KR20100071656A - Apparatus and method for performing collaborated purchase and auction services with live broadcasting - Google Patents

Abstract

PURPOSE: An apparatus and a method for performing collaborated purchase and auction services with live broadcasting are provided to supply live broadcasting and perform collaborated purchase and auction services. CONSTITUTION: A live broadcasting picture window is installed on a partial area of a collaborated purchase processing unit. The collaborated purchase processing unit comprises a product information display area, a price information display area, a live collaborated purchase participation area, a collaborated purchase participation situation display area, and an information inquiry and product purchase area of a participant. A live picture window is installed in a partial area of an auction processing unit to perform live broadcasting. The auction processing unit comprises an auction information display area, a live broadcasting auction situation display area, an auction information display update area, and an auction participation area.

Description

Apparatus and method for performing collaborated purchase and auction services with live broadcasting}

The present invention relates to a service apparatus and method for performing a joint purchase and auction while providing real time live broadcasting.

Thanks to the development of network technology, various e-commerce services are provided using infrastructures such as computers, personal PCs, networks, and the Internet.

In particular, commodity sales services such as joint purchase, auction, reverse auction, etc. are very suitable to be implemented by a network due to the necessity of real-time data processing and communication. For services such as joint purchase and auction, interactive service technology using network is very important.

On the other hand, a lot of information providing services by real-time live video is also made. Such real-time live video can be actively utilized for internet home shopping or IPTV home shopping broadcasting.

An object of the present invention is to provide a live broadcast co-purchase and auction service method and apparatus by combining the co-purchase and auction technology with information providing technology by real-time live video.

In order to solve the above object, according to the present invention, including a joint purchase processing unit and auction processing unit, these joint purchase and auction proceeds with the live video.

In the case of the joint purchase, live broadcasts are installed in some areas. On the right side of the screen, a text display window is installed to enable communication between the customer and the live operator in real time.

At the bottom of the live screen, there are ① product information display area, ② price information display area, ③ live broadcast joint purchase participation area, ④ joint purchase participation status display area, ⑤ participant's information inquiry and product purchase area. The functions of each part are as follows.

① Product information display area-Loads the image and product name of the product code entered by the administrator. The product overview and the existing price are entered by the manager. If you press the product detail view, the product code of the Solder out state is displayed in a new window.

② Price information display area-Price information and application quantity entered by the manager are displayed by section.

③ Participation area of live broadcasting co-purchase-If you try to input the quantity before login, the login popup will appear. After the user has logged in, enter the quantity (the maximum input quantity is set by the administrator) and press the OK button. Would you like to participate? ' If you say yes, thank you for participating in the live broadcast joint purchase. The co-purchase part shows the remaining time of the co-purchase.

④ Joint purchase participation status display area-In Figure 1, the number of participants, the number of participants, the current price status is displayed, these information is refreshed at regular intervals.

⑤ Participant's information search and product purchase area-This is the area that the participant needs to log in to access. If you select this area, you can go to 'My information inquiry page' and search for personal information and bidding related information about the participant. The product purchase area is similar to the product purchase area established in a normal shopping mall.

In the case of an auction, as in the case of a joint purchase, a live broadcast window is installed in some areas, and live broadcast is in progress. On the right side of the screen, a text display window is installed to enable communication between the customer and the live operator in real time. The live broadcast window, the product information display area, the participant information search and the product purchase area are the same as in the case of the joint purchase of FIG.

At the bottom of the live screen, ① auction information display area, ② live auction status display area, ③ auction information display update area, ④ auction participation area is located. The functions of each part are as follows.

① Auction Information Display Area-Displays basic information on auctions (eg, bid start price, bid end price, minimum bid, maximum bid)

② Auction status display area-At the first start, the highest bid is set to the bid start price, and updated information is displayed at regular intervals.

③ Auction information display update area-This button provides a convenience for the customer to see the current status from time to time without waiting for the refresh cycle of the auction status display part due to the nature of the auction fighting time. If the customer forces the refresh button, the current status is displayed

④ Auction Participation Area-If the customer tries to input the amount before login, the login popup pops up and is designed to be able to log in. Amount should be able to input only minimum / maximum intermediate amount. If you enter a minimum or maximum amount, you will be notified. Enter the amount and press OK. 'The bid was successful. Thank you for participating in the live auction. '

According to the present invention, by combining the video live, auctions and co-purchase, consumers can enjoy a more interesting and useful shopping, the seller can increase sales, customer attraction and the like.

1 is a user interface diagram used to explain the configuration of a joint purchase processing unit which is one of the components of a live broadcast joint purchase and auction service apparatus according to the present invention.

Live broadcasts are in progress in some areas. On the right side of the screen, a text display window is installed to enable communication between the customer and the live operator in real time.

At the bottom of the live screen, there are ① product information display area, ② price information display area, ③ live broadcast joint purchase participation area, ④ joint purchase participation status display area, ⑤ participant's information inquiry and product purchase area. The functions of each part are as follows.

① Product information display area-Loads the image and product name of the product code entered by the administrator. The product overview and the existing price are entered by the manager. If you press the product detail view, the product code of the Solder out state is displayed in a new window.

② Price information display area-Price information and application quantity entered by the manager are displayed by section.

③ Participation area of live broadcasting co-purchase-If you try to input the quantity before login, the login popup will appear. After the user has logged in, enter the quantity (the maximum input quantity is set by the administrator) and press the OK button. Would you like to participate? ' If you say yes, thank you for participating in the live broadcast joint purchase. The co-purchase part shows the remaining time of the co-purchase.

④ Joint purchase participation status display area-In Figure 1, the number of participants, the number of participants, the current price status is displayed, these information is refreshed at regular intervals.

⑤ Participant's information search and product purchase area-This is the area that the participant needs to log in to access. If you select this area, you can go to 'My information inquiry page' and search for personal information and bidding related information about the participant. The product purchase area is similar to the product purchase area established in a normal shopping mall.

2 is a user interface diagram used to explain the configuration of the auction processing unit of the live broadcast joint purchase and auction service apparatus according to the present invention.

Live broadcasts are in progress in some areas. On the right side of the screen, a text display window is installed to enable communication between the customer and the live operator in real time. The live broadcast window, the product information display area, the participant information search and the product purchase area are the same as in the case of the joint purchase of FIG.

At the bottom of the live screen, ① auction information display area, ② live auction status display area, ③ auction information display update area, ④ auction participation area is located. The functions of each part are as follows.

① Auction Information Display Area-Displays basic information on auctions (eg, bid start price, bid end price, minimum bid, maximum bid)

② Auction status display area-At the first start, the highest bid is set to the bid start price, and updated information is displayed at regular intervals.

③ Auction information display update area-This button provides a convenience for the customer to see the current status from time to time without waiting for the refresh cycle of the auction status display part due to the nature of the auction fighting time. If the customer forces the refresh button, the current status is displayed

④ Auction Participation Area-If the customer tries to input the amount before login, the login popup pops up and is designed to be able to log in. Amount should be able to input only minimum / maximum intermediate amount. If you enter a minimum or maximum amount, you will be notified. Enter the amount and press OK. 'The bid was successful. Thank you for participating in the live auction. '

3 is a web page showing a configuration of a product information unit functioning in conjunction with the joint purchase processing unit and the auction processing unit of FIGS. 1 and 2, which can be viewed by a general user who is not a successful bidder of a joint purchase or auction. An illustration of the screen.

The merchandise shown in FIG. 3 is treated as a "sold out" in order not to be used as a general sale (selling rather than co-purchase or auction), and no buttons are exposed to prevent it from being sold as a general sale. General customers can enter this product information section, they can only view the general specifications and information of the product, it is not possible to buy directly. This product can be purchased only by participants who successfully bid after the live broadcast according to the present invention.

4 is an exemplary view of a screen that can be seen when a customer who successfully bids on a joint purchase or auction logs in the participant information inquiry and product purchase area described in FIG. 1. Unlike in FIG. 3, only a successful bidder is an entrance area, and functions related to purchasing a product (purchase immediately, a shopping cart button) are activated, so that the successful bidder can directly purchase the goods. In Figure 4, the purchase of this product is designed to be completed within three days after the auction auction, but this is only an operational method, it does not limit the technical spirit of the present invention.

On the other hand, Figure 5 shows a live broadcast programming display. In FIG. 1 and FIG. 2, there is a 'live schedule' on the right side of the live display. The live broadcast organizer of Fig. 5 is activated when this live schedule is selected. It can be seen that live broadcasts of various products are organized by calendar date. If you select the display item of the date, the detailed schedule guide window pops up, and you can watch the broadcast by selecting the broadcast view button.

FIG. 6 is a user interface diagram for a manager for explaining a joint purchase broadcasting information input unit as a component associated with the joint purchase processing unit. One of the general broadcast, co-purchase, and auction may be selected from the 'division' box on the upper left side, and FIG. 6 illustrates an interface displayed when co-purchase is selected among them.

Broadly, broadcast program related information and joint purchase related information are included. The broadcast program related information includes a program name, a broadcast date, a title, a corresponding product list, a show host information, and the joint purchase related information. Information about the maximum number of orders, the price range according to the number of applicants, etc.

FIG. 7 illustrates an interface displayed when an auction is selected from the 'division' box in the upper left corner of FIG. 6. The program related information is the same as that described with reference to FIG. 6, and the auction related information includes information about basic product information, a bid start price, a bid end price, a minimum bidable amount and a maximum bidable amount.

FIG. 8 is a diagram illustrating an administrator broadcasting organization associated with FIG. 5. An administrator may register, inquire, and search a programming program using the broadcasting programming unit as shown in FIG. 8, and the registered broadcasting programs may be displayed by date as shown in FIG. 5 and viewed by a general user. As shown in Figure 8, in conjunction with the broadcast program may be added to query the bidding information for each broadcast.

9 to 11 is a schematic diagram for explaining the joint purchase bid information query unit for administrators that can query the bidding information during the joint purchase. FIG. 9 shows a display screen on which bid information can be inquired while a co-purchase order is available (ie, co-purchase in progress). Basic information related to co-purchase (program name, broadcast date, brand name, order period, co-purchase broadcast) Results, etc.) are displayed, and a function for searching bidding information is added below. The bid information inquiry function processes and displays the bid quantity and the cumulative total bid quantity by bid time and bid customer. Detailed information about the arrival customer is displayed in detail by collecting the bid history of this person by ID of a specific bidding customer as shown in FIG. 10. It is shown in the lower right of Figure 10. Data on the auction or joint purchase participation, product name, successful bid, purchase result, etc. for this customer is collected and displayed as a history.

On the other hand, Figure 11 shows a screen for inquiring bid information after the end of the joint purchase order is available. It can be seen that the order record display function is added to the display screen of FIG. 10. That is, the order performance is displayed by processing data such as total order quantity, total order completed customers, order canceled customers, and unordered customers. In addition, a 'sort' function is added to the lower bidding information inquiry unit to order (sort) items such as order completion, non-order, and order cancellation so that the bid information can be inquired.

12 and 13 are schematic diagrams for explaining the auction bidding information inquiry unit for administrators that can query the bidding information at the time of auction. FIG. 12 shows a display screen where bid information can be inquired while auction bidding is available (ie, auction is in progress). Basic information related to auction (program name, broadcast date, brand name, order period, auction broadcast result, etc.) Displayed below, a function for querying the bidding information is added. The bid information search function displays bids by bidding time and bidding customer. On the other hand, Figure 13 shows a screen for inquiring bid information after the auction bid available time is over. It can be seen that the order record display function is displayed as 'order completed' on the display screen of FIG. 12.

In addition, the components applicable to the present invention will be described.

The login processing unit is similar to the general home shopping service in the basic login processing. However, according to the present invention, in consideration of many cases when the decision to participate in the joint purchase and auction is not after login, it is designed with the following functions. First, anyone can enter the live broadcast joint purchase and auction apparatus according to the present invention. However, you need to log in to participate in a joint purchase or auction. In the case of a joint purchase, adjust the quantity (the quantity is one by default) to request a login when the confirmation button is pressed. In this case, if the customer can normally participate, the user can participate after logging in, and if the penalty customer is logged in, the allotment is indicated and the participation is restricted due to the non-ordering or cancellation of the order during the live auction. . On the other hand, in case of an auction, when the user enters a price and presses a confirmation button, a login is requested. In this case, if the customer can normally participate, the user can participate after logging in, but in the case of a penalty customer, allot is displayed after login and the participation is restricted.

The short message notification unit functions to notify the bidder through the short message (SMS) upon the successful bidding. If the bidder chooses this function while participating in the auction, the bidder enters an acceptable phone number and consent to receive and processes it, saves it, and sends an SMS to the bidder's stored phone number when the bidder succeeds. do.

1 is a user interface diagram used to explain the configuration of a joint purchase processing unit which is one of the components of a live broadcast joint purchase and auction service apparatus according to the present invention.

2 is a user interface diagram used to explain the configuration of the auction processing unit of the live broadcast joint purchase and auction service apparatus according to the present invention.

3 is a web page showing a configuration of a product information unit functioning in conjunction with the joint purchase processing unit and the auction processing unit of FIGS. 1 and 2, which can be viewed by a general user who is not a successful bidder of a joint purchase or auction. An illustration of the screen.

4 is an exemplary view of a screen that can be seen when a customer who successfully bids on a joint purchase or auction logs in the participant information inquiry and product purchase area described in FIG. 1.

5 shows a live program display.

FIG. 6 is a user interface diagram for a manager for explaining a joint purchase broadcasting information input unit as a component associated with the joint purchase processing unit.

FIG. 7 illustrates an interface displayed when an auction is selected from the 'division' box in the upper left corner of FIG. 6.

FIG. 8 is a diagram illustrating an administrator broadcasting organization associated with FIG. 5.

9 to 11 is a schematic diagram for explaining the joint purchase bid information query unit for administrators that can query the bidding information during the joint purchase.

12 and 13 are schematic diagrams for explaining the auction bidding information inquiry unit for administrators that can query the bidding information at the time of auction.

Claims (1)

Live screens are installed in some areas and live broadcasts are carried out. Separately from live screens, ① product information display area, ② price information display area, ③ live broadcasting co-purchasing participation area, ④ co-purchasing participation status display area, ⑤ participants' information inquiry and A joint purchase processing unit having a product purchase area; And Live screens are installed in some areas and live broadcasts are carried out, and live broadcasts include auction processing section including ① auction information display area, ② live auction status display area, ③ auction information display update area, and ④ auction participation area. Apparatus and method for joint purchase and auction service in progress.

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