WO2013190595A1 - Advertisement information distribution system - Google Patents

Advertisement information distribution system Download PDF

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Publication number
WO2013190595A1
WO2013190595A1 PCT/JP2012/004012 JP2012004012W WO2013190595A1 WO 2013190595 A1 WO2013190595 A1 WO 2013190595A1 JP 2012004012 W JP2012004012 W JP 2012004012W WO 2013190595 A1 WO2013190595 A1 WO 2013190595A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
information
advertiser
advertisement information
user
Prior art date
Application number
PCT/JP2012/004012
Other languages
French (fr)
Japanese (ja)
Inventor
陽介 百瀬
Original Assignee
Momose Yosuke
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Momose Yosuke filed Critical Momose Yosuke
Priority to PCT/JP2012/004012 priority Critical patent/WO2013190595A1/en
Publication of WO2013190595A1 publication Critical patent/WO2013190595A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Definitions

  • the present invention relates to an advertisement information providing system for providing advertisement information to a user via a wide area network.
  • advertisement information including a hyperlink is displayed on an advertiser's homepage, etc., and the web page reference is sent from the advertiser to the web page according to the number of times the web page reference is selected.
  • a business model has already been established in which advertising fees are paid to owners.
  • an advertisement storage unit 74 that stores a plurality of advertisement information 73 provided from a plurality of advertiser computers 71 via a network 72 is provided.
  • Advertising information distribution comprising a management computer 75 provided, a user host computer 76 connected to the management computer 75 via a network 72, and a printing device 77 connected to the user host computer 76.
  • a system 70 has been proposed (Patent Document 1).
  • the user of the printing device 77 receives document data, copy / scan data, etc. from the user-side host computer 76.
  • a request for printing predetermined data is sent to the printing device 77.
  • the user-side host computer 76 displays a selection screen (not shown in FIG. 4) for inputting whether or not to print an advertisement on the printed material 79 on the display device 78. The person selects whether to print the advertisement information and the advertiser to be printed from the selection screen.
  • predetermined advertisement information 73 is printed on the blank area on the printed matter 79, and the user of the printing apparatus 77 receives a predetermined score from the advertiser for the number of printed advertisement information. By receiving the points that can be received, the advertising revenue is reduced.
  • the printing cost is given to the user of the printing apparatus by the grant point, and the advertisement information is provided only to the interested user. Therefore, efficient advertisement is possible.
  • the advertiser cannot distribute advertisements at any time, and the user of the printing apparatus can make a safe advertisement for the printed advertisement content. For example, an advertisement that is not suitable for adolescents is printed. Also, the print timing of the advertisement information cannot be controlled by the advertiser side, and the user of the printing apparatus cannot be grasped by the advertiser side. Also had a defect.
  • JP 2006-268759 A JP 2006-268759 A
  • the problem to be solved by the present invention is that the advertising information can be distributed at any timing of the advertiser, and the advertising information is distributed to the user who desires the advertiser and has high advertising effect. It is also possible to provide advertisements that are secured to the user side.
  • an advertisement information distribution system that distributes and outputs advertisement information to a user computer owned by a predetermined user.
  • Manages the advertiser computer managed by the owner and the attribute information of the user to whom the advertisement is distributed provides the information of the distribution destination user according to the request from the advertiser, and permits the distribution of the advertisement information
  • the management computer is requested to examine advertisement creation means for creating advertisement information and whether the advertisement information created by the advertisement creation means can be distributed.
  • the management computer includes an advertisement information distribution means for distributing and an advertisement information storage means for storing the advertisement information to be distributed, and the management computer examines whether or not the advertisement information can be distributed requested by the advertisement information examination request means.
  • Advertisement information reviewing means advertisement information editing lock / reply means for sending the information to the advertiser computer after disabling editing of advertisement information for the advertisement information passed by the advertisement information reviewing means, and the delivery destination User information providing means for sending the user information to which the advertising information is to be distributed, requested by the user information requesting means, to the advertiser computer;
  • User attribute information storage means for storing user attribute information, wherein the user computer receives advertisement information received by the advertisement information distribution means and received by the advertisement information reception means.
  • An advertisement information reflecting means for inserting advertisement information into a predetermined position of the print layout data is provided.
  • the advertisement created by the advertiser is transmitted to the management computer, and the advertisement information review means of the management computer examines whether or not the advertisement content is appropriate. Further, when it is determined that the content is appropriate as a result of the examination, the advertisement information editing lock / reply means sends the information to the advertiser in a state where the editing of the advertisement content is locked. Further, when the advertiser distributes the examined advertisement information, the advertiser sets the attribute information conditions of the user who desires distribution in advance, for example, the attribute information of the distribution destination user's job type, region, etc. The user information requesting means of the management computer is requested to provide the user information of the corresponding user via.
  • the advertisement information distribution system is characterized in that the advertisement information reviewing means identifies that the advertisement information that has been determined to be distributed as a result of the review of distribution availability has passed the review.
  • the user computer includes an advertisement information identification unit capable of identifying the advertisement identification information.
  • the user computer to which the advertisement is distributed determines whether or not the advertisement information is determined to be appropriate by the examination of the management computer that is a third party, and does not pass the examination. Advertisement information can be rejected by the advertisement information receiving means.
  • the advertiser computer includes advertiser information transmission means for transmitting the attribute information of the advertiser to the management computer
  • the management computer includes: Advertiser information examination means for examining the advertiser attribute information transmitted by the advertiser information transmission means; Advertiser information storage means for saving the advertiser attribute information; Provides advertiser identification information that allows advertisers that have passed the review to edit the advertising information delivered to the user computer and identify the advertiser that has passed the review,
  • the user computer includes an advertiser identification means for identifying the advertiser identification information.
  • the user computer to which the advertisement is distributed determines whether or not the advertiser of the advertisement information is determined to be an appropriate advertiser by the examination of the management computer that is a third party, by the advertiser identifying means,
  • the advertisement information receiving means can refuse the reception of advertisement information from advertisers that have not passed the examination.
  • the user attribute information includes a plurality of attribute items
  • the distribution destination user information requesting means combines the plurality of attribute items to obtain user information. It is possible to request the provision of
  • the advertisement information distribution system is such that the management computer charges the advertiser of the advertisement information when the management computer passes the examination by the advertisement information examination means.
  • the advertisement information reviewing means includes, in the advertisement information, advertisement identification information that can identify that the examination has passed only when the advertiser has paid the amount charged by the advertisement information approval and billing means. It is characterized by giving.
  • the management computer transmits user information having a predetermined attribute requested by the distribution destination user information requesting means of the advertiser computer to the advertiser computer.
  • a user information provision billing unit that charges the advertiser when the advertiser pays the amount charged by the advertisement information approval billing unit. Only the advertisement information that can identify that the examination has been passed is added to the advertisement information.
  • the user computer includes an advertisement output number counting means for counting the number of advertisement outputs
  • the management computer collects the advertisement output count counted by the advertisement output count counting means from each user computer via the wide area network, and charges the advertiser according to the advertisement output count. It is characterized by providing.
  • the advertiser pays the advertisement output fee to the mediator who owns the management computer according to the number of times the advertisement is output.
  • the advertisement information reflecting means reduces the user data in the print layout when the advertisement insertion area does not exist on the print layout.
  • An advertisement insertion area creating means for creating an insertion area is provided.
  • advertisement information can be inserted.
  • the advertisement information reflecting means creates a new page for displaying an advertisement in the print layout when there is no advertisement insertion area on the print layout.
  • An advertisement page creating means for inserting advertisement information into the new page is provided.
  • advertisement information can be inserted into a new page.
  • the advertisement information distribution system according to the invention described in claim 10 is characterized in that the advertiser computer includes an advertisement distribution stop means for stopping the advertisement distribution.
  • the advertiser can stop the distribution of the advertisement information at an arbitrary timing.
  • the advertiser computer includes an advertisement distribution period setting means for setting an advertisement distribution period
  • the advertisement distribution stop means includes the advertisement distribution period setting means. The delivery of advertisement is stopped when the period set by the item elapses.
  • the advertisement information is distributed only for the period set by the advertisement distribution period setting means, and the distribution of the advertisement information is automatically stopped when the period elapses.
  • the advertiser computer includes an advertisement distribution number setting means for setting the number of advertisement distributions
  • the advertisement distribution stop means includes the advertisement distribution number means. The advertisement distribution is stopped when the number of sheets set by the above is printed or displayed.
  • the advertisement information is distributed until the number set by the advertisement distribution number setting means is printed or displayed, and when the number exceeds the number, the advertisement information distribution is automatically stopped.
  • the advertisement information distribution system according to the invention described in claim 13 is characterized in that the user computer includes a printer including a CPU and a storage device having a predetermined capacity.
  • the hardware configuration of the user computer is separate from the personal computer or the printer, or integrated as a composite printer with a built-in computer function.
  • an advertisement information distribution system for distributing and outputting advertisement information to a user computer owned by a predetermined user, the advertiser computer managed by the advertiser, and the advertisement distribution destination Owned by multiple users who receive advertisements and a management computer that allows the distribution of advertising information, as well as the distribution of users information in response to requests from advertisers
  • the advertisement information examination requesting means for requesting the management computer to examine whether or not the advertisement information created by the means can be distributed, and the attribute to which the advertisement is distributed
  • the user information requesting means for requesting the above-mentioned management computer to provide the user information having information, the advertisement information distributing means for distributing the advertisement information that passed the distribution availability examination to the user computer, and the advertisement information to be distributed are stored.
  • the management information processing means, and the management computer passes the examination by the advertisement information examination means, which is requested by the advertisement information examination request means, and examines whether or not the advertisement information can be distributed.
  • the user computer inserts the advertisement information receiving means for receiving the advertisement information distributed by the advertisement information distributing means and the advertisement information received by the advertisement information receiving means at a predetermined position of the print layout data.
  • the advertiser can distribute the advertising information at an arbitrary timing and distributes the advertising information only to the user who desires the advertiser and has a high advertising effect. Therefore, efficient advertising can be performed.
  • the user is passed an examination by a third party, and a safe advertisement is provided.
  • the advertisement information examination means provides advertisement identification information that can identify that the examination has passed for the advertisement information determined to be deliverable as a result of the examination for delivery possibility.
  • the user computer is provided with an advertisement information identification unit that can identify the advertisement identification information. Therefore, the user computer to which the advertisement has been distributed is the advertisement information receiving unit for the advertisement information that has not passed the examination. Therefore, it is possible to prevent reception of advertisements whose safety is not ensured, for example, which is a violation of public order and morals.
  • the advertiser computer includes advertiser information transmission means for transmitting the advertiser attribute information to the management computer, and the management computer transmits the advertiser information.
  • the advertiser information review means for examining the advertiser attribute information transmitted by the means, and the advertiser information storage means for saving the advertiser attribute information, the advertiser information review means pass the review.
  • Advertisers are allowed to edit advertising information to be distributed to user computers, and are given advertiser identification information that can identify that they have passed the review. Since the advertiser identification means for identifying the advertiser identification information is provided, the user computer to which the advertisement is distributed receives the advertisement information for the advertisement information from the advertiser who has not passed the examination. In stage, it is possible to reject the reception of the reception of advertisements from improper advertiser can be prevented. In addition, since the advertiser does not need to be examined by the management computer every time the advertisement is edited, it is possible to respond quickly even when the advertisement content needs to be changed.
  • the user attribute information comprises a plurality of attribute items
  • the delivery destination user information requesting means requests the provision of user information by combining the plurality of attribute items. Therefore, by combining a plurality of attribute information, it is possible to narrow down the users to whom the advertisement information is distributed, so that the advertisement information can be distributed only to users who are more pinpoint and highly effective in advertising.
  • the management computer includes an advertisement information approval billing unit that charges the advertiser of the advertisement information when the screening by the advertisement information review unit is passed.
  • the advertisement information examination means gives advertisement identification information that can identify that the examination has passed only to the advertisement information when the advertiser has paid the amount charged by the advertisement information approval and billing means.
  • the management computer provides the advertiser computer with user information having a predetermined attribute requested by the delivery destination user information requesting means of the advertiser computer.
  • a user information provision charging means for charging the advertiser, and the advertisement information reviewing means passes the review only when the advertiser pays the amount charged by the advertisement information approval charging means. Advertisement identification information that can identify that the advertisement has been made is added to the advertisement information.
  • the user computer includes an advertisement output number counting unit that counts the number of advertisement outputs, and the management computer outputs an advertisement counted by the advertisement output number counting unit.
  • An advertisement output fee billing unit that collects the number of times from each user computer via the wide area network and charges an advertiser according to the number of advertisement outputs is provided. Therefore, the mediator who owns the management computer can appropriately charge the advertisement information examination fee, the user information provision fee, and the advertisement output fee from the advertiser. Further, since the advertiser is charged at an appropriate timing, it is possible to provide a cost-effective advertisement.
  • the advertisement information reflecting means creates the advertisement insertion area by reducing the user data in the print layout when the advertisement insertion area does not exist on the print layout. Since the advertisement insertion area creating means is provided, the advertisement information can be surely inserted regardless of the print layout of the data output by the user.
  • the advertisement information reflecting means creates a new page for displaying an advertisement in the print layout when there is no advertisement insertion area on the print layout.
  • Provide advertisement page creation means to insert advertisement information Regardless of the print layout of the data output by the user, the advertisement information can be surely inserted, and for the user, the print layout of the output data of the user is There is no change.
  • the advertiser computer since the advertiser computer includes an advertisement distribution stop means for stopping advertisement distribution, the advertiser can stop the distribution of advertisement information at an arbitrary timing. . Accordingly, the advertiser can freely stop the distribution of the advertisement information according to the budget.
  • the advertiser computer includes an advertisement distribution period setting means for setting an advertisement distribution period, and the advertisement distribution stop means has a period set by the advertisement distribution period setting means. Stop serving ads when it has passed.
  • the advertisement information is distributed only during the period set by the advertisement distribution period setting means, and when the period has passed, the distribution of the advertisement information is automatically performed. Stop. Therefore, even if the advertiser forgets to stop distributing the advertisement, there is no unexpected charge from the management computer.
  • the user computer since the user computer includes a printer having a CPU and a storage device having a predetermined capacity, the hardware configuration of the user computer is separate from the personal computer and the printer. It does not matter whether it is integrated or a composite printer with a built-in computer function, so that it is possible to provide an applicable advertisement information distribution system, not limited to the hardware configuration on the user side.
  • an advertising information distribution system 10 includes an advertiser computer 11 managed by an advertiser, a management computer 12 that manages attribute information 50 of a user who is an advertisement distribution destination, Are provided with a plurality of user computers 13 composed of composite printers owned by a plurality of users, and an advertiser computer 11, a management computer 12, and a wide area network 14 for connecting the user computers 13 to each other.
  • the advertiser computer 11 examines the management computer 12 with regard to the advertisement creation means 20 that creates the advertisement information 51 to be distributed, and whether or not the advertisement information 51 created by the advertisement creation means 20 can be distributed.
  • the management computer 12 charges the advertisement information examination request means 21.
  • the advertisement information review means 25 that examines whether or not the advertisement information 51 can be distributed, and the advertisement information 51 that has passed the examination by the advertisement information review means 25. Then, after disabling the editing of the advertisement information 51, the advertisement information editing lock / reply means 26 to be transmitted to the advertiser computer 11 and the advertisement information 51 requested by the distribution destination user information request means 22 are distributed.
  • User information providing means 27 for transmitting the user information 52 to be sent to the advertiser computer 11 and user attribute information storage means 28 for storing the user attribute information 50.
  • the user computer 13 includes the advertisement information Advertisement information receiving means 29 for receiving the advertisement information 51 distributed by the information distribution means 23, and advertisement information reflecting means 30 for inserting the advertisement information 51 received by the advertisement information receiving means 29 into a predetermined position of the print layout data. And.
  • the advertisement information reviewing means 25 gives advertisement identification information 53 that can identify that the examination has been passed to the advertisement information 51 that has been determined to be deliverable as a result of the decision on whether or not delivery is possible.
  • 13 includes advertisement information identification means 31 that can identify the advertisement identification information 53.
  • the advertiser computer 11 includes advertiser information transmission means 32 for transmitting the advertiser attribute information 54 to the management computer, and the management computer 12 is transmitted by the advertiser information transmission means 32.
  • Advertiser information review means 33 for examining the advertiser attribute information 54 and advertiser information storage means 34 for storing the advertiser attribute information 54 are provided.
  • the advertiser information review means 33 passes the examination.
  • Advertiser identification information 55 that allows the advertiser to edit the advertisement information 51 to be distributed to the user computer 13 and identifies the advertiser that has passed the examination is given, and the user computer 13 includes an advertiser identification means 35 for identifying the advertiser identification information 55.
  • the user attribute information 50 includes a plurality of attribute items 50a, and the delivery destination user information requesting means 33 requests the provision of user information by combining the plurality of attribute items. sell.
  • the management computer 12 includes an advertisement information approval billing unit 36 that charges the advertiser of the advertisement information 51 when the advertisement information review unit 25 passes the examination.
  • the advertisement information reviewing means 25 provides the advertisement information 51 with advertisement identification information 53 that can identify that the examination has passed only when the advertiser has paid the amount charged by the advertisement information approval and billing means 36.
  • the management computer 12 provides the advertiser computer 11 with user information having a predetermined attribute requested by the distribution destination user information requesting means 33 of the advertiser computer 11, when providing the advertiser computer 11 with the user information.
  • User information provision charging means 37 for charging the advertisement information, and the advertisement information examination means 25 identifies that the examination has passed only when the advertiser has paid the amount charged by the advertisement information approval and billing means. Possible advertisement identification information 53 is given to the advertisement information 51.
  • the user computer 13 includes an advertisement output number counting unit 38 that counts the number of advertisement outputs, and the management computer 12 determines the number of advertisement outputs counted by the advertisement output number counting unit 38 from each user computer 13.
  • An advertisement output fee billing unit 39 that collects data via the wide area network 14 and charges the advertiser according to the number of advertisement outputs is provided.
  • the advertisement information reflecting means 30 includes advertisement insertion area creating means 40 for creating an advertisement insertion area by reducing user data in the print layout when there is no advertisement insertion area on the print layout.
  • the advertiser computer 11 includes an advertisement distribution stop means 41 for stopping advertisement distribution.
  • the advertiser computer 11 includes an advertisement distribution period setting unit 42 for setting an advertisement distribution period, and the advertisement distribution stop unit 41 is configured to display an advertisement when the period set by the advertisement distribution period setting unit 42 has elapsed. Stop delivery.
  • the advertiser computer 11 includes an advertisement distribution number setting unit 43 that sets the number of advertisements to be distributed, and the advertisement distribution stopping unit 41 prints or displays the number of sheets set by the advertisement distribution number unit 43. And stop serving ads.
  • FIG. 1 is a conceptual diagram illustrating an outline of functions of an advertisement information distribution system 10 according to the present embodiment.
  • the advertiser computer 11 is a computer that can be connected to a wide area network 14 such as the Internet, a large computer such as a general personal computer or a server can be appropriately selected.
  • the advertisement information storage means 24 having a storage capacity sufficient for storing the advertisement information 51 to be distributed is provided, and the advertisement information 51 includes image data and the like. Even in this case, the connection is made by an optical line or the like that can secure a communication speed that can withstand distribution.
  • the management computer 12 is not limited to the type of hardware, but is connected to the wide area network 14 by an optical line or the like, similar to the advertiser computer 11.
  • the user computer 13 is a composite printer 13a.
  • the composite printer has at least high-speed communication with at least a wide area network in addition to general copy and print functions.
  • a storage device (not shown in FIG. 1) capable of storing the distributed advertisement information 51, and an output means such as a monitor device (not shown in FIG. 1).
  • a computing device (CPU) (not shown in FIG. 1) on which the advertisement information receiving means 29, the advertisement information reflecting means 30 and the like can operate.
  • FIG. 3 is a hierarchical diagram showing an example of the configuration of the attribute item 50a of the user attribute information 50 in the present embodiment.
  • the user attribute information 50 in this embodiment is formed of a plurality of attribute items 50a arranged in a hierarchy.
  • the attribute item 50a is an attribute item such as “individual” and “specific area”. 50a can be arbitrarily combined to form a group of predetermined distribution destination users.
  • FIG. 2 is a flowchart illustrating a processing flow of the advertisement information distribution system 10 according to the present embodiment.
  • the advertiser creates the advertising information 51 shown in FIG. 1 in the advertiser computer 11.
  • the advertisement information 51 may be text information, image information, or a form in which these are mixed.
  • data created by an external personal computer (not shown) or the like can be read into the advertiser computer 11 via a storage medium (not shown).
  • the advertisement information 51 created by the advertiser is sent to the advertisement information review means 25 of the management computer 13 via the network by the advertisement information review request means 21 of the advertiser computer 11.
  • Sent As a means for transmitting the advertisement information 51, a known file transfer program can be used in addition to an electronic mail.
  • the advertisement information review means 25 examines whether or not the transmitted advertisement information 51 includes contents that violate public order and morals, and the advertisement information that has passed the review. 51, the advertisement information editing lock / reply means 26 locks the editing of the advertisement information 51 and gives the advertisement identification information 53 to the effect that the screening has been completed, and then returns the advertisement information to the advertiser computer 11. And stored in the advertisement information storage means 24 of the advertiser computer 11.
  • the advertisement identification information 53 is configured not only by providing a flag indicating that the advertisement information 51 has been reviewed, but also by providing third-party authentication to the advertisement information 51 using a common key, etc. And reliability can be further improved.
  • a predetermined amount is charged to the advertiser by the advertisement information approval billing means 36 of the management computer.
  • the advertising information 51 is not returned by the advertising information editing lock / reply means 26 until the advertiser completes the payment of the billing amount.
  • an automatic recognition by online payment or a method for manually inputting notification that the advertiser has paid a fee to the management computer 12 can be appropriately selected. .
  • the attribute information 50 of the user who desires distribution in advance is selected arbitrarily from the plurality of attribute items 50 a to create a search expression condition, and the distribution destination user information requesting means 22 To the user information providing means 27 of the management computer.
  • the user information providing unit 27 searches the user attribute information 50 stored by the user attribute information storage unit 28 using the requested attribute item 50a according to the search condition set by the advertiser.
  • the extracted result is transmitted as user information 52 to the advertiser computer 11.
  • the user information 52 is information accessible to the user computer 13 and includes a mail address, an IP address, and the like.
  • the user information provision charging means 37 of the management computer 12 charges the advertiser for a predetermined amount.
  • the user information 52 is not transmitted by the user information providing means 27 until the advertiser completes the payment of the charge amount.
  • the method for recognizing that payment has been completed is the same as that for the advertisement information approval billing means 36.
  • the distribution period of the advertisement information 51 is set by the advertisement distribution period setting means 42.
  • the advertisement distribution stop means 41 is automatically set when distribution of the period and number desired by the advertiser is completed. Advertisement delivery can be stopped.
  • Advertisement identification information 53 is added to the advertisement information 51 distributed by the advertisement information distribution means 23, and the user computer 13 receives the advertisement information 51 by the advertisement information reception means 29, and at the same time by the advertisement information identification means 31.
  • the safety of the advertisement is confirmed by confirming the advertisement identification information 53 of the received advertisement information 51.
  • the advertisement information 51 whose safety has been confirmed is reflected on the print layout by the advertisement information reflecting means 30.
  • the advertisement injection area creation means 40 reduces the print target data and creates an advertisement insertion area. Further, when it is difficult to reduce the data to be printed or when the user does not want to reduce the data, a blank page is additionally created on the print layout by the advertisement page creation means 44, and the advertisement information 51 is inserted into the blank page.
  • the inserted advertisement information 51 is output from an output means such as a monitor screen (not shown in FIGS. 1 and 2), and the user displays the insertion result of the advertisement information 51. After confirming, print on a paper medium or the like as appropriate.
  • the advertisement output number counting means 38 counts the number of advertisement outputs.
  • the count results by the advertisement output frequency counting means 38 are collected by the advertisement output fee billing means 39 of the management computer 12, and the advertisement output fee billing means 39 charges the advertiser an advertisement output fee according to the number of output sheets.
  • the advertisement distribution period setting means 42 and the advertisement distribution number setting means 43 set the distribution period and the upper limit value of the number of distribution sheets, so that an advertisement longer than the desired period or more than the desired number is output. The event that the advertiser is charged unexpectedly can be prevented in advance.
  • the advertiser can transmit his / her attribute information to the management computer 12 by the advertiser information transmission means 32 and can be examined for appropriateness by the advertiser information examination means 33 of the management computer 12. .
  • the advertiser information reviewing unit 33 recognizes that the advertiser is an appropriate advertiser, the advertiser identification information 55 is given, and the advertisement information 51 can be edited on the advertiser computer 11 side.
  • the advertiser can recognize that the advertiser identification means 35 of the user computer 13 is a proper advertiser by giving the advertiser identification information 55 to the advertisement information 51 to be distributed.
  • the advertisement information 51 can be arbitrarily edited and provided while ensuring the safety of the information.
  • the user can obtain highly safe and useful advertisement information, and the advertiser can make an arbitrary timing, an arbitrary period, and an arbitrary number of sheets with respect to the user having a high advertising effect. Can provide advertisements.
  • the management computer operator provides a part of the advertising expenses paid by the advertiser to the management computer operator. The user can obtain a profit such as a reduction in printing cost by performing a reduction such as providing the user.
  • the communication protocol between computers and the input / output of data from the outside are not particularly limited in this embodiment.
  • an arbitrary protocol such as TCP-IP is selected, and for the input / output method, a method of inputting via an external medium such as a flash memory, a method of inputting from an input means such as a keyboard and a mouse, etc. are appropriately selected.
  • the payment method of the charged fee is not particularly limited, and transfer from an online bank, card payment or the like can be selected.
  • the advertiser can adopt a method of paying from membership fees delivered in a lump, monthly, yearly, etc. without paying a fee each time a charge is generated.
  • user information and user attribute information are registered in advance in the management computer.
  • any method can be appropriately selected as long as it is a method accessible to the management computer regardless of online or offline. Further, the method of returning profits to the user is not particularly limited, and for example, a method of giving exchangeable points to a specific prize can be appropriately selected.
  • the present invention can be applied to an advertisement information providing system that provides advertisement information to a user via a wide area network.
  • Advertisement information distribution system 11 Advertiser computer 12 Management computer 13 User computer 14 Wide area network 20 Advertisement preparation means 21 Advertisement information examination request means 22 Delivery destination user information request means 23 Advertisement information distribution means 24 Advertisement information storage means 25 Advertisement information examination means 26 Advertising information editing lock / reply means 27 User information providing means 28 User attribute information storing means 29 Advertising information receiving means 30 Advertising information reflecting means 31 Advertising information identifying means 32 Advertiser information transmitting means 33 Advertiser information examining means 34 Advertiser information Storage means 35 Advertiser identification means 36 Advertising information approval and charging means 37 User information provision and charging means 38 Advertising output frequency counting means 39 Advertising output fee charging means 40 Advertisement insertion area creation means 41 Advertisement distribution stop means 42 Advertisement distribution period setting means 43 Advertisement Delivery number setting 44 Advertising page creation means 50 User attribute information 50a attribute item 51 Advertising information 52 User information 53 Advertising identification information 54 Advertiser attribute information 55 Advertiser identification information 70 Advertising information distribution system 71 Advertiser computer 72 Network 73 Advertising information 74 Advertisement storage Means 75 Management computer 76 User side host computer 77 Printing device 78 Display

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Abstract

An advertisement information distribution system includes: an advertiser computer managed by an advertiser; a management computer for managing attribute information of users to whom advertisement is distributed; user computers for receiving advertisement; and a wide-area network. The advertiser computer includes: an advertisement creation means; an advertisement information examination request means for requesting the management computer to examine whether the advertisement information created by the advertisement creation means can be distributed; a distribution-destination user information request means; an advertisement information distribution means for distributing advertisement information that has passed the distribution examination to user computers; and an advertisement information saving means. The management computer includes: an advertisement information examination means; an advertisement information editing-locking and returning means for disabling the editing of advertisement information that has passed examination performed by the advertisement information examination means and for sending the advertisement information to the advertiser computer; a user information providing means; and a user attribute information saving means. The user computers include: an advertisement information receiving means; and an advertisement information reflecting means.

Description

広告情報配信システムAdvertising information distribution system
　本発明は、広域ネットワークを介して、ユーザーに対して広告情報を提供する広告情報提供システムに関する。 The present invention relates to an advertisement information providing system for providing advertisement information to a user via a wide area network.
　近年、インターネットの急速な普及に従い、広告の提供形態も多用化している。例えば、ウェブページ上において、広告主のホームページ等へハイパーリンクを含む広告情報を表示させて、上記ウェブページの参照者が、上記広告情報を選択した回数等に応じて、広告主からウェブページの所有者に対して、広告料金が支払われるビジネスモデルが既に確立されている。
　また、不特定多数の者が使用する印刷機等において、印刷用紙の裏面等の空きエリアに、広告主の広告を印刷させることによって、広告提供を行うビジネスモデルについても存在している。 In recent years, with the rapid spread of the Internet, the form of providing advertisements has also been diversified. For example, on a web page, advertisement information including a hyperlink is displayed on an advertiser's homepage, etc., and the web page reference is sent from the advertiser to the web page according to the number of times the web page reference is selected. A business model has already been established in which advertising fees are paid to owners.
There is also a business model for providing advertisements by printing an advertiser's advertisement in an empty area such as the back side of printing paper in a printing machine or the like used by an unspecified number of people.
　しかしながら、上記の２つのビジネスモデルにおいては、前者の場合、ウェブページの参照者に対しては、広告の参照が可能であること以外には大きな受益は無い。 However, in the above two business models, in the former case, there is no significant benefit other than being able to refer to advertisements for web page visitors.
　また後者の形態のビジネスモデルを実現した形態として、図４に示すように、複数の広告主計算機７１からネットワーク７２を介して提供された、複数の広告情報７３を保存する、広告保存手段７４を備えた管理計算機７５と、上記管理計算機７５とネットワーク７２を介して接続された利用者側ホストコンピュータ７６と、上記利用者側ホストコンピュータ７６に接続された印刷装置７７とから構成された広告情報配信システム７０が提案されている（特許文献１）。 Further, as a form that realizes the business model of the latter form, as shown in FIG. 4, an advertisement storage unit 74 that stores a plurality of advertisement information 73 provided from a plurality of advertiser computers 71 via a network 72 is provided. Advertising information distribution comprising a management computer 75 provided, a user host computer 76 connected to the management computer 75 via a network 72, and a printing device 77 connected to the user host computer 76. A system 70 has been proposed (Patent Document 1).
　図４に示すように、上記特許文献１に係る広告情報配信システム７０にあっては、上記印刷装置７７の利用者は、上記利用者側ホストコンピュータ７６から、文書データ若しくはコピー／スキャンデータ等、所定のデータの印刷要求を上記印刷装置７７に対して行う。
　この際、上記利用者側ホストコンピュータ７６によって、ディスプレイ装置７８に、印刷物７９に広告を印字するか否かを入力する選択画面（図４には図示せず）が表示され、印刷装置７７の利用者は、上記選択画面より、広告情報の印字の是非、及び印字する広告主を選択する。
　上記選択画面の選択結果に応じて、印刷物７９には所定の広告情報７３が余白エリアに印刷され、印刷装置７７の利用者に対しては、広告情報の印刷枚数に広告主より所定の得点が受けられるポイントが与えられることによって、広告収入の還元が行われる。 As shown in FIG. 4, in the advertisement information distribution system 70 according to Patent Document 1, the user of the printing device 77 receives document data, copy / scan data, etc. from the user-side host computer 76. A request for printing predetermined data is sent to the printing device 77.
At this time, the user-side host computer 76 displays a selection screen (not shown in FIG. 4) for inputting whether or not to print an advertisement on the printed material 79 on the display device 78. The person selects whether to print the advertisement information and the advertiser to be printed from the selection screen.
In accordance with the selection result of the selection screen, predetermined advertisement information 73 is printed on the blank area on the printed matter 79, and the user of the printing apparatus 77 receives a predetermined score from the advertiser for the number of printed advertisement information. By receiving the points that can be received, the advertising revenue is reduced.
　上記特許文献１に係る発明にあっては、印刷装置の利用者に対しては、付与ポイントによって、印刷コストの付与低減がされると共に、興味を有する利用者にのみ、広告情報が提供されるため、効率の良い広告が可能となる。 In the invention according to Patent Document 1, the printing cost is given to the user of the printing apparatus by the grant point, and the advertisement information is provided only to the interested user. Therefore, efficient advertisement is possible.
　しかしながら、上記特許文献１の発明にあっては、広告主が自由なタイミングで広告の配信等を行うことができず、また、印刷される広告内容については、印刷装置利用者が、安全な広告か否かを判断することができないため、例えば青少年にふさわしくない広告が、印刷されてしまうという不具合を有していた。
　また、広告情報の印刷タイミングは、広告主側ではコントロールできず、また印刷装置の利用者は、広告主側では把握できないため、広告が有効な利用者に対して広告が提供されない虞があるという不具合をも有していた。
特開２００６－２６８７５９号 However, in the invention of the above-mentioned Patent Document 1, the advertiser cannot distribute advertisements at any time, and the user of the printing apparatus can make a safe advertisement for the printed advertisement content. For example, an advertisement that is not suitable for adolescents is printed.
Also, the print timing of the advertisement information cannot be controlled by the advertiser side, and the user of the printing apparatus cannot be grasped by the advertiser side. Also had a defect.
JP 2006-268759 A
　本発明の解決する課題は、広告主の任意のタイミングで広告情報の配信が可能であると共に、広告主の希望する、広告効果が高いユーザーに対して広告情報を配信し、効率の良い広告ができると共に、ユーザー側に対しては安全性が確保された広告を提供することにある。 The problem to be solved by the present invention is that the advertising information can be distributed at any timing of the advertiser, and the advertising information is distributed to the user who desires the advertiser and has high advertising effect. It is also possible to provide advertisements that are secured to the user side.
　上記課題を解決するために、請求項１に記載した発明に係る広告情報配信システムは、広告情報を、所定のユーザーが所有するユーザー計算機に配信して出力させる広告情報配信システムであって、広告主が管理する広告主計算機と、広告の配信先となるユーザーの属性情報を管理し、広告主からの依頼に応じて、配信先ユーザーの情報を提供すると共に、広告情報の配信を許可する管理計算機と、広告の提供を受ける複数のユーザーが所有する複数のユーザー計算機と、上記広告主計算機、管理計算機、及びユーザー計算機を相互に接続する広域ネットワークとを備え、上記広告主計算機は、配信する広告情報を作成する広告作成手段と、上記広告作成手段で作成した上記広告情報を配信可能か否かの審査を、上記管理計算機に対して請求する広告情報審査請求手段と、広告の配信対象となる属性情報を有するユーザー情報の提供を上記管理計算機に請求する、配信先ユーザー情報請求手段と、配信可否審査を通過した広告情報をユーザー計算機に配信する広告情報配信手段と、配信対象の広告情報を保存する広告情報保存手段とを備えると共に、上記管理計算機は、上記広告情報審査請求手段から請求された、広告情報の配信可否の審査を行う広告情報審査手段と、上記広告情報審査手段で審査を通過した広告情報について、広告情報の編集を不可とした上で、上記広告主計算機に送信する広告情報編集ロック・返信手段と、上記配信先ユーザー情報請求手段で請求された、広告情報を配信する対象のユーザー情報を、上記広告主計算機に送信するユーザー情報提供手段と、上記ユーザーの属性情報を保存するユーザー属性情報保存手段とを備え、上記ユーザー計算機は、上記広告情報配信手段で配信された広告情報を受信する広告情報受信手段と、上記広告情報受信手段で受信した広告情報を、印刷レイアウトデータの所定の位置に挿入する広告情報反映手段とを備えることを特徴とする。 In order to solve the above problem, an advertisement information distribution system according to the invention described in claim 1 is an advertisement information distribution system that distributes and outputs advertisement information to a user computer owned by a predetermined user. Manages the advertiser computer managed by the owner and the attribute information of the user to whom the advertisement is distributed, provides the information of the distribution destination user according to the request from the advertiser, and permits the distribution of the advertisement information A computer, a plurality of user computers owned by a plurality of users who receive advertisements, and an advertiser computer, a management computer, and a wide area network interconnecting the user computers, and the advertiser computer distributes the computer The management computer is requested to examine advertisement creation means for creating advertisement information and whether the advertisement information created by the advertisement creation means can be distributed. The advertisement information review requesting means, the user information requesting means for requesting the provision of user information having the attribute information to be distributed to the advertisement to the management computer, and the advertisement information that has passed the delivery propriety review to the user computer The management computer includes an advertisement information distribution means for distributing and an advertisement information storage means for storing the advertisement information to be distributed, and the management computer examines whether or not the advertisement information can be distributed requested by the advertisement information examination request means. Advertisement information reviewing means, advertisement information editing lock / reply means for sending the information to the advertiser computer after disabling editing of advertisement information for the advertisement information passed by the advertisement information reviewing means, and the delivery destination User information providing means for sending the user information to which the advertising information is to be distributed, requested by the user information requesting means, to the advertiser computer; User attribute information storage means for storing user attribute information, wherein the user computer receives advertisement information received by the advertisement information distribution means and received by the advertisement information reception means. An advertisement information reflecting means for inserting advertisement information into a predetermined position of the print layout data is provided.
　従って、広告主が作成した広告は、管理計算機に送信され、上記管理計算機の広告情報審査手段によって、広告内容が適正であるか否かの審査が行われる。
　更に審査の結果、内容が適正であると判断された場合には、広告情報編集ロック・返信手段によって、広告内容の編集がロックされた状態で、広告主に送信される。
　また、広告主は、審査済みの広告情報を配信する場合、予め配信を希望するユーザーの属性情報、例えば配信先ユーザーの職種、地域などの属性情報の条件を設定し、配信先ユーザー情報請求手段を介して、管理計算機のユーザー情報提供手段に対して、該当するユーザーのユーザー情報の提供を請求する。 Therefore, the advertisement created by the advertiser is transmitted to the management computer, and the advertisement information review means of the management computer examines whether or not the advertisement content is appropriate.
Further, when it is determined that the content is appropriate as a result of the examination, the advertisement information editing lock / reply means sends the information to the advertiser in a state where the editing of the advertisement content is locked.
Further, when the advertiser distributes the examined advertisement information, the advertiser sets the attribute information conditions of the user who desires distribution in advance, for example, the attribute information of the distribution destination user's job type, region, etc. The user information requesting means of the management computer is requested to provide the user information of the corresponding user via.
　また、請求項２に記載した発明に係る広告情報配信システムは、上記広告情報審査手段は、配信可否の審査の結果、配信可能と判断された広告情報に対し、審査を通過した旨を識別しうる広告識別情報を付与すると共に、上記ユーザー計算機は、上記広告識別情報を識別しうる広告情報識別手段を備えることを特徴とする。 The advertisement information distribution system according to the invention described in claim 2 is characterized in that the advertisement information reviewing means identifies that the advertisement information that has been determined to be distributed as a result of the review of distribution availability has passed the review. In addition, the user computer includes an advertisement information identification unit capable of identifying the advertisement identification information.
　従って、広告が配信されたユーザー計算機は、当該広告情報が第三者である管理計算機の審査によって適正であると判断されたか否かを上記広告情報識別手段によって判断し、審査を通過していない広告情報については、広告情報受信手段において、受信を拒否することができる。 Therefore, the user computer to which the advertisement is distributed determines whether or not the advertisement information is determined to be appropriate by the examination of the management computer that is a third party, and does not pass the examination. Advertisement information can be rejected by the advertisement information receiving means.
　また、請求項３に記載した発明に係る広告情報配信システムは、上記広告主計算機は、広告主の属性情報を上記管理計算機に送信する、広告主情報送信手段を備えると共に、上記管理計算機は、上記広告主情報送信手段によって送信された広告主の属性情報の審査を行う広告主情報審査手段と、上記広告主の属性情報を保存する広告主情報保存手段とを備え、上記広告主情報審査手段は、審査を通過した広告主に対して、ユーザー計算機に配信する広告情報の編集を許可するともに、審査を通過した広告主である旨を識別しうる、広告主識別情報を付与するすると共に、上記ユーザー計算機は、上記広告主識別情報を識別する広告主識別手段を備えることを特徴とする。 In the advertisement information distribution system according to the invention described in claim 3, the advertiser computer includes advertiser information transmission means for transmitting the attribute information of the advertiser to the management computer, and the management computer includes: Advertiser information examination means for examining the advertiser attribute information transmitted by the advertiser information transmission means; Advertiser information storage means for saving the advertiser attribute information; Provides advertiser identification information that allows advertisers that have passed the review to edit the advertising information delivered to the user computer and identify the advertiser that has passed the review, The user computer includes an advertiser identification means for identifying the advertiser identification information.
　従って、広告が配信されたユーザー計算機は、当該広告情報の広告主が第三者である管理計算機の審査によって適正な広告主であると判断されたか否かを上記広告主識別手段によって判断し、審査を通過していない広告主からの広告情報については、広告情報受信手段において、受信を拒否することができる。 Therefore, the user computer to which the advertisement is distributed determines whether or not the advertiser of the advertisement information is determined to be an appropriate advertiser by the examination of the management computer that is a third party, by the advertiser identifying means, The advertisement information receiving means can refuse the reception of advertisement information from advertisers that have not passed the examination.
　また、請求項４に記載した発明に係る広告情報配信システムは、上記ユーザーの属性情報は、複数の属性項目からなり、上記配信先ユーザー情報請求手段は、複数の属性項目を組み合わせて、ユーザー情報の提供を請求しうることを特徴とする。 In the advertisement information distribution system according to the invention described in claim 4, the user attribute information includes a plurality of attribute items, and the distribution destination user information requesting means combines the plurality of attribute items to obtain user information. It is possible to request the provision of
　従って、属性情報を複数組み合わせることによって、広告情報を配信するユーザーを絞り込むことが可能である。 Therefore, users who distribute advertisement information can be narrowed down by combining multiple attribute information.
また、請求項５に記載した発明に係る広告情報配信システムは、上記管理計算機は、上記広告情報審査手段による審査を通過した場合に、上記広告情報の広告主に対して課金する広告情報承認課金手段を備え、上記広告情報審査手段は、上記広告情報承認課金手段によって課金された金額を広告主が支払った場合にのみ、審査を通過した旨を識別しうる広告識別情報を、上記広告情報に付与することを特徴とする。 Further, the advertisement information distribution system according to the invention described in claim 5 is such that the management computer charges the advertiser of the advertisement information when the management computer passes the examination by the advertisement information examination means. The advertisement information reviewing means includes, in the advertisement information, advertisement identification information that can identify that the examination has passed only when the advertiser has paid the amount charged by the advertisement information approval and billing means. It is characterized by giving.
　従って、適正な入金がなされた広告主のみ広告情報の配信が可能となる。 Therefore, it is possible to distribute advertising information only to advertisers who have received proper payment.
　また、請求項６に記載した発明に係る広告情報配信システムは、上記管理計算機は、上記広告主計算機の配信先ユーザー情報請求手段から請求された所定の属性を有するユーザー情報を、上記広告主計算機に対して提供する際に、広告主に対して課金するユーザー情報提供課金手段とを備え、上記広告情報審査手段は、上記広告情報承認課金手段によって課金された金額を広告主が支払った場合にのみ、審査を通過した旨を識別しうる広告識別情報を、上記広告情報に付与することを特徴とする。 Further, in the advertisement information distribution system according to the invention described in claim 6, the management computer transmits user information having a predetermined attribute requested by the distribution destination user information requesting means of the advertiser computer to the advertiser computer. A user information provision billing unit that charges the advertiser when the advertiser pays the amount charged by the advertisement information approval billing unit. Only the advertisement information that can identify that the examination has been passed is added to the advertisement information.
　従って、適正な入金がなされた広告主のみ、配信先のユーザー情報を入手することができる。 Therefore, only the advertiser who received the appropriate payment can obtain the user information of the delivery destination.
　また、請求項７に記載した発明に係る広告情報配信システムは、上記ユーザー計算機は、広告の出力回数をカウントする広告出力回数カウント手段を備え、
　上記管理計算機は、上記広告出力回数カウント手段でカウントされた広告の出力回数を各ユーザー計算機から上記広域ネットワークを介して収集し、広告の出力回数に応じて広告主に課金する広告出力料金課金手段を備えることを特徴とする。 Further, in the advertisement information distribution system according to the invention described in claim 7, the user computer includes an advertisement output number counting means for counting the number of advertisement outputs,
The management computer collects the advertisement output count counted by the advertisement output count counting means from each user computer via the wide area network, and charges the advertiser according to the advertisement output count. It is characterized by providing.
　従って、広告の出力回数に応じて、広告主は管理計算機を所有する仲介者に対して広告出力料金を支払う。 Therefore, the advertiser pays the advertisement output fee to the mediator who owns the management computer according to the number of times the advertisement is output.
　また、請求項８に記載した発明に係る広告情報配信システムは、上記広告情報反映手段は、印刷レイアウト上に広告挿入エリアが存在しない場合には、印刷レイアウトにおける、ユーザーのデータを縮小して広告挿入エリアを作成する広告挿入エリア作成手段を備えることを特徴とする。 In the advertisement information distribution system according to the invention described in claim 8, the advertisement information reflecting means reduces the user data in the print layout when the advertisement insertion area does not exist on the print layout. An advertisement insertion area creating means for creating an insertion area is provided.
　従って、印刷レイアウト上に広告挿入エリアが無い場合であっても、広告情報を挿入することができる。 Therefore, even if there is no advertisement insertion area on the print layout, advertisement information can be inserted.
　また、請求項９に記載した発明に係る広告情報配信システムは、上記広告情報反映手段は、印刷レイアウト上に広告挿入エリアが存在しない場合には、印刷レイアウトにおいて広告表示用の新規ページを作成し、上記新規ページに広告情報を挿入する広告ページ作成手段を備えることを特徴とする。 Further, in the advertisement information distribution system according to the invention described in claim 9, the advertisement information reflecting means creates a new page for displaying an advertisement in the print layout when there is no advertisement insertion area on the print layout. An advertisement page creating means for inserting advertisement information into the new page is provided.
　従って、印刷レイアウト上に広告挿入エリアが無い場合であっても、新規ページに広告情報を挿入することができる。 Therefore, even if there is no advertisement insertion area on the print layout, advertisement information can be inserted into a new page.
　また、請求項１０に記載した発明に係る広告情報配信システムは、上記広告主計算機は、広告配信を停止する広告配信停止手段を備えることを特徴とする。 Further, the advertisement information distribution system according to the invention described in claim 10 is characterized in that the advertiser computer includes an advertisement distribution stop means for stopping the advertisement distribution.
　従って、広告主は任意のタイミングで、広告情報の配信を停止することができる。 Therefore, the advertiser can stop the distribution of the advertisement information at an arbitrary timing.
　また、請求項１１に記載した発明に係る広告情報配信システムは、上記広告主計算機は、広告配信期間を設定する広告配信期間設定手段を備え、上記広告配信停止手段は、上記広告配信期間設定手段によって設定した期間を経過した場合に広告の配信を停止することを特徴とする。 In the advertisement information distribution system according to the invention described in claim 11, the advertiser computer includes an advertisement distribution period setting means for setting an advertisement distribution period, and the advertisement distribution stop means includes the advertisement distribution period setting means. The delivery of advertisement is stopped when the period set by the item elapses.
　従って、広告情報は、上記広告配信期間設定手段で設定された期間に限定して配信され、期間を経過した場合には、広告情報の配信は自動的に停止する。 Therefore, the advertisement information is distributed only for the period set by the advertisement distribution period setting means, and the distribution of the advertisement information is automatically stopped when the period elapses.
　また、請求項１２に記載した発明に係る広告情報配信システムは、上記広告主計算機は、広告の配信枚数を設定する広告配信枚数設定手段を備え、上記広告配信停止手段は、上記広告配信枚数手段によって設定した枚数が印刷若しくは表示された場合に、広告の配信を停止することを特徴とする。 In the advertisement information distribution system according to the invention described in claim 12, the advertiser computer includes an advertisement distribution number setting means for setting the number of advertisement distributions, and the advertisement distribution stop means includes the advertisement distribution number means. The advertisement distribution is stopped when the number of sheets set by the above is printed or displayed.
　従って、広告情報は、上記広告配信枚数設定手段で設定された枚数が印刷若しくは表示されるまでの間は配信され、枚数を超過した場合には、広告情報の配信は自動的に停止する。 Therefore, the advertisement information is distributed until the number set by the advertisement distribution number setting means is printed or displayed, and when the number exceeds the number, the advertisement information distribution is automatically stopped.
また、請求項１３に記載した発明に係る広告情報配信システムは、上記ユーザー計算機には、ＣＰＵ及び所定容量の記憶装置を備えた、プリンタが含まれることを特徴とする。 The advertisement information distribution system according to the invention described in claim 13 is characterized in that the user computer includes a printer including a CPU and a storage device having a predetermined capacity.
　従って、ユーザー計算機のハード構成は、パソコンとプリンタが別体であるか、計算機機能を内蔵する複合プリンタのように一体であるかを問わない。 Therefore, it does not matter whether the hardware configuration of the user computer is separate from the personal computer or the printer, or integrated as a composite printer with a built-in computer function.
　請求項１の発明にあっては、広告情報を、所定のユーザーが所有するユーザー計算機に配信して出力させる広告情報配信システムであって、広告主が管理する広告主計算機と、広告の配信先となるユーザーの属性情報を管理し、広告主からの依頼に応じて、配信先ユーザーの情報を提供すると共に、広告情報の配信を許可する管理計算機と、広告の提供を受ける複数のユーザーが所有する複数のユーザー計算機と、上記広告主計算機、管理計算機、及びユーザー計算機を相互に接続する広域ネットワークとを備え、上記広告主計算機は、配信する広告情報を作成する広告作成手段と、上記広告作成手段で作成した上記広告情報を配信可能か否かの審査を、上記管理計算機に対して請求する広告情報審査請求手段と、広告の配信対象となる属性情報を有するユーザー情報の提供を上記管理計算機に請求する、配信先ユーザー情報請求手段と、配信可否審査を通過した広告情報をユーザー計算機に配信する広告情報配信手段と、配信対象の広告情報を保存する広告情報保存手段とを備えると共に、上記管理計算機は、上記広告情報審査請求手段から請求された、広告情報の配信可否の審査を行う広告情報審査手段と、上記広告情報審査手段で審査を通過した広告情報について、広告情報の編集を不可とした上で、上記広告主計算機に送信する広告情報編集ロック・返信手段と、上記配信先ユーザー情報請求手段で請求された、広告情報を配信する対象のユーザー情報を、上記広告主計算機に送信するユーザー情報提供手段と、上記ユーザーの属性情報を保存するユーザー属性情報保存手段とを備え、上記ユーザー計算機は、上記広告情報配信手段で配信された広告情報を受信する広告情報受信手段と、上記広告情報受信手段で受信した広告情報を、印刷レイアウトデータの所定の位置に挿入する広告情報反映手段とを備えることから、広告主は、任意のタイミングで広告情報の配信が可能であると共に、広告主の希望する、広告効果が高いユーザーに対してのみ、広告情報を配信しうるため、効率的な広告ができる。
　また、ユーザーについては、第三者による審査を通過し、安全性が確保された広告が提供される。 According to the first aspect of the present invention, there is provided an advertisement information distribution system for distributing and outputting advertisement information to a user computer owned by a predetermined user, the advertiser computer managed by the advertiser, and the advertisement distribution destination Owned by multiple users who receive advertisements and a management computer that allows the distribution of advertising information, as well as the distribution of users information in response to requests from advertisers A plurality of user computers, an advertiser computer, a management computer, and a wide area network that interconnects the user computers, the advertiser computer including advertisement creation means for creating advertisement information to be distributed, and the advertisement creation The advertisement information examination requesting means for requesting the management computer to examine whether or not the advertisement information created by the means can be distributed, and the attribute to which the advertisement is distributed The user information requesting means for requesting the above-mentioned management computer to provide the user information having information, the advertisement information distributing means for distributing the advertisement information that passed the distribution availability examination to the user computer, and the advertisement information to be distributed are stored. The management information processing means, and the management computer passes the examination by the advertisement information examination means, which is requested by the advertisement information examination request means, and examines whether or not the advertisement information can be distributed. The advertising information that is requested to be distributed by the advertising information editing lock / reply means to be sent to the advertiser computer and the delivery destination user information requesting means after the advertising information cannot be edited. User information providing means for transmitting the user information to the advertiser computer, and user attribute information storing means for storing the user attribute information. And the user computer inserts the advertisement information receiving means for receiving the advertisement information distributed by the advertisement information distributing means and the advertisement information received by the advertisement information receiving means at a predetermined position of the print layout data. The advertiser can distribute the advertising information at an arbitrary timing and distributes the advertising information only to the user who desires the advertiser and has a high advertising effect. Therefore, efficient advertising can be performed.
In addition, the user is passed an examination by a third party, and a safe advertisement is provided.
　また、請求項２の発明にあっては、上記広告情報審査手段は、配信可否の審査の結果、配信可能と判断された広告情報に対し、審査を通過した旨を識別しうる広告識別情報を付与すると共に、上記ユーザー計算機は、上記広告識別情報を識別しうる広告情報識別手段を備えることから、広告が配信されたユーザー計算機は、審査を通過していない広告情報については、広告情報受信手段において、受信を拒否することができるため、例えば公序良俗違反となるような、安全性が確保されていない広告の受信を、防止することができる。 Further, in the invention of claim 2, the advertisement information examination means provides advertisement identification information that can identify that the examination has passed for the advertisement information determined to be deliverable as a result of the examination for delivery possibility. And the user computer is provided with an advertisement information identification unit that can identify the advertisement identification information. Therefore, the user computer to which the advertisement has been distributed is the advertisement information receiving unit for the advertisement information that has not passed the examination. Therefore, it is possible to prevent reception of advertisements whose safety is not ensured, for example, which is a violation of public order and morals.
また、請求項３の発明にあっては、上記広告主計算機は、広告主の属性情報を上記管理計算機に送信する、広告主情報送信手段を備えると共に、上記管理計算機は、上記広告主情報送信手段によって送信された広告主の属性情報の審査を行う広告主情報審査手段と、上記広告主の属性情報を保存する広告主情報保存手段とを備え、上記広告主情報審査手段は、審査を通過した広告主に対して、ユーザー計算機に配信する広告情報の編集を許可するともに、審査を通過した広告主である旨を識別しうる、広告主識別情報を付与するすると共に、上記ユーザー計算機は、上記広告主識別情報を識別する広告主識別手段を備えることから、広告が配信されたユーザー計算機は、審査を通過していない広告主からの広告情報については、広告情報受信手段において、受信を拒否することができるため、不適切な広告主からの広告の受信を、防止することができる。
　また、広告主にあっては、広告を編集する度に管理計算機の審査を受ける必要が無いため、広告内容を変更する必要が生じた場合であっても、迅速に対応することができる。 According to a third aspect of the present invention, the advertiser computer includes advertiser information transmission means for transmitting the advertiser attribute information to the management computer, and the management computer transmits the advertiser information. The advertiser information review means for examining the advertiser attribute information transmitted by the means, and the advertiser information storage means for saving the advertiser attribute information, the advertiser information review means pass the review. Advertisers are allowed to edit advertising information to be distributed to user computers, and are given advertiser identification information that can identify that they have passed the review. Since the advertiser identification means for identifying the advertiser identification information is provided, the user computer to which the advertisement is distributed receives the advertisement information for the advertisement information from the advertiser who has not passed the examination. In stage, it is possible to reject the reception of the reception of advertisements from improper advertiser can be prevented.
In addition, since the advertiser does not need to be examined by the management computer every time the advertisement is edited, it is possible to respond quickly even when the advertisement content needs to be changed.
　また、請求項４の発明にあっては、上記ユーザーの属性情報は、複数の属性項目からなり、上記配信先ユーザー情報請求手段は、複数の属性項目を組み合わせて、ユーザー情報の提供を請求しうることから、属性情報を複数組み合わせることによって、広告情報を配信するユーザーを絞り込むことが可能であるため、よりピンポイントで、広告効果の高いユーザーに対してのみ広告情報を配信することができる。 According to a fourth aspect of the present invention, the user attribute information comprises a plurality of attribute items, and the delivery destination user information requesting means requests the provision of user information by combining the plurality of attribute items. Therefore, by combining a plurality of attribute information, it is possible to narrow down the users to whom the advertisement information is distributed, so that the advertisement information can be distributed only to users who are more pinpoint and highly effective in advertising.
　また、請求項５の発明にあっては、上記管理計算機は、上記広告情報審査手段による審査を通過した場合に、上記広告情報の広告主に対して課金する広告情報承認課金手段を備え、上記広告情報審査手段は、上記広告情報承認課金手段によって課金された金額を広告主が支払った場合にのみ、審査を通過した旨を識別しうる広告識別情報を、上記広告情報に付与する。
　また、請求項６の発明にあっては、上記管理計算機は、上記広告主計算機の配信先ユーザー情報請求手段から請求された所定の属性を有するユーザー情報を、上記広告主計算機に対して提供する際に、広告主に対して課金するユーザー情報提供課金手段とを備え、上記広告情報審査手段は、上記広告情報承認課金手段によって課金された金額を広告主が支払った場合にのみ、審査を通過した旨を識別しうる広告識別情報を、上記広告情報に付与する。
　また、請求項７の発明にあっては、上記ユーザー計算機は、広告の出力回数をカウントする広告出力回数カウント手段を備え、上記管理計算機は、上記広告出力回数カウント手段でカウントされた広告の出力回数を各ユーザー計算機から上記広域ネットワークを介して収集し、広告の出力回数に応じて広告主に課金する広告出力料金課金手段を備える。
従って、管理計算機を所有する仲介者は、広告主から、広告情報の審査料金、ユーザー情報の提供料金、広告の出力料金を夫々適正に請求することができる。
　また、広告主についても、適正なタイミングで課金されるため、費用対効果の高い広告を提供することができる。 In the invention of claim 5, the management computer includes an advertisement information approval billing unit that charges the advertiser of the advertisement information when the screening by the advertisement information review unit is passed. The advertisement information examination means gives advertisement identification information that can identify that the examination has passed only to the advertisement information when the advertiser has paid the amount charged by the advertisement information approval and billing means.
According to a sixth aspect of the present invention, the management computer provides the advertiser computer with user information having a predetermined attribute requested by the delivery destination user information requesting means of the advertiser computer. A user information provision charging means for charging the advertiser, and the advertisement information reviewing means passes the review only when the advertiser pays the amount charged by the advertisement information approval charging means. Advertisement identification information that can identify that the advertisement has been made is added to the advertisement information.
According to a seventh aspect of the present invention, the user computer includes an advertisement output number counting unit that counts the number of advertisement outputs, and the management computer outputs an advertisement counted by the advertisement output number counting unit. An advertisement output fee billing unit that collects the number of times from each user computer via the wide area network and charges an advertiser according to the number of advertisement outputs is provided.
Therefore, the mediator who owns the management computer can appropriately charge the advertisement information examination fee, the user information provision fee, and the advertisement output fee from the advertiser.
Further, since the advertiser is charged at an appropriate timing, it is possible to provide a cost-effective advertisement.
　また、請求項８の発明にあっては、上記広告情報反映手段は、印刷レイアウト上に広告挿入エリアが存在しない場合には、印刷レイアウトにおける、ユーザーのデータを縮小して広告挿入エリアを作成する広告挿入エリア作成手段を備えることから、ユーザーの出力するデータの印刷レイアウトに関わらず、確実に、広告情報を挿入することができる。 In the invention of claim 8, the advertisement information reflecting means creates the advertisement insertion area by reducing the user data in the print layout when the advertisement insertion area does not exist on the print layout. Since the advertisement insertion area creating means is provided, the advertisement information can be surely inserted regardless of the print layout of the data output by the user.
　また、請求項９の発明にあっては、上記広告情報反映手段は、印刷レイアウト上に広告挿入エリアが存在しない場合には、印刷レイアウトにおいて広告表示用の新規ページを作成し、上記新規ページに広告情報を挿入する広告ページ作成手段を備えることユーザーの出力するデータの印刷レイアウトに関わらず、確実に、広告情報を挿入することができると共に、ユーザー側については、自分の出力データの印刷レイアウトが変更されてしまうことが無い。 In the invention of claim 9, the advertisement information reflecting means creates a new page for displaying an advertisement in the print layout when there is no advertisement insertion area on the print layout. Provide advertisement page creation means to insert advertisement information Regardless of the print layout of the data output by the user, the advertisement information can be surely inserted, and for the user, the print layout of the output data of the user is There is no change.
　また、請求項１０の発明にあっては、上記広告主計算機は、広告配信を停止する広告配信停止手段を備えることから、広告主は任意のタイミングで、広告情報の配信を停止することができる。
従って、広告主は予算都合に合わせて、自由に広告情報の配信を停止することができる。 In the invention of claim 10, since the advertiser computer includes an advertisement distribution stop means for stopping advertisement distribution, the advertiser can stop the distribution of advertisement information at an arbitrary timing. .
Accordingly, the advertiser can freely stop the distribution of the advertisement information according to the budget.
　また、請求項１１の発明にあっては、上記広告主計算機は、広告配信期間を設定する広告配信期間設定手段を備え、上記広告配信停止手段は、上記広告配信期間設定手段によって設定した期間を経過した場合に広告の配信を停止する。
　また、請求項１２の発明にあっては、広告情報は、上記広告配信期間設定手段で設定された期間に限定して配信され、期間を経過した場合には、広告情報の配信は自動的に停止する。
　従って、広告主が広告の配信停止を忘れた場合であっても、管理計算機から不測の課金をされることが無い。 In the invention of claim 11, the advertiser computer includes an advertisement distribution period setting means for setting an advertisement distribution period, and the advertisement distribution stop means has a period set by the advertisement distribution period setting means. Stop serving ads when it has passed.
In the invention of claim 12, the advertisement information is distributed only during the period set by the advertisement distribution period setting means, and when the period has passed, the distribution of the advertisement information is automatically performed. Stop.
Therefore, even if the advertiser forgets to stop distributing the advertisement, there is no unexpected charge from the management computer.
　また、請求項１３の発明にあっては、上記ユーザー計算機には、ＣＰＵ及び所定容量の記憶装置を備えた、プリンタが含まれることから、ユーザー計算機のハード構成は、パソコンとプリンタが別体であるか、計算機機能を内蔵する複合プリンタのように一体であるかを問わないため、ユーザー側のハードウェア構成に限らず、適用可能な広告情報配信システムを提供できる。 In the invention of claim 13, since the user computer includes a printer having a CPU and a storage device having a predetermined capacity, the hardware configuration of the user computer is separate from the personal computer and the printer. It does not matter whether it is integrated or a composite printer with a built-in computer function, so that it is possible to provide an applicable advertisement information distribution system, not limited to the hardware configuration on the user side.
本発明の一実施の形態を示し、実施例の形態における、広告情報配信システムのシステム構成を示す概念図である。BRIEF DESCRIPTION OF THE DRAWINGS It is a conceptual diagram which shows one embodiment of this invention and shows the system configuration | structure of an advertisement information delivery system in the form of an Example. 本実施例の広告情報配信システムにおいて、広告作成から広告情報配信までの処理概要を示すフローチャートである。It is a flowchart which shows the process outline | summary from advertisement preparation to advertisement information delivery in the advertisement information delivery system of a present Example. 本実施例の広告情報配信システムにおける、ユーザー属性情報の構成例を示す概念図である。It is a conceptual diagram which shows the structural example of user attribute information in the advertisement information delivery system of a present Example. 従来の広告情報配信システムのシステム構成を示す概念図である。It is a conceptual diagram which shows the system configuration | structure of the conventional advertisement information delivery system.
　本発明を実施するための形態について、ユーザー計算機が複合型プリンタである場合を例として、添付図面を用いて説明する。
　図１に示すように、本実施例にかかる広告情報配信システム１０は、広告主が管理する広告主計算機１１と、広告の配信先となるユーザーの属性情報５０を管理する管理計算機１２と、広告の提供を受ける複数のユーザーが所有する複合型プリンタからなる複数のユーザー計算機１３と、上記広告主計算機１１、管理計算機１２、ユーザー計算機１３を相互に接続する広域ネットワーク１４とを備えている。
　上記広告主計算機１１は、配信する広告情報５１を作成する広告作成手段２０と、上記広告作成手段２０で作成した上記広告情報５１を配信可能か否かの審査を、上記管理計算機１２に対して請求する広告情報審査請求手段２１と、広告の配信対象となる属性情報５０を有するユーザー情報５２の提供を上記管理計算機１２に請求する、配信先ユーザー情報請求手段２２と、配信可否審査を通過した広告情報５１をユーザー計算機に配信する広告情報配信手段２３と、配信対象の広告情報５１を保存する広告情報保存手段２４とを備えると共に、上記管理計算機１２は、上記広告情報審査請求手段２１から請求された、広告情報５１の配信可否の審査を行う広告情報審査手段２５と、上記広告情報審査手段２５で審査を通過した広告情報５１について、広告情報５１の編集を不可とした上で、上記広告主計算機１１に送信する広告情報編集ロック・返信手段２６と、上記配信先ユーザー情報請求手段２２で請求された、広告情報５１を配信する対象のユーザー情報５２を、上記広告主計算機１１に送信するユーザー情報提供手段２７と、上記ユーザーの属性情報５０を保存するユーザー属性情報保存手段２８とを備え、上記ユーザー計算機１３は、上記広告情報配信手段２３で配信された広告情報５１を受信する広告情報受信手段２９と、上記広告情報受信手段２９で受信した広告情報５１を、印刷レイアウトデータの所定の位置に挿入する広告情報反映手段３０とを備えている。 An embodiment for carrying out the present invention will be described with reference to the accompanying drawings, taking as an example a case where the user computer is a composite printer.
As shown in FIG. 1, an advertising information distribution system 10 according to the present embodiment includes an advertiser computer 11 managed by an advertiser, a management computer 12 that manages attribute information 50 of a user who is an advertisement distribution destination, Are provided with a plurality of user computers 13 composed of composite printers owned by a plurality of users, and an advertiser computer 11, a management computer 12, and a wide area network 14 for connecting the user computers 13 to each other.
The advertiser computer 11 examines the management computer 12 with regard to the advertisement creation means 20 that creates the advertisement information 51 to be distributed, and whether or not the advertisement information 51 created by the advertisement creation means 20 can be distributed. The advertisement information examination requesting means 21 to be charged, the distribution destination user information requesting means 22 to charge the management computer 12 to provide the user information 52 having the attribute information 50 to be distributed, and the distribution availability examination have passed. In addition to the advertisement information distribution means 23 for distributing the advertisement information 51 to the user computer and the advertisement information storage means 24 for storing the advertisement information 51 to be distributed, the management computer 12 charges the advertisement information examination request means 21. The advertisement information review means 25 that examines whether or not the advertisement information 51 can be distributed, and the advertisement information 51 that has passed the examination by the advertisement information review means 25. Then, after disabling the editing of the advertisement information 51, the advertisement information editing lock / reply means 26 to be transmitted to the advertiser computer 11 and the advertisement information 51 requested by the distribution destination user information request means 22 are distributed. User information providing means 27 for transmitting the user information 52 to be sent to the advertiser computer 11 and user attribute information storage means 28 for storing the user attribute information 50. The user computer 13 includes the advertisement information Advertisement information receiving means 29 for receiving the advertisement information 51 distributed by the information distribution means 23, and advertisement information reflecting means 30 for inserting the advertisement information 51 received by the advertisement information receiving means 29 into a predetermined position of the print layout data. And.
　また、上記広告情報審査手段２５は、配信可否の審査の結果、配信可能と判断された広告情報５１に対し、審査を通過した旨を識別しうる広告識別情報５３を付与すると共に、上記ユーザー計算機１３は、上記広告識別情報５３を識別しうる広告情報識別手段３１を備えている。
　また、上記広告主計算機１１は、広告主の属性情報５４を上記管理計算機に送信する、広告主情報送信手段３２を備えると共に、上記管理計算機１２は、上記広告主情報送信手段３２によって送信された広告主の属性情報５４の審査を行う広告主情報審査手段３３と、上記広告主の属性情報５４を保存する広告主情報保存手段３４とを備え、上記広告主情報審査手段３３は、審査を通過した広告主に対して、ユーザー計算機１３に配信する広告情報５１の編集を許可するともに、審査を通過した広告主である旨を識別しうる、広告主識別情報５５を付与すると共に、上記ユーザー計算機１３は、上記広告主識別情報５５を識別する広告主識別手段３５を備えている。 In addition, the advertisement information reviewing means 25 gives advertisement identification information 53 that can identify that the examination has been passed to the advertisement information 51 that has been determined to be deliverable as a result of the decision on whether or not delivery is possible. 13 includes advertisement information identification means 31 that can identify the advertisement identification information 53.
The advertiser computer 11 includes advertiser information transmission means 32 for transmitting the advertiser attribute information 54 to the management computer, and the management computer 12 is transmitted by the advertiser information transmission means 32. Advertiser information review means 33 for examining the advertiser attribute information 54 and advertiser information storage means 34 for storing the advertiser attribute information 54 are provided. The advertiser information review means 33 passes the examination. Advertiser identification information 55 that allows the advertiser to edit the advertisement information 51 to be distributed to the user computer 13 and identifies the advertiser that has passed the examination is given, and the user computer 13 includes an advertiser identification means 35 for identifying the advertiser identification information 55.
　また、図３に示すように、上記ユーザーの属性情報５０は、複数の属性項目５０ａからなり、上記配信先ユーザー情報請求手段３３は、複数の属性項目を組み合わせて、ユーザー情報の提供を請求しうる。 As shown in FIG. 3, the user attribute information 50 includes a plurality of attribute items 50a, and the delivery destination user information requesting means 33 requests the provision of user information by combining the plurality of attribute items. sell.
　また、図１に示すように、上記管理計算機１２は、上記広告情報審査手段２５による審査を通過した場合に、上記広告情報５１の広告主に対して課金する広告情報承認課金手段３６を備え、上記広告情報審査手段２５は、上記広告情報承認課金手段３６によって課金された金額を広告主が支払った場合にのみ、審査を通過した旨を識別しうる広告識別情報５３を、上記広告情報５１に付与する。
　また、上記管理計算機１２は、上記広告主計算機１１の配信先ユーザー情報請求手段３３から請求された所定の属性を有するユーザー情報を、上記広告主計算機１１に対して提供する際に、広告主に対して課金するユーザー情報提供課金手段３７とを備え、上記広告情報審査手段２５は、上記広告情報承認課金手段によって課金された金額を広告主が支払った場合にのみ、審査を通過した旨を識別しうる広告識別情報５３を、上記広告情報５１に付与する。 As shown in FIG. 1, the management computer 12 includes an advertisement information approval billing unit 36 that charges the advertiser of the advertisement information 51 when the advertisement information review unit 25 passes the examination. The advertisement information reviewing means 25 provides the advertisement information 51 with advertisement identification information 53 that can identify that the examination has passed only when the advertiser has paid the amount charged by the advertisement information approval and billing means 36. Give.
In addition, the management computer 12 provides the advertiser computer 11 with user information having a predetermined attribute requested by the distribution destination user information requesting means 33 of the advertiser computer 11, when providing the advertiser computer 11 with the user information. User information provision charging means 37 for charging the advertisement information, and the advertisement information examination means 25 identifies that the examination has passed only when the advertiser has paid the amount charged by the advertisement information approval and billing means. Possible advertisement identification information 53 is given to the advertisement information 51.
　また、上記ユーザー計算機１３は、広告の出力回数する広告出力回数カウント手段３８を備え、上記管理計算機１２は、上記広告出力回数カウント手段３８でカウントされた広告の出力回数を各ユーザー計算機１３から上記広域ネットワーク１４を介して収集し、広告の出力回数に応じて広告主に課金する広告出力料金課金手段３９を備えている。 In addition, the user computer 13 includes an advertisement output number counting unit 38 that counts the number of advertisement outputs, and the management computer 12 determines the number of advertisement outputs counted by the advertisement output number counting unit 38 from each user computer 13. An advertisement output fee billing unit 39 that collects data via the wide area network 14 and charges the advertiser according to the number of advertisement outputs is provided.
　上記広告情報反映手段３０は、印刷レイアウト上に広告挿入エリアが存在しない場合には、印刷レイアウトにおける、ユーザーのデータを縮小して広告挿入エリアを作成する広告挿入エリア作成手段４０を備えている。 The advertisement information reflecting means 30 includes advertisement insertion area creating means 40 for creating an advertisement insertion area by reducing user data in the print layout when there is no advertisement insertion area on the print layout.
　また、上記広告主計算機１１には、広告配信を停止する広告配信停止手段４１を備えている。 Further, the advertiser computer 11 includes an advertisement distribution stop means 41 for stopping advertisement distribution.
　また、上記広告主計算機１１は、広告配信期間を設定する広告配信期間設定手段４２を備え、上記広告配信停止手段４１は、上記広告配信期間設定手段４２によって設定した期間を経過した場合に広告の配信を停止する。 The advertiser computer 11 includes an advertisement distribution period setting unit 42 for setting an advertisement distribution period, and the advertisement distribution stop unit 41 is configured to display an advertisement when the period set by the advertisement distribution period setting unit 42 has elapsed. Stop delivery.
　また、上記広告主計算機１１は、広告の配信枚数を設定する広告配信枚数設定手段４３を備え、上記広告配信停止手段４１は、上記広告配信枚数手段４３によって設定した枚数が印刷若しくは表示された場合に、広告の配信を停止する。 The advertiser computer 11 includes an advertisement distribution number setting unit 43 that sets the number of advertisements to be distributed, and the advertisement distribution stopping unit 41 prints or displays the number of sheets set by the advertisement distribution number unit 43. And stop serving ads.
　上記形態の実施例について添付図面を用いて詳述する。
　図１は、本実施例に係る広告情報配信システム１０の機能概要を示す概念図である。
　図１に示すように、広告主計算機１１は、インターネット等の広域ネットワーク１４に接続可能な計算機であれば、一般的なパーソナルコンピュータ、サーバ等の大型コンピュータを適宜選択が可能である。
　本実施例にあっては、配信する広告情報５１を保存するために十分な保存容量を有する広告情報保存手段２４を備え、且つ上記広域ネットワーク１４とは、広告情報５１に画像データ等が含まれる場合にも、配信に耐えうる通信速度が確保可能な、光回線等により接続されている。
　また、管理計算機１２についても、ハードウェアの種類は問わないが、広告主計算機１１と同様に、広域ネットワーク１４とは、光回線等により接続されている。
　また、本実施例にあっては、ユーザー計算機１３が複合型プリンタ１３ａである場合を例としているが、上記複合型プリンタには、一般的なコピー、印刷機能の他、少なくとも広域ネットワークと高速通信が可能なインタフェイス（図１には図示せず）と、配信された広告情報５１を保存可能な記憶装置（図１には図示せず）と、モニタ装置等の出力手段（図１には図示せず）と、広告情報受信手段２９、広告情報反映手段３０等が動作しうる演算装置（ＣＰＵ）（図１には図示せず）が搭載されている。 Examples of the above-described embodiment will be described in detail with reference to the accompanying drawings.
FIG. 1 is a conceptual diagram illustrating an outline of functions of an advertisement information distribution system 10 according to the present embodiment.
As shown in FIG. 1, if the advertiser computer 11 is a computer that can be connected to a wide area network 14 such as the Internet, a large computer such as a general personal computer or a server can be appropriately selected.
In this embodiment, the advertisement information storage means 24 having a storage capacity sufficient for storing the advertisement information 51 to be distributed is provided, and the advertisement information 51 includes image data and the like. Even in this case, the connection is made by an optical line or the like that can secure a communication speed that can withstand distribution.
The management computer 12 is not limited to the type of hardware, but is connected to the wide area network 14 by an optical line or the like, similar to the advertiser computer 11.
In this embodiment, the user computer 13 is a composite printer 13a. However, the composite printer has at least high-speed communication with at least a wide area network in addition to general copy and print functions. 1 (not shown in FIG. 1), a storage device (not shown in FIG. 1) capable of storing the distributed advertisement information 51, and an output means such as a monitor device (not shown in FIG. 1). And a computing device (CPU) (not shown in FIG. 1) on which the advertisement information receiving means 29, the advertisement information reflecting means 30 and the like can operate.
　また、図３は、本実施例におけるユーザーの属性情報５０の属性項目５０ａの構成の一例を示す階層図である。
　図３に示すように、本実施例におけるユーザーの属性情報５０は階層状に構成された、複数の属性項目５０ａから形成されている。
　例えば、広告主が希望する配信先ユーザが、「個人」であり、「特定地域」に居住している者である場合、属性項目５０ａは「個人向け」且つ「特定地域」のように属性項目５０ａを任意に組み合わせ、所定の配信先ユーザのグループを構成することができる。 FIG. 3 is a hierarchical diagram showing an example of the configuration of the attribute item 50a of the user attribute information 50 in the present embodiment.
As shown in FIG. 3, the user attribute information 50 in this embodiment is formed of a plurality of attribute items 50a arranged in a hierarchy.
For example, when the distribution destination user desired by the advertiser is “individual” and is a person living in “specific area”, the attribute item 50a is an attribute item such as “individual” and “specific area”. 50a can be arbitrarily combined to form a group of predetermined distribution destination users.
　以下広告情報５１を新規に作成して、ユーザーに配信するまでの処理手順について、添付図面を用いて説明する。
　図２は、本実施例に係る広告情報配信システム１０の処理フローを示すフローチャートである。
　図２に示すように、広告主は、広告主計算機１１において図１に示す広告情報５１を作成する。
　上記広告情報５１は文字情報、画像情報若しくはこれらが混在した形態の何れであってもよい。
　また、外部のパーソナルコンピュータ（図示せず）等で作成したデータを、記憶媒体（図示せず）介して、広告主計算機１１に読み込ませる形態とすることもできる。 Hereinafter, a processing procedure from newly creating the advertisement information 51 to distributing it to the user will be described with reference to the accompanying drawings.
FIG. 2 is a flowchart illustrating a processing flow of the advertisement information distribution system 10 according to the present embodiment.
As shown in FIG. 2, the advertiser creates the advertising information 51 shown in FIG. 1 in the advertiser computer 11.
The advertisement information 51 may be text information, image information, or a form in which these are mixed.
In addition, data created by an external personal computer (not shown) or the like can be read into the advertiser computer 11 via a storage medium (not shown).
　図１及び図２に示すように広告主によって作成された広告情報５１は、上記広告主計算機１１の広告情報審査請求手段２１によって、ネットワークを介して、上記管理計算機１３の広告情報審査手段２５に送信される。
　広告情報５１の送信手段としては、電子メールの他、公知のファイル転送プログラムを用いることができる。 As shown in FIGS. 1 and 2, the advertisement information 51 created by the advertiser is sent to the advertisement information review means 25 of the management computer 13 via the network by the advertisement information review request means 21 of the advertiser computer 11. Sent.
As a means for transmitting the advertisement information 51, a known file transfer program can be used in addition to an electronic mail.
　また、図２に示すように、広告情報審査手段２５においては、送信された広告情報５１に公序良俗等に違反する内容が含まれているか否か等の審査が行われ、審査に合格した広告情報５１に対しては、広告情報編集ロック・返信手段２６によって、広告情報５１の編集がロックされると共に、審査済みである旨の広告識別情報５３が付与された上で、広告主計算機１１に返信され、上記広告主計算機１１の広告情報保存手段２４に保存される。
　なお、上記広告識別情報５３の構成としては、広告情報５１に審査済みである旨のフラグを設ける方法の他、広告情報５１に、共通鍵等を用いた第三者の認証を与え、安全性と信頼性を更に高めることもできる。
　また、広告情報審査請求手段２１から、審査の請求があった場合には、上記管理計算機の広告情報承認課金手段３６によって、広告主に対して所定の金額が課金される。
広告主が課金金額を支払が完了するまでは、広告情報編集ロック・返信手段２６による広告情報５１の返信は行われない。
　なお、支払いが完了した旨の認識方法は、オンライン決済による自動認識、若しくは広告主が料金を支払った旨の通知を、手動で管理計算機１２に対して入力する方法等を適宜選択することができる。 In addition, as shown in FIG. 2, the advertisement information review means 25 examines whether or not the transmitted advertisement information 51 includes contents that violate public order and morals, and the advertisement information that has passed the review. 51, the advertisement information editing lock / reply means 26 locks the editing of the advertisement information 51 and gives the advertisement identification information 53 to the effect that the screening has been completed, and then returns the advertisement information to the advertiser computer 11. And stored in the advertisement information storage means 24 of the advertiser computer 11.
Note that the advertisement identification information 53 is configured not only by providing a flag indicating that the advertisement information 51 has been reviewed, but also by providing third-party authentication to the advertisement information 51 using a common key, etc. And reliability can be further improved.
Further, when a request for review is made from the advertisement information review request means 21, a predetermined amount is charged to the advertiser by the advertisement information approval billing means 36 of the management computer.
The advertising information 51 is not returned by the advertising information editing lock / reply means 26 until the advertiser completes the payment of the billing amount.
As a method for recognizing that payment has been completed, an automatic recognition by online payment or a method for manually inputting notification that the advertiser has paid a fee to the management computer 12 can be appropriately selected. .
　広告主が広告情報５１を配信する場合には、予め配信を希望するユーザーの属性情報５０を、複数の属性項目５０ａを任意に選択して検索式条件を作成し、配信先ユーザー情報請求手段２２を介して、管理計算機のユーザー情報提供手段２７に請求する。
　上記ユーザー情報提供手段２７は、ユーザーの属性情報保存手段２８によって保存されているユーザーの属性情報５０の中から、広告主が設定した、検索条件に従って、請求された属性項目５０ａを用いて検索し、抽出した結果を、ユーザー情報５２として、広告主計算機１１に対して送信する。
　なお、上記ユーザー情報５２は、ユーザー計算機１３にアクセスが可能な情報であり、メールアドレス、ＩＰアドレス等を含むものとする。
　また、配信先ユーザー情報請求手段２２からユーザ情報５２の提供の請求があった場合には、上記管理計算機１２のユーザー情報提供課金手段３７によって、広告主に対して所定の金額が課金される。
　広告主が課金金額を支払が完了するまでは、ユーザー情報提供手段２７によるユーザー情報５２の送信は行われない。
　支払いが完了した旨の認識方法は、広告情報承認課金手段３６と同様である。 When the advertiser distributes the advertisement information 51, the attribute information 50 of the user who desires distribution in advance is selected arbitrarily from the plurality of attribute items 50 a to create a search expression condition, and the distribution destination user information requesting means 22 To the user information providing means 27 of the management computer.
The user information providing unit 27 searches the user attribute information 50 stored by the user attribute information storage unit 28 using the requested attribute item 50a according to the search condition set by the advertiser. The extracted result is transmitted as user information 52 to the advertiser computer 11.
The user information 52 is information accessible to the user computer 13 and includes a mail address, an IP address, and the like.
Further, when the user information 52 is requested to be provided from the distribution destination user information requesting means 22, the user information provision charging means 37 of the management computer 12 charges the advertiser for a predetermined amount.
The user information 52 is not transmitted by the user information providing means 27 until the advertiser completes the payment of the charge amount.
The method for recognizing that payment has been completed is the same as that for the advertisement information approval billing means 36.
　また、図１、図２に示すように、広告主計算機１１からユーザー計算機１３に対して広告情報５１を配信する場合には、広告配信期間設定手段４２によって、広告情報５１の配信期間を設定すると共に、広告配信枚数設定手段４３によって、配信する広告情報５１の上限枚数を適宜設定することによって、広告主の希望する期間及び枚数の配信が完了した場合に、広告配信停止手段４１は自動的に広告の配信を停止することができる。 As shown in FIGS. 1 and 2, when the advertisement information 51 is distributed from the advertiser computer 11 to the user computer 13, the distribution period of the advertisement information 51 is set by the advertisement distribution period setting means 42. At the same time, by appropriately setting the upper limit number of advertisement information 51 to be distributed by the advertisement distribution number setting means 43, the advertisement distribution stop means 41 is automatically set when distribution of the period and number desired by the advertiser is completed. Advertisement delivery can be stopped.
広告情報配信手段２３によって配信された広告情報５１には、広告識別情報５３が付加され、ユーザー計算機１３は、広告情報受信手段２９によって、広告情報５１を受信すると共に、広告情報識別手段３１によって、受信した広告情報５１の広告識別情報５３を確認することによって広告の安全性を確認する。
　安全性が確認された広告情報５１は、広告情報反映手段３０によって、印刷レイアウト上に反映される。 Advertisement identification information 53 is added to the advertisement information 51 distributed by the advertisement information distribution means 23, and the user computer 13 receives the advertisement information 51 by the advertisement information reception means 29, and at the same time by the advertisement information identification means 31. The safety of the advertisement is confirmed by confirming the advertisement identification information 53 of the received advertisement information 51.
The advertisement information 51 whose safety has been confirmed is reflected on the print layout by the advertisement information reflecting means 30.
　なお、この際、印刷レイアウト上に広告の表示エリアが存在しない場合には、広告注入エリア作成手段４０によって、印刷対象データを縮小して、広告挿入エリアを作成する。
　また、印刷対象データの縮小が困難な場合、若しくはユーザーが縮小を希望しない場合については、広告ページ作成手段４４によって印刷レイアウト上に空白ページが追加作成され、上記空白ページに広告情報５１が挿入される。 At this time, if there is no advertisement display area on the print layout, the advertisement injection area creation means 40 reduces the print target data and creates an advertisement insertion area.
Further, when it is difficult to reduce the data to be printed or when the user does not want to reduce the data, a blank page is additionally created on the print layout by the advertisement page creation means 44, and the advertisement information 51 is inserted into the blank page. The
　図１、図２に示すように、挿入された広告情報５１は、モニタ画面（図１、図２には図示せず）等の出力手段から出力され、ユーザーは、広告情報５１の挿入結果を確認した上で、適宜、紙媒体等に印刷をする。 As shown in FIGS. 1 and 2, the inserted advertisement information 51 is output from an output means such as a monitor screen (not shown in FIGS. 1 and 2), and the user displays the insertion result of the advertisement information 51. After confirming, print on a paper medium or the like as appropriate.
　また、ユーザ計算機１３において、広告情報反映手段３０が広告情報５１を反映する毎に、広告出力回数カウント手段３８によって、広告出力回数がカウントされる。
　上記広告出力回数カウント手段３８によるカウント結果は、管理計算機１２の広告出力料金課金手段３９によって収集され、上記広告出力料金課金手段３９は、出力枚数に応じた広告出力料金を広告主に対して課金する。
　この際、広告配信期間設定手段４２、及び広告配信枚数設定手段４３によって、配信期間、配信枚数の上限値を設定しておくことにより、希望する期間以上若しくは、希望枚数以上の広告が出力されて、広告主に対して不測の課金がされる事象を事前に防止することができる。 In the user computer 13, every time the advertisement information reflecting means 30 reflects the advertisement information 51, the advertisement output number counting means 38 counts the number of advertisement outputs.
The count results by the advertisement output frequency counting means 38 are collected by the advertisement output fee billing means 39 of the management computer 12, and the advertisement output fee billing means 39 charges the advertiser an advertisement output fee according to the number of output sheets. To do.
At this time, the advertisement distribution period setting means 42 and the advertisement distribution number setting means 43 set the distribution period and the upper limit value of the number of distribution sheets, so that an advertisement longer than the desired period or more than the desired number is output. The event that the advertiser is charged unexpectedly can be prevented in advance.
　また、広告主は、広告主情報送信手段３２によって、自己の属性情報を管理計算機１２に送信し、上記管理計算機１２の広告主情報審査手段３３によって、広告主としての適正について審査を受けることができる。
　広告主情報審査手段３３によって、適正な広告主であると認められた場合には、広告主識別情報５５を付与され、広告情報５１を広告主計算機１１側で編集することが可能となる。
　広告主は、配信する広告情報５１に、上記広告主識別情報５５を付与することによって、ユーザ計算機１３の広告主識別手段３５は、適正な広告主である旨を認識することができるため、ユーザの安全性を、より確実に確保しつつ、広告情報５１を任意に編集して提供することができる。 Further, the advertiser can transmit his / her attribute information to the management computer 12 by the advertiser information transmission means 32 and can be examined for appropriateness by the advertiser information examination means 33 of the management computer 12. .
When the advertiser information reviewing unit 33 recognizes that the advertiser is an appropriate advertiser, the advertiser identification information 55 is given, and the advertisement information 51 can be edited on the advertiser computer 11 side.
The advertiser can recognize that the advertiser identification means 35 of the user computer 13 is a proper advertiser by giving the advertiser identification information 55 to the advertisement information 51 to be distributed. The advertisement information 51 can be arbitrarily edited and provided while ensuring the safety of the information.
　本実施例の形態によれば、ユーザーは、安全性の高い有益な広告情報を得ることができ、広告主は、広告効果の高いユーザーに対して、任意のタイミング、任意の期間及び任意の枚数の広告を提供することができる。
　また、ユーザーに対しては、広告を出力する見返りとして、管理計算機の運用者に対して広告主から支払われた広告費の一部を、管理計算機の運用者が、ユーザーに対して、消耗品の提供等の還元を行うことによって、ユーザーは、印刷費用の削減等の利益を得ることができる。 According to the form of the present embodiment, the user can obtain highly safe and useful advertisement information, and the advertiser can make an arbitrary timing, an arbitrary period, and an arbitrary number of sheets with respect to the user having a high advertising effect. Can provide advertisements.
In addition, in return for the advertisement output to the user, the management computer operator provides a part of the advertising expenses paid by the advertiser to the management computer operator. The user can obtain a profit such as a reduction in printing cost by performing a reduction such as providing the user.
　なお、計算機間の通信プロトコル、外部からのデータの入出力については、特に本実施例においては限定していない。
　例えば通信プロトコルについては、ＴＣＰ－ＩＰ等の任意のプロトコル、入出力方法については、フラッシュメモリ等の外部媒体を介して入力する方法、キーボード、マウス等の入力手段から入力する方法等を適宜選択することが可能である。
　また、課金された料金の支払い方法についても、特に限定する必要は無く、オンラインバンクからの振込み、カード支払い等が選択できる。
　また、広告主は課金の発生の都度料金を支払うことなく、一括、月毎、若しくは年毎等で納入した会費等から充当する方法を採用することもできる。
　また、ユーザー情報及びユーザーの属性情報は、予め、管理計算機に登録されている。登録方法は、オンライン、オフラインを問わず、管理計算機にアクセス可能な方法であれば、任意の方法を適宜選択することができる。
　また、ユーザーに対する利益の還元方法は、特に限定せず、例えば特定の景品に交換可能なポイントを与える等の方法を適宜選択することができる。 The communication protocol between computers and the input / output of data from the outside are not particularly limited in this embodiment.
For example, for the communication protocol, an arbitrary protocol such as TCP-IP is selected, and for the input / output method, a method of inputting via an external medium such as a flash memory, a method of inputting from an input means such as a keyboard and a mouse, etc. are appropriately selected. It is possible.
Also, the payment method of the charged fee is not particularly limited, and transfer from an online bank, card payment or the like can be selected.
In addition, the advertiser can adopt a method of paying from membership fees delivered in a lump, monthly, yearly, etc. without paying a fee each time a charge is generated.
In addition, user information and user attribute information are registered in advance in the management computer. As a registration method, any method can be appropriately selected as long as it is a method accessible to the management computer regardless of online or offline.
Further, the method of returning profits to the user is not particularly limited, and for example, a method of giving exchangeable points to a specific prize can be appropriately selected.
　本発明は、広域ネットワークを介して、ユーザーに対して広告情報を提供する広告情報提供システムに適用可能である。 The present invention can be applied to an advertisement information providing system that provides advertisement information to a user via a wide area network.
１０　広告情報配信システム
１１　広告主計算機
１２　管理計算機
１３　ユーザー計算機
１４　広域ネットワーク
２０　広告作成手段
２１　広告情報審査請求手段
２２　配信先ユーザー情報請求手段
２３　広告情報配信手段
２４　広告情報保存手段
２５　広告情報審査手段
２６　広告情報編集ロック・返信手段
２７　ユーザー情報提供手段
２８　ユーザー属性情報保存手段
２９　広告情報受信手段
３０　広告情報反映手段
３１　広告情報識別手段
３２　広告主情報送信手段
３３　広告主情報審査手段
３４　広告主情報保存手段
３５　広告主識別手段
３６　広告情報承認課金手段
３７　ユーザー情報提供課金手段
３８　広告出力回数カウント手段
３９　広告出力料金課金手段
４０　広告挿入エリア作成手段
４１　広告配信停止手段
４２　広告配信期間設定手段
４３　広告配信枚数設定手段
４４　広告ページ作成手段
５０　ユーザー属性情報
５０ａ属性項目
５１　広告情報
５２　ユーザー情報
５３　広告識別情報
５４　広告主の属性情報
５５　広告主識別情報
７０　広告情報配信システム
７１　広告主計算機
７２　ネットワーク
７３　広告情報
７４　広告保存手段
７５管理計算機
７６　利用者側ホストコンピュータ
７７　印刷装置
７８　ディスプレイ装置
７９　印刷物 DESCRIPTION OF SYMBOLS 10 Advertisement information distribution system 11 Advertiser computer 12 Management computer 13 User computer 14 Wide area network 20 Advertisement preparation means 21 Advertisement information examination request means 22 Delivery destination user information request means 23 Advertisement information distribution means 24 Advertisement information storage means 25 Advertisement information examination means 26 Advertising information editing lock / reply means 27 User information providing means 28 User attribute information storing means 29 Advertising information receiving means 30 Advertising information reflecting means 31 Advertising information identifying means 32 Advertiser information transmitting means 33 Advertiser information examining means 34 Advertiser information Storage means 35 Advertiser identification means 36 Advertising information approval and charging means 37 User information provision and charging means 38 Advertising output frequency counting means 39 Advertising output fee charging means 40 Advertisement insertion area creation means 41 Advertisement distribution stop means 42 Advertisement distribution period setting means 43 Advertisement Delivery number setting 44 Advertising page creation means 50 User attribute information 50a attribute item 51 Advertising information 52 User information 53 Advertising identification information 54 Advertiser attribute information 55 Advertiser identification information 70 Advertising information distribution system 71 Advertiser computer 72 Network 73 Advertising information 74 Advertisement storage Means 75 Management computer 76 User side host computer 77 Printing device 78 Display device 79 Printed matter

Claims (13)

  1. 　広告情報を、所定のユーザーが所有するユーザー計算機に配信して出力させる広告情報配信システムであって、
    　広告主が管理する広告主計算機と、
    　広告の配信先となるユーザーの属性情報を管理し、広告主からの依頼に応じて、配信先ユーザーの情報を提供すると共に、広告情報の配信を許可する管理計算機と、
    　広告の提供を受ける複数のユーザーが所有する複数のユーザー計算機と、
    　上記広告主計算機、管理計算機、及びユーザー計算機を相互に接続する広域ネットワークとを備え、
    　上記広告主計算機は、配信する広告情報を作成する広告作成手段と、上記広告作成手段で作成した広告情報、及び上記広告情報を配信可能か否かの審査を、上記管理計算機に対して請求する広告情報審査請求手段と、広告の配信対象となる属性情報を有するユーザー情報の提供を上記管理計算機に請求する、配信先ユーザー情報請求手段と、配信可否審査を通過した広告情報をユーザー計算機に配信する広告情報配信手段と、配信対象の広告情報を保存する広告情報保存手段とを備えると共に、
    　上記管理計算機は、上記広告情報審査請求手段から請求された、広告情報の配信可否の審査を行う広告情報審査手段と、上記広告情報審査手段で審査を通過した広告情報について、広告情報の編集を不可とした上で、上記広告主計算機に送信する広告情報編集ロック・返信手段と、上記配信先ユーザー情報請求手段で請求された、広告情報を配信する対象のユーザー情報を、上記広告主計算機に送信するユーザー情報提供手段と、上記ユーザーの属性情報を保存するユーザー属性情報保存手段とを備え、
    　上記ユーザー計算機は、上記広告情報配信手段で配信された広告情報を受信する広告情報受信手段と、上記広告情報受信手段で受信した広告情報を、印刷レイアウトデータの所定の位置に挿入する広告情報反映手段とを備えることを特徴とする広告情報配信システム。     An advertisement information distribution system that distributes and outputs advertisement information to a user computer owned by a predetermined user,
    An advertiser calculator managed by the advertiser,
    A management computer that manages the attribute information of the users to whom the ads are distributed, provides the information on the users at the request of the advertiser, and permits the distribution of the advertising information,
    Multiple user calculators owned by multiple users receiving ads,
    A wide area network that interconnects the advertiser computer, management computer, and user computer,
    The advertiser computer bills the management computer for an advertisement creation means for creating advertisement information to be distributed, advertisement information created by the advertisement creation means, and whether or not the advertisement information can be delivered. The advertisement information review requesting means and the delivery destination user information requesting means for requesting the management computer to provide the user information having the attribute information to be distributed to the advertisement, and the advertisement information that has passed the distribution feasibility review distributed to the user computer And an advertisement information storage means for storing the advertisement information to be distributed,
    The management computer edits the advertising information for the advertising information screening means that is requested by the advertising information screening requesting means to check whether the advertising information can be distributed and the advertising information that has passed the screening by the advertising information screening means. After making it impossible, the advertisement information editing lock / reply means to be transmitted to the advertiser computer and the user information to be distributed for the advertisement information requested by the distribution destination user information request means are sent to the advertiser computer. User information providing means for transmitting, and user attribute information storage means for storing the attribute information of the user,
    The user computer includes an advertisement information receiving unit that receives the advertisement information distributed by the advertisement information distributing unit, and an advertisement information reflecting unit that inserts the advertisement information received by the advertisement information receiving unit into a predetermined position of the print layout data. And an advertisement information distribution system.
  2. 　上記広告情報審査手段は、配信可否の審査の結果、配信可能と判断された広告情報に対し、審査を通過した旨を識別しうる広告識別情報を付与すると共に、
    　上記ユーザー計算機は、上記広告識別情報を識別しうる広告情報識別手段を備えることを特徴とする請求項１記載の広告情報配信システム。     The advertisement information reviewing means gives advertisement identification information that can identify the fact that the review has passed to the advertisement information that is determined to be deliverable as a result of the review of whether or not it can be delivered,
    The advertisement information distribution system according to claim 1, wherein the user computer includes advertisement information identification means capable of identifying the advertisement identification information.
  3. 　上記広告主計算機は、広告主の属性情報を上記管理計算機に送信する、広告主情報送信手段を備えると共に、
    　上記管理計算機は、上記広告主情報送信手段によって送信された広告主の属性情報の審査を行う広告主情報審査手段と、上記広告主の属性情報を保存する広告主情報保存手段とを備え、
    　上記広告主情報審査手段は、審査を通過した広告主に対して、ユーザー計算機に配信する広告情報の編集を許可するともに、審査を通過した広告主である旨を識別しうる、広告主識別情報を付与すると共に、
    　上記ユーザー計算機は、上記広告主識別情報を識別する広告主識別手段を備えることを特徴とする請求項１または請求項２記載の広告情報配信システム。     The advertiser computer includes advertiser information transmission means for transmitting advertiser attribute information to the management computer,
    The management computer includes an advertiser information examination unit that examines the advertiser attribute information transmitted by the advertiser information transmission unit, and an advertiser information storage unit that stores the advertiser attribute information.
    The above advertiser information review means allows advertisers who have passed the review to edit the advertisement information distributed to the user computer, and can identify the advertiser that has passed the review. And granting
    3. The advertisement information distribution system according to claim 1, wherein the user computer includes an advertiser identification means for identifying the advertiser identification information.
  4. 　上記ユーザーの属性情報は、複数の属性項目からなり、
    　上記配信先ユーザー情報請求手段は、複数の属性項目を組み合わせて、ユーザー情報の提供を請求しうることを特徴とする請求項１記載の広告情報配信システム。     The above user attribute information consists of multiple attribute items,
    The advertisement information distribution system according to claim 1, wherein the distribution destination user information requesting means can request the provision of user information by combining a plurality of attribute items.
  5. 　上記管理計算機は、上記広告情報審査手段による審査を通過した場合に、上記広告情報の広告主に対して課金する広告情報承認課金手段を備え、
    　上記広告情報審査手段は、上記広告情報承認課金手段によって課金された金額を広告主が支払った場合にのみ、審査を通過した旨を識別しうる広告識別情報を、上記広告情報に付与することを特徴とする請求項２記載の広告情報配信システム。     The management computer includes an advertising information approval billing unit that charges the advertiser of the advertising information when the screening by the advertising information screening unit is passed.
    The advertisement information reviewing means gives the advertisement information advertisement identification information that can identify that the examination has passed only when the advertiser has paid the amount charged by the advertisement information approval and billing means. The advertisement information distribution system according to claim 2, wherein
  6. 　上記管理計算機は、上記広告主計算機の配信先ユーザー情報請求手段から請求された所定の属性を有するユーザー情報を、上記広告主計算機に対して提供する際に、広告主に対して課金するユーザー情報提供課金手段とを備え、
    　上記広告情報審査手段は、上記広告情報承認課金手段によって課金された金額を広告主が支払った場合にのみ、審査を通過した旨を識別しうる広告識別情報を、上記広告情報に付与することを特徴とする請求項１記載の広告情報配信システム。     The management computer, when providing the advertiser computer with user information having a predetermined attribute requested from the delivery destination user information requesting means of the advertiser computer, user information to be charged to the advertiser Provided billing means,
    The advertisement information reviewing means gives the advertisement information advertisement identification information that can identify that the examination has passed only when the advertiser has paid the amount charged by the advertisement information approval and billing means. The advertisement information distribution system according to claim 1, wherein
  7. 　上記ユーザー計算機は、広告の出力回数をカウントする広告出力回数カウント手段を備え、
    　上記管理計算機は、上記広告出力回数カウント手段でカウントされた広告の出力回数を各ユーザー計算機から上記広域ネットワークを介して収集し、広告の出力回数に応じて広告主に課金する広告出力料金課金手段を備えることを特徴とする請求項１記載の広告情報配信システム。     The user computer includes an advertisement output number counting means for counting the number of advertisement outputs,
    The management computer collects the advertisement output count counted by the advertisement output count counting means from each user computer via the wide area network, and charges the advertiser according to the advertisement output count. The advertisement information distribution system according to claim 1, further comprising:
  8. 　上記広告情報反映手段は、印刷レイアウト上に広告挿入エリアが存在しない場合には、印刷レイアウトにおける、ユーザーのデータを縮小して広告挿入エリアを作成する広告挿入エリア作成手段を備えることを特徴とする請求項１記載の広告情報配信システム。 The advertisement information reflecting means includes advertisement insertion area creation means for creating an advertisement insertion area by reducing user data in the print layout when there is no advertisement insertion area on the print layout. The advertisement information distribution system according to claim 1.
  9. 　上記広告情報反映手段は、上記広告情報反映手段は、印刷レイアウト上に広告挿入エリアが存在しない場合には、印刷レイアウトにおいて広告表示用の新規ページを作成し、上記新規ページに広告情報を挿入する広告ページ作成手段を備えることを特徴とする請求項１記載の広告情報配信システム。 The advertisement information reflecting means creates a new page for displaying an advertisement in the print layout and inserts the advertisement information in the new page when there is no advertisement insertion area on the print layout. The advertisement information distribution system according to claim 1, further comprising advertisement page creation means.
  10. 　上記広告主計算機は、広告配信を停止する広告配信停止手段を備えることを特徴とする請求項１記載の広告情報配信システム。 The advertisement information distribution system according to claim 1, wherein the advertiser computer includes an advertisement distribution stop means for stopping advertisement distribution.
  11. 　上記広告主計算機は、広告配信期間を設定する広告配信期間設定手段を備え、
    　上記広告配信停止手段は、上記広告配信期間設定手段によって設定した期間を経過した場合に広告の配信を停止することを特徴とする請求項１１記載の広告情報配信システム。     The advertiser computer includes an advertisement delivery period setting means for setting an advertisement delivery period,
    12. The advertisement information distribution system according to claim 11, wherein the advertisement distribution stop means stops the advertisement distribution when the period set by the advertisement distribution period setting means has elapsed.
  12. 　上記広告主計算機は、広告の配信枚数を設定する広告配信枚数設定手段を備え、
    　上記広告配信停止手段は、上記広告配信枚数手段によって設定した枚数が印刷若しくは表示された場合に、広告の配信を停止することを特徴とする請求項１１記載の広告情報配信システム。     The advertiser computer includes an advertisement delivery number setting means for setting an advertisement delivery number,
    12. The advertisement information distribution system according to claim 11, wherein the advertisement distribution stop means stops the advertisement distribution when the number set by the advertisement distribution number means is printed or displayed.
  13. 　上記ユーザー計算機には、ＣＰＵ及び所定容量の記憶装置を備えた、プリンタが含まれることを特徴とする請求項１記載の広告情報配信システム。 The advertisement information distribution system according to claim 1, wherein the user computer includes a printer having a CPU and a storage device having a predetermined capacity.
PCT/JP2012/004012 2012-06-20 2012-06-20 Advertisement information distribution system WO2013190595A1 (en)

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JP5908565B1 (en) * 2014-11-14 2016-04-26 アナグラム株式会社 Advertisement distribution control method, relay server control program, and advertiser control server control program

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