JP2002298025A - Advertisement managing system, advertisement managing device, advertisement managing method and advertisement managing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To calculate the advertisement reward corresponding to the effect of the advertisement of an advertising terminal unit which displays advertising information. SOLUTION: When the user who looked at advertising information on the terminal unit 12 of an advertising store 11 operates the issue button of the coupon added to the advertising information, coupon information is written in an IC card 13. If the coupon recorded on the IC card 13 is used at the store of an advertiser, coupon utilization information will be transmitted to a management server 15. The management server 15 records that from which advertising store the digital coupon, which was used, was issued on a coupon history database 31 based on the information transmitted from the terminal unit 17 of the store of the advertiser.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to an advertisement management system, an advertisement management device, an advertisement management method, and an advertisement management program.

[0002]

2. Description of the Related Art Conventionally, an advertisement of a store is placed on a newspaper insert flyer or the like, a coupon is printed on the flyer, and a coupon is presented when a consumer purchases a product at the store. Methods are used that allow you to receive discounts.

[0003] Printing a coupon on an advertising medium such as a flyer can also be used as information for evaluating the advertising effect of the advertising medium from the usage rate of the coupon. For example, when an advertisement is placed on a plurality of advertising media such as newspapers and magazines, information for identifying the advertising media is recorded on the coupon, and the type of the actually used coupon is determined. By examining it, the advertising effect of the advertising medium can be evaluated.

[0004]

However, the conventional method of printing a coupon on a paper medium is not focused on advertisements, and therefore, there is a high possibility that consumers will discard the flyer without looking at it. . Further, even when a coupon is used, it is necessary to check one by one for which advertising medium the coupon was issued by, and the operation is troublesome. In addition, for the consumer, it is necessary to cut out the coupon from the flyer, which is troublesome, and there is a problem that the coupon is not often used by the user.

[0005] It is an object of the present invention to be able to calculate an advertisement reward corresponding to the advertisement effect of an advertisement terminal device for displaying advertisement information. It is another object of the present invention to appropriately evaluate the advertising effect of the advertising terminal device. Another object is to make it possible for a consumer who has viewed advertisement information displayed on an advertisement terminal device to easily obtain a coupon.

[0006]

According to the first aspect of the present invention,
An advertisement management system including an advertisement terminal device installed in a store, a management device, and a terminal device of an advertiser's store,
An advertising terminal device having display means for displaying advertisement information, and coupon ticket issuing means for issuing a coupon ticket associated with the advertisement information displayed on the display means in accordance with a request from a customer; A receiving unit for receiving coupon information including information indicating an issuer of the used coupon; and a calculating unit for calculating an advertisement reward for the issuer of the coupon based on the coupon information received by the receiving unit. It consists of a management device.

According to the present invention, when a coupon is used in an advertiser's store, the management device acquires coupon information including information indicating the issuer of the coupon, and based on the information, obtains the coupon. Can be calculated for the publisher of the ad. Thus, for example, it is possible to increase the advertising reward for a store having an advertising terminal device with a high usage rate of issued coupons, and to lower the advertising reward for a store with a low usage rate of coupons. Therefore, it is possible to pay an appropriate advertisement reward corresponding to the advertisement effect.

According to a second aspect of the present invention, there is provided an advertisement management system including an advertisement terminal device installed in a store, a management device, and a terminal device of an advertiser's store, wherein a display means for displaying advertisement information; An advertising terminal device having coupon ticket issuing means for issuing a coupon ticket associated with the advertisement information displayed on the display means in accordance with a request from a customer;
Receiving means for receiving coupon information including information indicating an issuer of a coupon used in an advertiser's store, and evaluating an advertising effect by the advertising terminal device based on the coupon information received by the receiving means. And an advertisement management device having an advertisement effect evaluation means.

According to the present invention, the advertisement effect can be quantitatively evaluated for each store where the advertisement terminal device is installed, so that the advertiser can pay the advertisement reward corresponding to the advertisement effect.

[0010] In the above invention, the management device may further include a payment unit for paying an advertisement fee to the store where the advertisement terminal device is installed based on the calculation result of the calculation unit.

[0011] With this configuration, the management device can automatically pay the owner of the advertisement terminal device an appropriate advertisement reward suitable for the advertisement effect. In the above invention, the coupon ticket issuing means may record coupon ticket issuance information in an IC card, a mobile terminal device, or a mobile phone in a contact or non-contact manner.

With this configuration, an IC card,
Coupon issue information can be recorded in electrical contact with a mobile terminal device or a mobile phone, or in a wireless or other manner without contact. This makes it possible to record coupon issue information on an IC card or the like with a simple operation. Further, when the coupon ticket recorded on the IC card or the like is used, the coupon ticket issuance is performed by reading the coupon ticket issuance information recorded on the IC card or the like in a contact or non-contact manner with the terminal device of the advertiser's shop. Information indicating the origin can be collected and the information can be transmitted to the management device.

[0013]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is an explanatory diagram of an advertisement management system according to an embodiment of the present invention.

An advertisement providing store that provides advertisement information (family restaurant, restaurant, convenience store, etc.)
A terminal device (advertising terminal device) 12 is installed at a predetermined location 11. In the following description, a case will be described in which the advertisement providing store 11 is a family restaurant and the terminal device 12 is installed at each table. A menu of dishes is displayed on the display unit of the terminal device 11, and the user can freely order dishes from the menu. The terminal device 12 displays various types of information and advertisement information provided to the user free of charge. The terminal device 12 has a function of writing and reading the IC card 13 and a function of transmitting and receiving a wireless signal (for example,
transmission / reception function by tooth). In addition, data can be read or written by a radio signal.
Data reading and writing functions for the C card may be provided.

When the user who has viewed the advertisement information on the terminal device 12 of the advertisement providing store 11 operates the coupon ticket issuing button, the terminal device 12 is connected to the IC card (or a portable terminal device such as a PDA, a portable telephone) 13 The information of the coupon associated with the advertisement information is written in a state of being in contact with or in a state of non-contact (hereinafter referred to as I
A coupon written on a C card or the like is called a digital coupon.)

The terminal device 12 transmits a digital coupon ticket issuance notification to the management server 15 via the network such as the Internet via the network 14. Upon receiving the digital coupon issue notification, the management server 15 records the store name of the advertisement providing store 11 in which the terminal device 12 that has issued the digital coupon is installed in a coupon history database 31 (FIG. 5) described later. .

The user who has recorded the digital coupon on the IC card 13 goes to the store of the advertiser of the advertisement, hands over the IC card 13 at the time of purchasing the product, and receives a discount by the digital coupon.

The advertiser's store 16 is also provided with a terminal device 17 having a function of reading and writing the IC card 13 and a function of wireless transmission / reception by Bluetooth. When discounting with a digital coupon, the terminal device 17
Inserting the IC card 13 passed by the user into the reading / writing section of the IC card 13 of the above, the coupon information (information indicating the advertising providing store of the issuing source, issuing date, privilege contents, and discounted products are limited. In this case, the target product name) is read. Further, the read coupon information and information such as the user ID and the purchase date are stored in the management server 15.
Notify.

The management server 15 records in the coupon history database 31 which digital coupon issued at which advertisement providing store was used based on the information transmitted from the terminal device 17 of the advertiser's store 16.

The management server 15 determines the coupon issued by any of the advertisement providing stores 11 based on the digital coupon issuing information transmitted from the advertisement providing store 11 and the digital coupon usage information transmitted from the advertiser's store 16. Since it is possible to grasp how many tickets have been used, it is possible to quantitatively evaluate the advertisement effect of each advertisement providing store 11.

FIG. 2 shows the terminal device 12 of the advertisement providing store 11.
FIG. 7 is an explanatory diagram in the case of displaying advertisement information on a. The advertisement terminal device 12 is installed in a store where a large number of people visit, such as a family restaurant, a restaurant, and a convenience store. For example, a menu is displayed on the advertising terminal device 12 installed at the table of the family restaurant, and when the user finishes ordering a dish he wants to eat, the screen is switched to an information selection screen, and information on shops in the area, information on house, A selection menu for information on health is displayed.

For example, when the user selects a shop (S) from the first menu, the management server 15 connected to the Internet 21 is accessed, and shop list information stored in the hard disk 22 of the management server 15 is displayed. The list information is read out and the list information is
Sent to and displayed. When the user selects a specific shop from the shop list, the server 23 of the shop is accessed via the management server 15 and advertisement information stored in the hard disk 24 managed by the server 23 and today's recommendation are read. Information such as a product is read and displayed on the terminal device 12 of the advertisement providing store 11. At this time, if the shop offers coupons, a coupon issue button 25 is displayed at the lower right of the screen of the terminal device 12. The user can write coupon information into the IC card 13 by inserting the IC card 13 into the IC card reading / writing section of the terminal device 12 and operating the issue button 25.

Next, a coupon issuing process in the terminal device 12 of the advertisement providing store 11 will be described with reference to the flowchart of FIG. Hereinafter, as one example, a case will be described in which advertisement information of a drug store is displayed and a coupon for the drug store is obtained.

When a local information site is selected from the menu of the terminal device (Web terminal) 12, information such as "culture center", "health and medical care", and "travel" is displayed (S11 in FIG. 3). When the user selects “health and medical care” from the displayed regional information (S12), a list of websites related to “health and medical care” is displayed.
Select a specific drugstore from among them (S1
3). Then, the advertisement of the homepage of the selected drug store is displayed (S14). A coupon issue button 25 is displayed at the lower right of the advertisement screen of the drug store.

When the user presses the coupon issue button 25 (S15), the terminal device 12 displays the membership card (IC
It is determined whether or not the (card) 13 is inserted into the IC card reading / writing section (S16).

If the IC card 13 has not been inserted (S16, NO), the process proceeds to step S17, where a message prompting insertion of the IC card 13 is displayed. IC card 1
If No. 3 has been inserted (S16, YES), the process proceeds to step S18, where information indicating the issue source is stored in the IC card 13.
Write the issue date, etc. The coupon information recorded on the IC card 13 includes an issuance date, an issuance store name, a coupon type, the number of issued coupons, a product name (a product side when discounted products are limited), a privilege content (a coupon discount rate, and the like). ), And usage history.

When the writing is completed, a message notifying that the issuance of the coupon has been completed is displayed (S
19). Further, the coupon information including the above-mentioned issue store name, issuance date, and the like as the coupon issuance information is stored in the management server 1.
5 (S20).

Next, FIG. 4 is a flowchart showing the processing in the store of the advertiser. If the user presents the IC card 13 at the time of product purchase, the IC card 13
Is inserted into the terminal device 17 (FIG. 4, S31). Next, the clerk presses the coupon reading button of the terminal device 17 (S32). When the read button is pressed, the terminal device 17 reads the coupon information from the IC card 13 (S
33). Then, the "coupon information" is displayed on the display unit of the terminal device 17 (S34). Step S34 in FIG.
Is an example of the display of the coupon information, and the above-described coupon issue date, product name, issue store name, privilege contents, coupon type, user use history, and the like are displayed.

The clerk checks the displayed coupon information and determines whether the coupon is valid (S35). If the coupon is valid, the coupon is discounted at the discount rate specified in the privilege content of the coupon information, and the usage record is written on the IC card 13 (S36). Further, the coupon information (coupon use information) of the user is transmitted to the management server 15 (S37).

Next, the processing in the management server 15 will be described with reference to the flowcharts of FIGS. When receiving the coupon information from the terminal device 12 of the advertisement providing store 11, the management server 15 starts the following processing.

First, it is determined whether or not the received information is information relating to issuance of a coupon (FIG. 5A, S41).
If the received information is information relating to issuance of a coupon (S41, YES), the process proceeds to step S42, where the received coupon information is stored in a coupon issue history database (a part of the coupon history database 31), and then to step S43. move on. If the received information is not information on issuing a coupon (S41, NO), the process proceeds to step S43.

In step S43, it is determined whether or not the received information is information relating to use of a coupon. If the received information is information relating to the use of a coupon (S43,
YES), the process proceeds to step S44, and the coupon use information is stored in the coupon use history database (a part of the coupon history database 31).

Next, the management process of the coupon information on a monthly basis in the management server 15 will be described with reference to the flowchart of FIG. First, each data is read from the coupon issue history database and the coupon use history database of the coupon history database 31 (FIG. 5B, S45). Next, a coupon issue / use status list is created for each coupon type and advertiser based on the read coupon issue information and use information (S4).
6).

By these processes, the number of coupons issued at each advertisement providing store 11 at each advertiser unit and the number of coupons issued at each advertisement providing store 11 are used for each month. List can be created.

FIG. 6 is a diagram showing an example of an advertisement management system when the above-mentioned advertisement terminal device 12 is installed in a family restaurant. The advertisement terminal device 12 displays a menu for accessing a site that provides regional information, health-related information, and the like, in addition to a menu of dishes at a family restaurant, and the user can obtain various types of information free of charge.

FIG. 3 shows a case where the user accesses a site that provides information on health called Health NAVI, where various information on health is provided free of charge. In addition, he is a member of Health NAVI,
An advertisement for a nearby drugstore is displayed, and a button for issuing a coupon for purchasing a product at a discount at the drugstore is displayed on the screen. When the user operates the issue button with a finger or the like, a coupon is printed, or when the user has inserted the IC card 13 into the terminal device 12, the coupon information is written into the IC card 13.

The user can receive a certain discount by presenting a coupon when purchasing a product at the drug store. The name of the issuing store is printed in a bar code or the like on the used coupon, or is recorded by another method. Therefore, the terminal device of the drug store 32 determines at which advertisement providing store 11 the coupon was issued. Can be recognized, and information indicating the issuer of the coupon can be transmitted to the management device 15.

According to the above-described embodiment, the number of coupons issued for each advertiser-provided store or the coupon-issuing advertiser-provided store for each advertiser is obtained from the coupon information recorded on the IC card 13 or the like. Can be known (or the usage rate of the total number of used cards), so that it is possible to know how many users have viewed the advertisement of which advertisement providing store 11 and purchased the product at the advertiser's store. it can. Therefore, the advertising effect in each advertisement providing store 11 can be quantitatively calculated from the information.

Also, the number of coupons used for each issuer,
Alternatively, by paying the advertisement reward in accordance with the usage rate for the entire number of sheets used, the advertisement reward can be paid in accordance with the actual advertisement effect. Therefore, the manager of the advertisement providing store 11 is motivated to devise an advertisement providing method that can obtain a high advertisement reward, thereby enabling the advertiser to obtain an advertising effect commensurate with the advertising cost. Therefore, it is possible to realize an advertisement management system that is advantageous for both the advertiser and the advertisement provider.

Further, the operator of the management server 15 provides the advertisement information of the plurality of advertisers to the advertisement terminal devices of the plurality of advertisement providing stores 11 via a network such as the Internet, and further quantitatively evaluates the advertisement effect. Since it can be calculated (evaluated), it is possible to realize a business that provides advertising information with a high advertising effect directly linked to product purchase.

The evaluation of the advertisement effect based on the coupon ticket issuing information or the coupon ticket usage information or the payment of the advertisement reward may be automatically performed by the management server 15 based on the information. Alternatively, a human may determine the evaluation of the advertisement effect and / or determine the advertisement reward based on the information.

Next, FIG. 7 shows an advertisement management program for realizing the processing of the terminal device 12, the management server 15, and the like of the advertisement providing store 11 in the above-described advertisement management system.
FIG. 4 is an explanatory diagram of a case where the program is stored in a portable recording medium 41 such as a ROM, a floppy (registered trademark) disk, or a storage device 42 of a program provider, and the program is loaded into each device and executed. .

When the program is recorded on a portable recording medium 41 such as a CD-ROM or a floppy disk, the portable recording medium 41 is inserted into a drive device of the information processing device 43 to read the program and read the program. The stored program is stored in a storage device 44 such as a RAM or a hard disk, and the program is executed. When a program is provided from a program provider via a communication line, the program stored in the storage device 42, the memory, or the like of the program provider is received by the information processing device 43 via the communication line, The received program is stored in a storage device 44 such as a RAM or a hard disk and executed. Note that the program recorded on the portable recording medium 41 may have a part of the functions of the program described in the embodiment.

In the embodiment described above, the coupon information is
The case of recording on the C card 13, the mobile terminal device, the mobile phone, or the like has been described. However, the present invention is not limited to this, and the present invention can be applied to the case of issuing a coupon printed on paper or the like. In this case, information indicating the issuer of the coupon, privilege information of the coupon, and the like are recorded on the coupon using a barcode or the like, and the barcode is read by the terminal device 17 of the advertiser's store. The data can be automatically input to the terminal device 17. Then, by transmitting the information indicating the issuer input to the terminal device 17 to the management server 15, the management server 15 can evaluate the advertisement effect for each advertisement providing store 11 or calculate the advertisement reward.

In the above-described embodiment, the management server 15 or the advertiser server 23 provides the advertisement information to the terminal device 12 of the advertisement providing store 11 via the network. Terminal device 1
2, the advertisement information may be downloaded. In this case, there is no need to access the management server 15 when displaying the advertisement information.

Further, the terminal device 12 of the advertisement providing store 11 is directly connected to the advertiser's server 23 without the intervention of the management server 15.
The advertisement information may be accessed or downloaded from. In this case, the management server 15 does not need the function of providing advertisement information.

The terminal device 17 at the advertiser's store does not need to be a dedicated terminal device connected to a network, and may be a device in which a payment machine has an IC card reading / writing function, a network connection function, or the like. good.

Further, the coupon is not limited to one that can be used at a specific advertiser's store, but may be a group that is composed of a plurality of advertisers and can be used at stores within the group.
In the above-described embodiment, the management device 15 collects coupon issue information and coupon usage information of a plurality of advertisers, and can evaluate the advertisement effect of each of the advertisement providing stores 11, but such a system configuration is not necessarily required. Need not be. For example, an advertiser may provide a dedicated management server, and the management server may collect coupon usage information and evaluate an advertising effect for each advertisement providing store or calculate an advertisement reward.

[0049]

According to the present invention, when a coupon is used, the store that issued the coupon can be specified. For example, it is possible to calculate the advertisement reward according to the usage rate of the coupon. Can be. As a result, it is possible to pay an appropriate advertisement reward corresponding to the advertisement effect.
In addition, since it is possible to know at which store the usage rate of the coupon issued is high, it is possible to evaluate the advertising effect for each store. Furthermore, the coupon information can be stored in an IC card,
By storing the information in a mobile phone or the like, it is possible to save labor for inputting coupon information in a store that provides advertisement information, a store where a coupon is used, and the like.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram of an advertisement management system.

FIG. 2 is an explanatory diagram when displaying advertisement information.

FIG. 3 is a flowchart of a coupon issuing process in an advertisement providing store.

FIG. 4 is a flowchart showing processing in an advertiser's store.

FIG. 5 is a flowchart showing processing in the management server.

FIG. 6 is a diagram illustrating an example of an advertisement management system.

FIG. 7 is an explanatory diagram of a recording medium.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 11 Advertising store 12 Terminal device 13 IC card 14 Network 15 Management server 17 Terminal device 31 Coupon history database 41 Portable recording medium

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Claims (9)

[Claims] 1. An advertisement management system comprising an advertisement terminal device installed in a store, a management device, and a terminal device of an advertiser's store, comprising: display means for displaying advertisement information; An advertising terminal device having a coupon ticket issuing unit for issuing a coupon ticket associated with the advertising information displayed on the display unit; and a coupon including information indicating an issuer of the coupon ticket used in the advertiser's store. An advertisement management system, comprising: a receiving unit that receives information; and a calculating unit that calculates an advertisement reward for a coupon issuer based on the coupon information received by the receiving unit. . 2. An advertisement management system comprising an advertisement terminal device installed in a store, a management device, and a terminal device of an advertiser's store, comprising: display means for displaying advertisement information; An advertising terminal device having a coupon ticket issuing unit for issuing a coupon ticket associated with the advertising information displayed on the display unit; and a coupon including information indicating an issuer of the coupon ticket used in the advertiser's store. An advertisement management system comprising: a receiving unit that receives information; and an advertising effectiveness evaluating unit that evaluates an advertising effectiveness of the advertising terminal device based on the coupon information received by the receiving unit. 3. The advertisement according to claim 1, wherein the management device includes a payment unit that pays an advertisement fee to a store where the advertisement terminal device is installed, based on a calculation result of the calculation unit. Management system. 4. The advertisement terminal device according to claim 1, wherein the coupon ticket issuance information is recorded as a digital coupon ticket on an IC card, a portable terminal device, or a portable telephone in a contact or non-contact manner. Ad management system as described. 5. The advertisement terminal device has a transmission unit that transmits coupon ticket issuance information to the management device via a communication line, and the reception unit of the management device transmits the coupon ticket issuance information from the advertisement terminal device. 5. The coupon voucher usage information including information on the coming coupon issuance or information indicating the source of the coupon used at the advertiser's store is received. Advertising management system. 6. The coupon ticket issuing means wirelessly transmits and writes coupon ticket issuing information to an IC card, a portable terminal device or a portable telephone.
Advertisement management system on 2, 3, 4 or 5. 7. An advertisement management device used in an advertisement management system for displaying advertisement information on an advertisement terminal device installed in a store, wherein the coupon includes information indicating an issuer of a coupon ticket used in an advertiser's store. An advertisement management device, comprising: a receiving unit that receives information; and a calculating unit that calculates an advertisement reward for the coupon issuer based on the information indicating the coupon issuer received by the receiving unit. . 8. A coupon that displays advertising information on a terminal device installed in a store, issues a coupon ticket associated with the advertising information, and includes information indicating an issuer of the coupon ticket used in the advertiser's store. An advertisement management method comprising: receiving information; and calculating an advertisement reward for a coupon issuer based on the received coupon information. 9. A function of providing advertisement information to an advertisement terminal device, a function of receiving information indicating an issuer of a coupon used at an advertiser's store, and information indicating an issuer of a received coupon Computer-executable program that realizes a function of calculating an advertising reward for a coupon issuer based on a coupon.