JP2000076552A - Customer's treand management system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve the store-visit state of customers by grasping the store- visit state and taking accurate measures for store-visit promotion by recording the loading date and time of a point card as store-visit state data on the customer on a built-in external storage medium. SOLUTION: The loading date and time of the point card is recorded as store-visit data on the customer on the built-in external storage medium and on the basis of the data, customers are totalized by monthly store-visit frequencies. For example, the point card of the customer is inserted into the point card reader writer 11 of a data management part 1, specific store-visit points are added to the cumulative points by referring to a store-visit point setting file when the visit does not corresponds to user limitation, and a coupon ticket issuing device 24 issues one coupon ticket when the issue reference points of the coupon ticket are reached. Further, data on the date and time of the loading of the point card are recorded as a store-visit data on the customer in a store- visit state data file in a flash memory 10 and the balance points are recorded in a customer data file.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a customer trend management system used as a countermeasure for customer acquisition in a store, and more specifically, it is possible to accurately grasp a customer's visit status as information and to respond to the grasped visit status. The present invention relates to a customer trend management system capable of taking appropriate and appropriate measures to promote store visits and, as a result, improving the customer visit situation.

[0002]

2. Description of the Related Art Conventionally, POS (Point of Service) has been used as a measure to promote sales at retail stores or to acquire customers.
le) Various coupon systems using the system have been proposed (JP-A-2-24788, JP-A-6-24788).
-44459, JP-A-8-106557). These coupon systems are systems that sequentially add predetermined points to a customer's point card or the like, record the accumulated points, and issue a coupon ticket or the like when the accumulated points reach a reference point.

However, all of the coupon systems described in the above publications are configured to sequentially add predetermined points to a point card in accordance with the purchase amount of the customer and the like, and according to the visit situation of the customer. The configuration is such that predetermined points cannot be added. The coupon is handed directly by a cashier or mailed at a later date, and is not a system that is automatically issued by a coupon issuing machine or the like. For this reason, the coupon systems described in each of the above publications cannot provide detailed services to customers, and have a problem as a measure for acquiring customers in stores.

Therefore, the applicant of the present invention sequentially adds and records predetermined points according to the customer's visit status to a point card, and when the accumulated points reach a predetermined reference point, the coupon ticket issuing machine issues a coupon. We have developed a system for automatically issuing tickets, and have already applied for this as a "coupon ticket issuing system".

[0005]

By the way, in order to promote measures to acquire customers in stores, it is necessary to accurately understand the number of visits by customers and the number of visits to the store each month, and to take measures accordingly. . In this regard, the conventional system cannot accurately grasp the customer visit situation such as the number of visits by customer, the number of visits by month, etc. as information, and promotes customer acquisition measures to improve the customer visit situation. There were difficulties above.

Therefore, the present invention can accurately grasp the customer visit situation as information, and can take appropriate measures for promoting visits according to the grasped visit situation. As a result, the customer visit situation can be determined. The purpose is to provide a customer trend management system that enables improvement.

[0007]

SUMMARY OF THE INVENTION For the purpose of accurately grasping the customer visit situation as information, the present invention sequentially adds predetermined points when a customer's point card is loaded into a coupon issuing machine. The accumulated points are recorded on the point card and the built-in external storage medium, and when the accumulated points reach the reference points, a coupon is automatically issued from the coupon ticket issuing machine, and the reference points are subtracted from the accumulated points. A coupon system for recording the balance points on a customer's point card and a built-in external storage medium, wherein the date and time of loading of the point card are recorded on the built-in external storage medium as customer's store visit status data, and the recorded visit status data is recorded. Based on the number of visits per month at least.

In the present invention, in order to more accurately grasp the state of customer visits, the number of customers classified by a predetermined rank classified according to the number of monthly visits, the composition ratio of customers by rank,
It is preferable to total the change rate of the number of customers by rank and the change rate of the number of customers by rank from the previous month. In this case, in order to more accurately grasp the customer visit status, the number of customers by rank was increased / decreased from the previous month, and the number of customers moving from other ranks and the decrease of customers to other ranks were calculated. It is preferable to count the number of movements.

On the other hand, for the purpose of taking appropriate measures to promote store visits according to the customer visit situation, the present invention counts customers by the number of visits per month, and based on the visit situation total data and separately registered customer data. When the number of monthly visits to the target customer who wants to increase the number of monthly visits increases, the store sends a store promotion message to add a specific point, and sends a specific customer to the target customer according to the visit promotion message. The points are added as one of the predetermined points. In addition, for the same purpose, the present invention counts customers by month visit day, and based on the visit status total data and separately registered customer data,
When a customer visits a specific day on a specific day, the customer sends a store promotion message to add a specific point and sends the specific point to the target customer according to the visit promotion message. It is characterized in that it is added as one of the predetermined points.

[0010] In the present invention, the coupon ticket issuing machine is provided with a message display device, a message issuing device or a message communication device for the target customer, in addition to the point card reading / writing device and the coupon ticket issuing device. Is preferred.

[0011]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A customer trend management system according to the present invention will be described below with reference to the drawings. In the drawings referred to, FIG. 1 is a configuration diagram of an example of hardware for realizing a customer trend management system, FIG. 2 is a block diagram showing contents stored in a flash memory as an example of software for realizing the system, and FIG. It is a flowchart which shows an example of the processing procedure of a system.

[0012] The customer trend management system according to the present invention comprises:
When the customer's point card is loaded into the coupon ticket issuing machine, predetermined points are sequentially added, and the accumulated points are recorded on the point card and the built-in external storage medium. When the accumulated points reach the reference points, the coupon is issued. A coupon system for automatically issuing a coupon from a ticket issuing machine, and subtracting a reference point from the accumulated points and recording the balance points on a customer's point card and a built-in external storage medium, wherein the point card is loaded. This is a customer trend management system that records the date and time as customer visit status data in a built-in external storage medium and, based on the recorded visit status data, counts customers by at least the number of visits per month.

The customer trend management system is a coupon ticket issuing machine including a data management unit 1, a coupon ticket issuing unit 2, an external LCD liquid crystal monitor 3, an external speaker 4, a communication modem 5, etc. shown in FIG. Hardware. Note that up to three coupon ticket issuing units 2 can be connected to the data management unit 1.

The data management unit 1 includes a flash memory 10 as a built-in external storage medium storing a program and data of the customer trend management system of the present invention, a point card reader / writer 11 for writing and reading data to and from a point card, A bar code card reader 12 for reading data of a bar code card, a keyboard 13 as an input device, a processor 14 for performing arithmetic processing of programs and data, a built-in liquid crystal monitor 15 and a built-in speaker 16 as output devices, and the external LCD liquid crystal monitor 3, an external liquid crystal connector 17 for connecting the external speaker 4, an external speaker jack 18 for connecting the external speaker 4, an RS232C connector 19 and an RS422 connector 20 for connecting the communication modem 5, and the like.

The coupon ticket issuing unit 2 includes an RS422 connector 21 connected to the RS422 connector 20 of the data management unit 1 via the cable 6, a similar RS422 connector 22, a processor 23 for performing arithmetic processing of programs and data, and an output device. As a coupon ticket issuing device 24 and a message issuing device 25.

In the data management section 1, an inexpensive floppy disk can be used as the built-in external storage medium. However, the flash memory 10 has a storage capacity of about 10M and can store a large amount of data. Since the access time is as short as about 5 seconds and the stored data is less likely to be damaged, it is employed as a built-in external storage medium.

As shown in FIG. 2, the flash memory 10 includes a coupon system operation program F1, a reference point setting file F2, and an addition point setting file F.
3, an audio file F4, an image file F5, a program copy protection file F6, a system monitoring file F7, a customer data file F8, a visit status data file F9, a visit status total file F10, a visit promotion message file F11, and the like. These programs and files are usually copied from a personal computer (not shown) to the flash memory 10 via the communication modem 5.

The coupon system operation program F1
Includes a reference point setting file F2, an addition point setting file F3, an audio file F4, and an image file F
5. Each data of the program copy protection file F6 is read. Further, necessary data is exchanged between the coupon system operation program F1 and the system monitoring file F7, the customer data file F8, the visit status data file F9, the visit status total file F10, and the visit promotion message file F11.

The coupon system operation program F1 includes a basic operation program F1A, a visit situation collection program F1B, a visit situation totalization program F1C, a visit promotion program F1D, a damage check program F1E, a use restriction program F1F, and a barcode card point addition program F1G. , Message issuing program F1H,
A questionnaire program F1I and the like are included.

When a point card is loaded in the point card reader / writer 11 of the data management unit 1, the basic operation program F1A refers to the addition point setting file F3, sequentially adds predetermined points, and accumulates the accumulated points. To the point card and customer data file F
8 when the accumulated points have reached the reference point set in the reference point setting file F2, the coupon ticket is automatically issued from the coupon ticket issuing device 24 of the coupon ticket issuing unit 2, and the coupon ticket is automatically issued. in case of,
The reference points are subtracted from the accumulated points, and the balance points are used as point cards and customer data files F8.
It has the function of recording in

The store visit status collection program F1B collects the system date and time (year, month, day and time and day of the week) when the point card is loaded into the point card reader / writer 11 as visit status data of each customer, and collects this data. It has the function of recording in file F9.

The store visit count program F1C is based on the store visit data accumulated in the store visit data file F9, and based on the number of visits per month, the number of visits per month, the rank of the number of visits per month, etc. Aggregate the increase / decrease, and store the aggregated data in the store visit count file F10
It has the function of storing in

That is, the visit status summarizing program F
1C is the number of customers per month, the total number of customers per month per number of visits, the average number of daily visits of customers per number of visits, and the number of customers per day per number of visits classified into 1-31 times and 32 or more times Count the number of store visits. In addition, this visit status aggregation program F1C has a C rank of 1 to 5 times a month, a B rank of 6 to 10 times, an A rank of 11 to 15 times,
For each rank of the A1 rank of 16 to 31 times, the number of customers by rank, the composition ratio of customers by rank, the rate of increase / decrease in the number of customers by month, the number of customers by rank: the number of changes by month, and the number of customers by rank The number of increased movements from each other rank and the number of decreased movements to other ranks are totaled.

The store visit promotion program F1D is based on the visit state total data compiled in the visit state total file F10 and the customer data in the separately registered customer data file F8, for the target customers who want to increase the number of visits per month and on specific days. A target customer to be visited is extracted, and if the number of visits to the extracted customer per month increases or if a visit is made on a particular day, a visit promotion message for adding a specific point to the store promotion message file F11 is stored. It has a function of referring and outputting. In addition, the store visit promotion program F1D issues a message to add specific points, for example, in the month of birth of the customer based on the customer data in the customer data file F8.

The message for promoting visit to the store is an external LC
The display is performed on the D liquid crystal monitor 3, a printed matter is issued from the message issuing device 25, or telephone communication is performed from a message communication device using the communication modem 5. Then, the coupon system operation program F
1 has a function of adding a specific point set in the additional point setting file F3 to a target customer who has visited the store in response to the store visit promotion message, and recording the accumulated points in the point card and the customer data file F8. .

The damage check program F1E has a function of checking the data recorded on the point card for damage, and outputting a message when there is data damage. The use restriction program F1F has a function of restricting the use of the point card to once a day and outputting a message when the restriction is violated. These data corruption and usage restriction messages are performed by the built-in liquid crystal monitor 15 and the built-in speaker 16 using the image file F5 and the audio file F4.

The barcode card point addition program F1G has a function of adding the points recorded on the barcode card to the total points recorded on the point card when the barcode card is inserted into the barcode card reader 12. Have. The barcode card on which the points are recorded is issued by a cashier when a customer purchases a specific product.

When a point card is loaded into the point card reader / writer 11, the message issuing program F1H executes a flyer for product guidance, a discount ticket for a specific product,
It has a function of issuing a printed matter effective for customer services such as cooking memos and insurance guidance from the message issuing device 25 of the coupon ticket issuing unit 2. The size of this print is usually
It is the same size as a postcard. Further, the message issuing program F1H has a function of causing the message issuing device 25 to issue the message of the store visit promotion message file F11 described above.

The questionnaire program F1I uses an external LCD using an image file F5 and a sound file F4.
A questionnaire function is provided for asking a customer a predetermined question using the liquid crystal monitor 3 and the external speaker 4 and inputting the answer using the keyboard 13. Up to nine answers can be set for each question.

In the reference point setting file F2, reference points, which are conditions for issuing one coupon, are registered, for example, at 100 points. This reference point can be changed and set as appropriate. In the reference point setting file F2, if the total points recorded on the point card are twice or more the reference points and a plurality of coupons can be issued, the number of issued coupons is limited to one. One of a sheet issue mode and a continuous issue mode for issuing a plurality of coupons without being limited to one is selected and set. Then, the coupon system operation program F1 operates according to the set mode.

In the addition point setting file F3, a store visit point setting file F3A in which predetermined visit points determined according to the customer visit situation are registered, and a predetermined purchase point determined according to the purchase amount of the customer are registered. A purchase point setting file F3B and a product point setting file F3C in which predetermined product points defined for each specific product purchased by the customer are registered.

The addition point setting file F3 includes:
A store visit mode using the visit point setting file F3A, a purchase mode using the purchase point setting file F3B, and a commodity mode using the commodity point setting file F3C can be arbitrarily selected and set. According to the present invention, the mode is set to the store visit mode using the store visit point setting file F3A.

The store visit point setting file F3A includes a store visit basic point determined once per visit day, a store random draw point determined by automatically selecting one type of lottery point from a plurality of types of lottery points, and a store visit time. Store visit time zone points determined according to the band, visit day points determined according to the day of the visit, customer data file F8
The customer visit point determined for the customer of the specific attribute extracted based on the customer data registered in, the visit number points determined according to the visit frequency rank in the same month, and the visit promotion message A target customer visit point determined for the target customer who has come to the store accordingly is set and registered as appropriate.

The basic points for visiting the store are, for example, 10
Set to points. In addition, the visiting lottery points are set to any one of, for example, 50 points, 35 points, and 10 points. The lottery probability in this case is 1/1000 to 1000/100
It can be changed to any probability up to 0, for example, 50
Points are set to a probability of 200/1000, and 35 points are set to a probability of 300/1000. For example, the visiting time zone points are set to 30 points until 2:00 pm when there are few customers, and to 10 points thereafter. Further, the visit day points are set, for example, to 50 points on Wednesday, which is far from the customer's foot, and to 20 points on other days. The customer visit point is set, for example, to 50 points, and the store visit point is, for example, 20 points for up to 5 times, 30 points for 6 to 10 times, and 11 to 1 point.
40 points are set for up to 5 times and 50 points for 16 times or more. In particular, the target customer visit point is set to, for example, 50 points.

In the purchase point setting file F3B, for example, purchase points set to 10 points for a purchase amount of 1,000 yen are registered. This purchase point can be changed and set as appropriate. Also,
In the product point setting file F3C, product points for specific products to be promoted for sale are registered.
Then, the coupon system operation program F1 adds the purchase points according to the purchase price and the product points of the purchased specific product based on the POS system data input via the communication modem 5.

Audio file F4 and image file F5
In this example, data such as a message of data corruption of the point card, a message of restriction on use of the point card, and a questionnaire questionnaire are recorded.

The customer data file F8 includes a customer's registration number, name, gender, date of birth, address, telephone number, employment distinction (full-time housewife, part-time, company work, student, self-employed), and house classification (detached house). , Condominiums, rental condominiums, company homes, apartments), visit method categories (walk, bicycle, mini bike, car, train, bus), family composition, locality, pet ownership categories (dogs, cats, fish, birds, reptiles) , Other),
Nationality classification (US, China, Korea, Philippines, Thailand,
Other) is recorded. These customer data are input from the keyboard 13 based on the description on the membership card application form. In addition, when recording the total points (balance points) on the customer's point card, the total points (balance points) are recorded in the customer data file F8.

In the store visit status data file F9, the system date and time (year, month, day and time and day of the week) when the point card is loaded into the point card reader / writer 11 are recorded as needed.

In the store visit count file F10, the result of the visit situation count program F1C is shown in Table 1.
And Table 2.

[0040]

[Table 1]

[0041]

[Table 2]

According to the tabulated data of Table 1, for example, the number of customers who visit the store 5 times a month belonging to rank C is 209, the total number of visits per month is 1,045, and the average number of visits per day is 34. It can be seen that the number of persons and the number of visitors to the store on that specific date (for example, Wednesday, 8th) are 33. Similarly, the number of customers belonging to rank A with 15 monthly visits is 76, the total number of visits per month is 1,140, the average number of daily visits is 37, and the specific date (for example, Wednesday, 8th) It can be seen that the number of visits in ()) is 44. In addition, on a specific date (for example, Wednesday, 15th),
It can be seen that the number of visits of the customers 10 times, 15 times, and 31 times is 18, 27, 31, and 60, respectively, and the total number of visits on the day is 967.

Therefore, based on the tabulated results in Table 1, the store visit promotion program F1D specifies, as target customers who want to increase the number of visits per month, for example, 5 visits per month, 10 visits per month,
Extract 15 customers. Further, as a target customer who wants to visit a specific day when the number of customers tends to decrease, such as a special sale day of another competitor, a customer other than the customer who visits the specific day is extracted. Then, when the number of visits to the store per month increases and ranks up, or when the store is visited on a specific day, a visit promotion message for adding specific points is output to the extracted target customers.

On the other hand, according to the tabulated data in Table 2, for example, when focusing on the A1 rank with 16 to 31 monthly visits, the number of A1 rank customers is 696, and the composition ratio of A1 rank customers is 21. It can be seen that the rate of increase / decrease of 6% and A1 rank customers from the previous month is 110.1%, and the number of increase / decrease from the previous month is +64. Also, as a breakdown of the increase / decrease number compared to the previous month, the number of visits per month is 125 from 11 to 15 times A rank, 19 from 6 to 10 times B rank, 1 person.
Up to 16 people from C rank, 8 from non-customer D rank, a total of 168 new customers increased to A1 rank, conversely 69 to A rank and 20 to B rank
13 people in C rank, 2 people in D rank, 104 in total
It can be seen that the number of people decreased from A1 rank customers.

Further, in the tabulated data of Table 2, for example, when attention is paid to the number of movements from D rank (non-customer),
8 to A1 rank, 7 to A rank, 26 to B rank
You can see that the number of people increased to 298 in the C rank, a total of 339. Conversely, focusing on the number of decelerations to rank D (non-customer), two people from rank A1, five from rank A, and B
15 from rank, 236 from rank C, 25 in total
It can be seen that eight people have become non-customers.

Therefore, the totaling results in Table 2 can be sufficiently used as data for taking appropriate measures to promote store visits, such as raising the number of visits to the store per month for each rank and preventing non-customers.

The store visit promotion message file F11
Is composed of a specific day visit message F11A and a monthly visit count message F11B. The specific day visit message F11A contains a visit promotion message that adds a specific point when visiting the store on a specific day such as a special sale date of another competitor store. Monthly visits message F11
B contains a store visit promotion message indicating that a specific point is added when the number of visits to the store per month increases.

The point card includes a card identification code,
The customer's registration number, date of birth, attribute code, and card issuing store number are recorded in advance. In addition, on the point card,
The equipment number of the used coupon ticket issuing machine, the system date and time (year, month, day and time and day of the week) as the use date, and the accumulated points (balance points) are recorded each time they are used. In order to prevent a reading error by the point card reader / writer 11, these data are divided into two magnetic stripe portions of the point card and are recorded on both of them.

The customer trend management system of the present invention is processed, for example, according to a flowchart shown in FIG. First, when a customer's point card is inserted into the point card reader / writer 11 of the data management unit 1 shown in FIG. 1, a check for data corruption of the point card is performed (S1). This check is performed by repeating reading up to three times when a data reading error occurs. If the reading error occurs three times in a row, it is determined in the next step that the data is damaged (S2).

If there is no data corruption as determined in the step (S2), the use restriction of the point card is checked in the next step (S3). This check is performed by comparing the system date of the coupon system with the system date recorded on the point card. If the two dates match, it is determined that the second use is within the same day and the use of the point card is restricted (S4).

If it is determined in step (S4) that the use of the point card is not restricted, the total points recorded on the point card in the next step are stored in the external LCD liquid crystal monitor 3 of the data management unit 1. Is displayed (S5). For example, the accumulated points up to the previous time are 90
If it is a point, "90 points" is displayed.

Next, referring to the store visit point setting file F3A of the additional point set file F3, predetermined visit points are added to the accumulated points (S6). The added visit points are displayed on the external LCD liquid crystal monitor 3 (S7). For example, when 50 points are added as target customer visit points for a target customer who wants to increase the number of monthly visits, “50 points” are displayed as additional points on the external LCD liquid crystal monitor 3 and “140 points” are accumulated points. Point "is displayed.

In the next step, the total points recorded on the point card are the coupon voucher issuance criteria 10
It is determined whether the reference point of 0 points has been reached (S8). In this case, since the total points recorded on the point card are 140 points, an instruction to issue a coupon is issued in the next step (S9). Accordingly, the coupon ticket issuing device 2 of the coupon ticket issuing unit 2
One coupon is issued from 4.

In the following step, 100 reference points are subtracted from the 140 accumulated points (S10), and the balance point “40 points” is added to the external L.
It is displayed on the CD liquid crystal monitor 3 (S11).

In the next step, it is determined whether or not the user of the loyalty card is a customer to be promoted to the store (S1).
2). In this determination, the visit status aggregation file F1
0 and the customer data file F8 are referred to. Then, the user of the point card visits the store promotion program F1.
If the customer is a store promotion target customer extracted by D, the store promotion message of the store promotion message file F11 is displayed on, for example, the external LCD liquid crystal monitor 3 (S13).

After that, the system date and time (year, month, date and time and day of the week), which is data of the date and time when the point card was loaded into the point card reader / writer 11, are used as customer visit status data as store visit status data file F9 in the flash memory 10. And the balance points are recorded in the customer data file F8 (S14). Subsequently, the balance points and the system date / time (year / month / day / day and day of the week) are written on the point card (S15). When the card ejection instruction is issued (S16), the point card is ejected from the point card reader / writer 11.

If it is determined in the step (S2) that data is damaged, the image file F5
And built-in LCD monitor 15 using audio file F4
Then, a message of data corruption is made by the built-in speaker 16 (S17), and then the process proceeds to step (S16) to discharge the point card.

If it is determined in the step (S4) that the use of the point card is restricted, the built-in liquid crystal monitor 15 and the built-in speaker 16 use the image file F5 and the audio file F4. A message is issued (S18), and thereafter, the process proceeds to step (S16), and the point card is discharged.

Further, in the step (S8),
If it is determined that the accumulated points recorded on the point card have not reached the reference point which is the reference for issuing a coupon, the process jumps to step (S11) and the balance points are displayed on the external LCD liquid crystal monitor 3.

In the step (S12),
If the customer does not correspond to the store visit promotion target, the process jumps to step (S14) and the store visit status data file F
The system date and time (year, month, date, and day of the week) are recorded in 9,
The balance points are recorded in the customer data file F8 (S14).

[0061]

As described above, according to the customer trend management system of the present invention, a coupon ticket is automatically issued from a coupon ticket issuing machine when the accumulated points recorded on the customer's point card reach the reference point. As a result, a fine-grained service can be provided to the customer, and the customer's willingness to visit the store can be generated. In particular, according to the customer trend management system of the present invention, the loading date and time of the point card is recorded on the built-in external storage medium as customer visit status data, and based on the visit status data recorded, the customer is provided at least by the number of visits per month. , The customer visit status can be accurately grasped as information.

In the present invention, the number of customers classified by rank, the composition ratio of customers classified by rank, the rate of change in the number of customers classified by month, and the percentage change of the number of customers classified by month classified according to the number of monthly visits. When the increase / decrease number is tabulated, it is possible to more accurately grasp the customer visit status.

Further, in the present invention, customers are totaled by the number of monthly visits or the number of monthly visits, and a specific point is added to a target customer who wants to increase the number of monthly visits or a customer who wants to visit a specific day. If you send a store visit promotion message to that effect and add specific points to the target customers in response to this message, you can motivate the extracted target customers to visit the store, By increasing the number of times, the customer visit situation can be improved, and a higher effect can be expected as a customer acquisition measure at the store.

[Brief description of the drawings]

FIG. 1 is a configuration diagram as an example of hardware for realizing a customer trend management system according to the present invention.

FIG. 2 is a block diagram showing contents stored in a flash memory as an example of software for realizing the system.

FIG. 3 is a flowchart as an example of a processing procedure of the system.

[Explanation of symbols]

 1: Data management unit 10: FD drive device 11: Point card reader / writer 12: Bar code card reader 13: Keyboard 14: Processor 15: Built-in liquid crystal monitor 16: Built-in speaker 17: External liquid crystal connector 18: External speaker jack 19: RS232C connector 20: RS422 connector 2: Coupon voucher issuing part 21: RS422 connector 22: RS422 connector 23: Processor 24: Coupon voucher issuing device 25: Message issuing device 3: External LCD liquid crystal monitor 4: External speaker 5: Communication modem 6: Cable F1: Coupon system operation program F1A: Basic operation program F1B: Store status collection program F1C: Store status totalization program F1D: Store promotion program F1E: Damage check F1F: Usage restriction program F1G: Bar code card point addition program F1H: Message issuing program F1I: Questionnaire program F2: Reference point setting file F3: Additional point setting file F3A: Visit point setting file F3B: Purchase point setting file F3C: Product point setting file F4: Audio file F5: Image file F6: Program copy protection file F7: System monitoring file F8: Customer data file F9: Store visit status data file F10: Visit visit total file F11: Visit promotion message file

Claims (6)

[Claims] When a customer's point card is loaded into a coupon ticket issuing machine, predetermined points are sequentially added, and the accumulated points are recorded on the point card and a built-in external storage medium, and the accumulated points reach the reference points. A coupon system that automatically issues a coupon ticket from a coupon ticket issuing machine, and records the balance points by subtracting the reference points from the accumulated points on a customer's point card and a built-in external storage medium, A customer trend management system, wherein the loading date and time of the point card is recorded in a built-in external storage medium as customer visit status data, and based on the visit status data recorded, customers are counted at least by the number of visits per month. 2. The customer trend management system according to claim 1, wherein the number of customers according to a predetermined rank, the composition ratio of the customers according to the rank, and the number of customers according to the rank, which are classified according to the number of monthly visits, to the previous month. A customer trend management system characterized in that the ratio of increase / decrease and the number of increase / decrease in the number of customers by rank from the previous month are totaled. 3. The customer trend management system according to claim 2, wherein the increase / decrease in the number of customers by rank from the previous month is the number of movements of customers from other ranks and the number of movements of customers to other ranks. A customer trend management system characterized by counting the number of reduced movements. 4. The customer trend management system according to claim 1, wherein customers are totaled according to the number of monthly visits, and a monthly visit is calculated based on the total visit status data and separately registered customer data. If the number of visits to the store per month increases for the target customer who wants to increase the number of times, a store visit promotion message to add a specific point is sent, and the specific point is given to the target customer corresponding to the store visit promotion message. A customer trend management system characterized by adding as one of predetermined points. 5. The customer trend management system according to any one of claims 1 to 4, wherein customers are counted for each month when the customer visits the store,
Based on this visit status total data and separately registered customer data, if a visit to a target customer who wants to visit on a specific date arrives on a specific date, a visit promotion message to add a specific point is sent, A customer trend management system, wherein a specific point is added as one of the predetermined points to a target customer according to the promotion message. 6. The coupon ticket issuing machine is provided with a message display device for a target customer, a message issuing device or a message communication device in addition to a point card reading / writing device and a coupon ticket issuing device. The customer trend management system according to claim 1, wherein: