JP2022059748A - Incentive provision system, incentive provision method and incentive provision program - Google Patents

Abstract

To enable the number of viewing tickets sold from an early stage of a release period to be increased, in a case of selling viewing tickets of digital content with a fixed distribution period during a certain release period before the distribution period.SOLUTION: An incentive provision system comprises a purchase time determination unit 12 that determines which time the purchase date and time of a viewing ticket of a consumer corresponds to during a release period, and an incentive granting unit 13 that grants incentives that are more advantageous as a purchase time is earlier. When a viewing ticket of digital content with a fixed distribution period is released during a certain release period before the distribution period, the incentive provision system enables consumers to be motivated to purchase viewing tickets as soon as possible, and can increase the number of viewing tickets sold from an early stage of the release period.SELECTED DRAWING: Figure 2

Description

The present invention relates to an incentive provision system, an incentive provision method, and an incentive provision program, and in particular, when a viewing ticket for digital content having a fixed delivery period is sold during a certain release period prior to the delivery period. In, it is suitable for use in a system that provides a predetermined incentive to a consumer in response to the purchase of a viewing ticket by the consumer.

In recent years, the distribution of live video (online live) on the Internet has become widely used as a means for individuals and companies to transmit information. Some live videos are distributed by artists and talents for a fee. For paid live videos, a fixed distribution period (viewable period) is set, and viewing tickets are sold during a certain release period prior to the distribution period. Consumers who wish to watch a live video obtain a viewing URL by purchasing a viewing ticket during the sale period. In order to make the live video available for viewing, it may be necessary to link the serial code provided by purchasing the viewing ticket to your personal information and register it by the start of distribution. In this specification, unless otherwise specified, the purchase of a viewing ticket shall include the registration of a serial code.

By the way, there is no limit on the number of tickets for watching live videos due to the capacity when demonstrating at a lecture hall or the like, and basically they are not sold out. Therefore, it is difficult for consumers to have the motivation to buy a viewing ticket as soon as possible (including the motivation to register a serial code as soon as possible). As a result, many consumers rush to purchase viewing tickets just before the end of the sales period, and the current situation is that the number of ticket purchases does not increase easily during the interim period up to that point. In such a sales situation, it is difficult to predict the final number of viewers. Therefore, from the viewpoint of the service provider on the video distribution side, there is a problem that it is difficult to improve the distribution environment such as a server that anticipates the number of viewers and to carry out promotion according to the sales situation during the release period.

In addition, in the system that grants lottery tickets to those who purchased tickets for concerts held at the lecture hall, the winning probability will be increased at the next lottery according to the number of consecutive losses until the previous lottery. There is a known system (see, for example, Patent Document 1). According to the technique described in Patent Document 1, it is possible to increase the number of times a single consumer purchases tickets for a plurality of concerts or the like by increasing the winning probability. However, it cannot be expected that the number of tickets sold for one live video distribution will increase from the early stage of the release period.

Further, there is also known a system that provides a gacha that can be drawn for a limited time to a game user who satisfies a predetermined condition (see, for example, Patent Document 2). In the system described in Patent Document 2, as time elapses within a predetermined period, the lottery becomes disadvantageous (the value of the lottery target content decreases, or the probability of winning a specific lottery target content decreases. ) Is configured. According to the technique described in Patent Document 2, it is possible to give the user the motivation to perform the gacha as soon as possible by satisfying the predetermined conditions as soon as possible and receiving the gacha, but the live video It is a technology unrelated to viewing ticket sales.

Further, there is also known a system that executes a process of giving a predetermined incentive to a user who has purchased a digital content product such as music or video at the time of initial sale (see, for example, Patent Document 3). However, the system described in Patent Document 3 aims to realize effective promotion for sales promotion of new products whose evaluation has not been determined, and to promote efficient development of new products, and has a certain distribution. It is not intended to sell viewing tickets for digital content with a fixed period during a certain release period set before the distribution period.

Japanese Patent No. 3966960 Japanese Unexamined Patent Publication No. 2019-121340 Japanese Unexamined Patent Publication No. 2001-209719

The present invention has been made to solve such a problem, and is a case where a viewing ticket for digital content having a fixed distribution period is sold during a certain release period before the distribution period. The purpose is to be able to increase the number of viewing tickets sold from the early stage of the sale period.

In order to solve the above-mentioned problems, in the present invention, it is determined at which time during the sale period the purchase date and time of the viewing ticket by the consumer corresponds, and the earlier the purchase time, the more advantageous the incentive is provided. ing.

According to the present invention configured as described above, when a viewing ticket for digital content having a fixed distribution period is sold during a certain release period prior to the distribution period, the viewing ticket is sold as soon as possible. Consumers can be motivated to purchase, and the number of viewing tickets sold can be increased from the early stages of the sale period.

It is a figure which shows the whole configuration example of the service provision system including the incentive provision system by 1st Embodiment. It is a block diagram which shows the functional structure example of the incentive provision system by 1st Embodiment. It is a figure for demonstrating the operation example of the purchase time determination part by this embodiment. It is a flowchart which shows the operation example of the incentive provision system by 1st Embodiment. It is a figure which shows the whole configuration example of the service provision system including the incentive provision system by 2nd Embodiment. It is a block diagram which shows the functional composition example of the incentive provision system and the content distribution system by 2nd Embodiment. It is a figure which shows the whole configuration example of the service provision system including the incentive provision system by 3rd Embodiment. It is a block diagram which shows the functional structure example of the incentive provision system by 3rd Embodiment.

(First Embodiment)
Hereinafter, the first embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a diagram showing an overall configuration example of a service providing system including an incentive providing system according to the first embodiment. As shown in FIG. 1, the service providing system 1 according to the first embodiment includes an incentive providing system 100, a ticket sales system 200, and a content distribution system 300. The service providing system 1 of the present embodiment sells a viewing ticket for digital content to consumers, distributes the digital content to the consumer who has purchased the viewing ticket, and gives a predetermined incentive.

The ticket sales system 200 is a server or a group of servers that provide a website for selling viewing tickets for digital contents having a fixed delivery period, and a plurality of consumers during a fixed release period prior to the delivery period. Perform the process for selling the viewing ticket to. The digital contents to be sold are, for example, live videos of concerts and performances provided by artists, talents, and the like. The digital content is not limited to this. For example, it may be a live movie such as sports, or it may be a movie. Further, the video is not limited to a live video, but may be a recorded video in the past. Further, the digital content may be a moving image for xR (VR, AR, MR, SR).

Consumers can access the website of the ticket sales system 200 using their respective terminals (hereinafter referred to as consumer terminals 400) and purchase viewing tickets for desired digital contents. By purchasing a viewing ticket, the consumer obtains an e-mail in which the viewing URL of the digital content is recorded from the ticket sales system 200 on the consumer terminal 400. The consumer terminal 400 is an information processing device such as a smartphone, a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (Personal Digital Assistant), and a wearable device (Wearable Device). The consumer terminal 400 and the ticket sales system 200 are connected via a communication network 500 such as the Internet and a mobile phone network.

The ticket sales system 200 is connected to the content distribution system 300 via a LAN (Local Area Network) or a communication network 500, and information necessary for selling viewing tickets from the content distribution system 300 (related information regarding distribution of digital contents). ) In advance. This related information includes, for example, information such as the title of the digital content to be sold, the artist name, the distribution period, the ticket sale period, and the selling price. The content of the related information shown here is an example, and is not limited to this.

Further, when the viewing ticket is purchased by the consumer, the ticket sales system 200 notifies the content distribution system 300 of the result of the purchase of the viewing ticket as purchase information. This purchase information includes information that can identify the digital content corresponding to the purchased viewing ticket and information that can identify the consumer who purchased the viewing ticket. The information that can identify the consumer is, for example, the e-mail address of the consumer terminal 400, which is input from the consumer terminal 400 when the viewing ticket is purchased. This purchase information may include consumer personal information required for authentication.

The ticket sales system 200 is also connected to the incentive provision system 100 via a LAN or a communication network 500, and the ticket sales system 200 notifies the incentive provision system 100 of the above-mentioned related information in advance, and the incentive provision system 100 Is remembered in. Further, the ticket sales system 200 notifies the incentive providing system 100 of the above-mentioned purchase information each time the viewing ticket is purchased by the consumer.

The incentive providing system 100 is a server or a group of servers that executes a process of giving a predetermined incentive to a consumer in response to the purchase of a viewing ticket by the consumer. That is, the incentive providing system 100 executes a process of giving a predetermined incentive to the consumer who purchased the viewing ticket when the purchase information is input from the ticket sales system 200. When the viewing condition of the digital content is to register the serial code provided by purchasing the viewing ticket, the incentive providing system 100 gives a predetermined incentive to the consumer who registered the serial code. Execute the process. The details of the processing of the incentive providing system 100 will be described later.

The consumer terminal 400 is connected to the incentive providing system 100, the ticket sales system 200, and the content distribution system 300 via the communication network 500. After accessing the ticket sales system 200 and purchasing a viewing ticket, the consumer terminal 400 receives a notification from the incentive providing system 100 notifying that a predetermined incentive has been given according to the purchase of the viewing ticket. This notification is made, for example, by sending an email addressed to the email address included in the purchase information.

The incentive given by the incentive providing system 100 is the right to execute the digital event content in which a predetermined process is executed according to the operation of the consumer. This digital event content is, for example, a lottery (gacha). By accessing the incentive providing system 100 from the consumer terminal 400 using the URL included in the e-mail notified from the incentive providing system 100, the consumer executes the gacha as much as the provided execution right. It is possible.

The content distribution system 300 is for viewing the digital content of the viewing ticket sold by the ticket sales system 200 for the consumer terminal 400 of the consumer indicated by the purchase information input from the ticket sales system 200 or another content viewing. Executes the process of delivering to the terminal (not shown). The consumer terminal 400 can receive the distribution of the digital content by accessing the content distribution system 300 during the distribution period of the digital content by using the viewing URL obtained from the ticket sales system 200.

FIG. 2 is a block diagram showing a functional configuration example of the incentive providing system 100 according to the first embodiment. As shown in FIG. 2, the incentive providing system 100 according to the first embodiment has a purchase information input unit 11, a purchase time determination unit 12, an incentive granting unit 13, an event execution unit 14, and a related information input unit 15 as functional configurations. It is equipped with. Further, the incentive providing system 100 according to the first embodiment includes a related information storage unit 10 as a storage medium.

Each of the above functional blocks 11 to 15 can be configured by any of hardware, DSP (Digital Signal Processor), and software. For example, when configured by software, each of the above functional blocks 11 to 15 is actually configured to include a computer CPU, RAM, ROM, etc., and is a program stored in a recording medium such as RAM, ROM, hard disk, or semiconductor memory. Is realized by the operation of. In particular, the functional blocks 11 to 13 are realized by operating the incentive providing program.

The related information input unit 15 inputs related information including a distribution period, a ticket sale period, and the like of digital contents to be sold from the ticket sales system 200, and stores the related information in the related information storage unit 10. The related information input unit 15 inputs related information from the ticket sales system 200 until the release period of the digital content is started, and stores the related information in the related information storage unit 10. Although an example of inputting related information from the ticket sales system 200 has been described here, the present invention is not limited to this. For example, the related information input unit 15 may input related information from the content distribution system 300.

The purchase information input unit 11 inputs purchase information indicating that the viewing ticket for the digital content has been purchased by the consumer from the ticket sales system 200. As described above, this purchase information includes information that can identify the digital content from which the viewing ticket was purchased (for example, the title of the digital content) and information that can identify the consumer who purchased the viewing ticket (for example, consumption). (Email address of the consumer terminal 400) is included. The content of the identification information shown here is an example, and is not limited to this. For example, the consumer identification information may further include the consumer's name and the like.

The purchase time determination unit 12 refers to the related information stored in the related information storage unit 10, and when the purchase date and time of the viewing ticket related to the purchase information input by the purchase information input unit 11 is during the sale period. Determine if applicable. For example, the purchase time determination unit 12 sets n division periods by dividing the sales period of the viewing ticket, and determines which division period the purchase date and time of the viewing ticket corresponds to. Here, as an example, as shown in FIG. 3, the first period P ₁ to the fourth period P are divided into four equal parts by dividing the viewing ticket sale period P _a (the period from the sale _start date and time T _s to the sale end date and time Te). The _four division periods of 4 are set, and it is determined which division period the purchase date and time of the viewing ticket corresponds to.

The incentive giving unit 13 gives the consumer an incentive that is more advantageous as the purchase time is earlier, according to the purchase time determined by the purchase time determination unit 12. As described above, the incentive granting unit 13 grants the execution right of the gacha (hereinafter referred to as the gacha execution right) in which the lottery is executed according to the operation of the consumer as an incentive, and the purchase time determination unit 12 determines. The earlier the purchase time, the more times the gacha execution right is granted.

For example, if the purchase time of the viewing ticket corresponds to the _first period P1, it corresponds to the gacha execution right for three times, if it corresponds to the _second period P2, it corresponds to the gacha execution right for two times, and it corresponds to the _third period P3. In that case, the right to execute one gacha is granted. If the purchase time of the viewing ticket falls under P4 of the _fourth period, the incentive granting unit 13 does not grant the gacha execution right.

Here, the incentive granting unit 13 may collectively grant the gacha execution right for the number of times according to the purchase time determined by the purchase time determination unit 12, or the sale period ends from the purchase date and time of the viewing ticket. It may be given sequentially during the period until the date and time _Te . The gacha execution right is granted, for example, by sending an e-mail to the consumer terminal 400 informing that the gacha execution right has been granted and the URL of the incentive providing system 100 to be accessed when the gacha is executed.

When granting gacha execution rights to consumers in sequence, for example, the following can be done. That is, when the purchase time of the viewing ticket corresponds to the first period P ₁ and the gacha execution right for three times is granted, the end date and time T ₁ of the first period P ₁ and the end date and time T ₂ of the second period P ₂ , The end date and time T3 of the _third period _P3 is given one gacha execution right. If the purchase time of the viewing ticket corresponds to the _second period P2 and the right to execute the gacha for _two times is granted, the end date and time T2 of the _second period P2 and the end date and time T3 of the _third period _P3 are respectively. Grant the right to execute gacha once. If the purchase time of the viewing ticket falls under the _third period P3 and the right to execute one gacha is granted _, the right to execute one gacha is granted at the end date and time T3 of the _third period P3.

The timing of sequentially granting the gacha execution right is not limited to this. For example, one gacha execution right may be granted immediately at the time of purchasing a viewing ticket, and then one gacha execution right may be sequentially granted at predetermined time intervals.

The period during which the gacha can be executed may be set for each of the gacha execution rights sequentially granted by the incentive granting unit 12. For example, the end date and time Ti + 1 of the ( _i + 1) th period Pi ₊ 1 is given to the gacha execution right given to the end date and time Ti ( _i = 1, 2, 3) of the i-th period _{Pi + 1} . However, it is possible to set up to (T ₄ = The) as the _gacha executable period. It should be noted that a predetermined period may be set as the gacha executable period from the time when the gacha execution right is granted. Here, each of the gacha execution rights for which an executable period is set may be set so that it can be carried over to the next executable period when the respective executable period has passed, or the carry-over may be carried out. You may set it so that it cannot be done.

The event execution unit 14 executes the gacha as digital event content in response to the consumer's operation performed through the consumer terminal 400. That is, the event execution unit 14 receives a gacha execution request for exercising the gacha execution right from the consumer terminal 400, and executes the gacha (lottery). At this time, it may be possible to authenticate whether or not the gacha execution request is valid. Authentication can be performed, for example, as follows. That is, when the incentive granting unit 13 grants the gacha execution right, the consumer identification information and the gacha execution right identification information are associated and stored. Then, the identification information of the consumer and the identification information of the gacha execution right are included in the gacha execution request, and the matching determination is performed by collating the information.

When the gacha execution right is set so that it cannot be carried over to the next period, the event execution unit 14 authenticates whether or not the gacha execution request has been sent from the consumer terminal 400 during the legitimate period. , Run the gacha. That is, when the incentive granting unit 13 grants the gacha execution right, the period during which the gacha can be executed is stored in association with the identification information of the gacha execution right. Then, when the gacha execution request is sent from the consumer terminal 400, the event execution unit 14 determines whether or not the transmission date and time corresponds to the executable period of the gacha, and only if it corresponds to the gacha. To execute.

The prizes won by executing the gacha can be set arbitrarily, but by making it related to the digital content that the consumer purchased the viewing ticket, it is possible to attract the consumer to execute the gacha. It is possible. In this embodiment, the earlier the viewing ticket is purchased during the sale period, the more gacha execution rights are granted. Therefore, the earlier the viewing ticket is purchased, the more chances of obtaining the related prize of the digital content. This can attract consumers to buy viewing tickets as soon as possible.

Consumers can enjoy by executing gacha from the purchase of viewing tickets to the arrival of the digital content distribution period. By sequentially granting gacha execution rights from the purchase date and time of the viewing ticket to the end date and time of the sale period, consumers can enjoy the period from the purchase of the viewing ticket to the start of distribution of digital content. You can continue to enjoy the gacha related to the digital content.

FIG. 4 is a flowchart showing an operation example of the incentive providing system 100 according to the first embodiment. Here, the operation of granting the gacha execution right is shown, and the operation of executing the gacha is omitted.

First, the purchase information input unit 11 inputs purchase information indicating that the viewing ticket for the digital content has been purchased by the consumer from the ticket sales system 200 (step S1). When the purchase information is input, the purchase time determination unit 12 refers to the related information stored in the related information storage unit 10, and the purchase date and time of the viewing ticket related to the purchase information input by the purchase information input unit 11. It is determined which time during the sale period (which division period of the _first period P1 to the _fourth period P4 corresponds to) (step S2).

Then, the incentive granting unit 13 makes a setting to grant the consumer the right to execute the gacha a number of times according to the purchase time determined by the purchase time determination unit 12 (step S3). For example, when the purchase date and time of the viewing ticket corresponds to the _i -period Pi during the sale period, the setting for sequentially granting the gacha execution right for (4-i) times is made. Here, _j = i is set as the end date and time Tj of the _jth period Pj, which represents the timing for granting the gacha execution right.

After that, the incentive giving unit 13 determines whether or not the end date and time T _j (initially _Ti ) of the j-th period P _j has arrived (step S4). If the end date and time T _j of the jth period P _j has not yet arrived, the process proceeds to step S7. On the other hand, when the end date and time T _j of the jth period P _j arrives, the incentive granting unit 13 grants the consumer one gacha execution right (step S5). Specifically, an e-mail notifying that the gacha execution right has been granted and the URL of the incentive providing system 100 to be accessed when executing the gacha is transmitted to the consumer terminal 400.

After executing the granting of the gacha execution right, the incentive granting unit 13 resets the timing of granting the gacha execution right to the end date and time of the next period (step S6). Here, j = j + 1 is set as the end date and time _Tj of the _jth period Pj, which represents the timing for granting the gacha execution right. That is, after the first gacha execution right is granted, the end date and time _{Ti + 1} of the first (i + 1) period _{Pi + 1} is set as the timing for granting the gacha execution right next (j = i + 1). After granting the second gacha execution right, the end date and time _{Ti + 2} of the first (i + 2) period _{Pi + 2} is set as the timing for granting the gacha execution right next (j = i + 2).

Then, it is determined whether or not the timing T _j for granting the gacha execution right newly set in step S6 is the end date and time _Te (= T ₄ ) of the release period (step S7). Here, if it is determined that the newly set grant timing T _j is not the end date and time _Te of the release period, the process returns to step S4. On the other hand, when it is determined that the newly set grant timing T _j is the end date and time _Te of the release period, the processing of the flowchart shown in FIG. 4 ends.

As described in detail above, in the first embodiment, it is determined at which time during the sale period the consumer purchases the viewing ticket, and the earlier the purchase time is, the more advantageous the incentive is given. I have to. Specifically, the earlier the purchase time, the more times the gacha execution right is granted. This motivates consumers to purchase viewing tickets as soon as possible when selling digital content viewing tickets with a fixed distribution period during a certain release period prior to the distribution period. It can be given, and the number of viewing tickets sold can be increased from the early stage of the release period. This makes it easier to predict the final number of viewers, improve the distribution environment such as servers that anticipate the number of viewers, and facilitate promotion according to the sales situation during the release period. can.

(Second embodiment)
Next, a second embodiment of the present invention will be described with reference to the drawings. FIG. 5 is a diagram showing an overall configuration example of the service providing system 1A including the incentive providing system 100A according to the second embodiment. As shown in FIG. 5, the service providing system 1A according to the second embodiment includes an incentive providing system 100A, a ticket sales system 200, and a content distribution system 300A. The incentive providing system 100A and the content distribution system 300A are connected via a LAN or a communication network 500.

FIG. 6 is a block diagram showing a functional configuration of the incentive providing system 100A and the content distribution system 300A according to the second embodiment. In FIG. 6, those having the same reference numerals as those shown in FIG. 2 have the same functions, and therefore, duplicate description will be omitted here. As shown in FIG. 6, the incentive providing system 100A according to the second embodiment includes an event execution unit 14A instead of the event execution unit 14, and further includes a gaze object information input unit 16.

Further, the content distribution system 300A includes a gaze object detection unit 31 as a functional configuration. Although the content distribution system 300A has a functional configuration necessary for distributing digital content to the consumer terminal 400, the illustration and related explanations are omitted because it is not directly related to the provision of incentives. do. Here, only the functional configuration related to the granting of incentives will be illustrated and described.

The gaze object detection unit 31 detects an object that the consumer is gazing at while viewing the digital content distributed from the content distribution system 300A to the consumer terminal 400 or the content viewing terminal, and detects the gaze object. The identification information and the consumer identification information are stored in association with each other. For example, when the digital content is a live video of a concert by a group artist, the gaze object detection unit 31 detects which artist the consumer was most gaze at.

When a live moving image is, for example, an xR image and a head-mounted display is used as a content viewing terminal, when the viewer moves his / her head, the displayed image dynamically changes according to the movement. Therefore, for example, for a predetermined area in the center set on the display screen of the head-mounted display, it is detected which artist is displayed most while watching the live video, and the artist displayed most is selected. It is possible to detect it as an object that the consumer was watching.

For example, the gaze object detection unit 31 may move the head of a consumer wearing a head-mounted display (from the head-mounted display) in a live video having a wide range (for example, 360 degrees) of view created for distribution. The object that the consumer is paying attention to is detected based on the moving image of the area actually distributed to the consumer terminal 400 by the content distribution system 300 according to the motion information of the head transmitted to the content distribution system 300).

The content distribution system 300 distributes a wide range of live video to the consumer terminal 400, and the computer with a built-in head mount display executes the process of extracting and displaying the video in the area corresponding to the movement of the consumer's head. In this case, information indicating the region of the moving image displayed by the built-in computer is transmitted to the content distribution system 300, and the gaze object detection unit 31 detects the gaze object of the consumer based on this information. Alternatively, a computer with a built-in head-mounted display may execute a process of detecting a consumer's gaze object and transmit the resulting information to the content distribution system 300. In this case, the gaze object detection unit 31 detects the gaze object of the consumer with the information sent from the head-mounted display.

When the live video is a two-dimensional image displayed on a smartphone or personal computer, for example, the line-of-sight detection sensor installed on the smartphone or personal computer detects the line of sight of the consumer who is watching the digital content to perform the live video. It is possible to detect the artist that the consumer was watching while watching the video. In this case, the consumer terminal 400 generates time-series information of the line-of-sight detection position indicating which position the consumer was looking at at which playback time of the digital content, and transmits the time-series information to the content distribution system 300. The gaze object detection unit 31 of the content distribution system 300 detects the gaze object of the consumer based on this time-series information.

Here, an example in which the object to be watched is an artist (human) has been described, but the present invention is not limited to this. Anything that is displayed in the digital content will do. Actually, among the various items displayed in the digital content, the one specified by the digital content distribution service provider (or the incentive provider) is set in advance as the object of gaze detection, and the object is the object. The object that the consumer has been paying close attention to is detected as the object to be watched. What the distribution service provider or the like designates as the object of gaze detection is, for example, related to the prize provided by winning the gacha.

The gaze object detection unit 31 provides the incentive providing system 100A with information indicating the detection result of the gaze object (for example, information stored in association with the identification information of the gaze object and the identification information of the consumer). The gaze object information input unit 16 of the incentive providing system 100A inputs and stores the gaze object information.

When the event execution unit 14A executes a gacha in response to an operation by a consumer who has been gazing at the gaze object since the gaze object information input unit 16 has stored the gaze object information for a certain consumer. In addition, the gacha is executed using the detection result of the gaze object. That is, it was required to exercise the gacha execution right granted by purchasing a viewing ticket for another digital content after the object to be watched was detected while the consumer was viewing one digital content. At that time, the event execution unit 14A executes the gacha by using the detection result of the gaze object related to the consumer. The gacha using the detection result of the gaze object is, for example, a gacha in which contents and products related to the gaze object are included as a free gift.

Here, in the event execution unit 14A, the gacha execution right granted when the purchase time determined by the purchase time determination unit 12 is earlier, the more advantageous the execution result of the gacha performed in relation to the gaze object is for the consumer. It is controlled so as to be. As an example, the gacha execution right granted when the purchase time is early makes it easier to win the prize related to the object to be watched. Alternatively, it may be easier to win a higher-value prize for the object to be watched. High-value prizes are, for example, rare content that cannot be easily obtained for the object to be watched, or products with higher monetary value.

According to the second embodiment configured in this way, the earlier the time to purchase the viewing ticket during the sale period, the more times the gacha execution right can be obtained, and the consumer can previously obtain the digital content. It becomes easier to win a prize related to the object that was being watched at the time of viewing (or a prize that is more valuable with respect to the object to be watched). The object that the consumer was watching is likely to be of great interest to the consumer. Therefore, if the viewing ticket is purchased early, it becomes easy to win a prize related to the object with a strong interest, which leads to motivation for the consumer to purchase the viewing ticket as soon as possible. Thereby, according to the second embodiment, the number of viewing tickets sold can be increased more effectively from the early stage of the sale period. In addition, consumers can enjoy the period from the purchase of viewing tickets to the distribution of digital contents by gacha.

The second embodiment has been described as having the function of the first embodiment in which the gacha execution right is granted a large number of times as the viewing ticket is purchased at an early stage, but it is configured not to have this function. You may. That is, regardless of the purchase time of the viewing ticket, only one gacha execution right is granted, and when the one gacha is executed, the function of the event execution unit 14A according to the second embodiment is applied. You may do it.

(Third embodiment)
Next, a third embodiment of the present invention will be described with reference to the drawings. FIG. 7 is a diagram showing an overall configuration example of the service providing system 1B including the incentive providing system 100B according to the third embodiment. As shown in FIG. 7, the service providing system 1B according to the third embodiment includes an incentive providing system 100B, a ticket sales system 200, and a content distribution system 300.

FIG. 8 is a block diagram showing a functional configuration of the incentive providing system 100B according to the third embodiment. Note that, in FIG. 8, those having the same reference numerals as those shown in FIG. 2 have the same functions, and therefore, duplicate description will be omitted here. As shown in FIG. 8, the incentive providing system 100B according to the third embodiment includes an incentive giving unit 13B and an event executing unit 14B in place of the incentive giving unit 13 and the event executing unit 14.

The incentive granting unit 13B does not grant the gacha execution right for a plurality of times as in the first embodiment as an incentive that becomes more advantageous as the purchase time determined by the purchase time determining unit 12 is earlier, but for one time. Only grant the right to execute gacha. At that time, the incentive granting unit 13B grants the gacha execution right set so that the earlier the purchase time determined by the purchase time determination unit 12 is, the more advantageous the gacha execution result is to the consumer. The gacha execution right granted by the incentive granting unit 13B is set with information indicating which of the _first period P1 to the _fourth period P4 was granted during the split period, and during the earlier split period. The more given, the more advantageous it is set.

The event execution unit 14B has a gacha execution right granted when the purchase time determined by the purchase time determination unit 12 is early (a gacha execution right set to be granted during the earlier division period). The more, the gacha is executed by controlling the execution result of the gacha to be advantageous to the consumer. The advantage of gacha execution results for consumers is, for example, that rare content that cannot be easily obtained is won, or that a product with higher monetary value is won.

Also in the third embodiment configured as described above, when a viewing ticket for digital content having a fixed distribution period is sold during a certain release period prior to the distribution period, the viewing ticket is used. Consumers can be motivated to purchase as soon as possible, and the number of viewing tickets sold can be increased from the early stages of the release period.

The third embodiment described above may be applied in combination with the second embodiment.

In the first to third embodiments, gacha (lottery) has been described as an example of digital event content in which a predetermined process is executed according to a consumer operation, but the present invention is not limited thereto. For example, the digital event content may be a game. The game in this case may be anything, but is preferably a game related to digital content for which the consumer has purchased a viewing ticket.

Regarding the game, the execution result is advantageous for the consumer, for example, it becomes easier to obtain items related to the artist in the game, or it becomes easier to increase the intimacy with the artist's character. .. Consumers can enjoy by playing a game related to the digital content from the purchase of the viewing ticket to the start of the distribution period of the digital content.

In the first embodiment, the example in which the gacha execution right is used to set the gacha executable period and the gacha can be carried over to the next executable period when the executable period has passed will be described. However, it is also possible to apply this function as follows. That is, when the event execution unit 14 exercises the execution right carried over from the previous period and the execution right of the current period together to execute the digital event content, the execution result of the digital event content is the consumer. Control to be more advantageous for.

With this configuration, it is possible to give consumers more motivation to purchase viewing tickets as soon as possible and acquire more gacha execution rights in order to obtain more favorable execution results. .. Consumers can also choose to exercise the acquired multiple gacha execution rights once, or carry over to the next time or later to obtain more favorable execution results, and exercise the gacha more. It will be possible to enjoy even more.

Further, in the first to third embodiments, the configuration in which the incentive providing systems 100, 100A and 100B include the event execution units 14, 14A and 14B has been described, but the configuration may be provided in the content distribution systems 300 and 300A. ..

Further, in the first to third embodiments, an example in which the incentive providing system 100, 100A, 100B, the ticket sales system 200, and the content distribution system 300, 300A are separately configured has been described. Not limited. For example, the ticket sales system 200 may be configured to include the incentive providing systems 100, 100A, 100B. Alternatively, the content distribution systems 300, 300A may be configured to include the incentive provision systems 100, 100A, 100B.

In addition, the above-mentioned first to third embodiments are merely examples of embodiment of the present invention, and the technical scope of the present invention should not be interpreted in a limited manner by these. It is something that does not become. That is, the present invention can be implemented in various forms without departing from its gist or its main features.

11 Purchase information input unit 12 Purchase time determination unit 13, 13B Incentive granting unit 14, 14A, 14B Event execution unit 15 Related information input unit 16 Gaze object information input unit 31 Gaze object detection unit 100, 100A, 100B Incentive provision system 200 Ticket sales system 300, 300A Content distribution system 400 Consumer terminal

Claims (12)

When a viewing ticket for digital content with a fixed distribution period is sold during a certain release period prior to the distribution period, the consumer receives a predetermined incentive according to the purchase of the viewing ticket by the consumer. It is an incentive provision system to provide to
A purchase information input unit for inputting purchase information indicating that the viewing ticket has been purchased by the consumer, and a purchase information input unit.
A purchase time determination unit that determines which time during the sale period the purchase date and time of the viewing ticket related to the purchase information input by the purchase information input unit corresponds to.
An incentive providing system including an incentive giving unit that gives an incentive that becomes more advantageous as the purchase time is earlier, according to the purchase time determined by the purchase time determination unit. The incentive granting unit provides the execution right of the digital event content in which a predetermined process is executed according to the operation of the consumer as the incentive, and the earlier the purchase time determined by the purchase time determination unit, the more. The incentive providing system according to claim 1, wherein the right to execute the number of times is granted. The incentive granting unit shall sequentially grant the execution right of the number of times according to the purchase time determined by the purchase time determination unit during the period from the purchase date and time of the viewing ticket to the end date and time of the sale period. The incentive providing system according to claim 2. The incentive providing system according to claim 3, wherein each of the execution rights of the digital event contents sequentially granted by the incentive giving unit has a period in which the digital event contents can be executed. Each of the execution rights of the digital event content sequentially granted by the incentive granting unit is set so that the digital event content can be carried over to the next executable period when the executable period has passed. The incentive providing system according to claim 4, wherein the incentive provision system is characterized. The incentive granting unit provides the execution right of the digital event content in which a predetermined process is executed according to the operation of the consumer as the incentive, and the earlier the purchase time determined by the purchase time determination unit, the more the above. The incentive providing system according to claim 1, wherein the execution result of the digital event content is given an incentive set to be advantageous to the consumer. The incentive providing system according to any one of claims 2 to 6, wherein the digital event content is a lottery. The incentive providing system according to any one of claims 2 to 6, wherein the digital event content is a game. Further equipped with an event execution unit that executes the above digital event content,
When the digital event content is executed by exercising the execution right carried over from the previous period and the execution right of the current period together, the event execution unit consumes the execution result of the digital event content. The incentive providing system according to claim 5, wherein the incentive providing system is controlled so as to be advantageous to the person. A gaze object information input unit for inputting gaze object information indicating the detection result of the object that the consumer was gazing at while viewing the digital content, and a gaze object information input unit.
Further equipped with an event execution unit that executes the above digital event content,
The event execution unit executes the digital event content in response to an operation by a consumer indicating that the gaze object has been gazed by the gaze object information input by the gaze object information input. The more the execution right granted when the purchase time determined by the purchase time determination unit is earlier, the more advantageous the execution result of the digital event content performed in relation to the gaze object is to the consumer. The incentive providing system according to any one of claims 1 to 8, wherein the incentive providing system is controlled so as to be. When a viewing ticket for digital content with a fixed distribution period is sold during a certain release period prior to the distribution period, the consumer receives a predetermined incentive according to the purchase of the viewing ticket by the consumer. It is an incentive provision method in which a computer executes the processing provided to
A step in which the purchase information input unit of the computer inputs purchase information indicating that the viewing ticket has been purchased by the consumer, and
A step in which the purchase time determination unit of the computer determines which time during the sale period the purchase date and time of the viewing ticket related to the purchase information input by the purchase information input unit corresponds to.
A method for providing an incentive, wherein the incentive giving unit of the computer has a step of giving an incentive that becomes more advantageous as the purchase time is earlier, according to the purchase time determined by the purchase time determination unit. When a viewing ticket for digital content with a fixed distribution period is sold during a certain release period prior to the distribution period, the consumer receives a predetermined incentive according to the purchase of the viewing ticket by the consumer. It is a program for providing incentives to make a computer execute the processing provided to
A purchase information input means for inputting purchase information indicating that the viewing ticket has been purchased by the consumer.
A purchase time determination means for determining which time during the sale period the purchase date and time of the viewing ticket related to the purchase information input by the purchase information input means corresponds to, and a purchase determined by the purchase time determination means. A program for providing an incentive to make the above-mentioned computer function as an incentive giving means for giving an incentive that becomes more advantageous as the purchase time is earlier, depending on the time.

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