores data and the like necessary for the control unit 21 to execute arithmetic processing. The communication unit 23 includes an antenna, a communication processing circuit, and the like, and transmits and receives information to and from the server 1 and the like via the network N. The display unit 24 has a screen such as a liquid crystal display or an organic EL (Electro Luminescence) display, and displays an image given from the control unit 21. The NFC communication unit 25 includes an antenna, a communication processing circuit, and the like, and performs short-range wireless communication with the user terminal 4 when the user terminal 4 is located within a predetermined range. Note that the communication standard related to short-range wireless communication is not particularly limited.

FIG. 5 is a block diagram illustrating a configuration example of the store signage 3. The store signage 3 includes a control unit 31, a storage unit 32, a communication unit 33, a projection unit 34, an input unit 35, and a display surface 37.
The control unit 31 includes an arithmetic processing unit such as a CPU and an MPU, and performs various information processing, control processing, and the like related to the store signage 3 by reading and executing a program stored in the storage unit 32. The storage unit 32 includes memory elements such as RAM and ROM, and stores programs or data necessary for the control unit 31 to execute processing. The storage unit 32 temporarily stores data and the like necessary for the control unit 31 to execute arithmetic processing. The communication unit 33 includes an antenna, a communication processing circuit, and the like, and transmits and receives information to and from the server 1 and the like via the network N. The projection unit 34 includes the above-described projection lens, light source, image processing circuit, and the like, and projects an image on the display surface 37.

  The input unit 35 is an interface for receiving input of information from the sensor device 36. The sensor device 36 is a device that detects a user's approach to a display shelf in which the store signage 3 is installed, a purchase operation of a product by the user, and the like, for example, a Kinect (registered trademark) device. The sensor device 36 is installed in the vicinity of the display shelf, for example, on the ceiling of the store, images a user approaching the display shelf, and detects the user's operation and the like by image recognition processing. The sensor device 36 may be installed on a display shelf.

  Moreover, in this Embodiment, the facility signage 2 and the store signage 3 are not restricted to said structure, For example, you may include the speaker etc. for outputting an audio | voice.

  FIG. 6 is an explanatory diagram illustrating an example of a record layout of the advertisement DB 141. The advertisement DB 141 includes an advertisement ID string, a store ID string, a facility ID string, a product ID string, and an advertisement string. The advertisement ID column stores an ID for identifying each advertisement output to the facility signage 2. The store ID column stores an ID for identifying a store that provides a product related to each advertisement in association with the advertisement ID. The facility ID column stores an ID for identifying the facility signage 2 installed in the facility where each advertisement is placed in association with the advertisement ID. The product ID column stores an ID for identifying a product to be presented to the user in each advertisement in association with the advertisement ID. The advertisement string stores data such as images related to each advertisement in association with the advertisement ID.

  FIG. 7 is an explanatory diagram illustrating an example of a record layout of the browsing DB 142. The browsing DB 142 includes an advertisement ID column, a date column, a facility ID column, a display frequency column, a browsing number column, and a terminal ID column. The advertisement ID column stores the advertisement ID of each advertisement output to the facility signage 2. The date column stores the date when the advertisement is put out in association with the advertisement ID. The facility ID column stores the facility ID related to the facility signage 2 that is the advertisement destination in association with the advertisement ID and the date. The display frequency column stores the display frequency of the advertisement displayed on the date on the facility signage 2 in association with the advertisement ID, the date, and the facility ID. The browsing number column stores the number of browsing of the user who browsed the advertisement on the facility signage 2 on the date in association with the advertisement ID, the date, and the facility ID. The terminal ID column stores an ID for identifying the user terminal 4 that has received distribution of privilege information described later in association with the number of browsing.

  FIG. 8 is an explanatory diagram showing an example of a record layout of the product DB 143. As shown in FIG. The product DB 143 includes a store ID column, a product ID column, a product name column, a recommended product column, a display position column, and a content column. The store ID column stores a store ID for identifying each store. The product ID column stores a product ID for identifying each product in association with the store ID. The product name column stores the product name in association with the product ID. The recommended product column stores a product ID of a recommended product recommended for purchase together with the product in association with the product ID. The display position column stores the display position of each product in association with the product ID. For example, the display position is the number of the display shelf in which each product is displayed among the plurality of display shelves installed in the store, the number of shelves on which the product is displayed on the display shelf, It is represented by the column number in which the product is displayed. The column number indicates the order in which the products are displayed in the horizontal direction on the shelf board. The content column stores the content to be displayed on the facility signage 2 for the product in association with the product ID. For example, the content is a product price, an advertisement, or the like.

  FIG. 9 is an explanatory diagram illustrating an example of a record layout of the purchase DB 144. The purchase DB 144 includes a store ID column, a date column, a display position column, a product ID column, an approach column, a grip column, a purchase column, a privilege column, and a terminal ID. The store ID column stores an ID for identifying each store where the store signage 3 is installed. The date column stores the date in association with the store ID. The display position column stores the display position of each store signage 3 in association with the store ID and the date. The product ID column stores the product ID of the product displayed at each display position in association with the display position. The approach row and the grip row store the detection results by the sensor device 36 in association with the store ID, date, and display position. Specifically, the approach row stores the total number of users who have approached the display shelf, and the grip row stores the total number of times the user has picked up the product. The purchase column stores the number of products purchased in association with the store ID, date, and product ID. The privilege column stores a coupon usage history, which will be described later, in association with the store ID, date, and product ID. The terminal ID column stores the terminal ID of the terminal using the coupon in association with the store ID, date, and product ID.

FIG. 10 is an explanatory diagram for explaining an advertisement display process on the facility side. Below, the outline | summary of the process which an information processing system performs is demonstrated. In the following, for convenience of explanation, it is assumed that the processing entity of the server 1 is the control unit 11, the processing entity of the facility signage 2 is the control unit 21, and the processing entity of the store signage 3 is the control unit 31.
The facility signage 2 is installed in a common space such as an office entrance, an elevator hall, an elevator, a dining room, a toilet, and a rest space. For example, the control unit 21 displays information related to work on the display unit 24 during office work hours. And the control part 21 switches a display when it becomes break time, such as a lunch break, and displays the advertisement of the goods provided in the store outside an office. Specifically, the control unit 21 requests the server 1 to output an advertisement when the break time start time comes. For example, the control unit 21 generates a request signal including a facility ID that can identify the device itself, and transmits the request signal to the server 1.

When an output request is received from the facility signage 2, the control unit 11 of the server 1 outputs an advertisement to the requesting facility signage 2. For example, the control unit 11 reads out the facility ID of the facility signage 2 from the request signal, and extracts advertisement data associated with the facility ID from the advertisement DB 141. The control unit 11 outputs an advertisement to the facility signage 2 via the network N. The control unit 21 of the facility signage 2 displays the advertisement output from the server 1 on the display unit 24. Thereby, the user who works in the office can browse the advertisement concerning the store outside the office.
Note that the control unit 11 of the server 1 stores the amount of advertisements output in response to the request from the facility signage 2, that is, the number of advertisements displayed in the browsing DB 142.

Furthermore, the control part 11 acquires the browsing information which shows the browsing history by a user regarding the advertisement which the facility signage 2 displayed. For example, as will be described later, the control unit 11 acquires, as browsing information, a distribution history in which the privilege information of the advertisement product is distributed to the user terminal 4 in the facility signage 2.
Specifically, the control unit 21 performs short-range wireless communication with the user terminal 4 via the NFC communication unit 25, and distributes privilege information to the user terminal 4 that has successfully communicated. The NFC communication unit 25 is provided, for example, on the side of the display screen related to the display unit 24 of the facility signage 2 and can be close to the user terminal 4 such as a smartphone. When a user who has viewed an advertisement is interested in a product related to the advertisement, the user terminal 4 is brought close to the NFC communication unit 25 in order to obtain a coupon to be described later. When the user terminal 4 is located within a predetermined range from the NFC communication unit 25, the control unit 21 communicates with the user terminal 4 through the NFC communication unit 25.

  When the user terminal 4 is authenticated by the facility signage 2, the control unit 11 of the server 1 delivers merchandise privilege information to the user terminal 4 via the facility signage 2. The privilege information is, for example, a coupon that can receive a product discount at a store. The coupon may have a time limit so that the user can use the store. The control part 21 requests | requires delivery of privilege information to the server 1, when communication with the user terminal 4 is successful. Specifically, the control unit 21 generates a request signal including an advertisement ID and transmits the request signal to the server 1.

  The control unit 11 of the server 1 receives a request signal from the facility signage 2. The control unit 11 determines an advertising product based on the advertisement ID included in the request signal, and reads out privilege information related to the product from the mass storage device 14. The control unit 11 transmits privilege information to the facility signage 2. The control unit 21 outputs the privilege information received from the server 1 to the user terminal 4 from the NFC communication unit 25. With the above-described configuration, the user can receive the distribution of the privilege information, and at the same time, can prompt the user to communicate with the user terminal 4 in the facility signage 2, and the server 1 can accurately display the browsing history of advertisements in the facility signage 2. Can be recorded.

FIG. 11 is an explanatory diagram for explaining display processing in the store signage 3. FIG. 11 illustrates a state in which the store signage 3 installed on the display shelf of the product displays the price tag image of each product in the store. As described above, the store signage 3 is provided inside the shelf of the display shelf and has the display surface 37 at the front end of the shelf.
Here, it is assumed that there is no user who is a store visitor near the display shelf. In this case, the control unit 31 of the store signage 3 displays the price tag image of the product displayed on the display shelf on the display surface 37.

  Specifically, the control unit 31 divides the display surface 37 into a plurality of display areas according to the display position where each product is displayed, and displays a price tag image in each display area. For example, the control unit 11 of the server 1 accepts input in advance for the display width (horizontal row width) in which each product is displayed on the shelf board. The control unit 11 stores an input value of the display width in association with the column number of each product. And the control part 11 determines the horizontal width of each display area based on the input value of the said display width. The control unit 11 reads information such as the product name, price, display position (shelf number, number of steps, column number) of each product from the product DB 143, and generates a price tag image that displays the price tag of each product in each display area. The control unit 11 outputs the generated price tag image to the corresponding store signage 3. The control unit 31 of the store signage 3 drives the projection unit 34 to project the price tag image output from the server 1 onto the display surface 37. Thereby, as shown in FIG. 11, each price tag is displayed corresponding to each product. In FIG. 11, the boundaries of the display areas are indicated by broken lines.

FIG. 12 is an explanatory diagram for explaining a display content switching process when a user approaches. 12A shows a side view of the display shelf as viewed from the side, and FIG. 12B shows a front view of the display shelf as viewed partially from the front. The control unit 31 not only displays the price tag image, but also displays other content related to the displayed product. For example, when the user approaches the display shelf, the control unit 31 displays an advertisement for the display product for sales promotion.
The control part 31 detects a user's approach to the display shelf in which the own apparatus is provided. Specifically, the control unit 31 detects the approach of the user by the sensor device 36. For example, as shown in FIG. 12A, the sensor device 36 is installed on the ceiling near the display shelf and is connected to the input unit 35 of the store signage 3. The sensor device 36 always captures an image in the vicinity of the display shelf, and recognizes a user approaching the display shelf by image recognition. Thereby, the control unit 31 detects the approach of the user by the sensor device 36.

  When the approach of the user is detected, the control unit 31 switches the display content on the display surface 37. Specifically, the control unit 31 displays an advertisement image according to the approach position of the user. For example, the control unit 31 specifies the approach position of the user in the captured image from the image recognition result by the sensor device 36. The control unit 31 outputs the detection result including the information related to the approach position of the user to the server 1.

  When the detection result concerning the approach of the user is acquired from the store signage 3, the control unit 11 of the server 1 stores the detection result in the purchase DB 144. Specifically, the control unit 11 adds 1 to the number of approaches in the purchase DB 144 and stores it. Furthermore, the control part 11 specifies the goods currently displayed in the position nearest to a user from goods DB143 based on the information which concerns on the approach position of the user acquired from the store signage 3. FIG.

  The control unit 11 generates a display image corresponding to the approach position. For example, the control unit 11 displays an advertisement in the display area corresponding to the display position of the product specified above, and generates a composite image that displays price tags related to other products in the other display areas. The control unit 11 outputs the generated image to the store signage 3. The control unit 31 of the store signage 3 drives the projection unit 34 to project the image output from the server 1 onto the display surface 37. For example, when the user faces the front of the display shelf and is positioned approximately in the center in the horizontal direction, as shown in FIG. 12B, the product advertisement is displayed in the center display area closest to the user, and in the other display areas Displays the price tag of the product.

The store signage 3 is not an advertisement, and may display other content images, such as a guide image of a sales floor in a store. In this way, by displaying the content related to the product on the store signage 3, the sales promotion of the product, the convenience of purchasing activities, and the like are improved.
Further, the content displayed by the store signage 3 is not limited to content related to the product, but may be, for example, an image for decorating a display shelf.

  FIG. 13 is an explanatory diagram for explaining detection processing of a gripping operation. The control unit 31 detects not only the user's approach to the display shelf but also the user's purchase operation in the vicinity of the display shelf. Specifically, the control unit 31 detects a gripping operation in which the user picks up the displayed product by an image recognition process performed by the sensor device 36. For example, the sensor device 36 recognizes the motion of the user's hand and the product picked up by the user from the captured image, and outputs the product to the store signage 3. The control unit 31 of the store signage 3 detects the gripping operation by the user by acquiring the recognition result. The control unit 31 outputs to the server 1 the detection result, specifically, information on the product picked up by the user. The control unit 11 of the server 1 stores the detection result related to the gripping operation in the purchase DB 144. Specifically, the control unit 11 adds 1 to the number of grips associated with the product indicated by the detection result, and stores it in the purchase DB 144.

  When the gripping operation is detected, the control unit 31 of the store signage 3 switches the display content on the display surface 37. For example, the control unit 31 displays, on the display surface 37, a recommended product advertisement that is recommended for purchase with the product for the product that the user has taken. Specifically, when the output of the detection result relating to the gripping operation is received, the control unit 11 of the server 1 refers to the product DB 143 and identifies the recommended product associated with the product indicated by the detection result. The control unit 11 extracts advertisement data of the specified recommended product from the product DB 143, and generates an advertisement image. The control unit 11 outputs the generated advertisement image to the store signage 3. Thereby, as shown to FIG. 13B, the advertisement of a recommended product is displayed on the store signage 3. FIG. Note that FIG. 13B illustrates the manner in which the store signage 3 displays different contents for each of the plurality of display areas, as in FIG. 12B. As illustrated in FIG. 13B, the store signage 3 may change the display mode according to the approach position of the user, similar to the approach of the user.

  For example, the control unit 31 detects not only a gripping operation but also a return operation in which the user returns the product to the display shelf. Specifically, similarly to the approach detection, the control unit 31 detects the return operation based on the image recognition result by the sensor device 36. When the return operation is detected, the control unit 31 returns the display on the display surface 36 from the recommended product advertisement to the display product advertisement.

  For example, the control unit 31 continues the advertisement display until the user moves away from the vicinity of the display shelf, that is, until the user is not recognized by the sensor device 36 and the user is detected to be detached. When detecting the withdrawal of the user, the control unit 31 returns the display on the display surface 37 to the price tag image.

  In the above description, the control unit 31 detects the purchase operation of the user based on the image recognition process by the sensor device 36. However, the present embodiment is not limited to this. For example, an infrared sensor or the like may be arranged on the display shelf, and the store signage 3 may detect a purchase operation using the sensor.

FIG. 14 is an explanatory diagram for explaining purchase information acquisition processing. FIG. 14 illustrates a state in which the server 1 acquires purchase information related to a user's purchase activity at a store from the store signage 3 and the store terminal 5.
An example of the accounting device 6 installed in the store is illustrated in the upper left of FIG. For example, the accounting device 6 is installed at a predetermined location in a store and performs accounting processing for merchandise. Further, in the present embodiment, the accounting device 6 has a predetermined reading unit 61 and performs short-range wireless communication with the user terminal 4 to read privilege information (coupon). Note that the reading unit 61 may be configured as a separate device connected to the accounting device 6. When the privilege information is read, the accounting device 6 performs accounting processing according to the privilege information. The accounting device 6 transfers the purchase history of the product including the usage history of privilege information to the store terminal 5. The store terminal 5 stores the purchase history of the product transferred from the accounting device 6.

  The control unit 11 of the server 1 acquires purchase information related to the purchase activity of the user from the store signage 3 and the store terminal 5. For example, as described above, the control unit 11 acquires a detection result related to the approach of the user, the gripping operation, and the like detected by the sensor device 36 from the store signage 3. Further, the control unit 11 communicates with the store terminal 5 after the store opening hours, and acquires the purchase history of the user processed in the accounting device 6. The control unit 11 associates each acquired purchase information with information such as the date related to the business day, the store ID of the store from which the purchase information is acquired, and the product ID of the product purchased by the user in the purchase DB 144. Remember.

  As described above, the server 1 outputs an advertisement to the facility signage 2 installed in a facility such as an office, and outputs the content related to the product to the store signage 3 installed on the display shelf of the store. Thereby, it is possible not only to simply present the advertisement to the user, but also to comprehensively support the process from the presentation of the advertisement to the purchase, thereby promoting appropriate sales promotion. Furthermore, the server 1 can collect the data for measuring the advertising effectiveness with high accuracy by acquiring the data in each stage from the advertisement presentation to the product purchase one by one.

FIG. 15 is a flowchart for explaining an example of the processing procedure of the advertisement display processing on the facility side. Based on FIG. 15, the processing content of the advertisement display processing in the facility signage 2 will be described.
The control unit 21 of the facility signage 2 displays information related to office work on the display unit 24 during business hours when the facility related to the installation location of the facility signage 2 is an office, for example. The control unit 21 determines whether or not the start time of the office break time has come (step S11). If it is determined that it is not the start time of the break time (S11: NO), the control unit 21 waits for processing. When it is determined that the break time start time has come (S11: YES), the control unit 21 outputs to the server 1 the advertisement output of the product provided in the store outside the facility to the facility signage 2 installed in the facility. A request is made (step S12). Specifically, the control unit 21 generates a request signal including the facility ID and transmits the request signal to the server 1.

  The control unit 11 of the server 1 acquires a request signal from the facility signage 2 (step S13). The control unit 11 refers to the advertisement DB 141 and outputs the advertisement to the facility signage 2 (step S14). For example, the control unit 11 refers to the facility ID included in the request signal, and reads data related to the advertisement associated with the facility ID from the advertisement DB 141. The control unit 11 outputs the read advertisement to the facility signage 2.

  The control unit 21 of the facility signage 2 acquires data relating to the advertisement output from the server 1 (step S15). The control unit 21 displays the advertisement on the display unit 24 (step S16). The control unit 21 determines whether or not the user terminal 4 is located within a predetermined range from the own device (step S17). Specifically, the control unit 21 transmits a search signal from the NFC communication unit 25 and determines whether a response signal to the search signal is received from the user terminal 4. When it is determined that the user terminal 4 is not located within the predetermined range (S17: NO), the control unit 21 waits for processing. When it is determined that the user terminal 4 is located within the predetermined range (S17: YES), the control unit 21 performs short-range wireless communication with the user terminal 4 to acquire a terminal ID, and requests the server 1 to distribute privilege information. (Step S18). Specifically, the control unit 21 generates a request signal including the facility ID related to the device itself, the advertisement ID related to the advertisement being displayed on the display unit 24, and the terminal ID acquired from the user terminal 4, and outputs the request signal to the server 1.

  The control unit 11 of the server 1 acquires a request signal (step S19). The control part 11 memorize | stores the browsing information which shows the browsing history of advertisement in browsing DB142 (step S20). Specifically, the control unit 11 adds 1 to the number of browsing advertisements associated with the facility ID and the advertisement ID included in the request signal, and stores them. The control unit 11 refers to the advertisement ID included in the request signal and distributes the privilege information of the product related to the advertisement to the facility signage 2 (step S21). That is, the control unit 11 transmits the product coupon to the facility signage 2.

  The control unit 21 of the facility signage 2 acquires privilege information distributed from the server 1 (step S22). The control unit 21 outputs privilege information to the user terminal 4 via the NFC communication unit 25 (step S23). The control unit 21 determines whether or not the end time of the office break time has come (step S24). When it is determined that the end time of the break time has not been reached (S24: NO), the control unit 21 returns the process to step S17. When it is determined that the end time of the break time has come (S24: YES), the control unit 21 ends the series of processes.

16 and 17 are flowcharts showing an example of a processing procedure of content display processing on the store side. Based on FIG.16 and FIG.17, the processing content of the content display process in the store signage 3 is demonstrated. Note that the content display processing described below ends a series of processing according to a predetermined end instruction.
The control unit 11 of the server 1 refers to the product DB 143, generates a price image indicating the price of each product displayed on the display shelf, and outputs it to the store signage 3 of each display shelf (step S41). Specifically, the control unit 11 divides the display surface 37 into a plurality of display areas according to the display position of each product on the display shelf, and generates a composite image that displays the price of the product in each display area. For example, the control unit 11 receives an input in advance about the display width (horizontal row width) of each product displayed on the shelf plate of each display shelf, and stores an input value related to each display width. The control unit 11 refers to the input value and determines the width of each display area. The control unit 11 refers to the display shelf number, shelf plate number, and column number of each product stored in the product DB 143, and the price tag of the product displayed in each column on the same shelf board in the same display shelf. Are generated in parallel according to the column number. The control unit 11 outputs the generated composite image data to the store signage 3.

  The control unit 31 of the store signage 3 acquires image data related to the price image output from the server 1 (step S42). The control unit 31 divides the display surface 37 into a plurality of display areas according to the display position of each product displayed on the display shelf, and displays a price tag image of each product in each display area (step S43). That is, the control unit 31 displays a composite image relating to the price tag generated by the server 1.

  The control unit 31 determines whether or not the sensor device 36 has detected the approach of the user (step S44). As described above, the sensor device 36 is an imaging device that images the vicinity of the display shelf, and performs image recognition for recognizing the user from the captured image. The control unit 31 acquires an image recognition result from the sensor device 36 and makes a determination based on the recognition result. When it determines with approach not being detected (S44: NO), the control part 31 returns a process to step S43.

  When it determines with approaching having been detected (S44: YES), the control part 31 pinpoints the approach position of the user who approached the display shelf (step S45). That is, the control unit 31 specifies the position of the user in the captured image based on the image recognition result by the sensor device 36. The control unit 31 outputs a detection result indicating that the approach of the user is detected to the server 1 (step S46). The control unit 31 outputs information including the approach position of the user specified in step S45 to the server 1.

  The control part 11 of the server 1 acquires a detection result from the store signage 3 (step S47). The control unit 11 stores the detection result in the purchase DB 144 (step S48). Specifically, the control unit 11 specifies the display shelf provided with the store signage 3 that is the output source of the detection result, adds 1 to the number of approaches associated with the shelf number of the display shelf, and stores it in the purchase DB 144. Remember.

  Moving to FIG. 17, the control unit 11 reads the advertisement data of the displayed product from the product DB 143, generates a content image related to the advertisement, and outputs the content image to the store signage 3 (step S49). For example, based on the approach position of the user specified in step S45, the control unit 11 specifies the product displayed at the position closest to the user from the product DB 143. The control unit 11 reads out the advertisement data of the identified product from the product DB 143, generates a content image, and outputs the content image to the store signage 3.

  The control unit 31 of the store signage 3 acquires a content image related to the advertisement from the server 1 (step S50). The control part 31 switches the content image displayed on the display surface 37 (step S51). For example, the control unit 31 switches the display content from the price tag image of the displayed product to the advertisement image. In this case, the control unit 31 switches display contents according to the approach position of the user. For example, the control unit 31 switches and displays the product advertisement in the display area corresponding to the approach position specified in step S45, and continuously displays the price tag in the other display areas.

  The control unit 31 determines whether or not the sensor device 36 has detected a gripping operation in which the user grips the displayed product (step S52). For example, the control unit 31 determines whether or not the gripping operation by the user is recognized from the captured image based on the image recognition result by the sensor device 36. If it is determined that the gripping operation has not been detected (S52: NO), the control unit 31 proceeds to step S60. When it is determined that the gripping operation is detected (S52: YES), the control unit 31 specifies the gripped product (step S53). For example, the control unit 31 specifies a product that is gripped from the image recognition result. The control unit 31 outputs a detection result indicating that the gripping operation has been detected to the server 1 (step S54). Specifically, the control unit 31 outputs information including the product ID of the product specified in step S54 to the server 1.

  The control part 11 of the server 1 acquires the detection result which concerns on holding | grip operation | movement from the store signage 3 (step S55). The control unit 11 stores the acquired detection result in the purchase DB 144 (step S56). Specifically, the control unit 11 adds 1 to the number of grips associated with the product indicated by the detection result, and stores it in the purchase DB 144. The control unit 11 refers to the product DB 143, reads out the advertisement data of the recommended product associated with the product held by the user, generates a content image, and outputs the image data to the store signage 3 (step S57).

  The control unit 31 of the store signage 3 acquires image data related to the advertisement image of the recommended product (step S58). The control part 31 switches the content displayed on the display surface 37 (step S59). Specifically, the control unit 31 switches the display content from the advertisement image of the displayed product to the advertisement image of the recommended product. As in step S51, the control unit 31 divides the display product into a plurality of display areas according to the display position of the grasped product, and displays the advertisement image of the recommended product only in the display region corresponding to the display position of the display product. You may do it.

  The control unit 31 determines whether or not the sensor device 5 has detected the user leaving (step S60). When it determines with having detected detachment (S60: YES), the control part 31 returns a process to step S43. If it is determined that no separation has been detected (S60: NO), the control unit 31 determines whether the sensor device 5 has detected a return operation in which the user returns the product to the display shelf (step S61). When it determines with not returning operation | movement being detected (S61: NO), the control part 31 returns a process to step S60. When it determines with having detected return operation (S61: YES), the control part 31 returns a process to step S51.

FIG. 18 is a flowchart illustrating an example of the processing procedure of the aggregation process in the store terminal 5. Based on FIG. 18, the processing content of the accounting process in the shop terminal 5 is demonstrated.
The store terminal 5 acquires the result of the product transaction process from the transaction apparatus 6 (step S81). For example, the store terminal 5 is connected to the accounting apparatus 6 via a LAN, and when the accounting process is performed by the accounting apparatus 6, the accounting process result relating to the product ID, quantity, purchase price, etc. of the purchased product is automatically acquired. . The store terminal 5 determines whether or not the coupon is used based on the processing result (step S82). The store terminal 5 stores the purchase history of the merchandise including the coupon usage history (step S83).

  The store terminal 5 determines whether or not the store end time has come (step S84). If it is determined that the end time has not come (S84: NO), the shop terminal 5 returns the process to step S81. If it is determined that the end time has come (S84: YES), the store terminal 5 outputs the stored purchase history to the server 1 (step S85).

  The control unit 11 of the server 1 acquires a purchase history from the store terminal 5 (step S86). The control unit 11 stores the acquired purchase history in the purchase DB 144 (step S87). For example, the control unit 11 stores the number of times the coupon is used in addition to the quantity of the purchased product in association with the product ID of the purchased product. The control unit 11 ends the series of processes.

  In the above description, the store signage 3 performs image display by dividing the horizontally long display surface 37 into a plurality of display areas. However, the present embodiment is not limited to this, and divided display is not performed. A full screen display may be performed.

  As described above, according to the first embodiment, it is possible to appropriately promote the sale of products through advertisements, and it is possible to accumulate useful analysis data regarding advertisements.

  Further, according to the first embodiment, in the store signage 3, by displaying the content by dividing the horizontally long display surface 37 into a plurality of display areas, it becomes possible to present easy-to-understand information about the displayed products, and further sales promotion Can be achieved.

  Moreover, according to this Embodiment 1, the display content of the store signage 3 can be switched according to the user's activity state in the vicinity of the display shelf, so that the content can be displayed according to the situation, and further sales promotion can be promoted. it can.

  Moreover, according to this Embodiment 1, a display content can be switched at an appropriate timing by detecting a user's approach.

  Further, according to the first embodiment, it is possible to switch the content according to the product that the user is interested in by detecting the gripping operation by the user.

(Embodiment 2)
In the present embodiment, a mode is described in which data is collected by identifying a viewer who has viewed an advertisement with the facility signage 2 among users who have visited the vicinity of the display shelf. In addition, about the content which overlaps with Embodiment 1, the same code | symbol is attached | subjected and description is abbreviate | omitted.
FIG. 19 is a block diagram illustrating a configuration example of the store signage 3 according to the second embodiment. The input unit 35 of the store signage 3 according to the present embodiment is connected to the NFC communication device 38. The NFC communication device 38 is a communication device that performs short-range wireless communication with the user terminal 4, and is provided, for example, at a side end portion of the front side of the shelf of the display shelf.

  FIG. 20 is an explanatory diagram illustrating an example of a record layout of the product DB 143 according to the second embodiment. The product DB 143 according to the present embodiment stores not only the price and advertisement of each product, but also common content common to a plurality of products. The common content is information indicating an application common to a plurality of products. For example, when the displayed product is food, the common content is recipe information using the plurality of foods. The product DB 143 stores common content such as recipe information in association with the product ID of each product common to the common content.

  FIG. 21 is an explanatory diagram showing an example of a record layout of the purchase DB 144 according to the second embodiment. The purchase DB 144 according to the present embodiment stores an approach breakdown sequence. The approach breakdown column stores the breakdown of the user who has approached the display shelf in association with the store ID, date, and display position. Specifically, the access breakdown column stores the number of times that the user who viewed the advertisement in the facility signage 2 among the users who approached the display shelf approached the display shelf, and the terminal ID related to the user terminal 4 of the user doing.

  FIG. 22 is an explanatory diagram showing an example of content display processing according to the second embodiment. In the present embodiment, the store signage 3 performs short-range wireless communication with the user terminal 4 via the NFC communication device 38, and whether or not the user has browsed the advertisement with the facility signage 2 according to the communication result. judge.

  For example, the control unit 31 of the store signage 3 displays not the product advertisement but the common content related to the plurality of products on the display surface 37. For example, when the displayed product is food, the control unit 31 displays food recipe information as described above. FIG. 22 shows a display example of common content. The control unit 31 receives distribution of common content from the server 1 when the sensor device 36 detects the approach of the user to the display shelf. The control unit 31 displays the common content on the display surface 37.

  Further, the control unit 31 distributes the common content to the user terminal 4 via the NFC communication device 38. For example, as shown in FIG. 22, the NFC communication device 38 is provided at the front side end of the shelf board, and transmits a search signal for searching for the user terminal 4 within a predetermined distance. When the user brings the user terminal 4 close, the NFC communication device 38 receives a response signal from the user terminal 4.

  When the NFC communication device 38 receives the response signal, the control unit 31 outputs data related to the common content being displayed from the NFC communication device 38 to the user terminal 4. Thereby, as shown in FIG. 22, the common content is distributed to the user terminal 4, and the user can view the content on his / her terminal device. Further, since the store signage 3 communicates with the user terminal 4 via the NFC communication device 38, the terminal ID of the user terminal 4 can be acquired. Thereby, the server 1 can identify whether the user who installed the common content on the store side is the user who received the distribution of privilege information on the facility side. As described above, the store signage 3 can determine whether or not the user is a viewer of the advertisement in the facility signage 2, and the user is presented with information useful for purchasing activities, thereby further promoting sales. .

  In the above description, common content common to a plurality of products such as recipe information is distributed. However, the present embodiment is not limited to this. For example, the server 1 may distribute contents related to a privilege (coupon) by a store visit, an advertisement for a display product, and the like via the store signage 3. Thus, the content distributed in the NFC communication apparatus 38 is not specifically limited.

  Further, in the above, the store signage 3 switches the display to the common content when the user approaches the display shelf, but the present embodiment is not limited to this. For example, the store signage 3 may display recipe information using the grasped product when the user picks up the displayed product. Further, for example, the store signage 3 may display recipe information only when the NFC communication device 38 detects the user terminal 4. As described above, the timing for switching the display of content is not particularly limited as long as it can be switched according to the user's action near the display shelf.

FIG. 23 is a flowchart illustrating an example of a processing procedure of content display processing on the store side according to the second embodiment. For example, the control unit 11 of the server 1 stores the detection result of detecting the approach of the user to the display shelf in the purchase DB 144 (step S48), and then executes the following process.
The control unit 11 reads common content common to a plurality of displayed products from the product DB 143, generates image data related to the common content, and outputs the image data to the store signage 3 (step S201). The common content is information indicating the use of the product common to a plurality of displayed products. For example, when the product is food, the common content is recipe information using the plurality of products. The control unit 11 reads the common content associated with the product ID of the product from the product DB 143 with respect to the product displayed at the display position corresponding to the approach position of the user. The control unit 11 generates image data related to, for example, a cooking recipe based on the read common content and outputs the image data to the store signage 3.

  The control unit 31 of the store signage 3 acquires image data related to the common content from the server 1 (step S202). The control unit 31 switches the display to the acquired image related to the common content (step S203). For example, the control unit 31 switches the display from a price tag image of a product to a recipe image using the product.

  The control unit 31 determines whether or not the user terminal 4 is located within a predetermined distance from the NFC communication device 38 (step S204). For example, the NFC communication device 38 transmits a search signal for searching for the user terminal 4 within a predetermined distance, and receives a response signal for the search signal. The control unit 31 determines whether the NFC communication device 38 has received a response signal. When it determines with the user terminal 4 not being located within the predetermined distance (S204: NO), the control part 31 transfers a process to step S206.

  When it is determined that the user terminal 4 is located within the predetermined distance (S204: YES), the control unit 31 performs short-range wireless communication with the user terminal 4 via the NFC communication device 38 and is displayed on the display surface 37. The content is output to the user terminal 4 (step S205). Based on the image recognition result by the sensor device 36, the control unit 31 determines whether or not the user has been separated (step S206). If it is determined that no separation has been detected (S206: NO), the control unit 31 returns the process to step S204. If it is determined that separation has been detected (S206: YES), the control unit 31 notifies the server 1 of the communication result related to the short-range wireless communication in step 205 (step S207). For example, the control unit 31 notifies the terminal ID of the user terminal 4 acquired during the short-range wireless communication.

  The control unit 11 of the server 1 acquires a communication result from the store signage 3 (step S208). The control unit 11 stores the communication result in the purchase DB 144 (Step S209). For example, the control unit 11 adds 1 to the number of approaches in the approach breakdown sequence associated with various information such as the store ID, date, and product ID, and purchases the terminal ID of the user terminal 4 acquired in step S208. Store in the DB 144. The control part 11 returns a process to step S43.

  In the above description, the breakdown between the viewer and other users on the office side is determined with respect to the number of times the user has approached the display shelf. However, the present embodiment is not limited to this. For example, the present embodiment may be combined with the first embodiment, and the breakdown of the viewer may be determined for the number of times the user has gripped the product. In this case, for example, the store signage 3 may determine whether or not the viewer is a viewer by recognizing the face of the user who brought the user terminal 4 close by the sensor device 36 and identifying the recognized gripping operation of the user.

  As described above, according to the second embodiment, by acquiring the terminal ID of the user terminal 4 through the NFC communication device 38, whether the user who visited the display shelf has viewed the advertisement with the facility signage 2 or not It is possible to identify whether or not data collection is performed with higher accuracy.

  Further, according to the second embodiment, the content data to be displayed on the store signage 3 can be downloaded to the user terminal 4, and convenience related to purchasing activities at the store can be improved.

(Embodiment 3)
FIG. 24 is a functional block diagram showing the operation of the server 1 in the above-described form. When the control unit 11 executes the program P, the server 1 operates as follows. The output unit 241 outputs an advertisement related to a product provided at a store outside the facility to a display device installed in the shared space of the facility. The acquisition unit 242 acquires browsing information indicating the browsing history of the advertisement output by the output unit 241. The second output unit 243 is provided on a display shelf installed in the store, and a second display device that displays an image on a display surface extending in a rail shape along the front end of the shelf of the display shelf, The content related to the product is output. The second acquisition unit 244 acquires purchase information related to the purchase activity of the store visitor at the store. The storage unit 245 stores the browsing information and purchase information acquired by the acquisition unit 242 and the second acquisition unit 244.

  The third embodiment is as described above, and the other parts are the same as in the first and second embodiments. Therefore, the corresponding parts are denoted by the same reference numerals, and detailed description thereof is omitted.

  The embodiment disclosed this time is to be considered as illustrative in all points and not restrictive. The scope of the present invention is defined by the terms of the claims, rather than the meanings described above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

1 server (information processing equipment)
11 Control Unit 12 Storage Unit P Program 13 Communication Unit 14 Mass Storage Device 141 Advertising DB
142 Reading DB
143 Product DB
144 Purchasing DB
2 facility signage (facility-side display device)
21 Control Unit 22 Storage Unit 23 Communication Unit 24 Display Unit 25 NFC Communication Unit 3 Store Signage (Store Side Display Device)
31 Control Unit 32 Storage Unit 33 Communication Unit 34 Projection Unit 35 Input Unit 36 Sensor Device 37 Display Surface 38 NFC Communication Device 4 User Terminal 5 Store Terminal 6 Accounting Device

Claims (10)

A display unit installed in a shared space of the facility and displaying an advertisement related to a product provided at a store outside the facility;
An acquisition unit for acquiring browsing information indicating the browsing history of the advertisement displayed by the display unit;
A second display unit configured to display content related to the product on a display surface provided in a display shelf installed in the store and extending in a rail shape along a shelf front end portion of the display shelf;
A second acquisition unit for acquiring purchase information related to purchase activity of a visitor in the store;
An information processing system comprising: a storage unit that stores the browsing information and purchase information acquired by the acquisition unit and the second acquisition unit. The second display unit divides the display surface into a plurality of display areas according to display positions of the plurality of products displayed on the display shelf, and displays the contents of the products. The information processing system according to claim 1. Based on the purchase information acquired by the second acquisition unit, a determination unit that determines whether or not the purchase activity of the store visitor near the display shelf satisfies a predetermined condition,
The information processing system according to claim 1 or 2, wherein when the determination unit determines that the predetermined condition is satisfied, the second display unit switches the content. An access detection unit for detecting the approach of a store visitor to the display shelf;
The determination unit determines whether the approach detection unit has detected the approach of the store visitor,
The information processing according to claim 3, wherein when the determination unit determines that the approach of the store visitor is detected, the second display unit switches the content according to the approach position of the store visitor. system. An operation detection unit for detecting a gripping operation in which the store visitor grips the product;
The determination unit determines whether the motion detection unit has detected the gripping motion,
The information processing system according to claim 3, wherein, when the determination unit determines that the gripping operation is detected, the second display unit switches the content according to the gripped product. Provided in the display shelf, comprising a short-range communication unit that performs short-range communication with the terminal device of the store visitor,
The information processing system according to any one of claims 1 to 5, wherein the second acquisition unit acquires identification information of the terminal device via the short-range communication unit. The information processing system according to claim 6, wherein the short-range communication unit outputs the content displayed by the second display unit to the terminal device. An output unit that outputs an advertisement relating to a product provided at a store outside the facility on a display device installed in a shared space of the facility;
An acquisition unit for acquiring browsing information indicating the browsing history of the advertisement output by the output unit;
Content related to the product is displayed on a second display device that is provided on a display shelf installed in the store and displays an image on a display surface that extends in a rail shape along the front end of the shelf of the display shelf. A second output unit for outputting;
A second acquisition unit for acquiring purchase information related to purchase activity of a visitor in the store;
An information processing apparatus comprising: a storage unit that stores the browsing information and purchase information acquired by the acquisition unit and the second acquisition unit. A display unit that is provided on a display shelf installed in a store that provides products, and that displays content related to the product on a display surface that extends in a rail shape along the front end of the shelf of the display shelf;
An acquisition unit for acquiring purchase information related to the purchase activity of the store visitor near the display shelf;
A determination unit that determines whether the purchase activity of the store visitor satisfies a predetermined condition based on the purchase information acquired by the acquisition unit;
When the determination unit determines that the predetermined condition is satisfied, the display unit switches the content. An advertisement related to a product provided at a store outside the facility is output to a display device installed in the shared space of the facility,
Obtain browsing information indicating the browsing history of the advertisement that was output,
Content related to the product is displayed on a second display device that is provided on a display shelf installed in the store and displays an image on a display surface that extends in a rail shape along the front end of the shelf of the display shelf. Output,
Obtaining purchase information related to the purchase activity of the store visitor at the store,
A program for causing a computer to execute processing for storing the obtained browsing information and purchase information in a storage unit.

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