JP2011086128A - Device and method for displaying advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement display device and an advertisement display method which can rapidly display advertisement that reflects the intention of a location owner responding to a request for advertisement display from an advertiser. <P>SOLUTION: The advertisement display device 1 includes a content server 2, an advertisement display terminal 4, and a data sending and receiving terminal 3. Communication is enabled between the content server 2 and the advertisement display terminal 4 and between the content server 2 and the data sending and receiving terminal 3. A plurality of content data and classification results classifying the content data according to predetermined items are stored in association in a server storage part 25. When information about a request by an advertiser to display content data is received, a determination is made as to whether display permission requirements are met according to the classification results stored in association with the content data; if it is determined that the display permission requirements are met, the display of the content data on the advertisement display terminal 4 is permitted; if it is determined that the display permission requirements are not met, the display of the content data by the advertisement display terminal 4 is prevented. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an advertisement display device and an advertisement display method for displaying advertisement information in response to a display request for advertisement information.

  FIG. 30 is a block diagram showing the configuration of the advertisement display device 81 according to the first prior art. The advertisement display device 81 includes a plurality of display terminals 82 that display advertisement information, and a server 83 that manages advertisement information. The display terminal 82 is a digital signage (digital signage) installed in the city, for example, and the server 83 is installed in an advertising agency, for example. The location owner, who is the owner of the place where the display terminal 82 is installed, entrusts the maintenance of the display terminal 82 to an advertising agency. When an advertising agency requests display of advertising information, the advertising agency examines the content of the advertising information. The server 83 transmits the examined advertisement information to the display terminal 82, and the display terminal 82 displays the received advertisement information.

  FIG. 31 is a block diagram showing a configuration of an advertisement display device 86 according to the second prior art. The advertisement display device 86 includes a plurality of display terminals 87 and a transmission terminal 88. The advertiser uses the transmission terminal 88 to transmit the advertisement information to the display terminal 87 that desires to display the advertisement information. The display terminal 87 displays the received advertisement information immediately.

  As a third conventional technique, Patent Document 1 discloses a distribution advertisement system for the Internet that attaches advertisement information to an electronic mail when the electronic mail is transmitted via the Internet. The distribution advertisement system includes an advertisement database and user personal information registration means. The advertisement database stores a plurality of advertisement information. The user personal information registration means registers the advertisement information that the user desires to distribute among the advertisement information stored in the advertisement database. The distribution advertisement system selects advertisement information desired by the user from advertisement data stored in the advertisement database, and distributes the selected advertisement information attached to the user's e-mail.

JP 2002-183595 A

  However, in the first conventional technique, the advertising agency can examine the contents of the advertisement information, but the location owner cannot check the contents of the advertisement information in advance. Therefore, the location owner cannot restrict the display of the advertisement information according to the installation location of the display terminal 82 or the like. Furthermore, in the first conventional technique, after the advertiser makes an advertisement display request, the advertisement agency performs an examination, so that the advertisement cannot be displayed quickly.

  In the second conventional technique, when an advertiser makes an advertisement display request, an advertisement can be displayed immediately. However, the location owner displays what advertisement information is displayed on his / her display terminal 87. Can't get involved. Therefore, the second conventional technique cannot prevent the display terminal 87 from displaying advertisement information contrary to the intention of the location owner, such as advertisement information of competitors, advertisement information that violates public order and morals.

  In addition, the advertisement distribution system as the third conventional technology can distribute an advertisement reflecting the intention of the information transmission user who is the information transmission side, but cannot reflect the intention of the information reception side. Moreover, even if this technique is applied to the first and second conventional techniques, it is not possible to display an advertisement reflecting the intention of the location owner.

  An object of the present invention is to provide an advertisement display device and an advertisement display method capable of quickly displaying an advertisement reflecting the intention of a location owner in response to an advertisement display request from an advertiser.

The present invention relates to an advertisement storage means for storing one or a plurality of advertisement information representing advertisements and a classification result obtained by classifying the advertisement information according to a predetermined item in a state of being associated with each other;
Display permission storage means for preliminarily storing a display permission condition for setting to a state in which advertisement information can be displayed on the advertisement display terminal, the display permission condition being determined based on the predetermined item;
When display request information for requesting the advertisement display terminal to display any one of the advertisement information stored in the advertisement storage means is received by the advertiser of the advertisement information, the advertisement information is associated with the advertisement information. Determination means for determining whether the display permission condition stored in the display permission storage means is satisfied for the classification result stored in
When the determination unit determines that the classification result satisfies the display permission condition, the advertisement information is displayed on the advertisement display terminal, and the determination unit determines that the classification result does not satisfy the display permission condition. And a display control means for preventing the advertisement information from being displayed on the advertisement display terminal.

In the present invention, identification information associated with each advertisement information and each classification result is created,
The display request information includes the identification information,
When receiving the display request information including the identification information, the determination unit determines whether or not the display permission condition stored in the display permission storage unit is satisfied with respect to the classification result previously associated with the received identification information. ,
When the determination unit determines that the classification result satisfies the display permission condition, the display control unit displays the advertisement information associated with the identification information on the advertisement display terminal, and the determination unit displays the classification information. When it is determined that the result does not satisfy the display permission condition, the advertisement information associated with the identification information is not displayed on the advertisement display terminal.

In the present invention, an electronic signature is created for the advertisement information and the classification result,
The display request information includes the advertisement information, the classification result, and the electronic signature,
The determination means, upon receiving the display request information, determines whether or not the classification result has been falsified based on the electronic signature, and when determining that there is no falsification, whether the display permission condition is satisfied for the classification result When it is determined whether or not there is falsification, the advertisement information is not displayed on the advertisement display terminal.

  Further, the present invention is characterized in that the predetermined item includes an item related to an age of a viewer of an advertisement indicated by the advertisement information.

  In addition, the present invention is characterized in that the predetermined item includes an item related to a time at which advertisement information is displayed.

  In addition, the present invention is characterized in that the predetermined item includes an item related to the field of advertisement indicated by the advertisement information.

  In the present invention, it is preferable that the display permission setting means relaxes the display permission condition by paying an additional fee for an advertisement information display permission from the advertiser for the item related to the field of the advertisement. Is set.

In addition, the present invention provides an advertisement storage step of preliminarily storing in association with one or more pieces of advertisement information representing an advertisement and a classification result obtained by classifying the advertisement information according to a predetermined item;
A display permission storage step for preliminarily storing a display permission condition for setting permission for display of advertisement information in the advertisement display terminal, the display permission condition being determined based on the predetermined item;
When display request information for requesting the advertisement display terminal to display any one of the advertisement information stored in the advertisement storage step is received by the advertiser of the advertisement information, the advertisement information is associated with the advertisement information. A determination step for determining whether or not the display permission condition stored in the display permission storage step is satisfied for the classification result stored in the step;
When the determination result determines that the classification result satisfies the display permission condition, the advertisement information is displayed on the advertisement display terminal, and the determination result determines that the classification result does not satisfy the display permission condition. A display control step for preventing the advertisement information from being displayed on the advertisement display terminal.

  According to the present invention, the advertisement display device includes an advertisement storage unit, a display permission storage unit, a determination unit, and a display control unit. The advertisement storage means stores one or more pieces of advertisement information representing the advertisement and a classification result obtained by classifying the advertisement information according to a predetermined item in a state of being associated with each other. Display permission conditions determined based on predetermined items are stored in advance by the display permission storage means. The display permission condition is for the owner of the advertisement display terminal or the administrator of the advertisement display terminal such as an advertising agency to set the advertisement information on the advertisement display terminal. When the display request information for requesting the advertisement display terminal to display any one of the advertisement information stored in the advertisement storage means is received by the advertiser of the advertisement information, the determination means converts the advertisement information into the advertisement information. It is determined whether or not the display permission condition stored in the display permission storage unit is satisfied for the classification result stored in association. When the display control means determines that the classification result satisfies the display permission condition by the determination means, the advertising information is displayed on the advertisement display terminal, and when the determination means determines that the classification result does not satisfy the display permission condition, Advertising information is not displayed on the advertising display device.

  The advertisement display device stores the advertisement information and the classification result in association with each other in advance, and sets display permission conditions in advance in the advertisement display terminal. Thus, when receiving the display request information from the advertiser, the advertisement display device can automatically and quickly determine whether or not the classification result associated with the advertisement information satisfies the display permission condition. Therefore, the advertiser transmits display request information to an arbitrary advertisement display terminal at an arbitrary time, and when the display permission condition is satisfied, causes the advertiser to display the advertisement information immediately after the display request information is transmitted. be able to.

  Further, the owner of the advertisement display terminal can set display permission conditions on the advertisement display terminal. Thereby, the advertisement display device can prevent an advertisement having contents not desired by the advertisement display terminal owner from being displayed on the advertisement display terminal without always monitoring.

  According to the present invention, identification information associated with each advertisement information and each classification result is created. The display request information includes identification information. When the display request information including the identification information is received, the determination unit determines whether or not the classification result previously associated with the received identification information satisfies the display permission condition stored in the display permission storage unit. When the display control means determines that the classification result satisfies the display permission condition by the determination means, the advertising information associated with the identification information is displayed on the advertisement display terminal, and the classification result does not satisfy the display permission condition by the determination means. Is determined, the advertisement information associated with the identification information is not displayed on the advertisement display terminal.

  After the identification information is given to the advertiser, the advertiser can display the advertisement information on the advertisement display terminal when the display permission condition is satisfied by transmitting only the advertisement display request information including the identification information. it can. As a result, the advertisement storage device can protect the advertisement information and the classification result in the information storage means and prevent falsification of the information. Therefore, the advertisement display device can surely restrict the display of the advertisement information of each reproduction display terminal based on the safe and objective classification result.

  According to the present invention, an electronic signature is created for advertisement information and classification results. The display request information includes advertisement information, a classification result, and an electronic signature. When the display request information is received, it is determined whether or not the classification result has been falsified based on the electronic signature by the determination means. When it is determined that there is no falsification, it is determined whether or not the display permission condition is satisfied for the classification result. When it is determined that there has been falsification, the advertisement information is not displayed on the advertisement display terminal.

  After the advertising information and classification result with the electronic signature are given to the advertiser, the advertiser allows display by sending the advertisement display request information including the advertising information with the electronic signature and the classification result. When the condition is satisfied, the advertisement information can be displayed on the advertisement display terminal. The advertisement information and the classification result can detect falsification of information from the time when the electronic signature is performed. Thereby, the advertisement display device can prevent the advertisement information and the classification result from being falsified, and can restrict the display of the advertisement information of each reproduction display terminal based on the safe and objective classification result.

  According to the present invention, the predetermined item includes an item related to the age of the viewer of the advertisement indicated by the advertisement information. Thus, the advertisement display device can set display permission conditions related to the age of the viewer to the advertisement display terminal, and prevent advertisement information not suitable for the viewer of the advertisement display terminal from being displayed. Therefore, the advertisement display device can appropriately manage the advertisement display terminal according to the installation location of the advertisement display terminal and the like.

  According to the present invention, the predetermined item includes an item related to the time for displaying the advertisement information. Thereby, the advertisement display device can set the time at which the advertisement information is displayed on the advertisement display terminal according to the content of the advertisement information. Therefore, the advertisement display device can appropriately manage the advertisement display terminal according to the installation location of the advertisement display terminal and the like.

  According to the present invention, the predetermined items include items related to the field of advertisement indicated by the advertisement information. Accordingly, the advertisement display device can set display permission conditions related to the field of advertisement indicated by the advertisement information to the advertisement display terminal, and can prevent the advertisement information that is not suitable for the viewer of the advertisement display terminal from being displayed. . Therefore, the advertisement display device can appropriately manage the advertisement display terminal according to the installation location of the advertisement display terminal and the like.

  Further, according to the present invention, the display permission setting means has the second display permission condition for relaxing the display permission condition for the item related to the field of the advertisement by paying an additional fee for the permission to display the advertisement information from the advertiser. Is set.

  Thereby, the advertisement display device can increase the diversity of display permission conditions set by the owner of the advertisement display terminal. Therefore, the advertisement display device can increase the profit obtained by displaying the advertisement information while reflecting the intention of the owner of the advertisement display terminal.

  According to the invention, the advertisement display method includes an advertisement storage process, a display permission storage process, a determination process, and a display control process. In the advertisement storage step, one or more pieces of advertisement information representing the advertisement and a classification result obtained by classifying the advertisement information according to a predetermined item are stored in advance in association with each other. In the display permission storage step, the owner of the advertisement display terminal or the administrator of the advertisement display terminal such as an advertising agency is a display permission condition for setting permission to display advertisement information on the advertisement display terminal, and is based on a predetermined item. Display permission conditions determined in advance are stored in advance. In the determination step, when the display request information for requesting the advertisement display terminal to display any one of the advertisement information stored in the advertisement storage step is received by the advertiser of the advertisement information, It is determined whether or not the display permission condition stored in the display permission storage step is satisfied for the classification result stored in association. In the advertisement display method, when the determination process determines that the classification result satisfies the display permission condition, the advertisement information is displayed on the advertisement display terminal. When the determination process determines that the classification result does not satisfy the display permission condition, Advertising information is not displayed on the advertising display device.

  In the advertisement display method, advertisement information and classification results are stored in association with each other in advance, and display permission conditions are set in advance in the advertisement display terminal. Thereby, in the advertisement display method, when display request information from the advertiser is received, it can be automatically and quickly determined whether or not the classification result associated with the advertisement information satisfies the display permission condition. Therefore, the advertiser transmits display request information to an arbitrary advertisement display terminal at an arbitrary time, and when the display permission condition is satisfied, causes the advertiser to display the advertisement information immediately after the display request information is transmitted. be able to.

  Further, the owner of the advertisement display terminal can set display permission conditions on the advertisement display terminal. Thus, in the advertisement display method, it is possible to prevent an advertisement with contents not desired by the advertisement display terminal owner from being displayed on the advertisement display terminal without always monitoring.

It is a block diagram which shows the structure of the advertisement display apparatus 1 which concerns on 1st Embodiment of this invention. 3 is a block diagram showing a configuration of a data transmitting / receiving terminal 3. FIG. 3 is a block diagram showing a configuration of a content server 2. FIG. It is a figure which shows an example of the content management table 52 which the server memory | storage part 25 memorize | stores. It is a figure which shows an example of the content examination result data 53 which the server memory | storage part 25 memorize | stores. It is a figure which shows an example of the payment data 54 which the server memory | storage part 25 memorize | stores. 3 is a block diagram showing a configuration of an advertisement display terminal 4. FIG. It is a figure which shows an example of the display permission setting data 55 which the display terminal memory | storage part 37 memorize | stores. It is a figure for demonstrating the procedure which displays content data using the advertisement display apparatus. It is a figure which shows an example of the classification result of content data. It is a figure which shows an example of the display screen which the advertisement display terminal 4 notifies. 4 is a flowchart showing processing for transmitting content data from the data transmitting / receiving terminal 3 to the content server 2. It is a flowchart which shows the process which registers the classification result of content data in the content server. It is a flowchart which shows the process which transmits the classification result of content data from an advertising agency to an advertiser. It is a flowchart which shows the process which sets a display permission condition to the advertisement display terminal. It is a flowchart which shows the process in which the advertisement display terminal 4 displays content data. It is a flowchart which shows the process in which the content server 2 displays content data on the advertisement display terminal 4. It is a block diagram which shows the structure of the advertisement display apparatus 5 which concerns on 2nd Embodiment of this invention. 3 is a block diagram showing a configuration of an examination processing server 6. FIG. 3 is a block diagram showing a configuration of a data transmitting / receiving terminal 3. FIG.

3 is a block diagram showing a configuration of a content portable terminal 8. FIG. 3 is a block diagram showing a configuration of an advertisement display terminal 4. FIG. It is a figure for demonstrating the procedure to display content data using the advertisement display apparatus. It is a flowchart which shows the process which transmits content data from the data transmission / reception terminal 3 to the examination process server 6. FIG. It is a flowchart which shows the process which registers the classification result of content data into the examination process server. It is a flowchart which shows the process which transmits the classification result of content data and electronic signature data from an advertising agency to an advertiser. It is a flowchart which shows the process which transfers information from the data transmission / reception terminal 3 to the content portable terminal 8. FIG. It is a flowchart which shows the process in which the content portable terminal 8 displays content data on the advertisement display terminal 4. It is a flowchart which shows the process in which the advertisement display terminal 4 displays content data. It is a block diagram which shows the structure of the advertisement display apparatus 81 which concerns on a 1st prior art. It is a block diagram which shows the structure of the advertisement display apparatus 86 which concerns on a 2nd prior art.

(First embodiment)
FIG. 1 is a block diagram showing a configuration of an advertisement display device 1 according to the first embodiment of the present invention. The advertisement display device 1 displays the advertisement information on the advertisement display terminal 4 in response to the advertisement information display request from the advertiser. The advertisement information is information representing an advertisement, and includes video information such as a still image and a moving image, and audio information. The advertisement is for, for example, informing a lot of people about a product or an entertainment. In the following description, the advertisement information is referred to as “content data” and the advertisement is referred to as “content”. The advertisement display method according to the present invention is realized by the advertisement display device 1. When an advertiser requests the display of content data, it is called an “advertisement display request”. Information that indicates an advertisement display request, and information for requesting the display of content data to the advertisement display terminal is “advertisement display”. It is called “request information”.

  The advertisement display device 1 includes a content server 2 and a plurality of advertisement display terminals 4a, 4b, and 4c (when collectively referred to, the subscripts a, b, and c are omitted and referred to as “advertisement display terminal 4”), The data transmission / reception terminal 3 is included. The content server 2 and the advertisement display terminal 4 and the content server 2 and the data transmission / reception terminal 3 are connected to each other through a communication network such as the Internet so that information can be transmitted and received. is there. In FIG. 1, for convenience of explanation, three advertisement display terminals 4a, 4b, and 4c are exemplarily shown. However, the present invention is not limited to such a configuration, and the advertisement display apparatus 1 is constituted by one or more arbitrary numbers of advertisement display terminals 4. Can be built.

  Although FIG. 1 is configured to include three advertisement display terminals 4 for convenience of explanation, the present invention is not limited to such a configuration, and three advertisement display terminals 4a, 4b, and 4c are exemplarily shown. Any number of the advertisement display terminals 4 described above can be included.

  The advertiser transmits content data from the data transmission / reception terminal 3 to the content server 2. The content server 2 stores and manages the received content data. When the content server 2 receives the advertisement display request information from the data transmission / reception terminal 3 by the advertiser, the content server 2 transmits the content data to the advertisement display terminal 4 and causes the advertisement display terminal 4 to display the content data.

  Each advertisement display terminal 4 is a tool for playing advertisements, promotions, information videos, etc. downloaded from the IP network using, for example, plasma displays, liquid crystal displays, LEDs, etc. installed in the streets or facilities. The advertisement display terminal 4 is installed not only on the road surface but also in retail stores of various industries, restaurants, and service stores. By networking, the installation location can be specified. Type, the number of consumers to browse, the consumer age, etc. can be collected as attribute information for each advertisement display terminal 4 in the content server 2 and accessed from the data transmission / reception terminal 3. Therefore, it is possible to select a digital signage having an attribute suitable for the purpose, and to transmit an appropriate advertisement at a timing when the effect is expected to be considered in consideration of time zone, weather, and the like. By distributing real-time content over the network via multicast, users can receive promotional videos for a limited time by digital signage terminals such as stations and shopping malls, and receive simultaneously distributed information on mobile phones. It is also possible to guide to the nearest store.

  FIG. 2 is a block diagram showing a configuration of the data transmitting / receiving terminal 3. The data transmission / reception terminal 3 is realized by a personal computer or the like and used by an advertiser. The data transmission / reception terminal 3 includes a transmission / reception terminal central processing unit (Central Processing Unit: hereinafter referred to as “CPU”), a transmission / reception terminal input / output unit 12, a transmission / reception terminal connection unit 13, a transmission / reception terminal memory 14, and a transmission / reception terminal storage unit 15. It is comprised including. The transmission / reception terminal CPU 11, the transmission / reception terminal input / output unit 12, the transmission / reception terminal connection unit 13, the transmission / reception terminal memory 14, and the transmission / reception terminal storage unit 15 are connected to each other by a data bus 19.

  The transmission / reception terminal input / output unit 12 is realized by a keyboard, a mouse, a monitor, a printer, and the like, and can be input / output by a user. The transmission / reception terminal connection unit 13 is realized by an input / output interface or the like. The transmission / reception terminal input / output unit 12 transmits / receives information such as the content data 51 to / from the content server 2 via the communication line network. The transmission / reception terminal storage unit 15 is realized by a storage device such as a hard disk, and stores content data 51.

  The transmission / reception terminal memory 14 is realized by a semiconductor storage device such as a RAM (Random Access Memory), and stores a data transmission / reception processing program 41. Further, the transmission / reception terminal memory 14 stores a control program for the transmission / reception terminal CPU 11 to control the data transmission / reception terminal 3. The transmission / reception terminal CPU 11 calls and executes the data transmission / reception processing program 41 and the control program stored in the transmission / reception terminal memory 14.

  FIG. 3 is a block diagram showing the configuration of the content server 2. The content server 2 is realized by a computer system, and is installed in an advertising agency, for example. The content server 2 includes a server CPU 21, a server connection unit 22, a server input / output unit 23, a server memory 24, and a server storage unit 25 that is an advertisement storage unit. The server CPU 21, server input / output unit 23, server connection unit 22, server memory 24, and server storage unit 25 are connected to each other by a data bus 19.

  The server connection unit 22 is realized by an input / output interface or the like. The server connection unit 22 transmits / receives information such as content data to / from the advertisement display terminal 4 and the data transmission / reception terminal 3 via a communication line network.

  The server input / output unit 23 is realized by a keyboard, a mouse, a monitor, a printer, and the like, and can be input / output by a user. The server storage unit 25 is realized by a storage device such as a hard disk, and stores a content management table 52, content data 51, content examination result data 53, and settlement data 54.

  The server memory 24 is realized by a semiconductor storage device such as a RAM, and stores a data transmission / reception processing program 41, a content examination result registration processing program 42, and an advertisement fee settlement processing program 43. Further, the server memory 24 stores a control program for the server CPU 21 to control the content server 2.

  The server CPU 21 calls and executes a data transmission / reception processing program 41, a content examination result registration processing program 42, an advertisement fee settlement processing program 43, and a control program stored in the server memory 24.

  FIG. 4 is a diagram illustrating an example of the content management table 52 stored in the server storage unit 25. The content management table 52 includes a pass code indicated by a reference sign 52a, a content data ID indicated by a reference sign 52b, an examination result data ID indicated by a reference sign 52c, and a user settlement information ID indicated by a reference sign 52d as elements in the row direction. Including.

  As elements in the column direction of the content management table 52, the pass code 52a is composed of data such as “Pqa6 & F3”, “d # $ dD67”, “f8tYdgd”, “tyd8s # s”,. The data ID 52b is composed of data such as “C00001”, “C00002”, “C00003”, “C00004”,..., And the examination result data ID 52c is, for example, “R00001”, “R00002”, “R00003”, “R00003”. The user settlement information ID 52d is composed of data such as “U001”, “U002”, “U003”, “U004”,..., For example. These pass code 52a, content data ID 52b, examination result data ID 52c, and user settlement information ID 52d are associated with each other in the row direction and the column direction.

  FIG. 5 is a diagram illustrating an example of the content examination result data 53 stored in the server storage unit 25. The content screening result data 53 includes a screening result data ID indicated by reference numeral 53a, a service (food and beverage) indicated by reference numeral 53b, a service (leisure) indicated by reference numeral 53c, and an age limit indicated by reference numeral 53d. Service (food and drink) indicates a service industry related to food and drink, and service (leisure) indicates a service industry related to leisure.

  For example, the content examination result data 53 indicates the service industry “applicable” relating to eating and drinking, the service industry “not applicable” relating to leisure, and the age restriction “R-18” for the examination result data ID “R00001”. “R00002” indicates a service industry related to eating and drinking “non-applicable”, a service industry related to leisure “applicable”, and age restriction “none”. The service industry “not applicable” and the age restriction “R-15” are shown.

  FIG. 6 is a diagram illustrating an example of the settlement data 54 stored in the server storage unit 25. The settlement data 54 includes a user settlement information ID indicated by reference numeral 54a, a surname indicated by reference numeral 54b, a first name indicated by reference numeral 54c, a date of birth indicated by reference numeral 54d, and account information indicated by reference numeral 54e.

  For example, the settlement data 54 associates the last name, first name, date of birth, and account information for the user settlement information ID “U001” with each other, and similarly for the user settlement information ID “U002” and ID “U003”. Associate name, date of birth, and account information with each other.

  FIG. 7 is a block diagram showing a configuration of the advertisement display terminal 4. The advertisement display terminal 4 is a digital signage (digital signage) installed in, for example, a transportation facility, public facility, commercial facility, or the like.

  The advertisement display terminal 4 includes a display terminal CPU 31 that is a determination unit, a display terminal connection unit 32, a video output unit 33 that is a display control unit, an advertisement display unit 34, a display terminal input / output unit 35, and a display terminal memory. 36 and a display terminal storage unit 37 which is a display permission storage unit. The display terminal CPU 31, the display terminal connection unit 32, the video output unit 33, the display terminal input / output unit 35, the display terminal memory 36, and the display terminal storage unit 37 are connected to each other via the data bus 19. The video output unit 33 and the advertisement display unit 34 are connected to each other by wiring.

  The display terminal connection unit 32 is realized by an input / output interface or the like. The display terminal connection unit 32 transmits / receives information such as content data to / from the advertisement display terminal 4 and the data transmission / reception terminal 3 via the communication line network.

  The video output unit 33 outputs the content data to the advertisement display unit 34 and causes the advertisement display unit 34 to display the content data. The advertisement display unit 34 is realized by, for example, a liquid crystal display, a plasma display, an organic EL (Organic Electro Luminescence) display, a light emitting diode, a video projector, or a cathode ray tube, and displays content data.

  The display terminal input / output unit 35 is realized by a keyboard, a mouse, a monitor, a printer, and the like, and can be input / output by a user. The display terminal storage unit 37 is realized by a storage device such as a hard disk, and stores content data 51 and display permission setting data 55.

  The display terminal memory 36 is realized by a semiconductor storage device such as a RAM, and stores a display permission setting processing program 44, a data transmission / reception processing program 41, a display instruction operation processing program 45, and a display permission collation processing program 46. Further, the display terminal memory 36 stores a control program for the display terminal CPU 31 to control the advertisement display terminal 4.

  The display terminal CPU 31 calls and executes a display permission setting processing program 44, a data transmission / reception processing program 41, a display instruction operation processing program 45, a display permission collation processing program 46, and a control program stored in the display terminal memory 36.

  The advertisement display terminal 4 may include a speaker (not shown) as an audio reproduction unit, and audio information included in the content data may be reproduced by this speaker. Thereby, the advertisement display terminal 4 can reproduce the audio information in addition to displaying the video information of the content data, and can further enhance the appeal effect to the viewer of the content.

  FIG. 8 is a diagram illustrating an example of the display permission setting data 55 stored in the display terminal storage unit 37. The display permission setting data 55 is used by an administrator of an advertisement display terminal such as a location owner or an advertising agency to set a state in which content data can be displayed on the advertisement display terminal 4. Set for each. The location owner is the owner of the advertisement display terminal 4 or the owner of the installation location of the advertisement display terminal 4. The display permission setting data 55 includes items relating to the field of content indicated by the content data, items relating to the age of the viewer of the content indicated by the content data, items relating to the time at which the content data is displayed, and the like.

  The display permission setting data 55 includes a setting item indicated by a reference symbol 55a, a permission flag indicated by a reference symbol 55b, and a relaxation condition indicated by a reference symbol 55c. “PG-12” in the setting item 55a indicates that the content data includes content inappropriate for viewing under 12 years old, and “R-15” indicates content inappropriate for viewing under 15 years old. “R-18” indicates that content inappropriate for viewing under the age of 18 is included.

  For example, the display permission setting data 55 indicates the permission flag “prohibited” and the relaxation condition “additional charge 10,000 yen” for the setting item “service (food)”, and the permission flag “permitted” for the setting item “service (leisure)”. And the relaxation condition “none”, and the setting item “service (finance)” indicates a permission flag “prohibited” and a relaxation condition “none”. The “additional charge” included in the relaxation condition 55c is an additional charge for permission to display the content data, and is paid by the advertiser. By paying an additional fee from the advertiser to the advertising agency or location owner, the setting items prohibited by the permission flag 55b are relaxed.

  The display permission setting data 55 indicates the permission flag “permitted” and the relaxation condition “none” for the setting item “retail (home appliance)”, and the permission flag “permitted” and the relaxation condition “for the setting item“ retail (convenience store) ”. “None”.

  The display permission setting data 55 indicates the permission flag “prohibited” and the relaxation condition “after 18:00” for the setting item “product (alcohol)”, and the permission flag “permitted” for the setting item “product (cigarette)”. ”And the relaxation condition“ none ”.

  The display permission setting data 55 indicates the permission flag “permitted” and the relaxation condition “none” for the setting item “PG-12”, and the permission flag “prohibited” and the relaxation condition “time zone” for the setting item “R-15”. 19:00 and after ”, and for the setting item“ R-18 ”, the permission flag“ prohibited ”and the relaxation condition“ time zone after 21:00 ”are shown.

  FIG. 9 is a diagram for explaining a procedure for displaying content data using the advertisement display device 1. In the first procedure a1, the advertiser transmits content data from the data transmission / reception terminal 3 to the content server 2. The advertising agency causes the content server 2 to receive the content data transmitted from the data transmission / reception terminal 3. The advertising agency examines the content of the received content data. The advertising agency examines the content of the content data and classifies the content data into predetermined items such as the content field and age restrictions. Information about whether the content data has been classified is referred to as a classification result or examination result. In addition to the advertising agency, this screening may be performed by some highly public organization or a third party organization such as a screening organization supported by an advertising industry group. The content server 2 stores content data and classification results in association with each other.

  FIG. 10 is a diagram illustrating an example of content data classification results. The classification result classifies the content data according to predetermined items, and is the basis of the content examination result data 53 described above. The classification result includes the field indicated by reference symbol 61a, the content restriction indicated by reference symbol 61b, the copyright information indicated by reference symbol 61c, and the performer indicated by reference symbol 61d. Content restrictions include age restrictions and violent language.

  For example, the classified content data is classified as “service (food)”, “service (leisure)”, “service (finance)”, “product (cigarette)”, and “product (cigarette)”. Indicates applicable.

  The classification result indicates that the age restriction of the content restriction is “R-15” and the violent expression is “3”. The classification result includes information regarding the content data right holder and the content data performer as copyright information.

  In the second procedure a2 shown in FIG. 9, the content server 2 creates a passcode that is an ID (Identification) associated with the content data and the classification result. ID is identification information for individually recognizing content data and classification results. The content server 2 transmits the created passcode to the data transmitting / receiving terminal 3. The data transmitting / receiving terminal 3 receives the passcode transmitted from the content server 2. In addition, the location owner who is the owner of the installation location of the advertisement display terminal 4 sets the above-described display permission condition in advance in each advertisement display terminal 4.

  In the third procedure a3, the advertiser makes a content display request to the advertisement display terminal 4 that wants to display the content data at an arbitrary date and time. This content display request is made when the advertiser inputs a passcode to the advertisement display terminal 4. When the pass code is input, the advertisement display terminal 4 transmits the input pass code to the content server 2.

  In the fourth procedure a4, when the content server 2 receives the passcode from the advertisement display terminal 4, the content server 2 transmits the classification result associated with the passcode to the advertisement display terminal 4 that has transmitted the passcode. When receiving the classification result, the advertisement display terminal 4 determines whether or not the display permission condition is satisfied for the classification result.

  When the advertisement display terminal 4 determines that the classification result satisfies the display permission condition, the advertisement display terminal 4 requests the content server 2 to transmit the content data. The content server 2 transmits the content data to the advertisement display terminal 4. The advertisement display terminal 4 displays the received content data for a predetermined time. The advertisement display device 1 can display the content on the advertisement display terminal 4 immediately after receiving the advertisement display request information from the advertiser, for example, for several seconds. When the advertisement display terminal 4 determines that the classification result does not satisfy the display permission condition, the advertisement display terminal 4 notifies the advertiser of the determination result.

  Further, when the advertisement display device 1 receives advertisement display request information from another advertiser while displaying the content on the advertisement display terminal 4, (1) the display area of the advertisement display unit 34 is divided into a plurality of display areas. Display the content data, or (2) notify other advertisers of the display end time of the currently displayed content data and confirm that the content data will be displayed after this display end time. Also good.

  FIG. 11 is a diagram illustrating an example of a display screen notified by the advertisement display terminal 4. For example, the advertisement display terminal 4 indicates “This time zone cannot be displayed” indicated by the reference mark 62, and “Additional fee of 10,000 yen is required to display this area [restaurant]” indicated by the reference mark 63. Etc. "to the advertiser.

  In the fifth procedure a5 shown in FIG. 9, the content server 2 performs an advertising fee settlement process for the advertiser of the content data. This settlement process is performed by subtracting the advertising fee from the amount paid in advance by the advertiser in advance or by deducting the advertising fee from the advertiser's account.

  FIG. 12 is a flowchart showing a process of transmitting content data from the data transmitting / receiving terminal 3 to the content server 2. Steps b1 to b7 and steps c1 to c3 of FIG. 13 described later are advertisement storage processes. When the advertiser receives a review of the content data in order to display the content data, the process proceeds to step b0 and the process is started.

  In step b1, the advertiser who is the user instructs the data transmission / reception terminal 3 to establish a communication connection between the data transmission / reception terminal 3 and the content server 2. This instruction is performed when the advertiser performs an input operation on the transmission / reception terminal input / output unit 12.

  In step b2, the data transmission / reception terminal 3 requests a communication connection to the content server 2 on the advertisement agency side. In step b3, the content server 2 authenticates the communication connection with the data transmission / reception terminal 3.

  In step b4, the data transmitting / receiving terminal 3 transmits the content data stored in the transmitting / receiving terminal storage to the content server 2. In step b5, the content server 2 receives the content data transmitted from the data transmitting / receiving terminal 3. Further, the content server 2 stores the received content data in the server storage unit 25.

  In step b6, the data transmitting / receiving terminal 3 disconnects the communication connection with the content server 2. In step b7, the content server 2 disconnects the communication connection with the data transmitting / receiving terminal 3, proceeds to step b8, and ends the process.

  FIG. 13 is a flowchart showing a process for registering content data classification results in the content server 2. After the content data is examined by the advertising agency or a third party, when the advertising agency registers the classification result of the content data, the process proceeds to step c0 and the process is started.

  In step c1, the advertising agency causes the content server 2 to activate a classification result registration screen by an input operation to the server input / output unit 23. In step c <b> 2, the advertising agency inputs the classification result to the content server 2 by operating the server input / output unit 23.

  In step c3, the content server 2 stores the input classification result in the server storage unit 25. In step c4, the content server 2 generates a unique identification passcode. In step c5, the content server 2 updates the content management table stored in the server storage unit 25, proceeds to step c6, and ends the process.

  FIG. 14 is a flowchart showing a process for transmitting the content data classification result from the advertising agency to the advertiser. When the advertising agency transmits the content data classification result to the advertiser, the process proceeds to step d0 to start the processing.

  In step d1, the advertising agency instructs the content server 2 to establish a communication connection between the content server 2 and the data transmission / reception terminal 3. This instruction is performed by the advertising agency performing an input operation on the server input / output unit 23.

  In step d <b> 2, the content server 2 transmits the classification result to the data transmission / reception terminal 3 when communication connection is established with the data transmission / reception terminal 3. In step d3, the data transmitting / receiving terminal 3 receives the classification result transmitted from the content server 2.

  In step d4, the content server 2 disconnects the communication connection with the data transmitting / receiving terminal 3. In step d5, the data transmitting / receiving terminal 3 disconnects the communication connection with the content server 2, proceeds to step d6, and ends the process.

  FIG. 15 is a flowchart showing processing for setting a display permission condition in the advertisement display terminal 4. Steps e1 to e3 are display permission storage steps. When the owner sets a display permission condition on the advertisement display terminal 4, the process proceeds to step e0 and the process is started.

  In step e1, the owner activates the display permission setting screen on the advertisement display terminal 4 by an input operation to the input / output unit of the advertisement display terminal 4. In step e2, the owner sets display permission conditions by an input operation to the advertisement display terminal 4 input / output unit. In step e3, the advertisement display terminal 4 stores the display permission condition set by the input operation in the display terminal storage unit 37, and proceeds to step e4 to finish the process.

  FIG. 16 is a flowchart illustrating a process in which the advertisement display terminal 4 displays content data. When the advertiser desires to display the content data on the advertisement display terminal 4, the process proceeds to step f0 and the process is started.

  In step f1, the advertiser makes a content data display request to the specific advertisement display terminal 4. This display request is made when the advertiser inputs a passcode to the advertisement display terminal 4. In step f <b> 2, when a passcode is input from the advertiser, the advertisement display terminal 4 transmits the input passcode to the content server 2.

  In step f3, a passcode search result is received from the content server 2. As a result, if the content data does not exist, the process proceeds to step f4. If the content data exists, the process proceeds to step f5.

  In step f4, the advertisement display terminal 4 notifies the advertiser who is the user that the content data cannot be displayed, and the process proceeds to step f16 to end the process. In step f5, the advertisement display terminal 4 acquires the classification result associated with the passcode from the content server 2.

  In step f <b> 6, the advertisement display terminal 4 compares the acquired classification result with display permission conditions set in advance in the advertisement display terminal 4. Steps f6 to f9 are determination steps. In step f7, the advertisement display terminal 4 determines whether or not the classification result satisfies the display permission condition. If the advertisement display terminal 4 determines that the classification result does not satisfy the display permission condition, the process proceeds to step f8. If the classification result determines that the display permission condition is satisfied, the process proceeds to step f14.

  In step f8, the advertisement display terminal 4 applies the relaxation condition and compares the classification result with the display permission condition. In step f9, the advertisement display terminal 4 applies the relaxation condition and determines whether or not the classification result satisfies the display permission condition. When the advertisement display terminal 4 determines that the classification result satisfies the display permission condition when the relaxation condition is applied, the process proceeds to step f10, and it is determined that the classification result does not satisfy the display permission condition even if the relaxation condition is applied. If YES, go to step f12.

  In step f10, the advertisement display terminal 4 notifies the relaxation condition to the advertiser who is the user. In step f11, the advertiser who is the user visually confirms the relaxation condition notified from the advertisement display terminal 4 and confirms the additional fee. The advertiser inputs to the advertisement display terminal 4 whether or not payment of the additional fee is permitted. If it is determined by the advertiser to refuse to pay the additional fee, the process proceeds to step f12. If it is determined to allow the additional fee to be paid, the process proceeds to step f13.

  In step f12, the advertisement display terminal 4 notifies the advertiser who is the user that the content data cannot be displayed, and proceeds to step f16 to end the process. In step f13, the advertisement display terminal 4 transmits to the content server 2 that the advertiser has permitted the payment of the additional fee.

  In step f <b> 14, the advertisement display terminal 4 receives content data from the content server 2. Steps f14 and f15 are display control processes. In step f15, the advertisement display terminal 4 displays content data on the display unit for a predetermined time, and proceeds to step f16 to finish the process.

  FIG. 17 is a flowchart showing a process in which the content server 2 displays content data on the advertisement display terminal 4. When the content server 2 is ready to receive a passcode from the advertisement display terminal 4, the process proceeds to step g0 and processing is started.

  In step g1, the content server 2 receives a passcode from the advertisement display terminal 4. In step g2, the content server 2 searches the content management table stored in the server storage unit 25 for the received passcode.

  In step g3, the content server 2 determines whether or not a passcode exists in the content management table. If the content server 2 determines that no passcode exists, the process proceeds to step g4. If it is determined that the passcode exists, the process proceeds to step g5.

  In step g4, the content server 2 transmits a search result indicating that the passcode does not exist in the content management table to the advertisement display terminal 4, and proceeds to step g14 to end the process. Thereby, the advertisement display terminal 4 can confirm that the content data associated with the passcode transmitted to the content server 2 in step g1 is not stored in the server storage unit 25.

  In step g5, the content server 2 transmits to the advertisement display terminal 4 a search result indicating that the passcode exists in the content management table. Thereby, the advertisement display terminal 4 can confirm that the content data associated with the passcode transmitted to the content server 2 in step g1 is stored in the server storage unit 25.

  In step g6, the content server 2 retrieves the classification result associated with the passcode from the content management table. In step g7, the content server 2 transmits the examination result stored in association with the passcode by the server storage unit 25 to the advertisement display terminal 4.

  In step g8, the content server 2 determines whether or not an additional fee has been generated. The content server 2 can confirm whether the advertiser has permitted the payment of the additional fee by the processing of the advertisement display terminal 4 in step f13 of FIG. 16 described above. If it is determined by the content server 2 that an additional fee has been generated, the process proceeds to step g9. If it is determined that no additional fee has been generated, the process proceeds to step g10.

  In step g9, the content server 2 calculates an advertising fee by adding an additional fee to the basic fee required to display the content data on the advertisement display terminal 4. In step g10, the content server 2 determines whether or not a content data acquisition request has been made from the advertisement display terminal 4. If it is determined by the content server 2 that a content data acquisition request has been made, the process proceeds to step g11. If it is determined that a content data acquisition request has not been made, the process proceeds to step g14 and the process ends.

  In step g11, the content server 2 transmits the content data to the advertisement display terminal 4. In step g12, the content server 2 searches the content management table for an advertiser of the transmitted content.

  In step g13, the content server 2 performs an advertising fee settlement process for the searched advertiser, and proceeds to step g14 to complete the process. This settlement process is performed by subtracting the advertising fee from the amount paid in advance by the advertiser in advance or by deducting the advertising fee from the advertiser's account.

(Second Embodiment)
FIG. 18 is a block diagram showing a configuration of the advertisement display device 5 according to the second embodiment of the present invention. In the present embodiment, the same components as those in the first embodiment described above are denoted by the same reference numerals, and description thereof is omitted to avoid duplication. The advertisement display device 5 includes an examination processing server 6, advertisement display terminals 4 a, 4 b, 4 c, a data transmission / reception terminal 3, and a content portable terminal 8.

  The examination processing server 6 and the advertisement display terminal 4 are connected to each other via a communication network such as the Internet, and can transmit and receive information. Information can be transmitted and received between the data transmission / reception terminal 3 and the content portable terminal 8 and between the content portable terminal 8 and the advertisement display terminal 4 by wired or wireless communication. FIG. 18 illustrates three advertisement display terminals 4a, 4b, and 4c by way of example for convenience of explanation. However, the present invention is not limited to such a configuration, and the advertisement display apparatus 5 is configured by one or more arbitrary numbers of advertisement display terminals 4. Can be built.

  FIG. 19 is a block diagram showing the configuration of the examination processing server 6. The examination processing server 6 is realized by a computer system, and is installed, for example, in an advertising agency. The examination processing server 6 includes a server CPU 21, a server connection unit 22, a server input / output unit 23, a server memory 24, and a server storage unit 25.

  The server storage unit 25 stores the content data 51, the content examination result data 53, and the electronic signature data 56 in a state of being associated with each other. The server memory 24 stores a data transmission / reception processing program 41, a content examination result registration processing program 42, and an electronic signature processing program 47.

  FIG. 20 is a block diagram showing the configuration of the data transmitting / receiving terminal 3. The data transmission / reception terminal 3 includes a transmission / reception terminal CPU 11, a transmission / reception terminal input / output unit 12, a transmission / reception terminal connection unit 13, a transmission / reception terminal memory 14, and a transmission / reception terminal storage unit 15. The transmission / reception terminal storage unit 15 stores the content data 51, the content examination result data 53, and the electronic signature data 56 in a state of being associated with each other.

  FIG. 21 is a block diagram showing a configuration of the content portable terminal 8. The content portable terminal 8 includes a portable terminal CPU 71, a portable terminal input / output unit 72, a portable terminal transmission / reception unit 73, a portable terminal memory 74, and a portable terminal storage unit 75 that is an advertisement storage unit. Consists of including. The portable terminal CPU 71, the portable terminal input / output unit 72, the portable terminal transmission / reception unit 73, the portable terminal memory 74, and the portable terminal storage unit 75 are connected to each other via the data bus 19.

  The portable terminal input / output unit 72 is realized by a keyboard, a mouse, a monitor, a printer, or the like, and can be input / output by a user. The portable terminal transmission / reception unit 73 is realized by an input / output interface or the like. The portable terminal transmission / reception unit 73 transmits / receives information such as content data, content examination result data, and electronic signature data to / from the data transmission / reception terminal 3 and the advertisement display terminal 4 by wired or wireless communication. I do.

  The portable terminal storage unit 75 is realized by a storage device such as a hard disk or a RAM, and stores the content data 51, the content examination result data 53, the electronic signature data 56, and the electronic wallet data 57 in a state of being associated with each other.

  The portable terminal memory 74 is realized by a semiconductor storage device such as a RAM, and stores a data transmission / reception processing program 41, a display instruction operation processing program 45, and an advertising fee settlement processing program 43. Further, the transmission / reception terminal memory 14 stores a control program for the transmission / reception terminal CPU 11 to control the content portable terminal 8.

  The portable terminal CPU 71 calls and executes the data transmission / reception processing program 41, the display instruction operation processing program 45, the advertising fee settlement processing program 43, and the control program stored in the portable terminal memory 74.

  FIG. 22 is a block diagram illustrating a configuration of the advertisement display terminal 4. The advertisement display terminal 4 includes a display terminal CPU 31, a display terminal transmission / reception unit 79, a video output unit 33, an advertisement display unit 34, a display terminal input / output unit 35, a display terminal memory 36, and a display terminal storage unit 37. It is comprised including. The advertisement display terminal 4 of the present embodiment has a configuration that does not include the display terminal connection unit 32 of the advertisement display terminal 4 of the first embodiment. Therefore, the advertisement display terminal 4 does not communicate with the examination processing server 6.

  The display terminal transmission / reception unit 79 performs wireless or wired communication with the content portable terminal 8 to transmit / receive information such as content data, content examination result data, and electronic signature data.

  FIG. 23 is a diagram for explaining a procedure in which the advertisement display device 5 displays content data. In the first procedure h1, the advertiser transmits content data from the data transmission / reception terminal 3 to the examination processing server 6. The advertising agency causes the examination processing server 6 to receive the content data transmitted from the data transmission / reception terminal 3.

  The advertising agency examines the content of the received content data. The advertising agency examines the content of the content data and classifies the content data into predetermined items such as the content field and age restrictions. This examination may be performed by a highly public third party in addition to the advertising agency.

  The advertising agency generates an electronic signature for detecting tampering with the classification result. The examination processing server 6 stores content data, classification results, and electronic signature data in a state of being associated with each other.

  In the second procedure h2, the examination processing server 6 transmits the classification result and the electronic signature data to the data transmission / reception terminal 3. The data transmitting / receiving terminal 3 receives the classification result and the electronic signature data transmitted from the examination processing server 6. The data transmitting / receiving terminal 3 stores content data, classification results, and electronic signature data in a state of being associated with each other. Further, the location owner who is the owner of the installation location of the advertisement display terminal 4 sets the above-described display permission condition for each advertisement display terminal 4.

  In the third procedure h <b> 3, the advertiser transfers the content data, the classification result, and the electronic signature data stored in the data transmission / reception terminal 3 to the content portable terminal 8. The content portable terminal 8 stores content data, classification results, and electronic signature data in a state of being associated with each other.

  In the fourth procedure h4, the advertiser makes a content data display request to the advertisement display terminal 4 that wants to display the content data at an arbitrary date and time. The content data display request is made by the advertiser transmitting the classification result and the electronic signature data from the content portable terminal 8 to the advertisement display terminal 4.

  When the advertisement display terminal 4 receives the classification result and the electronic signature data, the advertisement display terminal 4 confirms that the classification result is not falsified by the electronic signature data. When the classification result is not falsified, the advertisement display terminal 4 determines whether the classification result satisfies the display permission condition. When the advertisement display terminal 4 determines that the classification result satisfies the display permission condition, the content portable terminal 8 transmits the content data to the advertisement display terminal 4. The advertisement display terminal 4 displays the received content data for a predetermined time.

  When it is determined that the classification result does not satisfy the display permission condition, the advertisement display terminal 4 transmits the determination result to the advertiser. When the content portable terminal 8 receives the determination result, the content portable terminal 8 informs the advertiser of the display shown in FIG.

  In addition, the content portable terminal 8 performs an advertising fee settlement process when the content data is displayed. This settlement processing is performed, for example, by subtracting the advertising fee from the fee charged in advance by an electronic wallet.

  FIG. 24 is a flowchart showing a process of transmitting content data from the data transmitting / receiving terminal 3 to the examination processing server 6. Steps i1 to i7 and steps j1 to j3 in FIG. 25 described later are advertisement storage processes. When the advertiser receives a review of the content data in order to display the content data, the process proceeds to step i0 and the process is started.

  In step i <b> 1, the advertiser who is the user instructs the data transmission / reception terminal 3 to establish a communication connection between the data transmission / reception terminal 3 and the examination processing server 6. This instruction is performed when the advertiser performs an input operation on the transmission / reception terminal input / output unit 12.

  In step i2, the data transmission / reception terminal 3 requests the communication connection to the examination processing server 6 on the advertisement agency side. In step i3, the examination processing server 6 authenticates the communication connection with the data transmitting / receiving terminal 3.

  In step i4, the data transmitting / receiving terminal 3 transmits the content data stored in the transmitting / receiving terminal storage to the examination processing server 6. In step i5, the examination processing server 6 receives the content data transmitted from the data transmitting / receiving terminal 3. Further, the examination processing server 6 stores the received content data in the server storage unit 25.

  In step i6, the data transmitting / receiving terminal 3 disconnects the communication connection with the examination processing server 6. In step i7, the examination processing server 6 disconnects the communication connection with the data transmitting / receiving terminal 3, proceeds to step i8, and ends the process.

  FIG. 25 is a flowchart showing a process of registering the content data classification result in the examination processing server 6. After the content data is examined by the advertising agency or a third party, when the advertising agency registers the classification result of the content data, the process proceeds to step j0 and the process is started.

  In step j1, the advertising agency causes the examination processing server 6 to activate a classification result registration screen by an input operation to the server input / output unit 23. In step j <b> 2, the advertising agency inputs the classification result to the examination processing server 6 by operating the server input / output unit 23.

  In step j3, the examination processing server 6 stores the input classification result in the server storage unit 25 in a state associated with the content data. In step j4, the examination processing server 6 generates an electronic signature for the classification result.

  In step j5, the examination processing server 6 stores the generated electronic signature data in the server storage unit 25 in a state associated with the electronic signature data and the content data, proceeds to step j6, and ends the processing.

  FIG. 26 is a flowchart showing a process of transmitting content data classification results and electronic signature data from the advertising agency to the advertiser. When the advertising agency transmits the content data classification result and the electronic signature data to the advertiser, the process proceeds to step k0 to start the processing.

  In step k1, the advertising agency instructs the examination processing server 6 to establish a communication connection between the examination processing server 6 and the data transmitting / receiving terminal 3. This instruction is performed by the advertising agency performing an input operation on the server input / output unit 23.

  In step k <b> 2, the examination processing server 6 transmits the classification result and the electronic signature data to the data transmission / reception terminal 3 when communication connection is established with the data transmission / reception terminal 3. In step k3, the data transmitting / receiving terminal 3 receives the classification result and the electronic signature data transmitted from the examination processing server 6.

  In step k4, the examination processing server 6 disconnects the communication connection with the data transmitting / receiving terminal 3. In step k5, the data transmitting / receiving terminal 3 disconnects the communication connection with the examination processing server 6, proceeds to step k6, and ends the process.

  FIG. 27 is a flowchart showing a process of transferring information from the data transmitting / receiving terminal 3 to the content portable terminal 8. When the advertiser transfers the content data, the classification result, and the electronic signature data from the data transmission / reception terminal 3 to the content portable terminal 8, the process proceeds to step l0 and the process is started.

  In step l1, the data transmitting / receiving terminal 3 and the content portable terminal 8 start communication connection with each other. In step l2, the data transmitting / receiving terminal 3 transmits the content data, the classification result, and the electronic signature data to the content portable terminal 8.

  In step l3, the data transmitting / receiving terminal 3 receives the content data, the classification result, and the electronic signature data from the content portable terminal 8. In step l4, the data transmitting / receiving terminal 3 disconnects the communication connection. In step l5, the content portable terminal 8 disconnects the communication connection, proceeds to step l6, and ends the process.

  FIG. 28 is a flowchart showing processing in which the content portable terminal 8 causes the advertisement display terminal 4 to display content data. When the advertisement display terminal 4 is ready to receive information from the content portable terminal 8, the process proceeds to step m0 and the process is started.

  In step m1, the advertiser makes a display request for content data to the specific advertisement display terminal 4. This display request is made when the advertiser transmits the result of classification of the content data to be displayed and the electronic signature data from the content portable terminal 8 to the advertisement display terminal 4.

  In step m2, the content portable terminal 8 receives information regarding whether or not to permit display of content data from the advertisement display terminal 4. The content portable terminal 8 determines whether or not the content data can be displayed based on information regarding whether or not to permit display. If the content portable terminal 8 determines that the content data cannot be displayed, the process proceeds to step m3. If it is determined that the content data can be displayed, the process proceeds to step m8.

  In step m3, the content portable terminal 8 determines whether or not the content data can be displayed by paying an additional fee. This determination is made based on information received from the advertisement display terminal 4 regarding whether or not to permit display of the content data. If the content portable terminal 8 determines that the content data cannot be displayed by paying the additional fee, the process proceeds to step m4. If it is determined that the content data can be displayed by paying the additional fee, the process proceeds to step m5.

  In step m4, the content portable terminal 8 notifies the advertiser who is the user that display of the content data is impossible, and the process proceeds to step m13 and the process ends. In step m5, the content portable terminal 8 notifies the advertiser who is the user of the conditions for displaying the content data.

  In step m6, the advertiser who is the user confirms the conditions for displaying the content data, and determines whether or not the payment of the additional fee is permitted. If the advertiser is allowed to pay the additional fee, the process proceeds to step m7. If the additional fee is refused, the process proceeds to step m13 and the process is terminated.

  In Step m7, the content portable terminal 8 calculates the advertising fee by adding the additional fee to the basic fee necessary for displaying the content data on the advertisement display terminal 4. In step m8, the content portable terminal 8 instructs the advertisement display terminal 4 to display the content data. In step m9, the content portable terminal 8 transmits content data to the advertisement display terminal 4.

  In step m10, when the advertisement display terminal 4 receives the content data, the advertisement display terminal 4 checks whether or not the content data has been falsified by the electronic signature data transmitted from the content portable terminal 8 in step m1. The advertisement display terminal 4 permits the display when the content data has not been tampered with, and does not permit the display when the content data has been tampered with. The advertisement display terminal 4 transmits information related to permission to display the content data to the content portable terminal 8.

  When the content portable terminal 8 receives information related to permission to display content data, the content portable terminal 8 determines whether display of content data is permitted. When the content portable terminal 8 determines that the display of the content data is permitted, the process proceeds to step m11, and when it is determined that the display of the content data is rejected, the process proceeds to step m12.

  In step m11, the content portable terminal 8 performs an advertising fee settlement process, proceeds to step m13, and ends the process. This settlement process is performed by, for example, deduction of an advertising fee using an electronic wallet. In step m12, the content portable terminal 8 notifies the advertiser who is the user that the content data cannot be displayed, and the process proceeds to step m13, where the processing ends.

  FIG. 29 is a flowchart showing processing in which the advertisement display terminal 4 displays content data. When the advertisement display terminal 4 is ready to receive information from the content portable terminal 8, the process proceeds to step n0 and processing is started.

  In step n1, the advertisement display terminal 4 receives the classification result data and the electronic signature data from the content portable terminal 8. In step n2, the advertisement display terminal 4 confirms falsification of the classification result data based on the electronic signature data. When the advertisement display terminal 4 determines that the classification result data has not been tampered with, the process proceeds to step n3, and when it is determined that the classification result data has been tampered with, the process proceeds to step n8.

  In step n3, the advertisement display terminal 4 compares the display permission condition preset in the advertisement display terminal 4 with the classification result. Steps n3 to n7 are determination steps. In step n4, the advertisement display terminal 4 determines whether or not the classification result satisfies the display permission condition. When the advertisement display terminal 4 determines that the classification result satisfies the display permission condition, the process proceeds to step n5, and when it is determined that the classification result does not satisfy the display permission condition, the process proceeds to step n6.

  In step n5, the advertisement display terminal 4 transmits the display permission of the content data to the content portable terminal 8, and proceeds to step n10. In step n6, the advertisement display terminal 4 applies the relaxation condition and compares the classification result with the display permission condition.

  In step n7, the advertisement display terminal 4 applies the relaxation condition and determines whether or not the classification result satisfies the display permission condition. If the advertisement display terminal 4 determines that the classification result does not satisfy the display permission condition even if the relaxation condition is applied, the process proceeds to step n8, and if the relaxation condition is applied, the classification result is determined to satisfy the display permission condition. If YES, go to step n9.

  In step n8, the advertisement display terminal 4 transmits information indicating that the content data cannot be displayed to the content portable terminal 8, and the process proceeds to step n16 to end the process. In step n9, the advertisement display terminal 4 transmits the relaxation condition to the content portable terminal 8.

  In step n10, the advertisement display terminal 4 determines whether or not there is an instruction to display content data from the content portable terminal 8. If the advertisement display terminal 4 determines that there is an instruction to display content data, the process proceeds to step n11. If it is determined that there is no instruction to display content data, the process proceeds to step n16 and the process ends. In step n11, the advertisement display terminal 4 receives the content data from the content portable terminal 8.

  In step n12, the advertisement display terminal 4 compares the received content data with the electronic signature received in step n1, and determines whether the content data has been tampered with. If it is determined by the advertisement display terminal 4 that the content data has been tampered with, the process proceeds to step n13. If it is determined that the content data has not been tampered with, the process proceeds to step n14.

  In step n13, the advertisement display terminal 4 transmits information indicating that the content data cannot be displayed to the content portable terminal 8, and the process proceeds to step n16 to end the process. In step n14, the advertisement display terminal 4 transmits permission to display content data to the content portable terminal 8. In step n15, which is a display control process, the advertisement display terminal 4 displays content data on the display unit for a predetermined time, proceeds to step f16, and the process ends.

  As described above, the advertisement display devices 1 and 5 include the server storage unit 25 and the portable terminal storage unit 75 that are advertisement storage units, the display terminal storage unit 37 that is a display permission storage unit, and the display terminal CPU 31 that is a determination unit. And a video output unit 33 as display control means. The advertisement storage means stores one or a plurality of content data representing an advertisement and a classification result obtained by classifying the content data according to predetermined items in a state of being associated with each other. Display permission conditions determined based on predetermined items are stored in advance by the display permission storage means. The display permission condition is for an owner of the advertisement display terminal 4 or an administrator of the advertisement display terminal 4 such as an advertising agency to set the content data on the advertisement display terminal 4 so that the content data can be displayed. . When display request information for requesting the advertisement display terminal 4 to display any of the content data stored in the advertisement storage means is received by the advertiser of the advertisement information, the content data is determined by the determination means. It is determined whether the display permission condition stored in the display permission storage means is satisfied for the classification result stored in association with the. When the display control means determines that the classification result satisfies the display permission condition by the determination means, the content data is displayed on the advertisement display terminal 4, and the determination means determines that the classification result does not satisfy the display permission condition The content data is not displayed on the advertisement display terminal 4.

  The advertisement display devices 1 and 5 store the content data and the classification result in association with each other in advance, and set display permission conditions in the advertisement display terminal 4 in advance. Thus, when receiving the display request information from the advertiser, the advertisement display devices 1 and 5 automatically and quickly determine whether or not the classification result associated with the content data satisfies the display permission condition. Can do. Therefore, the advertiser transmits display request information to an arbitrary advertisement display terminal 4 at an arbitrary time, and when the display permission condition is satisfied, the content data is immediately displayed from the time when the display request information is transmitted. Can be made.

  Further, the owner of the advertisement display terminal 4 can set display permission conditions on the advertisement display terminal 4. As a result, the advertisement display devices 1 and 5 can prevent the advertisement display terminal 4 from displaying advertisements with contents not desired by the owner of the advertisement display terminal 4 without constantly monitoring.

  Further, identification information associated with each content data and each classification result is created. The display request information includes identification information. When the display request information including the identification information is received, the determination unit determines whether or not the classification result previously associated with the received identification information satisfies the display permission condition stored in the display permission storage unit. When the display control means determines that the classification result satisfies the display permission condition by the determination means, the content data associated with the identification information is displayed on the advertisement display terminal 4, and the classification result satisfies the display permission condition by the determination means. When it is determined that there is no content data associated with the identification information, the content data is not displayed on the advertisement display terminal 4.

  After the identification information is given to the advertiser, the advertiser can display the content data on the advertisement display terminal 4 when the display permission condition is satisfied by transmitting only the advertisement display request information including the identification information. Can do. Thereby, the advertisement storage device can protect the content data and the classification result in the information storage means and prevent falsification of the information. Therefore, the advertisement display devices 1 and 5 can reliably perform the display restriction of the content data of each reproduction display terminal based on the safe and objective classification result.

  Furthermore, an electronic signature is created for the content data and the classification result. The display request information includes content data, a classification result, and an electronic signature. When the display request information is received, it is determined whether or not the classification result has been falsified based on the electronic signature by the determination means. When it is determined that there is no falsification, it is determined whether or not the display permission condition is satisfied for the classification result. When it is determined that there has been falsification, the content data is not displayed on the advertisement display terminal 4.

  After the digitally signed content data and classification results are given to the advertiser, the advertiser allows display by sending advertisement display request information that includes the digitally signed content data and classification results. When the condition is satisfied, the content data can be displayed on the advertisement display terminal 4. The content data and the classification result can detect falsification of information from the time when the electronic signature is performed. Accordingly, the advertisement display devices 1 and 5 can prevent the content data and the classification result from being falsified, and can restrict the display of the content data of each reproduction display terminal based on the safe and objective classification result. it can.

  Further, the predetermined items include items related to the age of the viewer of the content indicated by the content data. Accordingly, the advertisement display devices 1 and 5 set display permission conditions regarding the viewer's age in the advertisement display terminal 4 to prevent content data not suitable for the viewer of the advertisement display terminal 4 from being displayed. Can do. Therefore, the advertisement display devices 1 and 5 can appropriately manage the advertisement display terminal 4 according to the installation location of the advertisement display terminal 4 and the like.

  Further, the predetermined items include items related to the time at which the content data is displayed. Thereby, the advertisement display devices 1 and 5 can set the time at which the content data is displayed on the advertisement display terminal 4 according to the content data. Therefore, the advertisement display devices 1 and 5 can appropriately manage the advertisement display terminal 4 according to the installation location of the advertisement display terminal 4 and the like.

  Further, the predetermined items include items relating to the field of content indicated by the content data. Accordingly, the advertisement display devices 1 and 5 set the display permission condition regarding the field of the content indicated by the content data in the advertisement display terminal 4 so that the content data not suitable for the viewer of the advertisement display terminal 4 is displayed. Can be prevented. Therefore, the advertisement display devices 1 and 5 can appropriately manage the advertisement display terminal 4 according to the installation location of the advertisement display terminal 4 and the like.

  Further, the display permission setting means sets a second display permission condition that relaxes the display permission condition for an item related to the content field by paying an additional fee for permission to display the content data from the advertiser.

  Thereby, the advertisement display devices 1 and 5 can increase the diversity of display permission conditions set by the owner of the advertisement display terminal 4. Therefore, the advertisement display devices 1 and 5 can increase the profits obtained by displaying the content data while reflecting the intention of the owner of the advertisement display terminal 4.

  Furthermore, the advertisement display method includes an advertisement storage process, a display permission storage process, a determination process, and a display control process. In the advertisement storage step, one or a plurality of content data representing an advertisement and a classification result obtained by classifying the content data by a predetermined item are stored in advance in association with each other. In the display permission storing step, the owner of the advertisement display terminal 4 or the administrator of the advertisement display terminal 4 such as an advertising agency is a display permission condition for setting permission to display content data on the advertisement display terminal 4, and is determined in advance. Display permission conditions determined based on the items are stored in advance. In the determination step, when the display request information for requesting the advertisement display terminal 4 to display any one of the content data stored in the advertisement storage step is received by the advertiser of the advertisement information, the content data Whether the display permission condition stored in the display permission storage step is satisfied or not is determined for the classification result stored in association with. In the advertisement display method, when the determination process determines that the classification result satisfies the display permission condition, the content data is displayed on the advertisement display terminal 4, and when the determination result determines that the classification result does not satisfy the display permission condition The content data is not displayed on the advertisement display terminal 4.

  In the advertisement display method, the content data and the classification result are stored in advance in association with each other, and display permission conditions are set in advance in the advertisement display terminal 4. Thus, in the advertisement display method, when display request information from the advertiser is received, it can be automatically and quickly determined whether or not the classification result associated with the content data satisfies the display permission condition. Therefore, the advertiser transmits display request information to an arbitrary advertisement display terminal 4 at an arbitrary time, and when the display permission condition is satisfied, the content data is immediately displayed from the time when the display request information is transmitted. Can be made.

  Further, the owner of the advertisement display terminal 4 can set display permission conditions on the advertisement display terminal 4. Thereby, in the advertisement display method, it is possible to prevent the advertisement display terminal 4 from displaying an advertisement with contents not desired by the advertisement display terminal 4 without constantly monitoring.

DESCRIPTION OF SYMBOLS 1 Advertisement display apparatus 2 Content server 3 Data transmission / reception terminal 4 Advertisement display terminal 5 Advertisement display apparatus 6 Examination processing server 8 Content portable terminal 11 Transmission / reception terminal CPU
DESCRIPTION OF SYMBOLS 12 Transmission / reception terminal input / output part 13 Transmission / reception terminal connection part 14 Transmission / reception terminal memory 15 Transmission / reception terminal memory | storage part 19 Data bus 21 Server CPU
22 server connection unit 23 server input / output unit 24 server memory 25 server storage unit 31 display terminal CPU
32 Display terminal connection unit 33 Video output unit 34 Advertising display unit 35 Display terminal input / output unit 36 Display terminal memory 37 Display terminal storage unit 41 Data transmission / reception processing program 42 Content examination result registration processing program 43 Advertising fee settlement processing program 44 Display permission setting Processing program 45 Display instruction operation processing program 46 Display permission verification processing program 47 Electronic signature processing program 51 Content data 52 Content management table 53 Content examination result data 54 Settlement data 55 Display permission setting data 56 Electronic signature data 57 Electronic wallet data 61 Examination result 71 Portable terminal CPU
72 portable terminal input / output unit 73 portable terminal transmission / reception unit 74 portable terminal memory 75 portable terminal storage unit 79 display terminal transmission / reception unit 81 advertisement display device 82 display terminal 83 server 86 advertisement display device 87 display terminal 88 transmission terminal

Claims (8)

Advertisement storage means for storing one or a plurality of advertisement information representing advertisements and a classification result obtained by classifying the advertisement information according to a predetermined item in a state of being associated with each other;
Display permission storage means for preliminarily storing a display permission condition for setting to a state in which advertisement information can be displayed on the advertisement display terminal, the display permission condition being determined based on the predetermined item;
When display request information for requesting the advertisement display terminal to display any one of the advertisement information stored in the advertisement storage means is received by the advertiser of the advertisement information, the advertisement information is associated with the advertisement information. Determination means for determining whether the display permission condition stored in the display permission storage means is satisfied for the classification result stored in
When the determination unit determines that the classification result satisfies the display permission condition, the advertisement information is displayed on the advertisement display terminal, and the determination unit determines that the classification result does not satisfy the display permission condition. Display control means for preventing the advertisement information from being displayed on the advertisement display terminal. Identification information associated with each advertisement information and each classification result is created,
The display request information includes the identification information,
When receiving the display request information including the identification information, the determination unit determines whether or not the display permission condition stored in the display permission storage unit is satisfied with respect to the classification result previously associated with the received identification information. ,
When the determination unit determines that the classification result satisfies the display permission condition, the display control unit displays the advertisement information associated with the identification information on the advertisement display terminal, and the determination unit displays the classification information. The advertisement display device according to claim 1, wherein when it is determined that the result does not satisfy the display permission condition, the advertisement information associated with the identification information is not displayed on the advertisement display terminal. An electronic signature is created for the advertisement information and the classification result,
The display request information includes the advertisement information, the classification result, and the electronic signature,
The determination means, upon receiving the display request information, determines whether or not the classification result has been falsified based on the electronic signature, and when determining that there is no falsification, whether the display permission condition is satisfied for the classification result The advertisement display device according to claim 1, wherein the advertisement information is not displayed on the advertisement display terminal when it is determined whether or not tampering has occurred.   The advertisement display device according to claim 1, wherein the predetermined item includes an item related to an age of a viewer of an advertisement indicated by advertisement information.   The advertisement display device according to claim 1, wherein the predetermined item includes an item related to a time at which advertisement information is displayed.   The advertisement display device according to claim 1, wherein the predetermined item includes an item related to an advertisement field indicated by advertisement information.   The display permission setting means sets a second display permission condition that relaxes the display permission condition for an item related to the field of the advertisement by paying an additional fee for permission to display advertisement information from the advertiser. The advertisement display device according to claim 6. An advertisement storage step for preliminarily storing one or a plurality of advertisement information representing an advertisement and a classification result obtained by classifying the advertisement information according to a predetermined item;
A display permission storage step for preliminarily storing a display permission condition for setting permission for display of advertisement information in the advertisement display terminal, the display permission condition being determined based on the predetermined item;
When display request information for requesting the advertisement display terminal to display any one of the advertisement information stored in the advertisement storage step is received by the advertiser of the advertisement information, the advertisement information is associated with the advertisement information. A determination step for determining whether or not the display permission condition stored in the display permission storage step is satisfied for the classification result stored in the step;
When the determination result determines that the classification result satisfies the display permission condition, the advertisement information is displayed on the advertisement display terminal, and the determination result determines that the classification result does not satisfy the display permission condition. A display control step of preventing the advertisement information from being displayed on the advertisement display terminal.

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