JP2003187127A - System or so-called business model for fusing tv reception (audience) to buying behavior (customer) by using tv receiver body as convenience store, tv broadcast program as commodity (article, service) union catalog, and tv remote control switch as payment terminal for commodity trade - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To allow the purchase of a commodity appearing in a screen and also allow the saving of commercial time and the market research for audiences by fusing TV reception to purchase by using a TV as a convenience store, a program as a commodity catalog, and a remote control switch as a payment terminal. <P>SOLUTION: An Internet TV in which TV broadcasting is integrated to interactive data communication is introduced, and an audience is connected to a head end (a commodity information provider, a seller) by the Internet to deliver an article in a program or service commodity information to the audience simultaneously with broadcasting. The audience operates the remote control to integrally display the information corresponding to a program scene and a purchase procedure column, enters prescribed items, and operates a purchase determination button on the screen. The determination button operation is transmitted to the head end as purchase instruction data by the Internet, and the head end delivers a commodity to the audience, receives the sales price (credit settlement) to complete the commercial trade. Further, a database for a series of trade actions is formed to manage customers. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION [0002] Broadcast program production uses advertising technology, and television broadcast program itself uses broadcast technology. Data production and processing technology is used for each product information and purchase procedure in the general catalog, and telecommunications technology (Internet) is used for distribution and reception of these data. Internet television broadcasting technology is used to display these broadcast programs and distribution data in a composite state on the television receiver. Computer display technology and wireless technology are used by viewers and customers to specify what is on one screen of the TV broadcast and to input data such as purchase procedure using the TV remote control switch. In addition, viewers and customers can browse the product information and purchase procedures by using the Internet database technology on the distribution side (head end) and further related to the Internet marketing technology. Regarding purchase and settlement, technology that guarantees the safety of both buying and selling, various technologies related to electronic commerce such as C2B, comprehensive management technology that centrally manages the various behaviors described above, and various technologies related to the operation of the business model. Is used comprehensively.

[0002]

2. Description of the Related Art For catalog sales, see a photograph of a product and accompanying information and mail an application form, for TV shopping, apply for a telephone by watching a product introduction program, so-called B2C using the Internet is on the web. They see product information, enter purchase data, and send it to the seller.
In addition, the popularization of products to consumers largely depends on mass media such as television commercials.

[0003]

[Problems to be Solved by the Invention] As long as there is a TV and a TV remote controller that have become the most familiar to us, we can offer a wide variety of tangible and intangible products that appear on the screen of TV broadcast programs to anyone, anytime, anywhere You can purchase it easily and conveniently based on these explanations. Also, the joy of having the same things that make up one scene on TV gives people a sense of happiness. It can reduce bothersome commercials and save commercial time. In addition, what information the viewers and customers have responded to in a particular scene of a television broadcast program, product information (advertisements, advertisements, goods, service product prices, specifications, delivery dates, manufacturers,
Information distributors can also understand how they responded to various data such as sellers. That is, highly reliable market research can be performed.

[0004]

[Means for Solving the Problems] Introducing Internet TV, which integrates TV broadcasting and two-way data communication, and responds (synchronizes) to TV broadcast programs to enable viewers, customers and headends (product information providers). , Vendors) are connected to the Internet, and various goods and service product information (advertisements, advertisements, prices, specifications, purchase procedures) in TV broadcast programs are distributed to TV viewers simultaneously with broadcasting. All tangible and intangible TV broadcast programs are products, and TV broadcast programs themselves are so-called comprehensive catalogs. By operating the TV remote control, viewers and customers can obtain information (price, specifications, delivery date, manufacturer, seller, etc. data of goods and service products) corresponding to this scene,
The purchase procedure entry field is integrally displayed on the TV screen, the purchase procedure entry field is filled in with predetermined items, and the completed field is used as a purchase instruction (order), and the purchase decision button that is integrally displayed on the TV screen in advance is operated. And place an order. The purchase decision button operations of the viewer and the customer described above are transmitted to the headend side via the Internet as purchase instruction data. The seller who received the purchase instruction data (on the headend side)
Cooperates with manufacturing, wholesale, settlement (credit card), courier, etc. to deliver products to viewers and customers, receive sales price, and complete commercial transactions.

[0005]

BEST MODE FOR CARRYING OUT THE INVENTION The production of television broadcast programs must be conscious of the purchase of viewers and customers. In this case, the program producer needs to complete the content of the broadcast program with the program provider, the advertising agency, the distributor, and the manufacturer. Product information is produced by viewers, program providers and advertising agencies, so that customers can fully understand the product.
It is necessary to work with the distributor, manufacturer, and distributor to complete the process. Then, the television broadcast program is broadcast on television, the product information is distributed on the Internet, and the broadcasting and the distribution are synchronized.
Viewers and customers must simultaneously receive (synchronize) television broadcasting and product information distribution. (In this case, it seems that wired and urban CATV providers are more advantageous than viewers for receiving synchronously with the viewer and the customer, and replying from the customer, rather than wireless.) Find what you want, understand what you want to buy by distributing product information, and send the act of buying (order) to the Internet (reply)
Done in. The viewer and the customer have previously signed a contract regarding the shopping with a product information distributor or a payment institution (credit card), and the commercial transaction is advanced according to this contract and completed.

[0006]

Example Suppose Golf Juan, who is enjoying a golf show on TV, was interested in the hat he was wearing when Tiger Woods made a tee shot. When the viewer presses a button on the TV remote control at hand, a mouse pointer (an arrow pointing to a specific point on the computer screen) appears. When the viewer further operates the TV remote control, puts this mouse pointer on the hat that Tiger Woods is wearing and presses the button on the TV remote control, all information regarding the hat appears on the same screen as the golf program. In this case, it will be duplicated in the scene where Tiger Woods makes a tee shot. Alternatively, the TV screen may be divided into two, and the program and the information may be displayed separately.

The displayed information about the hat currently worn by Tiger Woods includes the brand name, color, size, variation, selling price, and delivery date. The viewer points to the red, 64 cm hat with the mouse pointer and presses the button on the TV remote control, and then the mouse pointer directs to buy on the screen, presses the button on the TV remote control, and inputs the PIN code. Finally, on the screen, instruct, and press the button on the TV remote control. The above series of actions by the viewer,
The operation is transmitted (replied) to the head end side (information provider, dealer) via the Internet line.

An order confirmation will be mailed or e-mailed to the viewer who issued the order instruction at a later date. Viewers
After a certain delivery date, I receive the ordered item, red, 64 cm, in the hat worn by Tiger Woods at that time, by courier. Viewers will receive a monthly bill for this hat purchase from the credit card company as a bank withdrawal notice. And the price was deducted,
This commercial transaction is complete.

All the displayed information about the hat worn by Tiger Woods is not limited to providing information directly related to purchase. You can display where you are bargaining for this hat, how Tiger Woods interacts with the hat, what the episode is about, and any thoughtful messages about this golf program provider, sponsor, advertising agency, or retailer.

An example of a service product (intangible) will be described below. A golf fan (viewer) enjoying a Tiger Woods golf program operates a button on the TV remote control at hand to move a mouse pointer (arrow pointing a specific point on the computer screen) to a golf club house on the screen. Let's guess. On the screen, all information about this golf course appears on the same screen as the golf program while the play is in progress. All the information that golf fans are interested in, such as the market price of the membership of this golf course, the next professional golf watching schedule, the play price, the reservation of the play, the method of obtaining the play discount ticket, etc. are displayed. Also, this golf fan can actually receive a discount ticket by mail by inputting predetermined data on the display screen.

For those who are troublesome to operate the TV remote controller, it is possible to switch to the touch panel method. You can enter data just by touching the display area on the TV screen with your finger,
It is perfect for the elderly and those who are not good at operating machines.

Those who want to watch the ongoing TV program as they are, want to see the information, and want to purchase the information, if the information display screen is stored in the memory, the information (interested in as many times as desired after the program is finished. You can see the product data). Of course, it is possible to send an order. In this case, the memory function must be physically prepared in the Internet TV system for the viewer and the customer.

[0013]

[Effects of the Invention] Using the TV and TV remote control, which are the most familiar household appliances, anytime, anywhere, anyone,
You can easily and conveniently purchase a wealth of tangible and intangible products that appear on the screens of TV broadcast programs, based on a thorough explanation of the products. Therefore, new purchasing activities will occur, which will contribute to boosting consumption activities and revitalizing all related industries. In addition, the joy of having the same things that make up one scene on TV gives people a sense of happiness and can be expected to cultivate new values. This is a consumer-centered, voluntary purchase that is completely different from the conventional one-way sales promotion activities by mass media such as television commercials. And you can reduce annoying commercials,
You can also save commercial time. In addition, what information the viewers and customers have responded to in a particular scene of a television broadcast program, product information (advertisements, advertisements, prices of goods and service products, specifications, delivery dates, various data of manufacturers, sellers, etc. ), The information distribution side can also grasp how it responded. That is, highly reliable market research can be performed. It can fundamentally change the rating competition of broadcasting companies. In other words, it is possible to evaluate the broadcasting station by the number of accesses to the product information, the number of purchases, the average purchase price, the total purchase price, etc. As a matter of course, the broadcasting station evaluation standards of the program producer and the program provider also change. The TV receiver itself becomes a convenience store, the TV broadcast program itself becomes a comprehensive catalog of goods (goods, services), and the TV remote control switch becomes a payment terminal for trading goods.

[Brief description of drawings]

FIG. 1 is a flow chart briefly explaining the relationship between a viewer (customer) of the business model, an Internet TV broadcasting station, an advertising sponsor, a broadcast program production production, a product sales company, and a settlement company.

─────────────────────────────────────────────────── ─── Continuation of the front page (51) Int.Cl. ⁷ identification code FI theme code (reference) H04N 7/173 640 H04N 7/173 640Z (54) [Title of the invention] The main body of the TV receiver is a convenience store, A so-called business model, which is a mechanism that fuses TV viewing (viewers) and purchasing behavior (customers) by using the TV broadcast program itself as a comprehensive catalog of goods (goods and services) and the TV remote control switch as a payment terminal for product sales.

Claims (4)

[Claims] 1. Articles such as cars, houses, kitchen daily necessities, etc. as well as costumes and accessories worn by actors, actresses, extras, etc. appearing in TV broadcast programs such as dramas, sports, talk shows, etc. , Restaurants, hotels,
Provide information (advertisements, advertisements, prices, specifications, purchase procedures) of various service products such as holidays and sightseeing spots to TV viewers at the same time as broadcasting. All tangible and intangible TV broadcast programs are products, and TV broadcast programs themselves are so-called comprehensive catalogs. The product information is distributed to viewers and customers at the same time as a television broadcast program by using telecommunications technology (Internet), and is integrally displayed on the television receiver. 2. When a viewer or customer finds something that he / she likes or is interested in in one scene of a television broadcast program, he / she operates the TV remote controller to obtain information (advertisement, advertisement) corresponding to this scene. , Prices of goods and services, specifications, delivery dates, manufacturers, sellers, and other data), and the entry fields for purchasing procedures can be integrally displayed on the television broadcast screen. That is, the data corresponding to each product in the so-called general catalog described in claim 1 and the procedure for purchasing these are displayed on the television screen. The product information and the purchase procedure are displayed together with the television broadcast screen. In this case, the broadcast screen and the product information purchase procedure screen may be independent screens or may be displayed in duplicate (copy). 3. The viewer and the customer enter predetermined items in the purchase procedure entry fields corresponding to each product in the so-called general catalog described in claim 1 by operating the TV remote controller, After completing the entry, the completed entry column can be used as a purchase instruction (order), and the purchase decision button previously displayed on the TV screen can be ordered by operating the TV remote controller.
The purchase instruction (order) of the product is distributed (transmitted) to the seller using the telecommunications technology (Internet). 4. The seller who receives the purchase instruction (order) from the viewer or the customer cooperates with the manufacturer, the seller, the wholesaler, the settlement (credit card), the courier, etc. to view the product. , Deliver it to the customer, receive the sales price,
The commercial transaction ends.