543309 6328-1 - 3/38 A7 B7 五、發明說明（1) 本發明爲一種「用於網際網路之廣告直播系統」，係 利用網際網路可迅速傳遞與流通資訊之特性，建立一可與 資料庫互動連結之廣告直播系統，使「廣告主」可透過網 頁表單之點選及廣告內容之登錄，而即時產生一「網路 5 banner廣告」，並直接播放於所選擇之網頁版位上，且能 即時修改廣告內容及廣告狀態，而達到線上管理之目的， 以提昇時效並降低成本，且可免除習式廣告之設計、重覆 核稿、及刊登作業冗長等程序。 根據本發明法，該系統，又包括一刊登系統、一管理 1〇系統、及一播放系統；其中，管理公司可將使用權及管理 權開放予「廣告主」實施，管理公司則負責網站之建置、 規劃、維護、及同業之合作、及異業之結盟等；可由刊登 系統大幅精簡刊登之作業程序，並由管理系統提供即時之 管理機制；藉以，提昇「網路banner廣告」之廣告效 益，且創造網站之額外收益。 有關習有廣告之刊登型式、特性及功能，臚列於后， 謹請參考： 習有廣告之刊登型式，一般係以平面媒體爲主，而刊 登在報章雜誌上，其刊登流程爲：由「廣告主」提供廣告 2〇稿紙及詳細資料，經由廣告代理商製成廣告版面，再由 「廣告主」核稿確認，並於截稿前送交平面媒體，即可順 利刊出。 惟，平面媒體之刊登型式，由「廣告主」提供廣告稿 紙及詳細資料起至實際刊出之時間，至少相隔一日以上， 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） ------------1 (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製543309 6328-1-3/38 A7 B7 V. Description of the Invention (1) The present invention is a "live broadcast advertising system for the Internet", which uses the characteristics of the Internet to quickly transmit and circulate information, and The live broadcast system that is interactively linked with the database allows the "advertiser" to click on the web form and register the advertisement content to generate an "Internet 5 banner ad" in real time and play it directly on the selected web site It can modify the content and status of ads in real time to achieve the purpose of online management, to improve timeliness and reduce costs, and to avoid the design of custom advertisements, repeated review, and lengthy publishing operations. According to the method of the present invention, the system further includes a publishing system, a management 10 system, and a playback system; among them, the management company can open the right of use and management to the "advertiser" for implementation, and the management company is responsible for the website Construction, planning, maintenance, cooperation with other industries, and alliances with other industries, etc .; the publishing system can be greatly streamlined by the publishing system, and the management system provides an instant management mechanism; by doing so, it can improve the advertising of "Internet banner ads" Benefits, and create additional revenue for the site. Regarding the types, characteristics and functions of conventional advertising, please refer to the following: Please refer to the following: The traditional advertising format is generally based on print media and published in newspapers and magazines. The publishing process is as follows: The "Advertiser" provides the 20 draft paper and detailed information of the advertisement. The advertisement layout is made by the advertising agency, which is verified by the "Advertiser" and submitted to the print media before the deadline for publication. However, the publication type of print media is at least one day apart from the time when the "advertiser" provides the ad manuscript paper and detailed information to the actual publication. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297). Li) ------------ 1 (Please read the notes on the back before filling this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs
543309 6328-1 - 4/38 A7 B7 五、發明說明（2) 其作業時間過於冗長；更甚者，「廣告主」需不斷反覆地 與廣告代理商相互核對，及至滿意始可刊出，其作業流程 未免過於繁瑣，且刊出後，一旦內容有誤，根本無法更 改；故此刊登型式之刊登管理權乃由平面媒體所掌控，不 5僅在時效上難以提昇，而且刊出後即無法更改，實用上確 有未盡理想之處。 再者，另有「網路banner廣告」之刊登型式，一般 係以長橫幅（468 X 60pixels )或小橫幅（120 X 60pixels)之方式，而刊登在網頁上，其刊登流程爲：由 10 「廣告主」提供廣告稿紙及詳細資料，經由美工人員設計 製成一廣告圖檔（如JPEG、GIF等格式）、或GIF動畫 檔、或flash多媒體檔、或其他動畫檔等，再由該網頁所 屬之網站，將廣告檔案插入該網頁之原始檔中（即HTML 檔），始可順利刊出，該廣告檔案並可輔以一超連結網 15址，以連結至另一網頁，而提供更進一步之資訊。 惟，該廣告檔案係以JPEG圖檔、或GIF圖檔、或 GIF動畫檔、或flash多媒體檔、或其他動畫檔等格式刊 出，因此，當內容有誤或「廣告主」欲更新時，即使只欲 更改一個字，仍需由美工人員爲之，並儲存成另一廣告檔 2〇案，再由該網頁所屬之網站，將更新後之廣告檔案插入該 網頁之原始檔中（即HTML檔），始可更新刊出之內容； 故，習式之「網路banner廣告」其更新廣告之作業流程 不僅繁瑣，且時效上恐難以提昇；此外，習式之「網路 banner廣告」其刊登管理權係由各網站所掌控，「廣告 -4- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --------------------訂---------線 (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印制衣 543309 A7 B7 6328-1 - 5/38 經濟部智慧財產局員工消費合作社印制农 五、發明說明（3) 主」無法自行管理播放時間、地點、內容、及轉移至其他 網站，實未盡理想；是以，「廣告主」與網站之利基點並 不對等。 本發明之主要目的，即爲提供一種「用於網際網路之 5廣告直播系統」，且該系統明顯具備下列優點、特徵及目 的： 〇1、該系統所包括之刊登系統，係於網際網路之環境 中，建立一可與資料庫互動連結之廣告直播系統，使「廣 告主」可透過網頁表單之點選及廣告內容之登錄，而即時 10產生一「網路banner廣告」，並直接播放於所選擇之網 頁版位上，以大幅精簡刊登之作業程序，並可免除習式廣 告之設計、重覆核稿、及刊登作業冗長等程序，進而提昇 廣告刊登之時效，並降低廣告製作之成本。 02、該系統所包括之管理系統，係於網際網路之環境 15中，建立一可與資料庫互動連結之廣告管理系統，使「廣 告主」可透過網頁表單之點選及登錄，而能即時修改廣告 內容及廣告狀態，以達到即時之線上管理機制，並使「網 路banner廣告」之廣告效益可發揮至最大。 〇3、該系統中，管理公司已將使用權及管理權開放予 20 「廣告主」實施，則「廣告主」與網站間具有對等之利基 點，且此外，管理公司可致力於網站之建置、規劃、維 護、及同業之合作、及異業之結盟等，進而創造出三臝之 商業局面。 〇4、該系統所包括之播放系統，係具有廣告播放機制 -------------# (請先閱讀背面之注意事項再填寫本頁) 訂---------線ml 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 543309 A7 6328-1 - 6/38 B7 五、發明說明（4) 及I P記錄機制，可根據刊登之順位而依序播放各廣告檔 於網頁上，並記錄瀏覽者之I P，以正確計算點數之使用 (請先閱讀背面之注意事項再填寫本頁) 狀況。 本發明之其他特性及具體實施例，繼以圖式、圖號詳 5細說明如后： 圖式說明如下： 第1圖係爲本發明較佳實施例之「刊登系統」方塊結構示 意圖； 第2圖係爲本發明較佳實施例之「管理系統」方塊結構示 10 意圖； 第3圖係爲本發明較佳實施例之「播放系統」方塊結構示 意圖； 第4、4A圖係爲本發明「刊登系統」之較佳操作流程示 意圖； 15第5圖係爲本發明「管理系統」之較佳操作流程示意圖； 第6圖係爲本發明實施於「廣告選項」之「登錄表單」示 意圖； 經濟部智慧財產局員工消費合作社印制衣 第7圖係爲本發明實施於「廣告刊登」之「登錄表單」示 意圖； 20第8圖係爲本發明實施於「廣告刊登」之「確認表單」示 意圖。 圖號說明如下： 刊登系統10 登入機制11，11’ 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 543309 A7 B7 6328-1 - 7/38 五、發明說明（5 ) 經濟部智慧財產局員工消費合作社印製 會員管理機制12 廣告選項機制13 廣告刊登機制14 廣告預視機制15 付款機制16 廣告啓動機制17 登出機制18，18’ 管理系統20 廣告主管理機制20’ 查詢廣告狀態機制21 編輯廣告狀態機制22 轉移刊登網站機制23 重新分配點數機制24 購買點數機制25 播放系統30 廣告播放機制31 I P記錄機制32 流程41，41’ 流程42,42’ 流程43,43’ 流程44 流程45 流程45a 流程46 流程46a 流程47 流程48 流程49 流程5 1 流程52 流程53 流程54 流程55 流程5 6 流程57 流程58 流程59 流程59 流程60 流程61 流程62 流程63 流程64 流程65 流程69 表單70 --------------------訂---------線 (請先閱讀背面之注意事項再填寫本頁) 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 543309 6328-1 - 8/38 A7 B7 欄位71 欄位72 刊登型式73,73， 欄位 730,730’ 欄位731 欄位732 欄位733 欄位734 欄位735 刊登型式74 欄位740 欄位741 欄位742 攔位743 欄位744 欄位745 確認鍵78 重新輸入鍵79 表單80 欄位81 欄位82 欄位83 欄位84 欄位85 欄位86 上傳鍵88 重新輸入鍵89 表單90 欄位91 欄位92 欄位93 欄位94 欄位95 欄位96 預覽結果鍵98 重新輸入鍵99 五、發明說明（6) (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 「會員資料庫」dBl 「廣告資料庫」dB2 請參閱第1至3圖所示，乃係爲本發明較佳實施例之 方塊結構示意圖；如圖所示，該系統又包括一刊登系統 10、一管理系統2〇、及一播放系統30等；其中： 如第1圖所示，該刊登系統10，係爲網頁與資料庫互 5動連結之系統，可供「廣告主」刊登廣告資料，且包含以 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 543309 A7 B7 6328-1 - 9/38 五、發明說明（，7 ) 下步驟： 登入機制11，係爲系統呼叫「會員資料庫」，以核對 「廣告主」身份之登入步驟； 會員管理機制12，係爲「廣告主」身份確認者，可正 5式進入刊登系統10，而未通過者，則提示可申請加入會員 之步驟； 廣告選項機制13，係爲「廣告主」選取廣告類別和樣 式之步驟； 廣告刊登機制14，係爲提供所選取樣式之輸入表單， 10且由「廣告主」將廣告資料塡入之步驟； 廣告預視機制15，係爲展示實際刊出之廣告樣式，以 供「廣告主」預視之步驟； 付款機制16，係爲提供「廣告主」線上付款，以購買 點數，並將廣告資料儲存於「廣告資料庫」之步驟； 15 廣告啓動機制17，係爲付款確認後，系統啓動廣告檔 次之步驟；以及 登出機制18，係爲提供「廣告主」離開並登出刊登系 統10之步驟。 如第2圖所示，該管理系統20，係爲網頁與資料庫互 2〇動連結之系統，可供「廣告主」管理廣告狀態，且包含以 下步驟： 登入機制11’，係爲系統呼叫「會員資料庫」及「廣 告資料庫」，以核對「廣告主」身份及「廣告主」所刊登 之廣告檔次之登入步驟； -9 _ 本紙張尺度適用中國國家標準（CNS)A4規*格（21〇 x 297公H 一 --------------------^--------- (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 543309 A7 B7 6328-1 - 10/38 五、發明說明（8 ) 登出機制18’，係爲提供「廣告主」離開並登出管理 系統20之步驟；以及廣告主之管理機制20’等，以供「廣 告主」快速管理廣告狀態； 廣告主之管理機制20’，又可包括查詢廣告狀態機制 5 21、及編輯廣告狀態機制22等；其中： 該查詢廣告狀態機制21，係爲提供「廣告主」查詢目 前廣告檔之播放進度、目前已瀏覽之人數、目前已扣除之 點數、及剩餘點數之步驟； 該編輯廣告狀態機制22，係爲提供「廣告主」更新、 10暫停、刪除等項設定之步驟； 藉此，可快速查詢廣告狀態，並可即時更新廣告檔之 播放進度、更新廣告資料之內容、暫停廣告檔之播放、及 刪除廣告檔等，故具有即時性、作業方便、且流程精簡等 特性。 15 此間應予說明者，乃本發明之管理系統20，進一步可 於廣告主之管理機制20’中，包括一轉移刊登網站機制 23，使「廣告主」可視實際之需求及評估，而即時將廣告 檔轉移至其他網站刊出，以取得更高之廣告效益。 此間應再予說明者，乃本發明之管理系統20，進一步 2〇可於廣告主之管理機制20’中，包括一重新分配點數機制 24，使「廣告主」可視實際之需求及評估，而即時增減各 廣告檔之分配點數，以取得更高之廣告效益。 此間應再予說明者，乃本發明之管理系統20，進一步 可於廣告主之管理機制20’中，包括一購買點數機制25， -10- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --------------------^--------- (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印制衣 543309 A7 B7 6328-1 - 11/38 五、發明説明（9 ) 使「廣告主」可視實際之需求及評估，而即時追加各廣告 檔之購買點數，以取得更高之廣告效益。 (請先閲讀背面之注意事項再填寫本頁) 如第3圖所示，該播放系統30，係爲網頁與資料庫互 動連結之系統，以播放所接受刊登之廣告檔次，及計算點 5數，且包含以下步驟： 廣告播放機制31，係當一 banner廣告區塊接受數則 廣告檔次之刊登時，可根據刊登之順位而依序播放各廣告 檔於網頁上，並依該廣告檔之播放次數而扣除點數之步 驟； 10 I P記錄機制32，係當網頁被瀏覽時，可記錄瀏覽者 之I P，以正確計算點數之使用狀況，使同一瀏覽者重覆 瀏覽同一廣告檔次時，不致重覆扣除該廣告檔之點數，防 止發生點數不當耗盡之步驟。 此間應予說明者，乃本發明之播放系統30，其廣告播 I5放機制31，進一步亦可爲：每則banner廣告區塊僅播放 刊出一則廣告檔次者，以供「廣告主」選擇。 經濟部智慧財產局員工消費合作社印製 請參閱第4至5圖所示，乃係爲本發明較佳實施例之 操作流程示意圖； 如第4、4 A圖所示，該刊登系統10之操作流程， 20 包含： 輸入會員帳號之流程41、輸入會員密碼之流程42、 核對帳號及密碼是否正確之流程43，係核對「廣告主」之 登入身份，且流程43之判定，係依據「會員資料庫」 dBl ; ------—一 _ 11 _ 本紙張尺度適用中國國家榡準（CNS) M規格（2數297公釐） 543309 五、發明説明（10) 申請加入會員之流程44，係尙未加入會員之「廣告 主」，塡入各項基本資料，以申請加入會員； (請先閱讀背面之注意事項再填寫本頁) 選取類別和樣式之流程45、重新選取之流程45a，係 由「廣告主」選取廣告類別（例如：房屋類、人事類、公 5告類等），和選取廣告樣式（例如··一直三橫式、二直二 橫式、含圖片欄位之一直二橫式等），且流程45a可重新 選取廣告類別和樣式； 塡入廣告內容之流程46、重新輸入之流程46a，係由 「廣告主」依所選取之廣告類別和樣式，輸入廣告內容， 10且流程46a可重新輸入廣告之內容； 預視廣告之流程47、預視結果是否滿意之流程48， 係由「廣告主」檢視實際刊出之廣告樣式，且流程48可 決定是否滿意； 選擇退出之流程49，係「廣告主」選擇退出並登出系 15統； 購買點數之流程51、選擇是否線上付款之流程52， 係由「廣告主」確認所需購買之點數，並選擇是否採用線 上付款； 經濟部智慧財產局員工消費合作社印製 塡妥信用卡資料之流程53、最後確認之流程54，係 20由「廣告主」輸入信用卡資料，並作最後之確認； 儲存廣告資料之流程55，係將廣告資料存入「廣告資 料庫」dB2中； 匯款或轉帳之流程56，係由「廣告主」採用匯款或轉 帳，並將結果以電話或傳真通知管理公司； -12- 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公釐） 543309 A7 B7 6328-1 - 13/38 五、發明説明（II) '~ 付款確認之流程57，係由銀行主機、電話或傳真確認 付款； 啓動廣告檔次之流程58，係獲得付款後，系統自動啓 動該儲存於「廣告資料庫」dB2中之廣告檔次； 5 不予啓動之流程59，係未獲得付款，系統不予啓動該 儲存於「廣告資料庫」dB2中之廣告檔次。 而該刊登系統10之操作流程，執行如下： 當「廣告主」登入系統時，即需執行流程41以輸入 會員帳號，並執行流程42而輸入會員密碼，且執行流程 10 43以核對「廣告主」之登入身份；依據「會員資料庫」 dBl，當流程43判定所輸入之帳號及密碼爲正確時，系統 即開放權限供「廣告主」執行流程45 ;而當流程43之判 疋爲錯誤時’系統則執行流程44，以提示登入錯誤，並建 議「廣告主」重新輸入，或者請「廣告主」塡入各項基本 15資料，以存入「會員資料庫」dBl而申請加入會員，並自 「會員資料庫」dBl取得一組會員帳號及密碼； 當「廣告主」執行流程45及流程46時，可完成廣告 內容之刊登及設定，且由流程47預視實際刊出之廣告樣 式； 20 在流程48之判定中，若「廣告主」對預視結果尙未 滿意，可執行流程45a以重新選取廣告之設定，或執行流 程46a以重新輸入廣告之內谷；而若「廣告主」對預視結 果滿意，則可執行流程51 ; 在流程48之判定中’若「廣告主」對預視結果尙未 -13- 本纸張尺度適用中國國家標準（CNS ) A4規格（210x297公羡) (請先閱讀背面之注意事項再填寫本頁)543309 6328-1-4/38 A7 B7 V. Description of the invention (2) The operation time is too long; moreover, the "advertiser" must constantly check with the advertising agency repeatedly, and can only publish it until it is satisfied. The operation process is too cumbersome, and once it is published, once the content is wrong, it cannot be changed at all; therefore, the publishing management right of the publication type is controlled by the print media. It is not only difficult to improve the timeliness, but it cannot be changed after publication. There are indeed suboptimal points in practice. In addition, there are other types of "Internet banner ads", which are generally published as long banners (468 X 60pixels) or small banners (120 X 60pixels) on the webpage. The publishing process is as follows: from 10 " "Advertiser" provides advertising manuscript paper and detailed information, designed by the artist to create an advertising image file (such as JPEG, GIF and other formats), or GIF animation file, or flash multimedia file, or other animation file, etc. Website, insert the advertisement file into the original file of the webpage (that is, the HTML file), and then it will be published smoothly. The advertisement file can be supplemented with a hyperlink network 15 address to link to another webpage and provide further Information. However, the advertisement file is published in the format of JPEG image file, or GIF image file, or GIF animation file, or flash multimedia file, or other animation file. Therefore, when the content is wrong or the "advertiser" wants to update, Even if you only want to change a word, it is still necessary for the artist to save it and save it as another advertisement file. Then the website to which the page belongs, insert the updated advertisement file into the original file of the page (that is, HTML File), the published content can only be updated; therefore, the practice of updating ads on the "Internet banner ads" is not only tedious, but it is difficult to improve the timeliness. In addition, the "network banner ads" of the habit The publishing management right is controlled by each website. "Advertisement-4- This paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ---------------- ---- Order --------- line (please read the precautions on the back before filling out this page) Printed clothing for employees' cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 543309 A7 B7 6328-1-5/38 Economy Ministry of Intellectual Property Bureau Employees' Cooperatives Printed Agriculture V. Invention Description (3) The owner cannot manage broadcasts by himself Time, place, content, and transferred to other sites, in fact, not entirely ideal; therefore, "advertisers" and unequal point with niche website. The main purpose of the present invention is to provide a "5 advertisement live broadcast system for the Internet", and the system obviously has the following advantages, characteristics and purposes: 〇1, the publishing system included in the system is on the Internet In the environment of the road, an advertising live broadcast system can be established that can interact with the database, so that the "advertiser" can click on the web form to click and register the advertising content, and generate a "Internet banner ad" in real time, and directly Play on the selected web page layout to greatly streamline the publishing process, and eliminate the need for custom advertisement design, repetitive review, and lengthy publishing operations, thereby improving the timeliness of advertising and reducing the production of ads Cost. 02. The management system included in the system is in the environment of the Internet15. An advertising management system that can interact with the database is established, so that "advertisers" can click and register through the web form to Real-time modification of advertising content and advertising status to achieve real-time online management mechanism and maximize the advertising effectiveness of "Internet banner ads". 〇3. In this system, the management company has opened the right of use and management to 20 "advertisers" for implementation, then the "advertiser" and the website have an equivalent niche, and in addition, the management company can be committed to the website Construction, planning, maintenance, cooperation with other industries, and alliances with different industries, etc., thus creating a three-naked business situation. 〇4. The playback system included in this system has an advertisement playback mechanism ------------- # (Please read the precautions on the back before filling this page) Order ------ --- line ml This paper size is in accordance with China National Standard (CNS) A4 (210 X 297 mm) 543309 A7 6328-1-6/38 B7 V. Description of the invention (4) and IP recording mechanism, according to published Play each advertisement file in order on the webpage, and record the visitor's IP to calculate the points correctly (please read the precautions on the back before filling this page). The other features and specific embodiments of the present invention are described in detail with drawings and numbers 5 as follows: The drawings are described as follows: Figure 1 is a block diagram of the "publishing system" of the preferred embodiment of the present invention; Figure 2 is a schematic diagram of the "management system" block structure of the preferred embodiment of the present invention; Figure 3 is a schematic diagram of the "play system" block structure of the preferred embodiment of the present invention; Figures 4 and 4A are the present invention. Schematic diagram of the preferred operation process of the "Publishing System"; Figure 15 is a schematic diagram of the preferred operation process of the "Management System" of the present invention; Figure 6 is a schematic diagram of the "Login Form" implemented by the "Advertising Options" of the present invention; Figure 7 of the printed clothing of the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs is a schematic diagram of the "login form" implemented in the "advertisement" of the invention; Figure 8 is a "confirmation form" of the invention implemented in the "advertisement" schematic diagram. The drawing numbers are explained as follows: Publishing system 10 Login mechanism 11, 11 'This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) 543309 A7 B7 6328-1-7/38 5. Description of the invention (5) Printed membership management mechanism for employees ’cooperatives of the Consumer Property Cooperative Bureau of the Ministry of Economic Affairs of the People's Republic of China 12 Advertising option mechanism 13 Advertising mechanism 14 Advertising preview mechanism 15 Payment mechanism 16 Advertising activation mechanism 17 Logout mechanism 18, 18 'Management system 20 Advertiser management mechanism 20' Querying the advertising status mechanism 21 Editing the advertising status mechanism 22 Transferring the website mechanism 23 Reassigning the credit mechanism 24 Buying the credit mechanism 25 Playback system 30 Advertising playback mechanism 31 IP recording mechanism 32 Process 41, 41 'Process 42, 42' Process 43, 43 'Process 44 Process 45 Process 45a Process 46 Process 46a Process 47 Process 48 Process 49 Process 5 1 Process 52 Process 53 Process 54 Process 55 Process 5 6 Process 57 Process 58 Process 59 Process 59 Process 60 Process 61 Process 62 Process 63 Process 64 Process 65 Process 69 Form 70 -------------------- Order --------- line (Please read the notes on the back before filling this page ) This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) 543309 6328-1-8/38 A7 B7 Field 71 Field 72 Publication Type 73,73, Field 730,730 'Field 731 Field Field 732 field 733 field 734 field 735 publication type 74 field 740 field 741 field 742 block 743 field 744 field 745 confirm key 78 re-enter key 79 form 80 field 81 field 82 field 83 Field 84 Field 85 Field 86 Upload key 88 Re-enter key 89 Form 90 Field 91 Field 92 Field 93 Field 94 Field 95 Field 96 Preview result key 98 Re-enter key 99 5. Description of the invention (6 ) (Please read the notes on the back before filling out this page) Printed by the Consumers' Cooperatives of the Intellectual Property Bureau of the Ministry of Economy “Member Database” dBl “Advertising Database” dB2 Please refer to Figures 1 to 3, which are based on Schematic diagram of the block structure of the preferred embodiment of the invention; as shown in the figure, the system further includes a publishing system 10, a management system 20, and a playback system 30; among others: as shown in FIG. 1, the publishing system 10 , Which is a system that interacts with the web page and the database. "Advertiser" publishes advertising materials and contains Chinese national standard (CNS) A4 specifications (210 X 297 mm) applicable to this paper size 543309 A7 B7 6328-1-9/38 V. Description of the invention (, 7) Next steps : Login mechanism 11 is a login step for the system to call the "member database" to verify the identity of the "advertiser"; Member management mechanism 12 is a confirmer of the "advertiser" identity, and can enter the publishing system 10 in formal 5 Those who do not pass will be prompted to apply for membership; advertising option mechanism 13 is a step for selecting an advertisement category and style for the "advertiser"; advertising mechanism 14 is an input form for providing the selected style, 10 and Steps for advertisers to incorporate advertising information; Advertisement preview mechanism 15 is a step for displaying the actual advertising styles for preview by advertisers; Payment mechanism 16 is a step for providing advertisers "Online payment to purchase points and store advertising data in the" Advertising database "; 15 Advertising activation mechanism 17 is the step of the system to activate the advertising grade after payment confirmation ; And logout mechanism 18, the Department is providing "advertisers" to leave the system and step out of the 10 published. As shown in FIG. 2, the management system 20 is a system for interactively linking web pages and databases. It can be used by "advertisers" to manage the status of advertisements, and includes the following steps: Login mechanism 11 ', which is a system call "Member database" and "Advertisement database" to verify the login steps of "Advertiser" and the advertisement grades published by "Advertiser"; -9 _ This paper standard applies to China National Standard (CNS) A4 regulations * (21〇x 297 公 H 一 -------------------- ^ --------- (Please read the precautions on the back before filling this page ) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 543309 A7 B7 6328-1-10/38 V. Description of the invention (8) Logout mechanism 18 'is a step for the "advertiser" to leave and log out of the management system 20 ; And the advertiser's management mechanism 20 ', etc., for the "advertiser" to quickly manage the advertising status; the advertiser's management mechanism 20', which can also include querying the advertising status mechanism 5 21, and editing the advertising status mechanism 22, etc .; of which: The query ad status mechanism 21 is to provide "advertisers" to query the playback of the current ad file. The steps of progress, the number of people currently viewed, the points currently deducted, and the remaining points; The editing ad status mechanism 22 is a step for providing settings such as "advertiser" update, 10 pause, delete, etc .; , Can quickly query the status of advertisements, and can update the playback progress of advertisement files, update the content of advertisement data, pause the playback of advertisement files, and delete advertisement files, etc., so it has the characteristics of immediacy, convenient operation, and streamlined processes. 15 What should be explained here is the management system 20 of the present invention, which can further be included in the management mechanism 20 'of the advertiser, including a transfer publishing website mechanism 23, so that the "advertiser" can immediately display the advertisement according to actual needs and evaluations. The file is transferred to other websites for publication, in order to obtain higher advertising benefits. It should be explained here that the management system 20 of the present invention, further 20 can be included in the advertiser's management mechanism 20 ', including a redistribution point Number mechanism 24, so that "Advertisers" can increase or decrease the distribution points of each advertising file in real time according to actual needs and evaluations, in order to achieve higher advertising effectiveness It should be further explained here that the management system 20 of the present invention can further be included in the advertiser's management mechanism 20 ', including a purchase point mechanism 25, -10- This paper standard applies to China National Standard (CNS) A4 Specifications (210 X 297 mm) -------------------- ^ --------- (Please read the notes on the back before filling this page ) Printed clothing by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 543309 A7 B7 6328-1-11/38 V. Description of the invention (9) Make the "Advertiser" see the actual needs and assessments, and immediately add points of purchase for each advertising file To achieve higher advertising effectiveness. (Please read the notes on the back before filling this page.) As shown in Figure 3, the playback system 30 is a system that links the web page to the database to play the accepted advertisements and calculate the number of points. , And includes the following steps: Advertising playback mechanism 31, when a banner advertisement block accepts the posting of several advertisement grades, each advertisement file can be sequentially played on the webpage according to the order of publication, and the advertisement file is played according to the advertisement file. Steps of deducting points by number of times; 10 IP recording mechanism 32, when the webpage is viewed, the IP of the viewer can be recorded in order to correctly calculate the usage status of the points, so that the same viewer will not repeatedly browse the same advertising grade. Repeat the steps of deducting the points of the advertisement file to prevent improper depletion of points. It should be explained here that it is the playback system 30 of the present invention, and its advertisement broadcasting mechanism I5 is 31. It can also be: each banner advertisement block only broadcasts one advertisement grade, for the "advertiser" to choose. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, please refer to Figures 4 to 5, which are schematic diagrams of the operation flow of the preferred embodiment of the present invention; as shown in Figures 4 and 4A, the operation of the publishing system 10 The process, 20 includes: the process of entering a member account 41, the process of entering a member password 42, the process of checking whether the account and password are correct 43 is to verify the login identity of the "advertiser", and the determination of process 43 is based on "member information Library ”dBl; ------— _ 11 _ This paper size is applicable to China National Standard (CNS) M specification (2 297 mm) 543309 V. Description of the invention (10) Process of applying for membership 44 For "Advertisers" who have not joined the membership, enter all basic information to apply for membership; (Please read the notes on the back before filling this page) Process 45 for selecting categories and styles, process 45a for reselection, The "advertiser" selects the advertising category (such as: housing, personnel, public notice, etc.), and selects the advertising style (such as · always three-horizontal, two-straight-two-horizontal, all-inclusive with picture fields) Two-horizontal ), And the process 45a can re-select the advertisement category and style; the process 46 of entering the advertisement content, and the process 46a of re-entry, the "advertiser" enters the advertisement content according to the selected advertisement category and style, 10 and the process 46a The content of the advertisement can be re-entered; the process of previewing the advertisement 47, and the process of previewing whether the result is satisfactory 48 are based on the "advertiser" reviewing the actual published advertising style, and the process 48 can determine whether it is satisfactory; the process of opting out 49 , "Advertiser" chooses to opt out and log out of system 15; the process of purchasing points 51, the process 52 of choosing whether to pay online, the "advertiser" confirms the points needed to purchase, and chooses whether to use online payment ; The process of the consumer credit cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs to print and complete the credit card information 53, and the final confirmation process 54, which is 20, the "advertiser" enters the credit card information and makes the final confirmation; the process 55 for storing the advertising data, is Store the advertising data in the “Advertisement Database” dB2; The process of remittance or transfer 56 is performed by the “Advertiser” using remittance or transfer, and the settlement If the management company is notified by telephone or fax; -12- This paper size applies Chinese National Standard (CNS) A4 specification (210X 297 mm) 543309 A7 B7 6328-1-13/38 V. Description of the invention (II) '~ Payment The confirmation process 57 is to confirm the payment by the bank host, phone or fax; the process of starting the advertising grade 58 is to automatically start the advertising grade stored in the "Advertising Database" dB2 after the payment is received; 5 Not to start In process 59, no payment is obtained, and the system will not activate the advertisement grade stored in the "Advertising Database" dB2. The operation process of the publishing system 10 is as follows: When the "advertiser" logs in to the system, it is necessary to execute the process 41 to enter the member account, and the process 42 to enter the member password, and the process 10 to 43 to check the "advertiser" According to the "member database" dBl, when process 43 determines that the entered account and password are correct, the system will open permissions for "advertiser" to execute process 45; and when the judgment of process 43 is wrong 'The system executes process 44 to prompt a login error and suggest that the "Advertiser" re-enter, or ask the "Advertiser" to enter all basic 15 information to deposit in the "Member Database" dBl and apply for membership, and Obtain a set of member accounts and passwords from the "Member Database" dBl; When the "Advertiser" executes process 45 and process 46, it can complete the publication and setting of the advertising content, and process 47 previews the actual advertising style published; 20 In the determination of flow 48, if the "advertiser" is not satisfied with the preview result, perform flow 45a to re-select the setting of the advertisement, or flow 46a to re-enter If the "advertiser" is satisfied with the preview result, then the process 51 can be executed; in the determination of the flow 48, 'if the "advertiser" is not satisfied with the preview result -13- this paper standard applies China National Standard (CNS) A4 specification (210x297 public envy) (Please read the precautions on the back before filling this page)
、1T 經濟部智慧財產局員工消費合作社印製 543309 6328-1 - 14/38 經濟部智慧財產局員工消費合作社印製 五、發明説明（1 2) 滿意，亦可選擇執行流程49 ’而逕自退出並登出系統； 當執行流程51時，「廣告主」可依表單提示選購點 數，並確認所需購買之點數’且由流程52選擇是否採用 線上付款； 5 在流程52之判定中’若「廣告主」選擇採用線上付 款之方式，則可執行流程53而塡具信用卡資料’並由流 程54作最後之確認’且確認後’即可執行流程55 ’而將 廣告資料存入「廣告資料庫」dB2中，以等待開啓指令； 在流程52之判定中，若「廣告主」選擇不採用線上 10付款之方式，則可執行流程56 ’即以匯款或轉帳之方式付 款，「廣告主」並需將結果以電話或傳真通知管理公司； 在流程57之判定中，若流程54所確認之款項，已由 銀行主機獲得付款之確認，則可執行流程58，而啓動該儲 存於「廣告資料庫」dB2中之廣告檔次，否則執行流程59 15而不予啓動，並繼續等待開啓指令，且由流程49退出並 登出系統； 在流程57之判定中，若流程56所匯款或轉帳之款 項，獲得電話或傳真之確認，則可執行流程58，而啓動該 儲存於「廣告資料庫」dB2中之廣告檔次，否則執行流程 20 59而不予啓動，並繼續等待開啓指令’且由流程49退出 並登出系統。 如第5圖所示，該管理系統20之操作流程，包含： 輸入會員帳號之流程41’、輸入會員密碼之流程 42’、核對帳號及密碼是否正確之流程43’，係核對「廣告 -14-___ 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） (請先閲讀背面之注意事項再填寫本頁)1T printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 543309 6328-1-14/38 printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (1 2) If you are satisfied, you can also choose to execute the process 49 'and exit. And log out of the system; when the process 51 is executed, the "advertiser" can prompt the purchase of points according to the form and confirm the points needed for purchase 'and choose whether to use online payment in process 52; 5 in the judgment of process 52 'If the "Advertiser" chooses to use the online payment method, the process 53 can be performed without credit card information' and the final confirmation by process 54 'and after confirmation', the process 55 can be performed to save the advertising data into the " "Advertising database" dB2 to wait for the opening instruction; In the determination of process 52, if the "advertiser" chooses not to use the online 10 payment method, then the process 56 'can be performed by remittance or transfer, "advertising The "master" also needs to notify the management company of the result by phone or fax; in the determination of process 57, if the payment confirmed in process 54 has been confirmed by the bank host, the execution can be executed. Run the process 58 and start the advertising grade stored in the "Advertising Database" dB2, otherwise execute the process 59 15 without starting, and continue to wait for the opening instruction, and exit from the process 49 and log out of the system; in process 57 In the judgment, if the money transferred or transferred in the process 56 is confirmed by telephone or fax, the process 58 can be executed, and the advertisement grade stored in the “Advertising Database” dB2 is activated, otherwise the process 20 59 is not allowed Start, and continue to wait for the start instruction 'and exit from the process 49 and log out of the system. As shown in FIG. 5, the operation process of the management system 20 includes: a process 41 'for inputting a member account, a process 42' for inputting a member password, and a process 43 'for verifying whether the account and password are correct. -___ This paper size applies to China National Standard (CNS) A4 (210X297 mm) (Please read the precautions on the back before filling this page)
、1T 543309 經濟部智慧財產局員工消費合作社印製 A7 -----^ 五、發明説明（13) 主」之登入身份，且流程43，之判定，係依據「會員資料 庫」dBl ; 廣口主管理選項之流程6〇，係可包括查詢廣告狀態之 流程61、編輯廣告狀態之流程02、轉移刊登網站之流程 5 63、重新分配點數之流程Μ、及購買點數之流程65，以 供「廣告主」快速管理及設定廣告狀態； 登出管理系統之流程69，係可供「廣告主」離開並登 出管理系統20。 而該管理系統20之操作流程，執行如下： 10 當「廣告主」登入系統時，即需執行流程41，以輸入 會貝帳號，並執行流程42,而輸入會員密碼，且執行流程 43’以核對「廣告主」之登入身份；在流程43，之判定中， 若所輸入之帳號及密碼爲正確時，「廣告主」即可登入管 理系統20，系統並開放權限供「廣告主」執行流程6〇 ; I5而當流程43’之判定爲錯誤時，系統則回到流程41，，以 供「廣告主」重新輸入帳號及密碼； 當「廣告主」執行流程60時，可快速管理及設定儲 存於「廣告資料庫」dB2中之廣告狀態，而選擇執行： 流程61，以查詢目前廣告檔之播放進度、目前已瀏覽 20之人數、目前已扣除之點數、及剩餘點數等查詢項目； 流程62，以編輯目前之廣告狀態，而即時更新廣告檔 之播放進度、即時更新廣告資料之內容、暫停廣告檔之播 放、及刪除廣告檔，具有更新、暫停、刪除等項設定； 流程63，以即時將廣告檔轉移至其他網站刊出； -15- 本紙張尺度適用中國國家標準（CNS ) A4規格（公釐） 6328-1 - 15/38 (請先閱讀背面之注意事項再填寫本頁) 丨·. 、π 543309 A7 __B7 6328-1 - 16/38 五、發明説明（14) 流程64，以即時增減各廣告檔之分配點數； 流程65 ’以即時追加各廣告檔之購買點數； 當「廣告主」完成管理及設定，可執行流程69而離 開並登出系統。 5 請參閱第6圖所示，乃係爲本發明實施於「廣告選 項」之「登錄表單」示意圖；由圖所示，在較佳之實施網 頁上，該廣告選項之登錄表單70，可包括廣告類別選項欄 位71、刊登型式選項欄位72、及確認鍵78、重新輸入鍵 79等項目；其中： 10 廣告類別選項欄位71，具有數項廣告類別可供選取， 例如：房屋類、人事類、公告類、及小額借款類等選項； 確認鍵78，係爲選取確認之按鍵，且可進行下一步之 登錄步驟； 重新輸入鍵79，係爲重新選取之按鍵，已輸入之選取 15値將消除，以重新進行登錄； 刊登型式選項欄位72，具有數項刊登型式可供選取， 例如：五橫式、紅字五橫式、及長條三橫式等選項。 此間應予說明者，乃本發明如以房屋類爲例’其刊登 型式選項欄位72中，該五橫式之刊登型式73，進一步可 20由：案別標示730、案名標題731、坪數732、特色說明 733、聯絡電話734、及可用點數735等欄位縱向排列而 組成者；例如：可爲五橫式（5r) 175x160之banner廣 告區塊者； 該紅字五橫式之刊登型式73’，進一步可由：案別標 -16- 本紙張尺度適用中國國家標準（CNS ) A4規格（21〇X297公釐） (請先閱讀背面之注意事項再填寫本頁) 訂 經濟部智慧財產局員工消費合作社印製 543309 6328-1 - 17/38 A7 B7 五、發明説明Cl 5) 示730’、案名標題731、坪數732、特色說明733、聯絡 電話734、及可用點數735等欄位縱向排列而組成者，與 五橫式之刊登型式73不同處，僅在於案別標示730’之字 體可爲紅字者，以更爲顯著，且橫向之長度亦可爲較長 5者；例如：可爲紅字五橫式（r5r ) 19〇x 160之banner廣 告區塊者； 該長條三橫式之刊登型式74，進一步可由··案別標示 740、案名標題741、坪數742、特色說明743、聯絡電話 744、及可用點數745等欄位所組成者，且採橫向之排列 10 方式；例如：可爲長條三橫式（b3rlc ) 460x80之banner 廣告區塊者； ‘ 是以，上述之刊登型式，皆爲本創作可行之實施方 式，應均可視爲：依本創作之較佳實施範例所推廣，並循 依本創作之精神所延伸之適用者，故皆應包括在本案之專 15利範圍內。 請參閱第7圖所示，乃係爲本發明實施於「廣告刊 登」之「登錄表單」示意圖；由圖所示，在較佳之實施網 頁上，如以房屋類爲例，該廣告刊登之登錄表單80，可包 括案名標題欄位81、坪數欄位82、特色說明欄位83、聯 20絡電話欄位84、廣告刊登網站欄位85、刊登版位欄位 86、上傳鍵88、及重新輸入鍵89等項目；其中： 案名標題欄位81、坪數欄位82、特色說明欄位83、 及聯絡電話欄位84等，可供輸入欲登錄之內容； 廣告刊登網站欄位85 ’具有數項可刊登之網站’以供 -17- 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） (請先閲讀背面之注意事項再填寫本頁) 、11 經濟部智慧財產局員工消費合作社印製 543309 6328-1 - 18/38 A71T 543309 A7 printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ----- ^ V. Description of the invention (13) The login status of the owner, and the determination of the process 43 is based on the "member database" dBl; The process 60 of the management option for the owner can include a process 61 for querying the status of the advertisement, a process 02 for editing the status of the advertisement, a process 5 for transferring the website 5 63, a process M for reallocating points, and a process 65 for purchasing points. For the "advertiser" to quickly manage and set the advertising status; the process 69 of logging out of the management system is for the "advertiser" to leave and log out of the management system 20. The operation process of the management system 20 is performed as follows: 10 When the "advertiser" logs in to the system, it needs to perform the process 41 to enter the account number, and the process 42, and the member password, and the process 43 'to Check the login status of "Advertiser"; in the judgment of step 43, if the account and password entered are correct, "Advertiser" can log in to the management system 20, and the system will open permissions for "Advertiser" to execute the process 6〇; I5 and when the judgment of the process 43 'is wrong, the system returns to the process 41 for the "advertiser" to re-enter the account number and password; when the "advertiser" executes the process 60, it can be quickly managed and set The advertising status stored in the "Advertising Database" dB2, and choose to execute: Flow 61 to query the current advertising file playback progress, the number of people currently viewed, the number of points currently deducted, and the remaining points Flow 62 to edit the current advertising status and update the playback progress of the advertising file, update the content of the advertising data, pause the playback of the advertising file, and delete the advertising file in real time With settings such as update, pause, delete, etc .; flow 63, to instantly transfer advertising files to other websites for publication; -15- This paper size applies to China National Standard (CNS) A4 specifications (mm) 6328-1-15 / 38 (Please read the precautions on the back before filling this page) 丨 ·. Π 543309 A7 __B7 6328-1-16/38 V. Description of the invention (14) Process 64 to increase or decrease the allocation points of each advertising file immediately Process 65 'to add the purchase points of each advertisement file in real time; When the "Advertiser" completes the management and setting, execute Process 69 to leave and log out of the system. 5 Please refer to Figure 6, which is a schematic diagram of the "login form" implemented in the "Advertising Options" of the present invention. As shown in the figure, on a better implementation webpage, the login form 70 of the advertising option may include advertisements. Category option field 71, publication type option field 72, confirmation key 78, re-enter key 79, etc .; Among them: 10 Advertising category option field 71, which has several advertising categories to choose from, such as: housing, personnel Category, announcement category, and small loan category, etc .; Confirmation key 78 is the key for selecting and confirming, and the next login step can be performed; Re-entering key 79 is the key for re-selecting, and the selected input is 15 値It will be deleted to re-register. The publication style option field 72 has several publication styles to choose from, such as: five-horizontal style, red letter five-horizontal style, and long three-horizontal style. What should be explained here is that in the present invention, if a house is taken as an example, in its publishing type option field 72, the five horizontal publishing type 73 may further be 20: case label 730, case title 731, ping Numbers 732, feature descriptions 733, contact phone 734, and available points 735 are arranged vertically; for example: those who can be a banner ad block of five horizontal (5r) 175x160; the red letter five horizontal publication Type 73 ', can further be: Case standard -16- This paper size applies Chinese National Standard (CNS) A4 specification (21 × 297 mm) (Please read the precautions on the back before filling this page) Order the intellectual property of the Ministry of Economic Affairs Printed by the Bureau's Consumer Cooperatives 543309 6328-1-17/38 A7 B7 V. Description of the invention Cl 5) Show 730 ', case title 731, number of pings 732, feature description 733, contact number 734, available points 735, etc. The columns are composed vertically arranged, which is different from the five-horizontal publication type 73, only that the font of the case mark 730 'can be a red letter, which is more prominent, and the horizontal length can be longer by five; For example: can be the red letter five horizontal (r5r) 19〇 x 160 banner advertising block; The long three-horizontal type of publication 74, can be further marked by case type 740, case title 741, ping number 742, feature description 743, contact phone number 744, and available points 745 and other fields, and adopt a horizontal arrangement of 10 ways; for example: can be a banner three-horizontal (b3rlc) 460x80 banner advertising block; 'Yes, the above publication types are all based on the creation of feasible The implementation methods should be regarded as: those who are promoted in accordance with the best practice examples of this creation and extended in accordance with the spirit of this creation, so they should be included in the scope of the patent. Please refer to Figure 7, which is a schematic diagram of the "login form" implemented in the "advertising" of the present invention; as shown in the figure, on a better implementation webpage, such as housing, the registration of the advertising Form 80 may include a case title field 81, a flat number field 82, a feature description field 83, a link 20 phone field 84, an advertisement website field 85, a publication space field 86, an upload key 88, And re-enter key 89 and other items; among them: title field 81, ping number field 82, feature description field 83, and contact phone field 84, etc., which can be used to enter the content to be registered; field of advertising website 85 'There are several websites that can be published' for -17- This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) (please read the precautions on the back before filling this page), 11 Wisdom of the Ministry of Economic Affairs Printed by the Consumer Affairs Cooperative of the Property Bureau 543309 6328-1-18/38 A7
五、發明说明（16) 選取，且網站之選項亦可進一步佐以圖示標示； 刊登版位欄位86，具有數項刊登版位可供選取； 上傳鍵88，係爲輸入完畢而上傳登錄內容之按鍵’以 完成登錄程序，且可進行下一步之步驟； 5 重新輸入鍵89，係爲重新選取之按鍵’已輸入之登錄 內容及選取値將消除，以重新進行登錄。 請參閱第8圖所示’乃係爲本發明實施於「廣告刊 登」之「確認表單」示意圖；由圖所示，在較佳之實施網 頁上，如以房屋類爲例，該廣告刊登之確認表單90 ’可包 10括案名標題欄位91、坪數欄位92、特色說明欄位93、聯 絡電話欄位94、刊登頁面欄位95、刊登版位欄位96、預 覽結果鍵98、及重新輸入鍵99等項目；其中： 案名標題欄位91、坪數欄位92、特色說明欄位93、 及聯絡電話欄位94等，即爲第7圖中之案名標題欄位 15 81、坪數欄位82、特色說明欄fn 83、及聯絡電g舌欄位84 等’所輸入之登錄內容，’ 經濟部智慧財產局員工消費合作社印製 (請先閲讀背面之注意事項再填寫本頁) 刊登頁面欄位95，即爲第7圖中之廣告刊登網站欄位 85所選取者，且刊登版位欄位96，即爲第7圖中之刊登 版位欄位86所選取者； 20 預覽結果鍵98，係爲展示實際刊出之廣告樣式，以供 「廣告主」預視確認，且可進行下一步之步驟； 重新輸入鍵99，係爲重新選取之按鍵，已輸入之登錄 內容及選取値將消除，以重新進行登錄。 此間應予說明者，乃案別標示730，進一步亦可爲具 -18- 本紙張尺度適用中國國家標準（CNS ) A4規格（21〇Χ297公釐) " ' 543309 A7 B7 6328-1 - 19/38 五、發明説明（17) (請先閲讀背面之注意事項再填寫本頁) 有圖片之展示者；且該廣告刊登之登錄表單80，進一步可 包括圖片上傳之欄位者；該廣告刊登之確認表單90，進一 步可包括展示圖片之欄位者。 此間應再予說明者，乃本發明所產生之banner廣告 5區塊，進一步亦可與另一網頁超連結，以更詳盡地刊出廣 告內容及相關資訊。 此間應再予說明者，乃本發明之「廣告資料庫」 dB2，進一步可依據「廣告主」之設定，而定期以電子郵 件回報廣告狀態。 10 此間擬特別強調說明者，乃本發明最主要之創意精神 在於提供一種「用於網際網路之廣告直播系統」，該系 統，可包括一刊登系統、一管理系統、及一播放系統；其 中，管理公司可將使用權及管理權開放予「廣告主」實 施，使得「廣告主」與網站間具有對等之利基點，且由刊 I5登系統大幅精簡刊登之作業程序，並由管理系統提供即時 之管理機制；藉以，提昇「網路banner廣告」之廣告效 益，且創造網站之額外收益，並可免除習式廣告之設計、 經濟部智慧財產局員工消費合作社印製 重覆核稿、及刊登作業冗長等程序，進而降低廣告製作之 成本；實爲本發明創意之精華所在。 2〇 爲使本發明之特性及實施更易於明瞭，茲附上本發明 所具體實施之相關網頁，詳如附件一，以供參酌。 綜上所述，本發明「用於網際網路之廣告直播系統」 顯見實已符合發明專利之成立要件，爰依法提出專利之申 請，懇請早日賜准本案專利，以彰顯專利法獎勵國人創作 -19- 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐） ~~一 ' 543309 A7 B7 6328-1 - 20/38 五、發明説明（18) 之立法精神，是所至盼。 (請先閲讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 20 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297公釐）V. Description of the invention (16) Select, and the website options can be further marked with icons; Publish position field 86, which has several publication positions to choose from; Upload key 88, upload and log in for input The contents of the button 'to complete the registration process, and you can proceed to the next step; 5 Re-enter the key 89, which is a re-selected button' The entered registration content and selection 値 will be deleted to re-register. Please refer to Figure 8 'is a schematic diagram of the "confirmation form" of the present invention implemented in "advertisement"; as shown in the figure, on a better implementation webpage, such as housing, the confirmation of the advertisement publication Form 90 'can include 10 title field 91, flat number field 92, feature description field 93, contact phone field 94, publication page field 95, publication space field 96, preview result key 98, And re-enter key 99 and other items; among them: the case title field 91, the ping number field 92, the characteristic description field 93, and the contact phone field 94, etc., which is the case title field 15 in Figure 7 81. Ping number field 82, characteristic description field fn 83, and contact information g tongue field 84, etc. 'The input content entered is printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy (please read the precautions on the back before (Fill in this page) The publishing page field 95 is selected from the advertising website field 85 in Figure 7, and the publishing space field 96 is selected from the publishing space 86 in Figure 7. 20; Preview result key 98, which is used to display the actual published advertising style for "Advertiser" previews and confirms, and can proceed to the next step; Re-enter key 99 is a key for re-selection. The entered registration content and selection will be deleted to re-register. It should be noted here that the case is marked 730, and it can also be -18- This paper size applies the Chinese National Standard (CNS) A4 specification (21〇 × 297 mm) " '543309 A7 B7 6328-1-19 / 38 V. Description of the invention (17) (Please read the precautions on the back before filling out this page) Exhibitors with pictures; and the login form 80 for the advertisement, which can further include the field for uploading the pictures; The confirmation form 90 may further include a field for displaying pictures. It should be further explained here that it is the banner ad block 5 generated by the present invention, which can also be hyperlinked to another web page to publish the advertising content and related information in more detail. It should be explained here again that it is the "advertising database" dB2 of the present invention, and according to the setting of the "advertiser", the status of advertisements can be reported regularly by email. 10 The person who intends to emphasize the explanation here is the main creative spirit of the present invention is to provide a "live broadcast advertising system for the Internet". The system may include a publishing system, a management system, and a playback system; , The management company can open the right of use and management to the "advertiser" for implementation, so that the "advertiser" and the website have an equivalent niche, and the publishing process is greatly simplified by the journal I5 registration system, and the management system Provide real-time management mechanism; thereby, improve the advertising effectiveness of "Internet banner ads", and create additional income for the website, and can eliminate the design of Xi'an advertising, the consumer property cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, print repeated reviews, And lengthy procedures such as publishing operations, thereby reducing the cost of advertising production; this is the essence of the invention. 20 In order to make the characteristics and implementation of the present invention easier to understand, the relevant webpages implemented by the present invention are attached, as shown in Annex I for reference. In summary, the present invention "Advertising Live Broadcasting System for the Internet" has clearly met the requirements for the establishment of an invention patent, and has applied for a patent application in accordance with the law. 19- This paper size applies Chinese National Standard (CNS) A4 specification (210X297mm) ~~ '543309 A7 B7 6328-1-20/38 V. The legislative spirit of invention description (18) is to be expected. (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 20 This paper size applies to China National Standard (CNS) A4 (210X297 mm)