JP6301237B2 - Customer management system - Google Patents

Description

  The present invention relates to a customer management system using a customer-side card that can obtain points according to the purchase amount of goods or services, and in particular, if a mileage that is an accumulated amount of points obtained exceeds a predetermined value, an advanced card It is related to the customer management system using the customer side card that the service obtained is improved by having an advanced card.

  Traditionally, at large mass retailers, supermarkets, restaurant chains, etc., points can be earned according to the purchase amount of goods and services, and those points can be applied as part or all of the product purchase price, and points can be exchanged substantially. An intended service is provided.

  In addition, there is a system that is an application software program (hereinafter abbreviated as an application) that runs on a mobile phone and that can earn points by using the application. For example, you can accumulate points by installing sponsor apps, playing games in apps, shopping on sponsor sites, and allowing or prohibiting opening specific pages with the accumulated points. There are systems that do and / or improve or change the characteristics of characters in the app.

  A matrix type two-dimensional code [QR code (registered trademark)] is widely used for information transmission. Specifically, a matrix type two-dimensional code that records the URL of a website with detailed information is displayed on a print medium (such as an advertisement or a map) or a web screen, and the matrix type two-dimensional code is read by a mobile phone. There are examples that are used to facilitate access to these sites. Furthermore, a card has been put to practical use in which a space is provided in the telephone card type card for the matrix type two-dimensional code, and the matrix type two-dimensional code can be printed in a rewritable manner.

  Furthermore, there is an advanced card obtained when a credit card or the like satisfies a certain condition such as a record. Advanced cards include special services that are not available with regular cards, such as golf course reservations and accident insurance. While these have substantial benefits, they also have the aspect of being able to brag about your status of holding advanced cards.

Here, in the conventional point system described above, the points given when purchasing a product or service are finally cashed by subtracting the amount corresponding to the points from the amount paid. And if you use points, you will have fewer points and no history.
Therefore, from the customer's point of view, even if the store has been a fixed customer for many years, such a long track record has not been evaluated by the conventional point system, and the service content has not changed.
In addition, there are people who are interested in a specific field and want to be proud of visiting stores and events in that field more frequently than others. For example, a specific musician, a specific sportsman, a specific type of liquor, a person who is interested in cooking, wants to show off that they are “communication” in the field, or related shops, etc. Sometimes you want to make the points you earned in visibly manifest. However, the conventional point system has not been able to meet such a demand.

  The present invention has been made in consideration of the above-described background technology and the above-mentioned problems of the background technology, and the main problem is the accumulated amount of points obtained according to the purchase amount of goods and services. The service that can be obtained varies depending on the accumulated amount of points, and the customer can receive high-quality services according to the accumulated amount of points, and can also boast the accumulated amount of points that are manifested, and the store side can make a profit It is to propose a customer management system that leads to improvement.

In order to achieve the above-described problems, the present invention provides a customer management system according to the following [1] to [3].
[1] A customer information database in which customer information is recorded, a customer side card in which information for identifying the customer is recorded and carried by the customer, and a customer side card when the customer purchases a predetermined product or service. A customer management system comprising a store side terminal that reads and identifies a customer and transmits information related to a product or service purchased by the customer to the customer information database, and conversely receives information from the customer information database,
Further comprising a server storing related apps;
Application information for managing the related application is stored in the customer information database,
The customer information database records for each customer a mileage that is a numerical value obtained by accumulating real points, which is a numerical value corresponding to the quantity of goods or services purchased by the customer;
Personal information for sending information to the customer's mobile phone of each customer is recorded in the customer information database,
The above related app can obtain virtual points by using it ,
The customer information database compares the mileage value with N predetermined reference values (N is an integer of at least 1), classifies the customer mileage into N + 1 classes according to the magnitude relationship, and Record the class for each customer,
In the customer information database, service information preset according to the class is recorded,
The customer information database sends service information received by the customer in correspondence with the customer class to the customer-side mobile phone based on the personal information recorded in the customer information database ;
The customer information database issues a coupon when the virtual points exceed a predetermined amount, and when the mileage that is an accumulated amount of the real points exceeds a predetermined reference value. , Customer management system.
[2] The customer management system according to [1], wherein the customer information database issues a coupon according to a customer class every special day of the customer based on the personal information. .
[3] The customer management system according to [1] or [2], wherein the degree of convenience of the related application is changed according to the mileage and / or class of the customer.

  According to the present invention described in [1] above, when the mileage, which is the accumulated amount of points obtained according to the purchase amount of goods or services, exceeds a predetermined value, a transition is made to an advanced class, If you move to, you can realize a customer management system that improves the service that can be obtained. Such a customer management system improves the service that can be received from the customer side, so the incentive to receive the product or service increases. From the store side, the customer's repeater rate will improve, leading to higher profits.

It is a whole lineblock diagram of one embodiment of a customer management system concerning the present invention.

  Hereinafter, although one embodiment of a customer management system concerning the present invention is described, the present invention is not limited to this embodiment at all.

  As one embodiment of the present invention, when a fee is paid at a related store or facility (hereinafter referred to as a related store), points are earned at a predetermined rate, and the mileage that is the accumulated amount of the points has a predetermined value. Beyond that, you can get an advanced card, and by having an advanced card, you can realize a customer management system that improves the service you get.

<Issuance of card>
When a customer purchases the product S at a related store and pays the price, a card is issued at the request of the customer. When the card is issued, the customer information database 1 transmits the registration number a to the store side terminal 2, and based on this, the store side terminal 2 stores the card (customer side card) 3 in which the registration number a is recorded. Issue and issue to customers. At this time, the fee for issuing a card can be charged or free. Even if there is a charge, the admission fee (card issue fee) can be made substantially free by using virtual points obtained by using the related application described later.

<Mail magazine member registration>
Customers can register as an e-mail magazine member. The member registration method is a method in which, for example, when the customer purchases the product S at a related store and pays the price, the card 3 is issued and the member is registered. In this case, the customer's personal information b is input at the shop side terminal 2. The customer's personal information b is, for example, the customer's name, address, date of birth, password, email address of the customer's mobile phone, and the like. The inputted personal information b is transmitted to the customer information database 1 via a communication line. The customer information database 1 records personal information b transmitted in association with the registration number a.

<Real point>
When the customer comes with the customer side card 3 and receives a service regarding an item of interest (for example, eating steak), points (real points) are obtained. For example, when a steak is purchased and eaten, points are given by the store side terminal 2 according to, for example, the number of grams of steak eaten at the time of payment, and the points are transmitted to the customer information database 1 through a communication line. In the customer information database 1, points are recorded as mileage c, the sent real points are added to the previous mileage c, and overwritten as new mileage c. The accumulated mileage c is also recorded on the customer side card 3 by magnetic recording, matrix type two-dimensional code, IC chip or the like. Since giving points in this way can be realized by a widely known technique, detailed description thereof is omitted here.

<Classification>
In the customer information database 1, N (N is an integer of 1 or more) reference values d are set. When the value of the mileage c recorded in the customer information database 1, for example, changes, or at a predetermined time, the value of the mileage c is compared with the reference value d, and the mileage c becomes an N + 1 class. Graded. For example, when N = 2 and d1 and d2 are arranged in order from the smallest value of the reference value d, if the value of mileage c is smaller than d1, the value of class A and mileage c is larger than d1 and d2 If it is smaller, it is judged as class B, and if the value of mileage c is larger than d2, it is judged as class C, and the class information e classified into the three is also recorded in the customer information database 1. Note that the number of N is not limited to 2, and may be a larger integer.

<Confirmation of mileage>
The customer can confirm the current mileage c and / or the class information e. The first method is to read the mileage c and the like described on the receipt when paying the fee. That is, the store side terminal 2 describes the registration number a obtained from the customer information database 1 via the communication line, the current mileage c, and the like together with the received amount on the receipt. The second method is to read information such as mileage c written on the customer side card 3. For example, it can be realized by reading the matrix type two-dimensional code on the back surface with a mobile phone or the store side terminal 2 or reading the stored contents of the magnetic code or the IC chip. A third method is to browse the mileage c and the like stored in the customer information database 1 by the customer-side mobile phone 4. Information such as mileage c can be sent to the customer's customer mobile phone 4 using a communication line to the customer who is registered as an e-mail magazine member using the personal information b recorded in the customer information database 1. . The customer-side mobile phone 4 can be realized by, for example, a smartphone or a mobile phone with an e-mail function.

<Provision of services according to class>
In the customer information database 1, service information f set in advance according to the class is recorded. For example, a senior class B customer is given a steak worth 2000 yen in his birthday. Further, service information f such as giving a steak worth 5000 yen in the birth month is stored for an advanced class C customer. The service information f is stored in the customer mobile phone 4 at a predetermined time based on the personal information b recorded in the customer information database 1, for example, on the first day of the corresponding customer's birth month. Send. The customer who received the service information f visits a related store, for example, and presents the service information f received together with the customer side card 3. In the related store, the personal information b recorded on the customer-side card 3 is read by, for example, a matrix type two-dimensional code, infrared communication, or the like, or the display display is visually input to the store-side terminal 2 by hand. The service information f sent to the customer-side mobile phone 4 is also read by infrared communication or the like. Then, the service information f is sent from the store side terminal 2 to the customer information database 1 via the communication line, and the customer information database 1 confirms the information. And the service is executed. The fact that the service has been provided is recorded in the customer information database 1 in order to avoid duplicate provision.

<Customer card for each class>
The mileage c is compared with the predetermined reference value d as described above, the customer is divided into classes by the mileage c, and a different card for each class is provided to the customer. When the class changes, the corresponding card is handed to the customer at the relevant store. For example, the lower class A is a regular card 3a, the advanced class B where the mileage is 3000 points is offered as a gold card 3b, and the highest class C where the mileage is earned is 20,000 points as a platinum card 3c. . A different privilege can be given to the customer side card 3 of each class.

<Card design>
Since benefits differ for each class, it is preferable to change the design of the customer-side card 3 for each class. In the above example, for example, the regular card 3a is formed on a white card, the gold card 3b is formed on a gold card, and the platinum card 3c is formed on a black card so that the class can be discriminated at a glance. Keep it.

  If the card design is different for each class as described above, the employee of the relevant store can appropriately provide the card holder with the privilege of the card class. In addition, a person with an advanced class card is interested in that particular area, can casually boast of frequent visits to other stores and events, etc. A musician, a specific sportsman, a person who is interested in a particular type of liquor, or cooking, can show off to their peers that they are “communication” in the field, or even if they are not proud Can do.

<Related apps>
Currently, mobile phones, which are mainly used for smartphones, can use various applications by existing means. Some of these apps can earn points by using the app. The customer management system according to the present invention can be provided with a server 5 in which an application Q (hereinafter referred to as related application) Q related to the customer management system is stored. In that case, the customer information database 1 according to the present invention stores application information g for managing the related application Q.

  It is preferable that the related app Q related to the present invention can be used not only by customers but also by anyone. However, the related application Q can also change the degree of convenience according to the customer's mileage c information and / or class information e. For example, it is possible to provide a page or a game that can be opened only by a person with a lot of mileage or a high-ranking class. Of course, the related application Q can be the same service regardless of the mileage or class.

<Mail magazine>
The related application Q can also be used as a tool for notifying the customer-side mobile phone 4 of information such as the current customer's mileage c. Furthermore, the related application Q can be used as a second means for registering as a mail magazine member. For example, a registration button is provided together with an explanation for the mail magazine member registration of the related application Q, and the user is registered as a mail magazine member by inputting birthday information, a secret number, etc., and personal information b obtained at that time Is registered in the customer information database 1 in association with the registration number a. Thereafter, the server 5 sends the e-mail magazine M by e-mail to the customer side telephone 4 based on the personal information b regularly or irregularly.

<Virtual point>
Other companies in cyberspace that access the related app Q according to the present invention, browse a specific page of the app, answer a question on the specific page, or partner with the related app Q The customer can acquire virtual points by using any or all of the applications. Since giving virtual points in cyberspace is a well-known technique, detailed description thereof is omitted here. The related application Q stored in the server 5 allows or prohibits the opening of a specific page according to the level of virtual points, and / or improves the character characteristics of the application. Or can be changed by a known technique.

<Use of virtual points>
By storing a predetermined amount (for example, 100 points) of virtual points in the related application Q, the user can visit a related store and use it as a card issuing fee (for example, 100 yen) when acquiring the customer side card 3 there. It is also possible to design so as to issue a coupon when a predetermined amount of virtual points are accumulated.

<Coupon>
A coupon may be issued when the virtual point exceeds a predetermined amount, or when the mileage c, which is the accumulated amount of real points, exceeds a predetermined reference value d and shifts to an advanced class. . Although the coupon can be mailed as a real piece of paper, in the preferred embodiment, the coupon is issued to the customer's mobile phone 4 in the same manner as described above in the section of service provision according to the class. This is realized by sending coupon issuance information h for notifying. Information indicating that the coupon is issued is sent to the customer-side mobile phone 4 by e-mail, and the customer presents an e-mail indicating that the coupon is issued together with the customer-side card 3 at the related store. At the related store, the personal information b recorded on the customer side card is read by, for example, a two-dimensional matrix type two-dimensional code, infrared communication or the like, or the display is visually input and input to the store side terminal 2 by hand. Information for issuing a coupon sent to the customer-side mobile phone 4 is also read by infrared communication or the like. The coupon issue information h is sent from the store side terminal 2 to the customer information database 1 via a communication line. The customer information database 1 confirms the information, and if it is authentic, a coupon issue is sent to the store side terminal 2. The fact that the coupon has been issued is recorded in the customer information database 1.

<Coupon effect>
The customer can be deducted from the billed amount by the amount described in the coupon (for example, 500 yen). The coupon issuer has the effect that it can be used for advertising related stores by including related store events and new information in the e-mail notification that the coupon will be issued.

<Expiration date for coupons>
The coupon issued above has an expiration date, and an expiration date is provided for the service according to the above-mentioned mileage c and class, and these are managed as the expiration date information i in the customer information database 1, and before the expiration date expires, The information can be sent to the telephone 4. By adopting such a configuration, the customer side can use coupons and the like effectively, and the store side has the effect of urging customers to visit the store.

The customer management system according to the present invention will be described with reference to an example in which the customer management system is implemented at a chain store that provides steak.
In this case, the related store is a chain store that provides steak, and the product S is steak. And the weight value which measured the steak in the gram unit is provided as a point. For example, a person who eats 400 grams of steak obtains 400 points, and the points are transmitted to the customer information database 1 via the store side terminal 2, and the accumulated value of the points is recorded in the customer information database 1 as mileage c. The changed mileage c is recorded on the customer side card 3 with a rewritable matrix type two-dimensional code.

  There are three types of customer-side cards: regular card 3a, gold card 3b, and platinum card 3c. At the time of enrollment, you get a regular card and 3000 points (if you eat a steak of 500g at a time, 6 times) Acquired) gives a gold card 3b and 20,000 points (or 34 times if a person who eats 500g steak at a time) provides a platinum card 3c. That is, the reference value d1 is set to 3000, and d2 is set to 20000.

Different classes of cards are configured with the following different services:
For customers of the regular card 3a, a coupon of 500 yen is sent in the month of birth.
For customers of Gold Card 3b, a coupon of 1000 yen is sent when the class goes up to Gold Card, and customers with this card can drink a soft drink free of charge every visit, and in the birth month A 2000 yen coupon that can be exchanged for a predetermined product is sent.
For customers of Platinum Card 3c, a coupon of 3000 yen will be sent when the class goes up to Platinum Card, and those who have this card will be able to drink any drink for free at each visit, and the birth month A coupon equivalent to 5000 yen that can be exchanged for an arbitrary product will be sent.
Here, the rank-up coupon is sent at the store at the time of rank-up. The birth month coupon is transmitted to the customer-side mobile phone 4 on the first day of the birth month based on the personal information b recorded in the customer information database 1 in the customer information database 1.

  When the card has not been used for one year from the date of last use, the customer-side card 3 is revoked so that frequent visits to related stores are encouraged. Further, the customer is encouraged to visit the store by notifying the customer's mobile phone 4 of the expiration date information i that is about to expire by e-mail.

  Since the secret of the personal information b must be protected, unnecessarily excessive collection of personal information must be avoided. However, the minimum collection of personal information is necessary when the customer-side card 3 is lost and the card is reissued while saving the mileage c stored so far. In addition, birthday information should be collected with the consent of the person, but if the date of birth date is obtained, the customer can benefit from such benefits as a coupon as mentioned above. Can be provided.

  When the point system according to the prior art is used when paying a fee, the accumulated value of the points decreases. That is, the points issued by the conventional point system correspond to so-called cash. Therefore, even if you continue to go to the related store for many years, the credit will not be reflected. On the other hand, the points according to the present invention do not decrease, only the integrated value increases. And if the mileage which is an integrated value becomes large, it will become a higher class and the service provided according to it will change. Therefore, the point according to the present invention corresponds to the so-called credit of the customer. Therefore, the points issued by the conventional point system and the points of the present invention have essentially different personalities.

  Although the customer management system according to the present invention has been described in detail above, the scope of application of the present invention is not limited to that illustrated in the drawings, and can be implemented as other forms of apparatuses and methods with the same technical idea. Needless to say.

1 Customer information database 2 Store side terminal 3, 3a, 3b, 3c Customer side card 4 Customer mobile phone 5 Server S Product Q Related application M Mail magazine a Registration number b Personal information c Mileage d, d1, d2 Reference value e class Information f Service information g Application information h Coupon information i Expiration date information

Claims (3)

A customer information database in which customer information is recorded, a customer side card that is recorded with customer identification information and carried by the customer, and the customer reads the customer side card when purchasing a predetermined product or service. A customer management system comprising a store-side terminal that identifies and transmits information related to goods or services purchased by a customer to the customer information database and conversely receives information from the customer information database,
Further comprising a server storing related apps;
Application information for managing the related application is stored in the customer information database,
The customer information database records for each customer a mileage that is a numerical value obtained by accumulating real points, which is a numerical value corresponding to the quantity of goods or services purchased by the customer;
Personal information for sending information to the customer's mobile phone of each customer is recorded in the customer information database,
The above related app can obtain virtual points by using it ,
The customer information database compares the mileage value with N predetermined reference values (N is an integer of at least 1), classifies the customer mileage into N + 1 classes according to the magnitude relationship, and Record the class for each customer,
In the customer information database, service information preset according to the class is recorded,
The customer information database sends service information received by the customer in correspondence with the customer class to the customer-side mobile phone based on the personal information recorded in the customer information database ;
The customer information database issues a coupon when the virtual points exceed a predetermined amount, and when the mileage that is an accumulated amount of the real points exceeds a predetermined reference value. , Customer management system. The customer management system according to claim 1, wherein the customer information database issues a coupon according to a customer class for each special day of the customer based on the personal information . The customer management system according to claim 1 or 2, wherein a degree of convenience of the related application is changed according to the mileage and / or class of the customer.

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