JP2007249788A - Advertisement-printed cash envelope production system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To utilize a cash envelope supplied to a customer in a branch of a financial institution as an advertisement medium. <P>SOLUTION: A server 1 provides a Web application for advertisement creation to a terminal of an advertisement applicant via the Internet, and receives advertisement contents created by the Web application from an advertisement applicant terminal 10. The server 1 confirms whether the advertisement contents are proper or not, to a bank. The server 1 outputs print data of the advertisement contents when a confirmation result of the bank is affirmative. A printer 3 prints an advertisement on a sheet in a developed state of the cash envelope with the print data outputted from a data output part as input. A bending machine 4 produces the cash envelope to be delivered to one branch of a certain financial institution by bending the advertisement-printed sheet printed by the printer. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a system for creating an advertisement to be printed on a cash envelope provided to a customer at a branch of a financial institution and distributing the advertisement to the branch.

For example, Patent Document 1 discloses an advertisement display system for widely spreading advertisements to customers who visit financial institutions. Specifically, an advertisement control device installed in a sales office of a financial institution receives an advertisement display table and advertisement information from an advertisement operation server. This advertising information takes into account the area to be advertised by a pre-contract with the advertiser. Both the ATM (Automated Teller Machine) installed in the branch office and the display device installed in the lobby An ad is displayed on. As a result, not only advertisements to customers who handle ATMs but also advertisements to customers waiting for transactions in the lobby are possible, so that a synergistic effect of advertisements can be obtained.
Japanese Patent Laid-Open No. 2005-115099

  By the way, a cash envelope printed with a bank name or the like is prepared next to an ATM installed at a bank branch or the like in order to put banknotes and the like withdrawn by a customer. Cash envelopes tend to be stored longer by users than other general envelopes. Because of these characteristics, cash envelopes distributed at bank branches in the region are extremely attractive as advertising media for those who are doing business in a certain local region. On the other hand, especially in rural areas, the public image of the bank is still strong, and easy advertising can lead to damage to the bank's credit, so the bank itself must be careful.

  This invention is made | formed in view of this situation, The objective is to utilize the cash envelope provided to a customer in the branch of a financial institution as an advertising medium.

  Another object of the present invention is to quickly create and distribute a cash envelope printed with an area advertisement closely attached to an area to which the branch belongs.

  Furthermore, another object of the present invention is to prevent the occurrence of a situation such as credit loss of a financial institution from which a cash envelope is distributed.

  In order to solve such problems, the present invention provides a system for creating an advertisement to be printed on a cash envelope provided to a customer at a branch of a financial institution based on a request from an advertisement applicant and distributing the advertisement to the branch. provide. This system includes a storage unit, an advertisement creation unit, an inquiry unit, a data output unit, a printing device, and a bending machine. The storage unit corresponds to the branch of a financial institution that is permitted to advertise for each individual advertisement applicant, the advertisement content to be printed on the cash envelope, and the approval destination of the financial institution that confirms the advertisement content Add and remember. The advertisement creation unit provides a web application for creating an advertisement to the terminal of the advertisement applicant via the Internet, and receives the advertisement content created by the web application from the terminal of the advertisement applicant. In addition, the advertisement creation unit adds the received advertisement content to the storage unit as an order item from the advertisement applicant. The inquiry unit reads out the approval destination of the financial institution associated with the received order and the content of the advertisement from the storage unit, and notifies the approval content of the financial institution via the Internet whether or not the advertisement content is acceptable. Confirm. The data output unit outputs print data of the advertisement contents when the confirmation result by the inquiry unit is acceptable. The printing apparatus prints an advertisement on a sheet in a state where the cash envelope is expanded, using the print data output from the data output unit as an input. The folding machine creates a cash envelope to be delivered to a branch of a certain financial institution by folding an advertisement-printed sheet printed by a printing machine.

  Here, in the present invention, the printing apparatus simultaneously prints a plurality of types of printed matter based on print data relating to a plurality of orders received at the same branch of a certain financial institution, and the printed types of the printed matter are predetermined. It is preferable to output the data sorted alternately in order. The printing apparatus may print the advertisement on both sides of the sheet based on the print data.

  In the present invention, it is preferable that a plurality of advertisement templates are prepared in advance in the advertisement printing Web application. In this case, it is preferable that the advertisement creating unit creates the advertisement content by synthesizing characters or graphics received from the terminal of the advertising terminal with any one of the advertisement templates designated by the terminal of the advertising terminal.

  According to the present invention, by printing an advertisement on a cash envelope provided to a customer at a branch of a financial institution, this can be utilized as an advertising medium. In addition, since advertisement applicants are managed for each branch of a financial institution and everything from an advertisement request to advertisement creation is performed online, cash envelopes with advertisements closely associated with the region can be created quickly and at low cost. Furthermore, since the contents of the advertisement are checked by the financial institution in the process of creating the advertisement, it is possible to prevent the occurrence of a situation such as a credit loss of the financial institution from which the cash envelope is distributed.

  FIG. 1 is a configuration diagram of an advertisement printed cash envelope creation system according to the present embodiment. The cash envelope creation system includes a server 1, a storage device 2, a printing device 3, and a folding machine 4. Based on a request from an advertisement applicant (advertiser), an advertisement applicant can Print the desired advertisement on a cash envelope and deliver it to the bank branch.

  The server 1 is connected to the advertisement applicant terminal 10 and the bank terminal 20 via the Internet. The storage device 2 of the server 1 stores a customer database and a case database. The customer database is for managing individual advertisement applicants. In addition to the “customer ID” and “authentication password” necessary for the cash envelope creator to log in to the site provided on the Internet, Information such as “branch of institution”, “approval of financial institution” and “e-mail address of (advertisement applicant)” are associated with each other. In this scheme, advertisement applicants can place advertisements only in bank branches that have obtained prior consent from the bank, and cannot place advertisements in other bank branches. Due to such restrictions, bank branches that are permitted to advertise by prior approval are stored as “branch institutions”. For example, in the example of FIG. 1, advertisers A to C can advertise only to the bank branch 1, but cannot advertise to the bank branch 2. In this case, “bank branch 1” is described as “branch of financial institution” in the record of advertiser A (one record in the customer database) (the same applies to advertisers B and C). In this scheme, it is assumed that the content of the advertisement created by the advertisement applicant is checked by the bank in the process of creating the advertisement. For this reason, the “eligibility destination of the financial institution” describes the e-mail address of the bank person in charge (bank terminal 20) to be notified that the advertisement content should be checked.

  On the other hand, the case database is for managing individual orders received from customers. The “item number”, “customer ID”, and “advertisement content” to be printed on a cash envelope ”,“ Confirmation result ”and the like are associated with each other. In this database, past advertisement contents relating to individual customers are also centrally managed as history data. An advertisement applicant can utilize past data as appropriate when creating new advertisement contents. The “confirmation result” is provided to store the confirmation result from the bank side, that is, whether or not the advertisement content is acceptable. Note that the stored contents of the customer database and the case database are associated with each other by, for example, “customer ID”.

  When the server 1 is functionally captured, the server 1 includes an advertisement creation unit, an inquiry unit, and a data output unit. The advertisement creation unit provides an advertisement creation Web application to the advertisement applicant terminal 10 via the Internet, and receives the advertisement content created by the Web application from the advertisement applicant terminal. Further, the advertisement creation unit adds the received advertisement content to the case database as an order received from the advertisement applicant. The inquiry unit reads the bank approval destination and advertisement content associated with the order received from the customer database and the case database, and notifies the approval destination bank terminal 20 of the advertisement content via the Internet. Check the contents. The data output unit outputs print data of the advertisement contents when the confirmation result by the inquiry unit is acceptable. The printing device 3 receives the print data output from the data output unit as an input, and prints an advertisement on a sheet in a state where the cash envelope is expanded. The folding machine 4 creates a cash envelope to be delivered to one branch of a certain financial institution by folding a printed sheet printed by a printing machine.

  Next, an advertisement creation / distribution scheme by the above-described cash envelope creation system will be described in detail.

(Step 1: Create advertisement)
First, an advertisement applicant (member) who wants to place an advertisement accesses a cash envelope creation site (membership system) provided by the cash envelope creator on the Internet using the browser of his / her terminal 10. When logging in on condition that the customer ID and password input from the terminal 10 match the original information stored in the customer database, the server 1 sends an advertisement creation Web to the advertisement applicant terminal 10. Provide an application. This Web application has two main functions to enhance user convenience.
(1) Various templates As shown in FIG. 2, a plurality of advertisement templates that prescribe general-purpose design layouts are prepared in advance. The user can easily create the advertisement contents by simply selecting a favorite one from the advertisement templates displayed on the browser and inputting characters or pasting a figure at a designated location.
(2) Online Review As shown in FIG. 3, the characters and symbols input / pasted by the user are reflected in the image of the cash envelope displayed on the preview screen. Thereby, the user can proceed with the work while confirming the design at any time on the preview screen.

  The advertisement content created by the web application for creating advertisements is added by the server 1 as a new order item to the item database stored in the storage unit 2. Specifically, a case number relating to this case is newly assigned, and a record in which a customer number and advertisement contents are associated with the case number is newly added. However, at this stage, the bank side has not been approved, so we have not yet started printing advertisements.

(Step 2: Authentication request notification)
Next, the server 1 executes an inquiry request process for inquiring of the bank terminal 20 whether or not there is a problem with the content of the advertisement related to the order received. Specifically, the customer database is searched using the customer ID related to the current request case as a search key, and “the approval destination of the financial institution” described in the corresponding record is referred to. Then, a confirmation request in which the project number is specified in the approval destination (e-mail address) is notified by e-mail. Normally, this approval destination is set at a bank branch.

(Step 3: Receive authentication result)
The bank representative (branch manager) who received the confirmation request email accesses the cash envelope creator's site with the branch manager's authority, and whether the advertisement content related to the case number in the email violates the regulations in the suburbs Confirm whether or not. Then, according to an internal routine in the bank, the confirmation result is notified from the bank branch to the bank head office. Upon receipt of this notification, the bank head office accesses the website of the cash envelope creator with the authority of the person in charge of the head office, enters either “problem” or “no problem” as the confirmation result, and comments as necessary. Enter them (they are reflected in the Item database). In addition, if the bank side checks are performed in a plurality of related departments, the advertisement contents can be checked more reliably. Receiving this, the server 1 notifies the confirmation result by e-mail to “e-mail address of (advertisement applicant)” extracted from the customer database in order to notify the advertisement applicant of the confirmation result of the bank.

(Step 4: Advertising printing)
If the confirmation result by the bank is acceptable, the server 1 searches the matter database, extracts the advertisement content related to the current requested matter, converts it into print data that can be processed by the printing apparatus 3, and outputs it. For example, as shown in FIG. 4, the printing device 3 prints an advertisement on a sheet in a state where a cash envelope is unfolded, with print data as an input. Here, when there are a plurality of orders for the same bank branch, the printing apparatus 3 collectively processes the print data of the plurality of cases, prints a plurality of types of printed matter at the same time, and prints the plurality of types of printed matter. Sort and output alternately in a predetermined order. For example, as shown in FIG. 1, when there are three projects by the advertisers A to C with respect to the bank branch 1, three advertisements printed at the same time so as not to cause unfairness among the advertisers A to C. Contents A to C are sorted and output. Note that the printing apparatus 3 may print the advertisement on both sides of the sheet based on the print data.

(Step 5: Create a cash envelope)
The folding machine 4 creates a bundle of cash envelopes by sequentially bending and gluing the bundle of advertisement-printed sheets. As shown in FIG. 1, the bundles to be delivered to the bank branch 1 are arranged in the order of A, B, and C in the order of A, B, and C by sorting in the printing apparatus 3 described above.

(Step 6: Delivery)
A bundle of cash envelopes is packed at each bank branch and sent to the corresponding bank branch. The bank branch that received this puts a cash envelope beside the ATM, for example. As a result, community-based advertisements for bank customers using cash envelopes are developed.

  As described above, according to the present embodiment, an advertisement can be printed on a cash envelope provided to a customer at a bank branch, and used as an advertising medium. At that time, the advertisement applicants permitted for the advertisement are managed for each bank branch, and the advertisement request and the advertisement creation are performed online. As a result, a cash envelope printed with an advertisement (area advertisement) closely attached to the region is quickly created and distributed. As a result, it is possible to realize advertisements that are extremely attractive to local advertisement applicants at low cost, and banks can also secure new advertising revenue sources.

  Further, since the bank itself checks the contents in Steps 2 and 3 prior to the creation of the advertisement, it is possible to prevent the occurrence of a situation such as credit damage of the bank from which the cash envelope is distributed.

  Furthermore, when there are a plurality of orders for the same bank branch, a cash envelope is created with a plurality of types of advertisements arranged in order. Therefore, since the fairness among advertisers can be ensured simply by installing a cash envelope at the bank branch in this state (no advertiser will be advantageous / disadvantaged), it will be possible to save labor at the bank branch. There is also an effect.

  In the above-described embodiment, a bank is described as an example of a financial institution. However, the present invention is not limited to this, and can be applied to a financial institution including a post office.

Configuration diagram of an advertisement printed cash envelope creation system according to the present embodiment Illustration of ad template Illustration of the ad editing screen Illustration of printed sheet

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Server 2 Storage device 3 Printing device 4 Bending machine 10 Advertisement applicant terminal 20 Bank terminal

Claims (4)

In a system that creates an advertisement to be printed on a cash envelope provided to a customer at a branch of a financial institution based on a request from an advertisement applicant and distributes it to the branch.
For each individual advertisement applicant, the branch of a financial institution that is permitted to place an advertisement, the content of the advertisement to be printed on a cash envelope, and the approval destination of the financial institution that confirms the content of the advertisement are stored in association with each other. A storage unit;
A web application for creating an advertisement is provided to the terminal of an advertisement applicant via the Internet, the advertisement content created by the web application is received from the terminal of the advertisement applicant, and the received advertisement content is received from the advertisement applicant. An ad creation unit to be added to the storage unit as an order received from
By reading the approval destination and advertisement content of the financial institution associated with the received order from the storage unit and notifying the advertisement content to the terminal of the approval destination of the financial institution via the Internet, An inquiry section to confirm availability;
If the confirmation result by the inquiry unit is acceptable, a data output unit that outputs print data of the advertisement content;
With the print data output from the data output unit as an input, a printing apparatus that prints an advertisement on a sheet in a state where a cash envelope is unfolded, and
An advertising printed cash envelope creation, comprising: a folding machine that creates a cash envelope to be delivered to a branch of a certain financial institution by folding an advertisement printed sheet printed by the printing machine system.   The printing device simultaneously prints a plurality of types of printed matter based on the print data relating to a plurality of orders received at the same branch of a certain financial institution, and alternately sorts the printed types of the printed matter in a predetermined order. The advertisement-printed cash envelope creation system according to claim 1, wherein the advertisement-printed cash envelope creation system is output.   The advertisement printing cash envelope creation system according to claim 1, wherein the printing device prints an advertisement on both sides of the sheet based on the print data. In the web application for advertisement printing, a plurality of advertisement templates are prepared in advance.
The advertisement creation unit creates advertisement content by combining characters or graphics received from the terminal of the advertisement terminal with any advertisement template designated by the terminal of the advertisement terminal. The advertisement-printed cash envelope creation system according to claim 1.

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